Shopper Resume Samples

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Guide the recruiter to the conclusion that you are the best candidate for the shopper job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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M Kilback

Myriam

Kilback

8839 Walton Vista

New York

+1 (555) 686 6504

8839 Walton Vista

New York

Phone

p +1 (555) 686 6504

Experience Experience

Phoenix, AZ

Shopper Insights Manager

Phoenix, AZ

Murray LLC

Phoenix, AZ

Shopper Insights Manager

Partnering with Sales, KA and eCommerce team for customer workshops/ joint planning
Develop collaborative partnerships with other B-F insights teams in DBI and global
Ensure analytic methodologies are developed in a consistent manner to optimize department’s efficiency and effectiveness
Develop customer presentations, recommendations for new item introductions and plan-o-gram reviews
Provides analytical support and guidance for the Whole Foods sales team
Provide Extreme customer service to Whole Foods & HAIN internal sales teams
Work with media and digital teams inform how to build more targeted marketing programs, helping to drive stronger effectiveness of programs

Los Angeles, CA

Head of Shopper Marketing

Los Angeles, CA

Lynch, Welch and Hilll

Los Angeles, CA

Head of Shopper Marketing

Oversee the management of road shows and showcases with input into agenda planning, document writing, presenting and creative treatments
National Account Management Teams
Group Brand Managers
Monitor and evaluate performance of key initiatives
Opportunity for career development
Global Shopper Marketing Network
Build and maintain relationships with Shopper marketing network within TCCC globally as well as various relevant industry associations

present

Philadelphia, PA

Shopper Marketing Director

Philadelphia, PA

Stroman, Kautzer and Rosenbaum

present

Philadelphia, PA

Shopper Marketing Director

present

Manage a team of two associates currently based in Chicago, IL
Budget Management
Team development
Coach and support shopper marketing team to deliver the execution excellence for related brand in-store activities
Lead portfolio in-store activation planning for key seasons and occasions (example: Chinese New Year)
Identify key shopping/consumption occasions based on category vision and Retail Value Propostion to build brand in-store activation activity plan and develop consumer selling story for key portfolio in-store activation
Dig out key insights and business drivers to lead team develop the proper promotion machanism for related consumer activation activities to drive promotion effectiveness

Education Education

Bachelor’s Degree in Marketing

North Carolina State University

Bachelor’s Degree in Marketing

Skills Skills

Ability to lead shopper insights workstreams, via understanding of primary and secondary research methodologies and practices
Creative thinking and problem solving skills
Adept at working with data and translating data into impactful insight
Excellent project management skills
Ability to effectively collaborate, communicate and influence in a matrix environment
Proficiency in Excel and PowerPoint
Expert on the customer and shopper to both solve business issues and identify business opportunities
Fully understands shopper insights, understands the motivations of shoppers in different shopping situations and recommends appropriate actions to be taken by the customer and 3M CBG Divisions
Possesses advanced understanding of retail analytics/ measurement data
Participates in identifying and/or defining customer shopper segmentation

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11 Shopper resume templates

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Global Director Shopper Marketing Resume Examples & Samples

Deploy The Coca-Cola Way of Shopper Marketing, and all its components
Lead key occasion program development and deployment
Working directly with developing and emerging BUs to improve their overall shopper efforts by inspiring and coaching on actual programs
Relentlessly communicate both within the developed world, but also globally to inspire improved shopper marketing
Commercial understanding
Shopper marketing expertise, with detailed knowledge of the components of The Coca-Cola Way of Shopper Marketing
Proven expertise and proven results in project management
Analytic skills to understand what’s working, what’s not and benchmarking analytics
Significant verbal and stage presentation communication skills with senior leaders
Ability to think up new ways to solve problems
Demonstrated performance in galvanizing change
Flexibility to change with changing business requirements and needs

Modern Trade Shopper Marketing Analyst Resume Examples & Samples

Contribute to the channel strategies evolution for all the Modern Trade Channels. Support the definition of
Analytics skills
Use and knowledge of Syndicated Sources
Consumer/Shopper Knowledge
Channel/Customer Knowledge
Point of Sales activation tools knowledge
Team working

Account Director, Shopper Marketing Resume Examples & Samples

Convert consumer packaged goods and retail companies into active clients from an existing Gannett pipeline, based on strategic shopper program development
Approach meetings and proposals with a consultative selling style
Work with Account Management, Product, and Creative Service teams to build strong customer relationships and create satisfied customers
Evangelize Gannett’s Shopper Marketing value proposition to C-level executives and other senior management to generate sales opportunities
Develop and implement short-term and long-term sales strategies that maximize revenue growth and meet revenue targets
Maintain a solid knowledge of the company’s varied media platforms, underlying technology, and creative services
Represent the company at trade shows, conferences, industry meetings, and other avenues to initiate sales of the company’s products

Shopper Strategist Resume Examples & Samples

Lead the strategic development of shopper marketing programs
Deliver high quality, objective, and actionable research and insights to guide shopper marketing initiatives
Develop a hypothesis driven approach to solving issues in collaboration with key team members
Thought leadership on areas to enrich shopper knowledge
Partner with clients to identify shopper marketing business opportunities and challenges
Develop annual shopper marketing plans
Optimize the impact of shopper insights in the development of effective promotional activities
Lead and direct qualitative & quantitative initiatives across the Shopper Marketing Team
Generate a minimum of one white paper each year to publish and distribute through relevant media

Senior Manager, Shopper Insights Resume Examples & Samples

Inform Brand Retail Decisions: Help VF’s Retail teams make better choices by deeply understanding shopper behavior in response to design, merchandising, marketing and engagement experiences in ~20 global VF Retail Labs. Coordinate shopper behavior measurement systems with retail changes (e.g., merchandise, design, windows) to generate insights that drive scaled impact
Elevate VF Retail KPIs: Build meta-insights on the drivers of traffic, conversion, sales per shopper and overall satisfaction (loyalty, repeat traffic, brand equity) in VF Retail by translating the “science of shopping” into store recommendations and the develop of a Retail Playbook and new store guidelines. Inform VF’s knowledge of how shopping habits differ across gender, generation, geography, etc. and how VF can use that knowledge to increase retail KPIs (revenue, profitability, etc)
Quantify Retail and Shopper Innovation: Work with VF Corporate Strategy & Innovation, VF brands and outside thought leaders and vendors to test and quantify the latest brand engagement, retail designs and shopper engagement techniques (digital, physical senses, channel integration, geo-based shopper identification, virtual reality, etc). Inform VF Retail and brand leaders in the application, use and impact of new techniques and technologies
Optimize Vendors & Partners – Identify ‘best-in-class’ global strategic vendors, methodologies and frameworks to drive measurement and consistency of metrics within VF Global Retail Labs. Connect Retail Lab data with other information sources (qualitative shop-alongs, store financials and benchmarks, omni-channel satisfaction trackers, marketing return on investment models (MROI), etc to provide a comprehensive understanding and measurement of the shopper
Elevate Shopper Insights at VF: Shape the Shopper Insights capability at VF by actively developing macro-insight generation to predict and ready VF for the Future of Shopping and informing VF’s choices regarding its retail business model and expectations, including store formats, omni-channel development, technology, city-level retail performance, etc. Additionally, help identify threats to VF’s retail model (e.g., Amazon.com, 3D-Printing) and present and future opportunities (e.g., store data interpretation and integration, etc.)
Retail (Brick & Mortar and eCom) – Shopper Research and Insights experience from a leading Retail company, ideally (but not required) within Apparel, Footwear and Accessories
Qualitative & Quantitative Blend – Expertise in a wide range of both qualitative and quantitative research methods. Specific experience required in custom Shopper Research and Insights (path-to-purchase and conversion analytics, qualitative and observational, shop-alongs and intercepts, etc)
Lifestyle Brands – Ideally, Research/Insights experience in categories whose brands have an emotional dimension critical to their equity. Accordingly, VF would like to see candidates with experience in Retail sectors including Apparel, Footwear and Accessories, Technology, Food & Beverage
Strategic consulting ability
Business/thought leadership
Insights innovator and evangelist
Analytic acumen
Negotiation/influencing ability
Passion to understand human motivations

Shopper Insights Manager Resume Examples & Samples

Provide inputs and recommendations for Shopper Brand Planning via K&I Subject Matter expertise across both ad hoc and all continuous data sources, connecting the dots. Contribute to Category Vision initiatives in partnership with Commercial/ Shopper marketing team and our system partner Coca-Cola Hellenic (CCH). Demonstrate thought leadership on development of actionable shopper insights and recommendation across System
Design and manage the ad-hoc researches that best answer to the business questions, regarding Shoppers Insights, Shopper Marketing strategy. Lead and champion use of shopper relevant data sources/ researches in order to unlock insights that help us win in the market (e.g. SONAR, MOTOR, …)
Provides the Shopping landscape tracking ensuring Household panel data availability and accessibility and supports the promotion of PITA model (Population, Incident, Transaction, Average Price) in the Organization to identify business opportunities. Support the improvement of System capabilities in the PITA area
Support and inform the Shopper Marketing Toolkit/ Charter development through insights connecting the dots across all sources, HHP, Nielsen, ad-hoc available researches. Provide support to Customer Selling story through insights and measuring opportunity size of prize
Identify and Import/ export best practices (within CSE, EUR, Global and outside Coca-Cola). Proactively identify new/ leading-edge solutions to drive strategies to help us win with our shoppers and customers
Closely partner with the rest of K&I Team and in connecting the dots and delivering fully-rounded business insights to Business Units and Franchise Operations. Build partner relationships with CSE shopper marketing/ commercial, franchise operations, and bottler teams in order to support the translation of insights into action
Leverages advanced analytics to drive business decisions
Leadership through K&I expertise
Facilitates transformation of insights into action
Builds Brand Value
Extensive Consumer / Shopper insights and analytics experience gained in a multidisciplinary research and insights function in the Industry, Trade, Agency (5-7 years, 7-10 desired)
Experience in Shopper Marketing Insights field is preferred
Highly Accurate, Analytical and Numerate with a Strong Bias for Action/ Results that lead to improvement
Strong communications capability and ability to persuade and provoke required changes and actions with compelling facts
Good understanding of business reporting needs and the planning process
Extensive Project Management
Demonstrated understanding of commercial realties of successful marketing activity and of bringing innovation to market
Extensive knowledge of Planning and Insights tools spanning Consumer, Shopper and Continuous datasets such as but not limited to Nielsen, Kantar, Dunnhumby, GfK, etc
Identifygame-changing consumer, shopper and category insights that unlock significant and sustainable growth through razor sharp qualitative and quantitative analytical abilities across all data sources, continuous and ad hoc
Create a compelling and fact-based Strategic Vision of our future portfolio, consumers, shoppers and categories that directs the System toward achieving its maximum potential overtime

Shopper Marketing TT Mgr Resume Examples & Samples

Develop the shopper strategy and execution for Traditional & MAFH, total portfolio
Develop the shopper strategy and execution for multichannel projects, total portfolio. BP/AAA initiatives
Develop the correct execution at the point of sale through shopper strategy in alignment with brand’s, & channel’s strategy and design standards, taking into consideration local needs/regions
Understanding and usage of shopper insights
Managing information: Motor, HMF, Conjoint studies, Storecheck, Nielsen etc. for the development of strategy and execution plans
Managing Agencies
Selection of agencies according to their expertise and the requirements of each Project
Assuring a correct development through briefing and guidance throughout the process
Assuring high quality deliverables
Build Capability within System
Being responsible for building shopper capability across the organization. (Shopper ambassador.)
Developing Shopper Insights
Conducting adhoc studies if necessary
Leading charters
Leading LAG Charters of key initiatives: Achieving alignment with key areas (IMC, Brands, Design, Channels) in order to develop shopper strategy and execution guidelines accordingly, based on common needs across BU’s
Supporting commercial strategy area: development and follow up of plans. Team up with regions to assure correct execution according to business priorities
Shopper budget exercise/administration
Development of picture of success together with commercial strategy

Senior Shopper Insights Manager Resume Examples & Samples

Analyze and report on business opportunities (e.g., Opportunity Gap analysis), available syndicated and proprietary data sources
Identify emerging shopper, consumer or marketplace trends that may impact Coca-Cola's or customer's business and identify strategic implications
Gather and organize information using industry sources (e.g., Nielsen, CREST, Scarborough, Kantar, industry publications, trade sites, etc.) and proprietary tracking studies (iSHOP, DINE, Consumer Beverage Landscape ) in order to understand the latest shopper trends and customer-specific strengths and weaknesses, and competitive environment
Shopper Insights or Category Management: Knowledge of basic shopper insights or category management practices (e.g. shopper targeting and segmentation, shopper-based analysis of secondary research)
Analytic Skills: Ability to analyze quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources. Knowledge of analytic techniques such as shopper segmentation techniques, basic statistics, indices and gap analysis. Knowledge of analytic techniques such as shopper segmentation techniques, basic statistics, indices and gap analysis
Customized Marketing Research Analysis and Application Capability: Ability to understand the results of custom research data and the ability to explain and interpret data to customers/bottlers in a way that is meaningful to their business needs
Business Consulting Skills: Ability to identify opportunities and gaps for both KO and customers via a holistic understanding of business fundamentals and application of quantitative and qualitative shopper insights
Advancing the Customer Relationship: Ability to facilitate and accelerate the business relationship based upon an understanding of the customer. Includes the ability to actively listen and engage in conversations with customers' senior leadership and marketing/insights teams to uncover relevant information, resources, and solutions
Communication Skills: Ability to communicate complex shopper information and implications both verbally, in interactions with senior customer leaders, and in written presentations, utilizing "storytelling techniques" to communicate a clear, compelling and cohesive shopper story
Annual Business Plan: Ability to identify key business objectives and strategies and contribute to customer-specific annual business plans
Computer Familiarity: Ability to use information/business tools and platforms (i.e., Coca-Cola Connection, CCV software platform, Excel, literature searches) to obtain and analyze relevant information

Senior Manager of Shopper Excellence Resume Examples & Samples

Take on the challenge as a pioneer for Shopper Centre of Excellence in China; support Development of the evolving Shopper Mandate
Building shopper capabilities and expertise; validate and share shopper best practice to inspire and drive a future focus
Influence Key Stakeholders; Ensure shopper agenda is included in all relevant business processes
Worked deeply with insights e.g. shopper segmentations, shopper profiles, shopper data etc; and brought insights to action e.g. implemented campaigns in retail based on shopper and category understanding

Account Director, Shopper Marketing Resume Examples & Samples

Partnership with SVP on management of the account as well as, as needed on client initiatives
Day to day management of the account (inclusive of the below)
Provide excellent people leadership to direct reports, including training and development as well as oversight of projects
Ensure that agency shopper work supports the brand and meets the business objectives and strategies
Use client knowledge and keen business sense to uncover opportunities for the agency and grow the business
Influence client to implement solutions through fact/insight based presentations that deliver results that are beneficial for both client and retailer
Supervise creative development for ongoing shopper strategies and initiatives
Core participation in/management of strategic discussions/thinking/creative briefings
Drive long-term project planning in conjunction with SVP
Demonstrate internal leadership and collaborate cross-functionally to deliver innovation to clients
Manage multiple team dynamics
All other traditional misc. account management responsibilities pertaining to administration of the account (i.e. budget oversight, timeline oversight, competitive reporting oversight, production management accountability relative to national shopper tactical elements…)
When called upon, serve as an internal shopper marketing resource (external of client) for brainstorms, trainings and summits
BA/BS or equivalent (MBA a plus)
10+ years shopper marketing experience desired, integrated experience (traditional, digital, activation) preferred
Experience deploying digital shopper programs / familiarity with digital and omni-channel initiatives
High comfort level with research, be able to interpret results and turn into customer/channel strategies and solutions
Ability to manage multiple priorities with strong organizational skills
The candidate should have previous supervisory experience
Must have excellent interpersonal skills
Strategic Thinker/Collaborator/Creative Champion
Possess a trail blazer mindset

Account Supervisor, Shopper Marketing Resume Examples & Samples

Oversee day-to-day operations of the business, ensuring infusion of shopper and retail thinking on a daily basis
Build and manage client business through recommending, creating and delivering effective Shopper Marketing
Act as key category expert about client business and brand performance
Champion shopper marketing creative work through client approval process
Facilitate client presentations and internal briefings
Keep agency team informed, focused and motivated about business
Source shopper marketing vendors and develop contractual agreement by coordinating efforts
Develop and distribute monthly aisle watch (retail audits) for entire team to infuse current market shopper activity
Attend appropriate shopper marketing industry events and stay abreast of industry trends
5+ years agency experience, including 3+ years shopper marketing program creation, production, and execution

Regional Global Shopper Executive Resume Examples & Samples

Carry out regional global shopper studies, gather all existing data and research; undertake in-depth analysis of the results to evaluate the demand for products and services
Establish diagnostics on the performance of L’Oréal brands and portfolio; propose and formalise the scope of the market research projects (objectives, timeframes, human and material resources, costs), guide research agencies on outsourced research projects and ensure the correct use and application of the Group's methodologies
Organise in-depth strategic watch of consumer, competition and new business models, identify consumer trends and market opportunities. Formalise recommendations to feed the growth strategy of the business
Generate consumer insights, share them with the marketing teams and work with them to make the projects (products, services, communication) engaging for consumers
Identify and monitor competitor activities, determine the conditions and evolution of the market that may affect sales, propose strategic recommendations based on these analyses
Construct and communicate concise and striking messages to senior management, ensuring their integration in key decisions
Work with the internal clients (marketing teams, category management, digital, etc.) to develop their expertise and knowledge of the consumer and the generation of insights and market research. Take the role of adviser

Head of Shopper Marketing Resume Examples & Samples

Lead the commercialisation of the franchise strategy and objectives at retail
Develop and agree marketing focus and rolling annual retail focused franchise activity calendars
Work with divisions of TWDC, our retail team, retail partners and licensees to develop best in class account plans to maximize opportunities for TWDC and the retailer, incorporating trade/campaign support plans, in store space allocations, staff programs, Disney Media+, and sales promotion initiatives etc
Agree objectives, timings, mechanics and costs with each centre of excellence for key initiatives
Ensure plans are consistent with overall Retail strategies as well as specific LOB strategies
Plans to include mix where relevant of consumer advertising, sales promotion, shopper marketing and promotion, PR and funding plans
Monitor and evaluate performance of key initiatives
Assign and manage external agencies to implement marketing initiatives
Oversee the management of road shows and showcases with input into agenda planning, document writing, presenting and creative treatments
Plan and manage shopper marketing resource and materials and facilitate effective communication within the Retail Organisation of support available
Digital, social and CRM marketing skills
Overseeing the implementation of channel strategy
Oversee development of in store creative and merchandising

Shopper Activation Manager Resume Examples & Samples

Translation of marketing strategy into in store activations for Face Care and Body Care categories based on shopper studies
Preparation, coordination and managing execution of national promotions and tailor made activities in all sales channels
Close cooperation with marketing and sales departments (internally) and with key customers (externally)
Managing of production and distribution of POS materials
Competition activities monitoring, market analyses
At least 2 years of experience in Trade Marketing or Shopper Marketing within FMCG sector
Self-sufficient and dynamic person with strong organizational skills
Very strong analytical and synthesis skills

Director, Shopper Marketing Resume Examples & Samples

Be key figure of authority (externally & internally) for the respective account
Penetrate the retailer marketing and digital teams
Develop best-in-class GTM initiatives that support retailer and brand DNA
Support top-to-top meetings
Actively participate in sessions with field sales to align product and display needs
Add/Delete Process
Special Ops, Value Pack, and Kit Budgets/Allocations
Oversee National Display Input
Proactively brainstorm and develop 360 degree, omnichannel retailer programs
Incorporate competitive learnings for effective account specific planning
Partner closely with cross-functional teams on initiatives
Lead relationship development with outside vendors
Be viewed by retailer as key collaborator
Launch meetings
Account Status meetings
Creative Kick Off Meetings
Display Alignment Meeting -CPR
Account Specific Marketing, Digital, and Store Ops Meetings
Quarterly Retailer In-Store Meetings
Monthly Merchandising Meetings
Undergraduate degree in Marketing or related business field (MBA a plus)
7-10 years experience in development of brand business objectives and execution of marketing strategies
Sales, Marketing, and/or Customer Marketing experience required
Omnichannel toolkit required
Deep understanding of consumer packaged goods industry, retail channels and account specific marketing (Beauty experience a plus; mass channel retail experience a plus)
Strong understanding of promotional tactics and various marketing vehicles such ranging from digital, coupons, print, sponsorships, media and more
Track record of driving insights and strategically sound marketing programs
Strong ability to build trusting relationships with client and innovate in a collaborative manner
Skilled in initiating change, strategic thinking, persuasion, and response to negativity
Highly organized, able to multi-task & communicate with numerous touch points
Strong ability for talent development and coaching of direct reports

Senior Manager Shopper Insights Resume Examples & Samples

7+ years Sales / Category management / Shopper Insight experience preferred
In-depth knowledge of Retail and Beauty industry
Advanced to expert in design and analysis against complex business problems and can adapt according to business issue/ need
Experience across a broad range of qualitative and quantitative research techniques
Ability to interpret and apply IRI/ Nielson Scanner and Panel data
Builds clear and concise shopper stories utilizing multiple sources and business objectives
Effective communication (written, verbal, presentation)

Manager / Senior Manager Shopper Insights Resume Examples & Samples

Lead the Target Coty team’s progress towards achievement of stated goals/target, specifically
Develop the strategies and anticipated results / benefits derived from category management and shopper insights activities
Develop the strategic execution plan for shopper insights leveraging a variety of sources including retailer specific market research
Support and customize the national shopper learning plan based on Target business/ opportunities. Understand the business problem / opportunity; convert it into a framework for research / understanding
Leverage data-driven tools and expertise to develop/ supplement primary research findings and implications
Analyze and interpret data in an objective, accurate, and high quality manner. Leverage results for greatest possible outcome / benefit
Maintain up-to-date insights knowledge base (key insights/ findings, practices and lessons learned)
5-7 years Sales / Catman / Shopper Insight experience preferred
In-depth knowledge of Retail and/or Cosmetics, beauty industry
Experience translating macro market trends into retail solutions
Experience applying all elements of marketing mix (360° Marketing)
Understanding cost structures and P&L implications of building programs
Demonstrated Marketing aptitude
Establishing collaborative working relationships

