Manager Shopper Marketing Resume Samples

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C Hand

Charles

Hand

1411 Jayce Forge

Detroit

+1 (555) 906 5815

1411 Jayce Forge

Detroit

Phone

p +1 (555) 906 5815

Experience Experience

Philadelphia, PA

Assistant Manager Trade Shopper Marketing

Philadelphia, PA

Johns-Mante

Philadelphia, PA

Assistant Manager Trade Shopper Marketing

A professional but fun workplace, A healthy work-life balance environment
Analyze sellout/market share performance, and plan improvement actions accordingly
Ensure retail management process and execution up to guideline
Responsible for promoter management programs and processes
Budget control of LO marketing resources (A&P/ margin funding)
Lead counter setup implementation according to guideline
Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips digital transformation journey as a global leader in Health Technology

San Francisco, CA

Manager Trade Shopper Marketing

San Francisco, CA

Smitham-Kozey

San Francisco, CA

Manager Trade Shopper Marketing

To secure/improve the market position by BUs, closely work with RO COP and CO TM team to plan the BTL marketing activities in the regions
Counter management ,including supply & budget management
Training management
Marketing activity management, including promotion execution & evaluation
Retail management, including promoter mgt & selling out database consolidation /analysis
Ensure brand image at retail level, including consolidate merchandising guideline and define shelf display guideline & marketing activity design
To evaluate the result/efficiency of regional marketing activities

present

Los Angeles, CA

Shopper Marketing Associate Manager

Los Angeles, CA

Bernier, Conn and Volkman

present

Los Angeles, CA

Shopper Marketing Associate Manager

present

Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper
Developing and partnering with the sales team to sell-in shopper marketing programs that integrate equity and customer strategy to deliver best in class shopper programming
Support Walmart, Inc. Joint Business Planning for the Non-Carbonated Beverage portfolio
Proactively identifies synergies, develops and executes power of one/food and beverage ("Better Together") marketing programs designed to drive coincidence demand of PepsiCo portfolio
Translates brand strategy into winning shopper engagement strategies and plans; leads agency briefing and manages all aspects of program development and execution
Leads and inspires the development and execution of new shopper engagement models and encourages experimentation with future focuses engagement tools and techniques (across such platforms as digital, social, mobile)
Supports Joint Business Planning - customer and sales team partnership, deck development, brand alignment

Education Education

Bachelor’s Degree in Comfort Working

University of Oregon

Bachelor’s Degree in Comfort Working

Skills Skills

Willingness to travel. Figure 20% of your time will be spent traveling to meet with sales, customers, or distributors
7+ years of experience CPG environment, track record of success in: shopper/consumer insight development, brand activation, joint customer business planning. Strong previous experience with customers (on or off premise channels) shopper/customer marketing curriculum. Ability to switch seamlessly between ideation and commercial. Agency experience (first-hand or managing of agencies)
Currently a Shopper Marketing Director or High Performing Brand Manager
Ability to evaluate creative concepts and executions against set objectives for maximum shopper impact
Relationship development and strong customer focus
Proven track record of achievements. Strong analytical and research interpretation skills to enable turning insights into actions
Proven track record of successful team leadership and project management skills and achievement
Computer literacy – Internal & External systems
Knowledge of the intricacies of the retail environment
Understanding and familiarity with POS, ACN, Spectra, Loyalty Card, and Panel Data

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Shopper Marketing Account Manager Resume Examples & Samples

7+ years technology marketing/sales experience
Retail marketing, industry, sales and/or channel experience
Experience with retail in-store marketing strategies, tactics & best practices
Experience with other full marketing mix components – esp. digital marketing
Marketing agency, sales and/or channel marketing experience a plus
Solid marketing and/or sales experience – especially retail experience
Strong strategic planning, organization, execution and program management skills
Very strong presentation and overall communications skills
Solid relationship and collaboration skills
Experience building strong relationships and trust with sales teams and customers
Ability to link communications plans and activities to business results
Knowledge of marketing principles, practices, tactics, and tools
Experience in developing and driving field adoption of marketing campaigns
Ability to interface effectively with different levels of management and functional disciplines
Strong influencing, problem-solving, and consensus-building skills

