Strategy Insights Manager Resume Samples
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Strategy Insights Manager Resume Samples
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AB
A Bosco
Arno
Bosco
347 Lindgren Unions
San Francisco
CA
+1 (555) 345 9629
347 Lindgren Unions
San Francisco
CA
Phone
p
+1 (555) 345 9629
Experience
Experience
San Francisco, CA
Trade Strategy & Insights Manager
San Francisco, CA
Quigley-Schultz
San Francisco, CA
Trade Strategy & Insights Manager
- Strategic Planning: Identify and embed insights to impact annual retail plans as well as supporting longer term strategic direction
- Communication supporting trade insights initiatives across all National Retail Sales regions and Bottling partners
- Provide analysis and solution recommendations using TPO tools and advanced data analysis (e.g. shopper card data)
- Develop and deliver training to support this deployment
- Dissemination of internal and external information to build compelling stories and direction for both National/HQ view and geographic field teams
- Influences system development by stewarding field feedback to Director of Insights for routine and ad hoc enhancements
- Analysis and solution recommendation using TPO tools and advanced data analysis (e.g. shopper card data)
Houston, TX
Manager Subscriber Insights & Strategy
Houston, TX
Nitzsche-Jerde
Houston, TX
Manager Subscriber Insights & Strategy
- Develop key panel initiatives, including content strategies, with an emphasis on setting goals, developing metrics, defining audiences, and identifying key tactical frameworks
- Assists with maintaining and improving ongoing marketing programs, analyses, and reports
- Contribute to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive, engaged team member
- Develops financial models in designing packaging and pricing to ensure competitive position in market
- Creates reporting to measure success of marketing programs
- Tracks and manages marketing expenses in order to ensure that they are within budget parameters
- Strong attention to detail and high standards for quality work product
present
Houston, TX
Strategy & Insights Manager Central Europe
Houston, TX
Satterfield, Spencer and Kertzmann
present
Houston, TX
Strategy & Insights Manager Central Europe
present
- Project management
- Provide recommendations on business opportunities and risks based on holistic insights (consumer, shopper, industry, etc)
- Support CSE Business Unit business updates with performance drivers of the respective Franchise Operations
- Business Performance analysis and recommendations
- Lead regional projects on behalf of Business Unit in the areas of profit mapping, competitive intelligence
- Explain business performance thru connecting the dots from different sources and depicting how we are performing against key strategic priorities. Proactively raise questions related to business performance and make concrete and timely remedial recommendations
- Thought-provoker - A critical part of our role is the creation and facilitation of a clear and effective business planning process. However, much of our work is aimed at providing thought-leadership and problem solving approaches that will influence and guide the growth of the organization
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
Georgia Southern University
Bachelor’s Degree in Marketing
Skills
Skills
- Extremely strong analytical skills – ability to draw insights and actions from data; ability to develop volumetric & financial models that can accommodate multiple inputs from diverse data sources and be used for scenario planning
- Extensive experience with price/package/promotion plan development & analytics
- Ability to lead complex analytical exercises/projects and which lead to actionable direction within the marketplace
- Working knowledge of key data systems: planning tools (e.g. AIP, Scenario Builder, Price Simulator), syndicated marketplace information & data (e.g., Nielsen); forecasting systems KAEP, UFP); internal financial & sales reporting, internal performance management & execution metrics (e.g., RED – Right Execution Daily)
- Experience with price/package/promotion plan development & analytics
- Experience and comfort working directly with senior leaders; aligning senior executives with differing perspectives
- Experience in developing business plans/business cases
15 Strategy Insights Manager resume templates
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1
Manager Subscriber Insights & Strategy Resume Examples & Samples
- Tracks and manages marketing expenses in order to ensure that they are within budget parameters
- Manages local promotions and event marketing; coordinates with direct sales staff
- Develops and maintains demographic and other market data as needed in order to support marketing goals
- Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes, and issues
- Analyzes subscriber numbers and packages and revenue to determine performance compared to budget
