Marketing Insights Manager Resume Samples

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E White

Elroy

White

119 Pietro Tunnel

Boston

+1 (555) 609 9695

119 Pietro Tunnel

Boston

Phone

p +1 (555) 609 9695

Experience Experience

Boston, MA

Marketing Insights Manager

Boston, MA

Daniel-Rath

Boston, MA

Marketing Insights Manager

Messaging efficacy; using market research and other mechanisms to track HUMIRA’s positioning and overall promotional effectiveness in the IBD market
Being the B2B research, sales analyse and trend analyse guru
Researching new analytic tools and techniques to further increase knowledge base and incorporate new learnings into Marketing Insights practice
Results-focused approach and willingness to go the extra mile for clients
Works closely with respective team members from various disciplines (Account, Strategy, Creative, Technology) within the agency and the client to optimize and coordinate strategies and tactics
Act as research lead for key departments focused on providing strategic insight, forming a trusted relationship, and staying ahead of upcoming business decisions
Analytical thinking/problem solving

Chicago, IL

GSS Advertising Insights Visualisation & Marketing Narrative Manager

Chicago, IL

Gleason, Waters and Beahan

Chicago, IL

GSS Advertising Insights Visualisation & Marketing Narrative Manager

Work effectively with cross-functional team across Sales Account Manager, Marketing Science Researchers, Product
Think and work independently, demonstrate creativity and deliver quick results, yet demonstrate a team-player attitude
Build rich and dynamic dashboards, tools and reports using out-of-box features, customizations, and visualizations
Conceptualize and build dashboards and that are simple, visually appealing, yet showcase a powerful story
Familiarity with digital media and social media marketing techniques etc. is a plus
Good knowledge of Pitching sales products
Be an expert in building narratives using PowerPoint presentations that are succinct and crisp, with a balance of high-level insights for executives, and a detailed enough view for core teams

present

New York, NY

Senior Manager, Consumer Insights & Marketing

New York, NY

Rohan LLC

present

New York, NY

Senior Manager, Consumer Insights & Marketing

present

Develop with the relevant units of the Consumer Management area a set of guidelines to run campaign at regional level
Execute worldwide guidelines to maximize channel and tools engagement
Assess current survey practices/project and define steps for improvement/dismissal to suggest to the worldwide team
Scout and manage local vendors
Collaborate with the worldwide team to build a synergistic dialogue among regions to share best practices and KPIs
Master the company tools and maximize the adoption of them at regional level
Promote the One Customer View targeting practices and engagement of local clients

Education Education

Bachelor’s Degree in Business

Iowa State University

Bachelor’s Degree in Business

Skills Skills

Good knowledge of Excel and PowerPoint
Produces actionable deliverables (e.g. scorecards, ad hoc and project summary reports) to support strategic planning activities
Be able to create a concise theme and story in analytic deliverables when necessary
Recommend measures to improve efficiency and/or quality of marketing analytics services and deliverables
Knowledge of basic statistics
Demonstrable evidence of creating and using market research/insights to enable market development efforts
Excellent skills in data analysis and insights identification
Excellent time management skills
Ability to multi-task and prioritize
Working knowledge/familiarity with key performance measures across multiple channels including Overall Brand, Digital, CRM, and Modeling

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15 Marketing Insights Manager resume templates

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Marketing Insights Manager Resume Examples & Samples

Working closely with Marketing Director on the development of any needed sales collateral and brand positioning tools including, but not limited to presentations, media kit sheets, sell sheets, competitive overviews etc
Responding to research requests from the sales and marketing teams for RFP’s and presentations, including syndicated runs and marketplace & industry information
Brainstorming with the Creative Services/Marketing team on custom marketing solutions, mailers, email blasts etc. and develop supporting research/industry insights to strengthen the idea
Responsible for monitoring advertising and category trends relevant to the brand and advertisers

Marketing Insights Manager Resume Examples & Samples

Act as research lead for key departments focused on providing strategic insight, forming a trusted relationship, and staying ahead of upcoming business decisions
Consult with internal clients and recommend research designs that address their strategic needs and align with business objectives
Create primary research instruments including survey questionnaires and focus group discussion guides and work with clients on the review and approval process
Train and develop other team members to increase the overall impact of our team
Master’s degree (MBA or MMR)
Knowledge of multivariate analysis
Experience with advanced statistical techniques (conjoint, discrete choice, etc.)
Knowledge of, or desire to work in, resort / tourism industry

