Director Product Marketing Resume Samples

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C Prosacco

Claudie

Prosacco

88341 King Plaza

Philadelphia

+1 (555) 108 8685

88341 King Plaza

Philadelphia

Phone

p +1 (555) 108 8685

Experience Experience

San Francisco, CA

Director Product Marketing

San Francisco, CA

Murray Group

San Francisco, CA

Director Product Marketing

Develops budget and manages activities of two or more functions, sections, departments and/or projects through subordinate managers. Full HR responsibility for direct and indirect reports. Responsible for mid-range planning for multiple functions and/or projects with a focus on tactical operations over 1 to 3 years. Responsible for results in terms of costs, methods, and employees
Develop new business models: drive the business strategy and execution of the Visual Studio Marketplace and influence the development of other Microsoft marketplaces to create new opportunities for partners to grow their businesses with us. Work with our engineering counterparts to implement this strategy
Defining and driving consumer GTM strategy for Bing where product and marketing work in perfect unity
Transform the way we go to market with partners: develop innovative approaches for us to reach our target audiences (developers, data and AI professionals) through strategic partner investments, and to help us make partners successful by leveraging Microsoft’s sales and marketing engines
Build and maintain healthy partnerships: create and implement an engagement plan spanning programmatic and non-programmatic investments to build our ecosystem. Partner with organizations across the company from Business Development to the worldwide One Commercial Partner group to execute this plan
Defining the strategy and framework for our Global IaaS GTM program
Owns the GTM new product or service process and is responsible for critical KPIs related to positioning, pricing, sales readiness and training prior to lauch, in addition to sales pipeline growth, sales conversion, retention and overall revenue targets for the business as a result of each new product launch

Houston, TX

Director, Product Marketing

Houston, TX

Blanda-Ratke

Houston, TX

Director, Product Marketing

Demand generation – develop the strategy and work with marketing communications to manage the marketing programs that drive demand for your products
Partner with product management, finance and development to develop business cases in support of core product enhancement opportunities
Work with Sales, Account Management and Brand Strategy teams to qualify new product features for network creators and brand clients
Develop and execute growth strategy programs including newsletters, social media, business development partnerships, launch events, etc
Management – Lead and develop a team of product marketers by fostering an environment of collegiality, communication, and professional development
Product launch – partner with product management on launch of new products and releases and manage the cross-functional implementation of the plan
Create Internal Sales Materials and Work with Marketing Communications on External Marketing Materials

present

San Francisco, CA

Senior Director, Product Marketing

San Francisco, CA

Abbott, Dickens and Kemmer

present

San Francisco, CA

Senior Director, Product Marketing

present

Advertising and media buying
Naming conventions
Meeting and surpassing product portfolio/division sales and renewal targets
Develop, align and prioritize Waters overall product/solutions road map to deliver complete, differentiated solutions
External contact may include vendor management, contract negotiation, or representation of the company to outside organizations, investors or media organizations
Collaborate with product management and ensure solutions and marketing plans align with market directions and support the roadmaps and releases of our offerings
Meet with customers and partners to identify and understand key customer challenges and market gaps and to help foster awareness, cross-sell and upsell, and improve overall customer and partner engagement

Education Education

Bachelor’s Degree in Business

Drexel University

Bachelor’s Degree in Business

Skills Skills

Strongly develop analytical and technology skills to enable development of strong value proposition for new product initiatives
Ability to build strong working relationships across all levels of the organization, including remote areas
Strong analytical skills and ability to work both independently and on cross functional teams
Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences, including executives, mid-level management, engineers, customers, partners, sales and sales engineers, analysts, journalists and social media
Strong collaboration & persuasive skills, showing ability to influence at multiple levels, gaining support and trust across the organization to achieve business outcomes
Strong leadership skills, capable of assembling and developing a world class team, motivating and mentoring team members through challenging situations and offering assertive feedback when necessary
Knowledge of orchestration frameworks (e.g. OpenStack), multi-hypervisor environments (at least one of VMware ESXi, Microsoft HyperV or KVM) and other cloud infrastructure
Overall 15+ years of experience with at least 7+ years in product management / product marketing in the field of cloud/virtualization, security, or IT operations, with a mix of experience in both established companies and start-up/challenger environments
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with a diverse work force

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Director Product Marketing Resume Examples & Samples

Directs the development of solutions portfolio strategy including leading a team of solution marketing managers responsible for defining the long-term vision as well as the near-term solutions-level roadmap based on inputs from the associated product managers that map to each solution family, which include distribution, operations, retailing, guest experience & business intelligence
Maintain expertise on competitive landscape and have an intimate understanding of the directional trends and emerging technologies impacting the needs of our customers, and more importantly the needs of their guests
Proactively partner with the sales & account management team to relentlessly research & analyze market needs, buyer persona’s, competitive insights and global industry landscape by region to drive revenue growth
Provide key inputs into product management team’s ongoing planning process to collaboratively define how, where and when Sabre invests in each solution family based on your team’s insights into what hoteliers will need to drive business growth over the next 2-3 years sales
Owns the GTM new product or service process and is responsible for critical KPIs related to positioning, pricing, sales readiness and training prior to lauch, in addition to sales pipeline growth, sales conversion, retention and overall revenue targets for the business as a result of each new product launch
Responsible for building a team of high-performing product marketing professionals capable of driving rapid, meaningful revenue growth for the fastest growing business in Sabre’s portfolio
Minimum 10 years related experience; 8 years prior management experience. Excellent written and verbal communication skills; ability to lead multiple highly complex projects, while also willing to roll up his or her sleeves in a business that still has entrepreneurial roots and operates at a pace unlike most of its size
Leadership or management experience including a mix of virtual and on-site employees and teams
International product marketing & travel industry experience is not required, but valuable

Director Product Marketing Resume Examples & Samples

Own the P&L for the Departure Control solution area
Responsible for establishing the long-term vision and growth strategy for the solutions
Understand the market opportunity, customer needs, and competitive actions to define differentiated products
Drive the definition and execution of the roadmap, rationalize current product capabilities relative to investment and the annual product plan, define release plans, and manage prioritization based on knowledge of the product vision line of business strategy
Identify and establish strategic partnerships to expand the solution footprint
Manage and lead of team of product managers to define detailed requirements and to support the strategic product direction for the development teams, including epic and user stories, and user and customer acceptance test criteria
Regularly engage with customers, prospects, and launch partners to validate and refine requirements and show case iterative demos
Liaise with delivery and customer care to ensure understanding of product enhancements and support expectations
Monitor new technology trends and identify areas of innovation relative to distinct competencies and market /business needs
Plan and execute the go-to-market strategy including which markets to sell, pricing, positioning, and messaging for this product portfolio
Identify customer and internal KPIs, track impact of product investments relative to those KPIs, and rationalize roadmap relative to results
Strong background with Departure Control systems at other software vendors or airlines
Minimum 10 years’ experience working with enterprise software, preferably in Product Management
Minimum 5 years leadership experience driving process and business practice improvements
Strong leadership, communication, and presentation skills
Strong business acumen, critical thinking, and analytical skills
Resourceful, action-oriented individual who possesses a sense of urgency and knows how to overcome obstacles to get things done in a timely fashion
Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment

Director, Product Marketing & Management Resume Examples & Samples

Proven leadership and management capabilities with sizeable direct teams and stakeholders
Significant understanding of the Internet of Things and enterprise solution adoption
Product management experience, including enterprise software
Strong communication skills with proven ability to work across and achieve results in a cross-functional organization
Candidates should have at least ten years of experience in a product marketing or management leadership

Associate Director, Product Marketing Resume Examples & Samples

40% Brand Campaign
Development and implementation of the NATPARA campaign, including creative, positioning and messaging. This includes acting as a key point of contact for external vendors, ensuring approval of materials and working closely with cross-functional team members
Act as a brand champion and ensure campaign messages and assets are implemented correctly across all communication channels
30% HCP and KOL communications
Lead HCP and KOL strategies and tactics, in collaboration with cross-functional team members
Lead the development and implementation of peer-to-peer programs, speaker programs and advisory boards
20% PR
Lead the development of the PR strategies and tactics for NATPARA, in collaboration with corporate communications and external vendors
Regularly monitor the effectiveness of PR initiatives
10% Regulatory & Compliance
Ensure compliance and CMLR approval (as per Shire SOPs and Guidelines) of all items
Collaborate and foster a positive relationship with CMLR to ensure an effective and productive promotional materials review process

Director, Product Marketing Resume Examples & Samples

Develop product positioning and messaging that clearly articulates the benefits and differentiation of PubMatic’s product suite in the market. Plan and drive all go-to-market positioning, packaging, pricing for new and enhanced products
Work closely with product management and sales teams to distill key functionality and benefits into core product marketing messages; identify, prioritize and launch product modifications/ additions to improve customer satisfaction, revenue and retention
Product launches – plan the launch of new products and releases and manage the cross-functional implementation of the plan
Sales enablement – partner with sales enablement leaders to communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products; develop product collateral for all audiences (publishers, networks, press, etc.) including demos, sales presentations & training, FAQs, one sheets, and other product collateral as needed
Market and competitive intelligence – be an expert on several products and the buying criteria; identify and differentiate PubMatic products from competition and how we position against other offerings in meaningful ways; collect, analyze and distribute customer & competitive intelligence

EL / ELD Director, Product Marketing Resume Examples & Samples

5 + years managerial experience in an educational publishing, EL/ELD-related organization or product marketing organization
Experience in content development/ editorial, sales, consulting, or teaching in the content area (EL/ELD , ESL, Dual Language or Language Immersion)
Experience marketing to Hispanic or other language-minority population a plus

Director, Product & Marketing Administration Resume Examples & Samples

Serve as proxy for the head of Product and Marketing and drive decisions through the organization
Be responsible for all communications that come from the VP, Product and Marketing
Develop and prepare presentations and talking points for internal and external meetings (e.g., employee engagement events, senior leadership team meetings, internal conferences, client and business partner meetings, audit committee, board of directors, etc.)
Work with business leaders and department heads to ensure that critical issues and activities are addressed through preparation and execution of action plans
Assist in developing and promoting employee engagement campaigns and organization management activities
Track projects, deliverables; oversee internal coordination and communication needs
Work closely with senior leaders on strategic and operational matters
Manage and lead certain special projects and due diligence initiatives, develop recommendations and present results
Understand all aspects of Individual Lifes multiple distribution strategy including working closely with each distribution channel leader to help Product and Marketing best support success
Coordinate P&M staff and extended staff meetings
Be the central liaison for all risk management and control issues involving Life Product and Marketing
Support initiatives for business improvement, working closely with the business areas
Develop guidelines, manage the development process, and report on key strategic initiatives
Foster collaborative, working relationships with business units, corporate leaders, and colleagues across the enterprise
Analyze and track Product and Marketing budget and expenses
Exceptional analytical, organizational skills, verbal and written communications proficiency and the ability to process complex information quickly
Established record of driving critical projects to success through effective utilization of people, process and technology
Excellent relationship building, collaboration and influencing skills with management, customers and through his/her well established internal/external network
A highly effective communicator with the ability to clearly and concisely articulate ideas, concepts and proposals
A high energy, results-oriented and resourceful leader who is capable of quickly taking control of his/her responsibilities and establishing himself/herself as a credible strategic business partner
Ability to handle multiple concurrent projects
Ability to work in a fast-paced, entrepreneurial environment
BA/BS degree in business or relevant discipline preferred
Demonstrated ability to support major change initiatives
High degree of flexibility and productivity; initiative and creativity
Ability to interact with associates at all levels of the organization

Director, Product Marketing Resume Examples & Samples

Develop and implement strategic marketing plans to increase average revenue per customer
Manage the end to end 4P marketing strategy for TV & Internet upsell (Cravetv, premium movies, premium sports, programming, usage, speed, Tech Expert, hardware)
Manage external relationships with Partners (e.g. Astral, Corus, NHL, NFL) to develop marketing offers/programs to increase specific property penetration
Lead take to market plan for new product introductions
Revenue management and behavioral forecasting for BRS product lines
Weekly review of portfolio results with the BRS executive team
Direct management of 5 Sr. Managers

Director Product Marketing Resume Examples & Samples

Help to create a shared framework, roadmap and execution for Relationship Marketing across marketing, engineering, and evangelism to help prospects and customers be successful
Work to broaden our current focus from largely email to include a coordinated, multi-channel approach that includes email, web, social, advertising, and in-product
Develop an operating framework that span marketing, engineering, and evangelism teams to ensure a customer-centric approach
Share best practices, industry trends and form perspectives on how Microsoft should leverage and address
Ensure consistent testing & measurement approaches to understand how our implemented approaches perform and provide recommendations to improve
12 years experience, with 6+ in marketing

Director, Product Marketing Resume Examples & Samples

Lead the effort to build comprehensive franchise specific product marketing plans that clearly articulate the brand promise/values, product experience and consumer value proposition
Provide thought leadership in defining the 360 degree experience for all consumer touch points including packaging, retail, marketing communication, guest services, website, app, PR etc. and ensure consistent delivery and execution that delivers on the vision and experience conceit
Collaborate extensively with the Product Development/Production team to understand and align on product strategy, requirements and communication strategy
Lead the go-to-market interface with licensee partners (across marketing, retail, PR and guest services) and provide appropriate input to the Product Development/Production teams on consumer/retail touch point insights – including, insights on value proposition articulation, marketing communication and awareness tracking
Collaborate with DCPI shared services functions as required, including Central Creative (packaging), Consumer Marketing (brand management/approvals, media plan execution), PR, Consumer Insights
As the custodian of the product communication, lead the coordination and day-to-day execution across all consumer touch points
Ensure alignment on costs/budgets associated with product marketing execution
Support overall P&L / profitability goals of the business through alignment of product marketing / analytic efforts (customer acquisition, retention and management) that deliver on business goals
10+ years of product marketing / brand management experience
Deep understanding of consumer behavior and lifecycle management across all key marketing variables (product, pricing, retail execution, marketing communication, packaging, guest services etc.)
Understanding of toys/digital experiences and kids play-patterns/behaviors is preferred
Analytical mindset with a keen eye for return on investment
Deep cross-functional collaboration skills and ability to work effectively in a complex organization
Proven success with product launches, ideally with category defining products

Director, Product Marketing Resume Examples & Samples

Primarily responsible for product marketing for Invesco’s equity and real estate investment strategies, as well as unit investment trusts (UITs)
Management – Lead and develop a team of product marketers by fostering an environment of collegiality, communication, and professional development
Product Messaging – Message, promote, and position our purpose, strengths, and proof points for each product, and to ensure those communications are relevant to the target audience, consistent and impactful across all mediums, disseminated through appropriate channels and leverage best practices to maximize effectiveness
Product Collateral System – Understand the use models of the various channels supported and ensure appropriate, intuitive marketing materials that make the sales effort easier and are available on appropriate systems and websites to assist sales in providing the product story
Product Promotion – Create and execute comprehensive marketing plans for the launch of new and the promotion of existing products with targeted and useful literature, web, audio, and video contentto promote priority products and showcase our insights and perspectives in support of client investment needs, while adhering to legal regulations and industry practices regarding the marketing of investment management products and the distribution of literature
Channel Initiatives – Partner with Channel Marketing to consistently deliver the right information to clients in the most strategic, usable and cost effective way while understanding the needs of the specific audience
Continuous Improvement – Partner with Continuous Improvement, Marketing Operations, eServices, Marketing Data & Analytics, and Compliance to analyze, design, implement and optimize new strategic/tactical processes and deliverables to create, review, approve, enhance, and deliver content with greater efficiency, effectiveness and speed to market
Financial services or asset management industry experience is preferred
Ability to get creative and accurate work out of others
An effective problem solver that seeks excellence, innovation and continuous improvement
Ability to deliver high-quality work product and services in a systematic, integrated fashion
Exposure to multiple client types and distribution channels including both institutional and retail

Director, Product Marketing Resume Examples & Samples

Lead the communication process for, promotions, trade shows, demand creation and campaigns. Manage tradeshow events for Lending Solutions, coordinating closely with the Corporate Marketing Events team, and with internal personnel to determine proper associate coverage and working with external personnel (as appropriate) to procure and manage resources
Direct the creation and execution of product content to enhance the profile of Fiserv with clients, prospects and the sales team
Leads the development of marketing plans for Lending Solutions in support of Business revenue targets and marketing objectives
Provides analysis using quantitative and statistical modeling to support the management decision making process
Ensure the publication and distribution of all print and electronic communications are consistent and effective across Lending Solutions and adhere to corporate brand standards and messaging framework
Leads the preparation and has editorial oversight on content for internal and external presentations on offerings, business plans and management communication
Industry Intelligence - Identify and communicate industry trends and direction
Oversee the development and maintenance of web content for Lending Solutions. Ensure content is current and consistent in voice, presentation and messaging with other promotional materials and overall Fiserv messaging. Analyze results of Web traffic and make recommendations for improvement
Coach and mentor the team’s capabilities and capacity in Marketing. Provide and encourage development, and drive enhanced engagement within your team and across the organization
Recruit and retain marketing professionals who will complement the high quality standards of the existing Marketing team
Establish processes to facilitate effective collaboration and communications between marketing services and other functional internal partners including technology, product management, sales, client services, customer operations, human resources, etc
Grow knowledge of latest marketing management practices and apply the Pragmatic Marketing Framework in market research and competitive analysis. Drive these into the local organization to improve overall marketing management performance
Responsible for the marketing budget
A minimum of ten or more years’ experience in Marketing or communications, public relations or related experience
Strong Leadership skills, ability to effectively manage talented staff and work with business partners
Proven ability to understand complex business and technical concepts and to be able to make good judgment when faced with trade-offs
Ability to work independently and maintain tight deadlines
Strong results orientation with a demonstrated track record of success
High degree of adaptability
Ability to deliver results in a matrix’d environment
Experience with Pragmatic Marketing Framework preferred
Experience working and collaborating across business units and/or functional teams
Negotiation skills, drives communications strategies and requires significant persuasion skills

Director, Product Marketing Resume Examples & Samples

Develop comprehensive Marketing strategies to target, message and drive leads and sales among home-based business and premise-based small to medium businesses
Develop product value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers, competitors, products, and industries; develop longer term strategies and drive continued improvement in SMB product sets
Create end to end Go To Market strategies for new product launches (awareness to lifecycle management)
Assure consistent segment marketing messages across channels and tactics, including online and offline content
Partner with Marketing Operations to develop, test and optimize offers and packages
Develop sales enablement tools for multiple sales channels, to generate, progress and close sales; work with sales enablement team to develop product-specific sales education and competitive tools
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance

Director, Product Marketing Resume Examples & Samples

Define the core value proposition, positioning and associated messaging to support the vision and drive demand for Prepaid and Energy products
Work closely with the business units to define the service offerings, including tiers, packaging, and pricing to meet our customer experience and business objectives
Define the sales channel strategy and the best way to utilize online presence, Xfinity retail, third party retail, and contact centers
Lead consumer research to understand target segments and evaluate potential value propositions
Work with Product Management team to evolve and refine product plans to best align with our value proposition and address our target customers
Work closely with various sales and customer care channels to ensure the smooth launch of new mobile services
Serve as liaison between divisions and corporate teams

Director, Product Marketing Resume Examples & Samples

Main liaison with the business units for product roadmap definition and prioritization
Define the core value proposition, positioning and associated messaging for new products
Develops go-to-market plans for new products/features and ensures new products/features are integrated into core acquisition, upgrade and retention plans as appropriate
Partners with marketing communications team to develop customer communication plans
Serve as liaison between Region, Division, Corporate, Business & Product Development teams, Marketing Department, etc
Work closely with various sales and customer care channels to ensure the smooth launch of service enhancements
Set marketing objectives and product success criteria and measures results
Provide inputs into the department budget, annual forecasts and long range subscriber plans
Partner with Sales Operations to ensure adequate communication on new initiatives and offers are made to front line sales associates

Director, Product Marketing Resume Examples & Samples

Proven track record of growth marketing success through new product launches and user adaption/adoption
Always at forefront of latest social media and technology trends and adaption
A lifelong learner who is curious and passionate about the content business, tech trends, and how to work better with people
Emphasis on data/analytics, combined with creative thinking, someone who can translate insights into marketing strategies
Ability to work effectively across Social, Sales, Marketing, Talent and Product/Tech functions
Experience in product rollout to a global user-base
"Growth Hacker"
Heavy Product Marketing and Technical background a major plusSorry, this job has expired

Director, Product Marketing Resume Examples & Samples

Lead and develop a team of a Marketing Communications Manager and Marketing Analyst with responsibility for overseeing all copy/content used in developing sales tools, collateral, web content, demand creation, client communications, buyer personas, market trending analysis, marketing budget oversight and plan
Direct the coordination of working closely with the Corporate Marketing team, and with internal personnel to determine proper associate coverage and working with external personnel (as appropriate) to procure and manage resources
Direct the analysis using quantitative and statistical modeling to support the management decision making process
Manage an up to date positioning document and buyer persona for the product portfolio
Know the Go To Market plans for the product solutions and have a measurable go to market plan for it and report to management
Know your customer’s using your product solutions
Create and articulate the strategic market differentiation of product solutions for the division
Lending experience required

Director Product Marketing Resume Examples & Samples

Develop a deep understanding of the Hyper-Converged Infrastructure and Software-Defined Storage market for virtual environments. Identify customer goals, challenges, buying behaviors and sales motions
Define the target buyer, use case, and market, and the corresponding go-to-market strategies
Define the sales and channel strategy for specific products and solutions. Analyze the sales cycle and channel mix, and formulate ideas and approaches to optimize the selling process
Launch new products and releases, be the key central ‘launch owner’ coordinating resources across the company
Drive product positioning and messaging to clearly and simply articulate the value prop to the end user. Evangelize the positioning and messaging to industry analyst, press, bloggers, prospects, and customers
Drive the overall marketing execution for specific products and solutions. Work closely with corporate marketing to determine and execute lead generation, analyst relations, and public relations programs
Determine packaging and pricing to optimize market success in each target segment
Create the whole spectrum of sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) to communicate the value proposition of VMware’s products and solutions for different level audiences (end user, IT Manager, CXO) and for different target segments
Train the VMware sales force and channel on product positioning and sales tools
Perform competitive analysis, define and communicate key VMware advantages
Contribute to product strategy and roadmap through specific, actionable feedback provided to the VMware Product Management teams
BA/BS in Computer Science or equivalent; MBA desired
Minimum 5 years work experience in technology product marketing, product management, or strategic marketing in the storage industry
Experience with enterprise infrastructure, ideally in the storage or converged infrastructure space
Aptitude to quickly come up to speed on new technology concepts. Passion to evangelize a disruptive new technology
Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives
Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions
70155BR

