Marketing Manager, Innovation Resume Samples

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A Moen

Aiyana

Moen

9028 Effertz Cove

Boston

+1 (555) 706 1886

9028 Effertz Cove

Boston

Phone

p +1 (555) 706 1886

Experience Experience

present

Philadelphia, PA

Senior Marketing Manager, Innovation

Philadelphia, PA

Adams-Brown

present

Philadelphia, PA

Senior Marketing Manager, Innovation

present

Use data to analyze and make strategic recommendations on new ways to optimize marketing programs. Report back to leadership for impact and efficiency
Act as the local lead on internal facing engagement activities, including monthly and quarterly meetings with region and stakeholder colleagues
Also participates in creating content for internal and external presentations on Cisco's story, Cisco's offerings, business plans, and management communications, and may serve as an editor for Cisco's formal business communications
Maintains and publishes a social media calendar, creates social media and digital journey marketing plan, writes social media content to amplify activity, measure and manage content effectiveness, and drive content curation. Ensure social media and web content is current and refreshed often. Report on social media, web, and Cisco.com activity monthly
Content creation - create compelling assets and messaging for Innovation Center audiences that reinforces Cisco as the business relevant market leader in Digital Business Models. Ensures all content meets Cisco Branding guidelines.. works with the Content Subject Matter Experts of Field Marketing to create and curate Content for Country Digitization Acceleration initiative
Sales and Marketing Operations
Strategize, plan, create, implement and manage the local integrated editorial and execution calendar for the Innovation Center and Country Digitization Acceleration, including a thought leadership content calendar and marketing execution plan. Collaborate with marketing and communication peers and Innovation Center management on key messages/themes, launches and announcements, marketing programs to ensure Innovation Center objectives are met, tracked and reported

Education Education

Bachelor’s Degree in Related Field

University of Massachusetts Amherst

Bachelor’s Degree in Related Field

Skills Skills

Self-driven, creative problem solver, excellent follow-through, and accountable for results
Analytical and attention to detail
Excellent collaborator
Ability to represent plans and make recommendations, as well as influence decision making with a diverse internal audiences
Strong written and oral communication skills. Written communications include PowerPoint presentations and vertical documents (Word, Excel and Email)
Flexible and resilient working style, in a dynamic, fast-paced and changing environment
Lead and influence with authority and diplomacy

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Marketing Manager Innovation Center & Country Digitization Acceleration Resume Examples & Samples

Strategize, plan, create, implement and manage the local integrated editorial and execution calendar for the Innovation Center and Country Digitization Acceleration, including a thought leadership content calendar and marketing execution plan. Collaborate with marketing and communication peers and Innovation Center management on key messages/themes, launches and announcements, marketing programs to ensure Innovation Center objectives are met, tracked and reported
Maintains and publishes a social media calendar, creates social media and digital journey marketing plan, writes social media content to amplify activity, measure and manage content effectiveness, and drive content curation. Ensure social media and web content is current and refreshed often. Report on social media, web, and Cisco.com activity monthly
Is responsible, or a contributor, for the local management of activities like Innovation Challenges, Customer and Partner programs, Events (e.g. Hackathons, Meet Ups, CiscoLive, Content Creation or Repackaging, Vendor Engagement, Seller Enablement, Budget Management and KPI tracking
Content creation - create compelling assets and messaging for Innovation Center audiences that reinforces Cisco as the business relevant market leader in Digital Business Models. Ensures all content meets Cisco Branding guidelines.. works with the Content Subject Matter Experts of Field Marketing to create and curate Content for Country Digitization Acceleration initiative
Demonstrate ability to be outside-in and customer/audience focused, creating and executing communications to the Innovation Center multiple audiences, which include Local Governments, Start-Ups, Researchers/Universities, Venture Capitalists, Developers, IT Professionals, Students, Customers and Partners
Act as the local lead on internal facing engagement activities, including monthly and quarterly meetings with region and stakeholder colleagues
Use data to analyze and make strategic recommendations on new ways to optimize marketing programs. Report back to leadership for impact and efficiency
Program management including tracking projects, marketing influenced bookings, managing internal meetings and communications and the day-to-day requirements of the team including launches, events, contests, and key initiatives
Also participates in creating content for internal and external presentations on Cisco's story, Cisco's offerings, business plans, and management communications, and may serve as an editor for Cisco's formal business communications
BA/BS in Marketing, Communications, Journalism, or equivalent work experience
Experience in Field Marketing
Sales and Marketing Operations
MBA a plus
Must have strong project/program management skills, including ability to manage virtual and matrix teams with members from a range of functions, skills, and reporting structure
Strong written and oral communication skills. Written communications include PowerPoint presentations and vertical documents (Word, Excel and Email)
Excellent collaborator
Analytical and attention to detail
Must go above and beyond without direct supervision
Ability to prioritize and manage multiple projects and diverse requirements all at once
Flexible and resilient working style, in a dynamic, fast-paced and changing environment
Prioritize the essential tasks required to achieve objectives
Self-driven, creative problem solver, excellent follow-through, and accountable for results
Ability to represent plans and make recommendations, as well as influence decision making with a diverse internal audiences
Lead and influence with authority and diplomacy

Marketing Manager Innovation Commercialisation Resume Examples & Samples

Minimum of a University Degree (any subject)
10 years + experience in marketing, innovation or customer marketing in spirits, FMCG or beer categories in emerging market environments. Candidates should have had similar roles in peer companies
1) Develop and execute our innovation strategies in Angola, Madagascar, Mauritius, West and Central Africa, coordinating with the global innovation team
In partnership with the Managing Director’s of these businesses and the Global Innovation team create a 3 year innovation pipeline for each business
Create the innovation launch plans to deliver the specific project objectives for each of the above markets
Manage the in market execution for each of the launches, working closely with our commercial teams and business partners to bring these products to markets and to establish the execution standards and performance standards for these partners
Performance manage the new launches in order to ensure the critical performance objectives are delivered

Senior Marketing Manager, Innovation Resume Examples & Samples

Minimum University degree
Great communicator with very good German and English skills
Several years of professional experience - ideally in an online, retail, e-commerce or consulting environment
Skilled marketeer, ideally a thought leader in your field, together with knowledge of current marketing measurement practices (on- and offline)
Customer Obsession, Customer Obsession, Customer Obsession
Track record of successful cross-functional project management
Experienced at leading teams, especially in matrix structures
Passionate self-starter, decisive and able to implement at speed
Ability to problem-solve using creative thinking and innovation
Affinity for numbers and outstanding analytical skills
MBA or similar postgraduate qualification
Track record of bringing successful innovation to market

Marketing Manager, Innovation Resume Examples & Samples

Launch Aquarius – The Coca-Cola company’s 1 billion dollar global brand on enhanced hydration China
Partner with cross function team, including Strategic Planning team, K&I team, commercialization team and franchise team to design the Coca-Cola china way of innovation
Influence and implement the innovation process via design & implement company wise innovation forum twice a year
Quality and develop a winning marketing mix by adapting global proposition with China insight
Prepare to test market starting 2014
Work with IMC / region team / bottler team to develop the launch strategy and plan
Conduct extensive market and consumer learning of the test market in order to replicate the success nationally
Understanding of how to define brand positioning and architecture and build brands & brand equity
Creating consumer marketing objectives, strategies & plans
Create locally relevant brand communications
P&L value chain analysis experience