Manager, Product Marketing Resume Samples

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H Rosenbaum

Henry

Rosenbaum

1975 Clovis Common

Philadelphia

+1 (555) 833 5304

1975 Clovis Common

Philadelphia

Phone

p +1 (555) 833 5304

Experience Experience

Chicago, IL

Manager, Product Marketing

Chicago, IL

Goyette-Schaefer

Chicago, IL

Manager, Product Marketing

Assist Brand Manager and collaborate with Digital Marketing team in developing a data-driven quarterly strategic plan within an assigned product territory
Manages own workload, as well as monitoring direct reports’ workload, to ensure all projects are moving and deliver on time
Work with marketing operations team to ensure campaigns are created, executed and tracked
Manages a diverse team focused on product marketing and sales with emphasis on business development/account development for assigned vendors
Develops innovations/improvements; present findings to department to improve processes
Develop strategies to manage tradeoffs involving cost, pricing, competitive positioning, and product lifecycle management
Trains and develops direct report(s) and offer guidance; ensuring employees develop to maximum potential and grow to next level

Boston, MA

Senior Manager Product Marketing

Boston, MA

Lueilwitz-Eichmann

Boston, MA

Senior Manager Product Marketing

Ongoing planning and coordination with Product Development and Management to develop marketing strategies to promote both new and existing products
Establishing annual budgets, mid-range plans, and demand forecasting
Develop and manage programs to market and sell products across all channels
Work with strategic partners to further business objectives and reinforce/leverage the benefit of our big partners
Develop cross-sell strategies to successfully deepen customer relationships, including single-product and workflow campaign marketing
Manages marketing agency in development and fulfillment of marketing/campaign materials such as collateral, direct mail, print, TV, radio, e-mail, web banners, bill inserts, etc
Identify and work with industry partners to open new sales channels, help partners close business directly with end users

present

Boston, MA

Senior Manager, Product Marketing

Boston, MA

Brekke, Keebler and Cruickshank

present

Boston, MA

Senior Manager, Product Marketing

present

Work with product management to influence the product management roadmap based on changing market dynamics and new opportunities in the digital marketing space
Work within Marketing to execute limited message testing plan to facilitate message integration and development of content and touch points
Work across product management, sales, and marketing teams to create outbound product content for lead gen and customer education
Work with leaders to track KPIs for product adoption and revenue targets; create and maintain dashboards to report product performance metrics
Work with Product Management to develop product roadmap
Select, develop, and manage personnel to ensure the efficient operation of the function
Own and develop data revenue plan, recommend revenue opportunities and work with supporting teams to meet the targets

Education Education

Bachelor’s Degree in Marketing

Syracuse University

Bachelor’s Degree in Marketing

Skills Skills

Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
Agile with the ability to execute on short turnaround times, and remain adaptable to rapid changes in the online advertising business environment
Behavior Competencies (e.g. planning, organizing, written/oral communication, adaptability, analytical reasoning, teamwork, detail orientation)
Strong communication skills with the ability to prepare and deliver impactful presentations to support business arguments and plans
Excellent oral and written communication skills and strong interpersonal skills
Exceptionally detail oriented with the ability to thrive in fast moving, ambiguous environments
Adaptable to change and ability to work in fast paced enviroment
Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management
Field Enablement and/or Education Services
Able to constructively work under stress and pressure when faced with high workloads and deadlines

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15 Manager, Product Marketing resume templates

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Manager, Product Marketing Resume Examples & Samples

Champions the next generation of digital marketing
Uses the digital medium to execute as part of a larger cross discipline marketing campaign (including retail, creative, PR, D2C, Media, Digital/Social)
Works collaboratively with the cross functional teams on developing strategies and consumer experience across all in home windows for both physical and digital
Conducts ROI on new distribution strategies – present findings and recommendations to department
Creates campaign kick-off documents and provides input on all creative components and plans for product development, ensuring all elements are in line with the NA marketing strategy
Creates and executes Global Product Lifecycle plans for titles
Trains and develops direct report(s) and offer guidance; ensuring employees develop to maximum potential and grow to next level
Manages own workload, as well as monitoring direct reports’ workload, to ensure all projects are moving and deliver on time
Takes on horizontal/cross-functional projects, in addition to daily title duties
Develops innovations/improvements; present findings to department to improve processes
Troubleshoots disruptions to production. Finds solutions that improve efficiency and effectiveness
Monitors and facilitates approval process for creative components of the product
Manages product P/L. Gathers data from finance and shares back to stakeholders to guide decision making
Interfaces with all functional groups effectively to implement business plan initiatives
Creates PowerPoint decks and other key documents for filmmakers, key stakeholders and Sales
Applies strong analytical skills
Takes initiative and seeks increased responsibilities
Is highly articulate communicator (regular communication with senior staff expected)
Expresses written ideas, thoughts, or facts in a clear, convincing, and organized way
Makes clear and convincing oral presentations to individuals or groups
Uses intuition and knowledge to complement data; thinks strategically
Previous experience in entertainment industry
Minimum 1 year of experience using Nielsen
Minimum 1 year experience using Keynote

Manager, Product Marketing Resume Examples & Samples

Develop and implement strategiec marking plans to help drive sales and customer awareness of assigned product/product areas, for all formats and sales channels, within budget. This includes advertising (online, print, audio), direct mail, email, social campaigns, contests, etc. Work with Director, Product Marketing and Promotions Team to produce all necessary materials for marketing campaigns. (45%)
For assigned products: track, update and analyze marketing campaigns, including graphs and reports, and use to inform future marketing decisions. Research and stay abreast of competition. Maintain and track annual marketing budget. (20%)
Be the expert and resource for market research and direct response analysis. Manage departmental emails, including list selection and targeting. Liase with Editorial and Consumer Insights on all market research, including the NG Books Panel and any ad hoc assignments. Work with other members of Marketing department on necessary direct response tasks, such as: financial analysis, promotion plan, list selection, etc. (15%)
Provide necessary materials to assist with communicating marketing plans to all stakeholders, including: concise expanations of marketing tactics for each product and campaign; manage TIP sheets; entering into MAPPs; coordinating with Communications; providing content for marketing presentations. (15%)
Working with other Marketing and Editorial staff, help maintain, update and grow our Social Media presence for assigned products/product areas. (10%)
4-6 years in email or direct response marketing, with increasing responsibility. Experience with Market Research and understanding of tactics highly preferred

Manager, Product Marketing Resume Examples & Samples

Product Marketing: Develop and implement strategic marking plans to help drive sales and customer awareness of assigned product/product areas, for all formats and sales channels, within budget. This includes advertising (online, print, audio), direct mail, email, social campaigns, contests, etc. Work with Director, Product Marketing and Promotions Team to produce all necessary materials for marketing campaigns. (25%)
Product Marketing: Track, update and analyze marketing campaigns, including graphs and reports, and use to inform future marketing decisions. Research and stay abreast of competition. Maintain and track annual marketing budget.Provide necessary materials to assist with communicating marketing plans to all stakeholders, including: concise expanations of marketing tactics for each product and campaign; manage TI sheets; entering into MAPPs; coordinating with Communications; providing content for marketing presentations. (15%)
Social Media: Manage the Social Media accounts for NG Books, including: setting the content strategy; manage the account/vendors (if used); updating as necessary.Maintain, update and grow our Social Media presence (including managing Facebook, Twitter, etc… accounts). Be the expert and resource for Social Media within the Book Group. Instruct authors and editors on trends and make recommendations on how to keep their own Social Media content and comments robust. (30%)
Social Media: Be the expert and resource for Social Media within the Book Group. With Marketing Team input, produce product-appropriate Social Media campaigns via Facebook, Google+, Twitter, Pinterest, etc. Maintain, update and grow our Social Media presence (including managing Facebook, Twitter, etc… accounts). Conduct post-campaign analysis and make recommendations for future campaigns. (5%)
Market Research: Be the expert and resource for market research. Liase with Editorial and Consumer Insights on all market research, including the NG Books Panel and any ad hoc assignments. (15%)
4-6 years experience in Marketing - Book marketing experience mandatory. Working understanding of Google Insights; Facebook Ads, and other online advertising tools and resources highly desired

General Manager, Product Marketing Resume Examples & Samples

Decide on the customer/market requirements for the Compact products of the US portfolio. Future products that are added and ensure fulfillment with AG and global program directives. Lead WOB product marketing management (VA, VM, GM) to incorporate US market needs into global program developments/investments
Lead definition of derivative concepts of existing portfolio and fit for new concepts into US portfolio
Lead and improve product lifecycle management for Compact vehicles to achieve volume/profit objectives. Get agreement from executive leadership in WOB (VM/VA)
Ensure competitive positioning through market driven product, price & volume assumptions
Direct the launch teams for each and every launch in the portfolio to ensure flawless launches; Lead for special events or trims that are launched at non-traditional times
Decide on escalations to ETM, MSK, CK Business review, NAR Council
Represent product in financial/controller decision-making
Lead & direct annual model year change process – with objective of increased vehicle profitability each year for VWoA and the Group
Decide on new management processes and training for Product Information management to serve the evolving product information needs of all internal stakeholders as well as key marketing agencies/partners
Assist MBV process with assigned Launch team for all models to ensure build-able product configurations & on-time model year changes and approvals
Responsible for interface with Dealer Product Committee & gaining input & buy-in from Dealers on product strategy
Lead on-going, cross-functional special assignments as required
Passat PMO task force
12-15 years automotive industry experience
Direct experience with other automotive volume brands – planning, launch, running their business, strategic planning
Local US market expertise
Experience in developing & formulating product and pricing strategies
Experience in volume forecasting & price/volume interactive development
Project leadership experience
Leading decision-making with cross-functional teams
Overall general business acumen to contribute to decision-making of the business issues at hand, regardless of function
Automotive research background
General business acumen; experience preparing for board-level executive decision making

Manager, Product Marketing Resume Examples & Samples

Bachelor's degree concentrating in Marketing or Communications or equivalent is required
Must have 5 to 7 years of related experience
Prior experience in forecasting, program evaluation, data analysis, and market research is needed
Knowledge or background in content creation and content management is preferred
Excellent analytical and problem solving skills of complex issues are required
Strong knowledge of industry and competition is needed

Manager, Product Marketing Resume Examples & Samples

Managing the media and radiology printer products as well as various marketing programs and activities for these categories
Accountability for implementing unique marketing programs, promotions and communications, as well as planning for tradeshows and other industry events
Effectively utilizing both internal and competitive data to develop forecasts and strategies that gives Sony a competitive edge in the market
Related advertising and pricing decisions, creating sales promotions and distribution strategies
Bachelor's degree is required or equivalent, preferably concentration in marketing or communications
Must have 5 to 7 years related experience
Experience in forecasting and working supply chain is a must
Knowledge of SAP preferred
Knowledge or background in Medical Segment is preferred
Demonstrated strong judgment in the selection of methods and techniques for obtaining solutions is required
Must be able to travel domestically and occasionally internationally as required

Senior Manager Product Marketing Resume Examples & Samples

Responsible for developing product marketing strategy, tactics and go-to-market plans for new and existing Business Class products and services, including Internet, Voice, Ethernet and TV product lines
Creates marketing plans to support the launch of new products – including all campaign elements, collaterals and supporting material such as invoice updates and web content
Represents the Business Services Marketing group on cross-functional operations/project management teams
Manages marketing agency in development and fulfillment of marketing/campaign materials such as collateral, direct mail, print, TV, radio, e-mail, web banners, bill inserts, etc
Ongoing planning with Field-based Product Marketing and Management in the development and execution of strategies and initiatives, creative reviews and solicitation of input
Ongoing planning and coordination with Product Development and Management to develop marketing strategies to promote both new and existing products
Responsible for creation and maintenance of content for regional and corporate website(s)
Direct leadership and management of Corporate Product Marketing Team
Develops and manages product marketing budget to ensure optimal ROI for the company

Group Manager, Product Marketing Resume Examples & Samples

Develop insights based on data analysis and use this to drive experiments with the product and corporate marketing teams to deliver on conversion and retention
Provide marketing and GTM requirements to product management to deliver on conversion and retention goals
Build an authentic brand voice and drive community engagement via social channels, customer support and relationship marketing levers
Mentor and guide product marketing managers/specialist/interns
Manage a budget and resources, effectively and efficiently

Manager, Product Marketing Resume Examples & Samples

Execution of the 360 degree omnichannel product and brand concepts in market
Ensure that all key concepts for the season are sold in to all market channels in country
Ensure all relevant brand and product category KPI’s and financial targets are met
Ensure global/ regional marketing guidelines are upheld during execution of concepts in market
Ensure mid and post season analysis of sell in and sell through of all concepts across all channels
Work cross-functionally with the market Retail and sales teams to pro-actively assess any sell through issues and develop in conjunction with SEA / SFC brand teams solutions as appropriate to address the same
Omnichannel Consumer Intelligence and drive the successful implementation of Consumer Profile Mapping across all channels for brand adidas
Execution and delivery of key concepts at pre line final line meetings for season sell in meetings. All strategies are to be in line with Global and SEA direction

Manager, Product Marketing Resume Examples & Samples

Partner with marketing, individual product owners (credit, debit, small business and commercial), and client facing teams (sales and consulting) to identity opportunities to better market Visa products
Own budget and cross-channel implementation of projects and ensure consistency of communications across all product platforms and customer facing materials
Partner in the development of B2B product marketing to support everything from issuer sell-in to product launch and communication of new benefits
Develop B2C marketing programs, tools and resources to enable clients to effectively communicate the benefits of Visa products to increase cardholder acquisition, usage and loyalty
Utilize Visa channels to alert internal teams and external clients on the availability of new product materials
Ensure that planned marketing activities align with key Visa priorities and client objectives
Manage agency partners to execute integrated marketing programs and communications
Results-oriented marketer with at least 5 years of progressively responsible business experiences with a proven track record in delivering marketing programs
Experience in developing multi-channel marketing programs is a must and previous client management experience preferred
Able to work creatively with strong problem solving skills and adept at managing multiple priorities and demands
Knowledge of social, digital, and experiential marketing a plus
Previous experience working in financial services or working with financial institutions preferred and management/marketing consulting or agency experience a plus
Demonstrated ability to work in a complex organization with multiple stakeholders to deliver accurate and on-time project deliverables
Excellent project management skills and attention to detail
Advanced skills in Microsoft Powerpoint, Word, Outlook and Excel

