Director, CRM Job Description
Director, CRM
provides guidance on CRM application best practice guidance and designs based on Salesforce and Salesforce-partner CRM enterprise technologies.
Director, CRM Duties & Responsibilities
To write an effective director, CRM job description, begin by listing detailed duties, responsibilities and expectations. We have included director, CRM job description templates that you can modify and use.
Sample responsibilities for this position include:
Provides Thought Leadership for defining the vision of analytics and how to leverage insights to transform the business
Partners with clients to evaluate business problems and formulate quantitative solutions to address them, ultimately driving the development of strategies to achieve better business results
Presents ideas and findings to clients
Participates in developing methods or processes for implementation
Manages relationships with other business units
Participates in the sales process through solution development and responses to RFP's
Conducts IT demand planning and forecasting for supported business units
Maintain a deep knowledge of consumer product needs, traffic drivers and behaviors, including appropriate acquisition, retention, re-engagement, and win back initiatives
Assist in defining platform strategy and roadmap encompassing website, mobile site, new digital tools and development of best in class mobile and social applications, and implementation of eCommerce
Identify, assess and resolve business challenges using the full capabilities of the implemented SAP CRM/IPM Solutions
Director, CRM Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Director, CRM
List any licenses or certifications required by the position: PMP, APICS, CPC, CRM, ADM501
Education for Director, CRM
Typically a job would require a certain level of education.
Employers hiring for the director, CRM job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Computer Science, Education, Business/Administration, Engineering, Communications, Statistics, Technical
Skills for Director, CRM
Desired skills for director, CRM include:
Marketing demand generation best practices
Medical
Legal and regulatory guidelines for pharmaceutical marketing guidelines
Familiarity with Salesforce application products
Salesforce developer skills
Advanced Excel skills
Alumni
Bid based Online Advertising system
CR global procedures and support their implementation in local hub operations
CRM toolsets and technology
Desired experience for director, CRM includes:
In-depth knowledge of Residuals business process including the complexity around talent agreements (writers, actors, directors, producers, ) and how they translate into IT requirements to satisfy contractual obligations
In-depth management experience of service delivery prior senior management experience in a comparably sized organization including primary operational responsibility
8-10+ years of CRM, Loyalty or related marketing field experience
Ability to travel, domestic or international, as required (max 20%)Fluent English skills (verbal and written)
A facilitator and collaborator
BA/BS in Marketing, Communications, Business Management
Director, CRM Examples
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Director, CRM Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of director, CRM. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, CRM
- Partner with IS to drive an innovation roadmap for the enterprise management and analysis of data (both customer and non)
- Partner with cross functional teams to leverage customer intelligence to drive and optimize online and in-store experiences
- Lead and implement development of customer centric benchmarks and performance indicators
- Masters in quantitative degree (Statistics, Computer Science, Economics )
- 10 – 15 Years professional experience with focus on customer centric/digital data
- Proficiency in applying statistical methods in a business environment with measurable results
- Strong presentation skills and talent in synthesizing complex information in a non-technical format for broad and C-suite audiences
- Previous leadership experience of an analytical organization
- Strong technical and analytical skillset (expert SAS, SQL, predictive modeling)
- Relentlessly curious
Qualifications for director, CRM
- Experience managing email marketing programs including, A/B and MVT testing, customer segmentation, profiling, and targeting
- Have relentlessly high standards and high attention to detail
- Ability to conceptualize, scope and execute projects with tight deadlines
- Confident, self-motivated marketer with strong, demonstrable bias for action
- Strategic thinking and thought leadership with a mindset of innovation, intellectual curiosity and client insight capability
- Previous experience in the payments and/or technology industry a plus
2
Director, CRM Job Description
Job Description Example
Our growing company is looking for a director, CRM. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for director, CRM
- Define the ideal customer’s experience for engaging and collaborate across Engineering, Support, Call Centers, CDNA, Marketing and the field team to improve the customer experience and increase pre-sale, acquisition, usage and renewals
- Launch targeted communication programs across email, dynamic in-product messaging, mobile, web experiences across the Devices
- Build strong relationships with Engineering and Product Management teams to develop pre-sale, engagement and license renewal programs that take into account the end users and key enterprise decision makers
- Regularly communicate plans and results and set expectations with senior management, engineering and other stakeholders
- Support a portfolio of consumer devices/services including Surface, Lumia, Band & HoloLens globally
- Build a top-line strategy for targeting end users to drive usage in relevant and targeted way, leveraging customer usage data
- Be a champion for the customer across the org
- Conduct periodic quality control checks, ensuring that global creative conforms to industry best practices for deliverability and customer engagement
- Optimize analytical resources to drive business results by informing and influencing business strategies through the application of insights and data
