Marketing Manager, Loyalty Resume Samples

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S Upton

Shanel

Upton

5379 Antwon Harbor

Houston

+1 (555) 864 0592

5379 Antwon Harbor

Houston

Phone

p +1 (555) 864 0592

Experience Experience

Los Angeles, CA

Marketing Manager, Loyalty

Los Angeles, CA

Cummings, Predovic and Dooley

Los Angeles, CA

Marketing Manager, Loyalty

Plan, execute and recap online and in-store promotion-led campaigns
Refine and execute global CRM strategy
Operate, market, and continuously improve global multi-channel loyalty program
Execute analyses leveraging multiple quantitative and qualitative data sources
Customer lifecycle management of loyalty/engagementprograms (45%)
Form recommendations for short- and long-term improvements
Manage global loyalty communication and operations with internal partners and external vendors

present

Detroit, MI

Marketing Manager, Loyalty

Detroit, MI

Zboncak, Kuhic and Labadie

present

Detroit, MI

Marketing Manager, Loyalty

present

Develop and execute pilots/testing plans to accelerate development of CRM capabilities
Develop and execute marketing strategies to drive loyalty program enrollment via eCommerce sites and Levi’s stores
Support definition of roadmap to create best-in-class CRM capabilities; development of business case for investment
Service provider management
Benefits development and management
Execute loyalty programs and campaigns drivenby strategic direction (40%)
Support overall CRM strategy development and planning

Education Education

Bachelor’s Degree in Initiative

Washington State University

Bachelor’s Degree in Initiative

Skills Skills

Strong communication skills to be able to articulate both strategy and tactical action steps
Demonstrated ability to interpret consumer trends and research to implement relevant and actionable marketing programs to drive engagement and lifetime value
Flexibility and the ability to adapt to change
Advanced knowledge of loyalty and engagement marketing approach for improving retention, consumers’ share of wallet, and customer LTV
Excellent time management skills and sensitivity to deadlines
Knowledge in leveraging customer data, technology, and marketing strategy for engagement planning and execution
Ability to thrive in a heavy work load environment
Collaborative, positive, “service-oriented” attitude
Experience in managing cross-functional teams (internal and external)
Experience in loyalty program constructs, loyalty financials, and the retail competitive landscape

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8 Marketing Manager, Loyalty resume templates

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Marketing Manager, Loyalty Resume Examples & Samples

Support overall CRM strategy development and planning
Develop business requirements to deliver on overall CRM business objectives: consumer retention and lifetime value, relevance, engagement, and consumer insights/understanding
Support definition of roadmap to create best-in-class CRM capabilities; development of business case for investment
Evaluate, select, and onboard external vendors to support CRM objectives and roadmap, in collaboration with cross-functional partners
Lead CRM roadmap initiatives from planning to execution
Develop and execute pilots/testing plans to accelerate development of CRM capabilities
Drive loyalty portion of annual CRM planning including project prioritization and budgeting
Refine loyalty program design based on pilot learnings, external research, internal requirements, and market-specific needs
Refine consumer experience (online & in-store) including enrollment experience; reward and redemption rules; added benefits; etc
Partner with cross-functional teams and external vendors to develop roadmap for loyalty program enhancements
Define global market rollout roadmap based on internal and external data/analyses
Drive loyalty program enrollment and engagement via multichannel marketing
Develop and execute marketing strategies to drive loyalty program enrollment via eCommerce sites and Levi’s stores
Build multichannel loyalty communications strategy in partnership with email and retail marketing teams to drive program engagement
Analyze and optimize loyalty efforts
Assess loyalty program success vs goals, track loyalty program KPIs, and identify opportunities for deeper analyses
Execute analyses leveraging multiple quantitative and qualitative data sources
Form recommendations for short- and long-term improvements
Action based on analyses to optimize quickly
Manage global loyalty communication and operations with internal partners and external vendors
Drive coordination of loyalty efforts across brand marketing initiatives, store operations communications, associate training, rollout, etc
Minimum 6 years of cross functional CRM and eCommerce experience
Strong marketing analysis experience within retail, fashion or consumer products
Statistical/analytical experience
Advanced analytical and diagnostic skills to be used in dealing with issues that are not readily defined
Ability to develop solutions by applying accepted processes or creating new approaches
Ability to summarize complex findings in clear, concise and timely manner