Executive Director, Product Marketing Resume Examples & Samples

Accelerate fast-growing digital channels including e-mail, web, social media, online store, and search
Work very closely with product group on features, positioning and price while developing new products for new customer segments
Shape and interpret proprietary consumer research
Manage team of 6 to individual goals and budgets
Demonstrated execution and leadership skills
Clear, direct communicator
Experienced matrix manager
15+ years demonstrated direct-response success

Director Product Marketing Resume Examples & Samples

Recruit, train and manage a team of product marketers dedicated to Pearson Higher Education technology product models and overarching digital initiatives
At least 5 years of relevant marketing experience in higher education, with emphasis on developing and/or promoting digital solutions
Aptitude for learning new technologies quickly
Excellent data analysis skills
Excellent written and oral communication skills, with ability to communicate effectively for diverse audiences
Passion for the learner at the center of all work
Outstanding team player able to earn cross-functional/cross-geographic team confidence through thought leadership and influencing skills
Proficient in Microsoft Office (Excel, Word, PowerPoint)

Director Product Marketing Management Resume Examples & Samples

Define, prioritize and land C+E digital marketing campaigns with a focus on top of the funnel and post-MAQL to generate and increase pipeline velocity; connect through segment priority plans
Define C+E presence and participation at WW Tentpole and US National events; develop and execute C+E led events including content development, demand generation, and customer experiences
Orchestrate and execute integrated marketing for high priority, cross-priority, cross-segment initiatives and major releases
Develop, land and scale quality programs focused on Experience Selling, including demos, immersions, and other experience selling tools
Drive C+E IT Pro marketing strategy; develop and execute plan. In partnership with DX, reinvigorate IT Pro community
Gather actionable business insights through events, digital marketing, and immersive experiences and provide regular and timely reporting on key performance indicators/ metrics to LT and field
Effectively communicate at all levels, from corporate VPs to the end customer, demonstrating impact and influence across different roles and organizations
Demonstrate operational excellence & rigor around financial management in alignment with budget and forecast
10 plus years of demonstrated track record of success in product marketing, integrated marketing, or marketing communications
Passionate, results-driven and organized with an attention to detail. A self-starter who can create and deliver scalable-growth plans from concept to delivery, including an ability to prioritize, manage multiple projects effectively driving to measurable results. The ability to work independently in ambiguous and changing environments, along with great listening and partnering skills
Strong executive presence, cross-group collaboration and communication skills that drive influence among the senior leaders across a highly matrixed organization
Strong people manager and team builder. Fostering an environment where people can thrive, do their best work and feel appreciated and recognized
An understanding of Microsoft’s cloud computing technologies and go-to-market strategies
BS/BA degree, MBA or equivalent strongly preferred

Director Product Marketing Resume Examples & Samples

Inspire and develop a consumer focus culture inside the product team
Build Product Assortment Strategy that meets the sales, go-in margin, SKU management targets and financial goals
Lead, drive and manage the product marketing team, the product creation process to execute the groups business, product strategies, manage overall forecast, price points and meet all deadlines
Lead, manage and develop direct & indirect reports across a multi-location organization
Ensure solid communication, leadership and collaboration with the cross functional teams, leagues, marketing, sales and brands to ensure business objectives are met
Plan and coordinate all product presentations, business reviews with the cross function team (design, development, sales, GTM etc.)
Provide support and assist the GTM team with the collateral development process
Take ownership of key product marketing led milestone meetings
Facilitate creative thinking, team building and collaborative environment
Product lead for all trade shows, sales meetings and external marketing events
Gather and analyze business performance and relevant market and consumer data to identify business opportunities and risks
Recommend, implement and approve actions to improve forecasting, sales and profitability
Work with GTM directors on the development of both seasonal and long term strategies to ensure commercial viability
Proven track record of concept & product development skills
Strong collaboration skills (both internal and external)
Strong verbal/written communication and presentation skills required
Demonstrate growth ambition and development
10 years relevant product or marketing experience

Director, Product Marketing, Crossfit Apparel Resume Examples & Samples

Apparel marketing and development expertise; ideally having run your own apparel business
Knowledge of performance product category
Ability to partner with, collaborate with, and influence internal and external business partners; strong interpersonal skills
Strong verbal/written communication and presentation skills required; comfortable presenting to large groups
Financial and analytical aptitude
International travel
10+ years of experience in apparel product management or marketing; ideally 5 years’ experience leading a team
5+ years working closely with the product development process and textiles
Worked for a global brand and/or has traveled and worked internationally
Must be proficient in Microsoft Office products

Director, Product Marketing Resume Examples & Samples

Identify and analyze customer/subscriber clusters and segments for delivering personalized digital products/content
Work with list processing vendors, Marketing, and Research to obtain lists, manage data hygiene, segmentation, merge/purge and data flow for direct-to-consumer communications (emails, notifications, ‘bots’, etc.) and to update database
Develop and execute test strategies, create forecasts and analyze results of promotions and programs

Director, Product Marketing Resume Examples & Samples

Develop and lead the compete marketing plan and storytelling, providing go-to-market leadership
Deeply understand customer decision making process and needs, market dynamics, competitors, product and business levers with a goal to grow adoption. Deliver insightful recommendations, thought leadership, in a persuasive and thoughtful manner
Own and lead the competitive rhythm of the business v-team across engineering, marketing and sales and manage executive stakeholders and reviews as needed
Analyze our position (SWOT) relative to key competitors through combination of competitive research and product teardowns. Influence competitive product strategy and develop competitive materials for partners and the field, and define/manage competitive escalation process, win loss analysis, evidence and ensure excellence in field readiness
Support the field and partners in sales and marketing compete focused activities. Act as a spoke person for PR and AR engagement driving though leadership
Minimum 5-8 years of experience driving high-impact business insight in a product management and/or marketing leadership role within a major enterprise product corporation
Strong insight, business judgment, and instinct for technology businesses (or other fast-evolving, competitively intense, and economically complex industries)
Thought leadership and impact within an organization
Top tier problem solving, qualitative/quantitative analysis and recommendation, ability to achieve results despite ambiguity. Ability to collaborate and drive cross-team collaboration with diverse group in a cross functional organization
We are looking for a highly motivated, results-driven marketer and leader, who has strong business and technical aptitude and proven track record in taking new and innovative products to market
MBA or graduate degree in related field desired

Director Product Marketing Resume Examples & Samples

Ability to work autonomously to identify opportunities and areas for improvement; takes initiative to proactively determine how to execute upon
Ability to distill and explain complex technology details simply and clearly to non-technical internal stakeholders and customers
BS/BA with at least 7+ years of experience in marketing products and services
Extensive professional development background and expertise required; deep understanding of market trends and landscape and industry trends
35-40% travel required
Must be able to collaborate with colleagues via face to face, conference calls, and online meetings

Director, Product Marketing Resume Examples & Samples

Sales enablement – enable sales success through development of demand/lead generation programs including sales tools
Product launch – partner with product management on launch of new products and releases and manage the cross-functional implementation of the plan
Market intelligence/insights – develop and maintain customer and competitive market insights through repeatable processes
Provide oversight and coordination of industry events
Voice of customer – is a strong customer advocate, managing voice of customer inputs across multiple channels such as advisory panels, surveys, interviews, etc., bringing this perspective to the product teams
Vendor management with any third party marketing/PR agencies
Demand generation – develop the strategy and work with marketing communications to manage the marketing programs that drive demand for your products
Build strong teams with the capabilities to collaborate with other internal resources as necessary; encourage employees to share knowledge and learn from each other
Conduct timely individual, staff, and department meetings to communicate procedural changes, Center and Division updates, project status information, goals, objectives, and performance expectations
Meet regularly with individual staff members to review progress toward their goals
Establish behavioral, developmental, and results metrics and coach for performance excellence; Provide timely and effective recognition; Resolve problems as they arise and effectively administer corrective action when necessary; Identify and support developmental opportunities to encourage employee learning and growth
Prepare and conduct effective annual performance appraisals
10+ years of product marketing experience

Director Product Marketing Latin Resume Examples & Samples

Minimum 10 years related experience
Demonstrated marketing communications and brand experience for a B2B company
· Product marketing background with the ability to translate business needs and requirements into technical capabilities
· Demonstrated leadership across a geographically distributed team
· Ability to collaborate with a number of stakeholders from organizations including Sales, Product Management/Marketing, Finance and other Regional Marketing teams
· Creative marketer who can tell a compelling product and brand story
· Must speak Spanish, Portuguese and English
· Travel industry experience preferred but not required

Senior Director, Product Marketing Resume Examples & Samples

Works with VP, Product Marketing on all product marketing-related functions and duties as they pertain to new product launches, enhancements, roll outs and maintenance
Develop strategy for client presentations sales verticals, categories, etc
Develop strategy for CM360 and Spotlight-specific videos, educational programs, sales materials
Advertising and media buying
Naming conventions
Promotion of all 5 CM360 teams
Develop partnership marketing with all Comcast and NBCU entities, as well as with vendors, networks, 3rd parties, etc
Manage relationships with Comcast Corporate Marketing, Brand and Communications teams, as well as with the EPS team, operations teams
Develop strategy around sharing and usage of client success stories/testimonials

Director, Product Marketing Resume Examples & Samples

Mentor a team of product marketing individuals
Determine and drive a go-to-market strategy that will enable VMware to grow market share
Understand the competitive landscape to properly position and differentiate VMware’s portfolio
Understand customer trends and demand to better segment, target audiences and use cases

Director, Product Marketing Resume Examples & Samples

Financial services experience required
Experience required in a product marketing role in a business-to-business (B2B) environment
At least 10 years’ experience in marketing, communications, public relations or related area
Ability to deliver results in a matrix environment

Director, Product Marketing Resume Examples & Samples

Lead and develop a team of a Marketing Communications Managers and Marketing Analysts with responsibility for overseeing all copy/content used in developing sales tools, collateral, web content, demand creation, client communications, buyer personas, market trending analysis, marketing budget oversight and plan
Work closely with Corporate Marketing team and with internal personnel to determine proper associate coverage; engage with external personnel (as appropriate) to procure and manage resources
Lead the development of marketing plans for Lending Solutions in support of business revenue targets and marketing objectives
Direct analysis using quantitative and statistical modeling to support the management decision-making process
Manage an up-to-date positioning document and buyer persona for the product portfolio
Know the Go-To-Market plans for the product solutions; have a measurable Go-To-Market plan and report to management on plan
Know the customers who are using your product solutions
Coach and mentor the team’s capabilities and capacity in marketing
Provide and encourage development and drive enhanced engagement within your team and across the organization
Recruit and retain marketing professionals who will complement the high quality standards of the existing marketing team
Establish processes to facilitate effective collaboration and communications between marketing services and other functional internal partners including technology, product management, sales, client services, customer operations, and human resources

Director Product Marketing Resume Examples & Samples

Drive the marketing strategy and connection between the Global Demand Center and both inside sales and field sales to ensure an effective interlock between groups that drives customer acquisition and revenue growth
Run the rhythm of business between integrated marketing and inside sales
Collaborate with inside sales on capacity planning needs based on expected marketing automation qualified leads flowing through the system
Pioneer how we develop account based marketing strategies, in partnership with sales, that flow through the global demand center
Lead predictive analytics and lead scoring function to determine which leads are qualified to send to inside sales
Evaluate the effectiveness of how marketing leads are flowing through to sales and actions we can take to improve efficiency and effectiveness

Director Product Marketing Resume Examples & Samples

Owns and manages product life cycle financial performance (profit and loss), inventory, product quality performance and integrity
Sets strategy for product portfolio optimization and organizational execution requirements
Develop Product Market Requirement Document (MRD) with specific detailed technical and marketing roadmaps
Develops and executes integrated lifecycle product, technology, and environment roadmaps
Develops and executes strategic plans, product plans, including cost reduction and growth strategies
Leads PAC cross-functional teams to improve product quality, yield, cost, reliability and delivery performance
Manages & leads product line and PAC for complete life cycle of current products including product business plans and product roadmaps coordinated with all business units and functions
Directs and maintains competitive product/service portfolios that deliver more value than next best alternative including demonstration of innovating profitable business models and leading change. Identifies new product opportunities to grow the product line in the commercial, military and helo sectors
Communicates and coordinates with other MPM leaders and applicable PAC teams to drive integrated strategies, synergies, design reuse, and coordinated development requirements
Develops new product concepts, focusing on collection of solid VOC information and development of robust product business plans
Develops and understands customer total cost of ownership
Collaborates with the Customer Business Teams to perform product voice of the customer
Defines value propositions based on customer needs analysis and incorporates into value proposition/go to market strategies
Develops product roadmaps that consider mandates, competitive threats, and customer needs dates to develop executable plans that meet all requirements in an appropriate time frame
Owns product prioritization and product total investment. Sets priorities and approves funding requirements and changes
Aligns resources for product strategy deployment for product line execution- including capital, momentum, RD&E, recovery, and technical capabilities (engineering and manufacturing)
Approves product line financial analysis in accordance with product line roadmaps/strategies. Determines and approves pricing inputs for financial analysis, value pricing, pricing strategy and catalogue publications
Defines obsolescence management requirements and drives obsolescence decisions that meet product strategy
Drives and owns product lifecycle strategy & addresses excess and obsolete SKUs, SKU management reduction, and product upgrades

Director Product Marketing Resume Examples & Samples

Develop the strategy and annual plans to drive Walden awareness, interest and enrollments for the programs in the College of Health Sciences
Develop the marketing strategy for target audiences/programs: Work with academic leadership, product management, product development, market research, and enrollment management to develop an in-depth understanding of the target markets, and apply these learnings to develop a strategic marketing plan to reach the respective audiences
Ensure audience-marketing plans are synergistic with overall educational institution positioning and strategies
Develop unique messaging and positioning for the audience area and respective educational programs
Track performance of marketing strategy through measurement and analysis of prospective student inquiries, conversion, and retention to understand effectiveness and ROI
Manage a marketing budget
Track, synthesize and evaluate program level business results in order to adjust or improve marketing strategy to optimize performance to achieve stated objectives
Provide strategic guidance to a senior marketing manager to meet budgeted goals and objectives
Act as key liaison for College Leadership and Business Development/Partnerships
Minimum 10+ years marketing management experience required. At least 3 years at the manager level, managing people
Bachelors' degree required. MBA or graduate level education desirable but not necessary for success
Digital advertising, direct or web marketing experience is a plus
Experience in understanding market research and business analytics; integrate with market and product knowledge, to develop marketing strategies and plans for the audience. Exceptional problem solving and analytic skills
Possess strong leadership abilities in the areas of managing and executing marketing programs and tactics
Experience in developing creative marketing plans and tactics to drive lead generation, conversion and retention
Must be intelligent, professional, mature and well organized
Thrive in a fast-paced, matrixed environment
Excels in data driven based decision making
Experience managing strategic projects, ability to understand big picture. Ability to get strategy implemented
Ability to interface with people at all levels within the organization
Strong organizational, prioritization and time management skills

Director, Product Marketing Resume Examples & Samples

Minimum of 10 years professional experience
Minimum of 5 years experience in product development /management with a proven track record of driving growth
People leadership experience both with managing a direct team as well as and importantly with bringing together productive cross-functional teams
Exhibits strong executive presence in a low-ego, approachable, and collaborative style
Proven analytical and creative problem-solving skills
Combines strategic thinking with tactical execution
Self-starter with an ability to execute on own plan to reach an objective
Bachelor’s Degree (MBA preferred)

Senior Director, Product Marketing Resume Examples & Samples

Automotive Services team member: Develop Product Marketing Plans and lead go-to-market execution for Automotive Services (Enterprise Vertical)
Market intelligence: Proactively serves as a subject matter expert to Marketing Communications, Product Management, Training and Sales with regard to product messaging, competitive positioning, go-to-market needs. Be an expert on buyers, how they buy and their buying criteria; be an expert on competition
Messaging: Develop product messaging and positioning that differentiates products in the market. Effectively communicate this package to marketing communications, product management, training and sales to ensure alignment in go-to-market and demand generation strategies
Sales enablement: Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process. May participate in trades shows, industry events, and other direct customer engagement activities
Product/Solution launch: Initiates market research, analysis, and planning associated with the launch of new products. Works with Marketing Communications to develop marketing and promotional plans, and marketing materials such as Data Sheets, Brochures, Customer Presentations, Competitive Analysis, and other assets
7-10+ years in a B2B Product Marketing role in a complex business environment desired
Must have an understanding of Product Marketing, Marketing Planning, Product Management, Marketing Communication, and the infrastructure and tools necessary to support these activities
Bachelor's degree in marketing or similar field required; M.B.A. preferred or equivalent business experience
Ability to develop effective working relationships with peers, managers, and senior management within and across organizational lines
Strong project management skills required
Initiates and takes responsibility for own development as well as peers and potentially subordinates
Ability to travel up to 25% as needed

Director, Product Marketing Resume Examples & Samples

Work closely with sales and product development to drive Flatiron's product strategy and in-market product positioning
Train sales teams on how to pitch our products; serve as subject matter expert in key meetings
Design and deliver the go-to-market strategy for new products and releases and manage the cross-functional implementation of the product's marketing plan
Be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition
Develop product positioning and messaging that differentiates Flatiron products in the market

Director, Product Marketing Resume Examples & Samples

Know the target customer, know the products & services, and connect them to drive extraordinary business results
Own and lead key marketing initiatives to drive revenue & profitability for the Websites/Presence/Commerce business line by developing insights and analysis to drive value proposition, feature set, naming, messaging, pricing and lifecycle marketing approach
Develop compelling product positioning, messaging, naming & benefits platform, based on customer & visionary insights that position and differentiate our products in the market
Develop innovative marketing strategies and programs to drive category awareness and penetration among targeted customer segments; and to drive upsell from within the products
Own and set strategy to achieve penetration in key small business segments
Provide insights and analysis to define strategy, and drive messaging and marketing approach, closely collaborating with key marketing counterparts in product, eCommerce, online/offline acquisition, partners, brand, and sales
Drive quantitative and qualitative customer intelligence and research in order to better understand customer profile, needs and behavior to meet business goals
Support annual and quarterly marketing plans and business goals
Develop and build strong internal and external relationships with key business partners in an effort to collaborate and drive the overall business

Director, Product Marketing Resume Examples & Samples

10+ yrs experience in Product Marketing (Marketing + Product Management experience works also)
Domain expertise in security is strongly preferred but parallel technology industries are also welcomed
Proven ability to market disruptive products, and develop market position through creation of product marketing positioning and messaging
Exceptional writing, communication and presentation skills. Must be able to communicate the value proposition of the company, able to create original content, edit existing content, etc
Customer-focused with enthusiasm & empathy for genuinely improving how businesses serve and engage people
Demonstrated ability to work effectively with internal cross-functional teams and external customers

Director Product Marketing Resume Examples & Samples

Strategy Development / Refinement
Growth pipeline process and prioritization, in coordination with other product line owners
Program management
Direct leadership for global strategic marketing team focused on CCOE (India/China)
Business model development and financial validation across 3 dimensions
Organic and inorganic growth
Operating Income expansion due to In-sourcing
Other things we must do to enable business success
Global strategic marketing development
Required Engineering Skills Sets and Resources
Required Factory Footprint and Investment
Required Supply Base Capabilities and Cost Structure

Director, Product Marketing Resume Examples & Samples

3-6 years of experience creating content for product/solution marketing programs, with at least 1 year of experience in core product marketing
Deep experience marketing B2B products
Ability to work within a fast-paced, autonomous environment
Experience in technology driven organizations and working with technologists
A strong level of comfort in learning and understanding quickly evolving technologies
Outstanding presentation, writing and communication skills with a keen ability to translate complex technical capabilities into creative, intuitive content and programs
Ability to develop and maintain strong working relationships at all levels within the organization
Experience in the Retail or CPG space
A history of customer engagement, documenting solutions and translating into customer benefits
Strong analytical skills with ability to solve complex problems and communicate ideas clearly and succinctly
A proven self-starter with excellent organizational skills, with a track record of delivering exceptional work product under time constraints
Bachelor’s degree required; MBA preferred

Associate Director, Product Marketing Resume Examples & Samples

Managing the core value story and messaging for assigned products and capabilities. This includes helping our six Product Channel Leaders to shape, and the Innovation Development team to highlight, Optum’s industry - leading innovations. These includes keeping marketing content current with fresh and compelling proof - of - value examples, including ROI metrics and clinical impact case studies
Creating compelling presentations. Supporting our business leaders with the creation of compelling sales and finalist presentations that align with Optum Behavioral Health’s global value story and the needs of potential customers
Supports communications campaigns designed to create relevant product awareness in the market: This includes collaborating on thought leadership activities and creating communication materials that would promote our product-specific success stories
Build and manage a marketing collateral repository: This includes working with technical support teams and marketing / product counterparts to establish an easy-to-access and manage library system for sales presentations, collaterals and videos that allows business and sales leaders to quickly access current materials
8+ years of marketing communications experience - primarily in a corporate environment
2+ years of health care industry experience, preferably in the insurance and managed care space with a national carrier
Demonstrated project leadership experience working with senior - level business leaders and managing teams
Strong understanding of business - to - business sales and marketing dynamics
Experience in the behavioral health field

