Product Marketing Specialist Resume Samples

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V Hermann

Vito

Hermann

31381 Lauryn Mill

Houston

+1 (555) 406 6257

31381 Lauryn Mill

Houston

Phone

p +1 (555) 406 6257

Experience Experience

Philadelphia, PA

Product Marketing Specialist

Philadelphia, PA

Huels, Hermann and Prohaska

Philadelphia, PA

Product Marketing Specialist

Takes responsibility for creating and continuously improving product-specific marketing literature and sales tools
Liaises with Global Marketing Services teams, product management and portfolio proxy teams to help articulate investment process and messaging, creating unique selling propositions
Serves as a fixed income product resource for all areas of the company
Manages the recurring update production cycles for product materials (e.g., monthly, quarterly, semi-annually, annually)
Actively seeks to drive business results by identifying opportunities to enhance/strengthen our marketing materials and messaging
Takes responsibility for creating improving the presentation creation process marrying templated and customized approaches to gain efficiencies
Liaises with different internal groups, of all levels, including sales/marketing, client service, investment management, legal, performance, and graphics

Dallas, TX

Lead Product Marketing Specialist

Dallas, TX

Yost-Dach

Dallas, TX

Lead Product Marketing Specialist

Develop engineering and installation work scopes, schedules and cost estimates to facilitate total scope project offerings
Act as an expert and a champion of technical tools and resources that can assist the commercial team, and actively update and develop technical tools
Work in tandem with sourcing to localize raw materials to bring down the lead time and cost
Motivated self-starter with a demonstrated leadership style showing capabilities to accelerate change and work in a rapidly changing environment
Promote and adhere to a culture of safety and integrity in all aspects of our business
Support the field teams in trouble shooting at customer sites through data analysis to identify trends and calculate the value of our chemical treatment programs; then effectively communicate the findings to the commercial team and/or customer
Guide the commercial team in preparing technical review documents, audit reports, and root-cause analysis. Attend and contribute to technical reviews at the customer location

present

Houston, TX

Senior Product Marketing Specialist

Houston, TX

Cassin LLC

present

Houston, TX

Senior Product Marketing Specialist

present

Develop customer relationships and assist Rockwell Sales Account Managers with pro-actively addressing customer inquiries and issues
Management of programs – coordination, work plan development, and execution including internal & external resources
Assist in the development, production, and communication of the strategic planning process
Work with the Product Quality Leads in support of quality resolution and quality improvement programs
Proactively and collaboratively work with vertical market specialists to identify and develop vertical market applications for assigned products
Execute customer O/VOC plans for select market segments including customer visits to validate product & service performance segmentation and refine offerings
Execute aftermarket capture strategies, international channel coordination and action plans with the product line managers

Education Education

Bachelor’s Degree in Marketing

Columbia University

Bachelor’s Degree in Marketing

Skills Skills

Strong ability to quickly understand the nuances in how different software features and functions work, and why it should matter to users
Maximize sales by assigning compelling cross-sells to products and becoming a highly knowledgeable product expert in specific merchandise categories
Capability of presenting highly technical information in a clear and understandable manner
Strong attention-to-detail with ability to manage multiple projects within strict time frames and deadlines
Strong quality orientation with high attention to detail
Customer oriented, attention to details, fast acting and excellent communicator
Excellent written and oral communication skills (strong presentation skills desired)
Strong influencing and negotiating skills with the ability to motivate and build high performance, cross-functional teams
Strong data analysis skills; proficient at Excel and PowerPoint
Clear, analytical thinking with a great eye for detail and design

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15 Product Marketing Specialist resume templates

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Senior Product Marketing Specialist Resume Examples & Samples

Liaises with Global Marketing Services teams, product management and portfolio proxy teams to help articulate investment process and messaging, creating unique, timely and relevant selling propositions
5–7 years experience in investment product marketing/communication role working with senior investment professionals and product teams
Knowledge of regulatory and industry rules, guidelines, and standards critical (SEC, FINRA, GIPS)
Exposure to multiple client types (e.g., Institutional, Retail, non-U.S.) strongly desired
Creative development of a wide range of prospecting and servicing marketing materials (e.g., sales presentation pitch books, product profiles/fact sheets etc.)
Ability to work effectively within a large organization as part of a global team with resources positioned globally

Product Marketing Specialist Resume Examples & Samples

Work closely with senior team members to develop and support product-related marketing materials and content (investment story/message) for fixed income products available through our global product platforms
Liaises and serves as subject matter expert (SME) with internal groups to help provide core materials that are in turn customized (as needed) for various client-facing opportunities
Serves as a fixed income product resource for all areas of the company
Manages the recurring update production cycles for product materials (e.g., monthly, quarterly, semi-annually, annually)
Oversees assigned communication projects to ensure quality, proper execution, and timely completion. Review materials and communications for regulatory compliance and coordinate routing of material to required reviewers
Work with Director to track product launch activity to ensure effective coordination with marketing and business partners on new product introductions. Serves as a central point of contact for partners on marketing requirements for new products. Encompasses product launch activity for the US, cross-border, Canada, Australia, and other select markets globally
3–5 years’ experience in investment product marketing/communication, client service or related role
Proven product, market and industry knowledge, and ability to demonstrate this understanding in the creation and execution of marketing communications
Excellent project management skills, with demonstrated proficiency in executing moderately complex projects from inception through to completion, including coordinating with appropriate resources from across the organization, keeping projects moving forward to key milestones, tracking and reporting project progress, and communicating progress to stakeholders and business partners
Experience with supporting marketing or other similar initiatives, such as
Management of prospecting and servicing marketing materials (e.g., sales presentation pitch books, product profiles/fact sheets) and oversight of ongoing production
Ability to write for institutional and retail audiences as well as various communication mediums (e.g., print, Web) to ensure consistent messaging and branding
Exposure to multiple client types (e.g., Institutional, Retail, non-U.S.) a plus
MBA, CFA, and other industry qualifications/licenses not required, but a plus

Senior Product Marketing Specialist Resume Examples & Samples

Bachelor's degree, preferably concentrating in Marketing or Communications and a minimum of 5 years of related experience is preferred
In lieu of a degree, a minimum of 9 years related experience is acceptable
Prior experience in Customer Relations, Product Marketing, and/or Sales, is preferred
Knowledge or background in Semiconductor and/or Electronics is a plus
Must possess a strong connection with Automotive Tier-1/2 Electric System Vendors in the US
Must possess a connection with Automotive manufacturer (OEM)
Must possess a strong working knowledge in Microsoft Word, Excel and Power Point
Must possess the ability to create and present technical PowerPoint presentations
Must be able to travel 50% of the time for customer visits, conferences, and trade shows
Ability to speak Japanese is a plus

Product Marketing Specialist Resume Examples & Samples

Participate in cross functional teams to execute new solution launch activities to maximize awareness, ensure sales and partner teams are properly trained, and deliver impactful content to ensure on-time delivery of new solutions
Lead the development of sales, channel and customer communications pieces (presentations, collateral, sales tools, web-based, multi-media, etc.) to drive awareness and support lead-generation efforts
Act as subject matter expert on video solutions for customer visits, channel communications and trade shows
Work with field marketing teams to drive outbound marketing activities including solution launches, demand generation, awareness, channel programs, promotions, trade shows…etc
Work closely with worldwide theater marketing teams to integrate into regional marketing plans
Assist Product Management in evaluating market trends and customer needs and prioritizing product development requirements
Effectively track, measure and report ROI of marketing activities
Minimum of 3 years product marketing experience, preferably in device high-tech
Marketing management skills - planning, organizing, and directing
Experience and track record of implementing successful marketing plans
Proven marketing writing skills as needed for various marketing communications activities, including collateral, plans, reports, promotional pieces
Assessment techniques for evaluating and reporting ROI
Strong interpersonal and influence skills
Strong marketer/creative thinker with a results-oriented approach to projects
Ability to work in a dynamic, fast-paced environment
Capacity to manage multiple projects and tasks at the same time

Product Marketing Specialist Resume Examples & Samples

Create and update presentation materials as needed to support business building efforts for custom, multi-asset investment solutions and other alternatives products
Takes responsibility for creating improving the presentation creation process marrying templated and customized approaches to gain efficiencies
Liaises and serves as subject matter expert (SME) with internal groups and on global projects to help provide customized materials for various client-facing opportunities

Product Marketing Specialist Resume Examples & Samples

Supporti the planning and launch of future MREAL products
Manage and attend MREAL tradeshows and events
Participate in customer demonstrations and support the proof of concept process
Create marketing collateral and sales tools to promote the MREAL solution, including brochures, testimonials, news releases, and web content
Support product planning and market development activities for the growth and management of MREAL business
Support the key vertical marketing efforts as well as marketing of compliance solutions including environmental, accessibility and security solutions
Bachelor's Degree or equivalent experience
3-5 years in product marketing
3 years experience in the Virtual Reality/Augmented Reality/Mixed Reality space is preferred

Product Marketing Specialist Resume Examples & Samples

Identifying, and documenting through Market Requirement Documents, customer business processes and the customer needs within these processes (within both end user and channel partners); creating and facilitating alignment of marketing messages, deliverables and activities that will drive customer and channel acceptance of the use of Canon Enterprise software applications and professional services to deliver solutions to these needs
Coordinating and conducting market launch activities for Canon Enterprise Solutions software, services and solutions including development of launch plan, development of marketing collateral, and tracking and monitoring activities. Must be detail-oriented and deliver on-time performance to meet key product launch objectives
Assisting with the development of product positioning and competitive differentiation in the marketplace through market research and monitoring of marketplace and competitive activities
Supporting the sales organization with product questions, delivering initial new product training, and ongoing communication and support for existing products. Must be able to clearly articulate product strategies and value propositions to internal sales, dealers, and customers
Preparing and delivering content and demonstrations for key customer, dealer, analyst and executive presentations
Interacting directly with internal and external resources to identify new marketing opportunities. Working on the planning and implementation of projects that support the marketing function
Responsibilities will also include, to some extent: managing 3rd party development partners; coordinating trade show activities; monitoring and improving website content; compiling and delivering sales metrics; participating in development and execution of social media marketing; tracking of marketing campaigns to evaluate results; and providing recommendations for future products and marketing / sales collateral
Must have an interest and passion in technology and how it can be applied to improve business process; particularly document management and information management technology
Market Requirements gathering and documentation /Product launch / collateral material development experience preferred. B-to-B experiences a plus
Must understand the Sales Experience and have good understanding of the B2B face to face sales process
Marketing experience of Document Management, Content Management or Information Management (DMC, ECM or IM) solutions and experience with ECM/DMS and ISV/VAR sales channels is highly desired and a significant advantage
Position requires 5-10% travel

Product & Marketing Specialist Resume Examples & Samples

2-3 years of soft lines and visual merchandising experience preferred
Ability to maneuver around sales floor, stock room, work with and around cleaning chemicals, and lift/carry up to 50 lbs
Ability to work a flexible schedule (including travel) to meet the needs of the business, including evenings, overnight and weekend shifts

Product Marketing Specialist Resume Examples & Samples

Responsible for the assigned model(s) – cradle to grave. All lifecycle planning actions - from advanced planning (full model changes) to launch of each model year
Lead & ensure implementation of "buildable" product configurations during the planning phase of each new vehicle. Ensure the final consistency & correctness of the product specifications prior to the launch phase of the vehicle
Ensure product & competitive positioning/pricing for the defined models are in alignment with Volkswagen Sales Administration, Sales Operations, Market Development, Service & Quality, Customer Service, After Sales, and VCI (Volkswagen Credit) for the Volkswagen Brand in the U.S
Responsible for developing, implementing & coordinating strategic launch plans, ensuring the effective launch of new vehicle platforms, vehicle facelifts, model year change-over & action models for a select portfolio of vehicles within the Volkswagen line-up for North America (U.S. & Canada)
Responsible for leading the launch of the model each year
Responsible for developing, implementing & coordinating strategic lifecycle measures, ensuring attainment of sales objectives for assigned models
Manage the assigned product within all Wolfsburg departments to make sure aligned and represented correctly and approve as needed in Wolfsburg organization
Provide input for the product, price, & volume assumptions for assigned model(s)
Refine product specifications for approved models. Drive integration of U.S. customer requirements into product specifications & development
Ensure consumer and industry research results are incorporated into model planning & strategies
Provide input into the U.S. Design Guide with respect to product market requirements
Coordinate, monitor, & develop VWoA input for VW AG PSK and other product development milestones & evaluations
Participate in group & key strategic committees & meetings both in NAR & Germany, including: Product Forum, Regional & National Dealer Meetings, Regional & National Field Meetings, National & Regional Dealer Council meetings, Color Commission, support of development milestones for executive team as needed throughout the year
Provide input into Planning Round process for the assigned model(s)
Manage KOPP & manage/lead initial set-up of MBV or the internal product information & communication services for defined vehicles
Communicate internal positioning & strategy, content, pricing, & feature benefits of assigned model(s)
Throughout the constant change of a product’s Market Introduction launch process & lifecycle, provide strong leadership & set direction for a myriad of Volkswagen operational teams including but not limited to: Finance, Sales Operations, Marketing Communications, Press Relations, Product Strategy teammates, Digital Marketing, Volkswagen Credit (VCI), Service & Quality, Logistics, Distribution, Academy, Parts & Accessories, Vehicle Emissions & Safety Certification, Owner Care & After Sales
Together with model specific launch team, develop launch strategies, lead, monitor & implement (project lead) operational product launch plans for each upcoming vehicle launch within the model portfolio. Drive proactive planning & problem solving to balance individual launch scope with all other model launch requirements placed on the entire Volkswagen organization
Lead and manage the communication of detailed launch-related information to the cross-functional launch team & the greater Volkswagen organization
Prepare, present, monitor & coordinate multi-million dollar launch budgets for each model in the portfolio
Determine launch volume & timing while considering production constraints. Partner with launch team & factories to configure launch volume, including the determination of trim levels, features, options, color & trim. Act as a liaison between factory, VW AG & operational launch team(s)
Determine, implement, & communicate model year change points, including sales configurations, throughout lifecycle of the vehicle
Determine build-out strategies for each model year & end of the model’s lifecycle
Manage internal & dealer communications – for launch, change points, technical specs, etc
6-9 years of professional experience in automotive or related industry for product planning / product management
Prior professional automotive-related experience involved with product planning; product/brand management; product development
Product Planning or field-related product management experience desirable
Project Management systems experience desirable
Technical automotive knowledge a plus
Knowledge of automotive industry: competitive environment, industry trends & structure, retail operations, financial structure of products & feature content
Seasoned communicator experienced in the diverse cultures of a global company including; factories, corporate, field, & dealerships/distribution channels
Demonstrated capabilities in writing & presentation skills
Proficient in Microsoft applications; Great communications with Powerpoint
Focus on product development and/or product planning / product management
German language skills preferred

Product Marketing Specialist Resume Examples & Samples

Bachelor's degree is required or equivalent, preferably concentrating in Marketing or Communications
Must have 2 to 4 years related experience
Knowledge or background in startup projects is a plus
Strong analytical and problem solving skills are required
Must possess strong written and oral communication skills and have strong interpersonal skills
Must be able to work effectively in a fast-paced environment

Product & Marketing Specialist Resume Examples & Samples

Actively assist in implementing marketing plans and product launches
Assist the Global Product Management team in the management of products for EMEA
Work with functional departments in order to ensure all needs of these departments are being met
Supporting downstream activities for the European market
Follow developments and advances in medical technologies through relevant journals, articles and congresses
Carry out specific market and competitor analysis as required
Post marketing surveillance
Inventory management
Capital Equipment Support
Education or qualification in business studies, marketing or related field is desirable
Medical qualification and/or relevant medical experience advantageous
Ability to develop in-depth product and procedural knowledge of departmental procedures
Good communication and inter-personal skills
Excellent numeric skills
Good working knowledge of Microsoft®
Proven problem-solving skills
High self-motivation
High level of attention to detail

Product Marketing Specialist A Resume Examples & Samples

Defines marketing goals, objectives and programs for A360
Oversees creation and execution of marketing plans for A360 in the AEC & MFG industry. The plan defines the messages to be communicated, target audiences, goals to be achieved, integrate with other Autodesk marketing initiatives and tactical communications programs to be executed. The plan includes timelines, program success metrics, and resources required
Collaborates with other product and industry teams on joint marketing initiatives. Directs and contributes to marketing materials and presentations to promote a common understanding of the A360 vision and plan. These may include internal web pages, white papers, sales kits, presentations, etc
Provides vision, guidance, and relationship building with field marketing and corporate marketing to assure initiation and successful execution of awareness and preference generating activities, such as PR, events, user groups, and product reviews. Works with reseller channel and direct sales teams to assure sales training aligns with A360 industry messages. Builds relationships with and influences analysts and press to positively influence their perspective on A360 for the AEC & MFG industry
Provides marketing support for the A360 to key accounts and partners
Creates market awareness, through thought-leadership activities including articles, whitepapers, speaking engagements, sponsorships and involvement with key 3rd party organizations in the AEC & MFG industry

Product Marketing Specialist Resume Examples & Samples

Manage the Quality Assurance daily effort for all CW digital experiences
Review research and analytics to provide insights to product team roadmap
Project management; seeing projects from inception to completion
Review and aggregate user feedback into actionable insights
Coordinate with internal teams to support app marketing efforts

Product Marketing Specialist Resume Examples & Samples

Responsible for supportive materials, including providing research and insights, drafting presentations, and writing internal and external communications pieces
Provides support in planning, designing, and implementation of strategic business objectives
Participates in business development discussions with Comcast Spotlight leadership and category sales teams by developing and fostering relationships
Internalizes and represents the voice of the customer and seller throughout the prioritized category lifecycle
Collaborates with cross-functional teams to assist in launching new services, features and enhancements to products and solutions
Align closely with the Comcast Spotlight Project Management, Marketing and Research teams
10% travel may be required

Lead Product Marketing Specialist Resume Examples & Samples

Develop an expert understanding of the GE Refinery Process Chemical product line, equipment, and service offerings and be able to identify which GE solution would have a positive impact on the customers operations. Train the field teams on refinery industry applications and educate them about our products and their efficacy
Support the field teams in trouble shooting at customer sites through data analysis to identify trends and calculate the value of our chemical treatment programs; then effectively communicate the findings to the commercial team and/or customer
Guide the commercial team in preparing technical review documents, audit reports, and root-cause analysis. Attend and contribute to technical reviews at the customer location
Participate in technical discussions with the field teams for new opportunities and recommend new commercial applications for existing products. Work with the field teams to develop Best Practices and Standard Operating Procedures (SOP’s) for all existing applications
Perform competitive assessments (market sizing, profitability, technical trends, competitors) to identify key assets or areas for investment and develop and implement strategies that will enable us to profitably increase our share of the market. Built market intelligence data base
Recommend the new products necessary to deliver on our growth strategy and support those recommendations with detailed business plans. Ensure new product developments are delivered to market with detailed product launch plans and sales collateral documentation
Work with the Global Product Application teams to bring the new technology and products to the ASEAN and Korea sub-regions of the APAC region. Utilize the escalation process to resolve customer service delivery issues and opportunities for which resources outside the region need to be brought in
Conduct customer workshops to build brand value and customer awareness and develop case studies and other technical marketing documentation and reference folders for field team
Develop and understanding of the Petrochemical Process and the relevant GE solutions, to be able to assist in this market segment along with the primary segment of Refinery
A minimum of 5 years of experience (10 years preferred) preferably selling and/or marketing complex solutions and/or technical sales in the Petrochemical and Refinery industry
Demonstrate a detailed understanding of the major petrochemical processes
Must have the ability and demonstrated experience to listen and communicate with customers
Strong external focus, with ability to assess customer value of performance, price, operating & maintenance costs, availability and operability
Operate independently and deliver business results while demonstrating leadership through action
Proven analytical skill set and strategic mindset with strong competence in value proposition analysis. Can master statistics and understands how to implement data driven decisions
Experience with full customer life cycle optimization
Strong analytical, project management and organizational skills
Strong command of English language, multilingual particularly in ASEAN/Korean languages (Korean, Thai, Bahasa, etc.) is an advantage

Lead Product Marketing Specialist Resume Examples & Samples

Develop an expert understanding of the GE Petrochemical Process Chemical product line, equipment, and service offerings and be able to identify which GE solution would have a positive impact on the customers operations. Train the field teams on petrochemical industry applications and educate them about our products and their efficacy
Participate in technical discussions with the field team for new opportunities and recommend new commercial applications for existing products. Work with the field team to develop Best Practices and Standard Operating Procedures (SOP’s) for all existing applications
Perform competitive assessments (market sizing, profitability, technical trends, and competitors) to identify key assets or areas for investment and develop and implement strategies that will enable us to profitably increase our share of the market. Build a market intelligence data base
Work with the Global Product Application teams to bring the new technology and products to the ASEAN region. Utilize the escalation process to resolve customer service delivery issues and opportunities for which resources outside the region need to be brought in
Develop and understanding of the Oil Refinery process and the relevant GE solutions, to be able to assist in this market segment along with the primary segment of Petrochemical
Excellent planning, prioritization skills, with the ability to manage several projects concurrently
Strong command of English language, multilingual particularly in ASEAN languages (Thai, Bahasa, etc.) is an advantage

Lead Product Marketing Specialist Resume Examples & Samples

Develop an expert understanding of the GE Upstream Chemical product line, equipment and service offerings and be able to identify which GE solution would have a positive impact on the customers operations. Train the Sales and Service teams on Oil & Gas industry applications and educate them about our products and their efficacy
Attend technical reviews along with commercial team and help the commercial team in preparing technical review documents, audit reports, and root-cause analysis
Work with the Global Product Application teams to bring the new technology and products to the ASEAN sub-region of the APAC region. Utilize the escalation process to resolve customer service delivery issues and opportunities for which resources outside the region need to be brought in
Conduct customer workshops to build brand value and customer awareness and develop case studies and other technical marketing documentation and reference folders for sales and service team
A minimum of 5 years of experience (10 years preferred) preferably selling and/or marketing complex solutions and/or technical sales in the Refinery industry
Proven analytical skill set and strategic mindset with strong competence in value proposition analysis, to implement data driven decisions
Multilingual particularly in ASEAN languages (Thai, Bahasa, etc.)

