Manager Marketing Manager Resume Samples

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O Gottlieb

Ottilie

Gottlieb

758 Casper Garden

Chicago

+1 (555) 614 2029

758 Casper Garden

Chicago

Phone

p +1 (555) 614 2029

Experience Experience

San Francisco, CA

ETF Marketing Manager

San Francisco, CA

Hettinger, Collins and Miller

San Francisco, CA

ETF Marketing Manager

Working with Distribution and Marketing teams, assist in development and implementation of integrated campaign planning, management, execution and reporting
Assist in new product launch and development of go-to-market strategies; work with Digital Marketing and National Accounts to develop and fine-tune segmentation strategies; design campaign for successful marketing to promising distribution channels and audiences
2 Work closely with key partners including sales, product, investment, compliance, IT and operations to establish priorities and messaging to a retail and institutional client base
Assist in development of analytical process to identify tactical marketing opportunities
In partnership with the ETF Marketing Team Leader, contribute to the promotional strategy, which includes: creative elements, goals, budget, launch timing, promotion plans and industry conference presence
Support new and existing ETF offerings by working closely with key stakeholders (e.g., sales, ETF product, investment affiliates, marketing, training) to develop the product value and application narrative and deliver timely and impactful client-centered marketing collateral
3 Work effectively throughout the marketing organisation, maintaining agency relationships and liaison with key stakeholders within the global PowerShares business and the wider organisation & local offices

San Francisco, CA

Marketing Manager, Ceca

San Francisco, CA

Gleason, Muller and Stokes

San Francisco, CA

Marketing Manager, Ceca

Planning, monitoring, coaching and guiding distributors with
Planning, monitoring and guiding distributors in category mix and SKU management
Develops a coherent integral digital strategy encompassing: digital, social media, search, Brand marketing Core Site, Retailers, Sites, E-retailing, etc
Monitors Competitive pricing ensuring Brand in adequately positioned in terms of pricing vs US and amongst local relevant competitors
Owns the planning, forecasting, COG/pricing of newness (products, promotional, special events)
Assist markets in developing their local marketing calendar/ launch plans with promotional activities and media support for both B&M as well as Online
Digital Strategy encompasses e-retailing, marketing core site, social media, etc

present

Los Angeles, CA

Senior Digital Marketing Manager

Los Angeles, CA

Greenholt and Sons

present

Los Angeles, CA

Senior Digital Marketing Manager

present

Leading a team of high performing digital marketers
Messaging and positioning
Working with third parties and management to develop KPIs for programs
Driving Social, Associates marketing channel performance and KPIs
Working closely with other key stakeholders to develop plans that drive next best customer action, channel conversion and lifetime value
Working knowledge of search engine marketing
Working and thorough knowledge of Marketo automation

Education Education

Bachelor’s Degree in Marketing

James Madison University

Bachelor’s Degree in Marketing

Skills Skills

Highly adaptable with strong organizational skills
Detail-oriented and an ability to juggle shifting priorities
Ability to demonstrate accountability for results and sound business judgment/decision-making
Attention to detail and strong project management
Strong verbal skills and the ability to influence peers and leaders
Keen ability to grasp complexity quickly and to focus on key issues
Strong knowledge and understanding of digital development technologies
Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components
Excellent communication and presentation skills
Great pay

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15 Manager Marketing Manager resume templates

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Show Marketing Manager Resume Examples & Samples

Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication projects for the House of Blues Sunset Strip
Independently Manage show marketing & advertising budgets
Independently plan, develop and implement PR strategies to promote events including ability to pitch stories and to create excitement and awareness
Communicating with and answering inquiries from media, individuals and other organizations
Work collaboratively with HOBE Brand Marketing Manager in strategically aligning marketing plans and strategies
Create, develop and maintain venue marketing collateral, ads, radio spots, etc for all show segments
Implementation and execution of national marketing and sponsorship plans for all show involvement
Maintaining consistent communication with artist representatives, venue and media
Researching, writing and distributing press releases to local media
Tracking and compiling media coverage and promotional involvement for each event
Dealing with various media on site at events including nights/weekends as needed
Setting up promotions with local radio and TV outlets and other organizations/outlets as needed
Database marketing management and communication
Maintaining and updating information on our social networking accounts
Managing all social marketing activities on Facebook, Instagram and Twitter
Responsible for all email communication with customer database
Fostering community relations through involvement in community initiatives
Working Relationships
Judgment
Quality of Work
Dependability/Reliability
Communication (written/verbal)
Development (self and subordinates)
Manageability
Passion for Music!
Strong experience dealing with radio promotions and/or contacts preferred
Proficient in Microsoft Word, Excel, Adobe and Outlook
2 years previous marketing/PR/promotions experience necessary
College degree preferred but not a requirement
Ability to be creative and multi-task in a very dynamic, changing, fast-paced environment
Strong attention to detail with the ability to meet goals and objectives
Proactive team player with a positive attitude
Exhibits positive attitudes; excellent written and verbal communication/ phone etiquette and communication skills; high level of organizational and follow-through skills; communicates assertively; maintains personal integrity
Ability to handle various projects at one time make good decisions; delegates; follow up; communicate with staff and guests in a positive manner
Tolerance of all cultures, music and art forms

Marketing Manager Business Cards & Moneris Resume Examples & Samples

Championing the use of innovative, leading edge marketing practices, the Marketing Manager will flawlessly manage and execute end-to-end marketing strategies and tactical plans of varying levels of complexity using a mix of marketing channels and tactics (ie, direct mail, mass media, collateral, online, Sales Force, Contact Centers), to support Business Cards & Moneris, Acquisition, Growth and Retention efforts, end-to-end
Develop, implement and manage direct marketing acquisition programs and activities to increase client acquisition and penetration into the Business segment
Develop, implement and manage direct marketing retention programs and activities that leverage multiple client touch points with relevant marketing offers to maximize growth, card utilization, and retention opportunities
Manage the execution of mass advertising initiatives to generate business impact
Support 3rd Party marketing plans and joint marketing initiatives
Manage the end-to-end creative development and program implementation process, directing agency partners and vendors accordingly
Develop comprehensive creative briefs, business cases, and other internal and external agency processes and documentation
Develop, manage and deliver client facing marketing material, collateral and sales tools to support product launch, product enhancement including welcome kits, in-branch materials, applicant take-ones, sales kits, etc
Deliver & implement on marketing strategies and tactical plans to support launch of new products
Overall budget control – manage all estimates, invoices and budget updates for all campaigns
Act as overall Project Manager and ensure successful end-to-end implementation of all marketing campaigns and activities
Act as SME for Business segment and demonstrate strong ability to impact and influence virtual team members and stakeholders
Previous 5 years Marketing experience
Proven experience planning and executing multi-channel marketing campaigns particularly in
Primary: Direct Marketing
Secondary: Mass
Proven strong problem solving, organizational and communication skills. Must be comfortable proactively taking the initiative and challenging the status quo. Be a solutions provider
Can easily navigate a highly-matrixed environment and is comfortable leading and impacting influence with others
Experience in results tracking and analysis including research, across all mediums and channels
Experience in development and delivery of business cases and creative briefs and managing creative process and timelines
A creative eye with a strong attention to detail
Strong project and time management skills with the ability to prioritize multiple projects in a fast paced, deadline driven environment
Positive upbeat professional and responsible attitude; independent and self-directed with a strong ability to work collaboratively – strong relationship building skills a must
University Degree – undergraduate degree and/or MBA
Experience in the Business and B2B segment an asset

Senior E-channels Marketing Manager Resume Examples & Samples

Fast moving and continually evolving environment from a business, technology, risk and regulatory perspective due to the global nature of the role
An acute risk environment due to the evolving nature of the external threats to the platform
Conflicting drivers and priorities of key stakeholders
BA in related discipline and 5-8 years of experience in related field OR MA and 3-5 years of experience in related field
Background in Product Management; Technology; Programme Delivery/Process improvement; Payments and Cash Management or GTRF; Experience in managing e-commerce platforms; Commercial and Corporate customers
Experienced project/programme manager with relationship management skills and/or industry product specialist
High level of business acumen and commercial awareness, together with a sound knowledge of the full range of transaction banking products commerce and/or ecommerce
Relevant transaction banking product knowledge
Knowledge of HSBC Group, subsidiaries & product ranges
High level oral and written communication skills and presentation skills including public speaking
Technical and Computer skills and technical HSBC net knowledge
Complex and analytical reasoning
Treasury/ Foreign Exchange knowledge

Senior Marketing Manager, Advertising Resume Examples & Samples

1) Oversee the planning, development and execution of advertising campaigns for the Québec market, based on a national strategy, to support various LOBs in their business objectives
University degree (Marketing) or equivalent plus 5 to 8 years’ experience in Marketing and Customer Communications
Sound knowledge of the financial industry
Customer service and problem solving experience
Good knowledge of print, web and media buying
Experience in developing and managing all steps of a project (project management)
Bilingualism with perfect French (written)

Marketing Manager, Gap Online Japan Resume Examples & Samples

Fluency in Japanese a plus (both writing and speaking skills)
Proven track record as a strong online marketer
Ability to analyze data, interpret for a broad audience and develop fact-based recommendations to drive marketing decision-making
Detail-oriented with passion for flawless execution
Effective communicator and presenter
5+ years of relevant experience in retail/ecommerce

Senior Marketing Manager, Email Resume Examples & Samples

Responsible for traffic driving marketing programs for Oldnavy.com, through email and digital marketing channels
Manage two manager- level direct reports. Track record of successfully a team, getting work done through others and developing direct reports
Collaborate with Merchandising and Inventory Management to ensure that pre-season marketing plans support financial forecasts
Ensure an easy cross channel shopping experience for customers by managing alignment with retail stores
Manage email program: drive retention through a strategic approach to customer touchpoints and message cadence. Drive email acquisition on and off the website
Oversee annual and seasonal email and promotional marketing strategy and execution
Develop testing strategy to optimize email and promotions
Develop and optimize email specific programs such as mobile first design, lifecycle programs, automated programs and personalization
Ad hoc analysis/projects as needed
Manage annual and monthly budget and forecast process with finance
Oversee hindsighting and competitive benchmarking to inform marketing strategies, seasonal program effectiveness, planning, campaign execution and process improvement
Partner with Gap, Inc. Digital Marketing team on new idea generation and successful execution of social media, online advertising, search engine and affiliate marketing
Must be adept in strategic thinking & analytics developing messaging strategies & writing creative briefs (desired skillset is at the intersection of creative and analytical)
Strong written and verbal communication skills especially the ability to glean insights and tell a story from data
Politically savvy with track record of navigating multiple levels of an organization
History of creating effective cross-functional partnerships and working through multiple levels of an organization
Background in retail/fashion industry, ecommerce preferred
Experience managing an email database of at least 10M
7 years of marketing or relevant experience
3 experience managing others
Omniture, Microstrategy, and CRM experience a plus

Marketing Manager, Customer Lifecycle Resume Examples & Samples

Assist in the execution of strategy and planning campaigns with timelines to align with achieving defined customer goals
Manage Marketing activities including Target Segmentation, Offer, Message, Contact, Communication Channel, and ROI analysis
Manage and/or collaborate with teams to execute Marketing Programs against strategies including Direct Mail, Package Inserts, and Digital Campaigns
Develop and execute Marketing Test Strategies that focus on continual increase in customer response and cost optimization
Collaborate with internal HSN partners including Call Center, Marketing, Merchandising, Consumer Insights and Digital teams in the development of campaign strategies that create optimal user experience to maximize engagement and conversion
Analyze and interpret campaign effectiveness, identify key drivers of campaign response, and assess impact of marketing touch-points (internal/external) to determine ability to scale initiatives and drive significant impact to the business
Collaborate with Analytics Team in identifying on-going data needs and requirements to optimize marketing strategies and provide effective measurements of success
Communicate results and recommendations to management
Proactively identify and resolve issues that may impair the team’s ability to meet timelines and business objectives
Manage campaign costs, tracking and reporting streams

Digital Marketing Manager, Skagen Resume Examples & Samples

Develop marketing plans and objectives and establish goals for Skagen’s digital business
Translate goals and objectives into actionable & measurable digital marketing programs including SEO, PPC, social, mobile, email, online media, website strategy and other digital components
Plan and implement campaigns from concept to execution to include managing all timetables, vendors, internal resources, deadlines and budgets
Develop appropriate product/services messaging that are in sync with Skagen brand messaging
Track results against objectives and metrics to inform future digital marketing plans
Develop and maintain advertising budget
Ensure brand integrity and image is maintained
Stay up-to-date and maintain a high level of expertise in digital technologies
Develop written documentation such as proposals, presentations and case studies
5-8 years digital marketing experience, preferably in the fashion or retail industry
Agency Experience a plus
The ideal candidate will have a BS/BA (or equivalent) in marketing, communications, journalism, or related discipline with at least a 5 year successful track record in a related field
Demonstrated critical and analytical thinking and problem solving abilities
Proven entrepreneurial and creative skills to think beyond traditional marketing approaches
Must have 3-5 years of experience developing, presenting custom digital solutions within a digital marketing, PR and/or advertising agency environment
Superior written and verbal communication, interpersonal, organizational, public speaking and customer service skills

Show Marketing Manager Resume Examples & Samples

Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication projects for the House of Blues San Diego
Work collaboratively with Hotel marketing team and House of Blues Brand Marketing Manager in strategically aligning marketing plans and strategies
Managing all social marketing activities on Facebook, My Space and Twitter
3-4 years previous marketing/PR/promotions experience necessary

Show Marketing Manager Resume Examples & Samples

Direct and coordinate all activities relating to Promotion, Marketing and PR for the Music Hall, as well as overall awareness of the House of Blues Entertainment venue
Implementing & executing strategic venue marketing plans, media buys, strategies, and promotional communication projects for the House of Blues (location)
Work collaboratively with Hotel marketing team and HOBE Brand Marketing Manager in strategically aligning marketing plans and strategies
3-5 years previous marketing/PR/promotions experience necessary

Senior Digital Marketing Manager Resume Examples & Samples

Oversee global digital and social media marketing
Collaborate with e-commerce and creative services teams to strategize and execute digital marketing plans
Ensure all content makes a measurable impact and is consistent with overall strategy
Oversee deployment of content across digital and social channels
Identify and implement key marketing strategies that drive omni-channel sales, traffic and customer acquisition
Build demand through partnerships, bloggers and influencers
Oversee global strategy of brand social channels – Instagram, Facebook, Twitter, Tumbler, LinkedIn, Google+ etc
Institute appropriate metrics aimed at measuring the success of campaigns as well as benchmarks
Research, plan and recommend social tools roadmap
Define and develop appropriate guidelines, trainings and policies for global partners
Responsible for developing campaigns that tie back to core business objectives across all digital properties including social media, blogs, mobile and advertising
Responsible for developing an integrated approach that connects digital, brand, social and PR
Research industry marketing trends to stay on top of industry best practices
Manage programs in-house as well as work closely with external partners and agencies
Explore new ways to elevate the brand in the digital space through interesting and relevant strategies
Manage and own digital marketing calendar that presents an integrated view of all digital marketing efforts as they pertain to overall game plan and company-wide initiatives, collaborating with e-commerce, retail marketing, public relations and buying teams
Manage day-to-day aspects of marketing budget and invoicing process, maintaining reports that communicate estimated spend and invoiced to date as well as committed by month and quarter
Manage a team of 1-2 direct reports
Bachelor's Degree required, MBA a plus
8-10 years marketing experience
Established network of peers
Strong ability to strategize on a global level
Retail experience – preferably with apparel/specialty retail brand
Media Buying experience a plus
Strong documentation and reporting skills
Excellent communication, interpersonal and leadership skills
Experience using various social media management, monitoring (Radian 6) and analytics tools
Ability to lead and influence cross-functional teams, as well as confidently make presentations to senior management
Excellent project management skills and attention to detail, proven ability to manage multiple projects simultaneously
Proven ability to thrive in a fast-paced environment
Motivated, enthusiastic, creative, and results-oriented

Senior Digital Marketing Manager Resume Examples & Samples

Execution of the digital marketing plan in support of business objectives for traffic, page views, media and ecommerce revenue
Development of the company digital marketing plan using an optimized mix of SEO and SEM principles along with other digital channels
Manage a small team of digital marketing analysts and specialists and outside consultants, as required
Deep expertise and hands on experience in high volume traffic and customer acquisition through SEO, SEM, Display, eMail, mobile, UGC and other digital channels for a consumer oriented website
Experience driving on-page conversion through A/B testing and usability optimization, and maximizing user engagement through UGC and content aggregation
Entrepreneurial drive and desire to build an on-line business and a 'make it happen' attitude of accountability. Only candidates with hands-on expertise will be considered
Bachelor degree required (marketing, economics and/or mathematics preferred)

Senior Digital Marketing Manager Resume Examples & Samples

Lead digital strategy, planning, execution, optimization, and measurement/reporting across assigned titles for digital and social programs including website, Twitter, Facebook, YouTube, Instagram, etc
Understand brand health and needs for success in the digital space
Oversee all content strategy across social platforms, websites, and stand-alone destinations; identify key pulse points and messaging
Design processes to effectively partner with cross-functional teams (including but not limited to Brand Management, Online Media, PR, Promotions, Sales, and Game Development) in order to develop integrated strategies and programs
Partner with media team on social media performance marketing
Seek opportunities to more deeply integrate digital tools and practices into our games
Lead agency and internal production team relationships; oversee direct reports in day-to-day management and tactical planning, providing support and troubleshooting where necessary
Work closely with Community Development team on building and maintaining a healthy community across platforms
Partner with analytics to establish program KPIs, evaluate success and lead creation of best practices
Be a leader in creation and presentation of marketing plans to senior management
Manage 1-3 direct reports: 1-2 Associate Digital Marketing Manager(s); 1 Project Manager
6-9 years of experience working in the field of consumer marketing, digital marketing or equivalent relevant experience
Management experience (minimum of 1-2 years experience managing at least 1 direct report) and a proven desire to lead, empower and grow direct report(s)
Extensive knowledge of Digital & Social marketing programs including: production, online media, social behavior, research & analytics
Excellent written and oral communication skills and team management
Collaborative, proactive and solutions orientated
Initiative to drive change in a quickly evolving space
Knowledge and focus on marketing analytics and ROI
Experience working in an international environment a plus