Director Product Marketing Resume Examples & Samples

Best study results, Master / University degree in marketing, engineering or science showing strong academic results
10 + years of strategic marketing experience in the medical or in-vitro Diagnostics industry in a global environment
People management responsibility of minimum 5+ years (international exposure would be a plus)
Demonstrated track record of commercial success in the development of product portfolio and product definition, marketing strategies and communication materials
Demonstrated track record in successfully bringing new products to market
Strong strategic mindset and structured approach to problem solving
Language skills: at a minimum fluent in English and German
Readiness for regular global business travels

Director Product Marketing Resume Examples & Samples

Be responsible for defining the product marketing strategy for both current and future cloud and virtualization products in Gigamon’s portfolio
Author external-facing content such as datasheets, videos, white papers, solution briefs and other thought-leadership or high-impact collateral
Develop go-to-market messaging and strategy for new products in the pipeline
Perform comprehensive competitive marketing analysis and deliver succinct “Point of View” assessments to coach the field and partners. Use learnings from the competitive analysis to communicate / document with clarity the key differentiators in Gigamon’s offerings in external marketing messages
Have a talent for both understanding highly technical concepts and translating them into simplified market-ready messages that will resonate with Gigamon customers and prospects
In collaboration with other peers in the CMO team, support creation of compelling sales enablement and customer-facing assets conveying the Gigamon message, including: presentations, white papers, web pages, battle cards, sales playbooks, blogs, press articles and promotions
Craft content and key messages for major events and tradeshows
Provide account-specific support to the global Field team to strengthen customer relationships and secure new business for Gigamon
Be a spokesperson for the company in interviews with media and analysts
Develop content and new articles for channel partner and customer newsletters
Must be able to embrace the “One Gigamon” culture by working as a true cross-functional team player
MS in Engineering. MBA strongly preferred but a business aptitude is essential
Overall 15+ years of experience with at least 7+ years in product management / product marketing in the field of cloud/virtualization, security, or IT operations, with a mix of experience in both established companies and start-up/challenger environments
Deep familiarity with either Amazon Web Services (AWS) or Microsoft Azure, their services and ecosystems
Knowledge of orchestration frameworks (e.g. OpenStack), multi-hypervisor environments (at least one of VMware ESXi, Microsoft HyperV or KVM) and other cloud infrastructure
Ability to balance marketing goals with financial objectives
Experience or familiarity with programmatic interfaces (e.g. REST APIs and JSON models)
Experience developing/engaging with online customer communities including social media
Ability to articulate fresh and original viewpoints succinctly in blog posts, online avenues and other written publications
Strong collaboration & persuasive skills, showing ability to influence at multiple levels, gaining support and trust across the organization to achieve business outcomes
Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences, including executives, mid-level management, engineers, customers, partners, sales and sales engineers, analysts, journalists and social media
Ability to multiplex multiple projects in a fast-paced environment. Must be highly responsive to demands by the field and customers

Director, Product Marketing Resume Examples & Samples

Strong interpersonal and communication skills, both verbal and written
10+ years’ experience providing product marketing support
Demonstrated leadership skills and ability to produce strong business results
Experience with strategic planning, forecasting, budgeting and analysis of business situations, competitive profiles, and pricing analysis

Assoc Director, Product Marketing Resume Examples & Samples

Define the specific target customers for the Firefly solution and develop a firm understanding of their needs
Work closely with R&D to implement voice-of-customer learnings into product requirements for both modules
Develop the value proposition and go to market strategy for the Firefly solution, including the sales and marketing channel strategy, market messaging and positioning, and desired customer experience
Collaborate with the Business Development and R&D departments to identify, create, and manage development partnerships to deliver the right assay content to target customers as part of the overall Firefly solution
Collaborate with the Business Development and Regional Commercial departments to identify, create and manage commercial distribution partnerships to take the Firefly solution to market
Create and manage Firefly program P&L projections, including revenue, gross margins, and operating margins
Create and manage a multi-year lifecycle roadmap for Firefly product development, including library prep and sequencing instruments and their associated assays and consumables
Develop a comprehensive launch strategy for Firefly, including pre-seeding demand, to maximize revenue potential and market adoption
Motivate and educating the Sales and Regional Marketing team
Coordinate successful relationships with key customers and key opinion leaders to ensure successful adoption
Partner with Global Marketing to develop comprehensive marketing and sales campaign plans
Develop high impact sales tools that communicate a differentiated and compelling value proposition for the Firefly solution
Create and foster a strong team spirit assuming the role of ‘product champion’ with marketing, sales, R&D, service, support, and operations
Develop strong relationships across Business Units to ensure execution of successful strategies for the identified target markets
Prepare and deliver presentations at trade shows, customer sites, conferences, and user group meetings

Associate Director Product Marketing Resume Examples & Samples

Develop and execute the marketing strategy and annual brand plan, working closely with sr. marketing management to define the budget required to deliver the plan
Cultivate strong relationships with customers and develop deep market insights, translating them into innovative marketing initiatives aligned with brand strategy
Partner closely with market research to understand key market trends and competitive environment to drive proactive strategies
Manage advertising agency and other vendors and partner across the organization (sales, market access, commercial operations, medical affairs, advocacy, legal, regulatory, compliance) to ensure execution against objectives
Define areas of improvement and recommendations on activities that should be performed differently in our chosen segment and measure the return on investment
Track and monitor key performance indications
Ensures 100% compliance with GPP’s and establishes appropriate metrics to measure success
Ensures quarterly budget management within pre-specified variations
Travel 30%
7-10 years of commercial experience, with 5 years in pharmaceutical product marketing
Experience in rare disease / specialty pharmaceutical promotion
Successful pharmaceutical sales experience (sales management a plus)
Neurology experience preferred
Proven accomplishment of contributing to and identifying a high performing team
Aptitude for leading brand strategy and product positioning process
Skilled at leading HCP marketing (lifecycle management and payer marketing a plus)
Practiced at managing agencies
Talent for engaging with Key Opinion Leaders
Skilled at successfully navigating medical, legal, and regulatory review process
Strong ability to lead large cross functional projects
Collaborative and works effectively in a team environment
Highly skilled at reading others and knowing how to proceed appropriately
Open to feedback and the opinion / recommendations others

Director, Product Marketing Resume Examples & Samples

Meet global revenue and margin targets for assigned product lines
Define and execute product strategy including product roadmaps
Identify and implement market share growth opportunities
Ownership of product positioning, pricing and life cycle management
Define and drive profit and service level improvement initiatives for assigned products
Interface with the global sales organizations, influencing and directing action to meet business objectives
Provide strategic, technical and pricing guidance to sales proposals
Make sales calls and presentations
Develop strong product cost of ownership models and business cases to support new initiatives
Collaborate with a wide variety of functional areas such as R&D, Engineering, Finance, Manufacturing, Legal and Supply Chain to accomplish business objectives
Develop demand forecasts for products with documented assumptions and risks
Create and present marketing materials including presentations, data sheets, promotional and training materials
Bachelor’s degree or higher in an engineering or science discipline; an MBA is preferred
Prior experience managing projects requested
Product management experience preferred
Past experience in sales or a customer-facing role is a plus
Proven ability in leading cross-functional teams
Experience in the semiconductor materials business; the ideal candidate has a good understanding of semiconductor processes and technology
Good financial skills include experience with return on investment models and developing cost of ownership models
Ability to effectively present information and respond to questions from internal groups and external customers
The ideal candidate is a self-starter who can meet goals with minimal supervision
Ability to influence up, down and across the organization
The ideal candidate is a high energy individual who thrives in a fast paced environment
Highly analytical in decision-making processes yet comfortable dealing with a high degree of ambiguity
Ability to travel domestically and internationally up to 30% as well as participate in telephone calls outside of typical working hours

Director, Product Marketing Resume Examples & Samples

Defining the target
Develop positioning, branding and messaging
Developing the value / selling proposition
Developing sales enablement
Utilizing Analysis for business advantage
Developing the GTM plan
Experience in Chemicals / Process industry and knowledge of the domain highly preferred
Experience in a commercial role i.e. potential strategic product or solution marketing influencing commercial strategy
Extensive experience in designing and executing successful marketing strategies in a multinational organization

Director, Product Marketing Resume Examples & Samples

Drive messaging and positioning appropriate for a CEO audience
Develop breakthrough thought leadership content and experiences to inspire executives
Lead partnership strategy, execution, and support for the CEO Program
Manage sales support programs that accelerate and expand deals
Work with stakeholders across marketing, sales, field events, and partners to build and execute a unified CEO engagement vision
Further Salesforce's market position as an innovator and thought leader in the areas of digital transformation and the customer revolution
Work with Salesforce partners to showcase their innovative use of product technologies
10+ years work experience in marketing, writing, advertising, consulting, or a combination of relevant roles
Experience interacting with C-level executives, ideally building and executing executive campaigns and programs that reached the CEO
Experience building and managing partnership programs
Stellar public speaking and 1:1 persuasive storytelling skills to inspire peers and customers
Master-guru skills level for positioning and thought leadership content

Director, Product Marketing Resume Examples & Samples

Define and lead the marketing and messaging strategy for this industry-leading remote support solution
Drive all messaging and content to support the overall strategy, which includes building a strategic messaging framework that serves as the backbone for all content on the website, in white papers, webinars, at events, in social media, and in all go-to-market campaigns, etc
Define detailed customer/prospect personas with pain points, messaging strategies, and where each persona fits in the buying process for the product. Apply this knowledge intelligently throughout the marketing and sales processes to ensure engagement and conversion
Partner with the Demand Generation team to deliver compelling campaigns to target personas that increase buzz and awareness, drive qualified leads to the sales team, and demonstrate thought leadership
Partner with the Comms and Social teams tell a story to the press, analysts, customers and prospects that demonstrate our unique value and right to win
Size and define market segments understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation
Ensure successful product release and launch communications as well as refine and retool our on-going marketing strategies and execution for existing markets
Empower internal stakeholders; influence external decision makers, partners, and thought leaders
Effectively engage Marketing, Sales, Product Management, Partners, and Customer Success; liaise across various organizational levels to ensure the overall success of the solution lines in the market

Director Product Marketing Resume Examples & Samples

Defining the strategy and framework for our Global IaaS GTM program
Identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
At least 3 to 5 years’ experience in roles such as product management, product marketing, sales engineering, technical evangelism, etc. within the technology industry. Specific experience in cloud computing is highly preferred
BA/BS in Computer Science, Computer Engineering (preferred), Marketing or related field

Director, Product Marketing Demand Resume Examples & Samples

Lead the development of a world-class demand-generation & growth marketing team, content marketing discipline and marketing automation program to support a high velocity B2B sales and marketing model in one of the most exciting industries in the world – travel & hospitality
Establish Sabre Hospitality Solutions as a true thought-leader in hospitality technology and manage the lean execution of the content marketing strategy, content partner selection, content creation & publishing process to deliver measurable value to prospects, customers and Sabre
Partner with sales and account management team sales operations to drive improvements to lead-to-revenue processes, customer database and CRM systems
Develop and manage a weekly calendar of awareness, demand generation, cross-sell and pipeline acceleration programs for each key play, product and geography
Thoughtfully design each marketing program with clear target segments, buyer process stage, and calls to action
Work with Segment Marketing, Sales Enablement & Product Management teams to ensure demand-generation programs are aligned with the buyer process, go-to-market strategies and sales targets
Work with internal stakeholders to drive the production of engaging content to feed nurture and lead generation programs
Monitor and drive timely and effective lead follow-up to ensure high rates of conversion to opportunities
Measure and report on marketing program effectiveness in terms of lead and pipeline generation
Bachelors degree in a related field required. MBA or MFA a preferred
6+ years marketing experience, 2-3+ years leading execution of lean content marketing programs for high-growth technology companies. Experience in B2B technology or Software-as-a-Service a plus
Demonstrated ability to design and execute high-impact demand generation and cross-sell programs
Experience leading small teams to deliver focused, high-impact results
Excellent communication and interpersonal skills and an ability to articulate the value of investing in new marketing initiatives at an executive level
Advanced experience designing initiatives that maximize the capabilities of marketing automation software. Experience working with Salesforce & Pardot a plus, but both not required

Director Product Marketing Resume Examples & Samples

This role can be done from anywhere in the US. This is a remote position
Regional Portfolio Sales and Promotion
Regional Solution Application and Needs Definition
Market-based Value Proposition and Pricing
Regional Market and Regulatory Analysis and Planning
Competitive Analysis
Pursuit Business Cases
Regional Commercial Partner Strategy and Management
Sales and Proposals Support, Customer Advocacy
Minimum of 7 years of experience in a similar role
Experience working in product marketing or product management working across several regions and products

Director, Product Marketing Resume Examples & Samples

Build and manage a team of campaign professionals responsible for the development and execution of direct marketing campaigns. Work closely with the product teams to build the campaigns and coordinate with sales resource to ensure rapid and efficient closure of the opportunities
Define and implement specific solutions-based marketing strategies and plans to drive effective lead generation results
Establish and maintain customer engagement plans which may include customer direct marketing and social media marketing strategies
Leverage a "test, measure and refine" approach to constantly improve program results and increase the impact of customer marketing on revenue and profitability
Assist with the development of new products and product-extension marketing, their launch, and successful volume expansion (and upon development, manage their implementation and ongoing operation as a then existing product-line marketing)
Lead marketing strategy for Business Development Strategic Partnership initiatives
Drive market research to define target customer profiles & key geographies
Analyze market trends and themes to inform marketing strategy and messaging
Conduct market analysis to inform diversification and expansion strategies that enable insightful competitive analysis/benchmarking
Provide product content, messaging, differentiators and branding for the following types of communications
Bachelor’s Degree or equivalent experience required, MBA preferred
8-10 years experience in marketing/sales in the healthcare arena
The acumen to develop a deep knowledge of our core products as well as our clients’ business
Proven ability to quickly grasp new concepts, plan work and execute projects in a fast-paced environment; and
Proven ability to communicate at the executive level and present to senior management

Director, Product Marketing Resume Examples & Samples

The Biller Solutions Product Management team is responsible for execution against the forward-looking product roadmap of Fiserv’s billing and payments strategy – combining bill presentment and payment with other payment and distribution channels such as Walk-In payments and electronic bill (eBill) distribution. The team uses their deep understanding of the financial institution and direct biller market-place, competitive environment, and quickly-evolving consumer expectations of digital interactions (with an emphasis on mobile engagement) to assess, prioritize, and decision product investments. Through research, analysis and ongoing interaction and partnerships with the broader Product Management and Strategy team, clients and other stakeholders, you will be accountable for the design and delivery of our eBill strategy for our integrated payment solution and have the opportunity to play a key role in defining the path forward for next generation payment experiences for consumers
At least 2 years’ experience in a field-facing role such as account management or sales
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
Pragmatic Marketing certification would be advantageous but not essential
Significant experience in software solution lifecycle management
Bachelor’s degree required (marketing, communications, business, economics or other related field) - MBA preferred

Senior Director, Product Marketing Resume Examples & Samples

Lead the product marketing function for Marketo to drive messaging, positioning and go-to-market strategies for our portfolio of products
Deeply understand our products, buyers and markets
Deeply understand Marketo’s competitive position and how to capitalize on it
Successfully tell our product story through demonstrations to industry analysts, customers, prospects & internal audiences
Deliver compelling presentations to small & large groups about our products & solutions
Work with Executive Leadership to align on our go-to-market plan, prioritizing market needs, our efforts and investments to achieve and exceed business goals
10+ years of marketing experience with demonstrated success in a SaaS or software environment
5+ years strategic marketing experience in product marketing or similar
3+ years of demonstrated leadership and direct management experience
Experience running Marketo or other Marketing Automation experience a big plus
Highly skilled at critical decision-making; ability to evaluate business issues and resolve problems
Proven track record of developing and delivering messaging and sales enablement that drive pipeline, higher win rates, and revenue
Highly effective presentation skills to large audiences and potential customers
Experience conducting and analyzing market and competitive research
An MBA from a well-regarded institution, considered a major plus
Some travel required (15-25%)

Director, Product Marketing Resume Examples & Samples

Minimum of ten (10) years of experience in B2B2C product marketing and/or product management with digital product line
Samples of product positioning work for both B2B and B2C audiences
Excellent communication and presentation skills with all management levels
Highly skilled in time management to facilitate involvement in multiple projects
Self-motivated individual who can lead a project in a highly autonomous environment
Experience managing direct and indirect resources
Agile product experience a plus
Experience with a TMC, travel agency or hotel booking aggregator a plus

Director Product Marketing Resume Examples & Samples

Create and implement product marketing content, including white papers, brochures, data sheets, solutions guides
Articulate benefits, via marketing collateral and in-person meetings, to Fortinet enterprise customers, channel partners and MSSP customers
Develop tools to support sales on product roll out for emerging technologies
Support R&D with market analysis for new initiatives and products
Develop product positioning and competitive analysis to support Fortinet sales and channel partners
Develop reseller partner focused plans to enable growth in channel markets by working closely with Channel sales and marketing teams
Coordinate launch initiatives with PR/AR/IR and act as spokesperson for product
Lead cross-department product teams to launch products
Support related activities owned by other groups (case studies, references, trade shows, events, technical white papers, SE training, etc.)
Collaborate with alliance partners and services to offer complete solutions
Interface and partner effectively with the product management team
10+ years technology experience
5+ years product marketing
Strong technology background especially in Data Center Architectures such as SDN, virtualization, High Speed Ethernet
Preferred experience in network security, i.e. Firewall, VPN, IPS, antivirus, web content filtering
Strong analytical skills and ability to work both independently and on cross functional teams
Ability to build strong working relationships across all levels of the organization, including remote areas
Ability to function well in a fast-paced, dynamic environment with competing priorities

Director, Product Marketing Resume Examples & Samples

Work across Product Marketing, Sales, and Marketing teams to plan and execute outbound product content
Lead and execute launch campaigns
Drive Sales enablement – communicate value and develop tools to support Sales
Define and deliver thought leadership elements to build awareness
Collaboratively and individually create messaging/positioning, web content, videos, presentations, data sheets, and other marketing collateral

Director Product Marketing Resume Examples & Samples

Expert knowledge of two or more business unit functions. Knowledge of HR responsibilities, budgeting/financial activities
Develops budget and manages activities of two or more functions, sections, departments and/or projects through subordinate managers. Full HR responsibility for direct and indirect reports. Responsible for mid-range planning for multiple functions and/or projects with a focus on tactical operations over 1 to 3 years. Responsible for results in terms of costs, methods, and employees
Receives general business direction for assigned business unit functions
Decisions have significant and broad impact on multiple departments or projects, may have an impact on operating/business unit objectives
Education & Experience
8 years prior management experience
Ability to handle multiple projects
Regularly interacts with senior management or executive levels on matters concerning several functional areas, divisions and/or customers
Requires the ability to change the thinking of, or gain acceptance from, others in sensitive situations without damage to the relationship

Director, Product Marketing, Bank Solutions Resume Examples & Samples

Directs the creation and execution of product marketing plans to launch new and improved software and services
Leads collaboration and “interlocks” with Marketing Services, Event Planning, Strategic Communications and Global Brand to execute on marketing plans
Participates in development of Bank Solutions business unit three year and especially one year marketing plans
Oversees
Bachelor’s degree in business, marketing, finance or software technology
10 or more years in product marketing, sales promotion, B2B technical marketing or related experience
8 or more years in a leadership role
Must be able to work out of the Brookfield, WI office
Ability to travel nationally on a periodic basis (10-20%) annually
Basic knowledge of the financial services industry, banking, B2B software and/or C-suite consulting
Contemporary creative content management skills
FISERV, or competitor, product knowledge
3 or more years in sales and/or marketing in the financial services industry
Experience influencing senior management through persuasion and fact-based business analysis
Proven and recognized marketing and sales promotion development and leadership
Strong emphasis on revenue generation and other key business metrics, verified with measurements such as response rates for lead generation, conversion
Understands client buying personas, sophisticated customer segmentation methods, creating and understanding customer buying maps and how to use them to drive value
Proven track record of strong results orientation, personal performance, positive attitude in challenging situations and high energy
Experience working and collaborating across business units or teams
Ability to use independent judgment to identify problems and recommend solutions

Director Product Marketing Resume Examples & Samples

Work across organization to drive our Blockchain Customer Council program with key customers and partners, helping set direction of our Blockchain product strategy and priorities
Engage with our sales and marketing leadership to enable deep customer engagement around Blockchain as well as setting of GTM priorities
Work closely with Program Management on roadmap and disclosure of a fast pace and innovative roadmap
Lead the developing of core product marketing content for evangelism through the different GTM channel
Be a key spokesperson for our Blockchain offering and strategy, both to influencers and customers
Functional and technical knowledge on crypto currencies and/or distributed ledgers technologies as well as cloud computing
Strongly develop analytical and technology skills to enable development of strong value proposition for new product initiatives
Track-record of Evangelism utilizing both English verbal and written communications skills
Proven project management and virtual-team leadership capabilities in complicated (IT) projects
Strong cross team collaborations skills
A minimum of 10+ years of demonstrated post-college work experience in product marketing, marketing strategy at a cloud software vendor or high tech company
Experience leading virtual team that are functionally and geographically diverse desired
Relevant cloud platform service domain experience preferred

Senior Director Product Marketing Resume Examples & Samples

And, through all of the above, making mixed reality through HoloLens the leading solution that brings a whole new industry alive
15+ years of product marketing experience
Experience building and managing teams that can make magic happen
Proven sales, business development, and solution leadership
Vision and passion to lead people across marketing, sales, product, and partnerships towards a common goal

Senior Director, Product Marketing Resume Examples & Samples

Bachelor’s degree AND
Ten (10) years of progressive product portfolio management experience; to include balancing a variety of products OR
Master’s in Business Administration
Experience in education industry

Director Product Marketing Resume Examples & Samples

Leads PAC cross-functional teams to improve product quality, yield, cost, reliability, and delivery performance
Directs and maintains competitive product/service portfolios that deliver more value than next best alternative including demonstration of innovating profitable business models and leading change
Identifies new product opportunities to grow the product line in the commercial, military and helo sectors