Product Marketing Specialist Resume Examples & Samples

Assist the Senior Product Manager in the management of key vendor relationships, including maintaining and developing product marketing plans, managing vendor coop/MDF, and representing ADI in marketing related vendor business meetings. Fully manage all second-tier vendor relationships and related marketing initiatives
Work with the Senior Product Manager to implement effective marketing communications that drive category performance, such as promotional flyers, direct mail and email offers, in-store marketing vehicles, tradeshow presence, sales training programs and general product awareness initiatives
Compile promotional offers and manage the production of the ADI Monthly Sale Flyer from end-to-end for related categories
Research competitive product offerings, market pricing and industry technology trends by working cross functionally with Strategic Marketing, Pricing, Sales, Customers and Vendors
Initiate stock balancing requests for IOS (Inactive, Obsolete, and Surplus) products and execute inventory liquidation strategies for related categories
Generate sales reporting, promotional effectiveness, inventory effectiveness, and gross margin reporting for related categories
Administrative duties and ad hoc requests as assigned
BS/BA Degree in Marketing, Business Administration, Management or similar field
Minimum of three (3) years’ work experience in a product management, product marketing, buying, or vendor management role within retail, distribution or similar high transaction environment
Minimum of three (3) years’ work experience with Microsoft Office Products, including Excel, Word, or PowerPoint
Self-starter, organized, flexible, customer focused, strong business sense
Ability to understand decisions impact on other areas of the business
Ability to learn quickly and to communicate about new technologies in a fast paced environment
Excellent analytical skills with the ability to proactively recognize issues/opportunities
(5) years’ experience in a product management, product marketing, buying, or vendor management role
Ability to manage high revenue external vendor relationships end-to-end
Ability to be entrepreneurial and think outside the box

Product Marketing Specialist Resume Examples & Samples

4-6 years experience in a product marketing role
Understanding of Industry business dynamics and value drivers
Demonstrated ability to influence and direct resources across multiple functions ranging from engineering, marketing, quality, sourcing at the same time bringing an integrative thinking with demonstrated business acumen
Understanding of microeconomics and financial concepts and the link them to business strategy
Strong financial and excel modelling skills
High level of written, oral communication and presentation skills
Understanding of industry for the portfolio being managed
Strong strategic thinking/planning skills and experience, with a proven track record of executing high-impact, results-oriented integrated channel marketing programs
Strong influencing and negotiating skills with the ability to motivate and build high performance, cross-functional teams

Product Marketing Specialist Resume Examples & Samples

Assist with the development, implementation and administration of marketing initiatives, incentive programs and sales tools designed to grow the CCM insulation and cover board business. Updating and revising marketing literature to ensure our major points are made and that our technical points are in agreement with the current specifications
Make presentations covering CCM’s insulation and cover board products at contractor oriented events/demonstrations at Distributor locations and Roofing Solutions Conferences
In conjunction with the Insulation Product Manager, coordinate the development of new insulation and cover board products through the NPD process. This role requires close coordination with R&D to manage product development projects and to ensure that timelines are met. As part of this role, the specialist will coordinate the plant and field trials of new products
Handle and process field quality complaints utilizing the SAP and CAPA systems to log quality complaints and then oversee the CAPA process to ensure we are making improvements to our products and quality control systems
Monitor technical documentation (i.e. Specifications and Details, Installation Guide) and work with internal personnel in the generation and updating of these documents
Provide technical, marketing and sales support for CCM field personnel to address issues related to the insulation product line and systems
Provide technical hands-on support and project management for new product concepts experimental technologies with R&D relating to the advancements in insulation and cover board technology

Senior Product Marketing Specialist Resume Examples & Samples

Manage product marketing programs from inception to execution
Develop high-impact sales tools such as product sheets, white papers, web content, videos and business cases to articulate the benefits of our products to both prospects and current clients
Partner with Product Management and Sales to launch new products
Assist with managing industry analyst relations including responses for vendor surveys
Drive go-to-market planning and execution for business solutions in support of awareness, market-share and revenue growth objectives
Work across functions to establish product positioning and messaging
Develop compelling content with storylines for taking products to market
Generate new ideas for thought leadership pieces to help drive lead generation
5 + years’ experience in product marketing, product management, or a related technical role
Ability to manage a marketing program from conception through execution
Experience with Adobe Creative Suite
Proficiency in Microsoft Excel, PowerPoint, and Excel
Experience working with investment technology of financial services a plus

Product Marketing Specialist Resume Examples & Samples

Bachelors degree in technology, engineering or science; MBA preferred
Experience : 8-10 years of Product Marketing/Customer Marketing experience in a B to B company
Industry : Electronic Security/ Fire / Electronics / IT Hardware / Video Conferencing / Imaging & Office Automation
Excellent written, oral, and technical communication skills, including presentation experience to large and diverse audience
Possess strong working knowledge of MS Office (Excel, Word, PowerPoint, etc.)

Product Marketing Specialist Resume Examples & Samples

Product Management – Full ownership of at least ONE major program and THREE minor programs (e.g special edition, color update)
Define meaningful product DIFFERENTIATION and being very strict in what to choose to leave out of a product spec
Develop product plans in a manner that is consumer friendly, market realistic, creative and ultimately compelling (i.e. Value proposition focus)
Knowledge in audio product category - market trend, competition and technology
Basic P&L skills. Can develop an ROI business case together with senior GPLM. Good judgment skills in determining the balance of what we specify with what we get in financial return
Connect well with regional commercial colleagues. Be responsive to their needs and provide information to them that is immediately useful
Connect well with Program management and engineering teams making sure that the required product concept gets turned into actual detailed product requirement document
Consumer insight and market Intelligence
Consolidate consumer intelligence data, consumer trends, retail intelligence data, and competitive landscape
Deep understanding of category performance from regional level by category down to product level performance tracking through the analysis of internal company data and external tracking such as NPD and GFK
Support the development of a clear game plan for the new product space through competitor analysis, market data analysis (Quartile, ASP, category size) and trend tracking
Support GPLM team in all marketing activities relating to product development and launch of NPI, including creation and management of product and customer presentations
Work with the GPLM team to drive and manage product sample and launch pack communication with the key regional stakeholders
Support the organization and hosting of customers visiting the global SBU headquarters in Shenzhen, including presentation materials, logistics and capturing key actions based on customer’s feedback
Coordinate sample distribution to sales & marketing regions along with launch pack
Award Submission and Communication
Drive and manage product submission to the key design and product award committees, including Red Star, Red Dot, IF, CES and EISA and ensure clear communication of status and winners to the organization
Product management experience in consumer electronic industry
Good understanding of the wireless audio industry
Innovator…..Driver of meaningful differentiation
Good level of technical knowledge (especially in wireless audio and mobile phone technologies)

Global Product Marketing Specialist Resume Examples & Samples

2+ years internet, e-commerce experience, preferably in an international or global capacity
1+ years of product marketing experience
Multiple languages required: English and another European language, German or Spanishpreferred
Good understanding and experience of successful delivery of go-to-market activities
Experience partnering with Sales and Customer Support teams to become a customer expert and advocate
Ability and track record of working in close partnership and developing strong relationships with product management and marketing teams
Understanding and experience of merchandising product features leading to quick adoption and lasting usage
Experience in increasing product market share through well-executed marketing
Track record of successfully working in a global, matrix organization

Product Marketing Specialist Resume Examples & Samples

Customer Understanding
Develop user profiles and usage scenarios for the assigned products
Understand and articulate end customer's needs, uses and key requirements
Articulate portfolio / segment variance in buying criteria, decision making process and typical path to purchase
Educated to degree level, in Business and/or Marketing (MBA preferred)
Overall 3-7 years of product marketing experience is required, preferred experience in technology product marketing as this role requires you to develop a deep understanding of the products, key audiences, segmentation and customer needs
Strong communication and presentation skills as well as sound influencing skills
Demonstrable ability to manage multiple projects concurrently, managing to tight deadlines and communicating impact and results of programs
Demonstrated team player

Product Marketing Specialist Resume Examples & Samples

Develop product positioning and messaging that differentiates your products in the market
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools, including various collateral items that support the selling process of the products
Manage various outreach and advertising campaigns by providing messaging, positioning and collateral

Product Marketing Specialist Resume Examples & Samples

Implements the local go-to market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy
Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed
Executes annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market
Coordinates market analysis with Sales/FES team members and defines appropriate forecasts and plans. Evaluates and shares customer research,market conditions and competitor data
Oversees sales execution for assigned products by providing relevant materials and guidance to Sales/FES team(s)
Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Sales person. Facilitates know-how sharing and cross-collaboration

Product Marketing Specialist Resume Examples & Samples

Sell products focusing on volume and profitability targets
Establish and maintain effective customer relationships
Support and provide advise for designers about different electrotechnical solutions
Prepare and develop business plans together with a sales team
Ensure effective marketing activities by analyzing markets and customers data
Identify and drive the development of new market opportunities

Product Marketing Specialist Resume Examples & Samples

Implements the strategy and action plans to grow and develop new business
Creates and implements business plans to meet the goals for the business
Creates value propositions for the segment and supports the local sales organization through training and marketing support
Support the development and specifications for new products required to meet changing market needs, through interaction with sales, marketing, product management and R&D
Support technical and product application needs of the local sales organization
Provide technical representation at national regional and local trade shows
Provide technical interface with engineering and manufacturing to support customer resolution of issues
Develop and maintain technical tools to support the sale of the associated product lines
Be the technical liaison between product management and customers for technical and/or quality issues
Builds and maintains strong relationships, both internal and external
Works with the local sales organization to help identify and capture new business
Identifies and implements pricing strategies to maintain profitability and meet the set objectives of the business unit
Bachelor’s degree in Electrical or Mechanical Engineering OR Associate’s Degree and 10 years of experience in sales or business development related activities, or marketing, OR
Bachelor’s Degree in Engineering and 10 years of business development and/or marketing related experience
Strong technical background in electrical products

Product Marketing Specialist Resume Examples & Samples

Develop global strategic product plans to drive the development of new products and ensure that new product initiatives deliver added value
Lead product and program development activities on a tactical level. High focus on managing the contributing counterparts towards delivering the project on time and on-budget
Develop project planning schedules and manage team to meet plan
Analyze and communicate sales trends and opportunities
Work closely with regional product management teams, marketing operations team, and offering development team
1 – 5 years of experience as a Product Marketing Specialist, with equivalent combination of education and work experience
Strong knowledge of product development
Proven ability to deliver and successful track record of working in a high-paced environment required
Experience working with fiber channel switches and directors as well as options with these is desired
Experience in marketing brand management
Ability to excel and lead in a cross functional team environment
Excellent computer skills, MS Office programs ( Excel , Project , Outlook )
Excellent written and oral communication skills (strong presentation skills desired)
Must be able to plan and prioritize work to achieve goals in a dynamic environment
Sound knowledge and experience in the field of consumer marketing

Data Warehousing Product Marketing Specialist Resume Examples & Samples

Define positioning & messaging: Develop positioning & messaging documents by customer segments that identify white-space opportunities, demonstrate the business value of the SAP data warehousing portfolio, and differentiate the platform from its competitors
Develop product marketing assets: As a subject matter expert collaborating with product management, solution management, and ecosystem, develop core content for key capabilities, including customer facing presentations, white papers, solution briefs, product videos, high-level demos, Web content, and so on
Generate awareness: Drive interaction with press and social media stakeholders to drive greater awareness via public relations, blogs, communities (e.g. LinkedIn), Slideshare, YouTube, Twitter, etc
Influence analysts: Keep abreast of industry trends, lead response to Garter Magic Quadrant and Forrest Wave reviews, develop technical and business presentations for analysts and participate in analyst briefings to influence analysts and obtain leadership status
Enable sales: Working with go-to-market and partner teams, develop sales enablement materials, such as product presentations, what’s new FAQs, battle-cards, objection handling, tele-sales guides, etc. Identify and promote unique use cases that demonstrate how technology innovation leads to business value
Technology marketing experience in one or more areas desired (data warehousing, data management, information management, and enterprise architecture)
Proven track record of delivering successful marketing programs to technical audience
Self-motivated with the ability to anticipate problems and offer alternate solutions
Excellent communication and presentation skills, both written and spoken
Bachelor’s Degree (Advanced Degree preferred)

Product Marketing Specialist Resume Examples & Samples

Handle day-to-day product/customer support tasks, including new item creation and pricing feedback
Maintain product database and ensure that information is input in a timely and accurate manner
Become knowledgeable and stay up-to-date with product requirements, including industry rules and regulations
Collaborate with product management and engineering teams in providing technical feedback to technical support team
Review and proofread catalog pages for accuracy and work with marketing communications department to ensure accurate and updated information is reflected in the catalog
Prepare and provide Ad-hoc reporting and analysis metrics for product management
Assist in various aspects of new product launches, with increasing responsibility
Bachelor’s degree in Business or Marketing from an accredited college or university
Proficient in use of Microsoft Office applications
Able to be flexible and work in cross-functional environment
Highly driven and self-motivated
Basic project management proficiency
Exposure to Oracle or similar ERP system
Knowledgeable in Product Management
Working knowledge of simple computer programming and/or macros

Product Marketing Specialist Resume Examples & Samples

Product Argumentation - in conjunction with the Product Line Manager develop argumentation material such as, features, benefits and value propositions for all available products, services and solutions and the same for future products in the product launch process
Product Marketing Strategy - define the product marketing strategy for assigned products within the Product Area covering the 4P’s for each product that reflects key product safety and performance to differentiate Sandvik products and justify premium positioning linked to the defined value proposition
Product Marketing Documentation - product marketing documents and content uploaded into systems
Product Training Material - provide information needed for product launches working in coordination with the branding and promotion teams
Market, Product Performance and Competitor Analysis - collect this information from the Product Line Manager and used in the product launch process
Sandvik Legal Guidelines and IP - develop and manage process for all product reference on brand applications to meet Sandvik legal guidelines and intellectual property rights to ensure quality and consistency of message with regards to brand values, visual information and product reference
Trademarks and Packaging - set procedure for ensuring trade mark compliance is met on all product descriptions including packaging. Reviewing the 'marking' of products & labeling/packaging within the bounds of our rules/restrictions and provide a gap analysis
Product Branding Identity and Product Naming Compliance - ensure all products within the Product Area follow the product branding and product naming directives

Product Marketing Specialist Resume Examples & Samples

Management of the Warranty and Scrap Process
Analyze OEM and Aftermarket customers' and competitors' strategies and determine implications for Honeywell's ability to differentiate in the market
Performs segmentation analysis and develops the strategy that fits our competencies
Support other strategy marketing or business development activities
Management of programs – coordination, work plan development, and execution including internal & external resources
Development of clear analysis summaries and recommendations for executive level presentations
Presentation of project analysis and strategies
Bachelor's degree in Business, Science, Engineering or related discipline
Minimum of 2 years of directly related experience
Good written and verbal communications skills in English and in Spanish
Experience in Marketing Analysis, Business Development, Sales, Business Execution or other relevant business areas
Entrepreneurial thinking/attitude, with project manager skill sets
Ability to travel domestically and internationally 10% of time
Pursuing a MBA, preferred
Strong program management skills
Experience in the aviation industry
Overall experience with aerospace products (mechanical and electronics) RMU and aftermarket services
Results focused with successful record of accomplishments through skilled use of influence, persuasion, negotiation, and problem resolution

Product Marketing Specialist Resume Examples & Samples

Bachelor’s degree or equivalent required, preferably in marketing, advertising, communications, or related field
Three years progressive work experience in a marketing related field; preferably within the financial services industry and/or global organization
Knowledge of (or ability to obtain) the financial services market and products is required
Strong abilities in the areas of problem solving, project management, relationship building, data analysis, decision making, and communication, verbal and written, required
Must be detail oriented and have excellent planning and time management skills
Must be a self-starter and be able to work with people at all levels
Must be able to manage expectations, attend to details, handle multiple projects, and prioritize effectively
Must be comfortable providing consultation and direction to individuals at varying levels within the organization
Must display a high level of professionalism

Product Marketing Specialist Resume Examples & Samples

Work in conjunction with the dealer training and sales support groups in development of training materials and modules that will assist the field sales group in attaining sales and market share goals
Assist the field sales group to implement Fuse Connected Services (FCS), and work with the dealer and field sales staff to train and promote the benefits of solution selling
Work closely with the regional personnel to achieve sales growth and market share target utilizing Fuse Technology Solutions
Work in conjunction with the field sales group to provide dealers with a high level of product knowledge to compliment technology sales to ensure dealers are capable of providing a high level of customer satisfaction and thereby achieving sales growth of AGCO products
Coordinate relationships with parts, service, product reliability and other AGCO departments as they relate to the sales growth of Fuse Technologies Products and Fuse Connected Services
Responsible for promoting and planning for the sale of factory installed Fuse technologies and for achieving Fuse adoption rates
Responsible for promoting and planning for the sale of After Market Fuse technology products and for achieving sales goals
A minimum of 3 years of experience supporting and/or selling precision agricultural technology with a Bachelor’s degree in Agriculture or Engineering related degree; without a Bachelor’s degree, 5-10+ years experience
A minimum of 2 years of project management experience
A minimum of 2 years of experience in sales and marketing planning experience for technology products
A minimum of 2 years of experience using Microsoft Office to create presentations with Power Point, record field data with Excel and Word, and effectively communicate through electronic correspondence with Outlook
A minimum 1 year of experience using AGCO’s precision farming technology

Senior Product Marketing Specialist Resume Examples & Samples

Day to day product management (Bookings, Gross Profit, Sessions, CTR, Average Selling Price, Buyers Acq)
Be an integral part of the Global Product Marketing team within the Consumer segment, contributing to alignment with the North American and European channel teams
Managing the North America perspectives of the holiday season, the largest quarter for the business/segment
Supporting related projects and NPIs (products launches and quality projects)
Working with the Product Analyst on portfolio forecasting as well as managing forecasting of specific products directly
Closely working with MCP to guarantee information flows on peak season to secure capacity
Performing directed analysis, identifying areas of opportunity, defining and implementing test plans, making recommendations to drive product strategy

Product Marketing Specialist Resume Examples & Samples

Completes the go-to-market plans for our VAS solutions in North America
Develops and communicates clear, concise, and creative briefs and objectives to internal marketing teams and external agencies
Develops product positioning and messaging that differentiates our VAS solutions in our priority markets, as well as continually tests and refines messaging to help drive sales and revenue commitments
Enables sales and customer care teams with world-class tools and messaging to contribute to the product content and messaging on our website and works closely with the digital marketing team
Communicates the value proposition of our VAS solution suite to the sales teams and develops the necessary sales collateral and tools needed to support the selling process
Works with Product Manager and colleagues to understand their goals so that marketing efforts help Elavon meet revenue and customer satisfaction goals; and
Works with internal teams and external agencies to identify marketing asset needs and creates content
Four-plus years of experience in marketing or related activities
Marketing internship experience beneficial
Excellent verbal, presentation, and interpersonal skills
Self-starter able to learn new concepts quickly and contribute to go-to-market activities
Able to successfully complete projects independently and collaborate with cross-functional teams to achieve organizational goals

