Business Analyst, Marketing Resume Samples

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T Langworth

Tomasa

Langworth

9690 Jones Ports

Phoenix

+1 (555) 136 9654

9690 Jones Ports

Phoenix

Phone

p +1 (555) 136 9654

Experience Experience

Boston, MA

Business Analyst, Marketing

Boston, MA

Abshire and Sons

Boston, MA

Business Analyst, Marketing

Develop an operation for forecasting and measuring performance of online and offline marketing initiatives
Perform ad hoc modeling, reporting and business analysis related to existing and potential new products
Develop and distribute insights and reporting to senior marketing managers and the management of their customer portfolios
Develop and execute on first-party research designed to help better identify and understand our target member and segment our marketing campaigns
Work with finance to develop methodology for determining lifetime value of a member and other key metrics
Develop models and forecasts for partnership opportunities and analyze and generate data for use in thought leadership and public relations efforts
Conduct analysis to measure acquisition performance metrics, revenue generated, return on investment and the impact of various marketing activities against business targets

Houston, TX

Business Analyst Consumer Marketing

Houston, TX

Stracke, Kris and Kemmer

Houston, TX

Business Analyst Consumer Marketing

Create and develop test plans that drive incremental business performance, feeding forward key learnings and insight
Proactively identify performance trends around what’s working, what’s not and areas of opportunity
Develop and support attribution efforts that fuel cross channel performance measurement, forecasting and scenario optimization
Provide historical, current and predictive views of marketing metrics to key stakeholders
Makes sound, timely decisions based on adequate information; thinks on his/her feet and thrives in a fast-paced environment
Define, develop and produce comprehensive weekly measurement and reporting plans for existing and new marketing initiatives
Knowledge of different media channels including television, radio and direct mail web and mobile

present

Phoenix, AZ

Senior Business Analyst, Marketing

Phoenix, AZ

Hessel LLC

present

Phoenix, AZ

Senior Business Analyst, Marketing

present

Develop and interpret information that assists management with decision-making, policy formulation, and growth projections
Lead the development, management, and analysis of Marketing KPI’s, standardized operational reports and dashboards to provide visibility into the business, lead-to-sales conversion rates, campaign ROI and trends
Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including channel metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
Create and maintain reports and dashboards around key metrics
Develop key performance indicators
Prepare presentations for senior management
Responsible for data integrity in systems

Education Education

Bachelor’s Degree in Business

Virginia Commonwealth University

Bachelor’s Degree in Business

Skills Skills

Ability to thrive in a fast moving environment
Excellent oral and written and communication skills
Good networking and social skills
A positive approach with an emphasis on collaboration and good execution
Ability to get buy-in and resolve conflicts when working with business stakeholders
Ability to deliver projects in parallel by effective prioritisation
Strong analytical, problem solving and critical thinking skills
Proactive and ‘can-do’ attitude
Experience of working successfully with development teams to deliver bespoke software
Experience of working within an agile, iterative and incremental software delivery methodologies is beneficial

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15 Business Analyst, Marketing resume templates

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Business Analyst, Marketing Resume Examples & Samples

Prepare regular cross-brand financial Marketing reports, ensuring accuracy and seeking ways to reduce time spent by the individual teams. Use the company's G/L system to extract relevant marketing investment data. Submit monthly reports to Corporate per regular forecast cycle. Example reports include: cross-brand marketing investment comparisons, circulation summaries, creative cost comparisons, historical trends, etc. Develop new reports as needed
Manage the circulation planning and reporting tool (PaRCs) ensuring that cost inputs are up-to-date and accurate. Prepare monthly sales and order curves from this tool, publishing them for use across the corporation. Provide historical comparisons when needed. Work with vendor to enhance tool's functionality, adjusting to changing business needs. Maintain in-home calendar and publish monthly
Prepare print and paper forecasts for all brands. Prepare Catalog paper orders. Work with Purchasing and our printer to manage paper inventory. Track and reconcile paper usage and over/under consumption. Quote and source paper and print for non-catalog direct mail programs. Serve as liaison with printer to maximize cross-brand efficiencies. Work with Catalog and Paper Accounting to ensure accurate G/L entries and accruals
Liaison with U.S. Postal Service. Manage all postal permits and payment accounts. Coordinate across brands to ensure we maximize co-mail and special promotion opportunities
Manage monthly Catalog work order process, ensuring accuracy and streamlined operations, working cross functionally and across all brands. Code, process and track invoices
Prepare ad hoc analyses and reports to assist marketers in understanding and managing their businesses more effectively
Identify opportunities to improve current processes, centralize tasks to save time and provide more meaningful information to key decision makers
LI-AB