Director Product Marketing Resume Examples & Samples

At least 5 years of relevant marketing experience, with emphasis on developing and/or promoting digital solutions. Experience within higher education is a plus
3+ years experience in managing a team of marketers
Proven ability to deliver outcomes while working in a cross functional/cross-geographic team environment through leadership and influencing skills
Ability to build relationships and effectively collaborate with other product and marketing leaders
Passion for education and making a difference for learners in our fast-paced, ever-evolving industry
National travel required
Preferred candidate would work out of the San Francisco, CA, Hoboken, NJ or Boston, MA office, although it is not a requirement

Director Product Marketing Resume Examples & Samples

Define the Azure developer experience - With your deep understanding of the needs and challenges that developers are facing today, you will define our differentiated engagement approach vs key competitors to accelerate Microsoft developers’ adoption of the cloud and attract new developers to Azure
Showcase our solution - Build, re-purpose or leverage “wow” and “how to” developer content and go to market activities to excite, delight and onboard developers onto the Azure platform
Enable and extend the field and community motions - Land our differentiated value prop and hero content in the right go-to-market vehicles and ready our DX field and community members. Build pilots to grow our community both online and offline
Change perceptions - Through interactions with influencers, press, communities as well as your own thought-leadership projects
Deep knowledge of Microsoft Azure as a development platform. Hands-on with our technology and our competitors’ products. A candidate for this role spends his/her free time playing with the latest technologies, engaging with communities and building apps for fun!
Passion for developers - This role requires you to KNOW developers, their challenges, how communities work and needs related to application development
Lead a team - motivate a team to focus on high impact work to win Azure as THE best development platform for building apps
Passion to compete - Be ready to go toe to toe with public and private cloud vendors - and WIN!!
The ability to work across teams (engineering, marketing, sales and services) to ensure we create and promote the right messages through the right vehicles
Minimum 5-8 years of experience in roles such as technical marketing or sales, evangelism, program management, etc
Degree in computer science or related area strongly encouraged

Director, Product Marketing Resume Examples & Samples

Ability to influence senior leadership & key sales partners towards a shared goal, where multiple inputs and perspectives on solutions are common
Strong collaboration & coaching skills to lead a team of accountability driven product marketers all focused on varying technology challenges and user scenarios
Proven expertise in a trusted leadership role within online product planning & development, with a metrics & customer satisfaction driven approach for driving to solutions
A passion and curiosity for understanding how market trends can tie to internal execution strategies to inform long term product roadmap
Strong strategic thinking complemented with a bias for action; with ability to deal with ambiguity and lead teams to create solutions to ambiguous or unstructured problems
Able to break down complex issues into concepts that translate across multiple stakeholder groups (e.g., customers, partners, leadership, geos)
Driven, self-starter with 10+ years in high-tech, b2b/CRM marketing, strategy consulting or startup experience with demonstrable track record in driving product strategy and successful go-to-market activities
Deep subject matter expertise in Sales, Marketing workflows, tools, and technologies landscape
Ability to develop differentiated product and service strategies and corresponding execution plans
5+ years of experience managing a team across multiple projects and with a focus on producing measurable results
BS/BA in Business or Marketing or related field required, MBA or advanced degree is preferred

Director, Product Marketing Resume Examples & Samples

12+ years marketing/product marketing and/or Sales Enablement experience with a passion for cloud computing
Strong ability to influence and work cross-functionally
Ability to sell ideas well through creative & innovative cohesive presentations
Proven track record in crafting compelling positioning and thought leadership content
Super-star skills managing multiple projects with very tight deadlines
Exceptional team player with proven ability to lead through influence

Director Product Marketing Resume Examples & Samples

Advocate customer experience - Partner closely with engineering to ensure our bot service on Azure addresses target customer needs and is differentiated versus competitors’ offerings
Define our value prop – With your deep understanding of the needs and challenges developers are facing today with building bot solutions, you will define our value proposition and our differentiation vs key competitor solutions to attract and accelerate developers building bot solutions on Azure
Showcase our solution – Create ‘wow’ and ‘how to’ developer content and go to market activities to excite, delight and onboard developers to build and deploy bots on Azure
Build and enable the communities and field motions – Land our message for building bots on Azure in enterprise and breadth developer communities with the right go-to-market vehicles and ready our field and partners
Change perceptions – Through interactions with influencers, press, communities as well as your own thought-leadership projects
Good understanding of artificial intelligence and bot technologies and how this these technologies will transform application development and businesses processes
Deep knowledge of Microsoft Azure as a development platform. Hands-on experience with our technology and our competitors’ products. A candidate for this role spends his/her free time playing with the latest technologies and building apps for fun!
Passion for developers – This role requires you to KNOW developers and their challenges and needs related to application development and emerging technologies
Passion to compete – Be ready to go toe to toe with the likes of Amazon Web Services, Google, IBM, and others … and WIN!!
Passion for customers and evangelism – Can you inspire a field organization? Can you be on the main stage with a vice president at a major event to demo our solutions? This role may require you to do both
Minimum 3-5 years of experience in roles such as technical marketing or sales, evangelism, program management, etc

Director, Product Marketing Resume Examples & Samples

Create content that articulates Catalina’s vision and capabilities to key prospects, customers and partners
Develop and execute go-to-market strategies for each of Catalina’s existing and new products. Plan and drive the launch of new products, features and releases in partnership with Product Management; manage cross-functional implementation of the plan
Identify growth opportunities and product and feature concepts to support our expanding solution set and entry into new markets
Conduct market assessments and develop creative analyses that help identify the scope of the market opportunity
Develop and drive programs to frame and track competitive and market landscape. Use insights to inform sales materials, campaigns, go-to-market and launch strategy
Arm and empower Catalina’s sales team through training and communication on the value proposition, competitive position, and winning approach of our product offerings
Interact with customers, press, and analysts to promote Catalina’s products; own and articulate the value of offering to the market
Create presentations, customer case studies, product demos, collateral and sales tools
Create competitive positioning against the other products and platforms
Deep experience marketing B2B products within CPG, grocery and drug preferred
Deep experience of consumer promotions market preferred
Working knowledge of ad tech and digital media preferred

Senior Group Director Product Marketing Serdes Resume Examples & Samples

Bachelor's degree in Electrical or Computer Engineering or Computer Science
5+ years of experience in hardware of IP design; Experience in interface protocols; demonstrate aptitude to quickly comprehend complex hardware and software solutions
10+ years of experience a product marketing organization
MBA (Masters in Business Administration) or MS in a technical field with solid business aptitude is desired but not a hard requirement
Understand the various interface protocols; demonstrate aptitude to quickly comprehend complex hardware and software solutions. Past experience in one or more of the following is highly desired: PCI Express, MIPI protocols, Display protocols (DP, HDMI etc), Ethernet

Director, Product Marketing, Industry Resume Examples & Samples

Develop 3-year strategic and 1-year operational marketing plans that drives awareness and demand in the marketplace
Provide subject matter expertise to enable sales, external communications, thought leadership and client references and case studies. Speak at internal and external industry events
Manage Product Marketing program budget and forecast
Develop positioning, messaging and segmentation, working closely with Product Management and Sales
Develop market insights, including competitive analysis, working closely with The Market Intelligence team
Drive engagement with Tech Analysts and Influencers, working closely with the Analyst Relations team and product management
Collaborate closely with matrixed marketing organization (web, digital, demand gen, social) on the execution of the Marketing plan
15+ years marketing & communications experience with at least 8 years in the Public Sector and/or Telco Sector markets
Must be a knowledge expert in these markets with deep comprehension of the solution’s particular customer segment(s)
Must be an outstanding communicator both internally and in front of an audience, with know-how to leverage social and other communications channels to connect with customers; able to tell the value story through the voice of the customer with proven ability to work in a collaborative environment and to influence teams
Ability to work in a matrix environment partnering with product management and marketing disciplines is essential to success in this position
Ability to interact with Executives and effectively influence strategic planning, yet be ambidextrous and display ability to transition between strategic planning and tactical execution

Director, Product Marketing Resume Examples & Samples

Developing winning value propositions for the above high-growth product lines in our CES business. He/she is accountable for understanding market opportunities, competitive assessments and buyer behavior to help drive successful sales and marketing efforts. This includes identifying repeatable buying patterns and use cases in specific industry verticals, and creating corresponding product bundles that may include partner solutions and services offerings. He/she will also develop customer maturity/requirement models that help lay down a path for expanding the footprint of our offerings at existing clients as their needs evolve and grow
The Product Marketing Director will establish core messaging to support various go-to-market channels including online, social media, field sales and partners, and marketing campaigns. He/she will work closely with the product content manager to consistently disseminate and update the message across channels on a regular basis. This role will act as an advocate and champion of the aforementioned product line both internally and externally
This role is accountable for developing a go-to-market plan with applicable use cases, target personas, differentiation and channel recommendations. This role will have access to broad market intelligence services, including primary and secondary research, to inform go-to-market plans. Close collaboration with segment marketing, partner marketing and marketing communications teams will be required to build integrated marketing programs. He/she will work with the Integrated Marketing and Communication teams to flesh out marketing campaigns aligned with the plan in order for them to be successfully executed in regions world-wide
At least 7-10 years progressive marketing & communications experience with at least 3-5 years specific to the software market
Prior product marketing and/or product management experience is important, preferably in customer experience/CRM domain
Ability to work in a matrix environment partnering with product management teams is essential to success in this position
Must be an outstanding communicator with proven ability to work in a collaborative environment and to influence teams
Ability to interact with executive teams and effectively influence strategic planning
Marketing experience in global teams

Director Product Marketing Management Resume Examples & Samples

Management of a team of 8-10 product managers responsible for the external Partner relationships, platform development and reliability, billing enhancements and new product development
Creates and delivers executive presentations, roadmaps and plans around third party applications, billing and compliance
Works across the organization with groups including CTO, Pricing, Devices, CLM, Legal and Accounting
This position is responsible for directing the development of company market requirements for specific products or product lines
This position is responsible for the life cycle management of products/services in order to optimize market plan performance, revenue growth and profitability objectives
Directs the development of business plans, managing lifecycles, and product positioning in the marketplace
This position approves, sets priorities, and allocates resources for execution of the line of business strategy and achievement of performance objectives including: financial performance, market share, production and delivery of market area support projects (e.g. directs and approves new products and product features; directs advertising and promotional programs, etc.)
Responsible for product family profitability
Supports sales operation activities by providing training and current product information to sales staff
Establishes operational objectives and assignments, and delegates assignments to subordinate managers
Product lines are diverse in nature and require experienced management
This is a supervisory position
A successful candidate will have a minimum of 7 years experience with technology product management/marketing or telecom
Strong and well defined communications, interpersonal, presentation and leadership skills a must
Project Management background essential
Ability to pass s a criminal background check and drug test
Bachelor's or Master's degree in Business or Marketing is preferred

Director, Product Marketing & Management Resume Examples & Samples

Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
Create buy-in for the product vision both internally and with key external partners
Develop product pricing and positioning strategies
Translate product strategy into detailed requirements and prototypes
Scope and prioritize activities based on business and customer impact
Work closely with engineering teams to deliver with quick time-to-market and optimal resources
Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed
Act as a product evangelist to build awareness and understanding
Represent the company by visiting customers to solicit feedback on company products and services
Work with the BBOX Marketing & Communications design team, technical writers and/or external agencies as needed to develop creative assets to support product launches including photography, website materials, packaging, product videos, and other product marketing assets. Provide the sales organization with presentation materials for channel partners to sell in new and existing products solution offerings
Partner with TPS Technical Product Management team on quantitative and qualitative research that delivers actionable insights to drive growth to core products solution offerings and influence key product marketing decisions. Become the expert on competitive products, services, trends, and technologies and share insights with BBOX TPS team. Identify and research opportunities in markets where there are unmet needs to fuel future growth
Go-to-Market Strategy & Launch Coordination: Use Agile principles to drive timelines for product launches cross-functionally and develop marketing programs to drive demand for BBOX TPS products solution offerings in the Conference and Classroom market places. Help shape the launch process from beginning to end and inform future marketing strategy
Voice of Customer: Work with BBOX TPS management to design and implement a Voice of Customer and feature funnel program to identify and rank key features/requirements in the Conference & Classroom market place
Channel Program Requirements: Work with BBOX TPS Marketing & Communications and Sales teams to provide input on Certified Solutions Partner programs and customer requirements to achieve TPS revenue/margin targets

Director Product Marketing Resume Examples & Samples

Works with the project team to optimize the design and structure of subcontracts
Ensures that the subcontracts placed reflect the requirements of the business
Manage subcontract risks
Negotiates subcontracts with suppliers
Advises management and staff on the practical and necessary steps to ensure corporate processes are followed
Further education, A-Level minimum or equivalent and/or ability to demonstrate competence to successfully carry out the requirements of the role
Extensive (anticipated at least 5 years) commercial contracts and contract/subcontract management experience
Experience of negotiating claims and variations to contract with subcontractors
Knowledge of contract law
Exceptional negotiation and influencing skills
A strategic individual with good judgment and strong professional and ethical standards
A well-organized individual who can relate to management, line workers, government officials, customers, and visitors
Leadership -- a demonstrated ability to lead people and obtain results through others
Flexible, as some out of hours and weekend working may be required. Some domestic and foreign travel may also be required

Director Product Marketing Resume Examples & Samples

Identifying trends, innovations, market windows and inflection points and translating end markets to opportunities. Working with the senior management to develop and maintain the business unit’s strategic plan
Developing and executing strategies to transition a company into emerging market opportunities
Responsible for coaching, mentoring and developing the business unit marketing team to raise the organization’s overall product strategy, management, and marketing capability in emerging markets
Analyzing market window timing, sizing, needs, competitive landscape, and investment required, to build a business case for participating in new markets
Defining product roadmaps that ensure product lines will sustain competitive advantage
Building a competitive intelligence system that tracks key competitors and industry players to identify their strengths, weaknesses, strategies, plans and performance
Analyzing customer requirements, industry trends, market segmentation, competitive landscape to prepare full business case for investment and product requirements for success (i.e MRD’s)
Marshall products and product improvements through engineering, program management, operations, and support teams to ensure company’s goals are met
Develop and execute product marketing plans for new and existing products including product definition, pricing, positioning and promotion
Engage with leading SEM, SDB and TEM customers to form, test, promote, and build market demand for SEM, SDB and TEM product offerings
Lead and develop Marketing team members in your charge to achieve continuously improving results on the above

Director Product Marketing Resume Examples & Samples

Deeply understand customer data needs in for large scale Tier 1 applications, market dynamics, competitors and product levers to further grow the SQL Server business. Develop competitive insights to deliver the right solutions and messaging to market
Build differentiated value propositions, messaging, and guidance for the field, partners, press, and analysts
Support product disclosures in partnership with engineering, integrated marketing and communications
Build a rhythm with field stakeholders to land and continually refine Tier 1 solutions and strategy
Develop and land KPIs for Tier 1 adoption and migrations from other solutions and articulate insights with engineering and marketing leadership in ROBs
Build competitive content to address Tier 1 data solutions targeting ITDMs with compelling business value for building new applications on SQL Server
Understand current adoption of SQL Server, and partner with integrated marketing on strategies to drive market penetration and satisfaction
Work with our field and partner readiness teams to drive readiness around Tier 1 data solutions and engage regularly with customers to gain ground level insights to the impact of solutions created
Provide feedback into product planning to guide future product roadmaps
Partner with business planning on business models for new solutions in Tier 1 as well as migrations
Partner with technical product management to deliver the right supporting technical guidance
10+ years of related work experience
Additional qualifications include minimum 5 years of product planning, product management, technical product management or technical field sales in the data space

Director, Product Marketing Resume Examples & Samples

10+ years of experience in Product Marketing/Management/Planning/Development, either for a leading SOC company or a top smartphone OEM
Strong technical knowledge of camera is required, plus strong background in GPU, Video, Display are highly desirable. Ability to drive projects effectively in a cross-functional, international team
Must be able to quickly understand complex concepts, simplify and translate them for a variety of audiences, and communicate them very clearly and effectively. Substantial experience working with external partners and customers is required

Director, Product Marketing Resume Examples & Samples

At least 8 years of experience in product marketing or outbound communications
Knowledge of data center market and associated hardware and software ecosystem
Technical understanding of server platforms
Effective and excellent communication and inter personal skills. - Ability to be an effective individual contributor as well as an inspiring people manager - Direct experience in product marketing in the data center market. - Deep understanding of server SoC players, products, and trends. - Ability to effectively engage stakeholders across multiple functions including engineering, product management, sales, business development and legal. - Strong organizational skills

Associate Director, Product Marketing Resume Examples & Samples

Deepen the understanding of the market opportunity to commercialize Consumer Analytics to gain market share and revenue growth
Develop compelling value propositions for the product suite that clearly articulates the unique benefits that the target audience(s) will receive for the price paid
Guide future offerings to strengthen our value proposition and expand market
Lead the development of a winning go to market strategy including an impactful pilot launch
Craft all marketing materials for launches, new capabilities and sales enablement tools
Post initial launch, execute marketing strategies that accelerate growth and ensure customer satisfaction as well as keep up - to - date on business results and market changes in order to drive initiatives that improve our competitive position
Plan and maintain the budget for the product marketing and content development initiatives
Serve as an internal and external evangelist for the product offering
Undergraduate degree or equivalent experience (minimum of 8 years)
8+ Years Product Marketing experience
Proven background and practical experience in developing, managing and delivering commercialized products in a matrix organization
Demonstrated ability to think strategically about product and business issues while managing and implementing tactical product plans
Willingness and ability to initiate and drive activities and to work collaboratively
Comfortable and effective presenting to senior leadership, colleagues and peers
Self-directed and self - motivated with a demonstrated strength in planning, organizing and project management skills to meet deadlines
Knowledge of advanced or consumer analytics
Experience with Agile development processes

Director Product Marketing Resume Examples & Samples

Develop Go-to-market plans that are impactful and execute plans in a timely fashion
Develop product positioning and messaging that differentiates Infoblox’s core networking portfolio
Understand our addressable market, buyer persona and content requirements
Work with product management and field teams to develop messaging and material to help position Infoblox’s in the minds of the buyers
Develop content in collaboration with internal stakeholders that will help drive customer engagement, thought leadership and content marketing
Create sales tools, product collateral and training that reflects Infoblox key differentiators and address customer challenges
Conduct competitive analysis/market research
Develop and produce market research insight reports and detailed sales ready competitive analysis (products and technology)
Identify new key markets for Infoblox products and solutions
Help conceive and develop innovative marketing programs that drive demand
Engage with Sales Team and customers to help influence buying behavior

Director, Product Marketing, WHI Resume Examples & Samples

Technical understanding of Ecommerce principles a must
Product design a must have
Excellent written and communication skills a must
MS Office a given

Director, Product & Marketing Australia Resume Examples & Samples

Oversee the Marketing and Promotional activities for product partners to drive product sales , including
Participation in internal/external sales planning sessions for assigned products to maximize promotional opportunities,
Working with Product and Account Management Teams to plan and execute marketing campaigns, working closely with stakeholders to achieve ROI and brand awareness,
Working with Product and Account Management Teams to manage marketing and promotional calendar and placement of products, including the creation/production of in-store promotional materials
Oversee relationships with key product partners, continually seeking new opportunities to increase sales and to expand product offering to include InComm’s digital delivery capabilities
Understand sales and available industry research and recommend ideas to increase sales, distribution, product mix, product offerings, margin, etc
Act as an advocate for InComm’s technologies, understanding practical applications and how they can be implemented to benefit product partners and retailers in the ANZ market
Promote InComm brand and capabilities locally through industry forums and events
Act as a coach and mentor for the Product Team on all aspects of the InComm Product Management process to ensure optimal product set up and card production processes for the business
Assist management in the development and evaluation of rolling sales forecast and sales budget
Manage and lead the Product Team to ensure strategy and tasks are aligned with the goals and vision of the wider business
Be an active member of the AUNZ Leadership Team and contribute to the strategic direction of the business
Candidates should have a minimum of 5+ years of relevant product management experience in payments related technologies or services
Minimum of five years relevant experience with managing a team focused on product strategy execution
Minimum of 3 years’ experience working under Agile product management and development discipline
A relevant Bachelors Degree
Experience working with Microsoft Office tools (Word, Excel, Powerpoint, Outlook, Project, Sharepoint, etc.)
Proven and quantifiable track record of success driving product innovation and execution
Advanced spreadsheet and analytical skills: business cases, margin and cash flow analysis
Ability to write and deliver training courses and materials
Ability to exercise tact and good interpersonal skills
Group facilitation skills
Ability to be pro-active with a sense of urgency
Ability to read, understand and communicate technical documentation; and
Be a self-starter, a highly motivated person able to work in a fast paced environment that is continually changing
Experience in retail, payment, gift card, or mobile technologies

Director Product Marketing Management Resume Examples & Samples

Work with internal and external sources to drive thought leadership activities such as bi-annual reports, white papers, blogs and webinars to drive awareness and lead generation
Work with customers, product management teams and Foundry to drive strategic insights and innovation opportunities into the portfolio
Participate in external engagements with industry experts to drive credibility and AT&T position in the market
Serve as cyber expert resource for premier customer engagements
Lead the architecture design end-to-end from device, through networks, and into the application
Accountable for influencing the solution architecture and platform design/realization across verticals and use cases (Mobile, IoT, Cloud)
Influence the architecture strategy across technology partners, enterprise customers and AT&T
Influence roadmap and prioritization across the portfolio
Broad knowledge of the elements of the Cyber Security technology ecosystem that spans devices, connectivity, platforms, services, security
Understanding of business needs, strategies and opportunities and the implied technical and functional requirements
Proven ability to apply AT&T core competencies and capabilities to new business and technical opportunities
Understanding of the delivery, integration and realization implications of recommended solutions
Understanding of “go to market” models for solutions
Proven ability to collaborate to build and deliver on the portfolio strategy

