Product Marketing Resume Samples

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S Brekke

Sophia

Brekke

5017 Antonetta Curve

Boston

+1 (555) 660 3647

5017 Antonetta Curve

Boston

Phone

p +1 (555) 660 3647

Experience Experience

Dallas, TX

Product Marketing

Dallas, TX

Ritchie and Sons

Dallas, TX

Product Marketing

Developing and managing digital campaigns across channels including all email marketing, paid search and owned social media
To closely work with the Marketing technology team to send out mass emails to Index clients using mass mailing and marketing automation tool Pardot
Writing/developing content and marketing materials to support new Index launches/key events and ensure all activity is in line with brand guidelines
Effectively sourcing, securing, and publishing customer success stories in all forms with the right mix of product, industry and/or solutions
Managing every stage of the co-marketing lifecycle in an organized fashion, making the engagement as easy for the customer as possible
Work with the partner organizations for support and ongoing development coordinating change requests and tracking progress
Developing Metrics and managing overall data points for the marketing team

Houston, TX

Product Marketing Engineer

Houston, TX

Lubowitz-Oberbrunner

Houston, TX

Product Marketing Engineer

Provide on-demand assistance to VMware product managers, sales teams and partners in competitive situations
Support the development of a company-wide go-to-market plan, working with all departments to execute
Demand generation – develop the strategy and manage the marketing programs that drive demand for your products, solutions and services
Create a quarterly Launch Plan for high value products and work with Field Team to ensure a successful launch
Build and execute the strategy to improve web traffic growth on NXP portal
Develop and execute New Product launch plan, to accelerate market awareness and acceptances
Support sample and application support requests. Work with Product Manager and assign resource priorities

present

Philadelphia, PA

Director of Product Marketing

Philadelphia, PA

Sporer, Moen and Mills

present

Philadelphia, PA

Director of Product Marketing

present

Work collaboratively with marketing, analyst relations, product management, and sales engineering to develop & manage product launches and roll-out activities
Partner with Product Management leadership to define annual and quarterly roadmap and own the development and management of annual budget
Develop the competitive positioning for the product portfolio by using competitive analysis and input from product marketing and product management managers
Work cross functionally and collaboratively with Bloom’s sales, product development, business development and finance teams
Prioritize, develop and execute market entry strategies
Develops team members, inspires and motivates others to high performance
Develop and manage marketing budgets

Education Education

Bachelor’s Degree in Marketing

University of Cincinnati

Bachelor’s Degree in Marketing

Skills Skills

Excellent verbal and written communication skills, extremely strong attention to detail
Strong time management skills, more specifically the ability to prioritize and meet deadlines
Strong L2-L3 networking knowledge, sufficient enough to understand customer solutions, topologies and interaction with higher networking layers
Demonstrated ability to present to leadership-overall strong presentation skills
Work with teams to understand tasks and deliverables that are essential for launch and drive delivery of those tasks and deliverables
Basic knowledge for electric and electronics engineering
Knowledge of ERP/EPM and/or Cloud (Analytics, Big Data, IoT, Mobile) products, market and competitors
Demonstrated ability to work across cross-functional teams to achieve business objectives
Excellent verbal, written, visual/presentation skills
Ability to think strategically with tactical execution

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GPM Product Marketing Specialists Resume Examples & Samples

Minimum of 2-3 years of experience in a marketing communications or production role
Basic knowledge of business desktop applications, intermediate/advanced knowledge of PowerPoint a plus
Experience in adhering to schedules, multi-tasking, project management, attention to detail, organization of materials and cooperating with team members
Bachelor’s degree, preferably with a major in economics, business, marketing or liberal arts
Works under very general supervision; work is reviewed for accuracy
Comfortable with a virtual team structure, with team members located all over the globe
Microsoft Office Proficiency; MS PowerPoint a plus

Product Marketing Presentation Specialist Resume Examples & Samples

Minimum 2–5 years’ experience in investment product marketing communication or presentation specialist role
Asset management industry experience critical, including experience with multiple lines of business (retail, institutional, retirement, etc.)
Knowledge of investments, regulatory and industry rules, guidelines, and standards preferable (FSA, SEC, FINRA, GIPS)
Experience with supporting marketing initiatives, including
Ability to write for institutional level audiences as well as various communication mediums (e.g., print, Web) to ensure consistent messaging and branding
Management of compliance oversight and coordination to ensure all materials adhere to established policies, procedures, and controls in place
Strong verbal and written skills (primarily English), including the ability to tell a story through marketing communications or presentations
Ability to Work independently and under general/remote supervision and reporting lines
Detail-oriented and well-organized
Solve problems of moderate scope and complexity, refers to policies and practices for guidance
Flexible and able to succeed in an autonomous, dynamic, and cross- functional team
Bachelor’s degree, preferably with a major in economics, business or marketing
Strong PowerPoint presentation skills required

Product Marketing / Engagement Associate Resume Examples & Samples

Build strong partnerships with relationship managers, portfolio managers, investment product strategists, legal and compliance officers, consultant relations staff, and client reporting personnel to organize product trainings, develop content, and create/update sales materials
Package and deliver in-depth sales tools that frame the investment positioning, provide answers to challenging questions, and synthesize competitive information, industry trends, and channel activity
Develop asset class fluency across BlackRock's entire product range—including hedge funds, private equity, fund of funds, real assets, fixed income, and equity
Educate the sales team on the firm’s broad product platform by coordinating product training sessions for 200+ relationship managers, focusing on key selling points of the product story to help refine the pitch
Research, write, edit, and publish institutional sales materials, tying all investment messaging to insights that address client needs
Experiment with different mediums and multi-media tools to produce relevant, differentiated content that better positions BlackRock among its institutional clients and attracts new business
Solicit and incorporate feedback from a large group of stakeholders across the firm to refine product stories and support accessibility of sales materials
Take direction from senior team members and work cooperatively with peers to help advance the PEG mandate
Over three years of relevant experience, such as institutional asset management sales, product marketing, product strategy, investment consulting, investor communications, RFP writing, financial analyst, etc
Understanding of the capital markets, institutional investment industry, and asset management products across fixed income, equity, hedge funds, private equity, and/or real assets
Must be a self-starter with demonstrated ability to effectively prioritize multiple projects and have the willingness to take on additional responsibility
Outstanding writing and editorial skills; must be able to take complex concepts and synthesize concisely
Consultative, analytical mindset combined with creative aptitude and attention to detail
Strong interpersonal skills with a demonstrated ability to work well in a team-based environment and exhibit flexibility to different ideas and working styles
BA/BS required; enrollment in CFA program a plus

Associate, Product Marketing Resume Examples & Samples

Extremely strong attention to detail and accuracy
Proactive problem solving, extremely strong analytical skills, and critical thinking abilities
Multi-tasking, prioritization of duties and consistent ability to meet deadlines
Technical expertise in investment analytics, performance analysis, reporting
Highly motivated, resourceful and proactive
Capability to work under pressure and beyond standard hours during busy periods to meet tight deadlines
5-7 years of work minimum experience in marketing, financial services, accounting, finance, consulting, or similar roles preferred
4 year undergraduate degree in business, finance, marketing or related area
Strong academic record

Ishares Product Marketing VP Resume Examples & Samples

Actively contribute to, and for some projects, own the marketing efforts on all new product launches including
Work with Product Development, Sales and ISI to determine marketing strategy at launch (and beyond) and ensure the consistent adoption and delivery of the messaging across all communications
Work collaboratively to develop key messaging and collateral (principally sales documents, website and email communication) for use by the sales team
Be a central contact point for the local Country Marketing Managers (‘CMMs’) regarding product launches, cross-registrations and fund closures
Provide product-focused content to support large scale initiatives such as advertising campaigns
Help to co-ordinate marketing support for strategic projects, including creation of marketing plan, development of supporting materials and ensuring delivery of all related activity
Help to manage (through Shared Services) the packaging & delivery of our regular investment communications program and work with ISI to create an industry leading program of content
Periodically implement marketing programs and collaborate with ISI to support continued asset growth (or retention) of specified funds
Contribute to the development of the EMEA thought leadership platform and drive the communications program
Three key objectives
Create impactful, simple product messaging to help drive iShares sales
Deliver product messaging in an innovative and differentiated way
Be the experts on our products, industry and clients within marketing
Investment related experience required, ideally in a bank, investment/ asset manager or investment advisor
Prior sales, marketing and/or client relationship experience with retail and/or institutional clients required
Detailed understanding of investment products and asset classes
Ability to understand client/end client audience and help drive value proposition through the delivery of education, thought leadership, web and tool development, strategic content, advisor understanding and expertise
Able to work in a fast paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects – project management skills are extremely important
Strong communication and presentation skills
Strong team player
IMC, CFA (partial or complete) desired

Ishares Product Marketing VP Resume Examples & Samples

Develop, own and implement key strategic messages for using iShares alongside other investment vehicles (separate accounts, mutual funds, etc)
Work collaboratively to develop key messaging, training and support to the sales team for all new iShares funds
Identify industry, client and advisor behavioral trends and practices on which to create an innovative, relevant and impactful iShares experience for financial advisors
Work collaboratively with Product Management, Portfolio Management, Sales, Marketing and Direct Marketing to position new products, generate and develop new sales ideas and strategic content, website and tool development, and advisor/end client educational and business support materials
Work with Sales Management in developing relevant strategic themes and in driving the most effective delivery of iShares messaging and education by client audience (eg. Wealth advisors--Core wires, regional and independent and RIA’s)
5+ years minimum investment related experience
Expertise in investment products, asset classes and/or practice management

Internships Product Marketing Adidas Originals Resume Examples & Samples

Support teams on day to day tasks
Assist to develop and execute category projects
Assist in analysing the different product categories of the Originals business by researching the competition and market relevant trends
Assist in analysing the sell through of product in our Originals stores (data analysis)
Maintenance of all of the adidas product information systems (PDM, DMT, etc.)
Assist in merchandising and set up for product review meetings
Assist in analysing the seasonal business to determine sky efficiency to ensure proper resource allocation
Assist team in product creation process

Internships Product Marketing Digital Resume Examples & Samples

Customer Support
Product Management
Hardware Development
Software Development
Support the miCoach Operations Team on their daily work
Assist in the implementation and adherence of key processes within the BU
Assist on diverse project management tasks
Maintain and archive documents and processes within the miCoach SharePoint
Support the product marketing team on their daily work
Support in designing a miCoach B2B model
Assist to build and maintain consumer and market content (including video and digital media)
Assist in continuously improving social analytics and scoping new social media tools
Provide statistical analysis and daily monitoring of miCoach social landscape

Senior Manager, Mobile Product Marketing Resume Examples & Samples

Work closely with game development studios to ensure goals and priorities are aligned
Provide product marketing guidance rooted in consumer and competitive insights to inform content and the product development process
Lead product marketing for mid-core mobile titles – brand identity, key messaging, overall vision, marketing strategy development and execution
Create and manage production of sales and marketing materials, educational content, video tutorials, FAQ’s, demo scripts, and all other relevant materials for product launch and sustainment
Coordinate with regional teams to implement global strategy
8+ years of marketing experience with a minimum 5+ years of digital marketing or mobile marketing experience preferably including brand management, product marketing and acquisition experience
Personality suited to handle responsibility, leadership and deadlines under pressure
Experience working with established brands
Passionate about mobile gaming and the mobile industry as well as mid-core genre
Proven track record in creating and delivering successful and cost-effective marketing campaigns (most immediately but not limited to digital marketing channels, e.g. mobile on-device advertising, SEM, social media, email, viral)
Proficiency in PowerPoint and Keynote, with strong presentation skills and an ability to clearly articulate Strategy, Objectives, and Tactics along with rationale

VP, SMA Product Marketing Resume Examples & Samples

Lead and develop a team of two product marketers by fostering an environment of collegiality, communication, and professional development
Drive the development and execution of a long-term growth strategy for BlackRock’s retail separate account business
Responsible for delivering consistent product messaging, across all mediums, that resonate and differentiate BlackRock’s retail SMA product line with FAs and clients
In partnership with business and sales leaders, lead the development of sales literature, value proposition positioning, and customized presentations from concept to launch
Work on segmentation strategies to create thoughtful programs that address the varying demographics of the existing and prospected client base
Partner with Channel Marketing to consistently deliver the right information to clients in the most strategic, usable and cost effective way while understanding the needs of the specific audience
Collaborate with other departments including portfolio management, product specialists, investment communications and value- add teams, to coordinate the creation of product and related educational content
Focus on continuously improving how we create and deliver content to maximize our effectiveness and efficiency

Avp Product Marketing & Evaluation Resume Examples & Samples

Provide aircraft product knowledge and analysis specifically with regard to aircraft performance, operating economics and fleet planning to support GECAS aircraft placements
Develop aircraft product fit justification and present to senior airline management to support GECAS aircraft placements
Support global deal teams under tight deadlines with competing priorities
Assist in internal evaluation of aircraft types, including industry related analysis, for GECAS potential investment and portfolio management
Improve, develop and maintain tools used for analysis
Minimum 5 years aircraft/airline marketing and/or aircraft engineering experience
Strong product knowledge of large commercial aircraft, including cargo and regional aircraft, as evidenced by relevant work experience
Strong knowledge of airline fleet planning and aircraft acquisition processes as evidenced by relevant work experience
Must have strong communication and presentation skills
Must have strong computer skills: MS Office, Word, Excel, Power Point, Outlook
Must be willing to travel globally, sometimes on short notice
Must be willing to work out of an office in Dublin and eligible to do so
Excellent understanding of aircraft performance and the computer programs necessary to conduct this type of analysis
Experience with a large commercial aircraft manufacturer or airline
Ability to work as part of a large, globally dispersed team
Knowledge of aircraft financing techniques
Knowledge of macroeconomic factors that drive both the world economic cycle and the airline buying cycle
Knowledge of industry databases/tools (e.g. Ascend, OAG, ACAS)
Outstanding interpersonal and organizational skills
High energy level and a sense of urgency

Manager, Associate Product Marketing Resume Examples & Samples

Develop and implement strategic marking plans to help drive sales and customer awareness of assigned product/product areas, for all formats and sales channels, within budget. This includes advertising (online, print, audio), direct mail, email, social campaigns, contests, etc. Work with Director, Product Marketing and Promotions Team to produce all necessary materials for marketing campaigns. (45%)
For assigned products: track, update and analyze marketing campaigns, including graphs and reports, and use to inform future marketing decisions. Research and stay abreast of competition. Maintain and track annual marketing budget. (15%)
Be the expert and resource for direct response analysis. Manage departmental emails, including list selection and targeting. Work with other members of Marketing department on necessary direct response tasks, such as: financial analysis, promotion plan, list selection, etc. (15%)
Provide necessary materials to assist with communicating marketing plans to all stakeholders, including: concise expanations of marketing tactics for each product and campaign; manage TI sheets; entering into MAPPs; coordinating with Communications; providing content for marketing presentations. (20%)
Working with other Marketing and Editorial staff, help maintain, update and grow our Social Media presence for assigned products/product areas. (5%)
3-5 years of work experience, with increasing responsibility. Experience with direct response and understanding of tactics highly preferred

Director, Hotel Product Marketing Resume Examples & Samples

Develops multi-year product and market segment strategies for Sabre Travel Network’s Hotel business and leads team to execute on marketing strategies throughout the year
Designs, implements and directs the development of Sabre’s global hotel product line, including product strategy definition, requirements analysis and product pricing
Monitors the development of business plans, managing lifecycles and product positioning in the marketplace
Refines broad concepts and business strategies into structured product marketing plans
Oversees market research, monitors competitive activity and identifies customer needs
Establishes pricing strategies to optimize customer value and company financial performance
Interacts with customer sales teams, technology teams and R&D to identify new innovations to grow the hotel business
Leads new product definition and business plans – assesses build, buy and partner opportunities
Selects, develops and evaluates personnel to ensure optimal performance and impact of the hotel product marketing team
Identifies partnership opportunities to advance strategy and works with commercial teams to execute
Minimum 10 years related experience; 8 years prior management experience
Excellent written and verbal communication skills; Excellent presentation skills
Ability to handle multiple projects, delegate work and provide leadership
Exhibits a high degree of flexibility in adapting to rapidly changing environment
Advanced skills utilizing the Microsoft Office Suite
Strong analytical and business planning skills; Ability to link strategy and investments to company performance
Ability to function effectively with a high performance team with strong team building skills and the ability to resolve conflict

Intel IoT Gateway Product Marketing Engineer Intern Resume Examples & Samples

Candidate must be pursuing a MBA
Previous experience with software
Familiarity and/or experience defining marketing requirements
Familiarity with UX or solution sales
Technical background
Mixture of technology and business acumen with strong interpersonal skills

Product Marketing Engineer Resume Examples & Samples

Master's Degree in Computer Science/Electrical Engineering and 4+ years of experience is required. MBA or equivalent experience are strongly desired
A strong technical background with GPU-focused computation
2+ years experience related to product management
2+ years of experience in software development and engineering, with direct development experience in C/C++ a strong plus
Ability to travel within the US and internationally
Demonstrated team orientation and collaborative skills with stakeholder management and strong influence skills

Product Marketing Engineer Resume Examples & Samples

Understand industry trends and drivers which impact the overall architecture and design of products and systems for IoT
Develop in-depth technical understanding of product functionality, usage and applications, work with the sales, distributors and applications teams to develop new customer relationship and business opportunities, building and maintaining key customer relationships, coordination with other technical, marketing and management personnel
Remain on top of regional market developments, standards and trends by understanding the industry, customer and competitor landscape. This includes conducting market assessments, competitor analysis, customer segmentation, etc. to appropriately identify product gaps and requirements that can drive new market potential
Understand and be able to test out new business models with internet companies for emerging IoT businesses
Develop strategic partnerships with third parties to extend Intel offerings. Combine Intel and third party offerings to create new and compelling market solutions
5-7 years of product marketing experience in the high tech industries
Requires BS degrees, BSEE/BSCS. MBA preferred
Able to work closely with engineering experts from all fields to create strategic product architecture and detailed specification. Must be comfortable with firmware/software concepts, semiconductors
Ability to author clear and concise marketing materials required
Must be comfortable presenting to small and large groups of engineers, managers, sales and/or executives
Strong analytical and strategic thinking skills
Have a bias for action and be passionate about the end user experience
Knowledge about IOT market and solution landscape including Smart Home, Healthcare, Industrial, Robotics, etc
Proven ability to develop complex technical and business strategies and have the ability to solve technical/business problems with limited direction
Ability to understand technical/architectural requirements, be able to have a first level of application and system specific dialog with customers
Excellent written, verbal and presentation skills with experience in writing MRDs (Market Requirement Document), marketing collaterals, responding to RFI/RFQs, new product introduction, competitive analysis and product positioning
Result oriented and customer driven with the ability to multi-task and work in a highly dynamic, cross-functional, cross-site environment with engineering, marketing and sales organization
Ability and willingness for up to 20% domestic/international travel

Product Marketing Managers Resume Examples & Samples

Bachelor's degree in Business Administration, Marketing or related field of study, with 7 years related experience. Master's degree strongly preferred
Excellent communication skills, verbal and written, including presentation skills
Strong product marketing experience in Consumer PCs or Print
Strong analytical skills with the ability to provide effective decisions based on sound judgment
P& L acumen
Ability to drive the implementation of marketing objectives across organizations/functions
Proven ability work effectively with multiple levels of management, internal and external
Ability to lead projects and people across cultures and geographies
Demonstrated ability to effectively influence others to achieve a common goal
Flair for innovating new marketing processes, customer centric solutions and channel programs

Product Marketing MBA Intern Resume Examples & Samples

Internships will consist of 1 or more clearly defined projects that will provide the candidate with both business and functional exposure, along with mentorship and networking opportunities with senior leadership. Strong performance in the internship program will lead to full time offers
Successfully engage with product management, sales, corporate marketing, sales enablement, channel and other cross-functional teams to define and execute go-to-market strategies that drive revenue growth, market leadership and awareness
Capture and communicate insights into target buyers by interviewing them to understand their critical unmet problems and buying criteria
Develop compelling content and messages for target buyers based on deep insights into target personas (including technical audiences)
Guide creation of messaging, campaigns, and asset maps that accurately target buyers’ concerns and priorities
Plan and manage fully-integrated solution/product launches
Contribute to partner and channel enablement, training strategy and content delivery
Work with demand generation and field marketing teams on program strategy and content creation for conferences, trade shows, webcasts, and field events
1-2 years of Product Marketing or similar (Product Management, Business Development or Sales engineering) experience is welcomed
Understanding of enterprise security industry and technologies is highly valued
Expertise in working with integrated campaigns, regional field marketing, digital marketing, social media, syndication, and content distribution
Creativity all over it – big idea thinking
Excellent communicator including verbal and written skills

Product Marketing Resume Examples & Samples

Develop and manage the schedule for when the demo will be used in each region
Develop collateral and guides for the processes to schedule, ship, setup, and operate the race demo
Work with marketing and event teams to manage the use of the race demo at their events including providing the requirements, verifying equipment, shipping kits, managing customization, and arranging onsite support
Work with the partner organizations for support and ongoing development coordinating change requests and tracking progress
Manage the data used within the race including versioning, updating as new orgs add their offerings to the system, and publish updates to all kits in the regions
Establish a data collection process and manage of the resultant data from the system
Work with marketing PMMs to distribute leads from each event for follow-up
Provide technical support for use of the race
Capture and manage pictures from events
Manage the SharePoint Site dedicated to the Race Demo
Promote the use of the Race demo to all HP organizations
Analyze and create metrics reporting as needed
Interact and engage with clients and work in a dynamic team
Arrange apparel and prizes/race off logistics working with HP Alliances
Work hours are flexible, but must be responsive

MBA Intern Product Marketing Ebay Resume Examples & Samples

Building an understanding of competitive positioning, our value proposition for buyers & sellers and payments partners, and dynamics within our business
Building a focused, tight business plan for target categories – and executing on that plan during the internship
Integrating marketing and broader customer support to drive initiative success during and post initiative launched

Product Marketing Management Intern Resume Examples & Samples

Develop analyses of market size and potential, and customer buying behavior. Define the target markets for solutions from VMware and partners. Develop customer segmentations based on firm-o-graphics (company size, industry, geography) and demographics (system administrator, Windows user, Linux user)
Determine packaging and pricing to optimize revenue generation in each target market segment
Define the overall marketing strategy for business units and joint go to market with partners
Develop appropriate positioning and messaging for different level audiences (end user, IT Manager, CXO) and for different target segments
Create the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s security products and solutions to customers and partners
Develop the sales, channel and partner strategy for security products and solutions. Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process
Work closely with corporate marketing to determine and execute lead generation, analyst relations, and public relations programs. Project-manage product launches
Create and drive innovative initiatives to drive the fast proliferation of VMware products and solutions
BA/BS in Computer Science or equivalent and currently pursuing an MBA
Approximately 3+ years work experience in product management, product marketing, or equivalent experience in the enterprise software technology industry
Demonstrated ability to develop creative / non-traditional solutions
Ability to translate technology features into business benefits
Previous experience interacting with and presenting to C-level executives
Strong leader, self-starter and proven team player in a high achievement-oriented environment

Director of Footwear Product Marketing Men s Classics Resume Examples & Samples

Proven track record of producing performance product
Strong collaboration skills
Excellent verbal and written language skills in English
Be a leader to those in the department
Provide prompt and constructive feedback, and assume a coaching role in order to support and inspire his/her subordinates, including interns and apprentices
Ensure overall adherence to product creation calendar and achievement of key milestones through critical decision-making and leadership
Minimum10 years’ experience in footwear product management, at least 5 of which were in a management or leadership role
Knowledge of product creation process essential
Bachelor degree in related field. MBA a plus
Ability to travel internationally
Strong presentation skills (presenting to large groups expected)

Director of Product Marketing Resume Examples & Samples

Inform all marketing efforts with a strong understanding of product, market, pricing and positioning opportunities for key customer segments
Develop and communicate key messaging and value propositions to differentiate products
Create the sales tools and support system needed throughout the selling process
Develop the strategy and manage the marketing programs that drive demand for products
Proactively identify opportunities across product lines to demonstrate thought leadership and tell compelling stories about the value of the offering as a whole
Create and deliver compelling marketing communications to attract prospects, retain customers and strengthen partnerships
Leverage the most effective and efficient channels to drive awareness and to generate qualified leads
Actively participate in PR/Marketing outreach in key markets
5+ years’ experience in product marketing
1+ years’ experience marketing education technology and/or software products
Demonstrated ability to prioritize effectively and identify activities most important in driving business results
Demonstrated ability to plan and manage at both strategic and operational levels
Demonstrated ability to successfully position new products in the market
MBA degree
Experience in the K-12 curriculum industry, and interest in transforming the traditional marketing approach
Entrepreneurial self-starter with the ability to thrive in a fast-paced environment
Ability to work collaboratively with colleagues in a results-driven, team-oriented environment
Strong organizational and analytical skills
Proficient in shaping research and analysis of current and target customers
Proficient in translating product features into compelling customer value propositions

Internships Product Marketing NEO Resume Examples & Samples

Apparel
Footwear
Planning & execution of various Marketing activations & promotions
Prepare and conduct various analyses and reports
Cross functional tasks as and when required
Research and competitor analyses on various topics
Maintenance of systems
Update communication material
Support implementation of new processes

Director of Interactive Product & Marketing Resume Examples & Samples

Bachelor’s degree or higher in Interactive Design, Interactive Marketing or related discipline
7+ years of experience in a related interactive field, building products and services for online customers, including 2+ years of management experience
Comprehensive understanding of online marketing technologies and strategies
Demonstrated knowledge of recent internet trends, business models, and social media policies
Proficiency in Microsoft Office Suite and Adobe Photoshop required; proficiency in Adobe Illustrator and Adobe After Effects preferred

Head of DR Regional Product Marketing Resume Examples & Samples

Partner with regional sales leadership and product marketing managers to drive adoption of our direct response advertising solutions across the EMEA market
Set goals and accountability for the team of regional product marketing managers and mentor them to deliver on team objectives
Partner with Product Marketing Managers at headquarters to help roll out new advertising products and feature enhancements
Shape internal training program to educate the EMEA sales force on direct response solutions
Drive best practice creation & implementation of DR solutions. Track and drive toward product adoption goals
Effectively communicate with sales leadership to distill and surface market feedback to product teams for new and existing advertising products
Partner with Marketing Communications team to develop and drive go-to-market through various channels (incl. PR, events, speaking opportunities, etc)
In partnership with product marketing managers and Marcom develop external facing product education program for clients, agencies and PMDs

Product Marketing Resume Examples & Samples

Maintain and enhance project management system for documenting and tracking projects
Maintain, improve and create efficiencies for procedures and processes for the department
Develop and manage project schedules
Leads communications for business as usual communications
Track program participation and results
Produce monthly and quarterly reports for projects and activities
Track production, implementation, delivery and maintenance of marketing collateral
Marketing automation administrator Create and lead a team of investment performance reporting professionals
People leadership responsibilities including coaching, goal setting, 1:1 meetings, written reviews, compensation, etc
5+ years people leadership experience
3+ years marketing/communications department operations experience
3+ years of experience working with marketing automation system (i.e. Eloqua, Constant Contact, etc.)
3+ years’ experience in financial services industry
Bachelor’s Degree in Marketing, Communications or equivalent in a related field
Exceptional marketing, communication, project and task management and organizational skills
Strong knowledge of financial products and services (i.e. managed accounts, alternative investments, capital markets, retirement plans)
Demonstrated ability to work as a leader within teams and ability to influence others
Ability to develop and maintain good working relationships cross-organizationally
Proven ability to motivate and influence internal partners
Must be a self-starter and have ability to work independently
Proven ability to think fast, respond quickly and learn quickly in a fast-paced environment
Series 7 required or ability to obtain within 90 days

Director Global Brand & Product Marketing Resume Examples & Samples

Minimum 8 years business experience, with majority in marketing, advertising or brand management – preferably within a global organization
Strong portfolio of award-winning marketing programs that are recognized for creativity/innovation across channels
Design oriented, and skilled at translating business requirements into creative briefs and design solutions
Interest/passion for design and communications, possess a clear understanding of current practices and trends
Strong working relationships with and management of external agency partners
Demonstrated ability to collaborate successfully in a highly matrixed organization
Proven ability to partner, communicate and manage/navigate through multiple disciplines and organizational groups
Experience building Executive Level communications and delivering presentations
Proficiency in Adobe Illustrator, Adobe Photoshop and InDesign are preferred; Proficiency in MS Project, Excel, Word and PowerPoint is required
Graduate degree required

Product Marketing Assistant English List Resume Examples & Samples

Provide administrative support for the Marketing Department in day-to-day operations
Maintaining systems that enable the department to operate efficiently
Maintain customer databases with proficiency in Excel
Coordinate and disseminate information and samples to the sales force
Coordinate a number of scheduled marketing activities for our products, including marketing research surveys, planning marketing forums and developing marketing/sales brochures
Provide cheerful customer service to customers, sales force, and internal stakeholders as needed
Assist with special marketing projects
Assist with the details of setting up regional events
Being active with various Social Media outlets
Periodically travel to professional conferences related to the discipline

