Senior Product & Marketing Manager Resume Samples
4.5
(123 votes) for
Senior Product & Marketing Manager Resume Samples
The Guide To Resume Tailoring
Guide the recruiter to the conclusion that you are the best candidate for the senior product & marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.
Craft your perfect resume by picking job responsibilities written by professional recruiters
Pick from the thousands of curated job responsibilities used by the leading companies
Tailor your resume & cover letter with wording that best fits for each job you apply
Resume Builder
Create a Resume in Minutes with Professional Resume Templates
CHOOSE THE BEST TEMPLATE
- Choose from 15 Leading Templates. No need to think about design details.
USE PRE-WRITTEN BULLET POINTS
- Select from thousands of pre-written bullet points.
SAVE YOUR DOCUMENTS IN PDF FILES
- Instantly download in PDF format or share a custom link.
VR
V Russel
Valerie
Russel
201 Kessler Shoal
New York
NY
+1 (555) 740 6994
201 Kessler Shoal
New York
NY
Phone
p
+1 (555) 740 6994
Experience
Experience
Houston, TX
Senior Product Marketing Manager, Analytics
Houston, TX
Towne LLC
Houston, TX
Senior Product Marketing Manager, Analytics
- Develop the go-to-market strategy for messaging, packaging, promoting, and selling of our products
- Create content that articulates the benefits of our products to the world
- Work closely with sales to deliver market insights that will be used as part of sales discussions
- Collaborate with Sales and Marketing Operations to develop sales tool that support the selling process targeted to your market segments
- Develop product positioning and messaging that differentiates our products with brands and agencies
- Manage research projects from start to end with both internal and external analysts
- Plan the launch of new products and releases and manage the cross-functional implementation of the plan
Dallas, TX
Senior Product Marketing Manager Prosumer NAS
Dallas, TX
Lubowitz-Gorczany
Dallas, TX
Senior Product Marketing Manager Prosumer NAS
- Work with Product Management to develop product roadmap
- Develop global launch strategy and manage execution of regional launch plans
- Oversee the translation of Marketing Messaging and Product Concept into development of product launch collateral including sales presentations, sales training materials, advertising, rich media assets, packaging, point-of-purchase displays
- Work closely with Marcom to develop and test optimal messaging and positioning
- Develop marketing plans and manage extensive global marketing budget
- Draft Marketing Messaging Documents for all new products working closely with Product Management and Marcom
- Assist global sales team in selling in and promoting
present
Los Angeles, CA
Principal, Senior Product Marketing Manager
Los Angeles, CA
Will, Lakin and Hahn
present
Los Angeles, CA
Principal, Senior Product Marketing Manager
present
- Authoring and editing compelling written and multi-media content that accurately communicates technical messages to a broader audience
- You will use your creativity to define and create compelling customer-facing materials such as videos, customer success stories and solution white papers
- Acting as the product marketing expert and evangelist for a particular engineered system solution both internally and externally
- You will promote our HCM solutions by creating presentations for our top executives, as well as presenting our solutions to customers and internal stakeholders
- Maintaining external and internal web content and social media avenues to build product awareness
- You will use social media, such as blogs, Facebook, Twitter, etc., to reach our target market
- You will maintain a keen focus on how all of your activities support the growth of our revenues and customer satisfaction
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Ball State University
Bachelor’s Degree in Business
Skills
Skills
- Define the customer segmentation and targeting approach to drive growth in eBooks
- Develop the marketing strategy, tactics and execution plan
- Conceive and execute targeted demand generation campaigns
- Develop new and innovative customer experiences to drive engagement and excitement
- Build a cadence of testing, experimenting, measuring and investing in areas that drive results
- Drive weekly and monthly business reviews focused on key metrics and activities
- Collaborate across multiple teams, including design, development and product management, to scale identified high-impact projects
- Leverage data analysis to research ambiguous problems, generate insights and identify opportunities
15 Senior Product & Marketing Manager resume templates
Read our complete resume writing guides
1
Cpbu Senior Product Marketing Manager Resume Examples & Samples
- Handle sales enablement as needed (new product introduction, change in product roadmap, etc.)
- Create sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) as required by the field
- Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process
- Create and drive innovative initiatives to drive the fast proliferation of VMware products and solutions with the field
- Help define the overall marketing strategy for all products in the CPBU
- This role would specifically focus on how our team engages with the field around producing and agreeing upon product sales numbers, enablement, and general customer feedback across the globe
- Approx. 5+ years work experience in product management, product marketing, or equivalent experience in the enterprise software technology industry
2
Senior Product Marketing Manager, Software Resume Examples & Samples
- Partner with the Global Marketing team to ensure alignment and leverage their ‘megaphone’ to deliver to market
- Create the messaging, presentations, and other assets for key industry events, executive keynotes, and other high profile, strategic deliverables
- Work with our enablement organizations to train our sales and partner organizations on a solution and outcome oriented method of selling
- Collaborate with product management and engineering teams to define a roadmap of high value solutions based on the products in our software-defined datacenter portfolio
- 3-5 years of product marketing or corporate marketing experience in a relevant technology sector
- Demonstrate aptitude in using social media channels to drive thought leadership
3
Senior Product Marketing Manager Smsp Resume Examples & Samples
- Partner Opportunity/Referral Management: Business ownership of defining and executing with engineering teams and segment stakeholders in implementing a new modern approach in how we provide a holistic Partner Opportunity Management strategy to deliver a front end that drives a common partner opportunity management experience
- Modern Partner Led Marketing Strategy and Cross Company Integration: Drive the team strategy and integrate partner led customer marketing throughout the broader modern Microsoft marketing motions to deliver partners continuous customer engagements through new marketing tools (IE: marketing automation, etc.) and deliver them through a simple, seamless online partner experience
- Unified framework: Deliver a framework that is scalable, repeatable & simplified. Ensure field is aligned so they become a true extension of the team strategy Obtain a deep understanding & become a SME on Partner needs and how we help them GTM. Identify top digital marketing & marketplace offerings that will drive the best results and quickly getting them into market while continually refining and optimizing offerings/programs with agility
