Manager, Consumer Insights Resume Samples

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G Mosciski

Griffin

Mosciski

30699 Nikolaus Glen

Dallas

+1 (555) 826 2469

30699 Nikolaus Glen

Dallas

Phone

p +1 (555) 826 2469

Experience Experience

San Francisco, CA

Manager Consumer Insights

San Francisco, CA

Tromp, Willms and Upton

San Francisco, CA

Manager Consumer Insights

Drive portfolio development and enhancements by identifying and capitalizing on consumer, market and societal trends and identifying long- term opportunities
Have no concern with business travelling
Fluent in MS Excel and Power Point
Analytic Support: Provide analytic support for HBI constituents, compiling data, analyzing for trends/patterns, and summarizing findings by identifying key learnings and implications
Contribute to innovation in information gathering and implication development by identifying and qualifying new market research techniques, penetrating beneath the numbers to bring strategic focus, raise questions and best position, grow and develop the business
Contribute to the development of annual research plans and budgets to ensure that market research efforts support business objectives. Additionally, provide lessons learned for the Brand Plan process and ensure that this information has a direct impact on future plans
Ensure projects are designed to provide maximum business value, are fiscally prudent and aligned with strategic priorities

Boston, MA

Manager, Consumer Insights

Boston, MA

Swaniawski, Wolff and Buckridge

Boston, MA

Manager, Consumer Insights

Execute presentation storyline development and preparation. Provide counsel and advice to junior planning professional staff
Perform all aspects of custom research projects, including questionnaire development, programming, deployment, analysis and presentation/story development
Manage supplier selection, activity and work flow to ensure cost efficient, accurate, and timely completion of projects
Manage the following projects: field partner management, project costing, preparation of contracts, and planning timelines
Manage and work with vendors in order to implement custom research projects
Develop and execute action plan to complete research activities to collect statistically significant results
Track record of success in providing analysis, strategic direction, and specific business recommendations on critical decisions to senior management

present

Los Angeles, CA

Senior Manager, Consumer Insights

Los Angeles, CA

Wintheiser LLC

present

Los Angeles, CA

Senior Manager, Consumer Insights

present

Deliver compelling business storytelling to ensure insights inspire strategic decision-making
Identify and implement new and innovative marketing measurement techniques to drive business growth and optimize marketing spend
Developing and promoting new ways to understand book readers and their paths-to-book purchase
Support all Data activities including Data Extract, ETL, Data Analysis and Data Modeling
Work in highly collaborative & cross team environment, including sensory and Global counterparts on innovation and communication initiatives
Keeping in-house reader personas fresh and up-to-date
Analyze and manage critical and dynamic data trends and develop tracking analysis tools

Education Education

Bachelor’s Degree in Marketing

University of California, Los Angeles

Bachelor’s Degree in Marketing

Skills Skills

Excellent project management skills; ability to identify and manage highly complex projects based on strategic priorities of the business unit and organization
Excellent writing skills, strong data analysis and storytelling ability
Ability to effectively translate data into actionable insights that demonstrably build sales and profits
Efficient time management, ability to multi-task and detail oriented
Ability to develop strong interactive relationships with marketing and cross functional team personnel
Strong data analysis skills and ability to conduct extensive ad hoc analysis in a high-energy environment
Moderate to strong ability in statistical analysis
Excellent influence skills, including strong written and oral communication
Understanding of basic statistics and awareness of advanced statistical techniques (conjoint, regression, factor and cluster analysis)
Collaborates with various levels of management to develop schedules, procedures, and systems to enable the timely and informative accumulation, adjustment, and reporting of financial data

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Manager, Consumer Insights Resume Examples & Samples

Lead development of cost-effective, strategic and tactical research plans including concept testing and analysis, offer positioning, consumer immersion/forward-looking insights, volumetric forecasting and analysis, as well as serving as an integral partner with several constituents. Ensuring consistent, timely, and effective communication of results will be critical
Lead channel research efforts by working collaboratively with other members of the Customer Insights team to determine specific research needs impacting the customer experience. This would include research needs addressing the voice of the consumer at retail and online, store deployment segmentation based targeting tools to assist in the retail sales process, etc. as well as include partial ownership of several awareness and satisfaction trackers
Direct the efforts of external strategic partner agencies (advertising agencies, marketing communications agencies, and research vendor agencies)
Incorporate primary/customer research with secondary and syndicated sources

Manager, Consumer Insights Resume Examples & Samples

Bachelor's degree from a four-year college or university - preferably in Business, Marketing, or Market Research
Minimum of 5 years of experience in consumer-focused market research with a full-service market research supplier
Must have excellent skills in MS Word, Excel and PowerPoint
Must have proficient skills in SPSS or SAS or Wincross. Background in database management a big plus (i.e. Micro-strategy, SQL, Access)
Must have knowledge of research techniques including concept testing, awareness/attitude/usage tracking, and diagnostic copy and promotions testing
Must have strong multitasking capabilities, project management skills and the ability to work effectively in an environment of tight deadlines and constant change
Must be self-directed and able to work independently but also able to work collaboratively in a team-oriented department
Online research development experience using platforms such as SurveyMonkey, EntryWare, Zoomerang, QuestionPro and/or Confirmit or Vovici a big plus

Manager, Consumer Insights Resume Examples & Samples

Demonstrated experience or ability to conduct, manage and synthesize market research
Ability to strategically manage outside market research vendors
Strong communication skills: written, oral and formal presentations
Strong interpersonal skills; work well as part of across-functional team
Ability to influence across the organization at multiple levels
Advanced degree in business or liberal arts preferred
5+ years of consumer insights experience, preferably within retail or consumer products
Interest/Knowledge in apparel retailing and/or financial services a plus

Assistant Manager Consumer Insights Resume Examples & Samples

Needs to have an affinity in sporting goods/fashion or similar field with focus on young consumers
Literacy in social media is a must
Needs to be able to work with senior management

Manager, Consumer Insights, Innovation & R&D Resume Examples & Samples

– enable the identification of consumer relevant innovation territories to ensure technical breakthrough translates into consumer appeal. Contribute to their integration and adoption by Corporate Innovation and Brands Teams
Co-lead with Analytics and Corporate Strategy the recommendations to enable brands to adjust innovation plans to Win in Skincare
Recommend, create and execute learning plans for the different business needs in a collaborative manner. This includes identifying research partners in the industry that fulfill the needs of non-standard research methodologies
Manage and maximize our $700K research budget and identify potential gaps as projects arise
Enable the training and education of the R&D and Corporate Innovation teams regarding Consumer and Market Insights, both through formal/forum training as well as on-the-spot coaching
While reporting to the Consumer Insights Executive Director for Innovation and R&D, is expected to display independence on the day-to-day, alignment of key stakeholders for each project and accountability for budget management choices

Senior Manager, Consumer Insights Resume Examples & Samples

Analyze qualitative and quantitative research data results, reporting and presenting findings, and making insightful and actionable recommendations
Create clear, compelling presentations that illustrate and communicate research findings, insights, and recommendations
Develop the monthly marketing review, which is delivered to the company’s executive leadership team
Evaluate, recommend, implement, and maintain reporting and analytical tools and strategies
Create and manage BI strategy and implementation project roadmap, including creating, reviewing, and gaining approvals for programs and projects to deliver Business Intelligence and Analytics technology solutions, which allow the business to fully realize the business value potential of our data, and enable us to build a customer-centric view of the data
Lead the design and implementation of all projects, from a marketing perspective, in conjunction with the Business Intelligence (BI) team, ensuring that these solutions align with the organization’s strategic direction and technology standards
Partner with other IT cross-functional directors and managers across database, business intelligence and CRM, and other teams to communicate support expectations and align resources
Strong understanding of business intelligence concepts including data analysis, data mining with experience in applying these concepts in data warehouse environments
Must have keen ability to thrive in a fast-paced, dynamic environment with shifting priorities
Demonstrated ability with strong teamwork, attention to detail, and communication skills
Proven ability to deliver insights from large data sets
Analyze and manage critical and dynamic data trends and develop tracking analysis tools
Other responsibilities could be added in the future including data integration management with data partners such as Experian, Datalogix,
Bachelor’s degree in Computer Science, Statistics, Applied Mathematics or related field. Masters degree a plus
5 years’ experience in Database Management or as a Database Administrator or of related Business Intelligence and Analytics and reporting work experience
Retail industry experience
Experience implementing solutions using advanced visualization tools and applications (e.g. Tableau, Microstrategy, Adobe Data Workbench, Adobe Analytics etc.)
Experience in SQL Query and Reporting Tools
Exceptional verbal and written communication skills and ability to tell stories with data
Resourceful problem solver with the ability and desire to take charge of projects to drive business results

