Marketing Business Analyst Resume Samples
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Marketing Business Analyst Resume Samples
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MV
M Vandervort
Margarete
Vandervort
217 Torp Courts
Phoenix
AZ
+1 (555) 611 8244
217 Torp Courts
Phoenix
AZ
Phone
p
+1 (555) 611 8244
Experience
Experience
New York, NY
Marketing Business Analyst
New York, NY
Mertz Inc
New York, NY
Marketing Business Analyst
- Create process workflow diagrams
- Maintain documentation of assigned products
- Create testing plans and provide training related to any changes made to software/new software implemented
- Strong technical aptitude; learns new processes and systems quickly
- Knowledge of SDLC
- Working knowledge of MS Office
- Partner with global marketers, analysts, and developers to translate campaign strategies into workflows and project plans. Coordinate the implementation of each campaign components to ensure on-time and high quality delivery
New York, NY
Digital Marketing Business Analyst
New York, NY
MacGyver Group
New York, NY
Digital Marketing Business Analyst
- Coordinate with executives and other stakeholders to assist in pricing and scoping
- Proactively manage, track and analyze web design and development proposal process; continually looking for improvements and identifying successes
- Manages the implementation of e - commerce marketing programs and analyzes their effectiveness
- Manages the implementation of e-commerce marketing programs and analyzes their effectiveness
- Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the e - commerce goals
- Responsible for owning, maintaining, and prioritizing the product backlog as well as coordinating communications, escalating and facilitating resolution of risks, issues and changes tied to the backlog
- Participate in sprint planning, release planning and forecasting. Works closely with the technology team to develop, test and deliver the defined capabilities and rapidly iterate new solutions
present
Detroit, MI
Regional Marketing Business Analyst, Service
Detroit, MI
Zulauf Inc
present
Detroit, MI
Regional Marketing Business Analyst, Service
present
- Drive analysis on regional marketing campaigns and strategic projects (e.g., LifeNet - customer portal, service sales)
- Knowledge in sales, marketing and business processes
- Project management for strategic projects as part of Customer Strategy 2021
- Drive and manage the Regional Customer Satisfaction Programs to improve overall NPS/ NSI result for AA region
- Responsible for the management, measurement and improvement of KPIs in service sales, online customer interaction, customer loyalty, contract renewal rate, customer and market transparency, installed base retention, service launch and others
- Represent Service Customer Marketing and drive sales related topics with global counterparts for regional sales program e.g. Sales Education, Pricing excellence, COF (Clinical Operational Financial)
- Prepare reports (e.g., pipeline, overdue list, business opportunity, service sales activity, customer satisfaction) as requested by Head of Service Customer Marketing Asia Australia (AA) to be used for Business review and target setting
Education
Education
Bachelor’s Degree in Computer Science
Bachelor’s Degree in Computer Science
Texas A&M University
Bachelor’s Degree in Computer Science
Skills
Skills
- Able to define realistic, specific goals and objectives, able to prioritize and accomplish tasks, ability to multi- task with ease
- Excellent attention to detail
- Strong financial acumen and knowledge of drivers associated to churn & revenue
- Good relationship management skills, able to work across global teams
- Knowledge and direct experience using business intelligence reporting tools. (such as Business Objects, Tableau, etc.)
- Strong inter-personal and relationship development skills, including ability to effectively lead in a matrix-management environment
- Proficiency in Excel and Powerpoint – ability to identify draw conclusions from data and tell the story visually to key internal partners and consumers
- Ability to deal with ambiguity
- Offer excellent customer management, negotiation and communication skills
- Identify and rectify data quality issues across multiple heterogeneous data sources
15 Marketing Business Analyst resume templates
Read our complete resume writing guides
1
Marketing Business Analyst Internship Resume Examples & Samples
- Develop and publish hardware and supplies business reports for the Large Format Production business by product category and customer segment
- Gather insights and understand key business drivers of current performance. The insights will be elaborated with deep understanding of results and close linkages with the regions and rest of functional areas across the GBU
- Support quarterly market share reporting process working with external vendors and HP analytics team in India. Generate and publish WW and region market share reports
- Drive process and tool improvements to increase efficiency and effectiveness
- Support critical business planning activities and senior management reviews
- Support Large Format Production Marketing ad-hoc requests for further insight on business performance
- Create and maintain strong internal partnerships with key stakeholders
- Studying Business Administration or Marketing
- Analytical skills with knowledge of database management tools and excel modeling
- Ability to work effectively cross-company, cross-functionally, and cross-department
- You must have the ability to define and drive project and program efforts forward with minimal supervision
- You must be able to see the big picture and have a firm grasp on the details
- You must be positive, hands-on, resourceful, a critical thinker and a team player
- Must have excellent oral and written communications skills
- Detail-oriented with excellent follow up and organizational skills. Track record of producing measurable results
- Ability to manage multiple priorities and demonstrated team leadership
- You must have excellent capabilities working with Microsoft Excel as well as QlickView interface
2
Internet Marketing Business Analyst Resume Examples & Samples
- Understand, document, and further develop new business requests to the Internet Marketing group
- Develop appropriate wireframes, requirement documents and use cases for all new development