- Continually analyze and track program success. Implement metrics to demonstrate ROI against investments
- Collaborate across internal boundaries across multiple BG’s, Segments and field to drive synergy and surface integration across worldwide GTM programs
- Connect outbound and inbound marketing opportunities (i.e. web, retail, etc) thru programs to integrate partner within the broader Microsoft marketing engine
- 7+ years of B2B marketing and creating & landing digital marketing programs at scale
- Innovative & Impactful Partner Marketing: Have a strong understanding of cutting edge online & social marketing techniques and apply them to partner needs. Generate fresh ideas for partner led marketing offerings and continue to develop new approaches. It’s key in this role to have great analytical skills to measure marketing impact
- Analytical: Strong ability to wrangle with the flow of data and the ability to look beyond just the numbers to see the underlying patterns and trends so it’s delivering data driven insights that are actionable for the business to move forward
- Systems & Design Mindset: Understanding of user experience to deliver a great partner experience and ability to know how to leverage different marketing systems in a mashable way through widgets, API’s, etc. If you can whip up a quick script yourself, more power to you
- Strong knowledge of Microsoft cloud technology and marketplaces
- Broad-based business and technology expertise with consulting, sales or business development experience with a track record of driving and delivering results
- Sound business acumen skills; thrive in a fast-paced, dynamic work environment. Understanding of business priorities and how modern marketing delivers business results
- Must be comfortable with complexity, and thinking on multiple levels of abstraction; demonstrates use of critical thinking techniques
- Ability to work both independently and with a team - Excel at driving a virtual team (both corporate and field) collaborating across a broad set of WW stakeholders in a manner that holds individuals accountable
- Operational discipline - very strong in planning, operations through taking an agile project management approach
- Strong Partner & Customer Focus - High energy, enthusiasm, and passion for the business
- A sense of humor and grace under pressure
4
Senior.product Marketing Manager Resume Examples & Samples
- Understanding the audience (decision makers, influencers and end-users), the problems that MSFT hardware can solve in that industry/scenario and putting together the right story that conveys our value proposition
- Driving greater awareness of and perception for MSFT hardware by these key audiences
- Building and implementing the right GTM plans through our channels to scale successfully
5
Senior Product Marketing Manager, Openstack Resume Examples & Samples
- Responsible for articulating Rackspace’s unique cloud and service offerings and capabilities that deliver value to and solve problems for the market via a broad variety of communications vehicles – e.g. Web, display advertising, social media
- Identifies and articulates the unique selling proposition to the market while evangelizing and training internal constituents. Creates and implements messaging based on market understanding generated from regular customer interaction
- High school diploma or equivalent required. Bachelor's degree in business, engineering, or marketing. MBA a plus
- Experience in product marketing, product planning, sales or strategic planning at high-tech companies
6
Senior Product Marketing Manager Student & Faculty Resume Examples & Samples
- Grow the Student and Faculty Creative Cloud business, optimizing marketing efforts from awareness through conversion to meet quarterly targets
- Lead go-to-market strategies for seasonal, promotional and product launches, including Back to School and Black Friday periods
- Work in tandem with the Campaign, agency and functional marketing teams to manage and execute online and offline campaign plans
- Drive testing plans across functional marketing channels (web, display, search, social, email), optimizing towards ROI
- Develop audience personas for student and faculty segment across GEOs, and identify product and use case priorities accordingly
- Create cut-through messaging that clearly articulates the key value propositions in a relevant way
- 5 years hands-on B2C product marketing experience. Must include experience working for at least one large enterprise technology company. Creative or education background a plus
- Track record of success working across a wide spectrum of marketing activities (advertising, social media, digital marketing, etc.) and driving marketing for a product launch
- Ability to quickly grasp product features and benefits and translate those into brief accurate, high quality deliverables like copy, images and tutorials
- Proven experience communicating and presenting data to key stakeholders and senior management
- Excellent communication skills, verbal and written
- BS/BA in Business, Marketing, Communications, or related field required. MBA preferred
7
Senior / Product Marketing Manager Resume Examples & Samples
- Manage the worldwide introduction of ground-breaking Nutanix products and solutions
- Define real-world market segmentation models, and develop optimized messaging for specific markets and audiences
- Enable sales and channel teams with high-value sales tools, including presentations, solution guides and white papers
- Support other marketing disciplines (e.g., channel marketing, AR/PR, more) with both subject matter expertise and marketing acumen
8
Senior Product Marketing Manager Rate Plans Resume Examples & Samples
- Drive clarity to processes; spearhead and drive creation of new or improved processes to achieve cost savings and/or efficiencies in support of rate plans and services. Present findings/recommendation in a professional and concise format to at least 2 levels up (VP)
- Proactively identify, escalate and seek to resolve project implementation issues that may impair the product’s Operations before changes are put into production. Proactively prioritize any post go-live issues and drive such issues to resolution (in partnership with project team, IT, and Customer Delivery)
- Independently drive/manage strategic external partners integral to the effective and efficient management of the products in the market-place and/or during project implementation
- Serve as product(s) subject matter expert internally and externally; consult on new ideas/initiatives
- With support, act as an internal Program Manager to ensure projects implemented are coordinated across teams and/or vendors
- 5+ years of proven product management exp in a wireless company
- Product focused; demonstrated ability to document processes/systems and drive clarity/efficiencies
- Technical fluency; comfortable understanding and discussing architectural concepts and systems flows
- Experience using data and metrics to back up assumptions and assertions of business value and/or process changes
- Strong bias for action; ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment; self-starter
- Excellent customer experience intuition; demonstrated success in creating innovative and user-friendly processes and/or interfaces
- Excellent communication and persuasion skills; demonstrated success building buy-in; proven ability to partner with large vendors/partners; comfortable and polished in presenting materials to at least 1 level above this position (Director/VP)
- ·Wireless industry experience
- ·Strategic aptitude
- Analytical and quantitative skills; bias towards data-based decision making