Product Marketing Specialist Resume Examples & Samples

Main Tasks/ Responsibilities / Authorities
Role works in conjunction with Regional Sales Support (RSS) teams to develop sales literature, sales information, and all product brochures to ensure communication pieces are ready for the North American market
Role manages the development, execution, and maintenance of communication programs designed to support the promotional efforts of our customers (sales teams, dealers, end users) with first-class literature and programs
Role interacts with a variety of internal personnel at all levels of the organizations, in addition to selected agencies and suppliers. Advises internal customers on the overall impact of different communication approaches on their project objectives
Role plans and prioritizes all assigned projects, adheres to business objectives, utilizes department tools and resources effectively and efficiently, seeks input from others to ensure compliance with corporate brand guidelines, and manages deadlines and project budgets
Helps produce clear, interesting, and accurate text for both promotional and informational use
Ensure a consistent Volvo voice for all marketing communications collateral (brand ambassador)
Influence development of Volvo CE marketing plans
Influence media ROI, share of voice analysis, metrics and results communication processes
Helps organize, attend, and/or administer Volvo CE marketing events (trade shows, etc.)
Leverage Volvo resources to fulfill marketing content and image requests from industry stakeholders
Represent Volvo CE NA on internal and external industry communications committees as applicable
Identifies and leverages promotional opportunities across Volvo Group NA
Key Skills
Strong communication skills, including inter-personal, writing and speaking
Strong typing skills
Able to manage multiple concurrent projects to deadline
Able to manage budget and indirect suppliers
Business and marketing acumen
Print and electronic marketing proficiency
Collaborative and results driven style
Personal, team and company goal achievement focus
Able respond and support business change
Advanced Microsoft Office, online and emerging communications abilities
Adobe skills, InDesign & Photoshop
Represents Volvo Values and Vision
Ability to work under pressure to achieve important deadlines and commitments
Able to work in a cross-cultural, functional and business team environment
Able to progress in a fast paced, continuous change environment
Manage high interaction with both internal and external stakeholders, local and remote
Ensure collaboration with internal and external colleagues, industry and media partners
Flexible to travel as needed to execute responsibilities (up to approximately 20%)

Product Marketing Specialist Resume Examples & Samples

Master’s degree in Business Administration or Marketing or equivalent work experience
3+ years of related experience in a (software/product) marketing position
Desire and ability to work in a cross-functional team with diverse subject matter expertise
Capability of presenting highly technical information in a clear and understandable manner
B2B experience
Understanding of the communications and printing industry

Product Marketing Specialist Major & National Segment Resume Examples & Samples

Day to day product management from product planning to sales enablement of the product portfolio to facilitate awareness of the product attribute
Execution of product marketing campaigns, programs, and research initiatives
Work with cross-functional teams to manage and execute the product marketing plan and monitor the progress to ensure product marketing activities are delivered as planne
Support product planning and development of new offerings and enhancements to drive business benefit
Bachelor Degree or Diploma in Business with a Marketing major preferred
Demonstrated project management experience to lead and manage several projects simultaneously and within deadline
Demonstrated ability to coordinate cross functional teams both internally and externally

Product Marketing Specialist Resume Examples & Samples

Bachelor's degree in marketing, engineering or technology is required. Advanced degree a plus
Five years in either product marketing, product management or product planning
Assist in maintaining and enhancing the IaaS solution website
Strong IT skills, experience with Microsoft Office, ability to develop professional documents and presentations as necessary
Experience in delivering SaaS market solutions, portal systems and cloud applications
Strong communication skills in all forms including written, oral, email, telephone, and presentation
Experience in industrial inspection, data analytics or monitoring management software
Technical background in video security, data base systems, API restful services, IoT, as well as capability to keep up new technology and trends
Hands on, collaborative and resourceful leader who will be comfortable navigating a large organization with broadly dispersed resources
Able to build rapport at all levels within Newco and GE and externally; able to work successfully in a large, highly-matrixed organization
Self directed, creative, driven, organized, and able to manage multiple projects simultaneously with appropriate sense of urgency
Able to quickly assimilate knowledge about new industry sectors and technologies
Strong drive and high energy; action and results oriented
Quick-minded; deep intellectual horsepower; professional and engaging demeanor; strong verbal and written skills
Direct, open and honest personality with the highest personal and professional integrity

Product Marketing Specialist Resume Examples & Samples

Share and evangelize the Solium and Shareworks story throughout our organization and into the market
Develop market segmentation and positioning that differentiates us from competitors
Lead the product launch process across cross-functional teams
Together with the product team, educate both internal and external stakeholders about our product features and their benefits
Understand the product roadmap – make the call on what’s a big deal
Define the go-to-market elements for everything product-related
Oversee and create digital assets for various stages of the funnel
Provide guidance on segmentation and product positioning for core and regional campaigns and conferences
Understand the buyer journey and optimize product feature adoption and up-sell opportunities
Together with the product team, help conduct market analysis, opportunity identification and sizing, strategy and definition of market requirements

Product Marketing Specialist Resume Examples & Samples

Manage Autodesk product launches, including creation of sales and marketing launch assets
Help build the go-to-market plan for Autodesk in manufacturing
Constantly test and learn what marketing messages, content, and media work best for your target audience
Coordinate products day-to-day and launch marketing activities with the Industry and Field marketing teams and support their mission to drive growth
You’re a storyteller. You can be an advocate and spokesperson for Autodesk in the manufacturing industry. You are comfortable, confident, and persuasive with customers and press
You’re a marketing guru. You understand how to find your prospects and customers, the best channels to reach them, what to say to them when you make contact, and how to say it. Your goal is to be so interesting and relevant that their engagement comes naturally
You’re not afraid to take chances. You like to test new ideas and use real-world data to validate your successes and failures. If it doesn’t work, oh well! You still learned something
You l-o-v-e the manufacturing industry. You have immersed yourself in the world of manufacturing for most of your career or through personal interest. You know lots of people in the industry and you relate easily to them. Therefore, your customer is at the centre of all your marketing plans and programs
You’re a team player. You like the vibe of working with people who are passionate about our products and customers. And you know that strong working relationships are critical to your success

Product Marketing Specialist Resume Examples & Samples

Integrate inputs to develop distinctive product plans with outstanding financial outcomes; competency in project management, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing]
Work with product managers on new product additions; product life-cycle management including sku rationalization and recommendations; develop and manage product roadmaps linked to segment, customer needs and willingness to pay; product positioning linked to distinctive understanding of competitive offerings and value; and working with channel manager on product value pricing
Work with Product and channel teams to Design VOC; understand segmentation; understand value elements critical to customers; calculate value equations; target value propositions to customer segments
Understand and manage product life cycles, profitability, demand planning , new product/services development ideation and process management, and competitive offerings
Establish/maintain a project management framework in line with strategic objectives; Direct and control the delivery of programs and projects
Effectively work with the product marketing teams to ensure sales teams have the appropriate resources to support new opportunities in the retail channel
Support day-to-day marketing administration needs of the retail sales channel including product set-up’s and marketing content & development
Act as a liaison between retail sales team and internal product marketing, marketing communications, and engineering organization
A minimum of 2 years of experience in product or channel marketing
A minimum of 2 years of experience of marketing products to consumers through retailers such as Home Depot, Lowe’s, Amazon, Costco and Best Buy
Ability to understand technical concepts and products and effectively communicate their benefits with channel partners and end users
Results-oriented, self-starter, and have the ability to successfully prioritize and execute many detailed tasks at any given time
Experience with a Consumer Package Goods manufacturing company

Product Marketing Specialist, K Resume Examples & Samples

Content Development (85%): Developing new and effective market-facing and internal content to drive awareness and adoption of Blackboard’s solutions. The Product Marketing Specialist will work closely with Product Managers and Product Sales to analyze the market and determine what product marking campaigns to run and what content to use. The Product Marketing Specialist will draft content including white papers, webinar presentations, product print collateral, sales and product presentations, video scripts, blog posts and other website copy, and tweets. The Product Marketing Specialist will routinely interact with clients, prospects, sales and solution engineering teams and will manage vendors from time to time
Direct Mail Campaigns (10%): Researching and updating missing contact data for prospect mailing lists; coordinate campaign execution by ordering materials, tracking shipments, and coordinating with product marketing team
Inventory Tracking (5%): Maintaining adequate marketing asset and promotional item inventory to ensure sales reps have the collateral and materials they need in order to execute sales strategies. Coordinating with vendors to fulfill various material needs. Working with the product and corporate event teams to ensure sufficient stock of event-related marketing materials
2+ years of marketing experience in the education and/or technology industry. Experience must include data tracking/analysis experience
Bachelor’s degree in a business, writing, or education-related discipline
Strong writing skills are critical for this position. Specifically, a proven ability to communicate product value and differentiation in a competitive marketplace is mandatory
Ability to work in a dynamic, entrepreneurial organization, in both a team and independent environment
Collaborative. Proven ability to work cross functionally and informally to achieve overall business objective
Experience in K-12 market
Familiarity with software technology business

Product Marketing Specialist Resume Examples & Samples

To collect and consolidate global feedback in order to create global product specifications and e-tools
To convert feedback into marketing specifications as input for road mapping
To develop product documentation like user manuals, catalogs, newsletters and application guides
To develop user interface specifications and rules for software configurators in support of new product/feature releases and to test implementation for correctness and integrity
To conduct competitive analysis by research and teardowns
Conduct Voice of the Customer interviews
Review Quotations and perform cost integrity checks
Maintain and evolve SharePoint sites for online collaboration
Conduct product training and assist in the organization of training and other customer events
Provide/Organize technical support and act as point of contact
Engineering degree or comparable technical experience combined with supplemental marketing education or experience
3+ years of experience
Good understanding of IEC LV Assemblies and related product standards
Experience with software, user interface and database design
Expert in MS-EXCEL
Requires cultural sensitivity in the ability to communicate effectively in the region of responsibility
Marketing professional with strong affinity to technology

ad Product Marketing Specialist Resume Examples & Samples

Own GRC all contracts price renewal process, analyze margin and lead pricing review
Set up detailed price increase target according to GRC price OP and drive sales team to get price through regularly review meeting
Conduct and lead market price study, set up and maintain market price database, providing reference to commercial leaders
Support business leader to design and finalize distributor and key accounts special price strategy through completed data analysis
Quarterly analyze business erosion and expansion
Lead Direct Material Productivity project to save material cost, closely work with several function teams, develop ideas and ensure completion
Work with commercial team and function team to conduct margin improvement projects, realize operation margin expansions
Be responsible for price tools admin, own tools education
Bachelor’s degree from an accredited university or college (or a high school diploma/GED with at least 4 years of experience in a pricing role)
At least 3 additional years of experience in Pricing
At least 3 years of experience in operations of ITO or OTR
Bachelor’s degree in Finance, Engineering or related technical degree
Additional experience leading and influencing cross-functional teams is preferred
Working knowledge of SAP system
Ability to clearly define and scope out a problem
Strong change management skills including facilitation and influencing at all levels of the organization
Strong strategic business perspective and systems thinking capability
Six Sigma training is preferred
Ability to balance multiple tasks and priorities

Intern, Product Marketing Specialist Resume Examples & Samples

Write, manage and publish blog posts
Develop and execute social media plans and campaigns
Monitor and engage with social media channels (Facebook and Twitter)
Create, edit, and publish videos to digital properties
Manage the lifecycle for digital media and digital properties
Written and verbal communication skills
Working understanding of social media and social media marketing
Multi-media, video production, and video editing skills an asset
Requires candidates to currently be enrolled in an undergraduate or Masters program

Product Marketing Specialist Resume Examples & Samples

Promote Intel PSG’s SoC FPGAs Embedded Development Suite
Execute marketing campaigns in cooperation with corporate marketing
Define product launches and marketing campaigns
Manage and promote development tools partnerships
Define the marketing mix and product messaging for embedded software tools supporting SoC FPGAs
Educate and support the sales channels on how to leverage development tools for SoC FPGA sales
Participate in industry events to drive awareness of tools solutions for Intel PSG’s SoC FPGAs
This position may require periods of travel, including to international locations
BS in Electrical Engineering, Computer Science, Software Engineering, or Computer Engineering
3 years of experience in a software development role
2 years of experience in product marketing, sales, or customer facing role
1 year of experience in technical writing or technical collateral creation
MBA or Business degree
2 years of experience in promotion, go-to-market, and product launch
2 years of in embedded software development
2 years of experience in C/C++
2 years of experience in Linux, GNU tools, and Open Source
2 years of experience in Eclipse or related IDE tools
2 years of experience in FPGA development

Product Marketing Specialist, Euc-airwatch Resume Examples & Samples

Bachelors or Masters degree in Business or Marketing or equivalent
BA/BS/minor in Computer Sciences or Information Technology preferred
Proven analytical skills and strategic thinking
Ability to undestand information technology products and features and translate into business benefits
Previous experience interacting and presenting to C-level executives
Willingness to travel, as job requires (estimated 5-10%)
76397BR

Product Marketing Specialist Resume Examples & Samples

Utilizes Gold Standard marketing practices and skills to contribute in the development and execution of the marketing plan for a global product (portfolio management, marketing strategy, value proposition, positioning etc.) Responsibilities include VOC gathering, Marketing Blueprint development and collaboration, competitive analysis, segmentation, targeting and positioning to align messaging, tactics, commercial channel tools and execution for success
Using a variety of inputs, e.g. market research, clinical and industry trend analysis, and market share, assists in the development of the global product/portfolio strategy for a product segment/category/portfolio. Helps develop and test new product ideas in partnership with Product Management & Engineering
Key contributor to the global product/portfolio roadmap and operating plan definition with the goal of achieving growth and market share objectives. Collaborates with Product leaders, regional sales and marketing to develop the orders forecast for the product segment and the segment marketing budget
Collaborates with Marketing Communications and PR to execute global communication plans and contributes to the development of communication “assets” (collateral, images, and training tools/courses) that can be used in the execution of regional communication plans
Drives the development of the Commercial Launch and Sales Readiness Strategies and Plans for introduction of NPIs. Works with regional and field marketers to coordinate region specific launch activities, to be executed by regional teams
Leads operating rhythm with the segment product management team to ensure execution of marketing plans (collecting VOC – research, advisory boards, concept testing; communication and promotional plans – events; regional show site development), development of regional Key Opinion Leader relationships and dissemination of best practices and customer success globally
5+ years experiences in marketing, product marketing or related field
Must be willing to submit to a background investigation, including for example, verification of your past employment, criminal history, and educational background
8+ years experiences in marketing, product marketing or related field
Team oriented – ability to work well with diverse, global and cross-functional teams

Regional Product Marketing Specialist Resume Examples & Samples

Partner with New Product Introduction (NPI) Product Marketing Managers and sales team to conduct VOCs/OVOCs (Voice of the Customer) and provide input into the strategic product roadmaps, representing the needs of the region
Leadership in coordination with sales team to drive the sales of all products, with special focus on new product launches
Bachelors degree, or in lieu of a degree, a minimum of 10 years of sales and/or marketing experience
A minimum of 5 years of sales and/or marketing experience
Five years of AIDC or consumer electronics (fast paced B2B) industry experience

Product Marketing Specialist Resume Examples & Samples

University Degree, in analytical (economics, math, engineering) or technical discipline preferred
English verbal & writing proficiency
Previous price management experience
Minimum 4-6 years experience in previous product marketing role
Proficiency using SAP

Product Marketing Specialist m/w Resume Examples & Samples

Introduction of new products (product innovation)
Collaborations with external partners
Support the Honeywell Product Management team in the new product introduction process
Support the sourcing group and assessment of the supply chain
Manage the product life cycles for the analytical product portfolio
Definition of pack sizes and prices
Definition of product design and specifications
Support Technical Service
Analysis of the relevant market and condense information
Collection of competitor information
Trend analyses
Arrange promotion campaigns together with the MarCom coordinator
Preparation of the content
Selection of suitable promotion tools together with the MarCom group
Reporting of the assigned product group
Communicate product marketing and innovation activities through the Customer Segment Team to distributors and end customers
University degree, scientific, Chemistry or Biochemistry with focus on Analytical Chemistry or Chromatography preferred, or equivalent
Laboratory or Marketing experience preferred
Capacity of balanced judgment
Ability to work in teams
Excellent quantitative and data handling skills
Fluent German preferred, other languages are a plus

Product Marketing Specialist Resume Examples & Samples

Conduct competitive product analysis and market research and monitors competitive activity for assigned categories
Recommend marketing program and/or enhancements as a result of customer and/or sales force feedback
Maintain departmental Marketing calendar for assigned categories, detailing all current and future promotions and working with departmental leadership to prioritize high ROI promotions for Sales execution in the Weekly Performance Review
On board all new Vendors for assigned categories by reviewing the ADI Compliance Guide, VIP Site functionality, POS Report, Vendor Scorecard, and ADI Marketing Opportunities
Compile and distribute monthly Communications to the Vendor community related to ADI Marketing, Sales and Inventory Management initiatives
Acts as the primary point of contact for assigned categories related to Vendor POS and Contact Database, Vendor Scorecard, EDP, Kickoff and Vendor Symposium Event, Customer Events, Mock Store, and other related ADI Vendor Programs
Bachelor’s Degree in Marketing, Business Administration, Management or similar field
Minimum of (2) years work experience in a marketing or buying role
Minimum of three (3) years work experience with Microsoft Office Products, including Excel, Word, or PowerPoint
Self-starter, organized, flexible, customer focused, and a strong business sense
Ability to learn quickly in a fast paced environment
Strong analytical skills with the ability to proactively recognize issues/opportunities

Product Marketing Specialist Resume Examples & Samples

Communicate the value of the offering in customer centric terms with the support of Customer Marketing to cause customer to choose Honeywell offerings based on value delivered
Provide link between technology/product lines and customers. Lead value added product, customization and configuration support. Collaborate with Engineering team for support
Communicate with sales team on product & competitive tactics
Ability to manage End to End product portfolio management activities
Support SIOP, Quality, Deliver, Operations to manage actions related to product line strategies
Bachelor’s Degree in related technical or business field
4 years of marketing/engineering experience in technical b2b or consumer products
2 years of experience as a product marketing management, including responsibilities for new products requirements, pricing and promotion
Experience with Home products or HVAC industry is preferred
Demonstrated bias/speed for action and growth
High levels of influencing skills to drive decision making in a consensus based organization
Highly flexible
Thrive in a team environment
Positive attitude and above-average group presentation

Product Marketing Specialist Resume Examples & Samples

Minimum of 5 years experience
Develop relationships with key customer personnel
Direct and prioritize the activities of a multi-functional team in the areas of specification review, product selection, commercial strategy, cost/price development and proposal generation
Capture relevant regional market data, including deep understanding of customer value/revenue drivers
Development and execution of sales strategy for key sales accounts within the respective market(s)
Generation and evaluation of sales leads and business opportunities
Coordination of proposal development process
Perform calculations to develop cost and price models for wind turbine service contracts
Coordinate and distribute high quality limits of authority packages to management
Developing negotiation strategy the process up to the signing of the contract
Develop customer offers, and subsequent contracts
Market research to collect competitive data to assist experienced sales specialists with development of sales strategy
Analysis of pre-sales activities by won and lost orders and drawing conclusions for sales strategy
Assist in preparing sales forecasts and budgets
Align with Wind Power (New Unit) Operations, Supply Chain, EHS, Engineering and other Product Lines, regionally and globally, to develop service offerings
Lead responsible for taking offerings through Technical and Commercial LoA, up to BU level
Lead customer negotiations for Service contracts
Support internal and external processes, initiatives and presentations for management
Utilize Salesforce.com for opportunity and CRM management

Senior Analytics Product Marketing Specialist Resume Examples & Samples

Product go - to - market & launch strategy: Lead the development of a winning go - to - market strategy including developing the strategy, marketing content and sales enablement tools for an impactful market launch, including sales decks, collateral, web content, video content, customer references, etc
Sales enablement: Support the selling efforts of the Optum salespeople through on - going and timely communications and delivery of evolving product positioning, updated sales tools, competitive analyses and new or developing market dynamics. Provide sales enablement training and support specific selling opportunities
Sustained growth plan: Following product launch, execute marketing strategies that accelerate growth and ensure customer satisfaction. Keep up - to - date on business results and market changes in order to drive initiatives that improve our competitive position. Plan and maintain the budget and expenses for the product marketing and content development initiatives
5+ years of experience in software marketing or technology product marketing
Healthcare market knowledge
Proficiency in Microsoft Office Suite including Word, Excel, Outlook and PowerPoint
Experience working independently, and building relationships with a large number of colleagues
Software marketing experience in healthcare