- Facilitate online initiatives across the divisions for consistency of message, corporate branding and site standards
- Work with the Senior Project Managers on implementation and rollout management
- Provide a creative spark and is a resource for brainstorming new, innovative, and competitive Web designs
- Understand the platform capabilities and works to create projects that are successful within those platforms and works with the technology team when additional capabilities are needed
- Become familiar with educational and electronic marketing product marketplace and trends
- Develop solutions to work within constraints of Web Design including variable cost factors
- Help lead process change as directed
- Participates in development of the new workflow for projects that meets or exceeds company performance targets
- Provide project support to Business Analyst as needed
- Minimum 3 years’ experience in one or more of the following areas: new media, multi-media design, information architecture, project management, marketing, or design
- A minimum of 1 year in a business analyst role
- Bachelor’s degree in Electronic Design or a related field
- Web/multimedia/online technical background and knowledge
- An understanding of website standards, content management
- Excellent organizational, time management, and communications skills, with a strong attention to detail
- Ability to create requirements documentation, have strong understanding of the technical and creative process
- Ability to create wireframe, communicate with technical resources and business stakeholders
- Ability to develop and maintain schedules
- Ability to share solutions, innovations from product to product
- Ability to work in a flexible, high pressure, changing, future oriented environment and adhere to deadlines
- Ability to present ideas, both of own work and other contributors; synthesize changes and present new total work
- Proactively works with internal group; interfaces with key stakeholders across business units; has a high level of initiative and follow-through
- Knowledge of educational publishing and trends
3
Digital Marketing Business Analyst Resume Examples & Samples
- With strategic direction in-hand, write and manage all proposals for web design and development
- Identify and document functional and technical requirements for multiple projects on tight timelines
- Stay up-to-date with web technologies, hospitality industry and our team’s standards
- Lead award submission process for our websites, coordinating with award organizations and internal teams as needed
- Experience: 2-4 years working in fast-paced web development and digital marketing team
- Outstanding communication skills (both verbal and written) and acute attention to detail
- Ability to develop positive, professional relationships with our customers
4
Marketing Business Analyst Resume Examples & Samples
- Partner with the business to develop an understanding of business processes, assess end user needs, and evaluate suggested projects
- Collaborate with IT and utilize knowledge of application features to provide solutions that meet business requirements and to resolve questions related to process changes impacting assigned software group
- Drive product roadmaps; assessing the suitability of products and providing direction to software vendors and/or IT to ensure products meet current and future business objectives
- Maintain documentation of assigned products
- Project management experience and/or application support experience
- Strong technical aptitude; learns new processes and systems quickly
- Knowledge of SDLC
5
Digital Marketing Business Analyst Resume Examples & Samples
- Manages projects through the Agile Methodology including analysis, requirements, functional specifications, project communication, training, testing and quality assurance, and project deliverables documentation
- Define audience needs and translate those into requirements, user stories and functional specs
- Participate in sprint planning, release planning and forecasting. Works closely with the technology team to develop, test and deliver the defined capabilities and rapidly iterate new solutions
- Identifies digital solutions that are aligned with strategic goals
- Ability to effectively adapt to rapidly changing technology and apply it to business needs
- Exchange-Traded Fund (ETF) or investment industry experience a plus
6
Senior Marketing Business Analyst Resume Examples & Samples
- Provide ongoing system support; making decisions related to products and issues, identifying those issues that need to be escalated
- Create process workflow diagrams
- Create testing plans and provide training related to any changes made to software/new software implemented
- Project management experience and/or application support experience with working knowledge of waterfall and agile methodologies
- Experience creating business requirements documents and process workflow diagrams
- Ability to work independently, handle multiple priorities, and solve complex problems
7
Marketing & Business Analyst Resume Examples & Samples
- Bachelors Degree and hands on marketing experience, preferably in the A/E Industry
- 3-5 years relevant experience
- Ability to work with teams to establish client development plans and successfully implement pursuit strategies
- Adobe InDesign and MS Office products experience (including Word, PowerPoint, Excel)
- Strong creative design skills and use of other media in marketing proposals, presentations and related collateral materials
- Strong organizational skills with ability to handle several tasks, prioritize demands coming from multiple people, and meet deadlines
- Strong analytical skills with ability to identify and execute innovative business and technology solutions to support program team requirements
- Quick, self-starter with a customer-oriented personality and the ability to handle concurrent assignments while maintaining quality
8
Marketing Business Analyst Resume Examples & Samples
- Advanced degrees in a quantitative discipline or an MBA
- Three plus years’ experience in business intelligence and/or web analytics supporting an e-commerce, B2C, B2B, or lead-generation website
- Three plus years of working with standard clickstream analytics tools such as: Google Analytics, Adobe Analytics (Omniture), Coremetrics, WebTrends etc
- Advanced skills with Microsoft Office (especially Excel), SFDC and Marketo
9
Interactive Marketing Business Analyst Resume Examples & Samples