Director of Interactive Product & Marketing Resume Examples & Samples

Bachelor's Degree in Interactive Design or equivalent design field degree
7+ years of prior related experience
Proficient in Microsoft Office and Adobe Photoshop
A deep understanding of online marketing technologies and strategies, with a balance of hands-on execution and strategic planning
Knowledge of latest internet trends, business models, social media policies and web technologies
Demonstrated success generating and implementing a strategy leading to improved leads generation, increased site traffic and site growth
Excellent written and verbal communication skills with outstanding presentation skills
Master's degree in Interactive Design or Interactive Marketing
Working knowledge of Adobe Illustrator and Adobe After Effects

Product Marketing Executive, Sphe Resume Examples & Samples

50% - Title Management
Experience with and working knowledge of UK trade environment is desirable
Experience of managing agencies and third parties
Excellent organisation skills, attention to detail and event planning
Demonstrable analytical and numeracy skills
Process improvement and innovation
Excels at project management
Pro-active: can take ownership of delegated tasks

Assistant, Product Marketing Resume Examples & Samples

Perform administrative tasks as necessary for Marketing Vice President, Marketing and Promotions team including (but not limited to): processing invoices,creating Purchase Orders, preparing and mailing out materials, travel arrangements for trade shows and other conferences, arranging meetings and taking minutes, creating schedules, pulling data for campaign analysis, etc. (35%)
Assist Marketing team with necessary sales support activities, including: manage TI sheets; upload sales assets; create marketing presentations, coordinate sales meetings, etc. (20%)
Working with Promotions Manager, fulfill online feeds, including: adding frontlist titles to Insight online sampling program, (which feeds Amazon Search Inside, Googles, BN and others), including file preparation, delivery and quality assurance and requires coordination of multiple departments. Upload book covers and other digital assets, as necessary, to NG websites and commerce partners. (15%)
Upload digital products to distributor's, various retail and NG Books sites. Includes creating control sheets with product specifications, sizing covers and spreads, formatting descriptions and author biographies as necessary in HTML, and communicating all changes (covers, specs) to vendors. (20%)
Maintain digital archive files of all sales & marketing materials, particularly: final book covers and spreads; digital assets (video trailers, photo galleries, catalogs, promotion packages, media hits). Marketing asset management: submit products for book awards, collect and distribute book reviews, provide books for external reviews (i.e., VINE program). (10%)

Head of Regional Product Marketing Resume Examples & Samples

Manage a high-performing team across multiple APAC markets. Set goals and accountability and mentor them to deliver on team objectives
Partner with APAC Sales leadership and product marketing managers to drive adoption of our strategic advertising solutions across APAC
Inspire action through data-driven insights & identify a scalable path to grow product adoption in region
Shape internal training programs to educate the APAC sales force on our Direct Response and Brand solutions
Partner with Marketing Communications team to develop and drive go-to-market strategies through various channels (incl. PR, events, speaking opportunities, etc)
Drive best practice creation & implementation of solutions. Track and drive toward product adoption goals

Product Marketing Engineer Resume Examples & Samples

Quickly become familiar with significant VMware competitors at both the tactical feature/function level and the strategic business level
Install and configure VMware and competitive products on competitive lab systems
Perform qualitative evaluations and analysis of competitive products under the direction of the VMware Competitive Marketing Managers
Deliver evaluation and test findings in written reports, recorded screen captures and videos, and live presentations
Provide on-demand assistance to VMware product managers, sales teams and partners in competitive situations
Publish evaluation and test findings using the VMware competitive teams web tools

Product Marketing Associate Resume Examples & Samples

Manage Product Roadmap, Priorities, Resource Forecasting and Product Release schedule by coordinating with all stakeholder
Coordinate and build strong working relations with Product Development, Product Marketing Manager and other stakeholders
Act as the Product Subject Matter Expert for employees
Manage Product Development Processes and adapt process as appropriate
Managing the entire product life cycle from concept to launch
Collaborate with Product Marketing Manager to determine high level enhancements for each product release
Analyze potential partner relationships for each product
Create & Manage all project templates related to products and supporting internal documentation/training
Maintain product implementation profitability analysis
Identify the business and operational requirements for each product developed based upon the business requirements & objectives of each product
Project management of all product integration/launches/changes throughout implementation including Concept, Research, Analysis, Develop, Launch

Senior Manager Digital Product Marketing Resume Examples & Samples

8+ years within digital media/entertainment experience with 3+ years in a managerial capacity
A proven Marketing leader with demonstrated ability in strategic development
Savvy and comfortable managing and interpreting data and evolving this into concise, highly persuasive actionable information
Proven management skills in digital marketing
Strong persuasive presentation skills and demonstrated ability to create visually-driven, effective presentations
Expertise in digital media platforms
Collaborative management style and comfortable in navigating in a matrix orrganization. Must be a self-starter, capable of influencing stakeholder actions
Bachelor’s degree. MBA degree with a Marketing focus preferred
Entertainment media and digital marketing experience

Senior Manager, Digital Product Marketing Resume Examples & Samples

Design and drive the annual product marketing strategy
Determine the lifetime value and cost of customer acquisition in a non-subscription based product
Make a true impact from beginning to end as you develop Marketing strategies that take our product to the next level
Grow our base through acquisition, engagement and loyalty, based consumer insights and industry benchmarks
Collaborate with a team of diverse professionals in Media, Distribution and Social and Customer Support teams to leverage customer touch-points across online, mobile and offline channels
Ensure consistent and effective messaging through Product (website & Apps) and marketing materials (email, display, mobile, social, etc.)
Partner with Product and UX teams to optimize all user flows from signup, through engagement, to loyalty
Build synergistic relationships that will increase visibility to our product and work
Own your results through benchmarking marketing spend, ROI and KPIs
Showcase your passion for movies, television and the emerging digital content market through your strong understanding of digital product strategy and premium brand management

Product Marketing Associate Resume Examples & Samples

Understand digital advertising in all its forms and be able to clearly communicate product features and functionality
Think like a marketer: Describe in crisp and engaging ways how various New York Times ad products can solve marketer problems
Competitive positioning: Think strategically about how to differentiate New York Times’ ad products from among the competition
Work with product managers, designers and sales development to help craft strong and convincing presentations that win business for the New York Times
Assist in special projects as needed
Bachelors degree in communications, marketing or related field
2-3 years of experience as a writer or marketer or communications specialist
Good working knowledge of digital media and technology
Entrepreneurial: ability to drive forward with goals independently
Ability to organize, prioritize and multitask effectively
Powerpoint skills a plus

Product Marketing Associate Resume Examples & Samples

Understand digital advertising in all its forms and be able to clearly communicate product features and functionality in words, but especially in pictures
Think like a marketer: Describe in crisp and engaging presentations how various New York Times ad products can solve marketer problems
Collaborate with cross-functional teams to deliver creative strategies and design across all segments and lines of business and ensure consistency
Collaborate with the newsroom design team to ensure best practices and best creative output is being met
Partner with the integrated marketing teams, develop design briefs, processes and strategies that ensure creative excellence and compelling messages that meet company objectives
Bachelors degree in graphic design, marketing or related field
2-3 years of work experience
Knowledge of the Adobe suite and excellent powerpoint and keynote skills

Senior Specialist, Product Marketing Resume Examples & Samples

Provide indepth knowledge of the information technology and/or office imaging industry. Collect and synthesize qualitative and quantitative research and disparate information sources, and provide analysis on findings and recommendations on courses of action as they impact marketing and product planning decisions
Conduct ongoing tracking of competitive landscape in relation to changes in product/service positioning, pricing, financial results, programs & promotions, market share trending and value chain offerings of competitors
Manage market research vendor contracts providing industry-specific coverage areas to ensure timely and consistent knowledge transfer between internal stakeholders and relevant industry analysts across a broad spectrum of vertical disciplines
Responsible for developing relationships with key analysts, scheduling briefings, inquiries, and on-site meetings on relevant industry topics. Research and dissemination of published analyst research reports to key stakeholders
Perform extensive analysis of market share results and forecasts to illuminate industry trends with primary and secondary competitors
Provide product launch support to qualify market opportunity from a product, positioning, and pricing standpoint. Ongoing tracking of competitive landscape in relation to changes in product/service positioning, pricing, financial results, programs & promotions, market share trending and value chain offerings of competitors
Deliver presentations of in depth analysis on findings and recommendations on courses of action as they impact marketing and product planning decisions
Must possess an MBA with 2 years work experience or 2 years relevant professional market research exp (includes global research, brand research & strategy, & research with B2B & B2C markets)
Alternatively, may possess Bachelor’s degree and 5 years work experience or 5 yrs relevant professional market research exp (includes global research, brand research & strategy, & research with B2B & B2C markets)
Demonstrated experience and understanding of all phases of the market research process and quantitative analysis
B2B and B2C market research experience
Experience compiling & analyzing research about key stakeholders, markets, & competitors globally
Strong quantitative analysis skills required
Experience methodologically collecting market intelligence, identifying key findings and opportunities, and reporting results
Excellent communication skills including written, verbal, listening, and presentation
Flexibility in competently juggling competing priorities and changing expectations
Very high level of organizational and time management skills

BB Product Marketing Executive Resume Examples & Samples

Job Purpose* The B2B division of the Financial Times licenses FT content to organisations around the world. The B2B Product Marketing Executive will support the development of compelling value propositions for key customer segments to support lead generation and sales enablement activities. The role requires a customer focused approach, strong copywriting skills and the drive to bring value propositions to market
Main Duties and Responsibilities* - Work with the regional marketing managers to manage the lead pipeline to build a repository of customer efficacy studies across key sectors - Conduct customer research projects which facilitate the definition of the FT’s value proposition for B2B sectors at a global level and provide evidence to support this e.g. customer case studies - Continuously improve Salesforece content library architecture - Coordinate thought-leadership activities to raise market awareness for FT corporate licensing including the FT syndication conference, including communicating and maintaining timelines, managing operational and administrative functions to ensure events are delivered efficiently - Share responsibility for FT corporate subscription micro site content, ensuring it remains engaging and accurate - Collate and analyse feedback from research and client facing teams to enhance our understanding of market dynamics and inform proposition development - Contribute towards a deep understanding of client needs, motivations and satisfaction around our offerings and support in deploying this intelligence internally across B2B teams - Carry out secondary research to enhance our knowledge of how the FT is used by different sectors / job types - Use customer research and insight to develop sales tools, such as fact sheets, sales presentations, cheat sheets, collateral, website - Understand the competitive landscape and provide competitive intelligence to sales and marketing - Undertake data analysis across the existing customer base to identify usage patterns and trends within specific target groups
Qualifications / Competencies / Skills / Experience*
Essential * - 2 to 3 years of product marketing experience within a business-to-business environment - Evidence of using customer feedback and market insight in sales, marketing and value proposition processes - Experience of producing marketing collateral/sales tools - Experience in conducting qualitative and quantitative research - Ability to conduct oneself in a professional manner and uphold FT values when interacting with customers - Good copywriting skills - Comfortable working in a highly data-driven marketing environment - Effective communication skills and evidence of working collaboratively to achieve results - Educated to degree level or equivalent

Product Marketing Industry Solutions Senior Manager Resume Examples & Samples

Identify, develop and implement strategies and programs for Blackboard solutions and products in the NAHE market
Bachelor’s degree in relevant field
5-7 years in marketing, sales, product development, or related field marketing
Experience with Higher Education enrollment and retention market needs, solutions and services competitors
Ability to turn around unsuccessful lead qualification and maintain high motivation in sales force organization
Proven communication skills and ability to influence colleagues and customers
Experience with marketing and sales automation (namely Salesforce and Eloqua)

Product Marketing Executive, UK, Sphe Resume Examples & Samples

70% - Title Management
Ideally Home Entertainment experience but this is not mandatory
Excellent organisation skills and event planning
A high standard of influencing and interpersonal skills, in order to build and develop strong client relationships
Highly effective in managing both internal and external stakeholders
MS Office Suite, Lotus Notes, Excel proficiency required
Willing to travel as required

Manager, Mobile Product Marketing Resume Examples & Samples

Work closely with the Senior Manager, Marketing – Mid Core and game development studios to ensure goals and priorities are aligned
Support Senior Manager, Marketing to manage product marketing for mid-core mobile titles – brand identity, key messaging, overall vision, marketing strategy development and execution
Create or manage production of sales and marketing materials, educational content, video tutorials, FAQ’s, demo scripts, and all other relevant materials for product launch and sustainment
Partner closely with internal PR, integrated marketing, social media and franchise teams to develop and implement marketing plans across launch and sustainment phases
Analyze performance of marketing campaigns to regularly identify areas for optimization
Minimum 3+ years of digital marketing, game marketing, or mobile marketing experience preferably including brand management, product marketing and acquisition experience
Ability to implement strategic marketing as well as daily marketing
Execution and optimization
Passionate about mobile gaming and the mobile industry as well as midcore genre
Experience with iOS and Android app marketing
Proven track record in creating and delivering successful and cost effective marketing campaigns (most immediately but not limited to digital marketing channels, e.g. mobile on-device advertising, SEM, social media, email, viral)
Must be able to successfully work independently with direct manager in a different office
Strong technical aptitude and quick learning ability
Some travel required
Bachelor’s Degree in a relevant area – marketing, communications

Intern Product Marketing Resume Examples & Samples

Handle product and consumer analysis and trend research for the Classics Lifestyle category
Assist the team with tasks related to creation and maintenance of internal product systems (RMS, Flex PLM)
Taking full responsibility of digital merchandising system (DMT) and assuring that range/boards are always up to date and that timelines by design and product marketing are kept
Attend all relevant internal meetings and prepare meetings with externals, sample process and sample room organization, shipping packages, etc

Principal Product Marketing Resume Examples & Samples

Benchmark Sabre products with other GDS or suppliers
Assist Sales to formulate business case(s) to prior to making client proposals, approach clients with proposals and provide all the necessary product demos
Facilitate market business requirements for assigned products & countries
Compile a market business requirement proposal (Functional Specification) based on the market requirements as obtain from Sales Staff, help desk and trainers, for product enhancements or for new products ----- Compilation of business case to justify and secure approval for localised ancillary products
Conduct client gap analysis workshops detailing the current work flow process of potential clients, and then develop the product solutions proposal to meet customer requirements
Ownership of product positioning and placement in the marketplace as well as prioritize South Africa product requirements & requests
Contribute to Business Requirement Documents
Identify the unique selling points specific to the South African market for all products and develop awareness for thopse USPs in the market through regular product updates, product demos to clients, trade shows, road shows ------- Develop product knowledge and propose all ancillary products to enhance the product offering of the Sabre Travel Network suite to fit clients' needs- these include but are not limited to: Leisure online booking tools, corporate online booking tools, payment gateway solutions, SMS features, MIS system, document storage and automated documentation
Work with clients to integrate Sabre products with annex products such as accounting software, reporting and MIS tools, B2C and B2B online booking tools
Test any new versions, customizations prior to deployment on client's site- ensure team is fully briefed on new versions/customizations etc. prior to deployment
Negotiate and formulate of Service Level agreements (SLA's) for 3rd Party suppliers
Management of the local IT infrastructure
Facilitation of the Help Desk Operations from Montevideo / Krakow

Manager of Product Marketing Private Banking Resume Examples & Samples

Plan and execute product marketing campaigns across different asset classes and product Lead Offering for Private Banking Americas aligned with business strategy
Develop marketing and optimize sales campaigns (offline/online) to support Private Bank’s Investment Strategy and proprietary offerings, including Themes in Portfolios and Mandates, as well as the Bank’s broader non-proprietary product capabilities via launches, roadshows, publications, and client communications
Deliver thematic marketing campaigns and corresponding collateral materials in collaboration with the regional marketing team and business stakeholders, particularly Global Products & Solutions, Investment Strategy & Research, Advisory & Sales, and Front Office teams
Plan and execute client-development materials, such as fact sheets, brochures, pitch books, slide decks, and product kits to develop product and investment-related business objectives
Strengthen awareness and comprehension of investment opportunities, product offerings, investment capabilities, and other Credit Suisse investment products to improve the Bank's competitive standing in the region and develop top- and bottom-line growth
Manage and track financial spend on marketing campaigns and materials to ensure adherence to all global reports, reporting dashboards, budget controls and practices
Develop and implement processes, approach, and tools to measure marketing impact and performance based on pre-determined business goals and Key Performance Indicators (KPIs)
Manage external providers or partners where appropriate and any other contractual relationships related to product-marketing initiatives
Identify and roll out relevant investment programs to support the development of the brand and further the optimal traction of business targets
Engage, build and manage relationships with regional business partners to manage and meet expectations as well as ensure delivery of product marketing initiatives in line with business and marketing strategies to help develop growth

Principal Product Marketing Resume Examples & Samples

Pushing beyond thought leadership to be the primary drivers of change by creating the decision support materials and modeling how to accomplish desired outcomes
Validating market problems and opportunities for existing and future customers
Monitoring, tracking and translating new technologies and/or market trends into unique product concepts that align with business strategies and company’s distinct competencies
Identifying big bets and charting path(s) to achieve success
Developing and implementing a multi-year strategic vision and plan for a specific product family
Establish value-based pricing based on a detailed understanding of how Sabre solutions help customers grow and become more profitable
Developing a value proposition, messaging and positioning for each buyer persona that differentiates from the competition
Planning & execution of the go-to-market goals/KPIs and launch activities
Preparing business cases that support investment in products and solutions
Continuously aligning product and solution priorities with Sabre Travel Network strategies
Exhibiting a high degree of flexibility in adapting to a rapidly changing environment
Minimum of 5 years of related product marketing experience, travel industry industry experience a plus
Strategic thought leadership and the ability to dive deep into each marketing element
Persuasive leadership and influencing without formal authority
Data oriented marketer adept at using all available tracking and measurement tools to surface actionable intelligence
Collaborative partnering
Exceptional written and verbal communication skills; excellent presentation skills
Ability to handle multiple projects and provide leadership in cross-departmental team efforts

Principal Product Marketing Resume Examples & Samples

Owning the business execution plan for assigned products and solutions, collaborating with business unit marketing and other teams for delivery of associated revenue and profitability goals
Identifying ongoing opportunities for operational efficiencies to ensure customer satisfaction, continued revenue growth and increased market share
Familiar with B2C and B2B business models
Ability to translate technical jargon to business requirements
Ability to create Scorecards, dashboard on a monthly basis, provide insight and thought leadership based on analysis
Leveraging the Sabre Red Workspace instrumentation data to produce actionable insights to improve our product and drive more value for agencies and travel suppliers
Ownership of the Point of Sale KPIs and Metrics tracking and reporting
Responsible for Red Apps instrumentation data to create reports, scorecards, and billing analysis
Assist in creating GTM, PRD/MRDs, technical data sheets, presentations
7 + years of relevant work experience in consumer marketing, product marketing and digital marketing

Principal Product Marketing Resume Examples & Samples

Develops, evaluates and implements Point of Sale portfolio strategies and models built upon individual solution strategies and business cases
Develop the long-term strategic view based on projected competitive and strategic customer landscape (corporate, leisure, global, and large regional segments)
Understand customer needs and identify unmet, or emerging, needs across the travel lifecycle and products
Develop strategies and create and execute processes to assess and improve the customer experience; identify general themes, measure and prioritize actions to determine and monitor evaluation metrics and sustainability approaches
Lead ongoing intelligence gathering and analysis efforts to increase the company’s knowledge of client expectations, experiences and impacts so to articulate a vision of our unique key differentiator opportunities to drive financial impact through increased customer satisfaction, cross-sell, referrals and retention
Validate how portfolio strategy are based upon market problems, core competencies, segmentation analysis, solution lifecycle and customer and competitive market dynamics
Leverage quantitative/qualitative data sources to drive recommendations, using insights obtained from market research, customer analytics, client segmentation and best practices
Supports efforts to evaluate buy/partner options by assessing the impact on portfolio financials and positioning
Develops and maintains portfolio views to allow for what-if analysis
Interfaces with technology to ensure collaboration in all areas of POS product lifecycle management
Communicates strategic portfolio directions to key stakeholders throughout the organization
Keep abreast of industry and competitive trends; effectively communicate these trends to the organization and make recommendations as appropriate for new marketing approaches
Synthesize multiple data points and research inputs to develop conclusions and execute and measure actionable recommendations
Understand the Voice of the Customer and represent this voice both within the POS and across the Travel Network groups
Develop and grow a network of key strategic relationships to continually evolve expertise in customer engagement, research and data
Responsible for ensuring adoption of the POS solutions with the large, strategic customers who have more complex needs
Ability to envision and articulate a compelling future for the POS business
Ability to think laterally and to structure and manage complex issues through stakeholder management
Demonstrated application of process improvement methodologies and tools from which to align work to the qualitative voice of customer
Demonstrated customer engagement experience in a geographically diverse, highly matrixed, multi-site organization
Demonstrated experience utilizing existing resources/champions to execute a broad based customer engagement and developing effective and sustainable customer experience strategies in more than region
Minimum 10 years demonstrated business experience in analyzing business performance data, analyzing numerical and graphical reporting, and working with cross-functional teams to effect continuous improvement
Minimum 8+ year demonstrated experience successfully designing and implementing customer engagement programs
Knowledgeable of current technological trends shaping the travel lifecycle, and the ability to anticipate changes in customer behavior brought about by technological changes
Strong analytical and problem-solving skills; very high level of attention to detail
Proven strategic thinker with ability to develop strategic recommendations given available data
Excellent Powerpoint and Excel skills; able to communicate a strategy to a wide variety of audiences
Strong interpersonal skills, highly motivated, self-starter. A sense of urgency and results-orientation
Budgeting and forecasting capabilities
A can-do attitude and ability to bring complex projects to successful completion

Director of Product Marketing Resume Examples & Samples

Represent marketing in product development meetings
Build relationships with thought leaders
Lead competitive analysis efforts to inform positioning and new product development
Represent the voice of the customer throughout the product development process
Conduct customer focus groups, Field Sales and Implementation Ad Hoc reviews
Support testing and beta programs
BA/BS Degree - Marketing, Business, or related field
5-7 years of experience in product management or marketing
Outstanding written and verbal communications skills
Background in educational technology and/or education
Knowledge of math intervention market for K-12 schools extremely desirable
Experience managing a small team
Experience with development of promotional media
Customer service orientation
Intense commitment to following-through on all projects until completion
High energy and an open mind

Manager, Associate Product Marketing Resume Examples & Samples

Develop and implement strategic marking plans to help drive sales and customer awareness of assigned product/product areas, for all formats and sales channels, within budget. This includes advertising (online, print, audio), direct mail, email, digital, social campaigns, contests, etc. Work with Director, Product Marketing and Promotions Team to produce all necessary materials for marketing campaigns
For assigned products: track, update and analyze marketing campaigns, including graphs and reports, and use to inform future marketing decisions. Research and stay abreast of competition. Maintain and track annual marketing budget
Be the Books, Maps & Home Entertainment liasion and marketing representative for cross-Society and NG Impact initiatives. This includes creating marketing plans and strategies with Director, Product Marketing, implementing those strategies, sitting on cross-NG task forces, etc
Provide necessary materials to assist with communicating marketing plans to all stakeholders, including: concise expanations of marketing tactics for each product and campaign; creation of title information and sell sheets; entering into applicable sales systems; coordinating publicity with Communications Department; providing content for sales/marketing presentations as needed
Working with other Marketing and Editorial staff, help maintain, update and grow our Social Media presence for assigned products/product areas
3-5 years in marketing, with increasing responsibility. Experience with digital marketing and understanding of tactics highly preferred

Product Marketing Filtration Resume Examples & Samples

Build, align and develop commercial capabilities; Work with Engineering and Sales to execute strategy (Go to Market Plan)
Managing product line: feature, application, benefits, positioning, unique-selling-points, price, etc
Track the technical and commercial performance of existing and new products
Work closely with sourcing team to improve the product's competitive advantage
Work closely with technical team to ensure appropriate high quality sales training and support to Direct, Indirect, and 3rd Party partners are provided
Improve sales team and channel's selling capability: features, applications, benefits, positioning, target segments, target clients, clients' concerns, etc
Develop sales tools such as sales literature, presentations, collateral, case studies, installation Lists, competitive analysis
Maintain in-depth understanding of market sizing, segmentation, and shares, the specificities of each segment, and constantly track changes and trends

Ads Product Marketing, New Grad Resume Examples & Samples

Work independently with small local businesses to have a deep understanding of their business
Develop and execute marketing plans to gather data on what is effective for particular small and local businesses
Synthesize research and experiments to make marketing and product recommendations
Communicate findings, next steps, and impact clearly to leaders from engineering, product management, and sales

Director of Product Marketing Resume Examples & Samples

5+ years of Product Marketing at an Enterprise Software company (ideally a SaaS solution)
MBA or Bachelor's Degree in a related field
Skilled with Content Marketing, Social Media, Advertising and Digital Media trends
Working knowledge of PowerPoint and the Adobe Creative Suite
Graduate from an Ivy League school

VP, Theme & Product Marketing Resume Examples & Samples

Lead a team of marketing product managers; collaborate with them to create and execute product marketing strategies for new and existing products. Develop and maintain point of sale materials
Develop, execute and supervise strategic communications plans delivered through a variety of enterprise-wide vehicles for product marketing programs
In support of a needs-based selling approach, lead cross-organizational teams charged with the development of engaging messaging tied to client concerns, advisor challenges and market themes to be used by all parties in the U.S. Intermediary channel. Connect these overarching messages to our key products and develop go-to-market strategies. Collaborate with internal partners to drive consistent adoption across Sales, Product, Marketing and Investments
Maintain close and collaborative relationships with sales professionals, product managers and client portfolio managers - regularly collecting and monitoring feedback to assess whether messaging is accurate and effective. Understand and address objections and challenges, and collect ideas. Use feedback to refine messaging and improve support materials
Collaborate with others in the marketing team to tie investment and product themes into broader marketing strategy – e.g. brand initiatives, content marketing, campaigns, etc
BA/BS in Marketing, Communications, Economics, Business or related field of study
Series 7, 24 or the ability to obtain within 90 days
10+ years of experience in a sales, marketing or product management role for a large mutual fund complex
5+ years of experience in a people leadership role
In-depth product knowledge of retail investment products and a solid understanding of the intermediary sales process within a large mutual fund complex
Ability to solicit feedback from sales teams, financial advisors and clients that can then be translated into deliverable product marketing strategies aimed at growing U.S. Intermediary sales
Experience acting as a thought leader and strategic thinker within a product marketing group
The ability to lead a collaborative, collegial team toward deliverables under tight deadlines
MBA, Masters in Communications or other related advanced degree
CFA designation
Experience with Product Management or Sales within a Financial Services firm

Manager, Mobile Product Marketing Resume Examples & Samples

Work closely with the Production Team to ensure goals, priorities, positioning, and plans are aligned
Develop and execute fully integrated marketing strategies for all assigned titles - digital marketing channels, 1st Party Platform marketing, SEM, social media, retail, email, viral, synergy
Analyze performance of marketing campaigns to regularly identify areas for optimization
Minimum 3+ years of console and/or PC game marketing preferably including brand management, product marketing, 1st Party partnership, and acquisition experience
Passionate about gaming and the game industry, specifically console and PC games
Experience with PC and console game marketing, especially with digital distribution
Must be able to successfully work independently

Manager, Interactive Product Marketing Resume Examples & Samples

1-2 years of mobile marketing experience required
Minimum of 5 years of comprehensive marketing experience to include brand management, product marketing and user acquisition experience
Must be able to effectively manage several titles/IPs simultaneously
Highly detailed and organized
Expert Proficiency in PowerPoint and/or Keynote, with strong presentation skills and an ability to effectively communicate and “sell” strategies to cross-functional teams
Excellent Microsoft Office skills and advanced proficiency Excel required
Copy writing & art direction

Director of Product Marketing Resume Examples & Samples

7+ years of experience in a marketing or product role, at least 2-3 of which have been at a B2B internet, enterprise technology or product-driven company
Bachelor’s degree (Advanced Degree a plus)
Extensive experience in funnel optimization, CRM, and organic traffic generation
Proven results in leveraging customer and market insights to define go-to-market strategies and optimal subscription pricing/packaging
Experience managing and developing a team of marketing professionals
A love of Vimeo and hands-on experience with our creator tools is a big plus