Manager, Product Marketing Resume Examples & Samples

Bachelor's degree in marketing or related discipline and a minimum of 6 years of product marketing experience in the consumer electronics industry. In lieu of degree, must have a minimum of 8 years product marketing experience in the consumer electronics industry
Must have strong knowledge of emerging CE technologies
Strong business acumen and P&L responsibility experience
Must be analytical and comfortable with statistical analysis as job entails heavy forecast, industry and sell-through analysis
Must have strong interpersonal and negotiating skills
Position requires 20% travel both domestic and international

Manager, Product Marketing Resume Examples & Samples

Lead product marketing for console and PC titles including catalog, new product releases, and live operations – brand identity, key messaging, overall vision, marketing strategy development and execution
Ability to implement strategic marketing as well as daily marketing execution and optimization
Proven track record in creating and delivering successful and cost-effective marketing campaigns (most immediately but not limited to digital marketing channels, 1st Party Platform marketing, SEM, social media, retail, email, viral)
Ability to effectively communicate and “sell” strategies to cross-functional teams
Strong problem-solving/troubleshooting skills

Manager Product Marketing Resume Examples & Samples

Lead the go-to-market strategies and execution plans for Point of Sale portfolio
Lead a team of product marketing managers to create and define overall Point of Sales value proposition that links portfolio and service solutions under one umbrella
Own the overall strategy for marketing to our existing customers – to drive retention, attach sales, satisfaction, loyalty, and advocacy in the most efficient and productive way possible
Own the overall strategy for Attach – to drive new business model and tactics for engaging existing customers to increase awareness, conversion and monetization of add-on products and services beyond the legacy software
Mentor direct report(s) and monitor progress towards goals; ensure high performance, engagement, and talent retention
Demonstrated ability to assume leadership position
An "influencer" who can rally people around a common vision - a high energy, natural leader
A self-starter with a bias for action; someone who advances his/her team’s and company’s goals while working in concert with other groups
Skills in the areas of pricing, segmentation, targeting, positioning, messaging, branding and labeling
Assist in the product planning, lifecycle, development, and day to day activities of the Point of Sale (POS) portfolio
Familiar with pragmatic marketing concepts, financial analysis, business modeling, and forecasting
This includes developing, implementing and influencing Customer Experience as a business discipline informed by Voice of Customer insights

Senior Manager, Product Marketing Resume Examples & Samples

Coordinate and lead all aspects of product platform market planning activities using internal and external data, meeting facilitation, data collection, and communications to senior management and development teams
Drive efforts to collect project related feedback from key opinion leaders and stakeholders to translate the feedback into clear user needs and requirements
Lead observation and shadowing of clinical procedures to understand unmet needs and user requirements
As a core team member on cross-functional project teams you will provide customer requirements on disposable, hardware, and software throughout the development and commercialization process
Analyze the competitive environment and clearly defines product positioning, key issues, key benefits, key selling features and target markets for the diagnostic imaging product lines
Investigate new markets for platform technologies that are in their formative stages
Guides strategic decision making on which markets and requirements should be included in the development of first generation product future generations
Facilitate implementation of business plans and marketing strategies to build and launch profitable product solution platforms that support growth
Provide expertise relative to clinical and scientific literature assessments
Support both project-based and ongoing strategic planning activities (market analytics, financial modeling, data analysis)
Select, develop, and manage personnel to ensure the efficient operation of the function
MBA preferred, life science/pre-med or engineering degree is a plus
8 years of marketing experience in an FDA regulated medical environment
3 years of people management experience
Extensive experience in collection, analysis, and synthesis of research data into strategic action plans
Proven track record of success at guiding product development from concept to launch
Strong combination of technical, medical and business understanding – ideally in cath lab, image guidance, and/or endoscope spaces
Familiarity with user-centered design and design thinking methods is a plus
Excellent oral and written communication skills with the ability to communicate clearly to others in different functions
Availability to travel up to 40%

Associate Manager, Product Marketing Resume Examples & Samples

Collaborate within Marketing, Sales and Product Development to bring the voice of the customer to everything you do
Drive revenue through strategic and integrated marketing planning, sales support planning, and execution efforts based on a strong understanding of the customer and competitive landscape and our opportunities for differentiation
Bring insightful questions that challenge the status quo as you assist the Product team with the development of revenue targets, accurate forecasting, profitability, and pricing
Review and translate insightful, comprehensive market research to understand the needs of the market and turn them into feedback on product development and market planning
Drive innovations in the analytical approach we take to understanding our customer behavior to inform strategies
Bachelor's Degree in Marketing, Education, Science, Business or equivalent work experience
Five Plus years' experience
Must be hands-on and detail-oriented, and able to deliver results in a fast-paced environment
Must have strong interpersonal, communication, and creative problem-solving skills
Be a team player who is well versed in the details
Strong track record of analytical skills
Experience with Project Management and keeping multiple projects on track
Experience with Marketing Logistics & Systems
Confident and willing to take risks and make smart decisions
Strategic thinker who puts the needs of the whole over their individual contribution
Results oriented with a sense of urgency. Desire to learn, ask questions and challenge conventional thinking
Strategic and integrated marketing planning
Sales support planning
Strong understanding of the customer and competitive landscape
Translate insightful, comprehensive market research to understand the needs of the market and turn them into feedback on product development and market planning
Hands-on and detail-oriented
Deliver results in a fast-paced environment
Always acts with the highest level of ethics and integrity
Exposure to segmentation, positioning, pricing, and new product development practices
Experience in educational products
Experience in B2E or B2C

Manager, Product Marketing Resume Examples & Samples

Assisting Product Manager and Business Development Managers with strategic planning and development of new product launch strategies and revenue opportunities including market analysis; product positioning, target market and potential market size; establishing sales/revenue targets and ensure proper sales tracking is in place to measure success
Complete rigorous analysis of the competitive environment and industry trends
Working with Marketing Communications and training groups to develop communications materials supporting new wireless data product launches
Act as liaison between Bell Mobility sales and marketing groups and Product Management to ensure consistency in planning and messaging/positioning of services
Development, execution and management of data educational programs
Managing vendor and partner relationships to maximize exposure and spend of programs to base and channels
Support the overall Product Marketing team with projects that become available driving the common goal of increasing data revenue
University degree with a focus on business or marketing
Experience in partner & project management
Superior communication skills
Must be a true team player and able to share responsibility for key decision making with a team and accept responsibility for driving internal decision making processes
Ability to easily understand technology
3-5 years work experience

Manager Product Marketing Resume Examples & Samples

Product expertise on key products across the complete GS product portfolio
Develop annual marketing plans with careful consideration and input from the regional strategies and integrated into the overall Global Schools Marketing strategy
Delivery of annual marketing strategic initiatives, both individual and team owned
Write business cases and NPOs (New Product Overviews) – collecting product, market and sales forecast information from various stakeholders around the world to determine the potential of a new product and develop a launch strategy
Foster an innovative, creative, and dynamic marketing environment and drive continuous improvement and competitive advantage
Ensure implementation of plan to high quality, within budget, on schedule and to meet objectives & targets as agreed
To identify the resources, expertise and capabilities required to deliver the marketing strategy for the specified campaign
Continuously seek new ideas and solutions for delivering the plan in the most effective and cost-efficient way. Draw on best practice from internal departments and externally in the industry
Lead acquisition-marketing campaigns through all phases of the campaign lifecycle, including strategy and creative development, audience segmentation and targeting, execution of the campaign and coordination with agencies and in-house stakeholders
Implement retention campaigns to ensure customers are engaged throughout the product lifecycle and we maximise the effectiveness of our marketing effort. Work with other customer engagement functions (e.g. Field Sales, Internal Sales, Customer Services) to ensure a fully integrated approach to all customer engagement activities
Direct and guide on any market research activities with the local regional teams
AssisttheGlobalSchoolsmarketingteamwiththemaintenanceof internal and external-facing websites, along with other marketing and sales support tools
At least 5 years demonstrable marketing experience across the full marketing mix. International experience desirable, though not essential
Proven campaign management experience, including budget management and ROI analysis
A pro-active hands-on approach, with the ability to work on both strategic and tactical levels
Proven track record in managing marketing projects
A good eye for detail and a passion for delivering high standards
The ability to communicate and build relationships within a global organization with a matrix structure
Excellent communication and networking skills with a strong sense of teamwork and an ability to deal with stakeholders at varying level of seniority
Marketing segmentation and planning
Knowledge and understanding of the sales process
Strong grammar and language skills
Amarketing qualification is desirable

Manager, Product Marketing Resume Examples & Samples

Assist the Director of Golfer Acquisition Marketing in the development and execution of launch plans and promotional calendars
Collaborate closely with multiple teams to manage deadlines
Bring new products to market by analyzing market research; preparing return-on-investment analyses; establishing time schedules with product and technology teams
Closely measure and report on performance of all promotions and tests, making recommendations on iteration and/or terminating
Responsible for working with the appropriate parties to brief, develop and deliver all necessary creative assets for programs, ensuring appropriate brand integration

Manager Product Marketing Resume Examples & Samples

Assist the Global Schools marketing team with the maintenanceof internal and external-facing websites, along with other marketing and sales support tools
At least 5+ years demonstrable marketing experience across the full marketing mix. International experience desirable, though not essential
A marketing qualification is desirable

Senior Manager, Product Marketing Resume Examples & Samples

Own and develop data revenue plan, recommend revenue opportunities and work with supporting teams to meet the targets
Key contributor to product strategy, development, positioning and communications (internal and external) for Bell Mobility products
Drive the product and content alignment strategy for mobile as well as for multiple screens working with other Bell business units
Monitor and understand market conditions, trends, customer/channel feedback, competitive landscape, vendor development, industry trends, evolving customer needs/requirements and translate them into opportunities for growth
Support implementation of new products and sales programs as they are introduced
Develop strategies, and provide support to achieve weighted revenue goals during specified time periods
Interface with the vendors and internal teams to support the product needs and resolve issues
Create strong partnerships with internal teams (product, marketing, sales, etc) and external vendors
Minimum 5+ years of experience in product marketing, and/or business development in telecommunications
Demonstrated strategic thought leadership, analytical and financial aptitude with strong track record in achieving business objectives
Experience with managing and leading high performing teams
A winning attitude and an influential personality gifted at multi-dimensional, relationship selling and has understanding of mobile products
Equally outstanding at building relationships up, across and down the organization
Self motivated individual who has the ability to deliver results within a large matrix organization and a great executer of strategies in a performance-based culture
Gives a sense of trust and credibility – uncompromising integrity and business ethics
An excellent presenter and communicator
A bachelors degree (a Master of Business Administration would be an asset)

Manager, Product Marketing Resume Examples & Samples

Manages global promotions and event marketing; coordinates with sales staff
Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes, and issues
Domestic and International travel up to 25% required
Consistent exercise of independent judgment and discretion in matters

Assistant Manager, Product Marketing, La Mer Resume Examples & Samples

Help support Global Marketing team with sets and promo launches including initiating program briefs, cost of goods, pricing and forecast analysis
Drive product launches for La Mer’s social responsibility programs (including Breast Cancer Awareness and World Oceans Day limited edition skus) and work closely with Consumer Engagement on go-to-market execution
Spearhead the execution of sets, promo and limited life programs with all necessary support groups including Supply Chain, Packaging and Creative
Partner with Online, Digital and Communications teams on the development of brand partnerships for limited edition skus
Responsible for maintaining and updating archives of competitive support/competitive products/competitive samples/competitive collateral and promotional vehicles/industry editorials
Act as expert and key point person for sets and promo performance (shipments, sell-through, cost of goods, sku count, pricing and forecasts) as well as competitively with regards to products, marketing focus and relevancy to the business
Guide all forums for program development to ensure that programs meet La Mer’s strategic and financial objectives for sets/promo and limited life skus
Assist in marketing analytics including sell-in-sell and thru analyses, product segmentation, mix of business and market share analyses
Assists the team in competitive reviews, category reviews, market sizing and consumer feedback
Conduct store visits as needed to assess competitive messaging, eventing, promotions, merchandising and product innovation

Manager, Product Marketing Resume Examples & Samples

Product lifecycle planning: assist with strategic planning and development of new service launches including market analysis; product/service positioning, target market and potential market size
Product support: implementation of new products and sales programs as solutions are introduced. Develop product positioning and product communication (internal and external) plans for supporting solutions
Industry leading services: Develop strategies to drive product demand and support in achieving revenue targets. Research the industry to determine “what’s next”
Market Intelligence: Monitor and understand market conditions, customer/channel feedback, competitive landscape, industry trends, evolving customer needs/requirements and translate them into opportunities for growth
Bachelor degree or diploma, preferably in marketing
Minimum 3 – 5 years marketing experience, including product marketing
Excellent interpersonal and oral communication skills
Ability to build executive level presentations
Strong communication
Strong ability to work with other groups to deliver results
Strategic thinking and creative problem solving skills
Excellent time management/prioritization
Ability to operate in a fast paced and dynamic environment

General Manager, Product Marketing Resume Examples & Samples

Decide on the customer/market requirements for the Fullsize products of the US portfolio (Passat, CC, BSUV, Touareg, Future products that are added) ensuring fulfillment with AG and global program directives. Lead WOB product marketing management (VA, VM, GM) to incorporate US market needs into global program developments/investments
Lead and improve product lifecycle management for Fullsize vehicles to achieve volume/profit objectives. Get agreement from executive leadership in WOB (VM/VA)
Direct the launch teams for each and every launch (GP, NF) in the portfolio to ensure flawless launches; lead as well for special events or trims that are launched at non-traditional times
Represent product in financial/controller decision making for running the NSC
Position must ensure continuity since other 2 management roles in team - GM Strategy & Process and VP - are FSEs

Group Manager, Product Marketing Resume Examples & Samples

Create a go-to-market strategy to successfully launch new products and solutions and lead successful execution of this plan across functional teams
Define product pricing and packaging for products and solutions that optimize revenue generation
Develop thought leadership messaging targeted at industry influencers and CxO level customer audiences

Manager, Product Marketing IAQ Resume Examples & Samples

Develop and execute a strategy to grow the existing indoor air quality business
Work closely with other product managers, engineers, suppliers, purchasing pricing and sales to provide product management and business solutions to distributors, dealers and/or customers to help increase sales, revenue and margins
Maintain and/or identify product strategies, solutions and tools including competitive comparisons, feature/benefit value, product gap analysis, and sales tools creation
Develop pre-sale technical materials that aid in the selection, application and sales of residential indoor air quality products
Research, propose and execute product introduction projects from conception through launch
Develop a thorough understanding of the residential indoor air quality industry, the company’s products and sales channels
Establish positive working relationships with the field sales force and be viewed as an expert regarding product sales and application opportunities