Account Supervisor, Shopper Resume Examples & Samples

Work with planning to ensure entire path to purchase is considered
Forge strong relationships with Creative, Production, Planning, other agency departments, and partner companies
Evaluate the input and ideas of Shopper Marketing Creative, Planning and Media relative to strategy and client preference
Act as contact for client shopper research plans and implementation
Compile billing and income forecasts and reports
Proactively enroll clients in new business-building ideas and sell ideas through to execution upon approval
Management and growth of junior staff
May work with multiple client teams across product lines
Identify relevant branded partnership opportunities
Define specific retail objectives and create internal stakeholder alignment
5+ years agency experience, including 3+ years shopper marketing program creation, production, and execution—experience with managing retailer-specific projects a huge plus
Strong shopper analytical and strategic ability
BA degree or equivalent required

Head of Shopper Marketing Resume Examples & Samples

Drive engagement & collaboration with CCA & customers on key programmes and platforms – both existing within customer calendars and new to world currently un-exploited opportunities
Drive the Shopper insights & research agenda ruthlessly prioritising budget and creating business cases for more where appropriate, in order to unlock highly actionable insghts
Determining key Shopper Occasions & missions and scoping the opportunity for system and customers within the annual planning process
Lead and aligning the Shopper Marketing agenda through the system and with customers throughout the annual business process and ongoing business cycle
Galvanising efforts across the system to deliver best practice Shopper Marketing programs in outlets and ensure full measurement of their impact
Lead capability build across the system to equip stakeholders with the appropriate level knowledge and expertise
Optimise shopper marketing ROI and implementation of programmes
Reduce reliance upon trade spend and discounting a sole driver
Deliver the Vision of the Coca-cola way of Shopper marketing & embed the change agenda across the system
Build credibility and capability of Shopper Marketing with customer teams / customers & build deep collaborative relationships
Determine key strategic initiatives and drive the delivery of these into market
Lead annual planning process from Shopper pov to align customer plans with business objectives and work collaboratively on bringing key strategic initiatives to market
Determine & prioritise opportunities through insights and customer inputs & build business cases to support initiatives, research and processes within those opportunities
Manage a Shopper Marketing agency effectively to deliver vs all KPI’s and programmes
Liaise closely with the Channel, Category, Insights and CCA Customer Teams to represent Shopper Marketing principles in customer/channel executions and ensure the delivery of excellent Occasion based Shopper Solutions and programs into market
Share and Re-apply – Build and leverage global network to ensuring best practice is captured and reapplied or shared as appropriate
Identify the need for bespoke marketing research (e.g., shopper, customer or channel) by working with Business Unit Marketing and K & I and using relevant information (e.g., results of Situation Assessment, ongoing business analyses) in order to address business opportunity /problem or issue. Create business case for funding as required
Build and maintain relationships with Shopper marketing network within TCCC globally as well as various relevant industry associations

Cross Channel Strategist, Shopper Resume Examples & Samples

90% of automotive shoppers research online. If you’re intellectually curious about who, what, why and how of the 90% in addition to the other 10%, then you’ve piqued our interest
Our agency name has the word “Team”, and that’s emphatically intentional. You will collaborate with a shopper marketing integration team that represents various internal disciplines (Media, Creative, Account, Analytics, Operations). Publishers and clients are also part of the team. You will earn their respect and trust to further your strategic efforts
Call it whatever you want: consumer journey, path to purchase, purchase funnel. You will leverage websites, apps, media and content to champion an optimal and coherent shopper experience, and use analytics to refine or re-define the experience. You represent the voice of the shopper: consumers with a behavioral intent to purchase an automobile
You will triangulate seemingly disparate sources of research, case studies and best practices to identify opportunities or solve problems. Those deliverables can range from incremental A/B test recommendations to seismic strategic shifts
You will do all of the above within the tight timelines and resources afforded to you
Solid understanding of shopper marketing in various digital facets: e.g. search, site, social, display, mobile, video
Ability to lead discussions with senior-level clients and executives and relate strategic ideas to business objectives
Excellent verbal and written communication skills, especially around developing and delivering persuasive presentations
Proficient analytical skills, with demonstrable experience in qualitative and quantitative research and online conversion optimization
Thrives in fast-paced, multi-tasking, collaborative environments
7-10 years of digital marketing experience, preferably in advertising/marketing agencies
Physical and mental requirements to meet the above listed job responsibilities
Ability to travel occasionally (air and car)

Consumer & Shopper Insights Manager Resume Examples & Samples

Consumer & Shopper Insights Project Management
BS/BA required. Advanced degree highly desirable
In lieu of degree 8-10 years equivalent work experience in market research required
8-10 years corporate-side marketing research experience preferred, ideally within a consumer packaged goods or retail company
Quantitative & Qualitative Analytic Expertise required
Experience with market research software, statistics and programming preferred
Demonstrated written/verbal communications skills in order to work with people at all levels in various functional areas and, provide written summaries of key learnings
Strong organizational skills with proven ability to coordinate projects, prioritize competing needs, and adjust work schedule to meet deadlines and commitments
Facilitation skills to lead a team through data analysis to achieve a solution
Works independently (minimal supervision) and takes responsibility for meeting department goals and objectives

Group Director / AVP Shopper Marketing Resume Examples & Samples

Develops short and long term shopper marketing plans to support portfolio and brand growth targets
3 Year Customer SM Strategies
Works with Category Advisory Team in building insights and stories to sell-in SM strategies and plans
Leads development of annual SM plans
Stewards development and implementation of shopper marketing programs
Create and leverage a senior marketing level dialogue with Customer’s Marketing or Strategy Lead to drive plans and strategies that create mutual brand value and positive business results
Seek out and engage with Senior Marketing Leaders at Customer
Build and leverage relationship with Marketing lead to drive agenda
Builds, develops and manages SM team to drive development and commercialization of Shopper Marketing Plans and Programs
Recruits, Hires, Trains and Development members of SM Team
Leads annual Peak Performance, Career and Development Planning for SM Team
Networks with other Shopper Marketing Leads to identify and pool high-performing SM talent
Build and leverage a network of non-competing Shopper Marketers from other CPG’s working on same customer
Seek out and build relationships with non-competing Shopper Marketing Leads
Discuss and opportunistically develop joint Shopper Marketing Plans
Discuss and best-practice share with Shopper Marketers of non-competing CPG’s
EXPERIENCE
10-12 years’ experience in consumer goods/beverage industry required; 13-18 preferred
People leadership/management
Leadership across large or multiple customers
Experience in Developing Shopper Marketing Strategies and Plans
Strategic Marketing Experience (e.g. Brand Management)
Proven track record for delivering sustainable results
Shopper insights, category management and shopper marketing experience
Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders, particularly in situations where Commercial leadership may have accountability for doing the work but may not have control over all decisions impacting the work
Strong People Management Skills
Propensity for creative problem-solving and opportunity identification (to improve service to rest of business/customer engagement)
PREFERRED: Experience building and monitoring annual business plans
PREFERRED: Demonstrated reputation for customer engagement with ability to drive mutual business results

Mgr, On-premise Shopper Marketing Resume Examples & Samples

Channel/Commercial/Shopper Insight Development
Develop Annual Business Plans and Execution Programs to achieve targeted Sales/NSR/Profit Growth
Work closely with FO and Bottler Companies to build winning Plans leveraging shopper insights to retain current customer contracts and acquire non KO customers
Track/Monitor Key Customer & Channel performance and develop short/mid term plans to address gaps
Assist in Development of Strategic Business Plans
Assist in Equipment/Product Innovation Programs
Manage Commercial Budget
Experience in Channel Marketing & the Creation of Commercial Plans both in the short term (ABP) as well as the long term (SBP). Experience in Equipment/Product Innovation, CIF Process, Alpha to Beta Prototyping, Market Test, Tracking and Execution
3-5 years required work experience
Minimum educational level required: University/Bachelors Degree
Native Japanes/Business Level English

Shopper Marketing Director Resume Examples & Samples

This role requires an intimate knowledge of the Coca-Cola system, in-depth know-how of our system’s global best commercial practices and how to build effective partnerships for action. Experience across a number of the following areas would be useful: General Management, Entrepreneurial Ventures, Bottler Operations, Shopper Marketing/Category Planning, Customer Management, Business Development, Finance, Sales and Commercial Leadership
Required work experience: 15 years +
Required education level: University/Advance Degree - MBA

Shopper Manager Resume Examples & Samples

Defining a liquid idea
Strategic development of shopper marketing plans
Shopper concepts and strategy
Understanding consumer trends
Understanding of digital marketing

Category Management Shopper Insights Resume Examples & Samples

Support client’s Shopper Insights Managers, who lead custom market research projects, work to synthesize insights, and establish compelling means of disseminating findings to relevant teams throughout the Client’s organization
Ad-hoc data pulls and queries from Client’s proprietary syndicated data tracking tool to inform and support category strategies for customers, monitor shopper responses to customer tactics, answer customer specific questions, track the success of innovation launches, and fill Nielsen data gaps to broaden understanding of the retail landscape
Development of “Basic Training” reports as directed by each Client Manager (e.g. succinct decks to inform the organization on relevant topics of broad interest such as shopper groups, retailer activity, etc.)
Work with other relevant databases, as appropriate; shopper loyalty card data, syndicated data, specialized databases (e.g. Amazon database for online position)
3-5 years of experience in increasing market research and/or shopper insights experience with a proficiency in project management
Demonstrated success at project management and ability to work independently
Technical experience with consumer panels and/or shopper loyalty card database is beneficial
Prior experience with “retailer” orientation and/or field sales team a strong plus
Knowledge of common statistical methods used in market research
Ability to analyze and interpret data
Strong written communication and verbal communication skills
Flexible and adaptable, able to change and alter according to changes in projects or business environment
Familiarity with syndicated services and tools (IRI, Nielsen, etc.)

Customer & Shopper Intelligence Temp Resume Examples & Samples

Acquire deep shopper knowledge to ensure we develop the best strategies and plans for the Spanish shopper and trade
Understanding of local and international shopper tools as Kantar, Nielsen, Mirrow, and specific shopper study
Develop specific channel and customer action plans based on these insights
Analysis of internal and external information to build up recommendations to develop short and long term strategy
Big Picture Orientation with Attention to Detail
Intellectual Curiosity. Innovative on new ways of looking at the business
Collaboration and Teaming
Sense of Urgency
Results and Performance Driven

Shopper Activation Executive Resume Examples & Samples

Responsible to develop point-of-sales (POS) materials in line with the in-store vision of success for the category/sub category
Ensure all in-the-store materials are tested before implementation and continuously seek to improve in-store visibility for Nestle categories and brands
Conduct post evaluation of the shelf management activities and Point of sales materials/ solutions
Monitor activities and trends of display solutions and communicate impact or opportunities to the team
Ensure alignment with brand strategy when designing POS material or display solutions and consistently execute across all trade channels
Optimize POS material or display solutions budget for the category and ensure adherence to all company principles, policies, trade terms, safety and local regulations

Senior Manager Shopper Insights Resume Examples & Samples

7+ years research experience within CPG, Retailing, or Consulting
A proven track record of demonstrating consumer/shopper research competencies through strong leadership and strategic thinking skills
Willingness to "roll up sleeves" and complete a wide variety of tasks from the mundane to senior level consulting
A strong record of influencing others in an organization, laterally, and below, internally and externally
Strong strategic thinking skills and experience in guiding/influencing senior management
Significant travel (70+%) or relocation to customer location required

Shopper Marketing Specialist Resume Examples & Samples

Leading development and execution of shopper centric marketing plans with customers, suppliers, and agencies
Developing and executing shopper activation plans across assigned retail partners that contribute to growth and align with brand and category objectives
Championing the in store experience and providing leadership on best conversions for path to purchase
Managing communication and alignment across key stakeholders including brand marketing, sales, category management, consumer promotion, shopper insights and agency partners
Leveraging shopper insights in order to provide relevant, compelling, and actionable support platforms and program recommendations
Developing external partnership opportunities with adjacent category manufacturers
Developing external relationships with key customer marketing teams
Managing sampling and shelf media execution for marketing teams
Managing creative development of in-store elements and in-flyer creative
Managing and executing national marketing coupon budgets
Developing creative for in-store environment
Monitoring and controlling assigned budgets
Tracking and reporting success metrics for shopper marketing programs and initiatives
University degree in Business Administration or Marketing
Related experience in marketing or sales
Project management skills with strong attention to detail and sense of urgency
Strong analytical skills and high proficiency in excel, word, and powerpoint
Understanding of customer strategy and tactics

Senior Account Executive, Shopper Marketing Resume Examples & Samples

A seller responsible for significant revenue growth by using general business acumen to uncover business needs and identify how Conversant solutions can help clients achieve their business goals
Present customized sales opportunities that address the client’s compelling events and help them meet their sales goals
Drive understanding of shopper marketing and support business development efforts
Build relationships with key internal stakeholders
Negotiate and close contracts with client’s key decision makers

Shopper Insights Associate Analyst Resume Examples & Samples

Work with shopper marketing and category leadership teams to understand retail customer opportunities, using data to identify shopper problems to solve and linking them to PepsiCo portfolio solutions
Become a thought leader in shopper insight tools that help us understand shopper retailer choice and shopping motivations
Manage internal data sources, working on new tools and approaches to continuously improve our insight capabilities and our insight sharing within the organization
Influence and impact business results by analyzing and sharing insights with key partners across the Demand Xcelerator, sales and marketing teams
Willingness to Travel: <10%
A minimum of 1 year prior work experience
Preferred: Relevant marketing research experience
Preferred: Insights experience in Consumer Package Goods
Preferred: Prior experience utilizing IRI/Nielsen scanner and panel data
Ability to lead shopper insights workstreams, via understanding of primary and secondary research methodologies and practices
Adept at working with data and translating data into impactful insight
Thrives in a fast paced, dynamic environment with evolving priorities and need for working with ambiguity
Proficiency in Excel and PowerPoint (Proficiency in Tableau a plus)

Senior Software Engineer, Shopper Advertising Resume Examples & Samples

Familiarity with email service providers a plus
Experience with Amazon Web Services a strong plus
Good knowledge of scripting languages such as Javascript, PHP, Python, etc
Experience with version control systems (Subversion, Git)
Experience using modern build tools such as Maven, Jenkins, Github, etc. a plus
Experience with distributed technologies such as Cassandra, Elastic Search and SOLR a strong plus

Senior Manager, Shopper Insights Resume Examples & Samples

Collaborating and working as a committed business partner with functional team leaders
Interpreting research findings and summarizing data analyses into actionable insights that address stakeholder objectives
Mining existing research and consumer data on a regular basis to communicate insights synthesized from multiple sources and different data sets, with the ability to diagnose issues and challenges from the data
Partnering closely with other team members within Consumer Insights to ensure appropriate synergies, efficiencies, and best practices are consistent
Ability to tell a story using Syndicated Data and analytics (dunnhumby, Nielsen, etc.) in addition to other research tools

Shopper Insights Junior Manager Resume Examples & Samples

Determine appropriate marketing research methodologies and techniques by leveraging input from research suppliers and internal experts in order to raise likelihood of utilizing optimal research protocols
Identify the need for customized research by working with different areas and using relevant information in order to address business problem or issue
Implement and utilize customer & commercial insights, market trends and internal available data for ensuring to help to the optimization of strategies & plans performance in the marketplace
Conduct specialized seminars and workshops on select topics to acquaint Business Teams with research findings (ie. SONAR Learnings, Customer ad hoc analysis, HHPanel information, Audit relevant data, ICE tracking) and raise awareness and application of relevant subject matter
Develop an annual plan to address customer, commercial and marketplace information needs to Business team and innovation using information gathered during briefing meetings with team managers in order to have research initiatives aligned with the needs of the business
Manage research budget effectiveness and efficiencies generating productivity goals

Trainee Customer & Shopper Marketing Resume Examples & Samples

Knowledge of the market Retail / FMCG and / or Pharma
Commercial insights
Insights into new marketing techniques eg e -commerce
Financial Insights: P&L/ROI analysis
Knowledge of Excel & Powerpoint
Knowledge of Dutch and French + English

Shopper Insights Analyst Central Europe Resume Examples & Samples

Works with European and Global Shopper Insights communities to keep updated to best practices
Secures the distribution of better practices and case stories in respective countries
Ensures that guidelines for methodologies and tools are applied correctly and consistently
Supports development 5S capabilities internally by leading the preparation and execution from methodological point of view of 5S workshops and quantitative 5S surveys
Research planning skills plus min. 2 years of experience in market research (FMCG manufacturer or major retailer)
Strong knowledge of research tools & techniques
Good at distinguishing insights that can be leveraged against the business challenge
Understanding of the 4 C’s: strong knowledge of retail environment
Extensive experience in utilizing market research data
Internal customer-oriented attitude
Willing to work independently in a remote team
Consumer / shopper research experience would be an asset
Working experience from a market research institute would be an asset

Associate Director, Shopper Marketing Resume Examples & Samples

Leads development of marketing plans, Scale Events, creative and POS for the activation of all Kraft Heinz Brands against Walmart team programs. This includes setting the strategy, tracking implementation of programs and results, and ensuring they meet financial requirements to drive required Return on Investment
Accountable for managing total Walmart team SMG (shopper marketing) funding to deliver programs within budget against highest payout tools and programs
Continually improves programs and tactics through use of post event analytics tools
Responsible for managing agency relationships and resources to ensure development of actionable, insight based creative, POS, Marketing Plans, New Item Launches and Scale Events
Develops brand shopper objectives/strategies/measures that incorporate the Walmart shopper’s path to purchase
Collaborates with BUs in developing WM team marketing strategy to deliver the annual operating plan Collaborates with our Insights, Analytics and Category Leadership teams to gain understanding of brand shopper insights in order to identify opportunities
At least 7-10+ years of Brand, Agency, Shopper and/or Integrated Marketing experience
Prior experience planning and executing marketing programs which leverage multiple media vehicles. Shopper Marketing experience preferred
Strong collaboration skills: Ability to work collaboratively with multiple groups and functions
Ownership mentality in all aspects of work, being personally accountable for results
Education: Bachelor’s degree, MBA preferred

Shopper Marketing Lead Resume Examples & Samples

Identify strategic marketing opportunities and lead program design
Partner with external customers to develop shopper programs that align with both customer objectives as well as internal sales and brand team goals
Develop strong, trusted relationships with external agencies, vendors, and other CPG customers to create best in class marketing programs
Manage business processes and internal systems, reconcile and plan shopper marketing funding. Responsible for managing the overall budget
Facilitate all payments and ensure compliance
Prepare and report roll ups for funding requests, coupon redemptions and other internal reporting/tracking
Develop and communicate incremental shopper marketing program proposals, executions and tracking
Facilitate Customer reviews, approvals and materials release for shopper marketing programs
Coupon Development – coding, systems input, monitoring
BU/Legal/Third Party Reviews and Approvals of shopper marketing programs
Linkage to legal and support teams for Trademark/Resources expertise
Securing Access to Creative Assets
Bachelor’s and/or Master’s Degree with a concentration in Marketing/Business
Marketing passion – very interested in consumer/shopper behavior and a basic knowledge of marketing frameworks. Passion to understand consumer culture, interests, attitudes and trends
Strong Leadership Skills – self-starter, great motivation, open to change and out of the box/creative thinking
Superior Execution – willingness to roll up sleeves and execute key initiatives in a timely manner
Great Relationship Skills – Strong at forging internal/external relationships and commanding trust/respect of others
Process Management – Accurate and timely reporting with drive to improve and streamline processes. Technology savvy, especially in excel and power point
Advanced Communication Skills – ability to tell and sell the story. The role requires presentations and direct meetings with external customers and agencies
Strong Analytical/Problem Solving Skills – perform situation analyses/financial returns/identify growth strategies

Senior Manager, Shopper Insights Resume Examples & Samples

Leads team in development of an annual Customer Situation Assessment and learning agenda that articulates key business issues and opportunities, and the role of shopper, category and customer insights in addressing these opportunities
Customizes and localizes industry and Kraft insights to create Customer-relevant solutions and sell-in stories, and to inform Kraft and highlight opportunities for Customer activation
Provides complete Customer and shopper research project support through identification of appropriate research objectives, design and execution of planned projects
Directs the proper focus and prioritization of research and helps ensure that the right Customer Business team resources are included in the research projects
Ensures that conclusions and recommendations for all research conducted are clearly communicated, bringing conclusions of research studies directly to bear on the Customer business issues and opportunities
Guides the interpretation, use, and implications of consumer, marketplace, and environmental information to improve business decisions and customer knowledge base for future strategic planning
Responsible for the objectivity and integrity (quantity, quality, timeliness) of insight information
Provide leadership into the development of new, improved and/or more cost effective research tools, method, and process while bringing this new knowledge to bear on the company's business and decision making
Minimum 5 years consumer research /understanding of primary research expertise
Bachelor's degree in Marketing or Business Administration; MBA or MA in Social Science preferred with a concentration in research, marketing, or quantitative analysis
Ability to apply business conclusions and insights to drive business planning and decisions
Skilled in the application of advanced research design, appropriate methodologies, and statistical applications
Skilled in identifying relevant information sources to explore shopper, customer and category business opportunities, and in drawing upon these various information sources to develop compelling communications that enable Kraft and Customers to capitalize on business opportunities
Proven analytical, communication, and influence management skills
Personal computer expertise especially with Microsoft Office Excel and PowerPoint
Strong problem solving and analysis skills
Ability to understand category and space management concepts and to integrate these concepts into learning opportunities
Ability to work with category management teams to integrate shopper, category and customer insights into category management initiatives and communications
Direct account selling experience, category and shelf management experience a plus, but not required
Ability to work effectively with customer teams and external customers
Ability to develop and deliver effective presentations based upon actionable insights

Category Development Analyst Shopper Insight Resume Examples & Samples

Identify and implement best practices for discovering and commercializing shopper understanding and insight
Provide and promote shopper, channel and category understanding and make these visible and accessible as decision-making basis to the marketing and sales community and the management team
Create awareness in marketing and sales teams to include shopper focus and understanding in their work
Push ‘turning shopper insights into actionable in-store solutions’, within and across categories
Act as the shopper expert internally (e.g. give input to assortment, promotions, layouting, placement, product development, in-store communication, POP materials) and externally (e.g. as neutral partner for category growth plans with customers)
Master or Bachelor Degree
A first experience idealy gained in Research (Desk and Shopper) would be an asset
Excellent command of Excel
Good knowledge of German is required