Senior Director, Annuity Product Marketing Resume Examples & Samples

Develop integrated, comprehensive marketing strategies to drive awareness and deepen engagement with TIAA-CREF annuity products
Create and execute ongoing programs designed specifically to acquire, grow and retain annuity product offerings with institutional plan sponsors, participants and prospects
Work closely with Retirement and Individual Financial Services to develop product positioning/value proposition, drive content development (electronic and print) and ensure consistency across the organization (e.g., RFPs, sales presentations, web, collateral, etc.)
Work closely with learning and development to educate client-facing staff about the value and benefits of TIAA-CREF annuity products and retirement income options
Develop and maintains effective working relationships with senior and executive leadership while accountable for the development of comprehensive plans and campaigns
Oversee integrated marketing plans and campaigns to ensure all elements of a project plan and overall campaign are executed on time and on budget. Manage critical marketing initiatives from inception to completion
Continually leverage real-time learning from client feedback and the frontline to refine sales support and client-facing communications to support field in marketing TIAA-CREF annuity products
Develop integrated end-to-end client experience to ensure product positioning is in line with broader institutional total offer and value proposition
Collaborate closely with other areas of Marketing (Asset Management, CE&A, Institutional Acquisition, Corporate Communications and Digital) to ensure consistent content (positioning and messaging) for plan sponsors, intermediaries, individuals and prospects
Leverage customer data and market changes to anticipate opportunities to provide added value for proactive plan sponsor and participant consulting for our annuity products and lifetime income options
Extensive knowledge of fixed and variable annuities and retirement plan industry (preferably 403(b)) and proven track record of understanding institutional plan sponsor, intermediary and participant needs
Demonstrated experience and in-depth knowledge of annuity products and retirement income options
Strategic thinker with superb planning and execution abilities and superior agility in moving between strategy and executing with excellence
Ability to manage a high volume of work and attaining results in a highly fluid and complex environment
Seasoned relationship builder able to establish effective partnerships at all levels of the organization, including senior and executive management
Proven ability to influence key decision makers where no direct reporting relationship exists
Excellent project management discipline, relationship management, team building, presentation and communications skills that establish trust, credibility and respect
Demonstrated understanding of marketplace, competitive landscape and regulatory environment
Successful experience in developing and implementing strategic plans, positioning, forecasting and obtaining objectives in a metrics driven environment
Minimum of 15-20 years financial services experience is required, with strong emphasis on marketing fixed and variable annuities
Bachelor’s Degree in Marketing or equivalent combination of education and work experience. MBA or other graduate degree is preferred
Series 7 and 24 licenses required

Product Marketing & Development Manager Resume Examples & Samples

Five years or more experience with software system integration
Expertise with training and coaching team members and clients regarding system integration
Good knowledge of XML messaging standards, particularly XML Schema as well as SOAP / REST Web Services
Good understanding industry standard integration and SOA methodologies
Focus on long-term best practices
Ability to understand, anticipate and manage cultural, market and regulatory differences across geographies and market segments
Drive transformational change

Product Marketing & Development Resume Examples & Samples

Product expert in our eCommerce/Digital suite with deep solution expertise and broad knowledge across SabreSonic CSS that can help our customers discover the value of our solution
Lead and manage proactive onsite engagement(s) with key clients to maximize the use of our solution to help achieve their business goals
Help quantify business value to the airline on the different feature/functions available in the product
Create ongoing forums that enables customer to engage with us (iteration demos, product council, etc.)
Drive release product meetings with airlines to share what’s coming in the next release and secure launch users of new capabilities in the different releases
Partner with product managers, Technology and Delivery to ensure the capabilities being developed as part of our roadmap will meet global market needs
Partner with Delivery and Technology organization on customer engagements to achieve end results
Driving roadshow sessions (internal and external) to share our vision and strategy on eCommerce/Digital
Provides broader market perspective to ensure we are incorporating voice of customer into our roadmaps
Collaborate with the business team and on marketing and go-to-market plans
Demonstrate leadership and build strong internal relationships across different business units
Previous digital (B2C or B2B) experience required
Deep technical knowledge of key technologies including: JSON, REST, XML, Java Scripting, HTML, CSS is strongly desired
Strong leadership, communication, and presentation skills at all levels
Experience working in a team-oriented, highly collaborative environment is essential
Minimum 2-3 years of digital product experience leading large and complex engagements in airline or online travel agency space
Strong commitment to excellence, integrity, and transparency
Intellectually curious by nature with proven ability to learn on the fly

Director of Product Marketing Resume Examples & Samples

Collaborate with function and regional marketing leaders to deliver seasonal comms planning and execution for product divisions and categories
Connect with key and relevant stakeholders throughout the organisation (Merchandising, Product, Strategy, VM, CMD, etc) to inform strategy, planning and business/brand alignment
Drive leadership and management of all product marketing priorities throughout the global marketing organization aligned with customer targeting approach
Align product design, product strategy, merchandising, CMD and marketing function teams around category’s channel communication and customer needs
Develop and build upon platforms that successfully launch and sustain product marketing led initiatives, creating and retaining high consumer engagement levels and lifetime value
Close partnership with CVM teams to develop plans, content, tool kits and storytelling that excites existing customers through targeted and personalised comms planning (eg events, intelligent messaging, etc)

Product Marketing Assistant Resume Examples & Samples

Assist the PM/SPM in preparing the range direction
Understand and execute the product creation process according to calendar timelines
Work within cross-functional team to enable a smooth product creation process with an optimum product outcome
Support in analyzing range performance
Build knowledge to be able to maintain product information systems according to process time-lines
Experience market, consumer and retailer needs to be able to create industry leading products
Help to prepare range presentations
Support the creation team to implement given CtC (Concept to Consumer) direction for relevant ranges in partnership with CtC counterparts
Execute given projects within a discussed frame
Transport information clearly and effectively
Cooperate well and effectively to maintain trustful relationships
Ability to work and support others in a team environment
Plan daily working time effectively
Show analytical skills
Passion for sports lifestyle
College degree, preferably in marketing/business /textile/fashion
International mind-set, ideally study abroad
Min. one relevant internship, ideally one year relevant practical working experience
PC skills (MS Office programs)

Director of Product Marketing Resume Examples & Samples

Develop a compelling vision for Twitter products throughout the region
Communicate product vision and priorities to internal and external stakeholders
Lead the development of amazing and relevant product marketing communications
Be the regional evangelist, by passionately speaking about the power of Twitter to users, advertisers, and partners
Manage and coach a team of product marketing managers who will be responsible for individual product lines within your area
Work effectively in a heavily cross functional, fast-paced environment, especially working across our product, sales teams, creative teams, and with external agencies

Director of Product Marketing Resume Examples & Samples

Develop a compelling vision and strategic product marketing roadmap for brand advertising and Off-Twitter products
Work collaboratively across the company to craft the messaging strategy for key Twitter products and services
Lead the development of amazing product marketing communications for our business users and advertising clients in partnership with cross-functional stakeholders including product, engineering, design, and sales
Work effectively in a heavily cross functional, fast-paced environment, especially working across our product, sales teams,, creative teams, and with external agencies

Senior Director of Product Marketing Resume Examples & Samples

Deliver the highest quality experience for our clients to enable PubMatic's growth objectives
Be an expert in PubMatic's value proposition, how it informs our internal stakeholders, and ultimately how it solves customer problems
Be an expert in mobile and/or video and our emerging media product line
Influence product strategy and shape product offerings that will help propel our brand in the marketplace
Exceptional marketing skills and value proposition creation
Exceptional project management, organizational, writing, & presentation skills; Ability to multi-task, prioritize and organize work to meet deadlines and multiple requests
Demonstrated ability to translate the vision of the product marketing team into execution by all other parts of business
Depth of experience to play a significant role in defining business processes in a changing organizational structure
Strong management abilities demonstrated through previous employment requiring employee development and coaching
Experience leading and collaborating with cross-functional teams, leveraging & motivating internal resources under both your direct and indirect supervision
Demonstrated track record of excellence in both product and solutions marketing
Collaborate with core product teams to help develop product business strategies and inform key components of business plans including value model, target audience, pricing strategy, sales strategy and operational plans
Strong understanding of technology, product development and innovation
Creative thinking around innovative messaging and presentation strategies a must; roll up your sleeves to create/drive visual tools to sell/explain products and services
Ability to translate strategic goals into plans and actionable objectives
Familiarity and experience with industry-standard analytics, email marketing, and demand generation tools
Experience building & managing project budgets, and tracking product adoption- An evangelist and company spokesperson able to represent PubMatic with industry/trade, financial and general business constituencies

Manager, Mobile Product Marketing Resume Examples & Samples

Work closely with the Senior Manager, Marketing and Game Development Team to ensure goals and priorities are aligned
Support Senior Manager, Marketing to manage product marketing for casual mobile titles – brand identity, key messaging, overall vision, marketing strategy development and execution
Passionate about mobile gaming and the mobile industry, specifically casual games

Head of Product Marketing Resume Examples & Samples

70% - Product Strategy
Provide strategic leadership, vision and direction, together with financial, commercial and people management expertise to maximize GP for the UK business
Full accountability for defining the annual new release strategy and managing SPHE’s portfolio through the budget process to retail execution. Maintain full P&L ownership and oversee the marketing budget of circa £3m
Management of the Product Marketing Team, comprising of three direct reports
Retain and develop key employees through mentoring, training, motivation and feedback
In collaboration with Portfolio Marketing manager, develop business plan to grow consumer penetration of the high-definition formats specifically Blu-ray, 4K and EST with key retail partners
In collaboration with Portfolio Marketing manager, drive SPHE format strategy
Management of all aspects of consumer marketing, with emphasis on creative innovation
Drive new product innovation within sector, trialing products with existing and new business channels
Manage trade presentations always striving for professionalism, engagement and clear strategic communication at all times
Work closely with sales team to ensure sell in is planned and executed in the desired manner, and all parties support and drive towards a shared sales goal
Build and maintain positive relationships with retailers, supporting them in best reaching the consumer audience
Oversee all marketing elements required from digital partners
Ensure continuous evaluation of consumer, media, retailer and competitor developments in the marketplace
Monitor key market trends in all major markets; interpret and communicate this data so that it becomes compelling management information on which strategic decisions can be based
Maintain high levels of knowledge of technological developments to ensure all marketing activities are fully maximised
Form relationships and work closely with international colleagues to achieve synergies and best practices
Work with Theatrical & TV divisions to plan and maximize all opportunities
Maximize synergies with Sony sister companies
30% - Business Development & Innovation
Drive and manage incremental revenue opportunities and new routes to market, such as third party relationships (including but not limited to Sony sister companies, brand partnerships, and retail expansion)
Focus and explore innovative new business ideas and models to grow markets beyond traditional practices
Manage acquisitions, in collaboration with the insights team – this includes
Analysis of potential acquisitions to asses viability and predict performance level
Identification of key product trends, gaps in the market and new product to target for future acquisitions & distribution deals
Considerable experience gained within media or fast moving consumer goods (FMCG) industry
Genuine passion for and knowledge of film, from the classics to the modern icons
Task and results orientated
Proven ability to provide strategic direction in a hectic, deadline driven environment
Willingness to travel as required

Product Marketing Resume Examples & Samples

Accountable for the development and execution of integrated MA marketing campaigns
Serve as a subject matter expert (SME) on marketing initiatives (e.g., Brand initiatives)
Work with analytics team to develop measurement plans, testing plans and performance reporting across all channels
Provide campaign updates and performance analyses to be incorporated in monthly and quarterly business reviews
Manage campaign budgets on behalf of strategy leads and business partners; this includes expense tracking and monthly forecasts
Direct the creative development work of internal and external agency resources
Ensure alignment to the integrated marketing calendar and proper coordination with advertising and brand activities

Director of Product Marketing Resume Examples & Samples

Create competitive analysis and market positioning assessment to clarify, position and establish TicketWeb as the innovative segment leader
In collaboration with the Executive Team and Creative Services define the TicketWeb brand identity, curate the design system and develop the messaging. Drive brand understanding and support throughout the organization
Develop and execute go-to-market strategies for bringing new products and services to clients, including value propositions and product briefs for our products, solutions, and services based on target customers and user personae
Lead, build and deliver sales tools across sales stages including product presentations, briefs, videos, case studies and other tools drive client acquisition and product activation
Stand up and manage marketing automation tools and content to surface and cultivate leads
Set brand strategy for external marketing channels including social media
Maintain ongoing product feedback loop by collecting and analyzing customer feedback, reviewing usage analytics and using the data to inform our product strategy and roadmap
Tactical experience with B2B email, search, social media, publicity, display advertising, lead generation, brand communication, content marketing, and industry events and promotions
Must have 5+ years enterprise software industry experience
Prefer candidates with experience in an agile development environment
Familiarity with the latest trends, technologies, and methodologies in brand development, graphic design, web design, production, etc
Degree in Business-related discipline. MBA an advantage

Director Global Brand & Product Marketing Resume Examples & Samples

Minimum 8 years business experience, with majority in marketing, brand consulting or brand management – preferably within a global organization
Track record of success in developing and implementing brand marketing strategy ideally for global brands with multiple audiences
Proficiency in Proficiency in PowerPoint, Word and Excel is required

Administrative Assistant, Product Marketing Resume Examples & Samples

Coordinate internal and external meetings for 1+ Executives
Manage hectic and complex calendars
Organize space planning and large offsite events
Build cross-functional relationships between departments
Able to multi-task and change direction quickly

Product Marketing, Audience Manager Resume Examples & Samples

Development of marketing materials and collateral for internal sales enablement
Help develop Adobe’s market message and positioning within the Data Management Platform (DMP) space
Analyze and assist in developing marketing attribution methodology for the Audience Manager business
Conduct competitive analysis to help formulate positioning materials for internal and external constituents
Research of current business processes and communication of process improvement recommendations
Operationalization of new business initiatives
Ad hoc financial analysis

Senior Mgr, Product Marketing Resume Examples & Samples

Market analysis with the purpose of identifying potential ESS customers that will have value to Sony over the long term
Develop a business case to explain and secure Japan management team support for resources to secure business
Work with Japan team to develop tactical marketing mix to support penetration and growth with the targeted customers
Identify and work with industry partners to open new sales channels, help partners close business directly with end users
Negotiate and close purchasing agreements with customers
Establishing annual budgets, mid-range plans, and demand forecasting
Experience with industry consortiums, government agencies, and standards committees desired
At least 5 years’ marketing or sales experience working in the lithium ion battery space
Business case construction experience·
Business development experience·
Must possess computer skills in Microsoft Word, Excel and Power Point
Must be able to effectively manage in both a team and cross-functional environment

Mgr, Product Marketing Resume Examples & Samples

Bachelor's degree is required or equivalent, Preferably in Concentration in Marketing or Communications
Must have 3 to 5 years related experience, including supervisory experience
Prior supervisory/management experience is required
Prior experience in customer service/relations, sales, and market research is preferred
Knowledge or background in semiconductor, image sensor, image sensor application is preferred

Product Marketing MBA Intern, Oculus Resume Examples & Samples

Increase overall awareness of Oculus products by working on integrated marketing campaigns
Contribute to market assessment, quantitative analysis, qualitative feedback, and represent the voice of the market internally with a focus on the intersection of consumer and partner needs
Collaborate with many cross-functional teams, including product management, business development, communications, channel marketing, community developer relations and web development to drive the execution of product launches, campaigns and ongoing adoption of key products
Work closely with creative director to ensure all creative assets support Oculus brand

Senior Director New Product Marketing Resume Examples & Samples

Responsible for the end-to-end marketing plan for a given product including market insights, marketing strategy, marketing communications, sales strategy, and go-to-market execution
Define the core value proposition, positioning and associated messaging to support the vision and drive demand for new products
Work closely with the video business unit to define the service offerings, including tiers, packaging, and pricing to meet our customer experience and business objectives
Lead agencies in developing marketing campaigns that convert our unique value proposition into tremendous excitement in the marketplace
Lead competitive analyses around offers, sales channels, and service capabilities, and evaluate how these impact the go-to-market strategy
Demand generation-drive any and all GTM and CRM activities focused on acquiring and growing relationships with consumers
Develops and manages a budget

Senior Director Annuity Product Marketing Resume Examples & Samples

Develop integrated, comprehensive marketing strategies to drive awareness, purchase and annuitization of TIAA-CREF’s annuity products. Create and manage ongoing programs designed specifically to acquire, grow and retain annuity product offerings with institutional plan sponsors, participants and prospects
Strategically align with Retirement and Individual Financial Services to develop product positioning/value proposition, drive content development (electronic and print) and ensure consistency across the organization (e.g., RFPs, sales presentations, web, collateral, etc.)
Manage and drive all Enterprise-wide learning and development to educate client-facing staff about the value and benefits of TIAA-CREF annuity products and retirement income options
Develop and maintain effective working relationships with senior and executive leadership while accountable for the development of comprehensive plans and campaigns
Collaborate closely with other areas of Marketing (Asset Management, Customer Insights, CE&A, Institutional Acquisition, Corporate Communications and Digital) to ensure consistent content (positioning and messaging) for plan sponsors, intermediaries, individuals and prospects
Manage a team responsible for end-to-end Marketing of all TIAA-CREF’s annuity products across all channels (current team is two direct reports)
Manage cross-functional teams leveraging all areas of Marketing’s COEs
Manage dotted-line ownership of annuities with Asset Management Marketing

Principal Product Marketing & Development Resume Examples & Samples

Work closely with Business Units and P&T personnel in handling a subset of the company’s product investment process through the full P&T roadmap planning process including coordinating, standardizing, and consolidating input based on business unit plans
Assist in the translation of P&T roadmap to official plan of record and P&T budget, requiring tight coordination with the P&T Finance, Corporate IT, and Business Operations teams
Support corporate-level roadmap prioritization throughout the product planning effort and ongoing throughout the year
Support company-wide process to drive to 3-5 year product roadmap planning including defining process expectations, establishing key processes to create, manage, and update roadmaps, and communicating roadmaps to internal audiences both in P&T and across the business units and enabling business units to deploy resulting roadmaps in their communications
Support Product Portfolio Management standardization across the portfolio (process including PPM tool implementation, artifacts, analysis required)
Assist in process to integrate new Portfolio Management to enable integrated and improved reporting, metrics, and analysis, etc
Provide financial and strategic analysis of roadmap and product plans
2+ years’ experience managing IT product investments inside of a software development organization
Minimum 3 years management in roles defining product investments, driving business cases and creating organizational change
Experience in software or technology industry with demonstrated quantitative and analytical rigor competency
Comfortable working across the organization with strong verbal and written communication skills and who is comfortable giving presentations to all levels of a company
Advanced Office product skills – Excel, Word, PowerPoint
Experience as a change agent with comfort operating in environments with competing and/or conflicting objectives
Working knowledge of business operations and planning in software business context
Experience with CA PPM (previously CA Clarity) for portfolio management and Rally for software development
Track record in establishing and driving adoption of standards, methods and processes in distributed organization
Proven experience successfully planning and executing programs
Effective people management, risk management and change management competencies
Outstanding written / verbal communication and presentation skills and experience collaborating with executives and staff across a large organization
Ability to create effective relationships, influence and collaborate internally and externally at all organization levels

VP, Bank Product Marketing Resume Examples & Samples

Support multiple new product launches
Provide strategic consultation to Bank leaders on matters of marketing, including online advertising, product positioning, collateral & sales materials, marketing communications, and PR
Incorporate digital, social media and mobile strategies as appropriate
Develop comprehensive, integrated marketing plans that include identifying the target market, positioning, product offer, marketing mix and distribution strategy
Coordinate all support provided by the Marketing Centers of Excellence (Brand/Advertising, Digital, PR, Research, etc...)
Serve as a subject matter expert on online advertising & marketing, and provide direction to marketing agencies and guidance to the banking team on execution of marketing programs
Support product development efforts with the development of positioning, promotion, communications and sales support strategies
Support the Bank Distribution lead in the integration of banking products into all applicable TIAA distribution channels, communication channels and lines of business
Act as lead program manager on all bank marketing activities. Build tactical Marketing Plan and oversee execution to deliver the expected results. Ensure plan is in sync with budget and resources and that highly effective launch is executed within defined timeframes
Coordinate the resources of the Marketing Division in its support of the Bank
Collaborate with Marketing business partners and Public Affairs (Advertising, Media Relations, Web Strategies, Corporate and Government Relations) to develop the most effective integrated strategies for communicating our banking offer to our customers
Analyze and report on effectiveness of marketing initiatives to business partners and propose recommendations on future strategies
Monitor market trends and competitors to develop effective marketing strategies
Bachelor’s degree, preferably in Marketing
Minimum of ten years consumer banking marketing experience, specifically both lending and savings products
Direct and online marketing experience required
Knowledge of retirement or brokerage business
Broad marketing background in Deposits and Lending
Strategic thinker with strong planning and execution abilities
Strong program management and vendor management skills
Results-oriented with a track record of driving sales growth in a highly-competitive environment
Proven ability to influence key decision-makers and operate effectively in a matrix organization
Strong relationship management, team building, presentation and communications skills that establish trust, credibility and respect
Ability to lead large-scale initiatives and cross-functional teams
Online marketing of Deposit and Lending products strongly preferred
Demonstrated understanding of banking regulatory environment
Previous experience launching or growing on-line banking business a plus

MAC Product Marketing Executive Resume Examples & Samples

Support Marketing manager and Sr.Product manager with developing product marketing strategy/action plan, channel exclusive programs for responsible categories
Support new opening/closing/renovation of MAC stores in various channels
Analyze market trend and competitors to win local relevant future product/campaign development
Product order management and store operation support
Assist planning & execution of Existing product management program, New product launching/nurturing program
Assist on forecast & managing Products / Samples / Visual Merchandising Materials
Responsible for sales reporting and analysis
Deep knowledge on products and market (involvement in Korea relevant campaign/look/product development)
3 years experience

Director, Ford Pass Product Marketing Resume Examples & Samples

Marketing lead and the voice of the connected consumer in the Ford research lab in Palo Alto
Drive FordPass mobility & experience partnerships engagements with Start-ups, Incubators, Accelerators on the West Coast
Influence the Ford Pass team mobility and journey experience features development and communication and marketing of all key features based on learnings in Palo Alto
Deliver data driven strategies to inform strategic direction of the innovation lab based on the connected customer segmentation, demographics and market forecasts
Support delivering the mobility & journey experience and related feature cycle plan (1-3 yr view) and supporting growing the monetization opportunities
Immerse the research team in Palo Alto about the work being done with FordPass and, vice-versa
8+ years of marketing leadership experience in broad, cross functional, consumer marketing
2+ years of experience at a tech product-focused company; previous start-up, F500 experience
5+ years full people management responsibility, with proven ability to build (recruit, train, coach) a high functioning team
MBA Degree, strongly preferred
A strong track record of success and results at previous companies innovating consumer experience
Experience as a Chief Experience Officer or Product Manager, of a mobility/digital/software business
Experience establishing deep and successful partnerships with F500 companies and startups
Owner mindset: ability to take ownership of an issue and see it through to business outcomes
Experience in Mobility and Connected Consumer Experience

Aveda Product Marketing Executive Resume Examples & Samples

Result review on brand performance, new & focus product review
Oversee product forecasts to ensure planning accuracy with shipment follow-up
Stock management with appropriate inventory levels (monitor and manage excess, OOS)
Product registration and product QA follow-up
Documentation for product management
Analyze sales results and prepare relevant reports
Prepare New York/Region requested reports
3 years+ of relevant experience in retail environment
Pro-active, Optimistic and Passionate

Principal Product Marketing Resume Examples & Samples

Accountable for the development and implementation of product plans and roadmaps for travel & technology product(s) while establishing product placement within EMEA and/or Globally
Facilitate market business requirements for customers and internal stakeholders across air, hotel, ground transportation, rail & cruise – across all POS
Manage specific regions within the Country Engagement program to validate, refine and prioritise EMEA requirements; communicate key business plans and gather competitor and customer feedback
Contribute to Product Investment Plan, requirement gathering and budget documentation
Provide Product Management Expertise to EMEA customers, stakeholders – both EMEA and Globally
Ensure awareness of delivery pipeline for Product Investment Plan via updates to Internal & External Stakeholders & Country Management
Accountable for marketing plans and roadmaps for travel & technology product(s) while establishing product placement within EMEA and/or Globally
Ownership of highly product/area business plans and product positioning in the marketplace
Collaborate closely with Customers, Sales and Marketing to develop or enhance existing product(s) or product line(s) via roadshows, customer presentations and demos, and internal communication activities
Travel: 25% of the time

Senior Manager of Product Marketing Resume Examples & Samples

5+ years of marketing experience with demonstrated success in a SaaS or software environment
2+ years product marketing experience
Proven track record of developing repeatable go-to- market motions for various products or solutions
Experience with marketing automation, lead management, email marketing or consumer marketing platforms a plus
Strong analytical, written, and verbal communication skills; highly effective presentation skills, copywriting a plus
Ability to work across organizational lines, command respect, and influence without authority
Highly skilled at critical decision-making; ability to evaluate business issues and resolve problems; ability to develop and write a business plan
Must be able to thrive in a highly dynamic, flexible work environment and switch rapidly from strategy to execution

Product Marketing Assistant Resume Examples & Samples

Participate in translation of market research and learning science insights associated with assigned products. Assist with market research – data collection and entry-level data analysis – to inform decisions regarding products and strategy
Assist in the drafting and implementation of marketing plans, including support in creating assets including sales tools, market forecasting reports, customer-facing communications, and marketing collateral
Prepare materials and handling the logistics for internal meetings as well as customer-facing conferences and events
Assist with market development and market seeding activities for new product launches, including tracking participants and payments on a central document
Participate in and supporting customer events as needed, including occasional demos of our technology to customers, at conferences as well as online
Fulfill requests and answering questions from professors and sales representatives
Set up and maintain a tracking database to monitor market use of technology products and/or textbooks
Contribute to team initiatives related to Product Marketing and/or College Foundations as needed
Excellent organizational and written and oral communication skills required
Passion for education and interest in educational software is preferred

Head of Product Marketing Resume Examples & Samples

Manage a high-performing team across multiple regional markets. Set goals and accountabilities and mentor team members to deliver on team objectives
Partner with regional Sales leadership and product marketing managers to set product adoption goals, execution strategies, and track and analyze performance in an effort to drive adoption of our advertising solutions
Inspire action through operational rigor, data-driven insights & identify scalable strategies that will ensure product adoption according to regional objectives
Drive best practice creation & implementation of solutions. Ensure the right level of alignment, consistency and flexibility in approach across the regional team in an effort to scale impact while meeting market-specific needs
8+ years professional experience in technology or advertising
Experience working across regions, time zones and business cultures
Has demonstrated product marketing expertise in the web technology sector and the ability to contribute at strategic, operational and tactical levels
Excellent communication skills - written, verbal and presentation. Experience presenting to large groups/C-level executives preferred
Proven record of mentoring and leading team of high performers
Strong customer service orientation and experience in a client-facing capacity
Has excellent organization and people skills and the ability to set priorities, problem-solve, multi-task and work well independently in a dynamic, rapidly changing workplace
Is a flexible, cross-functional team player comfortable with a fast-paced, often ambiguous, environment

Product Marketing RPT Resume Examples & Samples

Use deep knowledge of industry and compliance regulations to create new retail and institutional marketing collateral and keep current material updated
On an ongoing basis, work with investment specialists and global client group (sales) team to look for new ways and special opportunities to enhance and communicate the stories on assigned products
Help support the creation of materials targeted to the web (ex: video production, web panels, entire web pages)
Create internal sales training materials including web training sessions, video training sessions, as needed
Develop and provide production schedules and updates for each piece of collateral under production
Manage entire production process from conceptual discussions through monitoring usage of materials
Monitor usage of pieces created and make recommendations with respect to continuation, format of production (PDF only, POD, print) and prioritization
Conduct product and industry research
Build and maintain strong, positive interpersonal working relationships with all applicable constituencies to accomplish departmental and firm-wide goals. Ability to integrate and communicate strategic ideas across various internal and external channels
Write clearly/concisely
Effectively/willingly implement editorial feedback
Identify/assess/prioritize assignments and manage deadlines
Effectively/professionally manage relationships with coworkers and internal clients
Demonstrate technological familiarity/capability
Understand the regulatory environment and compliance guidelines
Well organized, goal-oriented, ability to juggle many projects simultaneously
Excellent writing and presentation skills; copywriting and editing background are a must
Strong knowledge of institutional sales and distribution process
Strong knowledge of the regulatory environment
Strong creative background and print production knowledge helpful
Ability to meet tight deadlines
Minimum of five years of writing, marketing and/or sales experience
Solid experience with Microsoft Word, Excel and the Internet

Administrative Assistant, Product Marketing Resume Examples & Samples

Coordinate internal and external meetings for 3+ Executives
Prepare presentations
5+ years of experience providing direct administrative support to 1 or more executives
(experience is within last 3-5 years) 5+ years of experience coordinating travel logistics on behalf of 1 or more executives
5+ years of direct calendar management and expense report management for 1 or more executives
Excellent computer skills and comprehension of Outlook
Incredibly organized and detail-oriented
Able to prioritize multiple assignments
Excellent communication skills via all means of communication
Strong scheduling and calendar prioritization skills
Knowledgeable about organizing small and large off-site events
Experience with scaling space management and planning to accommodate regular growth amongst teams
Able to thrive in a fast-paced atmosphere
Able to hit the ground running and take charge of the position
Passionate about Facebook
Must be able to work collaborative with the admin org
Must be flexible and able to quickly react to last minute changes
Constantly searching for new and exciting ways to strengthen team programs
Be proactive and self-directed with an ability to take direction
Active knowledge of how to engage team members and interact with managers to make quick and effective transitions
An understanding of how to assimilate in a new group with a proven record of solid connections and successful relationships
Experience at a high-tech company preferred