Manager, Shopper Marketing Resume Examples & Samples

Develop retail marketing plan to drive SPHE business across all Walmart channels (stores, online, VUDU). Partnering with Commercial and working closely with Sony’s brand marketing team, this role will maximize the effectiveness of marketing investments, through a rigorous ROI and post program analysis process
Collaboratively plan and create account focused product strategies and presentations that deliver against the customer objectives by having a keen understanding of customer learnings, shopper and brand insights and data that convert shoppers into buyers
Create, or customize, programs that help drive traffic, loyalty, conversion and basket size. Own the presentation of those programs to the customer. Drive the execution of those programs through to the end consumer, problem solving as necessary and clearly communicating status to the Shopper, Brand Marketing and Sales teams
Represent marketing within a cross functional team that supports the national account commercial lead, with the ability to identify and capitalize on incremental opportunities
Be an expert on the competition and understand any dramatic shifts in market share
BA or MBA in Marketing, Business, or Insights
At least 7 years of experience, preferably in the consumer goods industry
Extensive Marketing Experience, particularly in area of Customer/Shopper or Brand Marketing with a strong ability to analyze data, working with insights and category management
Experience building and monitoring annual business plans
Proven track record of managing cross functional teams and strong people management
Demonstrated reputation for customer engagement with ability to drive mutual business results growth
Experience/comfort establishing external relationships with other CPG companies
Effectively communicates & builds relationships at all organizational levels
Propensity for creative problem-solving and opportunity identification
Timeline and critical path management
Fast, fluid and flexible
Innovative and passionate
Test and learn focused

Business Manager, Shopper Marketing Resume Examples & Samples

Improve Ford Value/Quality Perceptions on Assigned 3rd Party sites
Understanding of online shopping and 3rd party automotive sites (all facets)
Experience with/in Agency cross-discipline teams
Strong Marketing Acumen
Presentation, and writing skills
Ability to think logically/strong deductive reasoning
Ability to understand and use quantitative and qualitative research and analytics
Online Automotive Campaign experience
Supervisor or above team management
10 Years of experience required in marketing, with automotive and digital management experience

Manager, Digital Customer & Shopper Marketing Resume Examples & Samples

Analytical problem solving skills (quantitative and qualitative)
5-8 years overall customer marketing
Must have digital products background and digital customer experience
3-5 years experience working with digital and media transactional business partners (EST, IVOD, RVOD, SVOD)
Proven experience in working collaboratively with Sales teams and external customers

Associate Manager Shopper Marketing Resume Examples & Samples

Executing national promotions, customer equity platforms and occasion-based solutions across four business units
Maintaining budget trackers and program dashboards
Planning coupon calendar and managing execution of offers
Facilitating in-store demo events and execution
Tracking and managing internal & external legal review processes
Assisting with ROI and post-program analysis
Working on special projects when assigned
Collaborating with multi-functional teams (Sales, Shopper Insights, Category Management, Sales Planning, Agency, Other CPGs, Brands, and Sales Strategy
High school diploma/GED with related work experience
Experience in brand marketing and/or shopper marketing
Solid verbal, written and interpersonal communication skills
Sound financial and analytical skills
Ability to manage multiple projects and be a strategic thinker
Proficiency with the Microsoft Office suite (PowerPoint, Word, Excel)

Senior Manager, Shopper Marketing Resume Examples & Samples

Develop differentiated Shopper Marketing programming grounded in brand, consumer, shopper and retailer insights
Lead annual joint business planning (JBP) process for strategic PepsiCo retail customers
Work with agency partners and brand teams to develop and execute customer specific programs that build brand equity and drive positive business results at retail
Provide rigorous analysis of marketing program results and make recommendations for future programming
Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
Ability to evaluate opportunities and develop actionable plans to address opportunities
Strong Project Management skills