Shopper Marketing Director Resume Examples & Samples

Lead portfolio in-store strategy development and implementation for all Mars brands in China
Work closely with Marketing VP to make portfolio in-store strategic decision, including in-store support model, key growth drivers, annual clendar development and resources allocation
Work closely with brand team to lead shopper marketing team to translate brand strategy, key consumer, shopper insights into brand in-store strategy in annual OP process including brand in-store activity calendars and plan based on the aligned brand in-store strategy
Coach and support shopper marketing team to deliver the execution excellence for related brand in-store activities
Lead portfolio in-store activation planning for key seasons and occasions (example: Chinese New Year)
Identify key shopping/consumption occasions based on category vision and Retail Value Propostion to build brand in-store activation activity plan and develop consumer selling story for key portfolio in-store activation
Dig out key insights and business drivers to lead team develop the proper promotion machanism for related consumer activation activities to drive promotion effectiveness
Lead collaboration with Brand teams, S&OP, Finance, Sales and all related functions
Drive in-store execution excellence
Work with Merchandising and Brand teams to drive high standard visibility solution
Supervise team to deliver related POSM, promotion pack and premium design
Collaborate with sales strategy and operation team to ensure the plan timely delivery with expected quality
Managing & Measuring Works
Track & monitor activity performance & competitors’ performance in field
Review the efficiency and effectiveness of all activities
Budget Management
Be responsible for the shopper marketing budget, planning and tracking
Ensure continuous value optimization on our activities
Team development
Develop a highly engaged shopper marketing team
Provide the proper coach and training to the team
Develop the capability of team around the key value drivers, planning, develop a powerful selling story, design and promotion
Collaboration and Marketing Leadership Team responsibilities
Champion customer centricity and category vision in the marketing function
On behalf of marketing to attend PMR and DMR
Responsible for speficic functional portfolio responsibilities
10+ years in Marketing / Sales / Shopper Marketing
Successful team leadership and people development experience
Ability to leverage category, shopper and brand knowledge to drive growth
Ability to translate insights into break-through in-store innovation
Strong communications & collaboration
Excellent Oral and Writing English
Ability to work under pressure and ambiguity

Customer & Shopper Marketing Assistant Resume Examples & Samples

Support execution of excellent roll out of defined promotion strategies and plans and conduct post-analyses
Development of Sales & POS materials, print ads, displays, promotions and instore events
Support team in local adaption and execution of global/regional strategies, best practices, materials and promotions
Preparation of customer meetings/sales meeting with corresponding analysis and materials
Budget management and conducting market data analysis as well as analysis of POS activities
Very close contact & collaboration with sales (key account & sales Reps) for continuous improvement and optimization of all activities
Close collaboration with cross-functional teams in DASHB/CEE cluster in order to secure optimal synergies in execution of marketing initiatives and product launches
Higher vocational training
1-3 years job experience as assistant for Key Account, Category Management, Trade Marketing, Marketing in FMCG, pharmaceutical industry or wholesaler
Fluent in German and English, good knowledge in French
Advanced knowledge of MS Office
Well organized and strong coordination skills and ability to handle deadlines on time
Team player and hands-on mentality
Ability to reflect, learn and grow
Ability to take initiative and be able to own a project
Ability to cope with a fast moving, complex environment as well as ambiguity and change
Understanding / interest in pharma / FMCG business

Shopper Marketer Resume Examples & Samples

Develops and executes shopper marketing strategy that is aligned to the category, brand, product and customer strategy
Develops customer specific marketing programs that are aligned to the marketing and customers’ strategy
Defines programs, tactics and coordinates the execution across cross-functional teams for displays, promotions, and pricing within established corridors and brand requirements
Partners with Category Development and Sales teams to develop optimal planogram product mix and shelf layouts based on consumer and shopper insights, category performance and marketing strategy for large accounts
Suggests strategic and tactical shifts based on marketing metrics and comprehensive understanding of customers, competitors, channels and accounts
In conjunction with the CBG Consumer/Shopper Insights Center of Excellence, generates and leverages shopper and consumer insights to act as a “voice of the customer” and “voice of the consumer” on all relevant cross-functional teams
Builds long-term relationships with customer’s marketing departments to influence program adoption. Collaborates with customers in developing and executing marketing programs. Ensures compliance of brand guidelines, pricing corridors, and in-store experience in executing shopper programs
Manages shopper marketing budget and prioritizes programs based on ROI. Leverages resources to achieve timely completion of project/program deliverables
Leads internal and external teams in the development and execution of integrated brand and/or product marketing programs, including promotional activities, digital marketing, pricing promotions, and sales/demo materials, in alignment with brand strategies defined by leadership team
Utilizes data to accurately analyze market performance. Recommends channel or account specific programs or promotions, and proposes adjustments to the mix, including eChannels, based on changes in metrics and channel trends (e.g., purchase behavior, channel/account prioritization, etc.)
KPI: Account Revenue ($), Account Growth (%), Account Profitability ($, %), Account POS Performance ($, %), Share of Wallet at the account ($, volume), Shopper Marketing ROI
High School Diploma/GED or higher from an accredited learning institution
Minimum of three (3) years of combined experience in sales, marketing, marketing communications, and/or category management
MBA Degree from an accredited learning institution with an emphasis in Marketing or Business Administration is preferred
Six Sigma process improvement experience is preferred
Minimum of three (3) years of experience in a shopper or consumer marketing role
Advanced analytical experience, including work in market trends, gap analysis, opportunity benchmarking, planogram development, space-to-performance projects and P/L analysis
Demonstrated knowledge and experience with one or more related disciplines, such as customer/consumer/shopper insights, channel/product marketing, shopper marketing, business/market development, branding, business analysis, etc
Strong interpersonal and persuasion skills with demonstrated experiences in leading cross-functional teams, managing differing interests and perspectives

Shopper Project Consultant Resume Examples & Samples

Participate on proposal design together with Shopper Practice Leader and Client Consultant team suggesting scope and defining calendar for the project
Support Client Consultant on specification form fulfillment
Provide technical support to the Shopper Practice Leader, Client Consultant team and Integration leader during the entire project
Be the liaison between Client Consulting and TCS teams during the entire project
Coordinate, communicate and document the study process (issues, deadlines, schedules, adjusts)
Review data in several parts of the project to avoid errors and inconsistencies
Validate model results together with Client Consulting
Responsible for charting and preliminary analysis of model results
Collaborates with the integration process during the project deployment
Attends kick-off meetings (internal and external)
Builds the Analytical Plan (integrated with the team) and support the Integration Leader across the process o Interacts and to be aligned with Product Specialists/ Strategy & Innovation team (AC, CPS, MS, NSO, etc) and CBPs during project implementation
Responsible for running initial simulations and training Client Consulting in Shopper Analytics
Guarantee quality of the project by following the process and providing feedback to TCS and to the Shopper Practice Leader / Client Consultant team
Responsible for keeping internal sites updated (AC Repository, Playbook, etc…)
Prepare training decks of Shopper Analytics products and procedural themes
Facilitate trainings to the Shopper Practice associates of Shopper Analytics products and

Category & Shopper Insights Manager Resume Examples & Samples

Assist in developing new consumer and shopper insights through the robust analysis of internal and external data sources
Help interpret insights to support the commercialization of those insights into Shopper Marketing strategies, NPD development, Shopper Inspired Principles that culminate in the development of the Category Growth Platforms
Partner closely with Shopper Marketing, Category Management, Brand/TMM and Customer Marketing to support analyses that enable data based decisions in growing category sales and retailer relationships
Collaborate with field based sales teams to support their planning process by helping identify strategic opportunities
Craft compelling, fact-based presentations for audiences with different levels of experience and seniority
Contribute data based input into the key CPG customer initiatives (e.g. new item launches) and key presentations
Provide analytical insights that helps the customer teams to grow shipments and share
Demonstrate proficient knowledge of point of sale data, in particular household panel data, but also Nielsen Assortment work and POG building via .psa formatting
Possess an understanding of shopper research fundamentals including experimental design, statistics, primary research techniques
Manage direct relationship with shopper research vendors (ex. Nielsen, IPSOS)
Effectively negotiate mutually beneficial solutions with various stakeholders and influence key decision-makers to improve in-store presence & shopper conversion
Own the development, prioritizing and management of the annual Shopper Research Learning Plan through identifying critical knowledge gaps. This includes partnering with Customer Category Management teams in developing customer specific research and in-store solutions
Assist in the development of LSMs and 4Ps through an understanding of customers, categories, consumers and shoppers to maximize growth and profitability
Passion and desire to move forward with learning and improving the brands, categories, RB, her/himself
4-year college degree; MBA is preferred, although not mandatory
Shopper Insights direct experience for 5+ years or…
5+years of experience in successfully leading the development of shopper and in-store category growth platforms on a national, channel, and customer level or/and…
5+ years of experience and success in Category Management
Proven track record of influencing within cross-functional relationships with key decision makers
Proven ability to develop strong long term client/customer relationships, as well as vendor relationships
Proven analytical skills & ability to successfully integrate different streams of information into sound analysis (ex. Nielsen + Loyalty Data + Consumer or Shopper Research)
Strong working knowledge of Syndicated Data (Nielsen, Panel Data, etc)
Ability to understand and structure Shopper / Consumer Research and be familiar with creating research Screeners, Discussion Guides or Questionnaires
Strong oral, written communication, and presentation skills
Computer proficient (Microsoft Office, Nielsen/IRI)
Highly proactive with strong time management & organizational skills
Proven resilience and ability to operate on their own with demanding customers

Shopper Activation Manager Resume Examples & Samples

Responsible for the planning, execution and evaluation of multi-brand shopper activation events. These include setting of event objectives, writing agency briefs, development of customer presentations, agency guidance, product development and post-launch evaluation
Manage the overall shopper program calendar to ensure effective and efficient phasing and field execution
Develop and maintain strong working relationships with internal and external stakeholders such as agencies, brand & sales teams to create one commercial team focussed on seamless execution
Hold routine status meetings and disseminate progress reports to key personnel, including National Business Managers, Marketing Managers and the Sales Director
Maintain budget and timely flow of reports, project estimates, contracts and invoices
Set up future success of the portfolio and business with the creation of future shopper activation strategies and plans, leveraging global tools

Senior Analyst Category & Shopper Solutions Resume Examples & Samples

Populates, gathers, organizes and distributes reports in an accurate and timely manner
Understands data resources and know how to utilize respective resources to improve efficiency and performance
Provides timely and accurate data analysis for Category Excellence activities
Analyzes data and provide input and recommendations in the development and implementation of category excellence market place opportunities
Assists in development of Category Review business-planning sessions that analyze key market realities to develop category and brand recommendations across the four sales controllables
Owns and maintains standard category excellence reporting, POS library and presentation library
Uses software to build customer POG recommendations/alterations
Knowledge equivalent to BS and BA degree required. 3+ years of overall Consumer Packaged Goods (CPG) experience of which 2 to 4 years of experience must be in sales and marketing roles or equivalent combination of education and/or experience
Ability to manage a multi-project based workload while driving for results, and remaining customer focused
Demonstrated strong planning skills, with the ability to work effectively in a team environment
Provides analytical perspective based on analysis of syndicated data and/or customer specification data, current issues, and expertise within category that influences decisions and contributes to the attainment of sales objectives, strategies and tactics. Experience desired in the application of marketing research information (IRI, Nielsen, and Custom) as related to 4 sales controllables

Senior Analyst, Shopper Marketing Resume Examples & Samples

Bachelor's degree required; advanced degree preferred
Minimum 5 years of brand, shopper or customer marketing experience
Sound creative evaluation skills
Brand/Agency management experience preferred
Ability to lead through ambiguity and dynamic environments
Demonstrates strong leadership skills
Proven ability to turn insights into actionable solutions
Proven ability to work at all levels within a matrixed organization
Demonstrates a strong ability to handle competing priorities and objectives

Assoc Manager, Shopper Insights Resume Examples & Samples

Responsible for thinking strategically and driving for integration with retail, channel and category teams through partnership, planning and actionable Shopper Insights
Develop detailed research plans for each supported account, channel and category. Day to day job responsibilities will include; cross-functional partnership and project management, conducting custom and secondary research and conduct analysis of syndicated data as needed in support of strategic business objectives, communication of work and findings to relevant teams and partners, cross-category and cross channel engagement and education to the commercialization teams
Collaborate and lead projects with cross-functional partners in National Accounts, Shopper Marketing, Activation, Category Management, Marketing and others
Communicate (via writing and presenting) salient and concise implications and recommendations from detailed research reports
Effectively present findings and recommendations with the ability to influence executive leadership
4 years shopper/consumer marketing research,ideally on client/manufacturers side
1 year CPG/Beverage industry experience
Experience in commercialization process and/or go to market solutions
Experience in study, design, management and application of the following types of research: quantitative and qualitative research, concept tests, awareness and usage/usage and attitudes, positioning, segmentation, communication/merchandising, packaging, store scanner analysis, consumer tracking, loyalty card data and ethnic research
Syndicated marketing research databases (Nielsen, IRI, MRI, SIP, etc.)
Bachelors in a related field (MBA in marketing or marketing research could be an asset)

Shopper Insights Manager Resume Examples & Samples

A minimum of 5 years prior market research or related experience (if Undergrad degree) OR 2 years of prior market research or related experience (if Advanced degree)
Preferred: Consumer-packaged goods or retail experience preferred
Preferred: Prior experience utilizing IRI/Nielsen scanner and panel data
Ability to lead shopper insights workstreams, via understanding of primary and secondary research methodologies and practices
Adept at working with data and translating data into impactful insight
Ability to effectively collaborate, communicate and influence in a matrix environment
Thrives in a fast paced, dynamic environment with evolving priorities and need for working with ambiguity

Wal-mart Shopper & Digital Marketing Manger Resume Examples & Samples

Translate national brand programs into actionable & executable customer programs
Must ensure cohesive feeling across all shopper touch points (key visuals, copy, consumer offers, POS, digital communication, sampling, coupons, etc.)
Lead the development of comprehensive Shopper Marketing plans based on customer insights, with a strong emphasis on digital insights and activation components
Present compelling shopper and category stories and solutions to internal and external customers to build support and consensus
Establish & deliver program objectives, ROI, learning plans and conduct pre/post program analysis
Establish connections with other shopper marketers to share best practices
Successfully manage agency relationships (e.g. Shopper Marketing, Digital, Media buying) via creative briefing, execution of programs and score-carding against pre-established goals
Manage shopper marketing budgets with no overspend
Align sales team, brands, legal and regulatory as needed on creative/campaigns
Delivers consistent results
Strategic agility
Presentation skills (prep & delivery)
Strong digital & technical skills
Analytic capability
Four year college degree
5 years working experience
Shopper Marketing and/or Marketing experience, including Digital
CPG experience
Experience with Walmart and/or Kroger

Shopper Activation Manager Resume Examples & Samples

Leading, testing and deploying innovation for instore and digital presence for the coming years in the French market. You are a true trendsetter and passionate about consumer behaviour
Driving local Shopper researches and capitalise the results into the Global Insight team in order to leverage innovative, shopper-oriented materials (both digital and Instore)
Translating your top-class innovative ideas into concrete actions
Actively participating in the delivery of strong local shopper campaigns (Christmas, Easter, …) as well as in European Shopper Activation Campaigns with global teams
Leading and taking accountability for the Trade Marketing budget for France
Collaborating in a constructive and enthusiastic way with the Shopper Activation Coordinator and managing our trainee
Deploying our LEGO Corners in close collaboration with internal and external stakeholders
Have minimum 5+ years of successful experience in Marketing
Hold a Master-degree in Economics/Business Management/Marketing
Have proven experience as a strong innovation driver with a deep passion for shopper experience and shopper innovation (both online and instore)
Are a well-organised project driver and very result-oriented
Possess a strong collaborative mindset, a positive can-do attitude and the capacity to succeed in an international, dynamic organisation
Demonstrate natural leadership
Are bilingual in French/English

Asst Mgr-shopper Marketing Resume Examples & Samples

Key internally facing figure in supporting the account lead on displays and 360 initiatives
Key owner of display execution and DPM input
Support source for field sales team on display execution
Display Execution (DPM, ESKO, etc) and reconciliation
DPM Account Specific Entry
SharePoint/project management
Be the internal support role, freeing up SM Account Lead to focus externally
Account Planning
Necessary meeting participation
Display Alignment Meeting –CPR
Account Meeting Prep and Logistics
Potential rotation for internal marketer looking to transition into sales
Experience in developing and executing Shopper Marketing programming, including point of sale execution, store displays, coupons, etc
Demonstrated project management skills and track record of hitting deliverables

Shopper Insights Intern Resume Examples & Samples

Managing and leading projects (e.g. analysing the shopping behaviour of certain target groups through interviews & accompanied shopping trips)
Preparing and presenting analysis based on panel data (Consumer, Trade, Retail)
Cooperating with market research institutes (qualitative/quantitative in-store tests) and developing and presenting statistics (i.e. Neuro-marketing)
Providing and maintaining communication within Shopper Insights Team Site and designing Newsletters
Responsibility for organising and delivering workshops
BA or MA degreespecialising in Economics, Business Studies, Sociology/Psychology or similar field
Enrolled in university for the full duration of your internship
Fluent in English and German is a must
Excellent organizational and analytical skills
Proficient in MS Office (Excel / Power Point)

Senior Manager, Shopper Insights Resume Examples & Samples

Inform Brand Retail Decisions: Help VF’s Retail teams make better choices by deeply understanding shopper behavior in response to design, merchandising, marketing and retail experiences in ~10 global VF Retail Labs. Coordinate shopper behavior measurement systems with retail changes (e.g., merchandise, design, windows) to generate insights that drive scaled impact
Measure Shopper Experience: Partner with Brand DTC teams to capture, analyze, and improve shopper experience via the Customer Experience (CEX) Program. Identify opportunities to expand current CEX solution and link alternate data sources to CEX results to deepen our understanding of our shoppers’ experience across both in-store and ecom interactions
Elevate VF Retail KPIs: Evolve VF’s Retail Playbook (meta-insights based on the “science of shopping”) by translating behavioral-based insights and existing shopper research (e.g., CEX data, retail KPIs, test & learn experimentation, etc.) into in-store and ecom guidelines, imperatives, and recommendations to increase retail KPIs
Optimize Vendors & Partners – Identify ‘best-in-class’ global strategic vendors, methodologies and frameworks to drive measurement and consistency of metrics within VF Global Retail Labs. Connect Retail Lab data with other information sources (qualitative shop-alongs, store financials and benchmarks, omni-channel satisfaction trackers, marketing return on investment models (MROI), etc.) to provide a comprehensive understanding and measurement of the shopper
Customer Experience Project Management – Experience with managing a multi-brand, multi-channel customer experience program and leading brands with interpretation and application of survey results
Experienced communicator, both visual, written and verbally -Experience driving credible insights into the organization such that research inspires action with internal and brand teams
Global Market Research Experience a plus
Undergrad degree required.MBA preferred
6+ Years of experience in Consumer & Shopper Insights
Insights synthesis

Manager Category & Shopper Solutions Resume Examples & Samples

Develops category reviews, conducts planogram development, and actively participates in and supports, when appropriate, “test and learn” concepts with customers
Provides retailer's category management department with analytical support specific to category initiatives and POG development
Within the context of category management opportunities, actively participates in the business planning process. Plans, develops, customizes and presents platform presentations (Self Care, category and regimen) with retailers
Adapts, sells, and executes Self Care and regimen programs with customers
Drives ongoing identification of customer and/or channel shopper insight issues and opportunities with team; coordinates with Category and Solutions team
Identifies Bayer brand business opportunities based upon retailer and shopper insights
Mines customer POS data and loyalty card data and information for new opportunities and in support of existing initiatives/actions
Converts analytical facts into actionable insights and holistic, market-leading solutions
Conducts ongoing retail controllable scorecarding analysis and evaluation/recommendations versus best practices and current results
Conducts ongoing category reviews and analyses
Monitors and tracks competitive activity, new item performance, and overall category performance vs plan/budget
Utilizes customer data, information, and resources for ongoing analyses
Provides and conducts ongoing ad hoc analytical support to support category management
BS/BA degree or equivalent experience; MBA desirable with 8 years of progressive Category Management, Sales, Trade Marketing, Brand Marketing or Shopper Research experience in the consumer packaged goods industry, data-services industry or related experience, or equivalent combination of education and/or experience
Must have a Valid Driver’s license and clean driving record
Minimum of 2 years’ experience in managing/providing direction to external resources including syndicated data vendors, or consultants
Strong written and verbal communication skills with the ability to influence
Ability to communicate in a clear, concise manner to large groups
Strong analytical skills with hands-on use of syndicated data, customer specific sales information, and primary market research
Strong customer-focused orientation and problem solving skills. Ability to think and sell conceptually
Ability to provide guidance to analyst(s) with respect to analytic design, data integration and interpretation
Well-organized with the ability to manage multiple projects
Preferred 2-3 years of Field/HQ Category Management or Field/HQ Customer Marketing or Sales Strategy experience as well as exposure to all trade classes
Clear understanding of syndicated, panel and loyalty card data strongly preferred

Shopper Marketer Resume Examples & Samples

Bachelor's Degree or higher from an accredited university
Three (3) years of experience in sales, marketing and/or category management
MBA Degree from an accredited institution is preferred
Minimum three (3) years’ experience in a shopper or consumer marketing role

Shopper Activation Manager Resume Examples & Samples

Be able to talk passionately about our brands
Work to a budget, but be able negotiate the best rates
Strong stakeholder management both internally & externally
Become the key CBT contact within the marketing function
Bring activation and marketing into the commercial thinking of the team
Work closely with media agencies to form tailored retailer activity
Excellent Project Management skills
Great communication skills with an inquisitive mind-set
Possess good understanding of retailer in-store environments and how we can activate our brand plans within them