Marketing Manager, Loyalty Resume Examples & Samples

Customer lifecycle management of loyalty/engagementprograms (45%)
Manage multi-channel best practices including partneringwith multiple brands and global brand managers and execution of engagement marketingand loyalty-based campaigns that drive incremental revenue and ROI for thebusiness leveraging industry best practices
Play a key role in creating and executing global engagementand loyalty strategies in support of broader communication objectives fortraffic, engagement, and lifetime value drivers with the company’s portfolio ofbrands
This role will be responsible for developing programbenefits/value propositions, establishing program engagement and growthobjectives, leverage concept testing and execution for different programconstructs, and sharing market implementation recommendations with keystakeholders and leaders
Execute loyalty programs and campaigns drivenby strategic direction (40%)
Ensure that all campaigns are developed and deployed ontime and with high quality (Q/A) and superior customer experience —many quickturn-around projects that require immediate problem solving and action. Handle quick turn-around projects withpositive attitude
Work collaboratively with IT team to understand andsupport loyalty and engagement data, platform needs, customer segments, and keytechnologies to drive best-in-class global customer engagement strategies inNorth America, EMEA, and APAC regions
Oversees the development of standard reports andpresentations on all loyalty key performance indicators, test and controlstudies and presents the results to management as required. Establishes andtracks ongoing success metrics for various loyalty marketing initiatives andrelate them to return on investment
Assist with engagement/loyaltymarketing budget (15%)
Assist in managing the loyalty marketing budget andworking closely with supervisor on budget setting and reporting
Works with PO requisition process for associatedengagement and loyalty marketing programs, technologies, and agencies to ensurePOs are aligned to budget spending and contract requirements
Knowledge in leveraging customer data, technology, and marketing strategy for engagement planning and execution
Skills in budget planning and financial forecasting relating to marketing strategies and programs
Demonstrated ability to interpret consumer trends and research to implement relevant and actionable marketing programs to drive engagement and lifetime value
Experience in managing cross-functional teams (internal and external)
Collaborative, positive, “service-oriented” attitude
High degree of initiative, personal responsibility and ownership
Strong communication skills to be able to articulate both strategy and tactical action steps
Ability to thrive in a heavy work load environment
Excellent time management skills and sensitivity to deadlines
Flexibility and the ability to adapt to change
4 year Bachelor’s degree required. Degrees in marketing, business administration, or related field
Advanced degree in marketing, business administration, or communications is preferred
5-7 years experience in direct marketing with background in retention marketing, CRM, and engagement/loyalty marketing experience preferred
Experience in loyalty program constructs, loyalty financials, and the retail competitive landscape
Advanced knowledge of loyalty and engagement marketing approach for improving retention, consumers’ share of wallet, and customer LTV
Experience working with 3rd party vendors, agencies, and consultants

Marketing Manager, Loyalty Resume Examples & Samples

Benefits development and management
Member-exclusive promotions, products, events, contests, and experiences
Member segmentation
Program analysis and insight
Customer research
A/B testing
Member communications, including lifecycle and promotional email, site content, and internal assets
Service provider management
Budgets, forecasts
Min. 5 years marketing, loyalty, CRM, retail, ecommerce, or related experience in a fast-paced environment
Proven track record of delivering results
Solid understanding of retail economics, customer LTV, customer segmentation and targeting
E-commerce and loyalty experience are a big plus but not required
Ability to interact comfortably at all levels of the organization
Ability to prioritize, set deadlines, and meet aggressive growth goals
Solid Excel and business math