Director, Marketing Resume Samples

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E Satterfield

Enos

Satterfield

42277 Tierra Haven

Los Angeles

+1 (555) 238 7932

42277 Tierra Haven

Los Angeles

Phone

p +1 (555) 238 7932

Experience Experience

New York, NY

Director Marketing

New York, NY

Mertz-Kreiger

New York, NY

Director Marketing

Build and execute a 2-4 quarter pipeline strategy for Americas Marketing, working with corporate marketing, digital and field marketing to ensure alignment
Implement through an annual marketing plan and activity calendar collaborating with IMT, Host, Pricing & Promotion Director, Product and Merchandising teams
Coordinate Sears Optical Marketing Calendar, with US and Canada Host Calendars, leveraging customer driving and messaging synergies
Provides strategic and tactical direction for marketing including planning and budgeting
Manage MAP budget including annual planning and monthly budget reporting
Set marketing channel goals: Work with the channel-marketing managers to develop a marketing tactical plan
Responsible for managing Intuit brand holistically and defining and leading strategy for branded house; Manage brand/PR agencies and prioritize projects

Houston, TX

Director, Marketing

Houston, TX

Lowe and Sons

Houston, TX

Director, Marketing

Tracking campaign results, measure program success, and report metrics. Work with marketing operations to ensure end-to-end program tracking
Depending on the area of responsibility
Managing Director and Regional Business Unit Director(s)
Collaborating with the different creative resources to develop creative strategies that effectively define the goals and objectives
Marketing agencies
Ensuring corporate brand and operational guidelines are adhered to
Creating team processes for effective and efficient workflow

present

Detroit, MI

Executive Director, Marketing

Detroit, MI

Nienow-Fahey

present

Detroit, MI

Executive Director, Marketing

present

Support and help develop a 3 year strategic plan for North America working closely with the SVP GM NA and Global Brand
Advanced knowledge of product and project management principles, practices, methods, and terminology
Develop, monitor and track the marketing budget
Provide recommendations, feedback and direction for future programs and campaigns
Implement and manage marketing budgets
Provide thought leadership to organization
Create data-driven campaigns that maximize effectiveness across projects

Education Education

Bachelor’s Degree in Marketing

University of San Francisco

Bachelor’s Degree in Marketing

Skills Skills

Ability to think strategically employing strong judgment, influence, strong written/public speaking/presentation skills, across diverse stakeholders
Superlative, professional communication skills, excellent attention to detail, solution oriented
Strong interpersonal skills and ability to work with a wide range of cross-functional teams
Self-starter with good sense of prioritisation and hands on approach, able to work under pressure and deliver to tight deadlines within matrix structure
Provide operational management: be accountable for the budget and resource viability of area of responsibility
Ability to self-manage and excel in a very demanding, quick-paced environment
Strong knowledge of how to leverage the channel in overall marketing strategy
Analytical – is able to quickly assimilate information from a variety of sources, analyze the data and recommend appropriate course of action to be taken
A proven track record of working closely with senior leaders in a highly visible marketing role; Highly collaborative and skilled at influencing people
Strong organizational skills and keen attention to detail

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Director, Marketing Resume Examples & Samples

Demonstrable deep understanding of the international wealth management business
Expertise in the development of integrated marketing plans across international client segments and associated key measures and metrics in line with agreed business strategy
Proven ability to gain buy-in across different teams and diverse geographies and to manage a broad range of key stakeholders and able to deliver results through colleagues who do not always report into you/ your team
Strong track record of managing people during a time of change
Extensive experience in a marketing management role within a large financial organization
Demonstrated track record of consistently delivering tangible results within an international business
LI-AS1

Director, Marketing, Nbcuniversal Skycastle Resume Examples & Samples

Create Innovative Sales Marketing Campaigns For Advertisers That Generate Incremental Revenue for NBC Stations and the NBC Sports Regional Networks
Develop integrated sales marketing solutions utilizing the platforms (TV, OOH, Digital, Mobile, Social, etc.,) properties (Prime, Sports, Syndicated/Local Programming, etc.) and resources of the NBC Owned Television Stations and the NBC Sports Regional Networks
Create, present, and pitch innovative and effective sales marketing proposals that deliver measurable results
Ability to ascertain client needs and apply to NBC platforms
Track your campaigns, oversee performance analysis reports and making recommendations to programs for corrective modifications
Must monitor and measure a campaign’s Return on Investment (ROI)
Ensure over-delivery on campaign results to extent possible, resulting in delighted clients and renewals
Minimum 5 years of experience with an agency, client or media company sales organization background, where the individual was responsible for presentation, sponsorship, creative and promotion development
Minimum of 3 years of experience in Digital media/marketing with a robust understanding of the marketplace and platforms
Solid experience in planning, managing and executing social media initiatives is required
Expertise in creating marketing campaigns utilizing social media platforms, including, but not limited to Facebook, Pinterest, Twitter, Instagram, YouTube, Google+ and foursquare required
Must have the ability to develop and support strategy while building consensus and impacting outcomes
Must be proficient in the programs of Office 2010 (Word, Excel, PPT)
Ability to operate under pressure and meet tight deadlines. Nights /weekend work is sometimes required
Be able to present and relate easily and effectively with a range of clients from Fortune 500 CMOs to small business owners
Understanding of and ability to facilitate local media/communications planning a plus
Meticulous with a keen eye for detail
Highly innovative with positive energy
Knowledge of the Hispanic marketplace and proficiency in Spanish a strong plus (speak, read & write)

Director, Marketing Resume Examples & Samples

Bachelor’s Degree in Communications, Marketing or Public Relations and 5 years of marketing experience required; or equivalent combination of education and experience
Experience in marketing/promotions of live events preferred
Solid knowledge of twin cities market and media buying, planning, social media and database marketing desired
Entertainment Industry knowledge/background preferred
Excellent verbal and written communication skills, including writing press releases and operating as spokesperson to media for interviews required
Must have strong customer service skills
Keen knowledge of all Microsoft office applications and social media tools helpful
Should be highly organized, resourceful, quick learner and able to handle multiple projects simultaneously

Director, Marketing Resume Examples & Samples

Build and manage effective marketing programs that generate product awareness among teens/tweens and parents, and drive UA, adoption, ongoing usage, and revenue
Create innovative marketing programs, campaigns and promotions across various channels, such as co-marketing with 3rd party merchants and distribution partners, email marketing, online and in-person events, online advertising, social media, SEM, mobile marketing, etc
Help define positioning and brand image; develop and refine targeted messages based on the key value propositions, disparate audiences, and various use cases
Work closely with team members from product, user experience design, merchant relationship management, and other functional areas to achieve key UA, engagement, and revenue goals
Oversee the creation of marketing collateral to support your campaigns including online, video, mobile, and print media; manage internal and external creative agencies and as needed
Use compelling data to measure performance of programs and drive innovation
Lead the development of key performance indicators (KPIs) and other relevant metrics to measure overall financial performance and provide a foundation for continuous improvement
Influence and evangelize senior leaders across Disney and key 3rd party merchants and distribution partners on the benefits of our digital wallet
Work with our key merchant and distribution partners to develop and localize marketing strategies, leverage both internal and external resources for best practice
Organize and implement marketing events, including on-air promos, exhibitions, seminars, etc
Conduct primary and secondary market research and advise stakeholders on marketing, sales, and revenue strategies
Help architect and oversee the creation of a rewards program that will provide teen/tween users of our digital wallet with experiential, digital, and monetary rewards from Disney and participating 3rd party merchants – generating ongoing user engagement, usage, and loyalty
Create opportunities to generate incremental revenue from sponsorships
Produce quarterly reports on market trends, competitor actions, and industry landscape
Work with product team to define areas for product improvement and new innovation
Deep knowledge of online marketing methods, tools and strategies; ability to plan, develop and execute complex multi-channel campaigns that drive UA and ongoing usage
Strong analytical and quantitative skills; ability to use consumer research, hard data and metrics to back up assumptions, generate credible forecasts, assess the efficacy of marketing programs, and achieve revenue goals
Strengths in problem solving and issue-resolution, ability to work effectively in a deadline-driven work environment, attention to detail, and ability to multitask
Outstanding skills at initiating, managing and growing strategic relationships with third party merchants and distribution partners, vendors, agencies, and internal stakeholders
Team-oriented, with the ability to work with and influence others in remote locations
Record of progressive experience and responsibility
10 years of marketing and/or business development experience, preferably with a consumer facing online retailer, e-commerce merchant, electronic payments firm, or gift card business
Demonstrated ability to build and execute lead generation programs, user acquisition campaigns, and engagement strategies that significantly drive revenue
Clear understanding of how to build and deliver integrated marketing campaigns
Experience managing SEM/SEO, email campaigns, and web A/B testing to drive conversions
An analytical approach to marketing; metrics/ROI focused
Although not a technician, the candidate will be able to appreciate and understand technical issues surrounding digital wallet products, gift cards, and mobile payment technologies
Proficient with MS Excel and PowerPoint
First class presentation, communication, planning, and leadership skills
A natural team player and have a desire to work with others for broader success
Operates successfully in a rapidly changing, ambiguous and undefined environment
Has relentlessly high standards, thinks big, and has convictions
Self-sufficient, self-motivated. Takes initiative!
A DOER! Hands-on, yet strategic
100% reliable

Director, Marketing Resume Examples & Samples

Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and digitalstrategy that will enhance the brand’s performance, image and position within the marketplace and the general public, and facilitate internal and external communications
Ensure articulation of brand’s desired image and position, assure consistent communication of image and position and assure communication of image and position to all constituencies, both internal and external
Monitor trends and link marketing strategy to ratings performance and brand health indicators (share, top of mind, brand awareness, advertising awareness, sampling, conversion)
Develop short-term and long-term plans and budgets for the marketing/communications/digital program and its’ activities. Optimize marketing investment through a competitive/efficient media plan
Ensure effective management within the marketing, communications and public relations function, with provision for succession
Must be a strategic planner and thinker
Must have knowledge of Media Planning and experience in Planning and Execution of Marketing Campaigns
Have pan regional knowledge of Trends and consumer habits
Excellent budget, time and project management skills
Confident public speaker
Must be able to work in a team environment and work as a team leader and team player
Must have good organizational skills and be able to handle several tasks at once
Excellent written and communication skills required in Spanish and English
Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook)
5 years minimum experience in the Television Industry
Strategic Marketing background

Director, Marketing Resume Examples & Samples

Conceive, develop and oversee marketing plans for Home Entertainment, Records, Radio, Live Tours/Events, Publishing and new business initiatives
Deliver digital and integrated marketing plans integrating all appropriate digital channels (SEO, paid search, display, comparison shopping, affiliate networks, mobile, social, and emerging channels)
Deliver and coordinate all information needed for reporting & data purposes
Supervise Marketing Coordinator
Work with Sr. Management on long term strategy and business goals
Formulate budgets with department heads and allocate project dollars accordingly
Maintain a working knowledge of current industry trends, emerging communication, sales channels, and consumer behavior
Provide digital thought leadership and elevate the overall digital product
Hire and negotiate with external vendors and media partners
Manage day-to-day strategy and implementation
Build plans that deliver against objectives/strategies while proactively investigating media opportunities that will continuously grow our customer base
Develops plans and concepts to ensure that there is a thoughtful migration to digital entertainment from traditional products to maximize revenue
Bachelor’s degree or equivalent, with 8–10 years relevant industry experience
Strong interpersonal, written, and communication skills to interface through multiple levels (up to EVP), and across groups
Functional expertise including: SEM, SEO, Display, Email, Mobile, Online Video and Affiliate marketing
Experience in revenue-generating field
Team player with ability to manage individual projects and learn quickly
Detail-oriented, reliable and a self-starter who is capable handling multiple projects at once
Ability to write strong and clear marketing and business communications
Enthusiasm and interest in working in an entrepreneurial environment
Product marketing experience
Strong sense of humor and creative mind
Strategic thinker with solid analytical skills
Historical understanding and knowledge of Comedy

Director, Marketing Resume Examples & Samples

Develop marketing/release plans for artist releases
Serve as primary point of contact with artists and management regarding marketing activities
Prepare and defend quarterly and annual project marketing budget requests
Oversee all processes related to visual elements in product packaging and project marketing
Work closely with A&R and other departments to identify commercial applications for project assets and coordinate productization and marketing of same
Lead efforts to align artist on-line presence and marketing with overall project goals
Closely coordinate activities of all internal departments and external personnel to ensure project success
Maintain artist calendars and promo itineraries and disseminate to all internal departments
Work with strategic marketing and Film/TV departments to identify and secure opportunities for artists
Create and maintain project reports for all artists
Previous involvement in the music business, preferably at a record label with prior marketing/product management experience
High level of interpersonal people skills
The ability and skill-set to communicate directly with artists and artist management
Strong knowledge of pop and rock music
Must have knowledge of creating marketing plans from scratch and the ability to maintain timelines and deadlines

Director, Marketing Resume Examples & Samples

Direct the creative development process and all projects that flow through the department
Direct all production and planning of photo shoots, in studio (look book) and on location (ad campaigns) – negotiate contracts, select models, photographers, locations, studio, artists, etc. working collaboratively with cross functional departments (such as in house creative agency, photography department, etc)
Build relationships with retail partners to maintain brand integrity/presence in the retail setting in partnership with the sales leadership
Build relationships with license partners to grow the business while staying on-brand
Manage relationships with external agency partners regarding media planning/buying, PR, etc
Work with the PR manager for product placement and celebrity seeding initiatives
Responsible for budget development, reconciliation, and allocation in support of the VP of Marketing
Update/educate internal teams on marketing communications, best practice strategies
Direct all social media strategies and promotions– blogs, Twitter, Facebook, Pinterest, Instagram, etc
Provide tradeshow creative support
Assist with development of brand strategy and initiatives
Attention to detail in writing, editing for PR as well as on set for campaign shoots
An enthusiastic collaborator who is open to other people’s ideas
Assists with amending, revising or redeveloping brand strategies in response to feedback from the creative team and corporate direction
Reviews trends, research, consumer surveys, and other relevant data to help formulate and inform creative approach
Works on several projects at once, under tight deadlines
Works hand in hand with production vendors on set/in the field and ensures proper follow through to meet expectations
Attends and/or directs all pre and post production photo editing sessions and ensures images, catalogs and other creative collateral meet brand needs and standards
Highly organized with keen attention to detail
Possess a strong sense of urgency

Director, Marketing, Bobbi Brown Resume Examples & Samples

Develop channel specific marketing initiatives for North America including retailer specific programs, as well as on line initiatives and CRM (select accounts)
Develop, plan and execute all counter communications programs and direct marketing initiatives for Macy’s and Mid-Tier Department Stores in North America
Lead analysis of key product categories within market to uncover opportunities for innovation for North America
Strategic planning, forecasting and management of all non- saleable programs
Advertising planning and development for select retail partners. Aspects include leading the creative process internally, programming key events, advertising approval process as well as managing the co-op advertising budget
Direct Communication Programs
Direct Make Up Artist Counter Communications Program; Including the development of Retailer Exclusive Communications and Beauty Alerts
Manage and maintain Bobbi Brown Intranet, including: development and design changes, bi-monthly updates for Sales Department and follow up with all departments (Education, Artistry, Marketing, PR and Community Outreach) to ensure timely updates
Partner with Corporate Calls to develop plans for retailer specific events and promotions. Provide guidance on executing Retailer Specific and Counter events to meet retail goals/competitive challenges
Partner with Global Marketing & Education to improve the training and execution of all events and Workshop Programs. Collaborate on new ways to enhance the execution and reinforce the implementation of goals and execution guidelines
Forecast and manage all of the non-saleable programs; preview samples, launch unit updates, customer loyalty programs, and sampling. Oversee allocation process and timing
Analyze retail performance of marketing initiatives, competitive activity, and market trends to identify opportunities
Manage all seasonal & retailer exclusive video needs, including duplication and mailings
Manage New Door Openings, ensure all appropriate programs have been allocated; tester units, testers, visuals and NDO package
Develop and create a New Door Opening Package for the field (RSD & AE) to use when presenting the Brand to the new door
Plan and organize Seasonal Retailer Planning Meetings; coordinate seasonal information, book makeup artists, room setup, develop, order & arrange retailer gifts. Attend select retailer meetings and presentations
Drive and direct aspects of planning and execution of the Seasonal Sales Meeting
Develop Marketing presentation
Develop agendas and binders
Develop and coordinate Holiday Information Kit for AE’s to deliver to each Bobbi Brown Counter. Working with the field, assess the information needed to ensure that the Bobbi Brown Holiday Program can be easily and effectively executed at store. Kit should include; Holiday Merchandising Guidelines, Holiday workshop, Holiday Container direction, Gifting Ideas, Post Holiday evaluate
Managing one direct report; Administrator, North America Marketing
Ability to prioritize and manage multiple projects with a high level of detail
Excellent time-management skills

Executive Director, Marketing, EL Brand Resume Examples & Samples

Liaise with Global cross-functional teams to develop North America specific programs and support materials for areas of responsibility
Oversee individual program development in all its elements for NA, from identifying market-tailoring opportunities with the Global team to specific execution elements at market-level
Oversee program development process, including timelines, leading all cross-functional teams to ensure programs are completed on time with the all the necessary level of detail and local tailoring (including retailer needs) and effectively communicated to the field no time
Coordinate with advertising on defining marketing priorities, oversee tailoring of program briefs, and provide input to category advertising plans
Oversee CRM strategies along with trade marketing, defining marketing priorities, identifying key programs to support, and adjust priorities going forward based on program findings
10+ years relevant work experience in the Cosmetic or CPG industry. Skincare experience preferable
Strong analytical capabilities
Thorough knowledge of PC as well as CPMS, CPES, NPD, Data warehouse and IBM/forecasting systems

Director, Marketing Resume Examples & Samples

Must have the strong analytical skills and detail orientation required to manage highly complex categories, programs and retailer initiatives
Requires strong problem solving capabilities and ability to work independently
Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
Bachelors degree; MBA preferred
8+ years Marketing experience with a proven track record in North American Marketing and solid exposure to Sales
Salon industry experience strongly preferred

Director, Marketing, Nbcu Skycastle Resume Examples & Samples

Create Innovative Sales Marketing Campaigns For Advertisers That Generate Incremental Revenue for Telemundo Station Group
Possess a strong understanding of the Hispanic marketplace, and the ability to generate culturally relevant marketing solutions
Develop integrated sales marketing solutions utilizing the platforms (TV, OOH, Digital, Mobile, Social, etc.), properties (Prime, Sports, Syndicated/Local Programming, etc.) and resources of the Telemundo Station Group
Ability to ascertain client needs and apply to Telemundo platforms
Execute a wide variety of details that involve the creation and execution of your marketing plans
Track campaigns, oversee performance analysis reports and make recommendations to programs for corrective modifications
Monitor and measure a campaign’s Return on Investment (ROI)
Ensure and communicate successful campaign results to earn client satisfaction and to encourage renewals
Proactively analyze and capitalize on industry/consumer trends, new technology, and promotional opportunities
Proactively create new go-to-market strategies and innovative advertiser category solutions and presentations
Maintain open lines of communication with all external organizations and NBCU/TSG internal teams
A bachelor’s degree is required, preferably in business, advertising or marketing
Minimum 5 years of experience with an agency, client or media company sales organization background, where the individual was responsible for presentation, sponsorship, creative, sales marketing and promotion development
Bilingual required (English & Spanish: speak, read & write), with the ability to communicate effectively in both languages
Must have an understanding of the role of social media and the mobile application in marketing campaigns
Understanding of the latest technologies and how to apply them to advertiser solutions a must
Ability to collaborate and operate within a team environment is necessary
Experience managing multiple vendors and business partners
Experience creating engaging PowerPoint presentations, including ideation, copywriting and PPT design, is required
Strong familiarity with both Quantitative and Qualitative research tools – the standard media measurement tools and research and ability to derive insights and craft sales stories based on relevant data
Knowledge of sports a plus
Proficiency with graphics program such as Photoshop or Fireworks helpful - use of programs will be required as part of the job
Excellent project management skills required. Must have the ability to manage multiple priorities in a fast-paced environment and able to shift gears at a moment's notice
Direct client and agency contacts/relationships a plus
This position is based Los Angeles. Must be willing to work at the office in Universal City, CA

Director Marketing Intelligence Resume Examples & Samples

Academic Background in data sciences (MS or PhD preferred) with a strong experience in applying of data mining methodologies (profiling, predictive modeling, segmentations, market basket analysis…) and keeping abreast of findings in this field
Strong hands on experience with analysis tools, (SAS strongly preferred)
Proven experience leading an analytics function in a client company (retail experience preferable)
Experience of using analytics to drive strategic and ongoing forecasting within an organization
Exposure to digital marketing ecosystems, including Web analytics (Omniture a preference) and e-CRM systems
Understanding of database capability and experience of integrating, structuring and analyzing large amounts of data from diverse sources. Familiarity with database tools. Exposure to Hadoop or noSQL a plus
Experience with dashboarding and reporting tools, preferably Microstrategy

Director, Marketing Resume Examples & Samples

Develop the overall strategy and manage the SEO, SEM, and email programs and relationships with agencies. Oversee CPC, ad spend, and SOV to ensure SEM agency is meeting ROI target. Approve email creatives and search ads, analyze new testing opportunities, and create reports and analysis for senior managers. Optimize revenue from product feeds. Monitor competitive landscape and stay on top of emerging trends in email, SEM, & SEO. Manage SEO roadmap and ongoing projects. Review and implement SEO recommendations. (50%)
Assist with all offline mail plans. Oversee the schedule, verify that lists are received on time and review and approve merge reports. Create reports to analyze list results and grow the business. Research new list and model opportunities. Create and manage print mailplans when needed. (20%)
Develop strategy and manage display advertising and relationship with agency. Freshen creative as needed, test into new networks and report on testing. (10%)
Review and analyze new online marketing programs to determine if they are feasible for our business. (5%)

Director, Marketing & PR Resume Examples & Samples

Must have strong writing and verbal skills, and possess a creative and proactive ability to encourage positive stories and features on the players, entertainers, the facilities, events, etc. while reinforcing the overall marketing message of these entities
Must have the ability to prioritize workload and solve problems quickly and react to difficult situations appropriately
A minimum of 8 years overall experience in this field is required and a premium will be placed on candidates with experience in venues, sports and entertainment
Must have experience in assisting and managing the media
Successful candidate will have a minimum 5 years’ experience supervising sales, marketing and communication staffs

Director, Marketing Resume Examples & Samples

Partner with VP to develop/refine overall BRU brand positioning and strategy
Develop overall strategy and approach for driving registry and in-store services in an integrated manner
Lead cross-functional team in developing and implementing overall Marketing Plans that are consistent with the Brand and Business Objectives including budget
Prioritize marketing initiatives with senior leadership
Lead development of creative/communication briefs to ensure a consistent approach across cross-functional marketing team
Provide leadership across all cross-functional marketing teams to ensure a fully integrated and consistent plan implementation
Ensure robust communication plan is in place, and executed flawlessly, to share new initiatives with store and field teams (and provide training as appropriate)
Manage and develop team of Managers and Assistant Managers
Bachelors degree in Marketing or related field, MBA preferred
8-10 years experience in brand marketing
Experience in retail marketing preferred
Experience working with other internal teams and/or vendors
Proficient using Microsoft Office applications including Excel, PowerPoint, and Word
Highly developed organizational skills and relationship management skills
Proficient communication skills, including written, verbal and grammatical proofing. Must be able to adapt communication styles and channels as appropriate for the audience

Director Marketing Resume Examples & Samples

Provide insights and input as a member of the extended Global Marketing Leadership Team to aid in the development of
Proven success in marketing/brand management with strong leadership skills
An expressed understanding of the Banana Republic brand (including aesthetic, taste level)
Proven experience and ability to work with creative organisation
Ability to apply strategic thinking to brand marketing
Broad knowledge of competitive designers/retailers
Current relevant market trends and consumer behaviour
Success in leading teams to execute rapid program implementation, proven ability to lead a team of 3 or more
Proven track record in managing budgets to target
Excellent leadership, collaboration, and influencing skills developed in a matrix international environment with the ability to leverage the resources across an entire organisation
Highly flexible and adapts well to a rapidly changing environment
Ability to manage and direct multiple projects
Multiple proven years of marketing experience at Brand level in either of the following areas
Client-‐side consumer marketing in retail, fashion, cosmetics, or entertainment; OR
Advertising agency experience in account management, account planning or potentially media planning

Director, Marketing, Chaps Resume Examples & Samples

Articulation and communication of Chaps brand positioning and sensibility across all internal and external partners and consumer touch points
Oversight and execution of comprehensive communications plan across all targets and vehicles – brand advertising, retailer marketing, online marketing, social media, in-store imagery, etc
Development & management of seasonal marketing plans by division and account
Collaborative strategic partnership with Kohl’s and department store bricks and e-commerce teams
Careful management of marketing budget with a focus on maximizing both investment & efficiencies
Monitoring of key competitive activity both inside and outside Kohl’s as well as Ralph Lauren brands in order to maintain distinct brand identity
Balance and represent the brand and the business in all internal and external discussions
Work with and direct projects to the in-house advertising team to encourage creative thinking within the parameters of the budget and/or the actual business needs for a given season
Provide industry, channel and customer knowledge to guide development & refinement of communications
Prepare marketing and selling presentations for internal meetings and market management meetings

Director Marketing, GAP EU Online Resume Examples & Samples

Proven leadership and people management skills. Track record of effectively inspiring business partners, getting work done through others,and managing a high-performance team
Strong drive for results. Understand what’s impactful and critical. Pushes to meet and exceed goals
Track record of solid strategic thinking. Has broad perspective and can anticipate future consequences and trends
Strong decision quality and problem solving. Excellent at analysis and breaking down complex problems
Extensive experience in building effective cross functional relationships
Must be adept at dealing with ambiguity and be comfortable pioneering and in working in new, undefined areas
10 years of marketing or relevant experience
5 years’ experience managing managers
Omniture and CRM experience a plus

Director Marketing Production White House Black Market Resume Examples & Samples

Directs and strategizes catalog formatting and oversees document through rounds of editing; controls stitch-in (coupons) providing both content and production approvals
Creates templates on layout and design within established aesthetics to produce various collateral materials: signage, postcards/coupons, etc
Establishes Quality Assurance and Control for all projects including the review of production and manufactured samples, coordination of changes/adjustments with vendors and the troubleshooting of production/implementation
Reviews internal proofs, random and composite proofs directs all mechanicals for optimum quality; reviews, socializes, and approves all production mock-ups
Supports the design team and Art Directors, aiding in the composition and preparation of presentations
Oversees all technical specifications for each project; directs schedules and maintains production workflow
Establishes effective relationships with various pre-press and printing vendors to proactively determine and solves production-related issues
Strategizes and maintains the sign budget for front line and outlets; maintains raw material inventory and prepress production measurements and standards
Manages maintenance and upkeep of asset archives, asset management, research material and documentation
Bachelors degree in Marketing, Graphic Art or a related field
7+ years in the graphic design industry with hands-on production and implementation experience
Full understanding of the workflow and production issues of a complicated retail environment with previous experience in quality control
Ability to produce hands-on, error-free artwork, mechanical and deliverable preparation
High degree of understanding of both the creative and production processes to ensure creative intent
Experience in graphic design required with a knowledge of professional typesetting
Proven track record on building cooperative, productive relationships with internal business partners, Executive Leadership Team and external vendors
Strong scheduling experience
Detail oriented and flexible; able to juggle more than one project at a time
Excellent managerial, organization and leadership skills
Strong oral & written communication skills with the ability to communicate with and present to executive management
Extensive working knowledge of prepress and printing processes and techniques
Strong working knowledge of Mac
Extensive working knowledge of all commonly used design and production application software: Adobe CS3, including Indesign Style Sheets
Possesses a strong understanding of budgeting skills, creative, production and implementation processes

Director Marketing , Consumer Products Resume Examples & Samples

Works closely with Global teams based in Burbank
Develop and implement annual marketing support plans that reflect global initiatives and priorities with key licensees working closely with Category Sales Directors, Marketing Director, Retail, and Country Managers
Develop and manage flow of necessary marketing materials working closely with Marketing, Retail & Sales to ensure timely availability of appropriate materials
Manage departmental Ad Pub budget
Work closely with territories to support regional implementation of marketing strategies
Support Business development initiatives with appropriate material on an ad hoc basis
Lead other projects as assigned by Supervisor
Experience in related field required
Experience/Background/Technical skills

Director, Marketing Resume Examples & Samples

Works with the Executive Vice President and General Manager, to develop and execute consumer and trade marketing strategies and establish required budgets to maximize brand positioning
Helps achieve marketing objectives by identifying operational requirements, communicating plans to participating divisions, and implementing plans
Analyzes the changing marketplace to build and adapt the best marketing strategies to achieve desired outcomes
Works closely with the Director of Communications to identify and implement appropriate communication strategies to maximize consumer and trade press media opportunities for various business units, including Advertising Sales, Programming, Acquisitions, Strategic Alliances and Special Events
Pitches relevant content to the press. Shares communication objectives with various internal divisions to determine key content and messages that will best influence target audiences
Conceptualizes and designs targeted affiliate campaigns that integrate regional service providers into national marketing plans and align business alliances with local value-added branding opportunities
Ensures campaigns that extend internal and external resources to Affiliate Sales and Marketing and directly impact network distribution objectives, viewer market share and revenue streams
Identifies promotional opportunities to create campaigns that enhance Ad Sales efforts through programming alliances, special events, grassroots event partners and affiliate resources
Maximizes advertiser investment during the broadcast upfront and through the year
Aligns strategic partners to create mutually beneficial, value-added branding opportunities utilizing on-air promotion, broadcasts, websites and other Fox divisions
Selects, develops, coaches and supervises department staff in order to achieve desired goals and objectives
Consistently communicates the requirements of delegated tasks; provides timely and constructive feedback to improve performance and transfer knowledge
Reviews and edits copy points and scripts drafted by staff members, other business units and alliance partners in both English and Spanish

Director, Marketing Resume Examples & Samples

Bachelor’s degree in Marketing, Communications or a related area
5-7 experience in TV/cable/media consumer and affiliate marketing and publicity is necessary
Previous experience in cable television is preferred
Fluency in both English and Spanish is needed
Knowledge of the television and cable industry, including integrated marketing, advertising and creative execution is necessary
Demonstrated copywriting, proofreading and editing skills are also required
Superior verbal and written communication skills are necessary, including proven skills in sales and negotiation
Good organizational skills and project management skills are needed
Superior attention to detail is necessary
Knowledge of Microsoft Office applications, including Word, Excel, Outlook, PowerPoint and Explorer is required
Demonstrated diplomacy and proven supervisory and leadership skills are necessary

Director, Marketing Insights & Analytics Resume Examples & Samples

Deep understanding of business practices and knowledge of the CPG industry
Advanced strategic thinker with ability to discern big picture
Keen ability to distinguish user requests from underlying client needs
Ability to quickly identify analytical framework and distill a vast amount of data from disparate multiple sources
Ability to leverage and integrate data from multiple data sources to develop insights and strategies which impact business and/or anticipate changes in the marketplace
Ability to critically evaluate information gathered from multiple sources, reconcile conflicts, decompose high-level information into details, abstract up from low-level information into general understanding
Ability to develop/create Best Practices in the use and applications of data from multiple data sources
Ability to manage internal team and external suppliers and ensure top value and performance for organization
Exceptional project and time management skills (the ability to manage multiple projects with shifting and conflicting priorities and deadlines)
Takes initiative, anticipates client needs/issues and works proactively to address them
Bachelor’s degree is required; Master of Business Administration is preferred
Highly analytical, with excellent problem-solving skills and high intellectual capacity
Extensive data expertise, including Nielsen/ IRI POS and household panel, Kline, Euromonitor, E-commerce, Social Media, qualitative and quantitative consumer research, etc
Proven track record of designing, executing and successfully delivering integrated analyses, which leverage multiple data sets
Prior experience developing Best Practices in use and application of data
Excellent managerial skills, with ability to provide clear direction and
Prior work experience at IRI or Nielsen is required
Prior e-commerce/digital experience preferred

Director Marketing Resume Examples & Samples

Achieves Results with Integrity – Conveys energy, focuses on results and acts with integrity
Manages Complexity – Reasons from multiple perspectives (i.e. simplifies complex issues by identifying essential elements) and makes decisions (i.e. works with key stakeholders in the decision making process)
Interacts Effectively – Listens and communicates effectively and actively networks (i.e. adds value to transversal projects)
5-7 years experience in the cosmetics, skincare and/or fragrance industry
Strong organizational and follow-up skills
Profile

Essie, Director, Marketing Resume Examples & Samples

BA required. Must have at least 6-8 years of Industry related marketing work experience (consumer package goods or beauty
Demonstrated Marketing Brand Management skills and techniques
Previous development and/or launch management skills
Flexibility
Excellent Interpersonal Skills (written and oral)

Director, Marketing Resume Examples & Samples

Act as a trusted advisor to the Managing Director and Regional Business Unit Director(s), ensuring implementation of effective marketing processes, methodologies and programs to achieve market share and sales goals
Develop and execute a regional marketing plan in collaboration with the Managing Director, Regional Business Unit Director(s) and the International CMO and International Marketing Centre of Excellence team
Proactively measure marketing ROI and KPIs and adjust plans appropriately based on data driven decision making
Conduct primary and secondary customer and market research to guide regional product and pricing strategy and input into business cases to support new product development initiatives in collaboration with regional product, sales and finance leaders
In collaboration with the International Marketing Centre of Excellence team, develop and deliver regional B2B and B2C marketing programs that express advantages of our offerings and to ensure overall marketing consistency in messaging and value proposition
Plan, manage, and implement all aspects of end-to-end marketing seminars and events, including the management of event logistics and securing key resources/speakers
Minimize reinventing of specific campaigns by leveraging company wide marketing programs and deliverables within the region
Build productive relationships with all key stakeholders such as sales, product, services, channel partners and internal functions
Develop and deliver effective internal and external communications
Experience of leading and developing a marketing team
Knowledge and experience in the Education and/or Consumer applications would be an advantage

Director, Marketing Projects & Assets Resume Examples & Samples

Demonstrated project management and marketing skills
Nimble thinking
Solid professional and personal ethics
Knowledge of print, video and digital technology
Brand development and knowledge of media, creative and programming promotions
Deep project management skills
Strategic planning skills
Experience with digital media
Minimum 8-10 years experience in creative project management marketing within entertainment, media or ad agency
Strong understanding of the broadcast and cable television landscape
Proven experience managing multiple creative processes
Digital and new media experience necessary
Managerial experience with department budget responsibility

Director, Marketing Resume Examples & Samples

Directs marketing vision, strategies and tactics for existing and new products across assigned brands
Supervises Marketing Managers including planning, assigning and reviewing work, instructing employees, and maintaining standards
Encourages team in developing new product concepts and new promotional programs
Leads the Annual Business Review and Marketing Plan process for key brands based on extensive brand and promotion analysis
Assigns new projects based on analysis of brand data, market conditions and competitive activity. Projects may relate to new product development, brand relaunch, sku rationalization, cost of good savings etc
Manages annual brand revenue and expense budget development. Ensures brands meet revenue objectives while staying within budgeted expenditures
Identifies strengths and weaknesses of team members. Builds department skills by coaching, training and developing people. Recommends personnel actions as necessary
Liaises with International Marketing to define global needs, communicate to team and ensure programs are executed to meet these needs
Works closely with VP Marketing to develop and/or streamline current processes and procedures
Handles related duties and assignments as necessary
3-5 years of people management experience
Strong organizational skills with ability to work well under pressure
Creative and conceptual thinker, able to develop innovative solutions and drive creativity
Master’s degree (Marketing, Communications, Digital Design or related discipline)

Director, Marketing Resume Examples & Samples

Secure merchant partnership to support issuer portfolio growth through marketing contribution, customized promotion mechanics and result tracking
Work closely with peer marketing members (both consumer marketing and client marketing), BD team, and individual issuer to define issuer priorities within country
Develop effective merchant plans within required timeline and within budget
Ensure ROI from client incentives in merchant partnership by designing and refining most appropriate investment amount, to the needs of clients
Coordinate source market, BD, issuer and merchants to implement the plans
Execute agreed merchant programs with high quality and evaluate effectiveness of the programs/campaigns and formulate plans to continuously improve performance
Manage the merchant partners, vendors to ensure Visa gets maximized benefits from the partnership
Identify potential merchant vendors to ensure we have a wide reach of top corridors and top merchants

Director, Marketing Resume Examples & Samples

Engage designated issuers to launch Visa campaigns to drive Visa card issuance, new card activation, usage promotion as well as loyalty programs
Work closely with BD team and individual issuers to define issuer priorities within country
Develop effective marketing plans within required timeline, to the business needs of both Visa and issuers&#8217
Ensure ROI from client incentives in marketing campaigns by designing and refining most appropriate investment amount
Coordinate BD, issuer and source market (if applicable) to implement the plans
Execute agreed marketing programs with high quality and evaluate effectiveness of the programs/campaigns and formulate plans to continuously improve performance
Manage agencies, vendors to ensure Visa gets maximized benefits from the partnership

Vichy, Director, Marketing Resume Examples & Samples

Assist AVP in presenting launch plans and sales performance to Senior Management as well as National Accounts
Complete knowledge of unit/dollar volume for each sku within category responsibility
Track net and retail sales performance of all products with range