Marketing Insights & Analysis Manager Resume Examples & Samples

Provide ongoing audience, market, and performance insights on gaming and apps cross-platform
Primarily support Disney Interactive EMEA, but also the wider Disney digital research and analytics needs, through providing platforms and tools, guidelines, training, automation of data, and templates
Evolve measurement and reporting in line with DI developments and new measurement needs, and work with other teams to evolve Disney measurement and data usage
Advanced skills in Excel, good PowerPoint proficiency
Strong numerical, analytical and research skills
Ability to weave together and tell a coherent story from multiple data sources
Ability to interrogate and quality-control data sources
Strong presentation skills (preparation and delivery)
Effective communicator (provide expert opinion to non-research or non-gaming stakeholders)
Strong interest in games and the overall digital landscape

GSS Advertising Insights Visualisation & Marketing Narrative Manager Resume Examples & Samples

Apply your expertise in quantitative analysis, data visualization and data-mining to tell the story behind numbers and derive actionable insights for Facebook advertisers
Understand digital media Industry trends, and develop in-depth, vertical-based insights that help drive value for advertisers and higher adoption for Facebook ad products
Establish the Visualization standards and frameworks to enable actionable advertiser facing insights
Guide a number of advertiser focused data analysts in delivering data-based actionable narratives
Conceptualize and build dashboards and that are simple, visually appealing, yet showcase a powerful story
Be an expert in building narratives using PowerPoint presentations that are succinct and crisp, with a balance of high-level insights for executives, and a detailed enough view for core teams
Work effectively with cross-functional team across Sales Account Manager, Marketing Science Researchers, Product
Marketing and Product teams, learn the cutting edge research practices to highlight Return on Advertising Spend (RoAS) and use this information to build actionable analytics
Build rich and dynamic dashboards, tools and reports using out-of-box features, customizations, and visualizations

Marketing Insights Manager Resume Examples & Samples

Develop the research function within Coty UK with the central objective of ensuring market intelligence drives enhanced performance of our brands
Ownership of the research budget with the responsibility for data purchase, company/agency selection and the negotiation of fee. For some of the higher value annual agreements negotiations may be led by Coty Worldwide procurement as part of global or regional agreements
Ensure that all research programmes are delivered on time and on budget
Ensure that the total annual investment on data is within the approved research budgets
Determine the optimum delivery method for market data and insight into the business
Manage the monthly and weekly reporting and analysis of data
Ensure data is analysed to enable it to be presented in a clear and digestible format
Provide Insight and recommendations for actions based on the data and analysis to enable enhanced decision making within the rest of the business
Build a close working relationship with the marketing department in order to understand the brand objectives
Proactively seek out opportunities to use market data to assist in the development of brands, products and gain in market share
Manage the two insight managers. Define their objectives in order to best deliver the company directives
Define roles; manage workload and allocation of workload within the department
Conduct appraisals and support personal and career development for the team
Degree or equivalent qualification (or level of experience) required
Solid professional experience in a sales/marketing environment

Marketing Insights Manager Resume Examples & Samples

Database visualization software (e.g. Tableau)
SPSS or R
Sparq (Vision Critical)
Keynote

Marketing Performance & Insights Manager Resume Examples & Samples

Take ownership for all market research, competitor analyses and management information reporting for the EMEA Marketing team. Produce regular performance reports for the business to gain further insight into marketing activities and their return on investment
Carry out analysis of investor behaviours to assess what marketing is needed to promote both long and short term investment opportunities to clients
Drive business change through evaluation of existing marketing activities and generating solutions to enhance strategies going forward. Review the ROI of existing projects and suggest change to increase hit rate in future projects
Ensure the marketing team are maximising business attraction and retention opportunities and adhering to assigned budgets
Work closely with the Head of Marketing for Europe to establish key performance metrics for the team to ensure future return on investment is evident and presentable to C-suite executives
Work closely with relevant marketing managers across digital, planning and project teams on a global basis to gain further insight into previous activities and future strategy, and work with them to enhance productivity and output of campaigns
Work closely with the Compliance team to keep up to date on financial regulation and report on any possible breaches to regulation
Ad hoc support as part of wider marketing performance and data analytics teams
Previous experience working in marketing or data analytics for an Investment Manager, with clear experience of management information reporting, data analysis and delivering change
Experience managing or mentoring junior team members, leading by example
A skilled communicator with an ability to digest complex ideas and make them meaningful to the target audience
Creative thinker with the confidence to work with all levels of management