Business Analyst, Marketing Resume Examples & Samples

Provide analytical support to marketing teams (credit cards, everyday banking, mortgages, personal lending, insurance and wealth management) to support business activities. Prepare initial findings/recommendations for review by senior leaders
Develop and distribute insights and reporting to senior marketing managers and the management of their customer portfolios
3+ years’ experience in analytics, research, strategic & strong problem solving skills
Skills with SAS, SQL and Microsoft Excel preferred
Advanced skills in Microsoft Powerpoint preferred

Business Analyst, Consumer Marketing Resume Examples & Samples

Measure, report and analyze user behavior and marketing channel results across products, channel, platform and other performance segments
Work with marketing channel owners to measure performance of new and existing campaigns
Be an expert in customer data, and help to identify and fill data gaps using internal resources and outside vendors
Own monthly Marketing KPI reports, spend time with marketing stakeholder to ensuring these reports meet the teams’ evolving data needs
Collaborate with other functional teams, (e.g., Desktop, Mobile, Product, Strategy) to understand the impact of analysis across multiple areas of the business
Provide analytical support to PR and Comms teams during major events (e.g. Super Bowl, The Grammys, strategic onsales)

Business Analyst Marketing & Distribution Resume Examples & Samples

Assess and report Top Line results within Marketing, Guest experience & Distribution Central Europe
Analysis of key performance indicator and active alerting role to improve AccorHotels’ Top line performance
Evaluating developments and impacts with regards to direct and indirect distribution channels
Ad hoc analysis and strong involvement in projects related to Marketing and Guest experience
Set-up and implementation of regular follow-up on key performance indicator for AccorHotels brand marketing together with Marketing & Business Intelligence
Being in close coordination with Business Analyst community and actively exchange of needs, opportunities and reflection within Marketing & Distribution
Support of departments with accurate analysis and business cases (e.g. Budget planning, Project management)

Senior Business Analyst, Product Marketing Resume Examples & Samples

Ownership of business intelligence and analytics functions helping drive the growth of our global advertising products website: https://advertising.amazon.com/
Use data to inform marketing, user experience, and development teams on how to connect advertising customers with the best possible Amazon advertising solutions for their needs
Build analysis solutions using clickstream log analytics, Amazon data warehouse SQL queries, data transformations and pivots, reporting, dashboarding
Conduct deep dive investigations into business problems and potential opportunities
Continually improve ongoing reporting and analysis processes, automating or simplifying self-service support for customers
Bachelor's degree in economics, computer science, engineering, mathematics, statistics, or another quantitative field
SQL and Excel skills
Experience with data visualization, reporting, dashboarding, and presentation skills
Working knowledge and application of commonly-used statistical methodologies (hypothesis testing, regressions)
Experience with agile project management
7-10+ years of experience in a business intelligence analyst role with a technology company
Excellent writing and verbal communications ability
Experience with web analytics and clickstream data
Rigorous and attentive program management skills
Demonstrated ability to prioritize autonomously, with a track record of delivering BI and analytics solutions under your own guidance
Experience working in very large data warehouse environments
Familiarity or background with digital marketing
Experience with Salesforce.com
Masters degree in economics, computer science, engineering, mathematics, statistics, or a related field
Experience with Python, Java, or other programming languages
Knowledge of and ability to apply advanced statistical techniques to solve problems of forecasting and prediction