- Creates reporting to measure success of marketing programs
- Assists with maintaining and improving ongoing marketing programs, analyses, and reports
- Develops new ideas and communicates potential uses for analytics across the business
- Education Level-Bachelors Degree or Equivalent
- Years Experience-Generally requires 6-9 years related experience in customer service, customer strategy, social media, analytics, or metrics & reporting
- Experience using and working with survey tools/software a plus
- Experience with community and social customer service operations and processes
- Analytic mindset and a strategic thinker
- Ability to interpret and analyze statistical data; comfort with excel and basic statistics
- Experience collaborating and working successfully with multiple stakeholders and teams, and excelling in an entrepreneurial environment
2
Strategy & Insights Manager Central Europe Resume Examples & Samples
- Be the driver of Business Plan, LRP (long-range plan) and Vision processes at Central Europe Franchise Operations level, covering entire portfolio of brands (sparkling, Juice, water and other stills) and aligning franchise behind key Business Unit strategies top down and embedding bottom up local strategies. Contribute to define portfolio strategy and investment allocation
- Provide recommendations on business opportunities and risks based on holistic insights (consumer, shopper, industry, etc)
- Recommend strategic initiatives to capture those opportunities and/or mitigate risks
- Partnering with Franchise Operations on Franchise Leadership
- Explain business performance thru connecting the dots from different sources and depicting how we are performing against key strategic priorities. Proactively raise questions related to business performance and make concrete and timely remedial recommendations
- Take active part in all important meetings (System Alignment Meetings with Coca-Cola Hellenic, Business Plan and Long Range Plan presentations)
- Occasion, Brand, Price, Package, Channel/Shopper insights/Category vision analysis and implementation
- Business Performance analysis and recommendations
- Initiate specific special analyses and make recommendations based on available continuous studies and ad-hoc as needed
- Responsible for Marketing Variance Analysis (MVA) where available to ensure full development and amplify usage with Franchise Operations teams and Coca-Cola Hellenic
- Identify and prioritize gaps / opportunities based on volume, profit and long-term trends including competitive analysis and acquisition target identification
- Partner with Business Unit Business Intelligence for Industry Estimates and long-term trends identification
- Support CSE Business Unit business updates with performance drivers of the respective Franchise Operations
- Lead local projects in collaboration with Franchise Operation team in order to maximize revenue growth
- Lead regional projects on behalf of Business Unit in the areas of profit mapping, competitive intelligence
- Act as first challenger on ad-hoc research requests to ensure action standard and that Strategy & Insights budget is invested behind strategic priorities
- 10 to 15 years in consulting, marketing, finance, operations or research or a combination
- Leads System Alignment
- Builds System Health
3
Business Insights & Strategy Manager Resume Examples & Samples
- Strategic toolkit
- Strong written and oral communication and influencing skills
- Strong data gathering skills – internally and externally with ability to probe all relevant resources to maximize results
- Exceptional analytical and problem-solving skills
- Ability to perform complex analysis (excel modelling skills) and clearly and concisely communicate results to a broad audience
- Ability to work and influence cross functionally with multiple stakeholders at different levels
- Ability to collaborate with key stakeholders to proactively assess opportunities for further growth
- In depth understanding of consumers and trade research design
- Ability to work in a fluid organization setting where the focus is the initiative (work); ability to quickly establish oneself in a new project team; ability to move from one team to another quickly and work in multiple teams at the same time
- Advanced MS Office (Excel, PowerPoint, Word, Microsoft Projects)
- ~10 years of relevant strategic experience with strong focus on qualitative and quantitative analysis. Variety of experiences is more critical than number of years
- Fluent in English. French or Portuguese an added advantage
- Solid communication skills
- 10+ years relevant experience, including a minimum of 4 years in Strategic consulting or in a Corporate Strategy function
4
Trade Strategy & Insights Manager Resume Examples & Samples
- Drive thought leadership necessary to evolve CCNA’s trade spend strategies by supporting the development of insights and the implementation of optimization principles with customers and sales teams