Senior Digital Marketing Manager Resume Examples & Samples

Evangelize and drive digital transformation across functions, across levels
Partner with digital agencies to create integrated campaigns with social strategies
Drive performance marketing for Singapore
Twitter integration for customer care/ website feedback integration with Salesforce
Grew revenue for the business using SEM
Several test and learn projects in play
Digital partnership marketing with online ecommerce partners
Organizing digital workshops for internal staff
Managing social media platforms within the social media command centre
Initiate creative ideas for social media campaigns which drives the brand in Singapore

Senior Digital Marketing Manager Resume Examples & Samples

Translate goals and objectives into actionable & measurable marketing programs across traditional display channels, direct buys, programmatic buys, paid social and affiliates
Develop appropriate product messaging that is in sync with the overarching corporate brand messaging
Partner with the internal creative team to develop brand right creative assets
Develop and maintain the display and affiliate marketing budget
Stay up-to-date and maintain a high level of expertise in digital display marketing and how display interacts will all of the digital channels, including experience working with attribution vendors
5 – 8 years digital marketing experience, including budget & partner management
Recent display marketing campaign management role (within the past ~3 years)
4+ years of experience developing, presenting custom holistic digital solutions within a digital marketing environment
Demonstrated critical thinking, analytical and problem solving abilities
Proven track record in successfully collaborating with diverse teams, keeping multiple projects on schedule under tight deadlines
Strong track record in marketing automation, campaign management, demand generation, direct marketing and database marketing · Proven entrepreneurial and creative skills to think beyond traditional marketing approaches
Strong knowledge and understanding of digital development technologies
Outstanding oral and written communication skills with an ability to deliver engaging and compelling presentations
The ideal candidate will have a BS/BA (or equivalent) in marketing, communications, business, or related discipline

Senior Digital Marketing Manager Resume Examples & Samples

Assists the Senior Marketing Director in developing strategic marketing plans for mass market paperbacks as well as e-originals
Devises and implements new, creative digital campaigns which focus on using new technology and social media platforms to drive awareness and exposure for authors, brands, and genres
Helps develop and grow author and imprint platforms, including social media, and email subscribers for all of our consumer newsletters
Develops detailed pre-pub/pre-order campaigns, including low priced e-book promotions
Identifies new advertising avenues, developing strategic timing and comparing analytics to sales conversion for current and future campaigns
Monitors sales results of social media mentions by imprints and house authors to compare effectiveness of paid versus organic promotion
Analyzes and tracks low-price e-books of competing titles and how they are propelled to bestseller lists at various accounts, including social media and advertising, and uses this research to inform future campaigns
Works with the editorial team to optimize online copy to increase discoverability in search engines and at online accounts
Must have at least 5 years of marketing experience in book publishing or media with relatable marketing experience in the digital space
Strong understanding of genre publishing
Strong knowledge of social media, basic developmental skills such as HTML and Photoshop
Excellent organizational skills and exceptional attention to detail
College degree or equivalent work experience

Senior Digital Marketing Manager Resume Examples & Samples

Manage the advertising/ media execution - SEM, display advertising, affiliate, SEO, social
Track & manage budgets, media planning, execution & analysis
Drive the development of cloud websites & ecommerce activities
Lead agency relationships, implement marketing plans & lead creative development process
Be comfortable using data analytics to guide decision making & identifying new opportunities
Lead a team of marketers & work closely with the Marketing Director to develop & execute European marketing plans
A minimum of 4 years experience in marketing / digital marketing management
Strong entrepreneurial spirit & proven leadership qualities

Senior Digital Marketing Manager Resume Examples & Samples

Collaborating and building effective relationships with business partners across the company; working collaboratively to meet documented business goals and objectives
Offering proactive solutions on complex digital projects and ensuring successful progressions of project schedules with minimal guidance
Understanding our unique digital environment (web sites, email marketing systems, etc.) and asking critical questions to determine risks and possible dependencies as it relates to audience type, content type and business process workflows
Identifying the impact of proposed digital and web changes to end user experience and existing business processes
Documenting the requirements and incorporating workflows and visual aids for both technical and non-technical stakeholders
Selecting and organizing project teams and establishing levels of authority and lines of communication
Ensuring deadlines are met by facilitating resource planning, organizing, and prioritization of project tasks
Leading efficient meetings and conference calls with clear agendas and defined objectives
Keeping management and key stakeholders well informed on a timely basis on project progress, status and/or concerns for each assignment
Identifying issues and ensuring timely actions to mitigate, including escalating when necessary
Ensuring project documentation is complete, current, and stored appropriately
Working with managers and stakeholders to identify and document process gaps (e.g., as evidenced by recurring issues) and suggest solutions and approaches
Developing scope, cost, and schedules; clearly defining deliverables and critical paths
Scoping ongoing support needs post-project completion
Bachelor’s degree in Business, Marketing, Communications, or similar
Minimum of 5-7 years of direct experience in project management; PMP certification strongly preferred
Minimum of 5 years in the digital marketing space
Financial Services experience or background a huge plus
Proven experience managing large digital projects in a complex environment with competing priorities
Passionate about web and digital, business process workflows, and improving the user experience on both internal and public-facing websites
Extensive project management experience and a proven ability to contribute to and/or manage multiple projects at once in a fast-paced environment
Exceptional problem solving skills that enable efficient identification of issues, structuring and execution of analysis, and development of actionable recommendations
Experience in collaborating with individuals across lines of business, functional areas, and different levels of an organization
Action orientation, willingness to take the initiative, and a desire to roll-up sleeves and dig into the depths of the business
A commitment to constant self-improvement and a willingness to be coached
Grace under pressure and a sense of humor
Strong team work, leadership, and interpersonal skills
Working knowledge of Excel, Word, PowerPoint, Visio, Smartsheet (or other project management application), and SharePoint

Senior Digital Marketing Manager Resume Examples & Samples

BA degree in Marketing
7+ years of experience developing and executing marketing launches, digital media planning and programming across all online channels to drive conversion and lead generation, ideally for a consumer focused brand
Deep understanding of online marketing best practices and industry trends, including display, paid search, email marketing, video, CRM, personalization, analytics and paid social media
Working knowledge of “media math” & language such as CPM, CPA, CPC, ROAS, forecasting, etc plus experience working with web and data analytics tools: Google Analytics, Omniture, Tableau, Domo or like tools
Experience using DoubleClick/Dart adserving technologies and DMPs
Strong analytical acumen with proven ability to integrate across multiple marketing channels, synthesize data, delivering value-added insights, recommended optimizations and link activity to business results
Active curiosity and creativity, as well as a critical thinker and problem solver
Highly articulate, professionally polished and assertive with solid written, verbal and presentation skills
Proven ability to manage multiple, competing priorities simultaneously and history of building and maintaining strong relationships with internal stakeholders, agencies and vendors

Deposits Marketing Manager Resume Examples & Samples

Customer development – undertaking analysis and providing recommendations on the identification of customer target markets, development and implementation of strategies to grow/retain business in those markets
Segmentation – working with expert third parties, undertake segmentation analysis to identify and develop specific customer segments and associated strategies for those segments
Customer value management and cross-sell relationship – working with expert third parties, within existing customer portfolio, undertake analysis of customer demographics and behavioural trends, and develop appropriate campaign strategies in response to the results of this analysis
Channel development – assess the performance of the primary internet go-to-market channel of the bank, and track developments in supporting telephone and postal channel activity, making appropriate recommendations on future business initiatives. In addition, track developments in other channels
Onboarding process/activation – support the development and ongoing refinement of the new customer welcome and onboarding process, ensuring customers are at the heart of what we do and the bank’s treatment of customers fairly standards are adhered to at all times
Brand – undertake research on brand performance that supports its evolution
Communications/PR – support the bank’s communication and PR activity in support of its deposit-taking business
Sales strategy & forecasting/capacity planning – work closely with the Deposits Product Operations teams to analyse business performance and to develop and maintain reliable and robust forecasting and planning
Design of collateral/Operational marketing material – support the design and implementation of all advertising collateral, and operational marketing material, working closely with key functions , such as Compliance, to ensure appropriate sign-offs
Marketing policies – support the maintenance and keep up-to-date all marketing policies, such as Financial Promotions and Customer Contact rules
Customer – ensure appropriate priority is given to customer needs to enable the business to perform in a customer centric manner while adhering to the bank’s Treating Customer Fairly standards at all times
Compliance – ensure that all Marketing activities meet both GE and external regulatory standards
Business Planning – support planning/forecasting activity that allows the bank to resource plan in order to maintain appropriate customer service levels
Extensive experience of working in a marketing function in a retail financial services environment
Strong grounding in broad range of product disciplines – channel development, customer value management, communications and PR, brand development, advertising, sales strategy development
In-depth knowledge of financial products
The suitable candidate will be able to demonstrate an understanding of the need to balance commercial and regulatory risk
The role holder will have a proven track record in working within a project team
Strong evidence of working with multi-stakeholder teams with internal and external resources
Self-motivated individual with the ability to energize others
Established credibility and experience interfacing with senior leadership
Ability to work under tight deadlines and to prioritize under pressure
Proven analytical capability
Highly articulate and confident presenter and communicator
External Focus
Identifies clear trends and developments through analysis and able to articulate these
Respected for insight brings to the business and way engages to communicate this
Influencing and negotiating
Understanding of business model
Strong risk analysis and risk control skills

Marketing Manager, Africa Resume Examples & Samples

Solid experience in operational marketing including consumer and trade marketing, PR within international media in South Africa. Experience in marketing in Sub-Saharan African countries is a plus
Strong commercial understanding (ad sales, affiliate sales)
Good communicator with strong interpersonal and business skills, confident in communication with senior management and clients
Enthusiastic, flexible and adaptable
Strong written and presentation skills (preparing and giving presentations to senior teams and stake holders), analytical, attention to details
Fluent English. Additional languages would be beneficial
Eligible to work in South Africa without restrictions
Must be internationally mobile

Marketing Manager, The Americas Resume Examples & Samples

With the oversight of the Director, act as key day-to-day marketing point-of-contact for all regional marketing teams in The Americas and key Sales partners
Initiate seasonal kick-offs, to begin strategy discussions by category of business
Ensure preparation for all line openings, market appointments and related sales meetings, as pertains to marketing
Develop seasonal shot lists and ensure all cross-functional approvals
Partner with Visual, Retail Development + Ecommerce teams to ensure smooth executions of 360° plans
As pertains to digital, lead data interpretation, recommend site enhancements, and identify business opportunities accordingly
Proactively stay on top of digital creative and analytical trends, and understand best practices to help inform future strategy
Strong presence, excellent presentation skills, and positive demeanor
Ability to understand and enforce proper representation of the Calvin Klein brand aesthetic

Calvin Klein Marketing Manager Resume Examples & Samples

With the oversight of the Director, act as key day-to-day marketing point-of-contact for all licensees and joint ventures
Ensure consistency by also acting as the liaison with owned and operated categories of business as well as the Retail Marketing team
Ensure that all marketing communications support the global brand strategy and achieve overall business goals
Ensure O+O and licensee preparation for all line openings, market appointments and related sales meetings, as pertains to marketing
Partner with Project Management to ensure timely, on-budget asset delivery for all CRK and licensee produced marketing materials, including seasonal tool kits, POS, packaging/trim, video, direct mail, etc
Manage asset creation and timely delivery for all category specific and brand focused digital campaigns and tactics
Execute omni-channel programs that bring the digital experience in store
Ensure adherence to brand standards in co-op, and oversee Coordinator to route all requests for approval to necessary parties, guaranteeing timely feedback and updated record keeping
Gather, analyze and present data on KPIs after each campaign to inform future strategies
5+ years experience in Retail Marketing or Brand Management, with a balance of traditional and digital marketing preferred
Market awareness + strong passion for the fashion industry

Fbstart Marketing Manager Resume Examples & Samples

Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the early stage startup market internally with Product Management and Engineering
Plan and lead cross-functional efforts with Product Management, Engineering, Partnerships, Sales, Communications and other key teams to drive successful launches for the FbStart program
Quarterback comprehensive go-to-market strategy globally to support launches, scaled adoption, and event
Partner effectively with Partnerships and Product Management to manage comprehensive, cross-functional activities including betas, scaled feedback, and identifying high potential startups and developers
Define, develop and own programs to communicate with our global developer community, including email outreach, conferences, in-product education, and case studies
Proactively identify and overcome adoption barriers, as they relate to the FbStart community of developers

E-marketing Manager Resume Examples & Samples

Drive the strategy for developing sales potential and value
Drive up the potential of the ecommerce channel
Collection and analysis of user data
Establish Social Commerce Strategy
Leading projects and activities

Senior Digital Marketing Manager Resume Examples & Samples

Project manage the launch of the new Burberry digital platform and e-commerce. You will be collaborating with 3rd party agencies as well as your internal, regional counter parts
Involved in the development stage of the brand entering into the new site and be the bridge between the local and regional/HQ team
Regularly manage the new Burberry platform/e-Commerce operation and promotion on a monthly basis leveraging all current on/offline marketing means
Plan annual content and messaging to align with global social team
Manage activities to convert traffic to e-Commerce and optimize marketing activities to ensure maximization ROI in sales
Cooperate with regional/local MD allocation, logistic, IT, customer service all cross function teams in meeting overall operational excellence on a daily basis
Create and implement e-Commerce campaigns and media strategies to ensure customers always have an amazing experience through our online channel
Manage the external digital agency operation and management
Collaborate closely with the 3rd party manager to work for the regular content update/refresh and also promotion negotiation for banner, eDM & mobile ad

Marketing Manager, Ad Product Resume Examples & Samples

Market intelligence – be the expert on the media marketplace
Minimum 3 year media/product marketing, with a strong foundation in digital
Strong writing and presentation skills essential

Marketing Manager, Touchstone Resume Examples & Samples

A minimum of 2 years of experience in creative digital marketing withdemonstrated success in content creation and viral web campaigns is required
Excellentfollow-through, project management, and communications skills
A strong general interest in book publishing, and specific interest in thecategories of titles Touchstone publishes strongly preferred— including popculture, entertainment and sports; upmarket and genre fiction; brandedpractical nonfiction and narrative nonfiction
Afamiliarity and strong interest in digital-based/online video and socialmedia-driven publishing; everything from Allie Brosh’s Hyperbole and a Half , to The Oatmeal, to Grace Helbig
Experiencein designing for the web, with computer skills including Adobe Photoshop andWordpress preferred. Experience in managing content creation and brandingfor social media, including but not limited to Facebook, Twitter, Instagram,Goodreads, and Pinterest
Veryknowledgeable with social media, mobile, and leading web technologies.Experience developing effective campaigns resulting in increased sales
Existingrelationships with premiere websites a strong plus, as is a familiarity witheRetailer and eBook landscapes
Creativethinker with grassroots online marketing experience

Marketing Manager, Touchstone Resume Examples & Samples

A minimum of 2 years of experience in creative digital marketing with demonstrated success in content creation and viral web campaigns is required
Excellent follow-through, project management, and communications skills
A strong general interest in book publishing, and specific interest in the categories of titles Touchstone publishes strongly preferred— including pop culture, entertainment and sports; upmarket and genre fiction; branded practical nonfiction and narrative nonfiction
A familiarity and strong interest in digital-based/online video and social media-driven publishing; everything from Allie Brosh’s Hyperbole and a Half, to The Oatmeal, to Grace Helbig
Experience in designing for the web, with computer skills including Adobe Photoshop and Wordpress preferred. Experience in managing content creation and branding for social media, including but not limited to Facebook, Twitter, Instagram, Goodreads, and Pinterest
Very knowledgeable with social media, mobile, and leading web technologies. Experience developing effective campaigns resulting in increased sales
Existing relationships with premiere websites a strong plus, as is a familiarity with eRetailer and eBook landscapes
Creative thinker with grassroots online marketing experience

ETF Marketing Manager Resume Examples & Samples

1 Help develop and implement the marketing strategy for the PowerShares ETF business in EMEA. The role will be responsible for delivering programmes through a range of teams across EMEA and across a range of activities including advertising, direct marketing, web, events, sponsorship, literature and media relations
2 Work closely with key partners including sales, product, investment, compliance, IT and operations to establish priorities and messaging to a retail and institutional client base
3 Work effectively throughout the marketing organisation, maintaining agency relationships and liaison with key stakeholders within the global PowerShares business and the wider organisation & local offices
4 Work closely with compliance to ensure compliance of all marketing activities to all regulatory, legal and other requirements
5 To ensure all activities are in line with TCF outcomes

Marketing Manager Make-up NPD Resume Examples & Samples

Create innovative make-up concepts in line with The Body Shop brand and the current category plan
Develop creative briefs to drive event creation and global product launches
Follow up with the commercial team, carrying out post-launch tracking of new product development based on information provided by international markets
Experience of developing creative concepts for make-up products for more than one market, ideally internationally
Knowledge of cosmetics buying behaviors in several international markets with an in depth knowledge of the make-up market
Excellent communication and presentation skills both verbal and written
Sensitivity to cultural differences, consumer behaviors and trends
Strong problem-solving skills and an ability to imagine creative solutions

Ccb-marketing Manager Resume Examples & Samples

Degree holder in Business, Marketing Communications or related fields with 3 – 5 years relevant experience
Good understanding of the Commercial Bank clientele
E-savvy, creative, resourceful, self-motivated and pro-active
Ability to multi-task and work independently while being a team player in a dynamic and fast-paced environment
Prior experience in a banking environment and/or knowledge of corporate banking products will be an added advantage