- ·Knowledge of T-Mobile systems and applications is highly desirable. Experience in using SAP, Samson CSM, QuikView, HSO, TMAG, EIP, POS, TOM, BOSS/COP, and TStar will be valuable in this role
- At least 18 years of age
- Legally authorized to work in the United States
- Pre-employment background screen
9
Senior Product Marketing Manager, Cloudpath Resume Examples & Samples
- Drives go to market for Ruckus Wireless Enterprise products and vertical solutions
- Creates messaging and positioning for products and solutions
- Develops business strategies, market planning, oversees market research
- Delivers field, customer and channel facing content
- Develops focused, segment based strategies for product and solution success
- Delivers sales training, partner training for products as needed
- Develops and delivers webinars, seminars, white papers, success stories
- Leads new product introduction activities – recommends and delivers content BOM for successful product launches
10
Senior Product Marketing Manager, Circuits Resume Examples & Samples
- Experience, knowledge and passion for the circuits industry
- Experience in the day-to-day mechanics of marketing (see above)
- Ability to roll up their sleeves to get the job done
- Ability to remain flexible and work independently
- If located remotely from San Francisco office, ability to travel to SF somewhat frequently
11
Senior Product Marketing Manager Yume for Publishers Resume Examples & Samples
- Market Research. Stay on top of ad tech, media, and general technology trends; translate them into POVs, share with product and business teams, devise ways to assimilate trends internally
- Thought Leadership. Drive continued thought leadership as a YuMe advocate with pitches and messaging for tradeshow speaking and sponsorship, blog posts, webinars. Represent YuMe at industry associations
- Competitive Analysis. Perform continual assessment of competitive landscape, develop and refine competitive positioning
- Market Requirements. Develop strong business cases for new products initiatives with detailed market requirement documents (MRDs) and handoff to product management
- Go-To-Market. Craft detailed launch plans including messaging, pitch, packaging, pricing. Collaborate with corporate marketing on launching to press, analysts, customers, prospects
- Product & Sales Collateral. Author product datasheets, website copy, whitepapers, product demonstrations and videos articulating use cases and business benefits
- Sales Empowerment. Conduct continual training of sales team with help of a variety of sales tools: PowerPoint development, pitches, product fact sheets, training material and cases studies
- Product Adoption. Define, refine, and monitor product KPIs. Work with account and product management teams to help increase product adoption
- At least 6-8 years of professional experience, some startup experience preferred
- At least 3 years of product marketing experience with supply side platforms (SSP), digital publishing, and/or content monetization platforms
- At least 3 years of experience working closely with sales and business development teams
- Must have passion for digital media, streaming video, branding, advertising, TV and mobile/CTV apps
- Working knowledge of how digital video advertising is transacted from both advertisers’ and publishers’ perspectives, also a strong grasp of ad serving and yield management technologies
- Exceptional writing, presentation, communication, and public speaking skills
- Strong ability to synthesize technical features into easy-to-understand business benefits
- Analytical, results and detail-oriented professional who can operate at both strategic and tactical levels
- Ideal candidate is someone who takes initiative, hates to lose for any reason, and drives projects to completion with minimal supervision
- Proven ability to form relationships and work with cross functional teams
- BA/BS degree. MBA preferred
12
Senior Product Marketing Manager, Publishers Resume Examples & Samples
- Develop deep understanding of market needs by customer segments through primary and secondary research in coordination with internal researchers, key publishers and BD sales teams
- Maintain intimate knowledge of the ad tech landscape and competitive SDK solutions for publishers
- Identify market opportunities, build data-driven marketing strategies, and develop business cases for products and/or partners
- Work closely with product management to support the needs of the publisher services and BD sales teams
- Collaborate with pricing/yield, partnership and finance teams to get the job done
- Create MRDs that detail marketing requirements for new/enhanced solutions for target customers, including validation of YuMe solution concept with select customers and/or partners
- Develop product positioning and implement GTM strategy and launch plan for new solution launches and enhancements; train and enable BD sales teams
- Enable BD sales through development of sales tool kits and continual training
- Develop beta program with PMs and research team, identify target clients, run program, and document success metrics and customer reference
- Collaborate with corporate marketing to identify programs for lead gen and lead nurturing, supporting execution of programs and handing off leads to sales
- Define, refine, and monitor product KPIs. Work with account and product management to increase product adoption and usage rates
- Provide thought leadership on market trends, competitive dynamics and YuMe positions on industry changing and market issues
- Represent YuMe at industry associations and trade events, e.g. IAB, for relevant topics
- BS degree. MBA preferred
- 8+ years of experience in software product marketing / product management
- 5+ years in digital advertising /ad tech / video technology / ad agency space
- Results-oriented, go getter who can operate at both strategic and tactical levels
- Ideal candidate is someone who takes initiative, pays attention to detail, and drives projects to completion with minimal supervision
- Knowledge of ad tech landscape and basic understanding of programmatic, APIs, SDK, HTML, JavaScript, VAST/VPAID/MRAID
- Exceptional writing, communication, and public speaking skills
- Uncanny ability to synthesize technical features into easy-to-understand business benefits
- Structured and strategic thinker who is data-driven
- Proven ability to form relationships and lead cross functional teams
13
Senior Product Marketing Manager, Pulmonology Resume Examples & Samples
- Quickly develop strong understanding of HCP needs and how they define the current treatment paradigm
- Develop marketing programs and initiatives targeted to influence Health care providers including but not limited to sales force materials, national and local congress and exhibit presence, and website content
- Define areas of improvement and recommendations on activities that should be performed differently in our chosen segment and measure the return on investment
- Partner with management to build a compelling business plan and define the budget required to deliver against the plan
- Involve key stakeholders in every step of the planning process to ensure strong pull through
- Lead execution of tactical plan and deliver programs on time and on budget
- Partner well with the Sales Director, managers and their respective teams
- Commissions and oversees primary market research projects as needed
- Develops programs and tools for optimal sales force effectiveness
- Ensures 100% compliance with GPP’s and establishes appropriate metrics to measure success
- Ensures quarterly budget management within pre-specified variations