Consumer Product Marketing Manger Resume Examples & Samples

Serve as thought-leader in Facebook's role in the Events industry, aimed at delivering meaningful value to consumers and event organizers
Define and implement the vision for the overall, worldwide marketing strategy and plan for Events to consumers and event organizers
Inspire consumers globally to use Facebook Events through seamless product launches and direct-to-consumer communications with impactful, scaled results
Lead market assessment, quantitative analysis, qualitative feedback, and represent the voice of the consumer to influence product strategy, driving cross functional alignment when needed
Build and lead a team of high performing product marketers to develop overall product narratives, to build 6-month marketing strategies and plans, and to execute on these plans with high caliber. Each product PMM lead is responsible for understanding market opportunities, developing GTM plan and product positioning, leading successful product launches, and driving adoption for their product area
Quarterback comprehensive go-to-market strategy globally to support product launches and scaled adoption. Partner effectively with Product Management to manage comprehensive, cross-functional activities including betas, positioning, policy, launch strategy, PR, and sales/partner collateral
Lead and collaborate with cross-functional leadership (including Product, Research, PR, Design, engineering stakeholders and more) to deliver world-class product marketing communications

Ishares Product Marketing Associate Resume Examples & Samples

Work collaboratively to develop key messaging, training and support across sales and marketing for all new and existing iShares funds
Identify industry, advisor, client and behavioral trends and practices on which to create an innovative, relevant and impactful iShares experience for investors
Work collaboratively with Product Management, Portfolio Management, Sales, and Marketing to position new and existing products, generate and develop new ideas and strategic content, website and tool development, and advisor/individual investor educational and business support materials
Work with Sales Channels in developing relevant strategic themes and in driving the most effective delivery of iShares messaging and education by client audience (eg. wealth advisors, institutional investors, and individual investors).)
3-5 years minimum investment related experience
CIMA, CIMC, CFA a plus
Sound knowledge of modern portfolio theory, index investing, asset allocation principles and fiduciary responsibility

Director, Enterprise Product Marketing Resume Examples & Samples

Define Cox Automotive marketing strategies/plans to drive OEM sales revenues and sales enablement
Direct marketing plans for Enterprise brand and product areas in conjunction with brand, product and sales leaders, ensuring that tactical plans reflect OEM go-to-market strategic objectives
Align resources to drive Enterprise OEM sales efforts from adjacent Marketing functions (Market Intelligence, Research & Marketing Analytics, Industry Marketing, Public Relations); engage key internal stakeholders (executives, functional leaders) to gain required approvals
Develop comprehensive marketing plans for launching and promoting solutions
Ensure that OEM Enterprise product marketing plans are consistent with Cox Automotive’s goals and objectives
Develop and continuously refine product positioning and messaging to differentiate our products in the OEM market
Work with marketing team to implement, test and optimize messages and offers across all channels (online, web, events, inside sales and field sales)
Create and deliver client journey and win stories, case studies and profiles for sales consumption and use
Collaborate with our marketing and creative teams to deliver web content, videos, strategic communications and other marketing assets
Work with enterprise sales leaders to develop the master marketing plan for OEM activities throughout the year; ensure alignment of sales enablement activities with key internal and external events, such as key product releases and essential industry tradeshows
Synthesize field requirements and corporate resources into a comprehensive OEM Marketing plan through a solid understanding of OEM sales and marketing dynamics
Define and manage the execution of OEM sales enablement strategies and analyzes effectiveness of programs
Support OEM sales efforts and increase adoption and revenue through identification of successful marketing strategies and development of enterprise marketing tools and assets
Collaborate with sales leadership to ensure OEM product marketing and sales enablement initiatives meet sales team needs
Maintain keen understanding of industry trends, customer needs, competitive offerings and marketplace dynamics

Director, Enterprise Product Marketing Resume Examples & Samples

Define Cox Automotive marketing strategies/plans to drive Enterprise Dealer Sales enablement
Direct marketing plans for Enterprise brand and product areas in conjunction with brand, product and sales leaders, ensuring that tactical plans reflect Dealer go-to-market strategic objectives
Align resources to drive Enterprise Dealer sales efforts from adjacent Marketing functions (Market Intelligence, Research & Marketing Analytics, Industry Marketing, Public Relations); engage key internal stakeholders (executives, functional leaders) to gain required approvals
Ensure that Dealer Enterprise product marketing plans are consistent with Cox Automotive’ s goals and objectives
Develop and continuously refine product positioning and messaging to differentiate our products in the Dealer market
Work with enterprise sales leaders to develop the master marketing plan for Dealer activities throughout the year; ensure alignment of sales enablement activities with key internal and external events, such as key product releases and essential industry tradeshows
Synthesize field requirements and corporate resources into a comprehensive Dealer Marketing plan through a solid understanding of Dealer sales and marketing dynamics
Define and manage the execution of Dealer sales enablement strategies and analyze effectiveness of programs
Support Dealer sales efforts and increase adoption and revenue through identification of successful marketing strategies and development of enterprise marketing tools and assets
Collaborate with sales leadership to ensure Dealer product marketing and sales enablement initiatives meet sales team needs

Director of Product Marketing Resume Examples & Samples

Build and execute global positioning and messaging to position Horizon as a leader
Understand VMware’s portfolio and Horizon can align with and work with other solutions
Engage with customers, regional marketing and sales leaders to gather intelligence and feedback to develop relevant and compelling marketing strategies and messages
Create a sales GTM that ensures sales reps and partners can effectively position and sell our products in the market
Lead launches, sales support, PR/AR, working closely with product marketing

Director of Product Marketing Resume Examples & Samples

Create and drive to execution across functional teams an end-to-end enablement plan for sales teams and partners
Develop positioning and persona based messaging that resonates with customers and partners, relating relevant product capabilities in terms that they understand and care about
Create the core marketing content and sales tools needed to reach our customers with a consistent and relevant message
Acquire deep customer knowledge through market research, segmentation analysis and customer interviews

Senior Manager, Data Product Marketing Resume Examples & Samples

Proven experience, thought leadership and results leading ad tech and/or data science products within digital media, online video or television over the past 7+ years
A deep understanding of customer research, audience targeting and advertising business models, both current and emerging, with proven experience translating partner needs into product execution
Technical fluency in the fundamentals of digital and television advertising, including working knowledge of systems for planning, delivery and reporting on media across multiple channels
A track record of exceptional partnering across a wide-array of internal business groups, agencies, executive stakeholders and execution partners
An entrepreneurial approach with a bias for action that is passionate about building businesses within a fast-paced environment, while changing the way partners perceive our brand and our products

Product Marketing Leader Breakers Resume Examples & Samples

Minimum of 3 years of experience in sales, marketing and/or product management
Master's in Business Administration
Bachelor's Degree in Engineering from an accredited university or college
Excellent understanding of Marketing and Commercial functional disciplines
Ability to formulate business strategies in creating and implementing proven successful strategies for creating demand
Outstanding communication, presentation, project management skills and the proven ability to manage multiple complex initiatives in parallel
Have a personal style that is viewed as open-minded and collaborative

CT Performance Product Marketing Leader Resume Examples & Samples

Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share positon
Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD/WWPP)
Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc
Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities
Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
Minimum 5+ years’ experience in marketing, product marketing or related field
French and English speaking is beneficial but not mandatory

100

EGM MR Value & Installed Base Product Marketing Leader Resume Examples & Samples

Utilizes Gold Standard marketing practices and skills to develop and execute the marketing plan for the MR Value Segment. Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success
Employs market research, clinical and industry trend analysis, market share and competitive analysis, win/loss tracking and price realization in developing the EGM commercial strategy for the MR Value Segment
Understands customer’s clinical and economic needs, as well as values and benefits sought. Prioritizes customer segments and business opportunities and utilizes market research and data to develop business cases in conjunction with regional and global product marketing and the commercial teams
Collaborates with Marketing Communications and PR to develop regional communication plans. Develops communication “assets” (collateral, images and training tools/courses) that can be deployed in the execution of regional communication plans. Responsible for capturing and reporting upon relevant metrics
Collaborates with Global Marketing and engineering to provide input to the product development roadmap, to develop, test and prototype new product ideas, develop differentiation, define product value propositions, collect evidence of value and creating regulatory claims
Owns launch plans for new products in the region with appropriate product positioning, segment/region-specific value propositions and distribution strategies
Executes all demand generation and awareness activities for the Value Segment in the EGM region (including trade shows, customer events, advertising, telemarketing campaigns, promotions). Works with Marketing Communications on developing positioning/messaging, tools and collateral for NPIs. Works closely with regional marketing on internal training, external launch events/announcements and sales campaigns
Leads the development of regional Key Opinion Leader relationships in collaboration with regional Marketing and Commercial teams
Creates IB Upgrades Value propositions, collaterals and Go To Market and commercial plans Strategy for EGM
Trains the MR Sales Specialists and make sure to be a sales enabler for the MR Sales Force
Bachelor’s Degree in Engineering, Marketing, Business School
MRI technical and Clinical domain knowledge
Minimum 8+ years’ experience in marketing, product marketing or related field
Team oriented – ability to motivate and work well with diverse, cross-functional teams
Marketing expertise in market & customer insights, product commercialization and branding
Experience managing a global brand

101

Region Mict Product Marketing Leader Resume Examples & Samples

Degree in Marketing, Business Administration or related field
Team oriented – ability to motivate and work well with diverse, cross-functional teams, good listener, proactively communicates with team members
Healthcare systems/industry acumen
Excellent English oral and written communications skills
Be an agent of change, capable of setting the example of desired behaviors

102

Product Marketing Leader Resume Examples & Samples

Develop business intelligence to identify areas of growth and opportunities to gain market share
Use market and product knowledge to assist sales team in developing sales, marketing and customer service strategies
Acting as an interface between product management, R&D and commercial teams to align technical marketing initiatives
Work in concert with product management to coordinate marketing campaigns to support new product launches
Working with the technical support team, deliver training content to the sales team, new-hires and tier 2 and 3 distributors as needed
The product marketing leader will work across all products of the Genomics and Cell Research portfolio, including Dharmacon, Cell Analysis, Biomolecular Imaging, Forensics/Human ID, the Amersham brand, and others
Working closely with the digital marketing manager to expand programs and platforms across the Genomics and Cell Research portfolio, including email automation, social media, online paid search, and other tactics
Developing and expanding lead generation programs across the businesses
Minimum educational level: B.S. or MS degree in Biochemistry, Genetics, Molecular or Cellular Biology or equivalent knowledge and experience
Marketing experience with a proven track record of successful implementation of tactics within the life sciences or pharmaceutical industries
Excellent written and oral communication skills including presentation experience to large and diverse audiences
Ability to function in a complex international & matrix business environment is essential
Computer literacy in Microsoft Word, Excel and PowerPoint, Outlook
Knowledge of digital platforms, like Oracle Eloqua and SFDC a plus
Be a self-starter and be able to take projects from strategy through to execution with a high attention for detail coupled with constant innovation & process improvements
Travel required. Expected travel up to 10% but may be higher at times, and may include short-notice, some weekends and holidays
BS or MS degree in Biochemistry, Genetics, Molecular or Cellular Biology or equivalent knowledge and experience
Marketing experience is required

103

Product Marketing Leader Resume Examples & Samples

Responsible for optimizing the contribution margin/P&L for the Americas portfolio, and prioritizing investments to achieve growth and profitability targets for the LOB
Via active VOC, develop a deep understanding of the market, channel, customers, and competition, and develops segment-aligned offering roadmaps to maximize value and competitiveness
Define, develop, and launch innovative and differentiated regional product and service offerings and business models. Coordinates with marketing teams to conduct VOC
Manages product lifecycle, including end of life. Leverages New product Introduction (NPI) process to drive cross functional engagement in the development of new offerings
Support the efforts of the Global Product leaders by defining and prioritizing regional requirements and helping to identify which features/products are part of global platform vs. regional or local tailoring
Lead SIOP Process by partnering with sales, distribution, and sourcing to manage the portfolio throughout its lifecycle, supporting forecasts, working to optimize inventory levels, and managing SKU’s transitions to accelerate profitability/SKU metrics
Lead the engagement with our National accounts, working with sales to identify opportunities to drive profitable growth, defining requirements, developing offering roadmaps, and supporting delivery to and implementation by the customer
Oversee product launches, including the development of concise value-based, differentiated messaging. Work with Channel Marketing and Marcom to promote new offerings and create awareness with end-users and channels
Provide commercial leadership for the portfolio. Develop overall pricing strategy, using strong Value Pricing principles. Support the Sales team with tools and training to deliver the Value message to customers
A minimum of 5 years of Product Management, Program Management, Project Management, or Product Marketing experience
A minimum of 3 years of leadership experience
MBA or degree in an engineering discipline preferred
Track record of defining, developing, and taking to market complex products / systems and delivering outstanding growth and profitability in complex B2B environments
Proven ability to build senior level executive relationships
Outstanding communication skills and ability to communicate and coordinate effectively across organizational boundaries
Growth and customer focused. Demonstrated ability to drive customer needs and customer intimacy

104

Product Marketing Leader Resume Examples & Samples

Responsible for optimizing the contribution margin/P&L for the product line and prioritizing investments to achieve growth and profitability targets with the Connected Home Leader
Defines “value pricing” for new offerings and drives adoption of pricing best practices
Drive global platform offerings to achieve cost leadership
Bachelor's degree in business, marketing, economics, or other engineering discipline
7+ years of marketing / product management experience
Global mindset and cross-cultural sensitivity
Outstanding communication skills and ability to operate across countries, communicate and coordinate effectively across organizational boundaries

105

Product Marketing Associate Resume Examples & Samples

Responsible for assisting with the creation of compelling value propositions, internal/external client presentations and talking points/scripts to support selling efforts for new products in the marketplace
Work with executive management team to create and craft overarching messaging and power point presentations
Develop go-to-market engagement planning, value positioning and sales plans
Support product management team in development of product strategy and roadmap

106

BNY Mellon Im-head of Product Marketing Resume Examples & Samples

Input into the strategy and planning of marketing programs from a product marketing perspective to hit agreed KPI’s
Develop, lead and manage a small team to deliver engaging communications related to Product Marketing strategies
Use competitor insights to analyse and measure the effectiveness of selling systems - optimising material to drive deeper engagement
Directing the discipline centres within the marketing team in the development and delivery of product sales and campaign initiatives
Become the expert in creating an effective selling system - the “Go To” person for product marketing execution across all markets
Work in conjunction with ISG in EMEA to present product positioning and marketing internally to the boutique's Fund Managers, Analysts and Specialists as required
Work hand in hand with the ISG team to effectively execute best of breed product selling systems – including the development of externally and internally facing selling tools and the training of the EMEA sales team
Take the lead on key stakeholder relationships within the business such as sales, product specialists, fund managers and relationship managers – to ensure we raise awareness of the selling systems in boutiques and BNYM sales alike
Responsible for communicating new product initiatives and developments to all relevant internal departments
Represent Product Marketing on key committees and project teams as required

107

Product Marketing Resume Examples & Samples

He or she will help in executing Marketing activities around Index launches and closely work with the Product, Design and Interactive marketing teams to get them implemented
They will support the Senior Associate in Mumbai to manage the Index Fact Sheet creation and maintenance
Developing Metrics and managing overall data points for the marketing team
Writing/developing content and marketing materials to support new Index launches/key events and ensure all activity is in line with brand guidelines
To maintain and update the Index Marketing library on a timely basis with the latest Client Presentations, Press releases, Factsheets and marketing brochures
To closely work with the Marketing technology team to send out mass emails to Index clients using mass mailing and marketing automation tool Pardot
To work with the Design team to develop marketing materials like factsheets, product overviews, insights, newsletters, etc
To update our Quarterly ETF booklets by working with the Finance and Coverage team and getting them printed and distributed to our key regional offices
To work with the translators in getting our content/materials translated into regional languages to cater to local client demands
Regularly participate on team calls with the Product and Research teams to have an idea on the upcoming launches of products/research papers and plan marketing support around it
To work with our Interactive Marketing team to get the latest collaterals posted on our website and content on social media platform
University degree in Marketing or Communications
Good understanding of the financial marketplace and how it impacts the investment process
Excellent verbal and written communication skills, extremely strong attention to detail
Strong sense of teamwork and collaboration
Strong time management skills, more specifically the ability to prioritize and meet deadlines

108

Mgr-product Marketing Resume Examples & Samples

Bachelor’s Degree in Marketing or Business or relevant field, or equivalent work experience
Five plus years of experience in a strategic marketing function
Exposure to segmentation, positioning, pricing, campaigning and new product development practices
Confident and willing to take risks and make smart decisions based on data
Strong ability to influence at all levels within the organization
Strategic thinker who puts the needs of the whole over individual contribution
Effective communicator in both written and verbal forms
Experience with educational product
Experience with B2E or B2B

109

Head of Product Marketing Resume Examples & Samples

Manage a team of seasoned product marketers, support, coach and unblock any obstacles they may face to set them up for success
Lead all inbound and outbound marketing efforts for the product portfolio - that means you’ll be the subject matter expert on the customer, the product and the category
Work closely with product teams for a comprehensive understanding of the offerings and contribute to and keep track of their evolution (most especially for early stage products)
Deliver actionable insights using first and third party research, data, competitive insights and market segmentation to shape the product roadmap and meet business goals
Develop the product positioning, product naming and partner with Content Strategist to deliver world-class messaging
Work with design team, business development and external agency to develop creative assets to support product portfolio including website, videos, training tools, sales collateral, case studies and more
Drive the entire go-to-market process, with you at the center of all cross-functional, international, internal & external stakeholders
Key liaison for PayPal global product marketing & partnership organizations, ensuring consistent, clear communication and a collaborative spirit
Monitor competitors, industry shifts, emerging markets and the category overall to stay up to date, drive future growth and synthesize findings across team
Be the products’ brand advocate and key spokesperson, ensuring consistency across every internal & external touchpoint
Sustain the product by identifying optimization opportunities by investigating unmet needs and understanding customer satisfaction to ensure healthy lifecycle

110

Director of Product Marketing Resume Examples & Samples

Develop messaging and positioning for Configure, Price, Quote (CPQ) solutions
Function as the recognized company and industry expert in Configure, Price, Quote (CPQ) Solutions
Development and delivery of marketing tools (whitepapers, videos, focus groups,demos, e-books, case studies, website content, presentations), sales support, and sales training
In depth research, analysis, and well positioned ongoing communication of competitive landscape and win/loss insights to the field
Work closely with the Product Management group to help map market requirements to product capabilities
Domain expertise in Configure, Price, Quote (CPQ) solutions
Enjoys fast paced, growing company environment
Outstanding communication skills – written, verbal, and presentation to large groups

111

Principal Product Marketing Resume Examples & Samples

Conduct detailed portfolio analysis and prepare reports from data in PPM and Rally
Make recommendations and prepare plans of action for investment, using financial analyses
Create and conduct internal presentations regarding health of portfolio and TN investment strategy

112

Manager of Product Marketing Resume Examples & Samples

5+ years experience in marketing across multiple channel disciplines
Demonstrated success in end-to-end execution of best-in-class marketing strategies (B2C & B2B)
Experience working with Sales/Client Management teams or success in driving results in a matrix environment
Excellent written and oral communications skills including presentation experience to large and diverse audiences; must be fluent in English
Highly organized with ability to iteratively prioritize and progress multiple competing priorities to keep projects moving forward
Ability to translate technical specifications and capabilities into customer value statements
Seasoned experience with Microsoft PowerPoint, Word and Excel

113

Senior.director of Product Marketing Resume Examples & Samples

Define overall Product Marketing strategy and priorities. Involve EDQ and Experian stakeholders as needed and ensure it ties back to the overall strategy
Create and update content (Presentations, documentation, etc…) quarterly to aid in the communication of the strategy both internally and externally
Communicate the strategy to stakeholders (EDQ employees, Experian employees, Analysts, etc…)
Manage your team to build Go to Market plans on a 12 month horizon that are aligned with the overall strategy and are updated quarterly
Work proactively with Product Management to ensure product releases will be brought to market
Pro-actively identify and resolve blockers to implement the strategy and plans with stakeholders
Create and share reports and dashboards to track results and take corrective action as required
Organize and manage stakeholders at all levels in order to achieve business goals
Provide overall leadership and management of a 8 person Product Marketing organization

114

Director of Product Marketing Resume Examples & Samples

Use market intelligence to gather specific feedback on what is working and isn’t working with a specific focus on defining market problems, win/loss analysis and understanding the competitive landscape
Create a go-to-market plan for your market with a specific focus on market definition, distribution strategy, pricing, positioning, and user / buyer personas
Execute go-to-market plans in your allocated region with a specific focus on creating a go-to-market roadmap, launch plans, communicating the value proposition and developing supporting collateral and sales tools

115

Product Marketing Resume Examples & Samples

Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Internship or up to 1 year of product marketing or marketing experience
Travel industry or software as a service experience preferred
Willing to travel 25%

116

Product Marketing Dir Resume Examples & Samples

Partners with product teams to influence and align roadmap and offering(s) to business goals in the short and long term
Work closely with the Product Management, Marketing, and Sales teams to build and execute the Risk and Fraud GTM strategy to drive revenue goals
Operates in a ‘market first’ approach developing and managing buyer personas and personalizing Neustar’s solution positioning and messaging to align with the market
Work with Marketing to develop unique and differentiated thought leadership materials including market facing content
Work closely with Corporate Marketing to build an integrated Risk and Fraud Solutions marketing plan that promotes market awareness through demand generation efforts to drive pipeline growth
Collaborate cross-functionally to support successful product launches and the communication of new capabilities and functionality
Equip and enable sales with intelligence, content, and sales tools to identify, advance, and close sales opportunities
Stay current on the Risk and Fraud market and industry including the competitive landscape, market potential, market problems, and positioning. Work with Product Management to influence and drive GTM through market insight and build the tools needed to support Sales
Build strong relationships with industry analysts to improve Neustar’s position in the market
Supports pricing strategy and competitive intelligence projects with domain expertise and market knowledge
4-7 years experience in Product Marketing with 3+ years in the Risk and Fraud space
High degree of knowledge of risk and fraud solutions related to transaction fraud or registration fraud is required. Understanding the use of identity data in mitigation of fraud is a plus
Varied skillset that ranges from crafting strategies from broad business objectives working with different teams to the ‘roll-up the sleeves’ execution of product launches, writing collateral and creating an effective customer-facing presentation
Strong messaging and positioning experience, examples will be requested
Disciplined analytical thinker using a combination of data and experience to establish viable business strategy to drive growth of portfolio
Experience in pricing, bundling, messaging and delivering to market SaaS solutions
Familiarity with agile software launch process
Strong PC skills (Outlook, Word, Excel, Powerpoint, Salesforce)
Four year accredited college degree required
Strong experience in customer facing roles, including market intelligence, capturing market problems, customer workflow, product assessment and planning, and ongoing customer feedback
Entrepreneurial personality and exceptional communication and organizational skills
Demonstrated ability to lead others and working as interface between cross-functional teams

117

Director of Product Marketing, Contact Center Resume Examples & Samples

Provide product-level positioning and marketing messaging
Lead product marketing campaigns to extend the company’s reach corporate messaging and collaboration market
Plan and manage the on-going product releases
Understand and promote the technical solutions
Bachelor's degree and 5-10 years of product marketing experience, MBA a plus
Experience marketing SaaS or cloud services to the SMB and Enterprise Markets
Technical knowledge in contact center
Proven success developing and managing product go-to-market plans
Strong business acumen, as well as strong analytical and strategic thinking abilities to draw conclusions based on data
Strong ability to manage a passionate and loyal team of employees
Detailed and results oriented; skilled at both planning and hands-on execution
Ability to excel in a team-oriented, collaborative, and fast-paced environment
Excellent written, verbal, and presentation skills

118

Lead, Product Marketing & Comms Resume Examples & Samples

Work with senior Product leadership to establish systems, resources and communications strategies across the product process from idea to scrum
Manage internal product communications and training on MediaOS products to internal clients - primarily editorial but inclusive of sales, product, and audience development – around the product roadmap, sprint releases, and the announcement of new product experiences
Develop and manage shared product resources including but not limited to idea backlogs, global product roadmaps, design thinking archive and release comms
Oversee on-boarding and training to our internal teams including Engineering, DevOps, QA, Design, Scrum and Product
Drive the POV on comms and documentation systems including Slack, internal wikis, Jira and Github
Work across our agile teams to ensure communication and connection across our tech teams including Engineering, DevOps, QA, Design, Scrum and Product
Work closely with product leadership and customers (editors, management, product, sales) to ensure the product roadmap and roll-out process is fully understood and effectively communicated
Liaise with support team to ensure client satisfaction and close the feedback loop from our customers
6+ years product marketing / management experience in digital publishing or related
3+ years working in a marketing or communications capacity
Strong POV on organizational communication strategies and platforms
Well-versed in Keynote (or other visual communication mediums)
Understanding of how to design tests and interpret test results
Track record executing in a fast-paced, evolving environment
Ability to multi-task and handle multiple deliverables and projects at once, sticking to deadlines
Highly collaborative with the ability to inspire others and push through barriers
Passionate about digital media, social media, advertising and digital media trends

119

Specialist Product Marketing Resume Examples & Samples

Managing Warranty and Scrap Process
Perform segmentation analysis and develop the strategy that fits our competencies
Manage programs – coordination, work plan development, and execution including internal & external resources
Develop clear analysis summaries and recommendations for executive level presentations
Present project analysis and strategies
Read, write and speak English

120

Product Marketing V Resume Examples & Samples

Develops abstract scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
Assists with abstract pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
Manages release of abstract products through the end of their product life cycle

121

Product Marketing V Resume Examples & Samples

Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
Demonstrates depth and/or breadth of expertise in own specialized discipline or field
Communicates difficult concepts and negotiates with others to adopt a different point of view

122

Product Marketing IV Resume Examples & Samples

Recommends investment decisions for new product development
Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis
Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
Manages release of complex products through the end of their product life cycle

123

Product Marketing Resume Examples & Samples

Develops diverse scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
Conducts diverse competitive analysis for specific products or product lines. Drives Red Team Analysis
Assists with diverse pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
Understands technical and business environments. Assists with the development of strategies to meet business objectives
Manages release of diverse products through the end of their product life cycle
Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines
Explains difficult or sensitive information; works to build consensus

124

Product Marketing Senior Director Resume Examples & Samples

Develop a comprehensive launch plan for the Oncotype FPET/Liquid Biopsy panels, including positioning, key messages, branding/promotional/competitive strategies and medical education initiatives to ensure key messages are delivered to targeted customers optimally
Prepare short-term and long range sales forecasts for Management Review
Analyze market research in order to drive plans and coordinate all future market research working closely with the Market Research Analyst
Establish a clear and aligned communication plan that leverages the publications and timing to align for subsequent materials and direction for field sales
Create promotional tools including brochures, slide kits, advertisements, and online content to convey messages and support awareness, education and adoption of the Oncotype FPET/Liquid Biopsy panels
Ensure comprehensive training of Sales and Managed Care Teams to train on positioning, key data/messages, competitive strategies/positioning and all launch/promotional tools and programs
Develop and proactively manage budget for product line
Cultivate and grow a core group of thought-leader advocates and drive participation in advisory boards and speaker development programs
Partner with Corporate Communications and the Patient Advocacy team to leverage the marketing strategy/positioning/messages in developing innovative digital/social media programs towards our patient audiences and the media in general
Maintain professional, engaging and patient focused communications with all internal and external audiences. Ability to present a variety of material in front of diverse audiences, from All Company Meetings to Field Sales Meetings, Trade Shows, Executive Meetings, board meetings and customer settings. The ability to well inform and inspire is essential
Exhibit excellent people management and leadership skills, coaching, inspiring, and mentoring direct reports and or cross functional teams within the organization
Develop and manage initial and ongoing commercial marketing budget for this product line, ensuring financial targets are accurately maintained
BS in Life Sciences or similar discipline with a strong understanding of biology, diagnostics and medical devices. Advanced degree (MS, MBA, PhD, MD, Pharm D) or equivalent preferred
Minimum 12+ years of progressively responsible product marketing experience in the oncology, diagnostics and/or medical device market required. Approximately 4+ years’ experience in marketing to the specialty genomic testing market desirable
Proven track record of successfully marketing products in a highly competitive market
Excellent teamwork and interaction skills to lead cross functional teams and interface effectively with internal partners including Life Cycle Product Management, Sales, Franchise Marketing Partners, Medical Affairs/Communications, Marketing Services, Business/Product Development, Company Executives and outside agencies, vendors
Sense of ownership in driving marketing initiatives for product lines assigned to achieve desired commercial targets. Strong initiative, critical thinker, risk taker and problem solver. Exceptional organizational/project management skills
Proven analytic skills with scientific papers and market intelligence. Ability to simplify and translate complex scientific data into a clear and compelling commercial strategy
Superior written and verbal communication skills with ability to maintain open communication with internal employees, managers and customers as needed
Relevant experience in a tightly-controlled, regulatory environment and with managed care
Computer skills: MS Office (PowerPoint, Word, Excel spreadsheets) expertise a must, databases, familiarity and use of Internet, presentation development skills, MS Office expertise at a high level

125

IBM Flashsystem Product Marketing Professional Resume Examples & Samples

3+ years of experience in product marketing
3+ years of experience in enterprise storage
2+ years of experience in flash storage
5+ years of experience in product marketing
5+ years of experience in enterprise storage
Strong power point skills, strong written and verbal skills