- Trade Promotion application deployment: Lead successful deployment of trade insights to key user groups within RGM (Revenue Growth Management) and surrounding organization; create processes to embed TPO insights as a resource to our customers
- Trade Spend Capability development: Provide leadership as the subject matter expert on Trade Spend Optimization to our internal/external partners
- Strategic Planning: Identify and embed insights to impact annual retail plans as well as supporting longer term strategic direction
- Trade Promotion Insights: Create post event analysis to address key trade promotion issues and provide strategic recommendations for course correction
- Promotional Acceleration Spend deployment: Identify opportunities and lead analysis to develop acceleration investment recommendations as well as ongoing process management and improvement
- Lead deployment and increase adoption of trade strategy insights to key user groups including Planning and Performance Managers, RGM Leads, Category RGM teams, and Sales
- Develop and deliver training to support this deployment
- Provide feedback and input from users for overall process improvement and application enhancements
- Key issue identification and prioritization recommendation to inform CCNA’s current and multi-year retail promotional strategies
- Analysis and solution recommendation using TPO tools and advanced data analysis (e.g. shopper card data)
- Develop post-promotion analysis for key trade events in order to provide System insight into commercial strategy and investment decisions
- Embed insights and optimization strategies into annual plans in partnership with RGM and Sales
- 3-5 years of experience, preferably in the consumer goods/beverages industry
- Experienced in developing Pricing & Promotion structures for CPG products
- Experience in developing business plans / business cases; strategic thinking (forward-looking vision and anticipating of future needs)
- Working understand of P&L levers & value chain modeling
- Experience and comfort working directly with senior leaders; aligning senior execs w/ differing perspectives
- Collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing wide variety of stakeholders
- Extremely strong analytical skills – ability to draw insights and actions from data; ability to develop volumetric & financial models that can accommodate multiple inputs from diverse data sources and be used for scenario planning
- Extensive experience with price/package/promotion plan development & analytics
- Ability to lead complex analytical exercises/projects and which lead to actionable direction within the marketplace
- Working knowledge of key data systems: planning tools (e.g. AIP, Scenario Builder, Price Simulator), syndicated marketplace information & data (e.g., Nielsen); forecasting systems KAEP, UFP); internal financial & sales reporting, internal performance management & execution metrics (e.g., RED – Right Execution Daily)
5
Insights Strategy Manager Bing Resume Examples & Samples
- Jointly layout strategy and plan to partner with Strategic and Mid-Market sales to grow Bing Ads revenue through Insights development and distribution
- Thought leadership in Insights/Sales transformation with focus on advertiser facing insights that drive behaviors identified through Central AAIG analytical processes
- Monitoring and managing the overall health of the Insights pipeline and providing analysis on Insights research pipeline, programs, IM capacity, consumption rate, and revenue impact; putting action plans in place across the Global AAIG org to drive performance
- Develop and manage Insights customer planning processes; drive quality initiatives to support Insights customer account planning
- Develop and document Insights capability standards and best practices; partner with relevant Operations teams to put in place and execute action plans for capability development in accordance with these standards
- Differentiate roles & responsibilities of AAIG sub-teams from those of Sales and Service teams, primarily related to individual and scaled advertiser analytics processes, and continuously refine based on tool development and sales capability development
- Ensure Global consistency in AAIG R&R across sub-teams and with partners in Sales and Service teams; identify critical differences and develop action plans for correction
- Develop and Manage Internal Sales and Advertiser facing Insights GTM process globally, including partnership with SBT Business Excellence teams to fit into broader GTM efforts
- Manage Analytics and Insights deliverable calendar and overarching AAIG engagement with Central and Field Marketing
- 7+ years of experience in Search Engine Marketing analytics, Sales, or Sales Operations required, experience in Global Search Marketing roles strongly preferred
- Deep understanding of search sales processes, best practices, market differences, tools, and programs