- Five years of business analysis experience related to technology development projects, including knowledge of systems development life cycles and deliverables
- Excellent communication skills with ability to convey complex topics to both business and technology audiences
- An analytical mind with strong organizational and problem-solving skills
- Ability to work independently and within a team, build relationships, interact effectively with business partners, vendors and off-shore and to recognize when to escalate issues
- Excellent leadership, interpersonal, and motivational skills
- Able to effectively manage multiple and varied assignments
- High level of computer literacy with spreadsheets, word processing and database software and/or business systems (Word, Excel, PowerPoint, MS Project, Visio). Quality Center, Sharepoint a plus
10
Digital Marketing Business Analyst Resume Examples & Samples
- Collect, analyze, and gather requirements for our digital products
- Develop affiliated programs designed to increase exposure to and business from the target audience
- Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the e-commerce goals
- Manages the implementation of e-commerce marketing programs and analyzes their effectiveness
- 4 years of experience in a Marketing role
- 4 years of experience as a Business Analyst within a matrix organization
- 2 years SDLC experience
- 4 years of experience Analyzing collecting and documenting requirements
- 4 years of experience with Microsoft Office (Excel, Word, Power Point, Outlook)
- Excellent Verbal and Written Communication skills
- Experience working within a Digital Ad Agency setting
- Professional writing, editing, intranet and social media (i.e., blogs, pod casting, etc.) experience
- Health care experience
11
Marketing Business Analyst Resume Examples & Samples
- Partner with global marketers, analysts, and developers to translate campaign strategies into workflows and project plans. Coordinate the implementation of each campaign components to ensure on-time and high quality delivery
- Identify best practices and leverage technologies to improve prospect experience, lead funnel conversions and campaign ROI
- Drive lead data quality improvement through on-going process enhancement and automation. Coordinate email and landing page QA process. Investigate issues related to lead capture, cleansing, assignment, and attribution
- Capture and document business requirements for system enhancements from global marketing team. Collaborate with IT and or outside vendors to brainstorm and evaluate solutions that meet current and future business objectives
- Provide ongoing system support for content management, web analytics, email marketing, project tracking and other tools; conduct trainings and provide ad hoc support to global marketers
- Help the design and execution of A/B and multi-variate testing; synthesize and communicate insights / recommendations
- 3-5 years of experience as a Business Analyst, Project Manager or Campaign Manager in marketing / lead generation
- Hands on experience with web analytics, digital content management and marketing automation tools required; power user of Excel; experience with SQL and scripting languages preferred
- Project management experience with working knowledge of waterfall and agile methodologies, and expert in creating business requirements documents and process workflow diagrams
- Demonstrated leadership and self-direction, capacity for learning new systems and skills quickly, and willingness to share knowledge and teach others
- A Bachelor’s degree in Computer Science, Operational Research, Economics, Marketing, or equivalent combination of education/experience
12
Manager, Marketing Business Analyst Resume Examples & Samples
- Requires knowledge and skills normally acquired through completion of a Bachelor's degree (B.A./B.S.) in life sciences or molecular biology background. MBA required
- 9+ years of experience with 3-5 years in clinical molecular diagnostics industry with focus in infectious disease, and/or external consulting (preferred)
- Experience with IVD MDx systems, complex selling cycles in clinical lab diagnostics and automation desired
- Experience in strategic alliance and M&A diligence a plus (>$100M)
- Demonstrated knowledge of MDx technologies, applications, and markets. PCR knowledge and experience at a minimum, with understanding in the any of these areas a plus - genomics/oncology, sequencing, companion diagnostics, life sciences
13
Marketing Business Analyst Resume Examples & Samples
- Demonstrates and applies knowledge of website analytics tools, HTML, CSS and JavaScript
- Experience with Adobe Marketing Cloud a plus
- Ensures that developed solutions meet the company's strategic and tactical business needs, client and business stakeholder needs, and fit well with the platform or product for which they are built
- Manages and maintains site presentation, interface design, information architecture, URLs and subdomain names, template development/customization and implementation
- Defines site strategy and purpose: user needs; business and support needs; communication and marketing needs; budget and resources; publishing policy and process
- Initiates and approves new developments
- Experience working closely with an IT development team to define and drive requirements, test development work, etc
- Represents the client or business stakeholder to the IT development team
- Deploys and instruments web content
- Measures the impact of changes to content, applications, networks and infrastructure
- Ensures standard operating process and procedures are developed and maintained while overseeing multiple projects
- Bachelor's degree in related technical major (e.g. CS, CIS, IS, etc.), or equivalent work experience, preferred
- 4+ years experience in related field preferred
- Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
- Completes work independently; receives general guidance on new projects
- May act as a mentor to less experienced colleagues
14
Marketing Business Analyst Resume Examples & Samples
- Partner with business units to elicit detailed functional / business requirements from internal stakeholders
- Communicate detailed requirements and produce solution proposals, business process designs and business system designs that support business needs
- Collaborate with developers / vendors to understand designs and validate the software solution will satisfy associated business needs