Product Marketing Specialist Resume Examples & Samples

Develops competitive marketing and pricing strategies in order to provide concise information and coordinate recommendations to the sales, pricing, contracting and marketing management on new and existing small office laser printing devices
Analyzes data and provides recommendations for the development of marketing and incentive plans to increase the sales of small office laser printing devices
Ensures that appropriate personnel are aware of market conditions, Canon's position in the market, and comparative advantages of Canon versus competitive products
Assess the needs of targeted segments within an assigned region by collecting market information from Canon's customers and dealers
Coordinates the implementation and launch of marketing programs
Conducts training for Canon's sales and dealer personnel and provides the technological information and terminology required to communicate with the customers' management
Participates in industry trade shows, demonstrates products and fields questions from end users and dealers
Collect and analyze market data, competitive marketing strategies and pricing information in order to develop and implement marketing programs, pricing strategies, and incentive programs to increase sales of small office laser printing devices
The position requires a Bachelor's degree with a minimum of four to six years of related experience in a sales and/or marketing position supporting industry specific products
Must possess excellent platform skills and the capability of presenting highly technical information in a clear and understandable manner
A sound understanding of network technology, connectivity and software for document solutions with a working knowledge of communication protocols
Must be detail-oriented and deliver on-time performance to meet key product launch objectives
Must be able to clearly articulate product strategies to internal sales, dealers, and customers
Must be bilingual in Spanish and English; these skills will be assessed by a formal language proficiency test

Product Marketing Specialist Resume Examples & Samples

Website Management - Run the newly launched discover.expediapartnercentral.com. Work across product and product marketing teams to develop and curate content, manage site analytics and reporting, drive localization plans for 2017, and coordinate with Global Partner Marketing on larger lodging partner facing web initiatives
Partner Evidence- Manage newly formed partner panel and find, curate, and develop success stories in the form of case studies, videos, and white papers
Email Marketing – Manage the email channel for product marketing, including setting a product marketing strategy and coordinating with LPS Product and Global Partner Marketing
Events – Develop and run the event plan for product, including speaking engagements. Determine speaking opportunities and coordinate all event logistics, like shipping, giveaways, and schedule coordination
Marketing Analytics - Work with product analytics team on campaign reporting and self-service/strategic initiatives
3+ years marketing experience in a B2B environment
Innovative mindset – ability to think creatively for new ways to achieve desired outcomes
Demonstrated success in launching and driving adoption of new products
Analytically minded; comfortable with data analysis and using this data to make informed business decisions
Detail-oriented with a track record of executional excellence
Team player - prepared to do what it takes to meet the goals of the team
Bachelor’s degree a must

Global Product Marketing Specialist Resume Examples & Samples

Bachelor’s degree or comparable experience in the field; MBA preferred
3-5 years’ experience in product marketing management in a business to business service industry required
An independent and autonomous individual willing to take risks, promote new ideas, and courageously lead project execution. Shows ownership, shows initiative, is able to balance innovation with business need
Has a strong ability to lead and drive results across cross-functional teams without direct authority. Is able to effectively communicate with and present strategic product plans and performance to executive leadership
Shares ideas, work, problems, and successes across team. Able and willing to contribute to and manage various aspects of projects outside of direct remit
Creative thinker able to create strategies and marketing approaches to heavily differentiate CWT. Ability to link CWT solutions to business objectives (beyond travel) in order to create a compelling value proposition to the C-suite buyer. Looks at the global and regional picture and thinks outside the box
Ability to create a compelling and structured presentation to persuade internal stakeholders to action
Marketing Campaign Creation
Data and market analysis
Product marketing management models (e.g. pragmatic)
Expert in Microsoft Office; Presentation Software such as PPT
Fluent English, written and spoken

Product Marketing Specialist Resume Examples & Samples

Developing the marketing mix of web, digital advertising, organic & paid search, target accounts, PR, technical conferences and trade shows to achieve sales objectives
Implementing sales training for products and applications, developing content, training material, sales collateral, etc…
Using Voice of Customer to validate objectives
5 years’ experience in marketing in a technology company
Strong digital marketing, on-line, search, and web merchandising background
Experience marketing products through a digital, partner, and direct sales channel
Ability to develop and communicate value propositions
Must have a collaborative work style across central and region organizations

Product Marketing Specialist Resume Examples & Samples

Manage day-to-day content/document updates and submissions on internal portals, Advisor Compass, Inside, and other publications
Managing the communication plans for marketing programs including creation of ongoing communication plans and seeing them through implementation
Manage marketing materials and collateral including inventory management, content updates and approvals
Track program participation and results. Reports and tracks budget
Review project schedules for all jobs on a daily basis and prioritize projects with design and production staff to maintain deadlines
Bachelor’s degree in Marketing, Communications or equivalent
Software experience (Microsoft office suite including Word, Outlook, Excel and PowerPoint)
Exceptional communications, project management and organizational skills
Experience in implementing marketing and communication deliverables
Strong, demonstrated writing skills -- including business writing, content research and audience strategies
Capable of interacting with variety of individuals cross-organizationally
Proven ability to prioritize, coupled with strong attention to detail
Good communicator; content writer; program management skills; managing timelines for projects/initiatives; cross functional team workings
Knowledge of the Ameriprise organization, functions and processes or the ability to quickly learn
Experience in working in Financial Services
Knowledge of Eloqua, and AdTrax
2+ years’ related experience, preferably in Financial Services

Product Marketing Specialist Resume Examples & Samples

Reviewing and developing product and service roadmaps, assess the key performance parameters and prioritize platforms to pursue
Look for opportunities to improve product and services margins and areas to increase revenues
For each opportunity develop a business plan, profit and loss statement and analyze financials over a 5 year period
Recommend pricing for all new programs based on customer willingness to pay, cost to serve and total market opportunity
Work in collaboration with asset management teams to identify inventory investment needed based on product reliability analysis
Advanced statistical modeling and analysis using excel to develop insights on customer preferences, reasons driving the preferences and understand correlations
Present the opportunity to the senior leadership in the approving committee and pursue approvals for recommended strategies
Closely work and collaborate with various teams – Sales, Aftermarket, Marcom, Asset Management and M&PM
Keep abreast with competitive offerings and identify competitor gaps and strengths
Masters Degree in Marketing, Business or related field (MBA with B.E. preferred)
3 years related experience (Marketing or Business)
Strong written and presentation communication skills
Strong financial acumen Proficiency in Microsoft Office
Analytical thinking ability to draw conclusions based on data and drive strategy while balancing the qualitative aspect
Strong analytical skills in Excel with familiarity with formulas, pivot tables, & other quantitative functionality
Ability to work flexible schedule to accommodate global teams/timelines
Ability to assert your point of view and drive to a consensus when various stakeholders are involved
3 - 5 years of total work experience
Broad aerospace product knowledge is desirable, specifically in the area of Airline Operations, Aerospace Maintenance, and overall Avionics

Product Marketing Specialist Resume Examples & Samples

Driving the development, implementation and evaluation of Population Health Management (PHM) marketing programs
Contents of sales/marketing material as well as product presentations
Preparation of sales arguments and the materials to communicate product positioning to the sales force
Development and execution of sales training measures
Positioning of Population Health Management offerings within Siemens Healthineers (price book, pricing, options)
Proposals, presentations and monitoring of product related KPIs and results
Identify and recommend opportunities to improve population health offerings
Performing related market research
5 years of experience in population health and/or health care delivery, health insurance with knowledge of care management and medical informatics, including understanding the perspectives of the physician/provider/payer. Very good knowledge of Population Health Management solutions, programs, and the related drivers and technologies
LI-EFS

Product Marketing Specialist Resume Examples & Samples

Provide technical support to customers on terminal blocks, printing systems, electronic products and machine safety devices
Frequently communicate inside and outside to get information and reply to average complex questions
Identify customer needs and suggest solutions to them
Make proposals
Maintain the competitor product cross reference
Gather information on market and competitors to identify market trends and opportunities
Participate to marketing material design to support and improve sales
Give product training to sales representatives and distributors
Suggest work process improvements
Participate to the inventory management
Manage the defective products
Visit customers with our sales representatives
Identifies and understands the customer’s needs. Focuses on meeting those needs and ensuring both satisfaction and a continuous business relationship
Demonstrates high attention to detail, ensuring the accuracy of work completed
Undertake new actions without prompting from anyone else
Continuously strives to meet goals and objectives demonstrating tenacity and persistence
Takes a co-operative approach within the team and the organization, sharing knowledge and information
Demonstrates independence when dealing with tasks and only consults others when necessary for effective completion of the project
Proposes new and original ideas, approaches and solutions to problems

Product Marketing Specialist Resume Examples & Samples

Consultative selling skills preferred
Possesses strong verbal and written communication skills, as well as solid interpersonal, presentation and training skills required
Foodservice experience preferred, but not required

Senior Product Marketing Specialist Resume Examples & Samples

Excellent written and oral communications skills. Fluent in English. Competency in Chinese is highly recommended
Solid presentation skills with varied audiences
Financial and analytical skills that enable the analysis of P&L and pricing strategyy issues
Leadership experience on cross-functional projects of moderate complexit
Bachelors degree, preferably in marketing or business administration with specialty in marketing or equivalent experience
Five years experience in marketing. preferably from B2B or FMCG industries. Candidate with less experience will be considered as Product marketing specialist

Senior Product Marketing Specialist Resume Examples & Samples

Propose campaigns to help increase awareness, demand, and adoption
Evaluate potential impact of proposed campaigns to assist in prioritization
Work with core marketing and industry marketing teams to execute on campaigns
Work closely with the product teams (comprised of product management, CI, development, sales, tech support) from the early stages of product envisioning, helping define the story for the product
Develop marketing collateral such as one-sheets, case studies, web and social content, videos, blogs, and white papers
Lead major product launches, ensuring prospects, customers, partners, and press understand the value
Execute marketing campaigns independently

Product Marketing Specialist Resume Examples & Samples

Develop product marketing briefs
Provide internal messaging and enablement materials to help sales and distributors succeed
Experience with geospatial industry

Product Marketing Specialist Resume Examples & Samples

Helping create and establish product messaging, positioning and go-to-market strategy for the Akamai media portfolio
Developing new and edit existing relevant solution messaging and product collateral such as product briefs, customer presentations and sales tools tailored our media customers
Helping to produce training material to educate and train sales teams and partners on product related value proposition
Supporting the creation of Joint Value Propositions for customers and partners in terms of the Akamai products
Working closely with the media product managers on product launches, roadmaps and channel readiness of the products
Creating digital assets that align our messaging, positioning for our sales team and our marketing teams (for campaigns) to use
2-3 years of relevant experience and a Bachelor’s degree or its equivalent
2+ years of Product Marketing or equivalent experience
3+ years of experience working in the media space in B2B functions
3+ years of experience working with internet-related technologies or equivalent experience
Prefer an interest and understanding of broadcast media and operations
15% travel in-region and possibly globally
Excellent written and verbal communication skills with the ability to articulate the capabilities and value of the products
Become skilled at understanding and translating the customer experience
Some product manager or program manager experience desired
Ability to work in a team environment and with cross-functional teams and solve challenges collaboratively
Able to be a self-starter, to set priorities and maneuver the corporate environment
Ability to handle a fast paced environment, and the flexibility to adapt quickly to changing business needs

Product Marketing Specialist Resume Examples & Samples

Develop a deep understanding of the market
BA or BS from top tier college or university
2-4+ years of related experience
Expereicne with go to martket strategy and messaging
Strong presentation skills in person and virtually
Strong analytical skills and project management skills
Strong research skill are a must

Product Marketing Specialist Epip Resume Examples & Samples

Evaluates customer research, market conditions, competitor data and implements marketing plans in line with business strategy
Executes and develops annual marketing plan in conjunction with LPG’s or Local BU
Prepares business plans focused on business development for a defined market
Manages global sales execution for assigned products by providing relevant materials, training, and guidance to Sales team
Drives sales efficiency by ensuring appropriate product knowledge for each sales person
A graduate of Electrical Engineering degree
With a minimum 2 years working experience in an electrical engineering industry
Must have experience in Sales or Business Development in a related industry
With working knowledge in SAP & MS Excel based system

Product Marketing Specialist Resume Examples & Samples

The team will be assigned to collect market intelligence globally and creatively develop commercial strategies for critical projects in all six regions
Independently performs advanced areas of work for the professional field
Applies advanced skills to resolve complex problems not covered by existing procedures or practices independently
Displays a high level of critical thinking in bringing successful resolution to high-impact, complex, and/or cross-functional problems
Experience with Siemens products and Salesforce.com is preferred. Good technical skills and analytical skills required
Sales and LTP experience required
Typically 8-10 years of successful experience in related field and successful demonstration of Key Responsibilities and Knowledge as presented above. Advanced degree MAY be substituted for experience, where applicable
Demonstrates and applies comprehensive knowledge of field of specialization to the successful completion of complex assignments
Demonstrates advanced knowledge of concepts, practices, and procedures of particular area of specialization
Demonstrates significant knowledge of organization's business practices and issues faced and contributes to problem resolution of those issues

Product Marketing Specialist Resume Examples & Samples

The GTM team will be regionally assigned to analyze the installed fleet and identify product opportunities for upcoming outages
The GTM team will track all opportunities within the region and across the six regions to be able to collect market price information and conduct win/loss assessments
It is through this market assessment that the team will also feed back region needs to the product development team to ensure that we maintain the product and pricing to match customer needs

Junior Product & Marketing Specialist Resume Examples & Samples

Manage marketing operation and commercial support
Operationalize market analysis and competition monitoring
Ensure SDFC and APTTUS adoption and reliability
Provide support to T&O production
Ensure with QARA 100% documentation compliance
Sustain pricing process update (list prices, ASP, competition prices monitoring)
Timely deploy marketing documentation and communications
Support CAM and PM on Event and Training preparation and delivery
Train and coach Acute Care Marketing Intern
A Bachelor’s Degree in Biomedical Engineering or related field
Experienced in marketing, sales, or related field
Organized, reliable, committed
Problem solving approach
Process-driven orientation and execution focus
Effective interpersonal and communication skills (written and verbal)
Someexperience in marketing, sales, or related field
Additional languages to English
Healthcare product/industry experience

Intern, Product Marketing Specialist Resume Examples & Samples

Develop and execute pull and push marketing plans and campaigns
Develop and execute internal and external communications
Project lead special projects including the ‘HCP VR’ project
Manage existing and new HCP assets on various digital properties
Working understanding of social and digital marketing
Working understanding of push and pull marketing

Product Marketing Specialist Resume Examples & Samples

Develop strategic marketing campaigns what will build awareness for our suite of products
Identify the appropriate target audience that is most likely to buy specific products
Build campaigns via our Marketing Automation System that fully leverage the outputs from our predictive models
Collaborate with the DE&P team in the US and the UK to ensure that all campaigns are aligned to global objectives
“Close the loop” by incorporating learnings from campaigns and A/B tests into future marketing efforts
Work to improve and progress the optimization processes, tools, and strategies within the DEB Marketing department
Demonstrate steady year-over-year improvements in numbers of products purchased per customer

Product Marketing Specialist Resume Examples & Samples

Bachelor’s Degree (or internationally comparable degree) - Preferred
Bachelor’s degree (or internationally comparable degree) – Marketing, Statistics – Preferred
Knowledge of marketing toolsets (dashboards, Performance Measurement platforms, Data Management Platforms (DMP’s)) – Preferred
Knowledge of Web Measurement Technologies (ad servers, web analytics platforms) - Preferred

Product Marketing Specialist Resume Examples & Samples

Conceive and develop innovative content that will be utilized in demand generation marketing campaigns across the entire Quantum solution
Become a subject matter expert in the market definition and target personas and transfer that knowledge to the sales enablement channel and for demand generation activities
Support the go-to- market strategy for Quantum by aligning with the product road-map
Coordinate market research to help direct product initiatives
Work effectively in a cross-functional team across product management, sales, marketing and the executive team
Assist in developing content across all channels for integrated marketing campaigns with the Demand Generation and Marketing Communications teams

Product Marketing Specialist Resume Examples & Samples

University graduated, preferred Business Administration/Finance/Marketing/Statistics major
Over 3 years of experiences in financial industry. Asset management industry experience is highly preferred
Experience in investment product marketing/communication role working with senior investment professionals and product teams
Good Knowledge of regulatory and industry rules, guidelines, and standards
Good communication skill in English – especially for writing
Possess advanced Microsoft Office skills especially in MS Word, MS Excel, and MS PowerPoint
Communicate more actively and appropriately with other teams
Organize and prioritize workflow and to coordinate the work of others
Maintain updated knowledge of procedures, products and activities of assigned area
Adhere/respond to established time frames and schedules
Perform multiple tasks in a fast-paced, team environment
Perform under general direction; participates in determining objectives of assignment; work is reviewed for adequacy in meeting objectives

Product Marketing Specialist Resume Examples & Samples

Bachelor's Degree in Marketing or technical field
Minimum 5-7 years experience in product marketing or related business role in a software technology or related technology environment
Experience with smart phone or tablet applications and operating systems
Understanding of software licensing agreements
Knowledge of the AIDC industry desired
Proven track record executing marketing projects and programs
Strong business analytical, financial, and marketing skills
Ability to thrive in faced-paced, results-driven organization
Proven success in managing through influence and persuasion
Customer contact experience
Ability to work with and provide insight to senior management
Strong presentation, interpersonal and communication (oral and written) skills
Proven ability to work effectively across all business functions and with internal and external IT infrastructure and applications teams
Effective customer relationship skills with effectiveness in decision making and problem solving

Product Marketing Specialist Resume Examples & Samples

Coordinating post award transfer activities for order execution
Driving R&D commercialization activities for the service fleet
Requires a Bachelor's Degree in Science or equivalent experience
5-8 years of relevant experience required
Communication Skills: Candidate must have ability to listen, communicate effectively and articulate thoughts in both oral and written form
Analytical Skills: Candidate should be able to understand complex business issues, use sound judgment and creative problem solving techniques to assess and resolve issues
Networking Skills: The selected candidate will display networking skills; be able to establish and build internal/external partnerships and alliances for the exchange of knowledge and experience for mutual benefit
Customer Focus: Ability to anticipate and understand customers’ needs, be responsive and keep commitments. Candidate will be a strong leader with excellent customer relationship skills
Strategic Orientation: Ability to demonstrate business insight and see the big picture; be aware of trends and able to create a vision for improvement and excellence
The candidate must also have the ability to analyze all situations and determine the best course of action with the customer and Siemens’ best interests in mind. A thorough understanding of the global Industrial markets, including customer base tendencies, growth and regulation trends, the competitive environment, price trends for the business and alternative market applications
Position requires a specific knowledge of centrifugal compressors and their applications; equipment capabilities and economic value to the market place. The command of advance business techniques, principles and quantitative analysis is necessary to bring solutions to market. Candidate must have thorough knowledge of corporate commercial practices and understanding of legal requirements
Travel Percentage: 20%
Experience with designing centrifugal compressors
MS in mechanical engineering or related fields

Product Marketing Specialist Resume Examples & Samples

Product Messaging and Positioning: Work with product management/sales to define and develop Workforce Ready product messaging, specifically focused on the areas of mobile, data collection, compliance, and the overall cloud platform (includes security, disaster recovery, integration tools, etc.). Support positioning for specific industry verticals and buyer personas as necessary. Perform market research to validate product roadmap plans and feature requests
Marketing Communications: Develop related sales tools, including presentations, datasheets, white papers, demo scripts, proposals, customer videos, etc.). Support demand generation and partner programs with content and copy for print and email campaigns. Develop and continually refresh content for the product web site
Customer Relations: Develop an in-depth understanding of the customers’ business problems, requirements and buying practices. Support the customer reference/case study program. Develop content to support quarterly customer webinars and best practices programs
Sales and Channel Support: Serve as the product spokesperson for sales training, product webinars, and events/tradeshows. Deliver in-depth product training to the sales force and channel partners to help them better understand and sell Workforce Ready
Product Launch Support: Contribute to product launch plans, timeline and messaging. Develop launch collateral including product FAQs, presentations, demo videos, etc. Deliver in-depth and ongoing product training for sales, partners and customers
3-5 years combined experience in product management, product marketing, and/or cloud software program management required
Candidate must have proven knowledge of cloud-based software solutions (workforce management product experience and HR/payroll background a strong plus)
Candidate should be able to articulate product features and benefits in non-technical terms that will resonate with HR buyers
Candidate must understand product use cases, best practices and potential customer challenges
Candidate must demonstrate comfort speaking in front of large and small groups, presenting to both internal and external audiences via conference calls, webinars and in-person conferences
Candidate should have a track record of a customer-first approach to solving problems as well as experience managing the demands of both sales reps and customers
Strong writing and presentation skills required
Candidate should thrive in a fast-paced environment where assigned tasks and programs change frequently
Candidate should be able to work independently and embrace the role of problem solver: identify opportunities for product marketing improvements, develop proposed solutions, and execute with limited guidance
Candidate should be able to develop a strong collaborative network across the entire Kronos team, ranging from sales and marketing to product management, implementation and support