Senior Manager, Shopper Marketing Resume Examples & Samples

Developing retailer custom overlays and integrating equity and customer strategy to deliver best in class shopper programming
Builds high performing, geographically dispersed team (3 direct reports)
Leads team in commercialization of exclusive packaging associated with customer-specific activation
Leverages all available data to make strategic recommendations and decisions for internal Marketing and Sales teams and external customers
Leads cross-functional alignment on commercialization
Develops and executes Brand First marketing programs, including the launch of a year-long equity campaign to drive excitement around PepsiCo innovation in-store or bringing to life custom opportunities designed to build PepsiCo portfolio within a specific Enterprise retail partner
Manages all aspects of program development, incorporating innovative ways to activate at retail and program implementation ensuring adherence to deadlines, as well as following appropriate governance processes to ensure approval and alignment for all aspects of activation
Leads agency development of key program creative and conduct quarterly communication reviews wih senior director to align on strategy
Understands the retailers' Problems to Solve (PTS) as well as key brand and shopper PTS in order to build strategic programs that deliver a win/win/win for PepsiCo Brand, Shoppers and Retailers
Designs and creates compelling, clear, and concise presentations for senior management and external key clients
Keeps apprised of brand insights, retail industries and consumer trends and uses expertise to educate Marketing and Sales teams and the channel customers
Develops Dx Customer activation plans to support trial targets of key national innovation initiatives
Develops strategies and tactics that help deliver successful launches of innovation grounded in brand, consumer, shopper and retailer insights
Establishes clear accountability for funding of each event
Promotes superior execution at customer by fully supporting strategy development and program or innovation sell-in with strategic customers and execution partners
Assists with key strategy decks including the annual business planning process
Supports the business analysis for JBP & AOP needs; contributes to JBP & AOP development
Develops key event creative briefs and leads creative process through final proof stage including briefing, testing, creative evaluation, photo shoots, content development, securing necessary approvals, etc
Collaborates with purchasing to determine appropriate configurations and costs for POS based on creative/budgetary guardrails and ensures ordering communication disseminates to field in timely manner
Serves as key interface with all brand/portfolio/BU teams and manages brand-specific activation calendars and sell-in of key innovation
Engages in market tours, as appropriate, in order to garner field/retailer feedback and observe POS in field
Participates in and supports key brand meeting (Period Operating Reviews, Consumer Immersions), serving as critical partner and extension of the brand team
Strong Collaboration and Project Management skills

Senior Manager, Shopper Marketing Resume Examples & Samples

Work with agency partners and Brand Teams to develop and execute promotional and customer specific merchandising programs to deliver breakthrough creative that builds brand equity at retail and drives beverage category results
Align customer and internal Brand Teams on customer relevant programs & strategies
Provide rigorous analysis of marketing plan results and recommendations for future programming

Manager, Shopper Marketing Resume Examples & Samples

Flexibility. As is often the case with this business, plans and direction will change from time to time. Multiple projects will present themselves at once and sometimes all of your key customers will have a major deliverable at the same time. Being able to prioritize and self-manage will be essential to the success in this position
Strong presentation skills. Having a good data driven story is critical, but you must be able to deliver it internally and more importantly externally to persuade our customers
Willingness to travel. Figure 20% of your time will be spent traveling to meet with sales, customers, or distributors
7+ years of experience CPG environment, track record of success in: shopper/consumer insight development, brand activation, joint customer business planning. Strong previous experience with customers (on or off premise channels) shopper/customer marketing curriculum. Ability to switch seamlessly between ideation and commercial. Agency experience (first-hand or managing of agencies) a plus

Category Manager / Shopper Marketing Resume Examples & Samples

The shopper marketing is responsible for all Premium Core and Reserve product (in all the channel), all category initiatives and writing compelling category stories for our customers
The shopper is also responsible for ensuring that the programs are commercially viable and drive category growth (and brand growth ahead of the category)
Passion for customer and shopper/consumer and ability to inspire in the others the value of understanding these 2 important and distinct targets for our plans
Understanding / appreciation of customer category dynamics, business models and ability to apply these to create and implement differentiated category strategy with our customer
Ability to work with internal and external stakeholders/partners to deliver plans and activities in line with category trade and channel strategy
Inspire and deliver the thought leadership that shape the future commercial strategy of the sector
Support the creation & delivery of Category and Diageo growth driving range, merchandising, pricing and promotion recommendations in key customers – in line with segmentation & motivation based opportunities. Using the tools implemented in the market such as Spaceman for the planograms
To drive category growth to the benefit of our Customers and for Diageo
Experience in the drink industry
Minimum 3 years’ experience in marketing and sales team
Good commercial understanding with 2 years working with or for customer/distributors
English fluent / French fluent
Strong analytical and strategic skills
Strong technical category management skills
Ability to build quality relationship within cross functional teams and critically also with senior customer stakeholders
Understanding / passion for customer / consumer and shopper
Ability to think both conceptually and practically. Backed up with genuine desire to get results and make difference with customers
Innovation change at scale at the point of purchase

Senior Manager, Shopper Marketing Resume Examples & Samples

In partnership with the greater Albertsons team, identify & develop the Regional Programming Model (for both strategic divisions and all others)
Implement Regional programming model working closely with Customer Sales Leads and Program Team counterparts to land programs that drive brand/portfolio growth and leverage latest technologies, digital/social media, etc. to engage/convert Albertsons shoppers
Measure impact of Regional programming - understanding CIDs and reviewing/optimizing future programs based on key learnings
Own overall programming calendar inclusive of Big Bets, Customer Programs and Regional initiatives
Act as mentor to L6 team members
A track record of successfully influencing key stakeholders
Strong analytic and commercial bent, and comfort with data, reporting, and analysis
Strong Project Management experience leading cross-functional teams and influencing key stakeholders