- Conduct functional testing of application features / enhancements
- Support change management requests by means of: analysis, requirements gathering, functional design specification, testing, training and documentation of CRM processes
- Create and deliver documentation as necessary to ensure proper use of changed and newly implemented processes
- Clearly convey requirements in a visual format that can be easily understood and leveraged for internal messaging and awareness
- Analyze, investigate, follow-up, and/or route questions and CRM service desk tickets as they arrive via the support queue
- Perform software configuration changes to support business processes
- Work closely with management to prioritize business and information needs
- Process user feedback and deliver to the core team
- Contribute to the vision and evolution of the ongoing CRM roadmap
- Provide input to CRM Project Manager concerning status reports and project milestone tracking
- Assist in coordinating project activities and deliverables among team members and stakeholders
- Contribute to organization-wide CRM training efforts
- Perform ongoing data cleansing and enrichment to ensure long term data accuracy and relevance
15
Digital Marketing Business Analyst Resume Examples & Samples
- Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the e - commerce goals
- Manages the implementation of e - commerce marketing programs and analyzes their effectiveness
- Marketing experience in a matrix organization
- 2+ years SDLC experience
16
Marketing Business Analyst Resume Examples & Samples
- Contribute to the overall Web Experience Manager (WEM) Strategy, Planning, and Prioritization with Executive sponsors, Senior Management (Business & IT), non-Marketing Product Owners, PMO, IT, etc
- Lead/Contribute to the WEM Marketing Strategy & Planning including Globalization Strategy, Planning & Execution, Innovations, and high level capabilities roadmap
- Must be a competent decision-maker who can inspire and motivate others
- Proactively uncover opportunities for growth and areas of improvements with competitive intelligence, industry best practices, or from sheer creativity
- Define, implement & optimize internal processes & tools to ensure maximum team output
- Bachelor's Degree in Science or Business or equivalent experience
- 5 years of experience as a Business Analyst
- 3-5 years of experience with Web Content Management systems; preferably, Adobe CQ/AEM
- Mastery of "Human Engineering" - the ability to communicate, negotiate, and lead
- Proven ability to work effectively with a cross-organizational team
- Creative problem solver
17
Hotel Marketing Business Analyst Resume Examples & Samples
- Bachelor’s degree, preferably in finance, business, or related field plus 2 years of experience working in a business environment with 1 year of experience in marketing
- OR 4 years of experience working in a business environment that includes 2 years of experience in marketing
- Proficiency with MS Outlook, Excel and PowerPoint
- Familiarity with MS Access preferred
- Hotel / Travel industry knowledge preferred
- Excellent oral/written communication skills to communicate internally
- Good critical thinking skills
- Ability to maintain and communicate a high set of competitive-intelligence ethical standards, ensuring that all intelligence is gathered from appropriate sources and employs appropriate collection methodologies
- Ability to set priorities and work in a fast-paced, multi-project environment
- Ability to interview and interpret complicated / vague and technical requests from stakeholders, translating these requests into customer-centric, value-based marketing tools
- Ability to analyze data from a variety of sources
- Ability to manage time and prioritize workload efficiently
- Ability to work independently and as a team player
- LI-SR
18
Marketing Business Analyst Resume Examples & Samples
- Define configuration specifications and business requirements
- Perform Quality Assurance
- Define reporting and alerting requirements
- Own and develop relationship with partners, working with them to optimize and enhance our integration
- Help design, document and maintain system processes
- Communicate key insights and findings to product team
- Constantly be on the lookout for ways to improve monitoring, discover issues and deliver better value to the customer
- Verify and reconcile data that has been entered into the system and educating users on how to correctly enter that information initially
- Conducts or coordinates user acceptance, performance stress regression and integration testing; makes changes and corrections as needed
- Requires strong interpersonal skills including the ability to work well on a team, share and collaborate on projects, help develop technical and strategy items
- Requires ability to conduct business in a professional manner and have ability to interact with all levels of organizations, partners and vendors
- Demonstrated planning and organizing ability, can prioritize work activities; uses time efficiently
- Ability to multi-task between concurrent assignments, prioritizes effectively, and work in fast paced organization
- Strong communication skills and ability to work in a fast paced environment
- Should exhibit creativity and resourcefulness
- Able to take calculated and bold initiatives to meet the expectations of clients effectively
- Should have excellent effectual communication skills
- Should be able to communicate the insight and ideas effectively
- Should have equally effective people skills to deal with clients
- Self-confident and outgoing personality
- Should be an expert in forwarding thinking, market research, and should possess problem-solving skills
- Ability to listen to intended details attentively
- Knowledge of full application lifecycle, development and project design tools and methodologies
- Excellent communication skills including written and verbal; ability to present ideas clearly and concisely
- Experience with testing scripts and system testing a plus
- Experience with business process and/or workflows required
- Experience with use cases a plus
- Experience working with diversified stakeholders and understanding the project needs
- Understanding of platform integrations, a plus
19
Marketing Business Analyst Resume Examples & Samples