Product Marketing Specialist Resume Examples & Samples

Actively leverage relevant sources of information (websites, analyst reports, webinars, win/loss reports, etc.) for useful competitive intelligence
Be the company expert on the product offerings (including features and capabilities, pricing, packaging, and market fit) of our competitors
Identify specific competitor strengths and weaknesses and develop strategies and tactics that maximize win rates
Help in developing a programmatic approach to competitive intelligence, and formalize the delivery of content and training to best equip the sales team for success
Provide deal support for Sales teams around competitive and pricing inquiries
Work closely with the Business Analysts and Sales Operations teams on CRM pricebook and quoting engine related projects
1-2 years of business experience
Strong ability to quickly understand the nuances in how different software features and functions work, and why it should matter to users
Passion for developing creative and engaging sales tools and marketing assets (presentation decks, playbooks, etc.)
Strong written and verbal communication skills; highly effective presentation skills, copywriting a plus
Strong analytical and quantitative skills; highly driven in problem solving and understanding “why”
Microsoft Excel expertise a plus
An MBA from a well-regarded institution, considered a plus

Product Marketing Specialist Resume Examples & Samples

Strategic Marketing Skills: Understanding and experience with the ability to practically apply to their product line. Must link strategies to financial results
Leadership: A confident, mature person with the ability to connect with others. Ability to lead projects and teams that successfully achieve milestones and complete deliverables
Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with a diverse work force

Product Marketing Specialist Resume Examples & Samples

Support VOC for the brand / product line
Develop value propositions
Input into decisions on differentiation strategy versus competitors and other Honeywell product lines
Support definition of pricing strategy and manage implementation of list price changes working closely with sales
Create business cases to support new product development (market definition and sizing, segmentation, value management, targeting, positioning and pricing)
Assist the management of the product lifecycle (phase-in / phase-out, SKU optimization)
Manage product launch activities
Develop focused messaging, product and distribution positioning, and a communications strategy to deliver effective channel demand generation and training tools
Develop an international marketing communications strategy for the business to support entry to key European markets
Effectively manage relationships with marcoms COE and agency to optimize the business outbound marketing, including direct marketing, collateral and website support
Develop and implement through local Sales team a growth plan for the targeted regions
Support in person, on a case by case, the sales team of the targeted region to conduct VOC, present prototypes.
Gather information and evaluate regional competitive landscape
Capture regional product / service needs and create simple business cases to support new product/solution development (market definition and sizing, segmentation, value management, targeting, positioning and pricing)
A keen, self-motivated individual with experience in marketing or product marketing within a B2B technology company
Experience of working with systems based product portfolios would be a benefit
Demonstrable ability to execute on plans and deliver results
Good time management and organisational skills

Product Marketing Specialist Resume Examples & Samples

Ownership and management of various software and hardware technologies around mobile computing, automatic identification, and data capture
Staying up-to-date on new technical developments in the industry and providing product specifications to the product management and development teams based on requirements from the field and innovative lab developments
Strong ability to understand and communicate details regarding the mobile computing space - players, trends, technologies, standards, regulations and economics
Spearhead detailed competitive analysis by collaborating with Engineering to clearly understand cost- and performance-positions performance of competing architectures, products & solutions
Master’s degree in business, marketing or technical field
Experience with Industrial and/or Mobile Computing platforms, especially in AIDC, Logistics, Delivery or Distribution Centers
Can speak, write and read English, proficiently
Minimum of 3 years of quantifiable success with expanding responsibility managing technical products or solutions
Demonstrated skills and understanding of principles of New Product Development (NPD), New Product Introductions (NPI), Software Development Life Cycles (SDLC)
Experience with development of computing systems and sales strategies within a multi-national corporation (MNC)
Strong ability to manage external customer and vendor relationships
Strong analytical, interpersonal, and communication (written and oral) skills and demonstrated ability to serve as a product expert supporting a complex sales process

Product Marketing Specialist Resume Examples & Samples

Bachelor’s Degree with 2 years of experience in a customer facing role OR MBA and 3-6 months internship in engineering or marketing
An MBA is highly desirable
2-3 years of experience in customer facing role
Business to business sales experience preferred

Product Marketing Specialist Resume Examples & Samples

Interface and build relationships with the various product line PCC's to develop successful LTP strategies
Actively work with assigned sub-region service and new unit teams to identify and manage service opportunities
Lead complex negotiations to successful contract execution for complex Service programs for the various products within the DG products portfolio
Lead developing complex proposals including pricing and commercial strategies that will align to the competiveness of the market we are competing in
Develop value propositions that highlight the competitive advantages of offerings
Evaluate and recommend structuring of commercial offerings customized to align with individual customer needs and successfully sell the proposal internally through the LOA process to Sr. Mgmt
Maintain and update internal and external presentations, proposal documents, and contract exhibits to reflect evolving commercial offerings
Inter-face with sales, contracts, engineering, field service, and program management
Ability to analyze overall project risks and present sound action plans
Support department Quality systems, including tracking of quality and productivity metrics, process maintenance and improvement initiatives, and audit support
Bachelor’s degree in Engineering, MBA would be a plus
Experience with external customer interactions is essential
Experience with Service program negotiations will be considered a plus
Good understanding of the US Service market
Ability to develop innovative solutions to meet market needs
Strong written and oral presentation skills for internal and external customers
Working understanding of contract language
10+ years’ experience in Power Generation
LI-SAW

Product Marketing Specialist Eppc Resume Examples & Samples

Ensures efficient marketing communication to sales teams and customers
Defines and communicates the value proposition of the product to sales teams and customers
Coordinates market analyses with Sales team members and defines appropriate forecasts and plans
Evaluates customer research, market conditions, competitor data and implement marketing plans in line with business strategy
Collaborates with Sales organization to define growth targets
Executes and develops annual marketing plan in conjunction with LPG’s / Local BU
Prepare business plans focused on business development for a defined market
Oversees global sales execution for assigned products by providing relevant materials, training, and guidance to sales team
Ensures efficient marketing communication to external customers (both current and prospects) and communicates the value proposition of the offer to the end customers
Contributes to the development of new market opportunities in the designated territory supporting other sales professionals
A degree in Engineering (Electrical or Electronics) with minimum 2 years working experience in a similar position or business area
You should have experience in Sales or Business Development in a related industry
You should have knowledge and understanding of electrical engineering industry
You must have Computer knowledge and competent in using SAP (preferable), MS Office Application

Product Marketing Specialist Resume Examples & Samples

Communicate project status to internal and external stakeholders
Manage communication within and between software and customer success teams
Build and manage project schedules based on product requirements, identifying dependencies
Lead customer stakeholder review meetings
Work with engineering teams to set milestones, and identify/address potential setbacks
Work with customer’s, QA and engineering teams to build UAT plans and roll-out plans
Work with product management to formulate portfolio product roadmaps
Work with engineering leads on sprint planning, release planning, sprint reviews
Work with Honeywell engineering and QA to to develop and refine best practices and agile process
Resource planning for projects working with engineering leads and internal recruiter
Work with quality assurance team to develop test plans
Work with Honeywell customer care, QA and engineering teams to resolve customer issues
Bachelor’s degree in a technical or business related field
Due to policy restrictions, must not graduate more than 12 months prior to hire date
Experience working with teams using agile methodologies
Experience with organizational transformation and change management
Proven track record in building strong relationships internally and externally
Knowledge of pivotal tracker, smartsheet for project management is a plus
Scrum Master, PMP certification is a plus
Prior experience managing web and mobile (iOS, Android) development teams is a plus

Product Marketing Specialist Resume Examples & Samples

Research. Understand it. Live it. Design by it
Empathy. Understand how consumers feel, feel as they do and let it inform your values
Sketch, a lot, and do it well
Break rules, find new solutions, develop something extraordinary
Communicate. Because without it your sketch is just a pretty picture
Model. Make sure it is feasible. Work with others to understand constraints
Refine. Make it better, find alternative solutions
Prototype. Build it, with your hands. Create
Render. Sell the idea through thoughtful communication
Collaborate. Work with engineering and the rest of the business to maintain intent
Must have 5 plus years of experience in design
Sketch like crazy. We like a point of view and style. We use Sketchbook Pro
Understand how and why things work. Have an affinity for and be able to create new mechanisms
Understand sophisticated surface modeling, not necessarily class A, but pretty close. We use Rhino for modeling
Understand basic rendering techniques, we use VRay for rendering
Demonstrate a strong passion for and understand the principles of human centered design
Bring something new to our team so that we can learn as much from you as you will from us

Product Marketing Specialist Resume Examples & Samples

Bachelor degree, ideally in Electronic Engineering, Chemical Analysis, Marketing. MBA or equivalent business experience is a plus
Fluent Chinese and English in both written and spoken
Proficient in Word, Excel (for modeling), and PowerPoint (for presentation)

Product Marketing Specialist Resume Examples & Samples

Manage, coordinate and execute all marketing strategies and subsequent tactical plans that meet and exceed goals for Cretaprint & Nozomi IJS division of the company
Preparing full strategic marketing plans and specific Go-to-Market plans
Develop market research and define buyer/decision maker personas and determining market messages & product positioning based on the number of segments EFI serves (e.g., commercial, digital, publishing, books) and within each, communicates with various decision maker levels (e.g., users, managers, technical)
Develop, oversee execution and measure marketing campaigns and webinars to generate sales leads and opportunities together with the Corporate Marketing team
Achieve targeted results (delivery of qualified opportunities) and manage the local lead generation activities/team together with the Corporate Marketing team
Creating sales tools - standard presentations, collateral, case studies and demo scripts/key talking points
Manage and facilitate localization of Company and Product collateral
Support and assist the Corporate Marketing Team in planning trade shows and other company-sponsored events
Documenting competitive analysis, threats and related industry news and do win/loss analysis
Manage the discretionary marketing budget
Collaboration with IJS Product Marketing team for general marketing communication & collateral, Website content, Press releases, branding and items related to end to end solution delivery

Product Marketing Specialist Resume Examples & Samples

Assist in management of supplier marketing relations and joint marketing initiatives
Engage in regular interaction with manufacturers
Coordinate internal resources for marketing projects
Track and provide status updates for all open marketing projects
Perform Departmental Accounting including reconciliation, invoice creation and processing, budget tracking and reporting
Proof management sales reports
Facilitate outbound marketing facilitator
Minimum education Requirements: Bachelor’s Degree in Business, Marketing or related field
Experience: 1 – 2 years marketing
Strong organizational and time-management skills
Ability to self-prioritize
Motivated self-starter that is capable of working individually or with a team
Proficiency in Microsoft Office and database management

Senior Product Marketing Specialist Resume Examples & Samples

Function as the Lead Subject Matter Expert (SME) for all assigned solutions
Responsible for the on-time execution of all business plan objectives, strategies and tactics related to assigned products
Drive the solutions business through all channels to meet BISG financial objectives for assigned products
Achieve on time execution of effective launch plans, activities and sales material development
Works with product planning to recommend and defend a market based competitive price strategy for assigned software and solutions
Proactively and collaboratively work with vertical market specialists to identify and develop vertical market applications for assigned products
O A Bachelor's degree is required, preferrably in a technology field

Product Marketing Specialist Resume Examples & Samples

Participate in the planning, creative development and implementation of integrated marketing communications to support various programs and strategies, offering solutions and recommendations to manager and other contributing team members
Manage required day-to-day tasks, including status report and timeline management, meeting coordination, legal and key stakeholder approvals, and maintaining centralized files for reference and compliance
Work independently on projects with management guidance and oversight
Participate in the development of presentations, program overviews, recaps, and other materials for internal meetings and presentations
Contribute to integration across marketing teams and other departments, building relationships with internal and external business partners and resources
Excellent communication skills, both written and verbal; ability to write, copyedit and judge creative
Intermediate organization and project/program/time management skills
Intermediate presentation development and delivery skills
Intermediate experience using Microsoft suite; advance PowerPoint skills a plus
Intermediate experience writing communications and marketing materials
Intermediate experience with HTML
Beginner relationship and interpersonal skills
2-4 years of Marketing experience; Advertising/Marketing Agency experience a plus
Bachelor’s degree required: Marketing, Journalism or Communications concentration preferred
Highly motivated and a passionate team player
Required to manage or contribute to multiple projects simultaneously and needs to possess a variety of competencies including strong attention-to-detail, solid communication skills, meticulous follow-through and the ability to manage multiple projects simultaneously

100

Product Marketing Specialist Resume Examples & Samples

Will work closely with many RA divisions to provide a complete solution
BS Degree
Minimum of 5 years of Product Management, Commercial Marketing, Sales or Development Engineering experience
This position requires a minimum of 20% travel time
Rockwell Automation will only employ those who are legally authorized to work in the United States for this opening
Any offer of employment is conditional upon the successful completion of a background investigation and drug screen
Industrial automation knowledge or experience; Safety or control system background is preferred
Demonstrated team leadership within a matrix environment to achieve objectives
Product line forecasting and strategic planning
SAP experience is helpful

101

Product Marketing Specialist Resume Examples & Samples

Primary liaison with customers and MKS remote offices on non-application issues regarding P&RGS products; provide customers a local point of contact, escalation and problem solving assistance
Response to email on Technical and Commercial requests (data, price /T&C changes or policy direction)
Develop presentation materials for customer review /submission
Manage CC database (Customer Complaint updates) to support Product Mgrs. Contribute to Failure Analysis Reports /Problem Solving /8D /KT documents
Contribute to Engineering experiment /lab testing activities
Support the Product Mgr. in developing MARCOM collateral, product literature (Data Sheets, Spec sheets), White Papers, Apps notes, Product Presentations, Trade show materials /graphics (input and content)

102

Senior Product Marketing Specialist Resume Examples & Samples

Analyze OEM customers' and competitors' strategies and determine implications for Honeywell's ability to differentiate in the market
Design and execute VOC/OVOC plans to uncover unmet market needs, market segmentation, value chain analysis, profit pool analysis, market blue printing, product launch plans, marketing, MARCOM plans
Participate and contribute to business plan, MRD, business case, value prop development, M&A, STRAP, sales, and financial planning processes
Support the product line leader in developing pricing for spares and repairs
Analyze pricing history and develop commercial items justification for assigned parts
Assist with the annual catalog pricing exercise, including analysis of price history and volume trends and future price recommendations
Bachelor's degree in Business, Engineering, or related discipline
Three years of experience in Marketing Analysis, Business Development, Sales, Business Execution or other relevant business areas
Entrepreneurial thinking/attitude, with project manager skill-sets
Professional presence and ability to communicate at all levels inside Honeywell and the industry
Skilled in Microsoft Office programs including PowerPoint & Excel
Completion of or working towards MBA in Marketing and / or Strategy
Experience in aviation industry
Breadth of experience with aerospace products (mechanical and material electronics) and aftermarket services
Six Sigma greenbelt trained/certified with proven process improvement experience PSC additions

103

Senior Product Marketing Specialist Resume Examples & Samples

5 years of relevant experience and a Bachelor’s degree or
3 years of relevant experience and a Master’s degree or
Relevant experience and a PhD or
Experience with Services & Support products
Situational fluency, ability to influence and motivate others, and perseverance to handle challenging business situations

104

Product Marketing Specialist Resume Examples & Samples

Manage expectations
Have a strong attention to detail
Handle multiple projects, and prioritize them effectively
Participate in innovative, large and/or moderately complex marketing research projects
Three years progressive work experience in a marketing related field; within the financial services industry and/or global organization
Knowledge of investment products and? terminology required

105

Product Marketing Specialist Resume Examples & Samples

Develops strategies for product offering including effective selling tools, promotional strategies, and pricing versus competitive product offerings
Manages allocation
Can be responsible for brand management activities, product trademark and coding
Has strong understanding of market trends and strategic customer needs in assigned market segments
Representative activities include analysis of pricing and price points, assessment of distribution partners, monitoring of market share and customer satisfaction, supporting sales in acquisition of new customers and launch of new products
Segment participation analysis and forecasts
Bachelor or Master degree (business and/or technical - Chemical Engineer/Chemistry)
Excellent English, German knowledge or additional languages are an asset
Strong interpersonal skills to effectively deal with all levels of the organization, both internally and externally, while fostering a team environment
Ability to effectively work in a global organization, across functions and across cultures
Strong analytical skills, Business acumen and credibility
Ability to summarize and present data in a logical, meaningful and effective manner

106

Product Marketing Specialist Resume Examples & Samples

Dig in and become and expert on our printing analytic and customer datasets
Translate customer/channel/competitive insights into financial scenarios to support keychoice points
4 year college degree in Marketing/Business/ Technical
Knowledgeable of assigned product/solution and customer requirements for the product
5 years of demonstrated knowledge of product marketing fundamentals

107

Product Marketing Specialist, Analytics Resume Examples & Samples

Position SAP as a thought leader in the Cloud Analytics space by articulating the vision and direction to key customers, analysts and press at briefings, interviews, conferences and events
Create valuable and differentiated messaging knowing who our buyers are, the challenges they face, and how we uniquely help them achieve the business outcomes they are striving for
Develop a core set of assets and offers for BusinessObjects Cloud for planning or predictive analytics and for Digital Boardroom leveraging product management and other functions as required
Support global demand generation through program/campaign strategy support and content creation mapped to the buyer’s journey
Support sales (direct and indirect) with effective assets and enablement, as well as strategic deal support as a subject matter expert
Produce digital assets and offers and ensure our digital properties are telling a compelling, consistent story
Support the execution of the Analytics social media plan as a content contributor (ex. blogs) and engage with our target audience(s) through Twitter, LinkedIn Groups, Facebook, and other social media channels
Assess, analyze, and evaluate messages and market reactions (i.e. via social media channels) to optimize marketing strategies and influence communication
Analyze the key competitors and be able to effectively position against

108

Product Marketing Specialist Resume Examples & Samples

Works with other professionals to turn the value proposition and plan into effective marketing content, digital and face-to-face marketing tactics and sales enablement programs
Interprets metrics routinely, to understand and optimize execution and the client digital experience
Exceptional communications skills and proven marketing aptitude
2+ years’ experience in marketing
Experience marketing SaaS B2B enterprise software solution

109

Senior Product Marketing Specialist Resume Examples & Samples

Creates a compelling, market oriented point of view supported by leadership proof points and evidence
Leads other professionals to turn the value proposition and plan into effective marketing content, digital and face-to-face marketing tactics and sales enablement programs
5+ years’ experience in marketing, including leading multi-functional teams and guiding individual marketing professionals in their work
This role is located in IBM offices in New York City, NY, San Francisco, CA, and Austin, Texas
Degree in business, marketing or communications or other similar field
Proven influencing and negotiating skills in complex and ambiguous situations
Ability to execute against multiple projects and deadlines simultaneously
Demonstrated ability to take initiative, anticipate needs and take independent, sound, judgment
Exceptional communications and marketing skills

110

Senior Product Marketing Specialist Resume Examples & Samples

Execute aftermarket capture strategies, international channel coordination and action plans with the product line managers
Develop customer market segmentation for value stream customers/partners that buy aftermarket parts and services/R&O - develop and understand customer total cost of ownership
Launch new aftermarket product offerings including value propositions and go-to-market plans and sales collateral
Develop and execute product roadmaps with block upgrades
Lead/support new product pursuits and the execution of new product introduction including IPDS management and Flawless launch
Oversee and drive operational excellence/execution (On Time Delivery, First Past Yield, Scrap, Reliability, Life-cycle Cost reduction)
Cost take-out, reliability and EIS management for key programs: F35, F18 and MQ/UAV
Implement and support improved PAC MOS for Cost Take-out, Product Reliability and Entry-into-Service planning improve product lines performance and profitability including OMC’s, pricing (Dilution), warranty, COPQ and licensing with ownership of warranty control
Support and collaborate with enterprise functional leaders to drive cross functional product strategy execution including APQP, rate readiness
Execute customer O/VOC plans for select market segments including customer visits to validate product & service performance segmentation and refine offerings
Conduct market, part number, and customer analysis for products to support the product strategies including aftermarket forecasts for depot/MRO stand-up and consumption estimates
Support the product management of the product lines including strategic and tactical pricing strategies, fielded product issue resolution with CSB, Repair development/maintenance manual procedures, maintaining MRDs, development cycle time reduction improvements, sunset old products and other product related tasks
Manage/approve Service Related Difficulty (SRD) programs within the Customer Satisfaction Board (CSB)
Drive and own SKU reduction/product obsolescence (IPDS Phase 7)
Support HOS/VPD Sliver metric target improvements for HOS/VPD silver assessment

111

Product Marketing Specialist Resume Examples & Samples

Aptitude for detail and accuracy. Ability to research, manipulate and analyze data to provide meaningful information to drive action and decisions. Strong Microsoft Excel and various analytic tools and programs
Leadership experience on cross-functional projects of moderate complexity
Motivated self-starter working in fast paced environment
Bachelor’s Degree in Business required
Two years’ experience as a Marketing Specialist is required for the Senior Specialist role
Prefer Bachelor’s Degree in Marketing or Business with a Marketing minor
Prefer candidates with direct business to business marketing experience