Senior Manager Product Marketing Resume Examples & Samples

Based on comprehensive understanding of the Sony battery line-up, combined with an understanding of the targeted customer needs, develop an effective value proposition
Develop pricing strategy, support final product definition, plan an appropriate promotion campaign
Regular benchmarking of competition
Bachelor's degree is required or equivalent. Degree in marketing and communications is preferred
10 years’ marketing or sales experience working in the Energy industry sector
Experience with utility class installations desired
Renewable energy industry experience desired. ·
Project management skills·
Contract negotiation experience·
Experience working in multinational business environments ·
Strong analytical and problem solving skills of complex issues are required

Manager, Product Marketing Resume Examples & Samples

Develop product marketing and thought leadership initiatives in support of overarching business goals
Develop sales support materials including one-sheets, presentations and case studies
Develop and manage marketing campaigns including co-marketing, event, editorial and social media activity, designed to highlight Viacom’s advanced advertising products for B2B audiences
Manage the development, execution and ongoing content of a client-facing digital hub to integrate Viacom thought leadership and marketing solutions
Support go-to-market strategy and product launches by working across teams, including Product Management, Marketing, Sales, and Corporate Communication
Build strong internal and external relationships to ensure Viacom’s objectives, messages and tactics are properly communicated and represented in the market
Monitors competitive landscape and competitive messaging on an ongoing basis, understanding customer needs, competitive drivers and market trends
Distill complex media, advertising, and tech concepts into clear, simple marketing outputs
5-8+ yrs. product marketing
Must have B2B, ad tech or media experience
Must have marketing experience with Data Products
Must have a great understaning of data and analytics
Creative thinker who can step out of the box and propose strategic, innovative ideas but can also get their hands dirty with strong executional abilities
Solid understanding of the TV and digital eco-system, including content strategies, business models and monetization strategies
Big appetite for diving into complex concepts, ranging from value proposition development measurement/evaluation frameworks and KPIs
Excellent written and verbal communication, project management, and presentation skills
Flexibility, initiative, appetite for dynamic environment
Strong interpersonal, relationship-development and leadership skills
Well-organized, detail-oriented, able to prioritize and multi-task
Fan of Viacom brands!

Manager Product Marketing Dynamic Funds Resume Examples & Samples

Work closely with Product Management, Product Development, e-Marketing and Compliance to ensure a consolidated and fully integrated approach to fund marketing that helps achieve the business lines objectives and goals
Develop an in-depth and ongoing knowledge of Dynamic’s product line-up and overall industry trends. More specifically
Obtain a thorough understanding of Dynamic products and Portfolio Managers
Keep abreast of the competitive landscape from both an investment product offering and marketing trends perspective
Understand how Wholesalers position and promote Dynamic Products and Portfolio Managers
Understand how Advisors use investment products including Mutual Funds and other investment products
Understand financial markets and global economic trends
Recommend marketing tactics (i.e. brochures, advertising, e-mail blasts, webinars, etc.)
Create new marketing brochures, promotion tabs and landing pages (web) for new products in collaboration with Product Managers, Product Development and Compliance. Update existing marketing collateral and tools
Develop relationships with the Dynamic Sales team and solicit feedback to help measure successes & identify areas for improvement with regards to marketing initiatives
Identify measures of success (i.e. sales, assets, tickets, requests, etc.)
Minimum 5 years previous experience within the financial services industry, preferably the investment area, a must
Excellent creative writing and communication skills
Self-confident and strong ability to work effectively and independently within tight deadlines, adapt to changing deadlines and ability to prioritize multiple deliverables within a cross-functional team environment with a variety of reporting levels and varying skills/competencies
Flexible individual with creative problem-solving & strong analytical skills
Strong teamwork skills and the ability to collaborate effectively with others
Professional & tactful in client dealings
Keen ability to influence and accomplish work through other people and functional departments
Ability to assimilate information from a variety of sources and make recommendations
High proficiency in MS Office (i.e. Excel, Outlook. Word, PowerPoint etc,)

HBO Manager, Product Marketing Resume Examples & Samples

In collaboration with the HBO Product Management in UK, WB Marketing and HBO Europe/Nordic colleagues develop HBO strategies for the HBO HE market and manage product lifecycle for HBO franchises with the goal of maximizing long-term revenue and profit. Determine release strategy (format, street date, packaging, pricing and discounts) as well as marketing, catalogue repackaging, reformatting and repricing plans
Develop marketing strategies and concepts for HBO products including retail and consumer targeted activities. Lead HBO Nordic specific marketing; oversee planning, budget and execution of consumer advertising to ensure it aligns with business objectives and addresses different formats
Manage P/Ls for all HBO products for both physical and digital, including spending, volume and pricing. Provide volume and expense inputs for annual WB and HBO budgeting
Manage the polling process, budgeting, marketing spend and planning for HBO titles
Plan and monitor PAP budgets for HBO titles within WB and separately for the digital marketing
Monitor release schedules for HBO titles
Monitor product performance and spending levels
Prepare marketing plans and sales presentations for HBO titles and present those to local management and sales department. Collaborate with Sales and US/International Product Management to identify and develop distribution and merchandising opportunities; develop creative for all retail programs and promotions
Prepare reports for local management and HBO head office
Close coordination with Technical department, Sales, Operations and Finance
In collaboration with Planning & Analysis, Sales and US/International Product Management teams, establish volume projections, budgets and marketing spend
Provide direction to HBO Ops to produce specific packaging and content (when necessary) and other product attributes (ie GWPs and premiums)
Collaborate with HBO Brand and Social Marketing teams in NYC and HBO Product Management in UK to develop and capitalize on targeted cross-platform opportunities in market. Develop publicity plans, including talent appearances, in collaboration with HBO Media Relations
Maintain strong working relationship with internal groups including Sales, PM, Enterprises, Legal, PR, Media Relations, Consumer Marketing and Business Affairs
Manage external agencies and other vendors
Profound knowledge in marketing strategies and tactics
Knowledge of retail (physical and digital) landscape for key territories (Nordics) in Europe
Vital interest in HBO programs and other non-theatrical filmed content
Experience in budget planning and monitoring
Able to prioritize and manage remote relationships
Strong leadership abilities and financial acumen
Experienced in agency and vendor handling
Fluent in Swedish, Danish and English
Advanced computer skills (MS Office applications / Mac and SAP experience is a plus)
5+ years of experience in consumer marketing / product management at FMCG companies and /or home entertainment industry and / or TV broadcaster

Manager, Product Marketing Resume Examples & Samples

Lead a marketing agenda in the midst of a constantly evolving organization, have significant change management skills and be able to adapt to a dynamic environment
Collaborate and work cross-functionally across the business to drive effective delivery of marketing solutions
Advocate customer needs within Cars.com, particularly in reference to the Product team
Work with the research team to develop insights that support product value and uniqueness in the market
Develop value talk tracks and collateral
Facilitate sales-related communications and effective distribution of sales tools
Guide development of case studies, objection handling and testimonials
Identify customer/prospect marketing opportunities and coordinate cross-functionally
Agile with the ability to execute on short turnaround times, and remain adaptable to rapid changes in the online advertising business environment
Structured approach to problem solving, with the ability to project confidence and challenge norms in a positive way to cultivate broadened thinking
Strong communication skills with the ability to prepare and deliver impactful presentations to support business arguments and plans
Digital experience
3+ years of professional experience in marketing and advertising experience preferred

Manager, Product Marketing IAQ Resume Examples & Samples

Strong sense of urgency, quality, self-initiative, sense of ownership and customer satisfaction orientation
Has expert knowledge that extends across multiple disciplines
Ability to pull data from assorted sources and synthesis in both graphic and verbal format, so that it is easily understood by the target audience
Superior follow-up and follow-through skills
Ability to work in self-directed manner across multiple business units to identify needs of the organization and/or customer, articulate necessary proposals and see projects through to completion
Ability to learn quickly; apply and extrapolate to other functional areas and adapt to changing business priorities
Team oriented perspective; able to work well & contribute with other points of view

Senior Manager Product Marketing Resume Examples & Samples

Develop product positioning and messaging that differentiates Infoblox’s security portfolio in the market
Ensure that messaging resonates with customers, analysts and sales
Ensure that the message is consistent with the corporate brand yet specifically tuned to the markets in which Infoblox operates and for which the products are targeted
Effectively communicate Infoblox’s position to sales, channel partners, customers and analysts
Create sales tools and training

Senior Manager, Product Marketing Resume Examples & Samples

Research and analyze competitors
Develop competitive positioning sales tools
Conduct daily industry and news research
Attend industry trade shows
Create/maintain database of competitive information
Create/maintain sales enablement collateral
Communicate competitive and industry developments to key stakeholders throughout the company
Help develop marketing assets such as datasheets, feature briefs, whitepapers, user guides, web tutorials, and other sales collateral and content
Support other field marketing activities to achieve organization goals
Knowledge of UCaaS market
Bachelor’s Degree Required, MBA a plus
Experience Marketing SaaS, UCaaS, or other cloud services
Experience working directly with Senior Management and direct sales
Strong self-motivated individual capable of working in a dynamic, fast-paced environment
Able to travel periodically
Strong self-motivated individual capable of working in a fast-paced, dynamic environment
Detail and results oriented; skilled at both planning and hands-on execution

Manager, Product Marketing, Isvs & Partners Resume Examples & Samples

Define quarterly partner marketing plans and programs, including budget needs
Assist the Business Development team in sourcing, recruiting, and on-boarding ISVs and SIs
Develop go-to-market strategies and marketing plans necessary to meet company revenue goals
Coordinate events, webinars, and campaigns to recruit developers and ISVs
Coordinate and execute all aspects of ISV GTM including sales and channel enablement, partner and RingCentral lead generation, lead referral programs, online/web placement, solution briefs, press and social announcements, joint field programs
Create marketing assets such as datasheets, feature briefs, whitepapers, user guides, web tutorials, and other collateral and content
Develop appropriate partner/joint solution training materials and related collateral
Support PR and analyst relations activities including and assist in the preparation of briefing materials
Manage overall analysis and performance metrics for the RingCentral partner ecosystem
Bachelor's degree and 6-8+ years of product marketing experience, MBA a plus
Experience driving a partner marketing programs, especially an open, cloud-based initiative
Experience with ISV evangelism: reaching out and participating in partner communities, attending and sponsoring partner events, and driving thought leadership
Experience working on platform initiatives with developers, partners, ISVs, and customers
Proven success developing and managing go-to-market activities
Experience working directly and reporting to senior management
Strong business acumen, as well as a strong analytical ability to draw conclusions based on data

Manager, Product Marketing Resume Examples & Samples

Respond to RFPs/RFIs/TCOs
Build and maintain RFP/RFI knowledge base
Assist sales in creating customer presentation decks and delivering on-site presentations
Communicate our unique value propositions to marketing, sales, and external audiences
Support PR and awareness activities including webinars, trade shows, and conferences
Create market requirement documents (MRD) as necessary
Support team product marketing objectives
A minimum of 3 years of product marketing experience with RFP/RFI response experience
Knowledge of VoIP, PBX, SIP, and general networking
Bachelor’s degree required, MBA a plus
Experience marketing SaaS or cloud services
Proven success developing and managing projects in a cross-functional environment
Experience working directly with senior management and direct sales
Experience using sales and marketing technologies such as SFDC and analytics tools
Experience using Excel and general understanding of financial modeling such as NPV analysis
Strong self-motivated individual capable of working in a face-paced, dynamic environment
Excellent written, communication, and presentation skills
Able to travel up to 20% of the time
Experience with light creative design a plus

Manager, Product Marketing Resume Examples & Samples

Works cross-functionally with commercial team members (marketing, sales, analytics, reimbursement, medical affairs, etc.) to develop and execute programs / materials to support best-in-class launch of apremilast
Manages Media Planning efforts and journal advertising
Manages internal review / approval process for promotional launch materials
Develops and implement best-in-class speaker programs to support field sales efforts
Participates in relevant scientific congresses and conferences to stay up to date with relevant literature
Partners with Medical Affairs to develop & execute KOL advocacy strategy and prepare market for launch
Effectively interacts with sales force and handle field requests
Contribute to the development and implementation of annual brand plan
Collaborates on the input for market research activities with the Global Market Research Team
Minimum 3 years pharmaceutical / biotechnology industry and minimum 1-2 years experience in sales, marketing or related function
Completed Bachelor’s degree required
Completed MBA preferred
Immunology market experience preferred
Launch experience preferred
Excellent written and oral communication skills required
BIO-US

Manager, Product Marketing Resume Examples & Samples

Proactively identify NBA LEAGUE PASS and NBA App marketing opportunities throughout the NBA season based on league calendar, customer data and editorial storylines
Experience executing both acquisition and retention marketing campaign tactics
5-7 years digital marketing experience including mobile

Manager Product Marketing Resume Examples & Samples

Develop marketing initiatives and activities to promote GED Testing Service’s product and service offerings and reinforce the GED Testing Service brand
Drive awareness of specific products or services; grow users, consumers and customers leveraging a variety of marketing channels
Create product marketing plans, timelines and budgets for marketing activities as required
Collaborate with marketing and products teams to bring new products to market
Develop and execute a content marketing strategy to grow employer awareness and interest for GED Testing Service’s GEDWorks program
Develop and execute annual marketing plans targeted to employees of companies participating in GEDWorks to increase awareness of the program, participation, and number of students earning their GED credential
Serve as lead contact between marketing and product teams and 3rd party agencies to execute campaigns to build awareness and participation in GED products and services
Assist in annual strategic marketing planning and implementation of agreed-upon initiatives
BA or BS in marketing, business communications or related field required, Master’s degree preferred
7+ years of marketing experience working on a variety of marketing, product marketing, or market development activities
An entrepreneurial self-starter with the ability to navigate in a fast-paced, changing environment
Ability to think strategically and partner with product and marketing teams to solve problems, generate new opportunities and make data driven decisions
Experience across multiple promotional vehicles (advertising, collateral, email blasts, web, events, social media) preferred
Highly motivated, organized individual with ability to prioritize multiple projects and deadlines
Ability to navigate a complex set of audiences and stakeholders; experience marketing to a variety of audiences – both B2B and B2C
Outstanding communication skills required
Ability to collaborate and work well in a team environment required
Passionate about education and the role of GED Testing Service in improving opportunities for adult learners around the world