- 5-7 years of commercial experience, with experience in pharmaceutical product marketing
- Experience in rare disease / specialty pharmaceutical promotion
- Successful pharmaceutical sales experience (sales management a plus)
- Pulmonology experience
- Proven accomplishment of contributing to and identifying a high performing team
- Aptitude for leading brand strategy and product positioning process
- Skilled at leading HCP marketing (lifecycle management and payer marketing a plus)
- Practiced at managing agencies
- Talent for engaging with Key Opinion Leaders
- Skilled at successfully navigating medical, legal, and regulatory review process
- Strong ability to lead large cross functional projects
- Collaborative and works effectively in a team environment
- Highly skilled at reading others and knowing how to proceed appropriately
- Open to feedback and the opinion / recommendations others
14
Principal, Senior Product Marketing Manager Resume Examples & Samples
- Above all, you will create content, position and differentiate Oracle’s HCM products to the market. You must be able to clearly articulate the product’s value proposition to customers, taking into account the context of the market, trends, a do-nothing alternative and competition. The value proposition must be compelling and supported by facts and details
- You will thoughtfully analyze our current market position and recommend ways to boost our market share, considering such things as customer segmentation, industry segmentation and product TCO/ROI
- You will promote our HCM solutions by creating presentations for our top executives, as well as presenting our solutions to customers and internal stakeholders
- You will use your creativity to define and create compelling customer-facing materials such as videos, customer success stories and solution white papers
- You will be the expert in your product area, and will be expected to provide guidance to others
- You will maintain a keen focus on how all of your activities support the growth of our revenues and customer satisfaction
- Minimum of 8+ years product marketing and/or solution marketing experience
- Proven positioning and messaging skills
- Experience writing compelling, high quality documents and presentations on short time lines. You must be a good writer and good story-teller
- Motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment
- Deep knowledge of the Human Capital Management products, market and competitors
15
Senior Product Marketing Manager Amazon Prime Now Resume Examples & Samples
- Conceptualize, build, and execute multi-channel acquisition marketing plans for Prime Now, including creative development, targeting segmentation, and performance analysis
- Deeply understand and articulate the target customer for Prime Now; obsessively understand new and competitive products, trends, and opportunities
- Drive mass media execution for the team, including brand and acquisition messaging across OOH, radio and TV
- Partner with regional City Leaders to ensure effective activation of ongoing acquisition at the city level
- Facilitate expansion of Prime Now in new markets, driving and evolving a comprehensive launch marketing playbook of best practices to be leveraged broadly
- Has demonstrated an ability to achieve exceptional results with limited marketing budget
- Deep understanding of the online advertising landscape and key competitor’s strengths and weaknesses
16
Senior Product Marketing Manager, Subsidiary Resume Examples & Samples
- Own the quarterly development, management and tracking of the EPG Office Priority Plan, working with stakeholders across the M&O and the field to identify the sales and marketing strategy to achieve our goals and to plan the tactics and spend. Manage a $2M annual marketing budget and additional investments for program spend
- Field/Sales Engagement: Be the primary point of contact for the EPG STU Managers and Sales specialist teams. Provide the right product/messaging readiness and sales guidance, and solicit feedback on areas of improvement
- Identify and quantify growth opportunities in EPG and develop sales guidance and marketing programs that help capitalize on the opportunities. Develop and execute programs that will support the sales team in accelerating sales, with focus on moving customers to the Cloud (Dark to Cloud) and in driving our advanced workloads (E5)
- Marketing execution: Collaborate with the segment marketing and CMO teams to develop and land the right mix of marketing programs and activities to help achieve growth targets
- Own the Segmentation, Targeting and Positioning for EPG Accounts to inform marketing execution and ensure high ROI of targeted efforts
- Analyzing backward looking business performance in the EPG segment for revenue across Office 365, E5, and on prem Office products
- Develop and maintain strong connection with WW ASM team and counterparts in other subsidiaries to share insights and best practices on growing the cloud services business
- Consistently track performance and key business blockers, and build recommendations to resolve blockers
- Ability to view a business holistically end-to-end across Marketing and Sales
- A passion for technology and the ability to clearly articulate solutions in a business and customer-centric manner; knowledge of Office Value proposition and business preferred
- Exceptionally strong communication & interpersonal skills; experience presenting to senior leaders
- Ability to handle and thrive in ambiguous business situations
- Strong analytical skills to analyze business performance, identify market opportunity and develop useful insights from data
- This role is based in the Redmond/Bellevue WA area and will require some domestic travel
17
Principal, Senior Product Marketing Manager Resume Examples & Samples
- Authoring and editing compelling written and multi-media content that accurately communicates technical messages to a broader audience
- Acting as the product marketing expert and evangelist for a particular engineered system solution both internally and externally
- Strong knowledge of the end-to-end cloud services go-to-market processes including segmentation, targeting, demand generation, sales engagement (enterprise and volume), consumption, and optimization
- Capable of producing compelling, high quality documents and presentations on short timelines
- Self-motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment
18
Senior Product Marketing Manager For-emc OEM Business Resume Examples & Samples
- Develop, manage and own product marketing relationships with key Dell-EMC at both the HQ and GEO level
- Work with Nutanix executive management team and OEM partners to create co-marketing plans
- Establish joint value proposition and marketing messages for strategic partners
- Execute marketing plans working with worldwide Nutanix marketing and sales teams
- Create innovative marketing collateral, sales tools and sales training content to drive worldwide awareness and demand for Nutanix solutions fulfilled by OEM partners
- Adapt Nutanix programs, content and activities for OEM partner consumption and leverage
- Set and monitor key marketing metrics to ensure mutual business success
19
Senior Product Marketing Manager Prosumer NAS Resume Examples & Samples
- Draft Marketing Messaging Documents for all new products working closely with Product Management and Marcom
- Work closely with Marcom to develop and test optimal messaging and positioning
- Brief internal and external agencies on marketing positioning and messaging
- Global Product Go-to-market
- Develop marketing plans and manage extensive global marketing budget