Director Product Marketing Resume Examples & Samples

The Marketing Director is responsible for the marketing of products and services to specific industry verticals/target markets and ensuring that the products/solutions are positioned to sell based on the needs of the market
The position requires the creation of go-to-market strategies and development of marketing plans to effectively position
First Data solutions in the marketplace while delivering value to customers and profitable growth for the company
The individual will be required to collaborate with product management, sales teams, business development, PR, training and other internal marketing channels throughout the duration and execution of all marketing initiatives
This position will work with Directors and VPs of Marketing to define and direct marketing strategies including budget management across multiple teams
They will manage a team who will be required to create and execute integrated marketing campaigns, develop success metrics and monitor results of every marketing initiative for which they are responsible
Marketing efforts may include advertising, branding, product launches, acquisition/retention programs, sales collateral/tools development, event/tradeshow recommendations and ROI justification
They may manage some projects individually while mentoring and developing staff members
This individual manages all facets of multiple, highly complex projects
They coordinate activities of a larger project team including market research and analysis, financial analysis, competitive assessments, segmentation definition, customer/data analytics, program implementation, training coordination, project status reporting, and post-rollout review/audit
They will monitor, evaluate and document the progress of each project and provide the right level of communication to senior management depending on marketing initiative. This individual performs all duties inherent in a managerial role

Director, Product Marketing Resume Examples & Samples

Lead the product marketing manager for LATAM
Provide subject matter expertise to support client facing teams design and package compelling propositions from CWT and 3rd party suite of tools and products
Contribute to the region’s growth agenda by developing a product pipeline upsell/deployment pipeline to identify and target product revenue earning opportunities across existing client base and prospective customers
Implement departmental targets and measurement dashboards to track progress across key revenue earning initiatives
Lead regional specific growth initiatives and projects as required
A Bachelor’s degree required; MBA or Master’s degree is highly desirable
Minimum of 8-10 years of marketing communications experience required
Drives each project and sales process up to completion in a creative and professional manner; bring new creative ideas and improvements for profit; capitalises on what has worked well in the past
Shows ownership; accountability
Shows initiative in new markets or takes calculated risks
Comfortable in sales role - Identified with and taking pride in the sales role; have a strong commitment to selling; enjoying the challenge of growing CWT revenues; sales results oriented for profitable growth; identifies and takes opportunities

Director Product Marketing Resume Examples & Samples

Sales Enablement- Create powerful messaging and collateral that highlights our product differentiation and market leadership, including why our product is the most secure, easiest to deploy, and fastest overall big data management system on the planet. Work closely with Field Enablement to train Sales on how to leverage this content successfully
Product Evangelization- Evangelize Cloudera’s product vision to press, analysts, and the wider big data ecosystem to create a strong tailwind for Sales
Market Scorecard- Define and quantify the total addressable market for the Enterprise Data Hub and create metrics to track our progress in this market
Product Scorecard- Establish and maintain a scorecard of quantified business metrics that track the health and progress of the product, including win rate, CSAT, renewal rate, etc
Community Enablement- Create a scalable process to capture, organize, and update bespoke content created throughout the company (blog posts, demos, scripts, etc.) for maximum reuse
Whatever else is needed to help sell Cloudera products, delight our customers, support our field teams, and help the company grow
Develop sales tools and other marketing collateral
Define product messaging and value propositions
Identify top customer success stories to support value propositions
Provide sales training in person, via webinars and recorded sessions, etc
Deliver presentations to prospects, customer groups, analyst sessions, events, etc
Conduct product and industry-based competitive analysis
Work with product management team to create product demos and other technical sales tools
Support demand generation initiatives and programs, including webinars, tradeshows, and events
Based in the San Francisco Bay area
Bachelor's degree in business or technology field
5+ years experience in software product marketing
Solid ability to understand and work with technical products
Demonstrated experience developing unique selling proposition and maintaining knowledge about primary competitor’s products and services
Demonstrated experience delivering sales enablement tools (competitive research, white papers, data sheets, presentations, etc.)
Experience in database or other infrastructure s/w (in preferred order)
Excellent written, verbal, and presentation communication skills

Senior Director, Product Marketing Resume Examples & Samples

Create, develop, launch and manage relevant, sound and consistent products, product marketing strategies, and pricing strategies for Ancillary Revenue products in the Hertz and Dollar Thrifty portfolios
Collaborate with the Sales and Operations teams to solicit continuous feedback on current and future products, work with Ancillary Marketing Merchandising team to launch products, and work with Ancillary Marketing Pricing analytics team to monitor the success (e.g., penetration, profitability, overall revenue growth) of these products
Lead a team of product marketing professionals that oversees end to end revenue maximization of ancillary products and services: vehicle upgrades, coverage products, in-car products, fuel products, convenience products, drive eligibility fees, and deviation of service fees (over $1.3B in revenue in 2015, delivering ~100% of profitability for the company)
Be the voice of innovation for ancillary revenue and work with the broader Marketing organization to conduct consumer research where necessary
Develop and manage a perspective on the future of this category and product lines, and be held accountable to maintaining a product pipeline to meet consumers’ needs and overall enterprise revenue targets
Manage the execution of new initiatives across AR product categories, including developing hypotheses, providing guidance on model creation and analyses, and overcoming data limitations
Optimize the current portfolio of ~20 products by brand and loyalty tier thus driving higher penetration while developing and bringing to market new products which enable enhanced customer experience, personalization and satisfaction
Monetize product attributes (e.g., drop-off flexibility, unlimited mileage) previously bundled within Hertz core revenues (e.g., Time & Mileage)
Assist in defining the objective, scope, and prioritization of product initiatives in consultation with the Vice President of Merchandising & Ancillary Revenue
7-10 years of professional experience within retail, travel, hospitality with a focus on product design. Other industries acceptable if able to demonstrate relevant correlation
Competencies within Loyalty, Revenue Management and Pricing Analytics are a plus
Proven track record of ability to solve complex business problems
Demonstrated ability to work in, across, and with large teams
Demonstrated project management experience for a broad range of topics and scope, including experience in large scale project managemen
Established track-record of influencing stakeholders from other functional areas with limited formal authority
Strong background in strategic problem solving
Excellent written and verbal communication skills. Comfort communicating across all levels within the organization
Effective organization and time management skills with ability to work under pressure and adhere to project deadlines
Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)
Proven verbal and written communication

Senior Director Product Marketing Resume Examples & Samples

Strategic development and execution of all marketing programs for Mammography in XPWH
Communication regarding campaigns, programs and pricing to internal audiences
Price positioning for all Mammography and related products in XP Women’s Health
Drives the overall development of the Women’s Health sales channel and partner sales
BS/BA in related discipline, or advanced degree, where required, or equivalent combination of education and experience
Typically 8+ years marketing experience in the healthcare business
Objection handling
Must be able to travel 40% or more as required
Understanding of Mammography technology

Director Product Marketing, Ads & Analytics Resume Examples & Samples

Lead product marketing across Unity Ads & Analytics, managing two product marketing managers
Drive collaboration - bring people together from many different organizations to deliver a unified vision and execute a plan
Partner with Business Development and Product Management leaders to develop strategies for growing the business
Be an expert in Unity Ad & Analytics tech and competing technologies to build and maintain competitive analysis
Contribute to feature prioritization by combining customer, market & competitive insights
Develop positioning, value proposition & naming of our demand and supply-side products and integrated monetization solutions
Develop and drive execution of go to market plans and launches of our Ads & Analytics offerings to the different market segment
Partner with Product Management on productization of Unity Ads & Analytics offering
Partner with product marketers across the rest of the business to ensure a cohesive Unity message
Educate brand advertisers on Unity Ads reach, quality, and effectiveness, and partner with brands to ideate compelling campaigns in the Unity Ads network
Create materials and train teams globally on key features and benefits of Unity Ads & Analytics
Provide marketing leadership and be a role model to the whole of the product marketing team

Director, Product Marketing Resume Examples & Samples

Develop strategies, plans and lead the execution of integrated marketing plans across a set of key franchises
Deliver data driven strategies to inform slate based on customer segmentation, demographics and market forecasts
Partner closely with functional Publishing team leads – market research, player insights, advertising, email, cross-promotion, brand, PR, events, business development, social & community – to drive best in class marketing plans and campaigns
Create quarterly, yearly and multi-year marketing plan definitions -- a long term, cohesive strategy to drive brand and key business metrics
Act as the advocate for our consumers – ensure all messaging is easy to comprehend and our features and functionality align with what our players want and what makes sense for the business
Be a “marketing ambassador” between Publishing and studios. Ensure goals and incentives are aligned across all teams – focusing on the biggest opportunities for Zynga
Influence the game team feature development and messaging and marketing of all key features
Help build brands that players love and extend into their everyday lives
Depending on studio alignment, manage 1-2 Product Marketing Managers
10+ years of outstanding experience in broad, cross functional, consumer marketing with a minimum of 2 years experience at a gaming company strongly preferred
Owner/CEO mindset: ability to take ownership of an issue and see it through to business outcomes
Comfortable working in a very analytics driven company
Previous start-up, games and/or social media experience a strong plus
Experience successfully managing a team
Strong influencing and leadership skills; effective cross-functional driver
Passion for social games and disruptive businesses

Director Product Marketing Management Resume Examples & Samples

Develops business plans and positioning of cutting edge products in the marketplace. Product lines managed are considered critical to the overall success of the company. This position possesses a unique mastery of leading edge technologies, relevant disciplines, theories, or techniques within the organization
Using broad expertise and unique knowledge, this position contributes to the development of AT&T objectives and principles to achieve goals in creative and effective ways
Viewed as product owner within AT&T throughout the life cycle of product
The Director Product Marketing conducts multi-year product planning to determine and execute product life-cycle decisions
Ensures and monitors product consistency for alignment with the overall marketing and corporate strategy
Oversees the product performance, revenue, market share, penetration, and profitability objectives to determine and recommend product marketing strategy expenditures
10+ years of industry and consulting experience
Experience in crafting large and complex sales opportunities
Proven ability to build relationships across the C-suite
Previous experience in a cross functional role

Director, Product Marketing Resume Examples & Samples

Will lead Ecova’s Utility Solutions product marketing function
Owns portfolio level messaging and positioning, helping develop high quality and impact sales and partner enablement tools around our Utility Solutions portfolio
Own solution portfolio packaging, in conjunction with Product Management, for the naming of products, solution and market offerings in a way that positions us in the market against our competitors and that resonates with clients and prospects
Develops specific sales enablement tools and marketing initiatives that help communicate Ecova’s unique value to the market, continually working to identify areas of opportunity to improve sales enablement content and processes
Works closely with extended sales team (sales directors, customer solutions, product management) to ensure products are properly positioned for a given account and opportunity, with an emphasis on Ecova’s most important sales opportunities
In collaboration with sales and market programs leadership, drive the development of go-to-market sales and marketing strategies for our solutions to prioritize our key messages, competitive differentiators, buying personas and target accounts
Supports gathering market intelligence on our clients and prospects, how they buy and their buying criteria and turns this information into sales tools to help win against our competition
Supports Programs Marketing to develop the messages and strategies and inform the programs that drive demand for Ecova solutions
Work with other product marketing team members to ensure best practices are followed
Acts as a thought leader in the utility solutions, presenting at key industry events, contributing articles, corporate blogs and other solution-related outbound marketing activities
The successful candidate will have 10+ years of progressive product marketing / marketing experience preferably in technology enabled solutions or software companies. Business and technical experience in energy, SaaS or data analytics related B-2-B companies is a plus. Candidates with solid industry presence, high energy, a responsive attitude, and a desire for success will be given preference. This job requires up to 25 percent travel
Bachelor’s degree in Marketing or a Technical field is required, MBA desirable
Understanding of the utility, energy and sustainability market is a plus
Is highly familiar with the sales and product management process
Experienced public speaking – internal and external presentations skills
Intermediate to advance skills with all Microsoft Office Suite: PowerPoint, Excel, Word
Experienced with CRM systems a plus
Excellent verbal communication, presentation skills, and writing proficiency are mandatory
Able to conceive, initiate, and sell new ideas in a team environment
Strong interpersonal skills to engage with technical and sales communities with credibility
Strong internal/external presentation skills are a must
Demonstrates creative energy in message delivery
Self-motivated, driven and passionate about winning

Director Product Marketing Resume Examples & Samples

Lead a high performing team to create and drive a holistic approach to Data Platform demo app and technical content and help build a portfolio of E2E demos to align with our Data Platform strategy
Partner with Core Product Marketing teams to develop new scenarios and ensure strong story telling through our demos
Help socialize and evangelize messaging consistency for our Data Platform and change perception of our solutions on a global scale through Microsoft and industry events, Internet presence, technical analyst relations, and direct EBC customer engagement
Drive an agile process and demo development with multiple cross-company stakeholders for major events and keynotes, supporting demo delivering, including executive demo support as well as on-stage presentation and booth support as needed
Work broadly across Data Platform and Azure engineering, marketing teams, and field stakeholders to create technical content (whitepapers, 300 level decks, demo assets, training content and videos) that is easily consumable by corporate teams and WW field
Partner with worldwide field sales and marketing to facilitate feedback and drive continuous improvement of the demo asset portfolio in Infopedia
Stay on top of market trends and competitors and partner with Core Product Marketing and Engineering teams to ensure our value prop is the most differentiated regardless of whether our offerings are free or paid
Deep technical breath and understanding of our data and cloud platform
Ability to explain key end-user scenarios and technical architecture and to proactively and quickly learn new and emerging technologies is required
Excellent verbal and written communication skills and storytelling skills are required
Experience in leading technical and non-technical discussions with engineers, internally at Microsoft and externally at public forums and conferences
Strong project management, leadership, management and cross-group collaboration skills are critical to your success in this position
A profound sense of ownership and accountability is absolutely required alongside the ability to influence, inspire large and sometimes skeptical audiences
Experience with enterprise customers and building and delivering product demonstrations and speaking at events and conferences is a big plus
10+ years of technical product marketing / product management experience
A bachelor’s degree in Business Management, Computer Science

Senior Director, Product Marketing Resume Examples & Samples

Conduct market research, in partnership with our research team, to uncover key customer insights that drive positioning for our existing products as well as ideas for new features or benefits
Drive marketing strategy - create marketing plans for new initiatives; Own branding, positioning, messaging and creative, across the customer journey
Manage a team of Product Marketing managers
Lead Go to Market planning and execution for new initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders, including
Define product/market fit – what is the target market/customer and how will a product, service or experience deliver customer and business value
Develop the marketing strategy and manage the marketing and messaging implementation that drives engagement
Communicate marketing plans and strategy to senior leadership
Work with the Product Management and UX teams to align on features and customer experience
Partner with cross-functional marketing teams to guide message strategy across a variety of marketing efforts (such as paid media and member retention)
Engage the creative team to develop creative assets and campaigns
Partner with Finance, Analytics and Data Science to define and measure success
Proactively identify and resolve issues that may impair the organization’s ability to meet its goals
Strong product marketing experience, defining and driving the go to market strategy for new products, features, benefits and ideas toward market launch and rollout
A solid understanding of the full customer lifecycle and a customer segmentation; Experience with gathering and utilizing customer insights
A demonstrated record of partnering with teams cross the organization and influencing to achieve business results across multiple teams who may have different goals
Bachelor’s degree in Business, Economics or a related field of study required
10+ years of experience in related positions with increasing responsibility
Experience in membership-based business models
Experience with both desktop and mobile platforms
Strong people leadership skills

100

Director, Product Marketing Resume Examples & Samples

Define and lead the marketing and messaging strategy
Drive all messaging and content to support the overall strategy, which includes building a strategic messaging framework that serves as the backbone for all content on the web site, in white papers, webinars, at events, in social media and in all go-to-market campaigns, etc
Partner with the Comms and Social teams tell a story to the press, analysts, customers and prospects that demonstrates our unique value and right to win
Size and define market segments, understand the competitive dynamics of targeting, positioning, pricing, packaging and differentiation

101

Director, Product Marketing Resume Examples & Samples

Ability to lead and motive large complex teams
Ability to build and manage a highly effective product marketing team
Ability to validate market trends to business and customer needs through customer insight and competitive intelligence
Ability to know the data and build the justification to state the business case
Ability to use a strong product marketing and product management focus to drive customer and revenue per customer growth
Ability to understand and manage price/packaging to balance customer growth, revenue growth and margin growth
Demonstrates excellent project management skills with a proven track record of successful delivery of projects on time in line with budget expectations and to strategy
Directs establishes maintains and plans the overall policies and goals for a product management department
Defines develops and implements standard operational frameworks for products
Oversees development of assigned new products and services and ensures customer s needs are met. Provides product support and documentation and develops of product materials
Manages lifecycle of new products and services
Regular consistent and punctual attendance. Must be able to work nights and weekends variable schedule(s) as necessary

102

Director, Product Marketing Resume Examples & Samples

Develops broad and comprehensive mapping of evolving process monitoring and control problems in advanced semiconductor and display manufacturing
Provides leadership and direction for assessing existing and potential markets at different time horizons. Analyzes market data to identify trends/opportunities, develops strategic direction from technical and market information, and creates compelling market analysis presentations
Maps the needs within targeted markets and analyzes abstract market segmentations. Determines segments to actively pursue and executes alignment plans and tracks business focus on TAM, share, margin between BU and Field
Creates a product strategy that is integrated with AMAT products. Accountable for the performance and results of cross functional groups within a business to integrate products into a coherent portfolio of products focused on the market. Manages portfolio like a “product” (business plan, positioning, buying process, market requirements, and marketing plan)
Demonstrates expert understanding of market trends and executes a systematic process for capturing competitive intelligence
Applies expert industry knowledge, deep understanding of fab processes & technologies, Applied product and commercial awareness to drive penetration / adoption of diverse and complex product strategies with BU and Field. Identifies customer penetration and adoption barriers and drives a plan to overcome
Drives discovery of complex customer problems in collaboration with Sales & practice leads
Defines the solution architecture for complex offerings
Overall accountability for the technical & business success of solution design, development and delivery
Builds technical relationships with technical buyers. Validate our product strategy with customers Influences the customer’s technical choices
Recognized as “guru” or external expert in the field of automated process monitoring and control, process integration and
Negotiates and influences without authority, the opinions of others at the senior executive level and in external organizations; exercises sensitivity to the audience

103

Director, Product Marketing Resume Examples & Samples

Develop the strategic vision for our advertising solutions while also being capable of action as a hands-on operator
Partner with Sales leadership and product managers across our suite of applications to determine product roadmap, business opportunity and execution strategies for advertising solutions
Shape internal training programs to educate our regional sales force on our advertising solutions
Partner with Marketing Communications team to develop and drive go-to-market strategies through various channels (incl. PR, events, speaking opportunities, digital, etc.)
Ensure the right level of alignment, consistency and flexibility in approach across the regional sales organization
6+ years professional experience in technology or advertising
BS/BA degree, MBA from top school highly desirable
Experience in a client facing capacity, presenting to large groups/C-level executives
Track record of influencing behavior at variety of levels in the organization, including key cross-functional leaders
Demonstrated ability to resolve conflict and drive consensus in the context of competing perspectives

104

Director Product Marketing Resume Examples & Samples

Manage a large Consumer product portfolio, in particular manage the launch activities of the Mobile Video Network
productsite
10+ years’ experience in product management, product planning, product marketing or product strategy

105

Senior Director, Product Marketing Resume Examples & Samples

Own the Lightning strategy to drive awareness and adoption for business users in Sales, Service and Marketing
Partner with Admin and Developer Marketing, to ensure a unified communications approach to customers
Tell the Lightning story to sales, service, and IT teams. Work across product marketing teams to ensure that the Lightning narrative is a part of their messaging and campaigns
Work with the industry-leading campaigns team to drive Lightning awareness for prospects and customers
Work with our customer marketing team to capture Lightning stories from customers of all sizes & industries
Engage our customer and partner community to amplify the Lightning message, and build a community of Lightning heroes, from business users to amazing admins to CEOs
Events take attendees from inspiration to perspiration. Manage the Lightning presence at every Salesforce World Tour and Dreamforce. Find new ways to paint the Lightning vision and celebrate heroes
Work with product management to create and own a cross-cloud, customer-facing Lightning Roadmap. Own the roadmap on the website, deliver content to customers
Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and cheat sheets
Presentations: Confidently deliver presentations to audiences of all sizes ( from one person to thousands of people)
Wake up with a smile on your face and enjoy working in a fast paced, rapidly changing environment
Experience and passion for managing and growing teams
Creative thinker that can generate innovative marketing ideas
Demonstrated ability in managing cross-functional initiatives and aligning stakeholders from across teams
Experience with enterprise applications and SAAS, PAAS a plus
Proven track record of speaking in front of large internal, external, and global audiences
Proven track record of crafting compelling positioning and thought leadership content
Hands-on ability to create a range of marketing assets: from viral on-message product demo videos and succinct slide pitch-decks
Proven track record in performing well in a fast paced environment
MBA a plus (but we also love brilliant people who didn't go to business school)

106

Senior Director Product Marketing, Sparc Resume Examples & Samples

Development and refinement of best-in-class professional presentations on topics related to business critical computing and related software and cloud services
Authoring and editing compelling written and multi-media content that accurately communicates technical messages to a broader audience
Developing and Executing Sales Programs with target markets, key messages, supporting evidence in white papers, references, use cases and sales enablement of said programs
10+ years in B2B or technical marketing

107

Director, Product Marketing Resume Examples & Samples

Develop messaging for strategic product alliances and ensure its implementation across all channels (online, web, events, field sales, customer success)
Partner with product management to understand and deliver roadmap and provide customer feedback around product direction
Create and maintain marketing assets including product roadmaps, competitive materials, pitch decks, customer stories, white papers and demo videos
Work cross functionally to evangelize strategic product alliances, from product to sales to customer success
Mine and analyze data to identify top customers. Build relationships with account teams and key customer stakeholders to evangelize customer success
6+ years experience in product marketing
Stellar public speaking and presentation skills
Experience launching and growing innovative products, preferably with familiarity of the cloud/SaaS
Organizational skills to manage competing projects with tight deadlines effectively

