Manager, CRM Resume Samples

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D Schroeder

Dalton

Schroeder

66876 Wilfrid Tunnel

Houston

+1 (555) 335 6447

66876 Wilfrid Tunnel

Houston

Phone

p +1 (555) 335 6447

Experience Experience

Detroit, MI

Manager, CRM

Detroit, MI

Roob and Sons

Detroit, MI

Manager, CRM

Focusing on lifecycle marketing to guide the customer purchases across our brands
Developing top talent
Partnering with internal channel owners such as Digital and Mobile to develop a more integrated CRM program
Creating automated triggers based on customer purchase behaviors
Partnering with other marketing companies/vendors to bring in new customers to the brand
Developing a robust testing strategy for each mailing that encompasses a mix of list, offer, and creative tests
Develop marketing content strategy consistent with business and brand objectives

Dallas, TX

Manager, CRM, Reebok

Dallas, TX

Sauer-Bins

Dallas, TX

Manager, CRM, Reebok

Create and implement the plans for rolling out the strategy in close collaboration with Business Unit(BU), Brand Activation(BA), Retail and eComm teams
Develop annual CRM execution calendar in cooperation with BU, BA, and sales
. Budget (MWB and OOH) management
Execute the “Always On” strategy and process for brand site and related SNS activities
Manage collaboration with brand partners CRM Database (Event, Channels, Crossfit boxes , FitGen & Active population, etc.) to increase QCS
Analyze all consumer data, data structure, segmentation as per BU, Key city, Key store, Age, Gender, etc.to meet brand strategy and increase sell-thru
Conceptualize and launch a Market loyalty program in close collaboration with Global CRM

present

Boston, MA

Senior Product Manager, CRM

Boston, MA

Hegmann Inc

present

Boston, MA

Senior Product Manager, CRM

present

Manage up and provide management visibility into project status and tracking
Monitor and understand the development calendar – know where your products are in development at all times and manage blockers and dependencies
Analyze product performance and customer feedback post-launch and respond quickly to continuous improvements to correct problems
Ensure a healthy and timely workflow by providing strong direction and prioritization
Confirm or create documentation processes
Identify and evaluate opportunities for continuous improvement
Collaborate with other departments (e.g.UX, engineering, QA, operations, etc.) to manage resources, timelines, and conflicts

Education Education

Bachelor’s Degree in Marketing

California State University, Northridge

Bachelor’s Degree in Marketing

Skills Skills

Ability to multitask in an ever changing fast paced environment
Strong project management, problem-solving and analytical skills
Salesforce Admin Certification (201, 211, 401) and/or Veeva experience is
5+ years experience in pharmaceutical, medical devices, or similar
High level communication skills (verbal & written) including the ability to write complex documents that are concise and understood by multiple levels of the organization
3-5 years of Salesforce.com experience and/or Veeva CRM
Skilled in writing technical specifications for Reports, Interfaces, Customization, Enhancements, Workflows and Forms

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Manager Crm Insights Resume Examples & Samples

Analyze customer and transactional information to support and validate returning customer behavior
Extract/ manipulating the data, conducting the analyses, determining the conclusions, actionable recommendations and then communicating those to stakeholders in a concise and organized fashion
Analyze customer lifecycles and develop measurable marketing insights to improve engagement over lifetime
Identify customer segments with the greatest potential for revenue growth and continuously evaluate their behaviors to most effectively offer and market products desired by target audiences
Create reports and dashboards including analytic snapshots and reports
Leverage CRM to fully maximize customer retention and cross-selling opportunities that support key verticals, segments and regions

Manager, CRM Program Development Resume Examples & Samples

Manage campaign development, prioritization and coordination with network partners
Partner with campaign execution colleagues on audience selection and analytics
Lead operational processes required to execute both display and email campaigns
Results reporting and post-campaign assessment with network partners
Special projects assigned by senior management on as needed basis
Minimum of 3-5 years of CRM email/display marketing experience
Experienced project manager who has strong process orientation
Superb knowledge of digital marketing
Strong computer skills including proficiency with Microsoft Excel, Word and Powerpoint
Track record of delivery strong business results
Experience at a media or entertainment-based organization preferred
BA required
Strong influence and relationship management skills; comfortable interacting with all management levels
Highly analytic

Manager, CRM Contact Analysis Resume Examples & Samples

Mine and synthesize data to identify trends, read file health and report on customer behavior to inform on-going contact strategies and support customer-centric decision making
Query cubes and databases to extract customer information and develop standardized reporting. Develop new reports to answer customer and contact strategy questions
Gather, reconcile and standardize data from across the enterprise and various outside entities to support campaign analysis, reporting and tracking
Run checks on data quality and completeness to identify potential data issues with a focus on maintaining the highest level of data accuracy and integrity for reports and campaigns. Partner with IT to resolve and recover data as needed
Use campaign management software to target and lock qualifying customers into test segments to support long term and ad hoc testing initiatives
3-5 years work experience, preferably in quantitative marketing, circulation and/or analytics, ideally in a multi-channel retail environment
Knowledge of SQL or SAS programming, especially in a relational database environment. Experience with customer data structures a plus
Familiarity with campaign management tool (Epiphany, Unica, etc.) and Design of experiments concepts a plus
Advanced computer skills, especially Excel and PowerPoint. In Excel, must be able to use pivot tables, filters, charts/graphs, and lookup functions
Excellent communication and presentation skills, and the ability to clearly articulate complex concepts in a digestible manner
Ability to work in a team environment as well as individually depending on the project

Manager, CRM Operations Resume Examples & Samples

Extremely strong relationship skills due to the need to work collaboratively with multiple internal and external partners
Strong data analytic skills and comfort working in technical environment
Prior work experience at Disney and familiarity with one or divisions of Disney is very helpful given the X-LOB nature of the work
Program marketing and membership initiatives with special technical/IT/data requirements
Documenting use cases and supporting operational / information / control processes
Mapping guest experience and data / information flows
Providing project management during design, development and launch, including developing and managing cross-functional / X-LOB / cross-corporation project teams to project timelines
Identifying project risks and developing mitigation plans
Partnering with key stakeholders to develop and implement Cast awareness and training plans
Planning and overseeing testing processes
Developing sustainment plans / processes to ensure program wellness over the long-term
Developing key program documentation
Ongoing program management Acting as liaison among marketing and IT / LOB teams at multiple Disney business units and with external corporate partners and vendors
Coordinating / overseeing ongoing testing processes
Managing the troubleshooting and triaging of operational and technical issues as they arise, including coordination with internal and external technical partners and with Guest Services
Managing training and monitoring activities to ensure legal and regulatory compliance
Developing and maintaining key program documentation
Participating in annual planning process
Maintaining key program documentation
Working with Marketing, LOBs, and Enterprise IT at launch of affinity / marketing projects to design database / feeds to support management reporting
Designing and implementing operational, web, data, and customer service solutions needed to support new CRM programs
Managing semi-annual auditing of LOB activities to ensure regulatory compliance
5+ years of operational and/or program management work experience
Experience managing all operational functions for a line of business – especially one that has a significant online/web operation including
Designing and implementing operational processes
Partnering with internal and external technical teams to design and implement online solutions
Documenting processes, including producing specifications and training materials, process flows, data maps
Establishing operational policies and guidelines
Proven success of strong leadership, including priority setting, driving results, and managing implementation of new initiatives from beginning to end including
Managing cross-functional teams
Self motivation to drive results across multiple concurrent priorities
Strong technical skills (I/T, operational, online, data mapping)
Issue Resolution Management Skills
Strong people management and relationship building skills
Highly innovative with constant drive for improvement and a passion for ensuring a positive and seamless Guest experience
Demonstrated creativity, innovation and strategic thought leadership
Excellent written and oral communication skills – especially within large organization
General skill requirements
Very strong attention to detail
Strong process orientation
Working knowledge of the windows environment and applications such as Microsoft Project, Excel, Word, Power Point, Visio
10+ years of operational and/or program management work experience
Prior work experience at Disney and familiarity with one or more divisions of Disney is very helpful given the X-LOB nature of the work
Experience with check-out and transaction processes

Assisant Marketing Manager, CRM Resume Examples & Samples

Make recommendations to optimize circulation based on past performance and current trends
Manage inventory & expense tracking reports, budgets and postage requests
Monitor production schedules and communicate updates to internal and external partners
Responsible for running customer queries and campaign files on internal TRM campaign system
Seek out & evaluate new prospecting sources as well as existing sources to make recommendations to improve existing programs or create new ones
Participate in CRM meetings to add insight and gain understanding of the "R"Us Customer to improve communication plans and grow the guest base
2-4 years of Marketing experience preferred particularly as it relates to Direct Mail and Email programs
Exceptional analytical, critical thinking and problem solving skills
Possesses strong organizational skills, as well as attention to detail and effective time management skills
Must have strong Excel skills, including pivot tables and other advanced functions, and also be proficient in Word and PowerPoint

Manager CRM Resume Examples & Samples

Focusing on lifecycle marketing to guide the customer purchases across our brands
Developing customer communications contact plan (including acquisition, welcome, cross sell, and re-activation) for multi-channel marketing programs with the goals of driving traffic to stores, delivering incremental sales and profit, and building customer loyalty
Creating automated triggers based on customer purchase behaviors
Partnering with internal channel owners such as Digital and Mobile to develop a more integrated CRM program
Managing the annual circulation for catalogs, postcards, and other mailers. Working closely with our database vendor and other internal departments (production, marketing analytics, other marketing groups, etc.) to execute the mailings and analyze results
Measuring campaign effectiveness (including response and basket analysis margin contribution), analyzing continuously for optimization and developing insights to inform future business strategy
Managing program P&L and drive profitable customer behavior for our brands
Partnering with other marketing companies/vendors to bring in new customers to the brand
Be strategic, organized, detail-oriented, and results-oriented, with the ability to work in a fast-paced, dynamic, and fun environment
Possess strong analytical/quantitative, interpersonal, and communication skills
Able to set priorities and manage multiple projects simultaneously
SQL skills preferred

Manager CRM Analytics Resume Examples & Samples

Ensure accurate and timely tracking of all CRM campaigns for adidas and Reebok. This would involve tracking the campaigns across multiple dimensions/time periods making use of the different reporting systems available
Develop and continuously evolve CRM dashboards to monitor key metrics like lifetime value, consumer status, frequency of purchase, recency of purchase among others
Work closely with the CRM team to design and track A/B tests to optimize existing newsletters and automated emails
Ensure constant clustering analysis of the European consumer database to identify patterns and consumer personas
Excellent working knowledge of SAS needed
Excellent working knowledge of SQL needed
Highly numerate with strong attention to detail
Demonstrating creativity and initiative and acting in a result orientated way
Ability to meet critical deadlines with planning and organization skills
College or university degree
Minimum of 2 years working experience in relevant area

Assistant Manager, CRM Programs Resume Examples & Samples

Retail/apparel eCommerce experience
Experience with ESPs or email marketing platforms
Experience managing dynamic content and triggered emails, a plus
Experience with global teams

Application Product Manager, Crm Resume Examples & Samples

Oversee the application product development for multiple enterprise applications and projects
Partner with GMS Business owners from Sales Comp, Sales Operations, Global Sales, SMB, Agency Partners, Instagram, Atlas, Oculus, defining roadmap and driving business value through process and system updates
Participate in developing and maintaining service level agreements and ongoing management of service level compliance and general controls
Work with cross functional teams to prioritize and deliver enhancements and new solutions
Manage multiple tasks and projects simultaneously, prioritizing workload efficiently
Act as the point of contact for escalations to vendors and internal teams
Oversee delivering root cause analysis for reported incidents
Provide operational metrics to demonstrate overall health of supported services
Demonstrate strong technical, communication, and troubleshooting and customer support skills
Act as an advocate for new solutions that support the company vision and push end users to be more productive
Oversee new product / service releases
Oversee the application support team responsible for multiple enterprise applications and projects
Work with cross functional teams to prioritize and deliver enhancements and new solutions. Manage multiple tasks and projects simultaneously, prioritizing workload efficiently
Deliver engaging, informative, well-organized presentations

