Senior Manager, CRM Resume Samples

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N Prohaska

Nadia

Prohaska

635 Quincy Valleys

Chicago

+1 (555) 388 4675

635 Quincy Valleys

Chicago

Phone

p +1 (555) 388 4675

Experience Experience

Philadelphia, PA

Senior Manager, CRM

Philadelphia, PA

Ryan-Bogisich

Philadelphia, PA

Senior Manager, CRM

Driving an integrated approach across digital marketing through leading planning between social, digital and CRM teams
Proven results with growing marketing databases, and decreasing churn rate/engaging with inactive users
Managing and evolving the EMEA database and driving data acquisition strategies and initiatives to grow the EMEA database and build retention programmes
Promoting and follow CRM best practice across TWDC EMEA – championing CRM and being the voice of CRM within TWDC
Participate in and/or lead efforts to develop and execute testing, training and documentation
Delivering and evaluating central programs to be rolled out on a local market level in order to build loyalty and engagement with our key audiences
Work with marketing, product and analytics peers to define key objectives, develop marketing strategy, and lead campaign development

Philadelphia, PA

Senior Manager, CRM Systems

Philadelphia, PA

Turner and Sons

Philadelphia, PA

Senior Manager, CRM Systems

Manage opportunity pipeline data for the Global Sales team and work directly with Senior Management to improve and accelerate the sales process
Lead a group of cross-functional stakeholders to define and document the SFDC processes and drives implementation / adoption worldwide as the key point of contact
Drive effective use and adoption of SFDC strategies and processes throughout the company
Develop reports and dashboards to support specified processes, goals, and key business metrics
Conduct analyses to determine historical trends, glean forward looking insights, and provide recommendations to achieve business goals
Collaborate on development, deployment, management and utilization of an integrated technology ecosystem including ERP, Salesforce.com and marketing automation tools
Develop a single, company-wide holistic view of CRL customers

present

Houston, TX

Senior Manager, CRM Business Integration

Houston, TX

Boyle-Quitzon

present

Houston, TX

Senior Manager, CRM Business Integration

present

Managing staff, including recommendations for hiring, leave approvals, annual performance evaluations, and professional development
Hosting regular touchpoints with field leadership via avenues like phone, Chatter, email, e-meetings
Leads the planning process, tools and schedule development for channel expansion
Assures that the program achieves the cost, quality, performance, production rate, and yield metrics defined during the proposal stages
Ensuring customer adoption and satisfaction along with successful field implementation
Work with Business Technology team to leverage best practices, tools and CTI/CRM enhancements
Assists in and initiates communication with Divisional and Operating Company senior management to gain commitment and support for sales and penetration strategies

Education Education

Bachelor’s Degree in Quantitative Discipline Preferred

University of Virginia

Bachelor’s Degree in Quantitative Discipline Preferred

Skills Skills

Expert in Direct & Database marketing in a B2C environment: able to plan, deliver and optimise direct marketing with consumers
Able to edit and optimise copy and creative for CRM (especially email and online)
Working knowledge of CRM technology and tools
Working knowledge of customer analytics & segmentation
Demonstrable multi-element project management experience
Significant experience in managing large CRM programmes for brands (agency and/or client-side), managing teams that deliver best in class CRM programmes
Experience of working with multiple external agencies
Experience of working with both marketing team and data planners/analysts
Experience of data acquisition and managing CRM tools/programmes in a commercial environment
Expert in the delivery and optimisation CRM communications & targeted direct communications, in particular eCRM for major brands at manager or senior manager level

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Senior Manager, CRM Resume Examples & Samples

Serve as act as Engagement Account Manager for several key clients responsible for overall client project delivery and account growth
Communicate and report project status to C-level executives and IT management, including budget, risks and general business issues
Mentor and manage teams of Managers and Junior Consultants to be able to keep project on time as well as QA of work done by the team
Coach and manage other consultants and participate actively in the performance expectation process
Create work plans, pricing estimates, and risk assessments for prospects
Experienced candidates must have 8+ years of experience working for a consulting firm or a professional services division of a software company in a business analyst/consulting manager role
Candidates will be considered for depth on other CRM packages (Microsoft CRM, InterAction, SalesLogix, Pivotal, and the like)