108

Director, Product Marketing Resume Examples & Samples

Partner with Product Management and Research & Development to ensure strong and effective cross-functional product marketing strategy, positioning and messaging
Interface with product management, offer management, sales, operations, marketing communications and segment marketing teams
Develop of the go to market strategy for the all Enterprise product areas including value propositions, messages, positioning statements and commercial insights. Identify product-specific applications and develop target customer user personas and profiles
Recruit and staff the product marketing team with qualified, knowledgeable product marketing managers with the right product and industry knowledge
Manage the individual product marketing responsibilities for product marketing managers and ensure timely delivery of high quality deliverables to product management, marketing and sales
Be the subject matter expert for the overall Enterprise product offering to support the development of content for external and internal marketing and promotions activities
Identify and apply the most effective marketing vehicles for programs and activities and metrics for promoting the assigned product
Support product-specific marketing activities; tie activities to market success as measured by key metrics including overall growth, market penetration, positioning, market share, and ROI
Contribute to development and maintenance of effective sales tools and training
Lead, motivate and influence team members and others in the organization in a positive fashion
Exude positive energy and rally the organization behind the Charter goals of disrupting the market, taking share and driving continued growth
Present findings and make recommendations to team members and leadership as appropriate

109

Director Product Marketing Resume Examples & Samples

Defining and driving consumer GTM strategy for Bing where product and marketing work in perfect unity
Driving brand definition within the Microsoft portfolio to grow perception and preference
Optimizing existing programs and creating new industry-first thinking
Providing clarity around the role of brand and define and drive an appropriate brand definition and investment strategy, including through business development partnerships
Aligning strategy and go-to-market plans with other Microsoft channels including retail and advertising, integrating with existing motions where practical to maximize impact
Championing and prioritizing customer engagement, retention, and product experiences that support fan and business growth
Creating a GTM operating and funding model and playbook that scales internationally, in partnership with field teams, advertising and audience marketing

110

Director, Product Marketing Resume Examples & Samples

Directs establishes maintains and plans the overall pricing and packaging structure for all XFINITY product lines
Sets new pricing and packaging strategy for program or product group
Manages pricing lifecycle of new and existing products and services

111

Director, Product Marketing Resume Examples & Samples

Develop localized product positioning and messaging (for prioritized solutions) that differentiates our solutions and resonates with the local market
Collaborate cross-functionally with sales and marketing partners to incorporate prioritized (for the EMEA market) solutions into the go-to-market strategy and drive adoption
Sales and Channel Enablement – communicate the value proposition of our solutions to our sales and channel partners and develop the sales tools that support the selling process of our solutions
Market intelligence – be the expert on our market, our buyers (develop personas), how they buy and their buying criteria; be the expert on the competition and how to win against them - to inform and guide sales, marketing, and product teams
Demand generation – develop the strategy for marketing programs that drive demand for our solutions and then define the sales motions to move leads through the marketing and sales funnel
Partner closely with the product teams to provide market input into the product management & planning process and scale product knowledge throughout the company
Analyze existing and potential routes to market and provide guidance on key features/changes necessary to enter new markets and/or penetrate existing markets
Communicate product/solution messaging to customers, prospects, analysts, journalists, and other market influencers
Attend market events, speak with industry experts/customers, media, analyze sales focused competitive insights and present to Sales teams for supporting business growth
Strong interpersonal skills to engage with technical, sales, and partner communities with credibility
Creative energy in message delivery
Past experience doing Product Marketing for a US based technology company is a plus
Experience with enterprise security is a plus
LI-SH1

112

Director, Product Marketing Resume Examples & Samples

Ownership of the Microsoft HoloLens vertical GTM strategy and execution for selected vertical(s). Driving strategic thought leadership internally and externally
Drive unit sales of devices in targeted verticals, and co-own the engagement and activation metrics to ensure long-term customer value
Adept negotiation and strategic alliance skills to drive partnership and investment thesis in vertical
Responsible for working across Engineering to deliver tools, resources and programs that matter to customers in the vertical
Ability to identify, negotiate, and manage an ongoing relationship with key ISVs
Contribute to the developer community strategy to ensure apps are being developed for the vertical
Working with the events team and vendors to manage, execute, measure and host vertically oriented events globally. Contribute to broader events that have applicability to the entire Windows Holographic platform, where the vertical solutions can add depth to the overall HoloLens presence
Own reporting on targeted verticals, which can be surfaced at executive level, peer meetings, and industry events
Key partner with the Social Media, Events and marketing communications team to amplify messages, announcements, programs and events
Additional responsibilities to be determined as programs are created. Could include business operations or analysis, new service offering creation, etc
10+ years’ experience in consumer electronics industry or software on a global scale, or like business
Vertical experience in sales, business development, or marketing role in one of targeted industries
Event or retail marketing experience with specific emphasis on device marketing or new categories
GTM leadership in defining new categories or technology plans
Experience in working with Development teams, PR teams and regional organizations
Strong social abilities to act as key brand spokesperson, executive presenter and team representative
Strong builder of rapport across organization, leadership and discipline boundaries
A love of details, an affinity for hitting budgets and a high quality bar
Ability to set goals, objectives and KPIs independently without manager oversight

113

Director, Product Marketing Resume Examples & Samples

Maintains expertise on offering and capabilities through periodic training and self-initiated research
Maintain understanding of market landscape, competitive, customer and partner requirements
Responsible for bringing a uniform approach to managing references working with all the product marketing managers that need references and interfacing with the rest of marketing to make sure we have reference stories embedded in our Go to Market activities
Responsible for developing and executing marketing programs and initiatives to increase sales/awareness/adoption of data protection products/solutions, including: core positioning and messaging, budget allocation, results tracking/reporting; targeting both internal and external audiences
Promote value/benefits of data protection portfolio through the creation of marketing assets and messaging and drive through multiple social/communication/marketing channels
Evaluates and adjusts marketing strategies to respond to changing market and business requirements
Identifies and maintains relationships with internal stakeholders, service/product partners, industry influencers, third party vendors, etc
Position requires ability to interface with multiple levels of the organization including the executive leadership team, global marketing, and other product/services marketing teams as well as external customers, press & industry analysts
Monitor social media channels to track and influence discussions
Bachelor degree required; MBA preferred
10+ years high tech experience in marketing
Excellent story creation skiils
Ability to develop marketing plans and demand-generation programs
Experience with leveraging social media for marketing purposes preferred
Strong program management and execution skills
Ability to influence others to achieve results
Ability to manage projects in a matrix environment

114

Director, Product Marketing Resume Examples & Samples

Leading customer and market research to inform strategy, product and marketing directions
Developing frameworks to evaluate and prioritize opportunities and partnering with engineering to make the necessary trade-offs to deliver on your strategy to grow users, revenue, and service adoption
Developing and effectively managing a high-performing team

115

Director, Product Marketing Resume Examples & Samples

Develop product positioning and messaging that differentiates your FCS products in the markets we serve. Localized content is required to achieve this
Minimum 10 years of B2B (business to business) product marketing experience
Minimum 3 years experience managing direct reports
Software product marketing experience preferred
At least 2 years experience in a client facing role
Strong experience in either reconciliation and/or financial control back-office technology solutions preferred
Pragmatic Marketing certification a plus
Availability to travel up to 25% - including internationally

116

Director, Product Marketing Resume Examples & Samples

Bachelor’s degree in business, marketing, technical field, or equivalent work experience required. Master's degree preferred
10+ years of progressive experience in Product Marketing, Market Analysis or Channel Strategy. Experience managing a team of direct reports required
Automotive Retail and/or Digital Marketing experience highly preferred
Proven ability to support and define market strategies for multiple sales channels in a B2B environment
Be able to communicate effectively through various channels with all levels of associates across virtually all customer facing teams
Demonstrated ability to lead and motivate program teams
Must be a self-starter, managing self to high performance standards and with strong project management skills
Aptitude to proactively bring the customers voice into the organization for market validation
Ability to develop, manage and implement Product Marketing Launch Plans internally and externally to meet product line unit and revenue goals
Proven market analysis ability resulting in actionable market requirements, and maximizing product offering and profitability
Strong foundation of analytic skills to support communications and business case development
Excellent communications skills, to both internal and external stakeholders, both oral and written, and highly skilled in content creation for digital consumption

117

Senior Director, Product Marketing Resume Examples & Samples

Ensure GTM strategies meet the business and product objectives across all businesses
Establish and manage a consistent pipeline analysis process and drive activities to adjust any course of action across product, sales and marketing
Refine the overall Neustar product promise and collaborate with Brand and IR to ensure consistency
Be a domain expert, thought leader, and across Neustar’s businesses
Supports pricing strategy, competitive intelligence projects with domain guidance and knowledge
Recruits, trains and develops team, conducts annual performance reviews, and strong at growing and developing a team
Strong messaging and positioning experience in dynamic, high-growth as well as mature markets. Examples will be requested
Thorough understanding of product launch processes
Excellent organization and project management skills
Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
Excellent written and communication skills cross organization

118

Director Product Marketing Resume Examples & Samples

Revenue and income assurance versus STRAP, for
Teamwork and Interpersonal Skills: A team player and
Background and knowledge of marketing processes,

119

Director, Product Marketing Resume Examples & Samples

Develop and lead franchise strategies, go-to-market plans and the execution of integrated marketing campaigns across a group of key franchises
Deliver data driven strategies to inform product direction leveraging consumer insights, competitive intelligence and market data
Partner closely with functional Publishing team members – player insights, user acquisition, direct marketing, cross-promotion, PR, business development, social & community – to drive best in class marketing plans and campaigns
Create quarterly, yearly and multi-year marketing plans – a long term, cohesive strategy to drive brand equity creation and key business metrics
Act as the advocate for our consumers – ensure all messaging is compelling and inspiring and our features and functionality align with what our players want
Be a “marketing ambassador” between Publishing and Studios. Ensure goals and incentives are aligned across all teams – focusing on the biggest opportunities for Zynga
Experience successfully managing a team of direct reports
Ability to be influential with a history of leading effective cross-functional partnerships

120

Director, Product Marketing Resume Examples & Samples

Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
Critical thinking and Project management
Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace
Initiates and takes responsibility for own development
Pragmatic® Product Marketing Certified a plus
Minimum of 5-7 years of experience in a B2B marketing role in a complex business environment, including extensive experience with go to market strategy development
Must have an understanding of Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, and channel marketing
Working in a highly matrixed organization a plus

121

Director, Product Marketing Resume Examples & Samples

Provide leadership and supervision of the product Marketing group
Manage existing Coriolis, Density and Viscosity products and regularly evaluate the product portfolio for performance improvements, feature enhancements, obsolescence, line extension opportunities, and other new products. Prioritize opportunities and communicate to management
Actively manage the Micro Motion New Product Development Roadmap, coordinating with Engineering VP
Ensure timely introduction of new products by analyzing long-term product opportunities determining business potential, developing marketing specifications and communicating these to management for strategic planning
Coordinate and communicate Coriolis, Density and Viscosity product positioning worldwide
Coordinate process for establishing list prices and increases, and communicate pricing information to worldwide sales organization and other internal departments
Provide training, training materials and sales tools to worldwide sales organization and other internal departments
Represent Marketing, Sales, and customers on new-product terms by providing input and performing required tasks for successful product development and worldwide introduction
Provide worldwide unit and sales forecast on a regular basis (SOP) to manufacturing and management
Provide customer driven Marketing and Sales input to Technical Review Board and ECN process
Create 5-year Profitability and Growth Planning unit and sales forecast. Analyze impact on product strategies
Knowledge of the product development process and the proven capability to work effectively on cross-functional teams
Ability to interface with Engineers on technical design issues
Knowledge of the principles and methods of flow measurement, process control, and instrumentation
Ability to effectively lead a group

122

Director, Product Marketing Resume Examples & Samples

Architect and lead the Go To Market (GTM) plan to drive market leadership and demand for Zendesk and its portfolio of multi-channel offerings
Own go-to-market launch planning to ensure successful, integrated launches for new product features and company solutions to grow the business from awareness to adoption through engagement
Drive the creation of differentiated content, including messaging and positioning, sales enablement content, website content and growth marketing content for bundled solutions, cross-sell and upsell motions
Work alongside the growth marketing team to scale the content creation for pipeline creation, field and partner channels to accelerate sales and adoption of our solution
Engage in regular communication with our customers and industry analysts to understand emerging needs and opportunities
Interface tightly with the Product Management team to steward the product and ensure that every new feature drives the maximum business impact
Develop product positioning and messaging that differentiates Zendesk by understanding customer needs, product roadmap, market trends, and competitive forces
Partner with Product & Success teams on optimal pricing models and strategies for new products and bundled solutions
Work with Product Management & Sales Leadership to establish a continuous feedback loop (encompassing market trends, customer needs, and competitive factors) to influence the product development roadmap and product packaging & pricing

123

Senior Director, Product Marketing Resume Examples & Samples

Provide leadership to a team of talented product marketers that focused on initiatives that improve our value proposition towards technical decision makers for Dynamics 365
Development of the Dynamics 365 roadmap as well as the roadmap disclosure process and strategy
Transition our fan and Dynamics 365 readiness program to a new cloud experience and business model
Built out technical decision maker content for Dynamics 365, articulating the differentiating value proposition to technical decision makers
Increase synergy with the customer experience and go-to-market strategies across Dynamics 365, Office 365 and the Azure cloud platform
In conjunction with program management, identified further opportunities to improve the cross Dynamics 365 service experience
Be an evangelist for the Dynamics 365 business, both to internally as well as externally audiences
Consistent history of successfully leading complex, cross-organizational initiatives, including working across different engineering organizations
Experience in product marketing or product management for cloud services a plus
A minimum of 10+ years of demonstrated post-college work experience in product marketing, product management or marketing strategies at a cloud software vendor or high tech company
Experience leading teams that are functionally and geographically diverse required
Relevant business applications and cloud service industry experience preferred
A BS/BA degree
MBA; study in marketing or business management

124

Director, Product Marketing Resume Examples & Samples

Partner closely with Product Management to understand our B2E product strategy and vision. Develop top line customer narratives and compelling thought leadership content and customer stories
Develop innovative marketing strategies to gain VP and C-level mindshare
Work with Sales to inspire, motivate and ultimately win flagship brands through the sales cycle and generate the best customer stories in the business
Produce high fidelity externally facing content including thought leadership content, customer stories, webinars, data sheets, solution guides, and more for all funnel stages by partnering with the industry's leading creative team. Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and cheat sheets
Work closely with cross-functional marketing teams to drive the business & product marketing strategy. Track, measure and report against objectives
Drive an amazing launch cycle at our events, including our flagship Dreamforce, that drives conversation forward
Work directly with major partners and customers, in a global context, to drive market share and awareness
Drive the creation of thought leadership content in the market
Connect with customers, sales teams, & partners to show them their future
Work closely with corporate marketing to execute innovative online marketing campaigns, SEO, and web design
Create sales tools that will assist the sales teams in all phases of the sales cycle
8+ years experience in product marketing at a high tech company, or similar. MBA a plus, but not required
Demonstrated ability in launching and growing innovative products, preferably with familiarity of the cloud/SaaS and CRM
Experience with business processes such as sales, ops, marketing, customer support, collaboration
Strong skills in communication, writing and ability to work well cross-functionally
Proven track record in performing well in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines effectively

125

Director Product Marketing Resume Examples & Samples

Define the value proposition and core messaging
Lock on segmentation and targeting for offerings and campaigns
Partner with the NA Marketing Creative Services Team to drive asset creation
Establish and leverage a point of view on what is required for business success, including representation into the marketing campaign prioritization, planning, execution, and measurement processes
Drive the overall business health, including use of reports and analytics to assess current business success, issues inhibiting success, and future opportunities to improve the business
2+ years in product marketing and/or message development
5+ years any aspect of marketing
5+ years in the education market
Demonstrated history of driving results via cross-team collaboration
History of people management is a plus, but not required

126

Director Product Marketing Resume Examples & Samples

Provide leadership to a team of talented product marketers that focus on PowerApps, Microsoft Flow, Microsoft Stream and the Microsoft Common Data Service
Work across the Office 365, Dynamics 365 and Azure product marketing organizations to develop the go-to-market strategies for our business application platform services
Work closely with Program Management senior leadership on the roadmap and disclosure of a fast pace and innovative roadmap for these cloud services
Lead development of the ISV value proposition for our business application platform strategy
Provide business leadership to drive seeding and upsell GTM strategies to maximize adoption and value to customers and partners
Be a subject matter expert and evangelist for our business application platform strategy, both internal as well as external to influencers, customers and our partner ecosystem
A minimum of 8+ years of demonstrated post-college work experience in product marketing, product management or marketing strategies at a cloud software vendor or high tech company
MBA; study in marketing or business management is a plus
Relevant business applications platform and cloud platform industry experience preferred
Creating structure and definition around complex and/or ambiguous business problems
Ability to influence matrixed teams and identify customer experience needs, gain alignment, and deliver against outcomes expected
Consistent history of successfully leading complex, cross-organizational initiatives, including working across different product marketing organizations
Track-record of world-class product marketing (10+ years) – including product marketing & product management roles in relevant business applications

127

Director, Product Marketing Resume Examples & Samples

Leverage customer and regional/geographical market knowledge and strong cross-functional collaboration to develop positioning, messaging, content, promotional tactics/programs to drive demand and meet annual business plans; identifies and remains current on market trends
Drive pricing and promotional tactics and strategies to achieve business objectives and optimize product profitability in collaboration with Product Management & Development
Understand methods available to execute primary research (VOC) that are necessary to decision making; identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions
Demonstrate knowledge of marketing disciplines and concepts necessary for building business and omni-channel marketing plans and identify the appropriate channels to market
Demonstrate strong financial acumen, logical decision making and P&L management
Demonstrate strong working knowledge of products and is a strong advocate of the brand
Assess the landscape and leverage segmentation to focus sales and marketing efforts on the best audiences and opportunities
Work effectively across cross functional groups including but not limited to IT, communications, operations and sales
Serve as an effective and inspirational leader to the product/solutions team and actively develop product/solutions talent
Take informed risks and be biased toward action
Provide leadership to managers and experienced professional staff may also manage front line supervisors
Manage an organizational budget
Develop and implement policies and procedures to achieve organizational goals
Assist in the development of functional strategy
Decisions have an extended impact on work processes, outcomes and customers
Interact with internal and/or external leaders, including senior management
Persuade others into agreement in sensitive situations while maintaining positive relationships
Bachelors and advanced degree in related field, or equivalent work experience, preferred
12+ years experience in a related field
Prior supervisory experience, preferred
Strong interpersonal and relationship-building skills
Ability to travel 40 percent

128

Director, Product Marketing Resume Examples & Samples

This position will facilitate, through the team members, the development and execution of marketing and business development plans for their assigned software, solutions and services and monitor the metrics for success of these plans
Reduce broad corporate vision, concepts and business strategies into structured marketing plans that include successful product launches and successful achievement of marketing and sales goals of company for software, solutions and services
Initiate and oversee market research, monitor competitive activity, and clearly identify business processes, vertical market processes and customer needs that can be successfully addresssed with Canon software, solutions and services
Manage life-cycles and product positioning in the marketplace
Work with the team to develop Canon internal sales teams, Dealer sales channel and other alternative channels to take advantage of the trends and sales growth of the IM, OM, Mobile and Cloud services market and how Canon product/software/solution offerings offer differentiated value in these channels
Collaborate with planning to create product strategy, product definition, requirements analysis, and may work with R&D, manufacturing and sales to develop new products or enhance existing products or product lines
Achieve the annual marketing and sales targets for assigned ESD software and solutions of BISG and manage team activities to optimize volume, revenue, and profit opportunity. (This may include Canon, Alliance Partners and/or 3rd party products as assigned.)
Lead the definition and execution of Canon USA Enterprise Solutions Division software and solutions marketing and business development strategies
Responsible for supporting business development plans through initiation and use of market research, competitive analysis, sales forecasting, financial analyses, if needed proposing to upper management the correct “strategic partnerships” to develop with other technology developers
Oversee the software/solutions specialist team to achieve on time execution of effective launch plans, activities and sales materials for assigned Canon, Alliance Partners and/or 3rd party software solutions
Supports and facilitates the cross functional coordination of trade show activity and provides support expertise at trade shows through team members
Collaboratviely works with product planning to recommend and defend a market based competitive price strategy for assigned software and solutions
Interlocks regularly with various other operation and support functions of Canon USA to facilitate and manage successful launches and ongoing sales and marketing support efforts (such as inventory management, program/promo monitoring and analysis, etc.)
Proactively and collaboratvely works with Solution Marketing Division vertical market specialists to identify and develop vertical market applications of Canon software and solutions
The position requires a Bachelor’s degree in Business or Marketing (or equivalent experience)
Marketing experience of ECM or DMS solutions and experience with ECM/DMS and ISV/VAR sales channels is a significant advantage and highly desirable
Minimum of 10 years of experience, preference experience being in sales and marketing
Prior management experience is required but candidate must have exhibited provable leadership skills that have influenced or encouraged team achievement of goals and objectives
May require considerable travel (up to 25%); valid driver's license and acceptable driving record necessary. Additionally, because this position requires driving for company business as an essential function of the job, candidate must remain in compliance with company safety guidelines and policies