Manager, Consumer Insights Resume Examples & Samples

Ensures process and program expectations
Provides assessments and recommendation for the development of future priorities
25%: Plans and recommends appropriate and cost effective research approaches, study designs and action standards under the Director’s guidance and support
20%: Supervises projects/outside suppliers to assure timely, high quality project execution, including questionnaire design, field execution, tabulation, and reporting. Ensures appropriate communication of project background and objectives, business issues and role of test in greater business decision making
15%: Interprets research data (both quantitative and qualitative) and clearly and persuasively communicates findings, implications, and action recommendations, both in writing and verbally. Integrates strong consumer understanding into data interpretations
10%: Develops proficiency in the use and application of syndicated data/panel data (e.g., Nielsen, qualtrix, etc.) to understand business performance and address business issues
10%: Monitors brand research expenditures to ensure budgets are maintained and all priority project needs are fulfilled
10%: Plays a collaborative role with the business team in setting marketing objectives and strategies by helping to identify and articulate key business issues and opportunities for the brand
5%: Obtains research supplier bids and recommends a supplier, balancing assessment of supplier capabilities, business needs, and costs
5%: Consistently uses and contributes to Knowledge Management. Has knowledge of prior research and performance history of the brand
B.S./B.A. (required) in marketing, business, social sciences or related field (MBA Preferred)
3-5 years of experience in market research, consumer insights or related area
Retail experience (preferred)
Broad understanding of marketing research techniques and applications
Requires strong attention to detail, ability to manage multiple projects simultaneously and strong ability to meet multiple deadlines
Strong interpersonal skills and ability to communicate objectives clearly with outside vendors and suppliers, internal senior management, and various cross-functional teams throughout the organization
Strong leadership skills & ability to build consensus with team and others
Experience in identifying and developing new processes and/or process improvements

Manager, Consumer Insights Resume Examples & Samples

Active use of insights to support new product development and innovation
Work with the Director, Insights to drive an understanding of consumer needs, current and future
Synthesize insights including demographics, psychographic trends, perceptions/attitudes, need states/ motivations, purchase & consumption behavior in support of new product development
Elevate the visibility and use of research and consumer insights in the decision-making process and consistently communicate research results
Work closely with vendors and Consumer Insights analysts to analyze data and extract meaningful and actionable insights
Engage in compelling business story-telling
Play an active role cross functional business teams engaged in development, representing the consumer and supporting data-driven decision making
This position oversees at least 1 Insights professional and is often the lead on a cross functional work team
A minimum of 4 years in market research, analysis, or professional services firm, or in a related function preferably in a brand management-focused organization
Expertise with consumer research and analyses
Experience with marketing research project management, including data analysis, interpretation, survey design and implementation and report writing
Ability to clearly explain and interpret complex statistical data verbally and in writing and be confident presenting to senior and executive staff
Excellent interpersonal communication skills, and presentation skills
Strong leadership skills, with the ability to successfully manage, develop and motivate fellow employees

Manager, Consumer Insights Resume Examples & Samples

Aids decision making through rigorous analysis that integrates knowledge from a spectrum of internal and external resources. Proactively identifies risks and opportunities. Ensures research projects are carefully aligned with brand needs and insights are effectively leveraged against
Collaborates with Insights and business partners to determine key research needs. Ensures projects are efficiently planned and managed and delivered in a manner that is clear, compelling, accurate and actionable against business goals
Ensures development of integrated analyses, reporting and perspectives to inform global and regional brand strategies and key business issues (includes both custom research and syndicated data/tracking)
Helps drive a culture of deep, consumer understanding that becomes internalized by business partners (marketing, merchandising, product design, brand environment and retail). Helps drive understanding of consumer lifestyles, motivations, needs and apparel preferences based on both quantitative and qualitative research
Partners with Marketplace colleagues to ensure integrated analyses/recommending and effective market measurement. Helps assess b assess brand and competitive market performance
Gives input on standards and best practices
3-5 years’ experience in consumer goods and/or services required. Apparel experience highly desirable
Experienced quantitative and qualitative market research methods, including primary survey research techniques, concept-product testing, segmentation, and advertising research
Understanding of basic statistics and awareness of advanced statistical techniques (conjoint, regression, factor and cluster analysis)
Ability to understand, integrate and synthesize a wide array of primary and secondary data to form insightful observations and clear, actionable business implications
Ability to help business partners frame key issues and apply insights and information against to address
Ability to operate in a collaborative, team-based, performance-driven manner
Ability to earn respect for functional expertise and become a valued and integrated partner to the brand and corporation
Excellent influence skills, including strong written and oral communication
Ability to leverage insights and identify/advocate against business opportunities
Must project him/herself to others through actions and manner to convey personal credibility, professionalism and integrity

Manager Consumer Insights Resume Examples & Samples

Macro Trends Identification: Responsible for owning vendor relationships pertaining to Macro Trends and Innovation. This includes leading the development of presentations of applicable trends (Consumer, Retail, Apparel, etc.) to HbI’s business
Analytic Support: Provide analytic support for HBI constituents, compiling data, analyzing for trends/patterns, and summarizing findings by identifying key learnings and implications
Consumer & Shopper Insights Project Management: manages external suppliers in execution of research projects. Identify ideal methodology, supervise the data collection process, guide analytic work plan, and ensure all available information is generated to support business needs
Position may be responsible for developing, programming and analyzing primary research projects (both quantitative and qualitative) using HBI survey tools or working with outside vendors to facilitate
Insight Communication:Communicate consumer & shopper research learning to all relevant cross-functional groups in clear and timely manner. Convey information in both in-person presentations as well as written reports. Focus should be on communication that results in a specific business action being taken
4 Year college degree required. High School diploma and 8 to 10 years equivalent work experience in market research will be accepted in lieu of degree. Advanced degree highly desirable
Corporate-side marketing research experience preferred, ideally within a consumer packaged goods or retail company
Quantitative & Qualitative Analytic Expertise
Strong computer skills a requirement, with working knowledge of word processing, spreadsheet, presentation and data management software
Working experience with syndicated data preferred (NPD experience a plus)
Must be a self-starter with initiative and good interpersonal skills to probe/understand end-users’ issues and partner with end-users on analyses (synthesis of data and developing implications for HBI Intimates businesses)
Demonstrated written/verbal communications skills in order to 1) work with people at all levels in various functional areas and 2) provide written summaries of key learnings (i.e., turn data into usable information for end-users)
Demonstrated orientation to numbers and use of basic math skills to solve problems, verify accuracy of work, and/or analyze research/market data
Strong, confident communicator with good influencing skills

Manager, Consumer Insights Resume Examples & Samples

Prepare business review and KPI tracking in collaboration with multiple Line of Business (LOBs) by integrating business tracking learning, external and internal, primary and secondary data sources; summarize dashboard and extract learning by doing holistic assessment of all business aspects
Be the expert of tourism industry and macro trend in Hong Kong and rest of Asia, including arrival and park penetrations
Provide regular review of tourism industry, run the Macro Indicator project to assist the organization to have a better grasp on future trend; update on arrival information from data and conduct analysis to understand the arrival changes and how that impact our park business
Support studies related to CRM, digital media efficiency, trade and channel including direct channel and distributors
As key contacts for business needs enquiries, assist in translating business problems into solution driven consumer research projects. Provide internal clients by accumulative learning obtained and syntheses of learning from multiple sources
Execute presentation storyline development and preparation. Provide counsel and advice to junior planning professional staff
At least 8 years relevant experience in consumer insight, business analysis and consultancy background. Trade experience and analytical/modeling experiences are preferred. Both agency and client side experiences are also preferred
Bachelor degree in Marketing, Communications, Applied Mathematics, Statistics, Business or Social Sciences
Hands on knowledge with different research tools to solve business questions and issues
Demonstrated ability to interpret data and identify emerging trends and business opportunities. Analyze and synthesize different and sometimes conflicting datasets from multiple sources to provide objective and coherent recommendations that drives business level strategies
Ability to engage internal clients and stakeholders, interpret business problems and translate into research that provides actionable recommendations
Ability to relate to departments with different priorities and orientations, as well as understanding their business model and operational priority
Excellent verbal and written communications and presentation skills