Marketing Manager, Much, MTV, E & Bravo Resume Examples & Samples

Oversees marketing and social media activity for Bell Media’s Youth & Lifestyle brands, including MUCH, MTV, M3, E! and Bravo
Works closely with key stakeholders to define, plan & execute strategic consumer campaigns focused on driving tune-in & digital traffic
Develops & oversees day to day marketing plans/roll-out for the top new & returning shows in Canada
Responsible for developing the social media strategy across brands that raise awareness of channel priorities, builds a loyal and engaged community of brand advocates, increases web-traffic and complements other marketing campaigns in an effort to drive broadcast ratings
Creates concise creative briefs & marketing plans
Works with larger internal Bell Media Agency team (on-air, off-air, media & production) on the execution of campaign elements. Ensuring deadlines are met within assigned budgets
Works with research team to analyze data & define actionable insights for post campaigns reports and presentations
Supports other departments with strategic direction and input
5+ years’ experience in related marketing and social media
High social media proficiency including campaign planning & analytics on the following platforms: Twitter, Instagram, Facebook, Tumblr, Google+, YouTube
Knowledge of emerging trends and technologies and ability to communicate this knowledge clearly and concisely as it relates to our social and business goals
Experience creating & executing events, experiential stunting, grassroots marketing
Exceptional communication & interpersonal skills

Utility Marketing Manager, Emerging Markets Resume Examples & Samples

For EMEA’s emerging markets, lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the developer community
Drive the marketing strategy for all emerging markets in the EMEA region to drive awareness and adoption of the Facebook platform amongst developers
Plan and lead local cross-functional efforts with Product Marketing, Partnerships, Sales, Communications and other key teams
Define, develop and execute marketing programs and campaigns to communicate with the local developer community, including email outreach, events/conferences, case studies etc
Function as the main poc in EMEA (not exclusive to emerging markets) for all Utility consumer products which includes supporting product launches and local roll outs, providing market insights and drive local XFN coordination

Origins Marketing Manager Resume Examples & Samples

At least 6 years of experience in marketing and sales experience
Similar or related industry preferred
Team leading experience preferred
Marketing/Consumer insight
Knowledge of the cosmetic industry
Analytic financial management
People Leadership

Marketing Manager MAC Taiwan Resume Examples & Samples

8+ years relevant marketing work experience
Previous global or applied marketing experience required
Extensive knowledge of competitive landscape as it relates to brands and products, with particular focus on makeup category
Thorough knowledge of market/consumer trends
Ability to implement innovative applied marketing programs

Senior Digital Marketing Manager Resume Examples & Samples

Marketing strategy for the global website in Asia
Advise and support local marketing team
Localize adaptation of global offering
Be responsible of the website for the Asian markets

Sector Marketing Manager Resume Examples & Samples

Do the strategic planning,
In charge of marketing communication,
Brand management,

Field Enablement Marketing Manager Resume Examples & Samples

Apply quarterly planning method for driving an integrated curriculum for S&D sellers across business units (cloud, analytics, commerce, security). Drive synergies for Channel Enablement where appropriate
Design quality process to be applied across country seller enablement communications and webinars including template design, content creation and editing and seller feedback mechanisms. Ensure implementation via Pan-IMT GMC team
Improve seller communication, sharing and usage of best practices, wins and references. Design proposal and implement via regional team
Support 2015 strategy in S&D Seller Curriculum by: running quarterly content refresh, sourcing top quality enablement assets based on seller feedback and consumption metrics, teaming effectively for integration with: Field Enablement Marketing leader, HR Learning, Brand enablement regional Leaders
Actively support key enablement programs such as C2C and Smarter Selling Academies as required
Monitor quality of team outputs and manage team for high performance
Act as Field Enablement Expert to coach and develop skills growth in the team

Marketing Manager / BU Resume Examples & Samples

Provides World Class Marketing Client Service Management by creating synergies with internal teams & Academic Partners which empowers the business to exceed objectives
Assists with the planning, implementation, development and/or servicing of new marketing ideas for Academic Partners & internal teams
Supports communications projects for various components of the marketing life cycle or services
Participates in the development, execution and/or servicing of marketing objectives
Prepares and assists in the development of materials/findings both internally and externally for the marketing communications area he or she supports
Supports the coordination of multiple constituents to create buy in for collaborative cross functional environment
4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience
Entry level position generally requires some experience in the following areas
Experience proofing marketing pieces including: letters, creative briefs, brochures, banners, magazine ads, outbound e-mails, etc
Experience working with and supporting internal/external marketing services rangingfrom; digital media, consumer insights, messaging, creative, account management, analytics, and identify management

Advisory Marketing Manager Resume Examples & Samples

Commercial acumen and negotiating skills
Delivering high quality marketing activity for the business that helps to acquire new clients and retain the current client base
Building the EY brand
Campaign strategy and execution; including online e.g. web site and digital/social media
Internal communications and engagement
Management of sponsorships for conferences and events
Management of third party relationships with industry bodies

Assoc Marketing Manager Resume Examples & Samples

Support development of social content, brand/style guides for a diversified mobile game product slate, across social, online, print and broadcast channels
Interface with internal and external teams to optimize mobile game marketing activations as specified by the digital marketing team
Support development and launch of new social and owned mobile game channels (both FDE’s and game publisher)
Serve as a key partner to game developers and internal production teams, including asset routing, feedback, product recommendations and more
Identify proper benchmarks and goals for respective mobile game strategies and tactics; monitor and report progress and contribute recommendations
Assist the overall team with live mobile game event launches at conventions and trade shows
Support mobile game content analytics and long-term performance from game launch through live service phase
Manage social channels (content curation) and draft marketing copy for all mobile games
Identify mobile game marketing trends, provide competitive research, best practices and key opportunities for ongoing innovation and long-term business unit positioning
Assist with the production of game marketing recaps, presentation materials, pitch decks and more

Marketing Manager Sparkling Ciaf Mid Africa Resume Examples & Samples

Develop 3-year portfolio strategy; Communicate and drive Strategy across the Franchise; Challenge all aspects of the marketing mix in terms of understanding and awareness of global, business unit and regional trends and their impact to local brands and subsequent plans
Manage business unit portfolio as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the business unit; Define Portfolio Segmentation for the business unit; Align strategy (with all key stakeholders, including bottlers) across the Business Unit to ensure value for the system; Guardian of the integrity of TCCC brands/trademarks. (25%)
Deliver results – Develop and manage team structure to support strategic direction; Establish and drive volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand/Marketing plan, including Service Units
Define marketing DME requirements and proper allocation across the Marketing mix elements
Monitor operational effectiveness of processes and tasks with special focus on DME for the entire franchise
Coach team members on processes to be followedfor effective management of DME and Processes
Ensure global best practice is effectively communicated to manage risks and impact to the business; Actively observe and ensure adherence to quality standards across all initiatives across the business unit; Ensure advertising executions meet agreed success criteria across business unit
Build Bottler commitment to the annual Marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments). (10%)
Talent development – Conduct audit on marketing personnel against agreed role descriptions and competencies; develop and manage succession plan within the structure; Build skills within the Team in all areas of the Marketing Mix. (20%)
P&L Management
Research
Microsoft projects
Manage Portfolio Marketing Mix
Monitor New Brand Development Process
8-10 years job experience, at least 5 years marketing in FMCG industry. Some General Business Management skills would be advisable

Marketing Manager, Outlets Resume Examples & Samples

Develops and manages a brand marketing and activation strategy for The Limited Outlet and Backroom at The Limited
Manages and implements seasonal and promotional marketing messaging that highlights the merchandise collection and client mindset; collaborates with AVP of Outlets along with CRM and Field Communication teams
Manages development and execution of store opening/closing/remodel/relocation marketing plans for The Limited Outlet and Backroom at The Limited
Develops and manages the budgets for Outlet In-Store Marketing and Grand Openings
Manages project brief process with Traffic, Production, Merchandising, and Creative Teams
Manages in-store sign library for both The Limited Outlet and Backroom at The Limited
Leads and facilitates bi-weekly Outlet Marketing Meeting; ensures applicable communication to internal partners on key decisions; manages and executes short-term actions and long-term strategies
Serves as marketing contact for Outlet Team, Store Construction, Field Leadership, Visual, and Mall Marketing
Develops, implements, and manages mall marketing and client engagement program
Collaborates with internal partners, store teams, and mall marketing managers for greater understanding of national/regional/local markets to support the development of The Limited Outlet and Backroom at The Limited marketing strategies to drive brand awareness and increase store traffic
Collaborates with CRM team in the project management and execution of client communication strategies
Bachelor's degree in Marketing, or equivalent experience
3-5 years experience in brand marketing, Outlet experience a plus
Skilled in Microsoft Office Programs, proficient with MAC computer, InDesign preferred
Superior written and verbal communication skills
Highly motivated and results-driven
Experienced with project coordination and budgeting
Ability to multi-task and operate in fast-paced environment

Direct Mail Marketing Manager, Lightstream Resume Examples & Samples

Develop direct mail strategies, test design and prioritization including creative, audience, and delivery. Build out a program that delivers on accuracy, efficiency and nimbleness, enabling the organization to gain learnings at a face pace
Implement direct mail program effectively and with excellence in execution and a focus on customer experience
Partner with LightStream business leadership to shape strategy and test design
Apply analytical rigor and expertise to analyze results and drive program improvements and optimization; consistently monitor, evaluate and refine
Manage and leverage relationships with internal creative teams, outside creative agencies, credit reporting agencies, list providers, and third party processors to develop a program and optimize it over time
Ensure creative execution consistent with Brand and Creative Guidelines to deliver results
Work collaboratively with IT, operations, credit risk, legal, compliance and finance to ensure programs are implemented effectively
Identify new and innovative direct marketing opportunities to drive loan volume
Drive creative innovation through new ideation, and testing and learning. Lead work with partner agencies to support the above strategies
Lead other marketing intiatives as they emerge and as team evolves
5 years or more of direct marketing experience
Proven track record in delivering direct marketing results
High degree of competency in quantitative, analytical discipline
Experience managing third parties to deliver effective direct marketing programs
Integrative thinking to effectively execute sound complex programs in a high growth, risk sensitive environment
Ability to collaborate cross-functionally to drive results that impact the various company functions and/or need their support
Ability to drive work forward independently and influence programs cross functionally
Solid communications skills and ability to present to senior audiences effectively
10 years or greater overall marketing experience
Direct marketing experience in the financial services industry
Direct Marketing Association Certification

Senior Digital Marketing Manager Resume Examples & Samples

Develops strategy for implementing digital marketing for each product area (Deposits, Lending, Business and Investments) using grounded inputs such as analysis, competitor information and prior experience
Prioritizes digital marketing initiatives and learning agenda in each space based on opportunity and other factors such as implement ability
Works with agencies to optimize results through enhanced targeting, cross channel spend efficacy and creative/copy/landing page testing and learning
Manages digital agency day to day to ensure effective execution of media plans while also ensuring a continuous flow of ideas for improvement
Works with various internal groups such as product partners and business partners to produce effective plans to drive product/customer growth through media and ensuring a connected customer experience
Works with the Digital Banking team to develop comprehensive digital plans, technology investments and tagging to ensure maximum conversion of online leads
Manages direct reports and contract resources and provides coaching and development and opportunities for career growth
Bachelor's Degree, or in lieu of a degree a minimum of 4 years work experience
Minimum 10 years’ experience in a digital/online marketing capacity
Minimum 7 years of supervisory experience
Must have directly managed a digital agency relationship or have worked in a management capacity at an agency
Must be proficient in Site Catalyst, Google Analytics, Tableau and/or other technologies to effectively understand the results of digital efforts and make recommendations for strategy enhancements
Must be able to effectively structure and drive projects to completion
Strong presentation development and delivery skills
Strong communication and ability to interact with senior managers
Bachelor’s degree in Marketing
Experience in financial services

Marketing Manager, Client Solutions West Resume Examples & Samples

Collaborates with Sales in launching brand and advertising campaigns, promotions, or online/web/interactive initiatives to increase listening audience and ratings
Adjusts programs and campaigns to address changing markets and competitive conditions
Supports the evaluation and selection of third-party advertising, marketing collateral, and related service providers
Participates in conducting research on program and campaign effectiveness; tracks findings and reports results to management
Collaborates with internal departments to ensure marketing campaigns are coordinated with operational and sales initiatives
Connects with influential media outlets and journalists to place iHeartMedia news
Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral
Creates content regularly to grow the company’s footprint (e.g., press releases, corporate announcements)
Manages strategy and setup of all paid campaigns
Researches and tests partnerships with new vendors to expand reach and lower cost
Crafts landing pages to distribute through relevant paid programs
Advanced skills in Microsoft Office, Photoshop and social media platforms
In-depth knowledge of various paid marketing channels and technologies, e.g., paid search (Google AdWords), retargeting, social network advertising (Facebook, Twitter, , Pinterest, and more), and content distribution and placement networks like Outbrain and Taboola
Up-to-date knowledge of digital marketing trends and potential new channels and strategies
Expertise in handling marketing budgets and forecasting/reporting results
Proven track record in creating, editing, and promoting written and visual content
Ability to manage projects from start to finish
Excellent organizational skills; ability to prioritize and effectively manage time
High work standards and degree of attention to detail
Excellent problem-solving and decision-making skills
Demonstrated effective writing and editing skills; excellent grasp of grammar
Excellent communication with the ability to negotiate and convince and sell
High degree of stress tolerance; ability to work and thrive in a fast-paced, rapidly changing work environment; maintains composure when faced with difficult situations and personalities
Excellent interpersonal skills and collaboration with others
Experience in public relations, corporate communications, content marketing, or relationship management
1-3 years’ experience in a similar role, e.g., pitching, crafting, and placing content externally, event management and sponsorships

Wealth Marketing Manager Resume Examples & Samples

Based in Auckland
12 month contract
Campaign management, direct marketing and digital marketing experience essential
Recognised tertiary qualification in Marketing or Business. Minimum 4-6 years marketing or customer strategy experience
Strong campaign management experience
Proven direct marketing and digital marketing experience – essential
Strong analytical skills, and the ability to interpret customer insights into initiatives
Excellent intrapersonal skills, with the ability to manage multiple stakeholders and tight deadlines

Key Account Marketing Manager Resume Examples & Samples

To develop and coordinate a competitive customized Marketing Plan for the defined Key Accounts referring to the given budgets
Analyze and elaborate business opportunities within the account to grow/increase the customer's KPIs
Provide sell-in excellence in commercial/marketing presentations according to a strategic, account specific sell-in process
Ensure and manage the operational execution of the Acct. Marketing Plan especially at the POS (e.g. coordination through trade marketing)
Review implemented activities according to defined KPIs
Establish and ensure best customer relationship
University degree in economics, ideally marketing focus or comparable academic degree
4 -5 years marketing/sales experience, experience in coordinative functions
Excellent command of English is a must

Energy Marketing Manager Resume Examples & Samples

Develop and manage project plans by establishing project objectives, schedules, identifying stakeholders and accountabilities, and identifying necessary resources and budget requirements
Effectively prioritize marketing requests based on company and marketing goals, managing expectations appropriately
Serve as brand champion, ensuring that all deliverables—whether created internally or by third-party vendors—are on brand in terms of look and feel and messaging
Liaise with internal clients to understand key requirements of each project and ensure that materials that are produced are of the highest quality, reflect corporate guidelines, ensure consistency of voice, and meet functional end-to-end sales needs
Partner with in-house and third-party resources to manage projects from concept and development to final delivery—providing guidance for messaging, copy-writing, and design as necessary

Capital Markets Marketing Manager Resume Examples & Samples

To plan and implement the EMEA Capital Markets marketing strategy and marketing plans, at an EMEA regional and local level - ensuring each of the local office and industrial business teams can leverage and benefit from marketing support
Consistently deliver awareness and relationship building campaigns and activities that have measurable market impact
Provide marketing advice and constructive challenge to the business teams
Work with Research & Insight teams to deliver and promote content that focuses on market issues, to position the business as a thought leader and innovator in our market sectors
Project manage, prioritise and coordinate marketing activities with support of the Corporate Marketing team
Track engagement and performance of marketing and business development activities
Previous marketing experience within real estate or professional services
Ability to find a solution where it may seem impossible
Team player with ability to work independently
Strong written communication
Drive and tenacity

Senior Digital Marketing Manager Resume Examples & Samples

Manage and own the full-year digital strategy, plan and calendar to support company objectives
Partner with cross-functional teams to create an integrated approach to support the larger marketing vision across digital, e-commerce, crm, retail, public relations, buying and international
Be responsible for developing digital paid media campaigns and influencer partnerships that tie back to brand objectives and amplify brand positioning and story across social media, digital publishers and blogs as well as drive omni-channel traffic and customer acquisition
Institute KPIs to measure success of campaigns and leverage targeting and optimization strategies to make a measurable impact
Assist in supporting global brand social channels – Instagram, Facebook, Twitter, Tumbler, Pinterest, Snapchat, etc
Research industry marketing trends to stay on top of industry best practices and explore new ways to elevate the brand in the digital space through interesting and relevant strategies
Research, plan and recommend social tools to support growth and improve operations
7-9 years digital marketing experience
Digital media buying experience
Experience using various social media management, monitoring and analytics tools
LI-SO1