129

Director, Product & Marketing Management Resume Examples & Samples

Partner with Business Leader / PMM Lead to lead BMC handshake and ongoing performance management against plan with the Markets
Supports Markets on behalf of the Business to deliver against committed BMC plans
Ensure business performance is being delivered according to KPIs such as yearly sales, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and marketing ROI
Act as escalation point and advocate with Business for the Markets and vice versa to enable smooth functioning of the BMC and performance against plan
Support Markets with knowledge, resources etc. needed to support sales, including aligning Business and Market priorities to deliver against highest impact opportunities
Work with Business Leader ./ PMM Lead and Market Leader to identify BMC opportunities and resolve shortfalls vs. plan
Support strategic improvements in GTM model (incl. channel development and selection)
Provide inputs to the S&OP process as needed
Prepare internal business performance reviews
Exchange best in class examples and/or approaches between the region’s markets. Benchmarking with competitions in relevant markets
Act as pivoting element between different functions such as Global Marketing Team, categories, F&A, SCM and Commercial Organization
Identify, define and initiate additional growth initiatives
Contributes to a business of approx. 200 M Euro
Bachelor’s degree in healthcare, business or engineering discipline; MBA strongly preferred
12+ years in sales, marketing, downstream marketing, product management or related field
Experience in high-tech, healthcare/med-tech solutions businesses, strong preference for experience with consumer medical devices
Proven track record in developing and implementing business plans working with the full marketing mix and various distribution channels
Demonstrated knowledge of marketing processes, strategic planning and budgeting
Experience in all aspects of Marketing including market insights, value proposition generation, pricing, communications, channel management and planning
Demonstrated experience in digital marketing , including SEO, web analytics, eCommerce and CRM
Leadership – experience successfully driving the performance and engagement of sr. teams while developing talent capability
Work experience in multinational environment with strong personal communication skills able to inspire, convince and mobilize people
Ability to synthesize market and customer feedback to drive valuable innovations
Comfortable with making tradeoffs, decisively
Proven written, verbal and presentation communication skills and ability to convey complex messages to influence colleagues and executive audiences
Demonstrated that you can think conceptually from a broad business perspective taking both strategic as well as operational aspects into consideration
Globally fluent, and able to function effectively across cultures
Expertise delivering complex projects to meet demanding feature, cost, quality and launch targets
Proficient in MS Office applications (Word, PowerPoint, Excel)

130

Director, Product Marketing Resume Examples & Samples

Matrix Management – development and management of strong professional relationships—especially within the Sales, MA Management, Research, Delivery, Account Management, and Digital Marketing and will leverage relationships to advance the needs of their product portfolio
Writes, designs and produces effective content not limited to case studies, prospecting webinars, white papers, infographics, video testimonials, executive briefings, reference webinars, visit decks, scripts, competitive positioning pieces, conference proposals/presentations, brochures, executive summaries, website content, furthering tools, urgency documents, and other collateral
Designing a comprehensive division campaign strategy with emphasis on priority products/topics
Monitor industry trends and institution-specific issues to better inform the marketing and sales approach
7+ years of technology marketing experience
Ability to communicate effectively and efficiently by phone, e-mail, in person and in writing
Demonstrated experience using marketing analytics to drive business decisions
Proven ability to meet and exceed expectations
Experience with Microsoft Excel, Microsoft PowerPoint, and Salesforce.com
Direct staff management experience
Proven creative problem solving skills
Ability to oversee complex and multi-faceted processes
Ability to upward manage executive level colleagues
Proven experience managing competing priorities of a wide-range of stakeholders

131

Director, Product Marketing Resume Examples & Samples

Ability to explain complex technical issues in simple, elegant language for different audiences
Strategic thinker skilled at collaborating on go-to-market with marketing, communications, and product management on messaging and positioning, product launches, customer marketing, website and campaigns
Knows how to partner with product management to translate technical features and capabilities into impactful business messages
Translate value propositions into impactful sales enablement, including pitch decks, demos, use cases, sales sheets, videos, collateral, whitepapers and more
A history of managing a cross-functional product launch team and delivery of successful product launches
A passion for public speaking and evangelizing our market-leading technology with various stakeholders
Be the expert on their products/solutions, and monitor industry trends and keep close eye on competitors

132

Senior Director, Product Marketing Resume Examples & Samples

Provides leadership and direction through senior managers to ensure that overall marketing function is effectively meeting the organization’s strategic goals for more than one broad functional area
Directs the development of market requirements for more than one broad functional area for specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing
Directs and controls the activities of more than one broad functional area and leads effective marketing and cross-functional teams
Directs the development of more than one broad functional area business plan, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
Recommends to GM how to most effectively deploy resources to achieve business goals for more than one broad functional areas
Directs the competitive analysis of specific products or product lines. Monitors market research, competitive activity and identifies/evaluates customer needs; assess competitive advantages and recommends techniques and product enhancements to increase market penetration
Establishes pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for functional successful product introductions
Drives and executes an effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
Demonstrates broad and comprehensive understanding of different systems, theories and practices as well as the changing business environment

133

Director, Product Marketing Resume Examples & Samples

Provides leadership and direction through managers to ensure that overall marketing function is effectively meeting the organization’s strategic goals for a segment/ functional area
Directs the development of market requirements within a segment/functional area of specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing
Direct and controls the activities of a segment/functional area and leads effective marketing and cross-functional teams
Directs the development of segment/functional business plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
Recommends to GM how to most effectively deploy resources to achieve business goals for a segment/ functional area
Demonstrates expert understanding of pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions

134

Director Product Marketing Resume Examples & Samples

Manage a team of Product Marketing Managers responsible for specific portfolios of English products and solutions
Develop product attributes into value propositions, product positioning and marketing messages
Develop and manage the execution of a global product marketing plan utilizing the whole marketing mix
Oversee the design and delivery of product launches and sustain campaigns, with well-defined success metrics, in collaboration with the country marketing teams
Oversee the development of marketing content and core product marketing assets in both print and digital (e.g. catalogues, brochures, web content, videos, customer testimonials) for key products and product categories, for use by sales and marketing in all geographies
Develop a yearly campaign calendar, coordinating milestones and deliverables according to the promotion calendar of key Geos for maximum impact on sales
Work effectively in a heavily cross functional, fast-paced environment, especially working across global functions (English Portfolio, Tech, Global Marketing) and local/Geo functions (Sales, Marketing, Product)
Travel as needed to key Geos to inform market knowledge, product and campaign strategy
Be responsible for gathering, synthesizing, and sharing market and customer insights to fuel innovation, to position products and service offerings at the segment/discipline level, to anticipate course trends, to identify new market opportunities, and ultimately to inform product strategy and investment decisions
Be responsible for conducting comparative analyses of internal and competitive offerings in order to better position our products and campaigns
Minimum 5 years of relevant experience in product marketing, preferably in education and/or other similar B2B business
Strong leadership skills, capable of assembling and developing a world class team, motivating and mentoring team members through challenging situations and offering assertive feedback when necessary
Excellent written and oral communication skills; ability to communicate effectively for diverse audiences
Learner obsessed, putting the learner at the center of all work

135

Senior Director Product Marketing Resume Examples & Samples

Develop and communicate value propositions and positioning. Work with product teams to create clear proof points to support
Develop client-facing content (presentations, white papers, and video) with strong value messaging and storytelling
Work closely with product teams on new product launches and positioning of existing products for new business opportunities
Drive go-to-market playbooks, events, and marketing campaigns
Create a training curriculum and content
Develop actionable insights with a detailed understanding of customers and competitors
Be the product marketing expert and evangelist both internally and externally
Craft and tell compelling customer/user value based stories to c-suite & prospective clients and the market
Strength in developing and refining professional presentations
Author and edit compelling written and multi-media content that accurately communicates the technology and value messages
Understand the competitive landscape and identify & communicate winning tactics to the field
Develop and execute programs with key messages, supporting evidence, testimonials, and use cases
Work with product management to translate technical features into customer value propositions
Apply technical acumen to understanding technology and translating into value points
Bring business acumen specific to mobility, technical marketing and/or technical support
Demonstrate the interpersonal skills to interface well with all other disciplines of the business at an executive, managerial level, as well as a front line team level
Thrive in dynamic, changing environments and be willing to both contribute new ideas as well as run with decisions once they are made
Agility to balance urgent deliverables with a longer-term view

136

Director Product Marketing Resume Examples & Samples

Building a strong and trusted partnership with engineering to define product capabilities and develop innovations strategy
Driving thought leadership around consumer and industry trends and implications for business and product
Attracting and retaining strong inbound marketing and analytical talent

137

Senior Director, Product Marketing Resume Examples & Samples

Develop and implement an integrated product marketing plan for the PB team with clear objectives, key results, and metrics of success
Ensure consistency of plans across all offerings and solutions within the Business team
Closely collaborate with other members of the product marketing and business leadership to ensure common go-to-market themes, sales enablement processes, and launches of our offerings
Guide positioning and messaging for all offerings and solutions under the PB team and for key initiatives involving related Platforms initiatives
Serve as the communications officer for the PB team’s GM and VP, handling internal communications and external presentations as needed
Collaborate as a member of the PB leadership team to establish and measure business objectives and metrics in alignment with the regional businesses and engineering teams
Participate in the Product Marketing Leadership Council and help guide initiatives across multiple business teams that improve launch effectiveness and overall market success for Red Hat’s offerings, solutions, and services
Meet with customers and partners to identify and understand key customer challenges and market gaps and to help foster awareness, cross-sell and upsell, and improve overall customer and partner engagement
Be the voice of the customer and market to the business, product management, and engineering teams
Collaborate with product management and ensure solutions and marketing plans align with market directions and support the roadmaps and releases of our offerings
Serve as a key media and analyst spokesperson for the Business team and the company
Implement strategic plans for analyst relations, working closely with the Accounts Receivables (AR) team and other product marketers to achieve solid analyst relationships and rankings in relevant market reports
Successfully manage a product marketing team and a multi-million dollar budget
Bachelor's degree in marketing, computer science, or a related field; higher degree or equivalent experience is a plus
10+ years of relevant product marketing experience with increasing responsibility; significant part of this experience should include work in both early-stage private company environments and in a publicly traded company
10+ years of software industry experience, preferably within an area of infrastructure software (operating system, virtualization) or systems management; product experience with Linux, Red Hat OpenStack Platform, or KVM and other virtualization technologies is a plus
Proven success in dealing with complexity at a global level, across multiple channels and products, with regard to multiple competitors and partners, and broadly with the market as a whole
Demonstrated ability to create excellent sales tools and educate a global sales force
Solid creative and content creation talents; ability to shape product marketing strategy and deliver compelling content that fosters awareness, inspires through expertise, and increases demand
Demonstrated ability to manage both local and remote product marketing staff while building solid collaboration and other core team values
Combination of vision, strategic thinking, and pragmatism, encompassing both solid strategic product marketing abilities and direct tactical involvement
Familiarity with and participation in relevant open source communities and clear understanding of the open source development model
Record of working with analysts, press, partners, and other influencer communities
Skilled at researching, evaluating and presenting market and customer requirements, competitive situations, and overall market trends
Experience developing and presenting product marketing selling content, including positioning, messaging, and solutions selling concepts or themes
Proven record of success in a fast moving, technical environment
Solid communication skills in writing, speech, and presentation
Solid technical knowledge and ability to explain customer requirements and use cases to engineering teams
Willingness to travel up to 25%, including internationally

138

Director Product Marketing Management Resume Examples & Samples

Develops business plans and positioning of cutting edge products in the marketplace
Responsible for the life cycle management of products and services in order to optimize market plan performance, revenue growth and profitability objectives
Product lines managed are considered critical to the overall success of the company
This position possesses a unique mastery of leading edge technologies, relevant disciplines, theories, or techniques within the organization
Conducts multi-year product planning to determine and execute product life-cycle decisions
Ensures and monitors product consistency for alignment with the overall marketing, technology and corporate strategy
10 or more years of experience and at least two years of management responsibility
A successful candidate will have a minimum of 7 years’ experience with technology product management/marketing or telecom
Product Management background essential

139

Director, Product Marketing Resume Examples & Samples

Work directly with the Vice President to set the global vision and portfolio strategy based on the needs of specific customer segments. The portfolio covers existing categories and future product platform opportunities, incorporating industry trends and competitive & category dynamics
Visit nutrition clubs and other sales venues to understand the company's Members and consumers
Ensure on-going communication of critical information and best practices across regions to facilitate and strengthen strategic plan execution
Identify global new product innovation & renovation opportunities and work with regions to develop their product pipeline in line with global strategy
Oversee new product launch planning and execution, supporting your team’s leadership of cross-functional & regional partners to meet target launch dates
Strong leadership, organizational and team management skills that demonstrate the ability to be a good listener, inspire, provide clear direction, make sound decisions and multi-task
Strong analytical, critical, strategic and creative thinking
Self-driven, results oriented with a sense of urgency and a passion to win
Excellent communication and problem solving
Proactive leader with strong personal presence
Ability to elicit accountability from other departments and category team
Flexible and adaptable
Ability to interact effectively at all levels with sensitivity to cultural diversity
Comfort with presentations to small and large groups, including senior management
Ability to demonstrate political savvy through the development of alliances/strong working relationships with senior management, scientists and doctors
10+ years of brand management & product marketing experience in a traditional Consumer Packaged Goods company
8+ years industry and/or product experience in the nutrition category
5+ years of P&L and project management experience
Demonstrated successes in new product development, with a thorough understanding of taking a product from concept to launch
Cross-functional team management experience, collaborating closely with other commercial functions to achieve common goals
Experience managing multiple product segments and multiple product introductions
Bachelor’s degree in Marketing, Business, or related industry
15 years of brand management & product marketing experience in a traditional Consumer Packaged Goods company
8 years of P&L and project management experience
Passion for nutrition, health and wellness
Nutrition education experience
MBA, or business/marketing experience combined with a technical background (MS/ PhD)

140

Director, Product Marketing & Management Resume Examples & Samples

Bachelors Degree in Computers or Engineering. An MBA is preferred or at least 10 years equivalent business and product management experience
At least 10 years of combined experience in product marketing, product management, and brand marketing (ProAV product technology preferable)
Demonstrated track record of success across wide spectrum of marketing activities (advertising, public relations, digital marketing, etc.) and driving marketing for a product and/or service offering launch
Excellent communication skills – both spoken and written
Outstanding follow-through, time management, and project management skills to deliver results

141

Director, Product Marketing Resume Examples & Samples

Overall management of the product marketing team and projects
Developing marketing strategies and the tactical solutions for the Healthcare segments by smartly applying segmentation, targeting and positioning
Create and implement corporate marketing and communications strategy
Create product positioning, messaging, and product marketing activities, as well as design and implement go-to-market programs across multiple communication channels
Analyze competitive product offerings, market dynamics, and translate the insights into effective go to market programs, competitive insights and training materials
Develop an annual marketing budget and ensure compliance
Collaborate with sales leaders, business unit managers, and sales teams to implement targeted prospecting, lead and demand generation programs
Support the development and implementation of an effective sales collateral system, which includes content management, collateral distribution and usage tracking
7-10 years of experience in B2B Product Marketing
Must have prior experience in the healthcare industry
At least three years experience of leading a Product Marketing team
Solid foundation in cross marketing skills and activities
Outstanding written and verbal communication skills, including some creative design
Detailed-oriented with ability to oversee projects from origin through execution
Excellent problem solving, analytical skills and excellent communication and people skills
Ability to represent RRD and the Corporate Marketing group (both internally and externally) and effectively communicate plans to internal groups and outside vendors
Ability to work effectively across the organization, interacting with various stakeholders and contributors
Proven track record of successful project management of product marketing and marketing communication programs
Degree in business administration, management, marketing or communication

142

Director, Product Marketing Sagelive Resume Examples & Samples

Accountable for the overall commercial success of Sage Live, working with the industry's best product marketing team to define the positioning, go-to-market messaging and plans, pricing, tiering, naming and strategies for Sage Live
Build a compelling revenue growth strategy for Sage Live and manage delivery of the proposition roadmap, working with the other marketing teams and the Segment and Country Product Marketing Directors that delivers against the financial targets as defined in the business plan
Identify and advance relevant business opportunities based on deep customer and market understanding; Lead and champion engagement with those opportunities and propositions cross functionally, to ensure successful delivery
Define the customer value proposition for Sage Live and maximise the customer and Sage benefits from effectively defining, positioning and optimizing the roles of partners & alliances in the overall CVP
Develop a rich understanding of the market, analysing customer and competitor trends in intricate detail, and gleaning insight that is powerful and compelling
Lead the creation of exciting, innovative product launch plans for Sage Live that are fully synchronised with business and revenue goals and ensure effective and ongoing relevancy in the market to drive demand generation and pipeline
Act as a key contact for the marketing organization to provide content, customer insights and feedback as they create innovative marketing campaigns, SEO, web design persona development and target marketing refinements to build pipeline for Sage Live
Partner with a world class Product Management team to distill key functionality and benefits into core product marketing messages
Partner with GTM to develop consistent, standard, award-winning product marketing materials, effective sales training materials and engaging product demonstrations for Sage Live that are used on stage, in videos and are the basis for customer engagements in the sales and decision process
Serve as marketing’s sign-off for all customer facing material and collateral related to Sage Live to ensure correct positioning and messaging is adhered to, to drive maximum effect and return
Global ambassador of Sage, contribute to exceptional Sage content and thought leadership, represent the segment at events
Strong knowledge of the IT industry (accounting technology and/or software experience an asset), the business management needs and challenges faced by customers and competitors in the space
Experience launching new technology products to disrupt markets through innovative ideas balanced with market research
Experience/familiarity with the customer engagement lifecycle and accounting solutions applications
Proven creative thinker that independently generates and executes on innovative marketing ideas. Proven track record in crafting compelling positioning and thought leadership content
Hands-on ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks)
Strong communication and writing skills in English and ability to work across business lines, presenting to executive leadership and at different levels of management. Proven speaker comfortable in large audiences
10+ years product marketing experience

143

Director, Product Marketing Resume Examples & Samples

As an innovative company with a history of bringing game-changing technology to market, we regularly launch new products and functionality. You will be frequently called up to lead cross-functional teams focused on driving a successful launch and ramp to revenue
Serve as thought leader engaging regularly with customers, press, analysts, and field teams to drive deeper understanding of our value proposition and differentiation in the market
Regularly present on our next-generation endpoint protection technology and products in formal and informal settings – sales calls, and industry, partner, and corporate events. Train the sales organization and channel partners on capabilities and competitive differentiation
Work closely with product management on strategy and pricing
Perform regular analysis on competing products features, pricing, positioning, and packaging
Create datasheets, brochures, whitepapers, case studies, presentations, demos, and website content
Work closely with field and channel marketing to develop ongoing awareness and demand generation programs

144

Director, Product Marketing Resume Examples & Samples

You will lead a team of product, content, and email marketing specialists
In partnership with the Product Management team, you will improve end-to-end borrower experience including funnel optimization, new feature development, and customer engagement
You will be committed to our product priorities through a deep understanding of the competitive space and customer feedback
You are savvy on our borrower personas, their critical issues, how they buy, and their buying criteria. Develop positioning and targeted messaging that differentiates Lending Club in the market
You will develop and execute launch plans for new product initiatives, working closely with product management, PR, sales, support, and the rest of the marketing team
You will guide email and SMS marketing strategy for prospects and existing customers
You will stay up-to-date on our competitive landscape and ensure the team understands and can clearly communicate key differentiators of the products
You will craft content and educate the company to drive a deeper understanding of our products and markets, as well as consistent communication across channels

145

Director, Product Marketing Resume Examples & Samples

Managing the teaching and learning premium content, thought leadership products and publications for Bb globally
Keeping up to date and profoundly understanding educational trends, customer challenges, personas, institutions, influencers, events and the teaching and learning space in general
Produce, maintain and deliver the necessary content assets that are part of these programs with a global perspective
Coordinate involvement of local resources in sales and marketing teams when appropriate
Work with external agencies for content production and sourcing
Support regional community marketing efforts
Measuring results for programs directly and getting appropriate feedback from the territory in a way that allows for optimizing results
Measuring and monitoring positioning and brand perception internally and externally
Managing the resources involved: all internal and external resources pertinent
Defining and managing program budgets, team budgets
Managing visual communication, design language, digital agencies and other providers as needed to deliver these programs
Coordinating the internal engagement of this content products
Aligning with global go to markets for content effectiveness
Responding to needs and opportunities in coordination with marketing, PR, and sales functions
B.A./B.Sc. degree or equivalent in business administration, engineering or technical discipline
At least 8 years of experience in content marketing practices or role
At least 4 years of marketing and operational experience working in sophisticated international enterprise technology markets. Career will demonstrate a track record of growth, with strong exposure to international markets and extensive interaction with teams globally
Strong planning and rigorous project management skills, and the ability to effectively manage multiple projects, prioritize, be detail-oriented
Experience contributing to major company-wide marketing projects in a business to business context, such as rebranding, website redesign and relaunch, digital campaign
Native-equivalent fluency in speaking and writing English required; excellent writing and presentation skills required
Experience in the education and eLearning market is ideal
Confident and professional style and be used to working closely with senior management, and be a credible representative of the business with senior customers and at industry events. In addition, the candidate will be able to operate in a collegial manner in complex cross-functional organization

146

Director, Product Marketing Management Resume Examples & Samples

Lead the product marketing function including planning, initiative development, and deployment. In addition, lead a team to develop positioning and messaging that resonates with customers, communicating product features / capabilities in terms and categories that customers can understand and align with
Coordinate closely with the Product team on all product releases/enhancements/roadmaps, ensuring that Marketing is effectively messaging the value to customers – and enabling Sales to successfully respond to customer needs
In conjunction with all key stakeholders, develop GTM Playbooks that reinforces brand position for Website Security products and services, including strategic messaging, value proposition, competitive analysis, integrated marketing plans, sales plays, pitch decks, and KPIs to measure success
Partner closely with senior leadership, marketing and sales leadership to understand conceptual ideas, product innovations, competitive positioning, and translate such into compelling content and assets (presentations, data sheets, white papers, case studies, videos, demos, etc)
Ensure messaging and content adoption across multiple marketing & GTM channels and programs (events, Sales, channel partners, digital, web, social media, thought leadership, etc.) are aligned and speaking from one voice, globally
Work closely with Sales to develop and manage customer personas, the sales cycle, sales motions and adoption barriers, and voice of the customer
Define and implement relevant research studies to derive valuable insights to inform product and marketing strategy
Monitor and provide analysis on competitive activity, strategies and value proposition
Scope and track industry trends in website security products and services, innovation and customer behaviors
Manage public and analyst relations
Bachelor’s degree required, MS/MA/MBA degree preferred
10+ years of product marketing experience with relevant experience working with security products, B2B software, or technology preferred
Minimum 5+ years of experience leading, building, mentoring and coaching a global team
Strategic and analytical mindset with demonstrated ability to simplify complex concepts and articulate uniquely differentiated value propositions to both technical and business audiences at all levels
The ideal candidate possesses a blend of marketing, business and technical savvy; a big-picture vision, and the drive to make that vision a reality in an emerging or established market
Strong leadership track record with ability to work effectively with all levels of leadership, management and individual contributors
Excellent judgment and creative problem solving skills including negotiation and conflict resolution skills. Ability to influence and engage direct and indirect reports and peers
Excellent skills in balancing short and long term deliverables, critical events and employee engagement