Manager, Consumer Insights Resume Examples & Samples

50% - Conduct and manage custom consumer research studies
Perform all aspects of custom research projects, including questionnaire development, programming, deployment, analysis and presentation/story development
Conduct both qualitative and quantitative research, including 1-on-1 interviews, group moderation, and ethnographic observation
Develop insights “stories” based on customer research and present those findings among the broader internal team
Provide strategic direction based on consumer insights in order to support key SPHE objectives
Manage and work with vendors in order to implement custom research projects
30% - Television and Motion Picture Title Support
Work among multiple stakeholders in order to identify broad strategic questions for key television and motion picture titles
Collect and analyze data from multiple sources in order to synthesize and develop a cohesive “brand story” around each title, enabling key stakeholders to make informed decisions
Extract, analyze and synthesize syndicated data (e.g. NPD, NRG, Nielsen, etc.)
Conduct primary research in order to identify core audience, motivators and other ad hoc title information
10% - Conduct and manage international research
Coordinate and manage global research tracker among 12 markets (North America, Europe, Asia, South America)
Work with international team members to continually enhance research objectives and deliverables
Manage the deployment and analysis of the monthly survey/tracker
10% - Communication and Socialization: brainstorm sessions, workshops and presentations
Coordinate and lead brainstorm sessions and workshops with key stakeholders in order to ideate around business objectives, consumer insights and application of findings
Present results at monthly “lunch and learn” sessions in a dynamic and compelling manner
3-5 years relevant work experience (market/consumer/shopper research and data analytics experience required)
Custom research experience in Consumer Packaged Goods, Retail/Ecommerce and/or Entertainment Industry strongly preferred
Designing and executing custom research studies (questionnaire development, analysis, and writing reports)
Ability to program and deploy surveys
Moderate to strong ability in statistical analysis
Excellent writing skills, strong data analysis and storytelling ability
Advanced MS Office skills (especially PowerPoint)
Familiar with fundamentals of market research (questionnaire development, programming, sampling, analysis and statistics)
Solid awareness of consumer behavior and cultural trends
Ability to work independently and “own” projects
A self-starter – not afraid to roll up his/her sleeves and dive into something completely new and unfamiliar

Senior Manager, Consumer Insights Resume Examples & Samples

Bachelors Degree in Communications, Media, Statistics, Social Sciences or related field
Candidates must be able to analyze and interpret qualitative and quantitative research with business needs in mind, write clearly, and translate data into insights
Good communication skills, both oral and written. Comfortable presenting in a group setting
Excellent computer skills, including PowerPoint and Excel
Strong mathematical skills
Passion for television and other media

Manager, Consumer Insights Resume Examples & Samples

Minimum 6 years of experience in media or market research, with experience in primary research
Masters degree or MBA preferred
Creativity when it comes to solutions for research questions and reports
Excellent computer skills, including PowerPoint,Excel and SPSS
Extremely detail-oriented, with attention to accuracy and follow through
Strong proofreading and presentation design skills
Highly organized, ability to work under pressure, prioritize, handle multiple projects and meet deadlines
Experience working with children (preschoolers and 6-11-year-olds)
Passion for using data to tell a story
Passion for television and other digital media

Senior Manager, Consumer Insights Resume Examples & Samples

Responsible for delivering an ongoing program of rigorous & predictive foundational analytics that materially impact critical business decisions regarding the growth of the global beverages portfolio
Specific responsibility for synthesis of learning across studies and markets to better inform global harmonization/prioritization at an individual brand and/or category level - with a focus on trends, clear storytelling and actionable recommendations
Support the broader foundational insights agenda with responsibility for managing a program of ad-hoc quantitative and qualitative research and workshop sessions that link to and drive the commercial agenda, with clear recommendations on "where to play" and "how to win"
Partner with the Global Insights team to build foundational insights & analytics capability and pioneer the adoption and validation of new technologies, systems, vendors and tools that enable us to be faster and more predictive
Help to oversee the relationship with our global analytics & tracking vendors (e.g. Nielsen, IRI, Millward Brown)
Build strong, two-way relationships with insight leads in each region, ensuring a truly collaborative approach to foundational insights, analytics & tracking
Partner closely with marketing and finance to ensure the integration of learnings into ongoing strategic & financial planning
Requires global travel (~15%)
Minimum 6-8 years in a strategic insights / analytics role, with a very strong background in analytics
Minimum Bachelor's Degree. Advanced Degree preferred

Manager, Consumer Insights Resume Examples & Samples

Minimum five years business experience, including at least 2 years in an insights role that demonstrated effective design, execution and presentation of research findings
Bachelor’s degree in business administration, marketing, psychology or comparable discipline; Master’s degree in the social sciences or MBA preferred
Proficiency in Microsoft Office products (Excel, Word, PowerPoint)
Ability to support development of / independently execute learning plans around branding, communications, and product development
Experience developing effective partnerships with internal stakeholders
Command of market research methodologies, including qualitative, quantitative, and secondary data, preferably in consumer goods or healthcare
Able to effectively oversee projects/vendors in support of timely and cost-effective results
Demonstrates effective project management and project team leadership skills and experience
Ability to develop credibility and influence with business owners
Adapts easily to change, and exhibits strong personal initiative and drive to deliver results
Strong analytic and creative thinking capabilities
Effective communication skills (written and oral)

Manager, Consumer Insights Resume Examples & Samples

Work closely with the Senior Director in managing international insights projects through primary research as well as further exploration and analysis of secondary data. Subjects will include multi-platform and technology developments and usage as well as general audience insight areas
Manage RFP process and administrative tasks for primary research projects
Conduct delegated primary and secondary research projects in-house or through external vendors; engage, direct and supervise vendors where relevant; infuse Viacom perspective into projects; ensure outcomes are insightful and deliver on business needs; shape output to ‘bring the audience to life’ and champion the wide communication of results throughout the organization
Manage syndicated insight data sources (including Iconoculture, Global Webindex, eMarketer, etc). Evangelize their use across the organization and leverage data for use by the wider company
Work closely with US domestic teams to leverage developments, systems and processes where possible as well as roll out US information/projects to international teams where relevant
Work with the Senior Director to support the overall business in insights projects as the expertise center through best practice and thought leadership; where required, act as project manager for additional primary projects when called upon
As part of the insights team, contribute to the maintenance and expansion of insights tools and systems for usage of the wider business
3+ years in media research, preferable at a media owner (TV/digital)
Working knowledge of primary research approaches
Experienced with working in an international environment
Strong PC and PowerPoint skills
The ability to manage multiple projects and changing priorities effectively in a complex, fast-paced business environment
Positive attitude, strong interpersonal skills and ability to form strong professional and working relationships
Experience in managing research projects with a high quality of insights being delivered
A high level of accuracy and attention to detail is essential
Strong analytic and critical thinking skills as well as a sense of curiosity
Fluency in English, with excellent written and verbal communication skills; Able to write concisely and compellingly
The ability to be diplomatic with a high level of cultural sensitivity

Manager, Consumer Insights Resume Examples & Samples

Manage a client servicing team to ensure prompt delivery of service to the responsible clients in order to achieve the set financial objectives and other operational performance indicators
Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials
Identify and recommend enhanced and new services that answer clients' business needs
4 to 6 years experience in BFSI/ Service / Retail industry
Strong Client Focus and Proactiveness
Expert knowledge of research techniques and methodologies

Director / Manager, Consumer Insights Resume Examples & Samples

Overseeing all aspects of Nickelodeon’s Brand research and Marketing Tracking Study
Managing vendors
Survey development and modifications
Sample and weighting
Fieldwork
Research analysis and dissemination of findings – report and/or presentation
Mining quantitative databases looking for uncovered insights and stories
Providing general consultative support to the Consumer Insights team on quant projects and offering basic statistical analysis support as needed
Collaborating with the rest of the Consumer Insights team on quant and qual projects and stepping in to manage projects as needed
Educated to a degree level or equivalent; degree in business, research, child development or psychology a plus
Extensive experience (8 plus years) in quantitative consumer and market research gained through positions with a high quality custom market research supplier, advertising agency or corporation
NOTE: Depending on experience and quality of candidates- this role can be filled with either a Manager level or Director level candidate
Solid understanding of qualitative research methodologies
Proficient in SPSS or similar statistical software, with a strong understanding of complex statistical analyses
Excellent analytical and strategic thinking skills
Ease in finding the stories in both quantitative and qualitative data and integrating the insights in storytelling
Track record of conducting strategically-driven research on a broad range of topics, including attitudes and behavior, positioning, brand equity, content, consumer products, etc
Some kid-based research experience a must
Comfort in presenting to both small and large groups, both informally and formally
Able to prioritize and manage multiple projects simultaneously

Manager, Consumer Insights Resume Examples & Samples

Develop recommendations that positively impact the assigned brand’s ability to successfully meet its volume and profit commitments to the Division based on the acquisition of custom and syndicated data
Key areas of input include contributing to key elements of the Marketing Excellence process to define brand opportunities and consumer targets, guide decisions on which commercials to produce and air, and guide decisions on how to optimize new product development and determine whether or not to pursue specific new product opportunities. Additional areas addressed may include: Strategic positioning, optimal allocation of the marketing mix, pricing, packaging, medical marketing, product introductions/restages, in store program effectiveness and competitive defense strategies
Partner with extended team members, including advertising agency personnel (particularly account planning), shopper/sales research, integrated marketing services, and media agencies (among others), to ensure that an understanding of consumer needs and motivations inform business activity throughout the purchase cycle
Manage external research vendors to ensure maximum ROI for all projects. Educate them about our businesses/issues and working style/needs. Work as a collaborative partner to design and execute the most appropriate research study. Keep them apprised of all project developments
Negotiate favorable pricing and timing on a per project basis. Ensure that all research adheres to highest possible quality standards in design, execution, and analysis
BS/BA degree or equivalent experience required, Master’s preferred
8+ years of custom research experience
Strong background in statistics and analysis. Strong oral, written and presentation skills
Creative in developing solutions and applying new techniques