Shopper Insights Manager Resume Examples & Samples

Diagnose business challenges and issues in partnership with the Target team and translate them into specific business questions that can be answered through primary research and analytics
Develop, drive alignment around, and lead a primary research or learning plan to tackle the top Unilever/Target business issues or opportunities to help drive growth
Identify shopper knowledge gaps, both foundational and customer specific. Conduct foundational and Channel/ Category/ Customer-specific research and analyses to serve team priorities
Support Customer Development “CD” by teaching new insights to the organization and by sharing and “selling” guest insights to Target all management levels, from buyer to executive
Develop strong partnerships with key business stakeholders both internally (regional CD and customer marketing, Consumer Insights) and externally, effectively engaging and influencing multiple levels within the customer’s organization- merchants, marketing, managers and executives
Network and make shopper insights travel by embedding global shopper and US consumer insights in the Target team and by sharing insights generated for Target that are relevant in other channels

Associate Shopper Insights Manager Resume Examples & Samples

Expert on the Walmart Personal Care customer: Understand Walmart’s strategies and priorities, the customers’ shoppers, the retail environment, and Unilever category/brand strategies to a level which enables active contribution to Walmart Personal Care strategies for effective shopper and customer engagement
Voice of the shopper: Use customer, shopper, and market data sources to understand and communicate the voice of the shopper and his/her attitudes, behaviors, motivations, pleasures and pain points, ensuring that the authentic voice of the shopper is heard in all business initiatives
Diagnose business challenges and issues and translate them into specific business questions that can be answered through primary research and analytics
5+ years total experience; Minimum of 3+ years research experience

Shopper Insights Analyst Resume Examples & Samples

Transform primary research and secondary data into digestible, actionable insights
Responsible for thinking strategically and driving for integration with retail, channel and category teams through partnership, planning and actionable Shopper Insights
Develop detailed research plans for each supported account, channel and category. Day to day job responsibilities will include; cross-functional partnership and project management, conducting custom and secondary research and conduct analysis of syndicated data as needed in support of strategic business objectives, communication of work and findings to relevant teams and partners, cross-category and cross channel engagement and education to the commercialization teams
Collaborate and lead projects with cross-functional partners in National Accounts, Shopper Marketing, Activation, Category Management, Marketing and others
Communicate (via writing and presenting) salient and concise implications and recommendations from detailed research reports
Effectively present findings and recommendations with the ability to influence executive leadership
2 years shopper/consumer marketing research,ideally on client/manufacturers side
CPG/Beverage industry experience
Proficiency in data analytics software (Tableau, SAS, SPSS, etc)
Experience in study, design, management and application of the following types of research: quantitative and qualitative research, concept tests, awareness and usage/usage and attitudes, positioning, segmentation, communication/merchandising, packaging, store scanner analysis, consumer tracking, loyalty card data and ethnic research
Syndicated marketing research databases (Nielsen, IRI, MRI, SIP, etc.)
Bachelors in a related field (MBA in marketing or marketing research could be an asset)

Shopper Insights Manager Resume Examples & Samples

Represent the shopper POV across critical strategic decision-making
Deliver a POV and recommendations based on shopper data points across a multitude of resources
Leverage primary and secondary research to address shopper issues specific to retail customers, and to determine how these issues impact the sales for priority brands
Provide leadership in harnessing the most powerful shopper understanding tools in order to leverage true, untapped insights while balancing this with a fiscal accountability (budget management)
Manage all aspects of shopper research including both quantitative and qualitative research
Identify opportunities for standardization of analytic techniques to enable a consistent framework for evaluation of retail performance
Ensure analytic methodologies are developed in a consistent manner to optimize department’s efficiency and effectiveness
5 years shopper/consumer marketing research,ideally on client/manufacturers side

Shopper Insight Manager Resume Examples & Samples

Drive shopper insights and understanding with Marketing, Category and Sales
Challenge the business to ensure planning and initiatives are based on robust insights
Act as a strategic partner to our brand and category team to help resolve business problems through the use of shopper insight
Take part in the annual brand planning process and challenge plans to ensure underpinned by robust insights
Build, share, and embed category shopper understanding across the business
Manage the annual shopper research plan
Seek to help identify new ways to understand the shopper by implementations of innovative tools and techniques
Working closely with the rest of the confectionery insight team to create one joined up view of the consumer and shopper and to share learnings
Proactively contribute to the expertise and vision of Group Insight
Forge strong relationships with sales, category, marketing, insights and creative and research agencies

Shopper Marketing Leader Latam Resume Examples & Samples

Develop, together with the CD Associate Director, the Latam Shopper Strategy and action plans to meet objectives
Develop initiatives to influence the Shopper “mindset” within the CD and Mkt organization to drive business decisions and growth
Provide shopper expertise and develop tools and methodologies to expand shopper solutions and category management knowledge across the region
Empowering the leadership (CD Local Teams and RFOs) with “path to purchase” methodology´s knowledge and usage
Co-lead, with RFO and global shopper teams, the shopper toolkits development (Category sell in story, In-Store visual identity, Executional toolkits) and be responsible for the regional content customization and deployment to the local CD and Mkt teams
Work with RFO on key innovation projects to provide Shopper inputs through the processes (e.g: packaging, POS Claims, grafics, launching plan etc…)
Responsible for the leadership of the Latam Shopper Council, a monthly virtual meeting with the shopper heads from each hub
Work close to GSI team to develop and identify shopper insights and ways to maximize it in the region
Shopper Lab: coordinate upcoming LATAM SHOPPER LAB for the regional initiatives

Consumer & Shopper Insights Manager Resume Examples & Samples

3+ years of experience in research consumer research, advertising companies or CPG in Commercial, Marketing, Advertising, Strategy, Insights or Innovating with multi-country or multi channel experience
Strong analytical skills and critical thinking, results oriented, solid leadership and initiative, and great communication and persuasion skills
Advanced Excel Skills - building models, macros, and tools
Solid consumer research understanding quant/qual/segmentation/conjoint
Broad Commercial Understanding including: Shopper and/or Consumer Understanding, Business/Category Analytics, and drivers, category management, Key Account management, Brand strategy and execution
Entrepreneurial spirit and no barriers attitude to deliver results

Manager Category Management & Shopper Insights Resume Examples & Samples

Proactively develops collaborative relationships with our retail partners to be viewed as a trusted resource for category insights and objective growth opportunities
Proactively builds category growth stories and insights to help educate and influence sales strategy at an internal organizational level
Influence C&D consumer and shopper research in order to better understand issues and opportunities to help lead in the creation of more comprehensive sales strategies
Effectively communicate category management insights within internal C&D organization, and category management department, not in violation of confidentiality agreements with our customers
Actively leads and participates in preparation of line reviews and re-occurring Customer Category reviews, JBP plans, and Top to Top meetings
Leads comprehensive understanding of plan-o-gram insights and assortment to help identify and drive strategic sales opportunities and customer growth objectives
Advanced utilization of Tools and Insights to Enable Execution: Nielsen, Retail Link POS, Loyalty Card, Panel, Shopper insights, Assortment, and POG tools to deliver unique insights
5+ years of experience in the CPG industry required
2+ years in a Category Management role in the CPG industry required
2+ years experience managing at least 1 direct report
POG software (like JDA) understanding and proficiency is a plus

Senior Analyst, Shopper Insights Resume Examples & Samples

Strong Experience with analytical tools and their application(IRI, data analysis)
Commercial experience (marketing, sales, category management preferred)
Ability to collaborate with others for a better solution
Applies strategic & transformative thinking in all efforts
Strong communication skills (written and verbal)

Director, Global Omni-shopper Marketing Resume Examples & Samples

Develop thought leadership and strategy for evolving to next generation of Omni Shopper Marketing capability
Lead the Global community of Shopper Marketers focusing on developing pre-during and post Shopper Marketing experts globally
Lead development of traditional and digital resources, processes and tools which drive Shopper Marketing strategies
10+ years Commercial expertise with shopper marketing focus
Experience in understanding shopper behaviors and tools both traditionally and digitally
Experience in business development and capability building, training and global knowledge sharing
Ability to lead, adapt and lead through change
Very strong written and presentation development skills

Manager Category & Shopper Solutions Resume Examples & Samples

Conducts ongoing retail controllable score carding analysis and evaluation/recommendations versus best practices and current results
Monitors and tracks competitive activity, new item performance and overall category performance vs plan/budget
8 years of progressive Category Management, Sales, Trade Marketing, Brand Marketing or Shopper Research experience in the consumer packaged goods industry, data-services industry or related experience, or equivalent combination of education and/or experience
Strong written and verbal communication skills with the ability to influence. Ability to communicate in a clear, concise manner to large groups
Strong customer-focused orientation and problem solving skills
Ability to think and sell conceptually. Ability to provide guidance to analyst(s) with respect to analytic design, data integration and interpretation
Excellent computer skills including database management and manipulating multiple data fields
Ability to prioritize opportunities based on required time invested. Well-organized with the ability to manage multiple projects
Competency in communication, decision-making, problem solving, analytical skills, teamwork, developing relationships and leadership
Strong ability to manage personnel through multi-task functions and multiple projects
Clear understanding of syndicated, panel and loyalty card data

Shopper Insights Manager Resume Examples & Samples

Shopper Insights initiatives for key account partners
Customer Journey Mapping for Online and Offline Channels
Pricing and Portfolio optimization studies
Retail Measurement Tracking (RMS) for market share and category growth measurement
Partnering with Sales, KA and eCommerce team for customer workshops/ joint planning
Training and capability building
Regional best practice sharing
Act as the "voice of the shopper" within the organization on assigned brands
Collaborate with key stakeholders on assessing business issues to develop, manage and execute learning plans for the assigned core brands
Consult, advise and influence local and global brand teams on insights methodologies, usage and interpretation
Gather and synthesize data, and draw insights from primary and secondary sources
Negotiate with market research vendors to drive optimized costs
Deep understanding of Retail Audit/ measurement data and analytics
Initiate new research methodologies to utilize online and other tactics for faster and cost effective research
Strong knowledge of shopper insights using a broad array of current and new methodologies – quantitative, qualitative and digital
Strong strategic thinking skills, including capabilities to assess current situation, draw conclusions and envision future business opportunities
Excellent project management skills and ability to prioritize multiple projects with little assistance, executing programs and projects from start to completion
A team player with strong interpersonal and team-building skills
Regional research experience
Expert on the customer and shopper to both solve business issues and identify business opportunities
Fully understands shopper insights, understands the motivations of shoppers in different shopping situations and recommends appropriate actions to be taken by the customer and 3M CBG Divisions
Direct and apply primary research that illuminates shopper motivations and needs
Possesses advanced understanding of retail analytics/ measurement data
Participates in identifying and/or defining customer shopper segmentation
Identifies targeting strategies through understanding of dynamics such as shopper “loyalty” (shopping frequency and expenditures) or shopper “lifestyles” (segments who buy products with a certain profile)
Guides pricing, spending mix and promotion practices for measurable volume and profit response with key customers
Minimum eight (8-12) years of consumer insights experience
Minimum three (3) years of experience in consumer research in conjunction with shopper insights
Experience in multi-cultural organizations

Shopper Activation Manager Benelux Resume Examples & Samples

Minimum 4 years in marketing and/or sales positions
Proficiency in English (spoken and written)
Excellent knowledge of software (Word, PowerPoint, Excel)
Acknowledged and proven leadership skills, specifically in managing intra-departmental and intra-subsidiary relations
Acknowledged and proven oral and written communication skills
Sound understanding of business imperatives
Able to work under pressure in fast-pace environment, agile and flexible
Able to innovate and find “out of the box” ideas in increasingly dark environment
Knowledge of Dutch and/or French is a plus

Trade Shopper Marketing Specialist Resume Examples & Samples

Planning the Local Shopper Activation Plan format, based on the Local Marketing Activation Plan
Annual and quarterly activation planning; agreement with Financial & Commercial Policy
Monitoring the Budget and activation results
Category review: monitor the local shopper activation plan implementation
Participation in quarterly customer meetings
Presentation of activation plans
Customers’ Sales Toolkits management: selling speech, demo instruction
Creating tailor made activations: selling story, customized presentation, visibility materials, promo, demo and training
Initiating Promo and Activation based on marketing reco. and customized opportunities
Creation, production and distribution of POSm
Planning per promo SKU and monitor the implementation
Stock availability analyzes; taking action on excessive stock
ROI and results estimation
Managing assortment analysis and channelization, shelving & merchandizing
Quarterly internal and external updates

Category Manager & Shopper Insights Resume Examples & Samples

Responsible for leading all category management and shopper insight core category and macro “shopper” strategy for Dean Foods in the North Region
Accountable for contributing to the strategic brand plan leveraging customer strategy, category strategy and shopper insights, translating to a path to purchase
Develops and communicates the strategic shopper learning that will earn Dean Food’s the reputation among retailers of being a bona fide shopper expert among other Dairy companies and that will enable Dean Food’s to influence significantly and favorably by the retail merchandising and marketing of its brands, ultimately leading to Dean’s being selected “Category Captain” for our key categories that we compete
Crafts compelling, factual, Insight-based "cases for customer action" that enables Dean Food’s to achieve its goals at retail while delivering incrementally to the retailer

Shopper Development Specialist Resume Examples & Samples

Understand Shopper Trends by working with Shopper Insights/Articles to help with ideation for growth
Deliver Strategic 5P Insight-based recommendations for Target and Colgate on Colgate Products
Develop Selling stories that bring to life key brand strategies and engage the Target Shopper
Activate Insight based Shopper Programs (PSKU Ideation) with CP Marketing Director, CP Shopper Insights Manager, and Target Marketing
Provide Support for Target Formats/eCommerce
Support Customer Planning by providing input into next year’s planning with highlights of new growth opportunities
Plan Go-To-Market Strategies for New Items based on marketing objectives that will exceed retail implementation criteria and spearhead the New Item planning process to address the lead-time demands throughout the industry
Initiate a “Customer Service Attitude” with all functional groups resulting in a proactive decision making process to enhance the growth nature
Facilitate the evolution towards “Account Management Excellence,” utilizing category information, consumer insights, census data and point of sale information (Best Practices Development) while ensuring the effective utilization of trade funds to deliver on the Brand Strategies and Sales fundamentals
Apply Category Management learning and techniques to day-to-day business, exploitation of new opportunities, and using Category Management as the context for all “selling stories”
Ensure team maintains accurate projections versus plan of sales and spending associated with activities and manage total P&L performance in order to achieve targets
Ensure Pre and post-evaluation ROI’s (through Direct Reports) of ALL promotions (results vs. objective, implementation accuracy etc), supporting with qualitative commentary, communicating results to the commercial team, and using the results of promotion evaluations to refine customer tactics
Manage display and special pack process from creation to execution with the customer
Support key initatives with CP and the customer with direction from Account manager and CP Senior Team Leader

Trade / Shopper Marketing Head Resume Examples & Samples

Bachelor degree in Management, Business Administration, Economics or equivalent,
Minimum 8-10 years experience in a reputed pharma company in field sales, trade marketing or product management,
Good knowledge of marketing and brand plans,
Good grasp of distribution and logistics management,
Management of agencies and suppliers,
No military obligation for male candidates,
Having “Strong” performance and above rating in the last PDP for internal candidates
Agency Management and briefing on creative designs, productions and distribution of all POP materials
Get a through understanding of shopper and customer insight,
Plan in conjunction with Trade Marketing Manager, the salesman merchandizing tools (POS guidelines, product knowledge & planograms),
Develop and agree action standards for implementation for POP in conjunction with the brand team and Trade Marketing Manager to ensure effective execution. Special focus to be given during launch of NPDs,
Develop in conjunction with Procurement a creative agency/unit in local market which specializes in quick solutions for point of purchase,
Maximize off take through developing best in class Point of Sale Material (POSM) with Trade Marketing team, Brand Managers & Sales Team,
Stock management of POP and displays
Track and analyse data bank for all channels and market share
Track the sell-in figures of all brands across channels,
Track the sell-out figures of pharmacy warehouses,
Track the distribution of all brands and make plans to increase distribution,
Track the regional market shares and make plans to increase market share
Plan and implement 4P initiatives and measure the field accordingly
Make field visits to monitor trade promotions effectiveness, initiatives execution and trade environment and competitors,
Track competitor activities regularly and plan offense plans accordingly,
Enhance visibility in store across all channels and find customer specific solutions for visibility,
Working closely with key customers to provide category and shopper insights to drive performance,
Follow up the performance of newly launched products in terms of offtake and visibility
Launch Support
Plan in coordination with Marketing and Sales the support, pipeline and sales potential for all new launches,
Develop presentation of the launches for the field sales team,
Conduct periodically trade visit to assess new launches implantation in key markets,
Assess launch success & prepare closing report for major launches
Coordinate brand ambassador activities in accordance with the field sales needs and brand initiatives
Create effective brand ambassador activities with sales team,
Decide optimum timing and number of brand ambassador activities,
Analyse the ROI of the brand ambassador activies and make pre-post analyses,
Develop and deliver necessary trainings for brand ambassadors

Category & Shopper Development Manager Resume Examples & Samples

Manage category/channel level monthly operating plan status of key business metrics to identify risks, opportunities and gaps. Develop and activate in and out of plan opportunities to meet business objectives (both short & long term)
Deliver NNS, profit and total commercial spend accountability for the category/channel
Leads the Customer Development annual target setting process for the Division
Lead the overall facilitation of ICP process for the category. Ensure sales representation and effective contribution in key ICP milestones
Support development of the Shopper Marketing strategy for assigned category/channel
Ensure Shopper Marketing Platforms and Programs are activated in Category Roadmaps efficiently and effectively for the category
Is responsible for effective Roadmap deployment and execution; develop initiatives, programs and 4-P tactics that support the Category Roadmap
Develop best in class Sales Playbook components for the Category
Facilitate after action review of commercial spend plans and results for the category
A university degree in a business-related discipline combined with at least 6 years in progressive sales or marketing role
Proven problem-solving skills using deductive reasoning and identifying gaps in logic
Highly developed analytical skills. Demonstrated understanding of Shopper and Analytics
Extremely Proficient in Microsoft Office (Word, Excel, PowerPoint, Access). - AC Nielsen Workstation Plus is essential
An ability to manage several complex priorities with strict deadlines and an attention to detail

Shopper Insights Manager Resume Examples & Samples

Provide expertise and recommendations on shopper behavior including providing presentations that can be shared with major customers and feed into category planning
Work with the category team by feeding in shopper insights & trends to category reviews, category information sessions, category growth drivers, NPD and category execution plans
Use research to establish the shopper decision hierarchy for each key category with recommendations on how to best display products to ensure ease of shop and drive category sales
Share relevant shopper insights with the trade marketing team to aid development of point of sale strategy, execution and artwork/messaging
Be an expert in using and applying shopper data including iRi in home panel, Shopper Tracker and Quantium to feed into shopper strategies and tactics
Actively monitor both J&J and non J&J international resources including e-rooms and websites to identify new insights that can be applied or validated locally
Lead shopper research projects including recommending research methodology and writing proposals ensuring these deliver on research gaps and business priorities
Strong analytical skills and proven ability to translate research into insights
Experience in FMCG and/or Healthcare industry with direct experience in shopper research
Degree in Business/commerce preferred
Strong interpersonal skills with an ability to influence others
Demonstrable experience in use of IRI / Quantium and other shopper research platforms will be highly regarded
Customer exposure in multiple channels such and DDS, Grocery and Pharmacy is a plus

Shopper Marketer Resume Examples & Samples

Bachelor level degree or higher from an accredited university
Minimum 3 years’ experience in sales, marketing or category management
Marketing or Business Degree from an accredited institution is preferred

Shopper Marketer Resume Examples & Samples

Bachelor degree or higher from an accredited university
Minimum of three (3) years of combined experience in sales, marketing and/or category management
Minimum three (3) years of experience in a shopper or consumer marketing role

Shopper Marketing Associate Resume Examples & Samples

Proactive & solution based
Attention to accuracy and detail
Ability to work calmly under pressure
Punctuality and reliability
Effective multi-tasking skills
Excellent customer service and verbal communication skills
Timely deliverables & continued follow-up on all projects
Develop and maintain strong working relationships (both internal and external)
Ability to influence cross-functional teams without formal authority
Ability to organize information in an effective, easy to communicate manner
BA/BS Degree (preferably in the field of Marketing or Communications)
Preferred 1-2 years of experience in a marketing or agency role

Shopper Marketing Executive Resume Examples & Samples

Effectively managing the brand campaign timelines & calendars, for the Convenience & Impulse (C&I) channel, driving these with relevant stakeholders and suppliers to ensure the timely fulfilment of all relevant material to support execution in line with the commercial AOP
Responsible for defining and delivering brand campaign toolkits, display solutions and premiums catalogue for C&I channel in line with budgets and brand guidelines
Manage Britvic’s Made4Trade system to enable the timely provision of tools and premia
Harmonisation of AOP timelines, execution plans and agency delivery (Pop Art) alongside other Shopper Marketing Channel Executives
Working closely with the Shopper Marketing Outlet Executive to understand and define future toolkit requirements through market analysis alongside preferred suppliers
Attendance at key internal meetings to support the delivery of briefing the Brand AOP
Support the Shopper Marketing Managers to deliver large scale Gold standard campaigns across the C&I channel
Relevant commercial experience, preferably in an FMCG business desirable but not essential
Strong planning, organisation and time management skills
Excellent communication and interpersonal skills with the strong ability to cut through complexity while managing multiple projects and multiple stakeholders simultaneously
A keen interest and understanding of creative design principles and application
Degree level preferable
Marketing qualification desirable but not essential

Shopper Insights Associate Resume Examples & Samples

Minimum of three (3) years of combined experience working in Consumer Insights and/or Shopper Insights
Experience working with syndicated resources, such as AC Nielsen, Kantar Retail, IRi, etc
Experience working with primary research methods and vendors, such as survey, shop alongs, market selection, etc
Minimum of three (3) years working within a Consumer Product Goods organization or with CPG companies
Master's degree in relevant field from an accredited university
Experience working with a Retail-based organization and/or another Consumer Product Good Organization
Experience working with cross-functional teams
Experience both creating and giving technical level presentations

Manager, Shopper Insights Resume Examples & Samples

Provide deep category expertise through the lens of the shopper and connected to the entire Path-to-Purchase
Have a minimum 8 years insights/strategy/research experience
Professional experience ideally with a CPG company in a shopper insights role or with a retailer
Strong custom research skills across a variety of methods (e.g., shop-alongs, ethnographic research, virtual shopping, quantitative research)