- Provides research, data analysis, expense tracking, report generation, and product knowledge support to internal and external clients
- Researches trends and best practices to determine an appropriate course of action with regard to product ideas, services, project management, and operational processes
- Works with data systems or enterprise-wide tools as well as industry tools to gather data
- Accountable for accuracy and up to date information which may include expense tracking, financial data analysis, reporting requests, and project costs
- Performs other responsibilities as needed
- Experience with analytical tools (ie. spreadsheets, word processing, database)
- Ability to clearly communicate information through an appropriate method; reads and interprets complex information; talks with clients and listens well
- Basic computer skills (i.e. Microsoft Word, Excel)
- Must reside in the greater Baltimore or Washington DC metropolitan area
20
Regional Marketing Business Analyst, Service Resume Examples & Samples
- Responsible for the management, measurement and improvement of KPIs in service sales, online customer interaction, customer loyalty, contract renewal rate, customer and market transparency, installed base retention, service launch and others
- Responsible for the marketing dashboard landscape, including requirements gathering, development, maintenance, update, verifying, and rollout of dashboards e.g. based on QlikView, SAS, others
- Prepare reports (e.g., pipeline, overdue list, business opportunity, service sales activity, customer satisfaction) as requested by Head of Service Customer Marketing Asia Australia (AA) to be used for Business review and target setting
- Represent Service Customer Marketing and drive sales related topics with global counterparts for regional sales program e.g. Sales Education, Pricing excellence, COF (Clinical Operational Financial)
- Drive and manage the Regional Customer Satisfaction Programs to improve overall NPS/ NSI result for AA region
- Drive analysis on regional marketing campaigns and strategic projects (e.g., LifeNet - customer portal, service sales)
- Understand the business challenges; use the internal and external data to gain actionable insights and concise recommendations (e.g. Increase the efficiency of marketing spend and optimization, ROI on customer satisfaction measures, creating lead generations)
- Collect, analyze, monitor Asia Australia customers market trends and requirements, competitive environment, customer portfolio benchmark, proof point against competitor and deliver the consolidated results to Head of Service Customer Marketing Asia Australia
- Project management for strategic projects as part of Customer Strategy 2021
21
Marketing Business Analyst Resume Examples & Samples
- Ability to partner with to define Go-to-Market strategies in support of the quarterly planning process for Add-a-Line / Base Growth marketing campaigns
- Ability to obsessively leverage data to inform decision-making and assess and improve marketing performance
- Ability to regularly identify insights and make strategic recommendations. Ability to enhance and refine go-to-market strategies through a strong understanding of current subscriber trends, pricing dynamics and customer needs
- Ability to define campaign marketing strategy and messaging and positioning
- Ability to work effectively in a heavily cross-functional, fast-paced environment, working across our internal and external stakeholders. Ability to manage and react quickly to changing market conditions and dynamic competitive landscape
- Bachelor's degree and eight years related work experience or twelve years related work experience post high school
- Five years data analysis experience
- Five years experience leading processes and teams
22
Marketing Business Analyst Resume Examples & Samples
- Measuring the overall impact of Gross Add driving consumer acquisition programs, both during offer strategy development and campaign measurement
- Identifying key business performance trends and insights
- Leveraging insights to support offer analysis and strategy development
- Strong analytical skills and ability to analyze data and identify business performance trends, pull out key insights, draw conclusions and use to identify areas of opportunity and weakness in strategy
- Regularly develop and provide to business owners key trends and performance analysis to directly aid in and influence offer strategy development
- Strong communication skills and experience in preparing material for senior executive level presentations
- Strong inter-personal and relationship development skills, including ability to effectively lead in a matrix-management environment
- Must enjoy working in a fast-paced, dynamic environment and be flexible, nimble and responsive to changing business conditions
- Proficiency in Excel and Powerpoint – ability to identify draw conclusions from data and tell the story visually to key internal partners and consumers
23
Marketing Business Analyst Resume Examples & Samples
- Develop effective Problem Statements
- Create Project Charters and assist in presenting Project Proposals
- Assist in cost/benefit analysis and process modeling
- Perform as-is and to-be analysis
- Provide recommendations for process and system improvements
- Negotiate Project Scope, Schedule, and Resource requirements
- Implement projects using PMLC and SDLC methodologies and practices
- Gather and document business, functional, and reporting requirements
- Compose effective cross-team and inter-departmental communications
- Document and deliver effective end user training
- Define system supportability and assist in providing long-term production support
- Build, develop, and grow any business relationships vital to the success of the project
- Anticipate and mitigate project risk, document decisions, manage change
- Identify and resolve issues and conflicts within the project team
- Propose innovative operational changes including people, processes, and systems
- Experience working with globally distributed teams
- Experience with SQL, web technologies, and databases
- Exceptional project management skills and experience
24
Marketing Business Analyst Resume Examples & Samples
- Bachelors Degree in Marketing, Business Administration, Finance or Management
- 2-3 years business experience
- Estimated travel up to 20%
- Strong communication, analytical and presentation skills
- Strong interpersonal and collaborative skills