Senior Manager, Product Marketing Resume Examples & Samples

Define key buyers and influencers and develop compelling messaging appropriate for each
Excellent story teller with the ability to translate sophisticated and complex technical features into clear, compelling, and memorable stories of end customer value by audience type
Develop go-to-market solution and launch strategy, and work with cross-functional marketing/product management/corporate marketing teams to execute high-impact fully-integrated programs that drive pipeline growth, market leadership and awareness
Create content including solution datasheets, presentations, white papers, demos, blogs, webcasts, Web content and needle-moving sales/partner enablement tools
Develop and deliver persuasive presentations including executive briefings, analyst briefings, industry events, webcasts, and trade shows
Anticipate and address needs of various sales and partner channels and geographies
Highly motivated self starter with strong marketing and project management skills, experienced in cross functional team development in a matrix organization
Minimum 5-7 years of product management / marketing experience with strong understanding of the Security industry
Should be very comfortable with security technologies, data center, public cloud, Enterprise IT and demonstrate industry awareness
Proven business and analytical skills to conduct market analysis, and develop and execute GTM plans
Must have excellent written communications and strong presentation skills
Demonstrated ability to meet or beat assigned targets and deadlines consistently
Outstanding ability to work well cross functionally (Team/BU) and with partners and customers
Keen interest in technology, the ability to identify and explain technology, product, and market differentiators

Manager, Product Marketing Resume Examples & Samples

Direct the development, management and implementation of product marketing activities that will generate new business and effectively increase existing customer sales and profitability
Collaborate with merchandising, pricing, sales, acquisition, lifecycle, and other teams to develop marketing plans to acquire new customers, drive product demand, grow sales & margin, and increase share of wallet with existing customers
Collaborate with analysts and strategy teams on developing customer contact, segmentation and modeling strategies
Conduct consistent reporting on campaign analytics and engage with supporting centers of excellence to continuously optimize and personalize go-forward initiatives
Lead, develop and mentor direct and indirect team member(s) and make Staples Business Advantage an even greater place to work
Utilize rewards and recognition as appropriate to build motivation
Building awareness, credibility, consideration and purchase of BOSS categories
Expanding customer retention and share of wallet
Ability to manage relationships across many functions
Bachelor’s Degree required, preferably in Marketing or Communications
MBA and general management experience preferred
5-7 years of strategic and executional marketing experience, preferably in B2B; experience with a large sales force is helpful
Demonstrated strategic thinking and creative problem-solving activities
Demonstrated ability to interface with all levels of senior management and work cross functionally within a complex matrixed organization
Excellent oral and written communication skills and strong interpersonal skills

Senior Manager, Product Marketing Resume Examples & Samples

Develop go-to-market strategies to maximize new product and feature development in the Amazon Channels team
Dive deep on the details of product functionality, customer value, and partner requirements
Build and execute plans and programs to deliver that strategy at scale
Analyze initiatives and programs and their impact on business results
Monitor the effectiveness of campaigns and implement ongoing improvements
Reporting on progress against goals and relevant metrics to senior management
Build and develop a team of marketing managers to lead GTM programs
10+ years experience in brand or product marketing, account management, client services, project management, or consulting roles
Demonstrated ability to build, execute, and scale marketing and/or promotional programs
Must be comfortable with advanced Excel and capable of manipulating data in order to perform both high level and more granular analysis. This includes familiarity with VLookups, Pivot tables, and other such functionalities
Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs
Demonstrated passion for driving big ideas through customer insights
Experience developing campaign ideas, creative and media strategy to meet customer expectations and brand promise
Demonstrated passion for hiring and developing high performing teams
Bachelor’s degree (MBA preferred)
A thorough understanding of both direct and brand marketing principles
Experience influencing and organizing others, whether in a direct management capacity or through experience managing projects
Have relentlessly high standards and a high attention to detail
Thinks strategically, but stays on top of tactical execution

AWS Senior Manager, Product Marketing Resume Examples & Samples

Work closely with AWS executives, including VP- and C-level executives, to build messaging and act as ghost writer to produce seminal content
Manage the development of compelling audience-specific messages and tools (product videos, customer success stories, demos, whitepapers, presentations, how to guides etc.)
Build and maintain positive relationships with industry analysts
10+ years of relevant work experience in fields such as product marketing, product management, technical marketing, technical pre-sales, or related consulting
A bias for action for developing awesome marketing assets (product videos, web content)
Ability to easily transition from high level strategic thinking to creative and detailed execution
MBA and/or computer science, engineering, technology background is preferred

Manager, Product Marketing, Reebok Resume Examples & Samples

Proactively provide input into range development locally and globally
Propose a clear strategy for the local range and how to move it on
Show full understanding of the product creation process whilst managing all tasks within the given time frames
Work within cross-functional team and with interlinked departments to enable an efficient product creation process with an optimum product outcome
Actively analyse business, draw conclusions and propose action steps in line with Category Merchandising team
Collaborate with Category Merchandising team to build range based on local needs
Apply feedback from sales team into range plan
Closely communicate with global and make sure category development plan in local market are in alignment with global direction and framework
Strong knowledge of product information systems and the interlinking functions – clarity on respective timelines
Good level of product expertise to create industry leading products
Be considered as a range expert by markets and retailers
Prepare and present your ranges and business related topics - with respective audience in mind - by using relevant structure and content
Actively provide input for setting the GTM (go-to-market) direction and implement it into relevant ranges in partnership with GTM counterparts
Work independently on projects and follow up on project development
Transport information clear and effectively – negotiate skillfully
Cooperate well and effectively to maintain and develop trustful relationships
Work independently as well as part of a team
Plan and prioritize daily working time effectively
Knowledge of respective product category
Strong analytical skills, be solution driven and result oriented
Passion for sport
Minimum of 4-5 years Product Marketing experience with APP, FTW or ACC background
Experience in trade or sales is helpful

Senior Manager Product Marketing Resume Examples & Samples

You're passionate about Quip's vision
5+ years experience in product marketing for enterprise markets in a high tech company
Very strong communication skills -- verbal and written
You're confident with the ability to drive and influence projects in a fast-moving, fast-growth environment
You're a natural storyteller that generates and executes innovative marketing ideas
You're can create a range of marketing assets including product demo videos, slide pitch-decks and sales tools
You have a proven track record in crafting compelling positioning and thought leadership content
Strong skills in communication, presenting, writing and ability to work well cross-functionally

Senior Manager, Product Marketing Resume Examples & Samples

Manages the portfolio of programs and initiatives to ensure a complete and robust implementation of key marketing strategies. Ensures targeted delivery of results. Partners with key stakeholder groups
Defines detailed product definition- balancing needs of the business (financial – net adds/EBITDA), frontline employees (care and sales) & the customer
Defines and designs customer/rep experience– from how a customer buys the new product to how they interact w/it. Often making trade off decisions around financial impact, customer experience and time to market. Develop & deliver effective presentation to executive leadership on product innovation concepts, optimization recommendations and customer experience
Leads large cross functional teams: to deliver high-quality products to our customers and reps – including requirements development, solution development, implementation, testing and operations across all dimensions of consumer experience, frontline sales process, technical solutions, and business measurement and performance
Negotiates with cross functional groups to ensure the end product balances needs of the business, frontline employees (care and sales) and the customer
Proactively identifies potential issues as the product owner and collaborates with cross-functional partners to mitigate issues and risks by planning/implementing solutions with a sense of urgency
Leads and owns all execution trade off decisions. Ensures that issues have been identified and evaluated and solutions are properly selected
Solves complex, multi-faceted problems and delivers solutions that ensure end product meets customer and business needs
Support group level marketing plan development and execution efforts
Presents executive summaries to Senior level leaders and summarizes and presents detailed reports to cross functional and marketing leaders
Provides coaching, feedback, project guidance to team and cross functional team members
7+years consumer focused marketing program management
Minimum 5+ years of leadership experience or similar cross-functional program leadership role
3 + years implementation experience including partnering with sales, finance, technology and operations leadership
Excellent written and verbal communication skills; effectively communicates with all employee levels and levels of management
Must be proficient and have experience using MS Office (Excel, Word, PowerPoint)
Strong command of marketing and strategic frameworks (4Ps, 3C's, etc.)
Advanced problem solving and analytical skills

Senior Manager, Product Marketing Lymphoma Resume Examples & Samples

Develop and implement innovative marketing tools, which would include personal and non-personal solutions to enhance customer engagement
Understand key market trends and competitive environment to develop market insights critical to product strategy and communication
Coordinate and manage brand tactical planning across the lymphoma franchise ensuring alignment across multiple functions including medical affairs, market access, marketing operations, sales, sales operations, market research, legal, regulatory, and other functions
Lead various aspects of conference presence and initiatives
Track and coordinate franchise budgets
Lead efforts to assess and optimize the marketing mix and resource allocation across teams and identify potential synergies and savings
Optimize opinion leader engagement and planning efforts
Manage advertising agency and other vendors to ensure execution towards franchise and hematology objectives

Senior Manager, Product Marketing Resume Examples & Samples

Work closely with the game development teams to ensure goals and priorities are aligned
Lead product marketing for a variety of mobile titles – brand identity, key messaging, overall vision, marketing strategy development and execution
Work closely with the Social Media Team to plan and execute social media support
Develop best in class creative materials working with both internal and external partners including digital advertising creative, print materials, video trailers and/or television commercials, and synergy assets
Analyze performance of marketing campaigns to regularly identify areas for optimizationCoordinate with regional teams to implement global strategy
Minimum 5+ years of digital marketing, game marketing, or mobile marketing experience preferably including brand management, product marketing and acquisition experience
Must be able to effectively manage several titles/IPs
Passionate about mobile gaming and the mobile industry
Significant experience, proficiency in, and passion for digital media and mobile technologies
Entertainment experience is a plus
Highly Detailed and Organized
Excellent communications (oral and written) skills

Senior Manager, Product Marketing Resume Examples & Samples

Drive overall marketing strategy - own branding, positioning, messaging and creative from prospecting phase to roll out
Synthesize market intelligence & customer insights to develop a deep understanding of our potential customers, who they are and what segments we serve. Craft & develop compelling audience-specific messaging for client industries
Work effectively across internal teams to distill key functionality and benefits into core product marketing messages
Drive messaging across all media (website, social, print, conferences, Amazon channels and more)
Perform deep data driven analysis of businesses and business performance to surface actionable insights
Act as a thought-leader for outside of the box thinking, constantly uncovering new opportunities to grow acquisition and improve retention
Develop the strategy and manage the marketing implementation that drives product engagement. Proactively identify and resolve issues that may impair the organization’s ability to meet its goals. Manage the execution of initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders
Work with the Product Management team to align on features
Work with PR, Social Media and Customer Service to craft a press strategy and social media approach as well as inform customer service talking points
7+ years of relevant work experience in marketing
Customer obsession
You must be excited to challenge and disrupt the status quo, and highly driven by the prospect of growing an innovative business within a game-changing company
You must be comfortable with and find opportunity in ambiguity
A bias for action for developing awesome marketing assets

Manager, Product Marketing Resume Examples & Samples

5-7 years’ experience in marketing, automotive experience a plus
Proven experience in developing creative for advertising materials and advertising communications
Solid interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles
Excellent presentation, verbal communication and writing skills
Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement
Ability to work with sales teams on sales enablement materials needed
Support marketing events
Innovative and vision in the area of marketing and product development
Must have a style that promotes respect, credibility and trust throughout the organization
Strategic thinker and creative marketer
Advanced Microsoft Excel and PowerPoint skills required

Manager, Product & Marketing Performance Resume Examples & Samples

Strong business aptitude required
Strong passion for Sales and Marketing creativity
Desire to further build a career in commercial leadership
Communication – Communicates effectively at all levels of the organization. Expresses ideas clearly and simply both verbally and in writing. Promotes timely, ongoing flow of information to others. Communicates and listens effectively in order to develop and maintain key business relationships
Interpersonal Skills – Ability to work with co-workers, internal and external customers and suppliers of all levels. Ability to professionally interact and build constructive and effective relationships with all levels and functions within the Company. Ability to effectively interface with others on behalf of the organization. Influences key business partners and customers to achieve mutually beneficial results
Presentation Skills – Demonstrated ability to present 1:1 or in group settings. Delivers a clear and compelling message tailored to the needs of the audience
Initiative – Efficient with managing multiple accounts within a large geographical region. Ability to work well independently and exercise appropriate judgment under general direction. Ability to prioritize workload, goals and tasks consistent with the department and corporate objectives. Ability to take direction from multiple sources and manage conflicting priorities in an effective and efficient manner. Ability to multi-task, completing concurrent projects within given time frames and managing interruptions and change requests. Takes initiative to establish new processes and methods to support a variety of coordination activities
Problem Solving – Uses rigorous logic to solve problems. Probes all sources for answers. Looks beyond the obvious. Enjoys solving tactical and process problems. Applies appropriate theory and principles, expert judgment, and cross-functional expertise to address a broad range of complex problems
Decision Making – Makes timely, sound decisions based on analysis, wisdom, experience and judgment. Utilizes a high degree of creativity and latitude. Relies on extensive experience and good judgment to ensure that expectations are met and that business objectives are achieved
Strategic Agility – Systematic in analysis. Anticipates future trends and consequences. Creates competitive and breakthrough strategies/plans. Sets priorities wisely and knows how to make tough resource allocation decisions. Continuously finds ways to forward strategic initiatives
Adaptability – Embraces and adapts to change and demonstrates a willingness to learn. Reactionary and adaptable to abrupt changes, arising issues, extreme time pressures, and other exigent circumstances. Ability to respond quickly to change, and to prioritize actions to meet customer needs
Trust and Integrity – Interacts with others in a way that gives them confidence in one’s intentions and those of the organization. Accepts responsibility for one’s own decisions and actions. Demonstrates honesty. Keeps commitments. Behaves in a consistent manner and is open, honest and trustworthy
Collaboration and Teamwork – Works collaboratively and cooperatively with many teams cross-functionally. Ability to work well with other people to solve problems and to find the best solution. Energetic and willingness to work closely with all team members to achieve success. Demonstrates leadership potential
Motivating Others – Creates motivating environment. Empowers others. Inspires and motivates entire organizations. Assists in building cohesive teams, bringing out the best from peers while fostering teamwork and collaboration
Negotiation/Influence – Ability to persuade others. Builds consensus and gains cooperation from others to obtain information and accomplish goals. Negotiates skillfully in tough situations with both internal and external groups. Settles differences without disruption. Wins concessions without damaging relationships. Ability to be both direct and forceful as well as diplomatic
Leadership – Communicates a compelling and inspired vision or sense of purpose. Leads and influences inside and outside of the organization to accomplish goals. Rallies support behind the vision. Demonstrates effective leadership and a sustained record of success
Customer Orientation – Demonstrates a keen understanding of various customers’ needs and utilizes a variety of Devicor resources to provide solutions and a compelling value proposition
Project Management – Ability to plan, organize and manage resources to bring about the successful completion of specific project goals and objectives
Financial Management – Ability to understand financial processes and can aid in the preparation and justification of budgets. Skilled at monitoring expenditures and uses cost benefit thinking to set priorities
Healthcare Industry Knowledge – Understanding of key business issues that exist in the medical device and healthcare industries, i.e. health care economics and trends, state and local laws, regulatory requirements
Risk Taking/Judgment – Inner confidence to take risks and learn from experience. Courage to grab opportunities or discontinue non-value added programs
Analytical Skills – Strong analytical skills. Identifies and understands relevant trends, opportunities, needs and market direction within the medical device industry. Proven ability to analyze and interpret data, to provide guidance, data driven decisions and recommendations
Process Management – Ability to figure out the processes necessary to accomplish business objectives. Organizes people and activities. Understands how to separate and combine tasks into efficient work flow. Knows what to measure and how to measure it. Identifies opportunities for synergy and integration. Simplifies complex processes
Global/Business Perspective – Shows understanding of issues relevant to organization on a global scale. Keeps up to date with current practices and trends. Has and uses cross-functional knowledge. Strong grasp of business concepts and related issues. Achieves objectives across varied international conditions. Effectively leverages local skills
Computer Skills – Proficient computer system based tools including Microsoft Office applications (i.e., Excel, Access, Word, PowerPoint, SAP, Outlook, etc.), e-mail, web browsers, flow charts and spreadsheet software
Minimum of 3 years of experience working with products in a technical, sales or applications position
Previous product management, pricing or finance experience required
Industry experience in healthcare, medical device or pharmaceuticals strongly preferred
Minimum of 2 years of sales experience, or experience in a customer-facing role, strongly preferred