- Demonstrated capability with data manipulation using Microsoft SQL, PowerBI, Excel
- Excellent analytical, strategic thinking and problem identification/resolution skills
- Demonstrated track record in data-driven decision making
- Successful track record of working collaboratively across multiple teams
- Ability to distill complex and sometimes conflicting data into relevant information for intended audience
- Experience in implementing development programs for employee growth, specifically in hard, functional skill sets
- Experience leveraging collaboration technology (e.g. SharePoint) to deliver BI solutions
- Open, confident communicator, effective in senior levels of engagement
- Ability to work autonomously and manage multiple complex projects or programs with high levels of ambiguity and shifting priorities in a fast-paced environment
- Detail-oriented with excellent organizational skills
6
Senior Manager, Primary Insights & Strategy Resume Examples & Samples
- Leading & executing the team strategy
- Overseeing the RFP process for new projects
- Interpreting consumer research and converting it to actionable insights in the form of executive summaries & presentations to help grow Telemundo Enterprises’ audience ratings
- Developing relationships with internal clients to understand and align with their priorities
- Ideating the strategy behind Telemundo Enterprises’ research communities
- Make primary research at Telemundo Enterprises state of the art in everything we do and stay on the cutting edge of the intelligence around the fast-growing US Hispanic market
- Consuming the Spanish language content category intimately
- Bachelor’s Degree in Statistics, Sociology, Entertainment, Media, or related field. MBA a plus
- High proficiency in MS Office Suite, especially PowerPoint and Excel. SPSS/SAS proficiency a plus
- Minimum of 6 years’ experience executing custom market research, with strong mathematical skills, attention to detail and ability to analyze and visualize data
- Direct experience moderating focus groups a plus
- Team player with excellent communication, writing and presentation skills
- Ability to listen and interpret stakeholder needs
- Ability to manage multiple assignments at once in a fast-paced environment
- Passion for content and the Spanish language category
7
Manager Consumer Strategy & Insights Resume Examples & Samples
- Co-ownership of strategic projects with focus on the digital side of these projects, e.g. consumer trend research, campaign success measurements
- Take ownership of one project cluster within the GCSI team – plan, execute and improve
- Co-create and build design thinking capabilities within team
- Liaise with internal stakeholders to harmonize the approach to using social media across departments dealing with it – develop KPIs, standardized measurements etc
- Make consumer insight more visible, accessible and actionable within the global adidas headquarters
- Balance of analytical skills and strategic thinking
- Profound knowledge of contemporary insights tools and methods – with an emphasis on qual
- Profound knowledge of design thinking approaches / processes as well as methods for ideation and co.creation
- Needs to be used to working in international environments
- Needs to be experienced in scoping and executing international projects
- Excellent English skills, written and spoken
- University degree in Marketing/Social Science/Psychology
- Confident in working in Design thinking processes, Co-Creation and Ideation
- Confident in running large scale projects
- Min. 3 - 5 years’ relevant professional experience working, ideally innovation consultancy background or within human centered design projects
8
Strategy, Insights & Transformation Manager Resume Examples & Samples
- Proven thought leadership likely gained at a strategy consulting firm or in core strategy roles at other organisations
- Track record of development and implementation of strategic and process improvement initiatives
- Strong capabilities across: Strategic Orientation, Results Orientation, Customer Focus and Influencing Outcomes
- Previous experience in Credit cards and payments industry strongly preferred
- Business acumen (MBA preferred) and a highly analytical skillset; ability to guide analytics to deliver business insights
- Well developed presentation skills and ability to influence senior and executive management
9
Manager, Customer Insights & Strategy Resume Examples & Samples
- Serves as primary point-of-contact for all marketing and admissions requests related to operational changes, data analysis, and reporting needs. Works with relevant stakeholders to analyze the efficacy of any changes and implement as necessary
- Guide team to develop action plans to mitigate risks to business operations and action plans to take advantage of available opportunities for further efficiency and growth. Works with admissions and marketing stakeholders in order to implement these plans through the appropriate channels