Manager Consumer Insights Resume Examples & Samples

Provide strategic insight and consulting for assigned extended brand teams by effectively applying a deep understanding of consumer and healthcare professional needs and motivations to the challenges and opportunities facing the business
Contribute to innovation in information gathering and implication development by identifying and qualifying new market research techniques, penetrating beneath the numbers to bring strategic focus, raise questions and best position, grow and develop the business
Contribute to the development of annual research plans and budgets to ensure that market research efforts support business objectives. Additionally, provide lessons learned for the Brand Plan process and ensure that this information has a direct impact on future plans
3 or more years must have been spent conducting research on the manufacturer or retailer side

Manager, Consumer Insights Resume Examples & Samples

Strong Client Focus
Ability to analyse and interpret data in a challenging and insightful manner
Analyses and interprets financial information to ensure achievement of business targets and early identification of issues / crisis
Able to operate in a multi-cultural environment
4 to 6 years’ experience in FMCG/Service /Retail industry
Post-Graduation from a premier institute

Senior Manager, Consumer Insights Resume Examples & Samples

Maintain an accurate, complete, up-to-date and insightful client business profiles to be shared with senior management
Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews and also by providing value-added analyses and response to special requests
Ensure the generation of required revenue from the assigned client portfolio and proper contract costing in order to meet the agreed budget targets
Build and maintain ongoing relationships with the identified key persons within client organization
Understand marketing enough to hold meaningful conversations with client’s marketing & business teams
Knowledge of statistics and multivariate analysis
Able to influence and persuade
Strong customer service and interpersonal communication skills
Efficient time management, ability to multi-task and detail oriented
Displays maturity and creative problem solving skills in handling crises
6 to 8 years’ experience in FMCG/Service /Retail industry
At least 2 years of managing a team of at least 3 executives

Manager, Consumer Insights Resume Examples & Samples

Adept in independently handling all stages in a Customized Quantitative Market Research Project
Responding to RFP / Proposal Design (Objective, Research design, Sample design, costing)
Project Launch
Questionnaire design
Presentation preparation and sharing insights with client
Preferably with experience in Auto vertical
4 to 6 years experience in Auto/ Service / Retail industry
Quantitative Primary Consumer Research experience would be preferred

Senior Manager, Consumer Insights Resume Examples & Samples

Lead and design insights roadmap against business objectives, timelines, and budget for brand initiatives in support of Premium (LifeWtr) and Natural Enhanced Hydration (O.N.E)
Actively identify key business issues and opportunities for the Water+ portfolio with emphasis on Premium and Natural Enhanced Hydration
Manage and nurture the talent development of a direct report
Work with vendors to analyze data and extract meaningful and actionable insights with minimal oversight from the insights director
Through partnering with the Advanced Analytics team, leverage syndicated data sources (i.e., IRI scanner and panel data, etc.) to help monitor and diagnose the brand/category and address business issues and information needs
Work in highly collaborative & cross team environment, including sensory and Global counterparts on innovation and communication initiatives

Senior Manager Consumer Insights Resume Examples & Samples

Lead the development of the research/learning plans for Hershey Franchise, Kit Kat and Payday brands, Holiday and Easter seasons. This will involve heavy interaction with Key Decision Makers and cross functional teams
Execute learning plans ensuring they are analyzed and translated into meaningful insight, with specific recommendations and actions to impact the business
Execute major studies on key strategic issues translating learning to specific implications and recommended actions to drive business results. Leverage core department learning/tools to educate and elevate consumer focus with business partners
Manage strategic vendor partner relationships to work towards continuous improvement of key research programs (consumer trends, consumer consumption tracking, etc.)
Identify new methods and new suppliers for Hershey to explore. Identify and execute case study tests of new suppliers and new methods and train GCI teammates on these new methods
Manage a direct report responsible for key businesses and train/develop their functional mastery and consultative skills including analytic implications to recommended actions and storytelling
A proven track record of strengthening market research competencies through strong leadership and strategic thinking skills
Ability to interpret and integrate insight from multiple data sources to deliver deeper and more insightful analyses
A strong record of problem solving and priority setting
Strong ability to work with other teams
Strong qualitative and quantitative research skills, including advanced methodologies, such as eye tracking, EEGs, Facial Coding, etc

Manager, Consumer Insights Resume Examples & Samples

Create insights presentations using both primary and secondary data sources (e.g. Hub, YouGov, Parks Associates, MRI or other third-party research vendors) that tell compelling, strategic stories about consumer behavior
Work with the Director to design, field, coordinate, analyze and disseminate qualitative and quantitative research projects including surveys, focus groups, online research, ethnographies, and trend analyses
Assist with evaluation, training, access and roll-out of current and future syndicated research tools, subscriptions and insights systems used across the company
Manage scheduling, process and usage log for Viacom focus group room
Execute on some delegated RFP processes and administrative tasks for primary research projects including Purchase Orders, Finance and Legal
Serve as a valuable resource for consumer trends, attitudes and media behaviors
Work with the Director to support the overall business in insights projects as the expertise center through best practice and thought leadership; where required, act as project manager for primary projects when called upon
Work closely with brand and international teams to leverage developments, systems and processes where possible as well as roll out information/projects
3+ years of experience in consumer insights, preferably in the media space
Strategic thinker with strong analytical skills and the ability to find and tell a clear story based on data
Self-starter who is energetic & enthusiastic, adaptable & customer-oriented
Naturally curious, collaborative and passionate about consumer behavior and the media industry
Experience with syndicated reporting databases and tools such as MRI, YouGov, IMS Clear Decisions
High attention to detail and accuracy, with excellent communication skills (written and verbal)
Must work well under pressure and be able to meet multiple deadlines simultaneously
Must be fluent in MS Office; possess expertise with PowerPoint, Excel

Senior Manager, Consumer Insights Resume Examples & Samples

Responsible for driving the global insights agenda for some of our biggest global beverage brands
Partnering closely with the marketing & content center teams, responsible for leading global brand planning for these brands, driving the development of insights-driven brand strategy, brand positioning, brand architecture and communication/engagement programs
Partner closely with marketing to validate & evaluate the performance of our global brand marketing campaigns across key metrics: copy quality, consumer engagement, brand impact, sales impact/ROI
Partner with design & innovation teams to develop & validate new insight-driven visual identity systems and innovation pipelines for the brands
Drive thought leadership on brand planning within the wider global insights & marketing community, helping to advance the way that PepsiCo approaches brand strategy, brand positioning, brand architecture and communications planning
Partner with our global insights community to pioneer new approaches to insight that help us get under the surface of consumer behavior, go further faster and/or tap into new sources of insight
Build strong, two-way relationships with marketing & insight leads in each region, ensuring a truly collaborative approach to working together
Effectively and efficiently manage a multimillion dollar insight budget, delivering strong ROI
Minimum 6-8 years in a strategic insights/planning role
Ability to speak a foreign language preferred, but not required

Senior Manager Consumer Insights Innovation Resume Examples & Samples

Managing/supervising the design, execution, analysis, and implication/recomendation communication of innovation insight and analytics projects/initiatives to drive to innovation business decisions
Managing relationships with external research agencies and leverage external insights resources, capabilities, and expertise in order to best serve innovation business requirements
Being an active member of the Global Consumer Insights team and contributing to team development and implementation of best insight practices
Potentially managing, coaching and developing one direct report who will have separate innovation insight responsibilities
Partner with cross-functional internal business parterns to define innovation business issues, research objectives, and indicated actions
Lead the development of effective and efficient research plans at the right level of resource investment. Responsible for identifying research methodologies, research designs, analysis plans, and final research deliverables - including data, report, findings, and business recommendations
Ensure key project learnings are shared for organizational learning purpose via business forum and information system (iQ)
Monitor the insights budget against the plan
Lead key insights initiatives to elevate organization’s capability
Lead, create, or maintain effective consumer insights systems and processes
Manage a direct report responsible for key innovation initiatives and train/develop their functional mastery and consultative skills, including translating research insights to implications and recommended actions
Set goals that align with innovation business objectives and set clear performance expectations that are aligned to with business partners and GCI leadership
Serve as mentor and coach to junior team members
10+ years marketing research experience. Ideally at least two years in a progressive CPG company; we would consider high potential candidates from research agencies or consulting
An assertive, but not overly aggressive team-oriented leadership style and a willingness to “push back” when appropriate
A strong record of influencing others up the organization, laterally, and below, internally and externally
Ability to manage, develop and motivate others
Strong strategic thinking and storytelling skills and experience in guiding/influencing senior management
Strrong business and marketing acumen
Mastery of turning insights in to clear recommendations that are actionable and meet the needs of the business
Strong project planning and project management skills