Shopper Activation Manager Resume Examples & Samples

Developing and delivering exciting & insight lead Shopper campaigns that can be activated inside and outside of store, across all banners, in alignment with our brand and category strategies
Playing a key role in bringing to life NPD through shopper programs designed to drive trial, visibility and rate of sale
Prepare all relevant briefing documentation in collaboration with the respective brand and sales teams
Take a leading role in monitoring and reviewing all tactical trade executions to ensure sound financial return to Pernod Ricard Australia, sound strategic reasoning for execution and sharing of best practice
Identify key competitor initiatives, evaluating their execution and assessing any subsequent implications or opportunities for Pernod Ricard

Shopper Marketing Specialist Resume Examples & Samples

Drive communication, knowledge, information sharing and expertise related to all Brand activities across all key stakeholders: Consumer Marketing, Customer Marketing, National Accounts, Procurement, Adwarehouse and Divisional Sales
Play a gate keeping role to support the development of the ONE Plan, manage capacity and timing, lead and influence cross-functional stakeholders and the Brilliant Execution process
Use customer and shopper insights to cross functionally design, develop, implement and measure BTL activities and initiatives
Management and delivery of all selling materials and tools to support consistent regional execution at scale
Management and achievement of sales volume, value targets and KPI targets
Drive the highest standards of executional excellence through the implementation of business plans, trading term compliance, cycle activity, perfect store activation & category management
Implement sales driver activities (will focus on QDVP3)
Foster outstanding collaboration and build relationships with key customers
Timely and accurate completion of all administration including database & credit management
100% of customer calls completed on time, with due frequency and to defined standards
Appropriate territory qualification (degree / diploma)
SHL standard verbal and numerical scores
2-3 years FMCG Sales experience
Commercial experience is a plus
Full clean driving license
Work collaboratively across the organisation
Consistently deliver great performance
Understand customer needs and develop plans to deliver against these
Build relationships with a diverse range of internal and external partners and stakeholders
Work flexibly and respond with agility to unforeseen challenges / opportunities at short notice
Translate business goals into specific outlet objectives

Head of Shopper Marketing Resume Examples & Samples

Strong consumer or category marketing capabilities essential. Five to seven years’ worth of Marketing, Shopper Marketing or Customer Marketing experience
Masterful at creating alignment across our consumer, shopper and customer agenda
Proven success at driving change and inspiring and influencing significant teams to get behind new ideas
Proven track record of managing creative agencies
In depth understanding of distributors, key customers and competitors: their businesses and their shoppers/drinkers
Understand what it means and is experienced in all aspects of great people management

Shopper Insights Product Manager Resume Examples & Samples

Bachelors Degree or higher preferred
5+ years of relevant professional experience, ideally in a research agency, or supporting shopper, retail or consumer insights
Advanced knowledge of Product Management and/or Project Management best practices
Results-oriented and organized with the ability to manage multiple initiatives while remaining acutely focused on overarching product strategy and innovation
Excellent analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally
Experience with marketing communication, client engagement/onboarding programs, and/or innovation a plus
Proficient in Microsoft Word, Excel and PowerPoint

Head of Consumer & Shopper Marketing Resume Examples & Samples

Responsible for executing new innovation within New Zealand, developing and executing Marketing and Trade Marketing plans
Works together with supply, sales and finance to prepare and execute successful plans with the goal to deliver key financial targets including net revenue and market share targets within timescales and budget
Execute Area and global strategic imperatives for the category including local adaptations for the New Zealand consumer and trade dynamics
To oversee the implementation of the annual Activation plan including category 4Ps
Make recommendations for adapting Area and global innovation and leverage BDIs and category strategies for the New Zealand market
Monitor market performance including market share and prepare contingency plans, when required, with the team to align to category strategy and goals
Make recommendations based on a thorough understanding of NR and Trade Investment
Champion new product market entry proposals and execution. This includes the preparation of sales presentation/ materials, tracking/analysing and 4Ps in-market implementation
Ensure superior customer engagement with the RB category strategy agenda
Oversee the execution of effective 4P strategies based on Global Success Models and an understanding of customers, categories and consumers to maximise profitability
Oversee development of promotional laws (LSM) in line with brand and commercial strategy and ensure promotional laws are adhered to across the customer mix
Prepare and gain approval from Area and Country Manager for the Consumer marketing & trade marketing budgets
Manage the adaptation and translation of brand marketing actions into winning shopper and customer marketing actions as well as the preparation of shopper insights to support the category growth platforms
Adapt media plans to align with NPD and in-store activation
To recruit, coach and develop a high performing New Zealand Activation team

Director, Shopper Marketing Resume Examples & Samples

Lead the team in delivering a marketing strategy that drives growth through translation of AOP Big Bets and other initiatives. Lead the Development and execution of differentiated Shopper Marketing programming grounded in brand, consumer, shopper and retailer insights
Assess customer strategic positioning relative to trends, shoppers and competitors in order to identify white space opportunities for growth. Lead annual joint business planning (JBP) process. Collaborate with cross functional partners to identify opportunities for growth and build the appropriate selling stories. Specific opportunities exist within both the Digital/Loyalty Space and eCommerce strategic spaces
Represent Shopper Marketing on the PepsiCo Target Leadership Team, working closely with the team General Manager on strategic and customer leadership initiatives
Align customer and internal brand teams on customer relevant programs & strategies
Collaborate with multiple partners at Target (inclusive of Target Media Network, Target Brand, Cartwheel & eCommerce) - providing thought leadership and working to identify opportunities that drive PepsiCo's AND Target's business
Manage L6/7 direct report (currently based in Plano)
Ability to analyze relevant data, insights and information to identify opportunities and develop strategy and plans to address the opportunities. Ability to think and act strategically with a focus on driving a commercial agenda. Ability to effectively manage multiple agendas and develop the appropriate strategies and plans
Strong team leadership/talent development skills. Proven track record of identifying rich consumer insights and translating them into effective marketing programs and experience using CREST, IRI/Nielsen, etc is required. Preferred: Passion for leading direct reports, extended team & agency partners to think & operate differently than existing paradigm. Creative thinking and problem solving skills
Prior P&L exp required. Strong collaboration/project management/influencing skills within a matrix environment. Must demonstrate professional maturity-ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders. Customer exp and/or experience presenting to external organizations. Creative agency management experience, expertise developing and executing promotions is required

Senior Analyst, Digital Shopper Marketing Resume Examples & Samples

Minimum of 5 years of Sales or Marketing experience; preferably with a consumer packaged goods organization
Highly motivated individual with excellent communication, influencing, and project management skills
Experience in media planning and/or digital media planning
Proven leadership capability with a track record of leading and influencing large multi-level teams
Project management with proven record of managing multiple complex projects simultaneously
Commitment and ability to succeed within a fast paced organization
Business & financial acumen

Analyst, Shopper Insights Resume Examples & Samples

Supports Shopper Insights efforts across the beer portfolio with a lens to Total Beverage Alcohol to guide Marketing, Sales Planning and Strategy efforts across the beer organization
Work directly with Drive implementation of best practices or process improvements between sales and insights
Support manager in developing Class of Trade specific research plans and working collaboratively with vendors to complete the planned research, and translating results into insights that provide clear and meaningful input to achieve business objectives
Establish and develop collaborative relationships with internal and external business partners
Proactively share best practices and insights that drive market share growth for Constellation Brands with On- Premise and Retail teams
3+ years of market research experience (shopper, consumer, category management) within CPG industry
Well-grounded in market research fundamentals, techniques and methodologies including both qualitative and quantitative research techniques
Experience with syndicated databases (Nielsen, IRi, Scarborough, Spectra)
Experience in collaborating with internal and external resources to develop ideas and strategies for a common goal
Ability to develop persuasive, fact-based and insightful presentations to effectively communicate with both internal and external clients
Bachelor’s degree, and proficiency with Microsoft Office tools
Passionate about the beer industry

Manager Shopper Insights Resume Examples & Samples

Establish himself/herself as a key advisor with Brand Directors and Manager, Sales and Customer Development team members and the Marketing team
Translate advanced analytics into top and bottom line business impact
Partner with Brand and Shopper Insights to identify and define business issues requiring analytics and then scoping the resources needed to address them
Present findings and recommendations in a clear and concise, non-technical way to business leaders in multiple functions
Provide strategic advice to brands and customers derived from a strong analytical rigor and maintain focus on improving the effectiveness of our investments and resources
Leverage established industry relationships to negotiate contracts with the supplier community to ensure the organization becomes a preferred partner with our vendors
Deliver high quality analytics with a focus on driving results
Proven track record of delivering actionable business recommendations, influencing decisions, and impacting results
Strong priority management skills so to ensure analytical resources are leveraged and applied to the most important business issues
A proven record of turning insights into actions with our brands, marketing and customers
Some knowledge of mix modeling, discrete choice modeling, MAPS (Merchandising, Assortment, Pricing & Shelving) analytics, market basket/ structure analysis
Experience working with big data sets (Loyalty card, transaction, social media, etc.)
Proven strong oral and written communication skills, especially the ability to explain difficult concepts in simple, applicable business terms

Shopper Activation Manager Resume Examples & Samples

Develop Point-of-Sales (POS) solutions/materials in line with the in-store vision of success (Perfect Store) for the Category/ sub Category in each channel & customer. Supports its implementation and continuously review the effectiveness of our in-store actions
Ensure all in-store materials are tested before implementation. Continously seek to improve in-store visibility for Nestle categories and brands
Conduct post evaluation of the shelf management activities and Point of Sale materials/ solutions
Monitor competitor activities, trends in display solutions and communicate impact or opportunities to the Marketing, CCSD and Customer team
Ensure alignment with brand strategy when designing POSM/ display solution and consistent execution across all trade channels
Optimize Point-of-Sales materials / display solutions (POSM) budget for the category
Graduate with at least 5 years’ experience in brand management, in store merchandising or trade marketing related field
Demonstrated record of success in implementing shopper understanding into in-store activation
Possess good project management and communication skills
Driven for results, result focus and has good business sense

Senior Shopper Insights Manager Resume Examples & Samples

Primary point person for NPP Canada shopper insights within the category development, customer and other MDO teams
Completion of a University Degree in Business Administration with a focus on sales and marketing
6-8 years of experience with at least 4 years of experience as a Category Development Manager/Analyst and ideally with some key account management responsibilities
Previous experience with “A.C. Nielsen data” is required
Strong analytical skills, interpersonal skills, presentation and strategic business skills and time management skills
Robust knowledge of 4 P tool applications will be needed along with a deep understanding of syndicated data in conjunction with the tool applications
Ability to synthesize data to develop compelling solutions for the organization is critical

Shopper Insights Manager Resume Examples & Samples

Serve as Shopper Insights Manager for Whole Food’s Initiatives with the goal of materializing insights into actions
Influence the strategic direction for each category where Hain participates throughout Whole Foods
Be proficient in interpreting shopper and consumer research to drive category solutions development with Whole Foods
Proactively developing strong, multi-level collaborative relationships with Whole Foods based on mutual trust and integrity
Create category platforms that enable Whole Foods to drive category results by leveraging a consumer first mindset
Build insightful category growth stories through primary research while mining and synthesizing shopper analytics, emerging trends, and retail trends, and prior research learning. Must be able to connect the dots to offer foresight as well as insight
Provide Extreme customer service to Whole Foods & HAIN internal sales teams
Participate in sales related projects such as promotional planning, customer planning, category management, new product development and implementation, merchandising vehicles, etc
Complete customer category review process utilizing category analysis, shopper insights and available analytic tools
Synthesize all insights into selling story, category and business reviews
Assist Whole Foods Sales Team to ensure all staff members are properly trained and receiving the guidance needed on a project by project basis
Provides analytical support and guidance for the Whole Foods sales team
Provide fact based solutions & insights to improve execution in promotion, pricing, product selection and placement
Develop customer presentations, recommendations for new item introductions and plan-o-gram reviews
Leveraging insights and resources through the utilization of a broad range of data sources (IRI, SPINS, 84.51, Panel) to develop strategies & merchandising recommendations to Whole Foods
Minimum 3 years combined practical experience in Category Management, Shopper Insights and working with Syndicated Data
B.A. or B.S. degree in a related field is required
Previous experience in Health & Wellness Categories preferred
Previous experience working with Whole Foods is preferred
Strong interpersonal, communication, presentation and computer skills
Ability to develop and deliver executive presentations & written communications
Strong working knowledge of syndicated data (Nielsen, SPINS, Information Resources, Inc.) and other consumer data (dunnhumby)
Proven leadership working in cross-functional teams
Previous experience communicating complex and/or detailed information to multiple individuals/audiences with differing knowledge levels, both in writing and verbally, is required
Excellent planning, problem solving and analytical skills
Change agent in a fast paced environment
Proven ability to multi-task
Strong industry knowledge of customers across all channels

Manager Category & Shopper Solutions Resume Examples & Samples

Actively participate in the continuous business planning process focusing on a category advisorship, category management strategies and initiatives. Plan, develop, customize, and conduct category platform presentations (category, aisle, self -care) with Walmart
Lead the Category Advisorship team in adapting, selling, and executing health and wellness modular and solutions with Walmart
Drive ongoing identification of customer and/or channel shopper insight issues and opportunities with team; coordinates with HQ Sales Support
Identify category business opportunities based upon retailer and shopper insights
Lead the development of category reviews, planograms, and “test and learn” category and department concepts with Walmart
Provide Walmart with analytical support in category, and/or Bayer initiatives
Conduct ongoing retail controllable scorecarding analysis and delivers insights and recommendations based on evaluating versus best practices
Monitor and track competitive activity, new item performance, shopper engagement activity
Develop a high performing advisorship team, provides coaching and mentoring
8 years of progressive Category Management, Sales, Marketing or Shopper Research experience in the consumer packaged goods industry, data-services industry or related experience or equivalent combination of education and/or experience
Category Management experience required; Strong working knowledge of the category management process
Strong ability to manage or lead personnel through multi-task functions, and multiple projects
Ability to be objective, and have the ability to prioritize available resources, based on sound, strategic rationale
Strong written and verbal communication skills with the ability to influence; Ability to communicate in a clear, concise manner to large groups
Strong customer-focused orientation and problem solving skills; Ability to think and sell conceptually; Ability to provide guidance to team of direct reports with respect to analytic design, data integration and interpretation
Excellent computer skills including database management, and manipulating multiple data fields; Clear understanding of syndicated, panel and loyalty card data required
Able to deliver results through to others
Must have a Valid Driver’s license and clean driving record; Ability to travel as necessary
3+ years of Field/HQ Category Management or Customer Marketing or Sales Strategy experience as well as exposure to all trade classes
Experience dealing with Walmart

Analista Category Management & Shopper Resume Examples & Samples

1) Provide the best service and maintain good relationships with customers and internally (Commercial, Sales, MKT) External (managed clients)
2) Manage the connection with areas involved: Commercial, Channel, Sales, Marketing, Training
3) Develop execution & visibility recommendations based on research on the Buyer, market data, brand strategy / categories and trends per channel
4) Bring and disseminate knowledge and opportunities found in the field, customer analysis and gaps between departments
5) Collaborate in the development of the Strategic Plan of the Customer
6) Develop training content and customer presentations on buyers and trends
7) Analyze opportunities and recommend possible development options for clients in the assigned category
8) Identify the analysis and field visits: opportunities for products, packaging, new segments, market trends, observe the behavior of the buyer and generating new information POS equipment
9) Support Solutions categories based on knowledge of the channels and buyers
10)Interface with the IT area to ensure the complete operation of all systems and databases

Manager, Shopper & Category Development Resume Examples & Samples

Ability to lead cross functional team projects including primary research by collaborating with M&CI to align on methodology to answer identified business questions, driving study execution, and autonomously leading implementation by developing account presentations aligned with account specific strategy
Demonstrates strategic thinking by linking actions to objectives and goals. Demonstrates thought leadership with the ability to integrate and apply multiple sources of insights to create action plans and retail stories
Identifies new business opportunities aligned to customer and Abbott Nutrition objectives based on category analytics, trends analysis, and insights understanding including new item launch support, category initiatives and national/customer-specific support with shopper and category insights
Builds and maintains relationships with Sales, Category Management, Shopper Marketing, Brand, and retail customers through objective detailed analysis, retail strategy development and presentation. Able to guide cross-functional team as they turn the strategies into tactics and can help develop the S&CD insight learning plans
Functions independently with occasional guidance or direction with strong leadership skills
Build and maintain relationships with Sales, Category Management, Shopper Marketing, Brand, and retail customers through objective detailed analysis, insight development and presentation
Develop strategic retail plans and shopper based learning plans that align brand and customer objectives. Guide cross-functional team as they turn the strategies into tactics
Lead national shopper and category initiatives driving actionable programs for Retail Sales, Shopper Marketing and Category Management
Identify new business opportunities aligned to customer and Abbott Nutrition objectives based on category analytics, trends analysis, and insights understanding

100

Shopper Insight Manager Resume Examples & Samples

Design, cost, prioritize and implement an agreed programme of planning and research for the provision of Shopper Insight/ Understanding across channel and categories
Design and develop a proprietary set of deep shopper insights in missions, shopping occasions and need states by channel and category
Responsible for leveraging input from research and data suppliers and other 'shopper' experts to ensure Nestle approach to Shopper Understanding is at the forefront in the local market
Lead and direct third party data/service suppliers in the development of products and services that enhance the use of application of shopper/ customer understanding and insight across the business
Contribute to the Integrated Commercial Planning (ICP) process through analysis, interpretation and translation of market, channel, category and shopper insights
Support the development of compelling factual, shopper-based 'selling stories' that helps to drive the business forward in channels and with key strategic customers
As owner of the "Win with Shoppers" room in the "Brand Building the Nestle Way" House by ensuring that the needs of brand builders are addressed via the provision of training, tools and inspiring examples for all defined winning actions
Prepare analysis, reports and presentations of relevant shopper research topics as determined by Nestle strategic initiatives

101

Assistant Shopper Marketing Mgr KQB Resume Examples & Samples

Define & Execute category planning through developing quarterly and monthly category plans for
Assortment
In Store Activations
Category management
Set Perfect Store KPIs as Per Shopper Mission
Define BBIS solutions For Driving Market Development And Category Segmentation
Support the annual account Joint Business Planning process through data analysis and opportunity identification tailored made by customer
Support new product introduction from On Shelf & Off Shelf Plans
Run customer specific category management projects
Use and leverage account specific category and shopper insights
Lead Updating related Category TCPs along with Customer Audit & Step for set Categories
Derive Differentiated Customer Marketing Plans by Channel and Customer as per the Brands JBTD & shopper missions
Ensure product availability and visibility
Measure and review category performance
Provide support to account manager in monitoring and analyzing retail margins, OSA, Service Level and customer profitability
Manage and monitor perfect store tool in UAE & Oman for Set Category and Lead the Execution
Lead analysis on EPOS data across account and provide plans to overcome issue and tap into opportunities in store
Growth mindset
Real accountability

102

Temporary Shopper Marketing Coordinator Resume Examples & Samples

Maintain and distribute the retail content production schedule for internal teams
Conduct content production meetings with cross-functional teams to ensure timely delivery
Initiate and traffic content between Brand Marketing, Ubisoft’s creative teams, and internal partners
Deliver content to retailers, retailers’ content portals and internal teams
Curate the library of content on internal and external media servers
Request and manage content access for retailers and internal partners
Conduct and report weekly retail product page audits
Attend and distribute notes from Brand’s weekly meetings
Provide project support as needed to Senior Director, Director, Shopper Insights Manager, Shopper Marketing Managers and Senior Retail Operations Manager
On-site support and coordination at vendor tradeshows and conferences around the country
BA/BS required with marketing concentration preferred
1-2 years of experience in positions requiring artwork trafficking, project/account coordination and administrative/customer support in fast-paced marketing environment also preferred
A self-starter who has the ability to work productively, autonomously, and cooperatively within a team
Detail oriented - strong organizational/multi-tasking/prioritization abilities
Proactive thinking and excellent communication skills are a must
Knowledge of MS Office and Outlook is required
Travel (~5-10% of job)

103

Manager, Category & Shopper Solutions Resume Examples & Samples

Develop category reviews, conduct planogram development, and actively participate in and support, when appropriate, “test and learn” concepts with customers
Provide retailer's category management department with analytical support specific to category initiatives and POG development
Within the context of category management opportunities, actively participate in the business planning process. Plan, develop, customize and present platform presentations (Self Care, category and regimen) with retailers
Adapt, sell, and execute Self Care and regimen programs with customers
Drive ongoing identification of customer and/or channel shopper insight issues and opportunities with team; coordinate with Category and Solutions team
Identify Bayer brand business opportunities based upon retailer and shopper insights
Mine customer POS data and loyalty card data and information for new opportunities and in support of existing initiatives/actions
Convert analytical facts into actionable insights and holistic, market-leading solutions
Conduct ongoing retail controllable score carding analysis and evaluation/recommendations versus best practices and current results
Conduct ongoing category reviews and analyses
Monitor and track competitive activity, new item performance, and overall category performance vs plan/budget
Provide and conduct ongoing ad hoc analytical support to support category management
B.S./B.A. degree or equivalent experience; MBA desirable with 8 years of progressive Category Management, Sales, Trade Marketing, Brand Marketing or Shopper Research experience in the consumer packaged goods industry, data-services industry or related experience, or equivalent combination of education and/or experience
Must have a Valid Driver’s license and clean driving record. Ability to travel as necessary or required
Ability to be objective, and have the ability to prioritize available resources, both direct and indirect reports, based on sound, strategic rationale
Ability to communicate in a clear concise manner to large groups
Excellent computer skills including database management, and manipulating multiple data fields
Customer focused with past Retailer exposure/experience
Competency in: communication, decision-making, problem solving, analytical skills, teamwork, developing relationships and leadership
Minimum of 2 years of Field/HQ Category Mgmt or Field/HQ Customer Marketing or Sales Strategy experience as well as exposure to all trade classes
Direct selling experience with strong working knowledge of the selling and category management process

104

Shopper Insights Manager Resume Examples & Samples

Bachelor's degree or above
Minimum 10 years professional experience in Market Research
Preferrable if with shopper insight experience
Familiar with syndicated researches like ACNielsen Retail Audit and Consumer Panel
Deep understanding of sales function and how they interact with external stakeholders
Technical market research, marketing, analytical expertise
Strong strategic thinking and solution skill
Ability to lead, champion and influence
Ability to work well in cross-functional teams