Senior Manager, Crm & Loyalty Resume Examples & Samples

Bachelor's degree with 4-6 years of related experience
CRM experience in a retail environment preferred
Exceptional problem solving and analytic skills
Comfortable communicating findings to all levels of the organization
Superb attention to detail
Strong SQL or SAS programming skills
Advanced Excel and Powerpoint experience
Able to work successfully under tight deadlines and manage multiple priorities
Able to shift priorities in a fast-changing environment
Strong written, verbal, and interpersonal skills

Senior Manager, CRM & Marketing Analytics Resume Examples & Samples

Develop and manage the portfolio of analysis required for the line of business and marketing to meet their business and financial imperatives
Deliver analysis and insights to help develop optimized marketing campaigns and enable product groups and marketing to meet their campaign strategy objectives
Ensure marketing strategies meet optimization and analysis requirements
Collaborate with senior business and marketing leadership to develop the annual analytics calendar
Ongoing prioritization and reprioritization of analysis work, as needed to accommodate changes to the analytics calendar and/or changing analytical needs
Ensure analytic resources are used effectively to deliver impactful and meaningful analysis
Develops and maintains the line of business marketing campaign dashboard
Work closely with Marketing Reporting team to ensure minimum campaign measurement metrics are delivered for all campaigns
Act as integrator of marketing results by assessing and communicating the aggregate and on going benefit of marketing efforts for the line of business

Senior Manager, CRM & Marketing Analytics Resume Examples & Samples

8+ years experience in a client facing analytical database marketing or related role
Superior and proven experience in the application of experimental design and statistical analysis of results coupled with strong technical skills in (SAS, SQL, Excel, PowerPoint)
Demonstrated proactive leadership in a cross functional environment
Attention to detail, organization, ability to multi task and time management is critical

Senior Manager, CRM Analytics Resume Examples & Samples

Steer the build and implementation of statistical modeling and decision sciences that will drive personalization across all channels through the use of statistical software (SAS, R, etc.) and emerging technologies
Create and maintain quality standards to ensure proper governance across the CRM platforms and processes, and focus on innovate evolve CRM capabilities
Develop best-in-class measurement applications to drive insights and recommendations to improve efficiency across all addressable media
Manage third-party relationships to ensure quality
5+ years experience leading multiple high-performance teams 3-5 years of CRM experience in a multi-channel environment 1-2 years experience working with an email service provider Strong familiarity with statistical modeling and decision sciences High proficiency or extensive experience using SAS/R, Unica (or other campaign tools), Excel, Tableau/Spotfire, SQL Bachelors degree in Marketing, Economics, Statistics, or related field

Senior Manager CRM Resume Examples & Samples

Development of the overall loyalty plan for the market. Requires business analysis
Oversight of technical platform development; loyalty management operational processes, rewards strategy and the consumer engagement framework with regards to the target audience IT & number perspective; building reward strategy
Development of local and global sport assets and local partner adidas loyalty ecosystem opportunities touch with sports & brand marketing
Lead the development of program content as well as the collaboration with local BU heads, Brand Activation and DTC to ensure brand affinity and revenue opportunities are optimised P/L understanding
Ensure a robust program economics / business case is developed for each program – transactional, affinity or adidas ecosystem program in market rollout
Provide regular updates on development progress to the Leadership Team
Champion relationships with internal stakeholders who will be fundamental to the success of a loyalty programme e.g. Retail, Wholesale and eCom leadership teams
Lead the collaboration with the Global CRM team to ensure that the loyalty program is works smooth and update where necessary
Translate strategic goals into tactical/functional requirements, delegating some strategic responsibilities, setting clear objectives and KPIs and managing all people related topics so the loyalty platform and programs can be successful developed
University degree / MBA a plus
8+ years’ years of industry /relevant work experience in traditional CRM or direct marketing (direct mail, email, credit card, or loyalty marketing)
Fluent written and spoken English and Turkish language skills
Ability to develop and successfully implement loyalty programmes
Capacity to establish annual and multi-year plans, and drive execution through team, to achieve desired results
Proven negotiation and communication skills
Strong interpersonal, partnership and influence management skills
Managing relationships with external agency and marketing service provider including performance reviews and contract negotiations
Excellent written & oral communication
Excellent organizational, planning and project management skills
Ability to actively participate in senior-level discussions and influence
Comfortable with ambiguity and creating processes in complex environments to drive progress
Demonstrated ability to accurately prepare and effectively manage budgets
Proven ability to lead & motivate a team. Ability to influence and coordinate the efforts of other team members
Strong computer skills, particularly Microsoft Office (Word, Excel, PowerPoint)
8+ years loyalty experience in a multi-channel, international B2C organisation