Senior Manager, Consumer Insights Resume Examples & Samples

Bachelor's degree from a four-year college or university is required; majors in Business, Marketing, Market Research or other related field preferred
Minimum 7 years of experience in consumer-focused market research with a full-service market research supplier
Minimum 3 years of leadership experience
Excellent skills in MS Word, Excel and PowerPoint
Proficient skills in SPSS or SAS or Wincross
Must have both quantitative and qualitative market research experience
Must have online and in-person research development experience using platforms such as Qualtrics, SPSS Dimensions, SurveyMonkey, EntryWare, Confirmit or Vovici
Background in database management a big plus (i.e. Micro-strategy, SQL, Access)
Knowledge of research techniques including concept testing, awareness/attitude/usage tracking, and diagnostic copy and promotions testing
Strong multitasking capabilities, project management skills and the ability to work effectively in an environment of tight deadlines and constant change
Self-directed and able to work independently but also able to work collaboratively in a team-oriented department
Strong sense of project ownership and dedication to delivering outstanding results
Ability to manage a high volume of details with excellent accuracy

Manager, Consumer Insights Resume Examples & Samples

Translate market research findings into concise and actionable insights
Provide recommendations on all aspects of market research across product offerings, customer lifecycle, sales channels, and competitors
Collaborate with internal clients (e.g., Product Marketing, Product Development, Advertising, and Pricing teams) to better understand research needs
Use market research expertise and area of specialization (e.g., segmentation, adaptive discrete choice) to determine best research methods to generate the most meaningful results
Develop and execute action plan to complete research activities to collect statistically significant results
Conduct research on consumer attitudes and preferences, including product, brand, and competitor attributes
Analyze qualitative and quantitative consumer research to develop meaningful insights
Develop sampling requirements and partner with analytics teams on sample management and e-mail deployment
Develop and execute custom research studies leveraging Cox’s proprietary customer panel
Work effectively with external consumer research suppliers as needed
Bachelor's degree in a quantitative or research field or equivalent work experience
Minimum 5 years of experience in market research, marketing, or product management in a competitive industry
Experience with advertising testing on client side, supplier side or agency side
Specialization in at least one of the following research areas: customer segmentation (including ethnographic / behavioral observation), user experience, adaptive discrete choice, brand positioning and communication testing, buyer decision / value modeling
Extensive experience in statistics, research methodology, and a variety of exploratory data analyses and tools (e.g., SAS, SPSS)
Strong knowledge of Microsoft Word, Excel, and PowerPoint
Excellent interpersonal, leadership, and collaborative skills to work effectively with teams throughout organization
Creativity to come up with innovative research solutions
Master's degree in social science research or MBA
Experience in a subscription-based business

Manager, Consumer Insights Resume Examples & Samples

Using SQL, analyze qualitative and quantitative research data results, reporting and presenting findings, and making insightful and actionable recommendations
Identify and implement new and innovative marketing measurement techniques to drive business growth and optimize marketing spend
Develop a deep knowledge of the company’s data structure and tables
Support all Data activities including Data Extract, ETL, Data Analysis and Data Modeling
Bachelor’s degree in Computer Science, Statistics, Applied Mathematics or related field. Master’s degree a plus
Experience using SQL to query our database, Aster. Able to review data and derive insights. SQL experience is required - if you have it please be sure it's noted as a bullet point within your experience, not just as part of your tech skills summary.Experience with Aster is a plus
Experience drawing data driven conclusions from data related to loyalty programs is a plus
5 years of experience in Database Management or as a Database Administrator or of related Business Intelligence and Analytics and reporting work experience
Retail industry experience a plus
Experience developing BI and Analytics strategy and requirements, including demonstrated success working with senior executives
Experience in SQL Query and Reporting Tools is required. SQL skills are a must have for this role
Experience with CRM databases and applications a plus
Experience with other analytics platforms, technologies, and languages such as: Netezza, Oracle, SaaS etc. a plus
Familiarity with data warehousing concepts and technologies
Proficient with MS Office suite (PowerPoint, Word, Excel, Outlook)
Ability to multi-task and prioritize work in a fast-paced environment while clearly managing expectations and juggling multiple stakeholders at various levels of seniority
Strong organizational skills, strong teamwork, attention to detail, and communication skills
Strong understanding of relational databases with experience in implementing BI solutions on these platforms

Manager, Consumer Insights Resume Examples & Samples

Incorporate collected insights into reports, with recommendations
Report findings visually in PowerPoint
Catalogue findings to a research library/database
Repackage insights in data, stories and personagraphic profiles for easy consumption
Work with team members to translate insights into marketing communications strategy
More than 5 years of experience in a market research role, including but not limited to: industry trends, audience insights, consumer journeys, creative asset preference testing, brand preference testing
Advanced knowledge of survey and focus group tools; prefer experience administering online interviews, surveys, and conjoint analysis
Equal quantitative and qualitative focus: able to run statistical analysis, combined with a natural ability to spot trends and tell stories
Prefer experience with statistical software such as SPSS
Bachelor’s in Market Research, Psychology or related field, or equivalent experience; Master’s preferred

Manager, Consumer Insights Resume Examples & Samples

Naturally curious and always asks “why?”
Consistently looks for new and innovative ways to do things – not comfortable with the status quo
Comfortable with large sets of data, but equally happy to moderate a focus group of five consumers
Works well with others, and alone

Senior Manager, Consumer Insights Resume Examples & Samples

Lead strategy & insight work for the business unit, delivering forward-thinking and foundational insights that enable short-term and long-term business objectives
At least 15 years of experience in consumer insights
Previous experience leading a team of insights professionals

Assistant Manager, Consumer Insights Resume Examples & Samples

Identify and recommend key issues to be addressed by research after discussion with business team, manager, and other appropriate resources
Manage the design, implementation, management, and analysis of marketing research projects conducted for assigned businesses
Manage external research suppliers to assure delivery against project objectives on all aspects of the research including methodology, questionnaire design, execution and reporting
Interpret research data including summarizing, editing of supplier reports and writing conclusions in order to clearly and persuasively communicate findings and recommendations
Able to keep multiple projects moving forward simultaneously with a high degree of quality and integrity of work
Ensure connection of custom research, analytics and secondary research to provide holistic analyses and viewpoints to the business
Provide ongoing visibility and reinforcement of insights to Marketing Services and cross-functional partners
Develop strong partnerships with marketing and cross functional teams

Senior Manager, Consumer Insights Resume Examples & Samples

Is the authority on the brewer/coffee beverage categories, driving to more global innovation across both Global and Local equities, and making recommendations on country potential and prioritization, opportunities for growth and strategic success drivers. He/she teams on key global initiatives, developing, and implementing multi-region projects that drive strategic plan objectives for high growth
Leads the day-to-day research activity for key segments of the business and across the portfolio of brands including planning, designing and executing the work, as well as driving innovation on prioritized businesses
Develops integrated learning plans to address core business needs and creating/sharing of integrated learning plans across functions to ensure full learning needs are identified for each core initiative
Identifies and prioritizes business information needs and develops the learning plan and the most appropriate research strategies to deliver against business objectives. He/she uncovers new claim opportunities and lead development/validation/ assessment of new categories for the brand and white space opportunities (new channels, new offers, etc.). Influences marketing and R&D members to gain input into learning plans
Partners with senior cross-functional stakeholders to identify knowledge estate gaps and link closure of the gaps to the annual budget planning process. Works with marketing and R&D to identify opportunity areas to underpin our Where to Play and How to Win choices
Supervises team and manages all aspects of insights projects, including defining research objectives, identifying methodologies and tools, designing study materials and drawing actionable insights from results
Fosters shift from “one-off research vendor“ to “strategic thought partner” – empowering vendors to act as extension of Insights team (including, training and proactively bringing new knowledge and ideas to the team); Supervisors vendor partners to execute projects; Anticipates and quickly develops contingency plans for complex project issues; Proactively manages priorities across budget lines
CPG experience preferable with 8-10+ years of progressed experience in Market Research, preferably in a consumer marketing or manufacturing company
Demonstrated ability to influence cross-functional and upper management to impact decision-making; Willingness to “have an opinion” backed up by insight and the confidence to influence key stakeholders in meetings and one to one basis
Outstanding communication skills; Ability to think analytically to understand complex or ambiguous problems or issues and communicate solutions/conclusions clearly and concisely
Highly strategic business knowledge with the ability to appropriately use judgment and risk-taking
Must be self- driven and capable of creating agenda and deliverables given knowledge and understanding of strategic plan and Insights agenda
Technical market research and analytical expertise appropriate to level and conversant in a wide range of quantitative and qualitative ad hoc research techniques and syndicated business sources/analyses (e.g., IRI and/or Nielsen scanner and household panel data)
Ability to collaborate well with stakeholders, to operate in a timely fashion and follow instructions
A Bachelor's degree is required; Post-graduate degree or equivalent in Market Research, Social Sciences or Statistics is preferred