- Good organizational skills and ability to manage multiple projects with attention to detail
- Leadership/Management/Coaching
- Influencing for impact
- Multi-tasking
- Establishing trust and credibility
- March 7, 2017
25
Product Marketing Business Analyst Resume Examples & Samples
- 4 year college degree in Marketing/Business/ Technical. Ideally an MBA
- Knowledge of general marketing function
- Knowledge of product marketing fundamentals
- 2 years Marketing experience
26
Marketing Business Analyst Resume Examples & Samples
- Provide accurate demand sales and discount forecasts for upcoming weeks and quarters
- Lead the budgeting process to produce annual sales budgets
- Evaluate new business opportunities, promotional events and Eastbay initiatives and make recommendations on impact to the Brand. Assist the Eastbay Marketing Director in the analysis of the results of these opportunities
- Responsible for the promotional cadence and sales impact of the Eastbay quarterly sales packet
- Update weekly, monthly & quarterly reports as well as other ad hoc reporting as warranted to better support the business
- Bachelor’s Degree (B.S.) in Marketing, Finance, Economics or Math
- Three to five years related experience and/or training; or equivalent combination of education and experience
27
Marketing Business Analyst Resume Examples & Samples
- Demonstrate the value of big data and analytics to Clients and internal Sales teams by going beyond intelligence to proactive insight about IMDb’s movie and TV fans to unlock adverting opportunities around great entertainment content
- Understand the broader context of the Entertainment Industry to leverage data mining, model building, and other analytical and predictive techniques for customer segmentation and optimizing editorial content
- The quest for new uses of IMDb data sets: partnering with studios to create things like new movie tracking methodologies or working to deliver data-based narratives to non-entertainment marketers about the value of IMDb’s audience
- Interface with other technology teams to extract, transform, and load data from a wide variety of data sources
- Continually improve ongoing reporting and analysis processes, automating or simplifying self-service support for secondary datasets
- Develop and maintain internal products (dashboard, newsletters) that consolidate client-facing data from multiple sources to provide actionable sales and marketing insights
- Degree in Computer Science, Engineering, Math, Statistics, Bioinformatics, or related discipline
- Interest in working in the Entertainment space, with a deep love of TV and Film
- Advanced knowledge of and experience with data analysis
- Advanced proficiency with statistical modeling
- Experience in data mining, ETL, etc. and using databases in a business environment with large-scale, complex datasets
- Experience with at least one scripting language (Perl, Ruby, PHP, etc.)
- Knowledge and direct experience using business intelligence reporting tools. (such as Business Objects, Tableau, etc.)
- Masters or PhD in Computer Science, Engineering, Math, Finance, Statistics or related discipline
- Proven ability at looking at solutions in unconventional ways. Sees opportunities to innovate and can lead the way
- Top notch communication (verbal and written) and interpersonal skills to convey key insights from complex analysis in summarized business terms and an ability to effectively communicate with technical teams
28
Marketing Business Analyst Resume Examples & Samples
- Reconciling, monitoring and analysing the business by preparing, using and providing segmented pipeline, forecast, target and revenue reports to the Sales leaders and Sales Managers
- Delivering analysis for the regular business reviews that management has with the Field
- Providing detailed analysis on key products and sales markets
- Analysing pipeline progression to ensure to flag pipeline that is at risk and needs to be progressed at the right time to the right people
- Be an expert on SI business intelligence dashboards. Work to ensure regional business scope is up to date and the pipeline data is accurate on SI. Provide ideas to Business Intelligence team on enhancement requests
- Delivering training to regional management on SI dashboards ensuring all managers know how to retrieve key information on a self-service basis
29
Marketing Business Analyst Resume Examples & Samples
- Champion the consumer and the consumer’s experience throughout the sales and product development processes
- Define and drive enhancements to the consumer online sales and service experience, oversee UI/UX initiatives
- Oversee UI/UX initiatives to ensure consumer focus
- Develop product positioning and messaging that differentiates our products in the market
- BA/BS required – Master’s degree in related area preferred
- At least 10 years of experience in marketing, product marketing, or product management
- Demonstrated track record of relevant achievement in online experiences
- Interest in emerging online UI/UX trends that affect Brightstar Device Protection’s subscribers
- Must be able to travel up to 35% domestic & international as required to form relationships with internal, third party partner, and Client contacts as relevant
- Strong written/verbal communication and meeting facilitation skills
- Proven analytical, problem solving, prioritizing, and decision making abilities
- Demonstrated project management skills – particularly identifying tasks, tracking progress, and celebrating success
- Track record of meeting multiple deliverables within tight timeframes
- Ability to see the big picture and develop creative long-range strategies while attending to details
- Excellent rapport-builder, open to direction and a collaborative work style with commitment to get the job done
30
Marketing Business Analyst Resume Examples & Samples
- Identify, quantify and respond to product changes as well as changes within the business and marketplace that impact customer retention
- Collect and analyze data, with the ability to draw conclusions and recommend actions
- Design a valid test campaign (i.e. test and control) and identify the relevant KPIs to evaluate the true impact
- Develop and execute projects in support of retention and engagement from end-to-end, including the ability to manage the projects
- Be the liaison to IT to develop new functionality
- Write requirements and evaluate vendors against requirements