Marketing Manager, Ceca Resume Examples & Samples

Gives the main guidance and business strategic directions to distributors adapted and relevant to market
Protect and enhance brand equity, brand positioning and market share in each of the markets
Advertising and Promotion effectiveness
Owns the planning, forecasting, COG/pricing of newness (products, promotional, special events)
Active involvement and engagement in SIOP: ensures units alignment between finance estimate and demand planning forecast
Active participation and involvement in regional consumer insights research, CRM, and digital strategies
Proactively ensure strong collaboration and communication with sales, demand planning, education and finance
Budget Planning and promotional sales estimate
Define the assortment/price list
New doors or market openings
Digital Strategy encompasses e-retailing, marketing core site, social media, etc
Planning, monitoring and guiding distributors in category mix and SKU management
Product Sanitary Registration
Follow up & supervise the quality of execution from each distributor as well as the implementation of the agreed plans
Strategy guidance
Defines, fine tunes and cascades Brand Strategy to the Distributor Markets, ensuring relevancy to each market, ensuring they have a very clear roadmap of where to play and how to win in terms of Channels, Geographies, Categories, Demographics… This in synergy with the Regional Brand Strategy and corporate strategy
A&P Monitoring
A&P monitoring and budget. Negotiates and guides markets on their investment allocation in alignment with strategic choices. Quarterly review and adjustments
Define hand in hand with the distributor A&P resource allocation and efficiency
Define and guide Distributors Marketing calendar by categories and by channel/ retailer
Promotional calendar by channel and retailer
Advertising and media plan
Provide strategic tools to enable the distributor in their A&P resource allocation decision making process
Prepare fiscal year budgets in relation to promotional and advertising investments. Monitor expenses on a monthly basis
Establish local Advertising and Promotional investment for distributor markets, monitor investments on a quarterly basis
Summit monthly promotional estimate and send orders to Lachen, management of promo inventory, create purchased orders, approve invoices, and issue rebillings. Monitor registration for Costa Rica
Leads the relationship with the media agency ( OMD), or Digital Agency
Plan and buy print, digital and cable TV
Provide briefings and brand strategy to establish effective media investments
Negotiate with media agency or Digital Agency by providing them with briefings and brand strategy in order to establish the correct media investments
Follow up effectiveness of investment in each campaigns
Analyze results of each campaign and preserve respective learnings
Manage the Social Media & Digital investments, as well as print and OOH budget/investments
Develops a coherent integral digital strategy encompassing: digital, social media, search, Brand marketing Core Site, Retailers, Sites, E-retailing, etc
Maximized Brand Core Sites as initial steps before our own branded online sites: Monitors Opt- ins, Coordinates e-mailings, monitors consumer engagement, etc
Assist markets in developing their local marketing calendar/ launch plans with promotional activities and media support for both B&M as well as Online
Event Management / Trade Marketing/
Assign quantities to newness. Coordinates and ensure timely shipping, invoicing. OCD. Liaises with Sales in order to ensure Newness execution is impeccable
Strategic Management of Promotional and collateral Budget and elements samples, GWP, testers, displayers, etc.) in order to ensure maximization and most effective use and allocation. Works with Markets BM’s to ensure maximum effectiveness and impact of these resources
Provides guidelines and elements to ensure impeccable compelling, consistent and coherent merchandising at POS level. Coordinates and guides in store distortion and clear engaging navigation (GPS/ Automats / Copy/ prices/ features/ light boxes, etc
Planning, monitoring, coaching and guiding distributors with
New launches or collections: strategy, timing, execution / goals and objectives, ROI
Special events, makeup artist events, cabins, artist relations. Define goals, objectives and ROI
Guide and coach in the definition and execution of all Communications campaigns (digital, Social Media, Traditional Media, PR)
SIOP
Oversees forecasts to ensure planning accuracy and appropriate inventory levels, focusing on new products and non-saleable items
Considers global Brand objectives and offerings, cost of goods/pricing objectives, responsible for COG feasibility analysis for new projects. Local market/competitive trends to formulate marketing and sales objectives. Identifies cost-saving and value-enhancing opportunities for the Brand
Liaises closely and very regularly with Demand Planning, Lachen Customer Service, Sales and Finance to ensure meeting and surpassing key KPI’S such as WFA, Demand Attainment, etc
Assortments/ Line Up
Defines and reviews assortments and pricing to be communicated to Distributors on a
Quarterly basis
Communicates with TR and Sales to fine tune these assortments
Monitors Competitive pricing ensuring Brand in adequately positioned in terms of pricing vs US and amongst local relevant competitors
Sell Out
Drives sell out within markets by closely monitoring sell out performance, Market Trends, Launches and events performance ensuring constant adjusting and tweaking to ensure the delivery of sell through plan
Negotiates and establishes sell out plan by market, by retailer, by category in units and value
Works very closely with Sales Manager to ensure full alignment between sell out objectives and Sell in objectives
Bachelor’s degree Business Administration, Marketing, Engineering. Preferably MBA
5-8 years of work experience in marketing areas, including 2-3 years of experience in Field Sales, Digital marketing experience desirable
Available to travel approximately 40%-50%
Strategic Thinking
Analytical Skills
Communication Skills
Strong Organization Skills
Understanding of the countries’ economic, political, social, cultural
Knowledgeable about the prestige Luxury market and preferably company, the brand and its culture
Broad and deep knowledge of the brand
Network and good relationships in the industry – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners
Advanced computer skills, Microsoft office

Marketing Manager TMT Resume Examples & Samples

Providing a marketing programme for the business that helps to acquire new clients and retain the current client base
Involvement with the wider national marketing team to ensure integration of messages, plans and activities
Managing and developing a marketing executive, working together to ensure quality delivery and continual measurement of all marketing activity
Development and management of all aspects of the marketing programmes
Budget setting and control, including measurement and return on investment
Excellent measurement capture and reporting skills

Marketing Manager IMC Hololens Resume Examples & Samples

Build strategy and integrated campaign plans for the year for HoloLens, in collaboration with the integrated marketing team partners (i.e., brand, digital, social, CRM, PR) and product marketing teams that meets our business goals and integrates and/or builds upon our other marcom assets in a high impact way
Develop video roadmap and plans as well as creative briefs for each video by working with key teams across the HoloLens business to understand and bring to life hero scenarios and stories, introduce a product, or add to existing videos product reviews to help build positive consumer sentiment
Drive creative development and production for multiple short and long-form videos for events, digital, and retail from brief through execution and distribution. These will span high-production scenario-based videos to product videos to demo videos to video documentaries
Manage agency relationships, creative reviews and production schedules
Partner with digital team and channels (paid, owned, earned), regional marketing and marcom leads and retail teams, to ensure successful implementation and execution of integrated plans and video assets in key markets around the world can be leveraged for global product launches and manage all localization of videos and corresponding assets
Build and maintain exceptional internal and external relationships with Product Marketing, Global Ad Team, Digital, Retail, Regional Subs and agencies/vendors
Exceptional communication (verbal and written) and interpersonal skills while working with all levels within the company
Creative sensibility and a high quality bar for every marketing execution
Demonstrated ability to think strategically, communicate clearly, think conceptually, execute effectively, work under constant deadline pressure and manage multiple projects, in some cases, across multiple time zones
Experience in strategy development, while bringing objectivity, “common sense” judgment, and “street smarts”
Budget management experience and the ability to manage large scale production budgets across multiple products and timelines
Experience with consumer products, hardware or consumer packaged goods preferred

Saks Fifth Avenue Marketing Manager Resume Examples & Samples

Execute Local Marketing Strategy: Work with General Manager to execute all events & conduct the analysis and results review for recommendations for future programs
Maximize Exposure for Saks in the Local Market: Work with Director of Marketing to identify local market opportunities with key customer target groups, the Advisory Council and all media outlets and develop and execute programs that support the LBDP (Local Business Development Plan) and leverage these audiences, increasing exposure for Saks
Manage all Marketing Support for the Store: Support all administrative needs for Marketing including maintaining the store marketing/event calendars, online postings, email blasts, developing invitations and submitting calendars, event recaps, best practices, and budget documentation to corporate partners
4-year college degree (Marketing, Business or Communications preferred)
Budget management skills to ensure budget tracking in line with plans/projections & ROI

Saks Fifth Avenue Marketing Manager Resume Examples & Samples

Execute and develop Top Customer programs
Proactively analyze event results in order to refine and improve future events which continue to develop business opportunities and maximize sales
Support day-to-day communication with vendors regarding upcoming events in relation to: preparation of preliminary proposals for vendor including: in-store signage, invitations, ordering customer lists, securing models, cost estimate, etc
Create and maintain local social media channels and lead the training/education of social media awareness with our associates

Marketing Manager, Customer Marketing Resume Examples & Samples

Work closely with publishing to develop and launch new journals including; developing the brand, creating innovative marketing concepts that can be implemented across channels and conduct appropriate research to launch into market
Develop the marketing strategy and implement integrated marketing plans though a variety of channels including (but not limited to) social media, email, direct mail, digital campaigns, conferences, events and advertising
Collaborate and present activity to relevant departments
Monitor effectiveness of marketing campaigns, reporting on these regularly; deliver against goals and develop a culture of continuous improvement
Monitor and manage the invoicing/budget for the subject portfolio. Ensure marketing budget is spent effectively and efficiently to meet objectives
Monitor developments in the wider STM and publishing environment and proactively develop knowledge of key competitors, their products, forthcoming products, sales, and marketing activity; as well as customer experience
Develop knowledge of our customer base; undertaking subject area research; attending conferences as appropriate
Significant marketing experience in STM industry (preferably within an academic or professional publishing background)
Experience of building and managing relationships with colleagues at different levels of seniority
Proven experience in strategic planning, implementing innovative and results driven campaigns
Managing budgets and cost control
Creative and innovative with excellent copy writing skills
Aware of global marketing trends and techniques and a commitment to developing marketing best practice
Organised; self motivated; able to balance priorities; able to demonstrate a calm and professional approach when working to deadlines: a can do attitude
Able to deliver confident, appropriate and engaging presentations
Highly analytical and with strong numerical skills
Effective in handling complexity, change and challenge in the external and corporate environments
Proficient in MS Office (e.g. MS Excel, MS PowerPoint, etc.)
Experienced in web analytics (e.g. WebTrends
Develop the marketing strategy and implement integrated marketing plans though a variety of channels including (but not limited to) social media, email, direct mail, digital campaigns, conferences, events and advertising to
University degree or similar professional qualification
Significant number of years marketing experience in STM industry (preferably within an academic or professional publishing background)
Creative, innovative individual with excellent copy writing skills
Awareness of global marketing trends and techniques and a commitment to developing marketing best practice
Excellent communication skills (written and verbal; awareness of building strong and effective working relationships both internally and externally)
Is able to deliver confident, appropriate and engaging presentations
Experience with web analytics (e.g. WebTrends)
TECHNICAL CAPABILITY
PERSONAL EFFECTIVENESS
RELATIONSHIP BUILDING
MANAGING COMPLEXITY
INNOVATION & CHANGE
STRATEGY & PLANNING

Marketing Manager, Atlanticlive Resume Examples & Samples

Persuasive communicator –clearly communicates goals and strategies internally and externally; strong presentation skills and exceptional copywriting/general writing skills
Strategic thinker – comfort with data and analytics; ability to understand and use relevant research about publication audiences (across digital, print, and events) and event data to inform and deliver on ROI
Digital and social media maven – understands the web and is eager to identify and employ new digital and social media tools across brand goals
Design guru – loves all design tools and tricks across InDesign, Photoshop, Microsoft PowerPoint and Google Slides
Brand ambassador – understands the goals of the AtlanticLIVE brand and helps to bring the brand vision to life through creative marketing materials, social media communication and the development of new platforms/ideas
Spirit of Generosity- Equally, Atlantic Media seeks what we term a spirit of generosity – a natural disposition towards service and selfless conduct

Marketing Manager Gps-permanent Resume Examples & Samples

Marketing/business studies graduate or professional (CIM qualified)
Good marketing planning and project planning capabilities
Networking and influencing capability

Marketing Manager, Misfit Brand Resume Examples & Samples

Create consumer-centric brand awareness marketing initiatives that support revenue growth
Partnerwith Consumer Insights team to incorporate consumer-based insights across allplanning, marketing initiatives, consumer communications as well as annual andstrategic business planning
Create,manage and execute global multi-channel marketing strategies from conception to completion – partnering with cross-functional teams - that meet and exceed company expectations but take into consideration regional executional nuances
Develop and execute integrated global marketing programs – alignment of ATL / BTL marketing spend - across both wholesale and retail channels of distribution
Support timely implementation of annual/ seasonal/ monthly marketing programs via close communication with the regions and sales teams
Develop benchmark criteria (ROI) and in collaboration with the regional brand marketing partners to measure the efficiency and effectiveness of marketing programs
Implement and evaluate the performance of global channel marketing campaigns and in-store communication
Strong leadership, problem-solving, and decision-making skills
Ability to multi-task and manage multiple projects & deadlines simultaneously
Global marketing experience with ability to consider regional nuances
Strong project management experience and the ability to navigate a cross-functional organization to develop execution plans
Interpersonal/political savvy is crucial as the Manager will need to quickly develop relationships and trust with a wide variety of cross functional and global colleagues (often at higher levels in the organization)
5-8 years’ experience in a marketing role
Global marketing experience a plus
Demonstrated proficiency in managing POS, marketing, advertising, digital media and video projects
Knowledge of print/digital media advertising and creative production
Wholesale marketing experience a plus

VP Branch Marketing Manager Resume Examples & Samples

In partnership with key stakeholders, help to increase the presence and in-branch experience for Chase Mortgage and Auto while aligning with the overall key business priorities for Chase
Build and maintain strong relationships and partnerships within the Consumer Bank to promote and drive Mortgage and Auto initiatives in the branches
Negotiate placement and timing with key stakeholders to ensure Mortgage and Auto are optimally represented in-branch
Align Mortgage and Auto branch communications to support growth objectives
Develop and execute strategies around best use of windows, buildings, and ATMs as assets to communicate with customers
Collaborate with Marketing Strategy Managers to identify program opportunities, campaign strategy, tactic selections
Establish priorities, project roadmaps, and partner to develop business cases that support the overall strategic vision for the business
Partner with marketing team to execute projects on time and within budget parameters while adhering to all control points within the execution process including various audit checks
Make recommendations based on results and contributing innovative and creative ideas
4-year college degree preferred
Strong knowledge of and 7+ years experience in direct marketing is required. Experience should include
Managing large-scale acquisition and customer service direct marketing programs including mail, email, and telephone
Specific experience in financial services including mortgage or auto loan marketing and/or agency-side experience is a plus
Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution
High energy and the ability to manage multiple initiatives simultaneously and work well under pressure and tight deadlines

Marketing Manager, Collections Resume Examples & Samples

Lead the planning, development and execution of Levi’s® Collections Marketing programs within the US, across media, social and sales channels
Develop and execute US Collections engagement programs that drive brand and product relevance to existing and potentially new Levi’s® consumers
Align with and work cross-functionally with Levi’s® Brand Media, Consumer, PR, Haus, Retail & Wholesale, and Social in the development and execution of US marketing plans
Manage agencies, strategic media partners and local vendors while developing and cultivating a network of key local influencers that deliver on the needs of the Collections business
Set seasonal media plans for region in collaboration with US Consumer Marketing (media) Manager
Responsible for providing agency feedback, direction, contracts, invoicing and trafficking of creative assets for regional media
Partner with Levi’s® Haus to strategically place key styles on targeted influencers and share successes with regional and global partners
Maintain cohesive relationships and regular communication with critical departments, such as Merchandising, Creative Services, Brand Environment, US and Global Consumer Marketing, etc
Evaluate success of programs, report regularly to regional and global partners
Monitor competitors’ marketing programs efforts and deliver seasonal reports to regional and global partners
Develop and manage annual budgets covering all facets of the regional marketing program
Support wholesale sales & marketing teams with the necessary tools and assets for seasonal sell-in support and trade shows (seasonal look books, creative imagery, etc)
Collaborate with sales leads to set and execute wholesale account marketing plans for key independent and boutique accounts throughout the US. This includes managing window & on-floor presentations using global provided assets, negotiating co-op media deals, managing product and creative for co-op ads or catalogues and producing retail events
Partner with wholesale marketing lead and co-develop marketing plans for relevant department stores
Partner with US Retail & eCommerce Marketing in the development and execution of priority Collections programs
Advocate Collections in both US Retail & eCommerce for maximum alignment and ensure collections are driving revenue for the Levi’s brand
Advise on local digital marketing efforts, support boutique & independent online retailers and manage regional stockist lists for Levi.com
3-5 years of relevant experience
Bachelors degree (7+ years of combined college education and work experience may be substituted for a degree)
Retail and apparel experience a plus; knowledge of Skate culture and/or Action Sports preferred
Strong planning, organizational and implementation skills
Excellent project management skills a must
General understanding of the US market and retail trends
Excellent communication, written and presentation skills
Microsoft Word, Powerpoint, Excel skills required
Must be team orientated, but also have the ability to work independently
Ability to thrive in a fast-paced, results-oriented environment with an entrepreneurial mindset
Experience managing vendors and/or external agency partners

Interim Operational Marketing Manager Resume Examples & Samples

Own and develop the marketing, planning and implementation process for the region – in line with Corporate Strategy
Ensure each distributor has (and implement) a marketing plan, which maximises local market potential and is aligned with Corporate branding/marketing guidelines
Oversee and direct the analysis and monitoring of competitor activity within the region and develop unique marketing propositions to lead vs competitors
Be the regional expert for fragrance and make up products and provide corporate team with what is needed to win in the region
Work collaboratively with the Account team to define and shape the growth plan for the brand
Maximise and exploit local marketing opportunities and identify synergies with other Product categories
Proactively work in partnership with the VM team to ensure key distributors adhere to the corporate VM guidelines and offer advice where appropriate

Senior Digital Marketing Manager Resume Examples & Samples

Plan and execute digital and online marketing launches, media planning and advertising activities in all TCF markets
Develop content strategy across all digital and online channels of marketing to ensure effectiveness and consistency of brand messaging. Includes online display, video, mobile, social media, online and paid advertising
Develop marketing tactics and write employee communications materials that enhance employee engagement, support company goals and objectives and community initiatives
Bachelor’s Degree with emphasis in Marketing or related field or equivalent experience
Digital and online marketing experience
Ability to build highly effective working relationships with a geographically dispersed team