Product Marketing Insights Manager Resume Examples & Samples

You will utilize Amazon's marketing measurement and data platforms to help our CPG advertisers understand the impact of their marketing investments with Amazon (sometimes this will entail pulling a standard report, and mining millions of rows of data for insights!)
You will work closely with sales and account management to make data-driven decisions around media planning and strategy
You are responsible for the relationship with our clients' analytics and insights teams to jointly drive test plans, research and innovation
Represent the "voice of the customer", identifying repeatable solutions that can be built to scale to serve more advertisers. Act as a liaison to product teams to help productize these solutions
Advocate and educate clients and internal teams on Amazon's ad platform products
A bachelor's degree is required, preferably in an analytical field (e.g. Economics, Computer Science, Mathematics, Statistics, or Finance)
Understanding of basic statistics (correlation, distributions, regression)
Experience in online advertising or web-based technologies
Experience partnering with sales and/or engineering/product development teams
Strong analytical and quantitative skills, especially applied to marketing analysis
Strong client-facing experience (3-5 years)

Product Marketing Insights Manager Resume Examples & Samples

You will utilize Amazon's marketing measurement and data platforms to help our FinServ advertisers understand the impact of their marketing investments with Amazon (sometimes this will entail pulling a standard report, and mining millions of rows of data for insights!)
Represent the "voice of the customer" and anticipating client needs, identifying repeatable solutions that can be built to scale to serve more advertisers. Act as a liaison to product teams to help productize these solutions
Digital advertising and e-commerce experience

Marketing Insights Manager Resume Examples & Samples

Systems; to ensure that competitor insights are developed and disseminated in an appropriate and timely manner to in-field & Cross Functional Brand teams. Coordinate the gathering, synthesis and regular dissemination of competitor intelligence through the establishment of a Market Insights Bank
Brand planning; to ensure that effective and appropriate counter strategies are in place for existing and emerging competitors, and that tactics are developed and implemented in alignment with the overall HUMIRA IBD strategy. Lead the completion of competitor sections of the strategic brand plan. Develop competitor defence plans with the cross functional brand team via annual competitor workshop
Sales materials; to ensure that the sales representatives are equipped with effective competitor counter materials to enhance their sales calls. Develop and implement competitor objection handlers. Coordinate the review and challenge of misleading or inappropriate competitor materials to ensure the misleading competitor materials are addressed quickly. Apply the Challenger Sales model to competitor training and materials
Sales team training; to ensure that the sales representatives have the right knowledge and skills to effectively address competitor challenges. Develop and complete competitor training modules, clinical snapshots and ensure their incorporation into the Gastro Blended Learning Plan
Coordinate and deliver competitor training in field teams & CFBT members ; both during induction or ongoing training during National and Mid Cycle meetings
Complete two days in-field one-on-one competitor coaching per sales representative per year to address individual needs and increase competitor understanding and better
Messaging efficacy; using market research and other mechanisms to track HUMIRA’s positioning and overall promotional effectiveness in the IBD market
Expenditure tracking; manage the Market Insights Manager budget lines in the Gastro expenditure tracker in conjunction with the SPM
Tertiary qualification in business or science
Extensive knowledge of Inflammatory Bowel Disease and/or HUMIRA preferred
Pharmaceutical in-field experience either in sales or as an MSL, in Product management or sales coaching/training experience
Meet the requirements of ISO and Class A by complying with all relevant quality policies and procedures
Comply with all relevant occupational health, safety and environmental policies, procedures and work practices with the intent of preventing or minimizing accidental exposures to self, colleagues and/or the environment
Excellent communication skills, to effectively influence without authority
Ability to both work independently, and extremely collaboratively to ensure in-field alignment