- Oversee the translation of Marketing Messaging and Product Concept into development of product launch collateral including sales presentations, sales training materials, advertising, rich media assets, packaging, point-of-purchase displays
- Develop global launch strategy and manage execution of regional launch plans
- Oversee global launch execution
- Business Management
- Set quarterly and longer term business targets
- Forecast future sell through for the line and for new product launches
- Monitor ongoing sell through at a detailed level, managing exceptions to plan
- Monitor and report global market share
20
Senior Product Marketing Manager Prime Exclusive Phones Resume Examples & Samples
- Ideate, develop, and execute marketing strategies and plans for new product launches, sales-driving initiatives, and post-purchase engagement in the US market segment
- Drive cross-functional go-to-market discussions and actions through launch
- Use data to ensure the voice of the customer is present in product and marketing decisions, and measure channel and sales effectiveness
- Work with the research and business intelligence teams to develop consumer insights that inform marketing plans, as well as test the effectiveness of marketing activities
- Lead strategy and prioritization with our CRM team to drive higher customer engagement and satisfaction post-purchase
- Bachelor’s degree in Business, Marketing, Communications, Math/Statistics or related field required
- Masters Degree in a related field
- Launch management and cross-functional alignment and integration
21
Senior Product Marketing Manager Prime Exclusive Phones Resume Examples & Samples
- Collaborate to develop and manage execution of marketing strategies and plans for new product launches and post-purchase engagement
- Serve as a primary POC for strategic marketing discussions with external partners
- Use data to ensure the voice of the customer is present in product and marketing decisions, and to develop and drive post-purchase engagement strategy
- 5+ years experience preferred in Business, Marketing, Communications or related field
- Experience with co-marketing, partner marketing, go-to-market strategies, and customer engagement/CRM
- Mobile industry experience not required
- Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions
- Strengths in problem solving, issue-resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask
22
Senior Product Marketing Manager EC Spot Resume Examples & Samples
- Own the development of all value propositions, core content, marketing, and go-to-market strategies for Amazon EC2 Spot
- A Bachelors degree in marketing, business, technology, or relevant field of study such as computer science
- Experience with large-scale, dynamic workloads such as big data Hadoop/Spark clusters, financial modeling, scientific computing, visual effects/rendering, and geospatial analysis
- Deep knowledge of key content delivery and application performance technologies
23
Senior Product Marketing Manager Connected Offerings Manager Resume Examples & Samples
- Manage the entire product life cycle from strategic planning to tactical activities
- Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
- Innovate along with leading software companies to shape the future of home offerings
- Identify unmet user needs for connected home
- Work with internal and external stakeholders to address key use cases
- Engage Customers, Engineering, UX, Business Development, and Marketing to bring to market those solutions
- Be the expert on connected home market trends and competition
- Gather and document detailed solution’s software services requirements and prioritize features based on customer needs and expectations
- Integrate market research, usability studies, and product benchmarking results into the product requirements to ensure products are fully competitive and satisfy customer needs
- Work with our business development and engineering teams to develop product concepts, coordinate product schedules, and deliver world-class products
- Establish business processes and policies as well as metrics and indicators for success
- Measure and analyze existing products and business models for opportunities to innovate and improve, providing additional benefits to customers
- Drive product launches including working with public relations team, executives, and other product management team members
- Proactively identify and resolve strategic issues that may impair the team’s ability to meet strategic, financial, and technical goals
- Travel 25% (Domestic & International)
- Bachelor's degree in Computer Science, Engineering or a related technical discipline
- 2 years + experience managing teams, building processes, project management, and release schedules
- 3 years + work experience in internet or device-related technical product management
- Ability to successfully lead and communicate with a cross-functional team as well as engage directly with our customers in the field domestically and internationally
- Experience working with connected home devices/ Internet of Things (IoT)
- Experience with software applications, cloud computing, mobile apps and development tools
24
Senior Product Marketing Manager Threat Intelligence Resume Examples & Samples
- Product evangelism and technical marketing: Evangelizing our strategy and intelligence to analysts and customers at key industry events
- Work with our intelligence teams to create market-leading threat intelligence content including briefs, videos and blog commentary
- Provide expert commentary and technical marketing support for key initiatives including PR and media outreach, proof-of-concepts, SE demo environments,
- Field Enablement and content creation for campaigns: Developing technical presentations, whitepapers, product guides, videos, and technical briefs that enable the demand generation team to drive the product into market and the sales teams to sell effectively
- Drive go-to-market planning and execution for threat intelligence solutions and product families in support of awareness and revenue growth objectives
- Evangelize vision, architecture and overall strategy for our Intelligence solutions and insight into DDoS and Advanced Threat trends
- Bachelor’s degree or equivalent experience in Computer Science or Engineering
- 6-10 years of direct Product Marketing or Management experience, Solutions Architect , Systems Engineer or Threat Intelligence Analyst
- Hands-on working knowledge of multiple threat intelligence services in the market
- Strong domain expertise in network security and threat intelligence (Technical enablement experience desired)
- Ability to be an evangelist at speaking events and with media
25
Region B.senior Product Marketing Manager Resume Examples & Samples
- Partner with business and product stakeholders to define Go-to-Market strategies for Domain products
- Enhance and refine go-to-market strategies through a strong understanding of industry trends, competitive dynamics and customer needs
- Define and implement overall marketing strategy and plans for growth product initiatives
- Partner closely with product, digital marketing, corporate communications, and regional marketing and sales teams to execute strategies, plans and campaigns
- Partner with regional marketing teams to develop channel programs, which include price promotions and co-marketing campaigns
- Develop compelling content to tell our stories through blogs, social, PR, and website
- Work effectively in a heavily cross-functional, fast-paced environment, working across our internal stakeholders and with external agencies