Senior Business Analyst / Marketing Services Resume Examples & Samples

Work with global business stakeholder to understand the commercial goals and drivers, in order to create a shared vision for meeting marketing needs
Elicit requirements and decompose complex problems into coherent features, products and projects within the Adobe platform
Write clear user stories for the development team to deliver marketing requirements
Produce any necessary documentation, for example acceptance criteria on stories and knowledge share documentation within the global Marketing Technology team
Work closely with developers, QA’s and user experience designers to ensure that user stories are clear, concise and complete
Liaise closely with business stakeholder on a daily basis to represent their marketing requirements
Mentor and up-skill other members of the team
Set up best practice ways of working to support delivery
Help to guide the overall development process in order to improve quality and flow of marketing campaigns
Subject matter expertise in analytics and digital marketing measurement
Best practice in digital analytics for all platforms: web, native apps and single page applications
A/B testing experience is preferable
Tableau reporting experience is preferable
Experience in the use of analytics to measure impact of campaigns across social media, web, email marketing and SEO
Experience of working within an agile, iterative and incremental software delivery methodologies is beneficial
Experience of working successfully with development teams to deliver bespoke software
Proactive and ‘can-do’ attitude
Strong analytical, problem solving and critical thinking skills
Ability to deliver projects in parallel by effective prioritisation
Ability to get buy-in and resolve conflicts when working with business stakeholders
A positive approach with an emphasis on collaboration and good execution
Good networking and social skills
Excellent oral and written and communication skills
Ability to thrive in a fast moving environment

Senior Business Analyst Marketing Resume Examples & Samples

Translating business questions into analytic hypotheses, data needs and reporting requirements
Ensuring data-driven decision-making by providing actionable insights drawn from quantitative and qualitative information to help drive business decisions
Performing deep-dives to identify opportunities and develop specific actions needed to improve key performance indicators
Working with marketing and finance teams to optimize the allocation of spend different Marketing channels
Analysing Marketing results, and making conclusions and proposals of how to improve Marketing effectiveness
Developing ad-hoc analysis and reports

Business Analyst, Marketing Resume Examples & Samples

Partner with marketing leads, market managers and finance to develop short- and long- term performance models and forecasts and proactively identify growth opportunities
Work with finance to develop methodology for determining lifetime value of a member and other key metrics
Develop an operation for forecasting and measuring performance of online and offline marketing initiatives
Develop models and forecasts for partnership opportunities and analyze and generate data for use in thought leadership and public relations efforts
Develop and manage the dashboards and reports that enable stakeholders to effectively track key performance indicators such as ROI, App downloads, member activation and revenue growth as well as the key growth triggers and trends
Develop and execute on first-party research designed to help better identify and understand our target member and segment our marketing campaigns
Perform ad hoc modeling, reporting and business analysis related to existing and potential new products

Business Analyst Marketing Execution Analyst Resume Examples & Samples

Lead conversations and consult with multiple partners regarding the various stages of a campaign and provide reports for analysis. Gather and align Requirements to business objective
Building and executing programs to generate lead lists by adhering to business requirements using advanced analytical techniques (SAS/SQL) ensuring error free campaign list production including defining audit reports and campaign segmentation
Verify that all lead lists generated adhere to compliance regulations and high quality control standards by performing rigorous testing and by managing process or system issues during execution to ensure on time delivery
Ensure all lead lists generated adhere to security, legal and compliance regulations and high quality control standards
Help strategists with data pulls and ad hoc analysis to define targeting criteria
Follow standard processes defined for list execution and guide other team members and partners on these as necessary
Identify requests that fall out of standard processes and support senior team members in the development of new procedures
Find and implement new ideas to gain efficiencies or enhance precision within scope of work
Train other team members on skills needed for successful project execution
Professional degree in finances or engineering from a reputable institute
1+ years of experience with SAS and SQL and proven experience working with relational databases like Oracle, Teradata or SQL Server
Proficient in Microsoft Office and Intermediate to advanced use of Excel
Excellent communication skills with advanced level of English
Proven experience with data handling, manipulation, working with large datasets, reporting
Strong problem solving and analytical skills with high attention to detail and accuracy and a sense of urgency to meet timelines
Excellent Time Management ensuring that tasks within areas of responsibility are completed in a timely manner
Ability to collaborate with others or work independently, seeks guidance when needed, initiate action, adapt to change, and to accept challenging assignments
Relevant knowledge of the Financial Services industry
Any certification in SAS
Basic knowledge of UNIX commands
Working experience in the Banking, Financial Services and Insurance industry
Working experience on campaign management tools like UNICA
Experience in marketing campaign execution