Director, Marketing Channel Management Resume Examples & Samples

Design, execute, monitor and analyze data-informed campaigns across channels
Act as a liaison between WBCI and e-mail marketing, publisher ad sales and studio marketing teams
Working closely with ad technology vendors to design and configure efficient and effective systems and workflows
Derive channel-specific audience segmentation strategies to support consumer awareness, acquisition or retention for each division
Understand, manage and optimize how data flows to and from the WBCI Data Warehouse and supported ad technologies
Champion the addition of new data sources and coordinate their implementation in the WBCI Data Warehouse
Research new and emerging technologies and best practices
Make recommendations to internal and external business partners, including senior management

Director, Marketing Resume Examples & Samples

With the MD's commitment to delivering increased revenue and profit outcomes for EMEA, along with the goal of raising the profile of MHE across the region as a market leader in adaptive and digital learning, the Director's role will be critical to implementing key initiatives, and ensuring sustainable, data-driven, effective marketing and sales support to the EMEA Sales and Product teams across the region, focusing on demand-generation
Increasing emphasis will be on renewals and sustainable digital sales
To support the EMEA goals, the Director will also work with the International CMO Centre of Excellence to ensure the most effective use of centralized resource as well as locally funded resources, and will oversee the communication of measurable results
Education to Degree level required; MBA or Master's degree preferred
Minimum of 5 years account management experience/marketing management within a fast paced environment
Fluency in multi-channel and digital marketing communications and strong knowledge/experience in web/digital assets production
Strong understanding of the Education and training sector market dynamics, needs and consumer behavior. Knowledge of most if not all these sectors desirable - Higher, Further, Professional/CPD, ELL and Schools
Strong diplomacy and proven influencing skills
Excellent analytic and critical thinking skills
Ability to respond quickly to opportunity and to reflect where required
Proven intellectual bandwidth to cope with high volume of information
Proven ability to simplify complex information into clear and straightforward messages for a wider audience
Strong understanding and knowledge/experience in production requirements for various communications formats, including web, email marketing, mobile, video, audio, and print
Dedication to delivering superb customer service
Ability to lead cross functional teams without direct reporting relationships
Proven experience in web/SEO management
Experience in SF.Com highly desirable
Effective interpersonal skills; ability to work independently and to lead members of a team
Experience in recruiting, training, supervising and leading a high performance team in a fast paced environment
Collaborative and effective leadership skills

Sfa Stores Director Marketing Resume Examples & Samples

Create and execute a strategic marketing program for an individual Saks Fifth Avenue store
Liaise between the General Manager and the Corporate Marketing Team to analyze the store’s existing client base and define appropriate opportunities to acquire new and develop existing customers
Develop and execute strategic and creative events that drive traffic and increase customer sales
Proactively analyze event results in order to refine and improve future events which continue to develop business opportunities and maximize sales
Work with the store Leadership Team to maximize local event marketing dollars
Communicate Saks Fifth Avenue initiatives to key regional media and secure credits for product, the Saks brand and the local store team
Increase store visibility in the community via partnership with local publications, charitable organizations, and other beneficial groups
Support the General Manager in communicating corporate events to the store team and coordinate support and execution for all events to Saks Fifth Avenue standards
Maintain store marketing/event calendars listing all store events, trunk shows, and representative visits, and share with corporate on a monthly basis
Submit all calendars, event results recaps, and invoices to the proper parties in a timely manner
Other store initiatives as assigned by management
While performing the duties of this job, the employee must be able to physically maneuver and handle racks and carts of merchandise. Lifting of up to 15 pounds may be required
Ability to work a flexible schedule based on business needs, which may include evenings, weekends and holidays

Director Marketing Resume Examples & Samples

Direct development & execution of product lines based on consumer, retailer and HBI profitability requirements
Provides marketing leadership and functional excellence to develop and drive annual and LRP brand marketing plans for Champion, supporting brand sales, growth and equity objectives
Develop communications strategy & objectives for new product introductions
Identify consumer research needs and leverage insights to identify innovation platform opportunities for Champion product lines, following the HBI “Big Idea” process
Attend/prepare for account calls, understand accounts needs/desires & assist sales force to gain new distribution gains and expansion
Ensure timely, efficient execution of POS and packaging
Maintains a high performance work environment and provides leadership throughout areas of responsibility to insure optimum internal and external partner relationships
Manage and develop direct reports in product marketing team to ensure development of strong marketing and leadership skills
Responsible for key inputs for weekly staff and monthly business review meetings
Present marketing initiatives to senior management, key stakeholders and HBI marketing and customer management groups as needed
Manage MAP budget including annual planning and monthly budget reporting
BA/BS degree required. MBA preferred
Minimum of 8 to 10 years’ experience in brand and/or product marketing with a minimum of 4 years in a managerial/decision making capacity
Expert knowledge of apparel marketplace and retailer trends a plus
Demonstrated ability to work well under tight deadlines, work effectively in a matrix organization, excellent interpersonal/ people skills required to achieve desired results
Advanced PC skills
The successful candidate will have strong leadership and communications skills, a highly collaborative style, and impeccable business ethics

Managing Director, Marketing Resume Examples & Samples

Align the organization internally around the brand and marketing objectives, driving brand advocacy across employees
Maintain strong internal cross-departmental relationships with business partners from Finance, Legal, IT, and Sales / Distribution while overseeing relationships with key external decision makers and vendors
Stay abreast of emerging trends in technologies and tools to support marketing analytics, strategy and execution
Elevating the Marketing organization within Transamerica
Attract and develop high-performing marketing talent
Manage 4 critical functions within the Marketing organization
Utilize data-driven insights to inform a winning customer-centric marketing strategy for the business and support customer acquisition, engagement, and retention
Conduct customer segmentation across advisors, plan sponsors, and participants
Define customer journeys, communications and messaging architecture, and customer experience strategies across segments
Foster and facilitate innovation across the business and encourage novel ways to engage customers
Bachelor’s degree in Marketing or related field; MBA from a top institution preferred
15+ years in integrated marketing (consumer and distribution partner focus)
10+ years in a senior management role
Understands and has experience in both B2B2C and B2C marketing functions: creative, market research, analytics, corporate communications, all media including digital, direct marketing, PR, and social media
Background in financial services
Demonstrated success in building a leading marketing organization with successful business outcomes, related to acquisition and retention
Ability to understand changing market dynamics and translate into actionable strategies to achieve company objectives
Track record of developing and implementing marketing strategies, integrating traditional and digital channels
Demonstrated ability to lead and inspire a team of marketing professionals, as well as attract and retain top talent
Previous experience working with a sales team to develop multi-channel sponsorship programs for Fortune 500 brands
Exceptional leadership, coaching and motivational skills
Previous success as a change agent
Outstanding verbal, written and presentation skills

Director, Marketing Management Resume Examples & Samples

Conceptualize and build out informative product messaging for digital assets, thematic campaigns and opportunistic promotions
Facilitate, manage and deliver integrated marketing plans leveraging a variety of media including: marketing materials, advertising, public relations, web/e-media, social media, research/strategic analysis, and thought leadership papers
Lead projects and provide direction to creative group and technical resources to ensure communications programs are properly executed
Validate and test new ideas based on research/industry trends, and collaborate with other marketing team members and external partners to gather competitive information and identify new opportunities
Develop well-thought out creative briefs that provide clear visual and written direction and scope of projects
Proactively generate ideas to help promote and position products
Direct Editorial, Design, E-Media, and Production in the creation of deliverables
Independently lead meetings with key stakeholders to review ideas and solutions
Support various ad hoc marketing projects and initiatives as appropriate
Establish strong working relationships with key business partners such as Product Management, Sales, National Accounts, Channel Marketing, Communications, Legal and Marketing Review
Seasoned product marketer with in-depth knowledge of the capital markets and investment products including traditional and alternative asset classes; must be able to apply this knowledge to product positioning and supporting graphics
Proven experience developing investment content and messaging for multiple audiences delivered through print and digital mediums
Ability to apply traditional as well as new and unique marketing approaches
An independent, self-starter with the ability to manage multiple projects and priorities simultaneously
Previous experience working in a sales-driven, multi-channel, distribution environment
10+ years of experience in investment product marketing; strong preference for prior experience marketing various asset classes and product structures; experience in marketing new funds and promoting existing products
FINRA Series 6 required
Proficient in Microsoft PowerPoint, Word and Excel
Experience using Morningstar Direct /Essentials preferred

Director, Marketing Excellence Resume Examples & Samples

Integrates into communities of practice to provide the inspiration, guidance and if needed access to external resources that facilitates the delivery of successful outcomes
Identifies best/worst practices and codifies these into inspirational case studies
Audits the external landscape, in partnership with internal subject matter experts to anticipate future trends and creates or co-creates the thought-ware to prepare marketing to anticipate future challenges
Integrates new knowledge within DNA: The Coca-Cola Way of Marketing, ensuring one cohesive end to end way of marketing
Ensures marketing excellence is being delivered by regular content reviews both internally (Marketing Leadership) and externally (Academia, Consultancies)
Reviews current DNA in the light of current and future needs and works to create or co-create content to update DNA always ensuring the theory helps deliver on real business needs
Collaborates with the Director of Marketing Capability to embed DNA in the new capability building framework as needed
Collaborates with the Manager of Marketing PR to ensure that all marketing knowledge is appropriately showcased on Spark City, segmented by customer need
This role combines a rigorous academic approach to marketing together with the emotional intelligence and commercial experience to succeed in a matrixed networked organization
The applicant will need show success in the development of complex marketing theory- frameworks methods and tools, together with the success in applying that theory to deliver tangible business solutions- both at the conceptual and business/quantitative level
The applicant needs to be proficient at both consumer centric marketing (e.g. category and brand segmentation, user base management, brand equity development, connections planning) and the business of marketing ( ROI, Revenue Growth and P&L management)

Director, Marketing Consumer Engagement Resume Examples & Samples

Education: * Bachelor’s Degree in Business or Marketing
Experience: *
8-10 years corporate marketing experience CRM and Loyalty experience

Director, Marketing Mtv Brand Resume Examples & Samples

Work Hand in Hand with the SVP Brand Manager, to develop and implement strategic marketing plans that promote, drive awareness and engagement for MTV programming and brand initiatives
Develop and implement strategic marketing plans to promote MTV priority initiatives
Responsible for leading the definition, execution, reporting, and optimization for all marketing efforts supporting linear and non-linear marketing initiatives
Gather and synthesize deep consumer insights on our target audience
Growing our digital audience by developing highly innovative marketing campaigns
Oversees the planning, development and execution of digital marketing efforts via SEO, SEM, online affiliates, social influencers, social media, and emerging online channels that drive audience growth
Develop, process and foster accountability with team members and vendors
Work with the local teams negotiating and placing media buys across both digital and traditional channels reflecting our media strategies goals
Brainstorm new and creative growth strategies and campaign ideas to elevate brand awareness
Previous experience in developing strategic marketing plans
Spanish and English required. Portuguese is a plus
Forward thinking and strategic mindset are a must
Experience in managing teams

Essie, Manager / Director, Marketing Resume Examples & Samples

Responsible for the development, execution, promotion and profitability of multiple product lines
Suggest and execute clear brand-building plans in line with the objectives of the division, including 3-year marketing plan, new product launches, promotions and communication strategy
Lead projects from initial concept development to implementation, and coordinate the teamwork between the different departments involved
Prepare and deliver oral & written presentations to sales and distributor teams
Travel (max. 20% and weekend work at times)

Director Marketing Pearson Professional Resume Examples & Samples

Channel Support in the form of selling and marketing tools and training
Competitive analysis & distinction, win loss analysis for responsible area customer segmentation
Creation and successful implementation of marketing plan for responsible area
Bachelor’s degree or appropriate combination of education and significant experience and demonstrated successful multi-project integrations
3-4 years of Management experience across complex teams
Able to travel up to 30% as required
Experience in corporate sales or marketing preferably in training and learning or professional development

Director Marketing Resume Examples & Samples

Develop strategic vision and positioning for Pearson Professional
Positioning & Messaging for responsible area solutions and campaigns
Create, Implement, and Monitor Marketing plan, Campaign plan & budget for responsible area
Drive Pearson brand in responsible market segment
Events strategy for responsible area in alignment with Geography strategy
Identify customer needs and market trends and recommend pricing strategies
Stay informed of competitor solutions and maintain competitive comparisons and evaluations in North America
Develop and execute on Pearson Professional integrated marketing efforts to include social media, content marketing, conference strategy, press, PR, and marketing analytics
4-8 years of relevant Marketing experience
Experience using Google Applications, Microsoft office, Social Media and SalesForce
Graduate degree or MBA

Director, Marketing Resume Examples & Samples

Lead strategy and oversee execution for Customer Marketing programs encompassing multiple product lines and marketing channels for Barnes & Noble and BN.com
Develop marketing strategies to maximize customer engagement and incremental sales for various marketing channels, ensuring consistency of messaging and brand across all channels
Lead the creation and management of customer lifecycle campaigns and membership campaigns
Lead the email address acquisition strategy
Lead digital marketing campaign strategy and planning
Lead the marketing plan for the Barnes and Noble membership programs including Membership, Kids Club and Educator programs
Develop the overall customer contact strategy for the email and direct mail channels and manage file health, growth, and productivity
Collaborate with leadership across Merchandising, Information Technology, Store Operations, Finance, and Legal to drive cohesive strategic marketing processes
Drive strategy for new customer programs and testing including segmentation testing, new trigger programs, and personalization to drive business growth and increase engagement
Analyze campaign results and make recommendations to optimize campaign performance and improve KPI’s and ROI including test and learn scenarios
Expert in marketing measurement tactics and techniques
Be the expert on the team on industry trends, best practices and marketing technology and proactively share learning’s with senior management and cross-functional partners
Manage, and develop a team that includes campaign management and marketing operations functions – with expertise in the email channel
Assess and critique creative/artwork as it relates to marketing effectiveness and optimizing campaign performance
Manage and execute the company-wide promotional calendar
Management of the marketing budget
10+ years marketing experience with at least 5 years of hands-on experience direct to consumer marketing
Ability to handle multiple competing priorities
Strong analytical skills and business acumen
Strong visual/creative assessment skills
High comfort level creating and delivering power point presentations to large groups
Self motivated, results oriented, strategic thinker
Proficiency with Microsoft programs, particularly in Word, PowerPoint, Excel and Visio
BA/BS, or equivalent experience, in a related field. MBA a plus

Director, Marketing Resume Examples & Samples

Generate and pitch ideas as a member of the creative team that develops strategic and tactical marketing campaigns for assigned record label artists. Draft marketing plans as consensus is developed among team members. Lead evaluation of effectiveness of marketing strategies and make recommendations of changes needed to respond to changing market conditions
Serve as project manager for releases, collaborating with promotion, media, digital marketing, creative, and sales staff. Develop and oversee timelines and lead planning meetings
Communicate label marketing plans and expectations to management and communicate management and artist expectations and goals to label staff
Liaise with in-house creative services team to ensure visual tools support the brand and satisfy established project goals
Develop label marketing efforts with third-party brand partners, Evaluate and select appropriate partners. Develop relationships with partners whose goals may align with strategic plan for individual artists
Foster mutually beneficial relationships with industry trade organizations and video networks
Communicate as needed with appropriate booking agents and business managers
Develop measurable advertising campaigns that support the overall project goals
Collaborate with artist teams, both internally and externally, to exploit product availability via tour visibility
Create marketing budgets and provide budget oversight for all artist releases, meeting annual overhead and profitability targets
Interact with Business Affairs staff regarding legal issues
Marketing experience with demonstrated knowledge of brand management and advertising principles, as well as substantial exposure to a wide variety of disciplines, including brand strategy, marketing plan development and online marketing (typically gained through seven or more years of experience)
Experience working in a collaborative environment
Some working knowledge of digital technology, the digital music space, social media, and online marketing preferred
Superior written and verbal communication skills, as well as outstanding interpersonal skills
Demonstrated presentation skills
Strong prioritizing and organizational skills and the ability to carry detailed projects through to completion
Willing to work frequent nights and weekends and available for frequent travel
Has knowledge of effective marketing and advertising principles
Is interested in applying your brand management experience to the marketing of country music artists
Has some working knowledge of digital technology, the digital music space, social media, & online marketing
Has an interest in the country music industry

Director, Marketing, Advertising Resume Examples & Samples

Manage a team that conceives integrated programs for clients, including creative ideation, visualization and mock-up creation
Articulate relevant RFP responses quickly and efficiently
Serve as a resource for information about products across all platforms: digital, print, mobile, events, specifically The New York Times Sunday Magazine
Partner with Sales in presenting winning proposals and pitches
Guide team to work with any relevant areas of the organization (sales account managers, research, product marketing & advertising platform innovation, advertising operations, circulation, production, etc.) in the development of programs that are strategically grounded in the needs of the client
Execute elements of sold programs as necessary
Work with team and account manager to monitor the successful execution of any sold programs, trouble-shooting issues, and the post-mortem evaluation of the effectiveness of the program
Manage promotional aspects of assigned categories when relevant
BA or BS required
7 - 10 years in creative or business writing and/or design a must
Demonstrated ability to creatively develop multi-platform solutions for clients
Experience in Financial Services and Business to Business Marketing preferred
Proven track record of creating and editing winning proposals and pitches
Extensive experience in working in collaborative sales processes, including the interaction required in cross-disciplinary teams
Dynamic team building, leadership, and public speaking skills required
Strong Photoshop, Illustrator, InDesign, Keynote skills ideal

Director Marketing Dach Region Resume Examples & Samples

At least 5 years of B2B Marketing in the high tech industry with a strong affinity to IT Enterprise solutions and the ability to understand the technical implications surrounding VMware products and technologies
Deep experience in the German B2B market, media, PR
Good understanding of different European cultures, and the ability to work closely with customers (both channel partners and end users) to represent the company and products
Exceptional grasp of strategic marketing and a clear understanding of the marketing mix
A “self-starter”, an enthusiastic team player, and has excellent communication skills
German language native, excellent English skills
Bachelor of Marketing or equivalent required, MBA preferred
Relocation to Munich, Germany

Director Marketing Resume Examples & Samples

Develop a brand activation strategy to elevate Sears Optical to a new level of engagement with Consumers heart and mind
Implement through an annual marketing plan and activity calendar collaborating with IMT, Host, Pricing & Promotion Director, Product and Merchandising teams
Key player in defining overall agency partners and communication strategy. Briefs agencies coordinating with internal and global partners
Own development of all Sears Optical brand communication and media plans for North America in collaboration with IMT and Agency partners, in order to deliver brand growth objectives
Champion of multi-channel consumer view, and resulting media mix recommendation, driving consistent brand message leading to acquisition of new, and retention of customers
Using the Sears Optical Business Plan and Marketing Annual Plan as foundational elements, work closely with shared services teams (e.g. IMT, CMI, Print, and Strategic Environments), and creative and media agencies to implement marketing plans
Coordinate Sears Optical Marketing Calendar, with US and Canada Host Calendars, leveraging customer driving and messaging synergies
Turn insights into business driving actions, strategically informing long term and 1 Year Business Planning processes
Proactive in defining, proposing, and energetically driving both strategies and tactics to lead business
Impact business decision making, with recommendations based on solid marketing understanding and insightful analysis of research learnings and data support
Coordinate, Communicate and Lead Quarterly Campaign Readiness and associated Floor-set review
Develop and manage marketing budget, ensuring spends are on-budget, accurate and implemented in a manner to maximize impact
Manage 2 direct reports, responsible for in-store campaign visual experience (Manager-Merchandising, Manager In-Optical Visual Experience) ensuring brand is activated holistically across, digital, media, and In-optical
8-10 years marketing experience with increasing responsibility CPG, Brand Agency, or Retail and CPG branded experience preferred
Brand Equity Development: deep experience in brand management and developing business driving marketing plans and brand building programs
Experience with creative agency development, across multiple communication channels (Omni) including Digital, Traditional Media, and Shopper Marketing: experience in activating the brand in an in-store environment, ideally direct stores and or department stores or other multi-product retailer
Drive & Commitment: An influencer with an engaging, infectious demeanor. Demonstrates initiative, self-reliance and a strong sense of urgency. Starts work quickly demanding the highest possible while constantly improving personal standards of performance. Drives innovation by discovering alternative approaches to resolve obstacles
Excellent Collaborator: Works with a wide variety of internal & external partners to develop programs and gain consensus
Leadership: Strong leadership and interpersonal skills, maturity and good judgment
Project Management: Excellent project management and prioritization skills with a clear focus on results
Adaptability/Flexibility: Works constructively under pressure, responds resourcefully to change and maintains a confident and constructive outlook despite difficulty, frustrations or ambiguity. Stays focused and maintain quality when handling multiple tasks at the same time, knowing when to consult with others with critical viewpoints or experience to help make key decisions

Director, Marketing Resume Examples & Samples

Liaise with different licensees and 3rd parties to oversee the development and execution of marketing campaigns in all forms of media, print, A/V, and digital
Oversight of Location Based Entertainment marketing campaigns including promotional tie-ins and co-marketing programs
Global outreach and communication with international partners
Partner with creative directors on brand vision and initiatives to ensure proper management of brand materials and assets
Support marketing initiatives for all LBE and Consumer Products programs
Some travel as needed

Director, Marketing Resume Examples & Samples

8 plus years of solid brand/marketing experience
Knowledge of entertainment and consumer products a plus. LBE experience a plus
Excellent at relationship and consensus building across many internal divisions, third parties, and consumer marketing industry at large
Experience in working with creative vendors
Must be comfortable working in a lean environment, being very organized and managing detail
Ability to multitask and track multiple projects at once
Understanding of all social platforms

Director, Marketing, Condé Nast Entertainment Resume Examples & Samples

Develop and execute a robust community management program to support CNÉ’s strategic marketing objectives across all social platforms, encompassing user acquisition and community engagement, creative content marketing strategies, social campaigns and copywriting, and cross-promotion across Condé Nast’s portfolio of brands
Execute creative marketing campaigns tailored to various client and/or brand objectives, and measure campaign success through reporting and ROI analysis
Day-to-day oversight of CNÉ’s email marketing program including copywriting, project management, content curation and regular liaison with service provider
Conduct daily research and outreach with a focus on relationship building and communication with key media, bloggers and digital influencers
Conduct regular analysis and reporting of community engagement and user behavior on owned channels, social media platforms and third party blogs and communities, and present actionable insights to the marketing, programming and production teams
Manage vendor selection and ongoing relationships
Contribute to CNÉ’s overall marketing strategy, event planning, PR outreach and programming efforts
Minimum 5+ years’ social media marketing experience, with a key focus on copywriting, community management and content marketing, ideally at an entertainment or media company
Superior social copywriting and publishing skills (writing experience required), with demonstrated success adopting and communicating in a defined brand voice across various platforms, and a clear understanding of best practices for engaging with digital communities
Proven track record executing creative marketing campaigns tailored to client/brand objectives
Strong understanding of social media and blogger outreach efforts, existing relationships with key media, influencers and brands a significant plus
Experience utilizing data and analytics to measure campaigns and provide recommendations for optimization
Superior organizational, writing and communication skills, with strong attention to detail
Willingness and ability to manage and balance multiple priorities, brands and varying expectations
Advanced knowledge of Excel and PowerPoint, HTML and Photoshop/graphic skills a plus
Bachelor’s degree in marketing, communications or business administration

Executive Director, Marketing, Bobbi Brown Resume Examples & Samples

Support and help develop a 3 year Strategic Plan for the Regional – working closely with the Affiliate teams, the Global Brand and the Regional teams
Assess distribution opportunities within market as well as new market opportunities
Serve as key liaison to cross functional teams for identification of new business and strategic opportunities, helping to raise key issues regarding regional local needs
Work closely with Finance to allocate resources properly and manage budgets
Create consistency and regional relevancy across all consumer touch-points
10+ years of related experience
Ability to prioritize and manage multiple projects with a high level of detail in a high pressure environment
Strong interpersonal and computer skills, Microsoft Word, Excel, Outlook, PowerPoint and Keynote

Director, Marketing, Sephora Resume Examples & Samples

Point person for defining and implementing category marketing objectives for Sephora NA, and ensuring that the NA and Global strategies are synergistically in place to achieve them
Acts as primary Liaison between NA affiliate and the Global Marketing team to ensure that local market needs are being met and that each program is appropriate to succeed in the market at Sephora
Partners with all cross functional Groups (Product Development; R&D; Packaging; Design; Creative; Training; Communications) to bring new programs to market
Develop strategies to capture top consumer opportunities at Sephora (e.g., Hispanic, Asian, Millennial)
Partner and provide clear marketing guidelines for the Canadian market, with enough detail and in a timeline what will allow for market-customization and effective execution
360 Strategy Development and Cross-functional Coordination
Lead and drive individual program development in all its elements for NA, from identifying market-tailoring opportunities with the Global team to specific execution elements at market-level
Lead and drive program development process, including timelines, leading all cross-functional teams to ensure programs are completed on time with the all the necessary level of detail and local tailoring (including retailer needs) and effectively communicated to the field on time
Provide input to advertising on marketing priorities, tailor program briefs, provide input to category advertising plans and where applicable provide creative input (e.g., digital)
8+ years relevant work experience in the cosmetic industry. Sephora experience preferable
Thorough knowledge of PC/Mac as well as CPMS, CPES, NPD, Data warehouse and IBM/forecasting systems
Must be an excellent team player with the ability to build, foster and nurture relationships with members of the Global Marketing teams and cross-functional teams

Director, Marketing Partnerships Resume Examples & Samples

Oversee National Geographic’s strategic partner relationship with The Great Courses to maximize revenue potential for co-branded products. Lead development and marketing of compelling products that are reflective of the National Geographic brand and mission. Manage all aspects of the relationship from product identification and development through marketing, brand management and P&L oversight. (50%)
Oversee promotions and sweepstakes for National Geographic Expeditions. Field and vet requests for third party trip donations, and identify cooperative marketing opportunities with promotional partners. (20%)
Manage marketing and guest communications for the National Geographic Expeditions Gear Store. Develop and implement guest communications and marketing strategy, identify promotional opportunities and produce print and digital marketing collateral. (15%)
Support new marketing/distribution partnerships, including international marketing partners. (15%)
8+ years' experience in product management, marketing, and/or partner management. Travel industry experience a plus

Director, Marketing Resume Examples & Samples

Establishes and executes the organization's competitive sales and marketing strategy to ensure market share goals are obtained. Plans and executes the organization's Playbook that maximizes offer investment balancing subscriber and revenue growth targets
Leverages industry competitive intelligence to measure performance; influence key stakeholders; shape competitive sales and marketing strategy; and track company's position in the market place. Additionally, stays current of industry and competitive dynamics and developments to influence and impact performance
Serves as a primary contact point with regional and shared services leadership and managers as a subject matter expert on the company's go-to-market competitive efforts
Regularly collaborates across organizational boundaries and management hierarchy for effective ideation, implementation and communication. Creates and maintains effective business partnerships and spheres of influence
Approximately 25% travel will be required
Manages and directs Marketing team and ensures that production meets the budgeted level and meets program objectives, including timely delivery of objectives
Oversees the recruiting, hiring, and evaluating of the Marketing staff to ensure that the appropriate level of support is available and maintained

Director, Marketing, Mtv Brand Resume Examples & Samples

Work internally with all lines of business including: programming, on-air promotions, integrated marketing & partnerships, press, insights, public affairs and affiliate marketing to develop and implement strategic marketing plans
Plan and execute creative marketing initiatives across owned channels (includes on-air screen, websites, mobile, app and live events), traditional and digital advertising, social content marketing and the Affiliate´s owned media
Set the brand’s marketing strategy for product or consumer target initiatives across multiple consumer touch points
Day to day management of marketing team for project execution, guidance and prioritization. Ability to build and coach high performing team members as required
Responsible for managing, development and execution of traditional media platform buying and insights for tactical channels including Radio, Television, Magazines Advertising
Manage the execution of annual, seasonal and weekly media plans with a focus optimization of media platforms
Monitor and oversee the activation of media programs
Identify trends and insights, and optimize campaigns in mobile, web, and other channels to better connect with the target audience and increase conversion
Provide clear, high-impact communication, staying ahead of a complex schedule, and maintaining cutting-edge knowledge of the online content space, and the quickly-evolving social and mobile ecosystems
Work with media and creative agencies to measure and report performance of all traditional and digital marketing campaigns (this will be operated by the local marketing teams)
Manage the overall MTV pan-regional budget to maximize effectiveness
7+ years of experience within the Creative Marketing arena in the linear and non-linear platforms
Previous budget planning & management experience
Ability to gather & synthesize consumer insights

Director, Marketing Resume Examples & Samples

Oversee the marketing budget and spend from a planning and tactical perspective and analyzing performance of actual results against financial goals
Lead the marketing team to deliver thoughtful, well defined marketing strategies to maximize financial opportunities. Recruit, develop and motivate team with the goal of creating a high performance culture where managers lead by example
Oversee all creative development with internal and external agencies (Media, Creative, and Promotional Fulfillment). Oversee tracking and analysis of marketing programming ROI
Develop annual and seasonal marketing platforms, strategies and tactics for the Timberland PRO brand, which deliver global consistency. Ensure all programs are tied directly to a published marketing platform and publish annual and seasonal promotional calendars. Provide program integration between footwear and apparel, developing comprehensive marketing programs for product and sales to support the launch and expansion of apparel
Work cross-functionally with Sales, Planning and Operations and Product teams to develop seasonal marketing platforms for footwear and apparel. Work with North America and International Sales Leaders to develop seasonal marketing programs for the brand and top customers to support the business objectives and drive brand awareness
Direct all marketing and strategic planning for the PRO business to drive financial objectives and brand positioning in all channels. Oversee all areas of brand creative, including Customer Marketing / Point-of-Sale, Advertising, Public Relations, Media Planning/Buying, Consumer Insights and Social Enterprise

Director, Marketing, Online Investing Resume Examples & Samples

10%: Brand Strategy and Management
8 to 10 years of related industry experience,
At least 5 years in direct marketing
At least 5 years managerial experience

Director, Marketing Resume Examples & Samples

Direct U.S. marketing vision, strategies and tactics for existing and new products across all channels of distribution
Works closely with U.S., Public Relations, and advertising team to develop 360 degree launch plans and drives activation of plan
Works closely with U.S. Sales Team to ensure successful launches of all new initiatives
Leads the Annual Business Review and Marketing Plan process for key brands and channels based on extensive brand and promotion analysis
Assigns new projects based on analysis of brand data, market conditions and competitive activity. Manages annual brand revenue and expense budget development. Ensures brands meet revenue objectives while staying within budgeted expenditures
Masters Business Administration degree

Director, Marketing Resume Examples & Samples

Fully leverage the resources within National Geographic to create brand centric marketing campaigns for the credit card program. Partner with the National Geographic Channel, magazines, digital platforms, kid's and other divisions to develop innovative ways to build awareness of and credit card subscriptions. Work within the licensing style guides and tool kits to ensure cohesiveness across all mediums, platforms, and customer touch points. Develop new and innovative ideas and strategies to support and grow our NG credit card program. (70%)
Develop a marketing plan for the credit card program and direct day-to-day marketing activities and oversea relationships with external marketing agencies (if applicable). Develop and oversee the program's marketing budget. Analyze results and communicate progress/updates of projects to key stakeholders. (20%)
Work closely with partners, sales directors, and key internal marketing teams to ensure marketing initiatives reflect and enhance consumer understanding of our mission. Navigate across the organization to ensure that email marketing, website, public relations and social media dovetail into one integrated, powerful brand message. (10%)

Director, Marketing Services Post Resume Examples & Samples

Quickly develops highly effective working relationships and processes with WB Pictures Worldwide Creative Marketing executives, utilizing knowledge gained from recent previous creative agency experience
Utilizes knowledge of new and emerging technologies from recent industry experience with other finishing facilities and studios to modernize internal business processes to meet, or exceed, industry standards
Directs the finishing of online, TV and radio advertising materials for WB Pictures Worldwide Marketing from media ingest to final deliverables
Adapts finishing processes and procedures, utilizing in-depth knowledge of current industry online finishing standards, to handle the diverse and changing requirements of online AV material
Liaises with Marketing Services finishing staff, filmmakers, talent and creative vendors in the execution of marketing materials—building effective relationships with these parties to ensure effective results
Communicate changes in, or issues with, projects to department leads and management
Supervises editorial staff to ensure projects are completed as requested, within time constraints and set to the defined department standard
Manages new in-depth quality check process for all deliverables
Works with Marketing Services on all legal and billing requirements for advertising and publicity materials
Manage the planning and use of fiber lines in support of AV finishing projects

Director, Marketing, Home Resume Examples & Samples

Build brand desirability & develop marketing strategies to support the business goals of our wholesale channels, specifically department stores
Position focuses primarily on the brand building & marketing efforts to support growth of our textiles (bed & bath) and tabletop categories, with additional support of the furniture, rugs & lighting businesses in the department store channel
Support Senior Director on the alignment of strategic marketing campaigns and lead omnichannel activations as determined by need for each category; projects and initiatives include
Direct Mail
In-store Collateral
Advertising
Asset Creation
Act as the lead contact with internal and external teams in the development, execution and communication of marketing materials to support all wholesale marketing needs
Clearly write strategic creative briefs
Manage budgets and timelines
Collaborate with wholesale accounts, sales teams, RL Advertising, RL Wholesale Digital & Ecommerce and Creative Services to successfully complete initiatives
Continuously develop and utilize a proficient knowledge of Ralph Lauren Home plus the home furnishings industry and competitive landscape
Proactively seek marketing insights and consumer trends – have a POV on implementation and how to establish best practices
Prepare and deliver presentations for a variety of audiences, including executive management

Director, Marketing & Branding Resume Examples & Samples

Act as a lead subject matter expert in the refinement of the overall social media strategy for the department and oversee content strategy for Careers mobile and desktop sites and ad hoc digital initiatives as needed
Set direction and execute against a clear set of objectives for each major social destination and track and measure return on investment
Partner with internal advertising resources and external vendors and provide oversight for advertising campaign & national media plan across market segments for campus, diversity & experienced hire recruitment
Manage a Social Media Community Manager to support the content strategy across the Careers pages on prudential.com, Facebook, YouTube, Glassdoor.com, LinkedIn, etc
Oversee the creation and maintenance of relevant content, campaigns and contests, and dialogue as appropriate in support of site strategies
Manage executive stakeholder relationships across Prudential, including social media escalation and standard operating procedures for a heavily regulated industry to mitigate any potential risk to the brand; address concerns that arise within the legal, risk, and compliance groups
Lead and partner with Recruiting Managers and Recruiters on search engine marketing (SEM) campaigns on various search engines and social media sites
Keep up to date on emerging trends/technologies and media that can support the long-term strategy of the department
Bachelor's degree from an accredited college/university
5+ years experience managing digital marketing and/or communications strategy and projects in a large, complex organization
Leadership experience; ability to manage and inspire
Experience managing a corporate social media presence and/or major initiatives, as well as a keen understanding of SEM/SEO strategies
Ability to collaborate with cross functional teams and influence all levels of the organization
Highly articulate and persuasive when presenting to executives and work groups
Strong project management skills; adept with working on simultaneous projects at different stages of development
Demonstrated ability to uphold high performance standards and deliver against plans
Prior experience in a large, multinational, complex organization preferred

Assistant Director Marketing & Fan Experience Resume Examples & Samples

Assisting in managing department social media efforts, including Facebook, Twitter, Instagram, Snapchat and other mediums o Drive fan engagement by actively creating new opportunities to interact with fans through social media
Assisting day to day department needs with graphic design for social media, advertising, email marketing and more
Supervision of full time intern as well as game day staff for volleyball and soccer
Develop new concepts that enhance game day presentation at all sports
Collaborate with Ticket Sales and Ticket Operations to generate new streams of revenue for department
Assist in researching and developing new grassroots ideas for increasing attendance for all varsity teams
Other duties as assigned by Assistant Athletic Director for Marketing & Fan Experience
Compliance with all NCAA, Sun Belt, and A-State rules, regulations, and policies

Senior Manager / Director, Marketing Resume Examples & Samples

A strong marketing foundation, and deep data driven marketing skills are essential
Experience in subscription and/or direct response marketing required
Consumer Packaged Goods experience is highly preferred
Demonstrated functional marketing skills and experience spanning analysis, strategy and tactics
Strong communication skills including ability to develop audience-tailored presentations and present insights and recommendations
Develops effective partnerships with cross-functional resources at Corporate and in field
Ability to work in a flexible, dynamic and fast-paced team environment
Strong analytic bias and toolbox
Ability to handle ambiguity and adapt quickly to change

Director, Marketing Resume Examples & Samples

Contributed to building brand equity, establishing a positive customer experience, and building brand loyalty through website and mobile experience execution
Experience leading the evolution of an online product development lifecycle over multiple releases
Possess exceptional understanding of the best practices for online user experience and interface strategies, site usability and user interface design
Understand the importance of introducing relevant features that support a CRM approach to customer acquisition
Present a successful track record partnering with his/her organization’s information technology organization in the development and launch of websites, mobile sites and apps, and user features/functionality
7 - 10 years of experience in ecommerce and/or Product Management for web and mobile properties preferably for B2C, B2B and International channels with an emphasis on name brand travel or retail sectors
Experience with developing and managing a marketing plan and department budget
The right mix of experience in Marketing, Technology and/or Product Development
Excellent written and verbal communication skills with experience in developing compelling presentations and presenting to senior management
Ability to manage multiple projects at once with a sense of urgency required to work in a deadline driven environment
Diligent, flexible, resourceful, independent worker with a strong work ethic
Strong communicator capable of delivering concise messages to various audiences