Manager, Product Marketing Resume Examples & Samples

Create positioning, messaging and conviction collateral (such as demos and slide library) to increase appeal and channel adoption of our products
Train front-line personnel (e.g. Sales, Institutional Marketing, Advisors) on the key messaging points, to confidently deliver the narrative
Personally deliver the narrative & product demos for strategic accounts and relationships
Work with Sales, Strategic Alliances, and Marketing groups to understand customer voice as a way to identify product gaps and proactively recommend unique angles to address sponsor needs
Understand competitive landscape and create compelling narrative around product differentiation
Work with Product and Consumer Marketing group to understand product updates and enhancements in order to develop innovative positioning
Travel domestically up to 40% of the time
8+ years of product marketing or related experience; external-facing role a plus
Retirement industry experience preferred, but not required
Demonstrated track record of successfully delivering creative content as part of the sales and client retention process, including understanding the voice of the customer and how to leverage research findings
Perspective of a product strategist with the uncanny ability to distill complexity into simple, compelling narratives
Get-it-done mindset, with ability to creatively problem-solve
Strong project management and presentation skills, with comfort in handling multiple ongoing projects and demands from a variety of key internal stakeholders
Bachelor’s degree; MBA and other industry designations a plus

Senior Manager, Product Marketing Resume Examples & Samples

Experience creating and executing global campaigns, defining a brand, creating messaging and working with research agencies
Experience with digital, social, experiential marketing
Experience leading GTM strategies for launches
Experience driving creation of video, digital and OOH marketing assets
Master’s Degree in a related field
Worked on launching new consumer brands in the gig economy/ app and other consumer high tech industries

Senior Manager Product Marketing Resume Examples & Samples

Define products and product enhancements, with positioning and messaging that differentiates Birch in the marketplace
Define the market opportunity for a product and execute a plan to achieve growth goals to drive market penetration including customers and product units
Define, in conjunction with sales, the marketing mix appropriate to product / channels and works with Sales to develop the sales plan & process for each channel
Manage new products and product enhancements with Product Development through prioritization and joint planning
Monitor, report, and analyze sales results to identify opportunities and gaps that will in turn drive decisions on pricing, promotions, bundling, and sales incentive programs
Continuously evaluate the competition and identify targeted sales positioning and tools to effectively sell against key competitors
Perform secret shopping and competitive analysis to drive awareness and reactions to marketplace pricing
Partner with the Marketing Communication and Lead Generation organizations to drive all efforts in achieving sales forecasts
Provide messaging and positioning to the marketing team to drive the plan and development of content for marketing new products developed and launched, including
Sales and Customer collateral
Customer Communications
Website and online content including demos
Sales contests and product promotions
Develop and manage programs to market and sell products across all channels
Work with strategic partners to further business objectives and reinforce/leverage the benefit of our big partners
Work with Product Managers and Training organization to ensure appropriate product positioning
Together with Lead Generation and Product Development, drive programs with external partners to achieve interoperability with additional PBX vendors
Provide input to product managers on requirements in roadmap planning
Minimum 5 years prior experience in telecommunications and/or technology services product marketing; experience in product management and product development a plus
Proven track record in achieving sales results for a product portfolio in the range of $20-30m with 5-10 unique products
Expertise with voice & data telecommunication and Cloud products preferred
Excellent interpersonal communication and writing skills
Proven strategic thinking and analytical skills
Demonstrated ability to influence across organizational boundaries
Strong negotiation and decision-making skills
Solid technical, industry and business knowledge

Manager Product Marketing Resume Examples & Samples

Direct the development, management and implementation of product marketing in order to generate new business and increase current customer sales
Collaborate with cross-functional teams to develop marketing plans to acquire new customers
Develop and manage marketing research and analysis including competitive information, company and industry trending, and customer preferences
Leverage emerging market and customer data and collaborate with other business intelligence teams to ensure correct and effective communication

Senior Manager, Product Marketing Resume Examples & Samples

Gain a deep understanding of the Black Diamond wealth platform and its evolving roadmap
Create and drive the go-to-market strategy for key product and feature launches
Create product positioning and value propositions that translate into sales-ready and client-engaging content and collateral
Be the market expert on clients, including ideal client profile, buying process, criteria and more
Partner with product management, implementation and service teams on adoption and rollout communication and marketing plans; communicate product roadmap
Support the ongoing use of Black Diamond tools and features through engaging communication programs
Create customer life-cycle marketing programs, from acquisition through retention, leveraging marketing automation tools and data
Collaborate with our campaign team to identify and create successful campaign strategies
5-7 years of financial services or technology product marketing
Experience working in the trenches with product management functions to translate business needs into compelling marketing programs
History of creating unique positioning and messaging
Track record of success with adoption marketing plans; proven ability to define and develop targeted and trigger communication plans based on software features and adoption priorities
Excellent collaborator, listener and organizer
Superior communication skills, written and verbal

Manager, Product / Marketing Resume Examples & Samples

3-5 years of experience in market research, client servicing, or analytics based sales
Candidates with financial service product development /event planning experience strongly encouraged to apply
Demonstrated ability to work with data to generate impactful and engaging analyses and presentations
Strong analysis and writing ability - digests diverse data sets into cohesive and succinct stories
Track record of managing multiple projects and deadlines
Knowledge of consultative selling techniques and process
Confident in conversing and delivering recommendations to decision makers
Expert in all MS Office products, Excel, PowerPoint, & Word
Ability to travel (typically <10%)

Senior Manager, Product Marketing Resume Examples & Samples

A minimum of 5 years of work experience in retail product marketing – if not in the exact product area, then in the areas of digital imaging, mobile phones or personal data storage products
Proven experience in managing the planning of a product line in related businesses
A proven track record of overseeing pricing, forecasting and life cycle management
Proficiency with MS Office applications
An outgoing, energetic personality
The ability to be innovative – and inspire innovation – while also acting pragmatically on day-to-day business decisions
The ability to be both an independent thinker and also a team player

Manager, Product Marketing Resume Examples & Samples

Partner with Product Management to conceptualize, build and market intuitive and seamless products, by leveraging consumer, market & business insights
Partner with Marketing, PR & Business Development to drive sustainable customer adoption and engagement with our products across South East Asia
Propose new Product features & verticals, based off consumer, market & business insights
Build compelling and data-driven business cases to inform the Product roadmap and entry into new verticals & markets (should be fluent in Excel / data analysis)
Build and manage voice of customer framework both from existing customers (Engagement) and non-customers (Growth). Your role will to be the customer evangelist, making recommendations for how to grow and delight your customer segment from both qualitative and quantitative analyses
Manage cross-functional teamsto drive go-to-market for new features and products, including driving value propositions, promotional strategy, customer adoption & engagement. You will partner closely with Marketing, PR & Business Development in managing go-to-market
Has driven consumer growth and engagement in large consumer internet companies in a product or marketing function
Product Marketing, Marketing strategy, Product strategy, Customer Lifecycle marketing, Research, Customer Insights, Analytics
Have 3-5 years marketing experience using broad marketing mix OR 3-5 years management consulting experience
Overall 5-8 years of relevant experience

Manager, Product Marketing Resume Examples & Samples

Marketing strategy development for target solutions and strategic vertical segments
Coordinate marketing campaigns and sales initiatives to drive new sales and upsell/cross-sell opportunities
Works in partnership with Telematics, WBG, VES, PNB sales teams to develop selling strategies associated with target verticals and solutions
Provide product marketing support for international target markets
Delivers analytics and research to help drive target vertical industry thought leadership, customer segmentation, and inform all of our marketing programs
Lead cross-functional team to inform Sales, Marketing and Product priorities and develop platform go-to-market strategy (e.g., Vertical Success Initiative)
Lead cross-functional teams to build research, usability, and analytics capabilities to continuously report on initiatives to better inform executive decisions and priorities (e.g., Product Master)
Assess existing product business flows and redesign them to optimize efficiency, quality, and monetization
Develop systems, processes and procedures to draft financially-based business cases for new investments in offers, services, and/or products to improve engagement, LTV and user experience
Develop strategies to manage tradeoffs involving cost, pricing, competitive positioning, and product lifecycle management
Manage MBA intern program
Expertise in product marketing, marketing and/or product management
Experience working with large datasets, data warehouse tools, marketing automation software (eg. Teradata, Eloqua, DMP’s)
Marketing, finance and management skills
Behavior Competencies (e.g. planning, organizing, written/oral communication, adaptability, analytical reasoning, teamwork, detail orientation)
5+ years of software product marketing experience or equivalent, financial skills a distinct asset

Manager, Product Marketing Resume Examples & Samples

Manages the day-to-day and strategic activities of a product marketing team that supports a specific technology, product lines or customer segment to ensure sales growth and attainment of profit goals
Manages a diverse team focused on product marketing and sales with emphasis on business development/account development for assigned vendors
Assists in formulating and implementing the product marketing strategy for product line groups
Interacts regularly and conducts meetings with all levels of vendors to discuss product trends, performance, profitability and establishment of new marketing strategies
Assists in developing sales and profit goals for assigned product lines
Develops and implements new strategies to gain new markets, map product trends and technology in order to enhance the strategic partnership with the vendor
Oversees market planning, forecasting and other research of existing and new product markets in order to identify potential opportunities
Serves as a liaison to Sales and Marketing Services in order to assess the long-term potential of markets and to establish product promotions
Responsible for partnering with other internal divisions/operations to help in the management and resolution of day to day issues related to the Product Marketing business. Interacts with accounting to manage co-op dollars, price protections, promo collections etc
Plans, organizes, assigns, oversees and evaluates the work of the Product Marketing team members to ensure the attainment of the Product Marketing divisional goals and the adherence to the company shared values
Trains, develops, coaches, recognizes, awards and interacts with staff to achieve high individual and team performance and engagement levels, job satisfaction and retention, and support professional growth within the organization
Owns personnel processes and decisions. Works in collaboration with division management and HR regarding: hiring, separations, performance management, and career development solutions
Assimilate research data from a variety of sources, analyze, and recommend appropriate courses of action to take. Able to coach others in the development of their skills
Constructively work under stress and pressure when faced with high workloads and deadlines
Create and conduct formal presentations. Able to adjust readily to change and adapt as needed
Analyze and resolve complex issues and problems in a sound and timely fashion
Facilitate group interactions. Able to interact effectively with all levels of management
Serve as a resource to others in the resolution of complex problems and issues. Able to set high short/long-term goals/standards of performance for self, subordinates, and others
Supervise, train, and evaluate the performance of subordinates. Able to think strategically and tactically. Able to maintain a positive attitude in the face of criticism, rejection, or failure
Negotiate skillfully, promote/sell ideas persuasively, and close transactions with mutually beneficial results. Knowledge and/or expertise in related area of responsibility
Able to use relevant computer system applications (which may include spreadsheets, word processors, databases, etc) at an advanced level.*Able to maintain confidentiality of sensitive information

Senior Manager, Product Marketing Resume Examples & Samples

Develop and implement global pricing strategies to meet company revenue goals
Work with leaders to track KPIs for product adoption and revenue targets; create and maintain dashboards to report product performance metrics
Conduct competitive pricing analyses
Correlate sales data, adoption metrics, and usage information to perform trend and cohort analyses to uncover insights into new go-to-market strategies
Complete quarterly SOX pricing audits
Supporting product marketing leaders with quantitative analyses
Bachelor's degree in business administration and 3-4 years of experience in strategy and operations, corporate finance, investment banking, or management consulting. Quant-heavy product marketing or product management experience is also applicable. Tier 1 MBA strongly preferred
Familiarity with SaaS pricing and business models – including freemium pricing strategies
Capacity for creating clear financial models
Proven ability to create crisp, executive-level presentations, synthesizing actionable recommendations from quantitative and qualitative data
Expertise in Excel and Tableau
Experience with B2B product pricing and sales models
Ability to multitask, change priorities rapidly, and work through ambiguity with ease
Excellent skills in writing, slide creation/visualization of ideas, and presentation to executive audiences