Senior Business Analyst Site Marketing Resume Examples & Samples

50% Lead all phases of a project's life cycle including defining the business need, establishing criteria and business requirements, understanding the impact to the business and designing and rolling out the project
25% Serve as a subject matter expert and perform research and/or analysis within assigned projects or category of business
25% Establish and report on metrics of assigned projects or categories to gauge business value

Product Marketing Senior Business Analyst Resume Examples & Samples

Develops recommendation from complex data and business analyses and formulates them into business plans
Drives the construction of highly innovative statistical and financial models to analyze new aspects of business performance
Establishes the metrics required to measure business performance, and recommends the go-forward strategy to address performance gaps
Leads highly complex, time- sensitive market research projects and identifies compelling trends and opportunities for business leaders
Staffs and manages cross- functional teams across the entire span of business planning activities
Drives all aspects of priority projects and makes final team decisions
Develop business plans and proactively identify new opportunities as partners with client business leaders
Develops and drives comprehensive business plan recommendations, based on analysis, emerging trends, and experience
Identifies or develops cutting- edge analytical tools, models, and methods for making key business decisions
Counsels business leaders, recommends approaches for executing high-level strategies and develops creative solutions
Extensive knowledge of research methodology for the most challenging business issues
Ability to leverage new analytical techniques to develop creative approaches and insights
Extensive knowledge of how to analyze business problems using Excel, Access, statistical analysis, and financial modeling
Superior business acumen and technical knowledge within area of responsibility
Excellent verbal and written communication skills, including negotiation and influence skills
Excellent project management skills, including leading large, cross-functional initiatives that impact the organization
Strong leadership skills, including team-building, conflict resolution, and management
Ability to lead multiple, large, time sensitive projects or work streams
Ability to identify emerging trends from market and industry data, and make clear and compelling business planning recommendations

Senior Business Analyst Marketing Execution Analyst Resume Examples & Samples

Lead conversations and consult with multiple business partners regarding campaign strategies and requirements as well as gather and align requirements to business objectives
Translate strategies and requirements into coding, reporting and audit requirements and execute on the campaign requirements using advanced analytical techniques through SAS and SQL
Ensure all lead lists generated adhere to security, legal and compliance regulations and high quality control standards by performing rigorous testing and managing process or system issues during execution to ensure on-time delivery
Follow standard processes defined for list execution and guide other team members and partners as necessary
Identify requests outside of standard processes and support senior team members in the development of new procedures
Strong interpersonal skills with the ability to influence and drive results in a matrix environment
Find and implement new ideas to gain efficiencies or enhance precision within the scope of work
Professional degree in Finance, Engineering or a similar field from a reputable institute
3+ years of experience with SQL and proven experience working with relational databases such as Oracle, Teradata or SQL Server
Basic SAS knowledge
Proven experience with data handling, manipulation and reporting as well as working with large datasets
Be able to collaborate with teams in different functions to understand campaign objectives and business requirements
Strong problem solving and analytical skills with high attention to detail
Keen desire to improve processes, to find ways to wring efficiencies through reengineering and/or automation
High degree of flexibility with the ability to work in a self-directed environment and strong independent, organizational, multi-tasking, and prioritizing skills
Excellent time management skills and ability to work autonomously
UNIX Shell Scripting/DataMart Mainframe experience
Understanding of financial industry terms and jargon
IBM UNICA experience (Campaign Management Tool)
Database marketing experience, response tracking, or reporting and analytics in banking industry or campaign analytics experience in retail or any other industry