112

Product Marketing Specialist Resume Examples & Samples

Join the marketing team of the leading MOSFET (<400V) supplier of a $3 billion dollar Industrial Discrete MOSFET (<400V) market
Be responsible for Marcom and Go to Market online activities
Act as the Marketing owner for new products, and ensure their proper internal positioning by working with the various Marketing and Sales organizations
Drive successful ramp-up by monitoring Sales activity and drive actions accordingly
Join regular meetings (with R&D, Quality, Operations), create and maintain business justification, ensure proper reporting, define priorities in line with business targets

113

Product Marketing Specialist Resume Examples & Samples

Associates degree in electronics / technical field
Ability to understand technical schematics
Ability to understand and explain technical applications
POSITION MIGHT BE FILLED AT HIGHER LEVEL*
Strong technical background in electrical/electronic products

114

Product Marketing Specialist Resume Examples & Samples

Drive the New Product Introduction (NPI) process for new camera products by full engagement of the video sales and marketing teams to accelerate speed to market and achieve say/do goals
Maintain a competitive product comparison and capture Voice of the Customer (VOC) market data for input into product design and value pricing
Manage the marketing deliverables and timeline for new product introductions
Set the direction for clear messaging through marketing collateral, including eBlasts, webinars, videos. Develop sales tools for new products enabling easy selection of Honeywell cameras
Facilitate teamwork across multiple departments and channels to develop and execute strategic plans for channel growth
Provide monthly sales reports, understand gross margin and pricing targets and drive corrective actions
Support product line demand planning and develop forecasts for new products
Manage a portfolio of products to reduce iOS inventory and achieve sku reduction targets
Initiate and evaluate marketing programs to maximize sales and profitability
2-5 years of experience in product marketing
Track record of successful product launches in a fast paced environment
Experience with SAP, CRM, and Six Sigma tools
3 years of industrial business-to-business marketing experience
Ability to travel per business needs. Up to 25%

115

Product Marketing Specialist Resume Examples & Samples

Definition of market segments – define which customers are most interested in Siemens aftermarket offerings, including supporting R&D market feedback and evaluation of market fundamentals including energy price dynamics
Product familiarity –Understand the internal costs and the external value proposition of our products, including daily alignment with product developers and the Americas Operations organization to ensure that the latest processes are accounted for in the cost assessments
Content and Pitch Development – Define customer approach and create articulate pitches in spoken and written form that account for unique customer business models and requirements
Relationship management – Gather, maintain, and respond to feedback and dialogue with customers regarding current and future product portfolios and customer needs
Proposal management – Compile cost and value information and use Siemens tools and internal approval processes to present and deliver value-based quotes to customers
Minimum 5 years work experience in proposal or sales roles required
Experience in negotiation, customer relationship management, proposal generation, internal approval management, are all required
Travel between 20-50% of time
Strong quality orientation with high attention to detail
Ability to function effectively in a fast-paced environment, juggling multiple projects
Collaboration with internal and external customers
Knowledge of commercial terms and conditions
Experience using MS Word, Excel, Powerpoint, Visio, and SAP

116

Product Marketing Specialist Resume Examples & Samples

Drive Anesthesia segment performance with clear product development thinking
Pre-sales demo … make the potential customer better understand the products for higher win-rate
Bachelor or above degree in Clinical & Medicals and other related field, Anesthesia education background or Anesthesiologist preferred
Preferred if has experience in healthcare industry, taking various commercial roles, with a track record in either Sales or Marketing functions
Strong Communication capabilities, including the relationship with KOL and team building (internal and external)
Good marketing sense with applied skills
English level: fluent in spoken/reading/writing English
Good command of selling skills, including negotiation and communication

117

Product Marketing Specialist Resume Examples & Samples

Responsible for the development of local business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share
Consults, supports and provide product line information to Global PLM
Leads new product definition for the local markets, establishing pricing strategies and developing marketing tools for successful product introduction and market growth
Communicates customer feedback to engineering, manufacturing and sales to enhance existing products (s) or product line (s)
Directs the development of specific products/ product lines, including current and future local product strategy, definition, market positioning, requirements analysis, and pricing
Leads the planning and execution of sales and marketing strategies for a particular product line including market analysis, forecast, strategic pricing reviews and related action plans to ensure product profitability
Manages product life cycles, including new product development and product roll out
Drives product innovation to create product differentiation, increase market position and generate additional revenue
Coordinates with internal customers in regard to product costing, bid proposals, product quality issues, delivery and scheduling to ensure customer needs are understood and that Siemens strategically and tactically responds to them
Communicates with internal and external customers on product development, product enhancement and product delivery
Maintains knowledge of current market trends. Conducts research on future needs, market analyses of competitor’s products and pricing, and synthesize customer requests. Defines and proposes new product opportunities to senior management for consideration
Drives revenue growth by proactively communicating with customers to determine what new projects may be available to insure that Siemens is positioned to increase revenue with these customers
Works with R&D and EM Engineering to evaluate problems and determine solutions for product issues as well as enhancements
Structures supplier agreements with Supply Chain and Contracts Administration and then communicates terms and conditions of agreements with the suppliers
Defines customer requirements and specifications for new products and current product enhancements
Develops business case and defines value proposition for new product development proposals
Participates as subject matter expert in customer meetings supporting the introducing new products, delivering detailed technical presentation and driving the resolution of customer concerns
Develops all Product Information and Customer Service Bulletins
Identifies potential acquisition targets and joint ventures
Participates in standard committee meetings, representing Siemens’ interests
Attends trade shows and demonstrates new products
8 - 10 years of hands on successful experience in directly related product line and successful demonstration of Key Responsibilities and Knowledge as presented above

118

Product Marketing Specialist Resume Examples & Samples

Manage and consolidate market data and conduct market analyses in order to support the business strategy process
Support new product introductionsin collaboration with the global Product Marketing Manager, Distribution and Application Engineering
Coordinate the intranet and internet presence of the business line PTSby creating product presentations, fighting guides and promotion material
Work on the pricing strategy for the distribution channeltogether with the global Product Marketing Manager
Manage the product life cycle
Control the demand planning byaligning on demand forecast with Sales and Supply Chain Management as well as support forecast processes and analysis
Act as responsible Export Agentfor the PTS Business Line

119

Product Marketing Specialist Resume Examples & Samples

Develop product positioning and messaging that differentiates Rapiscan conventional products in the market
Sales enablement – communicate the value proposition of the products to the sales and distribution channel teams and develop the sales tools that support the selling process of the products
Market intelligence – be the expert on the buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
Gather and disseminate competitive intelligence, including information on competitor’s products, wins and losses, features and technical capabilities
Deliver sales and product training to the global sales channels on key product features and benefits, how to position the product against the competition
Uphold the Company’s core values of Integrity, Innovation, Accountability, and Teamwork
Demonstrate behavior consistent with the Company’s Code of Ethics and Conduct
It is the responsibility of every Rapiscan Systems employee to report to their manager or a member of senior management any quality problems or defects in order for corrective action to be implemented and to avoid recurrence of the problem
Duties may be modified or assigned at any time to meet the needs of the business
5+ years of demonstrated progressive experience in B2B or B2G product marketing, preferably with a manufacturing or technology firm
BA/BS degree, preferably in science or engineering, hghly desired
MBA with emphasis in marketing or business management a plus
Demonstrated technical and / or engineering capability, either as a result of formal education or experience
Experience providing support to sales, business development and or proposal management teams resulting in successful business capture
An understanding of best practices for writing product requirements

120

Product Marketing Specialist Resume Examples & Samples

3-5 years relevant experience required within Healthcare Service or Product Marketing
Project management experience is required
Master’s Degree Preferred
Experience executing upon marketing projects
Experience with digital marketing strategy, software product marketing preferred
Healthcare experience is required

121

Product Marketing Specialist Resume Examples & Samples

Drive production of divisional marketing material by working collaboratively with product/marketing managers and the Marketing and Regulatory Departments
Manage major and minor packaging requests. Submit forms and drive communication between all necessary parties as it relates to collateral/packaging production
Provide focus on web updates. Work with Corporate Marketing to update content on Medline.com
Assist in development and launch of new products including packaging design, literature, internal and external marketing publications and presentation materials
Maintain and update content in internal Medline systems SAP, PIM DAM, and the Source
At least 1 year of experience in customer service, marketing or sales
Marketing material production experience
SAP experience

122

Product Marketing Specialist Resume Examples & Samples

Meet and exceed growth & profitability targets
Lead the product modifications / adaptation as well as new product introduction activities through Voice of Customer (VOC) research, customer segmentation, competitive analysis, understanding of sustainable sources of differentiation, and financials
Develop customer value propositions relevant to India , support with content to build customer- and sales collateral and training as needed
Work closely with engineering and other functional areas to ensure successful execution of New Product Introduction (NPI) projects including phase-gate reviews
Make price recommendations, provide data and facilitate key account price contracts, price correction requests and support special pricing requests to maintain existing business and close new business
Understand market trends, customer needs, channel dynamics, and competitive focus to help prioritize growth strategies and tactics
Collaborate with the sales organization to help develop and win new business opportunities
Share success stories and diagnose/track common failure modes for sales opportunities
Review product portfolio and provide accurate forecasts to supply chain through SIOP process
Support Strategic Plan (STRAP) and Annual Operating Planning (AOP) processes as required
Support breakthrough growth initiatives, as and when needed
Minimum 8 years of exposure to Industrial/OEM B2B environment out of which minimum 3 years exposure to product management or product marketing roles
Marketing Diploma / PGDBM / MBA preferred
Prior experience with sensors and switches domains preferred
Experience with business and financial analysis

123

Product Marketing Specialist Resume Examples & Samples

Drive and support the sales and marketing efforts of the product category across the Pacific
Supporting the sales team and actively implementing NPI, research market needs, product selection, competitor activity, technical support, seminars and product training
Communicate product gaps in the market to global PM’s
Closely work with the sales team to achieve sales objectives for the product lines on a daily basis
Prepares the annual product marketing plan and updates monthly rail & project lists
Contributes significantly to the delivery of AOP
Keeps abreast of global initiatives and product development via regular meetings
Bachelor of business, majors in marketing or management
Engineering background preferred
OH&S qualifications
Working knowledge of the industry in ANZ
Deep understanding of the standards approval process
Working within many levels of the organisation both internally & externally to get the job done
Understands the process of B to B and how end users link to this

124

Product Marketing Specialist Intern Resume Examples & Samples

Master degree in Marketing or related discipline, knowledge in software is preferred
Able to work on multiple projects, prioritizing his/her own workloads in a fast-changing environment, and meeting commitments
Be able to commit 4 above continuous working days per week from July- August 2017

125

Product Marketing Specialist Resume Examples & Samples

1-3 years of experience in investment product marketing/communication role
Strong presentation development skills
Proven in-depth product, market and industry knowledge
Ability to demonstrate this understanding in the creation and execution of marketing strategies
Experience with supporting marketing initiatives
Degree in economics, business or marketing
MBA, CFA, and other industry qualifications/licenses
Proficient-to-expert levels use of MS Office Suite

126

Product Marketing Specialist Resume Examples & Samples

Develop product positioning and messaging that differentiates the products (software and research) in the market
Conduct internal and external interviews for in-depth customer knowledge
Market intelligence –Expert on buyers, how they buy and their buying criteria; be the expert on competition
Develop the content and campaign strategies that have a data-driven approach Design content that is inclusive of CVI Power Messaging strategy
Influencer role for live event strategy (based on customer and competition expertise)
Lead search campaigns via thematic keyword and copy development, landing page optimization, promotional ad copy management
Optimize website content to ensure both search engine visibility and favorable user experience
Track all leads generated from marketing campaigns and coordinate real-time follow up with the sales team via lead scoring, routing and SLA reporting
Partner with product management to establish go-to-market plans for new product launches and platform major releases
Partner and collaborate with sales teams
Bachelor’s Degree with a focus in marketing, accounting or similar area
3+ years of experience in strategic marketing, sales team enablement, demand generation and lead nurturing programs
Experience in a similar digitalmarketing role
Direct experience and proven results in Search Engine Marketing and use of Social Media in marketing
Experience in salesforce.com and Eloqua or equivalent CRM and marketing automation system preferred
Expertise in Retention Marketing best practices
Strong understanding of the entire end-to-end customer journey and marketing channels
Ability to analyze market opportunities and business drivers to optimize marketing strategy and campaign execution
Experience with Salesforce.com and Eloqua or equivalent CRM and marketing automation systems
Experience with interpreting and acting on Web Analytics
Possess visionary and innovative thought processing skills
Understand sales goals and pipeline to best align marketing strategies
Ability to optimize and pivot messaging based on data findings
Understand levers that can drive improvements in Email Marketing and E-Commerce Web Merchandising CTR, Conversion Rates, Average Order Value, and ROI
Strong Executive-ready presentation skills
Advanced experience in Microsoft Office Suite (PowerPoint, Excel, Word)
3+ years of tax software product marketing or sales experience desired
3+ years of tax and accounting experience desired
Ability to travel approximately 25% of time

127

Product Marketing Specialist Resume Examples & Samples

Partnering with Product Marketing Lead to support CEB’s revenue growth by applying select marketing disciplines to drive integrated marketing strategy and planning
Working alongside product teams to develop a deep understanding of storylines and product offerings and then working with Product Lead to successfully package, and communicate the value proposition to key client and prospect segments
Assisting with segmentation, targeted marketing, and market opportunity assessments
Improving sales and account management teams’ ability to authentically engage with segments through easy-to-absorb scripting and training materials and sessions in addition to maintaining central repository for scripting and sales support tools
A minimum of 2-5 years of relevant marketing experience in a B2B environment ideally with experience in a services or solutions oriented businesses or technology
Ability to manage and implement marketing plans, with a proven track record of success
Strong presentation and writing skills. Bonus points for knowing your AP style from the Chicago
Ability to adapt and respond appropriately to change
Ability to work effectively and collaboratively within a team
Strong analytical and communications skills

128

Product Marketing Specialist Resume Examples & Samples

Day to day product management from product planning to sales enablement of the product portfolio to facilitate awareness of the product attributes
Work with cross-functional teams to manage and execute the product marketing plan and monitor the progress to ensure product marketing activities are delivered as planned
Support product planning and development of new offerings and enhancements to drive business benefits
Work as an escalation point for product related issues which may arise from various cross-functional teams, to provide market and competitive information to support the resolution and decision-making process
Conduct market research and competitive analysis to support market positioning and to identify potential products gaps
Advocate for a positive customer experience to coordinate the required cross-functional teams to execute on the product marketing deliverables
3-5 years overall experience in a Product Management or Marketing Capacity demonstrating increasing levels of responsibility, with preference given to individuals with prior experience in product marketing
Excellent time management, interpersonal, communications, analytical and problem solving
Experience in the Human Capital Management industry is a definite asset

129

Product Marketing Specialist Resume Examples & Samples

Implement the product line strategy for discrete IGBTs for home appliance applications in a cross functional team
Compileandanalyze competitor andmarket information, pricing data, and feature requests to use in new product development
Support launches of new productsincluding collateral development, sales training, customer presentations, and tradeshows
Be in a close interaction with regional marketingandsalesto exchange market, product, and customer information, and support design wins
Contribute to capacityandfinancial forecasting
Maintain product portfolioand promotional materialswith current information

130

Product Marketing Specialist Resume Examples & Samples

Support on-going product management of remanufacturing and repair within Plant Services across the globe. The Program Marketing Specialist will represent the commercial team for activities such as common process development (CPD) new product introductions, product discontinuation/end of life and other product management functions
Responsible for driving details of marketing plans. Project focus will include leading Ease of Doing Business (EODB) initiatives and revenue generating opportunities for the core business
Develop relationships with global sales, channel partners, and field resources to promote growth in the Plant Services core business
Understand regional specific programs / best practices and how they can be adjusted for potential cross-pollination around the globe
Ensure maximum penetration of core products and services to distributors, OEM’s, and end-users through the creation of a specialized training program for sales, channel partners, and field resources that teach the selling of "solutions”
Develop and manage a process that assures an understanding of market conditions, position, wants, and needs. Work with the various market contact points within the organization to identify barriers to core business, developing plans that overcome the barriers of success, and identify metrics for measuring success after removal of the barriers
Assist in the identification and quantification of strategic product opportunities that are growth catalysts for Plant Services’ present and future customer base and channels
Identify and quantify strategic product opportunities and identify opportunities for improving existing product lines
Partner with marketing resources to develop market segmentation models, effective marketing communications, publicity, advertising, and promotional literature/sales tools
Support the strategic direction and short-range and long-range goals and objectives for the Plant Services and the broader CSM organization
Ensure appropriate and favorable terms and conditions for Rockwell Automation in negotiations

131

Product Marketing Specialist Resume Examples & Samples

Marketing of products: starting point: the product, software and/or hardware
Support the development of strategic marketing plan and execute analysis to define business/growth opportunities
Create Ericsson competitive positioning messages for selected products
Create value argumentation and supporting proof points (incl. business case)
Support the alignment with Solution Marketing for selected products which form part of a solution
Act as Subject Matter Expert and to some extent as a spokesperson to selected customers
Develop commercial presentation (Value Packages, Products etc)
Identify and develop customer success stories and reference cases
Support handling of demos in collaboration with Solutions Marketing
Support alignment with related Industry Marketing Plan for the addressed business segment, including industry overall pain points & opportunities
Write Search Engine Optimization optimized content for own solutions on .com
Domain knowledge (Transport/Microwave)
Presentation / Verbal skills
University degree in Business, Marketing, Technology, Communications or equivalent training/experience
3+ years’ experience
Experience working in a global team

132

Senior Product Marketing Specialist Resume Examples & Samples

Bachelor’s Degree in engineering, economics, math or related discipline
5 years experience managing and promoting high technology/automation/software products from inception through sunset
Bi-lingual in English and Chinese (both writing and speaking business level proficiency)
Experience and desire in building strong business relationships

133

Product Marketing Specialist Resume Examples & Samples

Leads the regional gas turbine fleet for all ad-hoc customers
Develop and execute strategic parts initiatives within the North America Region
Work with Field Service to facilitate the sale of ad hoc Field Service work outside of a longer term service program
Develop ad hoc R&O opportunities for both Driver and Driven equipment outside of a long term service program
Coordinate with other Service colleagues to upsell ad hoc opportunities into longer term service programs or modernization and upgrade programs
Coordinate closely with the relevant regional account person (DR sub-region) for all opportunities
Responsible for capturing customer requirements for in scope opportunity’s, as well as initiating the proposal creation process with in the relevant product line
Work with the proposal team to deliver quotations to the customer on time in coordination with the regional account person
Capture customer intelligence in conjunction with regional account manager to enable the business to make informed decisions
Develops the market level pricing recommendation based on competitive position, regional strategy, etc
Continuous follow-up on sales projects including the setting up and tracking of opportunities in SFDC tool and ensuring the delivery of the order intake forecast to meet financial targets
Assist in the setting of yearly financial targets for the Open Market/Transaction side of the business within North America
Capture Team Leader – assembles the project development team for both the conceptual phase and the RFQ phase, for complete project bid scope including customer services. In addition, is expected to lead the technical and commercial negotiations with the customer, until contract closure
Strategic oriented with a detailed knowledge of products, services and markets of gas turbines with a strong understanding of product lifecycle
Customer focused individual, capable of changing perspectives and adapting strategies and actions to the dynamic environment
Self-motivated with high energy drive and business sense
Capable of multitasking, with excellent organization skills while assuring a high quality work process
Wide and detailed knowledge of North America’s oil & gas, power generation or energy service industry
Ability to work in a "team selling" environment across product lines
Willingness to travel domestic and internationally
Excellent communicator both verbally and written at all levels, internally and externally

134

Product Marketing Specialist Resume Examples & Samples

Prepares complex customer proposals in preparation to outage planning and ongoing customer parts needs
Post outage reviews with District Develop and manage schedule recovery plans
Identify of parts list as needed per work scope
Provides prompt responses to customers and follow up constantly on open issues to ensure customer satisfaction
Processes parts orders and follows through delivery and invoicing
Works through resolving customer issues associated with parts related needs
Planning, identifying, quoting, ordering, invoicing through order execution
Interact with customers on the daily basis to identify and serve order needs
Proactively assist Sales, Marketing and Field Service in order solicitation
Provide support for developing integrated customer proposals
Drawing and BOM interpretation
Evaluate and resolve customer financial disputes
Able to research technical records to provide Parts Clarification
BS/BA in a related discipline. Engineering degree preferred
3-5 years of experience in a related field
Power Generation experience
Field service experience is a plus
Experience Implementing/maintain multiple complex quotes and orders
Strong Customer service skills
Critical Thinking skills
Ability to analyze
Strong Interpersonal skills