147

Senior Director, Product Marketing Resume Examples & Samples

Directs daily operation of product marketing
Drives development of product marketing's goals, performance standards, metrics and budgets
Provides work direction and strategic direction to teams and direct staff, including employees at the director level
Works closely with higher levels of management and across functions to develop effective strategies and programs to meet functional and cross-functional goals
Works with external resources in order to accomplish goals
External contact may include vendor management, contract negotiation, or representation of the company to outside organizations, investors or media organizations

148

Senior Director, Product Marketing Resume Examples & Samples

Business Decisions and Strategy – ownership over the continued growth of business line through the application of rigorous project management, creative problem solving, consensus building, data analysis and management and a keen business development instinct
Staff Management – oversight of staff with varying levels of experience including maintaining high service and work-product quality standards, motivating staff, and supporting the career path of direct reports into more advanced roles within the team
Marketing Skills – is responsible for ensuring sufficient demand generation and member retention across the product portfolio and has the marketing knowledge and expertise to guide strategic planning and inflect performance and/or solve problems as necessary
Actively contributes to the evolution of the firm’s Marketing functions, sharing insights and best practices to enhance overall performance
Interprets complex issues and presents them effectively; adapts style, tone, and word choice to various media
Assist team in generating sufficient product demand and enabling renewals by identifying new marketing opportunities, participating in the development and execution of strategic plans for driving new programs and existing services through the full marketing cycle
Master content knowledge for programmatic areas of expertise
Successful execution against a quantitative goal
Willingness to take risks and implement new ideas
Proven ability to build professional relationships with colleagues of all tenures
Ability to overcome challenges or obstacles in the moment
Ability to toggle between strategy-level thinking and minute details

149

Director, Product Marketing Resume Examples & Samples

Market and Product Understanding
8+ years of product marketing experience with in a matrix organization
8+ years experience in a deadline driven environment
Experience working with products in life sciences markets
8+ years experience demonstrating organization skills
8+ years experience managing and prioritizing several deliverables
8+ years experience in meeting or exceeding sales promotion / marketing targets
8+ years’ experience influencing and collaborating with others
8+ years project management experience
MBA or Master’s degree

150

Senior Director, Product Marketing Resume Examples & Samples

10+ years of relevant product marketing experience with increasing responsibility; prefer that a significant part of this experience be focused on cloud-based software businesses, preferably selling to the legal industry, and prefer that work experience include work in both early-stage private company environments and in a publicly traded and matrixed company
Previous people management experience required
Any offer of employment is conditioned upon the successful completion of a background check
May be remote (travel will be 30%+) or located in Minneapolis, MN (travel will be 20%)
Highly accountable; takes ownership for high standards and drives sense of urgency across team and partner functions
Decisive and data driven; willing to form an opinion and defend it with the ability to step back and be objective in the evaluation of a business challenge
Experience working in a marketing environment powered by extensive use of CRM, web analytics, marketing automation systems, demand gen and sale cycle metrics
Experience supporting a large, diverse sales force – both field and inside - selling across SMB, mid-size, large and government accounts, and experience with and/or training in the challenger sales model
Experience in enabling new products to connect to a large, installed customer base
A natural evangelist both internally and externally with a solid combination of vision, strategic thinking, and pragmatism, encompassing both solid strategic product marketing abilities and direct tactical involvement
Ability to motivate and achieve results through a highly visible, transparent management and leadership style with strong EQ and a focus on talent development, with the ability to manage both local and remote product marketing staff while fostering and maintaining a creative and collaborative team dynamic
Creative problem solver who is not afraid to develop new processes nor re-engineer existing ones with the ability to create structure and definition around complex and/or ambiguous business challenges
Ability to distill complex information into simple and meaningful insights and conclusions (and bring everyone along to drive alignment and action)
Above all – intellectual horsepower, with an eager curiosity and demonstrated ability to learn quickly

151

Senior Director, Product Marketing Management Resume Examples & Samples

Own the messaging and positioning across the Salesforce Cloud Services portfolio to drive both awareness and pipeline
Work with product management to create and own a cohesive GTM approach and launch plan that spans messaging, presentations, demos, sales tools and training, specifically for the Customer Success group
Tell the Salesforce CSG story to sales, service, and IT teams. Work across product marketing teams to ensure that the CSG narrative is a part of their messaging and campaigns
Partner with campaigns to drive a cohesive GTM strategy both globally and across every segment
Work with our customer marketing team to capture transformation stories from customers of all sizes & industries
Develop innovative and compelling content that excites, engages customers. This includes: thought leadership content, webinars, data sheets, solution guides, and more
Events take attendees from inspiration to perspiration. Partner with our Events team to manage the CSG presence at every Salesforce World Tour and Dreamforce
Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and cheat sheets. - Presentations: Confidently deliver presentations to audiences of all sizes ( from one person to thousands of people) - Lead a growing team to greatness!
10+ years experience in product marketing
Experience with enterprise applications and Service portfolios a plus
High energy, charismatic, innovative, creative
Strong communication and writing skills, public speaking and presentation skills
Experience with enterprise applications and Service portfolios a plus Proven track record of speaking in front of large internal, external, and global audiences
Experience working with direct distribution (sales) teams and channel partners
Organizational skills to effectively manage competing projects with tight deadlines

152

Senior Director, Product Marketing Resume Examples & Samples

Minimum BS in Technology or Business related field. MBA preferred
10+ years of experience leading product marketing teams in a technology domain
Proven track record of implementing 'Go To Market' product strategies, and ability to execute strategy within a matrix environment
Ability to effectively influence at the executive level and within peer group

153

Director, Product Marketing Resume Examples & Samples

Develop product positioning and messaging
Create sales tools and materials
Work with Product Management to establish key product requirements
Provide input into development prioritization
Manage marketing efforts for quarterly product releases
Deliver sales training (in person and virtual)
Manage a team of 3-5 individual contributors
Event support (in person and virtual)
Expected travel 20%
5-10 years of related experience in product marketing, marketing, and/or sales
Product Marketing experience is a must
Experience in a B2B organization, preferably in SaaS
Strong writing skills required
Management experience is required

154

Director, Product Marketing Resume Examples & Samples

Research and maintain a deep knowledge of Nielsen’s buyers across a range of products
Understand and clearly communicate the product strategy and its differentiated marketplace positioning for various Nielsen Buy products
Collaborate with key stakeholders to develop product positioning, pricing, and the promotion strategy for our products
Develop buyer-specific messaging and execute go-to-market strategies for product launches and new feature releases
Collaborate on the development of marketing plans and marketing elements to build the sales pipeline (including thought leadership, PR, newsletters, videos, webinars, events, lead gen, etc.)
Collaborate on content development and training programs for internal education
Track and measure the impact of various marketing activities
5+ years experience in B2B product marketing
Self-motivated individual capable of working in a fast-paced environment
Ability to work collaboratively across many teams to achieve a common goal
Understanding of CPG industry and ideally, CPG market research
Adept at storytelling with ability to simplify complex information to apply to relevant audiences
Innovative self-starter, not afraid to think creatively about new ways to drive product growth
Open to new ideas and motivated by learning

155

Director Product Marketing Resume Examples & Samples

Create and execute an ecosystem strategy for the Cloud App Development, Data and AI business: develop a deep understanding of our product and business strategy, review/conduct competitive and market research, engage closely with our engineering and exec leadership. Use this perspective to determine the best way invest in our partnerships and inorganic investments (M+A, commercial deals) in alignment with our business goals
Build and maintain healthy partnerships: create and implement an engagement plan spanning programmatic and non-programmatic investments to build our ecosystem. Partner with organizations across the company from Business Development to the worldwide One Commercial Partner group to execute this plan
Transform the way we go to market with partners: develop innovative approaches for us to reach our target audiences (developers, data and AI professionals) through strategic partner investments, and to help us make partners successful by leveraging Microsoft’s sales and marketing engines
Develop new business models: drive the business strategy and execution of the Visual Studio Marketplace and influence the development of other Microsoft marketplaces to create new opportunities for partners to grow their businesses with us. Work with our engineering counterparts to implement this strategy
Track ecosystem health and competitive dynamics: build and maintain a regular pulse on the health of our ecosystem, the trends that will impact it looking forward, the moves of our competitors in this space, and execute responses and needed
Team Leadership: Lead a team of full time employees and vendors to achieve the key responsibilities listed here
At least 5-7 years of related experience in technology product management/marketing, business development, M&A, management consulting, banking or similar positions
Ideal candidates will also be effective in interactive with Microsoft and partner executives, and possess strong analytical skills
Strong cross-group collaboration skills are required as you will work across multiple teams both within the division and across Microsoft
Solid oral and written communication skills and an ability to explain complex issues in an understandable way are required
MS or MBA are preferred
Experience with the developer audience and the enterprise technology market is preferred

156

Director, Product Marketing Management Resume Examples & Samples

Lead, develop and execute comprehensive marketing plans that effectively differentiate the offer/mobility rate plan addressing the wants and needs of the customer, and clearly articulates the benefits to the end customer
Lead marketing initiatives and act as single point of contact for offers / mobility rate plans
Partner with research to better understand customer needs in order to support strategic decision making and understand competitive dynamics impacting customer behavior
Manage execution of marketing plans by coordinating with cross-functional groups including Advertising, PR, Marketing Management, Retail, Sales Ops, Ecom, CLM, etc
Partner with offer team(s), to understand and influence roadmaps (new offers, enhancements and end-of-life), value propositions, and trends
Identify business growth opportunities, make recommendations, and develop plans in conjunction with cross functional teams to proactively grow the business going forward
Prioritize marketing efforts to maximize revenue growth
Partner with offer teams on optimizing marketing plans with compelling positioning and value proposition that are consistent with the overall marketing and offer strategy
Review campaigns for brand voice, product/service value propositions/benefits, technical accuracy and customer experience
Establish marketing tactics success to effectively monitor sales, revenue and churn
Re-evaluate and refine current marketing tactics/strategies based on results

157

Director, Product Marketing Resume Examples & Samples

Perform segmentation and sizing of our target markets, in the U.S. and internationally, including definition of key characteristics that will help us serve these markets well
Define key buyer personas as well as the buyer’s journey and build messaging focused on the personas for each stage in the buyer’s journey
Analyze the competitive landscape and prepare field and sales organizations for addressing competitive situations
Work across all of Avalara’s products and geographies to provide strategic support to demand generation, corporate marketing, field teams and the sales organization
Develop customer evidence, including case studies, customer testimonials and videos to highlight customer success with Avalara products
Relentless focus on direct and indirect customer interaction to understand purchase and usage behavior
Strong analytical abilities to develop insights by combining sales and marketing data with data from other sources
Strong communication skills, both verbal as well as written, to craft and articulate compelling stories for B2B technology products
Ability to collaborate with multiple internal organizations to drive company success
Self-motivated and independent thinker who can define initiatives and metrics for success in a fast-changing environment
Ability to create tangible marketing deliverables as well as be strategic thinker
10+ years in technology marketing required, prior leadership experience in marketing B2B technologies is a must
Ability to demo product is required, past product management or development experience is a plus
Requires a Bachelor's degree in technology or business, MBA preferred

158

Director Product Marketing Smart Home Manager & Extenders Resume Examples & Samples

Act as the foremost subject matter expert within the product marketing discipline and an acknowledged authority within the organization
Strong analytical and operational acumen: Clear understanding of critical KPIs, trend analysis, and ways to drive for the desired improvements
Organizational and functional understanding of which groups provide build, design, planning, care, operations, funding, marketing, sales, legal, pricing, and other support to ensure successful end to end management of the portfolio
Expert level business case development experience, involving multiple organizations and stakeholders
Ability to build and grow relationships across the organizations

159

Director, Product Marketing Resume Examples & Samples

Serve as the organization’s product marketing subject matter expert to develop and implement comprehensive product marketing strategies and tactics to drive adoption of UWW social impact products across the United Way Network
Serve as the Marketing lead on cross-functional teams to analyze potential products, assess feasibility and social impact
Develop effective product positioning and framing for new products; create compelling messages – supported by evidence and proof points - that accentuate United Way’s comparative value in the marketplace to accelerate individual engagement
Develop and execute comprehensive product marketing strategies/tactics for launch, including the provision of world class tools, information, resources and support to maximize local United Way adoption and individual engagement across the United Way Network
Bachelor’s degree in marketing, communications, business, or related field. MBA preferred
Minimum of 10 years of progressive experience in a similar role; product or service marketing experience a plus
Superb integrated marketing skills and experience, with the proven ability to translate brand strategy to product strategy; social media and digital marketing experience required; communications experience a plus
Strong leadership skills and experience managing cross-functional teams and direct reports required
Strong project management skills, with a proven track record of consistently delivering projects on time, within budget and with a high level of quality
Proven relationship management expertise, preferably in a large decentralized, matrix organization; private sector experience strongly preferred
Demonstrated ability to collect, analyze, synthesize and present complex data and information in a concise manner; marketing research &/or marketing analytics experience a plus
Ability to work autonomously with a minimal amount of supervision, and to excel in an entrepreneurial, self-starting and fast paced environment
Passion for the mission and values of United Way, with a strong interest in marketing social impact products focused on health, education and financial stability

160

Region B.director Product Marketing Resume Examples & Samples

Manages activities of the product marketing manager(s) within Verisign. Exercises supervision in terms of costs, methods and staffing. Manages, forecasts and spends marketing budget in accordance with Verisign business plan and processes
Defines and executes strategic marketing plans, including clear and specific messaging and communication plans. Aligns with all partners required to execute on those plans. Creates product positioning and messaging that articulates the value proposition and differentiates from competitors and alternatives
Defines target segments and use cases for each segment. Defines target personas for each segment, then works with the cross-functional team to create materials specific to each persona
Integrates research and insights into marketing campaigns and materials. Infuses insights based messaging into all marketing communications materials created
Builds training curriculum, associated training materials, and leads training sessions with the sales organization for all products and services within the business unit
Builds, manages and measures scalable product marketing processes
BA/BS in marketing, business or related fields; MBA is highly desired
12 years of progressively responsible relevant business experience
4+ years managing other, directs and controls the activities of a broad functional area through several department managers
Highly organized and proactive approach, combined with passion and a “can-do” attitude
Ability to think analytically, strategically, and execute methodically within a fast-paced, deadline driven environment
Excellent organizational and project management skills - ability to manage multiple projects, set priorities, and meet deadlines
Proven ability to lead teams and provide guidance and mentorship to junior members of the team
Proven ability to motivate a matrix network and forge productive working relationships with a broad range of personality types and work-styles, internally and externally
Ability to see trends, understand the competitive landscape, and aptitude to see the big business picture
Proven ability to create innovative marketing programs that generate results
A familiarity and curiosity about personal technology and emerging platforms
Outstanding verbal, written, and presentation skills

161

Director, Product Marketing Resume Examples & Samples

Develop and deliver an integrated Front Office Product Marketing strategy to move CDK to the desired market position as determined by our corporate product strategy and individual product strategies
Manage our Front Office product marketing function which has responsibility for taking products to market and jointly developing product strategy with their product management partners
Provide leadership and direction to the Front Office Product Marketing team with the responsibility to
Jointly developing product strategy with their product management partners
Specify Market Requirements for Current and Future Products by Conducting Market Research Supported by On-Going Visits to Customers and Non-Customers
Define Specific Budgets and Plans for Selling Products and Services
Define Personas Involved in the Purchase and Use of Products and Services
Describe the Product by its Ability to Solve Market Problems
Monitor and Analyze Key Performance Indicators to Determine How Well the Product is Performing in the Market
Establish Pricing Model for Products and Services
Discover Problems in the Market by Interviewing Customers, Sales and Key Constituents
Identify Competitive Offerings in the Market and Assess Strengths and Weaknesses
Produce Standard Product Presentations and Demo Scripts that can be used by the Sales Team
Develop and Implement a Company-Wide Go To Market Plan
Analyze Potential Partner Relationships for Products and Services
Deliver Product Information to Qualified Buyers in Support of Existing Sales Efforts
Maintain Product References and On Going Support for the Sales Channel
Create Internal Sales Materials and Work with Marketing Communications on External Marketing Materials
Collaborate with Product Owner to ensure Product Roadmap Aligns with Market Needs
Represent Product Roadmap and Deliverables at Client Meetings, Conferences, User Groups and Other Meetings
Stay abreast of product trends and new product developments and those of our competitors
Measure and monitor the market, customer and competitive position of CDK’ Front Office Product on an on-going basis and make adjustments as necessary

162

Director, Product Marketing Asia Pacific Resume Examples & Samples

Outstanding organizational and time management skills
Expert interpersonal skills with coaching and mentoring capabilities
Self-motivated, self-directed and willing to accept responsibility for results
Shows a good understanding of issues relevant to our overall organization and business and keeps that knowledge current
Knowledge of the processes/key concerns common to all businesses
Sets high goals and standards for self and others in the organization
Must have a broad exposure and understanding of corporate strategies
Comprehensive knowledge of product design and new product development process
Extensive managerial skills are necessary for coordination of large projects using a multi-disciplined team approach
Advanced Financial skills
Bachelors in Marketing or Business required
Masters of Business, Marketing or other relevant master’s degree preferred
15 years + experience in product management or marketing
Experience within the furniture or technology industry preferred

163

Director Product Marketing Resume Examples & Samples

Set our strategy and articulate our priorities through excellent communication. Defining our core priorities for the business will be key to gaining broad scale buy in to set the direction of our business. You will need to be able to showcase strong analytical skills and strategic thinking to drive business direction, coupled with strong communication
Deliver business results. To be successful, you’ll need to understand and influence sales and marketing execution globally across web, physical stores, and through in product experiences. This will be inclusive of fiscal year goals, but also changing the longer-term trajectory of the business by driving healthy, sustainable growth
Accelerate Direct acquisition. In FY17, Direct became the biggest revenue channel for Office Consumer growing at a 35% rate. In your new role, you’ll manage our acquisition funnels, steward a new demand generation model for paid media, and help increase our growing stream of retention revenue
Build and execute channel marketing plans. Work across brand studio, product marketing, and channel stakeholders to plan, coordinate, and execute x-channel messaging and seasonal campaigns
Partner with key partners to drive growth. Partnership across a variety of stakeholders will be key to your success, with key partnerships across CDS, MS Store, Product Marketing, CXM, Data Insights, Finance, and Engineering teams. You will need to collaborate effectively to make the necessary trade-offs to deliver on your strategy to grow users, revenue, and cloud adoption
Manage a great team. Outstanding leadership is a fundamental in the Office PMG. In this role, you’ll be responsible for managing your team and priorities, but you’ll also sit on the product marketing leadership team for the broader Office Apps and Services Org

164

Director, Product Marketing Resume Examples & Samples

Drive product launches and ensure that the vSAN specialist and core sales and SE organizations are up to speed on the latest product capabilities and roadmap. Present the product at various field and industry events and roadshows
Sales Enablement: Design and develop the sales enablement content targeting different segments such that VMware direct field is well equipped to sell and compete. Deliver the training online and in personal globally
Sales Tools: Building and roll out of Sizing and ROI/TCO calculators that can influence and drive purchase decisions for VMware customers
Competitive
BA/BS or equivalent required. MS or MBA degree strongly preferred
Past product marketing experience in enterprise software, storage, virtualization or cloud products is preferred
Leadership or people management experience is required
Ability to present effectively before customers and large audience
Mastery of verbal and written communications and strong analytical skills
Demonstrated success in leading cross functional teams and effective project management and analytical/decision-making skills
Strong teamwork and inter-personal skills
Ability to multi-task, change priorities rapidly and work under pressure

165

Director, Product Marketing Resume Examples & Samples

Asset Messaging: Participate in asset development, including webinar first-pass review, to ensure market relevancy, meaningful messaging and product description accuracy
Product Marketing and Collaboration: Work closely with the Product Team to coordinate and own go-to market strategies for new product releases, updates and general product messaging. May include attending regular Product Team meetings and will require self-directed involvement with the Product Team leads
Campaign Domain Expertise: Provide to the Strategic Communications Team domain expertise across markets and act as liaison with the Product Team in support of marketing campaigns to ensure timely activities for both Verscend product releases and our customers’/prospects’ business cycles
Association Partnership Management: Develop, manage and ensure that Verscend is deriving value from association partnerships and other strategic relationships (i.e., ACAP, RISE, NHCAA) to ensure the development of the Verscend brand in the marketplace. Partner with executive and product leads where necessary
Client Services Liaison: Take the lead as liaison between Verscend marketing activities and Client Services for assets such as case studies, vignettes, joint white papers, conference collaboration, referrals, etc. This will require self-directed engagement with the Client Services team and could include collaboration on SalesForce projects to support coordination of Client Services, Sales, Marketing and Strategy
Sales Support Triage: Support lead nurturing, where needed, triage sales inquiries to appropriate channels and SMEs, and contributing to RFPs where appropriate
Intel to Action: Work with other team members and the Strategic Communications Team to support the translation of daily news about solution areas into actionable insights for our internal business/product development and external demonstration of thought leadership and a pulse on the market, utlizing support from the Content team
Competitive Intel: Work closely with other team members and the Strategy Team to collect and collate all market, product and competitive research needed to inform strategic marketing initiatives and competitive positioning. May include developing and/or identifying an effective way of storage and distribution of this data outside of on-demand presentations
Market Awareness Training: Responsible for trainings, where needed, for the client services and sales teams on new market concepts in conjunction with the Product Team as it relates to new product updates
7-10 years: Product Marketing in Healthcare Industry

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