Director Marketing Resume Examples & Samples

7+ years of solid consumer/trade marketing experience (Consumer Products or Entertainment industry background a must)
Understands digital distribution and/or consumer packaged goods channels of distribution
Strong fiscal discipline with experience in global budget management, reporting and tracking
Ability to operate comfortably at both the strategic and tactical levels, and is a strong collaborator in building consensus and alignment
Must possess excellent communication skills, strong attention to detail and ability to deal with change
Adept multi-tasker dealing with multiple projects at once: flexibility and ability to work under tight timelines are key
Must have strong leadership skills; proficient at establishing relationships with cross-functional peers and Senior Management
Solid understanding and experience with social media marketing
Passion for movies/films a plus

Director Marketing Account Activation Resume Examples & Samples

Develop and create the activation strategy and roadmap sell in and sell out
Set the direction of aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity across key account banners
Provide direction to team and executing with excellence, the seasonal‘Account Marketing Calendar’ to ensure that adidas wins at the point of purchase by category, in key doors against the agreed KPI’s
In each facet and through all channels, develop and execute consumer activation activity against targeted categories / concepts across all channels and platforms
Secure the highest share of space, within key destination doors and locations
Drive and secure sell through and consumer engagement with share growth ensuring all commercial and strategic goals are met
Accountable and manage the seasonal activation calendar process from virtual download to in-store implementation including all account interaction meetings at all levels ensuring smooth process
Where appropriate support SMU and franchise creation / development
Be the “consumer activation” point of contact both internally and externally
Closely co-operate with Global Brand teams (most importantly global creation team and BUs) to secure a best practice level of implementation of global strategy
Understand the consumer retail environment including distribution points, share of buy, competitor concepts and support tools
To staff most suitable persons in direct report positions in alignment with HR and Sr Director Ranging Architecture
To set personal objectives, targets, guidelines and assess all reports
To develop the functional and social skills of direct reports on and off the job
To manage all reports as an integrated team by setting team objectives, targets and guidelines
To ensure smooth cooperation of all direct reports as one team, internally and externally
Strong business acumen, ability to assume a broader perspective (cross-markets/ global)
Category Management/ / Merchandising Experience or account marketing / sales : 7 years

Assistant Director, Marketing Resume Examples & Samples

Manages creative development process for all email, digital advertising, web, and mobile campaigns, providing direction and overseeing execution
Maintains a comprehensive email and marketing automation editorial calendar in order to proactively produce content appropriate for IA channels
Assists the Director of Digital Marketing & Social Media with social media campagins and postings
Creates and manages traditional/grassroots marketing campaigns as assigned
Assists in the management of the digital marketing internship program
Other marketing responsibilities as assigned
Coordinates marketing campaigns and efforts cross-functionally with other internal units
Extracts data and key learnings from analytics and reports to create conversion campaigns
Reports on all marketing program performance to leadership team members and other internal units
Oversees mobile campaigns including app development, in-game engagement, and content production
Builds relationships with outside (non-campus affiliated) companies and organizations, as necessary
Works game days/nights
2+ years of marketing, digital communications, PR, brand management, or digital advertising experience
Knowledge of email marketing solutions (ExactTarget, Lyris, Constant Contact, Convio, or equivalent) and/or marketing automation platforms (Adobe Campaign, Responsys, Marketo, Eloqua, or equivalent)
Ability to develop email flows, business logic, and reporting in marketing automation system
Excellent copywriting and content creation skills, and keen visual sense
Experience with producing social media content and monitoring brand accounts
Understanding of how images and videos define a company’s brand
Experience using adobe creative suite (Photoshop, InDesign, Dreamweaver) for graphic design and email template creation
Experience managing successful marketing campagins
Proven ability to document processes and procedures associated with marketing automation or email campaigns and strategies
Strong quantitative analytical ability - can take complex ideas and present them in a manner that is easy to consume and share
Excellent project management skills with the ability to drive results and projects to completion
Clear written and verbal communication skills and strong presentation abilities
Bachelor’s degree in a related field or equivalent training/experience
Strong interpersonal communication and political acumen skills
Knowledge of Salesforce.com or other CRM solution and its functionality
Knowledge of the campus and department, including its achievements, mission, vision, goals, objectives, and infrastructure
Knowledge of the department’s products and services
Knowledge of applicable NCAA and Pac-12 rules and regulations

Director, Marketing, Nicktoon / Teennick Resume Examples & Samples

Develop strategic plans for key properties and blocks to generate exposure, increase engagement and drive business goals…. optimizing all available platforms and growing audiences
Capture and Communicate launch plans for launch and network initiatives
Collaborate with internal departments and creative executives to build strategic integrated campaigns
Capture full campaign activity in presentation documents
Ensure that marketing goals, audience insights, industry landscape and best practices are informing all campaign components
Responsible for ideation and oversight of presentation and proposal development
Excellent writer, who can write inspiring briefs and core campaign ideas
Communication hub
Planning Partner
Socializes positioning and research
Integrates plans across lines of business
Main point of contact for Partners, presenting back
5+ years consumer marketing experience in marketing/ad agency or within entertainment & media
Strong understanding and/or experience in the digital marketing space
Strong operational experience and perspective
Ability to manage a team and to lead cross-company efforts
Superior interpersonal and communication skills
Expert time-management, prioritization and multi-tasking skills
Demonstrated strong understanding of the Nickelodeon brand, content as well as popular culture and how it relates to the business
Willingness to work hard and have fun!

Director, Marketing Resume Examples & Samples

Experience in marketing, preferably in a digital or OTT setting
Experience working for an online service or product
Experience working for an entertainment & media product is a bonus
Experienced in proposing data-driven test ideas
Expert written and verbal communication skills

Director, Marketing Resume Examples & Samples

Contribute heavily to the creation, development, and execution of marketing strategies, packaging design, ad campaigns, and tour planning for urban and/or pop acts
Participate in near and long term creative planning to ensure a clear and consistent message for assigned projects while acting as a central point of contact and lead for all assigned projects. Work with all departments in meeting deadlines and keeping a creative thread running throughout the projects
Develop and execute creative imaging for marketing campaigns in conjunction with an Art Director
Select and approve visual imagery and creative direction of marketing tools while also overseeing the timely production of commercial and promotional product, including advertising materials, album packaging, videos, retail displays and posters
Lead collaborative effort with digital marketing specialists on all digital marketing initiatives including the development of mobile and digital marketing concepts, artist website design and maintenance and the design, implementation and maintenance of social media presence
Liaise with artist management on a regular basis and communicate label plans and expectations
Create/negotiate and manage marketing budgets for each assigned project
Participate in managing release schedule as it pertains to assigned projects
Research and evaluate customer needs, industry landscape, and market/cultural trends
Identify and analyze new and innovative exposure and revenue generating opportunities for assigned artists
Work with artist management and A&R on assessing artist development needs
Work closely with promotion and publicity departments on scheduling opportunities
Work with the Sales department to meet or exceed sales targets
Work with International Marketing department to ensure marketing plans and project needs are met and executed on a global basis
Help with the planning and execution of artist showcases/listening parties/events for tastemakers and industry personnel
At least 5+ years of marketing experience in the entertainment industry, with particular experience working with urban music
Passionate music fan with broad knowledge of music
Exceptional communication and negotiation skills
Bachelor’s degree strongly preferred

Director, Marketing Resume Examples & Samples

Devise Marketing and communications strategy for the attraction to optimize awareness and yields from core markets
Establish and review pricing strategies to maximize yields and optimize seasonality
Responsible for delivering campaigns around key trading periods in order to maximize capacity during peak times
Commission and oversee advertising output
Commission and control publicity and press relations
Devise and manage initiatives to drive new audience and customer development, focus on digital channels
Develop and nurture online social network fan bases through active participation on relevant channels such as Twitter, Facebook, youtube travel resource and fan sites
Develop online and website presence, ensure all sites are maintained and exceeding customer expectations maximizing the potential of the customer journey through to purchase
Lead, manage and control on-going marketing budgets
Oversee Marketing & Sales resources as they are brought on board. Manage direct reports, leading the marketing team of 5
Set sales targets and objectives in conjunction with appropriate staff, maintaining tight budgetary control throughout the year
Oversee and manage information in the Marketing Database and ensure data protection considerations are fully legally compliant
Devise, oversee and produce of in-house staff communications media
Devise methods of conducting ongoing research to include

Director Marketing Brand Reebok Resume Examples & Samples

Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers, ambassadors and other sports and fitness stakeholders in MENA
Drive the implementation of all Brand Activation in MENA focussing not only on GCC but also on Norther Africa where a close collaboration with the respective General Managers will be required
Contribute to the global strategic planning for the Brand via dotted line into the Sr Director Brand Reebok, Emerging Markets and through interaction with global counterparts
Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers along with the Key Focus Areas determined by the Strategic Business Plan for MENA
Represent the commercial and product needs of MENA to the Emerging Markets hub Business Units, Brand Activation and Concept-to-Consumer teams
Constantly analyse business performance and seize business opportunities across MENA to meet and/or exceed KPIs and financial targets
Manage the range selection process for MENA based on Global and Emerging Markets recommended range / packages. Within Emerging Markets the Business Unit leads for the categories will also be responsible for MENA Business Units therefore, role requires high levels of influence in order to drive MENA priorities
Influence range segmentation and support channel segmentation initiatives for MENA in partnership with the channel teams
Lead and steer the execution of global, Emerging Markets and local brand marketing strategies/concepts and leverage key partnerships in coordination with the Emerging Markets Brand Activation team
Drive MENA Strategic Business Plan to ensure alignment between Go-to-Market strategies and financial targets
Be the communication point between the Managing Director, General Managers in Country and Emerging Markets hub Brand Adidas team. Will be the focal communication point internally within the senior leadership team on all marketing activities in MENA including calendars and processes, events and initiatives
Effectively manage and influence the assignment of Marketing Working Budget to win the consumer, increase Net Promoter Score (NPS) and optimize ROI
Drive consumer/channel matrix management and ensure MENA has the proper tools; support to effectively implement the Go-to-Market plan
Provide a clear vision and direction to the MENA Brand Activation team with relevant objectives and KPIs
Ensure High Employee Engagement at every level through effective motivation, coaching, training and development of personnel in the MENA marketing Team
Define organizational structure, set objectives, manage workloads and results to achieve goals while adopting best practices, achieving continuous process improvement and by staffing the most suitable persons in direct report positions
Build and support Key Account Management progressively based on business expansion and needs
Lead the Key Cities strategy and execution for EM Central in partnership with channel teams
Drive and support important company-wide projects such as SAP
Strong communication skills with direct reports and counterparts
Expert understanding of local Markets’ consumers, accounts, economic environment and commercial needs
Microsoft Office with advanced skills in Excel and Powerpoint
Knowledge of the commercial aspects and language abilities for MENA will be an advantage
10 - 12 years of functional experience in merchandising/product, marketing, sales/retail required, ideally in apparel/fashion & shoes
Exposure or experience to fashion/ lifestyle / sports

Director Marketing Resume Examples & Samples

An obsessive interest in technology and an understanding of how it is changing the world of marketing
Working knowledge of STM publishing and information business
Project Management expertise

Director, Marketing Resume Examples & Samples

Develops, communicates and manages Marketing initiatives for NBC UNIVERSO – from retention to acquisition campaigns – including Satellite and Tier/MSO cable partners
Develops & Manages network campaigns, primarily in support of show launches and brand campaigns, serving as the communication hub between NBC UNIVERSO marketing, and other NBC UNIVERSO departments in accordance with brand management process
Creates consumer promotion tactics in support of show launches, existing priority programming and other franchises Tactics should be designed to drive consumer awareness as associated with and Distribution partner objectives, to include contests and sweepstakes, grassroots campaigns, internal synergies and pure promotional "one off" partnerships
Creates, attends and manages marketing and Trade events locally and across the country in key markets, where necessary
Develops NBC UNIVERSO brand management projects, from brand development to strategic brand initiatives. Works closely with research and other departments within the network to ensure information is available to the marketing department when in the brand development stage
Works closely with Off-Air Creative team in the development of key creative materials for consumer and trade-facing collateral. Materials may include quarterly newsletter/e-blasts, network sizzle reels, post-event recap reels
Responsible for the budget management for individual marketing initiatives for media buys, stunts, premiums, and other elements of consumer activation. & overall departmental budget
Establishes and manages vendor relations in the area of premiums and promotions teams, working directly with vendors and the NBC UNIVERSO media agency
Manages the NBCU marketing relationship and . Supervises the implementation of these marketing plans
Marketing Director must be able to present marketing plans and key marketing initiatives internally to the NBC UNIVERSO teams, partners and strategic partners
Strong understanding of marketing and Cable distribution
Strong understanding of Consumer marketing
Knowledge of media strategy and buying basics
Proven leader and manager
Strong understanding of US Hispanic and/or Multicultural/Ethnic consumers
Experience with Microsoft Office; Powerpoint, Excel, Word
Bachelors degree in Marketing or similar field
Minimum 7 years experience in Marketing management roles
Proficient in Spanish language
Shows leadership qualities in executing a project to fruition
Strong time/project management skills
Ability to work efficiently and prioritize in order to meet deadlines and budgets
Excellent interpersonal skills with the ability to work independently or as part of a collaborative team

Director, Marketing Wbitvp Resume Examples & Samples

Responsible for the development, creation and/or localization of high-impact sales materials, including format pitches, brochures, sales reels, trailers, etc. in support of both format and finished sales of WBITVP product
Responsible for establishing effective communications – both internally and externally – around WBITVP formats, finished programs and other divisional activities
Act as liaison with network of WBITVP production offices around the world, to ensure effective communication of program information and priorities, distribution of marketing materials, and adherence to corporate brand guidelines
Utilize WB Research team to ensure that sales teams are provided with relevant ratings and market analysis pertinent to the performance of WBITVP programming
Responsible for working with producers to ensure that essential marketing assets are created and/or gathered from the various WBITVP productions (including photography, key art, logos, EPK materials, talent bios, synopses, etc.) to allow for the creation of relevant sales and marketing materials around each of those productions
Direct and oversee trade advertising strategies for WBITVP properties

Director, Marketing Wbitvd Resume Examples & Samples

Works in tandem with senior management of both the Production and Distribution groups to identify key divisional priorities and sales objectives, formulate strategies, and implement marketing initiatives to meet those targets
Responsible for the positioning of WBITVP as a first-class destination for compelling formats and high-quality local productions
Works closely with sales executives to understand their needs, identify key priorities, and establish procedures to provide the necessary information and support to enable them to effectively represent WBITV product, both as formats and as finished programs
Works with and directs the activities of the Marketing Coordinator to provide material and logistical support for annual sales markets, including MIPCOM, MIPTV, LA Screenings and NATPE, as well as for internal events, including Creative Exchanges and other key meetings
Directs digital strategies, including ensuring that B2B and internal websites are optimized to provide the full range of information, assets and materials that are needed for sales, marketing, production and broadcast partners

Executive Director, Marketing Onboarding Resume Examples & Samples

Represents organization as a prime contact on contracts or projects. Interacts with senior internal and external personnel on significant matters often requiring
Represent the marketing program internally to key stakeholders in the customer process in other functional areas as well as senior management. Have a strong command of the ins/outs of the program, its timing in the customer's lifecycle, strategic goals of each component of the program, and be able to speak to the performance of the program overall as well as individual tactics within the program
Own the strategic vision of the Onboarding program, develop short/medium/long term roadmap for enhancements to the program, key tests and piloting new strategies, and implement strategies designed for key segments
Deliver a targeted onboarding experience for distinct segments at key moments in their early lifecycle. Own end-to-end strategy, planning and implementation. Build strategic plan, gain buy in from marketing & business leads, secure necessary data feeds to enable targeting and partner with marketing communications team to develop on-strategy customer communications
Understand the customers' needs, wants, values, pain points and perceptions. Use that knowledge to build out a best-in-class welcome experience by partnering with stakeholders across the business to create enthusiasm, alignment and compliance for an integrated customer onboarding experience across all touch points communications, installation, care/service, within our products and more. Tasks may include, but won't be limited to, influencing sales scripting and email/mobile number capture at time of sale, creating pre-install strategy and communications, driving early engagement and customer profile creation, launching a new online welcome experience, and partnering with product teams on first time user experiences
Serve as the advocate and voice for new customers in broader company projects such as redefining the overall customer experience, improving the self-install and professional install processes, tools and communications in addition to other large scale projects that will touch new customers
Responsible for delivering positive onboarding ROI to the business, with focus on retaining new customer relationships and lines of business, along with growing revenue. Work in partnership with Business Intelligence to manage onboarding dashboard, giving regular visibility into key early life metrics including completion rate, churn, call volume and product engagement. Drive strategic analysis of longer-term trends, early life behaviors of high value customers, etc
Manage the marketing communication team and agencies to develop creative to be used in testing and marketing rollout. Manage internal and external agencies in the implementation of marketing strategy to deliver a high quality program that is executed on time and to budget. Own the execution and delivery of hundreds of email, direct mail and print tactics
Generally requires 14+ years related experience
15+ years marketing experience; CRM experience a plus
Bachelors degree from an accredited university; MBA desired
Demonstrated success building and managing customer marketing and direct marketing programs; strong knowledge of email marketing
Big picture thinker that can drive change, championing a vision and bringing it to live by executing short, medium and long term tactical plans
Natural relationship builder that can successfully champion a focus on the customer onboarding experience throughout the company
Demonstrated success in managing a complex workload with multiple priorities and tight deadlines with a focus on measuring results and improving performance
Experience and comfort leveraging customer data and analytics to design and trigger new personalized onboarding experiences and build positive customer relationships
Results-driven with exceptional detail and knowledge of direct marketing metrics including analyzing A/B tests, multivariate tests and program ROI
Team player, able to work closely with cross-functional groups and anticipate and react to changes quickly; able to develop and nurture relationships with key stakeholders
Experience in hiring, managing, and developing world-class talent

Director, Marketing Resume Examples & Samples

Provides World Class Marketing ClientService Management by creating synergies with our internal teams & AcademicPartners which empower us to exceed our objectives
Helps to provide oversight on theplanning, implementation, development and or servicing of new marketing ideasfor Academic Partners & internal teams
Manages communications projects forvarious components of the marketing life cycle or services
Helps to develop, execute and/orprovide service management of marketing objectives
Prepares & presents materials/findingsboth internally and externally for the marketing communications area he or shesupports
Provides Academic Partner insights andstrategies which help enable internal & external teams deliver results thatexceed objectives
Hires, coaches and developshigh-performing teams
4-year degree from anaccredited institution in Marketing, Business Administration or related fieldOR appropriate combination of education and significant experience
Direct team management responsibilities
4-year degree from an accreditedinstitution in Marketing, Business Administration or related field, ORappropriate combination of education and significant experience
Minimum of 7 years’ experience in marketingaccount management and directing a team(s) responsible for
Analyzing and developing marketing content, communications andvisual strategies that support the brand
Experience working within and maintaining client identitystandards across channels
Experience proofing marketing piecesincluding: letters, creative briefs, brochures, banners, magazine ads, outbounde-mails, etc
Coordinating the development &deployment of marketing collateral
Experience working with and supporting internal/externalmarketing services ranging from; digital media, consumer insights, messaging,creative, account management, analytics, and identify management
Experience with reviewing, reportingand providing strategic guidance on marketing kpi’s and media campaigns

Director Marketing Concept to Consumer, DSG Resume Examples & Samples

Responsible for input of product requirements, defining the product vision within the account and working closely with BUs, sales, brand activationto ensure goals are met
Responsible for creating the annual and seasonal Account Activationplan, allocating SWB across adidas concepts to best meet Brand and business targets and “selling” these into the Account along with Sales
Responsible for briefing all Account Activation requirements into Brand Activation for tool creation and delivering the conceptsinto the Account
Create an aligned seasonal marketing calendar incorporating all relevant aspects of product, retail and brand activity
In conjunction with the range architecture team, Category BUsand sales define the account product strategy and roadmap
Create, execute and manage the range proposition process from virtual download to sales launch including pre line process. Ensuring smooth account interaction process
Ensure the brand wins at point of purchase in key categories and doors presenting the brand in a compelling and engaging way
Ensure share of space especially in key locations and doors
Closely co-operate with GlobalCTC teams to secure a best practice level of implementation of global brand and product strategy
Collaborate with USDemand Planning team and SCM functions as appropriate
Understand the retail environment including distribution points, share of buy,competitor ranges and pricing strategies
Highly collaborative with strong communication skills
Previous experience in Category Management or Merchandising/ Ranging/ SMU / Sales
Ability to work effectively within a team environment and under pressure
Degree in business administration with focus on Sales/ Marketing
Business: minimum of 8 years
Leadership: minimum of 8 years in management
Industry: sporting goods/ retail/ consumer goods

Director, Marketing Resume Examples & Samples

Partner with WBHE personnel across all functions and divisions (including personnel based in the United States) to coordinate and implement marketing plans for Mexico and Rola
Develop and implement digital marketing strategic initiatives, including but not limited to, developing and implementing CRM initiatives and programs
Recommend product pricing with underlying analysis, including initial and promotional pricing
Work closely with finance to review P&Ls and financials analysis for promotions and media plans and pricing strategies
Provide analytical support and recommendations, develop strategic business plans to achieve business growth objectives
Work with senior personnel to develop market forecasts and establish budgets
Work with WBHE Creative Services to ensure effective implementation of marketing materials and programs
Develop and implement PR strategies and programs
Conduct market analysis of acquisitions for international release
Implement audiovisual and video game tracking, market research and reporting
Plan and coordinate of film, TV content and video game promotional partnerships
Partner with WB Theatrical and WB TV to review release strategies and windows
Provide counsel to senior management regarding the development of new business strategies and sales channels
Take leadership role in industry initiatives affecting the transactional space (i.e., the sale and rental of audiovisual and interactive content)

Director, Marketing Resume Examples & Samples

3-5 years experience in consumer marketing
Experience with direct-to-consumer marketing of an online service or product is a must
Experience working with entertainment & media is a bonus
Comfortable working within data-driven frameworks
Comfortable working in an entrepreneurial environment

Director, Marketing Resume Examples & Samples

Lead and drive a highly effective results-driven acquisition marketing team
Create, implement and measure success of all acquisition marketing program and identify opportunities for growth and optimization
Creating marketing programs that enhance Refinery29's brand and position within the marketplace and attract/retain/grow audience (e-mail registrations and social fans/followers)
Ensuring all initiatives and messaging are aligned with the R29 brand
Creating team processes for effective and efficient workflow
Develop strategic partnerships with key influencers, platforms and brand partners
Manage, develop and recruit for acquisition team: email, social, video & syndication
Lead paid and house marketing strategy campaigns
Manage audience acquisition budget and report on spend and efficiency

Director, Marketing Resume Examples & Samples

Drive APAC implementation of year-round marketing campaigns, programming packages and cross-divisional initiatives on key brands such as DC and Harry Potter, across prime-time, strip series, feature film packages, library series deals and animation
Point person for marketing approvals for the APAC region; develop deep understanding of the business landscape for each APAC territory
Develop plans with clients / broadcasters to exploit growth opportunities and help generate added revenue streams through the use of WB materials, designing contests and PR activities throughout APAC territories
Proactively work with local sales and marketing executives to provide pre- and post-sales support / materials
Work with Burbank marketing team to develop innovative new initiatives for APAC, including consumer contests and “stunts”, enabling client sales teams to sell-in multi-level promotions, covering everything from on-air to online to social networking. Proactive involvement to enhance the offering that broadcasters are pitching to advertisers
Direct local APAC marketing teams to assist in all aspects of client marketing campaigns—strategic planning, customer needs analysis, project management
Lead the development and implementation of CAPLA-wide and Worldwide initiatives as required

Director, Marketing Resume Examples & Samples

Manages support for all regional sales channels, including reporting and analytical support, sales channel operations support and marketing support
Leads events team responsible for creation and execution of regional Xfinity Events
Develops strategy for competitive market as well as regional subscriber metrics
Ensures that communication of current initiatives, promotions, and campaigns are accurately, timely, and effectively communicated to all regional sales channels
Provides leadership and direction for team of 30+ in multiple functional areas
Responsibility for Sales & Marketing expense management, including annual budget process

Director, Marketing Resume Examples & Samples

10+ years of relevant marketing strategy experience
Solid understanding of marketing tools, data-driven/CRM approaches, end-to-end marketing process
Ability to identify and explore marketing opportunities; exceptional strategic thinking
Ability to communicate verbal and written information effectively to internal teams
Ability to direct internal resources and build strong relationships
Ability to work independently and as a team member
Familiarity of standard office software such as MS Excel, MS Word, and MS PowerPoint
Strong sense of commitment to deliver on assigned projects
Use hands and fingers to organize, place and move workflow
Visually observe objects up close and at a distance
Effectively communicate and interact with others
Use reasoning and solve problems through analytical deduction

Director Marketing Concept to Consumer Resume Examples & Samples

Clearly lead, define and deliver the optimum category concepts / product assortment to deliver against the agreed commercial requirements while strengthening the brand through creating and executing consumer activation plans
Responsible for input of product requirements, defining the product vision within the account and working closely with BUs, sales, brand activation to ensure goals are met
Responsible for briefing and delivery of SMU process
Responsible for creating the annual and seasonal Account Activation plan, allocating SWB across adidas concepts to best meet Brand and business targets and “selling” these into the Account along with Sales
Responsible for briefing all Account Activation requirements into Brand Activation for tool creation and delivering the concepts into the Account
In conjunction with the range architecture team, Category BUs and sales define the account product strategy and roadmap
Provide regular analysis of sell-through performance of all facets to the relevant category teams and contribute to strategic planning based on that analysis
Accountable, along with team for interpretation of Sales Data, making fast conclusions and building interpretation into future season planning for the Account and input into BU’s
Secure visibility of account range proposition to global CTC teams through systems management and communication process
Understand the retail environment including distribution points, share of buy, competitor ranges and pricing strategies
High influencing skills and ability to make fact based decisions
Structured, organized and process orientated
Functional: minimum of 8 years in Category Management/ Ranging/ Merchandising Experience or account marketing / sales
Cross-functional experience, ideally with marketing/sales/finance/operations

Director, Marketing Mtv International Resume Examples & Samples

A ballsy person who is up for breaking the mold and bringing innovation to the MTV brand. A creative thinker that can challenge the norm and is willing to fight for ideas
Someone who is in love with (new) media and knowledgeable of trends in the industry
A strong project manager who is driven to organize chaos in a complex environment across silos and with many stakeholders
A research nerd who loves young people and can translate that understanding into campaign briefs
Someone with a cultured international mind-set who is able to work across borders and cultures and has a willingness to travel
Min 7 years relevant marketing experience, ideally in a youth marketing strategy role
Candidate must be eligible to work in the US
Excellent brief writing skills are a must
Experienced in digital and social campaign development
Experienced in leading cross disciplinary project teams
No media buying experience necessary, but the ideal candidate has a clear understanding of media planning and the ability to demonstrate best media options for the brand and campaign strategy

Assistant Athletics Director, Marketing Resume Examples & Samples

Develop and implement overall marketing and promotions program of the department. Has a primary role in fostering positive public relations
Develop, implement and oversee all advertising efforts for Athletics in accordance with goals set by Senior Associate Director, External Affairs. Includes review/approval of all advertising solicitation contacts by unit staff. Work cooperatively with personnel in Office of Marketing and Communications for University-wide benefit
Coordinate and assist in development and implementation of appropriate Athletics functions, including some fundraising events and activities
Develop and coordinate all pre-game and in-game promotions, including Football FanZone; also responsible for football and basketball game scripts
Serve as department liaison to Media Services staff for video production and audio requirements for athletic events
Coordinate Athletics recognition programs. Serve as liaison to Alumni, Development and Office of Marketing and Communications to cultivate and recognize University alumni and/or contributors to Athletics. Coordinate and implement recognition announcements or events for appropriate awards and honors
Recommend and manage expenditures of sports marketing budget to enhance event attendance, public awareness and generate increased revenue for Athletics through promotions, corporate sponsorship fulfillment and marketing
Coordinate publication design, production and purchase. Includes development of schedule cards and sales brochures, as well as responsibility for overseeing all printed material purchases to ensure compliance with University and NCAA regulations
Serve as chief representative of Athletics to interact and work cooperatively with marketing representatives both within and outside the University. Work cooperatively with University marketing representative(s) and serve as liaison to Bob Carpenter Center Director and Box Office Manager relative to marketing of athletic tickets
Represent Athletics, with Sports Information Associate in publications policy development and enforcement, including assisting with the review of all external Athletics publications (format, content, logos, colors, etc.)
Directly supervise professional staff position within Marketing unit, as well as student staff and interns
Represent athletic marketing unit in external relations meetings and at other university and conference meetings as directed
Assist with other related duties as assigned
Bachelor's degree in a related field, preferably in business with a concentration in marketing, and three years marketing/promotions experience, preferably in collegiate athletics
Effective interpersonal, organizational written and oral communication skills and "sales" interest/aptitude required
Knowledge of NCAA rules and regulations and willingness to comply required
Effective computer skills, including PowerPoint and database software, preferably Access
Ability to use independent judgment to gather, manage and impart information to various internal and external audiences
Ability to gather and analyze data and generate reports
Willingness to work extended hours beyond the typical business day, nights and weekends throughout the academic year, as required
Position requires a self-starter

Director, Marketing Resume Examples & Samples

Evidence of a Bachelor’s degree in business, marketing, finance or similar concentration (Master’s degree preferred)
Experience in Athletics Marketing (5 years)
Experience in effectively managing, supervising and evaluating staff and providing leadership
Experience in problem solving and decision-making
Experience thinking analytically and strategically
Experience working within a college/university environment
Experience with ExactTarget
Demonstrated working knowledge of HTML
Demonstrated knowledge of NCAA rules and regulations
Evidence of effective verbal, written and interpersonal communication skills
Experience in job-related college athletics
Resume/CV illustrating how prior experience, including supervisory experience, meets qualifications
Three (3) professional references (personal references are not accepted)

Director, Marketing Resource Management Resume Examples & Samples

Responsible for the application administration of the Marketing Resource Management application which includes the following administration activities
Strong process design experience
Working knowledge and experience in business operations
Experienced in vendor management
5-10 years related experience

Director, Marketing Resume Examples & Samples

Development of high touch, highly custom programs leveraging iHeart assets and making new ones
Creation of original branded audio and video content ideas/shows
Innovation through use of technology to generate additional revenue steams and buzz (i.e VR)
Working with internal and external creative teams to change the way people see and hear radio (up creative bar in audio)
Act as POC for this branded content division which will require brainstorming, strategy sessions, concepting, collaborating with the various Sales organizations and Programming teams, client meetings and presentations, and overall project management of each campaign
Create presentations, decks, videos and customized support for individual custom programs
Responsible for client-facing marketing communication throughout development process
Staying up to date on trends in technology, culture, and advertising, and be able to translate trends into opportunities to grow the business
Minimum 6 years experience, ideally at creative agency, partnership/entertainment agency or in innovation position
Great brainstormer/Ideator and can turn ideas into strong pitches (written and verbal)
Experience with/understanding of data/insights to fuel ideas
Experience in and love of music industry
Fluent in working in integrated environments
Positive attitude, easy to work with, looking to work hard and have fun
Strong sense of urgency with sensitivity to time pressures and multiple deadlines
Be in the know on all innovative/disruptive content trends and opportunities
High attention to detail, excellent follow through
Inherent passion for entertainment with an entrepreneurial approach to working
Sense of confidence, presence, and clarity in communication
Ability to manage up to ensure full transparency of day-to-day
Team player who understands how to execute complex content campaigns across a large, distributed organization
Project management and organizational skills a must. Cool under pressure
Ability to lead a project to the finish line under tight deadlines
Strong knowledge and understanding of disruptive content as it relates to television, radio, digital and social networking platforms

Director, Marketing & Brand Development Resume Examples & Samples

Leads all marketing and brand development strategies and activities, to define / strengthen brand position and equity, and also drive business growth and meet business plan
Partner with Corporate teams in identifying white space territories and portfolio gaps, including brand, concept, segment, channel and regional gaps
Define/refine brand proposition and business model to ensure all initiatives align to strategic direction and positioning of brand
Lead concept development, including ideation and writing
Drive business model development and test/implementation strategy with stage gates and detailed costs for project
Develop detailed timeline, work and investment plan, including consumer insights work
Drive full marketing/brand development strategies and activities, to drive sales, brand awareness and consumer engagement across all relevant touch points
Define new product launch strategies (positioning including concept, pricing, distribution)
Develop 360-degree executional strategy with cross functional groups (including but not limited to, Creative, Merchandising, PR, Education, Online)
Assist in developing long term brand strategy, assessing brand evolution as it relates to markets/categories/segments/channels
Responsible for being financially disciplined, COGs, portfolio/category management (SKU management) and driving business mix
Interact effectively with all support groups - Product Development, Packaging, Creative, Education, Visual Merchandising, Global Communications and GBSC as well as any/all external partners in these functions– to manage initiation and development of projects
Foster productive working relationships and interface effectively with internal and external partners (e.g. Corporate Innovation, Corporate Strategy, Consumer Insights, etc.) to help develop programs and tap into corporate know-how and knowledge to ensure alignment with corporate priorities and strategies
Must have an entrepreneurial attitude, be a self-starter, accountable and organized with the ability to handle a multitude of projects
Must possess strong creative concept writing and development skills as well as excel in analytical and communications skills
Must possess pro-active critical thinking and strategic skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions
Must be highly detail-oriented with unprompted follow-through
Should demonstrate a passion for the cosmetics industry
Must be trend savvy, in tune with consumer, market, product activity
Must have digital marketing and social media experience
Must be proficient in Word, Excel, and PowerPoint
8+ years of related experience

Director, Marketing Resume Examples & Samples

Strong marketing and communication skills and experience with a proven track record of being a business partner to a leadership team
Strong messaging development skills
Ability to understand both the Markets and Corporate Solutions businesses – and appreciation for the differences in each
Strong consultative leadership skills
Proven track record of developing go-to-market strategies for new products / services
Ability to provide marketing support through an integrated marketing strategy
Preferable to have strong analytics and/or big data marketing experience with ability to market services within this framework
Bachelor degree with 7+ years marketing work experience in progressive and fast paced organizations, preferably multinational corporations in professional service industries
Understanding of the marketing planning process including setting objectives, defining strategies and tactics and establishing outcome-based metrics
Proven ability to work effectively with senior stakeholders in a matrixed environment and excel in consensus building in order to drive to measurable outcomes
Experience managing teams and high-profile projects

Assistant Director, Marketing & Branding Resume Examples & Samples

Develop marketing strategies and implementation for specific sports as assigned, including but not limited to Volleyball, Lacrosse, Swimming & Diving, Cross Country, Track & Field
Serve as lead liaison with university student organizations, including The RUCKUS and Rallycats
Assist with Summer Orientations and UC Welcome Week
Oversee mascot and donation requests
Game management responsibilities, including but not limited to group hospitality, on-field promotions and ticket sales functions
Prospect and cultivate relationships with various community groups within the Greater Cincinnati area
Assist with scheduling of student interns (Bearcats Marketing Association)
Assist with design and implementation of marketing and promotional materials
Participate in building marketing opportunities as assigned by the Associate Athletic Director of Marketing & Branding
Become the resident expert on Paciolan ticketing system and implement e-marketing best practices
Proactively monitor marketing initiatives and develop corresponding communications for weekly emails sent through PACmail system
Continuously assess new upgrades to the Paciolan system and make recommendations for augmentation programs
Analyze quantitative data collected through ticket purchases and maintain lists to be used for market segmentation mailings
Provide guidance as to frequency, design and messaging for those emails

Director, Marketing Resume Examples & Samples

Act as a trusted advisor to the Managing Director and Regional Business Unit/Sales Director(s), ensuring implementation of effective marketing processes, methodologies and programs to achieve market share and sales goals
Managing Director and Regional Business Unit/Sales Director(s)
Regional sales and channel teams
International CMO and the International Centre of Marketing Expertise
Local product teams and International Product Centre of Expertise
Finance and sales operations teams
Marketing agencies

Director, Marketing Resume Examples & Samples

Work closely with EVP, Creative Advertising to produce audio/visual and print materials for Domestic Theatrical releases
Attend departmental and filmmaker meetings
Hire, manage and negotiate financial deals with creative vendors
Act as `agency producer` for various special shoot projects and produce photo shoots
Liaise with Post production and visual effects departments on material finishing and music clearance
Liaise and work with other marketing departments, including digital, publicity and promotions on coordination of materials and marketing message
Ideate creative ideas and strategies for marketing campaign
Work with manager to traffic materials, scene coverage, scripts and versions of features to multiple vendors
Attend research screenings, focus groups, interpret trailer and TV spot research results