Senior Manager, CRM / Email Marketing Resume Examples & Samples

Strategize a segmentation schema, in partnership with the Analytics team, that allows RTR to target customers with relevant, personalized, and timely messages across all marketing channels
Build an omni-channel marketing communication experience in partnership with the Product and Tech teams, documenting technological advancements needed to advance our email, mobile push, onsite messaging, texting, and direct mail capabilities
Lead the improvement of email channel performance and advancement of capabilities
BS/BA with 5-7 years of email and/or CRM marketing experience
Possess outstanding analytical and methodical problem-solving skills with proven ability to turn email data into actionable initiatives that can be implemented
Possess exceptional ability to multitask, execute swiftly and accurately
Extremely methodical thought process – s/he will define, communicate, and execute clear integration and test plan requirements, and aggressive schedules for email initiatives
Possess a strong understanding of email technology, data joining principles, email use of HTML, email and database best practices, CAN-SPAM compliance, inbox deliverability best practices, and previous experience working with multiple top-tier ESPs
Possess a hunger for solutions and results, and drive for continuous improvement
Have a high degree of intellectual curiosity to improve email performance
Demonstrates excellent judgment and organizational ability

Manager / Senior Manager, CRM Analytics Resume Examples & Samples

Develop propensity and other advanced analytical models that help drive our CRM strategy
Develop, maintain, and evolve client persona and segmentation schema to be used in strategic and tactical marketing strategies
Develop, maintain, and evolve a lifecycle/long-term value customer model to help improve our customer strategy
Possess a strong understanding of consumer insights with the ability to turn the insights into action for consumer direct initiatives
Partner with internal groups to strategically use customer data to grow our business
Serve as an advocate for expanded ways to use our rich customer data
Partner with executive team to develop and communicate key client insights to drive business forward

Senior Manager, CRM Resume Examples & Samples

Delivering and evaluating central programs to be rolled out on a local market level in order to build loyalty and engagement with our key audiences
Managing and evolving the EMEA database and driving data acquisition strategies and initiatives to grow the EMEA database and build retention programmes
Leading the planning and implementation of CRM strategies, business priorities and line of business initiatives across EMEA
Coordinating CRM activity on an ongoing basis with key stakeholders and internal partners e.g. local markets, EMEA Franchise Team, EMEA Communications/PR Teams and Digital Marketing Team
Driving an integrated approach across digital marketing through leading planning between social, digital and CRM teams
Delivering centralised templates in order to support TWDC EMEA business priorities and drive efficiencies and consistencies across EMEA
Managing relationships with and quality of service/value delivered by EMEA CRM agencies
Setting key KPI’s in order to constantly measure and evolve and improve CRM activity across EMEA
Representing a key part of the wider digital team and drive relationships across EMEA teams and throughout TWDC in order to ensure CRM is front of mind and seen as a key part of marketing activity
Promoting and follow CRM best practice across TWDC EMEA – championing CRM and being the voice of CRM within TWDC
Managing EMEA CRM budgets
Developing a deep understanding of our consumers through close partnership with Analytics Team and through coordinating and consulting with other digital data points across EMEA (e.g. acquisition, social)
Significant experience in managing large CRM programmes for brands (agency and/or client-side), managing teams that deliver best in class CRM programmes
Expert in the delivery and optimisation CRM communications & targeted direct communications, in particular eCRM for major brands at manager or senior manager level
Experience of data acquisition and managing CRM tools/programmes in a commercial environment
Experience of working with both marketing team and data planners/analysts
Experience of working with multiple external agencies
Demonstrable multi-element project management experience
Expert in Direct & Database marketing in a B2C environment: able to plan, deliver and optimise direct marketing with consumers
Working knowledge of customer analytics & segmentation
Working knowledge of CRM technology and tools
Able to edit and optimise copy and creative for CRM (especially email and online)
Skilled in optimising relations with, value from and outputs from CRM agencies
Experience of integrated CRM and Social Media strategy a benefit
Experience of working in multi-category entertainment markets a benefit