- 8+ years of experience in a marketing or product role, at least 2-3 of which have been at a B2B Internet or product-driven company
26
Senior Product Marketing Manager, Itero Resume Examples & Samples
- Develop and maintain intimate knowledge of clinical techniques, scanning techniques and workflows that relate to the use of the iTero system by the general dentist, hygienist, orthodontist and laboratory
- Gather customer needs and business objectives to define impactful product and software features and support with business cases
- Work with cross-functional teams during the development process to make tradeoffs and achieve project milestones
- Partner with the Regional Marketing to facilitate seamless handoffs between teams for product launches and commercialization activities and to ensure strategic alignment on positioning, key claims and marketing strategy and to develop a global launch campaign
- Lead the commercialization in collaboration with Regional Marketing to ensure strategic alignment on positioning, key claims and marketing strategy and develop a global launch campaign
- Lifecycle Management: Monitoring in-market feature performance, identifying post-launch improvements
- Provide ongoing marketing support to “run the business” needs including coordination with customer support, finance and operations, lead generation, media planning, website maintenance, and other activities as assigned to ensure the daily needs of customers and the business are met
- Ensures the effective fulfillment of objectives and deadlines assigned to the group
- Participate in proactive team efforts to achieve departmental and company goals
- Other duties may be assigned
- No direct supervisory responsibility at the present time
- Extensive knowledge of the dental practice environment including clinical techniques, workflows and interactions in dental and orthodontic practices
- Knowledge of the dental manufacturer landscape
- Strong project management skills & ability to demonstrate leadership
- Strong analytical skills for business analysis
- Ability to work with individuals at all levels in an organization
- Strong Communicational skills (writing, oral, & presentation)
- Strong marketing commercialization and creative skills
- Manages execution of and prioritize multiple tasks
- Shows initiative, takes action, & maintains ownership
- Understands cost/benefit relationships
- Thinks strategically and uses sound judgment
- Focuses on customer needs to deliver a high customer experience in all aspects of the job
- 5-7 years of dental marketing or related experience, with an emphasis on taking products from development through to commercialization is required
- Preferred - 7 or more years of experience in product development and marketing professional dental products to orthodontist, general practitioners, hygienists and/or dental laboratories
- BS or BA required, MBA a plus
- Work Environment: The noise level and temperature in the work environment is usually moderate
27
Senior Product Marketing Manager Sabre Red Apps Resume Examples & Samples
- Develop product positioning and messaging that promotes the benefits of our Red App products to our customers (Agencies)
- Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools to support the selling process of your products
- Market intelligence – be the expert on our customers, how they use our Apps and their buying experience
- Conduct market research, customer surveys, data analytics and other sources to understand customer needs and identify new opportunities in order to inform decision making
- Product adoption – develop the strategy and manage the marketing programs to drive demand for your products
- Work closely with internal teams (Global Operations, Technology, Sales and Product Marketing) to drive product awareness and adoption
- Work closely with leadership team to understand Sabre Travel Marketplace capabilities and be able to clearly articulate them to all levels of the organization
- Contribute to the Red App Centre product roadmap
- Contributes to the creation of business cases to support investment
- Willingness to put yourself in the place of customers and understand their business model and what market factors drive their business strategy
- Dedication and perseverance to learn Sabre’s point-of-sale products and create customer facing documentation
- Strong communication and presentation skills required with the ability to communicate technical concepts to nontechnical audiences (sales, customers, executives)
- Travel or agency experience preferred but not critical
- ECommerce marketing experience desirable but not critical
- 3+ years of Product marketing experience required
28
Senior Product Marketing Manager, Surface Resume Examples & Samples
- Own for Surface the strategy and execution around the launch of new products across Microsoft Stores Bricks & Mortar and Online Stores through close partnership with Microsoft Stores teams
- Manage, allocate and optimize the Surface budget around driving Flagship experiences and world class premium identity
- Develop and execute premium experiences across Microsoft Store around Service, Care and general customer delight
- Drive Surface brand credentials with the right partnerships, experiences and execution
- Optimize the Surface business in Microsoft Stores through being a best in class business partner to the marketing, experience, strategy & research functions in Microsoft Store
- Optimize the Surface business through a smart business approach to launches and seasonal campaigns setting clear KPI and ensuring alignment and execution from Stores
- Be the lead for SMB experience execution throughout Microsoft Stores for Surface working closely with the Surface Commercial SMB lead
- Drive growth in the key strategic markets of China & Japan through understanding the market needs and driving the right actions that will allow these markets to thrive
29
Senior Product Marketing Manager, Robotics Resume Examples & Samples
- Be the subject matter expert for Pega Robotics
- Create, publish and maintain informative and highly-technical content
- Create, review and deliver product demonstrations to effectively differentiate the product offering
- Generate market awareness and provide direct support for sales opportunities
- Participate in analyst relations activities, including attending and presenting at key analyst events
- Conduct market analysis to identify key opportunities and threats
- Measure and manage impact of marketing activity on the customer lifecycle, bookings and revenue
- Bachelor’s degree required, MBA/MS preferred
- 7-10 years of professional experience, with 5+ years in product marketing /product management (background in Analytics and Data Science a plus)
- Ability to work effectively and collaborate with internal cross-functional teams and external customers to drive results
- Experience communicating with sales teams, customers, prospects, analysts, and internal management
- Strong analytical skills, an attention to detail, and an overall “can-do” attitude
30
Senior Product Marketing Manager Amazon RDS Resume Examples & Samples
- Own the development of all value propositions, core content, marketing, and go-to-market strategies for Amazon RDS
- Own Website content and 3rd party Social Media content
- · 7+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product marketing/management
- · A Bachelors degree in marketing, business, technology, or relevant field of study such as computer science
- · Demonstrated track record in crafting compelling positioning and marketing content
- · A bias for action for developing marketing assets (product videos, web content)