Manager Crm Analytics E Commerce Resume Examples & Samples

Develop best in class segmentation rules and predictive models for ensuring maximum productivity from newsletter campaigns
Excellent working knowledge of Omniture needed
Prior experience working with BI HANA is an added advantage
Excellent and demonstrable analytical and problem solving skills
Ability to think creatively and to drive structured & practical solutions within the wider group
Fluent in English (oral and written)
Master’s degree in business analytics preferred

Manager, CRM Campaign Services Resume Examples & Samples

Implements the day-to-day strategy and operations support of CRM Marketing services for Warner Music’s label and artist digital marketing teams
Executes marketing best practices as it relates to Data Acquisition, Email, Streaming, Affiliate, E-commerce, Social, in order to put the right message in front of the right fan at the right time
Designs and creates campaign reports and distributes to all applicable employees company wide
Supports the Consumer Sales & Marketing CRM team to surface, understand, and socialize best practices (Marketing Insights) to Warner Music’s marketing teams
Manages some external vendor relationships with digital marketing partners
Supports the Sr. Director, CRM Campaign Services with development and execution of digital marketing campaigns
Liaises with internal teams to gather data and other applicable information needed for reporting and analysis purposes
Must have experience in marketing with strong knowledge and understanding of email, mobile, and social best practices, including, but not limited to, digital marketing solution tools, technology, and KPIs
Possess a deep analytical skill set with the ability to understand data to generate actionable insight
Basic knowledge of regulatory requirements as they relate to direct marketing and customer management programs (e.g., privacy regulations, CAN-SPAM Act, data management, etc.)
Ability to thrive in fast paced environment and be able to easily adapt to change
Strong project management skills; Highly motivated and capable of managing and prioritize multiple projects simultaneously
Outstanding communication (verbal and written) skills
Excellent organizational skills, strong attention for detail
2-5 years experience working with email marketing, social marketing, CRM and/or ecommerce
Proficient in Exact Target, Adobe Analytics, Magento, MS Excel, MS Outlook, Internet savvy

Assistant Marketing Manager, CRM & Loyalty Resume Examples & Samples

At least 2 years experience in implementing/developing/managing direct marketing programs for a retailer or a department store
Understanding of Customer Relationship Management (CRM) principles preferred
Full working knowledge of Microsoft Office Suite
Presentation skills (oral and written)
Ability to work in a fast-paced, team environment
Ability to undertake travel periodically
Ability to work occasional evenings and weekends

Assistant Marketing Manager, CRM & Loyalty Resume Examples & Samples

Education: * Bachelor's Degree in Marketing, Management, Retail or a related field is preferred
Experience: *
At least 2 years experience in implementing/developing/managing direct marketing programs for a retailer or a department store. * Understanding of Customer Relationship Management (CRM) principles preferred. * Full working knowledge of Microsoft Office Suite. * Excellent written and oral communication skills. * Presentation skills (oral and written). * Ability to work in a fast-paced, team environment. * Ability to undertake travel periodically. * Ability to work occasional evenings and weekends
Others: *

Manager, CRM & Advanced Analytics Resume Examples & Samples

2) Analyze relevant data and generate reports/presentations that provide actionable insights and identify growth opportunities
3) Execute and analyze retention initiatives, remarketing strategies, and promotional strategies
4) Partner with all marketing channel leads (Acquisition and Retention) to determine retention initiatives, remarketing strategies, acquisition strategies and ensure promotional strategies are optimized
5) Responsible for ensuring all analytics tools are best in class – CRM and customer database, web analytics tool, market research vendor and AB testing platform. Additionally, own all vendor and partner relationships for each area
6) Supervises work of Customer Insights Analysts
7) CRM / Data mining analyses – customer profiling, segmentation, lifecycle programs, predictive marketing strategies
8) Web analytics – use big data to optimize marketing channels through personalization
9) Weekly/ monthly reporting
2) Experience with command-line statistical analysis software (SAS or R) and SQL
3) Strong Microsoft Excel skills
4) Proven ability to utilize analytical techniques to solve business problems and apply findings to lift revenue and profits
5) Must excel in the following areas: strategic thinking, analytical problem solving, organization, project management, presentation skills, and interpersonal, verbal and written communication

Manager, CRM & Marketing Analysis Resume Examples & Samples

3+ years experience in a client facing analytical database marketing or related role
Strong problem solving skills and ability to conceptualize strategy
Demonstrated ability to lead and work collaboratively through impact and influence in a cross functional environment
Experience in financial services industry with broad understanding of marketing, product management, sales, finance, pricing and risk management is preferred

Manager CRM Data & Analytics Resume Examples & Samples

Lead on partnering with internal product and tech teams on development of new customer 360 data requirements. Serve as SME on customer and business data elements
Analyze and measure performance of CRM campaigns and channel health, while also leading requirements for automated and ad-hoc reports/dashboards with data warehouse & analytics teams
Monitor and maintain data governance and data hygiene
Lead on building queries and models for use in deep dive analyses to better understand consumer lifecycle and marketing effectiveness
Support development of CRM Operations business requirements for new enhancements and innovations
5+ years of CRM Operational/Data Systems experience
Experience in managing & working with large scale databases and CRM software
Demonstrated ability to work collaboratively, strong communication and leadership skills
Strong analytical background & deep consumer understanding
Experience in working with web analytics providers (e.g. Omniture, Google Analytics, Attribution models)
Proficient in querying databases with SQL preferred
Data Warehouse knowledge and experience with Hadoop (Big Data) a plus
Highly disciplined, self-motivated, looking for growth and making an impact on the business

Manager, CRM & Digital Analytics Resume Examples & Samples

Track, analyze and report on site activity and consumer behavior on ColeHaan.com. Transform data into actionable strategic insights and recommendations to optimize the digital customer experience. Assess the impact of new site functionality, creative and merchandising strategies
Manage online A/B testing roadmap and analyze results to drive site optimizations
Evaluate performance of email and direct mail campaigns and build out segmentation strategies and targeted remarketing campaigns
Assess the impact of cross-functional marketing efforts across the consumer conversion funnel leveraging varying attribution models and analyze cross-campaign interaction. Evaluate channels based on new customer acquisition and customer value
Analyze CRM data for all Direct-to-Consumer channels (retail and digital) to understand cross-channel customer behavior and consumer profiles/segments
Provide analysis support for cross-functional strategic projects spanning marketing, merchandising, operations and finance
Manage tag management platform and work with developers and third party agencies to ensure site tracking is accurate and complete

Manager, CRM & Analytics Resume Examples & Samples

Through data analysis, drives cross-channel contact strategies + segmentation across vehicles (e-mail, mobile, and direct mail) and brands
Accountable for the hygiene of all database I/O, owns technical project work to integrate/update database with new features + functions
Responsible for development, maintenance, and publication of customer, campaign, and ad-hoc reporting requests across brand + function
Ensures that all loyalty value propositions continually maximize lifetime value, profitability, makes recommendations to enhance/change as needed
Creates and maintains a formal process to update and share findings with cross-functional partners in each brand on health of the customer KPI’s, marketing + loyalty performance, opportunities for change, and next steps
Applies analytical thinking and direct analytical activities to solve business problems
Hires, trains, and develops a marketing analysis team
Clearly communicates vision, priorities, and strategy to direct reports
4-7 years of experience in CRM, Marketing Strategy/Customer Segmentation, Business Intelligence, Analytics, Marketing Database management, Marketing/Data science or related area
Strongly proficient in Microsoft Office, Advanced Excel skills required
Strong understanding of Database applications, such as Unica, Alterian, Acclaim
Hands on experience with customer segmentation planning, implementation, and tracking
Experience developing marketing automation programs
Proficiency in reporting and data visualization tools, such as Business Objects & Tableau
Experience in statistical tools [R, SAS, SPSS, XLSTAT] preferred
Experience with ExactTarget Marketing Cloud preferred
Able to contribute to a team environment yet work autonomously
Prior retail experience strongly preferred

Manager, CRM Sales Force Systems Resume Examples & Samples

Manage day-to-day operational support for NBC Stations and TLMD Stations Salesforce platforms
Manage system enhancements and upgrades, including but not limited to Salesforce releases, native Salesforce capability rollouts, integrations, new reports, new screens, new functionality, and new interfaces
Manage project execution of identified projects & initiatives
5 years’ of full systems development lifecycle experience creating enterprise or commercial technology solutions using disciplined methodologies
5 years’ experience managing application development teams using diverse technologies such as including .NET, J2EE, VisualForce and etc
5 years Salesforce project implementation experience
5 years’ experience in Project Management with delivery accountability
5 years of experience in a client facing role
3 years’ experience with business analysis & requirements gathering, writing and managing use cases and functional/technical requirements creation
Salesforce expertise a must (Accounts, Deals, Opportunities, Reports, etc.)
Excellent communication, presentation & analysis skills with solid business acumen
Media industry experience
Project Management Certification (PMP, Six Sigma Greenbelt, etc.)
Salesforce.com certifications (Application Admin, Application Developer, etc.)
Familiarity with datawarehousing tools and concepts
Familiarity with business intelligence reporting and analytics

Manager, CRM Customer Engagement Resume Examples & Samples

Be onsite at our subscriber events as the customer facing SiriusXM representative: to include greeting and ensuring they have a positive, added-valued experience and leave feeling truly appreciated
Provide day-to-day supervision and reports on events and supporting campaigns
Manage Campaign Calendar and scheduling
Responsible for on-site subscriber satisfaction at our subscriber events
Responsible for keeping collateral inventory and ordering in support of subscriber events
Communicate with customers directly to resolve customer issues associated with subscriber event as they occur
Coordinate the distribution of assets and approvals needed for materials supporting events
Track any open issues needing to be resolved relative to campaign execution
Act as a liaison between CRM Communication and internal and external partners
Proactively identify and recommend corrective action and continuous improvement initiatives to processes and customer experience
Supports the Retention & Communication team with Senior Level presentations and other ad hoc projects as needed
Must function with a high degree of autonomy; establish productive relationships with cross-functional departments; communicates clearly and credibly to colleagues in these departments and to senior management
There are no supervisory responsibilities
2 years’ experience in an event marketing customer facing role
2 years’ experience in communications-focused operations role
2 years’ experience in project management or process improvement role
Must be able to travel (fly) across the country frequently in support of subscriber events
Strong interest in learning all aspects of Retention Marketing and a desire to grow into a Marketing Manager position
Ability to work independently and as part of a team supporting colleagues
Ability to multi-task and shift priorities
Ability to work well with and manage a number of different personalities
Ability to be flexible and professional under pressure and deadlines
Positive attitude and strong work ethic

Manager, CRM Solutions Resume Examples & Samples

Oversee a team of solutions analysts in the day-to-day execution of functional solution activities
Function as a subject matter expert for Sirius XM’s subscriber management and billing systems and applications
Translate business requirements into high quality, standard functional requirements
Work closely with the business leaders and application development resources to determine the best overall approach to meeting the stated objectives of the business
Provide analysis estimates and timelines to PMO as part of the overall project management and project SDLC process
Maintain high quality system and project-based documentation
Responsible for fostering growth and improvement across direct reporting staff
Keep apprised of current and emerging technologies in an effort to understand how our business could benefit from these technologies in future projects
Participate in recruiting efforts for the larger solutions analysis team
Suggest, develop, and promote new or alternative approaches to solutions management in order to continuously move the organization forward
Work effectively with all members of the organization, including business and technical staff
Minimum of 2+ years experience in IT team lead or management positions in the area of Systems Analysis/Software Engineering/Application Development/Application Architecture with 7 years of overall related experience
Bachelor’s degree in business administration, computer science or information systems related field
The Manager candidate will have experience with subscription-based industry, including cable/broadband, cellular/PCS, digital satellite provider, ISP, local exchange carrier, or magazine publishing
The candidate must be able to work in a rapidly changing environment, and to interact daily with senior staff
The Manager must have the ability to build the respect of their team within the organization through effective interaction with all members of the business as well as through effective and timely delivery of solutions to business requests
The candidate should have a proven record of motivating and challenging their teams in order to foster career growth and a sense of accomplishment within the business
The candidate must be able to solve complex technical problems and communicate the solution to non-technical management and peers
The candidate must have the following core competencies
Ability to create and motivate high quality teams
Extensive experience with all aspects of SDLC management
Proven track record in documenting, designing, and developing high quality applications
Knowledge in subscription-based application development and support
Experience with customer-facing applications, with specific knowledge of direct to consumer e-commerce and customer self-service
Development and support of B-to-B and B-to-C web applications
Experience with high volume, high-availability applications
Extensive experience with Internet technologies including Java, C, C, relational databases (Oracle and SQL Server) and application servers