Manager, Consumer Insights Resume Examples & Samples

Influence general management and the cross-functional team members by actively and persuasively representing the consumer and marketplace dynamics to inform business strategies and tactics
Lead the development and application of consumer and marketplace understanding for assigned brands
Be accountable for the overall contribution of brand information resources and bring expertise in consumer research, syndicated data, and the application of key analytics tools to the full breadth of the brand’s business activities
Ensure that knowledge is integrated and synthesized to provide clear, actionable, and impactful insights and business recommendations
Be fully accountable for assessing the marketing information needs of the assigned brand(s) and developing and implementing applications to fill those needs
Actively participate and provide thought leadership in all aspects of the business unit (not just marketing research and related issues)
Play a collaborative role with the brand teams in setting marketing objectives, strategies and business principles by providing guidance to business teams in identifying and articulating key business issues and opportunities for the assigned brands
Demonstrate personal ownership of brand team results
Actively leverage all existing information – custom research, analytics, syndicated and secondary – to develop a holistic market and consumer understanding that is actionable and impactful
Create and adopt appropriate methods, processes and tools to drive brand(s) and to establish frameworks for a world class insights organization
Develop and implement overall frameworks for assessing brand(s) information and research needs
Develop and apply actionable frameworks for assessing in-market business performance
Identify, develop, and champion a brand’s growth strategies
Ensure potential opportunities are grounded in consumer understanding
Lead continuous monitoring and analysis of established brand and new product activity, including establishing action standards, as appropriate
Explore and implement new, improved and/ or more cost effective marketing research capabilities
Lead relationship with current and new research suppliers to maximize the potential of our research learning
Partner with other functional leads and agency partners to ensure research integrated with the needs of all constituencies (e.g. R&D, Creative, Sales, Promotions, Legal, Advertising Agencies, and Media Personnel)
Bachelor's Degree in Marketing, Business or related field influence brand and category management required
Masters in Marketing, Business or related field preferred
6-10 years of experience in market research, consumer insights or related area. Consumer packaged goods experience preferred
Ability to develop strong interactive relationships with marketing and cross functional team personnel
Track record of successfully applying research results to business applications and influencing senior leadership

Manager, Consumer Insights Resume Examples & Samples

Bachelors Degree in Marketing, Psychology, Marketing Research or related field required. Masters Degree preferred
5+ years of relevant experience, preferably on client-side or combination of supplier-side and client-side experience, industry experience is preferred
Previous experience leveraging consumer insights to drive business results
Experience with developing objective point-of-view, be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers
Planning and project management experience
Experience with marketing and market research fundamentals including experimental design
Prefer experience devising effective solutions in unstructured situations

Manager, Consumer Insights Resume Examples & Samples

Demonstrated ability to work independently in a deadline oriented environment
Demonstrated experience leading and mentoring a professional staff of analysts and /or technologists
Advanced Microsoft Excel skills required
Working knowledge of marketing and customer segmentation strategy required
Analytical Thinking , Flexibility, Word Processing, Microsoft Office, Electronic Mail, Spreadsheet, Excel, Writing, Computer Operations, IBM PC Software, Microsoft Windows, Sales and Marketing, Communicate Clearly with Team, Computer Literacy, Organizational Skills, Conduct Presentations, Marketing Database Design, Structured Query Language (SQL)
5+ years business analysis experience with more than two years hands-on experience with analytics required
Experience working with relational databases including SQL programming required; experience with enterprise reporting solution (e.g., Tableau, Microstrategy, Cognos, etc.) required
Experience working with an enterprise analytics platform (e.g., SPSS or SAS, etc.) required
Robust knowledge of marketing research required
Experience programming/debugging web languages including HTML, XML, JavaScript and Flash a plus; proficiency in the Microsoft Office Suite of products required; or equivalent combination of education and experience

Senior Manager Consumer Insights Resume Examples & Samples

Develop a deep understanding of La Quinta’s guests and target customer – their needs, attitudes and behaviors. Measure and interpret macro and micro trends on the guest/target customer to support strategic and tactical choices
Lead, design and execute custom qualitative and quantitative marketing research, ensuring optimal allocation of resources and effectively communicating key insights
Work closely with the CMO and the marketing team to support decisions across the marketing mix
Lead the guest satisfaction and social media platform, and optimize future design and reporting capabilities to drive maximum value to operations
Work closely with senior operations and marketing leadership to drive customer centricity within the organization through the delivery of actionable insights that can be leveraged at all levels (corporate as well individual properties)
Keep abreast of new developments and technologies in marketing research and social media analytics
5+ years of experience in marketing research, consumer insights, CX research
3+ years of experience in a management capacity
Superior analytic capability with ability to integrate disparate sources of information into a cohesive story
Action oriented, with a strong focus on the implications of work, not just the output
Demonstrated ability to build constructive rapport with a range of people with different styles, backgrounds and experiences
Ability to identify, source and validate the specific data that must be analyzed to solve problems
Strong written and verbal communication skills with proven ability to weave a concise, compelling story in PowerPoint
Experience with Cognos, Qlickview, Tableau or other similar business intelligence and visualization tools
Previous experience in hospitality highly desired

Manager Consumer Insights Innovation Resume Examples & Samples

Acting as a strategic partner/consultant to key business constituents from Marketing Innovation and other cross-functional teams, providing consumer insight-driven recommendations for innovation decisions
Guiding innovation insights needs and setting priorities for areas of focus to inform the budget planning process
Managing relationships with external research agencies and leveraging external insights resources, capabilities, and expertise in order to best serve innovation business requirements
Insights Development Leadership and Management
Partner with cross-functional internal business partners to define innovation business issues, research objectives, and indicated actions
Direct external suppliers and manage research projects through the process - identify, select, negotiate, and manage research suppliers to drive project execution excellence. Monitor project progress to ensure timely delivery, quality output, and within budget
Communicate key findings, business implications, and indicated actions to business and management team with recommendations on best utilizing the information in decision-making
Ensure key project learnings are shared for organizational learning purpose via information system (iQ)
Insight Capability, Process and System
Introduce innovative and/or up-to-date insights generation techniques and methodologies to the organization to provide broader solutions for business needs
Drive implementation of best practices, and train broader GCI group on best practices
Talent Management/Development
Cultivate and support top-class performance of self and team
Serve as mentor and coach to more junior team members
7+ years marketing research experience. Ideally at least two years in a progressive CPG company; we would consider high potential candidates from research agencies or consulting
Ability to interprete and integrate insight from multiple data sources to deliver deeper and more insightful analyses
Experience influencing others up the organization, laterally, and below, internally and externally
A strong record of problem solving, ability to deal with ambiguity
Strong strategic thinking and storytelling skills
Strong ability to work with others and ability to deal with conflict
Strong functional mastery of qualitative and quantitative research skills, including advanced methodologies, such as eye tracking, EEGs, Facial Coding, etc. Experience with innovation-specific research preferred
Effective communication abilities – both written & verbal
Excellent at MS office tools, e.g. Excel, PPT
Ability to speak more than one language (bilingual) is a plus, but not required

Senior Manager Consumer Insights Resume Examples & Samples

Administrate the KPI framework for Consumer Insights (Digital Analytics), aligning with the different stakeholders in #DBC, Markets and BUs
Administrate the KPI framework for Consumer Insights (Digital Analytics), aligning with the different stakeholders in #DBC, Markets and BUs. Review the KPIs and monitor the need for new ones as we get new data sources
Agree with BUs and Digital Analytics team on the KPIs and Targets for the Campaign Calendar. Define new KPIs if needed in order to measure consistently the success of the different initiatives. Brief to the development team the new requirements
Utilize our full tool suite (MSTR, Exasol) and contribute to develop other tools that help us gather data, create insights and communicate them
Maintain a direct relationship with the Data Science team to make sure all the new knowledge is made available through our visualization tools and brought to discussions when interacting with BUs and Markets
Identify the need for new data points and act as a stakeholder for the Data team, making sure we can access to all sources of consumer data
Administrates a process for ad-hoc insights requirements. Evaluate the impact of these requirements in order to prioritize when needed
Understand the outcomes of Digital Consumer Segmentation and be able to explain Digital Consumer Segments to all the stakeholders
Prepare and conduct trainings for other teams’ members to drive a self-service mentality for recurring analytics tasks
Analyze consumer life-cycle , and life time value and create recommendations for marketing teams
Constantly review our consumer KPI framework and deliver strategic directions for new data needs, consumer touch points
Work with global consumer engagement team , Bus, CRM stakeholders in the markets to align on global standardized KPI frameworks
Drive strategic decision making by Consumer Insight analysis, KPIs , CLTV analysis
Provide clear, concise, and actionable recommendations by drawing out key insights from in-depth, complex data sources and reporting these to various internal stakeholders
Harness the adidas SCV (single consumer view) database to develop insights/analysis/reports of key consumer metrics
Define KPI´s to derive and develop ad hoc and standard reports including dashboards for executive level and business managing stakeholders
A data driven mind-set. Passion for data and insights generation
A drive for understanding consumers and their relationship with the brand
Strong communication skills. Be able to adapt the message to different audiences, from IT colleagues to Senior Leadership
A minimum of 5 years professional experience in an analytic role , 2 – 4 years focus on CRM / consumer profiling / consumer analytics
Excellent knowledge of digital landscape, and applications of different marketing tools
Experience with large amounts of consumer data / Big data
Excellent knowledge in applied statistics, distributions, statistical testing, data mining and machine learning algorithms
Experience in developing Customer profiles, CLTV, attribution model, lookalike modeling, clustering, and classification and segmentation models on large and sparse data sets
Excellent stakeholder management. Ability to influence others and lead on Consumer Insights Practice
SQL strong skills and use of BI tools (MSTR, Tableau), familiar with Big data tools
Strong use of Power Point or other presentation tools. Being creative to show the data is a must
Higher education, university degree or equivalent in areas such as Economics, Business, Statistics, Math, Computer Science (not restrictive if proper work experience)
At least 5 years of experience working in a similar role, preferably in eCommerce business