- · Demonstrated ability in launching and growing innovative technology products
- · A career path that demonstrates increasing levels of responsibility and a knack for driving and/or being associated with benchmark industry products/services
- · Deep knowledge of key relational database technologies
- MBA and/or computer science, engineering degree
- Experience with launching new and disruptive services
31
Senior Product & Marketing Manager Resume Examples & Samples
- Define the customer segmentation and targeting approach to drive growth in eBooks
- Develop the marketing strategy, tactics and execution plan
- Conceive and execute targeted demand generation campaigns
- Develop new and innovative customer experiences to drive engagement and excitement
- Build a cadence of testing, experimenting, measuring and investing in areas that drive results
- Drive weekly and monthly business reviews focused on key metrics and activities
- Collaborate across multiple teams, including design, development and product management, to scale identified high-impact projects
- Leverage data analysis to research ambiguous problems, generate insights and identify opportunities
- Bachelor’s degree in business, engineering, marketing or related field
- 5+ years of relevant work experience in product management, marketing or financial analysis
- MBA or related Masters
- Ability to operate in a fast-paced, ambiguous environment and manage multiple competing priorities
- Demonstrated track record of cultivating strong working relationships and driving collaboration across multiple business and technical teams
- Ability to operate simultaneously and effectively in both tactical and strategic modes, with strong attention to detail
- Publishing or internet/e-commerce experience
32
Unassigned Senior Product & Marketing Manager Resume Examples & Samples
- College degree or equivalent work experience preferred
- 3-5 years of retail management experience preferred
- Ability to maneuver around sales floor, stock room, works with and around cleaning chemicals, and lift/carry up to 50 lbs
33
Senior.product Marketing Manager Resume Examples & Samples
- Work with the sales and business planning teams to forecast revenue and drive to financial targets for the product line
- Support business plan activities, develop and present business cases for new product development
- Develop and deliver training to the sales and FAE teams
- Requires 7+ years of experience with at least 3 years as an Applications or Design Engineer
34
Senior Product Marketing Manager, Workflow Resume Examples & Samples
- Develop plans to achieve our business goals including customer adoption and financial goals
- Define, communicate and execute the go-to-market strategy for Box Relay, including a clear definition of the target customer segments, prioritization, and approach
- Coordinate and align with joint development partner on key go-to-market decisions (like pricing, freemium model, etc)
- Become a subject matter expert on the audience, product, competitors and market trends related to workflow
- Manage and execute the launch of new features and related products and manage the cross-functional implementation of the product launch plan
- Engage directly with prospects and customers to learn about their workflow needs and educate them about Box Relay and other automation capabilities
- 5+ years of relevant experience with focus on enterprise products and customers
- Highly-proactive, self-starter capable of effectively managing several projects and ruthless prioritization
- High EQ with a good sense of humor and ability to positively influence others
- Previous experience with enterprise software solutions is preferred
35
Mkp-senior Product Marketing Manager Resume Examples & Samples
- Own and drive strategic marketing initiatives
- Act as primary storyteller and evangelist for the solutions we cover
- Develop solutions positioning and messaging that differentiates us in the market
- Creation of original thought leadership content that successfully elevates the Genesys brand, highlighting industry trends, innovative tech, best-practices, and CX stories that establish trust and authority in our brand
- Contribute to creation of Customer Success stories
36
Senior Product Marketing Manager EC Resume Examples & Samples
- Own the development of all value propositions, core content, marketing, and go-to-market strategies for Amazon EC2
- 3+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product management
- 4 years Experience with IT infrastructure or datacenter technologies
- Demonstrated track record in crafting compelling positioning and marketing content
- BA with a background computer science, engineering, technology background
37
Global Traveler Senior Product Marketing Manager Resume Examples & Samples
- 7+ years internet, travel or ecommerce experience, preferably in an international or global capacity
- 4+ years of product marketing or outbound marketing experience, preferably B2C, including creating, testing and amplifying product positioning and messages; developing and executing go-to-market strategies; and/or customer segmentation and targeting
- Exceptional communication and interpersonal skills with the ability to listen effectively, socialize ideas across functions, and articulate the vision, both internally and externally
- Track record of working in close partnership and developing strong relationships with product management, marketing and UX teams
- Experience driving engagement and adoption of new online features
- Experience partnering with Customer Support teams to become a customer expert and advocate
- Experience working in global, matrixed organization
- Strong analytical, organizational and project management skills
38
Global Senior Product Marketing Manager Resume Examples & Samples
- Drive go-to-market process (PMM Model from Sirius Decisions) – incl. own deliverables and actions owned by product marketing
- Contribute to sales enablement strategy, with product and market related sales training and coaching
- Conduct market, competitive & business intelligence (research and reporting)
- Understand conceptually all functionality of SimCorp Dimension within the area of responsibility
- Collect relevant market and business intelligence from clients, prospects and influencers and transfer the knowledge into creative sales, marketing and communication concepts
- Prepare marketing collateral and other marketing and communication material
- Contribute to product marketing strategy development and deployment
- Participate in relevant product unit activities, the organs responsible for product roadmap and go-to-market approach, and contribute with input for product development strategy
- Develop and execute global product marketing and industry campaign activities
- Initiate and contribute to PR activities and events
- The candidate should expect approximately 10-20 days of travel annually
- A minimum of 5 years’ strategic/tactical product marketing/pre-sales experience
- A minimum of 5 years’ experience from the financial software industry
- A background in the investment management industry (strategic or tactical level), or as a former management consultant working with investment management clients, but other backgrounds could be interesting as well
- Alternatively, financial services and in particular insurance, pension, fund or asset management industry education or experience would be an advantage
- Excellent and demonstrable project management skills
- Experience from an international organisation
- Excellent verbal and written communication skills in English is a prerequisite