Manager, CRM & Marketing Analysis Toronto, ON Resume Examples & Samples

Proven experience in the application of experimental design and statistical analysis of results coupled with strong technical skills in (SAS, SQL, Excel, PowerPoint)
Strong business acumen and strong analytical, communication and presentation skills
Experience in financial services industry and/or Insurance with broad understanding of marketing, product management, sales, finance, pricing and risk management is preferred
Master’s degree in quantitative discipline preferred but not required
*Please note: While the position is based on downtown Toronto the candidate must be flexible to work from our Mississauga office as needed*****

Associate Manager, CRM Resume Examples & Samples

Manages email channel from strategy to post campaign analysis
Assists in developing long-term contact strategy for CRM initiatives (both DM & Email)
With Manager, develop and execute customer segmentation strategy and audience profile to meet current direct mail/email programs and goals
Represents CRM autonomously in weekly email meetings
Identifies new partnership opportunities with key vendors to implement Lifecycle communications
Assist Manager in working with internal channel owners such as Digital and Mobile to develop a more integrated CRM program
Works directly with Director and VP, CRM/Loyalty on special projects
Work with internal & external partners to evaluate & make recommendations to improve existing programs
Responsible for running customer queries and campaign files on internal campaign and customer database systems
5+ years of Marketing experience preferred, particularly as it relates to Direct Mail and Email programs
Bachelor’s degree in Marketing, Finance or a related field; SQL Experience Preferred
Ability to manage multiple projects simultaneously, as well as ability to implement projects/initiatives effectively
Must have solid Excel skills, and also be proficient in Word and PowerPoint
Desire to learn and be adaptable to change

Assistant Manager, CRM Resume Examples & Samples

With Manager, develop and execute customer segmentation strategy and audience profile to meet current CRM programs and goals
Evaluate past campaign performance, customer insights and corporate objectives to make recommendations, in order to optimize circulation and offer
Responsible for running customer queries and campaign files on internal campaign system
Participate in CRM meetings to add insight and gain understanding of the "R"Us Customer to improve communication plans and grow the customer base
Analyze and report on targeted campaigns
Work on ad hoc projects and analyses that support team goals
Bachelor’s degree in Statistics, Marketing, Finance or a related field; SQL Experience Preferred
Experience in campaign operations a plus
2-4 years of Marketing experience preferred, particularly as it relates to Direct Mail and Email programs
Detail oriented and with strong project management skills
Comfortable in working in fast paced environment and be adaptable to change

Manager, CRM & Digital Platforms, Garnier Resume Examples & Samples

The successful candidate will have a demonstrated track record of professional excellence, having managed best in class digital projects. Responsibilities include
Assist in defining platform strategy and road map encompassing site, new digital tools and development of best in class mobile and social applications, and implementation of e-commerce integrations
Partner with Marketing, IT, and multiple agency partners to evolve Garnier’s digital vision and ensure the platform supports all key business objectives
Create and manage detailed project plans, identify key milestones, dependencies, and resources to manage the execution of all projects
Ensure integration of personalization strategies into all Digital/Content plans
Manage the ongoing updates and maintenance of a personalization and product recommendation system, leveraging explicit and implicit customer data
Work closely with marketing to develop clear and solid digital briefs related to new platform enhancement, tool development and content planning/production
Lead agencies and internal partners to develop and present solution proposals & recommendations, including analysis of options, justifications, and trade offs to sell through projects to senior management and to secure budgets
Work closely with project management and technical teams to ensure measurement, tracking plans and analysis are strategically aligned
Work with global/agency counterparts to establish best practices
Candidate must have a proven track record in digital project management (including large-scale projects)
Solid understanding and experience in personalization (CRM) and segmentation marketing
Digital: from business requirements to wireframes (including UX) through to QA testing
Experience in digital content production (video, articles, slideshows)
Technical familiarity and experience with back end technologies and content management systems
Analytical skills are a must with strong data-mining and in-depth database segmentation experience preferred
Ability to work closely with a diverse group of individuals of various functional disciplines
Big-picture thinker and experience in a dynamic, high-growth environment
BA / BS in Marketing, Communications, Business Management. MBA preferred, not required. Interactive/Digital Marketing Certificates and/or Training
Minimum 4-6 years in digital marketing (beauty experience not required)
Strong and proven interactive track record/performance. Proven expertise in key digital disciplines/platforms including: brand website creative and technical development, user experience expertise, SEM, SEO, integrated marketing campaigns, user generated content, email / CRM marketing, direct marketing programs (online promotions, sampling, couponing), e-commerce integrations and analytics
Background/interest in cosmetics/beauty/fashion fields preferred

Manager, CRM Resume Examples & Samples

Working closely with our database vendor and other internal departments (production, CRM analytics, other marketing groups, etc.) to execute the mailings and analyze results
Recommending customer segmentation and comprehensive marketing campaign strategy across all channels utilizing modeling, segmentation, and database mining to optimize marketing spend and maximize consumer revenue
Developing a robust testing strategy for each mailing that encompasses a mix of list, offer, and creative tests
Developing top talent
Minimum of 7-10 years in a direct marketing, CRM, or database marketing role
Possess strong interpersonal, and communication skills
SQL skills preferred, but not required
Experience with Unica or other segmentation platform preferred
Bachelor's degree required. MBA a plus

Manager, CRM Operations Resume Examples & Samples

Lead direct reports, manage vendor partners, and ensure cross-functional collaboration and alignment to deliver flawless execution, including consistent, accurate, and on-time programs
Develop and manage vendor SLAs and internal/external operational KPIs
Oversee the execution of all customer communications related to our loyalty and CRM programs within our campaign management tool and digital cross-channel platform, including targeting, segmentation, campaign build, content mapping, offer setup, vendor delivery, QA, approval, and implementation
Identify, recommend, and implement process improvements to enable automation and efficiency, scalability, and enhanced customer experiences
Oversee offer setup, functionality, integration, and QA within all relevant tools and platforms, including TRM, ATG, and POS
Oversee and manage all projects that CRM Marketing team kicks off with digital cross-channel platform provider
Develop and drive process and technology needsto ensure capability and scalability to support the CRM strategies
Ability to thrive in a highly quantitative, fast-paced environment with changing business needs
Demonstrated analytical, critical thinking, and problem solving abilities
Superior process management skills with proven ability to identify and proactively solve problems
Ability to effectively prioritize and manage multiple projects simultaneously across the team while meeting deadlines; strong time management skills
Ability to work in a multi-team environment, in which various business owners and partners require support
Ability to translate customer strategies into business requirements and then into technical requirements
Exceptional eye for audit and supporting testing procedures
5+ years of experience managing multi-channel CRM marketing execution
Advanced proficiency within campaign management tools required; experience with offer management solutions preferred
2+ years of experience leading, managing, and developing internal talent
Retail experience strongly preferred

Senior Product Manager, CRM Resume Examples & Samples

Work with our technology and data teams to understand platform capabilities and operations; learn how the platforms work and be the expert on the team who helps us get the most out of available capabilities
Help define product vision and roadmap for all of our CRM platforms
Define and document features and communicate product requirements in ways that make sense in the context of an agile process (written, visual, direct conversation) in sufficient detail to allow developers to execute effectively
Understand product requirements from stakeholder across the business (e.g., executives, partner managers, other product teams), integrate requirements into the product roadmap and provide accurate timelines and status back to stakeholders
Support the day-to-day operations
Monitor and understand the development calendar – know where your products are in development at all times and manage blockers and dependencies
Be an expert with respect to our competition
Deliver. Say what you will and then do it. Be the person who just gets it done!
Computer Science, or related degree; Masters preferred
Experience defining and shipping great features and products
Experience documenting technical product requirements
Experience using analytics and data to make product decisions
Agile/Scrum experience
Strong interpersonal, written and verbal communication skills
Ability to work across an organization effectively
Sense of humor, willingness to laugh at danger and an appreciation of the ironic are all pluses

Manager Crm-em Central Resume Examples & Samples

Support Brand Activation team by contributing to the development and execution of a market engagement strategy and calendar that “connects consumers with their passion.”
Support the creation and implementation of plans for rolling out this strategy in close collaboration with all channels and the Director Brand Activation EM Central (MENA) and through Sr. Manager CRM within the Emerging Markets
Research and suggest strategies to grow the CRM database across all consumer touch points (eCom / Retail marketing, social) in Emerging Markets Central
Champion the CRM strategy, including facilitating any local content creation
Track SMART CRM KPIs that are built into all brand activations and ensure results, best practices and subsequent actions are shared across Emerging Markets
Partner with MENA IT and external vendors (if/where required) to understand the necessary technical infrastructure to support the CRM program
Based on past campaign results and working with the MENA Marketing Team, identify and propose new campaigns and Champion data-driven and fact-based decision making – collaborate with the Marketing Directors to develop a thorough understanding of our consumers in order to drive personally relevant relationships with them
Provide guidance on the rules of engagement for consumer contact/direct communications in partnership with all stakeholders
Support the Market loyalty program in close collaboration with Sr. Manager CRM
Keep up-to-date with developments in the CRM field and share with the broader organization including data-driven marketing, social media, mobile and new channels, platforms, methods and tactics
Support the vision and direction of Sr. Manager CRM with relevant objectives and KPIs
Support links with potential partners, including via colleagues in Sports Marketing and PR/EIM, to develop personally relevant, inspiring content and consumer experiences
Support of CRM programs for world-class consumer centric businesses (sporting goods industry preferred)
Trade or sales experience
Proven project management experience
University degree in Business or a minimum of (4-6) years equivalent professional experience, ideally in Sales and/or Marketing

Product Manager, CRM Resume Examples & Samples

Rapidly evolve current product capabilities to maintain and extend industry leadership.Maintain a product backlog of top priority mobile-related content.Act as a Product Owner in Pega’s agile Scrum process
Be responsible for defining and managing an offering that enables customers to launch Pega applications on their chosen platform (mobile, social, cloud, etc.), including support for application & technology mash-ups
Translate market needs, customer requests, and corporate goals into clearly defined project requirements and functional specifications
Identify trends in the industry as they relate to web development, user experience design, BPM, and enterprise application development
Present product strategy, future direction, and currently available features and functions to customers, partners, industry analysts and other areas of the organization. This includes speaking engagements, webinars, and customer visits
Evaluate competitive market offerings and deliver on differentiation, positioning, and communications
Research innovative approaches to solving similar problems, remaining current on all related front-end technologies
Team with Sales, Service, Support, Marketing, Product Development and Product Management to define, develop, market, sell and deliver our products
Minimum of 5-7 years UI Product Management or Web Application Development experience
Experience defining and managing mobile applications, which can be discussed and possibly demonstrated at an interview
Knowledge of native mobile technologies
Knowledge of web technologies with an emphasis on HTML, CSS, JavaScript and UI architecture
Familiarity with the various technical landscapes of multi-channel business architectures; including CRM, web, mobile, legacy and 3rd party software systems and the key linkages between them
Strong client-facing interpersonal skills and superb oral and written communication skills
Strong desire to learn and develop additional skills and expertise over time
Demonstrated ability to thrive in a fast-paced, collaborative, team-oriented, cross-functional environment
Demonstrated ability to apply thought leadership and influence others
Demonstrated ability to set up ongoing procedures for collection and review of pertinent information necessary for the management or monitoring of projects

Manager, CRM Applications Resume Examples & Samples

Contribute to bookings growth and customer success through technical leadership in CRM business teams
Provide thought leadership to fellow team members,
Build business processes, framework features and supporting functions based upon identified business requirements and use cases
Function in Scrum teams with other professionals focused on building, maintaining and supporting solutions frameworks for the CRM industry
Set goals, drive regular feedback through 1:1 coaching sessions and ensure every team member has a plan for growth and development in place and the plan is executed
Make sure all the status reports related to health of the product (Bugs, Customer Escalation) are up-to-date and available for Leadership team
Become technically proficient with PRPC tools
Exhibit a commitment to continuous learning and development
Leading and Directing
Coaching and mentoring