105

Senior Manager, Category & Shopper Solutions Resume Examples & Samples

Actively participates in the continuous business planning process focusing on category advisorships, category management strategies and initiatives. Plans, develops, customizes, and conducts category platform presentations (category, department, aisle, self -care) with Walmart
Leads the Category Advisorship team in adapting, selling, and executing health and wellness modular and solutions with customers
Drives ongoing identification of customer and/or channel shopper insight issues and opportunities with team; coordinates with HQ Sales Support
Identifies category business opportunities based upon retailer and shopper insights
Leads the development of category reviews, planograms, and “test and learn” category and department concepts with customers
Provides retailers or channels with analytical support in category, and/or Bayer initiatives
Leads insight development utilizing customer POS data, syndicated data and industry information for new opportunities and in support of existing initiatives/actions
Leads the team in converting analytical facts into actionable insights and solutions
Conducts ongoing retail controllable scorecarding analysis and delivers insights and recommendations based on evaluating versus best practices
Supports and/or conducts ongoing category reviews and analyses
Monitors and tracks competitive activity, new item performance, shopper engagement activity
Provides and conducts ongoing ad hoc analytical support
Develops a high performing team, provides coaching and mentoring, as needed
BS/BA degree or equivalent experience
10 years of progressive Category Management, Sales, Marketing or Shopper Research experience in the consumer packaged goods industry, data-services industry or related experience or equivalent combination of education and/or experience
Strong ability to manage personnel through multi-task functions, and multiple projects
Minimum of 3 years’ experience in managing/providing direction to external resources including syndicated data vendors, or consultants
Strong written and verbal communication skills with the ability to influence;Ability to communicate in a clear, concise manner to large groups
Proven analytical skills with the ability to interpret data, problem solve and translate into action-oriented recommendations and directions
Strong customer-focused orientation and problem solving skills; Ability to think and sell conceptually;Ability to provide guidance to team of direct reports with respect to analytic design, data integration and interpretation
Customer focused with past retailer exposure/experience
Ability to prioritize opportunities based on required time invested; Well-organized with the ability to manage multiple projects
Preferred 3-5 years of Field/HQ Category Management or Customer Marketing or Sales Strategy experience as well as exposure to all trade classes
Preferred experience dealing with Field and HQ organizations
Some personnel management experience preferred

106

Shopper Marketing Executive Resume Examples & Samples

Lead Pernod Ricard Australia Portfolio of giftpacks for wines, spirits and champagnes planning and development, including liaising with our customer team, Management and all key stakeholders to understand and agree requirements, source components, work with agencies to project manage and deliver within agreed timelines and budget
Manage tactical account exclusive activations. Work closely with customer and Brand Managers to agree objectives and deliverables and manage project to deliver best practice, on time and within budget
Manage agreed A&P budget for each project, including sourcing quotes, raising PO’s, updating trackers and receipting invoices
Assist with preparing all relevant briefing documentation in collaboration with the respective brand and sales teams. Facilitate the business approval of these via the Business Category Team (BCT) and Business Management Meeting (BMM)
Ensure project plan is developed, activity aligned with brand and customer objectives, delivered on time and within budget
Develop giftpacks outside of Christmas where opportunities have been identified by management team - predominantly Father’s Day packs

107

Trade Shopper Marketing Executive Resume Examples & Samples

Briefing, developing, and executing of POP Materials (hardware & software) to drive shopper conversion
Managing, tracking, and evaluating BLT budget to deliver effective in-store activation
Prioritizing in-store activities in the CO through quarterly activity planning with CMM and KAM, and monthly sales cycle planning (SIOP) with sales team
Organizing new product trade introduction and support sales team in preparing trade presentation, organizing sales conference and trade events
Creating joint Shopper / Co-marketing program with priority customers (jointly with KAM)
Work hand in hand with Retail Excellence team - to increase in store awareness and quality measures of ISE metrics
Selecting, evaluating, & managing 3rd party agencies for BTL design agencies

108

Shopper Development Specialist Resume Examples & Samples

Deliver Strategic 5P Insight-based recommendations for Walgreens and Colgate on Colgate Products
Develop Selling stories that bring to life key brand strategies and engage the Walmart Shopper
Activate Insight based Shopper Programs (PSKU Ideation) with CP Marketing Director, CP Shopper Insights Manager, and Walmart Marketing
Understand ROI’s on Activations
Provide Support for Walmart Formats/eCommerce with CP Marketing Director
Ensure Pre and post-evaluation ROI’s (through Direct Reports) of all promotions (results vs. objective, implementation accuracy etc), supporting with qualitative commentary, communicating results to the commercial team, and using the results of promotion evaluations to refine customer tactics
Manage display process from creation to execution with the customer
Support key initatives with CP and the customer with direction from Account manager and CP Director

109

Shopper Marketer Resume Examples & Samples

Minimum three (3) combined years of Marketing, ecommerce, and/or retail experience
Master's degree in marketing, business administration or strategy
Demonstrates strong team leadership skills, selling skills and analytical skills
Proven success working in a fast-paced environment
Proven track record working with Sales teams
Superior Excel, Powerpoint, and analytical skills

110

Associate Director of Consumer & Shopper Insights Resume Examples & Samples

Champions the marketing and cross functional team in strategic planning and situation assessments by incorporating consumer learning into brand strategy and providing direction regarding brand progress and opportunities
Leads making recommendations on brand strategy grounded in consumer knowledge and guided by a broader understanding of the business. Ensures that all aspects of brand (product, packaging, physical availability and metal availability) stays relevant with current consumers and new consumers
Guides research planning using proven expertise in a wide variety of research methods, such as: consumer segmentation, concept testing, new product testing, communication development and copy testing
Creates and implements a strategic learning plan to identify the research tools, budget needs, capabilities to address the most critical questions for the brand
Owns the data analysis (Consumer and In-Market Nielsen data sources) with sound Analytics and provides actionable, unbiased, high-value drivers, implications and recommendations to move the business forward that is routed in consumer/shopper solutions
Identifies and Recommends consumer/shopper unmet needs states for future innovation development, and collaborates with cross-functional teams to develop product solutions and GTM road maps
Proactively gauges the pulse of the market and competitive; transforms this data into actionable consumer insight, influencing decisions and behaviors of cross functional leadership
Builds advocacy for sustained organizational investment in consumer understanding. Challenges the organization to be relentlessly focused on the needs of the consumer and shopper. Inspires curiosity about and respect for our consumers and Fosters an organizational environment that is consumer-focused
Collaborates with brand management and product development peers to implement consumer and insights best practices. Coaches and develops talent within insights teams for future bench strength
Supports the Category President and Regional President to understand macro trends and the ROIs of internal sales and marketing activities
Extensive Consumer Package Goods Knowledge (5+ years) with experience in Consumer insights/market research/ Analytics and/or Shopper Insights. Must demonstrate a strong understanding of the consumer and in-market trends
Expertise in a wide range of qualitative and quantitative methods. Good working knowledge and use of syndicated information including Nielsen or IRI
Experience leading the strategic learning plan and priorities for a brand or product category and managing a research budget accordingly
Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, cross-functional team members, agency and retail partners, etc
Demonstrated ability to instill genuine respect and curiosity about consumers, shoppers, and end users within an organization
Technical proficient with computer software tools including knowledge of basic analysis and presentation software (e.g. MS Excel, MS PowerPoint, MS Word, AOD)
Confidence communicating and influencing the NA and Global Leadership Teams

111

Senior Manager, Category & Shopper Insights Resume Examples & Samples

Play a leadership role in setting marketing objectives, strategies and business principles by providing guidance to business team in identifying and articulating key business opportunities
Source and synthesize information and data points, and translate them into insights and fill the knowledge gap
Conduct analytical projects to inform brand strategy relating to: pricing architecture, competitive environment and forecasting and market mix simulations
Integrate insights collaboratively with business team throughout the complete product life cycle including: brand strategy, communication strategy, creative development, innovation, product and packaging, in market execution and assessment
Translate data and information into actionable insights and business recommendations utilizing best in class “story telling” and engaging communication
Represents Mondelez’ s Consumer Insights team in professional organizations and meetings
Education: Minimum Bachelor’s Degree (Social Science, Business Administration, Marketing preferred). Post graduate studies in Business Administration or Social Sciences (preferred) with a concentration in research, marketing, or quantitative analysis
Strong knowledge of business practices, marketing principles, and retail environment/practices
Experience across a broad range of market research techniques and analytical techniques such as
Consumer based market structures (consumer need state landscape),
Consumer segmentations, copy testing,
Brand health,
Product and concept testing,
Packaging evaluation
Volumetric forecasting
Pricing architectures,
Market mix modeling,
Data mining with Nielsen syndicated tools (Marketrack, Homescan Panel)
Extraction and synthesis of data and information into actionable insights
Equally comfortable contributing and influencing in group or individual assignments
Client-side work in CPG preferred
Supplier-side research experience a plus
Experience leading the strategic learning plan and priorities for a brand or product category and managing a research budget accordingly
Experience in recruiting, retaining, managing and developing consumer insights professionals (direct reports and/or peers)
Demonstrated ability to build advocacy for consumer insights in an organization
Influences all levels of Category Business Team, all cross functions and creative agency. Creates partnership relationship with all cross functional team and works cohesively for sustainable business results. Manages research activities and diagnose business issues and opportunities with Marketing, Sales, Finance, R&D, Scale Promotions, Advertising agencies, Media personnel
Manages activities of research and analytical suppliers (Qualitative and Quantitative). Sets high standards, provides on-going feedback. Appropriately questions and challenges suppliers to ensure best thinking and continuous improvement. Manages and executes the consumer/customer research to determine which opportunities have the most potential for the business. Uses consumer and marketplace understanding to strengthen ideas. Manages the segment’s process for gauging in-market potential for new products and initiatives
Identifies unmet consumer needs and participates in cross-functional teams to develop product solutions to address those needs. Contributes to insight driven innovation sessions to stimulate internal idea generation. Manages the process for concept writing (ensures the concept statement meets criteria), screening, testing, and refinement

112

Director, Customer & Shopper Solutions Resume Examples & Samples

Lead development of Category Management and/or Customer Marketing strategy and approach with Walmart
Manage capacity planning of team resources to enable achievement of Bayer business objectives
Serve as the Lead for resourcing, people development and succession planning of the C&S Solutions team
Drive ongoing identification of customer and/or shopper insight issues and opportunities with team
Coordinate with HQ Sales Support (sales strategy, category solutions, self care solutions, visual merchandising)
Identify Bayer brand business and category opportunities based upon retailer and shopper insights
Manage team in support to Bayer’s internal brand focus areas including: Development of category reviews, planogram strategies, and supporting Bayer “test and learn” concepts with customers
Handle the planning, development, customization, and execution of platform presentations (category, regimen, self care) with Bayer customer
Adapting, selling, and executing self care/health and wellness holistic category solutions and regimen programs with customers
Lead team to provide retailers with category, brand, and market-leading shopper or category management insights based on strong analytics including: Leading insight development utilizing customer POS data, syndicated data and industry information for new opportunities and in support of existing initiatives/actions
Convert analytical facts into actionable insights and solutions
Conduct ongoing retail controllable score carding analysis and evaluation/recommendations versus best practices
Conduct ongoing category reviews and analyses
Monitor and track competitive activity, new item performance, shopper engagement activity
Utilize customer data, information, and resources for ongoing analyses
Provide ongoing ad hoc analytical support
Lead category strategy dialog with assigned retailers and cultivate relationships with category management and/or shopper marketing senior management, influencing overall strategy
B.S./B.A. degree with minimum of 12 years of experience in sales and/or marketing roles working in CPG/OTC companies, or an equivalent combination of education and/or experience
Demonstrated competency in category management with a minimum of 5 years of functional experience including hands on analytical and data manipulation and Retailer category captainships
Must be able to integrate corporate objectives into account level business building solutions and demonstrate a strong customer focused orientation with clear understanding of customer and marketplace needs and implications. Incumbent should also bring a strong understanding of data based shopper insights data (driven through syndicated and sales data, primary research) and emerging industry trends to expand organizational capabilities. Must be able to leverage problem solving skills to overcome barriers
Skilled strategic thinker, capable of developing strategic plans that balance company and customer objectives while driving category results. Able to drive results through others. Ensures effective resource (people, time and money) allocations
Strong leader with a proven track record of delivering in-market results. Must be able to work effectively and collaboratively in a team environment, build and motivate team and develop others (direct and indirect reports)
Skilled at effectively communicating cross functionally within the organization and able to influence others to achieve common goals
Direct or Indirect retailer experience
Headquarter based sales experience

113

Cust Serv Rep-in Store Shopper Resume Examples & Samples

Responsible for packaging, transporting, and loading groceries and merchandise from the store to the customer's vehicle
Assists in selecting, sorting, unloading merchandise from baskets or totes into refrigeration, frozen, or dry storage holding areas, and returning products to their proper location
Loads, unloads, and moves heavy, bulky products to support eCommerce order selection
High School Diploma (or equivalent)
Frequently: stands, walks, reaches at shoulder, reaches at knee, pushes/pulls with arms
Must be able to demonstrate the ability to manage in excess of 55 lbs

114

P/T Cust Serv Rep-in Store Shopper Resume Examples & Samples

Gathers baskets and picks up trash inside and outside eStore as needed
Maintains and stocks bag areas
Provides excellent Customer Service by answering product-related questions, locating products, and helping Customers as needed
Organizes, cleans, and prepares prep areas, wareroom, and sales floor for incoming trucks
Minimizes Shrink through careful handling of product
Achieves productivity standards
Complies with all Federal, State, and Company regulations and standards for product freshness, food safety, and sanitation
Uses a digital tool to select items necessary to complete order from store, to pack and put away customer orders in staging area, and to retrieve orders for customers
Ability to prioritize and handle cross functional tasks
Must be able to use Material Handling Equipment and maintain license
Occasionally: reaches at overhead, reaches at floor, bends, stoops, squats, crouches, kneels, crawls, climbs stairs, climbs ladders, pivots, twists, pinches, performs fine motor movements
Must be able to demonstrate the ability to lift up to 55 lbs

115

Shopper Marketing Executive HC Resume Examples & Samples

Execute and analyze customer/channel specific category off shelf plans based on category plan and shopper insights to reach Set KPIs output of IBP
Execute & Analyze category monthly and Quarterly Plan for Set Category across Channels' in Kuwait
Customer Marketing & Brands Plan roll out of set Quarter and monthly Plan
After Activity Review with Analysis on the Category Performance in Set Accounts
Managing the Set Category budget for the Month (TMI & P)
Set Measure of success KPIs for all activities and ensure compliance with SMollens & Sales Team
Define Customer Marketing opportunities solutions For Driving Market Development And differentiation n in Store
Update the Scorecard and execute the output of JBP for related Category Activations by Customer
Manage Related Activities Permits in Store, Promoters Deployments
Run customer specific off shelf solutions with "Point " and develop a cost saving model on a FY Bases versus set spends
Coordinate with catops to ensure the alignments of Category promo plan versus activations
Conduct biweekly market visits
Ensure monitoring competition activities in terms of innovations, activities & CTA
Provide support to account executive in Adhoc Requests of POSM for Off Shelf
Selling Principles
Category management and analytics
Shopper Insights & Journey
Creativity & Basis AW knowledge
Shopper Marketing Experience

116

Senior Manager Shopper Insights Target & Albertsons Resume Examples & Samples

Ensure key market research studies within Hershey are analyzed and translated into meaningful insight and action for Target and Albertsons
Execute/supervise major studies on key issues of interest industry wide for our category including issues (but not limited to) related to Front Ends, Gondola, Seasons, and retailer/selling trends
Direct all customer specific shopper research studies. Establish and maintain key partnerships with other non-competing manufacturers to advance key industry issue learning agendas
Train category management, sales, and shopper marketing personnel on shopper insight methodology and help transform each function to be able to better leverage and activate shopper/consumer insights
An assertive, but not overly aggressive team-oriented leadership style and a willingness to "push back" when appropriate
Substantial travel (30% to 40%) required

117

VP, Shopper Analytics Resume Examples & Samples

A minimum of 10 years’ experience working with Big Data (e.g., sales data, panel data, loyalty card data, syndicated data, other types of purchase data)
Proven success delivering analytics findings to teams in sales, shopper marketing, insights, category strategy and/or retail customers
Ability to grow interest and engagement with analytics products across key stakeholders (internal teams and/or clients, retailers, agencies, etc.)
Capacity to work effectively across multiple client teams on new business pitches and projects

118

Associate Director, Shopper Insight Resume Examples & Samples

Ad hoc research projects experience, and the ability to meet a varied and adaptable set of client requirements
A proven track record of managing diverse research projects with different clients, and in depth knowledge of research methodologies
Excellent client consultation and rapport building skills
A friendly, team focussed attitude. We expect this person to be ‘hands on’ with work where relevant, rather than just managing others
A good level of numeracy
Experience with shopper insights projects is highly desirable, as is global research experience

119

Shopper Marketer Resume Examples & Samples

Develops plan and executes shopper marketing strategy that is aligned to the category, brand and retailer strategy
Recommends account-specific programs or promotions, and proposes adjustments to the mix, including eChannel, based on changes in metrics and trends
Partners with Category Analysts and Sales teams to develop optimal planogram product mix, shelf layouts and/or online mix and catalogue layouts based on consumer and shopper insights, category performance and marketing strategy
Builds long-term relationships with accounts’ marketing departments to influence program adoption. Collaborates with accounts in developing and executing marketing programs
Conducts store visits regularly to facilitate solid understanding of competitive activity, effectiveness of off-shelf placements and in-store execution opportunities
Manages shopper marketing budget and prioritize programs based on ROI
KPI: Account Revenue ($), Account Growth (%), Account POS Performance ($, %), Shopper Marketing ROI

120

Shopper Marketing Senior Analyst Resume Examples & Samples

Wire and collaborate with the Mtn Dew brand team to develop shopper activation plans across all enterprise customers, driving incremental growth and return on investment
Lead agency team to deliver best in class consumer facing activations and ROI
A minimum of 3 years prior Marketing experience
Prior Customer management/Account management experience
Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders

121

Retail & Shopper Data Analyst Intern Resume Examples & Samples

Currently enrolled and pursuing a four-year college degree in Business Management, Accounting, Statistics, Data Analytics, Mathematics, Business Intelligence, Computer Science, or related field
Junior, Senior or Masters student
Demonstrated ability with Microsoft Office with high level Excel skills (i.e. ability to create charts, graphs, pivot tables, advanced formulas, statistical tools, pivot tables, etc.)
Ability to work with relational databases and extract information from databases
Ability to present findings and data to multiple levels of management
Interest in business analysis and insight discovery skills
Interest in and/or aptitude for working with Analytics, Retail, Sales and Marketing departments
Willing and able to work in a team-oriented environment
Willing to accept responsibility
High level of initiative and drive
Ability to perform with minimal supervision
Good oral and written communication skills
Ability and willingness to learn new skills
Ability to work with a diverse customer base
0 GPA or higher on a 4.0 scale
Ability to work with basic statistical functions such as linear regression algorithms
Understanding of advanced database techniques, data visualization, data warehousing, online analytical processing (OLAP), data mining, decision support systems (DSS), artificial intelligence (AI) methods and other Business Intelligence (BI) topics
Demonstrated understanding of both qualitative and quantitative research methodologies
Demonstrated abilities with both custom and syndicated research
Experience in the consumer packaged goods business or working in a retail environment
Experience in category management processes and/or consumer/shopper insights

122

Retail Mystery Shopper Resume Examples & Samples

Mystery shop (pose as a customer) within a multi-state region, traveling by car and/or plane
Observe and evaluate Love’s retail, food service and tire care operations
Provide detailed reports and feedback about store experience

123

Manager, Shopper Activation Resume Examples & Samples

Shopper Activation Strategy: Responsible to develop and execute big ideas to win at the moment of choice, through impactful programs that are grounded in consumer, shopper and customer insights, executed at scale and drive mutual growth for NWNA and the focused accounts
Ecommerce + Digital Expertise: Integrate Ecommerce /Digital activation with focused customer to drive online pull -offline push
Shopper Insight Activation: Collaborate with shopper solutions & strategy senior manager within category segment in analysis of shopper research to activate across focused customers
Pre-Post Analysis: Lead the analysis on pre and post for big shopper programs to drive ROI and value to the business
Voice of Shopper: Drive shopper-centricity with key stakeholders across BU & Account teams
Agency Management: Responsible for briefing & managing shopper agency contact to drive effective and efficient development, execution and analysis of channel and customer-specific marketing programs
Budget Management: Manage shopper budget for their accounts
Customer Wiring: Partner with account manager to build shopper programs that achieve the overall business objectives. Attend meetings with account managers as well as marketing contacts at key accounts to execute shopper plans and build relationships with key stakeholders
Be seen as a trusted advisor, offering shopper-centric recommendations to business units and CCSD stakeholders
Bachelors (Marketing, Business Administration)
Years of experience: 5+
Travel: 15%

124

Manager, Shopper Insights Resume Examples & Samples

Gain an understanding as to the key shopper issues/shopper insight gaps that exist and lead the process of evaluating the relative importance of the issues. This will be accomplished by collaborating with Sales Strategy, Customer Excellence, Shopper Marketing and Brand Marketing to surface and fully explore all issues, knowledge gaps and opportunities
Design and implement plans to address key shopper issues, incorporating existing research, syndicated tools and custom market research as needed. Proactively suggest how/which research can be used to address the issues. Identify and mine recent, relevant existing custom research data to provide answers, insights and recommendations. Conduct primary research as necessary: Reviewing analytical options, recommending testing methods, reviewing supplier proposals, analyzing data, developing strategic insights
Communicate shopper research results/shopper insights to all relevant parties within the organization
Develop customized presentations to share insights and information with Brand Consumer Insights, Brand Marketing, Shopper Marketing, Sales Strategy and Field Sales
Work with Sales Strategy to develop and present cross category and industry leadership presentations as well as account specific decks
Provide research based guidance on both strategic and tactical shopper issues relating to the key Bayer categories. Act as a lead in developing recommendations for both our internal customers as well as our external retail partners. This involves reviewing existing research as well as designing and implementing new research projects and collaborating with Brand Consumer Insights, Sales Strategy and Field Customer Excellence to develop the recommendations
Operate independently in designing and implementing Account Specific research projects to address key issues at our top retailers. This involves reaching out to Field Sales to thoroughly understand the issue, designing the research study, analyzing the results and creating a presentation which addresses the retail issue – all with minimal supervision
Present category research to both our Market Research contacts as well as more senior personnel at our retail partners
Evaluate new tools and techniques by attending relevant conferences, reading industry publications/news and actively reaching out to research vendors to gain an in-depth understanding of the underlying validity of new methodologies
BS/BA Degree or equivalent experience
Strong background in statistics and analysis
Professional, proactive, collaborative, entrepreneurial. Able to provide independent, objective viewpoint based on data, business experience
Shopper Insights research experience
3 or more years conducting research on the manufacturer or retailer side
Nielsen/IRI/Spectra/other syndicated data analysis tools a plus