Senior Manager, CRM & Database Marketing Resume Examples & Samples

Extensive experience managing outside agency vendors for database and CRM work – including primary budget responsibility and ownership of working KPI’s
Manages agency efforts serving as main CRM agency liaison
Develops Best in Class loyalty communications program to foster brand advocacy
Manages website enhancements to improve owner experience/hand-raiser acquisition
Integrates CRM into New Product Introductions, Promotions and Sponsorship Programs with key retailers
Manages LG Electronics email newsletter program
Tracks and manages KPIs ensuring website and campaign metrics/optimization
Responsible for Digital Privacy Policy - consumer data privacy integrity

Senior Manager, CRM Technology CoE Resume Examples & Samples

Manages the “Build” capability for CRM and Pricing platforms, including related technologies (Veeva CRM, Veeva Vault PromoMats, Siebel, Cegedim, MyDay, Model N Revvy, PriceRight, etc.). Provides input into the ‘Build’ strategy for these, working closely with the Commercial and Marketing Solution Leads
Collaborates with other leaders to optimize utilization of software engineering resources across Mylan, Cognizant and other partners as appropriate. The objective is to complete Build activities as committed to or faster, and of high quality
Partners closely with Cognizant to ensure a smooth transition of new capabilities and enhancements to “Run”
Partners with Solution Leads to align CoE priorities with the direction established in the project portfolio and the CRM Enhancement Review Board. Communicates prioritization of CoE resources to key stakeholders
Facilitates educating Business Systems Analysts in Veeva/salesforce.com, Siebel, and other related technologies to continuously improve their understanding of these platforms and related functionality
Participates in the CRM Enhancement Review Board process, owns the initial evaluation of changes to CRM platforms
In partnership with Marketing IT, manages the process of loading of e-Detailing materials into CRM platforms within specified SLA timelines
Drives compliance with IT Quality processes and the Mylan capability lifecycle, including IT change management and quality/testing process
Minimum of a Bachelor's degree (or equivalent) and 8 years relevant CRM platform management experience, or 6 years’ experience with Master’s Degree is preferred. However, a combination of experience and/or education will be taken into consideration. Veeva admin certifications preferred
Must be experienced in supervising IT Centers of Excellence with 8+ team members with over $750,000 in budget. CRM-specific CoE experience strongly preferred. Must be experienced in successfully managing multiple CRM projects simultaneously. Salesforce.com (Veeva preferred), Informatica, SAP PI/PO experience preferred, Siebel experience a plus. Pricing technology (Model N Revvy, PriceRight) experience preferred. Experience with SaaS (cloud) applications a must. ITIL expertise preferred
Must understand highly complex technology projects and concepts as they relate to high-level business objectives, and ability to present those concepts to both IT and non-IT audiences in a concise and easily-understandable manner. Ability to develop partnerships with business customers
Strong understanding of highly technical custom software solutions. Proven ability to drive complex conceptual discussions and develop system requirements. This includes the ability to generate innovative ideas to resolve problems. Excellent verbal and written communication skills and the ability to interact professionally with a diverse group of executives, managers, and subject matter experts
Proficiency in speaking, comprehending, reading and writing English are required

Senior Manager, CRM Systems Resume Examples & Samples

Responsible for execution of digital and offline marketing campaigns
Develop systems solutions to support retention marketing channels projects and tactics
Identify vendors, review vendors’ performance, vendors’ capabilities and opportunities for new enhancements
Measure and analyze the health of the customer file, customer marketability for each channel and across email, SMS and push acquisition, direct mail, customer churn and other key KPIs
Make recommendations for future projects
BA/BS in computer science equivalent job experience
Minimum of 5-7 years of experience in functional/technical system integration, migration and data modeling across large systems and 3rd party Email Service Provider (ESP) , SMS and notification providers
2-4 years of direct supervisory experience and talent development
Thorough understanding of Campaign management/optimization, segmentation and messaging
Experience with digital content management
Experience with outbound campaign management
Database marketing and marketing automation experience
Experience with campaign management application integration. Knowledge of solution design process, data modeling (Relational and Dimensional), data profiling for a large data warehouse environment
Demonstrated ability to collaborate with business and technology partners at all levels
Strategic thinking and thought leadership
Highly analytical and detail-oriented with strong data management
Self-starter and voracious learner who is able to manage multiple projects and excel in a fast-paced environment
Flexible and resourceful go-to person ready to step in wherever needed