- Seeks out opportunities for automating processes and works with appropriate stakeholders to develop such automation
- Acts as an escalation point for questions and requests from matrix level stakeholders related to development and enhancement requests for our CRM & related platforms
- Oversee the performance for marketing and admissions conversion campaigns through utilization of supplemental marketing analytics tools
- Escalation point for managing key inter- & intra-departmental processes in the recruitment and registration cycle. Serves as the first-line gate keeper for projects coming into the business operations analysis team for business units within their purview
- Works with team director and Data Operations team to ensure that processes within their business units are built maintaining data integrity & compliance standards
- Provide guidance on KPIs & evaluation criteria used to maximize efficiency & productivity
- Determine strategy for effective test plans & evaluation of results
- Manages a team of support analysts to accomplish the above responsibilities. Delegates these responsibilities to team as appropriate
- Use reporting tools (i.e. Tableau) to develop ad hoc reports that measure overall business unit performance
- Utilizes organizational tools and project management software to keep team on task, and completing deliverables in a timely and predictable manner
- Previous experience using Salesforce CRM system
- The ability to communicate difficult/sensitive information in a tactful manner
- Well-developed sense of discretion regarding access to sensitive information
- Enthusiasm and the ability to thrive in an environment of constant change
10
Strategy Insights Manager Resume Examples & Samples
- Adapt quickly to complex culture and develop successful professional relations with key stakeholders
- Establish project plans for creating, enhancing and deploying new processes, services, features and functions across the enterprise
- Fully understand processes, workflow, and requirements to implement the approved solution for strategy implementation
- Clearly communicate the status of all projects, issues with implementation, and solutions
- Lead and manage internal resources to drive toward project milestones and overall project execution
- Engage with a variety of key leaders and stakeholders within each line of business to ensure buy-in at all levels within the organization
- Serve as an ambassador for the area maintaining the highest level of professionalism and world class service as we deploy our strategies
- Lead cross-functional teams, acting as an advocate and ensure strategy is successfully implemented
- Work to meet deadlines in a small entrepreneurial team
- Successfully deploy key phases, from inception to full adoption and implementation
- Regularly update senior leaders on implementation, capability development and future needs
- Report weekly to Executive Sponsor when tasks are at risk till critical path determined
- Perform independently with minimal supervision and work with others developing trusting relationships
- Maintain strict adherence to internal policies and internal controls within organization
- Build business cases and gather insights for strategy development
- Six to ten years of experience in business and marketing environments
- Demonstrated success at deploying strategies and implementation plans with proven track record developing and implementing innovative solutions
- Excellent communication and presentation skills including ability to work with all levels of the organization
- Ability to command a group of individuals in a room quickly and be assertive in a public environment
- Ability to work in an entrepreneurial environment in a team and individually
- Strong focus on team environment
- Troubleshooting is another required skill; responsibility for detecting potential issues and implementing
- Experience working with multicultural segments desired but not mandatory
11
Trade Strategy & Insights Manager Resume Examples & Samples
- Provide key issue identification and prioritization recommendations to inform CCNA’s current and multi-year retail promotional strategies
- Provide analysis and solution recommendations using TPO tools and advanced data analysis (e.g. shopper card data)
- 3 or more years of experience, preferably in the consumer goods/beverages industry
- Working understanding of P&L levers and value chain modeling
- Experience collaborating with brand/category teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders; effective communication and relationship building at all organizational levels
12
Manager, Category Strategy & Insights Resume Examples & Samples
- 4 year College degree in Business or a related field
- 5+ years sales analytic experience working with or within CPG industry
- Working knowledge of various sales analytic softwares/tools (e.g. IRI/Nielsen, ProSpace, Household Panel Data, Spectra, etc.)