Senior Manager, Product Marketing Resume Examples & Samples

Determine strategies to drive card usage and top-of-wallet behavior across card products for existing customers
Manage communications across all marketing channels to drive towards an integrated customer experience
Deliver experiences that are simple, provide obvious value, and use information to help customers achieve their goals
Manage strategies for students, millennials including college graduation and social advocacy
Work with analytics, rewards and portfolio marketing teams, creative services, e-business, servicing, and production to execute marketing campaigns and communications
Manage and enhance cross-sell strategy with the other bank products (checking, student loans, personal loans)
Directly manage a team of 3 direct reports to accomplish the above
Minimum of 7+ years consumer packaged goods or other relevant direct to consumer marketing backgrounds
Proven track record of successfully managing marketing programs and customer experiences; specific marketing and customer experience work with students and/ or millennials strongly desired
Strong background in lifecycle, life-stage marketing, brand and integrated communication strategies
Analytical and consumer insight skills, ability to grasp complex business issues, identify market/segment trends and lead decision making in an analytical and data-intensive environment
Excellent interpersonal skills and team orientation, strong project management skills
Results-oriented with demonstrated ability to design and launch innovative marketing programs; experience with using data and information to help consumers
Understanding of business drivers
Excellent oral, written, and presentation skills, and comfort in dealing with all levels of an organization
Bachelors degree or equivalent combination of education and experience; MBA preferred

Manager, Product Marketing Resume Examples & Samples

Evaluate and determine product requirements and configurations to attain and maintain market leading position
Obtain market information on customer needs through market research, customer visits, and application group feedback
Develop and implement long and short term strategies to achieve revenue and profit objectives for the product lines
Evaluate and develop information for the business unit and field sales personnel on competitive product features, pricing, positioning and “how to sell” messages
Generate new product functional specifications, initiate engineering investigations, develop projects and guide the product through Development Engineering, Industrialization, and Manufacturing
Generate sales forecasts for assigned product lines and monitor sales with corrective action taken as necessary
Generate/direct the production of literature and collateral material required to support products of responsibility
Train/direct instruction of new and existing products to field organization (sales force, distribution, etc.) in the use and application of products
Assist the field organization during initial product promotion and assist customers in specific product applications and startups
Set pricing levels and achieve revenues/gross margins to meet the business unit operating plan
Develop Commercial Programs and participate in the development of promotional and marketing communication materials
Proven track record of implementing successful project initiatives
Proven experience in revenue and profit improvement
Customer facing experience via sales, marketing or other roles
Industry knowledge, including working knowledge of motor control components and motor control centers
Good communications skills, influence capabilities, efficient in Microsoft Office products, and an ability to work within a team environment to achieve position objectives

Assistant Manager, Product Marketing Resume Examples & Samples

1 year experience working for or with creative agencies
1 year experience in editorial content development or copywriting in a retail creative environment
1 year experience in website or online tool development
1 year ex
Company Summary

Senior Manager, Product Marketing Resume Examples & Samples

Lead and drive tactical execution of the product marketing managers on go-to-market plan for products and services
Define business metrics for success for product marketing managers
Develop tracking recommendations to coincide with measurement objectives across the sales channels
Establish as the go to resource across internal business units for product marketing managers
Align program goals and objectives globally with activities of product marketing managers
Create and manage team cadence for communication, product marketing managers’ performance and skill growth
Partner and align with Product Management and R&D on an ongoing basis to drive value prop, product strategy, roadmap, and execution
Work closely with Field Marketing and Brand globally within the go-to-market strategy
Achievement of company sales, profit, and strategic objectives
Accountable for the on-time execution and implementation of go-to-market plan
Accountable for accurate and on-time reporting of product marketing objectives
Achievement of strategic objectives defined by company management
Bachelor’s Degree in Marketing, or related field
Minimum of 7 years of experience in channel program strategy, product marketing, sales, and/or business development
Expertise in multi-channel strategy and execution
Experience in building, executing and measuring product marketing strategies
Excellent Presentation Skills and ability to communicate with excellent listening skills
Strong leadership skills and self-starter
Strong analytical and strategic thinking
Must have at least 2 of the following experiences: Sales, Unified Communications, International business, Analytics/reporting, Product marketing, Strategy, New product Introduction
Understanding of enterprise applications, solutions, and partners/vendors
Team player with a track record of maintaining business relationships
Strong PC skills, including experience using MS Office, MS Outlook, and MS and Netscape Web Browsers, or equivalent
Demonstrated ability to manage multiple initiatives
Strong organizational skills, ethics and professional business practices
Master’s degree would be considered an asset

Manager, Product Marketing Resume Examples & Samples

Directs the Product Marketing team to create marketing strategies and plans for business units and drives execution of marketing campaigns to achieve corporate objectives
Manages and builds strong business unit relationships to drive marketing campaign support and achieve functional business strategies and member response efforts
Acts as main point of contact for business units and ad agency on Navy Federal's Corporate Marketing Plan, and provides guidance, alternatives and advice to product owners in development of projects and promotion plans, account and workflow management, execution and distribution
Develops business unit plans and strategies, sets performance standards, expectations and priorities, and ensures its goals & objectives align with department and corporate strategies to meet Navy Federal business objectives; recommends initiatives to improve operational effectiveness
Reviews marketing materials (e.g. print and electronic advertising) and project summaries to ensure campaign budget balances with other needs/commitments, supports business goals/objectives, and delivery schedules
Provides leadership and insight in all areas of client marketing/business/communications strategies to keeps Navy Federal’s marketing and advertising programs current and adaptable to meet changing priorities and industry trends
Effectively manages competing priorities to ensure campaign objectives are not compromised due to change requests
Assists the senior management of Marketing and Advertising in the strategic planning process, and development of effective goals to support enterprise business units
Researches emerging creative marketing campaigns by understanding business units strategic plans, goals and expectations to develop more engagement strategies and grow Marketing and Advertising support efforts
Coordinate efforts with internal Marketing teams, Market Research, and outside professional support including the ad agency to develop and execute marketing campaigns
Provide insight of growing demands on Marketing and Advertising budget, accounting for and balancing clients’ requirements against availability of physical and intellectual resources
Performs management duties
QUALIFICATIONS -- KNOWLEDGE, SKILLS AND ABILITIES
Bachelors and/or Masters Degree in business, Management, Marketing or related area
Extensive knowledge of Navy Federal products and services and the financial services industry
Experience as a marketing account executive

Manager, Product Marketing Resume Examples & Samples

Work to develop strategic marketing plan for related products
Identify CME product positioning and marketing needs for campaigns
Create campaigns to meet those needs
Work with regional, customer and execution teams to implement these campaigns
Work with marketing operations team to ensure campaigns are created, executed and tracked
Create and maintain quarterly data dashboards and bi-annual strategy documents
Participate and contribute to the overall commodity marketing effort
Be mindful of the goals of the division and aim to represent them in all areas of work, communication and collaboration
Online promotion and website management
Related advertising
Industry events/tradeshows
Content development – collateral, education
Content distribution plans
Competitive analysis
5+ Years Relevant Experience

Manager, Product Marketing Resume Examples & Samples

Serve as the Marketing liaison to support cross-functional teams to analyze potential products, assess feasibility and impact
Lead marketing analysis and planning efforts to ensure products align with UWW’s strategic imperatives and global brand strategy
Develop product positioning and framing for new products; create compelling messages – supported by evidence and proof points - that accentuate United Way’s comparative value in the marketplace to accelerate individual engagement
Develop and execute comprehensive, effective product marketing strategies/tactics for launch, including the provision of world class tools, information, resources and support to maximize local United Way adoption and individual engagement across the United Way Network
Provide front line support to local United Ways to strengthen their capability to market products locally
Bachelor’s degree (Marketing discipline or business administration strongly preferred)
At least three to five years of progressive experience in a similar role
Superb integrated marketing skills and experience, with the ability to translate brand strategy to product strategy; social media and digital marketing skills required; communications experience a plus
Excellent writing skills; copywriting experience strongly desired
Demonstrated relationship management expertise, preferably in a large decentralized, matrix organization; private sector experience strongly preferred
International marketing experience and/or foreign language proficiency desired, but not required

Manager, Product Marketing Resume Examples & Samples

Partner cross-functionally to strategize new features, benefits and communications that drive customer acquisition, engagement and retention
Drive marketing strategy - create marketing plans and go-to-market strategies for products; Own branding, positioning, messaging and creative, across the customer journey
Synthesize market intelligence & customer insights – be the expert on our customers, who they are and what segments we serve; be the expert on the competition and the broader digital marketplace
Lead product rollout marketing – Develop the strategy and manage the marketing implementation that drives product engagement. Proactively identify and resolve issues that may impair the organization’s ability to meet its goals. Manage the execution of initiatives from idea through launch, while setting and continuously managing the right expectations with all relevant stakeholders, including
Communicating marketing plans and strategy to senior leadership
Working with the Product Management team to align on features
Partnering with cross-functional marketing teams to guide message strategy across a variety of marketing efforts (such as paid media and member retention)
Engaging the creative team to develop creative assets and campaigns
Working with PR, Social Media and Customer Service to craft a press strategy and social media approach as well as inform customer service talking points
Partnering with Finance, Analytics and Data Science to define and measure success
Strong product marketing experience, defining and driving new products, features, benefits and ideas toward market launch rollout
Demonstrated understanding of messaging strategy, user experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
3+ years of experience in related positions with increasing responsibility
Strong analytics and business case development skills

Manager Product Marketing Resume Examples & Samples

P&L management for assigned product lines, responsible for achieving year over year revenue and profitability growth through new product introduction and developing & support marketing programs that lead to competitive conversions for existing products
Developing and managing new product introduction (NPI) pipeline, including voice of the customer (VOC), business case development & justification, needs requirement definition and product launch into the original equipment manufacturer (OEM), trade, and retail channels
Develop comprehensive Product Marketing plans for assigned portfolio of products - including positioning, pricing, profitability improvement, lifecycle management planning - for sale through the OEM, trade, and retail channels
Define value propositions and, working in conjunction with Channel Marketing specialists, develop appropriate marketing collateral (sales literature, advertisement, presentation material) to support sale of assigned portfolio of products to targeted market segments through the OEM, trade, and retail channels
Perform classic product management functions - product portfolio SKU rationalization, demand forecasting, and IOS reduction
Provide marketing leadership to VE and CE processes, including identifying product cost reduction opportunities, defining key product requirements and managing the roll out of VE product to ensure profit improvement goals are met
Manage critical interactions with a limited number of high volume OEM accounts. Interactions include: product development, quality, supply chain, contract negotiations, and VOC
Full management responsibility for a small team of Product Managers and/or Specialists, including setting goals, performance management, career development and salary planning responsibilities
Minimum 5 years of relevant experience in HVAC, appliances, and/or controls
Bachelor's degree in Engineering
Masters Degree preferred
HVAC experience
Product Management and/or Engineering experience
Managed a business and/or budget of at least $2M

Senior Manager, Product Marketing Resume Examples & Samples

Conducts market research and drives customer segmentation efforts to define the needs of current and potential customers and determine effective strategies for increasing market penetration
Responsible for developing strategic marketing plans for reaching the Acute Pharmacy audience in alignment with business goals
Implements all targeted marketing efforts for the Specialty Pharmaceutical Distribution (SPD) Acute business targeting acute and long-term care facilities
Partners with solution owners to develop and implement offering-specific marketing strategies for technology and inventory management service offerings (ex. Consignment Program, RxID, RFID, Flu Program, etc.)
Develops robust lead generation strategies, and leads the production of content and related marketing assets to support lead gen and nurturing efforts
Works closely with business leadership and sales teams to implement, track and measure the effectiveness (ROI) of aligned sales and marketing efforts, fully leverages sales and marketing automation tools
Partners with Communications Business Partner team to implement external marketing communications, thought leadership and PR efforts
Works closely with internal Brand Strategy, Creative Services, Digital Marketing, and external agency partners to produce effective and on-brand customer-facing marketing campaigns and tactics
Defines the conference and trade show strategy for the SPD Acute business, and works with other Cardinal Health groups (Innovative Delivery Solutions, Enterprise Corporate Accounts, etc.) to ensure coordinated presence at external events
Responsible for the ongoing management and tracking of a Marketing expense budget
Bachelors degree in related field, or equivalent work experience, preferred
8+ years experience in related field, preferred
Must be open to travel up to 10%
Applies advanced knowledge and understanding of concepts, principles, and technical capabilities to manage a wide variety of projects
Participates in the development of policies and procedures to achieve specific goals
Provides solutions which may set precedent
Independently determines method for completion of new projects
Receives guidance on overall project objectives
Acts as a mentor to less experienced colleagues

Senior Manager, Product Marketing Resume Examples & Samples

Exceptional interpersonal and communication skills, both verbal and written
Ability to work in group setting and independently; ability to adjust to changing priorities
Excellent attention to detail and orientation toward meticulous work
Strong documentation and organizational skills
Ability to project and maintain a professional and positive attitude
10+ years’ experience providing product marketing support for B2B enterprise software companies, including (can be concurrent)

Senior Manager, Product Marketing Resume Examples & Samples

Work with Category Managers and provide market requirements and appropriate product positioning and strategy for current and future products by using market research supported by Customer and Market insights, competitor analysis, and on-going visits to customers and non-customers
Leads cross functional teams across our operating company’s Sales, Marketing and Merchandizing groups to help optimize our annual promotions, food shows, targeted customer events, and the business review process
Maintains constant and concise communication with both field sales and key suppliers personnel in executing and evaluating the effectiveness of all product related programs at the field level
Identify and maintain high-level supplier relationships to create and implement joint strategies that will drive profitable growth of Sysco Brand
Manage all documentation about Sysco Brand products and related applications (brochures, promotional leaflets, recipes, specification sheets, presentations, etc) in collaboration with the Marketing team, Merchandising team and suppliers
7-10 years of B2C or B2B Sales, Merchandising and/or Marketing
5+ years related Food & Beverage, Food Services or Consumer Goods industry experience required
An equivalent combination of education and work experience is acceptable
Excellent communication skills and ability to identify and resolve problems
Strong understanding of Brand management, portfolio management, product lifecycle management and P&L management of Brands