Manager CRM Service Development Resume Examples & Samples

To manage the CUSTOMER CARE Indosat cellular products beginning from Technical Product Requirement up to on-service, and to give operational recommendation to the product owners based on quantitative customer experience measurement that can be used for further improvement. The proposed recommendation also addresses the competition landscape, which compared relatively to the competitors’ performance. The products management process and performance measurement are done continuously and routinely
To manage the whole CUSTOMER CARE portfolio from the technical side. Manage the development priority & rationalize the existing ones
To manage the resources to achieve deliverables refer to product roadmap 2016
To manage corporate level project innitiatives, related to CUSTOMER CARE product, such as Call completion, Community based product, SIM card specification and enhancement, Local based pricing etc
Strong understanding of business and marketing principles
Strong knowledge and understanding towards CRS ecosystem
Excellent technical knowledge towards all back end which connected to CRM ecosystem
Excellent communication
Target oriented problem solving approach
4-6 years of experience in technical understand of the mobile communication industry
2-4 years of experience working on marketing and customer relation related task
Project management capability, especially on telecommunication industry

Associate Manager, Crm-gilt Resume Examples & Samples

Develop, forecast and execute all central D&P campaigns; includes managing offer development and cadence, audience segmentation
Demonstrate strong analytical and methodical problem-solving skills with proven ability to scrutinize large amounts of data and turn it into actionable initiatives (including both quantitative and qualitative data)
Possess a deep understanding of retail-specific promotional activities, including experience in designing campaigns that drive incremental sales in Holiday and non-Holiday periods
Strong interpersonal skills – able to and enjoys working across multiple business units and functional areas to achieve goals
Extremely self-motivated, proactive, and results driven for both key metrics as well as continuous improvement
Have a high degree of care for the member experience
Demonstrate exceptional ability to multitask, execute swiftly and accurately
Exhibits excellent judgment and decision making ability

Manager CRM Analytics Resume Examples & Samples

25% Develop customer insights, campaign test design strategies, and campaign performance metrics in support of end-to-end data driven cross-channel marketing campaigns
20% Manage the development and validation of customer segmentations, the derivation of customer value metrics, the analysis and interpretation of data trends, and the support of all ad-hoc modeling / analysis
15% Identify and validate purchase triggers and indicators using predictive data modeling and support the implementation of predictive forward-looking marketing campaigns
20% Interpret statistical and analytical results, and translate them into customer insights. Drive the improvement and development of statistical and analytical models needed to solve business problems
10%Develop and deliver influential presentations that summarize complex analyses and inform business decisions
10% Validate and update models periodically and provide validation reports
Good understanding of various statistical, econometric, and quantitative analysis techniques, solid understanding of computational methods and their applicability to business problems
Thorough knowledge of quantitative theories and techniques and their role in the business context; highly skilled in translating business questions / problems into analytical models
Proven ability to analyze, evaluate and interpret complex data using advanced statistical, econometric and quantitative analysis techniques (e.g. regression, logistic regression, clustering, etc.)
Highly skilled in the use of statistical programming software, especially SAS and SQL. Experience using SAS or SQL to query against relational databases (Teradata, HADOOP, or Oracle) and experience working with large volumes of data. Proficient with Microsoft PowerPoint and Excel

Manager, CRM Resume Examples & Samples

Provide strategic oversight to CRM program management team responsible for program development, including: program design, audience selection, business requirements, creative/offer testing, and integration with campaign management and reporting teams
Develop and lead Cast including prioritization of workload; provide business updates via frequent interaction with staff and during weekly one-on-one discussions; develop and deliver performance evaluations
Partner with Brand and lead the development of program recommendations as part of the annual operating planning process
Previous experience developing strategic business or marketing plans
Demonstrated coaching and leadership skills
Proven experience and strong understanding of CRM/Direct Marketing practices
Advanced understanding of database marketing concepts including designing tests, champion-challenger programs, program measurement and evaluation, and advanced knowledge on the use of behavioral models
5+ years of experience with CRM, Direct Marketing, Database Marketing, Hospitality Marketing, Marketing Strategy, Brand Management, business finance
Ability to articulate/educate on CRM
Ability to motivate team members, peers and partners
Ability to partner extremely well, in addition to, developing and nurturing new and existing relationships across teams and functional units inside and outside of CRM and the organization
Demonstrated ability to handle and prioritize multiple assignments simultaneously
Ability to think innovatively and build business case for new ideas
Proven ability to analyze data and establish marketing strategies
Minimum of 3 years of Parks & Resorts experience
Embraces and socializes out of the box thinking
Customer Journey mapping and strategy experience
Strong sense of self-awareness
Professional maturity

Marketing Manager, CRM Resume Examples & Samples

Define and drive CRM lifecycle strategy to promote increased engagement and interaction, including increase cross-shopping, cross-channel migration and upwards customer-segment migration and optimizing customer contact strategy (i.e. new, lasped, loyal, responsive, etc.) email communications
Partner with marketing teams to plan and define marketing calendar communications, optimizing email event cadence to support business priorities/sales plan while managing for customer attrition
Assess customer response performance and provide insights across business categories/channels and recommendations across organization, including senior management
Partner with Marketing Strategy and Omni-channel partners to develop and optimize email marketing calendar to drive email sales plan
Partner with cross-functional teams to develop attributes and arbitration business rules to deliver relevant and personalized marketing communications to customers
Collaborate with internal and external business partners in the delivery of strategic projects and initiatives to enhance CRM program
Minimum of 5-7 years experience in online email/CRM marketing and consumer promotions; 1-2 years of direct supervisory experience and talent development recommended
Advanced knowledge of industry CRM communication tactics
Experience with database marketing and campaign execution required
Self-starter with strong communication, organization and prioritization skills
Ability to work efficiently and meet deadlines in a cross-functional, team-based environment
Must have demonstrable computer skills and aptitude for technology, including proficiency with Microsoft Office software (World, Excel, Powerpoint, etc.) and database applications. Knowledge of SQL. Proven analytical abilities are a must
Knowledge of email, Internet and direct marketing methods

Manager, CRM & Loyalty Resume Examples & Samples

Utilize email engagement metrics to optimize campaigns, report results, identify trends, and articulate impact on overall CRM strategy and recommend action
Analyze and report performance, analytics and make recommendations
Manage and execute urgent ad hoc servicing and operations email communications as needed
Support creation and documentation of procedural and strategic processes, calendars and reporting
Manage Agencies and internal partners
Serve as the primary business lead with IT and ESP vendor to ensure that our database and systems support business objectives
Budget planning and reconciliation
Partner with division led digital team to drive vision for brand loyalty program
Ensures alignment with Marketing, Education, and Internal teams on content and timelines
5-7 years’ experience in building CRM plans and executing from start to finish, with clear results
Experience with ESP (Exact Target)
Demonstrates strong digital vision and customer-centric focus to communications
Willingness to learn new technologies and platforms
Strong analytical skills with the ability to provide optimization recommendations working with structured and unstructured data
Experience with Google Analytics
Strong understanding of the web development lifecycle
Excellent organization skills with avid attention to detail and follow through
Strong written, verbal and interpersonal communication, negotiation skills
Proven ability in successfully running multiple projects
Management of budget for vendors and projects
Customer Service Orientation and creativity in problem solving
Manage risks – anticipate bottlenecks, manage project prioritization and balance the business needs versus technical considerations to deliver business results
Ability to self-motivate, work independently, and as part of a team
Proven ability to develop smart personalized content to drive customer interaction
Bachelors’ degree required
Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail, Excel, Power Point)

Manager, CRM Solution Development Resume Examples & Samples

Understanding of industry-standard business practices supported by Microsoft Dynamics CRM
Extensive experience with CRM or other business management software (especially Microsoft Dynamics)
Excellent client management skills
Experience managing global Microsoft Dynamics CRM teams and working with offshore teams

Manager Crm Technologies Resume Examples & Samples

10% - Manages information based CRM program implementation
15% - Establishes the process for developing technical application standards, platforms and frameworks; ensures that the technical standards are communicated and used effectively throughout The Home Depot Marketing organization
15% - Manages the portfolio of applications to ensure that the foundation is sound and well integrated; Leads external agencies and technical providers to ensure they are integrated and efficient
20% - Provides technical guidance and alignment to other internal groups on CRM technologies
25% - Ensures that all integration points between databases and application systems are mapped, documented and optimized; develops and manages the integration of new technologies into existing application systems
15% - Remains knowledgeable of and is capable of implementing best practices for CRM technologies to prove Home Depot as a competitive stance
Ability to translate business requirements into technical solutions
Ability to communicate technical issues to non-technical members of the business and management

Manager, CRM Resume Examples & Samples

Collaborate with sales, marketing, operations and IT teams to use technology to support the business needs
Manage several outward facing SFDC/Veeva applications, internal and external integrations and a variety of user groups
Lead requirements gathering efforts for SDFC/Veeva application. (Business Process, Functional and Technical Specifications)
Author and validate test plans, prepare user acceptance scripts, perform assessments and analyze results
Support the configuration of validation rules, triggers, objects, workflows, documentation, and validation use cases
Ability to see the big picture use of SDFC for all end users and manage future implementations following industry best practices
Effective communicates project status, issues, schedule and accomplishments to manager and stakeholder groups
Experience working with data migration/interfaces, external vendor partners, and enterprise data management
5+ years experience in pharmaceutical, medical devices, or similar
3-5 years of Salesforce.com experience and/or Veeva CRM
Ability to multitask in an ever changing fast paced environment
Salesforce Admin Certification (201, 211, 401) and/or Veeva experience is a plus
High level communication skills (verbal & written) including the ability to write complex documents that are concise and understood by multiple levels of the organization
Strong project management, problem-solving and analytical skills
Skilled in writing technical specifications for Reports, Interfaces, Customization, Enhancements, Workflows and Forms

Igaming Marketing Manager, CRM Resume Examples & Samples

Calendar Planning/Management- Effectively translate ongoing marketing projects, game releases and promotions into a weekly, segmented CRM calendar
Manage all customer lifecycle communications across all channels (email, website, SMS, push notifications, phone, direct mail, real-time messaging)
Deliver against specific retention, campaign and customer profitability objectives
Ability to explore and teach execution of push and email campaigns within new campaign management tools
Visualize marketing creative and write creative briefs for input to the design team
Ad Hoc campaign writing, customer service and campaign execution

Senior Analyst / Manager, CRM & Analytics Resume Examples & Samples

5-7 years of relevant professional marketing experience, including
Hands-on marketing analytics experience with a multi-channel retailer or consulting firm
Experience analyzing across online and offline customer acquisitions and retention channels
Strong understanding and comfort in working with data
Ability to query complex data warehouses and prepare data for analysis and reporting, e.g. using SQL and Excel
Proficiency in using analytics tools, e.g. Tableau, Business Objects and ability to learn new tools quickly
R or SAS experience preferred
Experience designing and conducting surveys and research studies
Critical and logical thinking and approach to packaging and communicating data-driven insights and points of view
Ability to prioritize work and resources, keeping business objectives & results at the forefront of decision making process
Ability to work with multiple stakeholders in Marketing and CRM, and other cross-functional partners
Experience with direct marketing and database marketing is strongly preferred
Knowledge of marketing theory and practice
Please note - this is not a pure technical or business role. Individuals with strong technical skills but lacking strong business experience will not be considered and vice versa
Willingness to participate and grow in an entrepreneurial atmosphere with the stability of a large organization

Associate Manager, CRM Euromea Resume Examples & Samples

Work closely with the Senior Manager Digital Marketing, Digital Operations Manager, brand team partners and global teams to implement and facilitate the CRM strategy and plan in line with overall business goals
Own regional understanding of CRM best practise and gather strategic insights to inform CRM strategy in terms of campaign generation and existing campaign improvement
Support and manage agency partners (where appropriate) analyse existing customer behaviours and identify key customer moments when CRM communications should be executed
End to end responsibility for delivery and development of all lifecycles campaigns including; segmentation, transactional emails, upsell, welcome re-activation and re-engagement programs
Developing engaging, impactful campaigns that drive retention and loyalty to meet commercial objectives
Lead a programme of email content testing
Lead and develop the acquisition strategy across paid owned and earned channels
Raise the profile of CRM success within the business through effective reporting and insight
Work closely with the wider marketing teams to co-ordinate promotional messaging across the business

Product Manager, CRM Solutions Resume Examples & Samples

Have exposure to markets relevant to product specialty
Have very strong communication skills and ability to work across all levels of an organization
A passion for the financial services industry and our clients