- Experience working with SimCorp Dimension would be a definite advantage, but not a requirement
- A Masters degree as a minimum
39
Senior Product Marketing Manager, Jira Resume Examples & Samples
- Understand the market problems and identify market opportunities to drive growth
- Use customer and competitive research to influence product strategy and drive effective messaging
- Work closely with Product Management to shape product strategy and develop the go to market vision for your product
- Implement improvements to accelerate conversion rates at each stage of the sales funnel
- Build and execute campaigns from the bottom up (identify goals, risks, audience, messages, and tactics)
- Drive marketing qualified leads through campaign activities to targeted customers
- Generate high quality content for customers, evaluators, advocates and channel partners including emails, blogs, webinar content, uses cases / customer stories, and more
- Develop go-to-market strategies for DevOps and agile practices
40
Senior Product Marketing Manager Cybersecurity Solutions Resume Examples & Samples
- Responsible for product line profitability. Analyzes and defines market, including competitive analysis and definition of product functionality
- Develops short and long term marketing plans and conducts marketing forecasting activities
- Oversees market research, monitors competitive activity and market share, and identifies customer needs
- Analyzes options and establishes pricing strategies
- Confers with engineering, manufacturing, and sales to develop new products or enhance existing product(s) or product line(s)
- Consults and advises regarding marketing management in support of the full life-cycle
- Strong written, verbal and oral presentation skills
- Proficiency in PowerPoint, Excel, Word and other standard office computer applications
- Six or more years experience in product lifecycle management
- Experience in wireless services, data, and / or high tech industry--messaging experience
41
Senior Product Marketing Manager Directv Digital Resume Examples & Samples
- Collaborate with strategy, marketing, data and analytics teams to develop multi-channel initiatives to enhance constituent engagement, acquisition efforts and improve DTVSports/ Play/ OTT Platform results
- Manage digital acquisition efforts including but not limited to SEM, online display and remarketing and loyalty programs. Recommend and oversee media spends
- Serve as key relationship manager for digital agency partners for paid search and display marketing. Oversee implementation of tactics in alignment with the strategic plan
- Responsible for digital technology innovation, process, infrastructure and analytics for partners and clients. Commitment and discipline towards testing to enhance constituent experience and results
- Analyze results of digital marketing efforts and refine strategies based on results
- Lead clients in developing an integrated digital experience across all platforms to improve experience, marketing effectiveness and fundraising results
- Serve as primary stakeholder in tracking and managing digital direct response privacy legislation and best practices to inform client programs
- Team lead on digital best practices for engagement and Digital Product Marketing. Continually researches new developments in the digital industry and provides agency POV. Provides training for strategy and services teams on digital advancements
- Represents DTVLATAM digital capabilities in ad sales efforts around the platform
- Supervise the digital team and provide development and professional growth opportunities
42
Region B.senior Product Marketing Manager Resume Examples & Samples
- Product
- Go-to-Market planning and execution experience
- 10+ years of experience in product marketing and brand marketing role, at least 4-6 of which have been at a B2B Internet or product-driven company
- Bachelor’s/Master’s degree (MBA) or equivalent experience required
- Proven results in leveraging customer and market insights to define go-to-market strategies
- Experience managing and developing a team of marketing professionals
- Strategic, analytical and creative thinker
- Must be an excellent writer and a great communicator
43
Senior Product Marketing Manager, Remington Resume Examples & Samples
- Bachelor degree in Marketing or related field or 5 plus years of experience in a similar role
- The ideal candidate will have 5-10 years of progressive leadership experience in product marketing
- Expert in Microsoft Office products including but not limited to, Power Point, Excel, Word, Outlook
44
Senior Product Marketing Manager, Outbound Resume Examples & Samples
- Drive field enablement, digital marketing, campaigns, and events for Cloud Native Apps solutions
- Partner closely with product groups, demand gen teams, sales, partner teams to ensure product messaging, content marketing, field enablement are delivering pipeline & conversion
- Engage with customers & sales; be the customer advocate within Cloud Native Applications/VMware
- Support sales and marketing in terms of positioning and pricing
- Develop and deliver presentations on Cloud Native/VMware and associated technologies, methodologies, and related topics, e.g. cloud computing, containers, orchestration, DevOps, and CI/CD
- Own and drive VMware Cloud Native Apps presence at select industry trade shows, conferences, webinars, and other events to grow market awareness
- Develop and support Cloud Native Apps overall social media presence, sites, contribute media articles, blogs, to drive user awareness and engagement with solutions
- Provide market research and competitive analysis to progress our product and technology strategy
- 3+ years of cloud computing experience with AWS, Azure, or GCP
45
Senior Product Marketing Manager, Itero Resume Examples & Samples
- High growth, fast-paced digital health company
- Working in a truly global environment, with offices around the world
- Exciting and challenging projects that change today’s standard of care
- Great personal development opportunities
- Flexible hours – focused on achievement, not hours
46
Senior Product Marketing Manager, Analytics Resume Examples & Samples
- Be a go-to product marketing expert on data analytics technologies, with expertise in frameworks and applications like deep learning, Hadoop, Spark, and Elastic
- Channel the voice of the customer- understand the pain points and aspirations of heads of engineering and data science personas
- Create, define and own the content machine for product messaging and positioning. Apply your expertise to all forms of collateral: data sheets, slides, web content, white papers, videos, blogs, etc
- Develop sales enablement strategies with clear line of sight to revenue
- Show your creative flair with infographics, powerpoint, and visual representation of messages. Create the ‘aha’ moment for your audience
47
Senior Product Marketing Manager Platformlocation Resume Examples & Samples
- Developing compelling and differentiating positioning working with product management and executives
- Communicating the value proposition of platform, and how the products and services integrate together to sales & channel and developing collateral and other sales toolkits to support the sales process
- Driving product launches across different teams
- Gathering market intelligence on our prospects, their buying criteria; being the expert on our competition and how to win against them
- Working with core marketing teams to develop the strategy and programs to drive demand and enable the sales funnel
- Working with sales & channel partners to help them succeed with FireEye