126

Director of Product Marketing Resume Examples & Samples

Lead ongoing commercial assessments, such as competitive landscape and regional market and customer dynamics to drive/evolve new global product initiatives
In partnership with the Innovation team and Product Management, be a key driver to quickly validate and execute on our next generation innovation ideas ranging from technology, product to strategic alliances
Drive buy/build/partner analysis for strategic product lines and in collaboration with key leaders, lead the execution aspects
Manage the execution of new product adoption and growth plans to ensure overall business goals and objectives are successfully met
Partner with cross functional stakeholders to lead new product development through product lifecycle from development of business case (including revenue projections) to defining GTM strategies and driving market penetration of new products
Proactively identify and champion new revenue opportunities. Plan, manage, implement, and facilitate the segment specific business development
Maintain and foster a collaborative environment with cross functional departments; effectively communicate strategies and recommendations to an executive audience
Lead new product launch strategies in collaboration with cross functional program teams to ensure marketing plans and operational protocols are in place to support new product launch
Partner with the Sales leadership team to assess and develop training requirements for new products and platforms
Measure and assess the effectiveness of product marketing programs
Support talent management processes through active leadership, coaching, recruiting and organizational development activities
Assumes additional responsibilities as requested
Minimum 7+ years of experience leading global Product Marketing for B2B enterprise SaaS company
Minimum 2+ years of experience as Director of Product Marketing responsible for developing and executing successful products, solutions and business strategy
Experience building business plans and making investment decisions on new products
Strong strategic visionary planning and execution capabilities with proven track record to drive growth-oriented businesses with worldwide presence (This is a very strategic role, experience limited mostly to marketing communications will not suit this role)
Strong leader with minimum 2 years of experience in managing, coaching, and leading product marketing managers
Master’s in Business Administration highly preferred (or equivalent experience)
Experience in Healthcare IT industry desirable
Creative, articulate professional who can envision and promote new business ideas that align with the corporate vision and strategy
Effective, clear and concise presentation skills

127

Senior Director of Product Marketing Resume Examples & Samples

Drive the transformational change within the company from a flagship product to a strategic portfolio of global solutions
Directs the activities of the cross functional team to obtain and sustain market leadership in given segments. Seek new opportunities leveraging our distinctive competence
Proactively identifies and champions new revenue opportunities. Plans, manages, implements, and facilitates the segment specific business development
Working in collaboration with finance, analyze product profitability and sales success of all new offerings
Working in collaboration with marketing communications, create & drive execution of Go-to-Market Strategy for all products, offerings and solutions including pricing and launch activities
Develop a business case for each new offering and solution; marshaling approved projects through the definition, development, launch and post-launch phases
Manage the execution of global growth plans to meet or exceed revenue and market share goals
Conduct ongoing in-depth research and analysis for products and services that fit the solutions for UpToDate's strategic segments
Leads market research, monitors competitive activities, and identifies customer needs to drive strategic solution management initiatives globally
Supports talent management processes through active leadership, coaching, recruiting and organizational development activity
Maintains effective communication with executives and cross functional departments across the company to ensure proposer sensitivity to the needs of the solutions management by segment
Define and implement the appropriate launch strategy for the segment's portfolio of products
Establish relevant pricing strategies and execution models. Advocates specific product and segment channel strategies and tactics to Sales
Proactively addresses sales and revenue variances for markets assigned - both short and projected long-term
Minimum 7+ years of leading global P&L experience in a B2B SaaS environment
Minimum 4+ years of experience as a Director or Senior Director of product marketing responsible for developing and executing on successful products, solutions and business strategy
Experience in transforming a business from a product based approach to a solution based approach (preferred experience for this role)
Strong leader with minimum 6 years of experience in managing, coaching, and leading mid-level staff including multi-functional teams
Competence working on very large, most complex multi-national assignments
Demonstrated ability to identify, recommend, and position products and services to optimize revenue potential
Strong strategic visionary planning and execution capabilities. Proven track record to drive growth oriented businesses with worldwide presence
Experience with business case development
Excellent research analysis and decision-making skills
Excellent ability to develop recommendations, form judgments and make decisions based on existing available data
Global product marketing experience preferred
Creative, articulate professional who can help introduce, develop and promote new business ideas into the corporate vision
Proven track record of managing and maximizing the investments
Strong analytical skills, with ability to collect, absorb, and analyze information quickly and independently
Excellent executive communication and presentation skills
Strong problem solving, planning, decision making and multitasking skills
Strong interpersonal skills; demonstrated ability to work collaboratively with a wide range of individuals at all levels of the organization
Excellent follow-through, attention to detail and time management skills

128

Director of Product Marketing China Resume Examples & Samples

Intelligent Audio Hardware: Smart microphones built off of the MEMS platform, next generation acoustic processors as well as traditional voice processors
Intelligent Audio Software: Advanced voice processing software solutions, including noise suppression, acoustic echo cancellation, advanced stereo recording, audio zoom, voice wakeup and speaker identifications
Intelligent Interfaces: New emerging product development
Strong technical and business background in the semiconductor industry with a global understanding and deep understanding specifically in the China market
Outstanding leadership skills, a strong sense of urgency and the drive to succeed in a highly competitive market
Critical thinking skills and the ability to think tactically and strategically
A track record of proven success in marketing and product management positions, including the development and successful execution of strategic and tactical business plans
Achieve revenue and profit goals for the smart microphones and voice processors product lines
Develop pricing strategies to achieve market penetration and profit objectives
Develop revenue and unit volume forecasts based on market trends, customer input, etc
Experience in marketing/product management, strategic business planning, and new product development
Intimate knowledge of the following market segments, including familiarity with relevant applications and key customers: Smartphones, Computing, Consumer markets such as IoT. Appliances market is a plus
Proven experience working with customers on design, business strategy, and product road maps
Possess at least 10 years of demonstrated success in the semiconductor industry in similar positions
Candidates should have a strong technical background and experience leading a team of product and application professionals
The candidate must demonstrate good business sense, critical thinking skills, outstanding leadership and interpersonal skills, and a strong desire to succeed

129

Technical Product Marketing Resume Examples & Samples

Create and deliver technical field enablement strategy and materials, including demos, presentations, blogs, technical white papers, videos, and field training courses
Conduct technical competitive analysis and create competitive differentiation materials for the field, Product Management, and Product Marketing
Develop messaging around customer challenges, key product and solution benefits, and competitive advantage
Deliver technical training to sales engineering, partners, and customers
Support of technical customer meetings
Engage and collaborate with product management, product owners, Engineering, Sales, and Marketing to create the content and proof points required to accelerate market adoption of suites and solutions
Create and deliver technical content on short notice for time-critical sales and analyst relations
Participate in events and help ensure demos, event themes, and collateral take a “solution-first” approach
Coordinate cross-organizational teams, proactively ensuring that teams are synchronized concerning messaging, communication, schedules, issues, and other relevant areas
Bachelor's degree in marketing, business, or computer science
5+ years' experience as a product marketer, technical marketer, product manager, or technical sales manager/sales engineer
Solid understanding of open source, cloud, containers, typical cloud workload deployments, and IT infrastructure operations with tbe ability to learn new technologies and concepts quickly
Knowledge of the infrastructure, application development, and cloud markets, including key players, market trends, key industry analysts, and technology direction
Background in the internet, technology (consumer or B2B), or software industries; experience with open source, OpenStack, cloud management, middleware, Platform-as-a-Service (PaaS), and other related areas is a plus
Process and project management skills with successful experience influencing cross-functional teams
Experience with social media and digital marketing
Experience designing, building, and presenting technical and product demonstrations
Deep understanding of working with field marketing and sales teams
Comfortable working with and presenting to all levels of an organization
Metrics-focused and detail-oriented

130

Specialist, Product Marketing Resume Examples & Samples

The individual will be responsible for managing Imaging and Mobile and other new products from concept and launch to EOL
He/She will develop key messaging and marketing strategies for product lines - differentiate SanDisk Imaging and/or Mobile product lines, create compelling customer value with messaging that is credible and resonates with target audience
The individual will have ownership mentality managing marketing budgets, go to market planning, and market growth
Develop and deliver overall Imaging and/or Mobile line product/marketing strategy. Includes global SKU management, competitive analysis, market trends, and becoming a category guru
The individual will understand competition and industry to build a winning strategy for SanDisk memory card product line of cards and provide quarterly updates of competitive positioning and sales results
The individual will support selling efforts with the latest marketing tools, messaging, and assets
Requires BS/BA degree or equivalent with 5 or more years of related experience in storage or closely related markets
Knowledge of Product Marketing life cycle management
Develop and launch a comprehensive marketing campaign
Must be a strategic thinker
Deep knowledge of retail channel market with customer facing experience a must
Strong presence and ability to passionately articulate products, technologies, and value propositions
Hands-on, can do attitude, and team player
Excellent communication skills (written, presentation, speaking, listening)
Able to work with engineers, customers, industry analysts, press/media
Must be articulate and a strong writer and presenter
Must be able to adapt presentation style and content based on audience
Strong business mind and ability to analyze and recommend effective marketing program options
Mobile Phone or Camera Marketing background is highly desired
Data Analysis skill is a plus
Agile system knowledge is a plus

131

Intern, Product Marketing Resume Examples & Samples

Computer skills: Microsoft Office (Word, PowerPoint, Outlook, Excel); Communication tools such as Skype
Language skills: Fluent Business English
Soft skills: Excellent communication skills and writing; good analytical capabilities; high affinity for technology and software
Self-starter and strong team player
A candidate that wants to learn Product Marketing and how an organization goes to market with technology solutions

132

Product Marketing Associate Resume Examples & Samples

Ensure coordination and interface with web developers, UI developers, engineering design centers, manufacturing and quality to ensure continuous focus and timely execution of projects
Manage project teams through a gated product development process
Research, develop and manage customer focused applications, processes and tools
Clearly articulate product features and value in public speaking events such as distributor, dealer, sales and recruitment meetings
Differentiate and position the products to ensure customer value and optimize business return
Strong analytical skills with demonstrated ability to pull data from assorted sources and synthesis in both graphic and verbal format, so that it is easily understood by the target audience
Capacity to communicate professionally in written and verbal format across a wide audience
Superior organizational, follow-up and follow-through skills
Ability to engage, lead and manage projects involving cross-functional relationships with other internal departments and external business organizations
Ability to work in self-directed manner to identify needs of the organization and/or customer, articulate necessary proposals and see projects through to completion
Advanced level skills with Microsoft Office (Excel, Word, PowerPoint)
Understanding of residential split system applications and market place dynamics
Clear understanding of basic marketing principles
Background or experience in marketing, product management, engineering or business/sales
Prior background in HVAC is preferred but not required

133

Product Marketing Associate Resume Examples & Samples

Provide program management support for key go to market initiatives
Have a seat at the table and participate in driving the positioning and product strategy for the Pega 7 platform
Have the opportunity to learn and experience Pega’s industry leading technologies and build relationships with the world’s most recognized and loved brands that use them
2 to 5+ years of marketing, product marketing, project management, or product management experience working within software companies
Passionate about technology and is able to quickly change technology and business context
Strong understanding of technology and a technical solution visionary
Hands-on, “get it done” operating style

134

Director, Ad Product Marketing Resume Examples & Samples

Build and manage a team of experienced marketers tasked with owning independent, high-visibility projects
Make beautiful, concise sense of large, complex issues in partnership with a dedicated design team
Craft and oversee high-visibility executive presentations, ensuring clarity of structure and design
Communicate effectively with internal stakeholders (Strategy, Sales, Design, etc)
Develop an efficient and collaborative workflow for his/her team to operate within a complex organization
Partner with product owners and other leaders to develop a validation and/or prioritization process for ad product development, determining when/where marketing input is needed
Create a handoff/transition process between innovation and product development teams
Apply creative, innovative thinking to a disciplined process, backed by a belief that one fuels the other
Bachelor’s degree in Communications, Marketing or related field
7+ years of experience as a marketer, sales planner or communications specialist
Ability to act quickly and maneuver effectively within a large company
Ability to tie day-to-day decision making back to larger business and revenue goals
Extensive knowledge of the digital media and technology landscape
Resilient attitude and dynamic sense of humor

135

Product Marketing Manger Resume Examples & Samples

Provide data-driven market analysis to help influence OEM device portfolios and roadmaps
Leveraging data and analysis to drive the strategy for what device categories we should be focused on for marketing activities
Own what devices we select for hero, ATL, and other key marketing activities
Select a focused set of devices we partner with engineering & OEMs to bring to market
Track the roll out & adoption of Windows hero technologies & readiness to support marketing activities
Drive the seasonal device marketing priorities that feed into featured devices and Windows Marketing activities globally to have the greatest impact at marketing devices that grow the Windows Business
Determine the Key Performance Metrics & principles we should be using to for device performance in hero marketing activities
Communicate our global marketing plans to OEM partners
Work across teams to prepare periodic business and portfolio leadership reviews and content for executive meetings at key industry events
Work with research teams to design, field and communicate results of device research such as Apple compete, Chrome compete and others
Represent Microsoft as a product spokesperson at numerous industry events and partner meetings around the world
5+ years of experience managing products or marketing campaigns (preferred to have experience working at an OEM or retailer)
Executive presence and professional maturity
Clear and persuasive oral and written presentation skills for communicating compelling messages to senior managers and external business partners
Retail buyer or Channel category manager experience a plus
Experience working with partners and providing great leadership and interaction with Microsoft
History with marketing plans and GTM strategy (preferably with devices)
Proven ability to lead and manage cross-group teams and virtual teams
Able to manage ambiguity and have a results-driven mindset
Ability to quickly assess an opportunity´s potential, leveraging fact-based analyses and industry experience
Sensitivity to diverse stakeholder perspectives and the ability to facilitate internal alignment
Ability to create and present business plans, competitive analysis and strategy roadmaps with a proven track record required
Self-starter and can-do attitude a must
Prior work with OEM or Silicon partners preferred. Experience with Windows and knowledge of Windows 10 a plus

136

Product Marketing Co-op Resume Examples & Samples

1) Assist with marketing collateral & U.S. introduction events. Product/Market collateral (electronic and print) editing and creation
2) Perform market research to identify new market trends and competitor landscape
3) Assist with the configuration of business system data. (SAP)
4) Co-ordinate/lead activities associated with special projects/campaigns
Currently enrolled in a bachelor's or post-graduate program at an accredited U.S. based University
Junior/Senior standing, degree program area (electrical, marketing)
Ability to use PC to develop analysis
Proficient with Microsoft office and Adobe Acrobat
Previous SAP experience

137

Director of Product Marketing Technical Resume Examples & Samples

Exhibits strong interpersonal skills related to interfacing with customers and key influencers to ensure that marketing decisions are customer-driven
Demonstrates deep customer, technical/regulatory and clinical expertise; collaborates with appropriate parties to identify the drivers leading to business success
Works to understand complex technical, functional and business problems and reduces them to stepwise tactical execution in a team environment
Identifies market opportunities, develops, implements and manages solutions, and provides subject matter expertise in healthcare product and informatics development
Understands and manages lifecycle implications and makes recommendations to achieve sustainable economic success
Works collaboratively with development organization to define market needs and provide voice of customer during development activities
Monitors emerging trends and problems within healthcare market, including macroeconomic, regulatory, compliance, technology and competitive areas
Contributes and works within multi-generational product plans and complex product portfolios involving medical devices systems and software
Proven ability to influence cross-functional teams/members without formal authority
Works closely with downstream product management to provide launch support during the transition to product release
Demonstrates in-depth experience, knowledge and skills in product management and the product development process including business case development, customer research, concept development, usability studies and use case development
Assesses financial implications, including profitability and viability, within a moderately complex product/market portfolio
Active and collaborative participation on cross-functional teams and includes members of support functions such as R&D, field operations, regulatory, quality clinical, sales, manufacturing and user experience design
Encourages informed risk-taking and acts as a catalyst for innovation; generates practical, sustainable and creative options to solve problems and create business opportunities, while maximizing existing resources
Evaluates alternative solutions/decisions in light of the potential impact on the internal/external customer; understands the resource implications of solutions and makes recommendations in adherence to governance and prioritization guidelines
10+ years’ experience in upstream marketing, product management with a demonstrated business focus and competency, or 20+ years’ experience in pharmacy automation within an acute care facility
Bachelor's degree in Marketing, Business or Engineering related field; MBA and/or advanced nursing/pharmacy degree and/or certification preferred
Experience with IT standards, HL7 interfaces, server architecture, networked systems
Experience and knowledge of Clinical Applications for Systems and Integrations to Healthcare Information Systems (HIS) is strongly desired
Proficient with Microsoft Word, Excel and PowerPoint, advanced verbal, written and presentation/communications skills
Personal characteristics: personable, detail-oriented, critical thinker, self-motivated, enthusiastic, resourceful, customer-focused and interested in professional development /career progression
Strong organizational, leadership and interpersonal skills
Travel approximately 40%

138

Director of Product Marketing, E-commerce Resume Examples & Samples

Develop messaging and positioning for E-Commerce solutions
Function as the recognized company and industry expert in E-Commerce solutions
Work collaboratively with marketing, analyst relations, product management, and sales engineering to develop & manage product launches and roll-out activities
Provide sales training to the company and its partners, participating with the sales team in evaluating and responding to customer requirements, and communicating positioning and strategy to industry analysts
Work with Sales Management and General Management teams to ensure Product Marketing materials meet their needs
Domain expertise in E-Commerce solutions
5 to7 years of product marketing experience in SaaS orenterprise software
Demonstrated experience in writing and presenting
Proven ability to translate technical features into business benefits
Ability to interact with diverse technical and non-technical groups at all organizational levels
Well organized and able to manage multiple projects simultaneously
University degree required, MBA preferred but not required

139

Director of Product Marketing Resume Examples & Samples

Act as primary spokesperson and chief evangelist for OneDrive for Business
Develop the Product Messaging & Positioning for OneDrive for Business
Influence product roadmap and direction by partnering with the engineering team
Partner with the Office 365, OneDrive and SharePoint marketing and engineering teams
Lead the development of core marketing content, demos, competitive analysis, web collateral, and blog posts
Lead the development of competitive materials, sales playbooks and programs

140

Brand & Product Marketing Immersion MBA Intern Resume Examples & Samples

Brand Management - activate and optimize in-market brand campaigns across multiple touch points
Product Marketing - drive winning product plans and learn P&L management
Consumer & Marketplace Insights - analyze marketplace and consumer insights to provide actionable recommendations to cross-functional teams/Sr. leaders
Channel Marketing - develop comprehensive marketing solutions to win with our Top Customers
Merchandising - identify and drive optimal pricing and promotional strategies to deliver profitable business results

141

Product Marketing Snr Director Resume Examples & Samples

Define and run marketing campaigns to drive education sales
Create campaigns for all of Oracle’s products including Cloud and on premise products
Evolve OU’s campaign strategy to include newer tools and techniques like Eloqua, nurtured campaigns and targeted campaigns
Define and drive social media and digital marketing
Drive marketing for both the commercial and academic student market
Coordinate OU’s involvement in regional events
Work with other field marketing organizations at Oracle especially software and cloud sales
Influence the OU web strategy to drive revenue online
Establish a Customer Advisory Board for North American customers
Work with Partner and Corporate Teams to drive messaging
Aligning with Product Marketing teams within Oracle
Aligning with Cloud Marketing teams within Oracle
15+ years experience working in a marketing role with a track record in Marketing
Knowledge of social/digital marketing a plus
Leading contributor individually and as a team member, providing direction and mentoring to others
Good communication and influencing skills, both written and verbal
Strong organizational ability. Driven by goals and standards of excellence
Ability to understand and analyze the industry and market. Proactive, creative and innovative thinker
Professional with strong planning skills. Motivation to continuously expand personal professional knowledge
Extremely comfortable working in a global setting

142

Director, AWS Product Marketing Resume Examples & Samples

Develop marketing funnel model with the targets at each layer of the funnel and then track the actuals against the targets
Identify the target market segments, key buyers, use cases and targeted workloads
Design campaigns, programs and offline market plans to achieve the funnel targets
Oversee a product marketing budget that you coordinate with central corporate marketing to determine spend levels, channels, etc
Demand generation – develop the strategy and manage the marketing programs that drive demand for your products leveraging the central corporate marketing organization to execute your product marketing plan
Requires Bachelor's degree in Business, Sales, Engineering, or Marketing
MBA or equivalent advanced degree highly desirable
Typically requires a minimum of 7+ years of experience in a product support, product planning, or consulting environment with at least five years of profit and loss responsibility and people management experience

143

Product Marketing Engineer Resume Examples & Samples

Self-starter with a positive can do attitude, team-player with solid interpersonal skills, lots of initiative and willingness to help wherever needed
Ability to work independently, be proactive, and have a strong sense of ownership in driving platforms as a business
Proven ability to successfully work across diverse business groups and enroll/organize individuals into productive collaboration teams
Active listening skills, including experience investigating and understanding customer requirements as well as proactively identifying potential issues
Influence at various management levels as well as the field, customers and targeted partners on synergy products, portfolio, decision rationale, and value propositions
Excellent communications skills (both written and verbal) are mandatory

144

Senior Mgr, Product Marketing Resume Examples & Samples

MBA in a related field
Experience – and the ability to find joy – in collaborating cross functionally and building consensus amongst multiple stakeholders
Ability to think strategically, execute effectively, and deliver high quality work against tight deadlines
Distinctive problem-solving, strategic and analytical capabilities. Demonstrated capacity to roll out solutions and strategies to reach SMBs
High internal locus of control and desire to make big impact
A passion for cyber security and building new solutions and businesses
Skilled communicator with strong written and verbal communication and interpersonal skills

145

Senior Manager of Product Marketing Resume Examples & Samples

Develop go-to-market strategy and marketing plans necessary to meet company revenue goals
Provide product-level positioning and marketing messaging for the SOHO markets
Lead product marketing campaigns to extend the company’s reach into the SOHO markets
Develop appropriate sales and partner training materials, collateral, pricing guides as needed
Understand the technical solutions
Support PR and awareness activities including webinars, trade shows, direct marketing, collateral and customer case studies
Create market requirement documents (MRD)as necessary
Bachelor's degree and 5-7 years of product marketing experience, MBA a plus
Experience marketing high velocity, transactional SaaS or cloud services to the SOHO markets
Technical knowledge in business communications, messaging, collaboration, file sharing, cloud, and/or SaaS markets
Experience working directly with senior management, direct sales and large partners

146

Product Marketing Co-op Resume Examples & Samples

Assist and manage product packaging development including content acquisition, approval and production execution
Assist in product positioning through competitive analysis and benchmarking
Assist in master data input in SAP
Participate in product prototype verification and perform product application verification
Must have excellent interpersonal skills and follow-up skills
Proactive problem prevention and issue resolution leadership ability
Ability to learn other software programs
Strong verbal and written communication skills required

147

IM , Marketing Product Marketing Executive Resume Examples & Samples

Support the Head of Product Marketing in the further development of marketing tools and ensure all material is approved and distributed according to marketing processes and in line with compliance guidelines
Manage the ongoing updates on all focus fund marketing collateral and ensure the most up to date version is distributed to sales as well as included on external channels
Work with the Marketing Performance Analyst to produce regular stats on the usage of marketing vehicles across teams for the purposes of management reporting
Continuously look for opportunities to ensure the production and distribution of the product marketing material is efficient
Ensure the effective translation of all marketing material to ensure all regions are given consistent information in order to go to market on products
To support the Head of Product Marketing in the liaison with Boutique partners and ensure that information is gathered and then clearly communicated on an ongoing basis
Responsible for product data accuracy in all communication channels and to ensure that new product requirements are weaved into the information databases. Required to sign off on content created for press releases, printed material including magazine, biennial handbook and on site literature and e-newsletters
Proven track record in meeting deadlines
Strong appreciation of the marketing environment and exposure to marketing either through academic studies or previous roles
Understanding and appreciation of the financial markets, ideally Investment Management and related financial products
Exceptional attention to detail
Strong MS Word, PowerPoint, Excel and additional appropriate technological knowledge

148

Monetization Product Marketing MBA New Grad Resume Examples & Samples

Current Second Year MBA Student with a graduation date between December 2016 and August 2017
3+ years of online marketing experience and/or strategy experience
Knowledge of how the broader advertiser landscape is changing
Ability to meet deadlines and re-prioritize in an environment

149

Director of Product Marketing Resume Examples & Samples

Drive differentiated value proposition, messaging and competitive positioning for Microsoft Dynamics solutions for Sales, Marketing and Social
Partner with Technical Product Marketing and R&D on an ongoing basis to deliver value position, product strategy and roadmap
Manage end-to-end GTM and product lunches to ensure field and partner readiness for Sales, Marketing and Social
Build and manage Sales, Marketing and Social team of product marketers and subject matter experts
Deliver competitive insight and battlecards for the field
Work closely with Integrated Marketing on branding, global engagement programs, content marketing, web and events for sales, marketing and social technology decision-makers
Collaborate with Business Planning on pricing and packaging
Collaborate with Industry Product Marketing to ensure sales, marketing and social scenarios are messaged effectively in end-to-end Industry scenarios in Retail, Financial Services, Manufacturing, Public Sector and more

150

Administrative Assistant, Product Marketing Resume Examples & Samples

Perform administrative tasks including: complex calendar management for internal and external meetings, manage heavy domestic and International travel arrangements, and complete expense reports
Handle tasks associated with various projects and programs supported by the team
Project manage all logistics for team off-sites
Build cross-functional relationships with key partners in other departments
4+ years of administrative experience including support of a VP or C-level executive
4+ years of experience coordinating travel logistics on behalf of 3 or more executives
4+ years of calendar management and expense report management for 3 or more executives
Experience in Microsoft Office Suite, with experience in PPT and Excel

151

Principal Product Marketing & Development Resume Examples & Samples

Works closely with leadership team to understand AirVision In-flight capabilities and be able to clearly articulate them to all levels of the organization
Manages the product profit and loss performance and reporting
Responsible for the overall product roadmap, pricing strategy, internal external product positioning
Leverages market research, customer surveys, data analytics and other sources produced by Product Marketing to understand customer needs and identifies new opportunities in order to inform decision-making and measure success
Adapts customer specific requests to meet the larger In-flight community needs and align with AirVision strategies, while managing customer expectations
Develops business cases to support investment
Conducts competitive assessments to measure the market value opportunity of Onboard Catering & Provisioning solutions
Manage all phases of the product development lifecycle for solutions
Initiates and manages idea generation, gap identification, financial attractiveness, feature prioritization, and feature definition
Collaborates with the internal teams (Delivery, Operations, Technology, Sales and Product Marketing) to deliver and provide the most effective solutions
Determines customer and roadmap impacts of critical feature issues and prioritizes fixes appropriately
Provides usability, evaluation and support to product delivery teams
Works closely with Technology, Marketing, and other business units to deliver releases on schedule through business planning, requirements, development, and market release phases
Represents product during internal and external industry events
Willingness to become Subject Matter Expert (SME) on onboard catering services for airlines, working in a cross functional organizational global environment. Literally, put yourself in the place of customers and understand their needs
Become an industry thought leader in the area of Onboard Service Management systems and processes
Welcome customer and industry problems as opportunities to create value and advance Sabre AirVision’s capabilities in the Onboard Catering & Provisioning space
Strong communication and presentation skills are needed with the ability to communicate technical concepts to non-technical audiences (sales, customers, executives) as well as translate customer and market data into technical requirements documents
Ability to collaborate with customers (internal and external), technologists, sales, operations delivery and other teams to deliver complex multi-functional end-to-end solutions
Ability to juggle multiple priorities in a fast paced environment to deliver results
A minimum of 5 years of Airline product development and or airline catering experience would be advantageous
Minimum of 10 years of software or system product management experience or experience supporting software solutions (Saas)
Demonstrated excellence using MS Office software

152

Product Marketing Engineer Resume Examples & Samples

B.S. (EE) or Equivalent
3 or more years of experience as a design engineer, applications engineer (or equivalent) in the semiconductor industry
A high level of understanding of RF, microwave or optical communication systems, from the system design level, to the various components which make up the system
Ability to prepare professional marketing material for customer and internal communications
A strong knowledge of the production flow of silicon bipolar, LDMOS, GaAs, SiGe semiconductor processes and be able to interface with the various groups throughout the production process when required
Upto 5-10% travel (Domestic)
BSEE, MBA (optional)
System design experience in the area of RF and/or Optical communications systems
Hands on experience in customer application support of RF or Optoelectronics

153

SSD Data Center Product Marketing Undergrad Intern Resume Examples & Samples

The candidate must be pursuing a BS in Electrical Engineering, Computer Science, Computer Engineering or related field
The candidate must have legal right to work in the U.S. without sponsorship
3+ months of experience with technical marketing projects, technical data collection and testing
3+ months of experience with multi cultural teams

154

SSD Data Center Product Marketing Undergrad Intern Resume Examples & Samples

The candidate must be pursuing a BA/BS or equivalent in Marketing, Business management or related field
The candidate must have the unrestricted time to work in the US without requiring sponsorship
3+ months of experience working with diverse teams within an organization
3+ months of experience working with challenging situations and prioritizing according to business needs
3+ months of experience working in a fast paced environment