100

Director, Marketing Resume Examples & Samples

Candidates must have a Bachelor's degree and at least 5 years’ experience in creative services department of a major studio and/or advertising agency managing the production process of broadcast materials as well as a solid technical knowledge
Must possess a professional demeanor, strong written and verbal communication skills, and the ability to work in a fast-paced environment with accuracy and close attention to detail
Independently prioritize and coordinate numerous projects at once

101

Director, Marketing Transformation Resume Examples & Samples

Post-secondary degree in a related field or equivalent work experience; MBA considered an asset
10 to 15+ years work experience in Senior Marketing roles for a company well known for being an industry leader in providing integrated, customer led, two-way brand right, personalized messaging that inspires customers and ultimately drives sales and delivers an industry leading ROI
A combination of both senior agency and client-side experience is preferred
Proven experience to innovate and develop marketing strategies and initiatives that deliver strong ROI
A clear understanding of the Holt Renfrew Brand and competitive landscape
5+ years of successful experience leading high impact, high visibility, large-scale initiatives across different functional groups
Strategic thinker able to challenge the status quo and drive the organization to the next level
Proven ability to drive large scale behavior and mindset changes to support strategic shifts and large scale process changes
Demonstrated experience working and delivering within a Transformation environment
Proven experience drawing on technology to drive business performance
“Tech savvy” leader who is aware of the vast changes happening in the digital world, and how they can be leveraged to engage customers and drive traffic and sales. A marketer who understands that digital and marketing are one in the same today
Experience in high performing organization that operates within an integrated and effective 360 omnichannel marketing process. Ideally led effort to enact process, acted as a catalyst and enabled team
Proven ability to, and passion for, being both strategic and moving at the speed of retail. Someone who thrives on competition
Proven ability to deliver an omnichannel editorial voice and content that builds on brand positioning to inspire customers and drives sales
Experience partnering across the organization to activate 360 support to deliver on mandate
Demonstrated ability to translate customer needs into business solutions using creative problem solving and data analysis (data oriented actions)
Confident and effective communication (written & verbal) skills; excellent presentation skills
Able to independently lead stakeholder interviews, workshops and associated collaborative analysis sessions at C-suite level and below
Creative problem solving skills and attention to detail
Ability to thrive in a fast-paced, high stress/demanding environment
Excellent interpersonal skills with the ability to build strong relationships at all levels
Ability to coach and mentor others

102

Director, Marketing Resume Examples & Samples

Manage and mentor Marketing leads (Manager and Specialist) in the development, implementation, and monitoring of launch and marketing plans
Oversee the development of differentiated sales message, product packaging, integrated print and technology promotional materials, sales presentations, and Free with Order templates
Work with the Director of Product Management, Integrated Marketing Services team, and the Field to create and execute integrated campaigns that will increase market share and maximize revenue
Develop and manage marketing budgets
Provide market and competitive insight and knowledge as part of the overall strategic planning for the Science Product lines
Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies
Work with Market Research to develop campaign market research in selected states
Manage the marketing team to plan and execute sales training
Coordinate with Corporate Communications in developing all PR campaigns
Interact in the field with customers, sales reps, curriculum specialists, and others (travel approx. 20%) to keep a pulse on the market as it relates to new products, sales story and customer needs
Master’s degree preferred - preferable in Science Education or MBA
5-10 years managerial experience in educational publishing or a product marketing role
Experience in editorial, sales, or teaching in the content area will be considered
Proven leadership and supervision of staff: Must be able to mentor and manage multiple direct reports responsible for a number of different product lines
Strong interpersonal skills: Must be able to interact successfully with customers, sales force, management, and staff from related content areas
Proven ability to work in a fast-paced, deadline driven, collaborative climate

103

Director, Marketing Consumer Products Resume Examples & Samples

Provide formal leadership of a two person marketing team, with a strong focus on coaching and development
Define property and franchise story to provide point of differentiation, focus and excitement for our partners (Corus, licensees, retailers). Coordinate communication tools/strategies tailoring tools and messages to audience
Continue the territory’s legacy of developing highly innovative, industry leading and scalable marketing campaigns
Create industry leading, sales driving, PR worthy/relevant, measurable marketing campaigns that are ROI focused and deliver on objectives
Digital media wizardry, leading fully integrated programs with sophisticated analytics and metrics
Develop national and retail marketing strategy by KA, outlining strong ROI metrics, POS targets, retail investment and partner funding
Lead analytics to identify ROI from flyer activity through to post-mortems on integrated campaigns
Manage marketing budget and sponsorship initiatives with licensees to drive funding for marketing and business solutions at key accounts
Ownership of milestone calendar, ensuring short, mid and long term planning is in motion and communicated to key stakeholders
Lead relationships with Agency Partners for core creative and marketing programs including evaluating and secure best-in-class partners
Lead annual media planning with Corus on-air and digital media including YTV, Treehouse, and Nickelodeon
Lead partnership marketing and promotional opportunities with Corus to drive sales of priority CP properties
Bring category management into the mix with regular meetings and formal communication to ensure they can leverage opportunities
Project management on programs from concept to execution including production of television commercials
Working with NY and UK retail teams on updates, process and info to disseminate to the team and identify synergies on retail initiatives
Liaise and share information with Nickelodeon global consumer products partners in Canada
MBA preferred, Bachelor’s Degree in Business Administration
Expertise in digital marketing and social media
Proven ability to work with multiple offices and parties
Flawless at project management
Ability to think strategically
Ability to execute flawlessly
Ability to liaise effectively with multiple players and offices
Communication excellence
Innovative marketer
Digital and social media guru

104

Director, Marketing Resume Examples & Samples

Directs the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations
Ensures timely and appropriate input from a wide range of stakeholders and functions including finance, market research, business development, and health economics and pricing and customers
The role partners with R&D and upstream marketing to provide commercial input into commercial development teams
Provides leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands, and alliances
Drives the development of market-focused culture through the creation of global and regional launch and marketing plans
Establishes and ensures the management of key relationships with agencies and suppliers in developing product concept designs and mockups for market research and management presentations
Designs recommendations for global branding, positioning, and pricing strategies that deliver value
Evaluates and derives marketing tactics from complex market access research
Contributes to the development of budgets for new product development and new product or new service roll outs
Responsible for ensuring large-scale product launches
Leads strategic business planning process for the organization
Participates in NBD, L&A opportunities from a portfolio strategy and development perspective as part of the long term growth strategy for the business
Ensure the development and coaching of their team to ensure a strong talent pipeline
Active member of the Mentor Management Board (MMB) providing insight and input as part of business reviews and related activities
A minimum of 10 years of related work experience is required
Experience in a commercial capacity, i.e., sales, marketing, business development or general management is preferred
Experience in hospital marketing, consumer, plastic surgery/ cosmetic industries preferred
Direct people management experience is required
Strong business partnering skills and collaboration across multiple groups and organizational levels (internal and external) and excellent verbal and written English communication skills are required
Budget management and negotiation and contract management skills are required
Strong commercial and business acumen is required
Up to 50% domestic travel is requiredMarketing

105

Director, Marketing Resume Examples & Samples

A minimum of 8 years consumer brand marketing experience, with an understanding of the key retail marketing levers
In-depth knowledge of Retail and/or Cosmetics, Personal Care industries
Experience translating macro market trends into retail solutions
Experience analyzing and developing strategies using all elements of marketing mix (360° Marketing)
Understand cost structures and P&L implications of building programs
Demonstrated leadership capability
Strong organization skills with a proactive attitude and ability to troubleshoot
Strong interpersonal skills and ability to work with a wide range of cross-functional teams
Ability to interact with all levels of management
Strong communication skills to persuade others, articulate a point of view, and set direction
Strategic and visionary thinking
Excellent time management skills including the ability to manage multiple priorities to meet established timelines
Strong computer skills including all MS Office applications
Strong knowledge of the personal care category or consumer packaged goods industry preferred
Superior knowledge of the business at all levels: product/portfolios, competition, trade, advertising, promotion, finance, market research, human resources, and elements of a marketing mix

106

Director, Marketing Resume Examples & Samples

4 year college degree required, with preference for graduate degree and/or degree in marketing, communications
8-10 years acting in marketing, especially performance, content and brand marketing
A history of successfully managing high-level, integrated marketing messaging, writing and/or communications
Literacy in media formats and emerging digital platforms
Extensive experience managing direct reports and independent contractors in support of marketing
Planning skills using standard word processing tools (Word, Excel) is required, with a preference for experience using more advance project management tools
Strong analytic and problem solving skills, multi-tasking, and communication skills required
Knowledge and interest in classic film is required

107

Associate Director / Director, Marketing Resume Examples & Samples

Direct strategy, programs and tactics across middle grade titles and campaigns
Develop product positioning and brand messaging, utilizing digital as well as traditional media
Allocate annual budget across titles to evenly support sales and editorial goals; continually review and re-allocate financial resources as needed
Plan for long-range growth of the publishing division and marketing department by reviewing past campaigns performances and seeking future improvements; communicate the goals, needs and results of the department to supervisor, editors, sales and publisher
Work closely with authors on marketing initiatives
Work closely with online team in creating marketing strategies
Establish key partnerships online and offline with 3rd parties to further impact the reach of our properties and authors
5-8 years of experience in trade book marketing; middle grade marketing experience preferred
Strong understanding of the middle grade marketplace and ability to identify key contacts and programs within this space
Experience creating compelling middle grade campaigns
Comfortable presenting in front of large groups
Appreciation and knowledge of current trends in popular culture extremely helpful

108

Director, Marketing, Glamglow Resume Examples & Samples

Lead the creation of the overall marketing strategy for North America with ongoing input and alignment with NA Sales and Global Marketing. This candidate will execute programs that address the needs of the retail partners
Increase transactions through leveraging both new launches and existing retail growth drivers. Recommend strategies and tactical plans to maximize sales impact
Implement a product sampling strategy for retail partners and client recruitment campaigns and tools
Participates in the interaction between Global Product Marketing, Global Demand Planning, Global Consumer Marketing (who runs Global/NA Digital/Social platforms & budgets), Merchandising, Education & Events as well as Global PR (who runs Global/NA PR execution & budgets) in the planning &execution of NA marketing programs
Collaborates with Online group to maximize online programs and bolster retail sales
In partnership with VP, NA Sales & VP, Global Marketing, directs the NA annual marketing strategy, planning and execution, including the prioritization of all launches and programs. Key function will be to implement, manage and track programs
Run all marketing analytics for NA. Ensuring that Marketing spend is optimized
Serve as key marketing contact for the field team devising strategies for field driven initiatives
Works with Global Marketing Team in the execution of retailer-exclusive marketing programs
In partnership with Key Account Managers, address retailer needs on daily basis in both internal marketing meetings as well as in retailer meetings; closely collaborate with field and retail partners
Act as a key liaison to Global Marketing
Research competitive information and analysis to VP, Global Marketing and VP, NA Sales
Analyze NA field feedback, sales data, distribution information, business conditions and competitive activity that may influence plan performance
Develop and track the NA Marketing budget in conjunction with the VP, Global Marketing, VP, NA Sales and Finance
Bachelor’s degree; MBA preferred
8+ years marketing experience with proven track record of NA Marketing & solid exposure to Sales. (# of years’ experience is different vs. header of document)
Must have the ability to think strategically and must have superior executional skills
Strong analytical skills and detail orientation required to manage highly complex categories, programs, and retailer initiatives
Requires strong problem solving capabilities and the ability to work independently

109

Director, Marketing Technology Resume Examples & Samples

Help Transform key Sales, Service, and Marketing processes to drive personalized client experience at scale
Create an integrated data and technology driven client engagement infrastructure that empowers employees to do their best
Build on the existing platforms where possible to reduce time to market and cost
Engage with key stakeholders across Sales, Product, Channel, Service, Ops, and Marketing
Own the creation of a Client Database that integrates data across systems with a Contact Hub that masters client contact information
Technology leader for Microsoft Dynamics CRM for Marketing/Sales and Client Service needs
All other Marketing applications including SharePoint, Search appliances, Collaboration tools such as Yammer, Jive, Medallion, Sprinkler, Events related applications, Brand Management tools etc
Other Client Service applications such as Jive, Remedy, etc
Interfaces to systems outside the above portfolio and Enterprise Data Warehouse

110

Director Marketing Partnerships Resume Examples & Samples

Serve as the day-to-day contact for promotional partners to ensure all elements of agreements have been satisfactorily executed as contracted
Work closely with in-house creative team to help facilitate creative submitted from partners for approval
Collaborate and liaison with other divisions within Marketing and Publicity, such as the Interactive, Field, Special Events, and In-Theater departments, to extend partnership involvement
Maintain execution overviews and summary reports of each partner’s promotional programs
Identify and budget for contractually obligated costs on each program
Support Pitch team by prospecting and analyzing brands for potential partnerships
Contribute to preparation and day of event execution of special events, premiers, trade shows, etc
BS/BA in Marketing
Minimum of 5 years marketing/product/brand management in studio, agency, or entertainment marketing environment
Strong communication skills interfacing with senior-level executives and creative talent
Comprehensive problem-solving ability
Strong project/brand-management skills
Excellent multi-tasker

111

Director, Marketing Resume Examples & Samples

10+ years experience with development of CRM marketing strategies involving email, lead generation, mobile, and social marketing
Extensive experience with utilizing a marketing database; understanding of relevant IT systems and processes associated with customer data
Must have Direct Marketing experience with large scale complex programs including Mobile and Social Media
Strong analytical and technical skills for Campaign Management and Reporting Software (Unica), spreadsheets, and databases
Extensive analytics experience in the development of CRM reporting and analytical techniques (e.g. statistical modeling, segementation) to enable optimization of CRM programs
Experience with managing marketing agency relationships and defining agency scope of work, budget, and timelines
Managed a team of 5+ digital CRM marketing resources
Must have strong working knowledge of all MS application and superior Excel and analytical software skills

112

Director, Marketing Resume Examples & Samples

Own the Aggregate / Affiliate Marketing strategy across portfolio marketing partners
End-to-end execution of programs, including planning and optimization
Relationship management of Aggregate and Affiliate partners
Collaborate with Analytics and Finance teams around optimization and reporting of KPIs, including budget management and ROI
Partner with Admissions and Operations on strategies and tactics related to acquisition and retention
Lead cross-functional teams and communicate detailed data findings across the organization
Minimum of 8 years marketing experience, including 5+ years of management
Bachelor’s degree in Marketing, Business or Finance required (strong preference for MBA)
Channel management and relationship experience
Experience budgeting, forecasting and planning
Strong preference for individuals with 3+ years experience in the Education industry managing Aggregate / Affiliate programs

113

Director Marketing, Technology Partners Resume Examples & Samples

The position requires the creation of multi-media go-to-market strategies as well as integrated marketing plans and associated budgets to effectively position First Data’s solutions in the marketplace, enabling us to deliver value to our clients and profitable growth for the company
The individual will collaborate with sales channels, business development, training and other internal marketing teams throughout the duration and execution of all marketing initiatives
They will be required to define and implement marketing strategies, create and execute integrated marketing campaigns, support the development of market assessments for new partnerships, develop success metrics and monitor ROI/results of every marketing initiative for which they are responsible
Executional responsibilities will have a focus on strategy and content development for lead generation, partner support/relationship development as well as other sales enablement programs
They will proactively track, evaluate and analyze results of each project and provide the right level of communication/reporting both to management and as cross-functional updates
For the Verticals/Sales Teams supported, this person will ensure that all of client’s marketing needs and requirements are effectively scoped, prioritized and delivered in manner most effective to sales organization in order to drive revenue growth
This includes working with the sales team and the client team to develop client value propositions, marketing collateral and campaigns as well as developing a client lifecycle management strategy to drive increased share of wallet and retention over the life of the deal

114

Director Marketing Resume Examples & Samples

Two or more years of management, coaching and mentoring
Analyze, make decisions and communicate operations of the marketing plan- ability to handle several complex projects simultaneously and think strategically
In depth understanding of financial tools used to gauge business/project - Income statements, expense budgeting, financial decision-making methods, project NPVs
Experience in market expansion and development acitivies

115

Director, Marketing Resume Examples & Samples

Travel is required 10-25% of the time
The successful candidate will hold a Bachelor’s degree, preferably in Marketing
8-10 years of progressive experience in the design and execution of marketing strategies, programs, and policies
5-7 years of people management and leadership experience, including coaching, training and mentoring team members
A proven track record of working closely with senior leaders in a highly visible marketing role; Highly collaborative and skilled at influencing people
Advanced writing, editing and proofreading skills with an emphasis on business writing and an understanding and knowledge of Canadian Press style/writing guidelines
Working knowledge of qualitative and quantitative research techniques
Track record of effective external vendor management
Analytical – is able to quickly assimilate information from a variety of sources, analyze the data and recommend appropriate course of action to be taken
Possesses strong presentation and public speaking skills

116

Director Marketing Resume Examples & Samples

Miinimum of 5-7 years of pharmaceutical marketing experience; Ophthalmic and Pharmaceutical Sales experience a plus
Demonstrated evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan
Ability to work in cross-functional team-based culture

117

Director, Marketing Resume Examples & Samples

Responsibility for integration process for national initiatives that span cross-functional teams
Facilitator of multi-channel team planning meetings (Spearheads all Marketing – supported projects)
Develop and maintain project plan for national marketing initiatives and schedule as well as communicate regular status to stakeholders and internal team members
Analyze promotional success utilizing cross-functional team to report learnings and best practices to internal teams
Effectively communicate strategic direction and/or creative communication needs to Corporate Marketing and agency partner(s) via briefs. Help team provide clear feedback on program concepts and creative assets
Ensure consumer insights are considered and incorporated into the creative process
Support efforts and provide guidance, support, and ideas for improvement or efficiency of strategic marketing solutions and processes
Keep all marketing materials and presentations organized and available for immediate reference
Align plans with key stakeholders including: Corporate Marketing, Advertising, In Store Experience, Division Leadership, Legal, Accounting, Merchandising and Finance
Measure and report the impact of marketing programs by conducting a post-promotion analysis
Development, tracking and accountability of a national Marketing budget as well as advising, consulting financial expectations for Division
Management of Marketing Managers and Coordinators, as organization requires
Personnel and Team management skills
Coordinate and manage multiple projects and teams simultaneously
Superior planning, organizational and decision making skills
Provides entrepreneurial leadership to cross-functional teams
Demonstrate the ability to perform well and remain organized under tight deadlines
Outstanding interpersonal skills; ability to develop positive, professional relationships with a diverse group - including executives, project stakeholders and support teams
Strategic, solutions-oriented approach to problem solving
Fiscal and budget management skills
Utilize project management skills to prioritize, plan, and implement strategically and tactically
Ability to self-manage and excel in a very demanding, quick-paced environment
Possess the ability to relate to and form relationships with Division leadership

118

Director, Marketing Hosted Voice & UC Resume Examples & Samples

Develop go to market strategies to support the expansion of current advanced voice solutions (PRI, SIP, Hosted Voice) across all segments
Initiate market strategies to move businesses from traditional telecom services to cloud based voice and unified communications solutions (including but not limited to OTT, collaboration tools, unified messaging, telepresence and video conferencing)
Develop segmentation strategy that aligns key markets/verticals with the appropriate voice solutions/UC services
Provide market insights to help launch and influence market trials; includes development of target market personas in addition to delivering in-depth competitive insights and market trends; sales and product support
Create sales enablement tools that facilitate product and sales objectives to advance deals; includes developing training curriculum, sales collateral, initiating lead generation campaigns, customer education programs, webinars, and other methods required to promote all voice and UC services
Work with cross functional team to deliver meaningful voice/UC content for external, acquisition website Business.comcast.com/enterprise; develop and maintain ongoing requirements to insure content is dynamic and aligned with the advanced voice and UC product portfolio
Work with cross functional team to map out ongoing voice/UC requirements for the customer portal (support portal)
Work across sales teams to identify and promote customer wins for development of Internal/External PR, case studies, white papers and testimonials
Develop vendor relationships, secure MDF funds and implement vendor led programs that enable sales education, training and strategic market positioning
Acts as a liaison between sales, marketing and product teams to identify and define sales support requirements for the advanced voice product and UC solution set
Tracks effectiveness of program results and ensures delivery of value proposition across channels and tactics; functional knowledge of sales force required
Responsible for creating and securing alignment on a quarterly Voice/UC marketing calendar across all key stakeholders including but not limited to sales, product, marketing, sales ops, finance

119

Director Marketing Resume Examples & Samples

Responsible for implementing and maintaining the effectiveness of the quality system
Responsible for tactical Area marketing - ensure the Sales team has tools and processes, training, and other aspects needed to successfully achieve financial Plan, instrument placement, product launch, and other goals
Ensure that all direct reports receive the appropriate training and development in all aspects of tactical marketing
Lead the team in development of the annual marketing plans with project focus and budgets, timelines and executional details
Analyzes market data including competitive activity and regulatory requirements and alters strategies as necessary
Responsible for implementing and maintaining the effectiveness of the Quality System and ensuring OEC compliance
Will focus on the largest US marketing but also have responsibility for interfacing with Latin America and Canada to drive consistency across the Americas

120

Director, Marketing IT Resume Examples & Samples

Collaborate with Commercial and IT executives to drive strategy and business solutions that directly contribute to the success of Alexion’s business. In particular, establish a close and effective partnership with the Global/Regional Marketing Excellence leads and Marketing Teams to maximize synergies and enable digital capabilities
Establish collaborative relationships with Marketing through frequent communication and interaction to understand needs and optimize the effectiveness of the Marketing Operations group in operationally supporting the Commercial organization; Ultimately evolve the function to strategic partner status with brand teams
Direct involvement in translating strategy and architecture into specific business solutions and outcomes
Utilize sophisticated business intelligence and advanced analytics capability to drive business insights (Patient ID, KOL focus, targeted education opportunities), benchmark external knowledge to proactively evaluate changes in the environment, and influence technology solutions specifically related to commercial business processes
Serve as thought and solutions leader for the Marketing function as it relates to systems and capabilities
Oversee the authoring of documentation such as requirements specifications, other system lifecycle deliverables – with specific focus upon agile methodologies appropriate for the rapidly changing nature of the Global Commercial model(s)
Partner with IT and Marketing business leaders to clarify requirements and ensure appropriate project deliverables and requirements
Vendor Management - drive team to understand and evaluate the existing and potential items in the portfolio of work to align with business priorities and drive the execution of IT projects in collaboration with suppliers, business partners, team and management
Anticipate, understand and communicate the implications of technical decisions on the business, application, and project timelines and influence decisions accordingly
Bachelor’s degree in Computer Science or equivalent education and work experience. Master’s degree in Management discipline/MBA preferred
12+ years of experience in at least two IT disciplines (such as technical architecture, network management, application development, middleware, information analysis, database management or operations) in a multi-tier environment — or five years of experience in business analysis or business strategic planning
Familiarity with basic information management practices
Exposure to multiple, diverse technologies and processing environments
Basic knowledge of financial models and budgeting
Exceptional interpersonal skills, including teamwork, facilitation and negotiation

121

Director Marketing, Enbrel Consumer Lead Resume Examples & Samples

Establish Consumer and Patient programs to meet brand objectives and stimulate patient demand, including developing new multichannel DTC advertising campaigns
Lead web strategy & development for the business unit
Partner with digital health team to optimize contemporary media opportunities
Participate as a key member of the brand team and lead cross-functional consumer project teams
Manage creative agency to develop creative assets
Manage media agency to develop and execute consumer media plans
Manage online agency to develop and execute online media and creative plans
Manage outside vendors and agencies to execute DTC projects
Work with medical, legal and regulatory groups to translate clinical data into compelling promotional messaging
Manage significant budgets and closely monitoring performance, ensure cost effective delivery of all programs
Monitor DTC industry landscape to capture industry best practice
Work closely with Corporate Affairs to develop and integrate public relations consumer strategies
Agency and vendor management, and matrix management across Amgen’s commercial, medical, legal, and regulatory enterprises
8+ years of marketing/advertising experience in a healthcare setting with exposure to consumer audiences, TV and digital channel
Track record of innovation using TV and Digital channels
Successful supervisory experience (including cross-functional management)
Agency & vendor management experience
Strong grasp of marketing, strategy, tactical plan development, marketing research, advertising, sales promotion, and patient frame of reference
Inflammation therapeutic area specific experience

122

Director, Marketing Biosimilar Resume Examples & Samples

Ensure that department goals are aligned with PM Management's goals and priorities. Ensure development and effective implementation of brand objectives and strategies, including managed markets and launch readiness Oversee development of tactical plans (sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.) to ensure attainment of annual goals. Deploy department resources to ensure that financial and operational objectives are met, while ensuring that corporate standards of excellence, company policies, compliance and ethical business practices are upheld by members of the Department. Develop annual objectives and budgets
Create a performance based culture with clear accountability and a sense of urgency for achieving results. Lead the creation and/or management of (recruit, hire, coach, develop, motivate, manage and monitor performance) a staff of management and/or professionals in PM competencies and department specific knowledge, process and skills including understanding the market, development of brand positioning, messaging, etc. This includes setting job expectations, providing regular feedback, conducting timely Max Plan reviews, identifying performance challenges, creating action plans and monitoring the effectiveness of those action plans. Complete Career Planning and competency assessment to ensure professional development of department members
Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brand; ensure development of appropriate action and contingency plans. Continuously look to identify process improvements and other efficiencies within the function and lead the implementation of identified improvements
Forecast and monitor Gross and Net Sales for the brand - conduct channel and payer assessment in line with managed markets strategy to ensure brand contributions are in line with corporate expectations. For launched products meet financial targets for the brand including net sales, discounts and market share
Manage relationship effectively with co-marketing partner/team, if applicable, to ensure clear communication and aligned execution of brand strategies and tactics. Represent the brand with internal and external stakeholders. Ensure appropriate strategic direction is communicated to and executed by external agencies
Chair/lead cross-functional teams involving Marketing, Sales, Managed, Markets, DRA, Legal, Medical, PR, actively soliciting team expertise and input in the development and execution of brand strategies. Co-lead the Product Team with Medical
Develop and monitor DP and sample allocations and expenditures
Develop, coordinate and execute annual business and brand plans as per schedule
Develop, coordinate and execute Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value

123

Director Marketing Ops & Platforms Resume Examples & Samples

Drive adoption of enterprise digital marketing platform for website creation and deployment
Drive selection and adoption of new platforms as required
Lead management of operations of database/campaign management and analytics partners and facilitate alignment between vendors and business stakeholders to ensure business needs and service level agreements are met
Represent US D/CV Marketing with Global partners in the design and development of new multichannel capabilities and platforms
Develop next layer of solutions to enhance capability of current platforms
Identify new platforms to improve effectiveness and efficiency of multichannel marketing activities
Establish best practices and operations to support multichannel marketing measurement and reporting
Utilize platform KPI scorecard to measure impact
Design and execute change management plans as required in partnership with Multichannel Marketing team
Identify and share learnings across the portfolio and ensure best practices are understood and applied
Be a subject matter expert and thought leader in multichannel marketing execution, providing expertise in digital marketing channels and technologies across all phases of digital planning and execution
Requires 12+ years of related MCM and operations experience, including at least 8 years in digital marketing/operations
Previous experience particularly in healthcare and/or agency
Documented success of implementation and on-going management of multichannel marketing platforms
Familiarity with marketing in regulated healthcare and pharmaceutical industry
Experience partnering with internal business intelligence, Global, IT and brand marketing organizations
Experience managing vendors, especially in the digital marketing sector
Strong data and analytics background with deep understanding of the importance of data in driving multichannel plans and in calculating ROI
Strong interpersonal and collaboration skills. The candidate must have proven success at advancing initiatives across organizational and geographic boundaries

124

Executive Director, Marketing Psychiatry Resume Examples & Samples

Develop and lead the healthcare professional marketing plans
Develop and lead the consumer (DTC/RM/digital) marketing plans
Direct the brand strategy processes for both brands
Develop and execute forecasts and budgets within established financial goals
Develop and lead lifecycle management efforts across brands
Active member of Contract Working Group (CWG) and seeks to find maintain profitable access for brands
Active member of S&OP meetings to ensure optimal supply chain and product quality
Co-lead Latuda Commercial Team (LCT) meetings
Uses organizational and project management skills to manage effective implementation of cross-functional operating/tactical plans
Utilizes strong communication skills to effectively communicate the marketing plan to the entire commercial organization
Participates in the development and management of key customer and thought leader relationships
Manages four direct reports and a complete team of 11. In conjunction with direct reports, establish annual objectives and developmental plans. Provide ongoing evaluation and feedback to ensure accomplishment of objectives
Minimum of 12 years of pharmaceutical/medical industry experience with: a) 7+ years product marketing or marketing-related experience (e.g. marketing research, product strategist), and 2 years direct pharmaceutical/medical sales experience preferred
Recent experience in the psychiatry/CNS therapeutic area is required
Leadership skills, including the ability to solve problems that include many decision makers and carry several options for solutions, as well as persuasive written and verbal communication skills
Experience in development and implementation of brand operating and life-cycle management plans
Must be able to foster cross-functional alignment of the sales organization with (through influence) marketing and managed markets teams and create a disciplined, ambitious and collaborative business. He/she will be able to focus an organization on execution and delivery, with a drive and passion for winning
Comprehensive understanding of legal and regulatory issues impacting pharmaceutical product marketing as well as the dynamics driving the US health care environment
Able to integrate business knowledge, financial knowledge and an analysis of available information to make sound business decisions. Can apply financial analysis to build business cases that drive quality decision making and management processes. Must have previously managed the brand financials at the P&L level
Demonstrated understanding of program/project management processes and tools
Ability to interact widely and effectively within the company (i.e., on an interdepartmental and interdisciplinary basis) as well as with our parent company
Ability to develop solutions to complex problems requiring the use of ingenuity and creativity and to formulate approaches and strategies which may fall outside of historical norms
Experience in facilitation, mentoring, and personnel development, with proven teamwork/collaboration skills to continue building bench strength in the organization

125

Director Marketing Resume Examples & Samples

Assist manager in the completion of marketing initiatives in partnership with the cross-functional teams and potential external partners
Develop and manage project calendar
Maintain an updated status report on project elements with clear action items and deliverables and follow-up with cross-functional team members and agencies as needed to ensure all project elements are on track
In conjunction with manager will approve materials as needed to secure progress and ultimate completion

126

Director, Marketing Resume Examples & Samples

Day-to-day responsibilities are to ensure that every part of the company, from marketing and advertising to communications, finance, customer service, legal and everything in between is operating in sync with the brand, its messages and its values. Manages all Constellation branding across all platforms; Brand Guidelines, trademarks, brand transitions during acquisitions/mergers, asset management of tradeshow booths, and marketing assets. Provide strategic guidance for brand architecture, positioning, marketing tone and positioning the Constellation brand
The position manages the implementation of the Constellation brand that ensures a nationally consistent look and feel at all levels. This includes managing Brand Governance Committees and working closely with Exelon Corporate Communications in the governance to align with the Exelon Brand
Define and lead the brand story for Constellation and direct day-to-day brand positioning and management for marketing partners; play a key role in the Exelon Brand Council and a leadership role on the Central Brand Management Team. Develop integrated marketing messaging across all sponsorship branding and ability deliver content and stories and communicate across all platforms (Digital, Video, Social, Conferences)
Manage agencies and creative development to ensure the strategy is being met in every touch-point of the experience; Work with PR% agency for thorough leadership messages across retail organization, sales speaker bench, speaking opportunities and industry conferences (separate from Public relations)
Responsible for the development of all customer/partner communications, including white papers, blogs, market updates, webinars, seminars, welcome communications, and any other customer facing communications as necessary. In addition, is responsible for developing and managing the ongoing communications calendar
Develops new initiatives and manages major ongoing projects
Responsible for brand market/research for KPIs. Foster an environmental of constant experimentation and learning to improve impact and return on Marketing investment
MBE Preferred
12-15 years in Marketing, Communication, Event Management (Including major sports sponsorship events) Sponsorship Management, and Brand Management
Proven Leadership, credibility, interpersonal and team skills
Excellent written and verbal communication skills; superior interpersonal ability; tact and diplomacy
A proven track record of vision, creative thinking, and coordination of complex programs, including large scale marketing programs for both internal clients and external customers
Ability to multi-task and work well under deadline pressure with external and internal partners at all levels
Executive presence and broad experience interacting with senior executives
Goal Orientation with a high level of energy, enthusiasm and dedication to brand vision and community stewardship preferred
Ability to effectively plan, focus, and execute innovative/creative partnerships preferred
Ability to develop and implement short-and-long-term goals preferred
Ability to define problems, collect date, establish facts, and draw valid conclusions preferred
This position is in Baltimore, MD

127

Director, Marketing Resume Examples & Samples

Build and execute a SEO content strategy that supports and extends marketing initiatives, driving awareness and consumer engagement
Design and manage strategy and execution for digital marketing, including content marketing, organic search, and website personalization
Execute tactics for building traffic and growing supporter base through SEO
Lead digital support efforts for other departments and encourage strong collaboration and teamwork to execute cross-departmental initiatives
Develop and manage the digital budget, providing monthly and quarterly reports as required
Demonstrate creativity and innovative thinking and resourcefulness in leading team to meet ambitious growth goals
7-10 years of Digital Marketing & SEO experience
Ability to work with a remote and local team of energetic marketers in understanding and implementing SEO best practices
Familiarity with .htaccess, robots.txt, Google Search Console, and site speed optimization
Ability to develop an outreach strategy, seeking placements with websites that have high authority with the search engines
Experience with SEO Tools such as Moz, SEMrush, Screaming Frog, Google Keyword Planner, etc

128

Director, Marketing Resume Examples & Samples

Provides oversight, coaching & guidance to management-level staff
Provide operational management: be accountable for the budget and resource viability of area of responsibility
Recommend organization/business performance metrics and act when needed

129

Director, Marketing Resume Examples & Samples

5+ years of direct work experience in healthcare/pharmaceutical marketing
2+ years of experience in developing and executing promotional tactics
Advanced degree in business, science, or analytical field
Strong analytical mindset and data orientation
Excellent written and verbal communication skills – able to distill complex topics
Strong interpersonal skills – able to work with diverse set of stakeholders to achieve business objectives
Ability to work and problem solve independently, while maintaining inter- and intradepartmental views of ongoing initiatives to ensure efficiencies
Team player who is willing to help others accomplish shared goals
Willingness to work in a fast-paced environment, and able to multi-task and self-prioritize workload

130

Director Marketing & Public Relationships Resume Examples & Samples

Education:Bachelor's Degree required; Master’s Degree in Business Administration or equivalent degree preferred
Experience: 5+ years of relevant experience in marketing or healthcare
Special qualifications: Must be able to successfully complete established competencies for the position within designated probationary period. Effective management and communication skills; both orally and written. Ability to effectively present information to top management and public groups. Ability to define problems collect data, establish facts and draw valid conclusions

131

Director Marketing Resume Examples & Samples

Strategic planning. This position needs to be able to look holistically at the HHS market and develop a strategic plan to gain awareness/branding, thought leadership, media visibility, as well as lead generation
Integrated marketing Campaigns: Lead Generation and Retention. This direct marketing activities of this role will focus on lead generation and retention for the HHS market. this position will work directly with the VP of Marketing, appropriate GM or market Planner, Sales and the CMO to develop yearly marketing campaigns for their specific target audience while trying to optimize activities by leveraging ideas across multiple verticals an audiences
Event Management. Manage and create an annual events calendar that incorporates lead generation, thought leadership, and vertical development. This position will leverage and help project management to deliver an initial annual events proposal and manage all logistics and on-site facilitation. In addition, road shows, user conferences and webinars planning are a major component of this position due to the strategical planning, execution, cost and analysis of these types of events
Business, Sales, Channel marketing alignment. One of the main goals of this position is to be full y aligned with the business or market planning, Sales and channel organizations. This position will represent the customer through various activities including assist with the go to market strategy, executing specific campaigns and programs, or acting as the liaison between marketing and sales organizations
Budgetary Responsibility. Participate in the creation and management of the specified businesses' marketing budget. Assume budgetary responsibility of the assigned marketing activities. Create and drive marketing initiatives that will maximize sales and profitability
Management Responsibility. This position may have one direct report and may direct other resources. The development and management of a team is critical for the success in this role
A minimum of 10 years recent an in-depth, business-to-business and/or business-to-government consultation and strategy development. Government experience is preferred
Marketing experience within the Health and Human Services market is preferred
Ability to review marketing analysis to uncover underlying drivers, assess potential impact and design metrics
Experience in leading projects in their entirety and in handling multi-projects with strong project management
Previous P&L and Budgeting experience
Experience with integrated lead generation, retention and incubation programs and processes
Proven track record of mentoring and managing teams

132

Director, Marketing Capabilities Resume Examples & Samples

Excellent organizational and project management skills (attention to detail, handling and prioritization multiple priorities, managing tight timelines) are critical
Experience managing technologies/capabilities development
Strong work ethics
People leadership experience preferred