Senior Digital Marketing Manager Resume Examples & Samples

Create an overall vision and strategy for relationship marketing on the web at Autodesk
Develop and maintain strong relationships with industry marketers to understand and support their goals through digital properties
Partner with industry marketers to develop digital marketing strategies for their relationships marketing activities. Guide digital marketers who will execute on those strategies
Serve as the key point of contact for your discipline in the team
Be a catalyst for improving Autodesk’s relationships with its customers; foster company-wide empathy with a focus on consistently meeting, and often exceeding, customers’ needs
10+ years direct marketing and/or digital marketing experience in B2B business. Agency experience considered
Experience designing, leading, and managing marketing initiatives
Proven track record influencing marketing direction with actionable insights
Highly adaptable with strong organizational skills
Ability to solve complex problems and drive projects from concept through implementation
Deep appreciation of the nexus between business objectives and creative process
Keen ability to grasp complexity quickly and to focus on key issues
Exceptional interpersonal, written, and verbal communication skills

Marketing Manager, Home Resume Examples & Samples

3-5 years marketing and/or public relations experience
Interest in the home décor/shelter industry; experience preferred
Strong organizational skills; detail oriented
Strong computer skills including proficiency in excel and power point
Knowledge of digital technology & marketing and social media

Senior Digital Marketing Manager Resume Examples & Samples

Ability to clearly and simply articulate the significance of the automation transition to different audiences through presentations, webinars and communication
Previous management and execution experience with Marketo marketing automation tool
Full understanding of customer journey and key engagement points
Passion for data
Ability to pull and translate Omniture data
Ability to follow and adhere to corporate structure and roadmap; implement phases as directed
Knowledge of relationship between CRM and automation tool
Ability to identify KPIs, relevant metrics
Exceptional presentation and rallying ability
Ability to synthesize complex information to create stories
Ability to create consistent and ongoing messaging
Prepare summary reports of progress
Set up and organize content library and editorial calendar
Outstanding training skills
Collaborative skills working at all levels
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary; day and overnight travel may be required
Working and thorough knowledge of Marketo automation
Software:Xxx
Understand Omniture tool reporting
HTML / HTML 5
CMS and/or WZYWG editors
Omniture reporting dashboard

Senior Digital Marketing Manager Resume Examples & Samples

To drive both acquisition and retention of the TOPMAN customer in all global markets in which we trade
To plan, develop and manage the online acquisition and retention strategies to facilitate digital growth both in the UK and Internationally
To plan, optimise and manage the annual digital marketing budget of c£2m
To manage, lead and develop the Digital Acquisition and Retention teams
To lead digital marketing business drivers on behalf of the Brand in all territories that we trade (PPC, SEO, Affiliates, Programatic & Performance Display, Personalisation, Segmentation and Email marketing)To plan and manage the CRM programmeTo work collaboratively with the Brand Marketing and Digital Creative teams to deliver integrated multichannel global digital marketing campaignsTo build relationships and manage external suppliers /agencies
To drive interest and passion for the brand ensuring a competitive edge to all digital marketing activity
To provide insightful marketing analysis about the TOPMAN customer
To be constantly on the look out for innovation in the industry and new opportunities/channels, identifying commercial routes for driving sales growth
To ensure that detailed planning and delivery of the KPIs through a real analytical approach to the measures for each channel
An analytical approach to Digital Marketing driven from a rich understanding of customer data
A real collaborative approach to getting things done
Experience in managing and leading a teamExcellent awareness of the digital arena
Proven experience of driving sales and managing Email, CRM, SEO, PPC, Display and Affiliate Marketing programmes
Strong affinity with fashion and/or technology with a natural connection to the TOPMAN customer
Ability to combine an innovative approach with relentless commerciality
A self starter mindset, with the ability to work under minimal supervision and guidance
Results driven and delivery focused. Enthusiasm, energy and determination to achieve results, including those achieved through influence on related teams
Proven digital marketing experience at senior management level
Please note due to volume we can only respond to sutiable applications

Sector Marketing Manager Resume Examples & Samples

Responsible for the development and effective execution of the sector marketing strategy
Develop integrated marketing & communication plan to strengthen EY’s position in the respective sector
Execute planned activities and ensure high quality of each deliverable
Design market development and marketing content strategies and tactics that convey market positioning to target audiences through effective messaging
Collaborate with our Sector experts to take them from concept to completion of marketing efforts ensuring professional deliverables while managing all content and communication aspects of marketing projects, initiatives, and campaigns. Ensure quality, messaging, and accuracy of each deliverable

Manager Marketing Manager Resume Examples & Samples

Develop and implement digital marketing programs in China region by leveraging variety of digital marketing approaches including webinar/webcast, online community, search engine, microsite, eDM, e-newsletter, etc. to promote HDS branding and leadership, and also generate sales leads
Develop social marketing campaigns through major China social platforms to spread awareness while also integrate social marketing elements with all the related digital marketing campaigns
Integrate digital/social marketing initiatives with all the marketing campaigns including offline event by aligning with prioritized solutions so that achieve 360-degree integrated marketing promotion
Fully utilize HDS.com/cn as the key communication platform for all the external marketing by collaborating with Corp/regional web marketing team
Collaborate with marketing team and business stakeholders to implement integrated marketing program to support leads generation and thought leadership campaign

Senior Digital Marketing Manager Resume Examples & Samples

Search engine management
Digital campaign development and deployment
Set up social media strategies and plans clearly defining KPIs, objectives, the role of social media, LEGO social voice and etc
Be the master of social platforms ensuring LEGO manage presences on all major social platforms as well as appropriate category vertical forums and blogs
Drive audiences engagement through systematic response and interaction mechanism
Budget management to maximize the ROI in social channels
Drive content strategy and implementation to ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
Partner with the big data analysis function to analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns
Full-year SEM campaign planning based on research and analysis of common consumer searching behavior
Strategic keywords management and regular optimization to guarantee the effectiveness and cost efficiency of keywords used in campaigns
Regular performance analysis to identify immediate and long term campaign opportunities
Viewability management and monitor for all campaigns to achieve the target
Develop creative and messages for diversified channels with consistence with traditional campaigns
Define and manage content partners with specific criteria and guidelines
Monitor content spending distribution across supply chain to ensure the best use of resources

ETF Marketing Manager Resume Examples & Samples

Serve as the subject matter expert for the ETF product suite as it applies to the development of market-facing materials and marketing activities
Develop the detailed marketing plan to increase awareness of the Legg Mason ETF product suite among client firms and advisors, based on an in-depth knowledge of the ETF competitive landscape, client needs and ongoing developments in product design and regulation
Lead the development of content to support client education and promotion of the ETF products across communication channels (print, web, social)
Collaborate in the development of thought leadership pieces that highlight institutional knowledge and innovation in the product category
Collaborate with distribution partners Account Management, Sales and Channel Marketing to design and execute on campaigns to drive product sales, including email marketing, conferences
Lead the new product launch process and development of go-to-market strategies
Maximize growth opportunities around a defined set of products
Manage ETF product marketing functions and implement opportunities to drive assets and value to the product suite
Product expert and point person for sales and product marketing questions
Develop communications to existing clients on product performance, practices, ideology and fund management methodologies
Develop processes around product marketing, channel segmentation, and product distribution strategy
Participate as needed in research around each product’s usage
Maintain a strong working knowledge in the competitive and regulatory environment for the ETF product set
Working with Distribution and Marketing teams, assist in development and implementation of integrated campaign planning, management, execution and reporting
Build and maintain campaign calendar and deliverables
Assist in new product launch and development of go-to-market strategies; work with Digital Marketing and National Accounts to develop and fine-tune segmentation strategies; design campaign for successful marketing to promising distribution channels and audiences
Assist in development of analytical process to identify tactical marketing opportunities
Participate in creation and review of product marketing and sales materials
Translate complicated investment and product concepts into straightforward sales tools and product collateral
Functions may include
Support of ongoing product and channel strategy
Analytical support for ongoing product line management
Industry and competitive review
Product modification support and implementation
10+ years of experience with product marketing within asset management or with investment products
Bachelors degree or equivalent experience
Experience with exchange traded funds and/or alternative investment vehicles
FINRA Series 6 or 7 licensed
Demonstrated knowledge of principles and practices of strategic product marketing for the ETF and/or mutual funds industry required including strong knowledge of investment vehicles
Knowledge of financial services promotional methods and marketing including quantitative techniques for channel and product identification
Demonstrated business product strategy expertise with a record of developing and implementing successful product and channel strategies
Superior analytical and broad-based business management skills. Innovative and creative thinker
Familiarity with investment analytics and tools (i.e. Morningstar, Reuters, Bloomberg, Zephyr)
Effective written and oral communication skills and excellent interpersonal skills required
Ability to lead and influence at a senior level
Knowledge and expertise in Microsoft office products
Ability to work independently to the highest levels of quality and communicate problems and/or concerns in a timely fashion
Ability to manage complex projects and initiatives

Senior Digital Marketing Manager Resume Examples & Samples

3-5 years of digital marketing, consulting, and/or media buying experience
History of demonstrating results via data-driven digital marketing campaigns
Strong data visualization skills
Balance attention to detail with swift execution
Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
Experience with analytic and database tools common within a marketing organization (e.g., MixPanel, Tableau, Marketo, Google Analytics, etc.) is a plus
Agency experience is a plus

Advisory Marketing Manager Resume Examples & Samples

5 years of experience working in a professional services environment in a marketing or business development capacity
Excellent written and verbal communication skills with proven ability to clearly communicate complex business issues
High-energy individual with a history of generating ideas that improve visibility, generate leads, and produce significant ROI
Must be a team player who works well with highly-driven professionals in a demanding work environment
This role does require travel between the Firm’s Roseland, Edison, and New York City offices

Senior Digital Marketing Manager Resume Examples & Samples

Increase followers and engagement on social channels, including LinkedIn, Twitter, Google+, Facebook, and the EarthLink Blog by consistently posting relevant, impactful content, by responding to people online, and by engaging industry influencers, media, and analysts
Manage our Search Engine Optimization (SEO) program to maximize inbound visitors and leads. Continuously optimize online assets in alignment with business objectives, market positioning and strategic keywords and test, measure, and analyze the impact on brand awareness and discovery
Support brand, product and marketing campaigns and events through paid and organic promotion on social channels and search engines, and optimize content and landing pages to maximize conversions
Plan and produce social media and pay-per-click (PPC) campaigns in alignment with the needs of each business unit, maximizing ROI by optimizing landing pages, executing tests, and analyzing results. Estimate monthly costs and stay on budget
Review landing pages for effectiveness, replicate successes, and improve underperforming pages
Select, onboard, and direct third party vendors to support social media and search engine marketing initiatives
Identify and obtain buy-in on key metrics for all digital marketing programs. Generate and share regular, detailed reports on website analytics, search placement, sales calls, and PPC initiatives and campaigns, and adjust SEO/SEM strategies to improve results
Regularly communicate and evangelize programs with executives, marketing and other departments
Keep up to date on the latest trends and concepts in SEO and SEM, as well as changes to Google/other search engine algorithm changes, and ensure that content is updated for continued search performance

Senior Digital Marketing Manager Resume Examples & Samples

Develop, execute, and monitor lead generation and lead nurture campaigns
Build email campaigns that focus on various trigger events within the prospect/customer life cycle
Build and Manage email calendar to ensure that all campaigns are created, updated, and scheduled
Ensure all email programs are aligned to and coordinated with, the efforts of the Directors of Marketing, Social Media, and Web to create an integrated campaign across all channels
Consistently research data and techniques for better, more effective campaigns, landing pages, CTA’s, and content optimization
Develop email channel sales targets
A/B test and continually measuring the performance of key conversion points in the marketing funnel, including emails, subject lines, landing pages, website CTA’s and lead-generation forms
Optimize demand gen and conversion path success for marketing team with creative ideas for blog, social post, event, and email campaign content
Performs detailed analyses across programs, campaigns, and segments and make actionable recommendations for improvement
Be the in house expert on performance, technological, and legal issues concerning email marketing. This role should know when to send emails and how to keep content fresh while monitoring and optimizing campaigns to meet KPI’s
Create and manage list building efforts to ensure the overall health and growth of our email channel
3-5 year’s experience in an email marketing role
Must know the ins and outs of Marketo and be happy swimming in it! You will need to manage and optimize marketing automation/lead nurturing processes through Marketo
Understanding and experience with SalesForce.com (preferred)
Ability to communicate effectively, both verbally and written (Internally and externally)
Strong problem solving and organizational skills
Ability to handle detailed work on multiple projects simultaneously
Organized, with the ability to manage multiple projects through to tactical execution
Experience in leading and optimizing an enterprise-level email program
Analytic thinking skills
Ability to drive improvement by providing best practices
Knowledge HTML/CSS, Google Adwords, Google Analytics and Wordpress (a plus)
Ability to manage multiple projects under tight deadlines. Strong project management and organizational skills
Ability to develop and apply creative solutions to complex issues
Strong customer focus with strong written and verbal skill. High level of personal drive and energy, someone who is detail-oriented
Strong presentation skills with fluent knowledge of Microsoft office suite

Senior Digital Marketing Manager Resume Examples & Samples

Oversee and manage online strategy & execution for commercial display products across owned-sites, social channels, and mobile/touch-enabled devices
Drive execution intelligence, insights and delivery through the use of key CRM, analytics and CMS packages. Utilize learnings to inform and support the creative approach and to drive KPI’s across digital platforms and campaigns
Review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives
Analyze campaign performance metrics and provide fast, accurate reporting and recommendations to improve digital campaigns in order to gain the best ROI for the organization. Develop A/B or multivariate testing plans for website pages, landing pages, partner portals and multi-touch lead nurturing performance improvement. Analyze the performance of online testing projects and determine effectiveness
Maintain and enforce business and functional requirements documents and audit online site deployments to ensure agency adherence to the requirements
Oversee adherence to all elements of Legal and Privacy requirements for all online and digital marketing campaigns and websites
Manage relationships, projects, budgets and timelines with vendors, digital agencies and international marketing teams
Work effectively with internal cross functional teams including Product Marketing, Marcom/PR, IT, and Sales
Analyze and interpret the user journey to better understand and improve the customer experience and focus messaging based on personas and buyer cycle dynamics.· Analyze operating company websites and online performance in order to identify areas of improvement

Senior Digital Marketing Manager Resume Examples & Samples

Works closely with Assurance Brand, Marketing and Communications leadership to lead digital capability building from scratch & define EY Assurance digital strategy
Develop online buyer decision journeys and develop effective global digital content, SEM, social and CRM strategies, governance, and guidelines
Manage the migration of Assurance digital ecosystem to new content management platform, and support with development and deployment of rigorous governance processes across brand, marketing and communication team
Oversee digital content publishing process and calendar
Lead global online brand reputation monitoring and execute digital deployment of brand experience
Plan and activate digital activations either globally or via digital engagement network
Implement a consistent approach to digital analytics and track critical online performance indicators, taking action in order to meet business needs and drive performance improvement. Provide regular actionable performance insights to leadership and marketing practitioners
Define global Assurance digital marketing strategy and improvement plan founded on global Assurance and sub-service line business strategy
Identify key digital marketing gaps across channel, content, process and skills and develop remediation plan
Deliver an excellent brand experience by improving the quality level of Assurance’s online presence and ensure a consistent adoption of approach across the regions
Support with the planning and development of all digital components of major Assurance campaigns and activations
Represent BMC-Assurance to global digital marketing, analytics and transformation teams
Oversee online activities and communicate to regional BMC management and act as the central point of contact between global and local stakeholders on all things Digital Marketing
Someone who lives and breathes (Digital) Marketing and has a proven passion for evangelising the consumer/customer experience in a connected environment
Proven experience in digital marketing
Strong experience in developing and implementing digital marketing campaigns
Comprehensive understanding of digital infrastructure and tracking methods
Strong understanding of emerging digital capabilities, optimisation and digital channels
Strong negotiation and networking skills, with the ability to win the confidence of internal and external stakeholders
Strong organisational and prioritisation skills to ensure marketing deliverables are achieved within budget and deadline
A solid understanding of the digital landscape and digital media buying strategies / tactics
A proven track record in driving a global Digital Marketing agenda and delivering best-in-class Digital Marketing strategies that have the customer at their core, ideally in both a B2C and B2B environment.. Experience in professional services marketing not essential, but preferred
Proven success in managing agency partnerships
Experience in display marketing, CMS, HTML / CSS, SEM, SEO, social

Senior Digital Marketing Manager Resume Examples & Samples

Developing and executing innovative, target segment marketing strategies (inclusive of ATL, digital, direct and owned and operated channels) to accelerate the growth of new and engaged Amazon customers, specifically to support the conversion of new customers, grow engagement within existing customers, and deepen engagement of existing customers in each locale
Working closely with other key stakeholders to develop plans that drive next best customer action, channel conversion and lifetime value
Driving Social, Associates marketing channel performance and KPIs
A proven marketer, deeply familiar with the tools and techniques of digital marketing. An entrepreneurial thinker, able to define innovative marketing solutions to drive a new and disruptive business · Someone who is able both to act strategically and also to roll up your sleeves to run practical marketing campaigns in a start-up environment
Someone who is both creative in marketing execution but also focused on analysis and the measurements of effectiveness
Excellent analytical skills and a high affinity for numbers and the work with key performance indicators
Outstanding communication skills in order to address stakeholders at various levels, very good English skills, knowledge of Italian or Spanish required

Senior Digital Marketing Manager Resume Examples & Samples

Lead, motivate and empower a team of high-performing digital marketing professionals to deliver best-in-class experiences across all of Burberry’s digital platforms
Constantly strive to perfect and evolve the digital content strategy across all platforms, bringing to life brand and product storytelling for our consumers
Work closely with other team leaders across {messaging} and {social media} to deliver a consistent, seamless experience for Burberry’s digital consumers regardless of the digital touch point
Extensive digital marketing experience with a background in leading digital platforms strategies across some or all of; websites, apps and other emerging platforms
Proven track record motivating a high-performing team