Business Analyst, Industry Marketing Resume Examples & Samples

Account segment buying activity and expansion opportunity
Buying behavior profiling of Industry accounts in coverage segments (i.e. largest to smallest)
“Full funnel “ analysis, from IBM sentiment and engagement to quantity and quality of pipeline
Insights on IBM’s sales routes (e.g. marketing lead win rates, win sizes, YTY performance)
Top offerings generating quality leads and sales wins
Create standard KPIs with executive management supporting how ROI is define
Analyze marketing data for programs owned by Global Markets Marketing and for all other marketing programs supporting the Industries
Prepare reports of findings and recommendations, illustrating data graphically and translating complex findings into simple outcomes and actions
Collaborate with other marketing and sales operations professionals to develop state-of-the-art models/tools for planning, forecasting and tracking trends and results
Participate in team and executive meetings to provide information and proposals concerning the improvement of marketing effectiveness and business results
Contribute to design, development, and maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key marketing decisions
3+ years sales or operations experience
3+ years experience demonstrating proficiency with data systems and analytical software,
3+ years experience demonstrating data presentation and visualization skills
This role is located in Armonk, NY
Must be able and willing to travel to both Armonk and New York City for meetings with Industry Marketing executives and team members
Strong data analytics skills and ability to turn data into actionable information
Experience defining new reporting formats
Knowledge of common marketing and sales data sets
Ability to use data systems to run reports
Experience / knowledge with data analysis software
Effective written/verbal communication and visual presentation skills

Senior Business Analyst, Marketing Resume Examples & Samples

Minimum of 7 years of experience as an IT Business Analyst, with at least 2 or more years supporting and administering a marketing automation solution such as Eloqua, Marketo, Salesforce.com
Proven problem resolution and analytical skills with keen attention to detail
Ability to multi-task, effectively prioritize and adapt quickly to change in high pressure situations with minimal supervision required
Excellent customer service skills with a demonstrated record of exceeding customer expectations
Solid business acumen; ability to understand and anticipate business needs in order to provide appropriate solutions
Excellent cross-functional collaboration skills and the ability to influence stakeholders
Strong team player with excellent listening, interpersonal, facilitation, written, oral and communication skills; ability to effectively communicate concepts in both technical and user-friendly language to management, peers, staff, and other employees so that issues and solutions are understood
Strong technical, problem resolution and analytical skills; able to multi task and prioritize effectively
Experience using technology to work efficiently with large datasets, i.e. Excel pivot tables, MS Access, etc
Experience working with cross-functional, globally dispersed teams
Demonstrated experience working with Agile Methodology
Marketo/Salesforce.com certification preferred
Administration experience in Eloqua and Salesforce technology based solutions
Experience with campaign creation, lead generation, lead scoring and nurture flows
Experience with dynamic HTML web pages including the use of CSS, JavaScript and JQuery

Marketing Automation Business Analyst Resume Examples & Samples

Critically evaluate business situations, proposed solutions, and information gathered from multiple sources; reconcile conflicts, decompose high-level information into details, abstract up detail-level information to formulate a general summary, separate true needs from nice-to-have features, and distinguish actual requirements from solution ideas
Identify requirements through interviewing stakeholders, conducting requirements gathering workshops, evaluating business processes, collecting user stories, examining scenarios and use cases, and analyzing business and workflow inputs
Lead requirements analysis and verification. Ensure requirement statements are complete, consistent, concise, comprehensible, traceable, feasible, and unambiguous, and that they conform to standards
Manage and prioritize projects to customize, evolve, and extend MathWorks marketing automation platform, Oracle Eloqua
Define exchanges of data between Oracle Eloqua and other internal systems, and understand the role the data plays in MathWorks business practices
Manage communications to project stakeholders and across adjacent teams; including requirements, options, bugs/outages, resolutions, critical dependencies, project status updates, etc
Proactively collaborate with internal customers to analyze business opportunities, needs, and requirements, and suggest improvements to the marketing automation platform and related systems
Work independently with business users and developers to define concepts
A bachelor's degree and 7 years of professional work experience (or a master's degree and 5 years of professional work experience) is required
Solid experience with marketing and/or sales technology; preferably Oracle Eloqua and Salesforce.com
Understanding of demand generation business practices, operations, models, and strategy, and is able to identify the contribution of people, processes, and systems to an outcome
Understanding of relational databases and data collection, integration, processing and management practices. Experience with querying tools and/or languages such as Business Objects or SQL preferred
Accomplished project manager
Ability to align business requirements with technical solutions, and to translate technical concepts for a non-technical audience
Familiar with Agile development processes (Scrum)
Excellent problem solving and troubleshooting skills, strong attention to detail, and process oriented
Strong written and verbal communication skills. Able to work both independently and as a part of a team