133

Director Marketing Sciences Resume Examples & Samples

Establishes the vision for the Marketing Science function aligned with the business/TA strategy
Provide leadership and strategic direction across Marketing Science functional areas including, marketing analytics, and sales force analytics
Own the learning and development pathways and career paths for both deployed and central team members
Develops and implements world-class analytics capabilities across multiple therapeutic areas
Assesses novel methodologies and technologies to enhance efficiency and effectiveness of measurement and resource optimization
Coaches and delivers effective performance to direct and indirect reports creating a supportive work environment where everyone has the opportunity to fulfill their potential
Develop a deep understanding of internal customers' data and analytical needs focusing on the Customer Facing Model leadership for both persona and non personal tactics
Champion the use of local customer insight in strategic and resourcing decisions across the NA organization
Develop innovative analytical practices to create and sustain competitive advantage (e.g., Influence model)
Capability in applying deeper technical skills and knowledge that is shared across the functional area (e.g., deep knowledge of key data sets, modeling capabilities, etc.)
Ensure process and analytic resources are in place to establish KPI's, measures, and return on marketing investments

134

Director, Marketing Resume Examples & Samples

Development and implementation of franchise strategic plans
Directs and implements all aspects of a marketing plan for an entire market
Manages and mentors product managers to execute tactical plans
Identifies new business opportunities and develops accurate forecasts
Development and training of product management skills
Profit and loss responsibility for the franchise
Contributes to development of 5 year strategic business plan
Special projects as assigned
Bachelors Degree required. Director: Minimum of 8 years marketing experience in the medical device industry or a minimum of 8 years combination experience in marketing and sales and/or engineering in the medical device industry. Demonstrated ability to develop and implement marketing strategy and drive execution. Global Marketing knowledge and experience. Excellent written and oral communications. Demonstrated leadership capabilities. Ability to work as a strong team contributor. Strong financial analytic skills, including P&L Management. Ability to recruit, retain and develop key talent. Prior experience and strong skills in people management, coaching, developing and guiding others. Desire for future advancement into executive roles. Ability to travel domestically and internationally approximately 25-30%

135

Director Marketing Technology Resume Examples & Samples

8+ years relevant work experience implementing Marketing technology solutions
Strategic thought leadership with demonstrated experience and passion for marketing technology and innovation
Strong relationships skills with proven ability to motivate and inspire others thus creating followership and change
Excellent written and verbal communication skills, including experience creating and delivering compelling presentations to executive audiences inside and outside the company
Strong project management skills including ability to manage multiple priorities at once, build relationships and work effectively with internal and external partners
Exceptional analytical and critical thinking skills, especially in marketing process with the ability to leverage insights to draw sound conclusions and recommendations
Poise, maturity and interpersonal skills to professionally collaborate across functions and internal stakeholders
High degree of initiative and results orientation with a strong attention to detail
Proactive self-starter who sets priorities, takes on new projects and drives deliverables to completion with full accountability
Experience managing others and ability to develop talent
Familiarity with agile software methodology and experience working with product and technology teams throughout the development cycle
Experience with Marketing tools: SAS Customer Intelligence (Campaign Management), SAS Visual Analytics, Magnolia, SalesForce, Pardot, Experian EMS, Krux, Optimizely, or similar

136

Director, Marketing Resume Examples & Samples

Coordination of key marketing functions across the Americas for the Industrial & Commercial segment
Introduces Asian and European products into the US and assisting in the promotion of US products abroad
Conducts ad hoc data analysis for sales/marketing
Leads Strategic Projects based on Core business performance and required areas of focus for the business

137

Executive Director, Marketing, Bobbi Brown Resume Examples & Samples

Develop new channel specific marketing initiatives for North America including retailer specific programs, as well as on line initiatives and CRM
Develop comprehensive event strategy and create tools and visual elements to ensure proper execution in store
Initiatives for North America
Manage all aspects of the North America Marketing Budget; ensure that marketing initiatives are managed with mindfulness to sales and profitability goals while staying within the budget and remaining cost effective
Advertising planning and development for all retail partners. Aspects include leading the creative process internally, programming key events, advertising approval process as well as managing the co-op advertising budget
Forecast and manage all of the non-saleable programs; preview samples, launch unit updates, customer loyalty programs, and sampling. Oversees allocation process and timing
Lead execution of pricing strategies adhering to the global brand pricing architecture and corridors established. Assessment at the local level to determine future cadence
Review, edit and approve all advertising content, layout, copy and placement
Attend bi-monthly Marketing Operations meeting for program updates / assess the impact on sales – ie. planned advertising, events, etc
Lead the management of all Visual and Merchandising programs and projects
Drive the merchandising guideline process – timeline and communicate the needs of North America
Set visual priorities
Establish & maintain visual budget
Develop channel specific merchandising enhancements to maintain brand equity
New Door Openings: Manage New Door Openings, ensure all appropriate programs have been allocated; tester units, testers, visuals and NDO package
Develop a formal New Hire Orientation Program for New AE’s. A full day introduction to the Brand
Orientation Guidelines – spearhead the updating and distribution of the New Hire Orientation Binder
Manage the continued innovations and development of the Recognition Program. Plan budget, distribution and maintain award records
Plan and organize Seasonal Retailer Planning Meetings; coordinate seasonal information, book makeup artists, room setup, develop, order & arrange retailer gifts. Attend all retailer meetings and presentations
Drive and direct the planning and execution of the Seasonal Business Meeting (at the seasonal Sales Meetings)
Secure approvals for all aspects of meeting
Establish dates and develop agendas and binders
Determine attendees and secure RSVP’s
Coordinate with Executive Assistant the menu’s, caters, support staff, and dinner locations
Secure location & visual needs for location (with creative)
Develop and coordinate Holiday Gift for Makeup Artists. Secure both item and budget approvals from Senior Management and all involved departments; sales, marketing, creative and marketing ops. Coordinate unique packaging and holiday message (card) to support. Secure fulfillment center and approve final gift for correct assembly. Approve and allocate gifts to AE’s for personal delivery
Managing one direct report; Assistant Manager, North America Marketing
Requires 10 years of relevant work experience

138

Director, Marketing Resume Examples & Samples

Set marketing strategy and tactics through analysis of current and historical marketing data
Develop and manage our network of agencies and world class freelance contributors who can work as a virtual marketing team. Hire onsite employees overtime as needed to supplement this team
Build and manage a rich content/editorial calendar that attracts a qualified audience to website (including blog posts, whitepapers, reports, webinars, infographics, etc.)
Develop link building strategies that encourage high quality small business and business finance oriented resource sites to link to our website
Optimize our customer and lead nurturing processes by delivering high quality content with strong calls to action via email and social channels
Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.)
Manage key conversion points in the marketing funnel, including landing pages, website calls-to-action (CTAs), and lead-generating forms
A/B test and continually measure the performance of these conversion assets
Manage the strategy, execution and expansion of all paid advertising campaigns
Collaborate with your counterparts in our other businesses to share learnings and resources as well as with your peers who run Credit, Sales, and Product for business loans

139

Director Marketing Resume Examples & Samples

Build and execute a 2-4 quarter pipeline strategy for Americas Marketing, working with corporate marketing, digital and field marketing to ensure alignment
Develop and deliver marketing programs that drive volume and scale across the Americas region, such as corporate campaigns, cross-territory campaigns, customer engagement, outbound calling programs, and more
Lead the customer engagement strategy, management and follow up for Americas to win the hearts and minds of customers at every stage of their journey such as major corporate events, C-Level, digital, and roadshows
Manage scorecard and metrics to monitor business and refine as appropriate
Drive quarterly business reviews with sales to ensure alignment on key programs and metrics
Strong relationship and virtual team management in a highly-matrixed environment with corporate marketing, sales, partner, services and product groups
Lead and manage amazing talented people either through virtual teams or direct marketing teams and agencies or contractors
Relationship Marketing: experience with targeting and trigger programs that help extend relationships at C-level, VP or enterprise networking audiences in existing or new logos
Campaign Management: leverage targeting, campaigns, content, and field execution to land global campaigns in market
Demand Generation: demonstrated understanding of marketing mix to drive qualified sales lead including, but not limited to, email and direct mail campaigns, channel marketing, sales enablement, digital marketing, and thought-leadership activities. Must be able to work cross-team on marketing programs, advertising, PR/AR, online marketing, and SEO/SEM and content syndication
Cross Collaboration – Has the ability to build strong relationships, influence outcomes, and drive projects to completion in a highly matrixed environment, often dealing with ambiguity, with diplomacy, conviction and strong communications
Data Driven & Measurement – ability to manage projects on time, on budget with controlled set of resources, and leverage operations tools to track campaign & events. Knows how to analyze and refine programs based on performance and results
Marketing Operations: Must have strong working knowledge of automation tools such as ELOQUA and SFDC, and how pipeline & marketing contribution are built across the buyer’s journey, by funnel stage, and lead management and can effectively work with operations to ensure alignment
Project Management: organized planning and process management, tracking, and ability to drive accountability

140

Director Marketing Resume Examples & Samples

Provide strategy and leadership in developing and presenting brand business plans and life cycle management plans
Ensure continuous review of product and market performance, competitive intelligence, field force capacity and needs, market research to identify key growth opportunities and hurdles facing the brand; Lead development of appropriate action and contingency plans. Continuously look to identify process improvements and other efficiencies and leading implementation of identified improvements
Represent the brand with internal and external stakeholders. Ensure appropriate strategic direction is communicated to and executed by internal business partners and external agencies
The Director, Marketing, Banzel will be responsible for overseeing the implementation of marketing strategies for an in-line product indicated for the adjunctive treatment of LGS. This person partner will be responsible for optimizing promotional activities using leadership skills across functional lines and include coordination of strategies with the publication and medical teams
Bachelor’s Degree required; MBA desirable
Work experience in applicable therapeutic area (i.e. Epilepsy)
3+ years Brand leadership experience including brand business planning, P&L management, life cycle planning, finance/forecasting, supply chain management, pricing & reimbursement
Ability to solve problems that include many decision makers and carry several options for solutions
Strong written and verbal communication skills including presentation skills
Experience in development and implementation of brand plans

141

Director, Marketing Insights Resume Examples & Samples

Provide expert opinion and inputs to Marketing team and the System in the development and implementation of Marketing Programs/ Marketing Campaigns for the entire portfolio
Track consumer usage & attitudes, identify consumer trends & insights and monitor brand health to support in developing and implementing marketing/ brand strategies, programs & communications
Provide relevant consumer insights in the development of the CCI, Big Idea/ CI and communication pathways
Pre-test content to ensure they are relevant, appealing and cut-through to our target consumers
Track and evaluate effectiveness of our marketing campaigns as they happen, determine if the content are liquid, linked and properly integrated cross media, and build database of campaign effectiveness that builds meaningful action standards
Conduct Cross Media Modeling for key campaigns to understand the role and estimate ROI of each media
For digital heavy campaigns, deep dive into digital campaign efficacy where necessary
Lead consumer insights work for China led global initiatives
Drive innovation process for the China BU and the System. Identify opportunities and validation of product innovations to support the System to meet long-term growth goals
Recommend and conduct the appropriate research and analyses to gauge new product/ category /target understanding which help to identify potential opportunities to grow the China beverage business
Identify relevant and actionable consumer insights to help development of new product ideas/ concepts
Validation of new products/ packages from idea stage to commercialization
Work with suppliers to prepare reports/ presentations to share learnings, consumers/ trade insights and actionable conclusions and recommendations to clients
Track new product performance after launches and share key learnings on successes/ failures of new product launches
Organize Ideation Workshop for generation of new innovative product/ package ideas
Work with SBP team/ cross functional teams in the facilitation and development of BU long-term strategy and annual business planning cycle to identify new emerging opportunities and business models to achieve 2020 Vision
Build and develop a strong Marketing Strategy & Insights team
Control and manage the research budget spending to ensure no overspending and effective use of DME

142

Director, Marketing Resume Examples & Samples

Lead multi-functional team in all aspects of promotion
Provide key input for sales force sizing, targeting and physician segmentation
Responsible for creation of strategic business plans
Representative member of global cross functional teams
Lead forecasting, pricing, labeling and life cycle management initiatives with commercial perspective and P&L responsibilities
Provide input and commercial analysis for packaging, inventory and COGs
Consensus building with team members from all appropriate organizations
Interface with legal, medical, finance, business development and R&D
Hire and build cross functional product management team with direct reports
Graduate degree in marketing/business/management
Marketing research experience

143

Director, Marketing Promotions Resume Examples & Samples

Identify market segment trends and opportunities, develop and disseminate actionable information on target growth opportunities
Identifies and remains current on market trends. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success
Assist the strategic planning process with focus on improving market and competitive data
Understand key market dynamics, customer needs and competitive activities
Utilize the Marketing Analyst to provide consistent and thorough data to represent market trends, opportunities, and recommended direction
Assess internal capabilities, and identify product and application marketing opportunities that ensure strong competitive position and maximize sales revenue and profit growth
Lead in the refinement of commercial marketing plans to ensure strategic focus; market drivers analysis, market segmentation, and positioning
Coordinate closely with Strategic Marketing to define and develop high-impact new product introductions
Provide strong, data-based direction to product management and business leadership team members
Ensure efficient internal communication and approval systems are in place to remain nimble and compliant
Oversee creation of all collateral including web site programs, brochures, advertising, exhibitions, media, and news releases
Lead efforts to enhance web and social media strategy to more effectively reach customers and achieve annual growth goals
Lead, develop, coach and motivate your team members
Establish goals and performance metrics for each product line
Excellent problem solving skills with attention to detail; ability to assess and analyze the overall business impact
Demonstrate strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans
Strong verbal and written communications skills and ability to support business unit executives with analysis and presentations
Ability to travel up to 30 - 40% of time to support business objectives
5-8 years of related marketing experience including analytical capabilities

144

Director Marketing Resume Examples & Samples

Develop an overall Regional Marketing Strategy and vision in order to provide consistency and alignment of projects and strategic initiatives; - Manage the integration of marketing plans across the regions, the business unit, and corporate marketing to ensure proper coordination and execution of regional marketing initiatives; - Provide strong marketing leadership and drive the planning and execution of all regional marketing plans. This includes advertising, PR, events, branding, customer seminars, direct marketing campaigns, web-based activities, collateral production and internal communication, marketing intelligence and planning; - Lead and manage all marketing activities in the regions and ensure effective deployment of regional marketing resources and budget to support the achievement of commercial targets as defined by corporate objectives; - Define, track and measure a contact strategy for our top customers (200) to improve the quality of our contacts and to refine our communications strategy (online/offline) by ensuring our global and regional marketing activities target the right person at the right time with the right message; - Approve hiring local PR agencies to ensure Corporate/Regional messages are effectively distributed around the world; - Drive the implementation and manage the effectiveness of global and local marketing programmes and take any actions as necessary to support the growth required; - Define, track and measure the impact of regional activities on sales results, drive achievement of key performance metrics which will ensure visibility of tangible value to sales & relationship management; - Work with regional sales teams to evaluate customer needs, gather marketing intelligence which can be translated by the BU's into tangible solutions and product features to develop new integrated solutions expected by the customers; - Validate the regional analysis of customers of the main competitors operating in the region (eg. product range, price strategy, sales and marketing infrastructure, financial alliances and position, strengths and weaknesses) with the aim of proposing account protection plans; - Maintain the integrity of SITA's brand and protect or strengthen SITA's brand value by actively managing the brand compliancy of all marketing communications activities, both on and off-line within the regions; - Lead and guide the overall look and feel for the regional section of the intranet, providing feedback to major content contributors and directing the quality of site content as required; publishing content for the region as required and analyse the site statistics to ensure on-going site effectiveness
12-15 years of marketing, marketing communications, internal communications or PR experience, preferably in telecommunications, IT, air transport or travel industries
Solid experience in Project Management
Strong in analyzing complex situations and providing sound recommendations
Solid experience in managing customer-facing events and meetings
Experience of managing virtual teams and cultural diversity
Experience with latest PC tools including web technologies
Strong customer service skills and service orientation
Understand and manage properly cultural diversity in teams
Works effectively in and across complex organisations, and is at ease managing and effectively operating within a matrix organisations
Uses business processes to her/his advantage to obtain results
Able to deploy and unify resources from different organisation to achieve targets

145

Director Marketing Global HFR Resume Examples & Samples

Integrate inputs to develop plans to implement strategies and product plans with the customer. In particular, work with sales on account plans that ensure these plans are implemented and that our messaging is compelling and results in new customer orders
Linked closely to businesses…good understanding…reactive and proactive…of key issues; Manages rate of change appropriately
Business strategies clearly linked to financials and functional actions
Work with strategic/product management to design VOC; understand segmentation; understand value elements critical to customers; value equations; target value propositions to customer segments to inform customer marketing and account plans
Emerging understanding of value pricing toolkit; Contributes to the development of pricing policies
Conducts analytics to support pricing; Supports development and/or implementation of pricing policies
Consistently works with Marcom to effectively promote and advertise brands via the sales force collateral as well as account planning
Assist or contribute to the creation and building of brands; Enable the sales force to build brand equity and channel strength
Excellent job of managing channels with positive results for business
Clearly demonstrate support for the channel with real programs and value delivered to channel members
Establish/maintain a project management framework in line with strategic objectives…for example, a rigorous process around account planning with the sales force
Supports or contributes in project planning and budget preparation; Assists in monitoring documentation and reporting on projects
Collects, synthesizes, analyzes and reports measurement data; Supports reviews of marketing activities
Works with market research to ensure that customer marketing has all relevant data to enable sales force
Hire, assess, develop and grow marketing organization globally
Build world class marketing capabilities, processes and tools
Use management operating system to drive results
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with all levels of management as well as a diverse work force
2+ years experience in marketing leadership roles

146

Managing Director, Marketing Resume Examples & Samples

Responsible for developing and directing marketing plans covering all product and services; selects, directs and evaluates marketing personnel needed to meet the objectives of the marketing plan
Leads the development and go-to-market implementation of new Cross Border products and services
Directs the planning, development and promotion of marketing programs that support broad corporate initiatives, as well as specific market segments
Directs marketing campaigns, sales collateral and sales tools to support specific programs and educate employees from concept to delivery
Communicates creative direction and business objectives to advertising agencies to ensure all marketing materials are in compliance to ensure timely delivery and mailings
Directs positive public relations efforts to ensure they are compatible with advertising and promotion programs. Observes social, economic and political trends that might ultimately have an effect upon the company, and make recommendations to enhance the company’s image based upon those trends
Creates and maintains strategic alliances in the e-Commerce platform, payment, social commerce, market places and start-up communities in order to expand and enhance the Cross Border presence and impact
Responsible for all customer integrations into the FedEx Cross Border platforms and for setting and executing a long-term strategy to make the integration processes a self-service turn-key environment
Develops information and material to be used in formal presentations and for responses to formal proposals (RFP, RFQ, RFI)
Maintains an archive of market and competitive information. Monitors competitive actions, and develops and implements appropriate responses to maintain superiority in the market
Directs, plans, develops and builds measurement programs, including product/service campaigns and competitive tracking
Carry out managerial responsibilities in accordance with the Company’s personnel policies and standards. Responsibilities include interviewing, hiring and training employees, planning, assigning and directing work, appraising performance, rewarding and disciplining employees, addressing complaints and resolving issues

147

Director, Marketing HID Resume Examples & Samples

Market Development – Lead a marketing team to identify global and regional market trends and growth opportunities. Gather and use relevant data to generate actionable insights and programs which drive market awareness, demand generation and competitive differentiation to achieve revenue targets
Strategic Planning - Develop and execute strategic market development plan for Human Identification’s global product portfolio to meet revenue objectives. Understand important market dynamics, customer needs and competitive activities
Team Leadership – Lead a high-functioning team of marketing professionals, providing inspiration, guidance, coaching and development
Marketing Program Management – Develop and execute global marketing programs and sales tools to enable new product introductions and sustaining programs. Ensure cross-functional program alignment and execution among Global and Regional Market Development teams, Product Management, Sales and other stakeholders. Oversee production of marketing materials including collateral, direct mail and eMarketing/Web
Marketing Innovation - Lead creation and deployment of innovative, region-specific Marketing approaches and viral marketing programs to drive demand
Product and Applications Training and Support – Develop and deliver effective applications training programs emphasizing product differentiation, competitive selling strategies and tactics; provide ongoing sales support to influence customer decisions. Work with Product Management, Regional Market Development, Applications, Training and other teams to develop content and deliver training
Partner Management - Act as project/program lead and liaison to internal and outside vendors, maintaining excellent professional relationships in order to facilitate the conversion of marketing ideas and messages into effective marketing materials and sales tools

148

Director, Marketing Services Resume Examples & Samples

Trains graphic design staff on design best practices
Ensures the use of corporate templates
Prioritizes workload for internal graphic designers
Ensures graphic design best practices are followed
Hires new graphic designers and vendors as needed
Trains staff on creative marketing request and documentation process
Accountable for key metrics that directly correlate to strategies and initiatives; i.e. adoption/usage, customer growth and retention and Operating Company/customer satisfaction
Layout marketing communications materials in branded templates: product brochures, white papers, case studies, best practices, style guides, PowerPoint presentations, tradeshow
Provides direction on changes needed to corporate templates
Ensures brand accuracy and consistency across marketing mix
Design of various graphics for the web, email and other marketing methods
Bachelor’s degree in Design or related field required
6-8 years design experience
Expertise in InDesign, Photoshop and Illustrator
Experience in managing people
Ability to focus on detail while prioritizing multiple projects simultaneously
Must be able to think conceptually, strategically, and creatively with little oversight or direction (i.e. display intellectual leadership vs. simply “do” or execute something that was developed or directed by someone else)
Very comfortable working with ambiguity (e.g. tribal knowledge, redundant or unclear activities) and translating it into clear logical designs
Able to distill complex ideas or approaches to their essence and present them in a simplified, yet compelling manner
Methodical, hands-on, detail-oriented approach to problem solving
Excellent written and oral communication skills. Good Listener
Able to develop clear PowerPoint presentations for executive audiences
Able to build strong working relationships with internal and external stakeholders, partners, and colleagues
Good executive presence
Ability to be persuasive and build alignment with all levels and across functions within Sysco including the senior executive team
Highly committed to exceeding expectations and continuous improvement
Willing and able to take on various types of work
Good fit with Sysco corporate culture
Ability to adapt to different management, communication, and delivery styles (as needed) for different situations
Highly flexible and adaptable to shifting priorities
Ability to ensure a team of direct reports promotes a successful attitude, confidence in leadership and team to achieve business results
Ability to provide coaching, feedback and developmental opportunities and build effective teams
Ability to challenge and inspire team members to achieve business results
Ability to build new relationships and strengthen existing ones with key decision makers

149

Managing Director, Marketing Resume Examples & Samples

Provides leadership and direction through senior managers and executives for developing and propagating Product Development Methods (Primarily focused on Product Marketing) appropriate to the Company Growth Goals
Demonstrates broad and comprehensive understanding of technical and business environments. Develops and articulates strategies to meet business objectives for global group within a business unit
Accountable for the performance and results of groups using BKMs in product Development
Directs and controls the activities of Marketing center of excellence for the company and selects, develops, and evaluates personnel to ensure the efficient operation of the function
Works with management team to ensure that overall marketing function is effectively meeting the organization’s strategic goals for global group
Guru –like understanding of Marketing and product development best practices
Knowledge, experience and success in Change management
Has demonstrate excellence in bringing new products to market , both derivative and new platforms
Experience in strategy formulation & execution
Influences and negotiates at the top executive levels, with great latitude on outcomes; presents and defends complicated or delicate issues

150

Director, Marketing, MAC Resume Examples & Samples

Own marketing calendar, shipping dollars and support to deliver financial objectives for the North America Affiliate
Lead 360 program support strategy in collaboration with NOAM and Global teams
Provide guidance, in conjunction with Sales Planning, for forecasts for existing and new products
Analyze US&CA NPD competitive data to determine areas of opportunity and needs
Integrate Consumer Insight into actionable strategic and tactical recommendations
Serve as NOAM Product Marketing expert and facilitate constant communication with Sales, finance, VM, Events, AT&D and Global Marketing

151

Managing Director, Marketing Resume Examples & Samples

Develop and execute a comprehensive, strategic marketing plan that supports the school’s primary audiences, including prospective students, current students, alumni, donors, academic peers, the media, and the greater public
Work collaboratively with the school’s senior leadership to develop messaging and positioning opportunities for the school, its programs, and departments
Conduct market research and competitive analysis to bring an external perspective to the school’s product and service development process via quantitative surveys, focus groups, interviews, and customer analysis
Utilize marketing and strategy models such as Porter’s 5 Forces, SWOT, CLTV, and Growth Strategy Matrix to develop short-term and long-term plans that maintain the school’s competitive advantage and identify opportunities for expansion
Oversee the development and execution of integrated marketing campaigns for the school and its advanced degree programs to help bolster admissions and advancement activity
Spearhead a cohesive content strategy for the school’s digital and non-digital communications vehicles and its diverse audience base
Manage the Marketing and Communications department workflow. Identify and implement processes that maximize the school’s external reach and ROI
Utilize performance metrics and data to Marketing and Communications department work product and processes
Employ Net Promoter Scoring to develop on-going customer engagement strategies
Establish experience design practices for alumni, students, donors, and media

152

Director, Marketing Pipeline Products Resume Examples & Samples

Lead the global development of specific marketing deliverables depending on the product’s stage of development (including market and competitive assessments, TPP, financial forecasts, LCM, labeling requirements, payer and consumer research, segmentation, positioning, scenario planning, etc)
As core team member marketing: represent the global marketing function within the international core team; Lead the global Marketing sub-team for assigned development projects; represent core team strategy to senior management in Ingelheim and local OPUs, developing appropriate project specific strategies and implementation plans
Provide global marketing input into decision making criteria for IDC approval of project specific milestones (go / no go criteria). Present marketing position at IDC meetings in Ingelheim
Provide marketing strategic analysis and recommendations to R&D regarding pre-development and in-license product candidates
Lead the development and implementation of brand strategy including tactical elements (conventions / symposia, PR/media, market research, etc) to ensure attainment of key pre-launch and launch goals
Create a performance based culture with clear accountability and a sense of urgency for achieving results with a broad cross functional team
Chair / lead cross functional teams involving marketing, sales, managed markets, DRA, Legal, Medical, PR actively soliciting input in the development and execution of brand strategies
Develop, coordinate and execute Phase IV and LCM plans to optimize the brand’s long term commercial value

153

Director, Marketing Innovation Resume Examples & Samples

Partner with Strategy and R&D to align senior management on the vision for equipment in the future
Devise multi-year equipment strategy
Develop and execute multi-year equipment beverage development plan(s), including product solutions (sustainable propositions that deliver against the strategy), design solutions (comprehensive activation support materials that deliver against psychographic needs) and equipment solutions (supporting in-store activation, functional superiority and operational improvements). Measures would include testing against innovation targets as well as rollout and adoption targets
Transformational thinking and leadership - embraces change, challenges and risks
Multi-disciplinary interest/capability, a la PepsiCo innovation roles
Highly skilled Marketer with demonstrated creative and content strengths
Sophisticated thinker who can lead a Marketing 3.0 change agenda
Foodservice experience; beverage experience, CPG preferred
Leadership skills; must be able to command respect of multifunctional stakeholders
Strong analytical skills: ability to build plans from strategies
Strong planning/organizing skills: capable of managing major projects simultaneously
Cultivates and develops talent within and across teams
Able to make decisions and solve problems
Interest in international markets/cultures

154

Director, Marketing Institutions Resume Examples & Samples

Accountable for the creation of the overall marketing strategy for institutions as well as leadership and oversight of day-to-day execution through the regional teams
Lead short and long term strategic, integrated marketing plans to maximize awareness, uptake, and satisfaction among the CFA Institute target business audience
Serve as a key liaison between Relationship Management (Channel Delivery) and Services Delivery (Marketing, Communications, Content and Omni-channel). Provide superb client service to Relationship Management through effective collaboration and communication
Develop and sustain a small but nimble high performing team, providing leadership and support while working closely with internal teams to ensure flawless execution
Utilize market and customer research and channel feedback to drive development and refinement of content and campaigns as well as product, product positioning and market segment strategies
Develop and manage the global institutional marketing budget; evaluate the effectiveness of marketing activities including developing KPI targets aimed at achieving measurable ROI
10+ years’ experience in B2B marketing in global corporate, not-for-profit or agency environments. B2B product marketing, product management and/or sales enablement preferred
Highly collaborative style; experienced in building strong relationships and influencing stakeholders at multiple levels
Global cultural orientation and working experience; ability to manage diverse and remote teams; experience in marketing in a multinational environment preferred
Positive attitude; strong work ethic grounded in honesty and integrity
A leader and innovator of new ideas, ventures and progressive initiatives
Outstanding judgment and mature business skills with the ability to establish a strong rapport with organization leadership, both staff and volunteer
Energy to put in the hours of concentrated work necessary to achieve goals while maintaining a positive attitude
Organizing– Can organize resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently
Functional/Technical Skills– Has the functional and technical knowledge and skills to do the job at a high level of accomplishment
Planning – Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results

155

Director, Marketing Resume Examples & Samples

BA/BS in a Marketing or Business Degree
5 years of marketing management experience
Experience in Customer engagements and collaboration with Account Management
Excellent Communication skills- to make presentations & respond to questions from high profile stakeholders and customers
Travel (up to 25%)

156

Director, Marketing, Virology Resume Examples & Samples

Establish, lead and maintain a highly effective team in the development and execution of product marketing strategies to achieve or exceed the business goals and objectives
Ensure that the respective plans are aligned with the overall diagnostic product portfolio
Identify, rationalize and execute on growth opportunities that allow mid and long term market and business growth of the product franchise
Develop a vision for product positioning built on the target profile, key claims and documented market insight
Responsible for global strategy and tactical product marketing and financial performance
Develop and execute competitive strategies based on thorough competitive intelligence and market analysis
Lead the annual business planning exercise for the respective product portfolio development and commercial execution of new products into global markets
Establish and measure KPI’s on an ongoing basis to monitor and adjust global commercial execution to meet or exceed plan
Trouble-shoot and collaborate with cross-functional teams to identify and resolve critical issues that impact the portfolio
Motivate, manage, coach and mentor direct reports, including recruitment, performance and talent management
Primary interface for major global markets, particularly the US and European markets
Ensure that milestones are met in line with finance, people and time allocations
Experienced leader with proven results in leading teams, making authoritative business decisions, and accounting for results
Highly accountable, with experience in managing complex projects with ambitious milestones under pressure, having accomplished milestones on time and on budget
Experience in global launch is highly valued
Relevant molecular diagnostic experience strongly preferred, particularly with experience in virology
Minimum of 12+ years related business experience with proven track record in commercial and/or sales management at the regional level, global marketing, and product development leadership roles within clinical diagnostic, medical device or pharmaceutical companies. Diagnostic marketing experience considered a plus
Excellent interpersonal, communication, presentation, and negotiation skills for a wide variety of audiences, including senior management

157

Director, Marketing, SMB Solutions Resume Examples & Samples

Collaborates with the Market Intelligence Team to segment, analyze and size markets; analyze new business opportunities to determine attractiveness and next steps on a continuous basis, in order to feed-in European country insight to the SMB Global annual and five-year planning cycles. Prioritizes MI investments and activity to align with plan and business goals
Partners with the Global SMB BU to identify the business unit objectives and strategic priorities for Solutions, Supplies and Services. Integrates Solutions, Supplies and Service Propositions around the priority customer segments
Creates cohesive European Countries Marketing and Communications Objectives, Strategy and Tactical Plans by establishing a two-way flow of prioritized Market opportunity insight with key IMC teams across the PB matrix structure
Plans and aligns with European Country Sales and Finance Leadership to develop integrated country-by- country Marketing and Sales plans which reflect business priorities and objectives in order to drive the delivery of the quarterly and annual growth and profitability numbers
Plans and manages the SMB Europe Marketing Budget, in collaboration with the SMB Global and European Colleagues to ensure optimal spend to drive revenue and EBIT
Communicates European Country plans to leaders across sales, sales ops, finance, product management in order to achieve alignment against shared objectives and achieve the overall revenue and EBIT number
Leads a specialized high performance Demand Generation team to generate marketing qualified leads that convert to marketing sourced and influenced pipeline, and finally sales conversion through collaborative alliances with Marketing Strategy and Planning, Product Marketing, Marketing Operations and Sale Operations
Maximizes the high-volume and velocity transactional Bottom-of-the-Line and Supplies Demand Generation Quarterly Plans in order to achieve agreed Quarterly new acquisition and competitive displacement targets. These programs require a keen sense of digital marketing (SEM and display) to drive conversions and progress across priority countries. The Bottom-of-the-Line business needs strategic insight and execution to develop plans that support acquisition, activation, usage and retention
Drives the SMB Lead Management Process in partnership with Sales Operations, with end-to-end Acquisition and Retention numbers build, suitable hand-over of accountability to Sales, and regular country rolled-up reporting for Marketing Sourced and Influenced Leads
Extensive Change and Transformation Leadership Experience. The spirit, energy and drive to shape the future
Solid experience in driving the Marketing Strategy & Planning agenda. Leading Marketing Planning Process, including: 3Cs analysis; 4Ps structure and clear Strategy through Tactics and Measurement definition
Deep understanding of B2B marketing/buying processes, notably in: Horizontal Small, Medium and Mid-Market Segmentation; Vertical Industry Segmentation
Knowledge of Marketing practices, including: digital marketing; social media; advertising; demand generation campaigns to build pipeline; AR / PR. Ability to design and deliver omni channel campaigns to our clients across touch points
Strong business acumen and ability as a marketer to be the voice of the client internally. Managing with global and country functions to deliver, not at just the marketing tactical level but to contribute to the business as a whole
Marketing Program and Project management: from strategic planning to successful implementation, ability to shift gears easily. Not afraid of the board room, not afraid to step into the mud. Flexibility to adapt to daily changing conditions with a can do mentality, pro-actively drive and constructively step up when necessary
Demonstrated agency management experience, from briefing to operational day-to-day management, including resources and budget management
Cultural sensitivity in the broadest sense of the word, appreciate and enjoy diversity and the value it brings to everything you deliver
Tenacity and patience to work in a matrix organization, across borders and in multi-functional teams
Excellent English language communications skills, both spoken and written; fluency in a second European language preferred (especially German or French)

158

Director, Marketing Resume Examples & Samples

Executes the go-to-market strategy and plan for Fluke Solutions Group offerings, including product launches
Recruits, selects, develops and effectively manage team members
Develop strategies to articulate the value of Fluke SaaS solutions in new markets and to reposition the value of Fluke in certain legacy markets
Develops and executes new marketing programs; optimizes marketing automation and lead nurturing processes through email, content, and social channels
Track, measure, and analyze all initiatives for ROI. Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
Collaborates with other leadership staff in the development of marketing plans and growth strategies to identify markets, counter competitive threats, and execute on strategic objectives
An undergraduate degree is required; an MBA degree is highly preferred
Experience implementing marketing campaigns and programs that drive customer engagement and retention
Experience building customer marketing programs for B2B SaaS software
Strong verbal and written communication skills and the ability to successfully work cross-functionally with other teams
A passion for storytelling and shipping creative and effective marketing assets and content
A demonstrated track record of taking ideas from concept to execution
8+ years of progressive commercial and strategic leadership experience, including product management and digital marketing experience, in organizations with innovative B2B solutions
Able to interface with customers, translating needs into products; experience with outcome driven innovation preferred
Demonstrated ability to enhance the competency and skill base of the organization through developing the existing team and a strong approach to talent acquisition
Experience in dynamically allocating resources and investments to areas of highest return
Strong financial acumen, with a demonstrated and thorough understanding of profit and loss, pricing, and how to maximize revenue
Experience in working effectively across all levels of an organization to develop a highly engaged and motivated team

159

Director, Marketing, Copd Resume Examples & Samples

Contribute to the brand strategy process
Collaborates and contracts with professional and patient advocacy organizations on programs, meetings, and materials
Develop and lead all channel related efforts, e.g., retail, VA, institutional, and emerging markets
Manages materials, projects and resources through the internal review committee process (PMRC)
Develop and execute forecasts and budgets within established financial goals for HCP marketing
Manages vendor contract (Purchasing Requisitions, invoices, and approvals) processing
5+ years of marketing strategy experience (e.g. marketing, market research, new products planning) preferred
2+ years of pharmaceutical/device sales or other external customer facing experience (e.g. medical science liaison) experience preferred
Launch experience highly preferred
Must be able to foster cross-functional alignment of the sales organization with (through influence) marketing and managed markets teams and create a disciplined, ambitious and collaborative business
Able to integrate business knowledge, financial knowledge and analyses of available information to make sound business decisions. Can apply financial analysis to build business cases that drive quality decision making and management processes
Budget management experience highly preferred

160

Director, Marketing Winthrop & Legacy Brands Resume Examples & Samples

Define and execute strategic customer marketing management initiatives, tactics, and programs to create interest, demand, and recognition of both Winthrop U.S. products as well as our Heritage product portfolio
Develop and manage customer marketing budgets
Plan, organize, and manage the customer marketing function to achieve Winthrop U.S. goals of sales, profitability, and visibility while ensuring a consistent marketing message and positioning for both Winthrop U.S. and its products
Manage revenue forecasts in conjunction with forecasting group and Senior Director, Winthrop U.S. and Legacy Brands
Work closely with regulatory and other RC members to ensure compliance to policies for both Winthrop U.S. and its products
Develop and track metrics for market development programs, and other sales support programs
Server as key interface with wholesale, retail and group purchasing customers
Oversee product pricing decisions and policies for all classes of trade including retail, wholesale, mail order, GPO, and specialty classes
Oversee all aspects of contract/bid development, implementation, administration and compliance
Contribute to annual planning and forecasting processes and other strategic planning work streams
Minimum of 8-10 years of Healthcare experience in operational marketing, sales or contracting analytics, product/project management, new product commercialization, and / or finance
Strategic thinker with strong track record of execution
Solid understanding of the external Generic buyers/customers (wholesalers, Institutional & Retail GPOs, and other purchasing groups), related channels and contracting process
Experience working with cross-functional groups, made up of the following: Marketing, Sales, Medical Affairs, Business Development, Market Research, Life Cycle Management, Finance, Forecasting, etc
Highly collaborative
Proven ability to operate in a fast-paced, dynamic environment, and prioritize key objective effectively
Strong communications skills and team player mindset is required
Strong project management expertise
Generics / authorized generics experience

161

Director, Marketing, Societies Resume Examples & Samples

10+ years’ experience in marketing in global corporate, not-for-profit or agency environments. B2B product marketing, product management and/or sales enablement preferred
Experience in the financial services industry and/or education preferred
Conversant and experienced in traditional and innovative marketing channels, content, tools and technologies for building and conducting effective, integrated B2B marketing programs
Strong analytical skills with direct experience of using CRM technology and reporting systems
Bachelor’s degree or an equivalent combination of education and experience. MBA preferred
Fluency in English required; knowledge of additional languages would be useful
Strong cultural compatibility including fit with CFA Institute’s key and unique global leadership competencies
High level of organizational and time management skills and flexibility in competently juggling competing priorities and changing expectations
Decision Quality –Makes good decisions based upon a mixture of analysis, wisdom, experience, and judgment
Negotiating –Can negotiate skillfully in tough situations with both internal and external groups; can win concessions without damaging relationships; gains trust quickly of other parties to the negotiations; has a good sense of timing
Time Management – Uses time effectively and efficiently; concentrates efforts on the more important priorities; can attend to a broader range of activities
Priority Setting – Spends time on what’s important; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus

162

Director Marketing Resume Examples & Samples

Live the companywide Leadership style
Develop the mid-term business and marketing plan
Interface with the Global marketing organization
Guide the sales team in focus on product and portfolio management
Lead product and service lifecycle management

163

Director, Marketing Resume Examples & Samples

10+ years of marketing experience, live theatrical marketing preferred
Media planning experience (offline and online)
Strong project and people management skills
Solid understanding of marketing and finance principles
Ability to work with numbers and analyze data to improve results
Ability to pro-actively manage a team of people, internally and externally
Ability to motivate and develop talent within their team
Strong interpersonal, written, and problem-solving skills
Self starter with exceptional time management skills
Team player who can work across an organization
Extremely detail oriented with the ability to juggle many projects at one time
Service-oriented mindset
Ability to work long hours, when required

164

Director, Marketing Sciences Resume Examples & Samples

Analytic and thought leader for the Strategy teams
Work closely with the Strategy teams to identify analytic needs
Take the analytic objectives and turn them into project specifications to brief the Functional Specialists
Translate the results of research and analytics (from the Functional Specialist teams and other research/analytic vendors) into the strategic process and ensure that results lead to clear, compelling, and actionable insights
Present to clients, with the support of the Functional Specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
With the leaders of the Functional Specialty teams, keep track of projects being run by the Functional Specialists to ensure they are done on time and to right level of quality
Proactively identify and work with the Strategy teams to devise solutions to difficult, ad hoc questions that arise through the Strategic process
Act as the resident Vision expert for the Strategy teams until the Strategy teams have enough expertise of their own
Support new business efforts including development of the strategy, creation of the pitch story, and participation in the presentations
Identify and cultivate organic growth opportunities
Evaluate research/analytic vendors for client needs or as they approach clients
Work with third party research/analytic vendors to design and set up projects for clients
Own the development and execution of the measurement plan
Create specific research awards submissions and contribute to Strategy awards submissions
Bachelor’s degree in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields. Advanced degree is preferred
8+ years of experience at a media agency, marketing analytics firm or in a quantitative, data-driven field
Excellent strategic thinker who is willing to take risks and challenge the status quo
Strong leader who can demonstrate analytic skills, problem solving, and independent decision making
Ability to clearly explain complex ideas to multiple audiences and respond to questions
Proficiency in SAS, SPSS, R or other advanced analytics software packages and Microsoft Excel and Powerpoint
Fluency with concepts of database design and SQL
Knowledge and experience with syndicated research sources/tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore, etc.)
Experience with marketing mix modeling/econometric analysis and/or other branches of market research (custom survey research, advertising testing or tracking, new product research, etc.)