Senior Manager, CRM Resume Examples & Samples

Own and execute a lifecycle marketing strategy to drive repeat sales, build loyalty, increase lifetime value and reduce churn by engaging customers with the most targeted, relevant, and helpful content at each stage of the customer lifecycle for key programs and segments
Work with marketing, product and analytics peers to define key objectives, develop marketing strategy, and lead campaign development
Partner with Analytics to perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, establish reporting infrastructure, track and analyze performance, and communicate out results
Produce regular reports used to share out campaign and channel performance, ensuring the business are informed on volume and value of CRM activity and performance against key KPIs
Map and optimize the end-to-end customer journey: Work with internal teams to identify places in the customer journey where customers disengage, then develop strategies to pre-emptively identify, win back and retain those customers
Lead outcome driven creative and campaign briefs, working with cross functional groups and agencies to build and deploy new communications that align with brand but also push the envelop in how we want to drive engagement with our customer
Govern and QA all communications and scheduling related to designated customer base prior to pushing campaigns into production. Liaise with all required support teams to ensure communications and tests are scheduled on time and against expectation
Manage and maintain content rules that drive personalization of marketing efforts, monitor campaign performance on an ongoing basis and optimize rules to maximize effectiveness
Manage and maintain ongoing customer communications calendar and test plans, adapting to evolving business needs
Communicate effectively with internal stakeholders regarding CRM launches and results
Achieve the goal of delivering the right message, to the right person, at the right time, in the right channel
Drive continued optimization and evolution of our email marketing programs, including lifecycle trigger programs, transactional messaging and large-scale campaigns
5-6 years of experience in consumer marketing and/or digital marketing, with a focus on data driven, personalized marketing content. Background in entertainment or related fields is desired
Hands on experience with email marketing to a consumer base (at scale) are a must
Experience using Campaign management tools and ESP providers to execute campaigns
Evaluation of email & mobile metrics to influence strategic marketing decisions
Strong organizational skills, ability to be self-directed and work independently, and demonstrated ability overcoming obstacles to deliver on deadline is a must
Interest in measurement and aptitude with numbers is required. Analytical thinker with a depth of knowledge in digital analytics, campaign tracking and ROI metrics
Experience using web analytics tools such as Omniture / Site Catalyst
Ability to personally produce meaningful reports that track and help effectively drive optimization and forecasting decisions across owned channels
Experience with developing and managing personalization and targeting of content at scale
Self-starter that comes to the table with ideas and solutions
Superior verbal and written communication skills at all levels of an organization
Must be available and willing to work extended hours as occasionally needed (during crunch times!) per day or per week, including weekends and holidays, to meet business needs
Top-notch project management skills with the ability to manage multiple tasks involving internal and external partners
Ability to manage and prioritize multiple tasks and adapt to a changing and fast-paced environment
A Bachelor’s degree

Senior Manager, CRM Marketing Resume Examples & Samples

Create sophisticated segmentation strategies that lead to journey-based communications streams
Define new engagement-based KPIs to grow and maintain the health of our Channels customer base
Partner with Product to identify and implement marketing system improvements and automation, and prioritize the CRM dev roadmap
Oversee all campaign targeting, execution, and reporting for Audible Channels
Broaden the team's impact by actively influencing other senior leaders and stakeholders worldwide
Demonstrated ability to develop segmentation strategies and drive personalization at scale
5+ years of experience in related positions with increasing responsibility
Strong analytical and Excel skills
Hands-on experience with CRM platforms (e.g. Salesforce, Insightly, Zoho)
Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
Experience membership-based business models
Proficient in database programming languages (e.g. SQL) and reporting tools (e.g. Tableau)

Senior Manager, CRM Change Management Resume Examples & Samples

Manage all change activities and drive the Change Roadmap for all CRM releases globally
Coordinate communications on the global One CRM Program
Works with internal and external teams to develop and maintain the CRM training courseware catalog for major and continuous improvement releases and market onboards
Solution owner for the technology stack that delivers training programs in the CRM environment (Sales Enablement tools)
Lead change activities with the CRM program and other large technology initiatives to focus on the user as a whole
Deliver “Train the Trainer” courses for major releases
Coordinate with change leadership in Sales Operations, Customer Service, and Marketing programs