Manager / Senior Manager, Product Marketing Resume Examples & Samples

5+ years experience in product marketing at a high tech company, or similar. MBA a plus, but not required
Experience with strategic consulting or professional services products
Experience with business processes such as sales, ops, marketing, and customer support
Proven track record of speaking in front of large internal and external audiences
Experience working with sales teams and internal product teams
Hands-on ability to create a range of marketing assets, including eBooks, sales tools and and succinct slide pitch-decks
Proven track record of launching and growing hit products
Design skills and strong writing must have. Ability to curate innovative omni-channel content (including video) is a must. Inspire us

Manager Product Marketing Resume Examples & Samples

Idenfity new digital service opportunities through market screening and internet industry research
Develop opportunity prioritization method and manage portfolio pipeline
Develop namelist for external partners development for digital services and assess potential partner
Work with BMW internal departments to identify new business opportunties
Design business model and develop business case
Interact with internal and external partners to ensure offline customer expereince
Have analytics skill
Innovative and has strong business acumen
In-depth understanding of Internet market in China
Fluent in both Chinese and English
Strong inter-personal skills and negotiation skills
5+ years working experince of business analysis or business planning
Preferably working expereince in consulting firm or internet company

Senior Manager, Product Marketing Resume Examples & Samples

Work across product management, sales, and marketing teams to create outbound product content for lead gen and customer education
Drive sales enablement – communicate value props and develop tools to support sales
Research and develop competitive information and tools

Manager / Senior Manager, Product Marketing Resume Examples & Samples

Solid knowledge on wireless communication technology and embedded Security software and hardware
Familiar with TrustZone and Cyber-security technology is a must
Well understanding and experience in China mobile security, mobile payment, mobile authentication and cyber security industry. Street smart with strong business sense
Eager to learn new technologies and has strong desire in understanding related industry
Good logical thinking and analytical skills. Good capability to summarize and transform large amounts of technical information into marketing language and vice versa
Proven ability to independently drive activities and projects with internal and external teams
Good connection with key OEMs
Excellent communication and collaboration skills with global teams. Good presentation skills
Team worker
8+ years experience in mobile security or embedded system industry

Manager, Product Marketing Resume Examples & Samples

Develop strategy for messaging, positioning, client presentations sales verticals, categories, etc
Develop videos, educational programs, sales materials
Drive product strategy behind all lead generation programs such as email, website, events, etc
Develop messaging and positioning strategies for marketing materials including

Assistant Manager, Product Marketing Resume Examples & Samples

Assist in development of overall CRM & customer lifecycle strategy across multiple consumer touchpoints, helping to define customer segmentation framework with actionable cohorts and insights
Develop direct & performance marketing campaigns across off-platform channels that drive continual consumer engagement on-platform
Analyze performance metrics, market research, and customer data insights to inform lifecycle marketing initiatives
Work with product management, strategy, finance, and business intelligence teams to architect and launch CRM and marketing programs, shaping product features and requirements
Manage store-front merchandise strategy and editorial calendar, along with overseeing development and execution of creative assets for on-platform use
Develop social content strategy & manage social platforms, helping to build and maintain an engaged community of users and fans off-platform
Provide insight on potential promotions or marketing partnerships, working closely across product and business development to build relationships and execute campaigns to drive incremental customer engagement on-platform
4+ years of marketing or product experience
Demonstrable relevant professional experience in engagement marketing, including experience in the areas of email, social, and push marketing
Be comfortable in getting hands dirty to get things done
Ability to leverage insights to design and implement innovative engagement programs
Performance or engagement marketing experience

Assistant Manager, Product Marketing Resume Examples & Samples

Support development of a multi-channel marketing strategy and execution plan that maximizes user acquisition, drives app downloads and generates user sign-ups across platforms (mobile, web, connected TVs)
Support ideation, lead execution and on-time delivery and management of all paid media assets and deliverables, including writing copy, guiding creative direction of graphics/video, and securing approvals, coordinating between design, media agency and internal leadership
Be a thought partner for the marketing team to push the envelope in how we drive customer acquisition and grow the user base
Analyze performance metrics, market research, and customer data insights to inform user acquisition marketing initiatives
Work across the organization to optimize campaigns, including design, social, and content
Marketing lead for SEO/ASO efforts. Manage vendor relationship, collaborate with internal teams to create high-quality strategies and develop content around important, relevant search terms that can be deployed across owned and third party platforms (e.g., social, YouTube)
Collaborate with Asst. PMM, Engagement to inform and support all marketing programs across user funnel (from acquisition to engagement). Includes, but is not limited to
3+ years of demonstrable relevant professional experience in acquisition marketing, including experience in the areas of paid media and partnership marketing
Experience in taking ownership & delivering results in dynamic business environment
Ability to leverage insights to design and implement innovative acquisition programs
Performance marketing, social, and/or paid media experience
Proficiency in PowerPoint and Keynote

Senior Manager Product Marketing Resume Examples & Samples

Build and maintain the annual, quarterly and monthly campaign plans and calendars
Conceive and oversee the implementation and optimization of marketing campaigns required to support vAuto business growth objectives, demand generation requirements, and overall product and business strategies including lead nurturing programs necessary to maintain engagement with early stage leads
Collaborate with internal teams, agencies and vendor partners to optimize email, SEM, display, social media, retargeting, and other advertising strategies and campaigns
Develop cross-sell strategies to successfully deepen customer relationships, including single-product and workflow campaign marketing
Analyze customer and prospect data from marketing and sales systems to identify marketing and sales opportunities. Make recommendations for digital and direct marketing programs to capture opportunities and collaborate with Marketing Product Managers as appropriate to implement programs
Provide monthly and weekly updates to the product marketing managers, and work with them to communicate current and future marketing campaign activities to key stakeholders
7 years of B2B digital marketing experience that includes hands-on media planning, website management, and use of in-bound marketing and paid media strategies
Data driven marketing methodology, with proven track record in delivering successful, optimized marketing strategies and campaign performance
Strategic capability to create long-term plans, identify resources needed to execute and adapt plans over time based on results and changing circumstances
Experience working with matrixed and cross-functional teams to drive integrated, omni-channel campaigns, including digital and traditional media and marketing activities
Excellent project management, collaboration and communications skills
Strong attention to detail and firm commitment to high quality content and execution
Highly organized with ability to multi-task with careful attention to detail
Exceptional interpersonal skills coupled with a positive, energetic attitude

Senior Manager Product Marketing Resume Examples & Samples

Product Positioning and Business Development for all ICS products across core markets: Pharma/BioPharma, EFS, Chem/Petro and Academia
Focus on competitive differentiation and creation of unique customer value statements
Serve as expert on target markets and their problems by interacting with key customers and key commercial thought leaders
Keep abreast of industry trends, pertinent regulations and applicable standards in all focused markets
Gather industry expert opinions and quantitative market data for different market segments
Map needs of target markets and support the Director of Product Management in analyzing which market segments to proactively pursue or emphasize
Be the go-to person for identifying and assessing potential new market opportunities for existing portfolio or new portfolio elements
Document market sizing, growth trends and opportunities for all key ICS markets
Provide leadership to the product marketing and partner management team
Set challenging and motivating annual PMD goals for all team members in alignment with department and business priorities
Represent and promote team members’ needs and contributions to head of department and entire ICS organization
Develop product marketing team members skills with individual performance plans and regular on the job education and performance
Product Marketing responsibility for all ICS products including
Bachelors’ degree in analytical science or marketing communications. Advanced degree a plus
Application or domain expertise from directly working in analytical laboratories or in working with target industries (Pharma, EFS, Chem/Petrochem) in sales or marketing positions
At least 8 years relevant work experience including product management, product marketing, product implementation, software project management
Excellent communication skills. Fluency in English language required
High degree of personal initiative and self management
Ability to manage remotely
Ability to connect with customer base, determine business issues, and devise innovative solutions
Ability to travel up to 50% globally on an annual basis

Senior Manager, Product Marketing Resume Examples & Samples

Product Positioning & Messaging - collaborate with Product Management and serve as lead in the development of internal-facing product positioning and messaging that differentiates our products in the market. This includes the development of an internal-facing, overall solution story that fits and supports the overall company story
Product Launch – serve as liaison between Marketing and Product Management and serve as go-to-market lead on product launches and manage the cross-functional implementation of the go-to-market plan
Demand Generation - work with Marketing to support the development of strategy and programs that drive demand for our products
Training/Sales Enablement - work with Sales Enablement to lead the company’s product training efforts and support the development of other product-specific sales tools and resources
Market Intelligence - work with Market Strategy and Competitive Intelligence Team, become an expert on our market and the audience to which we sell, and participate in our Voice Of the Customer and Advisory Board groups
Thought Leadership- support Health Services product and thought leadership in the market
Process & Operations - Leverage best practices and operational processes and generate recommendations for improvement
BS/BA or equivalent relevant experience in business, marketing or related field
8+ years of product marketing experience in healthcare technology, or, health and well-being focused industry
Proven ability to deliver high quality results within defined timelines
Exceptional verbal and written communication skills to both internal and external audiences
Focused and demonstrated attention to detail
Strong interpersonal skills, good judgment and capable of communicating and partnering with a diverse range of individuals
Comfortable leading, supporting and working in a dynamic, rapidly changing environment
As a member of WebMD Health Services, you may have access to confidential information that will require you to follow additional protocols to ensure the security of our data. As a core requirement, you must implement and act in accordance with the organization’s information security policies; protect assets from unauthorized access, disclosure, modification, destruction or interference; execute security processes or activities; and report security events or potential events or other security risks to the appropriate parties within the organization

Senior Manager Product Marketing Platform Evangelism Resume Examples & Samples

Confidence in interacting with all levels of product and marketing leadership to drive a point of view around the future of the product and go-to-market campaigns
Strong technical skills and experience in marketing platforms, development languages or other technical topics
Solid technical knowledge foundation with the ability to translate technical content into business value for internal and external stakeholders
Bachelor’s Degree required, MBA strongly preferred
At least five years of professional experience, including at least three years of product marketing or platform evangelism experience
Experience in the healthcare marketplace preferred

Manager, Product Marketing Resume Examples & Samples

Minimum 2 years’ professional work experience
Proven track record of working in a commercial culture
Knowledge of online marketing methods and best practices
Minimum 1 year experience in product marketing, digital marketing, marketing management, marketing communications, business development, market development, product management or related roles
Demonstrated experience translating business and sales goals into actionable marketing plans with a varied mix of programs and tools tailored to meeting those objectives
Proven knowledge of lead generation, ROI analysis and optimization
Experience with Eloqua marketing automation system
Experience with Salesforce reporting
Experience with HTML/Sharepoint
Proven ability to use data to effectively make decisions
Ability to communicate effectively with internal and external contacts, both written and oral
Experience managing a project from start to finish
Proven experience managing multiple, competing priorities while working towards an established goal
Proven ability to meet and exceed goals
Solution-focused problem solving

Manager, Product Marketing Resume Examples & Samples

Lead marketing strategies/tactics to ensure products align with UWW’s strategic imperatives and global brand strategy
At least three to five years of progressive experience in a similar role; product or service marketing experience a plus
Superb integrated marketing skills and experience, with the proven ability to translate brand strategy to product strategy; social media and digital marketing skills required; communications experience a plus

Manager, Product Marketing Resume Examples & Samples

Manages professional employees and/or supervisors that builds and leads effective marketing and cross-functional teams
Develops comprehensive business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
Apply strong comprehensive knowledge to recommend investment decisions for new product development
Conducts comprehensive competitive analysis for specific products or product lines
Applies strong comprehensive knowledge to establish pricing strategies to build a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
Demonstrates comprehensive understanding of technical and business environment. Develops and articulates strategies to meet business objectives
Demonstrates in-depth understanding of concepts, theories and principles in own job family and basic knowledge of other related job families
Guides, influences and persuades others internally in related areas or externally

Lead Manager, Product Marketing Resume Examples & Samples

Track all offers that come to the team and quickly asses to understand feasibility
Develop and lead cross-functional partnership teams to align overarching priorities during an offer build and launch
Build strong relationships and accountability across channels and throughout collaborative functional areas to ensure smooth offer launches
Develop and lead Tech Dev projects to support the integrated offers from scope definition through post-deployment validation
Partner closely with Pricing, Tech Dev and other cross-functional teams to develop the integrated offer roadmap
Act as team stakeholder on related Tech Dev initiatives
Align internal teams around overall project through creation of internal documentation to be used for leadership updates
Develop business cases

Senior Manager, Product Marketing Resume Examples & Samples

Key contributor to product strategy, roadmaps, development, positioning and communications (internal and external) for Bell Mobility products
Monitor and understand market conditions, focus on clear value propositions, trends, customer/channel feedback, competitive landscape, vendor development, industry trends, evolving customer needs/requirements and translate them into opportunities for growth
Strong project management skills and experience with product development

Manager, Product Marketing Resume Examples & Samples

A minimum of 2 years of relevant marketing experience in a B2B environment ideally with experience in a services or solutions oriented businesses or technology
Strong analytic ability and comfort with data and dashboard creation
Excellent program/project management and execution skills, with the ability to prioritize and meet deadlines
Ability to understand the market landscape and execute integrated marketing plans
Ability to coordinate efforts cross-functionally to achieve positive end results
The successful candidate will be a self-starter; this individual must be adaptable, persuasive, tenacious and perceptive and be able to execute a well-developed plan

Manager Product Marketing Resume Examples & Samples

Design and deliver product launches and sustain campaigns, with well-defined success metrics, in collaboration with the country marketing teams
Develop marketing content and core product marketing assets in both print and digital (e.g. catalogues, brochures, web content, videos, customer testimonials) for key products and product categories, for use by sales and marketing in all geographies
Be responsible for the campaign calendar, coordinating milestones and deliverables according to the promotion calendar of key Geos for maximum impact on sales
Establish key product priorities with the marketing teams in key geographies to ensure successful local marketing sales efforts
Gather, synthesize, and share market and customer insights to fuel innovation, to position products and service offerings at the segment/discipline level, to anticipate course trends, to identify new market opportunities, and ultimately to inform product strategy and investment decisions
Conduct comparative analyses of internal and competitive offerings in order to better position our products and campaigns
Preserve brand fidelity and delivering a consistent approach to branding and customer experience across all product categories
Support market development programs (class tests, pilots, etc.) to elicit customer requirements, demonstrate effectiveness of the product, and identify sales opportunities
3-5 years of relevant experience in product marketing, preferably in education and/or other similar B2B business
Self-motivated and with a positive, can-do attitude towards challenges and obstacles, comfortable with uncertainty and a changing environment
Strong project management skills and ability to manage multiple stakeholders simultaneously and prioritize use of budget and resources
Comprehensive knowledge of the whole marketing mix and experience in adapting it to different markets and situations
Outstanding team player able to earn cross-functional/cross-geographic team confidence through influencing skills