- Sales presentation development/preparation experience
- Expertise in Excel and Powerpoint
- Strong communication skills and flexibility with the ability to tell take data and tell a story
- Located in Miami Office OR Charlotte, NC (work from home) OR Jacksonville, FL (work from home)
13
Consumer Insights & Strategy Manager Resume Examples & Samples
- Develop and execute research learning plan in collaboration with insights team
- Manage key insights vendor partner relationships, identify new potential vendors and methodologies
- Manage ongoing needs of the Atlanta superior research facility
- Drive brand development strategies, leading collaborating of cross-functional team
- Support Vice President of Insights & Strategy in building the long-term strategic vision for the brands, including brand profile development, positioning and architecture for all Tempur Sealy brands
- Identify opportunities to scale research globally to gain efficiencies and build stronger global brands
- Collaborate with all key stakeholders, within NA marketing and international partners
- Internal stakeholders: This includes product innovation, design, integrated marketing, foundational research and others as identified. Work closely and collaboratively with key stakeholder leads to ensure objectives are met within timeline
- Bachelor's degree in related functional area, focus in marketing or market research preferred
- Minimum 5 years experience working in consumer goods / retail business, preferably with higher ticket, durable goods
- Experience initiating, planning and leading market research projects or similar marketing initiatives. Ability to translate research into meaningful next steps for the business
- Developing brand profiles, positioning and architecture, preferably with global perspective in mind
- Leading cross-functional teams of varying levels and experiences
- Managing vendors / agencies, budget and light project management
- Solid communication skills in both written and verbal approach
- Proficiency using PowerPoint, Word and other basic software programs
14
Couponing Strategy & Insights Manager Resume Examples & Samples
- 2-4 Years of experience in applicable field
- Strong project management skills with exposure to coupon processes and activities
- Competency and adaptability to working with numerous data resources and systems to include both proprietary systems of client and partners as well as syndicated data such as IRI and/or Nielsen
- Strong sales presentation and development skills
- Advanced analytical skills and techniques
- Ability to understand and interpret data and draw conclusions in order to solve business issues and make recommendations
- Accurately scopes out length and difficulty of tasks and projects; sets objectives and goals; breaks down work into the process steps; anticipates and adjusts for problems and roadblocks
- Demonstrates commitment to meeting or exceeding customer expectations, effectively solicits and responds to the needs of the customer both external and internal
15
Senior Manager, Shopper Insights Strategy Resume Examples & Samples
- Develops and aligns Demand Xcelerator (DX) learning agenda on Walmart's/Sam's priority shopper problems to solve and aligns with key business and customer stakeholders
- Primary liaison withGCIA (Global Customer Insights &Analytics) team to drive accelerated growth, market share gains, and elevate our partnership via
- Strategy thinking
- Commercial experience
- Self motivator, Bias for action
- Insights and analytics application
- Transformational thinking
- Collaborative partnering
- Persuasive leadership and influencing
- 7-10 years of relevant retail strategy, sales or insights experience
- Knowledge of shopper insights methodologies and capabilities
- Knowledge of syndicated shopper tools (i.e. IRI, Nielsen)
16
Strategy & Insights Manager Resume Examples & Samples
- Work with cross functional teams to understand their needs, set relevant research projects and manage / assist those projects (both qualitative and quantitative)
- Support Marketing & RD &Trade Marketing Teams in design, implementation, monitoring & interpretation of all researches
- Own and build shopper understanding fundamental research projects and routines to support marketing & sales team
- Follow shopper and consumer trends and feed relevant teams with trends that that might impact business decisions
- Contribute to understanding and forecasting of channel development dynamics in Turkey
- Undergrad degree in business administration, economy or engineering or related fields from a reputable university with strong record of achievement. MBA is an asset
- Min 5 years of market research experience. Previous experience in both agency and customer side is a strong asset
- Strong analytical skills with attention to details
- Good oral , written communications and presentation skills in English
17
Senior Strategy & Insights Manager Resume Examples & Samples
- Managing others and working independently, the manager will Coach, mentor, and manage teams of analysts
- Establish independent relationships with senior business leaders Identify emerging trends that require strategic response