Senior Digital Marketing Manager Resume Examples & Samples

Lead the development and execution of strategies to grow traffic, sales, profit, and new customers from affiliate and display advertising, which includes, but is not limited to, banner ads, text ads, dynamic product ads, and mobile ads
Develop online marketing plans based on the merchandising, TV, PR, digital, and print programs to support integrated marketing efforts
Manage a large scale online marketing agency relationship to prioritize resources and meet the sales/spending/efficiency goals
Prepare and deliver presentations to business stakeholders including senior leadership to explain results and evangelize digital marketing programs
Forecast and budget the spending to meet the sales and efficiency goals
Develop strong analytics and reporting by partnering with finance, web analytics, CRM and R&A groups to effectively measure program performance and maximize ROI
Consolidate company initiatives and brand support requests to develop the digital marketing calendar to meet sales goals
Partner with creative resources to ensure that HSN has compelling and engaging content for the digital marketing ads
Consistently focus on innovating programs for continual improvement as well as to test and leverage emerging capabilities in the digital landscape

Sector Marketing Manager Resume Examples & Samples

Develop and drive a marketing and communications strategy and plan which successfully positions the sector teams as leaders in their respective fields, being recognised as innovators, agenda setters and the partner of choice for new and existing clients
Promote, develop and protect the PA brand within the FS market, proactively acting as ambassador for PA's vision and story in the market
Act as guardian of the sector teams' customer engagement strategy, including events, digital programmes and other key touchpoints
Be co-responsible and co-accountable for the delivery of the agreed FS sales and revenue targets, with programmes designed in support of these targets
Identify new marketing opportunities for the geographies where FS is important and effectively use market insights, industry knowledge, customer proximity and sales channel engagement to drive new demand generation to successfully capitalise on the opportunities
Enable our consultants to sell by providing effective marketing assets and tools
Support the sales teams on major new deals throughout the sales cycle with optimal use of marketing assets and resources
Ensure the effective use of Online and Social Media channels in all relevant marketing initiatives
Lead, manage and inspire a team of dedicated marketeers, as well as virtual teams
Must have relevant experience in Financial Services marketing in a professional services environment
Understanding of the full breadth and depth of the FS marketing strategy, and a detailed understanding of the marketing mix, including brand
In depth understanding of the FS market landscape, technology innovations (e.g FinTech, BlockChain) and business drivers, with a clear understanding of stakeholder requirements
Strategic and lateral thinking, with a proven track record of delivery
Strong commercial acumen, financial skills, analytical skills and creativity are critical, with the capability to engage at a very senior level within and outside the company, to strategically position PA and it's offering for maximum competitive advantage

Senior Digital Marketing Manager Resume Examples & Samples

Develop bespoke digital customer journeys for each of the priority geographies in APA and Americas
Drive exponential growth in the small and medium direct business generated in Canada, Australia and Japan from digital channels
Drive growth in enterprise sales through digital investments in existing APA and Americas markets, and launch digital merchandizing in new APA and Americas markets including Brazil
Establish pathing strategies through a digital customer journey for each market to ensure content coverage in early, middle and late funnel digital channels
Engage with each market to understand needs, delivering them in market through digital merchandizing or driving requirements into headquarters
Work closely with the sales organization to create easier hand-off between digital prospects and sales opportunities, based on sales tools and processes used in each market
Minimum 5 years’ experience in a digital marketing role, ideally within an enterprise corporate environment either in a subsidiary or headquarter role
Possesses a deep understanding of digital best practices and emerging digital technologies, and has the ability to implement them across an enterprise organization
Excellent cross-group facilitator of ideas, outstanding collaboration skills with proven ability to work with multiple stakeholders across business lines to accomplish goals required
Extremely resourceful, leveraging all resources to drive business performance
Flawless follow-through and impeccable attention to details

Senior Digital Marketing Manager Resume Examples & Samples

Develop bespoke digital customer journeys for each of the priority geographies in EMEA
Drive exponential growth in the small and medium direct business generated in the UK from digital channels
Drive growth in enterprise sales through digital investments in existing EMEA markets, and launch digital merchandizing in new EMEA markets

Senior Digital Marketing Manager Resume Examples & Samples

Develop an expert understanding of the nature, role and performance of all Wizarding World-related digital destinations, both official and unofficial, including knowledge of related rights and franchise sensitivities
Ensure strategic objectives are turned into actionable digital activations for the company and franchise partners
Lead the day-to-day execution across all HPGFD-managed digital platforms, working closely with the Brand & Marketing team in London to ensure that activations reflect the latest Brand Guidelines
Work with the Senior Digital Strategy Manager in London to agree KPIs for our digital touch points and oversee the creation of regular reports on performance against these

Senior Digital Marketing Manager Resume Examples & Samples

Global competitive analysis, global best practices gathering and sharing
Budget management (planning and tracking)
Education: Degree or equivalent qualification, preferably in a business/marketing related discipline with on-line specialization
7 years experience of working in an online marketing, or a project management/development role within an Internet enabled business
Awareness and knowledge of a broad range of online marketing practices, with in-depth understanding of customer and consumer behaviours. Good awareness of technology development, including web sites, usability, personalization, email, search, affiliate, SEO and on-line advertising. Experience of software/web-site development and support processes
Project management – including global virtual team management and experience of managing online development projects
Experience working with external partners – digital design and web technology agencies, online research companies
Leadership: Having a first experience in managing a team
Language skills: English mandatory. Any second language would be a plus. Good presentation skills, both written and oral

Senior Digital Marketing Manager Resume Examples & Samples

Effective coordination and execution of media in mobile, online and social
Working with third parties and management to develop KPIs for programs
Continually looking for new opportunities to grow our acquisition activity
Ability to work with multiple brands to meet brand requirements and guidelines
10 or more years of experience as a Product Manager
Two or more years of managerial experience
Strong verbal skills and the ability to influence peers and leaders
Excellent management, leadership and interpersonal skills
Campaign management, reporting and optimization
Consumer Financial Services or retail experience
Knowledge of competitive market, operations and various products and services within assigned area
Strong financial and competitive analysis and PC skills

Senior Digital Marketing Manager Resume Examples & Samples

Develop omni-channel digital marketing campaigns designed to meet various business objectives
Supervise a team of retention focused channel managers to achievement of clear and measurable goals
Manage multiple agency relationships and partners related to those lead initiatives
Serve as point person for Nike.com and category specific initiatives across our digital marketing channels in partnership with the agency and channel managers to create and communicate holistic and compelling marketing plans
Partner with category buyers and brand teams to understand priorities and develop/communicate plans to support those priorities
Drive alignment across multiple divisions and ensure Nike marketing priorities map to the larger strategic objectives of Nike
Ensure team is integrated into seasonal planning processes to support the key initiatives product launches and sports moments
Develop new approaches to connect with consumers in support of the NA Digtial Marketing ecosystem
Dive deep into the weekly performance, across all channels, to understand trends and identify successes and opportunities. Then share back with the category and channel owners to add additional context
Responsible for consolidating all geo digital marketing activations in support of category campaigns to be shared with digital and category stakeholders

Senior Digital Marketing Manager Resume Examples & Samples

As a member of the Brand Management and Marketing Team, this role supports the Critical Care business unit by developing and implementing all global digital marketing tactics and campaigns
Develop, manage and drive an integrated and impactful digital marketing programs to support key CC strategic initiatives, product launches and market development efforts
Continue to source, develop and integrate key technologies across the customer continuum to build a robust marketing automation platform
Establish and track metrics to ensure tactic and program effectiveness and ROI
Develop and implement robust email marketing (drip and nurture) campaigns
Work with global team and IT to create web “destinations” and ensure Critical Care web presence (microsite, website, landing pages) are compelling and current, and aligned with key initiatives
Consistently explore and present new and impactful digital marketing tactics and methods for expanding reach and engagement with customers (such as (social media, email marketing, app development, CRM)
Develop a vision for digital strategy leveraging the digital marketing infrastructure (Marketo, SFDC, adobe connect, cvent, etc) create and cultivate leads, and measure impact of digital tactics and marketing campaigns/sales programs
Lead projects tied to the creation of new digital assets, including defining requirements, gathering key stakeholder feedback, managing vendor relationship, navigating internal IT process, developing training, and executing roll-out
Support congress communication execution
Manage apps for CC business marketing, including content updates, redesigns and bug fixes, sales team support and training; collaborate with downstream marketing teams to design and execute digital campaigns/communications
Define key performance indicators for all digital efforts, track, and report out on successes and learning
Support domestic and OUS IPR marketing requests
Collaborate across multiple functions, including product management, clinical affairs, legal and regulatory, to ensure timely and accurate completion of projects
Oversee consistent execution of Edwards' corporate brand marketing guidelines and TM requirements
Bachelor's degree in Marketing, Communications, Journalism, or a related field is required. Master’s preferred
A minimum of 7 years of digital marketing, related communications, and marketing experience
Demonstrated proficiency in marketo, SFDC, adobe connect, qualtrics, CVENT, html, SEO/SEM, PowerPoint and Excel preferred
Must have experience working in or with a mid to large size global corporate organization
Experience working with medical technology, healthcare or biotech businesses/products is plus
Excellence in the lifecycle of written communications and project management
Ability to demonstrate accountability for results and sound business judgment/decision-making
Ability to build productive relationships and work cooperatively with internal and external business partners across a variety of functions and geographies in order to deliver on commitments
Ability to work in a dynamic, fast-paced environment, be hands-on in project management and execution and simultaneously manage multiple deadlines
Ability to proactively escalate issues to appropriate levels of management in the organization
Solid presentation and speaking skills
Attention to detail and strong project management

Sector Marketing Manager Resume Examples & Samples

Develop and drive a marketing and communications strategy and plan which successfully positions these sector teams as leaders in their respective fields, being recognised as innovators, agenda setters and the partner of choice for new and existing clients
Promote, develop and protect the PA brand within these markets, proactively acting as ambassador for PA’s vision and story in the market
Act as guardian of the sector teams’ customer engagement strategy, including events, digital programmes and other key touchpoints
Be co-responsible and co-accountable for the delivery of the agreed Energy and TTL sales and revenue targets, with programmes designed in support of these targets
Identify new market opportunities for the geographies where Energy and TTL is important (UK, Nordics and Middle East) and effectively use market insights, industry knowledge, customer proximity and sales channel engagement to develop and execute

Senior Digital Marketing Manager Resume Examples & Samples

Define goals and metrics for all digital marketing programs, including email, webinars/webcasts, online advertising/media buying, syndicated content, website, and SEM/SEO
Localize our search engine marketing programs for Canada. Aligning with the global web, SEO/SEM, marketing database, email, social media and display advertising campaigns, ensuring their fit and localization to Canada
Own and manage the content of the Canada landing page and hot sites. Drive strategies to increase traffic and improve lead conversion
Pro-actively identify opportunities for program and process improvements
Design, build and maintain AWS Canada social media presence
Plan, execute, and measure experiments and conversion tests, driving A/B testing on creative, content and offers to continually improve campaign performance
Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue and profitability and assess against goals (ROI and KPIs)
Manage digital agencies and other vendor partners
5+ years Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
Experience with Salesforce CRM; Adobe CQ Web Content Management; Adobe Marketing Cloud – Omniture, Publisher, Social Media Suite
Marketo Certification
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate; in optimising landing pages and user funnels
Strong analytical skills and data-driven thinking
Self-motivated, results-driven with a high level of initiative and a sense of urgency
Strong attention to detail and highly organized with the ability to handle multiple-tasks simultaneously and meet deadlines
Strong leadership and interpersonal skills. Excellent written and verbal communication skills
Canadian French
Not afraid to try new things – driven to constantly improve results
A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing and sales teams – and influence peers that are not under direct control

Senior Digital Marketing Manager Resume Examples & Samples

Manage and execute the digital strategy for search marketing, display, email and social media to drive engagement and growth. While serving as an internal digital consultant with the ability to pitch and sell-in strategies to brand teams and management
Map the customer journey, identify KPIs and create a cohesive usage narrative by directing the creation of engaging, persuasive programs across customer segments
Keep abreast of the latest search marketing, display, organic and paid social, trends and opportunities
Continually follow and benchmark competitors’ digital marketing campaigns
Effectively works side-by-side with marketing, IT, agencies and other cross-functional partners to develop and deploy digital marketing strategies that support brand objectives, while engaging consumers
Responsible for the Digital Team’s budget including website development and maintenance, outreach and promotion, personnel and operations. This position will establish spending guidelines and make decisions based on ROI analysis
Continuously focus on web optimization using A/B testing and competitive analysis. Monitor and analyze customer, market and competitive information to improve effectiveness of digital marketing activities and user experience to improve lead generation and conversion
Understand the Hand Tools & Storage business to identify linkage opportunities to the existing and future business, within Global Tools & Storage, and external partners
Prior experience supporting Consumer Products
Experience working for a large global company

Senior Digital Marketing Manager Resume Examples & Samples

Messaging and positioning
4-6 years’ Trade/B2B Marketing experience in digital advertising is a must
Thorough understanding of the digital advertising and the programmatic landscape is essential
Fearless, authentic and resilient characteristics
Previous experience working in an environment of constant change and ambiguity
Experience in content marketing and thought leadership programming
Strong interpersonal, negotiating and diplomatic skills required to effectively manage relationships with diverse internal and external contacts
Self starter and demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline
Demonstrable management / mentoring experience

Senior Digital Marketing Manager Resume Examples & Samples

Worked in a direct marketing environment, preferably with an online retailer
Expert in paid & social media to drive the business forward
Data Management Platform (DMP) and Demand-Side Platforms (DSP) experience
5+ years of experience in a media or SEM/SEO role
ECommerce & Retail experience required
Marketing analytic experience required

Senior Digital Marketing Manager Resume Examples & Samples

Plan, develop, and implement digital marketing initiatives
Manage relationships with digital marketers at assigned accounts
Identify and help negotiate partnerships for co-branded campaigns
Produce creative assets (with in-house designers and copywriters)
Analyze results against KPIs, always seeking ways to optimize relevance of tag lines, content, images, offers, segments and more
5+ years demonstrable online product management, marketing, or merchandising in an e-commerce setting
C-level presentation skills, both written and oral
Proven ability to create customer-facing content tailored to an online audience
Proven ability to use data to drive business decisions and marketing optimization
Excellent copywriting and editing skills
Excellent program management skills
Can perform well in a fast-paced environment with ambiguity and change
Strong priority-setting, saying "no" as needed to focus on high value goals

Software Marketing Manager Resume Examples & Samples

Develop, execute and measure integrated marketing and communication plans to our customers outside the traditional social media and email communication methods to our key customers
Analyze our current subscription database and work on marketing campaigns to upsell services to central stations and dealers
Analyze, own and update our Cloud customer database email communication list
Own, manage and deliver monthly webinars to customers on releases
Report on metrics
Create, develop and lead cloud campaigns that are outside of the box of traditional marketing

Truvia Brand Manager / Marketing Manager Resume Examples & Samples

40% - Develop and execute strategies and tactics for assigned marketing mix elements in support of the Truvia marketing strategy. These areas will include specific element of the marketing mix assigned to each manager e.g. Digital, social, customer marketing, traditional advertising, packaging graphics, etc)
20% - Managed P&L for assigned product line(s)
15% - Manage assigned agencies’ work flow, budgets, spending, and measuring the impact of their work
10% - Manage, coach mentor and lead the direct line team member(s) as well as influence the engagement of agencies and internal team partners
10% - Work directly with Global Marketing Leader to develop and hone US-based Truvia brand strategies, using inputs including consumer research, retailer programs and annual as well as long-range brand growth plans
5% - Budget management and support including invoice processing and sales data / AC Nielsen analysis
Bachelor’s degree or higher
6+ years of Consumer Packaged Goods (CPG) marketing experience at a consumer packaged goods CPG company and/or a marketing agency, preferably in the food industry
Have 6+months of experience in at least 3 of the following marketing mix elements

Senior Digital Marketing Manager Resume Examples & Samples

Manage deliverability to prospects and members through the Eloqua platform
Create training programs and materials to educate Club users on use of the systems and best practices
Create and maintain automated digital campaigns that add value to members and prospects
Consult with and support clubs in their use of Eloqua for member and prospect communications
Build and maintain reporting that diagnoses opportunities and displays results from Eloqua campaigns and forms
Experience with a commercial grade marketing automation system, including email development, deliverability and compliance, significant prior experience managing an Eloqua installation and/or Eloqua Master certification is preferred
Practical experience with web analytics (like Google Analytics)
Knowledge of Web site structure and functionality

100

Senior Digital Marketing Manager Resume Examples & Samples

Build the strategy and execute tactics within the digital advertising program
Achieve key performance targets of the digital advertising program
Develop and evangelize new program initiatives leveraging the evolving technical landscape
Partner with technology teams to identify and develop new technology and advertising capabilities
Define clear program success criteria; designing structured tests and experimentation roadmaps to reach objectives
Partner with internal business teams to develop programs across a variety of technology platforms, inventory sources, and ad formats
Partner across finance, technology, and creative teams to plan, test, optimize, and grow campaigns
Communicate channel strategy, plans, and results with stakeholders and senior management
Experience leveraging online marketing channels to drive B2C customer acquisition, lead generation and/or revenue generation
Experience successfully managing large scale strategic advertising programs with distributed internal stakeholders
Minimum of 5 years directly managing PPC campaigns in Google Adwords, Bing Ads, and Facebook Ads
Minimum of 2 years directly managing PPC campaigns over $100K per month
Experience presenting to senior leadership and influencing business strategy