165

Director, Marketing Resume Examples & Samples

Develop Strategic Plan by applying the full range of marketing disciplines to achieve revenue growth and share gain goals
Identify gaps in product offering and channels to market which can be filled in order to achieve our growth and share gain goals
Sales enablement - communicate the value proposition of our products to the sales team and develop sales tools that support the selling process, including but not limited to, positioning statements, buyer personas, target customers, competitive landscapes, collateral, and training materials
Competitive intelligence – be the expert on our competition and how to win in the market
Ensure the efficient deployment of the marketing budget to maximize marketing return on investment and return on objectives for the business

166

Director, Marketing, Apartments.com Resume Examples & Samples

Serve as the Apartments.com Network’s Marketing Team Lead for creating and managing B2B marketing campaigns and lead generation activities targeted to key audiences, to include inbound marketing campaigns, nurture campaigns, digital advertising and direct marketing that effectively position the apartment listing network
Oversee all aspects of ideation, creative, production and implementation of compelling marketing strategies for the Apartments.com listing network
Work closely and professionally with key stakeholders, including executives and c-suite personnel, to ensure GTM objectives are clearly understood and executed accordingly
Lead development of GTM strategies and preparation timelines to ensure proper communication with all staff involved regarding project goals, responsibilities and shifting priorities
Proactively determine when the business requires additional marketing and/or sales enablement support and quickly accommodate needs
Create, track and manage marketing budget aligned to the goals of the business
Simultaneously manage multiple projects with precision and attention to detail while continually finding ways to improve processes to produce higher quality and more effective results
Collaborate with multidisciplinary teams to execute multifamily events including Sales, Events, Facilities, IT, Legal, Accounting and others, as appropriate
Supervise a team of direct reports to implement the above mentioned responsibilities, and play an integral role in nurturing associate talent, establishing team priorities, defining project timelines and providing feedback to ensure highest quality of output
Continually mentor, coach, and develop the skills and project contributions of direct reports; produce team and individual goals and conduct annual performance reviews
Maintain exemplary relationships with external vendors and national associations and identify appropriate new business relationships, championing the most productive partnerships for the company
7+ years of experience in multifamily marketing leadership
5+ years of experience managing a highly productive team
Experience supporting a national sales force
Exceptional business acumen
Proven experience improving awareness, perception and consideration of a brand
Messaging framework across all audiences, products and features
Go-to-market plan for new product, features, upsell, cross sell programs
Sales Enablement content, collateral, positioning and more
Differentiated propositions
Analyzes the market and performance to uncover new revenue opportunities. Builds and executed plans to attack the opportunities with measurable results
Partners with Marketing Services and Operations team to execute on marketing campaigns and report on results
Manages the hiring, developing and retaining of marketing talent

167

Director Marketing Resume Examples & Samples

Develop, implements, and monitors marketing and media plans
External public relations
Brand and service line marketing
Business development and community outreach
Strategic planning
Conduct market analysis for strategic plan development/update
Support Administration in plan implementation
Bachelor's degree in Marketing or related area, Master's preferred
1-3 years’ marketing experience
Current/recent acute care facility experience strongly preferred
Adept at all Marketing mediums and delivery platforms

168

Director Marketing Resume Examples & Samples

Directs and oversees the implementation of marketing programs to ensure achievement of business objectives
Leads and mentors cross-functional teams to develop products and programs, and plans
Leads integration of financial activities, including planning, forecasting and business analysis, to drive brand planning and strategies
Communicates brand direction to internal and external partners
Oversees the development and communication of the 12/18-month M&C forecast in the S&OP process
Cascades important time sensitive information to direct reports, peers, brand director and vice president
Coaches and mentor teams to enhance knowledge of marketing and CPG fundamentals
Overall accountability for brand P&L and delivery of financial targets
Direction and oversight of annual operating and marketing plans
Product or brand management at a top-tier CPG company (10 years)
Project leadership in a cross-functional environment (10 years)
MBA strongly preferred
Strong organization and planning skills

169

Director, Marketing Services Resume Examples & Samples

Lead on daily interaction with sales team in order to
Minimum of ten (10)+ years of sports marketing agency or client-based sponsorship account management experience or specific disciplines such as sponsorship marketing, event marketing, media sales and media buying required
Excellence in presentation skills
Experience with sponsorship contract negotiations, on-site event marketing operations and logistics preferred
Excellent time management, written and oral communication skills
Ability to travel 10-15% of the time
Strong proficiency in PowerPoint & Excel

170

Director Marketing Resume Examples & Samples

Oversee all marketing functions and activities including events, email marketing, webinars, research papers, sales materials and more
Carefully refine and execute marketing plans to drive demand generation and increase sales
Develop innovative marketing assets to support campaigns focused on CBS products and value proposition
Support and liaise with sales organization on development of key account pitches and assets requests
Sync with other Criteo Marketing teams to ensure that broader campaigns, messages and speaking/PR initiatives are aligned
7+ years experience in B2B marketing; background in ad tech and knowledge of landscape preferable
Budget and cost analysis experience
Solid writing and presentation skills
Demonstrated ability to achieve hands-on results working cross-functionally with sales, account management and product teams
Strong project management, planning, and organization skills with attention to detail; ability to take the initiative and deliver projects
Track, measure and report monthly marketing KPIs/results to refine plans accordingly

171

Director, Marketing Resume Examples & Samples

May develop and manage department sales and marketing budget
Effectively communicates campaign marketing strategy, initiatives, and promotions, to all internal customers at all levels and departments
Assists with business planning in order to lead market-level implementation of new products and service enhancements for products to residential and/or business markets
Acts as a point-of-contact and Subject Matter Expert for all product-related issues
Manages and budgets all pricing strategies for all core products
Acts as a liaison between Region, Division, Corporate and System Marketing personnel to ensure that each group is informed of most recent product marketing developments and plans
Provides market analysis, initiates market research, monitors promotional results, creates effective customer retention programs, and implements appropriate training programs
Develops loyalty programs, both broad-based and targeted, to help achieve budgeted objectives
Participates in strategic plan development and builds alliances with industry partners and networks as needed to achieve product growth objectives

172

Director Marketing Resume Examples & Samples

Leads and oversees the development and implementation of marketing strategies and plans for assigned brands and their indications that will meet or exceed established goals and targets
Collaborates with Franchise Sales and other Commercial Operations and Development groups to develop a comprehensive, strategic business plan, including specific, measurable and action-oriented objectives that grow franchise profitability and adoption
Regularly commissions market research and other external data to educate the team and help to inform brand strategies, plans and tactics
Leads or oversees development and implementation of 3-year and 1-year brand and tactical plans and brand marketing operating/expense budgets for TECENTRIQ
Responsible for seamless execution of brand strategies, plans and tactics and overall compliance with budgets
Contributes leadership skills, knowledge and abilities in helping to identify/create innovative strategies, plans and tactics that will help improve brand adoption and overall financial results
Leads collaboration among corporate accounting, finance, F&BA and SPMC to ensure accurate reserves forecasting
Identifies, develops, implements and maintains an appropriate and aligned infrastructure of internal and external resources that are required to achieve the defined vision, strategy and goals of assigned brands and their indications
Participates or leads in negotiation of larger-scale vendor agreements and ensures best terms for Genentech. Advises/coaches and directs team in negotiating medium to smaller-scale vendor agreements
Represents the brand marketing strategy and plans for all products in the assigned franchise(s) to others inside and outside of Genentech
Represent US business on TECENTRIQ Life Cycle Team and ensures collaboration with global counterparts in GPS and major affiliates
Leads or oversees hiring and development of direct and indirect reports
Complies with all laws, regulations and policies that govern the conduct of Genentech activities
I take a genuine interest in people
I listen carefully, tell the truth, and explain “the why”
I empower and trust people to make decisions
I discover and develop the potential in people
I strive for excellence and extraordinary results
I set priorities and simplify work
I congratulate people for a job well done

173

Director, Marketing Resume Examples & Samples

Partnering with internal teams and external agencies, own development of category and product brand(s), product positioning, messaging and visual/brand identity
Set acquisition and retention targets. Develop programs and oversee their execution in order to meet those targets
Oversee development of PR, social and other earned media strategies and programs
Lead development and oversee execution of all go-to-market programs
Lead development and oversee execution of activation programs across retail, D2C, and digital channels
Lead customer management strategies across self-service, T-Mobile and partner-provided-service channels. Develop complaint resolution and escalation policies
Manage a small team of marketing managers. Provide direction and guidance to a broad, highly matrixed team
Record of marketing and operational leadership with increasing levels of responsibility
Extensive experience managing go-to-market programs
Experience leading channel activation strategies, particularly in retail and digital channels
Demonstrated success developing and leading acquisition and retention programs
Unusually strong commercial judgement and maturity
Ability to think strategically while also mastering tactical details and execution
Ability to operate independently in a rapidly changing, ambiguous environment
Strong operational background with experience developing new customer-facing products
Team oriented with the ability to work with and influence others, internally and externally
Prior experience in (mobile) banking preferable. Experience in wireless a plus
Highly entrepreneurial; thrives on innovation and is emboldened by the risk inherent in new ventures
Flexible; ability, willingness, and desire to wear many hats and do what needs to be done
Agile; thrives in a fast-paced, continually shifting environment
Innately customer focused
Strong executive presence; ability to persuade executive leadership and represent T-Mobile externally
Hands-on leader who is able to build, inspire, and drive cross-functional teams
Detail oriented with relentlessly high standards and an excellent work ethic
A doer. Self-sufficient. Self-motivated
A sense of humor (and humility)

174

Director, Marketing Resume Examples & Samples

Work with the General Manager, SVP of Brand Marketing, and Brand and Digital teams at Fox Sports Media Group and FS1 to set key content priorities and marketing objectives in order to develop and execute consumer and trade marketing strategies within established and required budgets that maximize brand positioning and achieve key objectives
Work closely with the brand and digital teams and build strong relationships in partnership with Fox Sports/FS1 with key leagues and properties (NFL, MLB, MLS, UFC, NASCAR, UEFA, etc.)
Identify promotional opportunities utilizing on-air promotion, broadcasts, websites and other Fox divisions and create integration campaigns that enhance Ad Sales efforts through programming alliances, special events, grassroots events partners and affiliate resources
Partner closely with the Director of Communications to identify and implement appropriate communication strategies to maximize consumer and trade press media opportunities for various business functions, including Advertising Sales, Programming, Acquisitions, Strategic Alliances and Special Events
Conceptualize and design targeted affiliate campaigns that integrate regional service providers into national marketing plans and align business alliances with local value-added branding opportunities
Select, develop, coach and supervise department staff, delegate tasks, provide timely and constructive feedback to improve performance and transfer of knowledge
Review and edit copy points and scripts drafted by staff members, other business units and alliance partners in both English and Spanish
Minimum of 5-7 experience in TV/cable/media consumer and affiliate marketing and publicity is necessary
Previous experience in cable television including knowledge of integrated marketing, advertising and creative execution
Must have demonstrated success managing and developing staff
Fluency in both English and Spanish (written and verbal); exceptional communication skills are necessary
Good organizational skills and project management skills are needed; superior attention to detail
Proven track record in sales and negotiations
Must be both analytical and creative, with the ability to collaborate and problem solve while managing simultaneous projects; demonstrated copywriting, proofreading and editing skills
Must be computer proficient with knowledge of the Microsoft Office Suite and other office tools
Willing to work weekends and holidays. Logical thinker, detail orientated, able to respond under stress and tight deadlines
This position requires a Bachelor’s degree in Marketing, Communications or a related area

175

FP&A Director, Marketing Resume Examples & Samples

Provide outstanding financial business partnership to senior Marketing leadership
Develop and maintain a financial review rhythm that will enable a predictable and recurring process that delivers high visibility into the financial performance of the business to Pure’s Marketing leadership
Help Marketing executives manage their budget in the most efficient way by anticipating needs and influencing correct investment decisions
Identify, build, and manage key business metrics that provide additional insight into the performance of our pipeline, competitive metrics, bookings/revenue performance, return on Marketing investments, while ensuring solid operating margins and tight fiscal responsibility
Lead all financial related initiatives for the Marketing organization, while owning and performing the standard financial processes: planning, budgeting, forecasting, monthly close variance analysis for CFO reviews, ad-hoc financial modeling and analysis

176

Director, Marketing Resume Examples & Samples

Thorough understanding of Allison product offerings
Proficiency with computer software and operating systems appropriate to position
Previous marketing/sales leadership experience
Experience using common sales processes, methodology, and CRM

177

Assoc Director, Marketing Resume Examples & Samples

Market Development – Manage and align a team of global marketers to identify market segment trends and opportunities, develop and disseminate actionable information on target growth opportunities, and manage the inflow and outflow of value-add, customer-driven applications as a means of competitive differentiation. Develop strategic customer network and evangelize total product solutions including informatics
Strategic Planning – Proactively lead the strategic planning process with focus on improving market and competitive data, applying an external market applications focus in the process. Understand key market dynamics, customer needs, and competitive activities. Work with market analysts to provide consistent and thorough data to represent market trends, opportunities, and recommended direction. Assess internal capabilities, and identify product and application marketing opportunities that ensure a strong competitive position and maximize sales revenue and profit growth
People Management – Manage a team of marketing managers and marketing communications professionals. Provide strong, data-based direction to product management and business leadership team members
New Product Introductions – Coordinate closely with product management to define and develop high-impact new product introductions roadmap with high return on investment that achieves product vitality targets. Incorporate sound customer, applications, market, and competitor analyses including “Voice of the customer” (VOC) analysis
Tactical and application Marketing Programs – Systematically design, evaluate and execute marketing programs that will drive revenue. Programs to include competitive assessments, application marketing tools, selling techniques, ideas for promotions, and strength/weakness/opportunity/threat analysis. Support the Global Marketing and sales organization in developing campaigns to increase awareness and generate leads
Marketing Communications – Work with leaders from other business units to develop an integrated marketing communications platform that reinforces the business unit’s ability to positively impact current and potential customers in a diverse range of scientific areas. Key responsibilities include but are not limited to customer presentations, trade show/seminar participation, web site programs, brochures, advertising, media, news releases, and direct mail campaigns. Lead efforts to enhance and implement digital marketing, and social media strategy to more effectively reach customers and achieve annual growth goals
Bachelor’s Degree. MBA or Master’s Degree preferred
8-10 years of experience in life sciences or informatics and the strong ability to grasp scientific topics
Strong business acumen and the ability to use data for decision making
Strong evangelist and excellent customer presentations
Excellent problem solving skills with attention to detail with the ability to step back and analyze the overall business impact
Strong verbal and written communications skills and the ability to support business unit executives with analysis and presentations
Willingness to dig into details and analyze variances and trends
Strong organizational, problem-solving, and analytical skills, with the ability to manage priorities and workflow
Ability to travel up to 15-30% of time to support business objectives

178

Director, Marketing & Chief Resume Examples & Samples

Support the Division Sales Manager in leading and coordinating the activities of the sales organization inclusive of the preparation and coordination of presentations, execution of operating policies to support overall company policies and objectives, and monitoring successful execution of strategies
Lead efforts to improve data quality within sales and manage CRM standards
Partner with key LOB leaders and relationship managers to identify and analyze areas of revenue generation opportunities for products and/or services in support of business goals and to monitor the Treasury Relationship Managers (TRMs) overall effectiveness
Partner with Client Experience leader to implement and inspect improvement initiatives to enhance client experience
Partner with internal TBA training to design/implement successful training programs
Consult, train, mentor and coach assigned team in areas that include revenue generation performance, PXV, and client experience
Drive education on sales processes, operational updates, and best practices to help increase productivity and adoption of tools
Work cross functionally to grow market share and product suite offering; ensure well-orchestrated execution
Identify and analyze area of opportunities to enhance growth and/or client retention; assist with monthly business review reporting
Establish and track KPIs, prioritize planned investments and optimal organization structure across the sales organization
Coordinate communication related to sales initiatives, product development, and process improvement
Run and participate in various meetings and conference calls with a wide-range of participant
Execute risk & regulatory agenda
Manage additional ad hoc responsibilities in support of sales leadership

179

Director, Marketing Latam Resume Examples & Samples

Point person for Warner Channel LATAM, ensuring implementation of marketing strategies, managing day-to-day approvals from 3rd party partners such as Turner and HBO, and leadership of affiliate marketing strategy, relationships and trade events
Develop plans with distribution clients / broadcasters to exploit growth opportunities and help generate added revenue streams through the use of WB materials, designing contests and PR activities throughout LATAM territories
Drive LATAM implementation of global year-round marketing campaigns, programming packages and cross-divisional initiatives on key brands such as DC and Harry Potter, across prime-time, strip series, feature film packages, library series deals and animation
Work with Burbank marketing team to develop innovative new initiatives for LATAM, including consumer contests and “stunts”, enabling client sales teams to sell-in multi-level promotions, covering everything from on-air to online to social networking. Proactive involvement to enhance the offering that broadcasters are pitching to advertisers
Direct local LATAM marketing teams to assist in all aspects of client marketing campaigns —strategic planning, customer needs analysis, project management
Point person for marketing approvals for the LATAM region; develop deep understanding of the business landscape for each LATAM territory
Manage, develop, and supervise Marketing Manager, LATAM
Responsibility for management of Warner Channel affiliate marketing budget
Bachelor Degree in Business / Commerce / Marketing / Mass Media or related field required
A minimum of 6+ years marketing / publicity (and / or relevant industry experience) required
Experience in the cable industry and working with affiliates strongly preferred
Minimum 2 years international (LATAM) marketing experience strongly preferred
Proven leadership and team building abilities to create a positive, supportive work environment
Ability to collaborate and build positive relationships with clients quickly
Must remain focused and innovative in a high pressure, deadline-sensitive environment
Critical thinking abilities: analyze information and focus on relevant details to facilitate problem solving
Ability to travel both domestically and internationally (approximately 30%)
Fluent Spanish required, Brazilian Portuguese strongly preferred

180

Director, Marketing Resume Examples & Samples

Consumer reach
LANGUAGE SKILLS: Has to be fluent in Portuguese, Spanish and Englishto A. Ability to read, analyze and interpret common scientific and technical journals, financial reports and legal documents. B. Ability to write reports, business correspondence and procedure manuals. C. Ability to effectively present information to top management, public groups and/or boards of directors
MATHEMATICAL SKILLS: Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations. Ability to compute rate, ratio and percent and to draw and interpret spread sheets
REASONING ABILITY: A. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form. B. Ability to define problems, collect data, establish facts and draw valid conclusions
Trade marketing experience is a plus
3-5 Years management experience
3-5 Years E-Commerce and an online environment required; or equivalent combination of education and experience

181

Director, Marketing Advanced Surgery Resume Examples & Samples

P&L Responsibility – Has led a portfolio of at least $250 Million
Customer Orientation – Cultivates strategic customer relationships (including key opinion leaders) and ensures the customer perspective is the driving force behind all value-added business activities
Executive Disposition – Conveys an image aligned with Baxter’s cultural values; Demonstrates qualities, traits and demeanor that command leadership respect, both internally and with the customer
Strategic Insight – Anticipates impact of new market dynamics on customers
Analytical Mindset – Able to articulate and demonstrate that the value of Baxter’s overall solution is greater than the sum of the individual elements of the portfolio
Environment Awareness – Demonstrates broad organizational awareness by accurately perceiving and navigating organizational, political, and social dynamics and trends at the customer and internally

182

Director, Marketing Resume Examples & Samples

Develop and implement the annual brand strategy and marketing plan to create consumer demand
Develop meaningful and relevant brand marketing communications that grow the brand franchise
Leverage consumer insights, proprietary research and data to determine the optimal allocation of marketing resources across various media outlets and channels
Develop and sustain strong and productive working relationships with external partners for creative brand development, advertising and trade promotions
Ensure marketing campaigns generate effective demand for consumers, internal Field Sales, and vital external customers (e.g. Distributors and Retailers)
Ensure the national brand strategy is consistent and relevant in regional / local markets
Lead cross-functional teams to ensure all aspects of packaging, pricing, placement and promotion are aligned with the brand strategy
Collaborate with Field Sales and Marketing to ensure the brand is consistently and effectively positioned across all channels and touch-points
Bachelor’s Degree in related field required
5+ years of progressive marketing experience in a CPG/FMCG industry; strong knowledge of wine category preferred; solid understanding of the three-tier distribution system; wine sales experience preferred but not required
Proven desire and ability to think strategically and creatively, coupled with financial acumen and strong analytical / problem-solving skills
Excellent communication skills; articulate, strong public speaking and writing skills, effective interpersonal skills
Strong team player and collaborator with all internal / external stakeholders
Excellent organizational skills, ability to prioritize, and strong project management skills
Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience
Senior leadership experience in a Marketing function within a beverage alcohol industry preferable
Significant experience developing a positioning strategy and marketing platform for a prominent brand
Managed a large marketing budget and worked with budgets, forecasts, and P&L statements
Strong track record of developing effective traditional / digital marketing campaigns
Extensive experience collaborating with external partners (e.g. advertising, design, digital, promotions agencies)
Experience mining consumer demo / psychographic insights for a prominent consumer brand to inform marketing strategy and investment
Proven track record in building and leading a strong team
Experience with planning, development and commercialization of new products and line extensions
Experience optimally positioning a brand across multiple channels
Leveraged insights from quantitative ROI analyses and/or Marketing Mix Models to determine investment allocation / optimizations

183

Director, Marketing Resume Examples & Samples

Drive segmentation and targeting to create new category for software/IIoT products
Support marketing and lead generation initiatives to generate sales funnel to meet revenue plan objectives
Launch marketing plans globally

184

Director, Marketing Promotions Resume Examples & Samples

Development of launch campaign and messaging
Execution of launch tactics
Develop speaker bureau strategies and execute promotional programs
Managing presence and participation in key trade shows and congresses
Coordinate and manage the work of multiple external strategic partners including agency of record and internal departments including marketing, market research, legal, regulatory, medical affairs, payer/access marketing, corporate compliance, and information systems
Help guide and shape strategic decisions and ensure flawless execution of promotional campaigns and programs
Manage agencies and external vendors to ensure quality and within cost and timeline
Support meetings with field sales team and incorporate suggestions as appropriate
Executive updates: preparing and presenting work and findings on a regular basis

185

Director, Marketing Resume Examples & Samples

Essential Job Functions/Responsibilities
Leading and executing MarkLogic's marketing strategy and tactics for the EMEA team, and ensuring adherence to corporate messaging and alignment between marketing programs and sales objectives
Managing a team of field marketing managers who are dispersed throughout EMEA
Developing, executing and managing ongoing demand generation, including seminars, webinars, tradeshows, on-site customer briefings, email campaigns, integrated online campaigns, partner enablement, etc
Tailoring corporate marketing programs, to align with your regional industry needs and business issues specific to your regions
Tracking campaign results, measure program success, and report metrics. Work with marketing operations to ensure end-to-end program tracking
Providing strategic guidance for your team to ensure they are providing the lead funnel needed within budget
Questioning the status quo. Our team requires leadership that thinks creatively and is willing to take risks
Provide guidance and mentorship for your team. Help them work better together and with their sales counterparts. Help them communicate marketing plans and results. Assist them in being proactive, rather than reactive. Support them in building and writing marketing content to support their campaigns and programs
POSITION SKILLS / REQUIREMENTS
12-15 years of B2B software marketing experience
Demonstrated copy writing skills
Experienced in creating strategy with a team – collaboration and negotiation skills
Strong knowledge of how to leverage the channel in overall marketing strategy
Demonstrated ability to build integrated marketing plans which include events, campaigns, PR and promotions
Experience in developing lead generation campaigns (e.g., telemarketing, e-mail, seminars, advertising)
Ability to present and position marketing plans and concepts to peers and to the regional sales teams
High energy, enthusiasm and initiative
An understanding of current Big Data technologies, relevant industry trends and competitive landscape a plus
Strong knowledge of Salesforce.com and Marketo is a ++.Send Jobvite

186

Director, Marketing Resume Examples & Samples

Develop the brand and business strategy to drive all elements of the SportsCenter/ First Take or College Football/College Football Playoff business plan
Conduct rigorous overall business and consumer/customer analysis
Lead the discovery of new fan and consumer insights, translate these insights into key brand and innovation initiatives
Accountable for viewership and usage for TV and/or digital ESPN properties to achieve the highest possible ratings and digital consumption within the stated target audience
Lead the day-to-day creative development process with advertising agencies, in-house creative services and/or other related marketing resources to deliver world-class creative across the entire media-mix
Applies ingenuity, creativity, analytical and organizational skills to identify and evaluate marketing strategies and tactics
Oversight of budget and cost management for properties that he/she leads
Responsible for driving marketing innovation and forming strategic alliances with external partners to deliver content across channels including mobile, social, digital, experiential and any other new medias
Ability to translate the Brand Strategy to drive revenue
Drive collaboration between Marketing and teams across the company
Serve as primary Marketing stakeholder and key strategic business partner to various internal and external constituents including ESPN Programming, Production, Ad Sales, Affiliate Marketing, and Corporate Communications
Provide an environment that challenges and rewards group by cultivating teamwork, creativity, innovation and career growth
Depending on the area of responsibility
7+ years of Marketing/Advertising experience with at least 5+ years of people management
Self-starter with a passion for both data and conceptual-driven creative strategy
Excellent consultative and relationship-building skills working with senior-level cross-functional business leaders
Strategic mindset with a strong desire to innovate to enhance our brand to our fans
Knowledge and ability to read and translate advertising and research data
Ability to identify and translate criteria of successful brand strategy and execution
Creative problem solver with the ability to identify and recommend actionable solutions
Strong leadership skills. Create a compelling vision and lead change
Previous experience in brand management. Skills in brand positioning and a passion for Marketing and Advertising
Strong creative instincts and deep experience in developing multi-platform campaign strategy rooted in audience insights
Strong Production experience
Marketing Analytics/Financial Acumen. Strong base of analytic thinking. Consumer & Market Insights
Business case development and understanding of Return on Investment
Matrix management. Proven collaborator. Ability to work with cross-functional teams
Excellent creative instincts. Experience leading internal and external creative development process. Understanding of advertising development and agency relationships
Demonstrates an understanding and appreciation of ESPN’s unique brand voice
Sports and entertainment specialist with expertise in partnership strategy, activation planning
Ability to work in a fast paced environment. Hold self and others to a quality, on-time delivery
Desire to take risks and drive change

187

Director Marketing Resume Examples & Samples

Develop the strategy and annual plans to drive Walden awareness, interest and enrollments for the programs in the College of Management and Technology
Represent the marketing team as a member of the product cross-functional team. Identify issues; engage appropriate marketing team members as necessary
Analyze the market and our competitors; develop recommendations to improve our competitive positioning based on findings
Develop and implement content strategy based on personas, geographies, stages in the customer journey
Interface effectively with Product Management, Enrollment Management, Product Development, Business Development, and Academic leadership to collaborate on marketing strategies
Provide timely and accurate communication to Enrollment, Product Management, Digital Lead Gen, and Business Development Teams to ensure awareness of and participation in all marketing initiatives
Develop content strategy for SEO optimization and personalization
Minimum 10+ years marketing management experience required
Brand management experience with a consumer packaged goods, service, education, publishing, or media company preferred
Experience with digital and content marketing is required. Strong knowledge of social media principles is preferred
Lead-generating marketing programs include media, seminars, trade shows, events and online campaigns
Must have experience developing and managing a budget and understanding financial implications of marketing programs
Experience managing strategic projects, ability to understand the big picture. Ability to get strategy implemented
Strong presentation and meeting facilitation skills. Excellent oral and written communications skills
A good listener, collaborator, and influencer
High level of enthusiasm and dynamism, functions well in a team-driven and highly creative environment
Previous experience in the higher education marketplace is a plus as well

188

Director, Marketing Resume Examples & Samples

Drives the development and execution of content campaigns for premium content launches, brand activations and trade marketing initiatives
Concieve and drive analytical efforts to track, monitor and optimize the performance and reach of marketing campaigns. Make driving views of Machinima content a reliable, repeatable effort based in facts and analysis and complementing the “art” of driving viewership
Participate in Marketing & Integrated Marketing brainstorms, ideation and campaign execution, as needed
Develop and Maintain Marketing activation calendar; proactively pitching new activation ideas
Partner closely with the sales team to evaluate opportunities for content development and potential viewership

189

Director, Marketing Excellence Resume Examples & Samples

Designs and develops a curriculum that can be utilized by markets of various sizes and structure
Collaborates with marketers around the globe to identify internal and external sources of expertise in marketing fundamentals that is relevant across all markets
Leads a team of 15+ WW Marketing Excellence Ambassadors from each key market or market cluster
Launches ME program modules worldwide
Leads all communication and promotion of program elements
Builds a worldwide Marketer Community to share knowledge
Refreshes/manages the Marketing Excellence intranet site
Develops and delivers train the trainer programs on all content
Managers budget; delivers program on time and on budget
Ensures overall ME program effectiveness by providing the right incentives
Measures and monitors overall ME program effectiveness
Partners with external universities and institutes to in-source latest knowledge around marketing processes, practices and research

190

Director Marketing, Krave Resume Examples & Samples

Development of Krave positioning, equities & marketing strategies for growth
Development and deliver annual plans and P&L goals
Marketing plans and budgets that drive share and deliver financial objectives
All elements of the marketing mix (promotion/advertising, distribution/merchandising, packaging, product quality and news, pricing)
10+ years total business experience required
Minimum of 7 years of brand management experience in consumer-driven organization
Demonstrated track record in new products, brand positioning, and consumer communications (advertising / promotions). Proven experience in managing and delivering on P&L requirements

191

Director Marketing Resume Examples & Samples

Responsible for managing Intuit brand holistically and defining and leading strategy for branded house; Manage brand/PR agencies and prioritize projects
Develop and implement a development strategy on the home market to Brazil in particular focusing on direct distribution via the Web (digital marketing, SEO / SEO/Website optimization)
Lead a high performing marketing team. Actively creates an environment where employees can do the best work of their lives. Also broader mentorship of key talent in the community including development, rotation and mobility programs; design and provide directions for execution with excellence
Provides strategic and tactical direction for marketing including planning and budgeting
Work on integrated campaigns in different channels and ensure connection between them
Monitor competitors
Manage market research and perform trend analysis
Consistently role models and teaches Intuit’s values across the organization, setting the tone and the standard for others
A minimum of 10 years of marketing leadership experience required
SaaS/Global experience a plus
Digital experience and Brand experience critical
Strong leadership and people management skills with a passion for attracting and growing talent across the Marketing Community

192

Director, Marketing Resume Examples & Samples

Oversees the creation and implementation of comprehensive segment marketing programs, which entails identifying marketing opportunities, establishing marketing strategies, developing integrated marketing programs, determining appropriate KPIs and measuring and optimizing programs based on KPIs
Builds and fosters strong relationships with business partners in Strategic Partnership Group, Marketing Analytics, and other Marketing functions
Manages a team of marketing professionals responsible for building programs and communication plans with national implications, while achieving financial/budgetary/corporate goals
Partners with key business partners to drive new and existing program performance improvement
Proactively serves as an influential and collaborative team member to drive continuous improvement across the Acquisition team
Proactively identifies improvement opportunities, including consumer- or competitive-insight driven creative, industry trends, cost savings opportunities, and new technologies
Uses research and analytics to improve program performance, make recommendations and influence business decisions
Partners with internal and external creative agencies and key business partners to execute, evaluate, and improve programs. Solicits and synthesizes input from others on creative and tactical direction. Provides creative and tactical direction to agencies
Ensures programs are compliant and executed on time and on budget
MBA highly desired. 10+ years of relevant and progressively more responsible experience in a marketing-driven organization, to include proven management background
Knowledge of Liberty Mutual's products and marketing efforts is preferred
Requires extensive theoretical, practical and industry knowledge
Have thorough understanding of customer segmentation and management techniques, as well as the business and products supported and the regulations impacting them
Proven ability to integrate marketing strategies and programs across multiple sectors. Experience within Insurance or other service-marketing industries that use multiple sales channels
Strong analytical, communication, and problem solving skills
Solid knowledge of relevant technologies

193

Director Marketing Resume Examples & Samples

They will be responsible for the successful management and coordination of assigned projects
They will be required to create and execute integrated marketing campaigns, develop success metrics and monitor results of every marketing initiative for which they are responsible
Marketing efforts may include market analysis and research, advertising, branding, product launches, acquisition/retention programs, sales collateral/tools development, event/tradeshow recommendations and ROI justification
They will coordinate activities of a larger project team including market research and analysis, financial analysis, competitive assessments, segmentation definition, customer/data analytics, program implementation, training coordination, project status reporting, and post-rollout review/audit
They will monitor, evaluate and document the progress of each project and provide the right level of communication to senior management depending on marketing initiative