- Ability to understand both front-end (Care and Sales) processes and back-end processes (Operations) to creatively solve problems and develop the operational aspects of customer-impacting programs
- Develop and structure business cases. Estimate and draw on logical frameworks to predict impacts of decisions/projects
- Manage forecasts/budgets
- Ad hoc financial analysis and reporting support
- Strong financial acumen and knowledge of drivers associated to churn & revenue
- Self-starter that requires minimal direction/supervision
- Ability to manage cross-functional projects
- Strong communication and presentation skills (verbal and written)
- Methodical thinker – ability to bring rationale and structure to nebulous, unorganized information
- Able to define realistic, specific goals and objectives, able to prioritize and accomplish tasks, ability to multi- task with ease
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Digital & Marketing Business Analyst Resume Examples & Samples
- For projects, captures customer business and builds out functional requirements, defines reporting needs, conducts tests and conveys the results to the team to derive an acceptable solution
- Ownership of deliverables in a business/systems analyst role through all stages of SDLC including gathering and understanding requirements, technical specifications, design, and architecture
- Ability to take non-technical business requirements and design technical solutions
- Interface and communicate effectively with business partners and peers within IT
- Ability to develop delivery dates for tasks and to deliver on those dates
- IT documentation requirements
- Experience gathering business requirements and formulating technical solutions
- Strong organization, decision-making, task management, and priority management skills
- 5-10 years in Business System Analyst role
- 4 to 5 years experience with web based applications a plus
- Knowledge of / some experience with relational databases (SQL Server, Oracle) a plus
- Experience working with onshore/offshore model a plus
- Experience with insurance specifications a plus
- Advanced skills - Spreadsheets (Excel) , project server, User cases as plus
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Marketing Business Analyst Resume Examples & Samples
- Ability to manage multiple priorities simultaneously
- Effective written and verbal communication
- Customer oriented
- Ability to work well under pressure, to deliver with high volume workload and not be afraid to "roll up your sleeves"
- Enthusiastic team player with a strong drive to create a positive work environment
- Proficiency in Excel
- Some SQL knowledge
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Retail Marketing Business Analyst Resume Examples & Samples
- Bachelor's degree or four years related work experience post high school
- One year reporting experience
- One year data analysis experience
- Familiarity and comfort level in working in a matrix-managed work environment
- Demonstrated oral and written communication skills as well as solid, analytical, program solving, and decision-making skills. Strong attention to detail a necessity
- This position based in Overland Park, KS. No relocation funds are available
- Be well-versed in all Microsoft Office software, particularly, Excel, Access and Power Point
- Experience preparing and running reports from multiple sources (including MS Access and client-based applications) used for making business decisions
- Ability to work on and execute a variety of projects simultaneously
- Willingness and ability to act as gatekeeper for significant amounts of detailed information by asking questions to understand an internal client’s needs
- Ability to work independently to solve problems
- Adequately and succinctly relate time sensitive information to key stakeholders
- Ability to prioritize multiple requests and follow through with requests
- Ability to work in a team environment on a long term project while balancing daily reporting and team support expectations
- Ability to work independently as well as within groups
- Analytic attention to detail
- Customer-centric attitude toward job responsibilities
- Flexibility with regard to work environment
- Ability to recognize situations needing immediate attention
- Willingness to always improve
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Marketing Business Analyst Resume Examples & Samples
- Effectively lead/facilitate and document work shops, JADD sessions and meetings
- Challenge existing processes and deliverables, define new or evolve processes and deliverables to improve efficiency and effectiveness of products and services provided to the business
- Effectively communicate (verbal and written) with both technical and non-technical people at all levels in a clear concise manner
- Conduct research and analysis of business requirements, procedures, problems and available technologies to define systems solutions that increase work efficiency and effectiveness
- Creates, maintains and manages business description of user needs, program functions, and steps required to develop or modify systems
- Offer excellent customer management, negotiation and communication skills
- Instill a positive work ethic
- Excellent facilitation and meeting-management skills to solicit participation and input from others
- Excellent spoken and communication skills
- Excellent analysis and assessment of business needs and cross-system impacts
- Proficient in using Microsoft Office Suite including Visio
- Capable in SQL data analysis and programming interpretation
- Excellent team-play skills, able to work in fast-paced environment on multiple projects/jobs concurrently
- 3+ years of experience with and comprehensive understanding of Mortgage Servicing processes and associated Mortgage Lines of Business
- 3+ years of hands-on experience in project initiation and business requirements and analysis with an emphasis on producing clear and concise functional requirements
- 3+ years of hands-on experience in technical analysis and design techniques including use case diagrams, business process flows, data flow
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Senior Marketing Business Analyst Resume Examples & Samples
- Experience (7+ years) working on web development projects -OR- (7+ years in Marketing)
- Strong understanding of industry best practices (ITIL, SDLC, Agile and Waterfall methods, etc.)