Business Analyst Marketing Resume Examples & Samples

BS/BA required
Minimum 2 years of experience in a business analyst or marketing analyst role
Comfortable with analyzing data and working in Excel. Experience with SQL and BI tools such as Qlik strongly preferred
An aptitude for creating repeatable processes
Strong information organization, communication, and presentation skills
Experience in a fast-paced environment or a consumer start-up preferred
Strong attention to detail with the ability to distill insights quickly and clearly
Interest and/or experience in financial services preferredWINNING WAYS

Senior Business Analyst, Marketing Resume Examples & Samples

Develop and interpret information that assists management with decision-making, policy formulation, and growth projections
Create specifications for reports and analysis based on business needs and required data
Analyze data from various sources to compile a comprehensive picture of the overall business
Ability to extract meaning and suggest action items from data
Prepare presentations for senior management
Ensure accuracy of data and reporting
Develop key performance indicators
Evaluate analytical tools
Responsible for data integrity in systems
Create and maintain reports and dashboards around key metrics
Ability to work in multiple systems, such as: OBIEE, QlikView, Tableau, SFDC, Oracle Sales Cloud, Eloqua, and others as needed
Build reports and dashboards to provide visibility in marketing campaign results and measure campaign effectiveness, including channel metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
Lead the development, management, and analysis of Marketing KPI’s, standardized operational reports and dashboards to provide visibility into the business, lead-to-sales conversion rates, campaign ROI and trends
Evangelize the relationship between marketing spend and revenue and support a predictable model that can be used as a key strategic lever to scale the business
BA or BS degree in Business, Math, Economics, or related field
Minimum of 8+ years of experience analyzing data, creating financial and sales models and the ability to use data to drive insights and decision-making
Proven technical, analytical, and quantitative skills coupled with effective communication skills (verbal and written) that enable translating complex data and/or issues into productive. discussions/actions at the executive and operational levels
B2B Software industry experience strongly preferred
Eloqua, Salesforce.com and/or Oracle Sales Cloud experience strongly preferred
Business Intelligence application experience
Demonstrated analytical modeling and data optimization experience
Experience preparing and presenting reports for senior management
Ability to communicate clearly and effectively to all levels of the organization, including executives
Ability to work in fast-paced, high performance environment
Experience working with best practice marketing attribution models
Advanced skill set with Microsoft Office with a high degree of proficiency in Excel and PowerPoint

Senior Business Analyst, Marketing Systems Resume Examples & Samples

Proactively communicate and collaborate with vendors and internal customers to analyze information needed and functional requirements desired to deliver tag/pixel implementation. Act as liaison between the business units, engineering and reporting teams to ensure the right data is captured during the tag/pixel implementation
Leverage javascript skills to configure tags and pixels on the site. Work with QA teams to validate configuration. Understand web development to ensure that all tagging and tracking are implemented correctly
Elicit and document business systems requirements using interviews, document analysis, requirement reviews, use cases, scenario analysis, business analysis and workflow analysis. Documentation includes but is not limited to user stories, project plans, business requirements, business process flows, and test scenarios
Provide web development teams with required project specifications tracking requirements, data layer specifications and testing scenarios
Successfully engage in multiple initiatives simultaneously. Manage and keep track of all open issues and ensure issues are resolved in timely manner
Provide technical expertise for Analytics systems, with concentration on Google Analytics, to drive towards consistency in delivery
Consistently demonstrates regular, dependable attendance & punctuality
Bachelor’s Degree in related field
Experience working with third party technology vendors, agencies, and contractors
2+ years of strong hands-on experience in UI technologies like HTML, Javascript, jQuery, JSON based data layer, etc
Strong knowledge of implementing marketing pixels and tags
Experience using tag managers like Google Tag Manager, Ensighten, Signal, Tealium, etc
2+ years of working experience with Web Analytics products required – primarily Google Analytics (optional - Omniture, Coremetrics, etc)
Experience with negotiating priorities, scope, and resource requirements in the delivery of large complex development projects in rapidly evolving business environment
Ability to read, write and interpret business and technical documents
Strong skills in successfully relaying business requirements into technical terms for colleagues in the application development department
Ability to maintain focus on a given plan for an extended period of time, while still providing a high level of attention to detail
Must be comfortable operating with firm deadlines in place