Marketing Insights Manager Resume Examples & Samples

Spend time with the key business unit innovation and research teams to learn their systems, methodologies, customer databases, etc
Prepare and manage research schedule and budget for the year
Conduct/prepare VOC (voice of the customer), infield research and other methods to vet new business opportunities and segments
Conduct and maintain schedule for In-field user work (ethnography) – Infrastructure jobsites and other locations where needed
Create model to identify and provide an estimate for market sizing
Identify user frustrations and validate technology advancements for particular markets, segments and users
Advance ideas through researching the internet/other for key trends, technologies, business models, products, etc
Assist in the development and execution of an overall business plan for identified segments. This will require situational and internal assessments, competitive overviews and market opportunities
Minimum - Undergraduate college degree: Bachelor’s in Business field or Specialized technical training, in the area of Research
3+ plus years specific experience in research, 2+ plus years’ experience in product development
Leadership and team building skills
Communication skills (verbal / written)
Disciplined approach to research methodology
Agile and Flexible to adapt to changing business environment
Proactive, self-motivated individual

Marketing Performance & Insights Manager DC Resume Examples & Samples

Processing and analysing all shopper data, understanding the uniqueness of their behaviours and expectations, in order to further improve shopper experiences and drive the effectiveness of our marketing activities in D2C EMEA
Bringing our marketing insights and analytics to the next level by collaborating effectively with internal and external stakeholders
Leading to evolve and implement the D2C Marketing Insights and Performance framework, identifying and setting priorities
Driving insights to action, delivering recommendations to stakeholders inside D2C and within TLG
Setting up toolbox for ongoing analysis for us to become world-class experts in delivering shopper experiences

Marketing Insights Manager Resume Examples & Samples

Manage the Customer Satisfaction and Loyalty Survey process including guiding frontline colleagues how to follow up on customers’ responses, tracking follow up quality (support cluster colleagues)
Analyse Customer Satisfaction and Loyalty Survey findings and in discussion with cluster leadership team define cluster actions. In collaboration with cluster colleagues develop and monitor progress on actions (support cluster colleagues)
Combine trade market mapping with market insights to identify and profile potential target groups for customer communication (support Content)
Drive right usage of data sources in market into lead management (prospect identification and lead nurturing) incl. social listening data, linkedIn, Google etc

Marketing Insights Manager Resume Examples & Samples

50%
Establish self as consumer research , business to business research, sales analysis and trend analysis expert. Establish Cargill Protein as the industry thought leader in the Protein Ingredient space
Lead ad-hoc primary research as needed by marketing team such as custom surveys and concept testing
Lead analysis of secondary research sources such as purchased reports and AC Nielsen
Create insights to enable deeper customer knowledge and enable innovation processes
25%
Be a strategic partner with Business Manager, Brand and Marketing Managers, Innovation R&D and Sales to understand the marketplace, identify opportunities, understand threats and create implications and recommendations
Collaborate and enable sales and marketing teams to understand, use, and communicate the insights information to key segments and customers. Participate in interaction with customers to share insights, leveraging insights to elevate innovation discussion between Cargill Protein and strategic customer partners
Lead insights and support strategy specific to one key segmented customers. Includes understanding their consumer segments, developing relationships with key contacts and product development collaboration
Minimum 7 years of experience in marketing, market research, or consumer insights
Experience in creating and using market research / insights to enable market development efforts
Demonstrated ability to influence and lead cross-functional teams
Must be results oriented, innovative and creative
Must be curious – have a desire to understand ‘why’ and dig into the data
Excellent use of MS Office Suite with particular strengths in PowerPoint and Excel
Excellent presentation, training and needs interpretation skills. Should be a very good communicator
Excellent skills in data analysis and insights identification