- Proactively partner with senior leaders to shape the enabling CRM program and influence the implementation of the enabling CRM roadmap in terms of business change and technology requirements
Qualifications for director, CRM
- 7+ years of digital experience with progressive track record of success & promotion
- Omnichannel strategy
- Ability to influence at the highest levels
- Sculpting ambiquity
- Solid SQL or SAS programming skills preferred
- Direct experience with implementing and maintaining web analytics tools and interactive marketing software (Google Analytics, Adobe SiteCatalyst, ExactTarget, Adobe Data Workbench)
3
Director, CRM Job Description
Job Description Example
Our company is searching for experienced candidates for the position of director, CRM. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, CRM
- Partner with Retail team to develop comprehensive CRM program across entire direct-to-consumer business
- Lead continued growth of Theory direct and loyalty marketing initiatives in coordination with Marketing, Creative and Digital teams
- Leverage our customer database asset to deepen Theory’s understanding of the customer, to deliver actionable insights, and to inform all elements of the marketing mix
- Perform strategic analysis on marketing-related campaigns and regularly report results in a cohesive and consistent manner
- Manage all aspects of direct to consumer marketing including list mailing recommendations, execution and budget management
- Identify and execute new customer acquisition partnerships and tactics
- Work cross-functionally with PR, Creative, Store Operations, Customer Experience, ecommerce, and store managers to support various business needs
- Support Clienteling efforts and supplement analytics
- Define the capabilities and driving the implementation of the required CRM and Customer Analytics infrastructure
- Partner with key internal departments for financial planning and analysis
Qualifications for director, CRM
- 10+ years of experience in CRM and/or marketing analytics
- Hands on experience using SQL (*e.g
- Experience with product merchandising is preferred but not required
- 7+ years digital marketing experience in fashion or retail with proven track record of developing and managing retention programs
- Strong background in online acquisition, including SEM, display, re-targeting, affiliate and social
- Deep understanding of the social media landscape
4
Director, CRM Job Description
Job Description Example
Our growing company is hiring for a director, CRM. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, CRM
- Direct online referral marketing initiatives
- Direct the email marketing program including all promotional, trigger-based, targeted segment campaigns, and service email
- Develop the functional roadmap
- Propose the delivery model and team structure
- Document assumptions and scope by phase
- Identify areas for change management focus
- Create and oversee audience segmentation queries for email campaigns and lifecycle programs
- Identify, recommend and implement new tools and technologies that are being used to optimize email marketing (live content, recommendation engines, location based targeting, preference management )
- Be informed and engaged regarding project/product status, support, and business decisions
- Provide effective customer relations
Qualifications for director, CRM
- Identify new key performance indicators and monitor those KPIs
- Savvy leader with exceptional bandwidth who can navigate a high growth, rapidly changing organization
- Extensive experience with utilizing a marketing database
- Extensive analytics experience in the development of CRM reporting and analytical techniques
- 6 - 8+ years of background in an email marketing role
- Extensive knowledge of HTML / CSS to create and refresh HTML templates
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Director, CRM Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of director, CRM. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for director, CRM
- Strategy lead for key agency accounts to develop engagement strategies and plans and interact with C-Suite clients
- Support new business efforts and act as agency thought leader at industry events
- Lead and collaborate with analytics and creative teams to identify business opportunities, define strategies, uncover insights, ideate and execute engagement programs
- Design and implementation of research projects to address client business issues, and gain insight into target audiences
- Lead a team of Senior Planners and Planners, and provide professional development opportunities and on the job training as needed
- Responsible for the daily management and execution of the CRM / Multi-channel plan for L’Oreal Paris ( including but not limited to web, email, media) to increase consumer life time value (LTV)
- Develop ongoing strategies and an annual calendar to continually test, learn and leverage in order to maximize consumer LTV scores within the L'Oreal Paris database (segmentation / modeling and the development of a communication strategy around acquisition, lift, shift, and retention)
- Responsible for the day to day management and ongoing business rules definition/refinement/creation for the personalization and product recommendation system, leveraging explicit and implicit customer data
- Own the overall health of the database including refreshes, scrubs/cleansing
- Manage the day to day relationship with the business services agency including the strategy, execution and testing of all emails, SMS and other multi-channel communications
Qualifications for director, CRM
- Minimum 5 years experience managing CRM systems
- Experience leading cross-functional, Change Management programs
- Retail industry experience is a strong plus
- Previous leadership role in transforming companies from an un-coordinated CRM ecosystem to one that deploys CRM processes and systems that fully enable organizations with everything they need to maximize impact with Veeva and Salesforce.com
- Able to generate meaningful technology strategies that support our long-term IT vision and resonate with the business
- A strong and vibrant external network of industry peers