- Structure common frameworks to investigate ambiguous strategic questions Manage multiple analysts across full projects that are critical to our transformation
- Build repeatable processes and sources to synthesize consumer, marketplace, and competitor trends
- Build and refine prioritization and business case frameworks and advise on tradeoffs across initiatives
- Replicate best practices for measurement and monitoring of business and strategic initiatives results
- 6-8 years of related experience
- 6+ years of professional experience in a data-driven business role
- Experience in leading individuals and/or complex projects
- Some experience in financial services and/or B2B preferred, but not required
- Track record of analytic and strategic problem solving with ability to synthesize data into clear and compelling takeaways
- Constant desire to get beyond the ‘what’ and to the ‘why’
- Sound business judgment and a strategic orientation
- Results-oriented with ability to create frameworks and seek answers to complex and ambiguous problems
- Strong oral and written communication skills; able to influence audiences through structured, succinct communication that is tailored to the audience
- Excellent consultative and partnering skills
18
Trade Strategy & Insights Manager Resume Examples & Samples
- Trade Promotion Optimization: Primary accountability for developing data-driven insights and key optimization principles to improve effectiveness of promotional offers, providing strategic direction and recommendations within Revenue Growth Management (RGM), Sales, and Commercial/Franchise Leadership
- Offer Innovation: Provide leadership to customer and brand teams to evolve promotional construct and offer messaging to more effectively drive household engagement
- Commercial Insights: Identify key drivers of business results across National and Geographic segments to drive actionable insights for optimizing future trade spend
- Ensure adoption of Trade Capabilities suite of solutions through direct interaction with Sales, RGM, Commercial Leadership, and Franchise teams
- Analyze and translate trends and post-performance results into actionable, clear recommendations for key stakeholders across system to make improved trade spend decisions
- Communication supporting trade insights initiatives across all National Retail Sales regions and Bottling partners
- Dissemination of internal and external information to build compelling stories and direction for both National/HQ view and geographic field teams
- Internal presentations involving high degree of complexity in the materials to drive strategy and direction of trade spend decisions
- Makes decisions around best uses of data and ways to ensure visualization of data drives efficiency and effectiveness amongst key stakeholders
- Develops new processes to ensure insights are relevant and accurate, and embedded in Sales and RGM routines
- Influences system development by stewarding field feedback to Director of Insights for routine and ad hoc enhancements
- Interact with data and TPM teams to understand opportunities to leverage information
- 5 or more years of experience, preferably in the consumer goods/beverages industry
- Experience with price/package/promotion plan development & analytics
- Experience and comfort working directly with senior leaders; aligning senior executives with differing perspectives
- Experience in developing business plans/business cases
19
Strategy & Insights Manager Resume Examples & Samples
- University degree (business administration, social sciences or relevant field)
- Preferably, MBA / MSc with specialization in research, marketing, sales, or quantitative analysis
- 3-5 years of experience in the consumer products industry, with specific experience in data analysis related to "shopper" and categories
- Ability to link unionized studies, category management, and ad hoc and tailored studies
- Strong expertise in data panel and syndicated research
- Strong expertise in ad hoc research
- Mastery of the Market Track tool
- Advanced level Excel
20
Senior Strategy & Insights Manager Resume Examples & Samples
- Managing others and working independently, the manager will
- Coach, mentor, and manage teams of analysts
- Establish independent relationships with senior business leaders
- Identify emerging trends that require strategic response
- Structure common frameworks to investigate ambiguous strategic questions
- Manage multiple analysts across full projects that are critical to our transformation
- Passion for talent development and team building
21
Associate Manager, Insights & Strategy Resume Examples & Samples
- Lead the food service consumer and customer learning agenda to address business objectives
- Collect, analyze and synthesize consumer and customer learning to tell a cohesive and actionable story
- Analyze and interpret syndicated data to build a deeper understanding of our foodservice customers and consumers
- Synthesize and apply foodservice trends to ensure relevant trends are embedded into category, brand, and marketing strategies