125

Senior Manager Shopper Insights Resume Examples & Samples

A minimum of 8-10 years of primary research experience with increasing responsibility
Graduate level degree (MA, MS, MBA or PhD) in business or social sciences is preferred. A Bachelor’s degree is required
Strong knowledge of Microsoft Office Suite and data analysis tools / programming languages e.g., SPSS, SAS, R, Python, etc

126

Shopper Marketing Director Resume Examples & Samples

Lead the team in delivering a marketing strategy that drives growth through translation of AOP Big Bets and other initiatives
Lead the Development and execution of differentiated Shopper Marketing programming grounded in brand, consumer, shopper and retailer insights
Assess customer strategic positioning relative to trends, shoppers and competitors in order to identify white space opportunities for growth
Lead annual joint business planning (JBP) process
Provide thought leadership to raise level of strategic thinking, marketing creativity and advancement of the business agenda
Collaborate with key cross functional partners to identify opportunities for growth and build selling stories. Specific partnership opportunities exist within both the Digital and eCommerce strategic spaces
Lead the Better Together agenda and activation plans
Align customer and internal brand teams on customer relevant programs and strategies
Manage a team of two associates currently based in Chicago, IL
Ability to analyze relevant data, insights and information to identify opportunities and develop strategy and plans to address
Ability to think and act strategically with a focus on driving a commercial agenda
Ability to lead and influence across multiple levels of the organization
Ability to effectively lead, collaborate, communicate and influence in a matrix environment
Ability to effectively manage multiple agendas and develop the appropriate strategies and plans
Demonstrated ability to develop and cultivate relationships
Strong team leadership and talent development skills
Strong analytical ability
A minimum of 10 years prior Marketing experience preferred
Prior Marketing experience within consumer packaged goods

127

Director, Shopper Knowledge Resume Examples & Samples

Passion for and at least 5 years experience in the shopper insights space
B.S. degree in Business, Market Research, Marketing or the Social Sciences
At least 12 years market research experience
Strong capability in qualitative, quantitative and syndicated research execution and activation
At least 5 years supervising people
Master's degree
Experience in the household paper category
Work experience in a Tier 1 CPG environment
Understanding and/or POV regarding shopper and consumer insights – role, application and value of each
Courage to conduct all affairs with integrity and strive for full compliance with laws and regulations
Ability to operate like a principled entrepreneur, who takes initiative, applies economic thinking and good judgment, operates with a sense of urgency and takes responsibility
Track record of envisioning what can be, develop sound strategies and plans, challenge the status quo and be a change-agent
Act with humility and respect
A strategic thinker, with an eye toward big picture learning needs
Ability to effectively communicate with senior management (customer and internal)
Must effectively collaborate with internal support teams, demonstrating strategic thinking and customer focus
Technical skills and knowledge to mentor and build shopper knowledge managers and progress the shopper knowledge capability

128

Manager, Consumer & Shopper Insights Resume Examples & Samples

Identify yearly consumer and shopper insight studies and execute them end-to-end including drafting proposals, writing questionnaires, analyzing data, reporting results and presenting findings both to the Activision Commercial teams and to our key Accounts. Projects can both be industry-wide or account-specific
Interface with internal departments including Retail Marketing, Sales, Digital, Consumer Insights & Brand Teams to drive Activision's strategic category vision with North American retailers
Continue evolution of Center of Excellence (Retail and Digital) by driving future thinking about the state of retail and path to purchase. Key role in identifying strategic initiatives, shopper insights and solutions to optimize category sales with retailers across brick & mortar, online and digital channels
Present Center of Excellence (Retail and Digital) and insight-based recommendations to leading retailers in North America and secure commitments to test solutions
Identify current Digital path to purchase and help develop a strategic vision for digital channels (first-party digital store fronts and digital at Retail) and identify opportunities for retailers to monetize digital sales and optimize digital transition
Work with outside agencies to complete Shopper Insight and Digital Studies. Also, distill syndicated data (NPD) and consumer research data into shopper insights across brick & mortar, online, and digital channels
Share shopper insights, strategic initiatives, and solutions with Activision’s America’s sales team and global territories
Identify needs and opportunities for shopper insights and path to purchase research
Manage MarketTrack relationship, maintain database segmentation, and provide promotional analysis as needed
Manage operating budgets to achieve annual operating plan target

129

Category & Shopper Development Activation Manager Resume Examples & Samples

Develops common Category Playbook templates working with peers and Sales Business Excellence to ensure a common look and feel of Playbook components across Businesses
Work closely with CSD Managers and Marketing to create streamlined Playbooks, New Item Launches, and selling materials for Retail Sales and the Customer Teams
Supports development of Sales Playbook components for Category to include in selling presentations. Manages all updates to the playbook
Manages critical path for major category initiatives such as product launches and promotions that are presented to Sales
Identifies requirements to deliver against customer Joint Business Plan (JBP) meetings and processes, building a Playbook development work plan that delivers against critical external milestones
Works with customer teams and marketing on opportunities to drive in-store engagement/communication of priority brands in-store (demos, signage, activation, consumer promotions, etc)
Oversees sell-in of shippers / displays and creates plans to drive presence in store
Consumer Packaged Goods industry experience preferred with demonstrated strategic planning experience and strong knowledge of the retail environment
Must be comfortable in working within a fast paced dynamic environment

130

Shopper Marketer Resume Examples & Samples

High School Diploma/GED or higher from an accredited institution
Minimum of seven (7) years of combined sales and/or marketing experience
Minimum of three (3) years of experience in Retail or CPG Marketing
Bachelor's degree or higher in Marketing or Business Management from an accredited university

131

Shopper Marketing Executive Resume Examples & Samples

Experience working in a brand/customer marketing environment
Understanding of main marketing principles
Experience working within a fast moving environment
Computer proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
A degree in a relevant course
Previous wine/drinks or FMCG experience

132

Consumer & Shopper Insights Manager Resume Examples & Samples

Manage relationship with continuous retail measurement agencies to ensure gold standard service and insight is delivered to the business
Guide business decisions by understanding the consumer and shopper landscape through analysis of the consumer & shopper dynamics
Manage ad-hoc research projects such as Brand Tracking, local NPD development and Product Quality Testing
Communicate clear and compelling recommendations to drive action by combining consumer, shopping, category and retailer knowledge
Work cross functionally to build compelling ‘sell-in’ stories for retailers which are grounded insight
Background in continuous data analysis and insight within FMCG or agency side
Proven experience in interrogating brand sales/share data to generate actionable insights and influence business decisions
Experience with using Continuous Retail Measurement (Nielsen or IRI)
Demonstrate ability to work and influence cross functionally, partnering with marketing, sales and external agencies

133

Shopper Insights Manager Resume Examples & Samples

Retailer Insight & Analytics
Work with shopper marketing and category leadership teams to identify PepsiCo's opportunity across our key retail customers, using data to identify shopper problems to solve and linking them to PepsiCo portfolio solutions
Provide customer and shopper insights to underpin our marketing and sales plans, using multiple insights tools to identify and frame plans against shopper opportunities for growth
Work with retail customer teams and retail partners to identify joint areas of learning and plan and execute shopper insight projects that mutually propel our knowledge of the shopper and shopper program effectiveness with our retailers
Become a thought leader in shopper insight tools that help us understand shopper retailer choice and shopping motivations
Lead development of new shopper insight tools and framework to evolve PepsiCo's advantage in understanding and activating with our shoppers
Shopper Understanding & Targeting
Support development of PepsiCo's shopper targeting capabilities, which enable deep understanding our shoppers across who they are, what products they buy, where they shop, and more to use for shopper prioritization and targeting
Leverage the power of data and shopper understanding to work with shopper and brand marketing teams to identify the right shopper's to target for marketing programs
Work with media and digital teams inform how to build more targeted marketing programs, helping to drive stronger effectiveness of programs
Deepen our understanding drivers of shopper marketing program effectiveness, through thoughtful testing and measurement of marketing and sales programs
Business & Customer Strategy
Collaborate across brand and sales functions to create a single view of PepsiCo's opportunity at retail, including work to prioritize investment across customers and brands

134

Shopper Development Manager Resume Examples & Samples

Aligning customers' 5Ps plan and tactics with RE strategies through 5Ps tracking and gap identification
Developing and supporting the partnership between CP, the direct customer(s) by helping to align our category/brand strategies and their shopper strategies to increase demand and customer support for our profitable growth
Helping the retailer deliver category growth by leveraging market/ shopper insights, category driving initiatives that optimize the in store experience
Being the custodians of category growth drivers & the RCD process with strategy and growth driver development and deployment
Being the expert on shoppers, category trends, basket data, and Planograms by identifying insight opportunities with recommendations
Lead the development of customer specific activations to leverage category growth drivers at format level within the customer (working cross functionally with Marketing, Cat man, shopper marketing, CDMs)
Develop the customer and format strategy working in partnership with the customer and CDT
Be the expert in the CDT to utilize panel, consumption and loyalty card data to identify and formalize customer level insights
Develop selling stories based on customer specific insights to deliver solution’s for a key identified issue or opportunity
Sell solution to customer with CDM to exploit customer opportunities
Tailor the 5ps by RE (developed by customer marketing) to the customers formats
Review monthly 5p tracking reports to measure execution to target
Tailor new product sell in presentations to the strategies and performance of the customer
Know how people browse, shop, buy and use the category and understand the trends and opportunities for the specific retailer/format
Influence shopper choice through the identification and delivery of both brand and category driving initiatives
Be category expert/ working with catman group to develop format specific spaceman and merchandising solutions
Improve shopper experience through implementing fixture trials & analyzing results
Work with CDM to analyze promotional activity to understand ROI effectiveness of activities to ensure incorporation of learning into future customer plans.
Master’s Degree in MBA or business related
At least 5 years of Consumer Goods Industry experience
At least 3 years of Functional experience
Direct experience in Trade marketing / Shopper marketing / Brand Marketing
Exhibit high degree of accountability and responsibility with proven record of success in result-oriented, passionate and self-motivated person to deliver innovative ideas or concepts
Excellent analytical skill with thorough understanding of trade, market, and shopper panel
Very good command of spoken and written English Skill
Strong Communication skill

135

Senior Manager Shopper Insights Resume Examples & Samples

Owning strategic consultancy for internal and external stakeholders that identifies opportunities, helps formulate open business questions, recommends research methodologies, and writes research plans and proposals
Making methodological and research design recommendations
Conducting primary and secondary research including writing requests for proposals, supplier selection and management, and report writing. Owning the research process from stating objectives, design and execution through to interpretation, implementation and commercialization
Bachelor’s degree with significant related traditional consumer research and shopper/channel insights experience
Excellent written, oral and interpersonal communication skills with the ability to influence and present effectively
Proven computer skills and database management

136

Senior Analyst, Shopper Insights Resume Examples & Samples

Joint Business Planning Support
Strong Experience with Analytical tools and their application (IRI, Data Analysis)
Commercial experience (marketing, sales, category management preferred)
Applies Strategic & Transformative Thinking In All Efforts

137

Shopper Marketing Executive Resume Examples & Samples

Aligning shopper marketing initiatives with brand, category and customer priorities through collaboration with brand marketing and sales teams in annual planning processes
Creating best in class shopper marketing programs that drive engagement and purchase both online and instore
Developing initiatives from concept to commercialization
Managing project timelines with advertising agency
Building strong relationships and managing communication with internal and external stakeholders

138

Adult Tobacco Shopper Marketing Coordinator Resume Examples & Samples

Brand Activities development in Retail, Entertainment and Digital channels
HES or University degree
One to two years’ experience in a marketing department is an asset
Agency management is an asset
Fluent in German and French (written and oral)
Structured, organised
Logical and analytical thinking
Fully Computer literate (with strong Excel knowledge, good Word & PowerPoint)
Communication / Interpersonal skills

139

Senior CMI Executive, Shopper & E Comm Resume Examples & Samples

Ability to demonstrate team player capabilities
Strong leadership and project management skills
Strategic influencing and presentation skills
Strong collaborative business partnering skills
Thorough understanding of shopper, customer strategy and tactics

140

Shopper Insights Manager Resume Examples & Samples

Shopper and Nielsen experience; multi country experience; ability to have multiple and Sr. stakeholders (local, regional and global)
Teamwork with GMs; sales, category planning, RTCs (local and regional)
Shopper and Consumer Insights methods expert

141

Account Supervisor Mirum Shopper Rogers Resume Examples & Samples

Strong verbal, written, and presentation skills
Proven ability to lead client and utilize knowledge to meet client objectives
Proven ability to self-motivate and successfully juggle multiple projects simultaneously

142

Director, Analytics Mirum Shopper Chicago Resume Examples & Samples

8-10 years of Analytical work experience
5+ years in Digital & Social Media analytics
Strong analytical, project management, storytelling and communication skills
Clearly define project objectives, deliverables, timelines and dependencies for internal team members, stakeholders & clients
Site, mobile & Social Media analytics
Site analytics tools such as Adobe Analytics, Google Analytics, Omniture, Web Analytics, SiteCatalyst, Channel Analytics, Data Discovery, Marketing Integration, Search Marketing, Conversion, Site Search, Customer Behavior, Customer Experience
Site testing and optimization (A/B testing)
Package solution in an articulate and easy to understand model with a clear storyline that addresses the client business need
Strong presentation skills for small and large groups
Recruit, coach & manage high performing individuals
Lead development of our measurement platforms and provide a comprehensive view of performance across several products and channels
Develop program insights from the research and data. Provide recommendation/implications based on program performance. Those insights will inform future digital strategy
Define program success based upon client, industry benchmarks. This includes key KPIs
Drive continuous shopper experience optimization for our programs
Oversee analytics for all programs, including tagging maintenance, data collection, cross-channel data integration, reporting + Insights, dashboards, data visualization, data mining, predictive analytics, audience measurement, brand and competitive intelligence, site surveys
Build environment for a team to perform analyses such as website analytics, customer segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross-channel analysis, media mix analysis and brand research
Create measurement strategies, learning agendas and roadmaps with input from internal stakeholders
Understand the client’s business, develop innovative approaches to solving their questions and present deliverables in a compelling manner that articulates their business value and impact
Partner with Marketing Services to identify opportunities for business growth and development across the account

143

Supervisor Marketing Activation Mirum Shopper Rogers Resume Examples & Samples

Responsible for developing, maintaining and enhancing client relationships and expectations
Lead strategic thinking for all projects, with heightened focus on Multi-channel solutions or new business models
Aid client in the development of objectives, strategies, background, and competitive activity and appropriately apply as it relates to business
Ensure all conceptual and creative ideas meet objectives and key brand strategies
Provide and obtain input from appropriate parties to ensure programs meet our quality standards and client-set measures (i.e. brand equity, objectives, constraints, execution requirements, vendor selection)
Responsible for developing/delegating, managing and meeting set program budgets and timelines
Provide proactive thought leadership to client and internal staff on a regular basis
Create an agency team culture that inspires and motivates your cross-function team to perform at the highest level
Prepare and present insights, proposals, strategy, concepts, POVs, creative and other client communication in formal written form
Delivering against revenue and profit targets. Provide monthly financial updates to your Director that will be presented in monthly forecasting meeting
Manage team of Marketing Services professionals and oversee all team deliverables
Act as liaison between internal departments fostering good working relationships
Craft, review and disseminate all SOW documents
Maintain an extensive base of industry, brand and competitive knowledge
Act as source of Multi-channel expertise for the team
Provide internal feedback on all materials/work developed for the client
Client: Build strong client relationship managing expectations and deliverables
Strategic Planning & Development: Ability to development a Campaign Platform and strategic go-to-market plan that delivers on client objectives. Understand & leverage Insights that define the problem and drive the solution
Market Assessment: Ability to understand the customer & competitive landscape, develop new solutions/models to existing problems
People management: Ability to establish clear performance expectations, Provide clear and balanced performance feedback, Relate to others in an open and accepting manner, Build effective internal/external relationship
Financial P&L Management: Provide inputs into monthly/year forecasts
Measurement: Develop wrap reports that measure program effectiveness, Present performance to client with lessons learned & implications moving forward, Promote excellence throughout the organization
Project Management: Ability to plan projects, goal set, task plans, Deliver projects on time and within budget, Able to prioritize multiple initiatives and coordinate and supervise assigned people to optimize effective execution
Presentation skills: Show confidence in front of an audience, Able to deliver the message clearly and concisely, Understand the audience and deliver message appropriately
Ethics: Sound business and professional ethics
6-9 years of agency & digital experience

144

Shopper Marketing Analyst Resume Examples & Samples

Support for the development and execution of the Marketing Manager's larger programs
Ownership and management of smaller programs, as stretch and development assignment
Responsibility for system and process requirements to execute programs for the 7-Eleven Customer team including (Budget Management, Approvals, Post Program Analysis)
Create and execute brand and business-building programs aimed at the Shopper within specific customers
Develop collaboration skills with cross functional partners including sales, sales planning, sales strategy, sales finance, supply chain, agency partners etc…, to deliver business building programs
Alignment of PCT and Brand Team on program and customer relevant strategies (and PO1 alignment as needed)
Briefing, evaluating and managing agencies to deliver on-strategy, breakthrough programming, creative and tactics
Assist program development and sell-in
Management of project teams involving internal and external partners
Management of project budgets
Completion of Post Program Analysis to evaluate effectiveness of programming
Where applicable, lead the development and execution of Shopper Marketing Programs, championing the steps identified above
Own the internal system maintenance and processes associated with executing programs
Contribute to the improvement in quality and consistency of Shopper Marketing processes and capabilities across the Shopper Marketing function
3-5 years of Marketing/Sales experience ( CPG experience preferred)
Clear willingness to learn, proactive and ability to thrive in a change environment
Ability to effectively communicate, and collaborate with others
Must be able to work independently, as well as in a team environment and be able to interact with a wide range of levels within the organization
Capable of managing multiple projects simultaneously

145

Trade Shopper Marketing Coordinator Resume Examples & Samples

University degree, ideally marketing focus or comparable academic degree
2-3 years’ experience in Trade (Shopper) Marketing/ preferred industries: FMCG or Electronics, BTL agency
Positive & proactive attitude
Self-organized & self-reliant
Creative mind set & an eye for detail
Open minded and learning oriented
Driven & responsible
Genuine interest in products & marketing
Excellent Czech & Fluent English both written and spoken
Willingness to travel (mainly to Bratislava and Budapest)
Genuine interest for well-being and a healthy lifestyle

146

Shopper & Customer Insight Manager Resume Examples & Samples

Design and develop a proprietary set of deep shopper insights on mission, shopping occasions and need states by channel and category
Leverage input from research and data suppliers and other 'shopper' experts to ensure that Nestle approach to Shopper Understanding is at the forefront in the local market
Lead third party data/service suppliers in the development of products and services that enhance the use of application of shopper/customer understanding and insight across the business
Driving greater understanding, use and integration of Shopper Understanding into Category Channel Sales Development (CCSD) and KA teams. Ensuring CCSD, Customer Teams and Marketing are fully up to speed with current learnings and implications
Develop shopper understanding by category/channel through designing and executing specific shopper research projects in cooperation with agencies
Develop understanding of the different shopper purchase patterns & profiles in the key customers through transaction data analysis (MRC, EYC, AC Nielsen etc), continuous Shopper data sources (HHP, etc) and specific researches (Loyalty Card programs)
Translate in-store shopper research findings into customer category development action plans. Provide insights on improving main shelf visibility and display efficiency to boost category purchases
Lead dashboards availability with core performance indicators for sales, CCSD, BUs, based on available source of data
Lead continuous evaluation of shopper and retail trends to identify growth opportunities
Lead on-going and ad-hoc shopper/ channel/ customer insights research projects with regards to specific objectives focusing on Sales optimization at PoP (Planogram, location/ placement, visibility, in-store promotions and communication), customer-specific partnering initiatives, and customer satisfaction
University Degree (Marketing or Economics)
3+ years of relevant experience in market research, customer insights
Strong knowledge of marketing research tools, qualitative and quantative analysis
Ability to transform data into information for business decision making
Confident user of Microsoft Excel & PowerPoint

147

Shopper Marketing Coordinator Resume Examples & Samples

Coordinate and support the administration, day-to-day management and reporting of Shopper Marketing budget across all customer accounts and SBAs ($50M spend across over 20 retailers and over 15 brands) and multiple systems
Lead Shopper Marketing Quarterly, Monthly and Weekly Budget meetings and communication across Shopper marketing and Brand marketing teams
Assist Customer Finance with maintenance and reporting/reconciliation of Shopper Marketing budgets in order to impact customer PnLs
Manage budgeting activities (clearing, reconciling, scrubbing) across 3 systems: Seibel, NCH and Ariba
Serve as Shopper Marketing key contact for all Brands and SBA Finance leads to support financial exercises through the year
Analyze agency spend reports and provide trends in relation to spend to team
Support Shopper Marketing analytics projects in relation to financial impact and return
Support new budgeting systems trials relevant to Shopper Marketing

148

Shopper Insights Analyst Resume Examples & Samples

Accountable for managing Nielsen data and internal databases (i.e. PetTrack) ensuring the integrity of the data
University Degree in Marketing Research and/or Business
3-5 years of consumer research experience, preferably some on the client side
Experience with both qualitative and quantitative research, as well as knowledge of the research supplier community in Canada
At least 3 years progressive data analysis experience
Knowledge and experience using Nielsen database and Retailer POS tools (Precima, Aimia, Dunhumby)
Strong time management, analytical, oral and written communication skills, detail oriented, ability to conduct follow-up and be a strong team player
Advanced knowledge of Microsoft Office applications including Excel, PowerPoint and Word
Ability to multi-task and thrive in a fast paced environment
Bilingual in English and French an asset