Manager, Consumer Insights Resume Examples & Samples

Represent the voice of the consumer throughout the product and marketing development cycle for various Activision titles in many segments of the category from kid’s games to hard-core mature titles
Plan, implement and analyze title-level consumer research using qualitative and quantitative tools
Scope of work may include the following on a title-level

Senior Manager, Consumer Insights Resume Examples & Samples

Developing and promoting new ways to understand book readers and their paths-to-book purchase
Supporting editorial, marketing and sales in making decisions that align with reader needs and values
Partnering with in-house and external quantitative researchers to describe how and why readers buy books
Keeping in-house reader personas fresh and up-to-date
6+ years professional experience of conducting and applying consumer research in a market research agency or department setting
Experience with qualitative research methods, including surveys, focus group moderation, shopper experience research, and ethnographic field research
Enough data skills to be self-sufficient in analyzing the results of qualitative research as well as other quantitative data
A degree in Psychology or Anthropology is a plus but practical experience is just as valued
Excellent organizational skills and problem-solving ability
Strong collaborative and communication/writing skills

Director / Senior Manager, Consumer Insights Resume Examples & Samples

Conduct large scale quantitative and qualitative studies to inform the digital strategy
Prepare RFP’s and manage vendor relationships
Work directly with designers, product managers, and research directors to identify and prioritize research opportunities in a fast-paced, rapidly changing environment. Projects would cover product development from concept to launch
Develop research schedules and align priorities with the larger strategy of the organization
Oversee research on how users interact with and experience the various virtual worlds and games under the Nickelodeon Games Group
Collect, analyze and interpret data gathered through benchmark studies, lab studies, and surveys
Oversee rapid iterative usability testing of wireframes, mockups, and prototypes
Translate research findings into design recommendations to quickly improve product designs early in the production cycle
Evangelize research findings to senior staff through written reports and oral presentations
Coordinate with the Digital Analytics team to provide insight related to audience behavio
Proven experience in data analysis and research methods such as formal and informal usability testing, ethnographic research, contextual inquiry, think-alouds, task and use-case analysis, heuristic analysis, user personas, etc. Save
Proven experience in managing a team and driving success
Strong background in child development and experience working with kids across age groups (preschoolers and 6-11-year-olds)
Experience presenting research findings and recommendations to product, brand, and executive teams
An advanced dgree or equivalent experience, preferably in human computer interaction, cognitive science, developmental psychology, media studies, educational technology, or related field
At least 5-7 years of work experience in an applied research setting. Internet, mobile, gaming or experience working with children are a plus
Experience integrating user research into product designs and design practices
Strong understanding of both current and future trends in Internet and mobile technologies, gaming, and online/mobile design with a critical awareness of implications on user-centered design and functionality
Ability to work collaboratively with others across disciplines
Strong interest in working across media platforms
Strong interest in digital games
Thorough understanding of best practices in digital research, particularly for children and casual gamers
Ability to convert research data and results into actionable product and design recommendations that improve the user experience and inform product strategy

Manager Consumer Insights Resume Examples & Samples

Design research plans which reflect a balanced understanding of stage-gate requirements and needed agility, applying appropriate level of rigor given associated risk
Ensure projects are designed to provide maximum business value, are fiscally prudent and aligned with strategic priorities
5+ years' experience in custom research; previous market research supplier, syndicated research and innovation experience a plus (Non-CPG experience will be considered)
Ability to manage and get the best out of outside vendors who will execute market research and general consultation projects
Strong written and oral communication skills, able to modify content to reflect audience needs
Strong consulting skills; able to listen, interpret, and influence
Strong work ethic with a willingness to jump in and help

Senior Manager, Consumer Insights Resume Examples & Samples

Partner with cross functional teams to identify critical business questions, determine optimal research solutions, guide analysis, and deliver actionable recommendations which reflect a thorough understanding of broader business context and implications
Design research which reflects priority needs and key decision criteria. Apply creative approaches which amplify learning. As appropriate, leverage traditional best-practice methodological approaches as well as new, emerging techniques
Provide thought leadership guided by objective insights and consumer perspective. Champion understanding and application of consumer learning
10+years' experience in custom research; previous market research supplier, syndicated research and innovation experience a plus (Non-CPG experience will be considered
Demonstrated experience with qualitative and quantitative research technique including concept, product, advertising, and package testing, brand tracking, awareness and usage, and segmentation analyses
Superior critical thinking and problem solving skills
Excellent written and oral communication skills, able to modify content to reflect audience needs
Ability to tell a story, pulling from multiple data sources to build a deeper, holistic understanding
Comfortable championing a strong, consumer-centric point of view
Intellectually curious -- digs deep to better understand data

Senior Manager, Consumer Insights Resume Examples & Samples

Support the Dairy growth agenda and consistent positioning across the globe through continued Insight that resonates globally and translates into successful global advertising and innovation
Support category innovation and business development opportunities to help Dairy expand and helping to identify global innovation efforts with U.S. potential
Provide necessary Insight support for lift and adapt innovation to accelerate growth with common consumers and markets trends and support unique breakthrough innovation in key markets to support targeted consumer and / or market needs
Build strong, two-way relationships with insight partners in each region/market, ensuring a truly collaborative approach to developing insights and driving agenda through foundational insights, analytics & tracking
Partner closely with marketing and R&D partners to ensure the integration of learnings into ongoing planning
Integrate the learning across projects and multiple sources to deliver strategic thought partnership and actionable recommendations to influence business decisions
Support the Dairy BU trends process
Minimum 6-8 yrs in a strategic insights/analytics role, with a very strong background in innovation
Minimum Bachelor's Degree. Advanced Degree a plus
Proven collaboration abilities, strategic thinking and leadership skills. Worked in a cross-functional, matrixed organization to champion and drive a consumer-driven agenda

Manager Consumer Insights Resume Examples & Samples

Generate and contextualize consumer and market insights and translate them into actionable business strategies and relevant innovation for adult smokers
Drive portfolio development and enhancements by identifying and capitalizing on consumer, market and societal trends and identifying long- term opportunities
Facilitate the cultural transformation from a brand centric to a consumer centric organization
Actively seek out concept and project knowledge, learnings and best practices from other markets
Establish a structured knowledge management process that harnesses consumer and market information to feed the insights generation and innovation processes
Minimum bachelor degree with strong exposure to statistic and research method
Minimum 8 years working experience in market research either in research agency or FMCG industry. Having experience in both would be an advantage
Minimum 3 years’ experience in leading team
Fluent in MS Excel and Power Point
Excellent analytical / problem solving skills
Excellent interpersonal skills, learning agility and communication skills
Possess strong project management skills
Have no concern with business travelling

Assistant Manager Consumer Insights Resume Examples & Samples

Monitor and report on developments in NPS across triggers
Act as the single point of contact for all consumer centricity related topics for adidas.com
Undertake analysis and extract insight in relation to consumer pain points, opportunities for improvement and to drive NPS and an improved consumer experience
Surface and communicate specific eCom consumer topics to the Global eCom Ambassador and Global Consumer Centricity team
Leverage consumer centricity data to validate and further investigate consumer feedback for systemic improvements
Assist in measuring the impact of consumer centric improvements on NPS and other consumer related metrics
Coordinate local deployment of communication initiatives by assembling responsible contacts
Perform regular quality assurance audits to ensure target behavioral change (e.g. # of callbacks, quality of callbacks, # of defined actions)
Develop complementary consumer insights analysis for the adidas.com Consumer Centricity model including dashboard approach, use cases, training, communication to facilitate transformation to a Consumer Centric organization
Support other initiatives with VoC, NPS and Consumer Centricity expertise, insights and findings
Coordinate NPS program setup and ensure NPS ongoing success in the US market
Provide input around communication topics (e.g. local success stories) to Consumer Ambassador
Coordinate local deployment of communication initiatives by assembling responsible contacts (e.g. IT department to upload contents on intranet)
Enforce market NPS policies, procedures and behaviours
Act as key counterpart for Inner Loop Lead to identify systemic issues and prioritize actions
Experience with NPS and Consumer Insights management with strong understanding of end to end customer journey
Ability to inform and influence different types of internal and external audiences, represent the NPS team effectively across the organization and demonstrate the ability to help drive operational excellence
Strong project management skills and practical, hands on mentality
Pragmatic, practical and solution orientated
Ability to work in a multinational, global context
Strong analytic skills and passion to identify root causes for ongoing improvement potentials
Ability to identify main relations between and primary issues with customer centricity initiatives to take respective actions and to be able to give high level updates to coordination lead
Change agent and manager, able to facilitate organizational and cultural change
2+ years in ecommerce or digital online experience
2+ years of experience in an international/multilingual Direct to Consumer environment
University degree level education: Business or Project Management