Shopper & Customer Marketing Manager Resume Examples & Samples

Leading the development of shopper marketing strategies and gaining alignment with Brand Marketing, customer teams and Finance
Leading the agency teams in designing and reviewing messaging on shopper facing assets such as in-store displays, semi/permanent fixtures, bonus packs, FSI communications, gift sets and special packs to ensure goals are met
Understanding go to market strategies for customers and brands within each retail channel in order to align planning activities to strategies
Providing input on go to market strategies working with Go-To-Market, Customer Insights, Sales, Brand teams and our agency partner to ensure proactive development of the strategies
Using shopper research to define insight-based shopper marketing programs that achieve customer, brand and company goals within the Mass channel
Performing post-analytics on key programs to improve efficiency and effectiveness
Updating the planning system to reflect the current plan and deliver financial forecasts
Developing strong working relationships with Sales, Customer Insights, Procurement, Merchandising, Finance, Brand Marketing, Global teams and external partners to ensure cross-functional achievement of company goals

Manager Trade Shopper Marketing Resume Examples & Samples

Marketing activity management, including promotion execution & evaluation
Counter management ,including supply & budget management
Ensure brand image at retail level, including consolidate merchandising guideline and define shelf display guideline & marketing activity design
Retail management, including promoter mgt & selling out database consolidation /analysis
To evaluate the result/efficiency of regional marketing activities
Training management
To secure/improve the market position by BUs, closely work with RO COP and CO TM team to plan the BTL marketing activities in the regions

Shopper Customer Marketing Manager Resume Examples & Samples

Excellent knowledge of the Swiss retail landscape, in particular with mass market key players
Hands on mentality with the ambition and passion to deliver on time and in quality
A minimum of 3 years’ experience in FMCG Trade Marketing
Strong project leadership skills
Excellent in verbal and written communication, ideally coupled with good relationship building, negation and listening skills
Fluent in German and English, strong French skills is a plus
LI-GSK
Develop & execute oral health shopper, expert & customer strategy & activation concepts
Own executions and ensure timely delivery of all materials
Define promotion objectives & own performance tracking
Drive the category management agenda across mass market & pharmacy channels
Be a proactive key member of the local oral health category team
Work collaboratively across functions and with colleagues in neighbor countries
Own the Trade Marketing Budget

Manager Shopper Marketing Resume Examples & Samples

Collaborates with our Insights & Analytics and Category Leadership teams to gain understanding of brand shopper insights (trips, drivers, barriers, share of voice, etc.) in order to identify opportunities by channel/customer
Determines optimal brand/shopper/customer intersection and maximized ROI opportunity in order to drive A&P spend
Identifies brand optimal shopper targets as well as develop the relevant intersection between shopper and consumer by channel/retailer
Develops brand shopper objectives/strategies/measures that drive the holistic path to purchase
Leads development of in store vehicles for assigned brands from setting the strategy to ensuring they meet financial requirements in order to drive maximized ROI
Drives communication of brand knowledge and news to the Field Shopper Marketing team as well as drive visibility of the field activation back to the Brand Team and other cross-functional counterparts
Drive learnings through post event analytics tools
Accountable for brand driven shopper marketing funding including in store vehicle development spend
Manages agency resources to ensure solid development of actionable, insight based creative for in store vehicles
At least 5+ years of Brand, Agency, Shopper and/or Integrated Marketing experience
Prior experience planning and executing marketing programs which leverage multiple media vehicles

Associate Manager, Shows & Shopper Marketing Resume Examples & Samples

Industry and Trade Shows
4-6 years of CPG related experience (Automotive Aftermarket preferred)
Must be energetic & highly motivated with proven team work & leadership skills
Experience in Sales/Marketing project management preferred
Experience in a cross functional/global organization
Exhibit customer driven, innovative & results oriented behaviors
Ability to interact & communicate effectively with all levels of the organization
Ability to collect, organize & interpret data, draw meaningful conclusions from raw data & communicate recommendations
Proficiency in MS Office Suite required
Ability to manage deadlines in a fast paced and dynamic environment
Proactive problem solver & strong collaborator with a global mindset; ability to develop relationships with coworkers in and outside of the immediate office including those in other countries
Operates with a sense of urgency; identifies opportunities and acts quickly to achieve results