Senior Manager, CRM & Customer Engagement Resume Examples & Samples

Segment and mine customer data to execute best-in-class digital marketing campaigns working closely with Agency and Marketing partners
Advise on Channel Optimization through Customer/Patient Journey Mapping of transactional and emotional points
Ownership of Email Marketing along with various new/emerging digital channels (e.g., Mobile, Push Notifications)
Work in close concert with partners and team members to recommend channel strategy by segment and provide strategic insights
Liaise with Multi- Channel Marketing Partners and agencies; regularly reporting on campaign performance and status
Navigate and prioritize campaigns through variety of regulatory and stakeholder reviews
Hold agencies accountable to Takeda standards, timelines, and budgets
Incorporate best channel marketing practices and Takeda standards
Share insights, best practices, and innovations from both internal and external sources, pharmaceutical, digital health, and other industries
At least 7 years experience with increasing responsibilities in data-driven marketing, CRM, and marketing automation
Digital marketing experience in healthcare, consumer packaged goods, financial services, or at a digital agency
Quantitative MBA with hands-on, growth hacker/startup experience
Experience in commercial pharmaceutical or with an innovative Healthcare-related organization
Industry knowledge – understanding of the pharmaceutical industry and ability to quickly learn the disease state
Product knowledge – ability to quickly learn products and brand strategies and tie to patient journey
Communication – ability to communicate ideas, data both verbally and written, in a persuasive and appropriate manner
Budgeting – manage expenses and ROI with agencies, vendors, and across initiatives
Management – ability to set priorities, develop workflow processes, and direct people as necessary

Senior Manager, CRM Business Integration Resume Examples & Samples

Accountable to initiative sponsors for schedule, budget, and quality of all solution elements; escalates decisions to sponsors as necessary
Leads the planning process, tools and schedule development for channel expansion
Collaborates cross-functionally to achieve objectives, schedules and budgets. Leads through all stages from idea to commercial execution
Acts as the communications conduit to sponsors and steering committee and conducts periodic briefings/status updates. Prepares statuses and risk analyses with a goal to drive issues to closure and assure achievement of goals and KPIs
Assists in and initiates communication with Divisional and Operating Company senior management to gain commitment and support for sales and penetration strategies
Ensuring customer adoption and satisfaction along with successful field implementation
Directs and coordinates resources throughout respective company functions and conducts regular reviews to make sure that development, expansion and KPIs stay on track
Assures that the program achieves the cost, quality, performance, production rate, and yield metrics defined during the proposal stages
Work with Business Technology team to leverage best practices, tools and CTI/CRM enhancements
Hosting regular touchpoints with field leadership via avenues like phone, Chatter, email, e-meetings
Leading field sales successfully through the change management process as we deploy transformative sales initiatives and build them into higher level sales professionals
Creating dashboards and scorecards that provide actionable insights on performance and opportunities to “make plan”
Managing staff, including recommendations for hiring, leave approvals, annual performance evaluations, and professional development
Be the resident expert on Sysco 360 continuous improvement efforts
Up to 25% travel is required
A “will not miss” mindset with a natural sense of urgency to flawlessly execute programs
Skillful at understanding and managing the schedule, scope and cost
Leadership – must be able to convert transformative ideas to practical solutions that deliver real results
Teamwork - must be able to lead inter-company and cross-functional teams to meet objectives
Ability to influence others – is skilled and comfortable informing and leading others to action on key initiatives
Organizational agility - must possess the ability to interface with and influence all levels of the organization and across functional boundaries
7 years of broad-based experience in the areas of sales, service, business development, program management or related areas
Ability to build and maintain effective working relationships with all levels of management and staff
Ability to work in a fast-paced environment while managing associated stress
Flexible; readily accepts new changes; open to new ideas
Actively demonstrates positive attitude
Demonstrated ability to deliver against deadlines and produce high quality results (accuracy, thoroughness in the deliverables they are producing). Project management abilities
Self-motivated with ability to apply good judgment and decision-making skills
Strong professionalism and interpersonal skills
Proficient knowledge of Microsoft Office Suite
Proficient knowledge of Visio, Business Objects, and Microsoft Project tools is a plus