Marketing Insights Manager Resume Examples & Samples

Conduct market analytics and consumer insights including market sizing, competitive overviews, distribution analysis, market trends, and key technologies
Develop sound business plans based on internal goals & objectives, research data, financial targets, and strategic insights
Conduct & prepare Voice of the User, including onsite qualitative, quantitative, & observational research. Build a clear understanding of all relevant applications
Identify spoken & unspoken user frustrations and workflow inefficiencies. Look beyond specific product & feature assessments to find disruptive value-creation opportunities. Moderate & oversee ideation sessions that result in new-to-the-world product concepts
Lead the user validation of new concepts. Cultivate a network of trusted users with who can provide deep insights
Support recommendations with an understanding of sales & channel marketing opportunities & challenges. Recommend innovative go-to-market strategies where appropriate
Map a sustainable future product road for the proposed category. Forecast the market share & growth potential
Undergraduate degree required. Business degree and specialized training in research preferred
5+ years of professional experience in a combination of sales, product marketing, research, & product development
Experience in the Construction industry is a plus, including working knowledge of trends & technologies
Leadership & team building skills
Communication skills (verbal & written), including clear communication of research data and technology opportunities to technical & non-technical audiences
Disciplined & open-minded approach to research
Agile & flexible in adapting to a changing business environment
Proactive & self-motivated
Willingness to travel, ~30%

Marketing Insights Manager Resume Examples & Samples

Being the B2B research, sales analyse and trend analyse guru
Drive ad-hoc research as needed by Global and Regional marketing teams as well as the EMEA leadership team – for example, qualified customer surveys and concept testing
Lead analyse of research sources, such as purchased reports, industry reports and government trend data
Create monthly insight reports for management and quarterly company-wide updates of key market drivers, influencers and trends
Being a strategic partner to our business so we can understand the marketplace, identify opportunities, understand threats and crate implications and recommendations
Collaborate and enable sales and marketing teams to understand, use, and communicate the insights information to key segments and customers
Previous experience of working in a market research or consumer insights position
Demonstrable evidence of creating and using market research/insights to enable market development efforts
Excellent use of MS Excel and PowerPoint
Bachelor Degree or equivalent

Marketing Insights Manager Resume Examples & Samples

Frame and translate business questions, into appropriate analytical plans and research studies that will inform strategic and tactical business decisions for go to market planning (GTM)
Synthesize audience research, trends, behaviors and needs into insightful reports and engaging presentations
Design holistic in market measurement and learning plans that explain the incremental impact of media spend on core success metrics and KPI’s
Manage research agency relationships
Ability to tell compelling stories using data and insights
5+ years of primary marketing research experience, ideally in both qualitative and quantitative primary marketing research
Passion for observing customer and competitive trends and behavior and turning insights into action
Analytical thinking/problem solving
Quick learner with the ability to find creative and innovative solutions to solve business problems, implementing research and extracting insights
Ability to think globally/strategically, turn information into effective strategies and drive results
Links insights to strategy
Prefer Client side marketing research experience
Experimental design experience
Media, advertising measurement
Marketing Research experience

Marketing & Customer Insights Manager Resume Examples & Samples

Professional experience in analytics, business analysis or insights
Working knowledge of data mining using SQL and Excel, along with an interest in building up this skill-set
Advanced reporting and data visualization skills
Good business judgment and ability to draw insights and conclusions out of data
Excellent communication (verbal and written) and interpersonal skills and an ability to effectively communicate with both business and technical teams
Proven problem solving skills, project management skills, attention to detail, and exceptional organizational skills
Ability to deal with ambiguity and competing objectives in a fast paced environment
Bachelor's degree in Business, Engineering, Statistics, Computer Science, Mathematics or related field
Master's degree in Business, Engineering, Statistics, Computer Science, Mathematics or related field
Experience in time series modeling of financial data or machine learning forecasting applications
Experience in customer behavior research
Experience in marketing performance analysis
Advanced knowledge of visualization techniques and tools

Marketing Insights Manager Resume Examples & Samples

Works closely with respective team members from various disciplines (Account, Strategy, Creative, Technology) within the agency and the client to optimize and coordinate strategies and tactics
Proactively take lead on multiple adhoc projects being heavily involved in design, implementation, and presentation of analytic findings
Active team member on projects providing input, recommendations, and assistance in assembling final deliverables
Recommend measures to improve efficiency and/or quality of marketing analytics services and deliverables
Lead and design analysis surrounding de novo projects for internal and external clients
Performs testing for these projects
Produces actionable deliverables (e.g. scorecards, ad hoc and project summary reports) to support strategic planning activities
Works with database and other business partners (internal and external) to procure and ensure the timely and accurate delivery of data elements required for analysis
Identifies hypotheses, test designs, business cases and customer data requirements
Conducts interim and post-campaign analyses
Interprets industry and historic customer data and trends to provide insight into both completed projects as well as strategy for future efforts
Writes preliminary and final reports
Presents project specific findings to team members and clients and collects feedback
Researching new analytic tools and techniques to further increase knowledge base and incorporate new learnings into Marketing Insights practice
Refine and evolve existing analytics tools and performance measures to provide more meaningful insights for client deliverables
Visualization of new and existing projects to make client deliverables more insightful and efficient
Be able to create a concise theme and story in analytic deliverables when necessary
Performs other duties and projects as assigned
Strong quantitative analytical and reporting skills (Must be able to understand and analyze various types of data.)
Ability to clearly communicate technical concepts in verbal, written, and presentation form to non-technical audiences
Ability to work with large structured and unstructured data sets
Capable of working under pressure and to tight deadlines
Knowledge of basic statistics
Expertise in gathering data, performing analysis and developing reports
Excellent organizational skills and ability to prioritize projects based on business needs
Ability to work both independently and in a team-oriented environment
Demonstrated ability to manage own time and work effectively
Ability to manage multiple projects simultaneously while remaining productive and focused in a fast paced, evolving environment
Interest in working with various channels including Cross-Channel, Digital, CRM, and Advanced Modeling with a passion for analytics
Intellectual curiosity and determination
Ability to clearly communicate technical concepts to non-technical audiences
Experience presenting analysis results to internal project teams/cross-functional team
Experience as a project lead and guide to other analysts
Working knowledge/familiarity with key performance measures across multiple channels including Overall Brand, Digital, CRM, and Modeling
Proficient with Excel, macros/pivot tables. SAS and Tableau is a plus, but not required
Advanced proficiency with business software (Excel, PowerPoint, MS Project, Visio)
Experience with automotive research data (BEAT, NVCS, etc.)
Experience successfully managing client relationships
5+ years of experience in marketing analytics, including project lead responsibility
Experience in sampling, experimental design, statistical modeling and analysis is required as is experience in predictive scoring, customer segmentation, and marketing campaign analysis
Proficient using Word, Excel, and PowerPoint to develop reports, and presentations
Have physical and mental requirements to meet the above listed job responsibilities

Senior Manager, Consumer Insights & Marketing Resume Examples & Samples

Develop with the relevant units of the Consumer Management area a set of guidelines to run campaign at regional level
Promote the One Customer View targeting practices and engagement of local clients
Master the company tools and maximize the adoption of them at regional level
Execute worldwide campaigns in the region and drive campaigns according to local needs
Execute worldwide guidelines to maximize channel and tools engagement
Guarantee independent execution in reporting development (contents and tools) according to regional needs and WW standards
Dialogue constantly with the worldwide team to express local specificities and knowledge needs in order to guarantee they are going to be reflected in the development of reports and KPIs
Collaborate with the worldwide team to build a synergistic dialogue among regions to share best practices and KPIs

Senior Marketing Insights Manager Resume Examples & Samples

Set up and manage a panel of creators for ongoing qualitative feedback
Define rules of engagement and scheduled activities with the panel
Frame and translate business questions into appropriate research plans and research studies that will inform strategic and tactical business decisions for go to market planning, marketing communication and product development
Synthesize creator research and needs into insightful reports and engaging presentations
Manage research agency relationships as needed
5+ years of primary marketing research experience, ideally in qualitative primary marketing research and UX research
Some experience in quantitative primary market research
Ability to think globally/strategically, turn information into effective strategies and drive results, linking insights to strategy
Experimental design experience and marcom research experience
Ability to address business problems with appropriate research plan (if applicable)
Focus group, 1:1 Qualitative/Ethnographic research
Advertising creative evaluation and testing
UX Research
Behavioral data analysis (connecting behaviors and usage data to attitudes and perceptions)