149

Trainee Marketing Analyst Trade Shopper Marketing Resume Examples & Samples

Student of 4th or 5th year
Very advanced knowledge of Excel
Ability to draw conclusion and deal with various data
Ability to combine few sources of data in order to come up with user friendly tools
Advanced English written and oral

150

Shopper Marketing Lead Resume Examples & Samples

The primary responsibilities include
Identify strategic marketing opportunities and lead program design as well as execution for assigned Channel Customer
Advanced Communication Skills – ability to tell and sell the story. The role requires presentations and direct meetings with external customers and agencies.Strong Analytical/Problem Solving Skills – perform situation analyses/financial returns/identify growth strategies

151

Shopper Insight Manager Resume Examples & Samples

Implement Market Research Tools in order to build the knowledge base to support internal stakeholders to understand deeply who is their target, what they do and why they do it
Conduct competitive and customer analysis to support business with relevant insights
Work together with the Brand Builders in the validation process of hypothesis, concepts & communication (e.g. Big Idea Testing, pre-testing, STM, I&R concept testing) that support the decision making process
Track & Measure all indicators that explain the Brand Health and Performance among its target and support the measurement of the ROI
Help Brand Builders to discover the Core Insight of the target by developing robust consumer and shopper portraits
Leadership and people development
Coordinate and Guarantee that the guidelines and standards are applied in the product testing
Support in driving business performance such as monthly market share tracking, MBS, ICP, MBP
Minimum holder of Bachelor's degree in Marketing or related field
Minimum 5 years experience in shopper insgiht, market research, FMCG will be an advantage(qualitative & quantitative)
Excellent understanding & application of consumer research methodologies
Demonstrated ability to add value to research process, translating consumer insights into implications
Excellent communicator – championing insights whilst working in a team

152

Shopper & Category Management Specialist Resume Examples & Samples

Manage CatMan and range&shelf review projects with key customers
Monitor and exploit opportunities in taking part/leading CATMAN projects with Customer. Set targets and monitor results of CATMAN projects
Support KA team with assortment recommendation in case of new product launches
Keep up to date shelf layout for Unilever categories for all store formats and category sizes in the channel/customer
Manage corporate activity programs and events with Customer together with POP executive incl.opportunities for value adding, experimenting, couponing
Support the perfect store program and manage it together with sales force and KA teams
Build general trade knowledge and shopper insight for key customers/channel
Prepare analyses from available source of data (i.e. Nielsen scan track, scanning database etc.) for major promotions and other ad-hoc ones based on KA or CM brief. Propose actions to improve promo efficiency
Support both KAM and Channel CM teams to better understand category trends/performance/competitors/shopper behavior etc
Track European shopper researches with CMI and share actionable learnings with channel CM and KAM. Initiate research if needed and justified
Develop portfolio mix and execution plan by channel. Category champions consolidate execution plans for the country
Input into business cases (volumes)
Develop POP materials for launches based on key visuals
Give input to BB on channel / customer specific SKU/range requests
Define channel relevant portfolio (SKUs, priorities, distribution targets)
Ensures smooth execution of Xmas portfolio in channel and run out of old stock and obsoletes (monitoring, KA support, etc...), analyse and develop recommendations for next year

153

Shopper & Customer Marketing Specialist Resume Examples & Samples

Demonstrated experience in working with shopper data or insights
Experience in category management is preferable
Experience in customer management and directly dealing with customer is strongly preferable
Coaching and developing others (running training sessions etc.)
Degree Qualified preferred
Highly self-motivated with the ability to work in an autonomous environment
Confident and professional when dealing face to face with customers and peers

154

Shopper Marketing Strategist Resume Examples & Samples

Create the link between consumer motivation and shopper behavior pre/in/post store, generating shopper insights that build effective strategic frameworks for the store environments
Collaborate with strategic planners, client leads, omnichannel specialists and creative teams to maintain the integrity of the program strategy (particularly the engagement strategy) throughout the development of the planning process
Work internally and externally with key strategy partners – brand, data, digital – as well as the creative teams at Deutsch, and all partner agencies to embed insights and strategy that inspires ownable and shareable creative and ideation for shopper and influencer execution
Provide thought leadership in the following areas: shopper communications planning/strategy, shopper behavior, creative retail media engagements, emerging media
Translate consumer knowledge into usable shopper or influencer intelligence. Synthesize information from multiple sources to generate comprehensive shopper experience plans
Create shopper journeys and develop message mapping within the retail space, prioritizing various messaging goals to several key target audiences and channels
Stay abreast of, and keep the team informed about what is trending within the client’s industry, retail in general and shopper’s overall

155

Customer Director, Shopper Marketing Resume Examples & Samples

Strong Leadership Skills – self-starter, team player, great motivator and champion of change
Superior Project Management Skills – able to juggle/manage many projects and customers at the same time
Great Relationship Skills – strong at forging internal/external relationships and commanding trust/respect of others
Great Business Savvy – strong at understanding what makes sense for both the Customer and Mondelēz International
Strategic – strong ability to take HQ/Brand/Scale strategies and translate those into useable Sales strategy
Idea Leadership – needs to be innovative, willing to challenge the status quo and champion new ideas
Customer/Consumer Insights – work with Insights to build plans that will translate into new business
Strong Analytical/General Management Skills – excellent analytical skills
Knowledge of ethnic culture, interests, attitudes, technology, trends, etc

156

Shopper Activation Manager Resume Examples & Samples

Developing tailored and consistent activation plans for the customers and delivering on those plans
Secure early access to the Customer’s Marketing Plan (which falls out of the Customer’s annual plan) to ensure that Nestle is represented at all appropriate occasions
Developing, communicating and managing project plans for each event for the particular customers and ensuring that all key stakeholders are aligned and updated regularly
Working closely with the business managers and executives to develop the activation requirements for each event, bearing in mind best practice and customer needs
Sell plans to customer and category teams securing buy in and sufficient resource to ensure activation
Implement and manage, with category teams, all tailored marketing campaigns; evaluate and present performance
Developing an activation plan, as part of the JBP specifically for the customer

157

Shopper Development Manager, Foodstuffs Resume Examples & Samples

Organisation renowned for their career development
Market leader with inspiring innovation
Put your career on the map!

158

Consumer Shopper Insight Manager Resume Examples & Samples

Lead shopper, category and channel knowledge center
Analyze category KPI’s based on Nielsen and other retail shopper data in terms of market, category, brand, competition and customer development
Ensure cross-category analysis for the management committee and for top-to-top customer meetings
Create and ensure maintenance of key dashboard / travel decks
Identify and implements best practices for discovering and sharing shopper, channel and category understanding
Drive ‘turning shopper insights into actionable in-store solutions’, within and across categories
Act as the shopper expert internally (e.g. gives input to assortment, promotions, lay outing, placement, product development, in-store communication, POP materials) and externally (e.g. as neutral partner for category growth plans with customers)
Identify priority channels and must win battles in the different categories
Organise local ad-hoc shopper research projects for dedicated category opportunity areas
University degree or equivalent (Business management would be a plus)
Solid experience with using Continuous Retail and Household Measurement panels (Nielsen, IRI or GfK)
At least 2 years’ experience in Sales and/or marketing, including client side and/or FMCG experience
Successful experience to conduct analysis of Ad Hoc & Continuous data sources to build compelling insight from multi data sources to influence business decision
Knowledge of qualitative and/or quantitative market research techniques
Successful experience to partner well with marketing, sales and external agencies
Mother tongue French or German with good command of the other language, fluency in English

159

Consumer & Shopper Insights Senior Analyst Resume Examples & Samples

Developing and leveraging consumer and market understanding and turn these into business implications and recommendations for local and international Brands (Philadelphia, El Caserio, Royal)
Developing and leveraging shopping and retail environment in-depth understanding into category, retail, and customer strategies and recommendations
Analysis of the consumer & shopper dynamics (i.e. purchasing panel analysis, U&A analysis), the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture, people and channel trends
Synthesizing situational analysis, competitor information across markets for Meals Iberia to shape the regional agenda for AC & SP
Leveraging globally implemented shopping and shopper learning, activation and tools as a lens to look through for local shoppers, retail environments and retailers
Compelling recommendations for concrete growth activities and synthesizing to provide clear understanding of present and future growth drivers
Ensuring Sales, Trade Marketing and CI are armed with the right tools to drive understanding e.g.:5S training/The Consumer Journey/Shopper Map, Shopping Matters to CIS and Shopping Matters to Marketing
Guiding business decisions by building insights in the following areas: Route to Market, Perfect Store including Hot Zone (check out area)
Leveraging existing and develop shopping insights to inspire and shape blueprint definition (Picture of Success) by Retail Environment (5Ps) Strategic Customers
Identifying and leveraging shopping insights to optimise Joint business planning/Category vision creation and Retailer category strategies/Customer sell in stories/Customer Range Reviews/Annual activation and promotional planning NPD/Key initiatives
Portfolio mapping, brand architecture, pack/price architecture
Playing a role in brand innovation and category growth bydeveloping innovation platform and product & pack design development
Coordinating the organic brand growth, especially product & pack quality plan, consumer & shopper maps, communication development, distribution opportunities
Delivering high quality market analysis by working closely with agencies
Ensuring tracking of the Retail Environment and 5P, the category, cross category performance and in store programs in the market
Identifying shopping knowledge/information gaps through understanding commercial business priorities
Bachelor’s degree (Social Science, Business Administration, Marketing preferred)
Min. 3 years working experience in commercial area (preferably FMCG) together with at least 3 years of market research experience
Fluent in Spanish and in English
Experience with using qualitative and quantitative tools
Experience in transforming research learning into business recommendation
Proven track of project management
Knowledge of and how to apply different types of strategic research from U&A’s to market mapping/structure methods, segmentation
Understand how to conduct competitive analysis and identify relative portfolio strengths and gaps
Experience in synthesizing data from different sources into a well-structured story with clear implications and in presenting them to a wider audience
Familiar with product testing, brand positioning, communications development and packaging research
Ability to leverage Shopper diagnostics via 5S framework, customer understanding, retail formats and shopper missions internally & with customers
Experience conducting analysis of ad hoc & continuous data sources (retail measurement, Brand Health Trackers and consumer & shopper panels; assessment of data quality)

160

Senior Manager, Category & Shopper Solutions Resume Examples & Samples

Participate in the continuous business planning process focusing on category management strategies and initiatives
Plan, develop, customize, and conduct platform presentations (category, regimen, self-care) with Bayer customer and/or channel teams
Lead the team in adapting, selling, and executing health and wellness, regimen and/or self-care holistic solutions with customers
Drive ongoing identification of customer and/or channel shopper insight issues and opportunities with team; coordinate with HQ Sales Support
Lead the development of category reviews, planograms, and Bayer “test and learn” category and department concepts with customers
Provide retailers or channels with analytical support in category, brand, and/or Bayer initiatives
Lead insight development utilizing customer POS data, syndicated data and industry information for new opportunities and in support of existing initiatives/actions
Lead the team in converting analytical facts into actionable insights and solutions
Conduct ongoing retail controllable score carding analysis and deliver insights and recommendations based on evaluating versus best practices
Support and/or conduct ongoing category reviews and analyses
Utilize customer data, information, and resources for ongoing analyses
Provide and conduct ongoing ad hoc analytical support
Develop a high performing team, provide coaching and mentoring, as needed
BS/BA Degree with 10 years or Masters/MBA Degree with 8 years of progressive Category Management, Sales, Trade Marketing, Brand Marketing or Shopper Research experience in the consumer packaged goods industry, data-services industry
Direct selling experience
Strong working knowledge of the selling and category management process
Minimum of 3 years of experience in managing/providing direction to external resources including syndicated data vendors, or consultants
Proven analytical skills with the ability to interpret data, problem-solve and translate into action-oriented recommendations and directions
Ability to think and sell conceptually
Ability to provide guidance to team of direct reports with respect to analytic design, data integration and interpretation
Ability to prioritize opportunities based on required time invested
Must have a Valid Driver’s license
Ability to travel as necessary or required
3-5 years of Field/HQ Category Management or Customer Marketing or Sales Strategy experience, as well as exposure to all trade classes
Experience dealing with Field and HQ organizations
Some personnel management experience

161

Student Assistant Shopper & Customer Marketing Resume Examples & Samples

Support the team in delivering analysis, presentations and various trade activation activities
Support the implementation of new launches and maintenance of growth on Finish
Performance tracking of campaigns & activities
Collect and analyze consumer and market insights to make recommendations on brand development opportunities
Developing sales materials & POSM for our sales teams in cooperation with NTMM
Basic project management
Proven track record of high performance and results
Excellent analytic and problem solving skills
Advanced Excel and Power Point user
Consumer centricity and customer understanding
Analytical mindset and eagerness to look for consumer insights
High agility in delivering excellence
Fluency in English and Danish (preferred)

162

Mgr Shopper Marketing Resume Examples & Samples

A Bachelor’s degree in Business, Marketing, Finance, or related field required. MBA is preferred
4-6 years of marketing experience with a strong foundation of business, retailer, and consumer understanding
2+ years of experience with financial analytics including proficient use of syndicated data (Nielsen, IRI, etc.)
2+ year’s cross-functional leadership experience
2+ years of project management experience
Proven track record of the ability to work collaboratively with internal and external business partners in delivery ROI positive results
Strong analytical skills – must be comfortable with financial and category data & analysis

163

Clothing Shopper / Fitter Resume Examples & Samples

Assisting and fitting students with clothing
Recommending alterations and performing all related tasks necessary to provide a complete wardrobe for the students
Scanning items out of inventory,
Packing items for student home delive. Basic sewing skills/knowledge helpful
Must be detail-oriented and use common sense in resolving problems
Basic sewing skills
Knowledge of size standards and school clothing guidelines
Ability to lift and move 10 lbs
Must demonstrate high level of integrity to be a role model to the students
Customer service or retail experience desired

164

Director Shopper Marketing Resume Examples & Samples

Drives shopper consideration early upstream in Brands’ annual operating plan, Brands’ long term strategy as well as Brands’ integrated marketing plans
Utilized strong marketing skills to develop winning strategies that enable profitable volume growth and build brand equity
Managed external (Advertising/Marketing/Promotional) agency resources
Developed and executed annual plan that delivers customer or brand team objectives through collaboration with both internal and external stakeholders
Demonstrated ability to drive consumer/shopper insights into actionable platforms and programs
Demonstrated ability to drive thought leadership with key stakeholders to influence behaviors and impact outcomes
Demonstrate general management mindset through effective business and budget management
Strong presentation development and communication skills
Knowledge of in-store displays/marketing tools and the role they play in creating end to end marketing/merchandising programs
Demonstrated track record of driving continuous improvement
Bachelor’s degree, MBA preferred
At least 7+ years of Brand, Agency, Shopper and/or Integrated Marketing experience
Consumer packaged goods experience required, ideally in food manufacturing. Previous Field Shopper Marketing experience strong plus
Strong interpersonal skills: Ability to function effectively in a team environment and to present in front of high-level customer decision makers
Strategic thought leader who can confidently develop long term plans while also quickly addressing immediate near term requests
Strong collaboration skills: Ability to work collaboratively with multiple groups and functions in a highly matrixed organization
Proven ability to work with multiple teams and influence cross-functional partners

165

Shopper Senior Brand Manager, Lagers & Ales Resume Examples & Samples

Lead the Physical Availability agenda (easy to see, easy to buy, for more consumers on more occasions) on all lager and ale beer brands
Responsibility for the in-store/bar programs from initial brief through to final toolkit development and customer proposition (as well as supporting execution and final M&E) – hence brilliant agency management
Create ground-breaking shopper programs, supported with best in class Customer propositions and based on compelling Shopper insights and M&E learnings, which contribute to delivering the individual country P&Ls
Responsibility for creating programs which recruit new shoppers into our brands and categories for scaled execution across multiple channels
Responsible for ensuring that the programs are commercially viable and drive category growth (and brand growth ahead of the category)
Key measurement will be against Europe growth targets, Execution Std targets, contractual share targets (where applicable) and the key category battlegrounds
Key member of brand, European CMO, country teams to drive overall scale execution, M&E & ultimately performance
This specific role is to focus on leadership of Beer & in particular the country Leadership of Beer BTL across IOI
The role may also require work across other priorities in the wider Category & Shopper team
A proven track record in either Marketing, Customer Marketing or Commercial
Strong creative judgement
Strong commercial understanding / acumen (of our customers and their shoppers)
An individual who can get things done within Diageo and has the ability to influence across a broad network of the organization – there is ‘thinking’ involved, but much of this will be about simply ‘decide’ and ‘act&#8217
An ability to inspire agencies to deliver great work and ideally some experience of working with key customers

166

Coordinator, Shopper Marketing Resume Examples & Samples

Collect project specifications from the Client and accurately communicate those specifications to internal departments
Route creative material to the necessary departments for execution
Review all estimates received from internal departments for accuracy
Demonstrate the ability to perform well and stay organized and flexible under tight timelines
Demonstrate the ability and willingness to take direction from superiors and seek suggestions from peers and employees
Demonstrate the ability and willingness to build and maintain positive relationships quickly
2-4 years of marketing experience with a strong foundation of business, retailer, and consumer understanding
2+ years of project management experience a plus
2+ years of CPG or retail experience a plus
Self-motivated, high capacity individual that can function and win in a demanding, performance-driven environment
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base
Advanced proficiency in Microsoft Word, Excel, and PowerPoint

167

Director, Shopper Marketing Resume Examples & Samples

Professionally represent the Albertsons / Safeway national Shopper Marketing team to internal and external vendors -- develop a trusted relationship across all cross functional teams while acting as the key source of contact manage shopper marketing continuity and loyalty programs
Create Omni channel shopper marketing programs/solutions, based in shopper insights, which overcome shopper barriers in support of financial objectives
Collaboration with CPG partners to optimize shopper marketing programs and shopper marketing return on investment to include evaluation of CPG shopper marketing ideas – for national and multi-divisional programs
Develop, present and “sell” integrated programs to the vendor community that supports a complex environment of Division autonomy
Develop programs outside of the plan that arise as opportunities presented by a vendor partner, trend or new sales initiative
Ensure shopper marketing initiatives are aligned with defined company strategies, branding and general business practices
Leadership role providing marketing support across the different business units in the Shopper department in support of financial targets
Gain alignment on Shopper Marketing recommendations and strategies, working cross-functionally (both internally and externally) to ensure seamless integration and execution
Strong collaboration with Merchandising to understand business objectives and challenges
Marketing analysis to identify shopper target, barriers, and develop strategy
Ensure appropriate post analysis and recommendations based on execution is conducted and deployed to drive continuous improvement in efficiencies and ROI
Participate in top-to-top vendor meetings at both the National and Division level as needed
Develop strong relationships with agencies, vendors, marketing partners and cross-functional partners to ensure high quality work and success of programs
Align plans with key stakeholders including: Corporate Marketing, Division Leadership, Merchandising, Advertising, In Store Experience, Accounting and Finance
Work directly with internal and external analysts, agency and service providers to generate and apply shopper insights that lead to programs that drive the business
Management of Shopper Marketing Managers and Coordinators, as organization requires
5-7 years Shopper Marketing, Retail Advertising and/or CPG Marketing experience with a strong foundation of business, retailer, fuel, loyalty, and consumer understanding
3-5 years cross-functional leadership and/or supervisory experience
3+ years of experience with financial analytics including proficient use of syndicated data (Nielsen, IRI, etc.)
3+ years of project management experience
3+ years of category management experience a plus
3+ years of Agency management experience a plus
Strong command of the digital and print coupon space to include development, execution and redemption
Proven record of success in retail grocery industry with consumer packaged goods or broker experience
Excellent leadership and interpersonal skills to influence vendor contacts
Excellent oral and written communication skills as well as excellent interpersonal skills and analytical and problem solving abilities
Strong computer proficiency in Microsoft Excel, Nielsen or other syndicated data and competent in PowerPoint
Possess an entrepreneurial spirit
Strong leadership to set direction and coach/lead a cross-functional team building capability
Thorough knowledge of marketing to include print, digital, social, broadcast, and in-store signage
Excellent project management skills with the ability to plan and implement strategically as well as tactically
Analytic experience to include comfort integrating multiple data sources to identify business issues tied to a marketing framework
PC knowledge including Microsoft Word, Excel, PowerPoint and Access database software
Excellent oral and written communication skills. Communicates regularly with VPs and above
Experience managing a profit and loss statement
Understand the importance of Division autonomy to adopt initiatives as their own, and to provide the resources and communication needed for them to do so
Understand that Division collaboration and communication is critical in a de-centralized environment
Have a thorough understanding of the grocery industry
Adhere to established processes and procedures defined by supervisor
Possess the ability to think strategically and tactically
Possess the ability to set and prioritize goals and achieve them on schedule
Possess the ability to take direction from superiors and take suggestions from peers and colleagues
Coordinate and manage multiple projects simultaneously

168

Spain Trade Shopper Platform Product Owner Resume Examples & Samples

Work with the local marketing teams to manage and implement European content strategies and calendar specifically tailored to the Spanish market
Manage Spain’s customer segmentation and 360 profiling through influencing and communicating with the CRM Lead and Customer Segmentation Lead
Manage offline user acquisition in Spain through materials such as packaging, fliers, etc
Work with in country commercial team to implement and use the platform through briefings and presence in local trade fairs
Responsible for transfer orders with our existing wholesalers, supporting with on-boarding and logistics
Manage local requirements and share information with Global Product Owner
Responsible for day to day running and optimisation of local site using tools such as Adobe, Google Analytics and others

169

Ireland Trade Shopper Platform Product Owner Resume Examples & Samples

Work with the local marketing teams to manage and implement European content strategies and calendar specifically tailored to the Irish market
Manage Ireland’s customer segmentation and 360 profiling through influencing and communicating with the CRM Lead and Customer Segmentation Lead
Manage online user acquisition in Ireland and work with the country team to implement the online assets
Adapt and manage the promotional and loyalty plans
Work with Diageo Connect owner in Ireland

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