Product Manager, CRM Resume Examples & Samples

Work with Marketing and the Customer Success teams to ensure new product features and benefits are clearly communicated to customers
Educate and support all areas of the organization including Sales, Support, and Services
Ultimately you are responsible for creating features that are built, delivered with quality, and delight customers

Product Manager, CRM Resume Examples & Samples

Drive strategic direction of the Veeva CRM solution
Design innovative Product Features based upon Industry Requirements
Author high quality design specifications within an agile methodology
Interact with Development Engineers to drive Product Feature implementation
Demonstrate product features to Internal and External Attendees
Provide support to all Areas of the Organization including: Sales, QA, Development, Services

Senior Product Manager, CRM Resume Examples & Samples

Drive strategic direction of the Veeva CRM solutions
Define product priorities and roadmap by collecting and synthesizing input from customers, partners, executives, market owners, sales, services and engineering
Be the voice of the customer and work collaboratively with product development teams to design and deliver product capabilities that meet customer/market requirements
Evangelize products and become the subject matter expert for internal audiences, external customers, and market facing communications
Collaborate with other departments (e.g.UX, engineering, QA, operations, etc.) to manage resources, timelines, and conflicts

Senior Marketing Manager, CRM Resume Examples & Samples

Determine prioritization of centralized experimentation roadmap adherent to established impact opportunity assessment business and execution criteria Experiments include, but not limited to: marketing communication, site customer experience, site enhancements, mobile/device experience, etc.)
7+ years of experience in online email/CRM marketing
3 years of direct supervisory experience
Extensive knowledge of e-commerce, online marketing, mobile, and direct marketing methods
Self-starter with strong communication, presentation, organization and prioritization skills
Proven analytical abilities and technical aptitude
Ability to manage multiple projects with various deadlines simultaneously

Manager, CRM Development Resume Examples & Samples

Manage CRM developers for high productivity, quality of work, responsive to business issues, and career development
Manage and contribute hands-on to end user support, troubleshoot issues and prioritize and manage defects and enhancement requests
Hands-on execution, team coordination, and supervision of application lifecycle tasks including
Strong understanding of the software development cycle
Experience with agile development projects
Strong leadership, project management skills, time management, and problem solving skills
Provide development plans and roadmaps that meets the future needs of the sales and marketing teams
Solid understanding of Sales and Marketing business processes, preferably in the high-tech industry, and preferably with both direct and indirect sales models
Strong analytical, problem solving, and communication skills
Able to work effectively with end users and senior managers in Sales and Marketing
Able to manage priorities and conflicting tasks effectively while delivering quality work and meeting deadlines
Bachelor’s Degree in a technical field or equivalent work experience
5+ years’ experience managing IT staff with a CRM application
Experience with Microsoft Dynamics CRM is preferred
Experience using C# and the .net framework to develop software

Manager, CRM, Reebok Resume Examples & Samples

Manage the planning and implement of the CRM strategy to grow the CRM database across all consumer touch points (eCom / Retail marketing, social, grass root, PR event & Digital marketing) in the Market
Drive the CRM distribution strategy including facilitating any local content creation (aligned with the Omni Channel Marketing Calendar and Brand Comm. Calendar)
Develop annual CRM execution calendar in cooperation with BU, BA, and sales
Review CRM regular report (Weekly / Monthly / Quarterly) to ensure all the activities are met for required KPIs and set action plans
Set the rules of engagement for consumer contact/direct communications in partnership with all stakeholders
Manage partnership with IT, eCom and external vendors (if/where required) to create the necessary technical infrastructure to support the program
Create and implement the plans for rolling out the strategy in close collaboration with Business Unit(BU), Brand Activation(BA), Retail and eComm teams
Analyze all consumer data, data structure, segmentation as per BU, Key city, Key store, Age, Gender, etc.to meet brand strategy and increase sell-thru
Conceptualize and launch a Market loyalty program in close collaboration with Global CRM
Manage collaboration with brand partners CRM Database (Event, Channels, Crossfit boxes , FitGen & Active population, etc.) to increase QCS
Drive Brand first while still maintaining a commercial balance
Execute the “Always On” strategy and process for brand site and related SNS activities
Brief local BU Brand Comms teams on needs to manage the Brand site fresh and up to date
Work with Brand site operating agency to ensure an optimized consumer experience through regular tracking and data analytics of user activity
Ensure Brand site is linked and aligned with eCom team and site
. CRM KPIs (CRM data acquired through brand site, Opt‘in, Net Sales, Lifetime Value, ROI)
. Traffic to eCom/eTail
. QCS
. Site engagement (i.e. length of stay and depth of exploring)
. Budget (MWB and OOH) management
. Execution excellence in brand concepts/stories
Leading and managing a diverse team
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
Over 5 years of Sales and/or Marketing experience

Regional Email Marketing Manager, CRM Resume Examples & Samples

5+ years experience creating and launching email campaigns using a leading ESP such as ExactTarget, Responsys, CheetahMail, Campaign Monitor, or similar platform
Experience creating and sending large-scale email campaigns
Familiarity with CRM or some other form of database management
Significant experience with email analytics, testing, and optimization
Strong knowledge of HTML / CSS

Marketing Manager, CRM Experimentation Resume Examples & Samples

Determine prioritization of centralized experimentation road map adherent to established impact opportunity assessment business and execution criteria. Experiments include, but not limited to: marketing communication, site customer experience, site enhancements, mobile/device experience, etc.)
BA/BS college degree is required; concentration in Marketing and/or quantitative focus a plus
Minimum of 4-5 years of experience in online email/CRM marketing or consumer promotions required; 1-2 years of direct supervisory experience and talent development a plus
Knowledge of e-commerce, online marketing, mobile, and direct marketing methods
Strong organization and prioritization skills
Ability to work efficiently and lead others to meet deadlines in a cross-functional, team-based environment
Proven data-driven, analytical abilities and technical aptitude a must

Program Manager, CRM Initiatives Resume Examples & Samples

Manage a team that assists in tracking key performance indicators, including timeliness and quality of deliverables, delivering within budget, in relation to CRM throughout all projects
Create a team that collects, prioritizes and communicates the requirements of CRM stakeholders relative to architecture, processes, business flows and strategy while maintaining regulatory compliance
Creating the processes to facilitate user story sizing and estimation workshops (agile) or the generation of standard SDLC documentation
Create processes to facilitate release and sprint planning (agile) or holding teams accountable to standard SDLC phases
Negotiate and influence senior management on program/project portfolio priorities, status, and resource planning
Provide testing, training, communication and rollout plans for all CRM technology projects
Strong communication, leadership and relationship building
Model, promote and encourage strong project management principles, best practices, and processes
Protect the team from outside interruptions & help remove barriers for the team
Continually learn and share process improvements with colleagues and the team
Bachelors Degree. (Technology or Risk Management preferred field of study)
PMP or other related PM certifications preferred
Lean, Six Sigma and/or demonstrated process improvement expertise a plus

Consulting Manager, CRM Resume Examples & Samples

Communicate and report project status to client leadership and IT management, including budget, risks and general business issues
Mentor and manage teams of Junior Consultants to be able to keep project on time as well as review work done by the team
People and Practice Development
Participate in business development with prospective clients including solution definition, pre-sales, estimating, negotiating and project planning
Manage client relationships and meet with clients to determine business and functional requirements
Candidates will be considered for depth on other CRM packages (Microsoft CRM, SAP CRM, SalesLogix, Oracle On-Demand , and the like)
Excellent organizational, verbal, presentation/facilitation and written communication skills

Manager, Crm-customer Experience Resume Examples & Samples

Understand CRM technologies being used on a project to be able to direct how to design, develop, test, and implement a technical implementation project
Drive the development and enhancement of WMP’s methodologies and approaches to client delivery and provide thought leadership for internal practice development
Understand business needs and requirements and help turn those goals into tangible deliverables including projects and detailed proposals, requirements specifications, design deliverables, status reports and project plans
Participate in key client relationships and growing those accounts within Customer Experience practice and cross selling to other areas within WMP
Lead teams in performing configuration and customization of the Salesforce.com platform, including templates and best practices specific to Private Equity/Alternative Investment, Asset Management, and Banking/Credit Unions
Facilitate effective change management programs within the client organization including creating and administering communication plans to promote end-user adoption
Experienced candidates must have 6+ years of experience working for a consulting firm or a professional services division of a software company in a business analyst/consulting manager role
Experienced candidates must have at least 2-3 years of hands-on experience working on the Salesforce.com platform
Experience in leading and delivering end to end solution which could include strategy, design, development, testing and training

Manager, CRM & Programmatic Resume Examples & Samples

Extend knowledge in testing and channel optimization to a segment driven and multichannel engagement program, influencing and partnering with internal and external teams to navigate strategy and execution
Use Disney-ABC Television’s Data Management Platform (DMP) to fulfill audience creation requests and maintain an organized and usable database of targeting information
Understand core audiences for our digital campaigns, estimate the size and available reach of those audiences within paid digital platforms, and then group those audiences into segments in the DMP
Coordinate regularly with Digital Planning teams to receive requests and provide feedback on targeting performance
Day to day engagement/management of agencies, planning/execution oversight, ensuring customer privacy and compliance practices, development of campaign business rules, as well as identifying and outlining sound measurement/reporting constructs for programs
Interact with multiple partners and continually collaborate across the marketing organization to promote structured thinking and knowledge sharing
Proactively optimize for maximum performance and delivery against defined goals
Ensure governance standards on data use policy are upheld with partners, agencies, and vendors
Keep daily tabs on industry trends and serve as a subject matter expert by informing wider team
Ensure that all Digital/CRM activities align and integrate well with existing Digital/CRM infrastructure
Help define the full-circle customer touch point strategy to enable remarketing efforts to optimize consumer communication resources
Create a learning environment, open to suggestions and experimentation for improvement
Thorough understanding of data-driven marketing technology architecture from the data warehouse to campaign management, cross-channel execution platforms, data reporting and analysis, as well as APIs, web services and functionality that drives personalized campaigns
Must understand tagging and coding requirements for tracking against a cross-channel environment
Experience using ad tech and marketing tech platforms (eg. Ad server, tag management, DMP, DSP, web analytics, email service provider, social media management)
Strong marketing acumen and ability to clearly communicate technical concepts to nontechnical groups
5+ years managing CRM campaigns or defining audience segmentation across channels including email, push, social, and in house/paid media
Direct experience with Oracle/BlueKai or other industry DMP
Advanced understanding of programmatic buying (DSP) and audience segmentation (DMP). You know how a DMP is best used and you understand how it should be applied to accomplish business objectives and KPIs
An industry-level understanding of data partnerships in the programmatic space
Experience driving toward omnichannel CRM strategy is a plus
Experience working with companies dedicated to the development and building of consumer profile models
Bachelor’s degree required in Business, Marketing, Technology or related field

Senior Product Manager, CRM Resume Examples & Samples

Develop CRM system requirements with key stakeholders and manage the phased launch of a new Salesforce CRM system, including strong understanding of customer data and effective master data management practices
Manage the product lifecycle of new features from planning to completion
Develop strong, productive relationships with business stakeholders
Ensure a healthy and timely workflow by providing strong direction and prioritization
Maintain tight focus on the most important initiatives, and develop and track to timelines
Manage up and provide management visibility into project status and tracking
Confirm or create documentation processes
Confirm the accuracy of Wireframes and UI design, led by the User Experience Team to support the product requirements and align with best UX practices
Ensure adequate quality assurance testing, and user acceptance testing is conducted as needed for new features
Analyze product performance and customer feedback post-launch and respond quickly to continuous improvements to correct problems
Identify and evaluate opportunities for continuous improvement
Benchmark & educate on CRM industry best practices to influence key organization decisions- balancing people, process, and technology
Manage the process of new ideas from internal stakeholders and external vendors
Establish and drive the product strategy and vision for each aspect of the CRM system as it relates to the customer experience (e.g. Omni-channel communications, online & in-store sales processes, delivery, customer service, issue resolution, etc.)
The Senior CRM Product Manager will work a minimum of 40 hours per week. The number of hours may increase during specific Market events, holiday seasons or blackout periods, or to meet other business needs
Travel will be on an occasional basis and encompass approximately 20-30% of this position