Senior Manager, CRM Systems Resume Examples & Samples

Provide subject matter expertise on CRM and campaign management systems in creation, execution, and support of retention marketing campaigns through digital (via - EMAIL, SMS, PUSH) and offline (via Direct Mail) channels
Lead and develop a team of solution managers, system analysts, business analysts, and report developers
Work with CRM, Advanced Analytics, and Technology teams to develop CRM roadmap and track deliverables
Work closely with technology teams to ensure system functionality and support
BA/BS in Computer Science
5-7 years’ experience working with marketing CRM systems
2-4 years of direct supervisory experience
Ability to read, write and interpret business and technical documents
Ability to communicate effectively with senior management, peers, and direct reports
Ability to suggest solution options and recommendations
Participate in decision-making process in support of CRM function
Convey business and technology needs to systems teams and build consensus on final solution
Must be able to work independently with minimal supervision and be a self-starter
Strong leadership profile and excellent negotiation skills

Senior Manager, CRM Systems Resume Examples & Samples

Manage opportunity pipeline data for the Global Sales team and work directly with Senior Management to improve and accelerate the sales process
Lead a group of cross-functional stakeholders to define and document the SFDC processes and drives implementation / adoption worldwide as the key point of contact
Drive effective use and adoption of SFDC strategies and processes throughout the company
Develop reports and dashboards to support specified processes, goals, and key business metrics
Conduct analyses to determine historical trends, glean forward looking insights, and provide recommendations to achieve business goals
Define training needs, develop and execute training on a global basis
Collaborate on development, deployment, management and utilization of an integrated technology ecosystem including ERP, Salesforce.com and marketing automation tools
Develop a single, company-wide holistic view of CRL customers
Supervise CRM System Specialist who has responsibility for maintaining data integrity, reporting and custom list requests
Responsible for personnel management activities such as: scheduling, personnel actions (hiring, promotions, transfers, etc.), training and development, providing regular direction and feedback on performance, disciplinary actions and preparing and delivering annual performance and salary reviews
Education:Bachelor’s Degree (B.A. /B.S.) or equivalent in business management, marketing or related discipline
Experience:Seven or more years of related CRM experience
Other:Superior Microsoft Excel skills, and experience working with and supporting a global organization

Senior Manager, CRM Resume Examples & Samples

CRM strategy, processes, systems (corporation, regions, brands, channel partners, customers)
CRM utilization incl. trainings
CRM system development and upgrades
CRM reports and analysis
Define and implement CRM strategy to drive opportunity creation, lead coverage and conversion, as well as customer retention and loyalty
Map customer development along its lifetime to identify and manage interaction and touch points with the organization and its channel partners to maximize commercial opportunities
Oversee direct communications with channel partners and end-customers through CRM, define and improve effectiveness (e.g. more targeted communication using product, customer segment, lifecycle data) and efficiency (e.g. migration to lower cost media such as SMS, email)
Work closely with all departments to establish an end-to-end CRM process which works for all aspects of the company, cross-region and cross-brand and cross-channel
Define and set standard reports for CRM
Plan and deliver user trainings internally and externally
Collaborate on corporate and brand online web strategy to best interlink with CRM
Define project scope of works, project timelines and budgets

Senior Manager, CRM Application Resume Examples & Samples

BA/BS Bachelor’s Degree
A minimum of five (5) years of CRM application experience
In-depth knowledge of Unica products (Interact, SPSS, Campaign, MO)
Knowledge of digital marketing KPIs and principles
Strong understanding of and experience with multi-channel and digital marketing deployment (email, online media, landing pages, mobile, call center, APIs, web personalization and optimization)
Demonstrated ability to manage CRM application support including proactive monitoring, IT coordination and business support
Knowledge of HTML, database concepts and SQL
Strong Microsoft Excel skills, including the ability to understand and manipulate basic and advanced spreadsheets and analytical skills using mathematics to perform calculations
Experience applying new concepts, practices, technology advancements within position and department
Ability to travel as required (20%)
Hospitality industry experience

Senior Manager CRM Analytics Resume Examples & Samples

Genuine curiosity about providing the consumer the best possible dialogue with the brand and an eye for detail
Solid data analysis experience in CRM relevant position in retail/cosmetics/financial services industry
Well versed with statistical methods and tools (R, SAS) and creating reusable code. Exposure to Machine learning and A/B Testing
Exposure to handling big data sets and an understanding of the back end systems to enable the same would be highly preferred
MS Office tools and ability to transform data into understandable insights
Proactive and some who takes initiative
Progressive experience within data analytics, consumer analytics experience a plus
Understanding of looking and using data derived from various consumer touch points (Retail, online, social, etc)
Ability to work in a matrix organisation
Advanced Degree (PhD, Master’s)
Background in quantitative degree (Mathematics, Statistics, Engineering)