CRM Analyst Job Description
CRM Analyst Duties & Responsibilities
To write an effective CRM analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included CRM analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
CRM Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for CRM Analyst
List any licenses or certifications required by the position: SAP, CRM, SFDC, SAS, ITIL, MS, SQL, BASE, PMP, S/HANA
Education for CRM Analyst
Typically a job would require a certain level of education.
Employers hiring for the CRM analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Business, Computer Science, Marketing, Statistics, Technical, Economics, Engineering, Education, Mathematics, Finance
Skills for CRM Analyst
Desired skills for CRM analyst include:
Desired experience for CRM analyst includes:
CRM Analyst Examples
CRM Analyst Job Description
- Assist the team with other CRM customer contact efforts such as email, direct mail and phone lists for event reports and ad-hoc reports
- Supporting the CRM Manager to deliver bespoke analysis projects to optimise the use of sales tools such as SFDC and Eloqua discover Retention triggers
- Measure campaign results such as incremental lift, ROI
- Share insights throughout the marketing, merchant, and stores organization as appropriate
- Monitor daily trends in campaign performance and proactively address underlying causes of trends
- Own test and learn timeline
- Identify reporting needs/updates and document detailed requirements
- Collaborates with the retail teams to understand business questions to be addressed by customer insights
- Recommending analytics and research requirements to clients, and working with the analytics teams to ensure that our solutions are insight led
- Interpreting analytics and research into usable insights, which inform strategic communication planning
- Knowledge in Access, SPSS and data reporting software is a distinct advantage
- 2+ years experience in campaign based forecasting, 2 + years experience in campaign test design and measurement, and/or 2+ years experience in marketing analytics
- Monitor and resolve data quality issues
- Background with Value Added Reseller KORE preferred – specifically, knowledge of Sponsorship and Suite Module
- Critical attention to detail with a high level of accountability
- Ability to work independently and exercise discretion in performing job duties
CRM Analyst Job Description
- Build strong and aligned relationships with other analysts working around the business
- The candidate will need to be a keen Marketing team player, able to proactively suggest analysis to add value to the business where ever possible
- Develop circulation list and tracking codes for all emails
- Analyze email performance at a granular level to uncover insights that will inform campaign strategy and execution moving forward
- