Marketing Associate Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the marketing associate manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

C Eichmann

Chelsey

Eichmann

82382 Haskell Walk

Phoenix

+1 (555) 745 9690

82382 Haskell Walk

Phoenix

Phone

p +1 (555) 745 9690

Experience Experience

New York, NY

Marketing Associate Manager

New York, NY

Rowe-Herman

New York, NY

Marketing Associate Manager

Provide project management support for various CRM activities, including technology enhancements, reporting development, and pilot tests
Manage the process of developing content getting our content into the right places and systems
Utilize ESPN fan data, campaign performance reports, and analytics to provide insights for Marketing briefs and Sales RFP responses
Manage and execute key Accenture Strategy marketing programs in the UKI market with key alignment to both global and local market teams
Assist Director in the development, execution, and launch of targeted digital display and email campaigns for Consumer Marketing and Ad Sales
Develop and present campaign learning’s to broader Marketing and Digital Media partners
Manage CRM team budget and interface with leadership and Finance

Houston, TX

Base Marketing Associate Manager

Houston, TX

Schumm, Nolan and Ebert

Houston, TX

Base Marketing Associate Manager

Lead the Prepaid Churn Programme across aiming to decrease the prepaid churn below market average in order to contribute to the net growth of Vodafone Turkey
Prepare and track promo and loyalty roadmap, including BTL and ATL campaigns
Define the rules for optimization of channels and define the right channel for each offer/product
Define Lifecycle Framework and plan the actions in lifecycle stages, make the Business analysis with Finance and other parties, ensure revenue and churn impacts and cooperate with relevant parties
Support all segments for activity stimulation and retention activities across all channels
Design and enrich new tracks contributing to churn decrease (welcome, retention, development, win-back and other), prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
Drive the BTL Direct Marketing plan: Prepare the base marketing activities schedule / calendar in a consolidated plan, with all planned customer initiatives and activities for 3-5 year strategic, yearly and monthly plans and ensure the delivery of the plans on time

present

Philadelphia, PA

Digital Marketing Associate Manager

Philadelphia, PA

Bergnaum-Walter

present

Philadelphia, PA

Digital Marketing Associate Manager

present

Maintain email project workflow process to ensure on time email launches
Intellectual curiosity to look for trends and improvements
Continuously develop knowledge of digital best practices
Aid in the development and implementation of new process flows for the consumer email programs
Aid in the development of trigger-based email campaigns (i.e. abandon cart, product recommendations, birthday and product replenishment)
Report daily on Email Performance to ensure Plans and Forecast are met
Work on the upgrade/enhanced database, resulting in proper field information for segmentation

Education Education

Bachelor’s Degree in Marketing

Michigan State University

Bachelor’s Degree in Marketing

Skills Skills

Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business
High attention to detail and quality control
Strong track record in driving highly targeted multi-channel campaigns
Ability to manage multiple program deliverables under tight deadlines and budgets
Strong B2B marketing experience
Understanding and ability to originate and apply marketing concepts
Strong inclination towards using metrics as a guide to campaign efficacy
Ability to manage and build relationships in a matrixed environment
Ability to present ideas and persuade stakeholders
Self-starter, driven, highly motivated

Create a Resume in Minutes

15 Marketing Associate Manager resume templates

Read our complete resume writing guides

Marketing Associate Manager Resume Examples & Samples

Assist Director in the development, execution, and launch of targeted digital display and email campaigns for Consumer Marketing and Ad Sales
Synthesize and communicate fact-based recommendations for planning, optimizing, and evaluating targeted campaigns and distribute to teams as well as ESPN business partners. Utilize data visualization tools such as Tableau
Utilize ESPN fan data, campaign performance reports, and analytics to provide insights for Marketing briefs and Sales RFP responses
Provide project management support for various CRM activities, including technology enhancements, reporting development, and pilot tests
Manage the email marketing channel, including campaign scheduling, audience targeting strategy, reporting, and recommendations for campaign optimization
Develop and present campaign learning’s to broader Marketing and Digital Media partners
Support CRM and Ad Sales marketing teams in managing and maintaining audience segmentation and targeting capability
Manage CRM team budget and interface with leadership and Finance
Minimum 3 years of relevant marketing experience
Strong organizational skills with demonstrated ability to prioritize and coordinate multiple projects simultaneously
Team-oriented and adept at interacting with internal and external stakeholders
Strong analytical, communication, organizational skills
Experience and desire to work in sports and media preferred