Assistant Manager, CRM & Enterprise Marketing Resume Examples & Samples

Develop strategy for direct-to-customer engagement
Oversee the management & performance of owner communication channels
Develop and execute targeted programs, including loyalty/conquest & digital intent
National expert on customer retention, lead management, lease retention, and targeted programs
Ensure dealers maintain effective engagement with GM CRM tools and services in order to increase lead conversion
Employ data productivity and other forms of analysis & segmentation to identify owner groups with a high likelihood to defect, and develop appropriate measures to mitigate this defection
Ensure GM and its dealers are well positioned for maximum lessee retention
Identify effective solutions for supporting new vehicle launches
Analyze key city performance and collaborate with stakeholders in developing countermeasures
]Generate high quality leads through new channels and partnerships
Facilitate an enterprise approach to marketing program design and execution
Collaborate closely with Regional department heads to support & zone marketing efforts

Manager CRM Campaign Operations Ecom Resume Examples & Samples

5 + years of CRM and Digital marketing experience (agency or client)
Expertise of working with CRM technologies including email marketing systems, testing tools, etc. (adobe campaign, user testing, microstrategy, etc)
Ability to work within a global marketing organization
An entrepreneurial mindset with a high energy for change, a Passion for sports and a strong sense of humor
Excellent communication and interpersonal skills (you'll be working with several internal teams to bring your plans to life)
Strong personal organization and project management and prioritization abilities, as well as anticipating business needs

Product Manager, CRM & Marketing Automation Resume Examples & Samples

Be main product owner for the key platforms in the Deckers global marketing tech stack: Customer Database – ESP – DMP
Manage integration and enhancement of Deckers marketing tech stack globally across all brands and regions
Responsible for leading an agile process to continually deliver improvements, enhancements and deeper usage of the marketing tech stack
Responsible for day-to-day management of the vendors providing the platforms
Key driver of usage and best practices on marketing tech stack
Bachelor’s Degree3-5 years of experience with a top tier ESP (Oracle Responsys, Salesforce Exact Target, etc.)
3-5 years of experience driving usage and enhancements for a consumer marketing database
1+ years’ experience using a DMP or managing the relationship with a DMP vendor a plus (BlueKai, Rocketfuel x+1, Krux)
Product Management mindset with some global experience
Independent self-starter with a drive for perfection
Ability to develop positive and productive professional relationships with internal and external stakeholders
Ability to problem-solve and work independently in a changing and multi-tasking environment with numerous deadlines
Excellent time management, organizational, planning and project management skills
LI-DC

Senior Marketing Manager, CRM & Promotions Resume Examples & Samples

Lead your team to execute the marketing strategy for live games and tournaments (sales, promotions, events) that delivers against revenue and engagement goals
Review and evaluate daily analytics for your product line to make on-the-fly marketing adjustments to increase engagement and monetization
Create Lifecycle programs to engage active and re-engage lapsed high value players
Optimize marketing messaging strategy across all communication channels (e-mail, push notification, social media, cross-promotion etc.)
Implement programs such as VIP and Loyalty to improve customer experience and ensure maximum engagement from key player groups
Work with in-house tools and outside vendors to develop actionable customer segmentation and effective contact strategies
Work closely with multiple product teams to ensure marketing and product features and roadmaps are in lock-step
Collaborate with other Skill and GSN teams -- User Acquisition, Analytics, Player Services, PR, Community, Player Insights, Brand/Copywriting, Partnerships -- to ensure flawless execution of all initiatives
Refine and expand knowledge of marketing trends and industry strategies/tactics to outmaneuver key competitors
Minimum 4-7 years of relevant CRM, promotions and product marketing experience with an online/mobile consumer product
Experience in a fast-moving consumer facing industry working in targeted/database marketing, driving strategies across channels & platforms
Comfort performing A/B variant testing to optimize marketing efforts and achieve product target KPIs
Experience with direct marketing methodologies, including: in-product promotions, e-mail, push notifications, and user segmentation
Strong communication skills and comfort presenting to executive staff and peers
Ability to lead cross-functional teams and make data-driven decisions
Experience with Oracle CRM(Responsys, Push I/O), TapJoy, Swrve, or similar marketing tools is a plus

Marketing Manager CRM Resume Examples & Samples

Industry Knowledge: Responsible for providing continuous tools and education to group members to ensure up to date industry, competitor and product knowledge; Maintains knowledge of the industry and the competition continually seeking information from physicians, suppliers, and others to challenge, modify and prioritize strategies; Collects data from on competitor’s sales tactics and prepares their team to counter them and keeps the marketing organization aware; Maintains awareness of industry trends and their impact on local/regional sales activities
Business Management: Monitors Andean region sales performance on an ongoing basis, initiating corrective actions, preparing reports, summaries, analysis and documentation on all aspects of region management; Assists sales support/marketing staff members in activities such as sales promotion, training or market research in planning and executing special projects; Ensures the effective implementation of representative customer records, key contacts, reports and company policies; Develops and executes sales strategies and activities; Plans and controls expenses to ensure sales objectives are met within budget; Conducts quarterly sales reviews with team and manager, adjusts strategies in accordance with Country requirements
Marketing/Sales experience: Prepares quarterly regional sales forecasts and participates in the determination of market potential and sales expense estimates; Identifies sales forecast gaps, submits corrective strategies and implements aggressive sales growth; Develops and recommends expansion analysis of new field territories; Responsible for developing, implementing and monitoring a region targeting program; Identifies & recommends promotion programs and materials to help support the sales plan & strategy; Shares personal selling experiences in a way that motivates others and teaches applicable skills; Extensively coaches others in the field on a disciplined selling model; Models strong selling skills in front of the customer with others present and without taking over the sales process; Actively supports corporate/divisional selling initiatives by proactively assisting in the training and influencing their team
Clinical Excellence: Maintains the skills and knowledge to sell the entire product line to all applicable buying influences and can differentiates each product line against the competitor’s products in front of the customer
Creative Economic and Value-Added Solutions: Identifies and develops working relationships with the economic buyer in their regions key accounts; Facilitation of contract negotiations involving all products within the region; Creates a compete “bundle” of product and value-add services; Evaluates situations as they affect both the account/customer, as well as the country’s overall business needs; Helps define negotiation parameters for tough economically constrained customer situations
Building and Maintaining Relationships: Maintains contact with major accounts and key relationships seeking to leverage profitable business ventures; Assist key customers in the creation, maintenance, expansion and startup of divisionally related educational courses and forums; Attend and participate in customer, company and industry sponsored forums and courses; Develop and maintain relationships with key BSC functional areas
Quality: Guides the local Leadership Team to maintain full compliance with the BSC Quality System (Corporate Quality Manual and Procedures) and the local quality requirements under the initiative of International Quality Director; Participates in driving quality awareness in every employee, while guiding the local organization towards improved performance and customer-oriented initiatives; Provides input to the Quality Committee on local issues, with the purpose of either finding a solution from other countries’ experiences or providing advice on potential barriers for other countries and local regulations; Participate as appropriate in Management Review of Quality Meetings to manage risks/issues associated with regulatory compliance, quality systems and product registrations; Champions and ensure implementation of Regulatory, Quality, Code of Conduct and Local/Regional initiative for assigned organization

Manager CRM Solutions Resume Examples & Samples

Developing and driving global CRM strategy, requirements and overall product ownership for enterprise solution
Making decisions on the prioritization of global business systems requirements and scheduling of systems work　
Lead the team of global business process Epic and product owners to ensure that agile development teams are delivering on customer and business needs
Work with the business on governing global CRM business processes including decisions on global harmonization and customization when required
Currently Siebel-focused, but with a rapid and increasing emphasis on salesforce, building this from Business Case, to initial implementation, to more widespread adoption across multiple Sales and Analytics processes
Master’s degree; technology or business degree preferred or equivalent experience
Prior experience implementing Salesforce.com in a global context
At least 3 years’ experience in project management, systems management or integration
Experience developing enterprise best-in-class CRM solutions for $1B+ global businesses; previous experience with Salesforce preferred
Ability to work in a fast-paced, agile development environment; deliver quickly and adapt to changing demands.　
Excellent interpersonal communication (both written and verbal) skills; ability to gain business buy-in to global process harmonization and change.

Senior Analytics Manager, CRM Resume Examples & Samples

Build and maintain strong relationships with functional teams to facilitate partnership and co-development of a data-driven CRM program
Assess current CRM framework and BI infrastructure, identify system or team skill gaps and develop plans to address
Develop measurement and reporting strategies by aligning metrics to overall business objectives and performance
Identify and implement best practices in leveraging our CRM platform to improve data collection and integration. Define CRM KPIs and develop reports and dashboards to stakeholders with an understanding of campaign effectiveness. Effectively present and communicate findings to management
Utilize statistical methodologies to regularly provide business analytics and insights including customer segmentation, CLV (Customer Life-Time Value), Customer Engagement, and Loyalty
Inspire a passion for analytics and the team’s ability to turn data into meaningful and actionable insights to guide CRM strategy and execution

Manager, CRM Resume Examples & Samples

Partner with Director, CRM & Digital marketing and Analytics team to understand the Disney Store guest and identify high potential guest segments from across Brick & Mortar, Online, Mobile and app channels
Help build a robust strategy to offer new and existing guests an individualized experience that caters to their character/ brand affinity, past shopping history and category preferences
Partner with in-house research team to identify current pain points via focus groups. Draw learnings and develop action plans with a clear goal of converting more browsers to shoppers
Build business models to assess business opportunities in order to make data-driven decisions and recommendations
Create testing and channel optimization strategies to a segment driven and multichannel engagement program, influencing and partnering with internal and external teams to navigate strategy and execution
Evaluate potential CRM platforms available in the market place carefully weighing pros and cons of each and then driving selection + integration with the right vendor
Build and leverage relationships across TWDC in efforts to create holistic customer strategies and plans
Identify opportunities to acquire customer data around TWDC to build on a 360 degree view of currents and potential guests
Work with Analytics teams to develop LTV [LJ1] models to help segment our audience
Utilize marketing tactics and testing to further boost qualified traffic and increase marketing profitability for the online and mobile channels
Continuously measure (against key performance indicators) and improve the effectiveness of the marketing activity through analysis of campaign results, consumer insight and best practice benchmarks
Conduct quantitative & qualitative research to identify priority clusters that account for 60-70% of revenue
Thorough understanding of data-driven marketing technology architecture from the data warehouse to campaign management, cross-channel execution platforms, data reporting and analysis
Strong understanding of relational databases
Ability to work in a complex culture, serving disparate needs
Demonstrated project management skills with ability to develop and implement marketing strategies and assess marketing performance in a cross functional environment
Strong leadership & people management skills and ability to work cross-functionally Excellent client-management, communication (verbal and written) and analytical skills
6-8 years’ experience e-commerce, marketing or multi-channel retail roles
Top Tier Management Consulting Firm experience
Ability to write SQL
Equally effective in formal and informal settings with executives at conveying key information and supporting positions
Demonstrated problem solving and leadership ability
MBA from Top Business School preferred

IT Manager Crm Resume Examples & Samples

Manage the technical and functional configuration of the MS Dynamic CRM and Siebel applications
Understand business requirements and convert these to functional configuration or custom code technical specifications
Configure the application to meet requirements using the Microsoft Dynamics CRM Customization Tool, Workflow Tool, or SDK
Provide subject matter expertise on the functional capabilities and limitations for out of the box functionality as well as custom code
Design and integrate business processes and data flows between CRM and other applications, such as Pricing etc
Estimate work effort and develop project work plans
Microsoft Dynamics CRM or Siebel certifications preferred
Knowledge of business processes in Sales, Marketing and Customer Service
Experience in the following areas
CRM forms, screens, views, workflows and reports development
Entities, Attributes, Views, Ribbons & Sitemaps
Developing Windows-based and Web-based applications in C#, MVC, ASP.NET, ADO.NET, Visual Studio.NET using various Frameworks
Creating users, teams, customized security roles, rights to roles territories, teams, managed and unmanaged solutions, assigning and sharing of records
Developing plug-ins and interfaces with other systems
Front end development (HTML 5, CCS 3, JavaScript, JQuery)
Siebel VB language, eScript, Browser Script, Object Interfaces
Good knowledge of SQL Server
Strong Knowledge of CRM development or integration best practices
Experience in writing technical specifications documentation and estimating work effort