155

Director of Product Marketing Resume Examples & Samples

Defining the strategy and roadmaps for Rambus/CRD’s hardware products
Prioritizing target markets, customers and features for specific products
Fostering and sustaining a strong relationship with product engineering to drive alignment with overall product goals
Authoring and maintaining product requirement definition documents that provide a defined engineering development target
Developing and model market-appropriate pricing models for all hardware products, in conjunction with product marketing
Identifying new market opportunities that can leverage our products to develop new revenue sources
Analyzing emerging markets, evaluating investment concepts and building analytically sound business cases for investment
Working actively with the entire organization to ensure happy customers, providing high-level support for sales efforts, including white papers, sales training and tools
Interfacing with our varied customers to understand their strategies, gather their requirements and ensure that our products continue to play a key role in their success and vision
Engaging customers frequently to maintain product influence and have go-to market relationships for validation of ideas
Deep understanding of IP, IC and SoC design and verification – specific expertise with security IP offerings is a plus
Demonstrated capability to build and execute on strategic roadmaps by integrating customer feature requests, emerging market/competitive needs and business priorities into a holistic view
Track record of delivering great products that customers are delighted to use
Track record demonstrating strong leadership and execution to product delivery plans
Proven ability to coordinate multiple simultaneous R&D/marketing activities across multiple organizations and geographies
Excellent verbal, written and presentation skills to sell your ideas internally to executive management team, and externally to customers and analysts
Ability to collaborate effectively and cross-functionally with management, R&D, product management, marketing, FAE, finance/contracts and sales teams
Rapid adaptation to new, dynamic markets with an ability to self-educate and be entrepreneurial when needed, with flexibility to adapt to changing priorities
BSEE/CS with 8+ years or MS/MBA with 5+ years product management experience, or equivalent engineering experience in semiconductor or EDA

156

Director of Product Marketing Resume Examples & Samples

Help the Company build category leadership in the K-12 Math Core market
Possess Develop go-to-market strategy and own all national outbound marketing activities for products/services
Product Launch: Design the launch of new products and releases
Develop product positioning and messaging to differentiate solutions in the market
Create key marketing assets in support of national launch
Manage cross-functional implementation of launch plan working closely with Internal stakeholders: Product Management, Integrated Marcom, GSSM (Global Sales Strategy and Marketing), Field Marketing, Sales Enablement and Corp Communications
Develop national strategic plans and innovative marketing campaigns to drive demand
Connect our brands with customers and drives business results by blending strategy, creative, content, technology, and analysis
Create a brand experience that engages and influences customers through personalized connections and ultimately converts mindshare into market share
Monitor effectiveness of print, digital, web and exhibit marketing plans and promotional campaigns
Understand customer purchase behavior, their purchase criteria and impact on sales channels
Maintain strong, ongoing channels of communication with other internal stakeholders in Product Planning, Development and Marketing, Sales, GSSM, Sales Enablement, Global Supply Chain, and others
Provide leadership and supervision to staff in the execution of marketing plan, and maintenance, and competitive selling support activities
Supervise content area marketing staff; makes staffing decisions; and conducts performance reviews
Develop tools to support selling process
Communicate the value proposition of solutions to the sales team
Collaborate with Sales Enablement team to develop training materials, sales enable
Work closely with PPD to create program Theory of Action and customer-centric messaging for each program
Work closely with Competitive Insights team, develop portfolio of competitive intelligence to support sales
Consult with GSSM to customize campaigns to support local/regional efforts
Oversee regional and district adherence to program messaging

157

Director of Analytics, Product & Marketing Resume Examples & Samples

Delivery of high-quality data-driven business analyses, empirically derived analytic models and strategies that address business issues, provide key insights leading to actionable recommendations
Establishes and sets benchmarks and key performance indicators of overall health of business as well as success metrics for product and marketing initiatives
Collaborate with Consumer & Marketing managers to develop and explain insights around consumer behavior on relator.com website and mobile apps that help increase engagement, monetization and marketing ROI
Collaborate with Data Engineering to integrate and enhance robust data sets, apply advanced analytics solutions to marketing activity, automate processes, etc
Partner with the product and marketing organization on data-driven decision making and rigorous measurement
Lead exploratory analysis to identify and size opportunities to determine trade offs between product features, grow and optimize our product
Create analytical framework and solutions for improving value of our digital brand and performance marketing efforts
Develop product learning agendas, design multivariate tests, and synthesize analytical results into practical recommendations that inform key business decisions
Partner with the engineering and business intelligence teams to drive improvements to tracking and data quality
Build a high performing analyst team - through recruiting, development and leadership
Raise the bar across the organization in terms of analytical rigor while also bringing in new approaches and techniques
Conduct deep-dive analyses to understand product performance, conduct complex initiatives that address key strategic questions and drives assorted ad hoc projects
Presents ideas to Senior Leadership and other key stakeholders across the Enterprise
Manage a team of analysts and create a highly engaging environment where sense of energy and personal commitment is valued and celebrated
Manage multiple projects and ad-hoc analysis efforts. Prioritize efforts, manage stakeholder expectation and allocate team resources based on business value and fit with strategy
Build relationship with key partners; works closely with internal and external partners to drive continuous improvement in all efforts including measurement of digital and social media platforms, marketing channel performance
Excellent analytical, critical thinking, decision-making and problem-solving skills
Experience in digital tools including Omniture and Google Analytics preferred
Proven track record of translating business problems into analytical framework, developing analytical plan for answering complex problems and delivering analytical insights
Experience managing and leading teams with proven success
Ability to tell stories with data
Innovative thinker with intellectual curiosity, with an eye to developing new solutions and tools
Strong collaboration skills, clear team player, can-do attitude
Strong excel and PowerPoint skills
Detail oriented, deliver with the highest quality
Strong multi-tasking skill- Innovative thinker, with an eye to developing new solutions and tools
Knowledge and experience with leveraging data for Search engine marketing, display marketing , email and social campaigns
Masters in Engineering, Statistics or Management
8 years of experience in data analytics in consumer internet space, with a history of progressively taking on roles with increasing responsibility
At least 3 years of experience in a leadership role with people management responsibilities
Strong preference for Internet industry experience

158

Undergraduate Intern, Product Marketing Resume Examples & Samples

Support Marketing Manager in the creation of various marketing campaigns
Manage marketing campaign creation in Salesforce
Compile and assist with analysis of marketing promotions
Compile data to provide monthly reports
Work with creative and copywriting staff to facilitate the design and copy alongside the Marketing Manager
Current student pursuing an undergraduate Business or Communications degree. Junior or senior status preferred
Experience using Adobe Creative preferred
Proven leadership skills through past work experience or involvement

159

Director of Product Marketing Resume Examples & Samples

Bachelor’s Degree required
5+ years managerial experience in an educational publishing or product marketing organization
Conceptual & analytical thinking
Leadership & management
Decision-making
Inter-personal / written / verbal communication
Excellent presentation and negotiation skills
Problem-solving; product & market knowledge
Functional and computer proficiency

160

Product Marketing Executive Resume Examples & Samples

Be involved with product development from concept to delivery and provide input and feedback from a marketing perspective
Prepare product strategies and create go-to-market plans for YL and VYL product in conjunction with the Head of Strategic Marketing, editorial and author teams and market managers/reps for the ELT product lists
Train and educate the sales teams on new YL/VYLproduct and support with sales kits, webinars, competitor analysis, internal and external positioning
Track YL/VYL product development and marketing initiatives in the US and other international markets with a view to repurposing them for the EMEA market where applicable
Work with the marketing communications’ team to create pre- and post-sales tools, including printed materials, catalogues, power points, and marketing materials for the sales reps at optimum time and within budget guidelines
Work with authors, internal and external teacher trainers and the local markets to ensure we are implementing powerful, fruitful and scalable regional promotion of the YL/VYL product
Develop and create materials to support sales in field visits with product presentations and training and with more methodological workshops
Liaison with relevant US colleagues/companies to utilise market and product information effectively and in a timely manner
An experienced and in-depth knowledge of the YL/VYL ELT business
Strong communication skills and the ability to transfer knowledge, ideas and experience to other parties
Proven experience dealing with customers, both internally and externally
Solid experience working within a busy and varied supporting role
Strong communication skills at all levels and in all formats
Good organisational and multi-tasking skills
Team player suited to a team-orientated and collaborative environment, where knowledge is shared actively
Keen attention to detail and follow-through
Educated to A-Level or equivalent
ELT experience within a marketing department
A general understanding of the marketing planning process
Understanding and ability to contribute to product development
CELTA or equivalent
YL Teaching qualification

161

Product Marketing Leader Resume Examples & Samples

Collaborating with commercial leadership and global marketing to develop the region market and orders forecast
Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives
Training direct / indirect sales channels

162

Product Marketing Associate, Postpaid Mobile Resume Examples & Samples

Drive revenue, margin and subscribers growth of Postpaid Roaming
To lead and shape the market by differentiating Singtel with innovative market offerings, deliver upon Singtel’s brand promise and a positive customer experience
Perform landscape analysis leading to create segment specific products and promotions that drives financial growth
Performance tracking and deep dive into existing products to refine product’s value proposition, customer journey amd go-to-market strategies
Develop effective marketing strategies with external and internal stakeholders for end-to-end implementation of marketing plans
To work with IS/Billing, Product Development and Network Operations to ensure products and marketing schemes are supported including customer-friendly bill presentation
Work with legal, regulatory and external industry bodies to ensure compliance with all legal, regulatory and industry requirements
To keep abreast of technology trends and capitalize on opportunities to drive innovation as well as monitor the competitive landscape to stay ahead of the competition

163

Director, Global BB Product Marketing Resume Examples & Samples

8-10 years of marketing and specific skills in content creation (video, ads, social, etc.)
3+ years' hands-on B2B product marketing experience including sales enablement, events and lifecycle marketing
Strong creative and writing skills. Ability to guide the creative and editorial process
Strong organization, persuasion and presentation skills
Self-motivated and ability to work autonomously
A passion for innovation, testing / learning and trying new things
An understanding of payments landscape is a plus

164

Product Marketing Engineer Resume Examples & Samples

Working in a cross-functional team that includes sales, engineering, and marketing to define and execute go to market plans
Participating in product planning of next generation products
Developing and delivering go to market plans
Developing strategy, positioning, messaging, and collateral for sales teams and customer consumption
Ability to operate with limited direction from direct manager
Technical knowledge of FPGAs preferred
Outstanding presentation, written and verbal communication skills
Experience creating and delivering marketing content
Transceiver (SerDes), memory interfacing, ASIC, and/or FPGA experience preferred

165

Marketing Specialist Product Marketing Resume Examples & Samples

Manage the flawless execution of lifecycle marketing campaigns that support account onboarding, retention, category and SBA program adoption and solution-oriented thought leadership
Facilitate creative process with Agency from inception through development; write business briefs and manage creative development of email and digital assets through Project Management tool
Collaborate with supporting teams (SASI, Email Team, vehicle owners) or independently execute email deployments including loading list, proofing and distribution
Create and submit search terms as-needed
Archive self-serve email creative on shared drive as-needed
Monitor marketing best practices and industry competitors to become knowledgeable about persona-based marketing
Discover and leverage emerging customer-centric marketing techniques
Assess campaign results, share ideas that improve campaign engagement and ROI over time
Provide awareness of Marketing campaigns to Sales teams and provide marketing materials via Sales supported systems
Participate in Quarterly Segment Review, Campaign Strategy meeting, and the Monthly VAP review meeting
Collaborate with Field Marketing, develop customer centric communications for sales teams to use in conjunction with life cycle campaigns
Collaborate with Advocacy, Pricing, etc. as-needed to develop and support lifecycle campaigns
Actively increase knowledge and understanding of customer personas through work with Field Marketing and Customer Marketing teams, and by participating in customer trainings/seminars as needed
Provide additional support to Marketing Strategy team as-needed
Timely execution of marketing campaigns and delivery of sales materials
Active participation in creation of integrated marketing campaigns
Background in product marketing required (or related field); Prefer experience in B2B and/or Retail Marketing
Strong interpersonal skills; must thrive as part of an energetic and fast-paced team able to work collaboratively with others
Effective written & verbal communication skills
Proficiency in MS Office Applications (Excel, Word and PowerPoint) and familiar with Salesforce
Experience using email service providers, Oracle email platform (Interact) preferred
Experience using a project management system, Workfront platform preferred

166

Product Marketing Senior Analyst Resume Examples & Samples

New product launch operations support for DCP products
Sku management & enablement of Dell Branded & 3PP products in DCP portfolio
Interact and coordinate with eClerx , SCM team & pricing team on each product launches – sku turn on, turn off
Ecosystem update including Offer ID creation for new system launches
Sales Communication (911), lanch & EoL countdown
Tied Mod creation for Bundle/upsell
Regular Audit/optimisation of SnP (APOS) and POS configurator stores to ensure the regional/country directives are executed
Following DBM guidance to initiate the Accessories turn on for POS Configurators
Sales support: Answering sales query on product/sku , day to day operations - ISR/AE's/SPSR
Work with Demand & supply and Brand to plan promotions for aging stock
Premier Page Point of Contact for product launch and transition
Sustaining activities include online SKUs enablement and content treatment
Collaborate with Online Web Store team to develop sales campaign and online monthly offerings

167

Director of Product Marketing Resume Examples & Samples

Personally contribute as well as lead/mentor a team of product marketing managers to successfully execute on strategic programs, including but not limited to
Develop plans to achieve our customer adoption and financial goals for the service
Continue our shift to design, market, and sell based around achieving business outcomes, based on a cloud service delivery model
Analyze market and customer data to draw insights that will influence the overall plans
Develop compelling, differentiated messaging and positioning, with a clear understanding of the target customer/audience and the core capabilities of our cloud service
Work closely with sales/channel teams to ensure the value proposition, assets, training, incentive plans are all in place for a strong sales motion
Collaborate with field/global marketing to ensure demand-gen and influencer programs are ready to drive the highest level of interest and excitement in the market place
Identify and develop collaborations/partnerships with 3rd parties to achieve common goals
BS in Computer Science or related technical field. MBA a plus
Minimum of 5 years experience in product marketing, product management, technical marketing, or technical pre-sales leadership roles. Experience in cloud services and/or enterprise software a plus
Strong advocate of the customer’s point of view and requirements
Demonstrated ability to influence “up” AND cross-functionally to peers. This is a highly matrixed job, requiring collaboration among multiple groups
Strong analytical skills and a natural predisposition toward data-driven decision making, but with ability to make reasoned decisions in the face of uncertainty or imperfect data
Demonstrated team leadership, mentoring, and organizational skills
Willing to travel to meet customers and partners up to 20% time

168

Director of Modular Product Marketing Resume Examples & Samples

Selects, trains, supervises, and evaluates assigned staff
Key contributor and participant with the VP/GM and other executive staff members in establishing strategic business, market and product direction. Works closely with the VP of Strategic Marketing with new technology initiatives
Evaluates Cobham AvComm products and competitive market position using market research information and knowledge of specific market areas
Reviews and assists the Engineering Operations with budget preparation to address markets within corporate guidelines
Develops and recommends target pricing objectives and determines specific pricing decisions and philosophy
Defines and evaluates new product ideas in order to determine customer acceptance and conformance to market requirements
Responsible for customer, and product training/orientation to company standards
Responsible for maintaining favorable relations with customers and determining that a satisfactory level of customer and product service is maintained
Ability to travel on an extensive basis in performance of job
Test and measurement marketing experience a plus

169

Product Marketing Spec Resume Examples & Samples

Comply with BAE Systems safety policies and maintain a safe work environment
Bachelor’s Degree in Marketing with 1 year experience in managing exhibitions and events preferred or Associates Degree and 3 years’ experience in managing exhibitions and events
Proficient time management and good follow-up skills
Able to comfortably engage with customers at show
Solid writing and interpersonal skills
Skilled in Microsoft Office Suite
Basic knowledge of business and organizational dynamics

170

Senior Manager of Product Marketing Resume Examples & Samples

Establish overall positioning and go-to-market strategy for the Service & Support products, which include managed solutions, technical advisory services, and education and support offerings
Drive revenue growth by establishing Akamai’s professional services & support capabilities as a competitive advantage in the marketplace
Lead a team of two Marketing Managers aligned to Global Services and Support
Drive awareness of Global Services & Support thought leadership and range of expertise by developing and delivering thematic campaigns
Remain current on relevant industry trends and issues, as well as emerging technologies
Create messaging, positioning, competitive analysis, and sales tools, and provide sales support to ensure success in competitive deal situations
Serve as the product expert to the field by conducting product sales training, being a product evangelist, and engaging in speaking, online and print opportunities
Identify strategic go-to-market partnership opportunities and execute partner marketing strategies
Education: Bachelor’s Degree in a technical discipline, marketing, or equivalent, MBA preferred
8+ years of professional experience
5+ years of Product Marketing or equivalent experience
Experience marketing managed services, consulting/advisory services, and priority/premium support offerings for a range of high-tech companies
A proven history of growing revenue through Product Marketing for both new and mature product lines
Experience leading a team and a desire to grow as a manager
Excellent written and verbal communication skills with the ability to articulate complex technical concepts to a broad range of technical and business audiences
Situational fluency, ability to influence, motivate and manage others, and perseverance to handle challenging business situations
Understanding of the CDN industry and partner ecosystem including knowledge of Web Performance, Digital Media and Cloud Security spaces

171

Mgr, Product Marketing Resume Examples & Samples

Create, target, and segment mobile marketing plans and communications for core mobile security offering and related Norton apps
Develop and execute strategy and tactics that drive download and distribution of Norton Apps
Develop and execute strategy and tactics that leverage digital, mobile ecosystem (platforms, apps, carriers, partnerships) to promote and extend Norton App distribution
Collaborate with Product Management and Regional Product Marketing to translate consumer insights regarding unmet and emerging mobile security and other needs into offering marketing requirements
Utilize customer insights to influence future product directions, messaging strategy, partner opportunities, etc
Develop product value proposition and positioning to differentiate Norton in the marketplace
Deliver marketing tools and collateral for assigned mobile products in the Norton portfolio
Develop, evangelize, and drive deployment of global go-to-market plans (direct and for partners) for assigned mobile products in the Norton product portfolio
Speak with customers in their vernacular and on preferred mobile channels
Develop and execute mobile promotions for a company’s business, products, and/or services
Support manager in business review meetings
3-5 years of consumer mobile app product marketing and customer acquisition experience
Consumer Mobile Product Marketing experience preferred
Consumer Mobile app marketing and mobile marketing techniques also preferred
Knowledge of Google Play and iTunes apps stores preferred
Strong marketing business acumen preferred
Motivated individual with the presence, confidence, energy and finesse required to engage and influence many different types of personalities within the organization
Deep understanding of the Consumer Mobile Security market and the routes to market utilized to drive the business
Thrives in an agile, fast-paced marketing environment. Views change as an opportunity
Excellent cross-functional collaboration skills
BA/BS degree required

172

Junior Product Marketing Associate Resume Examples & Samples

Ensure new product information and visuals are complete, accurate and compelling prior to Catalog and Website layout meetings
Conceptualize new product positioning in terms of relationship to existing products and external perspectives of customers
Review market research and internal reports to anticipate product trends, competitive actions and marketing strategies
Maintain open, efficient communication between Creative, Merchandising and Internet departments on new and existing product development and web marketing
Provide administrative support for Product Marketing Team

173

Lead-product Marketing Resume Examples & Samples

Develop product positioning and messaging that differentiates the Education Solutions in the market
Sales enablement – communicate the value proposition of the solutions to the team and develop sales tools that support the selling process
Product launch – plan the launch of new releases and manage cross regional/functional implementation
Market Intelligence – be the expert on healthcare learning, and buying patterns
Demand generation – develop the strategy and manage the marketing programs that drive demand of education solutions
Executing the development of all Clinical ( clinician segment) Education program components – outlines, main program content, supplements, pre and final assessment
Implementing the Global Content Development Work Instruction and approval policies to develop interactive, competency-based clinical modules (video, slides with voice-overs, computer based training, or other formats) using solid instructional design principles
Be the first level Subject Matter Expert for all clinical inputs required
Developing all programs as per schedule, requirements, and prioritization process of the regional education team. Using project-planning techniques to ensure all program development timelines and quality goals are met
Developing the program supplements and final assessments with answer keys
Facilitating the accreditation work
Create train the trainer programs and lead some of the clinician trainings as faculty
Establish a commitment to quality and communicate the importance of meeting statutory, regulatory and customer requirements. Ensure quality policy is understood, implemented and maintained at all levels of the organization. Establish and communicate quality objectives that are measurable and consistent with the quality policy
Bachelors/masters Degree in Medicine, and masters in business administration with marketing specialization
5 years experience in product marketing, clinical content development, or related field
Working knowledge of French
5 years experience in product marketing, product development or related field
Product Management/Marketing expertise, including: market trends/analysis, insights, communications, sales enablement
Content development - development of all clinical content for the Education business
Healthcare product/industry/technical acumen
Proven ability to work with global teams

174

Director of Product Marketing Resume Examples & Samples

Help to drive Pega’s story for next generation customer service and how we should evolve in a changing industry landscape
Partner with the enablement team to drive the development of training and education materials for prospect-facing teams across all segments and specialties
Be a client expert for marketing and communications efforts - understanding client segments, profiles, and motivators
Lead product marketing managers and/or associates, providing direction on priorities, goals and objectives
Be a driving force for progress and achievement of program goals by aligning teams with clear definition of success, figuring out roadblocks and dependencies, and doing what it takes to unblock the team
Work closely with Product Marketing leadership team to build a high performing Product Marketing organization
Develop deep relationships with Product Management and product leadership to maintain role as trusted advisor
Fluency across contact center strategies and technologies
Strong background in messaging complex products, impeccable writing skills and a knack for establishing competitive differentiation
Proven experience in creating content for marketing materials for demand generation campaigns, composing tweets, and writing blogs, website content, data sheets, magazine articles, press releases and other promotional collateral and communications
Knowledge of the Challenger Selling methodology a plus

175

Technical Product Marketing Resume Examples & Samples

Develops moderate scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
Conducts moderately difficult competitive analysis for specific products or product lines. Drives Red Team Analysis
Assists with moderate pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
Manages release of moderately difficult products through the end of their product life cycle
Demonstrates expanded conceptual knowledge in own discipline and broadens capabilities
Explains complex information to others in straightforward situations

176

Principal Product Marketing Resume Examples & Samples

4 – 8 years of experience in product marketing and brand management in IT Security, Networking and Cloud technologies
Excellent technical and presentation building skills (advanced Keynote / PowerPoint, Excel, Word)
Experience planning and executing complex marketing programs
Ability to use data and analytics to drive sound decision making, and deliver against measurable marketing metrics
Strong oral and written communication skills with confidence in presenting points of views at all levels
Excellent time management and organization skills with attention to detail
Strong ability to understand technical material
Enjoy working in a fast-paced and dynamic environment, and proactive problem-solving skills
Exceptionally detail oriented, prolific with excellent project management skills
BA/BS required, and MBA preferred

177

Product Marketing Snr Director Resume Examples & Samples

Owns the Marketing relationship with OracleDirect SaaS & PaaS Sales Teams in EMEA
In-depth knowledge of the EMEA MSE market for software applications
Experience of volume channel marketing programs
Cross geographical coverage, preferably across EMEA
Extensive marketing analysis experience

178

Director, Lumada Product Marketing Resume Examples & Samples

Responsible for product marketing for Lumada, Hitachi’s IoT Core Platform
Develop the strategy and marketing plan for Lumada as it relates to solutions for factories, mining, energy, healthcare, transportation and more
Drive the adoption of Lumada among Hitachi companies as the primary platform for connecting their products to develop IoT solutions and services
Work with product management in partner evaluation, IT governance, phased roll-out of solution and sales training
Develop global and market-specific problem statements, use scenarios, business cases, & MRDs, sharing results and recommendations with senior leadership to facilitate definition of a product roadmap that delivers a unique and differentiated market position
Deliver training and education to the sales force and partners, and brief members of the press and industry analysts about the value of Hitachi and Lumada
Expertise in IoT, big data analytics, IT systems, operational technologies
Good working knowledge of IT systems technologies especially software
Excellent communication and writing skills with the ability to effectively present to business and technical audiences
Leadership – experience and the ability to manage and build your team, plus enrich relationships across the organization
Creativity and ability to think outside the box or laterally, to resolve problems and exploit market opportunities
10 + years of marketing experience for B2B technology products or services
2 years of experience in IoT software systems or services or consulting
Knowledge of data center systems, cloud services and software
Master's degree in engineering, technology or business management

179

Product Marketing Associate Resume Examples & Samples

Provide insightful market analysis of industries and participants in the global data storage ecosystem
Develop compelling, results-driven digital/web/social marketing and campaigns
Work with cross-functional product, channel, sales and marketing teams around the world to shape the buying journey and drive breakthrough revenue growth within a multi-billion-dollar technology innovator
Successfully position, differentiate and drive preference for Seagate’s cutting-edge data storage products in a hyper-competitive marketplace
Bring and/or have the ability to quickly build expertise in the areas of end user and channel partner wants/needs, industry dynamics,information technology trends, competitive knowledge, and business management
Identify and articulate distinct competitive advantages and drive business success
Bachelor’s degree in Marketing, Business Administration, Computer Sciences or other related degree. Relevant master’s or MBA degree preferred
Ability to successfully lead, innovate and openly collaborate across diverse functional organizations, cultures and continents
Excellent writing and editing skills
Skillful presentation and public speaking abilities in addressing large audiences, executives, industry analysts and press
Contagious enthusiasm and passion for excellence
Expertise preferred in one or more of the following: hyperscale/cloud architectures and/or business models, enterprise data centers, storage systems, enterprise applications, virtualization, big data, computer science, data science

180

Tech Lead Product Marketing Group Fintech Commerce Resume Examples & Samples

Embrace ambiguity as a way of life
May have to roll up sleeves to code
Some exposure to financial services
Aware of ecommerce platforms such as Magento, Shopify etc
Maths and logical reasoning should be second nature
Statistical bent of mind highly desirable
Tier 1 Engineering background (preferably IIT / NIT / REC), unless you are extremely bright with a natural penchant for Tech; MBA desirable but not mandatory

181

Director, Enterprise Product Marketing Resume Examples & Samples

10+ years of experience in marketing/advertising, preferably within the automotive industry
Extensive automotive industry knowledge, particularly across the Dealer space, preferred
Proven experience in monitoring and analyzing data to evaluate program effectiveness and ROI using Salesforce.com and other reporting tools
Must exhibit strong analytical skillset
Experience with a wide range of marketing tactics – print, web, CRM/direct mail, online, etc
Strong organization, planning and project management skills; ability to prioritize tasks for both self and team to meet business requirements and deadlines
Extensive experience leveraging full range of marketing capabilities to drive top line growth to include brand positioning/development, creative development process, research/insights, customer segmentation, pricing/discounting and channel management
Experience with B2B marketing for company with a portfolio of products / services is required
Strong organizational skills, executive presence, leadership capabilities and attention to detail
Bachelor’s degree; MBA or advanced degree, or equivalent experience a plus

182

Product Marketing Sorting Resume Examples & Samples

Developing winning value propositions for mail and parcel sortation solutions on a global basis
Understanding market opportunities, providing competitive assessments and buyer behavior analysis to help drive successful sales and marketing efforts. This includes identifying repeatable buying patterns and use cases in specific industry verticals, and creating corresponding product bundles that may include partner solutions and services offerings. The Product Marketing Manager will also develop customer maturity/requirement models that help lay down a path for expanding the footprint of our offerings at existing clients as their needs evolve and grow. (from mail to parcel)
Establishing core messaging to support various go-to-market channels including online web content, product launches, social media, field sales and partners, and marketing campaigns. The Product Marketing Manager will work closely with the Product Management and product content management to consistently disseminate and update the message across channels on a regular basis. This role will act as an advocate and champion of the aforementioned product line both internally and externally
Developing a go-to-market plan with applicable use cases, target personas, differentiation and channel recommendations. This role will have access to broad market intelligence services, including primary and secondary research, to inform go-to-market plans. Close collaboration with segment marketing, partner marketing and marketing communications teams will be required to build integrated marketing programs. The Product Marketing Manager will work with the Integrated Marketing and Communication teams to flesh out marketing campaigns aligned with the plan in order for them to be successfully executed in regions world-wide
At least 5-7 years marketing & communications experience
Prior product marketing and/or product management experience is important, preferably in Production Mailing domain
Proven track record in successful product marketing planning and go to market strategies through quantifiable results
Ability to work in a matrix marketing environment and partnering with product management teams is essential to success in this position
Strong applied analytical skills