135

Product Marketing Specialist Resume Examples & Samples

BSEE, Business Degree or equivalent
15 year+ experience in semiconductor or high-technology related field
Experience in China's communications market, key communications customers, and communications technology NFV, 5G, MIMO, OTN
Sales or market/business development experience preferred, and willing to travel to develop customer strategy, build relationship and articulate Intel Programmable Solutions Group PSG's value proposition
Sound knowledge of FPGA technology preferred
Fluent spoken and written English is required. Fluent spoken Mandarin is required
Good customer interaction, communication, negotiation and presentation skills are required
Good Business acumen is required, a team player, and a strong passion to grow the businessInside this Business Group

136

Product Marketing Specialist Resume Examples & Samples

Product portfolio analysis
Strong data analysis skills; proficient at Excel and PowerPoint
Strong cross functional skills including working with engineering, sales and operations
Global business perspective
Able and willing to travel up to 15% if needed
Customer oriented, attention to details, fast acting and excellent communicator
A winning attitude and strong work ethic
Bachelor degree in engineering or relevant operations experience
MBA, product management or project management experience is a plus
Exposure and/or demonstrated interest in industrial or manufacturing segments

137

Product Marketing Specialist Resume Examples & Samples

Research prospective customers online to pull relevant and creative insight used for the branding process
Partner with our regional sales team to brainstorm creative campaigns and bring them to life in the sales demo
Work with a team of graphic designers and copywriters to oversee the build-out of leading edge creative branding
Create appealing and strategic demo sites that showcase the customized Limeade platform
Manage marketing and sales fulfillment requests of such demos
Work with our product and sales teams to scale our demo process for the future

138

Global Product Marketing Specialist Resume Examples & Samples

4+ years internet, ecommerce experience, preferably in an international or global capacity
2+ years of product marketing experience, preferably B2B and B2C
Understanding of and track record of merchandizing product features leading to quick adoption and lasting usage
Good understanding of and track record for successful delivery of go-to-market activities

139

Digital Product Marketing Specialist Resume Examples & Samples

Thorough understanding of Steelcase processes, including marketing, sales, promotion, advertising and planning
Strong analytical and critical thinking skills
Cross-functional project experience
Excellent organizational and planning skills
Experience in developing product description
Passion for ongoing learning
Bachelor’s degree in Marketing, Business, or related field required

140

Product Marketing Specialist Resume Examples & Samples

Deployment in sales literature, collateral and website product pages
Implementation of updates and changes to existing literature and website pages as a result of technical product changes or feature developments
Securing information from product strategy and engineering on new product introductions to provide a platform for the development of marketing collateral
Continuous improvement of the literature development process
Management of all activities relating to the design, creation and production of quality sales and marketing literature and digital materials for all product lines utilizing external agencies and internal resources
Compiling and structuring information aligned to defined brand positions
Securing the information on new product introduction from engineering and product management
Creating product copy and messaging for publishing in literature, digital materials on company and external web sites, portals and in internal and external promotional materials
Processing all information used in marketing collateral through product strategy and legal department prior to publishing
Management of the processes and resources required to facilitate the inclusion of product and marketing information and messaging
Delivery of product related information, materials, graphics and digital assets
Support the marketing team in the organization and management of product and business related events
Provision of product related materials, graphics and displays for central or regional organized events
B.S./B.A. Degree in Business, Marketing or related field
5+ years relevant business or marketing experience, with bachelor's degree
8-10 years relevant experience,without degree
Marketing and Branding knowledge; experience in industrial business to business marketing functions
Previous or existing employment in B2B marketing or commercial role
Product knowledge gained through internal training or experience in the same/similar industry
Understanding of customer applications and industries

141

Product Marketing Specialist Resume Examples & Samples

Work with Global Communications and Market Application in the development of marketing collateral (e.g., flysheets) for NPO products and services
Develops and maintains a catalog of all NPO products and services
Supports offer development by ensuring offers are focused and easy to read and understand and NPO’s value proposition is clearly identified
Partners with Global Communications and manages attendance, messaging, promotion, etc., of NPO-attended industry conferences and trade shows
Utilizing voice of customer data and market intelligence, work with product lines to develop, support and enhance promotion of product offerings
Partners with Global Communications and supports development of customer messaging, including powerpoint presentations
Leads the development of new product promotion plans
Partners with Global Communications organization by identifying social media opportunities and assists in generating content
Partners with Global Communications organization in maintaining web content up to date and easy to use
Prepare customer, technical, and commercial presentations
Perform information research, as assigned, to support market analysis programs
Assist in development of technical sales literature and material
At least 3-5 years of related experience in marketing of products and exposure to marketing principles and processes
Proven abilities to develop and execute a promotion plan
Direct experiences in marketing and market research, with a general knowledge of NPO’s products and services
Proven abilities in data analytics to review and validate market and competitor research and recommend actions in response
Consultative skills to support product leads, and internal/external sales force in marketing and promotion that leads to positive customer response, increased selling and orders entered
Understanding of customer requirements as defined in requests for quotation & ability to define best response in terms of product offerings and technical descriptions
Ability to gather, analyze and draw conclusions from marketplace and competitive data and support development effective strategies and tactical approaches in response
Customer communication skills emphasizing presentation effectiveness, negotiation, persuasion and diplomacy
Additional languages a plus

142

Product Marketing Specialist Resume Examples & Samples

You have attained a higher degree in Marketing & Communication, Applied Economic Science , or Business Administration ( Master ) through formal training or equal by experience
You have a sales and marketing-driven personality
You are result oriented and comfortable in working with large, complex products
You are able to build strong and trustworthy relationships with sales organizations
You are a strategic thinker with experience in developing and growing Sales
You have excellent communication skills
You are enterprising, result-oriented, ambitious, convincing, team player
You have an excellent command of Dutch, France and English
You are a holder of category-B driving licence

143

Senior Product Marketing Specialist Resume Examples & Samples

Build and sustain a MOS around aftermarket maintenance services to achieve results
Data analysis using Excel/Access/SAP to inform decisions using internally or externally sourced data such as price, cost, reliability, market size, SPEX exchanges
Understand portfolio contents, technologies, & strategies in order to support broader aftermarket business plan
Collaborate with Strategic Marketing, Sales, & other functions to gather and apply competitive intelligence that better informs Honeywell’s pricing, terms & conditions, and customer segmentation
Assist in creating value propositions based on customer needs analysis and incorporates into value proposition/go to market strategies
Self-starter who thrives in an ambiguous environment, who is fearless in reaching out within the organization to new points of contact, working with senior leaders within Hon, talking to customers
Willing & capable of rolling up sleeves and implemented a MOS to drive results
Integrative thinker – someone who can piece together experiences, product knowledge, observations, business acumen, etc., together and define next steps
Collaborative – success in this small team will be dependent on collaboration with direct teammates as well as across enterprises & across functions. The right candidate will build relationships and partner effectively with key stakeholders
The successful candidate must be a hands-on person who possesses the best combination of strategic thinking, process rigor, and drive to achieve tangible business results

144

Product Marketing Specialist Resume Examples & Samples

Develop and execute strategic communications plans for the multifamily market
Understand and have experience with marketing a product(s) across its life cycle from definition to end-of-life, including market requirements, market research and analysis, marketing strategy, planning and execution, positioning and messaging and sales enablement
Effectively work with cross-functional, matrixed team environment with executive presence
Facilitate collaborative relationships with creative, social, video, digital, automation, and production teams to deliver integrated campaigns on deadline
Ensure consistency of messaging and branding across all mediums
Coordinate with sales enablement to socialize campaigns and assets with sales teams
Conduct interviews with internal clients and customers
Present plans and results to executives
MBA preferred, but not required
Proven project/account management experience
Experience with managing projects from start-to-finish
Minimum of five years of business writing experience
Experience writing B2B digital content, direct email campaigns, video scripts, articles, strategic communications, and sales collateral
Strong attention-to-detail with ability to manage multiple projects within strict time frames and deadlines
Must be flexible and able to work extended hours as deadlines require
Willingness to adjust to changing priorities and adapt to new products or new projects quickly; multi-tasking required
Must be able to research topics and fact check, as well as use creativity in presenting all subject matter
Must be able to sell an idea
Should be able to collaborate and be autonomous
Should be polished and speak well in public, as well have experience presenting to executive-level leaders
Marketing experience required; experience within a technology or property management company a plus
Proficiency in MS Word and Outlook, with a working knowledge of PowerPoint required
Experience with content management systems a plus
Experience trafficking projects and working with project management systems necessary

145

Product Marketing Specialist Resume Examples & Samples

Lead project manager for multiple marketing workstreams, working closely with internal marketing teams, our creative agencies and external partners to ensure the team is staying on track with key project milestones and deliverables
Be a champion of the evolving brand and program, by reviewing partner marketing assets to ensure they meet brand guidelines. Youll be interacting with a global list of OEM, carrier and internal marketing partners over email or video conference to consult on brand guidelines, give suggestions for asset changes, and deliver constructive feedback on marketing assets
Support development of partner educational content and marketing templates to scale globally across Google
Document and share best practices across enterprise
Work with the wider Marketing team and partner with Product, PR, Legal teams to manage cross-functional projects
Manage localization projects in partnership with global partner brand managers or country marketers
Prepare presentations and clearly communicate findings from initiatives to senior management and to the broader organization
Portfolio that can be presented or accessed
Bachelors degree in Marketing, Communications, Business Management or related degree from an accredited university
3 years of marketing project management, marketing production or creative agency experience
A super-organized diplomat with strong project management and communication skills. Youll have to be comfortable managing internal and external relationships with a range of global business functions, from engineering, business development and marketing
Ability to use Photoshop/ Adobe InDesign at the basic level of experience for minor production design work, someone with an eye for design and creative
Proficient at working with Keynote & Google Apps (Slides, Docs, Sheets)
Ability to multi-task, and be comfortable working efficiently in a fast-paced, deadline-driven environment
Able to travel to Google offices in the Bay Area, especially the San Francisco office
Strong understanding of product positioning and marketing
Experience in customer facing or partnership role
Previous experience or demonstrated passion for the technology and mobile industry
A sense of humor!
Proven track record of exceptional performance and high productivity

146

Senior Product Marketing Specialist Resume Examples & Samples

Develop customer relationships and assist Rockwell Sales Account Managers with pro-actively addressing customer inquiries and issues
Applies market, customer, industry, application and technical knowledge to assist in preparing product development specifications with features, price, cost and reliability objectives for product development projects
Provides VFD product application and spare parts support
Project manage product quality field issue resolution, in collaboration with Rockwell Sales, Quality and Technical Support teams. Manage and administer product warranties. Support resolution of Order Management issues
Provide Product Management leadership to the Continuation Engineering team for product quality improvements, cost reductions, parts obsolescence, and to meet evolving standards and customer requested product changes and enhancements
Work with the Product Quality Leads in support of quality resolution and quality improvement programs
Facilitate external and internal product technical competency training for assigned product lines. Develop and maintain product instruction manuals and spare parts lists
Support development and maintenance of the Business System product and pricing databases
Support deployment of new business systems and processes
Bachelor's of Science in Electrical or Mechanical Engineering
A minimum of five years in an Industrial Automation/Power Control Product Management role and/or Engineering role where you've worked with large horsepower Variable Frequency Drives applications and start-up experience
This role is required to travel nationally/internationally up to 15%
Project Management experience or certification
Experience with technical leadership and commercial execution of projects acting in a project engineering or project management capacity. MBA

147

Product Marketing Specialist Resume Examples & Samples

Bachelors degree in Marketing, Business Administration, or related field
Minimum 3-5 years in marketing, public relations, event management or similar field
Preferred experience in a manufacturing or technical product environment
Proficiency in MS Word, Excel, and PowerPoint are a must
Confidence with social media is important
Adobe Photoshop/Creative Suite knowledge a plus but not required
Familiarity with SalesForce, SharePoint, SiteCore, and Pardot a plus but not required
Customer-Focused: You start with the customer and work backwards. You invest the time and energy to understand your customers’ objectives, and then tie all your activities directly to the achievement of those objectives
Tech-Savvy: You have the ability to learn and use new software tools and programs
Innately Curious: Asking questions is how you learn. You thrive on interaction with experienced professionals and seek to incorporate over-arching strategies into the task at hand
Results-Driven: You are awesome at setting your own daily priorities and delivering projects on time that match requirements and expectations
Collaborative: You love teamwork. Your colleagues love having you on the team. You have a sense of humor and are comfortable collaborating across sales, product, account management, engineering, and marketing to deliver results
Detail-Focused: You can manage multiple projects simultaneously, in a matrixed organization, with attention to detail, tenacity, and a focus on results
Analytical: Proven analytical skills and the ability to effectively organize marketing data

148

Product Marketing Specialist Resume Examples & Samples

Build and deliver go-to-market strategies driving Canon production solutions to market
Provide consultation across our wide customer base on how we enable world-class solutions to drive business success for our customers
Manage new product introductions and the product life-cycle for existing products through application of marketing principles including target market and application definition, sample kits, competitive analysis, population management and pricing
Bachelor’s degree in Marketing, Business Administration or a Digital Printing related field
Minimum of 3 years professional experience in sales/marketing/R&D or solution management specifically focused on solutions in the printing industry
Experience in a fast-paced, highly integrated environment is preferred
Customer facing/interaction experience
Excellent presentation and communication skills
Ability to meet/exceed deadlines, prioritize tasks to meet business objectives

149

Product Marketing Specialist Resume Examples & Samples

Assist with go-to-market activities for product launches
Ad-hoc analysis and presentations
Minimum of 2 years of experience in a technical role – basic understanding of cloud, SaaS or related products
Minimum 1 year of experience in marketing or product/product operations experience
Ability to be a learn quickly and adapt to constantly changing priorities
This position requires strong communication and interpersonal skills
High-Intermediate to Advanced Excel and PowerPoint skills. Strong spreadsheet abilities are important
Can balance the need for quick turnaround (e.g., a client output) with longer-term strategic efforts (e.g., a presentation for a large conference)
Minimum of a Bachelor's degree, preferably in STEM field
Moderate travel required (25%)

150

Expert Product Marketing Specialist Resume Examples & Samples

Analyze the market information
Create strategic promotional plans and calendars
Weekly forecasts and formation of plans to close gaps vs. monthly/quarterly/annual plan
Collaborate and communication with, and updates to, HQ (Japan) counterpart
Creation and presentation of product marketing decks
New product launch activities; development of launch assets, retail merchandising, and campaigns
Development of training materials for internal sales people, field marketing reps, and external sales people
Trade show support and training
Three (3) years relevant industry experience; product/brand marketing and communication skills coupled with CE industry knowledge is required
Bachelor’s degree in marketing, advertising, marketing or closely related discipline. Equivalent experience (in lieu of education)
Demonstrated ability to turn high-level marketing objectives into effective communications strategies and measurable campaigns
Experience working with both National and Regional retail accounts is required
Product lifecycle management experience, particularly in product launch and channel inventory management, is required
Strong Microsoft Office skills (e.g., Excel, PowerPoint, Word) required
Familiarity with PSI and CPFR processes is preferred
Strong service orientation and highly proactive working style
Effective communication and influencing skills
Excellent organizational skills to be effective and efficient
Travel up to 30%

151

Product Marketing Specialist Resume Examples & Samples

Provide response to customer inquiries
Implement and maintain simple Sales Orders for assigned district and/or regional customers
Maintain order status from order entry through invoice reconciliation
Assist in providing required management report updates
Coordinate activities with internal contacts
Increased activity supporting Marketing and Sales Pre-Sale and Post-Sale activities for semi complex inquiries and sales orders
Increased direct customer contact
Work individually or with DSO Platform teams to develop proposals supporting customer needs
Apply basic financial concepts
Provide timely updates for predefined management reports
Basic interpretation of design specs & drawings
Support Prod. Line financial objectives
Ability to Learn
Initiative (Self Starter)
Communications Skills
Professional Ethics
Team Oriented
Apply business concepts and procedures
Assertiveness
Results Oriented

152

Product Marketing Specialist Resume Examples & Samples

Assemble & facilitate product portfolio reviews w/ Marketing, Manufacturing and R&D
Develop product roadmaps linked to segments, customer needs, willingness to pay
Work with Marketing to develop pricing strategies for new products
Review and implement pricing guidelines for long term supply agreements
Manage product line consistent with Honeywell product stewardship standards
Assure that proper diligence exists prior to commercialization of new products and any HS&E issues associated with existing products are addressed
Understand cost structure of products and identify opportunities to reduce costs
Participate in and support SIOP process
Coordinate and drive key activities with new and existing channel converters
Own sample inventory and prototypes
Maintain products in Salesforce.com
Program & Project Management
Develop and implement project plans leading to commercialization, including key work streams and milestones
Facilitate the trial planning process supporting development activities, coordinate with R&D and Marketing
Develop & maintain intelligence on competitive materials
Own industry analysis and prepare management reports
Bachelor’s Degree in engineering or technical field
3 years of product marketing experience
Demonstrated proficiency in project management
Ability to perform analysis and develop recommendations
Strong computing skills, ability to work with MS Office applications, etc
2 years of experience in marketing role
Business to business marketing experience preferred

153

Product Marketing Specialist Resume Examples & Samples

Bachelor's degree in Engineering, Business or Marketing
At least 2-3 years marketing experience or product marketing is preferred
Working experience utilizing negotiation skills and people marketing techniques
Be skillful at MS excel and PPTs
Ability to travel up to 35% of the time

154

Product Marketing Specialist Resume Examples & Samples

Commissioning and maintaining protection relays and interfacing to SCADA,
Providing Technical Support and trainings for protection relays and IEC61850 communication,
Support for the sales and marketing activities of Medium Voltage Protection Relays manufactured by several factories throughout the world,
Periodic visits to customers and trying to increase cooperation for new opportunities,
Implement actions to increase the number of the customers,
Participation in investigating, planning and implementing marketing activities,
To analyze and evaluate commercial and technical aspects as soon as receipt of RFQs,
To transfer commercial and technical specifications to the relevant domestic & overseas people/departments and to assure bids/offers proper preparation and submission to the customers on due time,
Reporting to Product Marketing Director

155

Senior Product Marketing Specialist Resume Examples & Samples

Applies market, customer, industry, application and technical knowledge to assist in preparing Customer requirement Document and Product Requirement Document for product development projects
Assists in defining specifications with price, cost and reliability objectives for product development projects
Helps with preparation of on-going competitive analysis and regularly communicates relevant information throughout the organization
Supports Commercial Marketing organization in the development and implementation of key programs in support of product objectives
Provide BU support for product quality field issue resolution, in collaboration with Rockwell Sales, Quality and Technical Support teams
Minimum of five years of Product Management, Commercial Marketing and/or sales experience in variable frequency drives or Industrial Automation industry
This role is required to travel nationally/internationally up to 40%
Understanding of business profit & loss responsibility
Product forecasting and strategic planning
Experience with technical leadership and commercial execution of projects acting in a project engineering or project management capacity

156

Product Marketing Specialist Resume Examples & Samples

Conduct market research and collect market/industry information for the Asia-Pacific region, including market segment sizes, industry dynamics, market trends, and regional regulations
Conduct competitive research for the Asia-Pacific region, including, competitor market share, product offering, and activities
Understand market segment trends through Voice of Customer analysis; visit customers regularly to gain insight into market needs
Determine unmet customer needs and translate into product requirements, regional or global
Initiate Asia-Pacific focused new product development projects for Industrial - Dust Collector Systems segment based on customer application requirements; collaborate on global new product development
Manage regional Asia-Pacific product portfolio of Industrial - Dust Collector Systems products, including product obsolescence, price list, catalogue, demand analysis, etc
Compile and analyze internal and external data on customers, products, and competitors and making strategic and tactical decisions. (i.e. segmentation analysis, product life cycle analysis, etc.)
Actively collaborate with Engineering, Operations, and Sales teams from development through all phases of the development process cycle, and occasionally act as Project Manager
Manage regional product and brand promotions with EU&US
Direct promotional activities including Sales and Marketing Launch Packages, trade shows, advertising, and literature
Create and conduct product and application training for target markets
Drive growth through the pursuit of new business using lead management, valve sales inquiry, and other processes
Provides technical support to inside and outside sales groups as necessary