Manager Shopper Marketing Resume Examples & Samples

Strong shopper marketing or retailer marketing experience with a consumer electronics company is highly preferred. Experience with online/offline and e-trade is a must
Experience in a similar regional or international HQ position driving business results
Demonstrated that you can think conceptually from a broad business perspective considering both strategic as well as operational aspects. You can steer and guide our local country organizations in executing business plans
International mindset and the ability to talk efficiently to different people in different countries and work in a complex matrix organization
Innovative and creative thinking with a strong sense of pragmatism
Fluent in minimum of two languages, one is English

Insights Product Manager Shopper Marketing Resume Examples & Samples

You will utilize Amazon's marketing measurement and data platforms to help our CPG advertisers understand the impact of their marketing investments with Amazon (sometimes this will entail pulling a standard report, and mining millions of rows of data for insights)
You will work closely with sales and account management to make data-driven decisions around media planning and strategy
You are responsible for the relationship with our clients' analytics and insights teams to jointly drive test plans, research and innovation
Represent the "voice of the customer", identifying repeatable solutions that can be built to scale to serve more advertisers. Act as a liaison to product teams to help productize these solutions
Advocate and educate clients and internal teams on Amazon's ad platform products
A bachelor's degree is required, preferably in an analytical field (e.g. Economics, Computer Science, Mathematics, Statistics, or Finance)
Strong analytical and quantitative skills, especially applied to marketing analysis
Able to source, work with, and combine disparate data sets to answer business questions
Strong oral and written communication skills are critical
Strong client-facing experience (3-5 years)
Strong problem solving ability, task prioritization and ownership
Several years experience in data mining and statistical analyses
Several years of SQL experience
High proficiency in Excel (Pivot Tables, charts)
Proven experience in advertising or e-commerce product management or product marketing is required, preferably in data and analytics. This includes agency/consulting experience in these industries
Several years in predictive modeling
Ability to create Visual Basic Macros for Automations in Excel
Strong working knowledge of Tableau
Experienc in using Python in context of data handling and analysis
Digital advertising and e-commerce experience
Experience in online advertising or web-based technologies
Experience partnering with sales and/or engineering team

Insights Product Manager Shopper Marketing Resume Examples & Samples

You will utilize Amazon's marketing measurement and data platforms to help our CE advertisers understand the impact of their marketing investments with Amazon (sometimes this will entail pulling a standard report, and mining millions of rows of data for insights)
Several years of experience in data mining and statistical analyses
Advanced Computer literacy. Hands-on experience on at least 2 of the following: SQL, ETL, Python, R, Spark/Scala
Strong client-facing experience (several years)
Master in Computer Science, Computer Engineering, Statistics, Mathematics, or Economics
Some years of experience in predictive modeling
Experience with or willingness to learn distributed systems (Spark, Hadoop)
Experience with scripting languages like Python, Ruby, or Unix shell scripts

Manager, Shopper Marketing Resume Examples & Samples

Develop comprehensive annual Shopper Marketing plans for Kroger that align to SCJ Brand/Category strategies as well as support overall customer growth by incorporating Kroger's shopper’s path to purchase
Lead all Shopper initiatives for Kroger to help deliver business plan and elevate SCJ brands and business performance
Lead creative brief development for 70 programs annually. Clearly articulate communication objectives of brand and customer in order to inform and direct agency work
Manage customer specific shopper budget, all programs must be executed on budget and on time
Responsible for oversight of shopper marketing analysis by tracking agreed upon KPI’s to optimize ROI of shopper plans annually and utilize post program analytics to improve programs and tactics
Develop and leverage relationships with Kroger Senior leadership in Marketing and Merchandising to help foster strong collaboration and business opportunities
Build trust by maintaining relationships with key management personnel at SCJ headquarters
Collaborate with account sales team to gain deep understanding of key business priorities to achieve growth at Kroger
Responsible for managing agency relationship and personnel resources on-site to ensure program execution and achieve performance standards
Manage and lead agency team members
Manage relationships with external vendors to execute flawless shopper programs and to stay well-versed in shopper program innovation
10+ years in CPG industry in Marketing capacity
Advanced marketing skills/experience. Ideal candidate will have a minimum of 10+ years of marketing experience (shopper marketing, brand management, or integrated marketing capacity)
Currently a Shopper Marketing Director or High Performing Brand Manager
Ability to evaluate creative concepts and executions against set objectives for maximum shopper impact
Relationship development and strong customer focus
Ability to translate global marketing objectives and to create programs that apply to customer specific needs
Proven track record of achievements. Strong analytical and research interpretation skills to enable turning insights into actions
Proven track record of successful team leadership and project management skills and achievement
Undergraduate degree preferably a Business degree with focus on Business Management & Marketing
Computer literacy – Internal & External systems
Knowledge of the intricacies of the retail environment
Understanding and familiarity with POS, ACN, Spectra, Loyalty Card, and Panel Data
Ability to foster development of common vision and provide strategy and direction
Generates creative solutions to work situations; tries different and novel ways to deal with insight gathering, problem definition, organizational processes and opportunities
Demonstrates urgency and decisiveness; takes prompt action to accomplish goals; proactively attempts to influence events rather than passively accept outcomes
Builds effective working relationships by developing and collaborating with teams or those outside the team to accomplish organizational goals; takes actions that respect the needs and contributions of others; contributes to, drives towards, and accepts the consensus of the team after discussion
Able and willing to transition quickly to different tasks, to shift priorities and modify actions to meeting changing job demands at short notice
Commits to an action after developing alternative course of action that is based on logical assumptions and factual information; takes into account resources, constraints and organizational values
Passion for innovation. Role requires extensive problem solving, understanding of consumer/shopper insights and alignment of cross-functional management
Ability to work in self-directed environment. This role is empowered to establish the strategic framework for Shopper Marketing at these key accounts