183

Product Marketing Engineer Resume Examples & Samples

Driving business unit growth through identification and penetration of new customers, increasing business with existing customers, helping to set roadmap and identification of new product and market opportunities, and executing product line growth plans
Responsible for developing an intimate understanding of the market, building value-added relationships with target customers, and working with a global team of Sales professionals and Field Applications to expand business with new and existing customers
Involved in managing and execution of product line activities from strategic planning to tactical activities to achieve the revenue and profit goals of the business unit
Work with a global team of Sales professionals and Field Applications to expand business with new and existing customers
Analyze the market to understand growth opportunities and new target markets
Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
Internal and external evangelist for IPD products; prepare and present IPD presentations for internal and external audiences
5-8 years of marketing/product experience in semiconductor industry required. Ideal backgrounds include a background in Application Engineering, and Technical or Product Marketing Engineering
Combination of RF and portable products markets knowledge strongly preferred
BSEE degree required; MBA a plus
Requires travel to customer and non-customer sites in North America and Europe, and Asia (30%)
Ability to influence and lead others to increase profitability
Ability to work well in a small team environment
Flexibility in work hours is essential due to the global nature of the business (this is not a position for someone who aspires to an 8am-5pm routine)
Must proactively follow-up and close all open actions
Must make smart decisions, solve problems and think critically
Ability to positively influence team members, peers and superiors without authority in a matrix organization

184

Product Marketing Engineer Resume Examples & Samples

3-8 years of technical marketing/FAE/Applications engineering or HW design experience
Knowledge of clock tree and/or high frequency signal integrity design
Requires travel to customer within specified geography
Strong communication and presentation skills, both written and verbal
Ability to establish key relationships with customers and internal FAE/Sales teams
Detail oriented to proactively follow-up and close all open action
Ability to take the initiative and drive results

185

Manager of Product Marketing Resume Examples & Samples

Setting objectives and measuring the effectiveness of global programs
Understanding and managing the strategic marketing mix of web, digital advertising, organic & paid search, target accounts, PR, technical conferences and trade shows to achieve sales objectives
Support sales training for products and applications, leading the development of content, training material, sales collateral, etc…
Customer content creation, application content, communicating value proposition, collateral such as data sheets and brochures
10 to 15 years’ experience in marketing in a technology company, with at least five years’ experience leading marketing organizations in companies that are known for their outstanding marketing
Experience driving e-commerce programs and sales
Experience with transactional and high end products sold through a digital, partner, and direct sales channel
Demonstrated ability to develop and communicate value propositions

186

Product Marketing V Resume Examples & Samples

Ability to drive field/technical and customer engagement from an SBU perspective
Conducts calls with field people to understand market trend, inflexions and lead project team to achieve milestones and objectives
Drive alignment and tracks business focus on SAM, market share and margin between SBU and Field
Anticipates internal and or external business challenges. Recommends process, product or service improvements
Solve unique and complex problems that have a broad impact on the business. Required conceptual and innovative thinking to develop solutions
Lead project with notable risk and complexity. Develops the strategy for project execution
Works within general functional policies and industry guidelines
Communicate complex ideas, anticipates potential objections and persuades others to adopt a different point of view
Provide leadership and direction in Service Marketing research trend and benchmarking analysis and competition
Recognized as the expert in Service market trend analysis
Direct the Field team with Marketing campaign of key product and key accounts
Focus on company growth by tracking and analyzing the data
Lead product adoption strategies and key to defining product development priorities
Expert understanding of Mature segment global and technical market trends and execute a systematic process for capturing competitive intelligence
Develops broad and comprehensive business and marketing plans, assesses market penetration and product positioning to drive competitive advantage revenue and market share
Ability to collect and classified feedback for product strategy definition
Participate in competitive analysis and Single Sales objective definition
Define content of strategic framing of deals
Prepare large deal for Executives approval
Coach the field for contract negotiation
Lead debrief session to collect lesson learn for continuous process refining

187

Director of Product Marketing Resume Examples & Samples

Establish the go-to-market vision, strategy and model for the product portfolio for which he or she is responsible and communicate that vision and strategy across the organization
Develop deep understanding of the buying audience for the organization by directing product marketing managers to conduct research and gather insight about target personas, buyer needs and the purchasing decision process for the organization’s products
Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around customer buying needs
Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the product portfolio and partner with product management leaders to build business cases for expanding market presence or entering new markets
Oversee and provide direction for the creation and socialization of the following product-level documents: market requirements, marketing plan, sales enablement plan, launch plan, solution handbook
Oversee and provide input into the process for creating product positioning, value propositions and messaging that resonates with the buying audience; ensure that product marketing managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand and content teams
Develop the competitive positioning for the product portfolio by using competitive analysis and input from product marketing and product management managers
Partner with product and sales leaders to plan routes to market and ensure that product marketing managers collaborate with sales enablement and/or sales operations to produce sales enablement plans for the product portfolio
Support the product portfolio launch strategy and launch planning, collaborate with product management and portfolio marketing leaders
Serve as market-facing subject matter expert (SME) for the product portfolio and interface with industry analysts as a company representative
Oversee and provide input into the process for developing customer references, testimonials and case studies for external and internal use
Establish strategies to drive retention, upsell and cross-sell for the product portfolio, or partner with a formalized customer marketing function
Ensure that product marketing managers follow a consistent process for conducting win/loss interviews and ongoing analysis to determine customer product adoption, or partner with a formal market/competitive intelligence function
Monitor and report on the performance of the product portfolio, results of related sales and marketing and efforts
Conduct routine assessments of the organization’s go-to-market processes and address gaps in performance
Manage the hiring, development and retention of product marketing talent
Five to 10 years of product marketing experience
Formal experience managing direct reports and teams
Formal experience in managing budget
Related market/industry experience desirable
Product management experience a plus
Management experience including the ability to build and grow a team
Ability to navigate culture and politics across multiple functions
Critical thinker with strong writing, communication, presentation development and delivery skills
Certified in the SiriusDecisions Product Marketing and Management (PMM) Model or Pragmatic Marketing a plus

188

Product Marketing Resume Examples & Samples

Background preferably includes marketing of enterprise-class solutions, such as enterprise software, BPM, or SaaS services targeting Finance, Operations and IT professionals. Security and commerce solutions or equivalent experience required, knowledge of eCommerce operations and payment services helpful
Extraordinary messaging acumen. Blend of business analyst, story teller, trial attorney, and product SME. Demonstrated ability to develop impactful, fact-based, sales-usable product and value proposition stories (requires strong analytical and creative thought processes)
Has ability to "see" the unseen story, generate story from disparate pieces. Knowledge of Miller Heiman sales methodology helpful. You will be expected to articulate methodology used for message development, and provide examples of messaging documents created
Ability to quickly assess and understand merchant business processes, understand how payment and payment security technologies can be applied to improve results, and synthesize into meaningful, quantifiable, differentiated business improvements and messaging. A systems thinker
Strong writing, analytical and presentation skills. Ability to understand complex processes and technologies, and translate into simple concepts (written, graphical, architectural, and verbal). Strong command of Word and Excel applications. Ability to produce high integrity PowerPoint output—clean, crisp, visually strong (e.g. strong DIY creation skills for baseline content, plus ability to direct agency to produce excellent results for key projects)—a stickler for communications efficacy and integrity. Adept at communicating concepts in both written and graphic form.You will need to show samples of presentations and collateral you have developed
Ability to create decision-oriented sales tools (solution/organization maturity phases, return on investment tools, configuration tools, comparisons, etc.)
Ability to drive creation of campaign content and assets (whitepapers, infographics, videos, etc.) to support demand generation campaigns
Ability to establish relationships across the organization
Professional presence and demeanor, calm and measured in challenging situations; exhibits effective individual contributor leadership skills
Strong business insight, collaborative, highly organized. Sound project management skills

189

Product Marketing Summer Intern Resume Examples & Samples

Assess MathWorks competitive situation and market opportunities in emerging technology and business landscapes. This includes cloud platforms (Azure and AWS), deep learning, and other 3rd party platforms our customers are using for data analytics
Segment and identify promising opportunities for MATLAB data analytics in tier-1 and tier-2 industries. Using a combination of sales and marketing data and addressable market data, assess market penetration and untapped opportunities. This includes working with our finance operations analysts to develop metrics and tools for reporting and for sales prospecting
Assess MathWorks competitive situation and opportunities to interoperate with or leverage community and 3rd party libraries for machine learning and deep learning. Work with product management team to do a business opportunity assessment of community and commercial libraries
Candidates must be pursuing a master's level or a PhD level degree in a technical discipline
MBA candidate from a top school
Interest and some familiarity with data analytics and big data

190

Director, NA Product Marketing Resume Examples & Samples

Manage a high-performing team across North America
Set goals and accountabilities and mentor team members to deliver on team objectives
Partner with regional Sales leadership and product marketing managers to set product adoption goals, develop execution strategies, track and analyze performance, and drive adoption of our advertising solutions
Shape innovative internal training programs to educate the regional sales force on a growing set of advertising solutions
10+ years professional experience in technology or advertising
Experience presenting to large groups/C-level executives
Proven record of mentoring and leading a team
Track record of influencing behavior at variety of levels in the organization, including cross-functional leaders
Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace

191

Director of Product Marketing Resume Examples & Samples

Manage commercial sales enablement content, activities and campaigns
Develop and execute campaigns and deal strategies jointly with sales to drive new business
Prioritize, develop and execute market entry strategies
Lead customer and other external stakeholder meetings
Manage pricing activities and customer value analysis based on financial analysis
Lead contractual discussions with customers on pricing and product parameters
Develop and deliver external messaging for media, analysts and other stakeholders
Manage quantitative and qualitative market analysis including prioritizing potential markets, segments and customers
Work cross functionally and collaboratively with Bloom’s sales, product development, business development and finance teams
10-15 years of product marketing, product management, business development and/or sales experience, preferably in the energy sector
Track record of leading organizations to rapid revenue growth through sales enablement
Ability to take complicated technical concepts and translate to a general audience in a compelling, succinct manner
Drive for quick results with vision to see how long term strategies must unfold
Strong self-starter who is a team player and can work independently
A strong desire to challenge and change the status quo
Stability. Staying power
Strong desire for success and significance
An educational background that includes top tier institutions
Bachelor’s degree required, a top-tier MBA is highly preferred

192

Xeon Product Marketing Messaging & Positioning Resume Examples & Samples

Candidate must have a Bachelor of Science Technical degree or equivalent
Minimum of 1 year of experience working with both customers and the Intel field Knowledge of marketing principles and methods for promoting platforms and products
Minimum of 1 year of experience working with technical, product & marketing teams to define/deliver leading capabilities ideally data center products to market
Manage cross group, cross function, from working to executive level
Attention to detail and execution focus
Detect and analyze trends in technology and combine them with knowledge to detect potential business impact
Present confidently to VP/CxO level management on key topics
Thrive with a high degree of ambiguity and drive clarity in key areas
Extensive interaction with external customers and/or vendors
Experience across a broad range of primary research methodologies from in-depth, in-home qualitative studies to quantitative studies like conjoint, discrete choice modeling, and pricing is desired
Willing to travel - domestic and international
Market segmentation planning & management
Datacenter product knowledge including CPUs, chipsets, and adjacent ingredients along with its ecosystem OEMs, channel, OSVs, ISV

193

Product Marketing Engineer Resume Examples & Samples

Develop detailed market and application analysis for optical sensor components with strong USPs
Define new leading-edge semiconductor sensor components together with R&D team and lead customers
Collaborate with sales teams to establish strong customer relationships and competitiveness of product offering
Define sales and marketing initiatives to address broad market with the help of Broadcom’s distribution partners
Responsibility for product pricing, design-win performance and revenue growth
Masters/Degree in Electrical/Sensor Engineering with minimum of 8 years experience in product marketing/management, business development or customer facing application engineering
Strong technical and system background with optical sensors for industrial applications, e.g. distance sensors, light barriers, object detection, 3D imaging
Demonstrated success in managing and growing sensor business, either for sensor components or systems utilizing dedicated sensor components
Experience in managing global customer relationships
High quality individuals who are self-learners and team players with strong technical and analytical ability
Excellent verbal and written communication skills in English and German required
Worldwide travelling required

194

Product Marketing Engineer Resume Examples & Samples

Ability to analyze data, identify trends and provide intelligent conclusions/recommendations
MS in Electrical or Computer Engineering or MBA preferred
Establish a very deep understanding of BL-SIP portfolio, value proposition, customers and markets
Build and execute the strategy to improve web traffic growth on NXP portal
Own/Improve BL-SIP web presence on NXP portal to create a best in class customer experience

195

Product Marketing Resume Examples & Samples

Basic knowledge for electric and electronics engineering
Good communicationi skill
Nice to have English skill, at least to have a passion to learn languages

196

Analyst, Digital Product Marketing Resume Examples & Samples

Serve as core team member that will help define the go-to-market strategy for emerging digital products (e.g. Facebook Messenger) and small merchant awareness marketing initiatives
Partner with internal stakeholders and marketing teams to design the most impactful marketing collateral and communications, driving response and engagement
Serve as central point of contact for creative approvals—partner with GCO, Compliance and Brand and support ongoing creative submissions
Manage end-to-end campaign execution
Reports to the Sr. Manager, Digital Product Marketing
Highly organized, great attention to detail and capable of managing multiple work streams with tight timelines
Exceptional interpersonal communication with the ability to work across different functions and communicate with colleagues at all levels

197

Dir of Product Marketing Resume Examples & Samples

Content and tools: Developing product web copy, datasheet, presentations, white papers, product guides, technical briefs and other tools that help convey the value of Extreme Networks
Product evangelism: Evangelizing Extreme products at webinars, Extreme events, conferences, tradeshows, to analysts and customers
Product positioning: Connecting market and technology trends to build product positioning and messages
Go-to-market: Develop and execute go-to-market campaigns including product launches, briefing industry analysts and press, developing product collateral and sales tools and driving product launch plans
Partnerships: Supporting partnership-related product marketing activities
Marketing and Lead Generation: Work closely with other marketing team members for demand generation and lead nurturing campaigns by conducting webinars and presenting at Extreme and 3rd party conferences to represent and showcase our value proposition
Customer Intelligence: Develop case studies in conjunction with the content marketing team and help build a repository of customer references which can be across marketing and sales activities

198

Director of Product Marketing for Box Platform Resume Examples & Samples

Establish a clear definition of our target customer segments, prioritization and approach
Build and own the messaging and positioning for Box Platform
Create and distribute marketing collateral that enables enterprise sellers to win
Rapidly iterate on marketing content across all stages of sales cycle
Partner closely with the web and brand team in creating an engaging web presence, driving visitors and conversion
Influence product development and launch strategy, based on customer insight, market research, customer adoption, and market awareness
Manage and execute the launch of new products through cross-functional teams
Partner with the Integrated Marketing team to design campaigns to drive market awareness, and promote Box thought leadership
Support Sales, Channel Partners and Customer Success teams with compelling tools and collateral
Engage directly with prospects, customers and partners to help them be more successful
Partner with the Box PR and AR teams to drive awareness and interest in Box Platform
Work with the events team to create compelling event content, structure and followup
7-10 years years experience marketing platform products in an enterprise software / SaaS or PaaS market
Experience in growth marketing working directly with business/technical decision makers in enterprises is a plus
Strong business and technical writing skills. Can you explain the benefits of our platform to a CIO? Can you write a clear data sheet or build a presentation for a discovery meeting? Can you deliver an effective message, in 14,000 words or 140 characters?
Bachelor's degree is required. A degree in computer science, MBA or equivalent experience is a plus!
Ability to operate in ambiguity and plan/execute in an environment where things are not always crystal clear

199

Product Marketing Engineer Resume Examples & Samples

Develop go-to-market strategy and programs on Test & Measurement product to achieve overall revenue targets and market share goals
Develop and execute New Product launch plan, to accelerate market awareness and acceptances
Perform market sizing and competitive analysis for test instruments
Active participation in seminars/roadshows/workshops for demand generation and products training activities
Provide technical solutions to end customers on Fluke Industrial Group products
Develop regional value selling documents for key products, taking local competitive situation into consideration
Provide sales and technical training to channels to accelerate growth
Involve in leads funnel management to ensure leads generation activities is enough and impactful
To keep abreast of technology developments and industry trends for specific segment markets; and regularly be updated on changes in market needs
Any other duties as assigned by Supervisor

200

Specialist, Product Marketing Resume Examples & Samples

Lead positioning and messaging for key consumer initiatives
Drive regional events and tradeshow strategy
Develop strategic, insight-driven marketing plans, demonstrating a deep understanding of the competitive marketplace and industry trends
Drive and execute, with the broader marketing team, marketing campaigns that pull together owned, paid and earned media channels in to a consistent effort
Develop and guide data-driven growth strategies and tactics for key products and features
Collaborate with the global community to expand our message reach
Support external communications and PR efforts with each new release
Advise and support product leadership for quarterly product line reviews
Provide ongoing input in to market priorities and the product roadmap
Report product market performance to the entire community and turn insight from data into product and marketing deliverables

201

Product Marketing Engineer Resume Examples & Samples

3 or more years of experience as a design engineer, applications engineer (or equivalent) in the Optoelectronics industry
A high level of understanding of optical communication systems, from the system design level, to the various components which make up the system
A strong knowledge of the production flow of Lasers, Detectors, and SiPh processes and be able to interface with the various groups throughout the production process when required
Up to 5-10% travel (Domestic)
BSEE, MBA or equivalent business management qualifications.

202

Director of Product Marketing Resume Examples & Samples

Define critical metrics across strategic growth levers and deeply understand/communicate business unit performance senior leadership partner closely with finance and business analytics to communicate trending and identify new opportunities
Lead a team of marketers focused on the collection and communication of key qualitative and quantitative customer data to guide product-specific marketing initiatives. Oversee the creation of robust, data-driven marketing plans and lead marketing counterparts in eCommerce, Product Management, Advertising and Telesales to bring initiatives to market
Develop and build strong internal and external relationships with key stakeholders in an effort to collaborate and drive the overall business

203

Mgr-product Marketing Resume Examples & Samples

Minimum of 5-10 years of experience as a Product Manager or Product Marketing Manager
Proven track record of managing all aspects of a successful product throughout its lifecycle
Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
Solid technical background with understanding and/or hands-on experience in cross domain solutions, software development, and web technologies
Excellent teamwork skills
Must be able to travel up to 15% of the time

204

Product Marketing Masters Intern Resume Examples & Samples

Project-based role with applied leadership and significant impact on Wheels and Braking Systems operating income and strategic growth
Customer orientation and interpersonal skills to connect with customer personas and jointly develop ideas
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Strong interpersonal skills and an ability to interact successfully with a diverse work force
Ethics: Highest level of professional integrity and honesty as well as personal credibility
Pursuing a Master’s degree in Marketing, Management, Business Development or related discipline
Bachelor’s degree in Marketing, Business Development, Engineering, Science, Finance or related discipline
Due to ITAR requirements, must be US citizen or permanent resident
Data analysis, market analysis with using and/or developing databases and associated tools
Basic understanding of strategic marketing processes, principles and tools such as customer value management and pricing
Effective written and verbal/presentation communication skills; high proficiency in MS Excel and PowerPoint

205

Product Marketing Snr Director, Sparc Resume Examples & Samples

Advanced presentation / PowerPoint development skills
Strong understanding of IT technology including enterprise software, hardware and Cloud
Strong knowledge of database and Converged Infrastructure Market
Experience with Social Media marketing and metrics and community development

206

Manager of Product Marketing Resume Examples & Samples

Develop and execute marketing strategy for assigned program offers including defining product offerings/segmentation, channel distribution types, cost/revenue analysis and product development
Budgeting responsibilities include determining initial marketing strategy, updating budget projections, forecasting results and meeting or exceeding revenue targets
Meet application and enrollment goals for assigned programs utilizing campaign management software for data selection and segmentation
Develop and implement a company-wide go-to-market plan working with all departments to execute; example is the initial marketing timeline and manage the execution of multi-channel offers
Present results and analysis for each program to Senior/Executive Management
Research and analyze marketing data and results
Participate in brainstorming program offerings and segmentation test strategies for both direct marketing and digital efforts

207

Intern, Product Marketing Resume Examples & Samples

Developing marketing materials and training collateral
Creating PowerPoint presentations
Conducting photo research
Creating graphics
Activities related to product launch

208

Product Marketing Engineer Resume Examples & Samples

Lead product definition activities by collecting information from the field and talking to customers to understand the needs and define new solutions / products in collaboration with Sales, FAE and Application Engineering. Deliver product target specification
Be the main technical interface to Sales, FAE and customers. The role includes product new product launch, Sales/FAE training, contracts (in case of custom devices) as well as pricing and price guidelines
Own quotation activities and support pricing strategy
Be the owner of approved projects and their business case including P&L analysis
Define project plans and charters with program managers covering all APQP deliverables and customer milestones,
With the support of a project manager, coordinate and monitor all project activities with Application Engineering, Product Engineering, Package Development and Silicon Technology groups, Quality and manufacturing teams (Wafer Fab and Assembly)
Closely work with IC Designers and application engineering to check that the target specifications are satisfactorily met
Competition benchmarking: direct technical benchmarking through the systems engineering group and FAEs, commercial benchmarking through sales force and customer feedback
Product owner throughout life-cycle of the product
BS degree in EE. MS is preferred
4+ years background in Automotive Semiconductor and electronics,
Experience in Analog ICs for motor control and DC-DC applications

209

Director, Analytics Product Marketing Resume Examples & Samples

Product positioning and messaging: Build a deep understanding of who our buyers are, the problems they face, their specific needs and requirements, the competing solutions that are available to them, and the benefits our products provide. Use this to develop and clearly articulate differentiated and compelling value propositions for the Optum analytics product suite that drive sales and marketing efforts. Guide future offerings to further strengthen our value proposition and expand our market
Thought leadership: Establish and / or support already developed thought leadership positions in the market that differentiates the Optum offerings and reaches the priority audiences through marketing programs, events, executive speeches, influencer engagement and PR / AR
8+ years of experience in software marketing or technology product marketing
Working knowledge of the U.S. healthcare industry
Basic experience working with technical aspects of data management and analytics technology
Ability to lead distributed project teams including influencing and collaborating with others, managing and prioritizing competing demands, reacting to change, and managing expectations and commitments appropriately
Experience in the healthcare industry and / or healthcare software
MBA

210

Specialist, Product Marketing Resume Examples & Samples

Understands Steelcase processes and able to utilize corporate resources as appropriate
Leadership experience on minor projects or within well defined process
Works well with others in meeting common goals and has ability to collaborate on a team
Able to interpret basic sales reporting data
Effective one on one skills and basic presentation capabilities to internal and external audiences
Understands basic order and sales processes
Sets reasonable and measurable goals for self and consistently makes progress
Bachelors degree required, preferably in marketing or business administration with specialty in marketing or equivalent experience
Two to four years of marketing or sales related experience is preferred, or completion of Steelcase PACE (sales training) program

211

Director of Product Marketing Resume Examples & Samples

6-10 years of experience as a product marketing manager or content marketing manager at a fast-growing software company
Superb writing skills and a passion for content generation
Skilled and accomplished collaborator
Deep understanding of how a sales organization is structured, motivated, inspired and incentivized
Successful track record in crafting and communicating business value to any business audience and simplifying complex technologies in demonstrating the value of enterprise software products
Deep understanding of and experience in creating buyer and influencer need, the buyer’s journey and targeting
Accomplished at working with members of a sales team, a product management group, and all other stakeholders in the marketing department to help make each more enabled, more informed, and more productive
Self-motivated and driven self-starter skilled in setting aggressive objectives and fulfilling them
BA/BS required; MBA a nice-to-have

212

Director of Product Marketing Resume Examples & Samples

Utilizes market, technology and business development expertise to craft the go-to-market strategy to effectively penetrate the market and grow Cray’s market share
Prepares critical evaluation of consumer and market demands and comparison to Cray current and future product specifications
Communicates product and market strategies, requirements and competitive positioning to key stakeholders including sales, product managers and product development teams
Identifies, develops and manages strategic relationships/partnerships
Represents the company as an expert and spokesperson
Engage with customers to understand their problems
Drive innovation ! Build products from existing ideas, and help to develop new ideas with product development based on industry experience, contact with prospects and consumption of secondary research sources
Provide a continuous market point of view through an understanding of market trends, the audience buying your product and competition
Work closely with product teams to provide a strong point of view on what the market requires in order to guide influence product development and roadmaps
Develop defensible value propositions, messaging and marketing
Together with the product team, educate both internal and external stakeholders about product features and their benefits
Evangelize and advocate solutions and technologies to audiences (press, industry analyst, etc.)
Drive launch programs, across company groups, to successfully introduce Cray offerings
Enable the Cray sales organization through the development of training materials, play books and product promotions
Lead the on-going development of content – leveraging internal and 3rd party resources – to continuously drive awareness, interest and consideration of Cray's offerings
Develop thought leadership positions by working with other stakeholders
Passionate about the products and technologies they represent
Experience “in the market” supporting sales cycles, speaking at conferences, developing partnerships, etc
Deep knowledge of the markets and customers
Strong verbal and written communication skills; can convey complex concepts in simple, accessible terms in terms of value for a specific set of customers
Value proposition and persona discovery and articulation
Balance of technical, marketing and business acumen
Sense of urgency: has a bias for action; moves obstacles out of the way quickly
Good personal organization and time management skills with a proven track record of consistently meeting deadlines
Success in multi-tasking and effectively managing competing priorities
Demonstrated ability to coordinate and collaborate with others, both internal and external to the company
Creative, out of the box thinker: challenges the status quo
Domain expertise in a specific technology area (HPC, Storage, Big Data, Analytics, etc.)
Take action or make recommendations based key business metrics (pipeline, bookings, revenue, leads, web metrics)
Previous experience in product or industry marketing, with direct involvement in Product Launch, Sales Enablement, Content Development, and Value Proposition

213

Head of SMB, Regional Product Marketing Resume Examples & Samples

Manage a team across North America
Set goals and mentor team members to deliver on team objectives
Communicate with sales leadership to distill and surface market feedback to product teams for new and existing advertising products
Inspire action through data-driven insights and execute with operational rigor and efficiency
Shape internal training programs to educate the regional sales force on a growing set of advertising solutions
Cross-functional team player comfortable with a fast-paced, often ambiguous, environment
Ensure the right level of alignment, consistency and flexibility in approach across product marketing organization to meet the needs of SMBs and scale impact
BA/BS degree or equivalent
Experience presenting to groups/C-level executives
Customer service orientation and experience in a client-facing capacity

214

Product Marketing Resume Examples & Samples

Proactively plan, communicate and support execution of sales enablement/sales plays/use cases and BOMs across The Team, Regional OD campaign managers and A&C teams
Assist in the development and management of the sales enablement plans and sales program initiatives to meet the defined goals of The Team
Coordinate all aspects of the program, including schedules, operational and reporting needs, procedures, communication, dependencies, metrics and measurement, and conduct regular program reviews and interlocks via web-conferencing tools
Prepare program results and present to key stakeholders, as required
Apply program management best practices in the development, initiation, planning, execution, control and communication of sales programs
Engage in planning internal strategic projects and process improvements, with emphasis on cross-departmental collaboration, innovation, and efficiencies

215

Specialist, Product Marketing Resume Examples & Samples

Trade show planning and logistics
Roadshows and regional events
Marketo and salesforce.com coordination
Demand generation support
Press release support
Analyst briefing logistics
Product launch support
Traditional media outreach
Social media outreach
Ideal candidate will have worked with trade press, industry analysts and sales channels with proven results
Strong writing skills with recently authored or published Press Releases and blogs
Background in data storage or storage networking preferred, experience in SSD or PCIe Flash is an added plus
Good organizational and time management skills, demonstrated ability to multitask
Must have proven experience with Microsoft Project

216

Intern Technical Product Marketing Resume Examples & Samples

Analytical data projects with sales, design win and revenue databases
Analyze market and technology trends for the purpose of identifying gaps in our business strategies
Create or drive the development of key collateral, tools and training materials to help influence the use of Micron products
Collaborate with distributors to develop and implement programs to market Micron product awareness
Assist in planning and participating with the Regional Distributor teams for Corporate Trade Shows and Field Marketing Programs
Perform cross segment analysis and data collection across many applications with the end result being an compile single source document or database
Develop web tools or apps for the purpose of sales aids or efficiency of data look-ups
Successful candidates for this position will have
Excellent people skills to interact with colleagues and cross-functional teams
Excellent interpersonal, oral and written communication skills; presentation skills are a plus
An outgoing, self-driven and energetic personality
Data analytics capabilities and the ability to use data to solve problems and influence change (preferred but not required)
Technical background in engineering (preferred but not required)
A willingness to do extended internships beyond summer (preferred but not required)
Experience in the Electronics/Semiconductors Industry (preferred but not required)

217

Srconsultant, Product Marketing Resume Examples & Samples

Experience in IaaS product marketing either with a vendor or service provider
Knowledge of IaaS, virtualization, cloud, application management technologies
Familiarity with regulated vertical segments such as public sector and healthcare
Customer-focus with experience with the ability to gather and distill market requirements
An entrepreneurial-spirit with the ability to be self-directed
An ability to grasp concepts quickly
Strong writing skills are a must; strong presentation skills are also desired
3-5 years or more experience. BS minimum

218

Director, Ads Product Marketing Resume Examples & Samples

Recruit, manage and develop a team focused on growing the ads business across Facebook, Instagram and the Facebook Audience Network
Create quarterly and bi-annual programs across the portfolio to drive adoption of critical products and grow revenue in target markets
This team informs product strategy in partnership with product management and engineering across multiple product areas and establishes and drives the go-to-market plan for every product in the portfolio through the following skills
15+ years professional experience creating products or programs for marketers
5+ years management experience in product management or product marketing