Program Manager, CRM Solution Enablement Resume Examples & Samples

Develop an understanding of CRM business priorities by working with CRM Business Enablement as well as with key leaders in Humana lines of business including Retail, Clinical, Employer Group, Pharmacy, Provider, Innovation and other functional areas as needed
Collaborate with core CRM Solution leaders from the business and IT areas to fully understand their existing plans, priorities, and roadmaps; establish credibility and shared understanding of the importance of enterprise-wide coordination of CRM planning and execution
Identify opportunities to better align and/or focus CRM plans, programs, and investments against the top enterprise goals and critical actions, and business segment priorities
Document, maintain and communicate a prioritized list of CRM capabilities that represent a shared understanding across Humana business and CRM solution teams
Create an inclusive roadmap of CRM activities covering a 3-5 year timeframe, including work required from Marketing CRM, Sales CRM, Service CRM, Clinical CRM, Consumer 360 and other solutions as needed
Prepare and communicate investment requirements based on the above CRM priorities and roadmaps, and represent the enterprise viewpoint across the ~$100M annual investment in core CRM through discussions in IT prioritization, annual planning, and other key decision forums
Gain enterprise-wide alignment against a clearly documented set of CRM priorities
Define and oversee an integrated planning and budgeting processes across CRM solutions that aligns investments to strategic CRM priorities
Document an integrated roadmap of CRM covering a 3-5 year timeframe, including work required from Marketing CRM, Sales CRM, Service CRM, Clinical CRM, Consumer 360 and adjacent solutions or capabilities
Prepare and communicate investment requirements based on the above CRM priorities and roadmaps, and represent the enterprise viewpoint in core CRM through discussions in IT prioritization, annual planning, and other key decision forums
Establish processes and cadence to effectively coordinate execution of an integrated roadmap and enable greater agility to adapt to change
Coordinate the communication of solution plans, progress and challenges across the enterprise
Identify opportunities for better alignment and/or focus across core CRM solutions
Manage new project intake and oversee resolution of critical issues/changes
Liaison with IT regarding projection budgeting, prioritization, impacts and coordination
Bachelor’s degree in business management, information systems or relevant field
10+ years of program management experience collaborating across multiple functional areas
Experience implementing large-scale technologies (e.g., CRM, ERP, etc.) and managing the organizational adoption effort
Excellent facilitation and communication skills; both written and verbal
Experience developing business strategies, creating roadmaps, and execution plans
Complex and innovative problem-solving, analytical, critical and strategic thinking skills
Demonstrates initiative with a results orientation, and is highly resourceful
Highly disciplined; has the ability to multi-task and pays close attention-to-detail
Exceptional cross-functional collaboration, relationship management, influencing, and interpersonal skills
Familiarity with major CRM technology platforms and methodologies
Health insurance experience
Understanding of Humana’s systems and processes

Marketing Manager, CRM Resume Examples & Samples

Define and Execute Acquisition Strategy
CRM Campaign Strategy and Execution
Marketing Automation
Digital Health & Mobile Applications
Modeling & Analytics
Defining Loyalty Driving Programs and Services
Managing the Operations, Execution, and Measurement
Identifying Vendors and External Partners
Coaching and Developing
Minimum of 8 years of experience in direct/digital CRM campaign management and database operations marketing with positions of increasing responsibilities
Minimum of 5 years of experience in a management or leadership role with retail, database marketing, technology or a marketing consulting role
Excellent written and verbal communication skills and comfortable in Powerpoint culture. Able to easily create presentations with clear storylines and presents well
Ability to formulate vision, develop clear goals and metrics, and focus team on delivering results
Self-motivated and Pro-active with a strong work ethic and an appreciation for a team-oriented, highly collaborative culture
Assertive and Emotionally Intelligent
Proficiency with MS Office suite, Web Analytics & CRM Tools. Marketo experience highly preferred

Manager, CRM Resume Examples & Samples

4-6 years CRM experience
Direct Marketing experience preferred
Retail experience – preferably with apparel/specialty retail brand
Must know word, excel, SQL and have computer and database experience
Strong documentation and reporting skills

Manager, CRM Resume Examples & Samples

Identify “best guests” across The Walt Disney Company (TWDC) and develop strategies to acquire and retain guests through various TWDC properties
Maximize all possible marketing levers across TWDC to drive traffic to DisneyStore.com and Disney Store – e.g., various CRM subscription lists, homepages, emails, cart retargeting, social, search etc
Identify priority gaming apps for The Disney Store and get in front of that audience [LJ1]
Partner with Theme Park Marketing team to support Disney Park’s initiatives along with developing a marketing strategy to drive revenue of Parks merchandise through the online channels
Continuously measure (against key performance indicators) and improve the effectiveness of the acquisition & retention activity through analysis and consumer insight
Identify strategic partners that would be a good fit to share and deliver access to new audiences
Partner with Maker Studio to promote our product/support new launches via native content to get in front of new audiences
Management consulting experience preferred
6-8 years experience within e-commerce, marketing, or multi-channel retail roles
Strong leadership & people management skills and ability to work cross-functionally
Excellent client-management, communication (verbal and written) and analytical skills
Bachelor’s degree required with a focus in Business or Marketing preferred

Marketing Manager, CRM / Lifecycle Programs Resume Examples & Samples

Work with the senior manager, lifecycle programs and across the team to support the implementation, optimization, and execution of existing and new marketing programs focused on acquiring, converting and re-engaging customers throughout their lifecycle with Ancestry
Work with Creative team to develop content and creative assets
Collaborate with international leads where necessary to ensure programs are executed globally
Identify and apply best practices to measure, analyze, test and suggest improvements to lifecycle marketing program performance. Partner with marketing analytics to deliver program results and further analysis
Share results and recommendations from programs with team and senior leadership
Champion best practices with key stakeholders ensuring vested interest in the success of lifecycle programs
Track competitive and trends and surface insights that will help us continue to grow and innovate as a marketing team
At least 3-5 years of relevant marketing experience, with a track record of managing B2C email marketing campaigns and various types of customer lifecycle campaigns (new customer acquisition, loyalty/retention programs, lapsed users, etc.)
Analytical mindset with experience delving into reporting and data to identify trends and manage to data. Experience translating those numbers into business insights and hypotheses
Effective at planning and prioritizing
Creative problem solver with a history of performance excellence with a balance of big-picture thinking and detailed execution
Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to lead cross-functional initiatives
Excellent written and verbal communication skills to communicate marketing messages and concepts through various mediums
Ability to work with well under pressure while maintaining good attitude
Internally motivated and enjoy working independently, as well as collaboratively, in a team environment

Manager CRM Business Systems Resume Examples & Samples

An adventure in the cutting-edge SaaS solutions and IT, connected car and B2B marketing
The chance to work in a fast moving, innovative and international team, dealing with all kind of different countries and cultures
Flexible benefits, 25 annual leave days, flexible holiday plan, collective health insurance, pension scheme, up to 50% discount on products, bonus scheme

Group Marketing Manager, CRM Europe Resume Examples & Samples

Set strategic direction for franchise responsibility and ensure alignment of tactical planning, execution and control through the help of direct reports
Conduct quarterly plan and Strategic Map reviews with European Countries
Develop annual and long-term objectives for direct reports. Measure performance of direct reports against success criteria and provides feedback. Attract/hire and develop top marketing talent
Define and manage activities to assess new and core market opportunities
Influence local Country management teams on growth and resource allocation
Coordinate with Marketing Science resources as necessary to complete market research, market assessments, analysis and decision making as required
Coordinate and partner with all necessary internal functions to complete projects: sales, clinical, regulatory, legal, health economics, human resources, product marketing, etc
Identify and develop strong relationships with Key Opinion Leaders in each key market opportunity
Coordinate with Int’l Marketing and division to contribute to PDP/PIB process as required
Manage allocated budgets
Completed BA/BS undergraduate degree, with a marketing degree as a preference
MBA diploma will be valued
Experience in CRM and/or Electrophysiology with sound technical/clinical understanding is requierd
Experience of managing and leading a team (performance management, training, coaching)
Demonstrates high level professional presentation and facilitation skills
Demonstrates ability to work with and manage cross-cultural and virtual teams
Prior sales experience will be valued
Fluent in English. Other languages skills advantageous

Manager, CRM Resume Examples & Samples

Manage all aspects of CRM including loyalty program, email, list mailing recommendations, execution and budget management
Align with key stakeholders on all strategies, tactics, and performance results and manage campaigns end-to-end
Track, analyze, and inform teams of all key customer KPIs and qualitative feedback and present weekly action-driven plan to impact those drivers
Responsible for all aspects of email marketing
Drives data-driven, dynamic email campaigns, and tests that deliver against ROI targets based on customer segmentation
Develops strategic email initiatives to drive customer lifecycle conversion from transactional to subscription based
Develop updated customer contact strategies
Own relationship with ESP
Responsible for all aspect of multichannel loyalty program
Lead continued growth of loyalty program initiatives in coordination with Marketing, Creative and Digital teams
Oversee the development, execution and performance analysis of loyalty campaigns, including offer management and communication across multi-channel environments (e.g. website, email, call center)
Manage annual member acquisition campaigns including campaign design, communication of goals, prizes, training materials, managing external vendors and billing
Develops and refines customer loyalty strategies and tactics on an ongoing basis to consistently increase FAB program participation and engagement and maximize customer lifetime value
Partners with media, content, social and e-commerce teams to develop effective integrated cross-channel campaigns
Collaborate with IT on defining the capabilities and driving the implementation of the required CRM and Customer Analytics infrastructure
Aggregates and mines customer profiles, preferences, and purchases across all available database Bare Escentuals to improve targeting and segmentation of our customer base and drive desired customer behavior with our marketing campaigns
Implement test and control groups to refine and scale campaigns in order to create strategic initiatives
Uses ROI analytics to understand CRM economics and optimize campaign performance
Maintains budget responsibility for all CRM and FAB marketing, partner with key internal departments for financial planning and analysis
Advises on program-related investments
Bachelor’s degree in Marketing/Business, MBA strongly preferred
Minimum of 5 years of retention marketing experience including at least 3 years of managing email marketing
A familiarity with the technical platforms on which campaigns are built and executed
Thorough knowledge of database analytic tools and CRM technology
Advanced knowledge and proficiency with Microsoft Excel
Knowledge of email best practices including targeted lists, deliverability and CAN-SPAM/anti-spam legislation
Experience working with enterprise level Email Service Provider (ESP)
Substantial analytic skills with the ability to compile and analyze large quantities of diverse data
Demonstrated success in managing loyalty programs for consumer audiences
Ability to provide quick, logical, and decisive direction
Strong attention to detail and the ability to effectively multi-task
Marketing experience in fashion /retail with proven track record of developing and managing retention programs
Strong strategic, analytical thinker with outstanding verbal and written communication skills
Ability to work successfully with multiple business functions and successfully influence stakeholders at all levels of an organization
Strong organizational skills, attention to detail and ability to handle multiple tasks and meet deadlines
Ability to work in a fast-paced environment with changing priorities
A self-starter who can take the ball and run with it with a positive attitude