Manager, Shopper Marketing Resume Examples & Samples

Develop comprehensive annual Shopper Marketing plans for Walmart that align to SCJ Brand/Category strategies as well as support overall customer growth by incorporating Walmart shopper’s path to purchase
Lead all Shopper initiatives for Walmart to help deliver business plan and elevate SCJ brands and business performance
Develop and leverage relationships with Walmart Senior leadership in Marketing and Merchandising to help foster strong collaboration and business opportunities
Collaborate with account sales team to gain deep understanding of key business priorities to achieve growth at Walmart

Manager, Shopper Marketing Resume Examples & Samples

Builds relationships with customer merchant teams and marketing departments
Builds relationships with shopper marketing teams at other Consumer Packaged Goods (CPG) companies and influencers (P2PI, Coogan Share Group, League of Leaders, etc.)
3-5 years relevant work experience with a background in consumer packaged goods preferred
Excellent oral and written communication skills, as well as, interpersonal skills
Strong analytical and problem solving abilities
Ability to influence cross-functional teams & customer contacts
Ability to take initiative, work well both autonomously and as part of a team

Digital Marketing & Shopper Conversion Manager Resume Examples & Samples

Oversee digital media programming across the DX to develop impactful ways for PepsiCo Shopper Marketing to maximize digital investments through increased efficiency and effectiveness
Collaborate cross-functionally within the organization and with external partners to collect historical knowledge of digital program results regularly, then provide analysis of programs across the DX to uncover learnings and best practices, and manage cadence of sharing out those learnings with key stakeholders to drive education and elevate digital expertise across DX talent
Build robust digital media expertise and stay up-to-date on emerging media platforms and retailer digital capabilities in order to lead digital test & learn opportunities that will continue to elevate our digital capabilities to deliver against both our short-term and long-term objectives
Become an expert on 3rd party media, working towards best use of digital tools to achieve stated goals and influence key vendors to create consistent measurement capabilities for improved comparability
Support Insights enhanced capabilities, with a particular focus on Most Valuable Households; in-conjunction with the team Director help develop a process for MVH integration into shopper programming
A minimum of 5 years prior Marketing experience (if Undergrad degree only) OR 2 years of prior Marketing experience (if Advanced degree)

Shopper Marketing Senior Manager Resume Examples & Samples

Thought leader that architects shopper marketing strategy for customer by defining key problems to solve for customer, shopper and our brands as well as identifying future growth opportunities
Plays key role as member of the Customer team to help manage Joint Business Planning, total priorities, alignment meetings, and customer requests
Inspire agency partners and Program Teams to develop differentiated omni-channel shopper marketing solutions grounded in insights that drive brand conversion
Champion new ways to engage shoppers across the path to purchase, including communication and coordination with regional key account managers
Align customer and internal Program Teams on customer relevant programs & strategies
Fully support Shopper Marketing strategy development and program sell-in with customer and retail execution partners
Develop strong working relationships with internal PepsiCo teams as well as external customer teams, including sales, marketing, insights, innovation and operations
Minimum Qualification: Undergraduate Degree
Preferred: MBA with a concentration in Marketing
A minimum of 8 years prior Marketing experience (if Undergrad degree only) OR 5 years of prior Marketing experience (if Advanced degree)
Creative agency management experience, and expertise developing and executing promotions is required
Ability to successfully manage a matrix environment