194

Director Marketing, Genomics Resume Examples & Samples

Strategic management of portfolio of products within your categories. Develop overall product strategy and execute it by launching new products, managing existing products for optimal growth and exiting products that are no longer aligned with the company’s objectives
Drive product line revenue growth and operating profit
Serve as a subject matter expert for product lines through an in depth understanding of the marketplace and competition with regular analysis around market trends as well as competitive moves
Communicate product insights/positioning strategies throughout the organization to ensure all groups are properly aligned around the goals
Nurture relationships between customers and internal teams. Serve as a customer advocate internally and a problem solver and technology visionary externally
Communicates clearly with tactical marketing teams to ensure successful and efficient marketing campaigns. Generate and/or support the creation of marketing program materials and rich content conveying our value proposition to target segments
Define, deliver, and communicate the value of our products to support the global sales organization
Attain deep understanding of the market, customers, channels, competitors, technologies, and industry standards to provide market segmentation and analysis
Leverage the Danaher Business System and Policy Deployment to drive effective cross-functional and global execution to drive growth
Develop product roadmaps and execute against them, working closely with Engineering, Manufacturing, Sales, and Marketing
BS degree with 20+ years of experience or MS degree with 18+ years of experience and a least 6+ years managing people
Experience in global marketing role with responsibility for a > $100M business
Ability to translate and convincingly communicate data into actionable information
Experience within a Life Sciences company, preferred
Analytical individual with experience in product positioning, marketing sizing, and segmentation
Demonstrated ability in planning, execution, and metrics-based analysis of global marketing programs
Proven ability to work in a matrix environment and influence others
Experienced in market development, specifically in emerging markets

195

Director, Marketing, Anz-sydney, Australia Resume Examples & Samples

Develop business plans, product positioning and budgets for the Marketing department in support of business objectives achievement
Direct and manage a range of professional and consumer marketing-oriented projects
Oversee the analysis of reports tracking the growth of the business, including forecasting of forthcoming business trends and post-sales activities
Develop and lead marketing efforts in collaboration with cross function teams and regional marketing team
Interact with professional customers through company channel marketing programs
A minimum of 15 years of related work experience is required, Experience in a commercial capacity, i.e., sales, marketing, business development or general management is an advantage
Strong track record of people management is a must
Excellent influencing skills and ability to develop customer relationships is required
This position may require up to 30% travel including both domestic and/or international and is based in Sydney, Australia

196

Director Marketing Resume Examples & Samples

Own and enhance program that supports value-selling in the marketplace and positions sales to successfully address new use cases and product launches by providing proof-of-concept assets that validate Dun & Bradstreet’s impact
Regularly partner with Marketing Persona Leads to identify strategic priorities and create customer stories aligned to the business growth strategy
Partner with Sales and Sales Leaders, Customer Experience, Marketing, etc. to identify high-value customer stories that demonstrate our capabilities and are aligned to ROI proof points
Collaborate with customers and influencers to develop stories, assets and new approaches for spotlighting the value we bring to our customers and the business impact we make
Partner with the content, campaign and digital teams to explore new on and offline formats to bring customer spotlights and value stories to life
Identify and leverage modern, automated processes & tools that drive efficiencies for the program and increase utilization by sales and marketing personas on various digital properties and social media
Identify and maintain a best-in-class project management and reporting strategy to support the program and demonstrate ROI
Manage the identification, creation, publication and promotion of customer stories

197

Director Marketing Resume Examples & Samples

The position requires the creation of multi-media go-to-market strategies as well as integrated marketing plans and associated budgets to effectively position First Data’s solutions in the marketplace, enabling us to deliver value to our clients and profitable growth for the company. The individual will collaborate with sales channels, business development, training and other internal marketing teams throughout the duration and execution of all marketing initiatives
This individual manages complex large marketing partnerships, along with multiple small complex projects
For the Verticals/Sales Teams supported, this person will ensure that all of client’s marketing needs and requirements are effectively scoped, prioritized and delivered in manner most effective to sales organization in order to drive revenue growth. This includes working with the sales team and the client team to develop client value propositions, marketing collateral and campaigns as well as developing a client lifecycle management strategy to drive increased share of wallet and retention over the life of the deal
Extremely comfortable operating in complex and rapidly changing environments, this leader is an expert at marshaling resources, prioritizing actions and executing to deliver results quickly. A consummate go-getter, this seasoned leader has a laser focus on execution and works very well across all levels of the business
As the marketing leader within this newly created business unit, this person will need to be very comfortable with ambiguity and have a proven track record of success executing and delivering value immediately, all while in the process of creating a sustainable process and team structure that can successfully drive partner engagement, lead generation, sales enablement and business revenue growth

198

Director Marketing & Insights Resume Examples & Samples

Build case studies and produce collateral to articulate the benefits of our products
Assist members of our sales team on calls with prospects when appropriate
Speak and present both internally and externally
Manage go-to-market strategy for sales department
Utilize CRM to manage projects that drive revenue
Manage scalable processes that lead to improved customer service and efficiencies
Analyze marketing and sales data to develop insights and make recommendations on client strategy
Manage B2Bs site in conjunction with social media channels
Collaborate with senior management on specific brand building projects

199

Director, Marketing Performance Resume Examples & Samples

Lead performance optimization across channels and marketing initiatives; uncover insights and unlock new growth opportunities
Draw insights from data, measure campaign performance, and determine best strategies/tactics for driving improvements to hit revenue goals
Develop marketing strategy rooted in customer and competitive insights, traffic and conversion optimization, and impact of initiatives on the business
Act as an advocate of data-driven marketing at our company, define and surface metrics for the business & be the subject matter expert on marketing performance and data
BS/BA degree in a business related or technical field plus 5-10 years of relevant experience
Prior experience in marketing analytics or management consulting a plus
Highly empathic to the needs of all customers
Endlessly curious mindset; never satisfied with the status quo
Ability to develop, execute, and communicate a long-term strategic vision while also balancing immediate priorities and opportunities
Deep experience with analytics/reporting tools
Excellent analytical and problem-solving skills with a strong results-oriented mindset
Entrepreneurial and founder mindset, ready to take on tasks outside of role with strong agility to change and to be flexible/resilient
Self-starter with proven ability to project manage and work independently on projects from start to finish
No drama, can-do attitude
Passionate about the Rent the Runway brand and our mission

200

Director, Marketing Resume Examples & Samples

User Acquisition: Develop a top-of-funnel, multi-channel acquisition strategy and execution plan (paid media, partnerships, display, etc.) that maximizes user acquisition, drives app downloads, and generates user sign-ups across platforms (mobile, web, connected TVs)
Customer Engagement & Retention: Drive strategy and execution of lifecycle marketing to onboard, retain, build loyalty to increase the lifetime value of customers and improve their customer journey (includes building a customer segmentation framework, developing a roadmap for a scalable CRM solution, and launching a rewards program)
Product & Marketing: Collaborate with marketing, product, technology and data teams to continually improve the customer experience and shape new product features that build brand awareness, grow our user base, and drive customer engagement
Data Analysis & Reporting: Establish goals and KPIs and a measurement plan to optimize campaigns. Provide performance analysis, ROI and insights for all channels/tactics. Work closely with finance and data analytics team to analyze campaign effectiveness, track budget and provide accurate forecasts
Thought leadership: Be a thought leader for the organization to push the envelope in an evolving entertainment and digital content consumption landscape. Have a strong pulse on relevant trends, consumer insights, and technologies that impact our industry and the way customers consume video content
10+ years of marketing experience, preferably in the digital, e-commerce, or mobile space
Strong understanding of the role digital plays across multiple disciplines – branding, media, social, promotions, research, product, and customer engagement
Strong analytical skills with proven marketing analytics experience
Experience leading and building teams
Recent experience with a digital/mobile product that is offered direct to consumers
Go-to-market, launch marketing experience

201

Market Director, Marketing Resume Examples & Samples

Work collaboratively within enterprise marketing organization to communicate with local and corporate stakeholders around market conditions, customer and program feedback
Partner with cross functional market level team to support market objectives
Support and guide local execution with functional expertise to drive sales objectives
Ensure all marketing activities are customer centric and/or accelerating case growth
Ability to visualize and effectively convey a "big picture" view of marketing and how it fits with Sysco’s business strategies
Strong collaboration, consultative, presentation, and analytical skills
Build and maintain effective working partnerships
Proficient communication skills
Model inspirational leadership
Effective lead remote teams and drive teambuilding
Comfortable using technology to work with remote teams

202

Director Marketing Resume Examples & Samples

Build and manage content strategy team to deliver relevant health topics including educational and clinical content, messaging to drive awareness of self-service tools, and content to compliment health and care plans
Development of the evolving consumer value proposition
Establish brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
Develop and manage the development of editorial calendar, organization workflows and governance
Collaborates across functions and product silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement
Establish closed-loop analytics with product to understand how our inbound marketing activity turns members into engaged consumers
Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the content will be required on a regular and ongoing basis
Collaborate with curation and content creators to ensure content aligns to the strategy
Partner with campaign operations and external partners to distribute content in relevant channels
Partner with the advanced analytics team to determine measurement and alignment to NPS® and ROI
BA / BS degree or equivalent work experience
8+ years content marketing experience
8+ years creating content that engages the target audience
Knowledge of search ranking and optimization factors and key algorithm updates
Proficiency in web analytics software and keyword tools
Experience with data-driven SEO analysis and optimization
8 years people management experience
Demonstrated ability to lead in a changing and growing organization
Deadline driven environment
Demonstrating organization skills
Managing and prioritizing several deliverable
Meeting or exceeding sales promotion/marketing targets
Influencing and collaborating with other
Content industry certifications
Regulated Industry

203

Director, Marketing Services Resume Examples & Samples

Lead a team of designers, writers and production coordinators to activate and implement advertising, marketing and communications initiatives
Provide creative direction, inspiration, and expertise to the Marketing Services team
Oversee creative programs and design concepts that meet the business objectives and advance our brand strategy
Deliver creative concepts and fully executed communications for multiple clients across multiple formats
Improve the effectiveness of existing communications to help support in generating new or retaining existing clients
Coordinate the activities of outside resources to provide assistance in the development of creative services projects where appropriate
Track and measure work flow to ensure SLA standards are being met
Implement process improvements to support our continuous improvement business culture
Recognize this Director position will need to be a hands-on creative resource from time to time
Oversee the production timelines and creative execution of all group benefits marketing communication documents and development of fresh and engaging marketing communications to clients
Investigate, recommend and deliver the best and most appropriate print and digital channels to support marketing campaigns
Work with both internal and external resources to ensure there is brand alignment and governance for the Sun Life Group Benefits marketing programs
Proactively identify and refine procedures and processes
Ensure that appropriate tracking measures and SLA’s are in place to measure team progress and client driven initiatives
Create high performance management plans for team members, which reflect department and division goals as well as individual development needs
Build bridges to technology to ensure the work the team creates is leading-edge
Hire, build and maintain relationships with external vendors as needed to augment and help support the team
Represent Group Benefits Marketing on Project teams and/or Steering committees, as required
Represent Group Benefits in the review and approval of all external-facing communications through the PRP (Publications Review Process)
LI-WJ1

204

Director, Marketing Infrastructure Resume Examples & Samples

Manage SVB’s marketing technology stack (Marketo, MRM solution, Client DB, SharePoint, Ektron, Sprinklr, and other platforms) and be responsible for the overall roadmap as well as system implementation and ongoing administration
Optimize key marketing processes to support marketing strategy and delivery colleagues in day-to-day campaign execution, including marketing operations, email/event marketing, content management, lead management, etc
Lead a seasoned team of marketing technology, content, and process professionals
Manage SVB.com and Source (SVB’s intranet) working with key stakeholders across Sales, Marketing, Product and other teams; responsible for user experience, content management, backend development, security, and overall performance
Partner with IT to optimize marketing technology roadmap and architecture and execute technical implementation
Partner with data governance office to govern marketing data, including buildout of Client DB, data privacy, compliance, security, etc
Provide the Marketing Leadership Team with ongoing analysis of budget, including forecasting
Manage external agency partners and provide workload/resource management visibility
Define and execute a monthly/quarterly business performance review process

205

Director, Marketing Resume Examples & Samples

Oversight of Price positioning for all MI products
Work with MI field sales, Zone Business Managers, and Strategic Accounts in the development, pricing and positioning of contracts, programs, and Group Buy initiatives
Demonstrates significant knowledge of organization’s business practices and issues faced and contributes to problem resolution of those issues
Must be able to provide specialized guidance or train support and/or professional staff
Strong business acumen, analytical and strategic thinking required
Must be able to travel 20% or more as required
Understanding of Molecular Imaging segments and market dynamics
LI-KXL

206

Director, Marketing Resume Examples & Samples

Bachelor’s degree in Marketing, Business Administration or related field with 10+ years work experience in CRM/direct marketing, customer relationship marketing, email marketing for retail industry,
Strong communication skills, including verbal, written and presentation
Demonstrated successful influencing skills
Knowledge and understanding of targeting tools, consumer segments, CRM channels and processes
Experience in customer segmentation strategies
Demonstrate abilities in learning new skills and training others
Exhibits attention to detail

207

Director, Marketing Management Resume Examples & Samples

Bachelors and Advanced degree in related field, or equivalent work experience, preferred
12+ years experience in related field, preferred
Provides leadership to managers and experienced professional staff may also manage front line supervisors
Develops and implements policies and procedures to achieve organizational goals
Assists in the development of functional strategy
Decisions have an extended impact on work processes, outcomes, and customers
Interacts with internal and/or external leaders, including senior management
Persuades others into agreement in sensitive situations while maintaining positive relationships

208

Director, Marketing Resume Examples & Samples

Drive the global go-to-market channel marketing strategy
Develop and execute high-impact channel marketing programs that drive pipeline and accelerate sales – to meet the needs of the Worldwide Channel Organization, our Regional Sales teams, and our partner ecosystem
Collaborate on, or drive the marketing-to-sales automation processes including POS/Contractor database development, Salesforce integration, lead routing rules, Zift turnkey marketing platform, MDF program management, and metrics and reporting through our Marketing Dashboard
Define and implement ROI tracking mechanisms and reporting for channel marketing investments
Track market and channel trends and adjust channel marketing strategies accordingly
Minimum of 10 years of channel programs management experience that includes creating global marketing programs to and through partners, as well as influence and collaboration with internal Channel Account Managers and Regional Sales Management
Minimum 15 years’ experience in B2B hardware and software technology sector covering diverse markets like Enterprise, Service Provider, and NEMs
Demonstrated track record of successfully building and managing channel programs, including development, execution and pipeline tracking and ROI analysis
Experience leading and collaborating within cross-functional, matrixed teams
Ability to think strategically employing strong judgment, influence, strong written/public speaking/presentation skills, across diverse stakeholders
Exceptional skill in clearly articulating ideas, framing problems and offering solutions
Ability to generate respect and trust from staff and external constituencies

209

Director Marketing Resume Examples & Samples

Develop the vision, strategy and plans to drive Walden brand awareness, interest and enrollments
Develop the marketing strategy for target audiences/programs: Work with academic leadership, product management, product development and enrollment management to develop an in-depth understanding of the target markets, and apply these learnings to develop a strategic marketing plan to reach the respective audiences
Set marketing channel goals: Work with the channel-marketing managers to develop a marketing tactical plan
This individual is responsible for initiating and leading course correction with their cross-functional product team when issues arise in achieving goals
Track, synthesize and evaluate College/University business results in order to adjust or improve marketing strategy to optimize performance to achieve stated objectives
Provide strategic guidance to a team of Global Brand Managers to meet budgeted goals and objectives
Experience marketing to Hispanic audiences is a plus
Co-Marketing, advertising, membership marketing, direct or web marketing experience is a plus

210

Director, Marketing Resume Examples & Samples

Introduce and implement digital marketing elements to existing platform
Introduce and implement market intelligence and competitive intelligence ecosystems, as well as measureable/traceable elements within each, with a focus on leveraging digital platforms including appropriate social media
Leverage digital and direct marketing tools and tactics to drive demand and lead-generation from top-of-funnel to downstream conversion
Provide short-and long-term market forecasts and reports by data analysis and direct market research collection
Own and be accountable for conversion optimization strategies and own all campaigns from planning, creating, and executing in-house
Act as a key contributor in the development of product strategies to ensure competitive product positioning including market analysis, multi-generational product planning with supporting technology insertion, key platform strategies and associated service strategies
Plans the launch of new products and releases and manages the cross-functional implementation of the plan
Of those product releases – leverages digital tech/media to devise novel methods of showcasing product demos (example: using digital 4K/3D imaging technology for product demos etc)
Build strategic partnerships with external agencies and organizations to advance L3’s position on key issues
Develop and manages marketing and market intelligence initiatives that are in support of short and long-term strategic objectives, including operationalizing a documented strategy that is socialized, managed, tracked and measured across the organization
Keep up-to-date on markets and key customers, how and why they buy and what their buying criteria is
Create internal mechanisms for lead-generation measurement for new opportunities
Be the expert on our competition; explore and implement how to effectively compete with them
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products
Actively contributes and collaborates on the development and execution of “go to market plans” for key campaigns
Ensures all business activity is conducted in line with company values, policies and ethics codes of conduct
Achievement of firm sales, profit, and strategic objectives
Accountable for the on-time implementation of branding and marketing campaigns, product demos and
Accountable for the thorough implementation of sales organization-impacting initiatives
Responsible for the efficient allocation of technology, support, and training resources impacting the sales organization
Accountable for relevant, timely reporting and market opportunities essential for sales organization effectiveness
Broad general knowledge of the high-technology and engineering industry, preferably in the Intelligence, Surveillance and Reconnaissance (ISR) industries, or industries supporting integrated systems in the Defense, Intelligence and National Security verticals
Advanced knowledge and application of digital marketing techniques, tools, platforms and service providers
Working knowledge of lead generation and marketing automation
Experience with CRM tools and concepts
Experience developing marketing programs across different channels, from print to outdoor to social
Research and analysis. Experience with defining and leading research initiatives and with data analysis and evaluation
Proven record of evaluating marketing campaigns and programs from multiple data sources, and drawing clear conclusions and actionable recommendations
A demonstrated passion for the customer experience, written and media communications, and knowledge of how to leverage each to achieve communication goals
Demonstrated ability to lead strategically, understand business challenges, and formulate effective marketing plans that support business goals and improve business results
Superior written and verbal communication, interpersonal, and organizational skills to handle multiple projects simultaneously under tight deadlines
The ability to translate goals into actionable and measurable plans and communicate these results to leaders
Maintain a thorough understanding of emerging marketing trends and methods, and integrate these practices into plans to maximize effectiveness
Provide strategic counsel to business leaders

211

Director, Marketing Resume Examples & Samples

Develop and lead a team of marketing professionals to deliver on vertical, and enterprise demand and lead gen marketing strategy and goals
Develop and implement acquisition strategy and calendar outlining key campaigns and programs to support lead generation goals. Provide ongoing team updates on campaign components and implementation progress to plan
Ongoing, independent understanding of each target segments technology/communication needs, business drivers and pain points and how they translate to Spectrum Enterprise solutions. Development of insightful messaging that drives engagement and lead generation
Work with key stakeholders to develop and execute compelling acquisition and account based campaign strategies, offers, creative messaging, and appropriate segmentation to generate the required level of leads to support a 10%+ increase in overall revenue growth
Interface with key stakeholders to align strategies and ensure proper campaign and sales enablement execution, including finance and legal reviews
Manage and track the marketing budget related to the lead gen strategies for targeted segments
Work with Marketing Analytic team to establish acquisition target audiences, campaign goals and measure actual campaign results to goals in order to improve future campaign performance. Analyze and thoroughly understand campaign performance, by segment, by tactic, by market in order to optimize future campaign lead generation performance
Manage creative agency relationships in order to execute creative campaign requirements in a timely fashion. Track and report on ongoing agency expenses to ensure alignment with budget goals. Maintain competitive pricing and quality output from all agencies through ongoing RFPs and price quotes from various agencies in the marketplace
Development of sales enablement tools that align with and compliment the sales methodology
Minimum of 12+ years of B2B marketing experience
Bachelor's degree (B.A.) from four-year college or university; or equivalent training, education and experience required. MBA preferred

212

Area Director Marketing KSA / Bahrain Resume Examples & Samples

8 years of marketing experience demonstrating progressive career growth and a pattern of exceptional performance (hospitality industry preferred) with focus on Sales & Marketing is required
Knowledge and experience in developing strategic marketing plans, brand communications, public relations, partnership marketing, online, brand marketing, financial planning and budgeting is required
Language requirements: High proficiency in English is required and Arabic and French a plus

213

Managing Director, Marketing Sciences Resume Examples & Samples

Leading the client relationship for OMDE’s Marketing Science guidance at all seniority levels (from CMO to most junior clients)
Act as liaison for Disney’s Marketing Science, Technology, and Finance teams. Role will work directly with senior members of the Disney Marketing Science team to ensure they are getting the best information and access to what Omnicom has to offer. In return, the role will have access to the client’s projects and priorities
Establishing yourself as a thought leader around digital analytics concepts / methods / tools and the use of data and analytics to inform planning
Ensuring excellence in the delivery of all internal and external digital analytics demands
Ensuring that analytics efforts lead to clear, compelling and actionable insights with insightful narratives constructed through sophisticated analytics techniques
Identifying opportunities to continuously improve processes around the use of data, digital measurement, reporting and analytics methodology and management processes
Leading, mentoring and training a team of 4 analysts at various levels
Experience with one or more of the major DMP implementations (BlueKai, Neustar, etc.)
Experience with marketing technology (Exchanges, DSPs, etc.)
Experience or familiarity with Digital Attribution solutions (Visual IQ, Converto, etc.)
Previous experience with web applications, programming languages, and advanced analytics software packages (e.g., SAS, SPSS, R, CSS, Java, C/C++)
Master’s degree with specialization in Statistics, Mathematics, Engineering, Economics or other quantitative field or equivalent
Demonstrated strong mathematical modeling skills
Some experience with emerging big data analytics, such as machine learning
Experience in ad-serving and web analytics tools (Google DFA, Atlas, Google Analytics, Omniture, etc.)
Fluency with concepts of database design and SQL (including Tableau and other market-leading alternatives)

214

Director, Marketing Resume Examples & Samples

This role provides for a Burbank-based staff member to work with the local Chinese marketing team, who are based in Beijing, as their liaison with the Burbank Home Office team. This person would help to provide support in all areas: creative, research, media, digital, etc
Through these connections, position supports the Beijing-based head of marketing for China and the rest of the Beijing-based China marketing team in the creation of plans, strategies and activations for upcoming films
Translates language and cultural nuances. Acts as a bridge between the Burbank international marketing team and the local China marketing team to ensure clear communication and to maximize marketing plans and strategies
Consults with the China marketing team in the research, analysis and information gathering necessary to develop marketing plans
Supports the ongoing and rapidly growing demands for LA-based marketing needs, including the development and delivery of presentations, attending meetings, participating in events, etc
Serves as the focal point of contact with LA-based Chinese marketing partners/entities, such as ticketing companies, exhibitors, digital/online entities to execute the partnership strategies in collaboration with the local China team
Collaborates with third-party partners (The Blair Partnership, LEGO, etc.) to ensure planning and communication with all parties is strong, clear and effective
Partners with the Franchise teams (HPFG, DC, etc.) to support cross-divisional communications, planning and execution for China at an international level
Works with the local China marketing team to monitor, analyze and understand competitive marketing activities and industry trends
Serves as an additional resource in China to support tours, events, meetings, etc
Performs other special projects as required

215

Director, Marketing Technology Resume Examples & Samples

10+ years of IT industry work experience including business systems analysis, solution design, application development and deployment of Marketing and Personalization solutions, preferably for a retail organization
7+ years of experience in leading, managing and coaching teams
Experience or understanding of Business processes for Marketing systems
Proven record of working with Senior Business Leaders in developing technology roadmaps and strategies
Experience in leading Business Analysis, Business Process Design, Application architecture and Development
Successful track record in delivering IT solutions on time and on budget
Good working knowledge of marketing systems, digital advertising, CRM, and personalization
Demonstrated successful working relationships with IT and Business Partners
Exceptional customer service orientation and collaboration skills
Extensive experience working in a team-oriented, collaborative environment
Agile Project Management, planning and organization skills desired
Excellent communication and presentation skills required
Bachelors or Master’s degree in computer science or related technical field or equivalent experience

216

Director, Marketing Resume Examples & Samples

Ensure clear alignment on business and customer marketing priorities
Increase market awareness, acquire new customers, drive 3rd wave growth, retain our customer base
Lead end to end marketing strategy and campaign execution for BSW
Establish a best in class database marketing practice within BSW and leverage data insights to drive campaign creation and measurement
Develop a robust content marketing strategy to grow market awareness and achieve business objectives
Harness customer intelligence to support the creation of compelling value propositions that resonate with customers
Collaborate with Sales Channels (BSW Commercial and Public Sector teams, BCX, and Indirect Channels) to understand business needs and develop/implement acquisition, retention, cross sell and up sell programs
Partner with Business Solutions East and Small Business Solutions key stakeholders to identify synergies to maximize our budget and resources where possible

217

Director, Marketing Resume Examples & Samples

Develop and execute a digital marketing strategy aimed at increasing sales leads, sales transactions, and lead relevancy
Collaborate with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies
Develop and execute the strategy surrounding our acquisition and retention marketing, including development of CRM campaigns that result in increased demand generation and revenue growth
Manage all online acquisition channels including SEM/SEO, display, social and affiliates
Drive marketing automation and analytics for the marketing organization, improving effectiveness and speed to market
Work cross-functionally with teams to develop a content asset library for use within a content marketing strategy designed to generate B2C customer demand, drive qualified leads to the sales organization, and support new customer acquisition
Drive consumer research and analysis to increase sales/leads and improve customer experience
Crafting and negotiating vendor contracts
Keep current with the latest eCommerce trends and technology to increase competitiveness in the online arena; identify areas of new opportunity

218

Director Marketing Resume Examples & Samples

Is a key contributor to the development of a comprehensive business plan as part of the global franchise. Provides marketing expertise with a global mindset while ensuring the diversity of the EMEA markets is represented
Within the integrated multi-functional I&I team – in close cooperation with the affiliates be a key driver of the creation of the EMEA strategic and operational plans, in full alignment with Global strategy
Defines the current and future market evolution in the relevant disease area and partners as appropriate with affiliates
In alignment with the Global I&I Marketing Team, assesses opportunities and risks, thus defining a disease plan to maximize the former and minimize the latter
Closely collaborates with the Global Market Access team to oversee Market Access strategies across the region. Pro-actively supports countries as needed with local budget impact assessments
Develops overview of EMEA countries & regions, mapping priorities depending on launch planning, access hurdles, level of affiliate need for support and commercial opportunities, aligned with other key functions such as Market Access and Medical Affairs
Works in close cooperation with affiliates to develop financial forecasts for the current and future business: has an in depth knowledge of individual markets dynamics and provides the I&I Lead, and Senior Management both at Global/Regional level with the necessary information to make decisions and approve financial forecasts
Establishes him/herself as a key member of the Global Franchise team based in Europe as well as a key partner to affiliates, sharing accountability with them, works closely with BUDs to run operational performance reviews with the aim to ensure commercial success. He/she is responsible for providing support and guidance to the I&I Marketing Team(s) and the affiliates. He/She has the courage to challenge as appropriate the affiliates’ disease strategy and integrated operational plans and is an active partner in identification of alternative routes
Takes on an active role in identification, providing a forum for learning and implementation of best practices. By mobilizing relevant resources helps affiliates in implementation of quick wins and customized solutions
Is the key leader of new product and indication launches and as such oversees the tactical implementation by the launch teams
Monitors the competitive environment and customer base to quickly identify and implement plan changes
Develops and delivers presentations for management and internal and external audiences including the senior management
Actively participates in Congresses, Symposia, and Country visits
Provides leadership to team members (direct reports and marketing professionals across the region), including coaching, motivating, advising and developing team members. Plays an active role in people initiatives such as strategic workforce planning, talent acquisition, talent management and succession planning, leadership development, and engagement
Proven ability to build, lead, inspire, motivate & develop diverse and high performing teams in a matrix environment
Demonstrated ability to lead strategically, drive performance, build alignment, influence, with a strong focus on execution
Effective communication at all times. Experience in delivering complex messages to various internal and external customers with a track record of effective and influential presentations
Proven ability to develop and lead internal and external collaborations
Demonstrated strong initiative-taking, creativity and innovative thinking
Must be able to conceptualize and articulate a vision that energizes team members, all functional areas and stakeholders, including affiliates
Proven team player with ability to navigate cross functionally and perform within integrated teams
With a strong global mindset, demonstrates the ability to build strong credibility and trusted relationships at all level of the organization (Global/Local) to effectively interact with them, providing direction, challenge and support whenever relevant
At least 10 years’ industry experience with deep insights into the I&I and specifically Inflammatory Bowel Disease space with sound Marketing and commercial expertise. Has an excellent understanding of science and clinical data

219

Director, Marketing Resume Examples & Samples

Build clear plan for growth with brands, product categories and new product development
Manage execution to plan aligning with stakeholders of multiple businesses and functional areas
Drive efficiencies and integration improvements across multiple businesses to drive profitability and growth
Connect and engage teams around specific initiatives to build the business
Share and communicate brand/marketing strategies, plans and results to leaders and cross-functional groups on an on-going, consistent basis to drive alignment
Manage and develop marketing team members – drive focus and execution, foster a culture of performance and growth

220

Assistant Director, Marketing Resume Examples & Samples

Master’s degree in related fields to marketing and/or recreation; or a combination of education, training and experience which equates to an advanced degree
Demonstrated ability to design and implement effective marketing strategies
Possess time management skills to work on and oversee multiple projects simultaneously
Extensive knowledge of the principles and practices of marketing, merchandising, promotions, public relations and communication techniques
Able to demonstrate competency with video and/or graphic design at a department level; and
Experience working with students
Two to three years of experience in recreation marketing; and
Knowledge and experience working as a team member

221

Director, Marketing Resume Examples & Samples

Hiring, guiding and coaching team of marketing professionals in pursuit of organizational goals in the team’s target market segment(s)
Implementing the optimum structure, processes and work environment for a high performing team
Setting the priorities for the marketing team based on input from stakeholders, business goals and team capacity/skills. Adjusting those priorities based on internal and market forces. Ensuring those priorities are met
Developing the overall go-to-market strategy, executing that strategy, measuring progress and providing updates to stakeholders
Identifying, tracking, reporting on and continually improving the effectiveness of all marketing programs
Acting as primary liaison with non-marketing departments including (but not limited to): sales, operations, management, HR, IT and product development
Managing expectations and coordinating activities within the team and with external stakeholders
Managing marketing spend based on the annual strategic plan and overall departmental budget
Ensuring corporate brand and operational guidelines are adhered to
Managing International (OUS) marketing strategy and resources, ensuring alignment with US strategy
Introduce new Innovative Marketing strategies related to Digital, Content ,Branding, PR, and Events
5) Works closely with other Marketing teams and other departments (sales, operations, management, HR, IT and product development) to understand market requirements, set/manage expectations and coordinate activities
6) Manages third party vendor relationships with an eye on building best practices and utilizing third party capabilities to their fullest extent

222

Director, Marketing Elearning & Assessment Resume Examples & Samples

10+ years of marketing experience in digital products, education experience a plus
Experience managing a marketing team and good track record working with sales and product stakeholders
Field marketing a plus
B.A. or B.S. in business, marketing or related degree, MBA preferred
Ability to understand business needs and revenue objectives; to develop marketing plans and drive strong execution of those plans
Ability to thrive as a strategic partner to sales, product and marketing colleagues within a complex matrix organization
Strong interpersonal skills to motivate team and manage multiple projects in tight timeframes
Strong relationship-building skills with sales, sales effectiveness, product management and other key stakeholders
Excellent writing, presentation and communication skills
Manage marketing and expense budgets for department
Salesforce Experience helpful

223

Assistant Director, Marketing Resume Examples & Samples

Marketing: develop marketing programs and initiatives to enhance the visibility and market demand for transient occupied rooms. Partners with external Venue ND team on sales and marketing of Group rooms and Banquet sales
Sales Promotion: work with outlets to develop, coordinate, and execute both strategic and tactical Food & Beverage events and promotions
Communications: coordinate department messaging to the customer base via multiple media channels, including web, student Brand Ambassadors, social media, and print
Department Administration: as a member of the leadership team of the Morris Inn reporting to the Sr. Director, assists with overall department management and internal staff communication. Fosters and actively supports effective positive working relationships within Morris Inn and Notre

224

Director, Marketing Business Operations Resume Examples & Samples

15+ years’ experience in a similar role, with demonstrated increasing levels of responsibility
Significant experience and understanding of business operations and programs
Track record of understanding and supporting technical, business and professional requirements
Expert Level Power Point presentation skills (Ability to fully utilize the products advanced features); able to connect with audience at all levels in organization
High level of motivation; self-starter; drive for results
Ability to work effectively with and in leading cross-group and cross company initiatives
Outstanding cross-functional and organizational skills, as well as attention to detail; able to lead with direct accountability or influence as needed
Ability to effectively multi-task and prioritize in a fast paced environment
Excellent interpersonal and communication skills, experience communicating at the executive level

225

Director Marketing Resume Examples & Samples

Plans, creates, and produces marketing, advertising, and sales promotion materials to implement marketing strategies and sales objectives. Produces informational material for the sales force and for communications media to reach maximum number of customers and prospects ensuring materials meet all compliance standards. Evaluates and modifies promotion or advertising programs. Prepares and/or approves all technical and artistic phases of the finished promotional material. Directs or provides leadership as a consultant to the sales force by coordinating activities such as advertising, public relations, and product strategy implementation to achieve product marketing objectives. Directs and approves the production of materials and tools to be utilized by the sales force ensuring all materials meet all compliance standards
Oversees development and implementation of product/brand marketing plans for the U.S. Reviews and responds to changing market dynamics to ensure achievement of financial and business goals by directing activities, leads evaluation of customer marketing plans to ensure channel optimization. Assesses market opportunities and threats and develops strategies to address key opportunities and threats. Oversees the implementation of innovative marketing programs and identifies opportunities for increased productivity and synergistic programs. Coordinates medical education programs and submission of abstracts with Clinical Development
Formulates and reviews corporate short and long-range plans, goals, and objectives for specific product or product line in partnership with the Franchise teams. Conducts competitive product analysis and market research of product consumer behavior and professional audience. Determines the profitability and viability of new products or product enhancements
Recommends product development and/or enhancements as a result of brand performance, and feedback from customers and/or sales force. Develops production and marketing strategies and tactics to ensure effective product placement relative to market opportunity, working closely with product development for a specific product, brand, or product area over its entire life cycle. Works with other functions to finalize product specifications. Provides advertising with core brand equity. Serves as technical adviser, demonstrating products and troubleshooting product issues
Develops and maintains a customer focus that includes effective working relationships with key KOL customers. Stays abreast of current and evolving technology and environmental factors which impact future sales growth. Explores means of expanding business base into growth commercialization opportunities. Manages the Partners relationships with our external distributors to ensure they meet their business plan objectives
Bachelor’s Degree in a technical discipline field required; MBA or other Advanced Degree is strongly preferred
Minimum 10+ years of professional industry experience, including at least 5+ yeas in product management positions in the health products industry
Medical Device and/or sales experience with hospital based products preferred
Proven leadership capabilities including the ability to work effectively at all levels and across organization boundaries
Proven ability to influence colleagues in multiple business areas to facilitate buy-in and resource allocation to achieve team objectives
Ability to analyze difficult, complex situations, understand the details, and not get lost in them
Ability to make difficult decisions, deal quickly and effectively with changes, and confront conflict constructively (strong resolution skills) as well as having a high standards for professional conduct
Excellent communication skills, both oral and written, with an ability to make effective presentation to customers, sales team, and senior management
Strong financial analysis, business development and strategic planning skills
Ability to appropriately prioritize and execute multiple critical issues

226

Director, Marketing Resume Examples & Samples

Manage the global marketing function in support of overall business goals; partner with P&L owners
Partner with Sales, Product Management, and Innovation teams to create and execute product level strategic roadmaps
Provide competitive assessment, industry benchmarking and VOC to support strategic and or product plans – with goal of ensuring product vitality, market place relevance and share growth
Champion Commercial Insight Messaging as part of our Challenger selling model
Partner with Customer Care to create strategies that enhance the overall customer experience
Work with Sales to develop, initiate and maintain our channel management strategy
Develop metrics and generate reports or dashboards to communicate progress against commercial and/or product strategies
Assist in the development of employees to help them reach their professional goals and to provide for appropriate management succession
Strategic - Able to evaluate options at both the granular and holistic level
Leadership – Comfortable in a highly collaborative environment; leading and influencing with and without direct-line authority; builds strong relationships across organizational boundaries
Coaching – Works tirelessly to continuously raise the level of performance of self, staff, and others

227

Director, Marketing Services Resume Examples & Samples

Manage the pipeline of national sales team projects to support/drive sponsorship sales and renewals
Minimum of 7 years of sports marketing agency or client-based sponsorship account management experience or specific disciplines such as sponsorship marketing, event marketing, media sales and media buying required
Management experience (demonstrate ability to motivate and develop a team)
Strong ideation skills, including the ability to lead structured brainstorms
Ability to analyze research findings that best demonstrate brand alignment and high index against designated target consumers
Ability to develop high-stylized, targeted pitches & proposals that bring the partnership and concepts developed to life
Excellence in presentation skills, written and oral communication skills
Excellent time management
Ability to work with/lead cross-functional teams
Excellent computer skills (PowerPoint, Word, Excel); Photoshop experience preferred