157

Product Marketing Specialist Resume Examples & Samples

Internal and External marketing channels: work closely with the Senior Product Marketing Manager to manage editorial calendar, content, and publication to both internal and external CTO blogs and other channels. Work closely with HERE Centralized Marketing and Communications to ensure production and distribution of content is timely and relevant. The overarching goal is to establish the CTO and the CTO organization as a thought leader both internally and externally in the technology community
Demos / prototypes: as needed, work closely with prototyping resources in CTO to craft positioning and narrative for demos and prototypes
Provide content, use cases, and other material to Marketing / Communications teams to support their efforts
Record of success: Demonstrable track record of successful product marketing activities
Experience: 3+ years of experience in technology product marketing
Production:able to support the production of high quality deliverables including PowerPoint, videos, and prototypes

158

Product Marketing Specialist Resume Examples & Samples

Drives the product marketing strategy and execution across Greenway’s supporting products including those that address patient engagement and population health needs
Regularly reviews and retains competitive data for use in development of distinctive competencies as reflected in product messaging, buyer personas and segment marketing strategies
Performs and reviews market research for the purpose of compiling regulatory and industry related information that provides insight to customer concerns. Maintains and catalogues this data as it relates to product marketing efforts
Develops internal product focused communications and sales enablement materials
Creates product related content for customer seminars, webinars, user conferences, trade shows, special promotions and direct mail campaigns
Presents positioning content to both internal stakeholders and external customers
Manages key reporting processes and the dissemination of key metrics to the product management and marketing organizations

159

Product Marketing Specialist Resume Examples & Samples

Help perform research and analysis to identify market sizing and segmentation, market requirements, buyer personas and competitive intelligence
Updating and creating sales collateral based on content of technical documentation
Updating and creating sales enablement documents
Coordinating with alliance partners to create compelling collateral and sales enablement documents
Managing content update projects through the creative workflow process to completion ensuring all stakeholders are kept informed of progress and milestones are achieved

160

Product Marketing Specialist Resume Examples & Samples

Develop and drive marketing strategies for industrial Fixed products in AP region
Compile and analyze external data (macro-economic trends, customers, competitors, segmentation, value chains, sector size/ growth rates, new technologies)
Owns product line life cycle and is accountable for product profitability
Design Voice of the Customer (VOC) to capture product gap, market status so that develop strategy for NPI
Portfolio management for Fixed product line
Work closely with engineering, QA, manufacturing and sourcing for delivering impactful NPI
Work closely with channel and customer marketing team to develop key target vertical based on segmentation, and develop applications to meet customer’s unmet needs and requirements
Drive local adaptation of the offering and working with ISC, QA and service to establish service to meet customer expectation
Lead market research projects to prioritize and develop detail industry penetration plan
Global communication internal and external
Manage multi-task & strong project to meet target development cycle time
Bachelor degree, ideally in Electronic Engineering, Mechanical, Marketing, Business or Economics. MBA, master of engineering or equivalent business experience is preferable
Fluent English in both written and spoken
5+ years experience in Marketing, technical sales or R&D function. Gas detection experience is preferred
Understanding knowledge for the market to use gas detectors. (Chemical plant, Oil & Gas. Steel & Iron industries, Waste Water Treatment Plants, Boiler Rooms, Refrigerator & Food, etc.)
Good analytical skills and sense of accountability

161

Product Marketing Specialist Electrification Products Istanbul Resume Examples & Samples

University degree in Electrical Engineering,
2-3 years of sales and marketing experience,
Good knowledge of MS Office Applications,
Excellent command of written and spoken English,
Action oriented, strong interpersonal & communication skills, team work oriented, outgoing, able to handle different cultures,
No restriction to travel domestic and abroad,
Completed military service for male applicants

162

Product Marketing Specialist Resume Examples & Samples

Drives the product marketing strategy and execution across key Greenway Health products
Assists in the development of customer-facing and internal product focused communications such as webinars, brochures and newsletter articles, and sales tools
Responsible for developing buyer personals, ideal client profiles, buyer journeys for Greenway Health solutions and services
Performs market research for the purpose of compiling regulatory and industry related information that provides insight to customer concerns. Maintains and catalogues this data as it relates to product marketing efforts
Assist with planning product related content for customer seminars, webinars, user conferences, trade shows, special promotions and direct mail campaigns
Manages key reporting processes and the dissemination of key metrics to the organization

163

Product Marketing Specialist Resume Examples & Samples

Focus on local Breaker market
Understanding of major market drivers (deregulation, industries etc), define the product strategy and roadmap considering local market facts and existing product portfolio
Monitor market size, market shares by product, by ratings, by channel - history tracking, and market prices by product, by channel
Define product market introduction roadmap and process including channel and periodical target with plan of suitable marketing tools and event to ensure the successful product promotion
Identify opportunities by market segments, channel and product lines (white spot analysis)
To feedback market requirements to production units/R&D to ensure that they are being considered in product development
Be an expert with respect to the competition, drawing perceptual map for management communication regarding
Recommends portfolio modifications and market allocation changes
Monitors competitor portfolios, IP, quality, acceptance, technological moves
Monitors technological developments, standards and segment requirement, being the specialist of application and emerging market
3+ years of experience in a job in breaker
Bachelor's degree (MBA preferred) , technical background, with Solid experience wiring accessories
Excellent teamwork skills, Strong personality and communicator
Proven ability to influence customers & cross-functional teams without formal authority
Willingness to travel

164

Product Marketing Specialist Resume Examples & Samples

Negotiate pricing daily with market/customer segments
Analyze sales and marketing data, and P&L statements by product line and customer
Support product line(s) globally with the Product Group Manager and tracks/forecasts business activity
Train Customer Service and Field Sales Personnel on the responsible product lines ranging from the product itself, applications, and use through local area visits, Webinars and any other tools or resources that are available
Generate technical notes periodically to update the field on new product developments within the product groups to support design-ins. Track those design-ins and design wins
Support the MGE programs and also the ‘backroom support’ system globally
Analyze the P&L and the business to ensure that the stated profit objectives and revenue targets by product line or by customer are met
Support Product Manager in managing inventory levels and turnover ratios

165

Product Marketing Specialist Resume Examples & Samples

Bachelor’s degree (B.A. or B.S.) or equivalent combination of education and experience
English, Journalism, Marketing or Merchandising educational background
3-5 years' experience in retail, copywriting, public relations, advertising or marketing
Superb organizer with high attention to detail to successfully handle multiple projects with tight deadlines
Strong work ethic with a highly productive, proactive, flexible approach to daily work and problem-solving
Exemplary copywriting skills
Helpful and approachable attitude

166

Product Marketing Specialist Resume Examples & Samples

Contribute to marketing studies for the products you support
Support business cases generation, MRD creation, market launch plans and portfolio management
Assist in Market segmentation and Opportunity Sizing: TAM/SAM/SOM modeling
Document inputs on Competitive and market dynamics analysis
Track new opportunities and assist in design-in process and revenue realization
Maintain and update forecast for products you support
Assist in creation of customer facing material, marketing collateral, and training material for product promotion
Bachelor's degree in Electrical Engineering or related technical field
RF experience with transceivers, power amplifiers, switches, LNAs, filters, antenna tuners a plus
Experience in RF semiconductor design, applications or manufacturing a plus
Ability to understand and relay technical information to customers, engineering teams, and marketing colleagues
Responsive, Self-driven and directed, with a strong sense of ownership
Excellent interpersonal and verbal and written communications skills to interact with customers and internal teams
Proficient in Microsoft Office, especially Excel and PowerPoint
Willing to travel 25% of the time

167

Product Marketing Specialist Mobile Apps Resume Examples & Samples

1+ years related experience in a business environment
User knowledge of Android and iOS operating systems
Experience administering and managing App Store content
Basic knowledge of engineering procedures
Experience gathering and defining mobile product requirements
Experience in an Agile development environment is a big plus
Organized, well-spoken, well-written and ready to challenge and be challenged
Bachelor's degree strongly preferred
Experience working with tools to measure performance and test options within mobile apps
Detail-oriented with ability to deliver data-driven results, analysis, testing and application of findings
Strong skills in Microsoft Excel, Word, PowerPoint, and other MS Office software

168

Product Marketing Specialist Resume Examples & Samples

Support the attainment of the ancillary product yearly revenue and sales targets through the launch of new products and the enhancement of existing marketing efforts on current products
Work with product management to define the service/feature/solution positioning and messaging required to develop sales collateral, customer communications, and PR communications strategy for all stakeholders and customers
Represent product marketing across the organization to help facilitate effective campaigns within dealerships, field offices, service centers, vehicle brands and direct to consumer
Create sales, partner and customer facing collateral
Support the updates of VCI, VoA and AoA websites (internal/external)
Diligently review trade publications, to keep abreast of industry and competitive activities, as well as financial services trends, and assess how the team should respond
Select and maintain relationships with all advertising agencies, printing companies, press agencies, etc
Develop sales kits including whitepapers and messaging documents to be used for collateral pieces, presentations and product demonstrations
Create and deliver product training to the sales organization for new products and features
Generate supplementary materials for Sales/Marketing/Support departments to ensure consistency in messaging for product features, responses for common questions from potential customers, and provide up-to-date information on competitors
Gather, distribute and manage industry information research data and perform analysis on assigned topics including information on markets, products, industry best practices, typical costs, issues, benchmarks, metrics and other information required to support the objectives of the requests
Upkeep project management system and files, manage cultivated research relationships and create/manage research library
Coordination, retrieval, analysis and interpretation of financial, operational and customer data
Analyze dealership/customer engagement in our programs and identify opportunities to increase participation
Develop and conduct outbound telephone surveys and online surveys as appropriate to dealership personnel, BDMs, customers and other relevant parties to evaluate behaviors, gain insights on customer feedback, and solicit best practices, suggestions for improvement, and identify challenges that exist within our products and programs
Provide operational support for dealers and VCI field staff for our ancillary products This responsibility includes troubleshooting on all issues, responding to phone, email and other types of inquiries that require resolution, and development and maintenance of reporting for VCI field and dealership review
Manage projects as assigned using appropriate project management tools (e.g., scope, timelines and deliverables, etc.)
5 – 7 years of which
3+ years of Financial Services Product Marketing Experience in the financial services and/or automotive industry strongly preferred
3+ years of marketing communications, product, and/or project management experience in leading cross-functional teams in delivery of major new products or systems
2+ years of solid data research and analysis in the automotive or financial services sector
Bachelor’s degree in Finance, Marketing, or related major
Master’s degree in Business
Highly detailed oriented
Superior organization skills
Proficient in MS Office Excel, PowerPoint, Word, and Business Objects
Able to demonstrate an effective balance of business, marketing and technical skills
Highly organized, process-oriented and self-motivated
Ability to thrive within a complex, fast-paced and dynamic environment; to embrace tight deadlines, changing priorities, aggressive budgets; to provide thought leadership and yet be participative and hands-on
Strong background in research, analysis, and automotive finance

169

Product Marketing Specialist Resume Examples & Samples

Serving as the subject matter expert and key technical advisor for the product and its current and future capabilities
Producing technical guides, best practices documents, application notes, and configuration and installation content for internal and external use
Working with Product Marketing to raise technical awareness of our products amongst our sales and channel teams
Preparing and presenting content to customers and executives
Working with engineering teams through design, documentation, testing, and product launch; running beta and pilot programs
Investigating and articulating our competitive positioning and strategy
Managing our CC database (Customer Complaint updates) to support Product Mgrs. Contribute to Failure Analysis Reports /Problem Solving /8D /KT documents
Associates degree or equivalent required (BS/BA preferred)
A technical education / background in vacuum science, electronics, physics, chemistry, or equivalent experience preferred
2+ years of related experience preferred
Proficient in the use of Microsoft Office tools
Ability and willingness to travel both domestically and internationally up to 20% is preferred

170

Product Marketing Specialist Resume Examples & Samples

Managing quarterly GTM product software release schedules for RingCentral and Partners
Create marketing assets such as datasheets, feature briefs, whitepapers, user guides, web tutorials, and other collateral and content where required
Leading product training, product level positioning and marketing messaging to be used by RingCentral sales teams and other partner teams
Conducting relevant competitive analysis to help in product positioning
Working with demand generation teams and enforcing SPIFF programs
Support PR and awareness activities including webinars, trade shows, direct marketing, collateral and customer case studies relevant to the direct and/or indirect channels
Evaluate and analyze new features to drive product roadmap prioritization based on channel priorities
Bachelor's degree and 2-3 years experience in product marketing, MBA is a plus
1-2 years experience working directly with cross functional teams including product management and sales
Exceptional verbal, written and presentation skills
Self Starter and Self-motivated individual capable of working in a fast-paced, dynamic environment
Experience working in marketing for a SaaS or cloud services company is an asset
Experience in developing business cases is an asset

171

Product Marketing Specialist Resume Examples & Samples

Implement country/customer specific strategy, with Regional/ Sales Managers
Develop dedicated region plans for existing ranges & launch plans for new products, as well as phase out old products, marketing tools, training concepts, pricing strategy - structure with PM and sales
Define and measure our present business / future opportunities by regions and local key players of our product portfolio
Develop product positioning and messaging that differentiates the products in the market
Coordinate and define the market requirements for Conventional Wiring Accessories with key players, LSU and PRU
Coordination and support for developing dedicated Marketing Materials that will promote ABB products for Conventional Wiring Accessories
Follow and identify the future market trends and report to market intelligence of EPBP
Close coordination with EPBP PRU
Support ABB Sales , Tech promotion team and System Integrator on day to day activities

172

Senior Product Marketing Specialist Resume Examples & Samples

Promote and adhere to a culture of safety and integrity in all aspects of our business
Develop an expert understanding of the GE Refinery Process Chemical product line, equipment,
Perform competitive assessments (market sizing, profitability, technical trends, competitors) to
Bachelor's degree in Engineering or Science from an accredited university or college
A minimum of 8 years of experience (10 years preferred) preferably selling and/or marketing
Motivated self-starter with a demonstrated leadership style showing capabilities to accelerate
Ability to work strategically and tactically
Excellent planning and prioritization skills, the ability to manage several projects concurrently
Strong command of English language, multilingual particularly in ASEAN/Korean languages

173

Product Marketing Specialist Resume Examples & Samples

Build, refine and clearly articulate compelling and effective messaging, positioning and differentiation for products, services and corporate initiatives
Write, edit and project manage a diverse range of high-quality and high-value marketing communications output, such as brochures, white papers, case studies, email campaigns, website content, video scripts, articles, infographics, ads, sales enablement tools, etc. High-quality, consistent, and prolific performance is essential
Ensure accuracy and timeliness of content in marketing communications through rigorous quality control, proofing and fact checking
Get quickly and thoroughly familiarized with the company’s product lines, technology and forward-looking strategy to understand the intent, value and usage of the company’s solutions as well as the target markets, buyers, users, etc
Drive marketing of the company's products, including developing and executing marketing plans, ensuring that all marketing efforts adhere to overarching company and individual business unit messaging
Work with cross functional teams such as product experts, sales, marketing, etc
Keep abreast of industry regulations and trends through ongoing reading and research to develop a credible, knowledgeable voice and strong advocacy for product lines
Impeccable marketing writing, editing, and proof reading skills
Exceptional communications and interpersonal skills
Clear, analytical thinking with a great eye for detail and design
Ability to manage multiple priorities and meet tight deadlines
Well-organized and self-motivated with ability to work alone and in a team setting
Broad knowledge of the healthcare industry and healthcare technology (experience with clinical documentation preferred), coupled with a creative mind
3+ years of experience in healthcare marketing writing
Thorough understanding of marketing elements (messaging and positioning, content and asset creation, competitive intelligence, campaign building, thought leadership initiatives, etc.)
BSc/BA in marketing, communications, language/writing or equivalent

174

Product Marketing Specialist Resume Examples & Samples

Bachelor’s Degree in Electrical Engineering, Mechanical Engineering, Industrial Engineering, Computer Science or Information Technology or related technology driven degree
1-3 years of experience in Product Management / Specialists and/or Marketing around technology and / or Services
Legal authorization to work in the US is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
Exposure to Industrial Internet of Things (IIoT)
Exposure to Information Technology (IT) Products such as Servers / Switches / Virtualization
Exposure to Control Systems including PLC, HMI/SCADA, plant historian
A minimum of 2 year working in industrial automation
Proven ability to motivate and influence cross functional teams to embrace new concepts and solutions
Self-motivated and self-managed towards objectives
Demonstrate strong interpersonal communications, organizational and written/verbal communication skills
Proven ability to manage multiple internal and external partner relationships while achieving target outcomes

175

Product Marketing Specialist Resume Examples & Samples

Working with the systems teams to ensure accuracy of product offering and pricing of order entry systems
Developing training materials and selective training to sales channels and internal Pella functional team members
Working with internal teams to ensure all data and business intelligence requirements of the business can be captured and are available through the corporate business intelligence environment
Tracking and maintaining various competitive information, including; product and feature matrices, promotions, etc
Helping to identify additional tools that track internal and competitive positioning as well as develop brand-specific reports
Maintaining product description documentation (as well as Competitive Edge), including the updates with each new release
Drafting and maintaining daily, weekly, and periodic reports requested from the business users, as well as any ad-hoc requests. Examples include: State of the Business Reports, Metric Dashboard and bookings reports, Shipments by segment and channel vs. Prior Year, monthly forecast reports, budget tracking, etc

176

Senior Product Marketing Specialist Resume Examples & Samples

Develops and executes product marketing content and materials across a range of equity and/or fixed income investment teams, serving as a Subject Matter Expert (SME) throughout the organization
Ability to analyze complex financial data to help translate into compelling and timely product marketing stories
Support the creation and execution of integrated marketing campaigns as needed to align with broader marketing initiatives and in response to major market events
Excellent writing skills to develop and execute product or educational topic papers as needed for multiple audiences and mediums
Leverage market research and customer data to develop targeted content strategies to support multiple business channels
Develop measurement approaches to assess impact of marketing campaigns; monitor campaign performance to optimize and increase engagement
Actively seeks to drive business results by identifying opportunities to develop and strengthen our product marketing materials and messaging in accordance to client- and/or regional-specific requirements
Liaises with different internal groups, of all levels, including sales/marketing, client service, management, legal, performance, and design
Ability to efficiently work in a virtual environment where business partners may be in multiple locations
5+ years’ experience in investment product marketing/communication role working with senior investment professionals and product teams
Bachelor’s degree, preferably with a major in economics, business, or marketing. MBA a plus
Other industry qualifications/licenses a plus
Experience working with both equity and fixed income product line-ups
Supervisory experience a plus
Equity and fixed income product, market and industry knowledge, and ability to demonstrate this understanding in the creation and execution of marketing materials
Functional knowledge of investment concepts with the ability to apply those concepts to the development of compelling product stories, content, and materials

177

Senior Product Marketing Specialist / Manager Resume Examples & Samples

Actively promote Semtech power management applications to customers, internal sales teams and distributors
Develop and drive strategies to grow design-ins, revenue and market share
Provide feedback from existing customers, prospects, and sales force to assist in the definition of product configurations or enhancements that target specific markets or market segments
Generate market communication materials including brochures, web and print based promotions, applications notes, product data sheets, and technical presentations
Develop business plans to forecast and drive increases of design-wins and net revenue
Work with design, applications, and test engineering groups to support product throughout its lifecycle
Position requires a BSEE or Bachelor’s degree in a related discipline
10 years of experience in semiconductor technology or a related industry including 5 or more years of technical marketing experience
Technical knowledge and skills within the specific areas of mixed-signal, power management IC’s
Must have experience with and the ability to identify new product opportunities in various markets as well as coordinate and provide support for the strategic planning and development process
Experience in preparing forecasts, working with a sales organization and customers to support account penetration plans required
Strong interpersonal skills with ability to interact with customers, sales force, peers and management
Strong analytical and business skills
Ability to travel up to 50%, both domestic and internationally
Experience with power management and wireless power applications
Understanding of the semiconductor development and production process
Prior experience with the following tools: Salesforce.com, MS Office Suite, SAP, or other business related software

178

Product Marketing Specialist Resume Examples & Samples

Proposal management – Working with a broad internal stakeholder network, compile cost and value information and use Siemens tools and internal approval processes to present and deliver value-based quotes to customers, responding to customer requests for clarification and status
Minimum 2 years work experience in proposal or sales roles required
Travel between 5-10% of time
Ability to function effectively in a fast-paced environment, juggling multiple projects simultaneously
Relationship management and collaboration with internal and external customers

179

Senior Product Marketing Specialist Resume Examples & Samples

Messaging: responsible for supporting the Senior Product Marketing Manager with crafting and driving internal and external messaging for the CTO org
External events: for the CTO org, support the Senior Product Marketing Manager with driving trade show presence and CTO/CTO staff speaking engagements. This includes establishing the theme / narrative and leading the creation of supporting content (PPT, videos, demos)
Communication: Excellent communicator with outstanding verbal, written, and visual skills; able to influence all layers of the organization. Able to craft and articulate a vision and build consensus around it
Influential: able to influence other internal teams (primarily Marketing and Communications) to support CTO activities and deliverables

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