101

Senior Digital Marketing Manager Resume Examples & Samples

Develops and guides cohesive digital marketing strategy for hotel, covering both short and long term objectives to increase transient leisure revenue, support group revenue, drive awareness and expand hotel’s product and services
Develops and manages property eCommerce marketing budget (including ad buys, DR Media, PPC, email marketing and GDS). Ensures marketing budget supports the digital marketing strategy and prioritizes spend based on targeted ROI goals and hotel objectives
Measure and report impact of marketing strategies
Work with Revenue Management to ensure maximum potential of key marketing strategies including, but not limited to, third party websites
Monitor and develop marketing team member performance to include, but not limited to, managing projects and deadlines, providing supervision and professional development, scheduling, conducting counseling and evaluations and delivering recognition and reward
Partner with hotel department leaders to enhance departmental revenue through targeted marketing campaigns

102

Assoc Marketing Manager Resume Examples & Samples

Bachelor's degree in Marketing/Business or related (or equivalent); MBA preferred
5-7 years of marketing experience (or Masters with 3-5)
Similar “consumer product“ marketing experience in toys or another trend driven consumer products company is required
Product development knowledge/experience required
Experience working with licensors/licensees is highly preferred

103

Senior Digital Marketing Manager Resume Examples & Samples

3-7 years in a SEM, Paid Social, SEO or Digital Marketing related role
Strong organization, communication skills, and copywriting
Ability to learn fast, balance priorities, and meet deadlines
Experience in leadership and working cross-functionally
Bachelor's degree in (but not limited to) Business, Marketing, Advertising, Engineering or related field
Past experience working at an agency
Budgeting and marketing operations experience
Basic HTML skills
Experience with Marketo marketing automation, Salesforce.com CRM systems, Microsoft Dynamics, WordPress, and Moz
An ability to think outside of the box and gather support for new initiatives
Attention to details in a multi-tasking environment
Active in social media, including Facebook, Twitter, LinkedIn and Salesforce Success Community

104

Senior Digital Marketing Manager Resume Examples & Samples

Digital expertise in marketing - requiring consumer insight, trend and technology acumen with experience in a broad base of digital activities (Search, CRM, Social Media, Ecommerce, Analytics)
Fluency in topics related to mobile, data, connectivity, back-end systems – being able to link all of them and understand dependencies
Very good understanding of “Lean”, and within that the role of the MVP and how we adapt marketing thinking and creation to new product development practices
Understanding of new business models which can be enabled via Digital

105

Senior Digital Marketing Manager Resume Examples & Samples

Create the Campaigns team’s digital marketing communication strategy, and campaigns channel activation strategy
Define and manage the creation of campaigns-related digital assets, and manage the digital asset store
Work with Campaign Managers to address needs for data acquisition and cleansing, and execute on the strategies in conjunction with Operations team members
Administer marketing automation platform (Marketo) and manage the backlog and development sprints to support enhancements
Manage campaign and lead management in CRM platform (Salesforce.com) and manage the backlog and development sprints to support enhancements
Use a test, measure, learn approach to iterate and optimize campaigns to drive the best possible results, plugging any leaks in the lead funnel
Plan and implement trigger-based nurturing programs in collaboration with regional marketing that target all stages of prospect development, from new prospects to engagement to closed opportunities
Bachelor’s degree in Marketing, Communications or related field
7+ years of experience in high-tech, B2B campaign design, integrated marketing, and demand generation
7+ years of experience administering marketing automation solution; Marketo is preferable
7+ years of experience with CRM systems; Salesforce.com is preferable
7+ years of experience implementing full cycle projects including requirement gathering, design, development, testing, and support
7+ years of experience working with Adobe Analytics (Sight Catalyst) and/or Google Analytics
Experience creating and maintaining custom reports and dashboards
Marketo Certified Expert
Certified Salesforce.com Administrator (ADM-201)
Advanced SQL and Excel skills
Strong familiarity with agile marketing practices and tools
Experience leading technical projects
Systems thinking
MBA/Advanced Degree

106

Senior Digital Marketing Manager Resume Examples & Samples

Strategy and Planning: Set the global direction of our lead generation efforts, including our digital assets (e.g. website, marketing automation system, sales & marketing tools) and online and offline events. Leverage industry best practice and technical/professional knowledge to maximize the ROI from our investments and drive short-term and long-term business performance. Key metrics include Qualified Leads, New Opportunities, and Net-New Revenue
Marketing Calendar:Collaborate with Managing Directors and sales professionals in North America, Asia Pacific, and EMEA to design and execute a Global Marketing Calendar that drives inbound lead generation. Track progress monthly and optimize the mix of events and forms of digital promotion to achieve performance targets
Exceptional Events: Design and execute exceptional online and offline events that deliver remarkable customer experiences and support overall lead and demand generation efforts. Example events include webinars, virtual product demonstrations, high-touch regional events, and MOOCs
Email Campaigns: Leverage an expert understanding of Marketo and Marketing Automation Systems to design and execute thoughtful and multi-pronged email marketing campaigns. Partner with the colleagues in Content Marketing to align high-quality digital assets and deploy targeted email-marketing campaigns that nurture prospect clients and drive inbound lead generation
Website Performance:Use metrics related to website performance and SEO/SEM to identify and execute opportunities for continuous improvement. Ensure AchieveForum’s website provides high-value experiences that reinforce our brand and maximize the performance of our demand generation initiatives. Apply a regional lens to optimize the website experience, and web performance across our North America, EMEA, and Asia Pacific. Leverage a range of methods for driving website traffic
Database Curation:Curate the marketing database to continuously increase the size and qualify, globally and by region. Align the composition of the database with AchieveForum’s buyer personas. Build segments as required to run targeted campaigns for different groups of prospective and current clients
Analytics & Reporting: Provide ongoing reporting regarding the effectiveness of digital marketing and event-driven marketing efforts. Develop dashboards for quantitative metrics and provide qualitative assessments regarding what’s working, what’s not, and how we can lift our productivity
Sales & Marketing Tools: Recommend, implement, and optimize new technologies and tools that can be used to drive sales and marketing productivity. Collaborate with the global sales and marketing team to support high-value usage
7+ years marketing experience, with 5+ years of that related to Demand Generation and/or Digital Marketing
Expert-level skills related to managing a marketing automation system – Marketo strongly preferred, but Eloqua, Hubspot, and Pardot experience considered
Knowledge of SEO, SEM, HTML/CSS, Google Adwords, Google Analytics, and Wordpress
Knowledge of Salesforce integration with the marketing automation system highly-valued
Experience and passion related to designing and executing remarkable online and offline events, as part of lead and demand generation initiatives/campaigns
Strong presentation skills with fluent knowledge of Microsoft Office suite
Proven experience measuring digital marketing and demand generation performance to inform continuous improvement efforts

107

Assoc Marketing Manager Resume Examples & Samples

Strategic Thinking: To beat the competition, you will leverage consumer insights and trends and customer needs to refine/create strategies and initiatives that create a competitive advantage for your business
Analysis: Marketplace analytics of assigned brand; maintains competitive surveillance
MBA required
Knowledge of consumer packaged goods techniques

108

Senior Digital Marketing Manager Resume Examples & Samples

Collaborate on the development of a long-term digital branding strategy for USANA
Work with the Director of Brand Strategy, the Director of Marketing, IT, and the Director of Social Media to help create a consistent brand experience across all digital platforms and touch-points
Provide clear communication and support regarding corporate initiatives to internal and external partners, departments, and markets
Work with the SEO and CMS teams to establish and track performance metrics on all digital platforms for continuous improvement
Develop and manage online advertising campaigns
Must have a Bachelor's degree in marketing, computer science, web design, or equivalent
5-8 years digital marketing and branding related work experience
Digital marketing campaigns (i.e. awareness building, customer acquistion, customer retention)
Web site development, Search Engine Optimization
An eye for consistency of visual design and written information across desktop and mobile platforms
A solid understanding of mobile and web based software and hardware trends

109

Senior Digital Marketing Manager Resume Examples & Samples

Build web-based deliverables for campaigns - banners, landing pages, videos & email templates
Monitor web engagement metrics and optimize user journeys
Optimize web pages, landing pages and user funnels
Partner with internal teams to develop marketing plans that improve the online experience tied to campaigns
Convert and code HTML from design mockups, and design web pages, landing pages, micro sites, other deliverables from scratch
Design, write and test highly effective email programs to improve demand generation and campaign communications
Work with brand guidelines to deliver positive user experience across our digital campaigns
Create and manage templates and style guides for campaigns
Maintain a digital assets repository
Design and build online advertisement banners for Search Marketing campaigns
Work closely with Field Marketing Campaign Managers to understand requirements and, and build digital assets to support their lead generation objectives
Bachelor’s Degree (marketing, humanities or technical degree)
7+ years of relevant work experience in digital and/or web development roles, with progressive levels of responsibility
7+ years of experience in optimizing web pages, landing pages and user funnels
7+ years of mapping content to the buyer’s journey, to move leads from inquiry to opportunity and advocacy
Highly creative and able to think outside the box
Proficiency with HTML, CSS and JavaScript development methods and constraints (this is a hands-on coding position)
Highly proficient in Adobe Photoshop, Illustrator, and other modules of Adobe Creative Suite
UI/UX design/development experience
Experience spearheading technical projects and gathering requirements across diverse business teams
Superior oral and written communication skills with an innate attention to detail, as well as an ability to translate technical information to a non-technical audience
Demonstrated ability to work independently and autonomously to activate channels, and collaboratively with Campaign Managers and other business partners to plan, track, and manage very detailed work
Proven experience finding creative ways to do more with less, and a track record of staying on budget and on-schedule despite tight timelines
Extremely well organized and detail oriented
Experience designing campaign materials and websites for several marketing channels, e.g. Web, social, mobile
Working knowledge of using enterprise marketing tools

110

Senior Digital Marketing Manager Resume Examples & Samples

Master’s degree in Business, Information Systems or Marketing preferred
8+ years of digital media/marketing experience in a consumer-focused company with a demonstrated track record of driving results
6+ years of digital marketing experimentation experience, including strategy, implementation, analytics, and reporting
Hands-on experience with best practices in digital marketing including Search Marketing (both SEO and SEM), Social advertising, Email Marketing and conversion rate optimization
Fundamental knowledge and experience with Google Analytics
Strong analytical mindset and skills, including the ability to break down complex data scenarios into digestible components
Proven success managing large-scale, complex, strategic programs with significant technology components
Critical thinker capable of generating consistently accurate, useful reports as well as an enthusiasm for translating data into actionable insights relevant to marketing program objectives
Excellent personal organization skills to effectively manage tasks, information, and respond to rapidly changing information
Must be comfortable working “virtually” with team members outside the immediate environment
Knowledge, Skills, and Abilities
Google Analytics certified
Optimizely Platform certified preferred

111

Senior Digital Marketing Manager Resume Examples & Samples

Establish an approach for identifying and assessing new technologies, including arranging vendor exploratory meetings, facilitating demos and expert presentations
Ability to create form, structure, process and logical testing and development plans for exploratory projects, and proof-of-concepts with multiple possibilities for application
Demonstrate strategic insight and establish and own a 6 – 18 month road map that defines the set of initiatives to achieve key performance indicators
Manage multiple projects in simultaneous stages of evaluation, engaging and driving cross-functional teams and managing external consultants and contractors
Lead a team of 5 Direct Reports, ensuring development and support are offered
Promote the “art of possible” – provide a holistic view, connecting the dots for stakeholders from conceptualization to the realization of benefits
Apply market research and development methods to learn and understand emerging trends and technology. Synthesize this with competitive intelligence to drive recommendations and motivate action - nimbly testing, learning, validating and executing
Develop business cases to validate the commercial benefit, including conceptualizing and promoting high-level business benefits. Engage appropriate teams for research and testing, as well as contributing stakeholders to ensure buy-in and support

112

Senior Digital Marketing Manager Resume Examples & Samples

Responsible for leading digital / social strategy, tactical planning, execution, optimization, and measurement across assigned titles, both pre and post launch
Partner with Brand Management, Online Media, PR, Promotions, Sales & Game Production teams worldwide
Identify digital marketing trends and key opportunities for innovation, both online and offline
Manage digital and social programs including Websites, Twitter, Facebook, You Tube, Twitch, etc
Create and present digital marketing strategy and plans to Brand teams and upper-management
Drive processes to effectively partner with cross-functional teams and international partners in order to develop integrated strategies and programs
Lead development of content strategy, content calendar, and style guides for assigned titles, across social platforms, websites, stand-alone destinations, and Ubi.com
Lead all day-to-day agency and internal production relationships and communication to support development of marketing websites and other digital marketing initiatives
Use available tools and drive relationship with Analytics team and ensure that all programs and tactics have clear KPIs and benchmarks to evaluate effectiveness of marketing programs, lead creation of best practices, and identify test and learn opportunities
Lead relationship with Community Developer contact(s) and identify tactics and needs for community support
Oversee direct reports in day-to-day management and tactical planning, providing support and troubleshooting where necessary
Management experience preferred, with a proven desire to lead, empower and grow direct report(s)

113

Marketing Manager, Home Resume Examples & Samples

4 years of experience managing cross-functional teams
3 years of experience in online marketing
2 years of experience in media planning and agency management
1 year of experience managing vendor contracts and relationships
4 years of experience in direct or indirect retail marketing, including product marketing and brand management

114

Senior Digital Marketing Manager Resume Examples & Samples

Manage, support, and implement the product adoption email communication strategy
Design, execute, and test highly effective email campaigns to improve awareness and generate demand for new services
Manage the coordination of program translations to support global marketing activities
Work collaboratively with business partners to plan, track, and manage programs
Develop project plans, including goals, messaging, call-to-action, and distribution channels for lead generation
Forecast, track, and report campaign effectiveness metrics and overall ROI to internal stakeholders
Monitor, analyze, and tune marketing activities to maximize conversion and key metrics
5+ years’ professional experience in email marketing and/or database marketing
Bachelor’s Degree in business, economics, or equivalent work experience
Experience working with industry tools and analytics packages including email, web analytics, business intelligence platforms
Deep experience with marketing automation platforms (Marketo or Eloqua) and Salesforce.com
Knowledgeable about marketing automation best practices, technologies, and trends
Experience in a business-to-business (B2B) environment; IT/technology marketing experience
MBA or consulting experience
Proven experience finding creative ways to do more with less, and a track record of staying on budget
Accomplished range of skills from strategic thinking to creative and detailed execution
Demonstrated experience presenting ideas to various levels of an organization and gaining support for initiatives

115

Senior Digital Marketing Manager Resume Examples & Samples

Are a self-starter that will thrive in a complex environment where leaders are hands-on
Are highly analytical and detail oriented
Are passionate about owning solutions and solving issues with minimal supervision or direction
Are able to communicate complex issues in a clear and concise way
Are able to consistently create consensus solutions on challenging topics
Are excellent at iterating quickly to design, pilot, run, and continually evolve processes and related automation
Have hands-on experience with Ad Serving Technology
Deliver against acquisition and monetization goals for Amazon Pay merchants across multiple ad products
Build, manage, and lead a high performance team
Be an expert in understanding advertiser and customer needs
Serve as a consultative product expert overseeing and performing campaign execution and measurement
Work with account management, sales, and product teams to continuously improve advertiser performance
Uncover the needs of our advertisers and develop feedback mechanisms to inform and influence the roadmap
Identify and design innovative solutions to provide the benefits of program management engagement at scale
An entrepreneurial spirit and a passion for having fun
Demonstrated ability to work backward from customer pain points and a relentless focus on solving them
Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment
5+ years’ experience in digital advertising
DSP/RTB/Ad Network experience
Proficiency in an industry leading third party ad server — DoubleClick, Atlas, etc
Program management experience
Outstanding organizational, prioritization and multi-tasking skills
Strong verbal/written communicator with excellent interpersonal skills
Account Management experience is a plus
Proficiency in MS Word and Excel
Ability to multi-task and initiate projects independently
Experience working in a B2B environment in a sales, marketing, or related role
Experience working on multi-national and cross-functional teams
Experience working in any of following: media planning, managing and/or optimizing media campaigns
Display or Search advertising experience preferred
Passion for ecommerce and/or digital marketing and a track record of delivering outstanding results
Proven ability to think strategically and execute methodically
SQL skills a plus

116

Senior Digital Marketing Manager Resume Examples & Samples

A Bachelor’s degree (Business-related degree preferred)
Minimum of 6 years’ experience in Digital marketing management in FMCG or consumer durable industry
Knowledge and experience in e-commerce principles and tactics
Ability to think from a broad Business Perspective and strategically and out-of-the box, team player, planning & organizational skills, executor, accurate, stress resistant, creative, entrepreneur focused on growth
Evidence of strong project management skills
Fluency in written/spoken English and Mandarin

117

ETF Marketing Manager Resume Examples & Samples

Support new and existing ETF offerings by working closely with key stakeholders (e.g., sales, ETF product, investment affiliates, marketing, training) to develop the product value and application narrative and deliver timely and impactful client-centered marketing collateral
Manage collateral creation through completion - including Compliance review, Design and Production coordination, web posting with appropriate internal teams
In partnership with the ETF Marketing Team Leader, contribute to the promotional strategy, which includes: creative elements, goals, budget, launch timing, promotion plans and industry conference presence
Ongoing evaluation of ETF digital presence, reporting metrics and adjusting content to showcase highest conviction ideas
Identify and maintain product collateral that requires quarterly updating of content and data
10-15+ years of experience in investment ETF product marketing, product development, analytics, or portfolio management
Proven track record of writing high-quality content in the finance industry. Writing samples will be required
Interest in the competitive marketplace for ETFs and other investment products
Highly creative, innovative thinker able to conceive a fresh approach to asset management marketing
Understanding of and appreciation for the investment sales process and wholesaling dynamic
Highly organized, with the ability to work under pressure in a fast-paced, multi-faceted team environment that requires constant adaptation to fit the needs of the ETF business
Proficiency with Microsoft Word, PowerPoint and Excel
Experience creating sales training materials a plus
Series 7 licensed, or willing to obtain
Credentials tied to investment product understanding and promotion (CFA, CFP, CIMA), or equivalent experience