Group Manager Consumer Insights Ssd-coca-cola Company Resume Examples & Samples

Define risk/return optimized annual project scope throughout the DIG (Discover – Innovate/Ideate – Go to market) process for the responsible categories (SSD). Lead the direction for the strategy for SSD teams through the SBP (3Y) and EBP (1Y) process with holistic SSD portfolio understanding and connect the SSD brands into a coherent strategy
Identify business growth opportunities and recommend consumer based strategies for both short term and long term growth with the Senior Management levels in Marketing & New Businesses
Work with R&D and Innovation team to feed strong ideas to initiative pipeline. Determine an innovation and portfolio strategy for the category that is based on strategic opportunities and priorities
Design appropriate marketing research methodologies and techniques for consumer researches defined in the learning plans. Influence the corporate decisions for the responsible brand at right timings in the initiative qualification process through holistic analysis of consumer research outcome connecting with other available data source
Work cross-functionally to pilot and provide input on key tools and processes, manage budget and optimization of research process as a K&I group
Manage two direct reports to lead/support the development of tailored consumer learning plans for defined annual projects by considering business objectives/ challenges/ key risks and set action standard with metrics for the projects
Together with their manager develop capability and development plans (including OTJ, formal and informal training opportunities) for team members to move beyond research and data processing to holistic strategists with a keen understanding of the system. Be a connection bridge between the Brand teams to ensure smooth information and insights transfer
Strong, senior thought leader
Strategic partner & team builder
Seasoned project manager
Projects will span multiple brands and require tight timelines and reliable deliverables
Strong supplier and vendor management to ensure productive use of resources
Data analysis/Interpretation - ability to convert general data and findings into applied, specific information that add value to business planning
Ability to identify and summarize the key issues/ challenges/ opportunities for improved business performance
Ability to lead workshops to push synthesized information into application
Deep understanding of marketing principles, process, and development and the research tools to provide inspiration to the process development of
Brand Development (BVA), Communication briefs
Advertising and IMC activities
Merchandising and in-store impact
Ability to assess digital advertising by using the tools like Google Trends/Analytics
Story telling skill
Native/business level in English, business/fluent level of Japanese
10+ years of marketing research experience
Work experience in or with global FMCG companies
Intellectual curiosity, Strategic Thinking, Problem solving, Leadership (sharing vision and influence others), Cross functional team project management and Presentation skills
Working experience of Japan market (it does not require to live in Japan, but familiar with fundamental of Japanese market)

Manager, Consumer Insights Resume Examples & Samples

Design research plans against business objectives, timelines and budget for brand(s) assigned with input from the Director
Supports the commercial teams in identification and development of business priorities, providing insights and perspectives in the development of business strategy
Present learning and insights as a basis for strategic decision making. Provides the Lipton Brand Team with the insights required to develop strategies and annual operating plans across the marketing mix (brand, promotions, packs, distribution channels, consumer targets etc)
Manage the Insights Budget for the team including continuous tracking of where we stand vs. plan. Also responsible for helping manage POs for the Insights Director
Manage supplier selection, activity and work flow to ensure cost efficient, accurate, and timely completion of projects
Through partnering with the Advanced Analytics team, leverage syndicated data sources (i.e. IRI scanner and panel data, etc.) to help monitor and diagnose the brand/category and address business issues and information needs
Partner with cross-functional teams and Global counterparts on innovation and communication initiatives
Minimum 6 years in a strategic insights or marketing role; 2+ years in CPG company preferred
Minimum Bachelor's Degree; Advanced Degree preferred
Mastery of both Qualitative and Quantitative research methodologies and must possess the ability to apply insights to address business challenges
Familiarity with syndicated data sources and analytical approaches such as IRI, marketing mix analysis, etc., and must be able to apply these to think holistically about the business
Proven collaboration abilities, strategic thinking and leadership skills
Must demonstrate both analytical and creative thinking abilities
Exceptional communicator (verbally and written) - Ability to tell a story, synthesize and convey key messages and present in a visual and compelling way
Excellent Project Management and Organizational skills
Ideal candidate will have strong commercialization skills or will have a strong desire to develop these skills
Must be able to work independently in sometimes ambiguous situations
Must demonstrate a can-do attitude and be able to easily flex in the face of changing priorities

Assistant Manager, Consumer Insights Resume Examples & Samples

Research program co-ordination for Consumer Insights projects to move projects through the steps noted below according to the timelines for the project
Work experience in an interactive team-based office environment an asset
Very strong organizational and project management skills, great attention to detail, accuracy and commitment to ensuring things are done right the first time around
Passion for numbers and analytical problems
Understanding of basic market research principles acquired through education or experience
Excellent written and oral communication and presentation skills, clear and precise communication style
Ability to learn quickly and take initiative to follow through on unresolved issues
Ability to work in a team environment and effectively liaise with different departments and people to achieve common goals

Manager, Consumer Insights Resume Examples & Samples

Build and maintain on-going relationships with the identified key persons within client organization
4 to 6 years’ experience in Market Research/Service /Retail industry
Quantitative Marker-Research experience
Ability to analyze and interpret data in a challenging and insightful manner
Strong and articulate verbal and written communication skills

Senior Manager, Consumer Insights Resume Examples & Samples

Adept in independently handling all stages in a Customized Market Research Project
6 to 8 years’ experience in Market Research-Consumer Insight
Hands-on customized market research, agency experience (Auto experience is a plus)
Very Good Influencing & Persuading Skills
Expert knowledge of statistics and multivariate analysis
Stellar presentation skills with direct experience presenting to clients

Manager, Consumer Insights Resume Examples & Samples

At least a Bachelor’s Degree, in any discipline
5 or 8 years of experience in quantitative market research
Strong client-focus and pro-active
Clear communication skills with the ability to multi-task effectively
Entry level knowledge of statistics and analytics
Technically proficient in MS Office applications

Manager, Consumer Insights Resume Examples & Samples

Develops and executes the research work plan
Designs, manages and analyzes marketing, operations, and guest services research activities
Leads and oversees all aspects of the company’s research studies, including project management, analysis, and insights
Performs other responsibilities as needed
Follows company policies, upholds professional standards, and performs all work in a manner respectful of others
Supports the brand liaisons of Applebee’s and IHOP within the Consumer Insights team reporting to the Director of Consumer Insights. Interfaces directly with franchisee operators, asset development team, operations, HR and technology team bringing subject matter expertise by research type
Investigates and recommends best-in-class research methodology and process protocols
Acts as the consumer insights team leader within the business units, overseeing insights derived from primary and secondary research initiatives
Manages all aspects of marketing research studies to assist in making critical business decisions
Leads the development and execution of research related work plans and outlines
Designs survey/moderator’s guides, collects and analyzes data, presents findings and makes recommendations based on sound business reasoning
Leads and participates with research vendors on all facets of contracted studies
Performs both qualitative and quantitative customer research
Partners with Business Analytics’ team to undercover drivers and sales impact given new guest or operational programs
Successful candidates will have some shopper/retail insight experience
MBA or Master’s Degree in Marketing Research preferred
Restaurant or Hospitality/Hotel experience preferred
5-8 years qualitative and quantitative marketing research experience on the client side; additional supplier-side experience or marketing science emphasis a plus
Excellent project management skills; ability to identify and manage highly complex projects based on strategic priorities of the business unit and organization

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Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Assistant Manager Consumer Insights Resume Examples & Samples

Manager, Consumer Insights, Innovation & R&D Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Director / Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Senior Manager Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Senior Manager Consumer Insights Innovation Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Assistant Manager, Consumer Insights Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Senior Manager Consumer Insights Resume Examples & Samples

Manager Consumer Insights Innovation Resume Examples & Samples

Senior Manager Consumer Insights Resume Examples & Samples

Manager, Consumer Insights Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Director / Senior Manager, Consumer Insights Resume Examples & Samples

Manager Consumer Insights Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Senior Manager, Consumer Insights Resume Examples & Samples

Manager Consumer Insights Resume Examples & Samples

Assistant Manager Consumer Insights Resume Examples & Samples

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