219

Product Marketing Executive Resume Examples & Samples

Quantification skill
Language proficiency (Eng)
Excellent communication skill
Strategic and Analytical approach
Enthusiastic & Positive thinking
Creative & Innovative thinking

220

Product Marketing Resume Examples & Samples

Effectively sourcing, securing, and publishing customer success stories in all forms with the right mix of product, industry and/or solutions
Continually building your list of customer story leads-leveraging sources like Salesforce reports, leads from AEs/SEs/CSMs, inbound interest from external advertising, building relationships with customers so they become interested in sharing their stories, and more
Fulfillment of sales reference requests as assigned to you based on your area of industry and product expertise
Effectively adopt best practices and processes as outlined by leadership and your direct manager
Building and maintaining pitch decks and presentations so you can easily explain how Salesforce would like to strategically partner with a customer
Presenting to and communicating with customers to get them to agree to co-marketing. In other words, effectively selling them on co-marketing opportunities so customers agree
Engaging with a customer to complete co-marketing in a way they see as beneficial to their individual career as well as their overall business. This includes building a strong rapport and relationship with each and every engagement
Managing every stage of the co-marketing lifecycle in an organized fashion, making the engagement as easy for the customer as possible
Quickly responding to direct requests from internal stakeholders when a customer story need arises-includes responses to email or Chatter requests within an hour
Proven experience effectively working with teams across multiple departments, time zones, and functions
Previous management experience with proven record of inspirational leadership
Excellent rapport building, high EQ
Succinctness
Demonstrated ability to present to leadership-overall strong presentation skills
Demonstrated ability to build consensus across diverse teams
Dynamic, confident personality that thrives on a winning team
Shining track record of success in a fast pace, sometimes frenetic environment
Can-do, positive, inspiring attitude
Outside the box, innovation and creative thinker

221

Worldwide D Product Marketing Resume Examples & Samples

Define the content for all messaging related to the product
Develop insights through community management & Customer engagements
Develop applications and verticals for the 3D Printing solution defined

222

Head of Product Marketing, Payments Resume Examples & Samples

7+ years combined product and growth marketing experience delivering highly successful go-to-market and growth strategies with your fingerprints all over them - you’re extremely proud of what you’ve accomplished
Finger-tippinesses with data: You just go get the data you need with no muss/fuss and can whip it into an insightful story with no help. You know how to leverage data to make decisions and drive growth
Scary-good at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plan. You can also play copywriter
Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium
Top-notch at market research: You’re a truth-seeking missile. You know your market, customers and competition better than anyone, and you’re strong at integrating this information into your growth strategies
True passion for Uber’s mission and the company’s hybrid technology / operations nature

223

Intern Product Marketing Resume Examples & Samples

Overseeing the design, creation, management and coordinated distribution of outbound Marketing collateral in support of a Product Marketing Strategy out to a global team of Channel Partners (VARs)
Maintaining and updating external websites by working with corporate marketing team and internal websites by directly managing/editing
Provide interface and drive content coordination with Product Marketing (Marcom) on external product communications/programs (print and on-line advertising, direct mail, email, webinars, seminars, workshops, tradeshows)
Perform basic customer, market, technology and competitive analysis through research using web and internal resources
Perform web based analytics and analysis and provide summarized feedback on website/community traffic, trends etc
Project/program management of product launch plans, annual outbound Marketing Strategy plans
Co-author and distribute product related communications to the sales and channel partner global teams
Assist product marketing with market research in emerging markets (e.g. China) where research material may be in local language
Research marketing tools and guide product marketing in techniques to upgrade and modernize presentations and marketing collateral
Literate in MS Office applications
Effective written and oral communication skills
Self motivating, self managing and able to execute multiple tasks concurrently in a dynamic environment
Capable of working with video creation software such as explainer video tools
Basic understanding of business concepts and market dynamics
Basic understanding of electronics and electronic design including PCBs
Understanding of electrical basics such as voltage and current
Interested, knowledgeable, articulate and motivated by hi-tech consumer orientated product market
Undergraduate degree preferably seeking a masters degree
Second language literacy (Mandarin preferred)

224

Product Marketing Prinicipal Resume Examples & Samples

Drive strategic actions with a collaborative mindset across aspects of the BU, as well as between business units
20% domestic & international travel
Pro

225

Dir Product Marketing Resume Examples & Samples

Establish secondary market product positioning, value proposition and pricing. Create marketing and sales training material. Conduct customer preference studies and deliver secondary market product training to sales, distributors, and customer support. Measure product success through product adoption, post-launch product feedback
Manage the secondary market product rollout process including global product launch. Manage cross-functional product rollout teams to prepare products for worldwide launch. Work with sales management to prioritize international product launches
Collect customer feedback through customer interviews, case observations and customer focus groups. Refine requirements with feedback from customers, clinical sales and clinical development engineering. Take a “hands-on” role in product evaluation labs
Become the subject matter expert on value of secondary market systems, instruments and accessories. Understand competitive and emerging and complementary technology and its impact on the secondary market and robotics surgery
Monitor and prioritize product quality issues. Work on cross-functional teams to resolve product issues and critical customer issues
Bachelor’s degree in life science or business discipline. MBA desired
Product management or product marketing experience in a therapeutic medical device company. Surgical and/or OR experience desired
Minimum 8 years of experience as a Product Manager or Product Marketing Manager required with a history of defining and launching successful products
Proven ability to effectively position and message products/procedures and develop strong sales support to drive product/procedure adoption. Demonstrated success in building clinical education and marketing programs to drive product/procedure growth
Demonstrated ability to work creatively amidst competing priorities to deliver high-impact marketing programs on-time and within budget to support overall marketing strategy and business objectives
History of directing high-achieving cross-functional teams
Superior verbal/written communication, teamwork, and interpersonal skills to work across multiple constituents
Self-starter with ability to take leadership in an unstructured environment
Able to prioritize and smoothly manage multiple tasks
Must be well versed in MS Office Suite
Ability to travel 25-35% of the time. Some international travel may be required

226

Senior Director of Journey Product Marketing Resume Examples & Samples

Define the market opportunity for the product/solution (Joint with segment lead)
Develop the market targeting/ segmentation and routes to market (Joint with segment lead)
Build the go-to-market plans including awareness, sales enablement, demand generation and market research components
Identify the product/solution core demand drivers and type
Map out the buying process including key roles that participate
Direct the messaging and positioning to deliver to stakeholders
Direct the building of relevant content for the buyer roles to consume on a variety of formats (social, web, online events, infographics, etc.)
Build the sales enablement strategy for all sales resources including channel and no/low touch approaches
Develop the social media strategy to support the product’s lifecycle
Build the launch strategy for a new product/solution and Manage launch planning and oversee the market introduction
Participate in customer meetings, present at events, etc. as required
Analyze win/loss data and make recommendations
Direct the development of buyer personas
Drive influencer plans that elevate the product’s attractiveness
5+ years product marketing experience
Technical/ product category experience and/or product management experience desirable
Sales experience a plus
Highly motivated individual who thrives and is adaptable in a fast-paced, continual change environment
Excellent communicator with proven ability to simply convey complex ideas in written, presentation and spoken formats
Experience creating and implementing demand creation, nurturing and pipeline acceleration programs

227

Product Marketing Executive Resume Examples & Samples

Creation of marketing plans to generate funding from partner organisations, ensuring activities are cost neutral and deliver strong ROI
Work in conjunction with the wider Procurement team to understand and implement the category plan, in line with expected revenue and margin plan
Liaise with a range of stakeholders including colleagues, customers, suppliers and partner organisations to gain market, customer and business impacts
Creation of on and offline content, including writing and proofreading copy
Co-ordinate the effective distribution of marketing materials, e.g. direct mail, email, online, etc
Communicate with target audiences to support engagement and advocacy-based marketing initiatives
Maintain a simple knowledge bank, processes and templates to provide a mix of self-serve support and automation of applicable tasks
Be the in-house point of contact for best practice guidance and advice within the areas you champion
Marketing qualification or previous all-round experience of B2B marketing and customer engagement
Self-starter with high personal drive and a can-do attitude
Excellent communication skills in all formats with solid experience of working collaboratively with internal customers across departments
Ability to credibly present insights and recommendations to senior colleagues and managers
Ability to manage many concurrent activities effectively, delivering projects to agreed timescales
A passion for continuous improvement; continuously exploring new tools and techniques to optimise marketing solutions and improve ROI
Sound decision-making approach informed by strong business awareness and analysis of information

228

The Product Marketing Assistant Assists the Marketing Team Resume Examples & Samples

Assisting the Marketing Manager with marketing activities
Assisting with the production of marketing materials and a wide range of marketing communications
Supporting the business brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand
Supporting with monthly and quarterly promotional planning with the product management team
Supporting and feeding into the Product management Weekly & Monthly reporting tools and sharing with the wider business
Helping to utilize market data to analyse key trends to support product management teams to maximize the business strategy aligned to these trends
Writing articles and promotional material for the company
Preparing interesting written copy for the website
Uploading marketing material to online libraries, internet groups and social media sites
Updating and maintaining the marketing department's documentation and databases
Providing support for marketing events and exhibitions as required
Attending events and representing the product management team engaging with external customers
Sustaining strong working relationships with all stakeholders
Previous experience working in a product marketing role (not essential but an advantage)
Strong copywriting skills and the ability to communicate complex ideas
Computer proficient with Microsoft Office, Adobe InDesign and Adobe Photoshop

229

Product Marketing Executive Resume Examples & Samples

Creation of marketing collateral, including solution briefs, datasheets and presentations, to provide information on the benefits of SDL solutions to its customers
Research and develop an understanding of the market requirements and help build relevant messaging for the target audience
As part of the team, define the go to market strategy for SDL Technology products, this includes the segmentation, messaging and sales channels to maximise routes to market
Work closely with regional marketing teams and support marketing initiatives and events for the range of products and solutions
Deliver product communications, training and sales tools to the field with sales and marketing to ensure consistency of message across all sales and marketing communications
Assist European Sales and Marketing teams in the achievement of revenue targets
Must have ability to stick to timelines and ensure that all activities are on time
Ideally has worked in software / cloud based product environment but not essential
Ability to work in a team-oriented environment
Has good problem solving skills
Excellent English written and spoken skills
Good organisational skills and attention to detail
Strong inter-personal skills and an articulate communicator
Marketing initiatives, positioning and some messaging experience or an appreciation of the requirements for product messaging
Demonstrated ability to plan, communicate effectively, and develop and maintain effective relationships
Must be able to demonstrate ability to learn and understand the functionality of the products, how they work in the localisation process and what benefits they provide
Knowledge and participation in social media (Twitter, LinkedIn, etc) an asset

230

Product Marketing Executive Resume Examples & Samples

Deliver the product marketing strategy to clients
Implement investment themes into all elements of the global channel marketing mix
Follow ‘themed’ campaign approach, where appropriate
Support Delivery of multiple revenue-generative campaigns per quarter by market and asset class
Quarterly campaign planning and new product launches
Tracking, measurement and reporting of KPIs which ensure analysis
Cascading process to ensure product changes / launches are communicated to GCR
Improve regular communications between product /client and marketing on launches/changes
Messaging that can be used consistently across channel, region and format including, advertising, digital and email
Track record in product marketing, preferably in asset management
Deep understanding of global marketing and the marketing campaign process
Clear demonstration of having a client-focussed approach
Deep understanding of client need and distribution structures globally
Experience of creating and managing detailed communication and campaign messaging plans
Experience of driving effective campaign KPI management and ROI
Understanding of investment marketing principles and how distribution structures work regionally
Good communication/influencing skills – ability to communicate effectively at all levels
Adaptable –shows ability to adapt approach to engage with senior stakeholders in particular
Ability to listen -awareness of the needs and concerns of others
Tenacity –copes well with high volumes of work and thrives in a fast paced work environment
Team work– is supportive and willing to share and to form rounded opinions
Inclusive and articulate –understands importance of keeping local team and key stakeholders informed on a regular basis
Good organisational and planning skills– can manage the coordination of multiple activities across different functions and ensure regular updates during campaigns and product launches
Product knowledge– must demonstrate excellent understanding of complex asset management products and be able to simply articulate those to institutional, wholesale

231

Product Marketing & Audience Development Exec Resume Examples & Samples

Supporting the design and delivery of products, pricing and propositions that appeal to prospective audiences in the UK and overseas. Using analytics to define audiences that will deliver growth and profitability targets
Working with the Audience Insight and Experience (AIE) team to clearly identify target audiences and their needs, and understanding how Times Newspapers Limited are best placed to meet them through existing or new products and services
Working with Sales, Retention and Legal to ensure all products, contracts and T&Cs for new propositions are compliant to legal and best practice standards
Briefing Tech on new propositions that need to be built into salesforce and working with them to ensure that they are built as required and fully tested before launch. Engaging the Sales and Retention teams as part of that process
Working closely with the Head of Product Marketing and Audience Development, Audience Marketing Manager, Technology, Marketing Communications teams, AIE team and agencies to deliver and optimise the audience development strategy for single copy sales, subscriptions acquisition and commercial advertising sales
Supporting the Head of Product Marketing and Audience Development, Audience Marketing Manager, Marketing Communications and Editorial teams to build new audiences in key interest areas including Travel, Food, Lifestyle and Property
Analysing and reviewing the impact of activity against target and providing real-time and summary insights into audience performance on an on-going basis
Highly developed Excel, numeracy skills and analytical skills
Experience in product marketing, ideally including pricing and propositions development
Knowledge of the newspaper sector and /or from within a subscriptions business
Experience managing content creation, including video
Ability to get things done quickly, turning insight into action, to high standards of quality
Proven experience of managing performance of 3rd party sales channels

232

Specialist Product Marketing Resume Examples & Samples

Developing and managing new product introduction (NPI) pipeline, including voice of the customer (VOC), business case development & justification, needs requirement definition and product launch into our defined markets
Program backlog management, which consists of creating, managing, and prioritizing the program backlog
Actively participates in daily stand-ups, iteration planning meetings, sprint reviews, retrospectives, demos and backlog grooming processes
Translating customer needs in product requirements and/or user stories
Ensures that the backlog is visible, transparent, and clear to all, and shows what the Scrum Team will work on next
Participates in relevant product management meetings, planning, and backlog/vision refinement sessions
Serve as a subject matter expert for the relevant product offerings and is expected to quickly become an expert in the product from a feature / function perspective
Bachelors degree in Engineering, Computer Science, Information Technology, or Business
Minimum 5 years experience in technical product marketing including: new product development experience using structured development processes, competency in VOC and product development research, and Agile development methodologies
Minimum 3 years experience with software systems and/or automation technology

233

Product Marketing Contractor Resume Examples & Samples

Help develop and deliver the messaging for the Industrial Internet of Things that engages the market
Deliver relevant content for the buyer roles to consume on a variety of formats (social, web, online events, infographics, etc.)
Deliver sales enablement content for all sales resources including channel
Manage launch planning and execution of a new product/solution release for medical device-specific solutions
Work with the demand generation and partner marketing teams to ensure content needs are being met for all of our go to market channels
Partner with analysts and other 3rd party firms to help deliver content to TPG

234

Specialist, Product Marketing Resume Examples & Samples

Assist in Execution with go-to-market strategy and marketing plans necessary to meet company revenue goals
Assist in launch readiness for RingCentral’s core products
Assist with product marketing campaigns to extend the company’s reach
Assist in developing appropriate sales and partner training materials, collateral, pricing guides as needed
Assist with content management for RingCentral’s content library for RFP responses
Bachelor's degree and 1-2 years of marketing experience
Experience in cross functional work
Solid project management capability
Self-motivated individual capable of working in a face-paced, dynamic environment

235

Specialist Product & Marketing Resume Examples & Samples

3-5 years’ experience in a marketing environment
Experience in the automotive industry - MB brands (an advantage)
General knowledge of the vehicle market and trends
Product and parts specification and features
Technical knowledge an advantage
Computer Literacy

236

Senior Director of HCM Product Marketing Resume Examples & Samples

Lead, develop, and grow a high-performance HCM product marketing team
Conduct thorough market research and competitive analysis to understand and effectively communicate Workday’s differentiators
In close collaboration with peers in the corporate marketing team, develop product collateral, including white papers, website content, data sheets and presentations to support Workday's outbound communication, demand generation, and sales efforts
Plan and orchestrate detailed cross-organizational product launch plans
Collaborate with product strategy leaders to package, price, and position new and innovative applications
Support sales & presales with focused training and sales artifacts (battlecards, FAQs, positioning guides, objection handling)
Support Workday's marketing efforts to design and execute on marketing campaigns, including: website strategy and online advertising; trade show and conference speaking; industry briefs and primers; online and offline seminar development

237

Ethernet Product Marketing Executive Resume Examples & Samples

Define and execute product marketing vision and strategy, go-to-market, positioning and messaging
Demonstrate strong analytical and strategic thinking skills to create marketable products
Create market drive and build momentum around the products and brand name
Craft product collaterals including product and solution briefs, whitepapers, case studies, and other supporting sales material
Review and survey market trends , conduct ongoing competitor watch
Engage with analysts and media for creating brand and product awareness
Work closely with R&D, operation and architecture teams on features definition and implementation into collateral
Represent the organization and contribute in various industry technological initiatives
O Extensive Product Management / Marketing experience in networking technologies

238

Director of Product Marketing Resume Examples & Samples

10+ years of B2B product marketing experience
Demonstrated effective P&L stewardship in your prior experience
Demonstrated experience integrating marketing and sales activities to directly grow revenue
Experience and demonstrated ability in go-to-market planning and market research
Experience in creating and managing a marketing calendar
A passion for developing creative and engaging sales tools and marketing assets (templates, presentation decks, playbooks, etc)
Experience in problem framing, data-driven problem solving, and implementing associated recommendations
Excellent people skills to collaborate with product management, sales, and other marketing teams
Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint, Access)
Experience in federal procurement a plus
You are competitive and entrepreneurial
You are bold in approaching challenges in new and creative ways
You are not afraid to fail
Your friends and colleagues know you as a doer, someone who gets things done
You are a great teammate and leader

239

Director of Product Marketing Resume Examples & Samples

Work with product, sales and marketing leadership to establish product specific multi-channel marketing strategy, goals, tactics and budget with clear understanding of how this strategy tracks to the product P&L, overall priorities for the business and brand marketing efforts
Operationalize go to market strategy in close collaboration with the Program Management, Marketing, Creative, Sales, Product, and Finance teams including close tracking of defined success metrics and customer/prospect feedback mechanisms
Work with product to understand roadmaps and develop optimal packaging and positioning for new features, markets and products
Lead efforts to identify and prioritize new market opportunities and create product, sales and service strategies that match
Inform all efforts with a strong understanding of our prospects and customers, product, market and competitive sets. Regular discovery and engagement with customers is critical
Maintain deep understanding of industry trends, competitors, and incorporate this knowledge into our marketing plans and strategies
Experience managing product marketing function
Creative thinker with the ability to come up with fresh and insightful marketing ideas and solutions
Excellent instincts around developing and selecting copy and creative that will drive customer behavior
Entrepreneurial, scrappy attitude and ability to thrive in a fast-paced environment
Ability to prioritize effectively and identify activities most important in driving business results
Strong interpersonal and verbal and written skills to lead and communicate at all levels including Yodle senior leaders
Highly organized with ability to drive complex cross functional projects
Excellent quantitative skills
Ability to hire and develop talent, and to create high-performing teams
Experience with a range of market research techniques, and an ability to lead market research and customer insight initiatives without agency support
B2B, digital marketing and subscription business experience a plus
Experience working in a start up and technology environment highly preferred
8+ years of product marketing experience
5+ years’ experience managing direct reports

240

Director GTM Iaas Product Marketing Resume Examples & Samples

Analyzing competitors’ strategy, including a deep understanding of competitors’ product portfolios down to feature level expertise
Building technical content to help customers understand Oracle vs. competitor’s offerings
Defining and creating compete content BOM including use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions and ROI, field communications and sales enablement readiness in partnership with other product marketing managers, product management and field sales teams
Partnering with members of other teams within the marketing org, including advertising, digital, communication, integrated marketing and product marketing teams to put compete marketing plans into action
Deep knowledge of the public cloud market as a whole, specific knowledge of competing public cloud offers (e.g. AWS), and Oracle’s Cloud offerings. Hands-on experience with cloud technology and experience or desire to learn and go deep our competitors’ products and services
The ability to work across teams (engineering, marketing, sales and services) to ensure we create and promote the right competitive messages through the right vehicles
MBA (or equivalent in related work experience)

241

Product Marketing Leader Resume Examples & Samples

Own the development of value propositions, core content, marketing, and go-to-market strategies for Amazon RDS
Craft & develop compelling audience-specific messages and tools (product videos, customer success stories, demos, whitepapers, presentations, how to guides etc.)
Define and own the go-to-market approach by working with the marketing team to develop global awareness programs and lead-gen campaigns
Build and maintain positive relationships with key industry analysts
Engage with press/journalists as appropriate
Own Website content and 3rd party Social Media content
Work effectively across AWS with groups such as sales, business development, PR/AR, product management, solutions architects, professional services, and AWS evangelists to achieve business goals
7+ years of relevant work experience in fields such as technical marketing, technical pre-sales, consulting, training, or product management
A Bachelors degree in marketing, business, technology, or relevant field of study such as computer science
Demonstrated track record in crafting compelling positioning and marketing content
Demonstrated ability in launching and growing innovative technology products
Deep knowledge of key relational database technologies
The demonstrated ability to work independently and autonomously
The candidate must also be a strong leader and excellent communicator who can drive consensus and articulate program recommendations and tradeoffs to senior executives
MBA and/or computer science, engineering, technology background
5+ years of product marketing experience
Experience with launching new and disruptive services

242

Intern, Product Marketing Resume Examples & Samples

Develop core solution marketing collateral, such as sales presentations, flipbooks, videos, etc., as well as original thought leadership pieces
Create product demonstrations and videos, as well as interactive product/technology/ presentations to be used in online marketing and as sales or support collateral
Work with regional, field, product and industry marketing groups to identify relevant demand generation programs for SAP S/4HANA
Develop blogs and leverage social media to promote product content and collateral
Work closely with the broader marketing organization in developing marketing programs to drive engagement and revenue-generating programs
Provide executive level updates to the Global S/4HANA product marketing team
3-5+ years’ experience in product marketing or related marketing roles
Domain expertise with ERP and enterprise software is a plus
Proven success developing integrated marketing plans
Must be a team player, demonstrated high performer and willingness to take initiative
Ability to develop effective working relationships across the company, including other marketing teams, sales, product management and business development
Be enrolled in a Full Time MBA program at a top tier Business School
Bachelor's degree in business administration, marketing, computer science or related fields a plus

243

Product Marketing Resume Examples & Samples

Develops product lineups/offerings with internal and external partners across small business
Manages the product portfolio to ensure optimisation of P&L and market offerings
Develops forecasts, schedules and performance requirements
Ensures products and services are aligned with current and future needs and expectations
Influences product development and assortment decisions based on market insights, competitive landscape, and direct customer feedback
Maintain current, and foster new, relationships with cross-functional leadership – specifically in Pricing, Product Management, Cycle Planning
Increase profitability of PC business by driving attach rate initiatives on S&P & Services

244

Head of Product Marketing, Mobility Resume Examples & Samples

Lead Product Marketing for Mobility and a small team of product marketing professionals
Provide market insights and the voice of customer via deep understanding of customer problems to solve, market trends and competition
Collaborate closely with our product leads, sales team and central marketing organization
Own the product marketing plan and budget for Mobility domain
Create an overall narrative, and be a spokesperson and thought leader in the area of location services for mobility market
Strong experience and proven track record on product or solutions marketing, preferably with technology and software products on B2B environment
Knowledge and insight on transportation & logistics, on-demand mobility or location services in general are a clear asset in this role
Relevant understanding of technology and trends in the industry
Relevant education, M.Sc or MBA is preferred
12+ years minimum relevant work experience
Outstanding oral and written communications and presentation skills in English
Sense of urgency, pragmatism and a solution-oriented approach to problem solving
Willing and able to travel based on the needs of the job

245

Product Marketing Associate Resume Examples & Samples

Managing the product throughout its lifecycle
Gathering and prioritizing product requirements and defining the vision
Work closely with production on the manufacture of timely requirements and winning products
Maintain customer relations and satisfaction
Perform product demos to customers
Lead and direct employees within department
Work with third parties agencies to assess partnerships and licensing opportunities
Organize and maintain inventory control
Manage and maintain website and Pay Pal accounts
Be an expert with respect to the competition
Deliver monthly sales reports and gross sales
Develop an annual business plan and sales tools
Work within an overall budget to ensure success
Brief and train the sales force and reps
Attend trade shows, potential customers, and research
Arrange/Interface timely shipments
Some assembly and packaging required
Maintain office cleanliness
3+ years in management preferred
Demonstrated success defining and launching excellent products
Technical skills with computers and shipping processes
Proven ability to lead cross-functional teams without formal authority
Travel up to 15% of the time required

246

Associate of Product Marketing Resume Examples & Samples

Specify market requirements for current and future products by conducting market research and supported by on-going customer reviews
Help develop and implement a company-wide go-to-market plan working with all departments to execute; example is the initial marketing timeline and manage the execution of multi-channel offers
Product management to evaluate existing and untapped consumer needs within the existing and potential product portfolio

247

Specialist, Product Marketing Resume Examples & Samples

Responsible for all marketing and on-going product launch activities including content for training, website and social media content
Responsible for providing content for channel programs and incentive programs related to assigned products
Responsible for defining the competitively unique and differentiated value of assigned software solutions for channel partners and customers and providing on-going competitive analysis
Collaborate with planning to create product strategy, product definition and on-going requirements analysis
Supports events and trade show activities by providing support expertise at trade shows while working collaborativelly with respective teams
A Bachelor's degree is required, preferrably in a technology field
Must have excellent written and oral communication skills
Must have an interest and passion intechnology and how it can be applied to improve business processes
A minimum of 5 years relevant experience is required, preferably in document management and/or information management technology, network technology, connectivity and software for document solutions
Detail-oriented with strong organizational and project management skills are required
Experience in developing market requirements, product launch activities and collateral/training material development is required
Must understand the sales experience and have a good understanding of the B2B sales process
Proficiency with Microsoft Excel, PowerPoint and Word is required
Prior product management experience preferred
Position requires 10-20% travel. This position requires driving for company business as an essential function of the job and therefore, you must remain in compliance with company safety guidelines and policies

248

Product Marketing Engineer Resume Examples & Samples

BSEE and 5 years of product management, technical marketing, applications/system, design, or product engineering experience
Self-starter and willing to work in an independent and flexible work environment
Must be a team player with excellent technical writing, project management, verbal communication, and presentation skills
Must be able to travel domestically and internationally on short notice
MSEE or MBA and 5 years of technical marketing, design, applications or system engineering, supporting mixed signal audio processing ICs

249

Director, BB Product Marketing Resume Examples & Samples

Oversee the planning and direction of B2B product marketing team, with accountability for the go-to-market strategy and execution for bringing new products and services to clients including value propositions and product briefs for our products, solutions, and services based on target customers and user personae
Lead and develop a team of experienced and passionate product marketing managers
Build a comprehensive go-to-market strategy, framework and planning process to support the product marketing team and our stakeholders
Work with marketing communications and creative teams to develop compelling and easy-to-consume marketing content that will illuminate product benefits to prospects and clients and enhance the customer experience
Work closely with the sales executives to better understand client engagement and adoption of products and services and adjust/develop/execute improved strategies to meet company targets
Work cross-functionally to develop common goals and ensure successful implementation of strategies and plans
Regularly report on key business metrics, campaign results, and drive plans to ensure on-going optimization of product launch and client engagement
Demonstrate analytic skills to evaluate alternatives and apply data toward solving business problems
Manage, coach and mentor employees on career development and leadership skills
10+ years of experience in product marketing or marketing related roles, preferably on the B2B side of a company
5+ years of experience in product marketing management roles – leading a team, setting direction for and achieving objectives within the greater enterprise
5+ years of experience with enterprise software or technology industry
A proven track record as a product marketing leader, developing and executing successful go-to-market strategies in support of bringing new products to market and improving adoption
Experience in developing operational programs or frameworks to drive standards within an org to improve the product release model and client engagement
Experience with capturing client feedback in various forms, to drive improvements in product development
Experience in managing across multiples teams and functions (ops, sales, product, support, marketing, etc) to execute product rollout and launch planning
Track record of fostering teamwork and collaborating across groups to accomplish shared goals
An obsession with customer experience and a knowledge of how product marketing improves customer experience

250

Consumer Product Marketing Associate Resume Examples & Samples

Assist in executing the marketing plan for new initiatives including working with the Content, Creative, CRM, Social, Content Media and other internal teams
Develop marketing and field collateral as required to communicate the benefits of new products and services as a tool to Weight Watchers members
Working and communicating with the field and operations team to leverage this channel in the rollout of new products and series (e.g. running service provider competitions)
Other ad hoc work required in a rapidly changing commercialization environment

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