118

Senior Digital Marketing Manager Resume Examples & Samples

Work with Head of Digital Marketing todeliver against global Digital Marketing strategy
Support, manage, inspire and motivate the teamto deliver on their commitments and help them develop professionally
Manage strong relationships with internal stakeholders at a global level:be the senior point of contact with local country teams. Work closely with local team to ensure digital marketing strategy aligns with business goals and local market landscape. Ensure external stakeholders maintain strong business partnership
Build partnerships with external vendors:Align with external vendors to ensure strong relationships that support the team’s success
Be the digital marketing expert:Keep ahead of the industry landscape to identify any potential opportunities for our business. Ensure best practices are executed well and that the team is constantly innovating, testing and learning

119

Senior Digital Marketing Manager Resume Examples & Samples

Grow AWS Marketplace by increasing software purchases among new customers, while increasing cross sales and retention among existing customers
Support the growth of all-up AWS by leveraging AWS Marketplace to acquire net-new AWS customers and grow attached AWS service revenue
Work with business intelligence to define ROI (return on investment) reporting frameworks and metrics needed to optimize your activities in flight and report results
Manage a budget to ensure the right pacing, mix, and ROAS (return on ad spend), working with legal, procurement, design, and other stakeholders as needed
Work with the Content Manager to ensure Digital Marketing has the buyer-facing content it needs to be successful
Regularly formulate hypotheses, test, and glean actionable insights for improving acquisition and retention (e.g., messaging, landing pages, creative, or offers)
Help conduct quarterly customer research surveys, incorporating stakeholder feedback, managing incentives, and reporting on results to the larger team
Ensure multi-channel integration that gives customers and prospects a consistent, on-brand experience, and liaise with central AWS to ensure AWS Marketplace marketing is on-brand in general
Own key relationships with outside stakeholders within AWS and advocate to include AWS Marketplace in other teams’ activities and properties
10+ years of experience in digital marketing across a variety of marketing channels, paid and earned, strategy to execution
10+ years of experience working with marketing software and analytics
8+ years of proven project management experience within a matrixed organization
Proven experience optimizing marketing campaigns to continuously improve program engagement
Experience with customer research and surveys, and also customer segmentation, profiling, and targeting
Ability to manage time and priorities with a variety of internal and external stakeholders in the face of changing priorities and ambiguity
Ability to present ideas to various levels of an organization and gain support for initiatives, particularly using the written narrative form
Demonstrated ability to work independently and autonomously, while forging strong team and cross-organization bonds
Confident, self-motivated with a strong, demonstrable bias for action, and with an innate attention to detail
Experience in B2B, especially with high-tech products/services
Experience with marketing automation software (ideally Marketo) and also Adobe’s suite of products (Site Catalyst, Test & Target, CQ)
In-depth experience with SEO/SEM, organic/paid social, display ads, paid media, video ads, conversion rate optimization, and content marketing for acquisition, nurturing, and retention
An understanding of AWS and the pain points of customers on the journey to cloud adoption
International marketing experience

120

Senior Digital Marketing Manager Resume Examples & Samples

Leads the development and delivery of Digital Marketing, processes and technology implementation, as well as reporting and thorough ROI analysis. Develops and integrates all the digital channels and optimizes the mix to ensure superb customer experience while meeting efficiently and effectively the business objectives
Partners with the team members to develop, execute and measure integrated digital marketing campaigns, aligned with business goals and engaging our customers in loyal and satisfying relationships. Collaborates with internal clients to deliver enhanced digital marketing solutions
Provides strategic guidance and develops the members of the digital team to ensure they are staying up to date with changes in the digital marketing space
Lives and breaths KPI's and data driven decision making - expertise in analytics a must
BA/BS in major in business or technical field or equivalent professional experience preferred
Minimum of 4 years of progressive experience in Marketing including Digital Channels
4-8 years’ experience in customer-driven digital marketing, advertising, or eCommerce from
Digital Marketing Agency experience a plus
Consumer or technology industries
Experience with Adobe Media Optimizer is a must
Expertise in all aspects of SEM using Google AdWords, Bing Ads and other paid search platforms
Proven track record of creating, optimizing and reinventing campaigns to constantly improve results
Strong Excel skills, ability to manage and update campaigns via bulk upload process
Experience with Adobe Analytics/Omniture and MediaMath are a plus
Strong time management, organizational, planning and prioritization skills
5-10% travel

121

Senior Marketing Manager, Email Resume Examples & Samples

Help define the email touch point strategy cross-functionally
Serve as a subject matter expert for email and lead nurturing email programs, advising Brand marketers on how to develop behavior-driven campaigns that meet business objectives and brand goals
Develop and execute transactional, demand generation, and lead nurturing email programs
Collaborate with various team members on asset and copy creation
Recommend targeting and segmentation strategies for all email programs and campaigns
Work with the Product, Education and Brand Marketing teams to build a comprehensive email strategy to meet goals
Develop and maintain an ongoing email calendar
Work with outside agencies and strategic partners as needed
Implement testing methodologies (e.g., multivariate or A/B testing) within all elements of email marketing to improve conversion rates
Understand the MailChimp brand and the value to our end-users, translating that into email strategies and programs
Lead a team of experienced email professionals - attracting, recruiting, retaining, and developing team members
Develop benchmarks and KPIs for measuring program effectiveness
Analyze program and campaign effectiveness and change as needed to maximize results
Provide ongoing reporting and analytics on program/campaign performance and to leadership
Work with email developers and designers to ensure brand guidelines are continuously followed
Ensure email programs and content resonate and fit target segments
Ongoing management of large email database
Work with Data Science and Operations teams in building ongoing and appropriate data flows

122

Senior Digital Marketing Manager Resume Examples & Samples

7+ years digital media experience
Technical B2B Digital Marketing Experience
Must have experience working with or for an agency
4+ years of Management experience, global management experience preferred
Must be based in the Boston area or New York City
Strong understanding of the latest trends and best practices in online marketing and measurement
Experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
Solid experience with online marketing tools and web-based technologies, including set up and management of programmatic platforms (e.g. DMP, DSP, DCO)
Experience with A/B and multivariate testing and optimizing landing pages and user funnels
Working knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends) and ad serving tools (e.g. DART, Atlas)
Excellent analytical, data driven strategy, and project management skills

123

Senior Digital Marketing Manager Resume Examples & Samples

You are passionate and knowledgeable about content and have extensive Marketing within client, agency or publishing organizations
You are experienced in executing digital, content-led and data driven marketing campaigns that drive profitable customer outcomes
As a an engaging and proven project manager, you have the ability to influence and drive outcomes across a large variety of internal and external stakeholders
As a person you are creative and innovative with exceptional data / analytical
You are solution focused problem solver, resilient with outstanding communication and influencing skills
A tertiary qualifications in a Commerce, Business or Communications discipline will be highly regarded

124

Senior Digital Marketing Manager Resume Examples & Samples

Manage our corporate Web presence, coordinating closely with Product Marketing, Communications, Marketing Operations and other internal stakeholders
Act as the content owner for the corporate site ensuring that our story, offerings, and vision are communicated with a consistent message, value proposition, and voice
Operate as a hands-on contributor as needed, with a focus on content development, copy writing, editing, and publishing new/revised materials
Improve the usability, design, content and conversion on the company website
Collaborate closely with Marketing leadership to evolve and optimize our digital marketing goals, strategies, and tactics
Maintain responsibility for planning and budgetary control of all digital marketing initiatives
Manage and direct our digital marketing activities, including SEO, SEM, and digital advertising
Develop and maintain a digital marketing dashboard to report key metrics of digital performance through conversion to Leads and Sales Opportunities
Minimum of Bachelors degree required, preferably in a marketing or related field
Requires a minimum of 5 years’ B-to-B digital marketing experience preferably in the High Tech, Software, or Life Sciences industries

125

Senior Digital Marketing Manager Resume Examples & Samples

Plan and execute cross channel digital marketing campaigns (e.g. display, content distribution) and working in conjunction with search/ social media team to ensure an integrated plan that aligns with business goals
Coordinate the creation, management, and optimization of digital creative, content, and media plans (e.g. online video, banners, landing pages, publishers)
Measure and report performance of all digital marketing campaigns, and assess against KPI and ROI goals
Identify trends and insights; optimize spend and performance based on the insights
Stay up-to-date with digital media, creative, competitive, and technology developments – provide thought leadership and perspective for adoption
Plan, execute, and measure tests
Evaluate end-to-end customer experience across multiple channels and customer touch points
Consult on campaign tagging and onsite tracking
Strong experience in digital media
German language proficiency a plus

126

Senior Digital Marketing Manager Resume Examples & Samples

Work with business partners to coordinate integrated digital marketing campaigns
Assist in digital promotion initiatives
Oversee and support email and social media campaigns
Assume responsibility with business owners to review content, web pages and ensure accuracy and completeness
Handle and upload assigned content to websites, through various content management systems
Collaborate with the digital team, business owners and IT to fix web production issues
Ensure the websites, emails, and social media posts meet all compliance and legal obligations
Manage efficient removal and/or archival of expired content
Recommend and participate in projects for future digital initiatives
Demonstrate leadership, project management and the ability to prioritize individual work
Manage multiple contending priorities and meet deadlines as needed
You should have at least 3 years experience in digital marketing in a corporate or agency setting
You should have 2 or more years experience using website content management systems, (i.e. Oracle, Drupal or similar tools)
At least 2 years experience with HT
You have experience with SEO and site analytics, preferably Google Analytics
1+ years experience with website integrations, including data, CRM, and other third party applications
Familiarity with email marketing systems, such as Hubspot, ExactTarget or Marketo
At least one year experience with social media
Experience in financial services preferred
Strong organizational, project management skills and attention to detail
Strong communication skills, excellent ability to communicate both verbally and written
Customer focused and a real passion for excellence
A self-starter with a strong work ethic and performance under stress and ability to deliver with a high degree of accuracy
Ability to execute work independently and take initiative
Bachelor’s Degree or equivalent business experience
Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations
Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution
Team Mentality: Partnering effectively to drive our culture and execute on our common goals
Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions
Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage

127

Senior Digital Marketing Manager Resume Examples & Samples

Development and implementation of 7-Eleven digital and integrated marketing and media programs
Lead the creation of insight driven digital program strategies and tactics from opportunity identification through to experience definition
To include paid media, web, mobile, social media, and emerging technology
Responsible for channel and content strategy performance, so will need to lead verification of programs with agencies
Become the subject matter expert on digital, interactive and social technology and help spread best practices among all departments
Liaise and consult with marketing managers on all interactive, mobile and social media programs along with traditional media
Work with marketing managers on category, supplier and promotion specific vendor programs to ensure all marketing initiatives have a strategic, integrated and cutting-edge digital component
Manage budget, hours and project priority. Review and negotiate project costs for incremental programs
Management of content for 7-Eleven.com, 7-Eleven mobile app and CRM (email, SMS, Push). Position and maintain 7-Eleven as best-in-class digital experience provider
Balance messaging and initiatives between both web and properties
Management and oversight of 7-Eleven social media strategy and initiatives
Set strategic direction and oversee agency on daily social media management and verification
Lead social care/community management team, social listening and insights and, paid and organic content strategy and verification
Work with Marketing and Digital team to increase user base and transactions through exclusive programming, paid acquisition media and partner affiliations
Work with Digital team on implementation of future digital marketing related technology
Education: Bachelors/4 Yr Degree, MBA a plus
Experience: 7-10+ years in Marketing, Traditional and Digital Media, Social Media, Partnership Marketing, Mobile Marketing, Loyalty Marketing, Promotions and Sweepstakes
Proven track record in managing external relationships with agencies, partners and vendors
Must have strong communication and organizational skills as well as the ability to manage multiple projects to meet strategic objectives within specific time and budget guidelines
Previous experience translating customer insights into creative brief for content development and working with agencies to develop contact strategy based on insights
Requirements –strong written and oral communications, strong interpersonal skills, detail orientation, action orientation, project management skills
Previous experience translating customer insights into results driven marketing programs
Experience with Sprinklr or equivalent social management platform

128

Senior Digital Marketing Manager Resume Examples & Samples

Plan, execute, analyze, and recommend video advertising campaigns for Prime Video in the EU
Build an audacious testing agenda to understand the most effective and efficient strategies for video advertising
Partner with CI and tech teams to analyse data, derive insights, and guide our analytics capabilities
Develop analytical framework for strategy development, KPI alignment to business goals, and the valuation of efforts for iterative test and learn growth
Evaluate new ad tech, social/messaging platforms and creative ad formats
Extensive experience in digital advertising
Strong bias for action with ability to prioritize and multi-task
Advanced Excel capabilities, including familiarity with VLookups, Pivot tables, and other such functionalities
Experience in social advertising (Facebook, Instagram, Twitter, Snapchat, YouTube, Tumblr, et al)
Pan-European marketing experience

129

Senior Digital Marketing Manager Resume Examples & Samples

Be responsible for the digital roadmap for the business globally
Drive the Amazon Pay SEO strategy worldwide together with our agency
Lead and run the transition of our websites to a new content management system
Ensure all website content supports the brand and meets the highest quality standards
Help setup and drive effective Paid Search and Email Marketing campaigns
Develop, track and regularly report on critical metrics and operational metrics
Are a self-starter who will thrive in a complex environment where leaders are hands-on
Have an interest in working across several continents and regions
Have hands on experience with running a website and optimising its content
Have a solid background in implementing digital marketing campaigns including emails, paid search and paid social
An entrepreneurial spirit and a real passion for having fun
Demonstrated ability to work backward from customer issues and a passionate focus on solving them
Passion for digital marketing, SEO and website optimisation
5+ years’ experience in leading digital campaigns
Excellent organizational, prioritization and multi-tasking skills
Strong verbal/written communicator with excellent social skills
Experience working within a B2B environment in a marketing, or related role
Have a real passion for ecommerce and/or digital marketing and a track record of delivering excellent results
Attested ability to think strategically and execute methodically
Fluency in English, knowledge of any of these languages a plus: German, Italian, Spanish, French

130

Senior Digital Marketing Manager Resume Examples & Samples

Manage digital experiences in partnership with Product Marketing and Demand Center from inception through execution
Develop long-term strategic goals for digital experiences
Drive and coordinate cross-functional teams of stakeholder, writers, designers, web producers, developers, and QA leads to create and maintain digital experiences
Consult with extended teams on user experience, SEO, SEM, social marketing, optimization, testing, and analytics to deliver measureable and successful digital experiences
Lead and mentor capabilities of web production team members, and may include the management of their work
Contribute to process improvement to maximize efficiencies in creating digital experiences
Requires a minimum of 8 years of digital marketing experience with a Bachelor’s degree; or 6 years and a Master’s degree
Excellent written and oral communication skills with an ability to problem solve, lead, influence, create visibility, and motivate others
Experience working directly with Stakeholders, Creative Services, Web Production, Development, and QA teams
Simultaneously lead and coordinate with others on multiple projects and tasks
Ability to think globally

131

Senior Digital Marketing Manager Resume Examples & Samples

Delivering to Cost per Acquisition and Return on Investment targets, and challenging agencies and partners to deliver digital acquisitions as efficiently as possible
Leading, motivating, developing and providing day-to-day line management for one Digital Marketing Manager
Leading effective measurement and reporting on all campaigns – including developing management scorecards – and carrying strategy and campaign reviews, implementing learning and best practice
Managing a range of stakeholder relationships across Brand & Marketing and Business Banking, as well as with functional partners such as compliance and finance teams, and third party agencies
Keeping up to date on industry developments, and making sure we continue to learn from the latest marketplace innovations
Experience of using testing and continuous optimisation tools
Proven experience of effective risk and budget management
An outward focus on industry developments and best practice, and the desire to pilot innovative ways of driving commercial objectives

132

Senior Digital Marketing Manager Resume Examples & Samples

Owning and leading key Prime Video marketing channels to acquire and engage customers
Defining your channels’ strategies and manage a continuous, meticulously planned and documented testing plan
Writing up proposals, testing roadmaps and campaign reviews, to de delivered up to VP level
Delivering consistent channel growth and performance improvements, against key metrics across 5 regions (and growing)
Forecasting and Deep Diving channel performance and opportunities
Working closely with other marketing teams within Amazon, to ensure key launches and partnerships are supported
Driving the implementation of new, scalable programs- in partnership with Amazon Product teams across the global organization, championing Prime Video EU
Leading a team of high performing digital marketers
A proven Marketer, deeply familiar with the tools and techniques of digital marketing
Ability to think strategically and operationally, delivering the day to day while defining and leading future direction
Highly analytical thinker, passionate about the value of data and compelled to find insight in it
A strong collaborator able to influence broadly, secure buy in and become a preferred partner of key global teams
Experienced in multi-territory campaign management
Experienced team leader with a record of leading high performing teams and developing skills and careers of team members
High effective communicator able to crisply present complex and data rich proposals, both in written and verbal form
A Marketer embedded in the customer, with a history of driving change delivering material benefit to the customer
Bachelor's degree with good/very good results- or equivalent

133

Senior Digital Marketing Manager Resume Examples & Samples

· YoY Growth of Inbound and Chats
· Improvement of Bounce and Conversion rates for Digital traffic on o.com and Cloud.oracle.com
· Increased effectiveness of SEM programs and YoY Improvements

134

Senior Digital Marketing Manager Resume Examples & Samples

Regional Campaign Strategy including
8 years full-time experience in mid-market sales / marketing
IT marketing experience required
Solid understanding of social media and the digital landscape of the future
Experience delivering mid-market messaging using storytelling to define and produce a marketing solution
Ability to identify opportunities for growth
Bachelor’s degree or equivalent in a related field

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