Manager, Shopper Marketing Resume Examples & Samples

Leverages brand, consumer, shopper and retailer insights and trends to develop shopper engagement strategies for innovation, media-to-shelf, portfolio, and customer programs to engage and convert shoppers
Leads agency briefing and manages all aspects of program development and execution, ensuring ideas are developed into high impact and cost effective campaigns
Leads and inspires the development of new shopper engagement models and innovative ways to activate at retail, and encourages experimentation with future focused engagement tools and techniques (across such platforms as digital, social, and mobile)
Understands the Problems to Solve (PTS) of the Quaker Brand, shoppers, and retailers in order to build strategic programs that deliver a win/win/win for Quaker, shoppers and retailers
Collaborates with Quaker Brand, Customer Teams, Sales, Sales Strategy, Insights, Category Leadership, and other functional leads to support Joint Business Planning and program execution
Develops and executes power of one ("Better Together") custom marketing programs designed to build PepsiCo portfolio within specific Enterprise retail partners
Promotes superior execution by fully supporting strategy development and program/innovation sell-in with strategic customers and execution partners
Supports development of key strategy decks including those for the annual Joint Business Planning process
Proactively influences brand investment strategy and establishes clear accountability for funding of each event
Ensures adherence to deadlines and follows appropriate governance processes to ensure approval and alignment for all aspects of activation
Ability to effectively collaborate, communicate and influence in a matrix environment

Shopper Marketing Associate Manager Resume Examples & Samples

Translating insights and developing integrated programs, including media-to-shelf, portfolio and customer programs to engage and convert the shopper
Developing and partnering with the sales team to sell-in shopper marketing programs that integrate equity and customer strategy to deliver best in class shopper programming
Support Walmart, Inc. Joint Business Planning for the Non-Carbonated Beverage portfolio
Lead activaton of non-carbonated beverage portfolio at WMT, Inc (Starbucks, Lipton, Aquafina, Gatorade)
Translates brand strategy into winning shopper engagement strategies and plans; leads agency briefing and manages all aspects of program development and execution
Supports Joint Business Planning - customer and sales team partnership, deck development, brand alignment
Leads and inspires the development and execution of new shopper engagement models and encourages experimentation with future focuses engagement tools and techniques (across such platforms as digital, social, mobile)
Proactively identifies synergies, develops and executes power of one/food and beverage ("Better Together") marketing programs designed to drive coincidence demand of PepsiCo portfolio
Proactively influences brand investment strategy to drive demand for PepsiCo portfolio at WMT Inc
Uses appropriate governance processes to ensure approval and alignment for all aspects of activation
Manages program budgets
A minimum of 2 years prior Marketing, Digital, or Agency experience (if Undergrad degree only)

Shopper Marketing Senior Manager Resume Examples & Samples

Wire and collaborate with the Doritos brand team to develop shopper activation plans across all enterprise customers, driving incremental growth and return on investment
Lead the development of all enterprise customers' joint business planning presentations and shopper programs including alignment with key stakeholders
Complete post program analysis to determine ROI and implications in an effort to improve future programs
Manage, motivate, coach and develop a talent direct report
Strong marketing background, brand marketing experience an asset
Intellectual curiosity including a strong desire to dig into the data and draw implications
A collaborative leader who can bring together multiple stakeholders and identify the win:win