Manager, Product Marketing Resume Examples & Samples

Field Onboarding: Support related Sales Onboarding and Enablement needs as required by the Qlik Sales Effectiveness team
Knowledge Management:Support ongoing efforts to implement tools for ensuring effective availability of Product Marketing & Industry Solutions content and other relevant resources
Qlik Products & Services
Knowledge Management
Excelled Written and Verbal Communication Skills
Some Development / Scripting Experience Desired
Some travel required – 10-15%

Manager / Senior Manager, Product Marketing Resume Examples & Samples

Develop product positioning and messaging that differentiates our products in market, and equips our Client Success Organization to use the products with clients to help solve their marketing challenges
Ability to effectively articulate and capture the story behind Product developments is critical (i.e. what are the benefits of this release, and why does it matter?)
Communicate the value proposition of our products to the Commercial, Engagement and Account teams
Build sales tools to support the selling and ongoing usage of our products, including
Sales deck slides
One-sheets
Case studies & testimonials
Sales enablement training decks
Other collateral
Assist in planning of the launch of new products and releases, and managing the cross-functional implementation of the plan
Ability and interest to grow into owning launches in the future
Assist with branding and naming, and ensure consistency of terminology across the org
Ensure that all relevant teams across the organization are kept informed of Product activity, by compiling and distributing
Weekly/bi-weekly notes on product releases
Monthly and quarterly highlights and updates
Ongoing documentation upkeep of Product information within internal portal
Work with Product Operations team to monitor impact of timeline and roadmap changes on downstream go-to-market activities
Work with Product and Activation Leads on offerings already in-market, to increase usage, ensure best practices are being used, and ensure customer questions are being answered
Work closely with Activation team to continually seek and implement ways to improve adoption of solutions
Collaborate with Marketing team on planning and executing publicity and thought leadership initiatives, including
Press releases
Conferences and events
Blog posts
Media mentions
Build strong relationships with all stakeholders; understand differing viewpoints and needs of each to ensure organization understands and adopts new products and releases
3-5 years of experience in or around the digital advertising ecosystem, preferably in a Product Marketing, Product Management, Sales Engineer, or Partner Integrations role. Experience in Account Management also a plus
Excellent people and management skills, and enjoyment of frequent interaction and collaboration with colleagues, cross-functional teams, senior management and third parties
Fast learner: Must be able to rapidly grasp and learn technical topics, and to explain them to others
Innovative problem solver: Ability to design solutions that create value for all key constituents: MediaMath, clients and partners
Excellent communication skills: Must be able to break down complex concepts to non-technical stakeholders. Includes written, verbal, presentation and communication skills
Project management skills: Responsible for managing timelines, hitting deadlines, and keeping all stakeholders informed. Superb attention to detail is an absolute must
Diligent work ethic: Must be self-motivated and able to take the initiative to get the job done
Comfortable working in a fast-paced, demanding and fun entrepreneurial environment, and prepared to go the extra mile
Strong grasp of basic design and layout principles, including the ability to deliver presentation- and production-ready materials
Excellent PowerPoint skills; proficiency across the Microsoft Office suite

Manager, Product & Marketing Performance Resume Examples & Samples

Interpersonal Skills
Decision Making
Trust and Integrity
Collaboration and Teamwork
Motivating Others
Negotiation/Influence
Customer Orientation
Financial Management
Risk Taking/Judgment
Process Management
Minimum of 3 years of experience working with technical products in a sales, marketing or, applications position
Previous product management, market research or marketing brand management experience required
Minimum of 2 years of marketing or sales experience, or experience in a customer-facing role, required

Senior Manager, Product Marketing Resume Examples & Samples

Development of “playbook” that will serve as repository for all related retirement income information across the enterprise; build plan for adoption and usage by client-facing staff/field (including advisors, call center, etc.)
Consolidate and optimize all existing positioning, proof points and messaging and key tenets relating to retirement income for enhanced and targeted positioning by customer segment
Work with Marketing and Learning to develop interactive and engaging foundational and educational content relating to annuities and retirement income solutions that can be leveraged across channels and platforms across customer segments
Work within Marketing to execute limited message testing plan to facilitate message integration and development of content and touch points
Assist in development and coordination of enhanced messaging to be integrated into campaigns, programs, educational efforts and cross-channel touch points to amplify and optimize retirement income awareness and positioning, with focus on pre-retirees and retirees
Assist in development and coordination of pilot email, direct mail, & social media campaigns with retirement income messages and touch points
Drive alignment and integration across broad range of cross-company retirement-income activities underway (particularly focused within Marketing and Learning initiatives) and identify opportunities for coordination
Synthesize firm-wide research , voice of customer, & thought leadership on lifetime income
Assist in development of formalized program governance framework and structure to ensure ongoing alignment and integration of related initiatives enterprise-wide
Build and maintain strong relationships with Retirement Income Services product team and with Distribution team
Develop measurement and metrics for ongoing marketing efforts to determine best performing messaging, campaigns & programs and effectiveness in driving business goals
Experience in product management, product marketing and/or consulting and business analysis focused within financial services
10+ years in financial services industry, with experience in retirement-income and/or annuity related products
Experience with cross-channel marketing programs (digital, phone, mail, etc.)
BA or equivalent, MBA preferred

Senior Manager, Product Marketing Resume Examples & Samples

Regional Program Support: Support local implementations of global events such as Visualize Your World as well as region specific events
Field Onboarding & Ongoing Product Enablement: Support Product Sales Enablement needs for both employees and partners
Global Project Leader: Contribute and drive various global efforts as a senior member of the Global Product Marketing team
Regional Liaison: Act as a liaison to the various global product teams on behalf of the APAC region. Align with APAC Sales Management and provide support to the regional GTM strategy and key deal support as appropriate
LI-MP

Manager Product Marketing Resume Examples & Samples

Assist the Senior Manager, Product Marketing in conceptualizing and implementing marketing programs and messaging that drives customer acquisition and retention across all of ACN’s product lines
Work closely with product development teams to determine marketing and communication strategies for the ongoing promotion of existing products as well as coordinating the launch of product enhancements and new product lines
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Create and maintain training materials for ACN’s product lines, with an ability to make complex information easily digestible to a diverse sales team
Strong creative ability to drive work to production team of graphic artists, media animators and web staff ahead of new product launches
Assist in corporate international events, including onsite attendance of events as needed
All other duties as requested or required
Ability to effectively collaborate with peers and internal/field communities to define projects and prioritize resources based on corporate, brand, and ROI goals
Able to think strategically and develop marketing plans, yet willingness to be tactical in their execution
Skilled in copyrighting across all marketing mediums including email, digital, social media, press releases, printed materials, etc
Must be able to extract information from various sources and turn that information into clear communications that meet the intended goal(s)
Ability to prioritize multiple projects to meet overall business needs
Must be entrepreneurial minded and thrive in a fast-paced environment where priorities may shift quickly
Strong organizational and follow-through skills

Manager, Product Marketing Resume Examples & Samples

Work with the industry's best marketing team to help define the insurance positioning and go-to-market strategy
Create visionary and compelling internal and external, customer-facing presentations
Support visionary event marketing experiences, at Salesforce events along with third-party events like ACORD, IASA and InsurTech Connect
Drive the creation of thought leadership content, webinar, and webcasts to evangelize our message
Manage industry product launch plans, working closely with the industry experts and corporate marketing teams to ensure effective and ongoing relevancy in the market to drive demand generation and pipeline
Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages
Dream up engaging product demonstrations that are used on stage, in videos and are the basis for customer engagements in the sales process
Confidently deliver presentations to audiences of all sizes (ranging from one person to hundreds of people)
Develop effective sales training materials, making it easy for sales to understand our product offerings and key positioning
Partner with corporate marketing to execute innovative marketing campaigns, SEO, and web design to build pipeline
Attention to Detail: # your favorite non-profit organization on your resume
5-to-10 years experience in marketing
Financial services or insurance marketing experience a plus, though not required
Hands-on ability to create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Apple Keynote and Microsoft PowerPoint)
Marketing portfolio with examples showing your writing style is a plus
Experience/familiarity with the customer engagement lifecycle and CRM applications
Exceptionally detail oriented with the ability to thrive in fast moving, ambiguous environments
Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics
Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management

100

Manager, Product Marketing Resume Examples & Samples

Identify key business opportunities to lead the strategic development of marketing communications for insurance products under the NAB brand
Manage the NAB Insurance campaign strategy and implementation across digital, retail and 1:1 marketing channels that drive acquisition and uplift NAB Insurance product awareness
Manage NAB Insurance budget allocation of marketing communications
Develop and share best practice marketing capabilities to ensure optimal campaign execution and NAB customer base targeting

101

Senior Manager, Product Marketing Resume Examples & Samples

Technical marketing engineer skills include in depth knowledge covering endpoint (required) and network (desired) security technologies and methodologies
Minimum 5-7 years of product marketing experience with strong understanding of the Security industry
Should be very comfortable with security technologies, preferably endpoint security or other enterprise security technologies or products and demonstrate industry awareness

102

Senior Manager, Product Marketing Management Resume Examples & Samples

Proven track record of big thinking and driving strategy
High attention to detail including proven ability to manage competing priorities simultaneously
Ability to think strategically and execute methodically in a fast-paced environment
Set the tone, building good working relationships across the company; strong team orientation and ability to lead cross-functional teams
Demonstrated analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop business cases. Ability to clearly communicate data insights to others
Demonstrated ability to dive deep in understanding the product, our business, and the competitive landscape
Willingness to roll up your sleeves and do whatever is necessary; owner mentality
Enthusiastic and passionate about your products
7+ years of experience operating, managing, and delivering results in a consumer facing product marketing role
Experience building Go To Market strategies, managing teams and collaborating across multiple organizations
Mobile industry experience preferred but not required
Demonstrated ability to manage a team and work cross-functionally with marketing and project management counterparts to deliver products/services
Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions

103

Senior Manager, Product Marketing, Ppag Resume Examples & Samples

Defining winning product strategies across the category portfolio. Defining customer segmentation, positioning, product specs and pricing strategy
Define specific assortment strategies by product line/ sub-category with a team of product specialists/ managers
Continuously drive insights to improve the strategy and the go to market of the category. Analyse the wealth of customer data, partner with the analytics and market research teams and drive direct feedback from customers
Meet revenue and profit goals for selected products by partnering with the channel managers
Develop revenue forecasts and business cases for new products/product categories by working with Finance, Capabilities Development, Marketing and Manufacturing
Manage and develop a global team in a strong growth phase

104

Manager, Product Marketing, &I Resume Examples & Samples

Develops and executes communications programs for Healthcare Professionals to support brand messaging
Supports creation and development of brand promotional materials to support field force efforts
Provides input for public relations efforts
Develops strong relationships with key opinion leaders and physician experts
Monitors and evaluates competitive products and marketplace dynamics
Serves as a champion for the brand and for product-specific challenges and opportunities
Minimum 3 years pharmaceutical / biotechnology industry and minimum 1 or more years of experience in sales, marketing or related function
Must be PC literate in Microsoft Office

105

Manager, Product Marketing Resume Examples & Samples

Able to lead BDM team with the creation and implementation of multi-vendor solutions, build a weekly sales cadence for business development and pipeline
Effectively track and communicate plans and results to vendors, sales and executives
Able to set high short/long-term goals/standards of performance for self, subordinates, and others
Able to maintain a positive attitude in the face of criticism, rejection, or failure
Think strategically and tactically; Negotiate skillfully, promote/sell ideas persuasively, and close transactions with mutually beneficial results
Able to create and conduct formal presentations, use relevant computer system applications (which may include spreadsheets, word processors, databases, etc) at an advanced level
Able to maintain confidentiality of sensitive information

106

Senior Manager, Product Marketing Resume Examples & Samples

Bachelor’s Degree in Business Administration, Marketing, Computer Science, Engineering or related field; MBA a plus
7-10 years’ experience in consumer product marketing or marketing management, preferably in consumer technology, Internet, digital media or consumer products industries
At least 3 years directly in consumer technology-related businesses
Experience with leading brands and companies a strong plus
At least 3 years’ experience designing, developing and executing marketing plans
Expertise in marketing fundamentals around product positioning, competitive analysis and messaging
Knowledge of outbound marketing process and key activities
Knowledge of retail distribution channels including key players, pricing mechanisms and sales strategies
Solid understanding of the digital devices, Internet software and services, and the connected home space
Outstanding financial and strategic analysis capabilities to support product planning and strategy development
Outstanding consumer insights understanding including primary and secondary research methodologies

107

Manager, Product Marketing Resume Examples & Samples

4+ years marketing/product marketing experience with a passion for cloud computing
Knowledge and understanding of complex sales organizations with a passion for doing product marketing that helps the bottom line and drives business
A proven track record of managing and successfully driving multiple projects, building appropriate processes and tools, and delivering sales results
Outstanding organizational, communication, interpersonal, relationship building skills conducive to collaboration; able to work well in a cross-functional, matrix management environment
Ability to establish credibility and rapport with senior executives and technical and non-technical team members alike. Strong ability to influence and work cross-functionally
Quote-to-Cash and/or CPQ industry knowledge a plus
Ability to sell ideas internally and externally through creative & innovative cohesive presentations
Adaptable to change and ability to work in fast paced enviroment

108

Senior Manager, Product Marketing Resume Examples & Samples

Manage development of customer facing programming based on Canon-relevant cinema, broadcast, still photography and related technical themes
Coordinate Canon Burbank marketing management requirements with appropriate internal CUSA marketing stakeholders. Prepare vision and positioning documentation to support a vibrant and active Canon presence in the professional production communities we serve
Cultivate cinema and production industry relationships with key business partners, influencers and educators. Utilize those relationships to guide and build programming strategy most suitable to Canon business advantage in our respective markets
Manage facility to ensure our Canon teams are fully supported in their work with our customers. This includes technical systems readiness, building/landlord-related matters, maintenance and security/safety procedures
Requires Bachelor’s degree or higher in production related, media/communications or marketing
Nine years’ experience in production, production management, cinema/broadcast related sales/marketing or similar media centric fields
Minimum five years’ experience managing teams
Knowledge of today’s main camera systems, optics, workflows and accessories for cinema/general production
Presentation/public speaking skills desirable

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