228

Director, Marketing Services Resume Examples & Samples

Establishes strategic direction for department that supports values and needs of the business
Provides support and direction to core areas of MS operation around evolving the Promega experience with customer engagement and relationships. This includes working with the team in refining alignment of all communications components such as the content, design, and web strategies
Provides a key connection between the department and key stakeholders in the company. This includes providing support in strategic thinking and communications planning for marketing initiatives. For larger initiatives this also includes ongoing “check-ins” to assess needs and set expectations
Collaborates with colleagues in understanding and defining customer segments and profiles. Develops and holds deep understanding of customer decision-making process and information needs. Understands market, competitive insights and implications to drive strategy
Develops and supports effort to grow Marketing Services as a resource within the company. Identifies areas for growth and the disciplines most appropriate to realize these new initiatives. This also includes provision of information/metrics on most effective marketing campaigns and tactics
Regularly reviews and makes adjustments as needed for effective and efficient department operation. Ensures process and colleagues have the tools and support needed for flexibility
Builds client relations through ongoing communication with internal clients, particularly business units, R&D and branches. Annually gauges client satisfaction as key department performance indicator
Manages annual department budget. Helps identify and integrate any external vendors needed to support the work
Leads as well as participates on global teams and steering committees on related topics
Monitors best practice in other industries, as it applies to marketing channels, methods and processes, to ensure these are considered as opportunities for business improvement at Promega
Understands and complies with ethical, legal and regulatory requirements applicable to our business
More than 5-10 years’ experience in senior management role for marketing or marketing communications position. BA in communications, marketing, or journalism
Strong written, verbal, presentation and facilitation skills
Experienced in keeping pace with digital marketing techniques and strategies
Proven strategic thinker with ability to translate plans into relevant, creative communications
Knowledge of marketing and advertising analytics
Experience with media planning theory
Ability to manage and motivate cross-functional teams and deliver complex projects based on goals and strategic direction
Knowledge of voice of customer methods and user testing
Strong problem solving, analytical and communication skills
Strong emotional intelligence
Knowledge of life science industry
Experience with CRM and project management systems
Occasional travel

229

Director, Marketing, Endocutters Resume Examples & Samples

Responsible for the creation, alignment, execution and oversight of strategies that will maximize profitability and share of this large, important portfolio
Responsibilities include portfolio segmentation, positioning, and lifecycle strategies to prepare for new product launches
Keep current on competitive activities, and provide materials and responses required
Creating and executing business plans through marketing strategies, goals, and tactics
Being able to understand the needs of both the clinical and economic stakeholder to translating customer insights into new value creation is critical to success
Challenging status quo, creative strategic thinking, and influence management are key competencies for the role, as new ways to drive growth are evaluated such as new contracting solutions, promotional vehicles, L&A, etc
Collaboration with Global Strategic Marketing on platform plans, lifecycle strategies, product launches, new claims generation
Development and implementation of comprehensive marketing communication programs
Partnering with cross functional business partners to maximize effectiveness of the Endocutter/EndoMechanical marketing plans and tactics. This will include Field Sales and Field Sales Leadership, Specialty Marketing, Global Business Insights, the Strategic Customer Group, Commercial Operations, Global Education Solutions, & all support functions (IT, Finance, HR)
Responsibility to achieve financial targets within specified budgets and timeframes
Lead a team of three with two direct reports, responsible for their development and talent management
A Bachelor’s degree is required. An MBA or advanced degree is preferred
A minimum of 8 years’ relevant business experience including minimum 2-3 years strategic marketing experience required
Prior experience in a sales and/or customer-facing role required
Medical Industry Knowledge background required
Prior experience to Medical Device is highly preferred
Strong track record in sales and/or marketing
Possess outstanding communication and influencing and collaboration skills
Ability to exercise judgment and appropriate risk taking
Ability to develop and manage and nurture customer relationships
Up to 25% overnight US travel is required.5809170323

230

Director, Marketing Campaign Operations Resume Examples & Samples

Communicate campaign plans and results to internal and external audiences and secure executive and cross-functional approval and support
Source and manage campaign management professionals responsible for ensuring that each internal group is informed of current marketing use cases and can implement them; manages the campaign calendars for Marketing programs and works across teams to ensure accurate and timely marketing program implementation
Work cross-functionally to complete campaign analysis and identify actionable insights to improve effectiveness
Collaborate with IT to implement capabilities that enable faster, more efficient, and more accurate execution of campaign targeting efforts
Increase ROI through the development and implementation of email targeting strategies based on disciplined analytical analysis
Strong project management skills, including development of timelines, communication of project status, and ability to move projects from concept strategy development through tactical implementation/execution
Partner with internal stakeholders and agencies to execute all contextual and data enabled advertising campaigns, ensuring high quality and on time delivery to maximize revenue and client satisfaction
Manage a team of campaign execution professionals responsible for day-to-day tactical efforts including but not limited to: translating marketing briefs into campaign specifications, 1:1 addressable list selection, coordinating digital onboarding, overseeing DMP audience creation, facilitating accurate tagging and overall email execution process
Partner with the Campaign Analytics team to execute, test and validate lifecycle and audience segmentation theories and methodologies and to measure campaign performance and course correct as execution unfolds
Lead the maintenance, development, and execution of program and campaign measurement, analysis and reporting
Manage measurement and reporting activities, which accurately reflect business results and informs future decision making for CRM campaigns and offers
Manage relationships with key marketing vendors
Act as mentor regarding questions on campaign priorities, responsibilities, resources, and timing
Coordinate data collection and validation
Support ad-hoc analytic need as requested
8-9+ years of experience in CRM/database/direct marketing experience in a fast paced consumer environment. Preferably within an ecommerce business. Agency or client side welcome
Strong experience with enterprise CRM/Database/ESP platforms in an operational /executional capacity required
Experience with a major Email Service Provider or CRM platform is required
Experience driving forward Omni-channel CRM strategy is a plus
Experience with Campaign Management solutions required
Experience with start to finish planning, executing multi-channel direct marketing CRM programs and strong follow through responsibilities demonstrated
Experience managing a sizeable (3+) team is mandatory. Proven experience in setting up robust operations with clear visibility into throughput and SLA measurements
Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
Must have experience identifying and outlining key campaign metrics and building campaign preforms/measurement plans-reports/marketing analytics. Must understand tagging and coding requirements for tracking against a cross-channel environment
Experience with A/B and more complex communication testing required
Strong interpersonal skills that nurture teamwork, build confidence and support for one's ideas
Strong communication and presentation skills with an ability to communicate both upwardly and cross functionally
A Bachelor’s degree required in Business, Marketing or Technology
Data driven with analytical outlook on role
Ability to understand and communicate technical concepts to both technical and non-technical audiences
Excellent organizational skills with attention to detail and commitment to follow-through
Excellent excel skills and ability to effectively present and communicate your analysis

231

Director, Marketing Performance & Analytics Resume Examples & Samples

Directs the development the marketing performance, measurement, and analytics strategy and framework, identifying key performance indicators and metrics for evaluating impact (across both print and digital campaigns as well as website/page performance)
Analyze marketing campaign and media performance, quantifying the impact of enterprise brand campaigns, social content, and other key initiatives and evaluating effectiveness of efforts
Lead development of attribution models to quantify the impact of marketing investment on sales, work in partnership with BU marketing analytics and Demand Generation teams
Oversees proposals and methodologies to be deployed in executing advanced modeling and statistical techniques
Provides leadership and best practice guidance around analytic methods to be executed
Partner with internal and external agencies to track and analyze campaign performance, including media effectiveness, messaging, content and design
Establish guidelines to ensure delivery of consistent, value added analytics to support marketing decisions
Connect brand metrics to lead generation and sales metrics; determine the relationship between the two and the impact increasing brand metrics has on lead generation and sales
Provides critical insights and recommended actionable steps to internal teams/partners to optimize marketing strategy, tactics and activities and support continuous improvement to campaigns.
Establish digital dashboards and performance summary reports for various departments and management
Partner closely with BU Marketing Analytics Managers to ensure data capture and analysis is consistent and complimentary to their practices.
Lead marketing spend and tactics analytics using different (statistical) analytics techniques; derive recommendations for spend and channel optimization based on analysis
Drive continuous process improvements in all business processes surrounding marketing analytics
Work with Customer insight and experience on research analytics for larger Enterprise projects
7+ years of experience in a measurement, analytics or marketing role
Hands-on experience with web analytics tools such as Adobe Analytics, CoreMetrics, WebTrends, Google Analytics, or similar tools
Ability to do data and attribution modeling
Understanding of marketing – especially digital marketing and media landscape
Strong communication skills, telling stories with data and numbers

232

Director, Marketing Resume Examples & Samples

Bachelor’s Degree with a focus in Marketing or similar area. MBA preferred
10+ years of marketing experience in a B2B software/technology business marketing corporate environment; specifically experience marketing to and with the ERP ecosystem (examples - Oracle/SAP/NetSuite), as well as with SI’s (examples - Deloitte Consulting, Accenture)
7+ years management experience in a similar function preferred
Experience in driving omnichannel campaigns; with an emphasis on end-to-end digital/modern marketing techniques
Experience in strategic marketing, sales team enablement, demand generation and lead nurturing programs
Direct experience with managing an active e-commerce site in terms of marketing, product merchandising, optimizing traffic and conversion rates
Experience in Salesforce.com and Eloqua or equivalent CRM and marketing automation systems
Savvy, adept and comfortable in a complex structure involving corporate level relationships, multi-division / business unit involvement and matrix reporting
A disciplined ROI and metrics-based approach to marketing. A marketer who “owns-the-numbers” and aligns the marketing organization closely with a high-performance B2B enterprise sales team
Strong intellect and analytical skills, including ability to translate business strategies into viable operational plans
Excellent proven negotiation, complex problem solving, and conflict management skills
Strong written and verbal communication skills and an ability to influence at all levels within the organization and across all functions with a team oriented style
Excellent presentation skills with a demonstrated ability to work with cross-functional teams and to encourage and support others to achieve their objectives
Strong understanding of ROI-oriented ecommerce marketing and digital marketing strategies
Entrepreneurial approach, innovative, passionate, self-starter. Persistence despite obstacles or setbacks, comfort with ambiguity
Flexibility in adjusting to new, different and changing business requirements and decisions
Excellent client relationship management skills including influencing and building relationships with a wide range of stakeholders including senior management

233

Director, Marketing Resume Examples & Samples

Plan and manage key tactics in support of Acute Care sales incentive programs including validation of Develop and implement marketing strategies, plans, campaigns, programs and tactics in support of Medline’s prime vendor business, logistics and patient solutions
Provide marketing direction, planning and sales enablement tools to the corporate and acute care sales organizations in support of growth goals throughout all phases of the sales process from customer acquisition through account penetration and retention
Manage and coordinate thought leadership marketing activities including conference speaking engagements, case studies, white papers, customer roundtables, articles on the company’s website, public relations and social media activities
Develop a comprehensive prime vendor message and communication plan across a portfolio of products/services that resonates with the market on key identified attributes. Use multiple channels to reinforce the brand/message consistency. Create a brand that builds a relationship with customers, provides competitive differentiation, influences behaviors and attitudes and attracts customer loyalty
Initiate and lead formal activities that garner feedback from a customer advocacy group. Understand business implications and risks of activities. Identify and prioritize customer association involvement
Develop and manage all sales communications and training programs. Support sales and margin commitments by working closely with the sales team and maintaining contact with key customers (National Accounts/ Group Purchasing Organizations) and other clients
Research, analyze and share key competitive analysis and market insights with sales, marketing and product divisions
Other projects as assigned
Bachelor’s degree in Business or related field (degree in Marketing preferred); MBA preferred
At least 7 years of marketing experience; healthcare experience preferred
Exceptional organizational and communications
Demonstrated ability to understand customer needs/priorities and skills and use that insight to develop innovative and effective marketing programs that generate sales
Demonstrated ownership of setting strategy to successful execution
Ability to define problems, to collect data, to establish facts and to draw valid conclusions
Proficiency in MS Office (Word, Excel, Powerpoint, Outlook)
Willingness to travel up to 30% of the time

234

Director, Marketing Resume Examples & Samples

Demonstrated experience in building digital-first marketing activity, and possess a deep understanding of marketing in a social world
Demonstrated delivery of innovation
Strong and proven project management skills
Previous position in International organisations preferred
Strong commercial understanding (ad sales, affiliate sales)
Strong analytical skills, understanding of market research

235

Director, Marketing Resume Examples & Samples

Lead the development and execution of ADHD non-branded market shaping campaign, including conventions, media and non-personal communication
Assist with finalizing brand identity (naming/logos/colors); sample and trade packaging configurations
Prepare and lead commercial and field advisory boards
Manages materials, projects and resources through the internal review committee process (PMRC). Works collaboratively with internal and external stakeholders and vendor partners while leading the review of materials through PMRC
Brand Partner to various cross functional teams (Sales Leadership, Sales Training and Operations, CS3, Managed Markets, Medical Affairs, and PMRC)
Responsible for the management of multiple Agency Partners including management of associated budgets, forecast and accruals
Utilizes strong communication skills to effectively communicate both internally and externally
Assist with planning, development and execution of professional materials including collaboration with and management of external promotional agency
Collaborates with professional agencies on programs, meetings, and materials
Brand partner with Sales Training in the execution of new training materials or initiatives
Brand representative in planning and executing National Sales meeting and Regional (POA) Plan of Action meetings
Partners with the field sales force to understand their resource gaps and opportunities through building strong relationships and participating in field rides with both the retail and institutional teams
Identify, cultivate and maintain long-standing relationships with national and regional KOLs, speaker bureau faculty and advisors
Act as a liaison between KOLs and Sunovion Commercial Team, including office-based cross-functional colleagues / teams
Lead all aspects of planning and execution for regional and national professional conferences
Under direct oversight, lead ad board facilitation and management
Lead the development of the Commercial strategy around scientific communications and timely execution of the plan
KOL influence-mapping initiatives developing profiles and engagement
Work with MSL Team and office-based colleagues to identify, contract and train qualified promotional speakers
Work with Marketing, sales leadership and contracted speakers to gain and synthesize feedback in support of the evolution of promotional programming content
Marketing experience in any of the following therapeutic areas highly preferred: Psychiatry, Neurology, and Respiratory
7+ years of pharmaceutical/device experience
3+ years of marketing experience (e.g. marketing, market research, new products planning) preferred
Ability to work with and manage outside advertising and medical education agencies
Exceptional communication and interpersonal skills

236

Director, Marketing Resume Examples & Samples

Under direction of VP Marketing develops the annual marketing plan, the strategies, tactics and resources necessary to achieve goals. Develop and implement metrics and processes to achieve program goals and objectives
Manage and coach internal direct reports within AmeriGas marketing department to achieve all marketing targets
Manages outside marketing partners while measuring and maximizing the effectiveness of integrated marketing strategies linked to company performance and achievement of company program goals and objectives
Oversees and directs market research, competitor analysis, customer service and customer account retention to grow AmeriGas
Responsible for all Marketing department budgets and expenses used to complete project timelines and related work on time and budget
Bachelor’s degree in advertising, marketing, communications or related field
7 + years’ experience successfully managing marketing programs with both agency and client side understanding
Leadership and energy to create a revitalized marketing department that focus on organizational goals
Experienced in managing vendors and partnership teams effectively
Communications to lead, speak, write, and create at the leadership level
Handles multiple teams with multiple projects and the make decisions effectively
Ability to interface with all senior leaders effectively
Experience executing marketing strategy through Microsoft CRM or similar contact management system

237

Director, Marketing Resume Examples & Samples

You have led or were a senior member of a marketing team who launched a digital music ‘consumer’ service
You have led or were a senior member of a marketing team that launched a digital music ‘industry’ service
You have experience building partnerships, scaling a customer base/customer acquisition growth; creative/innovative deals/partnerships
You have experience in managing budgets and their allocation
You have experience in leading the design of sales materials (internal & external)
You have experience with launching parties, showcases, etc
You have 5+ years of previous working experience in a marketing role at a music company

238

Director, Marketing Strategies Resume Examples & Samples

Develop customer centric, omni-channel marketing strategies built to drive engagement, brand loyalty, traffic to stores and macys.com and ultimately conversion
Lead the marketing/merchant relationship as the key liaison to drive the “big ideas” and product authority across brands and classifications throughout the media mix. Relationship includes omni-marketing and merchant partners in developing and influencing on key brand strategies
Be the authority on “The Customer” through deeper understanding of available consumer data to build stronger relationships with our customers resulting in higher affinity/loyalty for our brands. Develop highly segmented marketing strategies targeted to increase consumer lifetime value and drive acquisition
Drive marketing strategies rooted in performance and new idea generation. Develop marketing strategies with a strong understanding of key performance indicators along with intense curiosity of the every changing marketing landscape to stay ahead on trends and drive new ideas
Optimize brand performance and conversion on macys.com through strategic development of the branded site experience with collaboration with Omni-Marketing Partners, MMG Merchants, Digital Merchants and Creative teams
Partner with MMG Social Media Team on key marketing initiatives across product big ideas, special events, PR and digital activations
Build high impact, brand right digital media campaigns with partnership with Digital Agency and Omni-Digital Team utilizing key performance insights and added value opportunities
Drive the seasonal financial planning process to determine best marketing spend strategies by brand and tactic to deliver optimal results. Utilize performance results to impact future recommendations
Partner with PR and Advertising Agencies to develop seasonal strategies that align with key performance metrics
Develop and produce exceptional special events in collaboration with Macy’s Inc. special events and PR teams
Build and develop strategic and agile team with strong business acumen ability and a clear focus on core marketing priorities
Bachelor’s degree in a related field; MBA a plus
6 + years’ experience in marketing, advertising and/or retail
Track record of developing effective marketing strategies that drive engagement, loyalty and sales
Must have strong leadership skills balanced with high level of business acumen, agility, ability to motivate a team, communicate effectively and establish credibility with senior management
Strong analytical and organizational skills with ability to handle and prioritize multiple tasks simultaneously

239

Director, Marketing Excellence Resume Examples & Samples

Apply innovative analytics, leverage internal resources, enhance and simplify existing processes (e.g., marketing content approval and creative ideation methodologies in marketing planning)
Critically evaluate capabilities and insuring contributions of strategic brand/customer analytics, patient services, market access and digital
Regularly assess and benchmark the US OBU marketing models to maximize impact and effectiveness for strategy, team structure and executional excellence
Establish best in class targeting capabilities in partnership with PLS (Product Lifecycle Services division) and field leadership to develop consistent yearly effectiveness gains
Drive CPG-like segmentation strategies and messaging capabilities aligned to best-in-industry approach
Execution of routine analyses and reports (e.g. KPIs) based on internal and external data sources
Improvement of market/customer analytics based on best practices and OBU franchise needs
Development of innovative/ predictive forecasting and customer engagement analytics for brands across their lifecycle
Provide consultation and (where necessary) project management support on utilization of external resources (e.g. agencies, analytics out-sourcing)
Work with franchises to develop KPIs and metrics to evaluate end-to-end impact (planning, execution, outcome) of marketing activity and establish links with existing/planned governance bodies in Medical, Market access, Patient services, Digital etc. (e.g., AST, MST), define and manage end-to-end calendar
Develop consistent and potentially new templates for marketing processes e.g., quantified patient/physician/payer segmentation and journeys
Minimum 5 years' experience in Marketing within Pharma/Healthcare as brand manager or equivalent, experience in Oncology or Specialty Care preferred
Strong experience in marketing and sales force analytics, with relevant knowledge to work as a “translator” between the business and data scientists
Highly collaborative and can work with senior business leads to drive X-functional change

240

Senior Director / Director, Marketing Resume Examples & Samples

Develop and implement the marketing strategy and brand identity for Nielsen Sports and eSports, in partnership with the broader Entertainment MarComm team
Create and execute ad campaigns aligned with the global brand strategy, including print, digital, and email activations
Produce marketing collateral for Nielsen Sports, including credential decks, one sheets, sales presentations, videos, etc
Support the thought leadership initiatives for Nielsen Sports in partnership with the broader Entertainment MarComm team
Work in partnership with the broader Entertainment MarComm team to build and execute the Nielsen Sports event strategy to maximize industry exposure, including sponsored events and owned events
Collaborate with the Product Leadership team on marketing efforts around all product launches
Partner with the Nielsen Sports commercial team on key RFPs and client presentations
Bachelor of Arts degree in Marketing or equivalent work experience
5-7 years of experience in brand marketing, including marketing campaign and collateral development, event sponsorships, and digital marketing
Ability to develop a marketing strategy to support overall business objectives, preferably in the entertainment or media industry
Strong Interpersonal skills, highly motived, and a strong orientation toward client needs
Excellent communication skills with the capability to translate complex concepts into concise yet informative messaging
Ability to handle pressure, juggle multiple responsibilities simultaneously, and work well with various internal teams across multiple time zones
Ability to travel as necessary
Are you interested in these topics? If you are looking for a more challenging and rewarding position, this could be your perfect role – take the chance and apply now!

241

Director, Marketing Resume Examples & Samples

Directs the development of company marketing and business development programs for imagePRESS and VarioPrint cutsheet production black-and-white and color engines and PRISMA/EFI workflow products to promote them through Canon sales channels, industry experts, analysts and media
Responsible for assessment of existing and potential markets, coordination of technical product development, development of product strategies, definition of promotional activities and product launch
Mainly responsible for US market but need to support marketing activities in Canada, Mexico and Latin America
Activities may include sales support; product advertising/promotion; planning, developing, and implementing channel programs and industry events; and directing the development of company market requirements for specific products or product lines
Manages a team of six which includes selection, development, and evaluation to ensure the efficient operation of the function
Minimum of 10 years of related experience, ideally working within the Production Printing industry
Bachelor’s Degree or equivalent experience required
Management experience required
Well-established and sophisticated communication skill sets as one of Canon senior marketing representative
May require considerable travel (up to 30%); valid driver's license and acceptable driving record necessary. Additionally, because this position requires driving for company business as an essential function of the job, candidate must remain in compliance with company safety guidelines and policies

242

Director, Marketing, Audible Originals Resume Examples & Samples

Develop and execute marketing plans for Audible Original Premium Podcasts - create marketing plans for audience segments on various channels and deploy the optimal messaging and creative, across the customer journey
Help formulate the original series positioning / strategy, marketing tactics, and media plans
Work with the Creative Services, Social Media, Product Management and UX team to align on the customer journey and execute plan elements
Oversee the execution of acquisition and customer engagement initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders including senior leaders across Audible and Amazon
Leverage Amazon eco-system assets to provide Amazon Prime members with delightful, seamless, personalized experiences that drive acquisition and activation activities
Provide mentorship and leadership development to individual team members. Ensure career development and setting up the team for success
Share best practices across cross functional teams within the US and globally
Strong multi-channel, digital marketing experience launching original content series (ie. TV Shows, Films, Web-Series, Podcasts, Music Albums). Prior marketing experience on Amazon surfaces is a bonus
Leadership experience directly managing teams and influencing cross-functional partners to accomplish business goals
Proven track record of building and beating marketing plans and forecasts
Prior experience marketing new categories and services with creative positioning and messaging frameworks
Experience gathering and utilizing user insights in marketing campaigns and creative
Demonstrated understanding of site optimization, UX and persuasive marketing techniques in the driving of new listener activation
Experience with web/mobile analytics programs, i.e., Site Catalyst and A/B testing strategies and related programs, i.e., Test & Target
Bachelor’s degree in Business, Marketing, Economics or a related field of study required
8+ years of experience in related positions with increasing responsibility
Strong analytical and Excel skills

243

Director, Marketing Resume Examples & Samples

Strong background in b to b marketing – both practice and theory
Demonstrated strong business, analytical, prioritization, and planning skills
Ability to effectively work under tight deadlines and manage projects independently
Strong organizational skills and keen attention to detail
Demonstrated ability to write in a variety of formats, including news media, magazines, brochures, internal communications and newsletters
Basic understanding of graphic design/layout principles and production
Demonstrated ability to develop comprehensive communication plans and implement them
Experience with cost estimating and budgeting for a variety of projects
Must have demonstrated superior competence in at least one of the following areas: media relations, advertising, employee communications, and project management
Excellent communication - written and oral, interpersonal, presentation and planning skills are required
Excellent user of applicable computer systems, such as Microsoft Office and function specific software
Solid understanding and appreciation for the distinction between creative expression and business objectives to identify the appropriate creative strategy to effectively support the Company’s overall marketing objectives
Expert at directing creative execution
Comprehensive awareness and interest in new platforms and technologies for the digital channel (e.g. Flash, Flex, Ajax, etc.) and related mediums
Clear, compelling, and charismatic presenter in business development and public speaking settings
Ability to manage and art direct photo shoots to meet the needs of creative projects
Strong knowledge and understanding of targeted advertising and marketing
In-depth knowledge of graphic design, brand management, techniques and processes
Minimum 10 years’ experience in marketing leadership role

244

Director, Marketing Technology Resume Examples & Samples

Managing the annual Marketing Technology portfolio planning process
Leading portfolio management and governance activities
Providing financial oversight and management of the Marketing Technology portfolio
Leading the implementation of select Marketing Technology portfolio projects
Helping to develop and maintain the multi-year technology roadmap
Leading annual technology portfolio planning activity
5+ years of relevant work experience in one or more of strategy or business consulting, marketing technology, marketing, general management
Experience leading strategic planning and program management efforts
Superior oral and written communication skills to effectively manage the cross-business, senior level communications required of this role; candidates should be comfortable leading discussions with and presenting information to senior-level business leaders
Demonstrated ability to lead effectively in a matrixed organizational management structure
Robust analytical and problem solving
Bachelor’s degree required; MBA desired; with a concentration in marketing, business or technology

245

Director, Marketing, Miralax Resume Examples & Samples

Develop and communicate a clear vision for the future of the category or categories within the context of the Division’s overall goals, including financial plans to achieve the Divisional volume, profit and spending objectives
Maintain a long-term big picture view of the organization’s goals, foresee obstacles and opportunities generate breakthrough ideas and encourage team members to do so as well
Understand the impact of global trends on the organization’s plans and growth, while also making significant contributions to regional strategic decisions
Effectively plan to ensure that top-line sales’ goals and bottom- line profit goals are met, by overseeing the execution of category/brand strategies through multiple brand management teams, other functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities. To do this, the Marketing Director grasps the full meaning and interrelationships of key financial indicators, while being able to readily identify soft spots in budgets and profit plans
Manage, coach and develop direct reports/Senior and Junior marketing staff as well as indirect reports. Supervise staff to achieve category/brand objectives and clearly stated standards of performance. This will be achieved through clear example of culture and values, council, balanced brand workload and appropriate delegation
Determine resource allocations within categories/brands to optimize and support Divisional priorities, and anticipate risks to business performance and ensure contingency plans are developed to manage through them
Ensure that external partners; e.g. Agencies (Advertising, PR, Medical, etc.) and consultants are being managed and lead appropriately to produce consumer and professional communication (copy, media, etc.) strategies and executions in line with the category/brand strategy
Lead relationships with external partners and 3rd party manufacturing companies
Promote ideas and proposals persuasively, both internally and externally, acting as a champion and spokesperson for the category, and skillfully negotiates for appropriate resources
Constructively challenge status quo thinking and assumptions, while providing fresh perspectives and innovative ideas to achieve category objectives and organizational goals
Apply broad knowledge and seasoned experience when addressing complex issues, taking into account all critical information when making decisions regarding alignment of the brand portfolio
Prioritize and optimize business plan initiatives, making timely, tough decisions
Develop strategic brand plans that not only deliver on annual and longer term financial objectives, but also protect brand equity and enhance brand health
Mentor and develop others, inspiring high performance and a commitment to a common vision. To do this, the Marketing Director builds unified brand management teams, while giving people opportunity and the latitude to grow and achieve results. Champion and lead organizational processes such as Business Planning, Recruiting, and Training with the objective of continuous improvement to optimize the performance of the Brand Management teams in order to help over-achieve financial objectives
BA/BS with at least 9 years of CPG/healthcare marketing experience
Previous demonstration of success in the marketplace and as an organizational leader is a must. This individual should demonstrate a high energy level and enthusiasm, and collaborate as a team player
The incumbent should be able to speak clearly and concisely and effectively in front of large groups, and create an environment that encourages innovation and risk-taking
This individual should demonstrate strong strategic thinking and problem solving skills. This person is able to build confidence and trust in others, showing consistency between their words and actions, and maintains a positive outlook and works constructively under stress and pressure. This person shows and fosters respect for diversity and addresses to work to resolve conflict collaboratively
MBA with at least 7 years of CPG/healthcare marketing experience

246

Director Marketing Process Resume Examples & Samples

Technical Skills: Strong project and program management skills
Marketing Methodologies: Demonstrated campaign management, lead automation and contact management and strategy expertise; experience in B2B marketing strongly preferred
Build Relationships: Establish and maintain positive working relationships with others, both internally and externally
Communicate Effectively: Speak, listen and write in a clear, thorough and timely manner using appropriate communication tools
Collaboration: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions
Negotiate: Lead the organization through challenging conversations to arrive at consistent Marketing processes
Lead: Positively influence others to achieve results that are in the best interest of the organization
Make Decisions: Assess situations to determine the importance, urgency and risks, and make clear timely decisions
Organize: Set priorities, develop a schedule, monitor progress towards goals, and track details, data, information and activities
Plan: Determine strategies to move organization forward, set goals, create and implement actions plans, and evaluate results
Solve Problems: Assess situations to identify causes, generate solutions, and make recommendations to resolve the problem
5+ years Lean and Six Sigma experience with focus on risk identification, metrics, governance, and benefits realization
3+ years in or partnered with Product and Client Marketing departments, focusing on lifecycle programs
3+ years of direct and relevant CRM or CMS integration experience, Salesforce.com experience strongly preferred
Technology or professional services sector experience (preferred)
Bachelor’s degree Business or Marketing (strongly preferred)

247

Director, Marketing Resource Management Resume Examples & Samples

Managing and continuously improving the global budget management process, including nomenclature, for categorizing and tracking marketing investments at the local, regional and global levels
Partnering with the Finance Department to ensure reconciled tracking and accounting for marketing budgets across nearly 40 markets in all four regions
Developing and managing proper departmental financial controls and routines to ensure GBM does not exceed its allocated annual budget and maintains the financial resources needed to successfully execute against key priorities and all of its planned activities
Managing a global center marketing budget of over $140 million
Contributing to the annual Global Marketing Planning Process by ensuring that budgets at every level of the organization are organized clearly and consistently
Working with the GBM Senior Leadership Team (GBM SLT) and other members of the Marketing Operations team, seeks opportunities to realize synergies and efficiencies in resource management during the annual planning process and throughout the year
Partnering with Human Resources and Finance to ensure transparency into the financial impact of the department’s “people costs” within a fluid and dynamic environment of new hires and turn-over
Effectively reporting the department’s resource management status (financial and HR) to marketing leadership in all regions and at the global and local levels
Partnering with AVP, Marketing Planning and Portfolio Management to tabulate and organize various metrics that are included in GBM’s quarterly Dedicated Business Review (DBR)—a reporting tool that is used MetLife’s CEO and CFO
Leading the management of office space in MetLife’s 5-6 different locations for GBM associates based in the U.S
Supporting the VP, Marketing Operations/Chief of Staff on all matters related to finance, accounting, financial reporting and resource management
Lead ad hoc special project at the request of the VP, Marketing Operations/Chief of Staff
8+ years of experience in Finance, Accounting or Marketing. If no marketing experience, must possess high interest in working in a marketing organization
Entrepreneurial, can-do spirit and ability to work and thrive in an evolving and fast paced, high pressure environment
Strong organizational skills; able to multi-task effectively
Strong results-orientation
Capable of distilling large amounts of data into clearly concise stories
Demonstrates a strong attention to detail
Excels at leading and influencing distributed global teams in a cross-functional matrix environment
Ability to effectively communicate with senior executives around the globe
Ability to lead and manage large-scale projects
Contributes to a culture of innovation, collaboration, and partnership with a willingness to proactively coach, facilitate, share knowledge, and be the advocate for a changing organization
Strong interpersonal, conflict resolution and negotiation skills
Degree in Finance, Accounting, Business, Marketing or equivalent, MBA preferred

248

Executive Director, Marketing Resume Examples & Samples

Serve as a member of the Executive Committee, reporting to the President of Kendall College
Develop, monitor and track the marketing budget
Set and manage marketing channel goals: create realistic goals, targets and benchmarks for domestic and international channel performance (i.e., paid search, social, web marketing, direct mail, etc.); collaborate with enrollment and channel-marketing team members to develop a clear tactical marketing plan
Develop the marketing strategy for target audiences/programs: work with academic leadership, business analytics, Executive Director of Enrollment to develop an in-depth understanding of the target market; apply these learnings to developing a marketing strategic plan to reach the respective audience. Identify when resources are needed outside of the college to understand the target market
Oversee primary and secondary, qualitative and quantitative market research for the college
Track performance of the marketing strategy through measurement and analysis of prospective student inquiries, conversion and retention to understand overall effectiveness, detailed projections by term start and ROI
Ensure the marketing plan aligns with and supports the strategic plan and is integrated with enrollment and the budget
Ensure the audience plans are synergistic with the institution brand positioning and strategies
Develop unique messaging and positioning for each target audience that highlights the differentiators, outcomes and value of Kendall College’s educational programs
Interface effectively with leadership, program directors, enrollment, admissions, student services, finance and academic leadership to collaborate on program management and strategies
Provide recommendations, feedback and direction for future programs and campaigns
Interface with academic partners to ensure clear understanding of program elements such as admissions requirements, course curriculum, program outcomes and differentiators, and professional accreditations
Provide timely and accurate communication to other college departments to ensure awareness of and participation in all marketing events
Able to drive the product management process with diplomacy and enthusiasm
Advanced knowledge of product and project management principles, practices, methods, and terminology
Minimum 10+ years marketing management experience required. At least 3 years at the manager level
Bachelors' degree required. MBA or graduate level education preferred
Brand management experience with a consumer packaged goods, service, higher education, publishing, or media company preferred
Previous experience in the higher education marketplace is highly preferred
Understanding and direct oversight of market research and business analytics
Exceptional problem-solving, strategic planning and analytic skills
Possess strong leadership abilities in the areas of managing and executing marketing programs and tactics and in collaborating with cross-functional departments to achieve success
Experience in developing marketing plans and tactics to drive lead generation, conversion and retention (including paid and earned media, direct response, events and digital campaigns)
Must have ability to work well under pressure, manage deadlines, and possess the ability to work effectively with both on-campus and off-campus constituencies, as well as the media
Must also have proven management capabilities, and be able to oversee a staff of creative and self-motivated associates to achieve strategic departmental and institutional goals
CRM experience: Salesforce

249

Director, Marketing & Digital Innovation Resume Examples & Samples

Manage simultaneous pitches, client projects and internal initiatives
Solicit, evaluate and negotiate bids for station events
Cultivate a fun, engaging and balanced work environment
Work with sales and programming to facilitate brand strategy campaigns for clients
Manage execution, budgets, prioritize projects, timelines, and resources to ensure a quality experience on projects/events
Identify new business opportunities to pitch and ensure the profitability of a significant portion of the studio’s annual revenue
Inspire your collaborators with poise under pressure
Lead communication with station staff and press releases/communication with industry contacts
Get your hands dirty – you’ll jump in to help with any station initiative – with a smile
Challenge leadership and your peers by having a collaborative and constructive point of view
Keep the station connected to creative and technical trends and key players
Work on a diverse range of projects and engagements with some of the world's most interesting brands
Bridge creative and logic; provides editorial and creative guidance under budget and time constraints, prioritizes efforts and budgets to achieve optimal results
Cultivate relationships with WGN staff/talent, community and non-profit organizations, and other key partners for brand extension
10+ years of experience within an advertising agency, media, sports, digital news/music platform and/or production company
Trust-worthy, self-starting leader, creative lead and detailed oriented
Professional, outgoing, friendly, fearless
Ability to multi-task, meet deadlines, quickly process and prioritize information, and maintain confidentiality
Previous experience of establishing, building and maintaining client relationships
Ability to lead projects in high-pressure situations
Outstanding organizational, written, and verbal communication skills are required
Knowledge of video production/processes experience a plus
Must be willing to submit to a background check
Must have unrestricted authorization in the United States

250

Director Marketing Resume Examples & Samples

Minimum of 8 years progressive strategic marketing experience, specifically in brand and activation
Demonstrated leadership in Marketing strategy & planning and experience in delivering fully integrated best in class, results driven direct response Marketing campaigns
Innovative thought leadership; doubt convention with ability to drive organizational change
Knowledge and experience in unlocking consumer and competitive insight driven Marketing
Strong builder of people and teams with ability to rally and business teams around a common vision
Strategic Marketing: Marketing anchored in business strategy driving to best in class Marketing
Direct Response Marketing: proficient in direct response Marketing tactics and analytics
Digital and Social Activation: Innovative digital and social go-to-market activation capability
Sponsorship/PR: Work with Sponsorship and PR to deliver activation accelerant

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