Manager, Shopper Marketing Resume Examples & Samples

Work with the Marketing, Sales and Shopper Marketing Team (HQ and Agency) to design, develop and execute Shopper Marketing strategies, plans and programs that contribute to achieving SCJ business and account goals and deliver against key business priorities
Develop new item launch plans that maximize awareness, trial and sales velocity by integrating information from Brand, Sales, and the customer
Serve as a marketing/consumer consultant to assist in the building of Customer/Shopper strategies, priorities and programs
Work with the Shopper Marketing Agency Team, Account Managers and Sales leadership in managing numerous facets of the business including business planning and shopper marketing strategy and program/plan development, execution and analysis
Manage and direct Agency personnel, lead their work in the development and execution of Shopper Marketing programming at their customers and ensuring they achieve performance standards and deliver SCJ and account objectives
Provide strategic oversight for the MMCD/CEC business and manage the total budget across all accounts by working with the Brand Manager
Responsible for engaging and building relationships with the marketing departments and key leaders of customers. Aligns and builds shopper strategies and programming with customer’s priorities & strategies
Responsible for oversight of shopper marketing analysis with Agency team including analysis of promotional/shopper program effectiveness, financial management and market research development and interpretation. Provide in-depth analysis, develop business strategies and recommended action plans
Creative problem solving. Interface with multiple levels of an organization, including multiple levels of Marketing and Sales internally and Marketing, Merchandising/Procurement with the customer and agency management
Identify/create opportunities based on consumer/shopper insights that the Account Teams can leverage to increase sales and share, while building customer relationships and thought leadership
Advanced marketing skills/experience. Ideal candidate will have a minimum of 5 – 7 + years of marketing/shopper marketing experience or brand / sales related experience
Currently a Shopper Marketing Manager or Brand Manager or higher (High potential Associate Brand Manager/Brand Manager or Consumer Promotions Manager could be considered)
Ability to work in self-directed environment. This role in empowered to establish the strategic framework for Shopper Marketing at these key accounts

Senior Manager Shopper Marketing Resume Examples & Samples

Works with Consumer Insights, Field Sales, Trade Marketing, Brand Marketing & Category Management (and mines relevant data) to develop the insights that can drive brand equity
Assists the Field Sales force in developing programs within key customers
Oversees all execution elements (e.g. budgeting, creative approval)
Work collaboratively with Brand Managers and Customer Marketing Managers in the Field and HQ locations to drive Shopper Marketing programs inclusive of obtaining brand creative assets, estimating costs, coordinating meetings, obtaining coupon codes, etc
Collaborate with Finance to ensure financial rigor in areas including coupon codes, reconciling invoices, redemptions, actual costs, etc
Maintain Shopper Marketing Program Snapshots for all key customers and coordinate Post Promotional Analysis
Ensures alignment with various vendors (digital, social etc.) and presents relevant information to management
Responsible for managing Shopper Marketing creative agency
Develops turn-key Toolkit (approved template) materials for 2nd & 3rd tier customers when appropriate
Manages and leads status calls with field and Shopper Marketing agencies
Self -starter, independent thinker, action oriented
Adaptable to changing circumstances, solid project management skills
Analytically inclined with the ability to link seemingly disparate pieces of information
Detail orientated, organized, reliable, resourceful and accurate professional that focuses on outcomes
Strong interpersonal and communication skills. Able to effectively present ideas and concepts to groups of varying levels within outside of the organization
Ability to contribute, influence and work effectively in a cross-functional matrix environment
Ability to work independently, multi-task and prioritize and work effectively under pressure
Ability to build team alignment relative to specific objectives
Technical skills: highly skilled in Excel and Power Point. Database knowledge is a plus
Strong working knowledge of customer POS sources (Retail Link, Spectra and IRI data)
7+ years Shopper Marketing or Consumer Promotion experience in CPG retail environment , preferably in corporate HQ location
Direct customer engagement experience required (via shopper marketing, customer development or category management) and coupon redemption experience a plus
Experience mining data from retailer shopper card programs (for example Dun Humby and EYC) a plus

Assistant Manager Trade Shopper Marketing Resume Examples & Samples

At least 5 year working experience on retail or sales management in electronic appliance or FMCG industry
Strong at marketing activity planning and execution, and can drive LO team to uplift sellout
Hard working, Team work spirit, interpersonal skills
Capable of Microsoft Office

Manager, Digital & Shopper Marketing Resume Examples & Samples

Work closely and build strong relationship with the marketing and sales managers to maximize the effectiveness of digital marketing programs to drive both quantity and quality of leads, improve conversion to opportunities, drive increased revenue, and enhance customer engagement
Execute search engine marketing (SEM) initiatives and online marketing lead generation efforts, including search engine marketing, content digital marketing, social media marketing (webinars, free trials, direct marketing)
Ensure services to support data integrity, data enrichment, data transfer between automation platforms and provide digital analytics
Execute digital strategy for all brands in accordance with agreed upon strategy, including paid social, display, video, search marketing. Report back real time learnings for optimizations
Liaison with Brand Marketing and Global Marketing Services on marketing assets
Four plus years brand and product marketing communications development and execution with digital bias
Web site development/optimization and landing page creation skills
Experience with Amazon and/or other e-commerce retailers
Strong organization, analytic and verbal and written communication skills a must
Quick learner, self-directed, and detail oriented
Strong knowledge of digital tools for marketing automation solutions (Marketo), contact databases (Salesforce.com), social media platforms (Engaged Sciences), etc