Email Marketing Associate Manager Resume Examples & Samples

Own the overall strategy and day-to-day execution of email for three of POPSUGAR’s verticals
Develop new strategies and approaches to l user engagement, retention, and revenue. Drive growth through responsive curation, copywriting, and photo editing of daily newsletters in response to trends in performance
Craft messages that engage subscribers and reflects the POPSUGAR voice/brand. Manage editorial calendar
Drive user acquisition through creative promotions in collaboration with the performance marketing and consumer marketing teams
Work cross functionally, coordinating with Editorial, Sales, Commerce (ShopStyle), Marketing, and Product to drive traffic and revenue through email
Test and refine engagement strategies through AB testing
Analyze performance metrics on a daily, weekly, and monthly basis to take advantage of trends, continuously refining strategies as required to drive results
Track and report on performance metrics, glean insights for editors and sales team, and communicate results to various stakeholders on an ongoing basis
Conceptualize and execute retention campaigns throughout the subscriber lifecycle

Digital Marketing Associate Manager Resume Examples & Samples

Manage consumer email marketing execution from start to finish by developing creative briefs, working with creative to ensure email best practices, manage consumer email calendar, test and QA all emails, approve counts for segmentation and report on results
Manage the day-to-day operations ensuring that email changes are communicated correctly to all internal and external stakeholders
Maintain email project workflow process to ensure on time email launches
Report on all KPI's on a weekly, monthly and quarterly bases
Aid in the development and implementation of new process flows for the consumer email programs
Work with Email Manager to merchandise all customer facing email content
Aid in the development of trigger-based email campaigns (i.e. abandon cart, product recommendations, birthday and product replenishment)
Manage engagement email acquisition planning and growth to retain repeat customers and collect new customers
Manage email marketing tool for Representatives to send to their Customers, ensuring revised tool is delivered on time, updating creative on an as-needed basis and reporting on metrics
Report daily on Email Performance to ensure Plans and Forecast are met
Evaluate and update all email templates and content for best practices on a regular bases
Implement and analyze testing plan to increase metrics and make recommendations including all multivariate testing plans (Cadence, Engagement, DOW, TOD) to ensure statistical significant and implement results
Work on the upgrade/enhanced database, resulting in proper field information for segmentation
Manage Invoice and budget processing
Work on loyalty and other Retention programs
Bachelor's Degree in Marketing or other related field
2-4 years work experience in email marketing
Excellent verbal and written communication, organization, and presentation skills
Ability to act independently, takes full responsibility for quality and timeliness of work
Experience creating and launching email campaigns using a leading ESP
Comfortable with Excel, HTML, Responsive HTML
Understanding of email marketing principles and best practices
Proven, demonstrated ability to analyze data
Superior project management and multi-tasking skills
Direct Selling experience is a plus

Digital Marketing Associate Manager Resume Examples & Samples

Plan and coordinate the mobile promotion calendar for multiple brands
Write ad copy and formulate strategies for best customer experiences
Develop ideas for customized campaigns based on online targeting
Collect spend data from publishers and reconcile for internal reporting and billing
Collaborate with brand managers to successfully coordinate strategies and deployment across mobile, web, email, social media, and app’s
1-2 years experience, preferably with marketing/advertising/analytics
Experience with copy writing, journalism, or creative writing
Passion for digital and active on mobile and social media platforms
Ability to investigate and solve problems independently and clearly communicate results
Strong attention to detail and ability to multi-task in a deadline driven atmosphere
Strong teamwork and communication skills
High proficiency with Microsoft Office products (Excel, PowerPoint, Word and Outlook)
Ambitious self-starter who enjoys a good challenge and continuous learning

Portfolio Marketing Associate Manager Resume Examples & Samples

Supports Portfolio Solutions' commercial and communications program creation, management and measurement across NAB portfolio
Leverages the application of consumer and shopper insights to design best-in-class programming for Communications and Commercial activity
Collaborates with and holds agency partners accountable for programming, budgets, and key metrics
Actively participates in priority initiative planning for the annual planning process across three key stages
Minimum Qualification: A minimum of 3 years prior Marketing experience (if undergrad degree only) OR 1 year of prior Marketing experience (if Advanced Degree.)
Transformational thinking
Adaptive Leadership, leading in the matrix
Persuasive leadership and Influencing
Business relationship management
Consumer Engagement: Winning Consumer/Shoppers' Hearts & Minds
Ability to connect the dots across multiple data sources and triangulate learning to deliver connected, compelling programming that drive the business forward

SW Product Marketing Associate Manager Resume Examples & Samples

Provide expertise to support the execution of activities that contribute to building a powerful and differentiated global brand at the corporate, industry, capability and geography levels
Execute marketing and communications assignments in alignment with the marketing and communications strategy
Ensure successful program completion in terms of quality, effectiveness, time and budget
Programs can include advertising, internal communications, events sponsorships, collateral credentials development, direct marketing, writing, web content management, database management, digital marketing, lead generation, merchandise brand and award company recognition
Support internal communications programs to maximize employee experience Serve as marketing counsel and advisor for internal groups
Measure results from programs, and provide information on relevant metrics to program owners as appropriate
Ensure strict adherence to all communications policies and protocols
Minimum of 10 years experience in B2B marketing
Bachelor's Degree in Business or Computer Science or equivalent work
Experience ideally in software and in Life Annuity industry insurance
Strong messaging and product launch practices
Social media digital marketing knowledge
Very well organized and strong at multi-tasking
Ideally strong PowerPoint skills

Digital Marketing Associate Manager Resume Examples & Samples

Test ad messaging across segments and report on engagement
Manage Local Listings vendors driving store engagement
Intellectual curiosity to look for trends and improvements

Search Engine Marketing Associate Manager Resume Examples & Samples

Offers students the chance to apply their academic coursework in a real world, business environment
Involvement in key projects with various departments including (but not limited to)
Assist in the development and execution of seasonal assortment plans
Assist in all aspects of day-to-day functions of immediate department
Coordinate and track the activities to develop different demographics with the consumer market
Assist in the development and execution of promotional plans to drive profitable sales
Assist in website merchandising to maximize sales and profitability
Assist in analyzing current business and apply lessons learned to optimize future business

Trade Marketing Associate Manager Resume Examples & Samples

Lead the short and long-term portfolio strategy and plans for his/her brands
Partnering closely with the Customer teams in the field and with the teams in headquarters (Marketing, Supply Chain, Manufacturing, and Finance) to drive the right go-to-market strategy and plans that fits both with the corporate objectives and with the trade realities, interests and needs
Define clear and specific AMPS (assortment, merchandising, pricing and shelving) strategy for his/her brands that will enable the customer teams to win at their respective customers
Be the “trade” gate-keeper of all new innovation, ensuring that any national launch it is set up for success with the trade and driving customer Innovation
Develop ready-to-sell stories and materials that translate our portfolio and commercial strategies and enable the customer teams to sell effectively, with special focus on Top 15 Accounts
Influence the brand’s activation to make sure it is being translated in store and at top customers
Ensure that all the Sales/Customer insights are incorporated into the company’s planning process
Accountable for reaching the AMPS (in-store execution) objectives
Accountable for the achievement of the sales targets for the brands under responsibility
Accountable for the success of the new innovation within his/her brands
5+ years of CPG experience
Experience in HQ customer-facing sales and/or trade marketing (marketing experience a plus)
Retail environment knowledge
Excellent planning and organizational skills
Familiarity with IRI/Nielsen databases
Superior communication skills (written and verbal)
Strong, proven
Entrepreneurial, solution-focused mindset
Analytical skills (ability to look into a set of data and draw the right conclusions and actionable recommendations)
Ability to learn fast

Marketing Associate Manager Resume Examples & Samples

Deliver high quality, differentiated, opportunity-based marketing campaigns on time and on budget
Manage and execute account-based marketing programs – using your understanding of the market and client issues to deliver valuable, thought-provoking content marketing campaigns
Draw insights from analytics to recommend program enhancements
Ensure that all global marketing policies and procedures are followed
Travel domestically and / or internationally, as needed on limited basis
3-6 years’ experience in integrated marketing program management and execution, particularly client and opportunity centric marketing programs
Good experience in B2B marketing including digital, content marketing and social media
Proven experience in managing integrated marketing programs, preferably focused on key accounts and opportunities
Proven experience crafting clear, compelling, differentiated key messages
Proven experience in B2B social media marketing, LinkedIn Dark Post Sponsored Ads preferred
Proven experience in B2B email marketing, including the ability to write compelling copy
Proven experience coordinating video and design agencies
Proven experience in marketing analytics and performance improvement
Ability to speak Mandarin
Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business
Ability to manage multiple program deliverables under tight deadlines and budgets
Ability to present ideas and persuade stakeholders

Marketing Associate Manager, Metro DC Resume Examples & Samples

Execute marketing and communications assignments from Marketing Manager in alignment with the marketing and communications strategy
Assignments may include but are not limited to: advertising, digital marketing, internal communications, events, sponsorships, social media, video, writing, web content management, direct marketing, database management, promotional merchandise and award recognition
Specific duties include but are not limited to
Minimum of 4 years of integrated marketing and communications
Strong social media & digital marketing knowledge
Detail oriented and organized with strong project management skills
Strong writing capabilities
Strong power point and excel skills
Professional Services experience is highly desired
Highly detailed with a passion for well-executed deliverables
Thrives on working in intense, deliverable-driven and deadline-driven environment
Candidate must currently reside in the Metro DC area

Field Marketing Associate Manager Resume Examples & Samples

Assists in the development of local marketing campaigns by creating key account marketing plans, customizing on-premise programs, and activating sponsorships with the purpose of driving local sales and brand awareness
Monitors various budgets and compares actual spend against the approved field marketing budget in order to keep expenses in-line with plan; this includes invoice coding, tracking, and processing as well as internal budget reporting to field marketing director, sales teams, and finance
Acts as a liaison across multiple internal and external groups, including the assigned business unit, brand marketing team, retail marketing team, field marketing team, and outside vendors, to facilitate project alignment and issue resolution; lead liaison with CBBD legal department ensuring compliance with all local marketing efforts including local programs, social media, and sponsorship contracts etc
Manages digital resources, such as file sharing applications, brand images/templates to ensure cohesiveness across the deployment of both national and regional promotions
Manages the briefing and implementation of local sweepstakes campaigns which include vetting the promotional concept, obtaining legal approval for mechanics, copy, key visuals, prize sourcing, and prize fulfillment
Assists field marketing manager with the development of sponsorship activation which includes briefing creative agencies, gathering and vetting creative feedback from local team, getting sponsor partner approval and onsite needs as warranted; also responsible for ad-hoc promotional program support as needed which may include compiling local program information, sourcing and ordering promotional materials for special local events etc
Owns vendor relationships with national and regional partners; serves as first point of contact for development of local POS and merch tools
Assists field marketing director in local brand planning discussions and plan build out by key markets as needed; oversees budget planning allocations working directly with field marketing director and general managers ensuring all initiatives are accounted for and funded
Works closely with field marketing director, field marketing manager, field sales and distributors with the objective to maximize brand awareness, sales opportunities and return on investment consistent with BU and company goals and objectives
Assists with developing presentation for internal and external meetings and will be expected to present marketing materials to internal teams several times a year
Performs additional duties and responsibilities as determined by field marketing leadership
Bachelor’s degree required with three years of experience or equivalent work experience, preferably in a Marketing, Communications, or Public Relations role
Demonstrates a working knowledge of general accounting principles, budget management skills, and general marketing strategies and trends
Must have a high degree of proficiency with all Microsoft Office applications including Excel, Word and PowerPoint; must be comfortable working with personal computers and be able to adapt to additional software programs for marketing/creative design
Excellent written and oral communication skills with the ability to communicate with both internal and external customers
Team oriented individual with proven track record of success working across cross-functional teams in a collaborative, high paced and highly competitive environment
Possesses a strong work ethic with the ability to prioritize, manage and complete multiple projects with tight deadlines; a strong attention to detail and organization is necessary
Results driven and ability to anticipate needs and solutions for internal and external stakeholders
Preferably has an understanding of the three-tier system with experience in creating programming for both on and off-premise channels
Takes direction and maintains a positive, can-do attitude in approach to work
Must be willing and able to travel as needed, up to 20%

Base Marketing Associate Manager Resume Examples & Samples

Lead the Prepaid Churn Programme across aiming to decrease the prepaid churn below market average in order to contribute to the net growth of Vodafone Turkey
Interpret prepaid retention strategy into actionable programmes of activity for each channel and set volume and value targets by channel
Design and enrich new tracks contributing to churn decrease (welcome, retention, development, win-back and other), prepare BTL offers for the tracks, ensure flawless operationalization and make necessary changes when necessary
Define Lifecycle Framework and plan the actions in lifecycle stages, make the Business analysis with Finance and other parties, ensure revenue and churn impacts and cooperate with relevant parties
Support all segments for activity stimulation and retention activities across all channels
Define the rules for optimization of channels and define the right channel for each offer/product

Accenture Digital Global Marketing Associate Manager Resume Examples & Samples

Work with senior leadership and stakeholders including deal teams
Creation of templates to help local markets
Draft and create communications materials
Work closely with creative agencies for campaign creation and execution
Liaision with global colleagues for best practice, new developments
Be a marketing ambassador for our digital and social agenda
Good understanding of Accenture’s business and overall business strategy
Excellent strong writing, editorial and creative skills
Deep understand of digital and social media marketing and channels
Strong understanding of business content and how to apply to business issues and problems
Understanding of the competitor marketplace and Accenture’s positioning amongst peers
Experience of supervising support staff, contractors and working closely with creative agencies

Marketing Associate Manager Resume Examples & Samples

Bachelor's degree or HS diploma and a minimum of 10 years' professional work experience
Minimum of 8 years of experience in marketing roles or minimum 5 year of Accenture Marketing experience
Strong content development experience (managing the process from inception through go-to-market
Strong experience in event management logistics
Understanding of B2B marketing
Strong experience with digital campaigns, understanding of social media (LinkedIn and twitter)
Exceptional written, content development, presentation and oral communication skills
Proven experience in client credentials/ case study and marketing collateral development
Proven experience in metrics based marketing programs and ROI
Proven experience with Salesforce or similar marketing contacts database
Broad overall business acumen, industry knowledge, knowledge of Accenture's areas of business Understanding and ability to originate and apply marketing concepts
Ability to manage and build relationships in a matrixed organizational environment
Ability to manage multiple projects under tight deadlines with multiple stakeholders
High attention to detail and quality control

Marketing Associate Manager Resume Examples & Samples

Manage and execute key Accenture Strategy marketing programs in the UKI market with key alignment to both global and local market teams
Work with marketing colleagues in the UK market to identify and articulate alignment opportunities for content delivery and promotion
Deliver on and contribute to the success of the Accenture Strategy marketing plan as defined by UK leadership and global marketing leadership
Be fluent in the issues underpinning all Accenture Strategy C-suite Themes and be able to triage ideas from other parts of Accenture to be in or out of scope for the planned programs
Build relationships with marketing colleagues across the organization to allow early identification of channels and tactics that will provide premium access opportunities to C-suite targets
Excel at the business operations needed to optimize the agile, on time and on budget delivery of each agreed upon outcomes
Embrace and enable an analytics mindset
Manage and motivate flexible, virtual project teams of marketing colleagues, writers, agencies and shared service members in a hard charging and outcome oriented environment
Manage the program budgets, including quarterly budget forecasts
Manage monthly and quarterly metrics reporting for programs
Interest in/ability to absorb and form/articulate sharp perspectives on a broad range of business issues
University degree in marketing, communications, journalism or related field
Strong B2B marketing experience
Strong track record in driving highly targeted multi-channel campaigns
Previous experience developing non-academic, crisp, sharp content
Native/bi-lingual or fluent English

Marketing Associate Manager Client & Industry Marketing Resume Examples & Samples

To align country Integrated Marketing Communications with goals and strategy of select business unit/s
To provide input to business leads on newsworthy topics to ensure share of voice of Accenture brand in the press to achieve company goals, objectives and raising brand awareness
To develop, manage and execute the integrated marketing communication plan for a select business unit/s based on Global Marketing guidelines and business unit/s objectives
To take the lead in campaign planning and execution management for campaigns led by the select business unit/s
To integrate, implement, and help to improve Global Marketing processes (such as Operations, Solutions/segment Marketing, Web Programs, Communications, direct customer acquisition and retention, Events, channel marketing) while ensuring seamless alignment with business unit/s priorities
To measure and report KPI and ROI of quarterly business unit/s activities and programs carried out
To proactively alert Marketing Director on issues (low ROI due to wrong message, wrong audience, wrong distribution method etc) and Best Practices in order to help others to avoid same failure and increase ROI
To eliminate monetary waste from marketing activities by continuously managing, tracking and reporting related expenses and their specific ROI
To ensure that all standard operating procedures are adhered to
To ensure professional standards are maintained in all business situations
IMC strategy and planning
Management System

UK Employer Brand Marketing Associate Manager Resume Examples & Samples

Reporting to the UK Employer Brand lead to deliver communications and external employer brand marketing tactics ensuring brand values are properly reflected at all touchpoints (e.g. throughout campaigns, digital and print collateral and events)
Drive employer brand presence with associated reporting; SEO, site analytics, creating regular site reports and working closely with global teams when relevant to ensure best practice across Entry level talent M&C campaigns
Promote Accenture’s entry level initiatives and key messages
Management of budget and resource supply and demand where applicable
Manage external stakeholder relationships such as suppliers and creative agencies as required
Strong understanding of the Accenture business and the global infrastructure
Excellent experience of and work in marketing and communications
Ability to drive content creation and review, understanding how to write for and tone for different channels
Ability to put structure around ambiguously defined thoughts/situations
Strong English written and verbal skills

Direct Mail Marketing Associate Manager Resume Examples & Samples

Collaborate with brand managers and channel partners to successfully coordinate strategies and brand messaging
Brainstorm with other members of the marketing team on new products to test
Work with data team to develop effective mailing list models including appropriate selection criteria and suppression lists
Provide quality control for mailing lists to prevent or correct errors
Analyze past performance of mail campaigns to determine strategies that will be most effective and which ones should be discontinued
Participate in broader marketing meetings and strategy sessions
Continuously develop knowledge of direct mail best practices
Monitor competitive activity and react to direct mail trends

Product Marketing Associate Manager Resume Examples & Samples

4+ years experience in product marketing for a high tech company, ideally targeting Marketing organizations
Experience with digital marketing solutions and passion for digital marketing
Proven track record developing compelling messaging and positioning and thought leadership content
Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide pitch-decks
Discerning marketing eye with keen ability to guide the creative process of content generation
Collaborative team player with a dynamic, confident personality and ability to successfully define and drive project execution with minimal guidance amidst multiple priorities and goals
Comfortable speaking in front of large internal, external, and global audiences
Experience with Salesforce products and deep understanding of the Salesforce ecosystem is a plus
High energy, self-motivated and thrives in a fast-past environment

Channel Marketing Associate Manager Resume Examples & Samples

Experience with a CPG or durable company, ideally in channel management, brand management, insights. or sales
Developing a multi-year plan or approach and executing at least one year of the plan
Up to 10% travel may be required

Email Marketing, Associate Manager Resume Examples & Samples

Deliver assets required for campaign deployment, including but not limited to creative files, subject lines, linking sheets and deployment instructions to agency partnersWork with content, merchandising and design teams to ensure creative is delivered on time, often with tight deadlines, supports brand and commercial needs, adheres to brand style guidelines, and leverages industry best practices
Manage campaign reporting and analysis to ensure sales, traffic and brand KPIs are met
Stay up to date on the competitive landscape and trends in email marketing, and drive the Reebok program to be best in class
Assist in management of relationships with third party vendors and tools that power our programs, including the exploration and piloting of new tools
Support Retention Marketing Manager across all functions including reporting, testing & optimization, and program briefing
Demonstrated planning, time, and project management skills, including the ability to manage several projects of varying complexity simultaneously
Strong understanding of direct-to-consumer business, eCommerce/Retail, competitive/business environment, and consumer behavior
Demonstrated ability to use data to uncover business opportunities and deliver incremental value
Strong collaborator with proven ability to partner with stakeholders in various capacities
Understanding of best practices and trends in email marketing
Experience executing analytics and reporting tasks, with the ability to assemble and interpret data, and create summaries with business focused recommendations and insights
Must be a self-starter comfortable interacting with global partners to find solutions that improve our programs
An entrepreneurial attitude with a desire to continually improve how we communicate with our consumers via email, and to find creative means of growing our business
A Bachelor’s degree in business, communications, marketing or related field
2-3 years of email marketing experience, preferably with a sporting or consumer goods company or equivalent experience
Knowledge and experience with A/B testing a plus
Experience with digital marketing channels outside of email preferred
Basic HTML and Photoshop skills preferred but not necessary

Trade Marketing Associate Manager Resume Examples & Samples

Translate BU private label strategies into strategic sales opportunities
3 years of effectively managing a private label strategy within the industry
Prior experience managing people, relationships with retailer partners, and marketing knowledge is a plus

Lifecycle Marketing Associate Manager Resume Examples & Samples

Manage lifecycle marketing programs from concept through implementation – building business requirements, key objectives, customer communications, and measuring campaign results
Synthesize and interpret customer, campaign and research data into tangible, action-oriented strategies to increase cardholder engagement, retention and LTV
Deliver measurable, effective multi-channel marketing campaigns across web, email, SMS, IVR, in-app messaging, direct mail, and social media channels
Provide direction to internal and externalcreative resources to develop new, multi-channel, marketing materials; ability and willingness to copy write and mock-up creative concepts/marketing assets for stakeholder review, if creative resources are limited
Create test and learn strategies and campaigns to optimize conversion, engagement, and retention
7 or more years of progressive responsibility in B2C or B2B marketing
Experience with retention, lifecycle, customer relationship management or loyalty programs
Experience in retail, financial services and credit, debit or prepaid card marketing a plus
Experience with marketing automation or campaign management systems
Strong analytic mindset focused on testing and measuring impact of initiatives and programs
Experience using campaign results to determine the effectiveness of marketing efforts, provide analysis, set priorities, and initiate new campaigns
Excellent written, presentation, interpersonal, and people influencing skills
Experience copywriting and putting together creative briefs
Strong work ethic, highly organized, and able to manage multiple projects in tandem with ability to multi-task and prioritize work; requiring minimal supervision
Passion for managing customer relationships and creating a best-in-class product and customer experience
As provided in NetSpend’s Background Check policy, eligible candidates may be subject to drug, criminal history, and credit checks, which will be conducted and used in accordance with applicable local, state, and federal laws

Search Engine Marketing, Associate Manager Resume Examples & Samples

Manage a process that works across various PPC campaigns across all search engines
Achieve a targeted ROI for all ad spends on a daily basis
Train and direct the team to achieve their goals and targets
Increase conversion using all available technology
Develop strategy to eliminate under-performing PPC ad copy/keywords
Develop strategy to maintain YoY growth of the accounts
Analyze clicks and conversion data, ad expenses and ROI
Create and analyze effective landing pages
Creatie multiple adverts and split testing across multiple advert group Ad-Copy Testing (AB-Testing)
Optimization and bid management
Preparation of management reports

Marketing Associate Manager Resume Examples & Samples

Bachelor's degree and a minimum of 8-10 years' professional work experience in Marketing
Diploma preferably in Marketing, Political Science, International Relations, Management School, and Social Sciences
Strong content development experience (managing the process from inception through go-to-market)
Exceptional written, content development, presentation and oral communication skillsin English

Download Marketing Associate Manager Resume Sample as Image file