Business Analyst Marketing Insights Resume Examples & Samples

BA/BS in Business, Finance, Economics, Statistics or other related field
3 – 5 years of experience in sales and marketing operations and/or CRM
2+ years of experience working with Adobe Analytics and Adobe Target (or other web analytics and testing platforms)
Salesforce Administrator or Developer experience a plus
Eloqua Administrator or Developer experience a plus
Strong analytical skills with impeccable attention to detail
Knowledge of various data mining techniques to generate business insights
Advanced Excel and Access skills; experience with Tableau or other data visualization tools, SQL experience plus
Strong ability to identify business issues, formulate plans to resolve these issues and effectively .communicate the results to all levels of the organization
Excellent written / oral communication with ability to influence all levels of the organization
Ability to collaborate in a global team environment

Business Analyst, Amazon Flex UK Marketing Resume Examples & Samples

Build reporting to measure the effectiveness of our marketing channels
Understand fluctuations in our delivery partner pool sizes based on marketing activity
Create marketing forecasts and measure variance
Build and maintain tools, models, analytics, and reporting to highlight key factors impacting the program
Measure key performance indicators for the business and make timely recommendations based on the KPIs
Minimum three (3) years of relevant experience in a business analyst/data analyst preferably in a marketing team
Advanced working knowledge of Excel, SQL, Data Warehouse, ETL, Tableau, and Red Shift
Ability to build scalable models
Keen understanding on online marketing channels and new user acquisition KPIs
The ability to use hard data and metrics to back up assumptions, recommendations, and drive actions
Exceptional passion for delivering world-class customer experiences
Demonstrated ability to understand and discuss technical concepts, manage tradeoffs and evaluate opportunistic new ideas with internal and external partners
Master’s degree (Business, Engineering, Statistics, Computer Science, Mathematics or related field)

Business Analyst Consumer Marketing Resume Examples & Samples

Define, develop and produce comprehensive weekly measurement and reporting plans for existing and new marketing initiatives
Proactively identify performance trends around what’s working, what’s not and areas of opportunity
Develop and support attribution efforts that fuel cross channel performance measurement, forecasting and scenario optimization
Gather, analyze and report on data from multiple sources such as internal forecasts, individual channel mangers, Business Objects, Adobe Analytics, Qlikview and others
Create and develop test plans that drive incremental business performance, feeding forward key learnings and insight
Identify, monitor and report on emerging trends, external marketing factors, competitive landscape and business opportunities
Provide historical, current and predictive views of marketing metrics to key stakeholders
Proactively address and solve reporting deficiencies and ensure accurate reporting
Degree in Marketing, Business, Finance, Statistics, Math, Computer Science or similar discipline required
Minimum 5 years of experience with analytics (statistical modeling, forecasting, financial metric development and reporting)
Previous marketing experience preferred, with proficient knowledge of offline and online media performance measurement, insights and optimization
Knowledge of direct to consumer marketing acquisition, utilizing metrics across the path to purchase including brand awareness, reach, frequency, traffic, calls, conversions, CPA and LTV and ROI
Solid understanding of the digital marketing landscape (SEM, Email, Affiliate, Display, Content, Mobile, etc.)
Knowledge of different media channels including television, radio and direct mail web and mobile
Proven abilities to communicate effectively across all levels of the organization, with both verbal and written interpersonal skills
Expert user of Microsoft Office applications, Microsoft Excel expertise, proficiency in business intelligence platforms (Adobe Analytics, Qlikview, etc)
Makes sound, timely decisions based on adequate information; thinks on his/her feet and thrives in a fast-paced environment
Drives for results in a prioritized manner
Ability to collaborate, communicate and manage in a highly matrixed organization that operates across multiple time zones

Sales & Marketing Ops Business Analyst Resume Examples & Samples

Leading the EMEA Customer Relationship Management (Salesforce.com) practice, you will be the Salesforce.com specialist
Leveraging Salesforce.com to drive a sales disciplined approach, curating a meaningful sales pipeline and monthly forecast
Supporting the EMEA Digital Marketing teams on marketing operations, marketing automation and processes
Deploying a sales analytics framework in order to provide real-time business insights to the senior management team, acting both as business analyst and as ambassador of the company data-driven culture
Constantly interacting with the central team functions to drive global projects (top-down initiatives), and promote (bottom-up) regional improvement ideas or requirements

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