- Experience presenting to senior levels in an organization
- Ability to work on cross-functional project teams
- Managing requirements elicitation and testing (QA) processes
- Experience (7+ years) with marketing, web, portal, or mobile applications
- Knowledge in marketing and sales methodologies and industry best practices
- Exposure to data integration projects
- Functional Skills: Marketing Analytics, Marketing Budgets, Campaign Management, Content Management
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Sales & Marketing Business Analyst Resume Examples & Samples
- 3+ years Business Analysis experience/consulting -OR- 6+ years in Sales/Marketing
- Bachelor's Degree in a relevant field of work or equivalent work experience
- Strong understanding of Information Technology industry best practices (ITIL, SDLC, etc.)
- Strong interpersonal skills including
- Experience with Marketing Analytics, Marketing Budgets, Campaign Management and Content Management
- Knowledge of best practices for sales and service enablement, including sales process expertise (lead qualification, budgets), and service processes expertise (customer experience, SLAs)
- Past experience as Project Manager, ScrumMaster or Product Owner
- Managing vendor relationships including on/off shore resources
- Technical Skills including knowledge of the following
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Senior Digital Marketing Business Analyst, VP Resume Examples & Samples
- Documenting ‘as is’ and ‘to be’ processes and business /functional requirement documents, including data flow, business rules, and use cases
- Ensure Agile/Scrum concepts and iterative development principles are adhered to, must be able to be a voice of reason and authority, make the tough calls
- Run daily team Scrum meetings and own ongoing Sprint planning / release planning
- Assist in the change management and QA/Testing phases of the project
- Assist in coordinating business unit subject matter expert meetings in order to solicit and cross-reference business and functional requirements
- Help ensure project team is adhering to project plans and helping to identify and resolve discrepancies
- Minimum 4+ years marketing platform experience
- Deep experience using Agile / iterative and traditional waterfall development
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Marketing Business Analyst Resume Examples & Samples
- Support the analytical needs of Business Marketing using Adobe Analytics (Omniture), Google Analytics, Marketo RCA, SFDC and other digital tools/platforms
- Collaborate with marketing campaign owners and/or external partners to assist with data collection and reporting, and to develop, implement and analyze A/B tests
- Drive core insights from available data to suggest changes that drive improvements in digital execution and sales conversion performance
- Exhibit expertise in A/B testing, CRM, and reporting demand generation metrics across multiple collection points and MEP/CRM latforms etc (e.g., media, web, email, Marketo, SFDC)
- Partner with Digital and other business and functional units to ensure that best practices in metric collection, A/B testing, and decision making are being utilized
- Deliver analysis and actionable insights that covers B2B campaigns (multi-channel), online demand generation, website performance, Marketing ROI, etc
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Retail Marketing Business Analyst Resume Examples & Samples
- Bachelor's degree and two years related work experience or six years related work experience post high school
- Two years reporting experience
- Two years data analysis experience
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Digital Marketing Business Analyst, Associate Resume Examples & Samples
- Help ensure project team is adhering to project plans and helping to identify
- Minimum 1+ years in a large complex banking organization or major consulting
- Concepts in a high pressure environment and has been a scrum master on
- QA Testing experience of applications in a financial services environment
- Experience with marketing tools (Exactarget / Salesforce Marketing Cloud /
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Loyalty Marketing Business Analyst Resume Examples & Samples
- Work with internal teams and agency partners to execute strategic initiatives
- Assist with day to day operations of multiple loyalty programs, including ad hoc requests and projects
- Point person and liaison between Hertz IT and agency technical teams to ensure proper prioritization and timely execution
- Responsible for ensuring technical business requirements for existing and new work are captured and executed against, including QA/UAT and release tracking
- Define and track program operations metrics and KPI’s
- Manage operational and program reviews, generate insights around operational performance
- Other tasks as needed
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Marketing Business Analyst Resume Examples & Samples
- Experience in a fast paced Agile Scrum environment. Experience writing user stories and technical requirement for Marketing Data Mart, Customer database, dashboard and report development projects
- Facilitate business process analysis meetings, requirements elicitation, and brainstorming or JAD sessions -Document processes through swim-lane diagrams, to develop user stories and use wireframes for requirements elicitation
- Create and analyze functional requirements and translate them into technical requirements and specifications for development team -Ability to work with technical teams (developers, architects, QA, infrastructure) to assure specifications are understood and followed
- Ability in building test case scenarios and Supporting quality assurance and user acceptance testing
- Compose system information into clear, readable documents to be used by technical and non-technical personnel
- Communicate effectively orally and in writing and adapt to the needs of the target audience -All other duties as assigned
- Experience facilitating requirement gathering meetings with technical stakeholders in the data warehousing space
- Experience gathering requirements for ETL and data focused initiatives -Experience gathering requirements in a data environment (i.e.: SQL Server, SSIS, SSRS, etc.)
- Experience with SQL to perform business analysis on SQL databases
- Experience with Erwin Data Modeling, etc and ETL SQL queries
- Experience with a large data warehouse focused project (Data Integration, Data Quality), using multiple data sources (i.e. CRM, ELOQUA, Marketing Campaign Systems, Internal databases such as billing and product systems etc ;)
- Experience with Digital data (Adobe Analytics, Google Analytics) a big plus