- Design research against business objectives; managing project timelines, deliverables, and budget
- Provide Insight leadership with cross-functional teams, providing strategic partnership with Innovation, Marketing, R&D, Sales, on-site suppliers, agencies, and consultants
- Manage external suppliers to execute research projects efficiently
- Communicate insights in a clear and concise manner, both through written and verbal communication
22
Associate Manager Consumer Insights & Strategy Resume Examples & Samples
- Develop robust learning plans to inform and guide brand decision-making
- Design and manage quantitative and qualitative research projects to address key business questions, including positioning, pricing, naming & ongoing tracking
- Analyze and synthesize data across multiple disparate data sources to draw out meaningful insights, tell compelling stories, and craft actionable recommendations
- Present insights and recommendations to project partners, and leadership as needed
- Contribute to a culture of innovation by finding new and better ways of doing things: identify, create and employ innovative research approaches
- Act as the day-to-day voice of the consumer in business dialogue for cross-functional team members
- Bachelor’s degree in Marketing, Marketing Research, Statistics / Mathematics or Social Sciences. Masters degree a plus
- 3-5 years of experience in market research (supplier or client side)
- Has a natural curiosity and drive – hungry to understand the “whys” behind data
- Demonstrates a strong sense of urgency and accountability for details and accuracy
- Communicates with clarity and confidence
- Possesses solid analytical, critical-thinking, and problem solving skills
- Maintains a positive attitude and flexible working style that can readily adapt to changing business priorities
23
Strategy & Insights Program Manager Resume Examples & Samples
- Act as a thought leader in design working sessions, determine which experiences matter most to customers and employees by using voice of the customer data. Leverage these insights to identify pain points and highlight experiences that will delight
- Understand the root causes of customer and employee issues and the operational impact to the end-to-end journey
- Facilitate the design of future state journeys that identify opportunities for customer experience improvements and enable self-service and facilitate deeper relationships and engagement with customers and employees
- Collaborate with cross-functional teams to optimize solutions for customer and employee needs, business priorities and constraints, and technological realities
- Define success metrics for experience redesign
- Apply a customer centric lens to assigned projects and advocate for the customer’s view. Identify opportunities to improve key customer interactions and turn customer insights into actionable experience changes
- The team will communicate/translate findings and recommendations into sketches, flow diagrams, mockups, prototypes, experience blueprints, visual concepts, and storyboards. Communicate future state experience designs and recommendations proficiently with well-developed written narratives, illustrations, presentations, and storytelling
- Present recommendations to management
- Continuously develop self by staying current of industry trends and best practices
24
Customer Segment Strategy Insights Manager Resume Examples & Samples
- Initiates and conducts data investigation for strategic insights from various resources to assigned customer segments including, but not limited to, forecasting, planning, report generation, and result analysis. Initiates timely flow of business intelligence information to customer segment managers and other key stakeholders. (30%)
- Collaborates with team on analytical needs and requirements to generate strategic insights. Compiles and analyzes key performance metrics for monthly policy deployment in a timely and accurate manner. Provides insight through analysis and effectively communicate and support via standardized format of visual charts and key facts/assumptions. (25%)
- Establishes and implements processes for alignment within Marketing and Sales. Creates standardized reports and tools that streamline data generation and present information that yields meaningful and actionable insights. (15%)
- Manages and facilitates projects on CRM / process-related initiatives and serve as a liaison between Sales, Marketing and IT in identifying and leveraging analytical support tools for the organization. (15%)
- Completes ad hoc analysis and special projects as assigned. These may include company and/or departmental initiatives. (10%)
- Other duties may be assigned. (5%)
- Directly supervises employees. Carries out supervisory responsibilities in accordance with the Company policies, the Code of Ethical Business Conduct and applicable laws
- Intermediate Microsoft Excel (ex: pivot tables, formulas, charting)
- Basic understanding of Microsoft Word, PowerPoint and Outlook
- Business Intelligence Software (Cognos, Hyperion, Oracle BISEE)
- CRM Software (Oracle Sales Cloud, SalesForce.com)
- ERP Software (JDEdwards, SAP)