Program Manager, CRM Resume Examples & Samples

Responsible for protecting, securing, and proper handling of all confidential data held by Ascensus to ensure against unauthorized access, improper transmission, and/or unapproved disclosure of information that could result in harm to Ascensus or our clients
Our I-Client service philosophy and our Core Values of People Matter, Quality First and Integrity Always® should be visible in your actions on a day to day basis showing your support of our organizational culture
Drive the creation and evolution of our CRM vision and roadmap in support of our business strategy and objectives by working closely with key stakeholders
Manages the program that has enterprise impact, involving multiple business organizations
Identify and guide CRM product enhancements to deliver seamless customer experiences
Work closely with our business teams to understand their unique needs and build solutions that enable delivery of “best in class” service to our end customers
Prioritizes multiple high-level priorities with a keen understanding of business needs and organizational objectives. Manager must balance competing objectives to achieve overall goals by selecting initiatives with the highest benefit and overall value
Has proven experience using Microsoft’s CRM’s capabilities to drive customer satisfaction and improve efficiencies. Case management strongly preferred
Experience integrating Microsoft’s CRM with existing technologies (call routing software, email, WFM)
Experience leveraging Microsoft’s CRM for various Marketing and external campaign needs
Provide expertise and act as a consultant on Microsoft’s CRM capabilities and functionality to our organizations leaders to optimize usage and results
Create and maintain product backlogs including the identification of customer and organizational needs, systems and operations requirements, customer rollout requirements, and usability
Identify opportunities for business or process improvement, make appropriate recommendations, and help implement solutions
Represent Ascensus externally as required on projects requiring customer or business partner engagement
Work closely with our technology teams to ensure that requirements are understood, properly implemented and validated
Assist with other tasks and projects as assigned
Highly organized, excellent communications and collaboration skills across all levels of the organization
Ability to adapt to dynamic and shifting priorities
Natural leader. You build relationships quickly. People look to you for direction and feel supported by you
Self-driven. You have superior organizational skills, integrity, and great follow through on tasks. You don't get overwhelmed easily
Naturally curious. You're innovative, extremely creative, and constantly looking for ways to tweak and optimize process
Analytically oriented. You have excellent judgment and decision-making skills
5+ years of successfully leading Microsoft CRM strategy and initiatives
Knowledge of the financial services industry, retirement plans is extremely helpful
Experience working with agile teams to execute; experience working with remote teams is a plus
Ability to influence and collaborate across the organization and at all levels to drive results
Proven ability to take initiative, use consultative skills and build strong, productive relationships
Ability to think strategically, while being able to implement tactical plans
Vendor Management. Engage and oversee vendors and contract resources that may be required

Senior Change Introduction Manager CRM & BPM Resume Examples & Samples

Extensive project and programme delivery experience including delivery methodologies (Agile and MS Surestep)
Excellent relationship, communication and influencing skills and experience of managing multiple and diverse stakeholder groups
In depth appreciation of the value which a CRM operating model can bring to the bank
Experienced ITO Partner with product supplier management skills
Experience of partnering business areas internally to influence decision making

Email & Mobile Campaign Manager, Crm-apacx Resume Examples & Samples

3-5 years experience creating and launching email campaigns using a leading ESP such as ExactTarget, Responsys, CheetahMail, Campaign Monitor, or similar platform
Familiarity with CRM or some other form or database management. Knowledge of SQL required
Ability to balance an intense attention to detail with swift execution

Marketing Manager, CRM / Lifecycle Programs Resume Examples & Samples

Work with the senior manager, CRM and across the team to support the implementation, optimization, and execution of existing and new marketing programs focused on acquiring, converting and re-engaging customers early in their lifecycle with Ancestry
Identify and apply best practices to measure, analyze, test and suggest improvements to lifecycle marketing program performance. Partner with marketing analytics to deliver program and campaign results and further analysis
Share results and recommendations from programs and promotions with team and senior leadership
Champion best practices with key stakeholders ensuring vested interest in the success of lifecycle programs (and marketing promotions, where applicable)
Potential to own less visible (but still critical) promotion strategy. Partner with customer facing marketing teams (digital, offline, social, PR, product) to ensure promotions are multi-channel, integrated and reflect product roadmaps and audience insights

Senior Operations Manager, CRM Resume Examples & Samples

Ensures operations delivery of client requirements as per contractual agreement
Directs and monitors adequate staffing levels to meet quality and budget standards
Assists in defining and establishing ongoing performance measures for centre personnel
Meets shrinkage and budgetary requirements for staffing and expenditures
Assists Director to establish centre budgets
Liaise with client regarding day-to-day center activities
Promotes positive employee relations
Monitors client expectations and insures effective communications to centre employees
Identifies performance and expectation gaps and facilitates resolution
Assists Client Services support to identify possible new business opportunities
Identifies operating opportunities for continuous improvement and efficiencies
Insures maintenance of standards and objectives related to ISO/COPC compliance
Education / Knowledge: College course completion or equivalent experience; thorough understanding of Call Centre operations, principles and metrics
Experience / Skill: Minimum 5 years of Call Centre experience, including 3 to 4 years in management capacity; demonstrated experience analyzing and resolving customer service and client issues; in an inbound/outbound requirement

Manager, CRM & Marketing Operations Resume Examples & Samples

Manage day-to-day operational support for Zoetis US Commercial Salesforce platform
Manage system enhancements and upgrades; responsible for requirements gathering, gaining approval of business requirements, testing, and successful implementation of modifications in Salesforce
Understand business processes and procedures supported by the CRM system, end-to-end system functionality, and integrations between other systems
Build effective partnerships with multiple business stakeholders and act as liaison between them and the CRM Technology Team
Troubleshoot and manage resolution of reported issues
Identify areas for improvement in operating procedures, including the process for importing files
Develop creative, data-driven solutions for helping sales teams track and run their business
Manage integrity of customer database; analyze the quality and recency of the CRM data working with third parties to manage data flow and optimize data capture opportunities
Review latest application releases from Salesforce.com and other vendors on regular basis to determine new features that are appropriate for end users; make recommendations to department leadership
Identify ways to improve Salesforce.com for end users on an ongoing basis to improve usability
Maintain collaborative relationships with technical teams and outside vendors to facilitate issue resolution
Develop and deliver targeted training sessions to current and new users; update existing documentation and training manuals, creating new documents as needed
3+ years of CRM experience in a B2B organization (Marketing Automation experience is a plus)
Experience working with a diverse set of stakeholders as well as strong customer service orientation
Knowledge of Lead Management and Opportunities preferred, but not required
Strong oral and written communication and organizational skills, especially in the context of documentation and training
Knowledge of Agile methodologies preferred, but not required
Salesforce.com Administrator Certification preferred, but not required
Market experience preferred, but not required

Principal Service Manager CRM & Complaint Handling Solutions Resume Examples & Samples

The Principal Service Manager role ensures the stability, integrity, and efficient operation of existing processes and procedures, as well as leading or assisting with the development of new ITIL-based processes and procedures
Enables and champions a customer focused and service oriented culture
Responsible for consulting and auditing of operational processes and staff actions to ensure desired standards and established practices and policies are being used
Defines, advises and measures key performance indicators (KPI) for process effectiveness and recommends and coordinates the implementation of changes to Service Management processes to improve metrics
Understand the business impact and provide leadership and experience in assessing service incidents, requests and changes
Works cross-functionally with all support teams to ensure day-to-day effectiveness of Service Management process
Co-ordinates inter-process changes with other process owners
Manage successful cooperation and communication with multiple stakeholders including internal customers, IT colleagues, vendors e.g. Salesforce and external offshore support teams

Senior Segment Marketing Manager CRM Resume Examples & Samples

Partner with Strategy and Customer Experience Managers to develop and implement retention and recognition marketing communication plans to effectively address the business objectives and opportunities based on a thorough understanding of the Bases’ Customers, markets, and business goals
Write clear and concise briefings for project teams. Manage the intake through feasibility processes to secure necessary resources and support from internal and external stakeholders to execute the campaign plan
Develop marketing strategies to engage and retain T-Mobile’s customer base
Lead campaign development and implementation supporting retention and loyalty programs
Work with cross-functional teams to create unique and compelling Customer experiences
Help to identify detailed executional requirements, and lead the end-to-end implementation of CRM marketing campaigns
Identify marketing communication strategy for predefined target audiences, write creative briefs, and manage partner relationships to deliver the best in class marketing communications
Develop creative/offer test plans
Identify the specific campaign KPIs and make sure necessary campaign reporting is in place to measure the effectiveness and ROI and optimize campaign results
Work with brand/creative teams/resources to deliver campaigns
7+ years Customer focused marketing communications experience
Strong direct/data base marketing skills required
5+ years marketing strategy and implementation experience including partnering with brand, third party partners, advertising agency and business owners
Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
Ability to develop go-to-market plans and business cases and communicate succinctly
Excellent written and verbal communications skills; effectively communicates with all employee levels and levels of management
Attention to details and strong project management skills
Experience with developing and engaging agency relationships to execute marketing campaigns
Solid business knowledge as it relates to wireless and consumer electronics
Team player with strong relationship acumen
May lead/mentor less experience peers

Consulting Manager, CRM Resume Examples & Samples

Lead teams in performing configuration and customization of the Salesforce platform, including templates and best practices specific to Private Equity/Alternative Investment, Asset Management, and Banking/Credit Unions
Experienced candidates must have 3 + years of hands-on experience working on the Salesforce platform or will be considered for depth on other CRM software packages (Microsoft CRM, SAP CRM, I SalesLogix, Oracle On-Demand, or similar)
Candidate should have direct experience working on CRM projects for middle market companies

Marketing Manager, CRM & Analytics Resume Examples & Samples

7+ years of analytical experience / preferred 10+ years of analytical experience 4-6 years of CRM experience for a reputable consumer brand or a reputable agency. Leadership of a CRM and/or analytics team Strong digital marketing experience and knowledge of digital marketing technologies Experience with marketing, paid media, CRM, digital, and/or social media data Experience with paid and organic search analytics Experience with syndicated measurement tools Experience with big data environments Experience with Data Management Platforms (e.g., BlueKai, Krux), Demand Side Platforms (e.g, DBM, AOL, Turn), campaign management systems (e.g., Doubleclick DART), and marketing/media technologies Experience with Hive, SQL, MySQL, and/or R programming languages Strong influencing, partnering, and negotiating skills Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility Preferred Education - MBA or Advanced degree in an analytics Post-graduate degree in or tertiary qualifications for Marketing Management, Quantitative Methods, Econometrics, Economics or Decision Sciences from a reputable university Or, significant CRM and analytics experience with tertiary qualifications. Proficient in Microsoft Office suite, business intelligence tools such as Tableau, and analytic software applications such as SAS Familiar with use of online digital data (e.g., Omniture, DFA, etc) Demonstrated project management skills to champion a project from inception to implementation and handle multiple tasks simultaneously AGILE training with SCRUM/Kanban exposure is highly desirable
Gained from a reputable consumer or a B2B brand, or
Reputable CRM or integrated agency
CRM planning and tactical execution
Customer Lifecycle Management and cohort segmentation
Data strategy experience across 1st, 2nd and 3rd party data
Digital media, social and on and offsite analytics
Data-driven marketing exposure including use or knowledge of marketing technologies
Knowledge of Salesforce.com, Synthesio (analytics), MS Dynamix and the Adobe suite is advantageous

Business Manager, CRM Resume Examples & Samples

5 years of Operations Management experience in Contact Center Operations
Advanced English Skills (90% or above)
Bachelor’s degree in Management or related
Technical knowledge in both MacOS and Windows platforms
Experience in multichannel Contact Center operation
Excellent communication skills (oral and written)
Strong leadership and people management skills including team-building and conflict resolution and management
Ability to delegate effectively, select, train and motivate others
Excellent organizational skills and an aptitude for detail
Schedule Flexibility is a must (day/night shift-week/weekends-etc)
Previous experience collaborating with global teams
COPC knowledge
Six Sigma Certification (at least Green Belt) and DMAIC methodology knowledge

Operations Manager, CRM Resume Examples & Samples

Plans, develops, and implements strategy for operational management and development to meet agreed organizational performance plans within agreed budgets and timescales
Strong client relationship management
Conducts analysis for maintaining service levels and team performance, volume forecasting, and takes care of staff calculations and costs
Implement plans and policy as determined, and changes as necessary
Schedules and leads call monitoring sessions
Understands the factors related to gaps in operational processes and implement improvements and/or action plans as needed
With atleast 5 years BPO experience in SOM role
Preferably with Retention, Billing, Sales and Collections Background

Marketing Manager CRM Resume Examples & Samples

Bachelor's degree or four years related work experience post high school
One year GUI Interface and Lead List tools (Siebel, Rapidus) experience
One year project management

Manager CRM & Loyalty Campaign Resume Examples & Samples

Define and lead customer retention campaigns to deliver direct marketing communications
Be accountable for the creation and delivery of a customer led contact strategy to drive retention and brand loyalty
Deliver best-in-class retention, loyalty, cross sell and in-life campaigns which build the brand and increase customer lifetime value
Enable the delivery of revenue targets (order frequency, average order value, cross sell penetration) via effective retention and in-life campaign management
Ensure campaigns are aligned with acquisition, online, contact centres, implementation & customer insight teams to ensure activity is integrated and optimised
Monitor and report on competitor and market activity to understand best practice and innovation
Ensure all customer communication and documentation is clear, fair and not misleading; is compliant with data protection law and any other relevant legislation

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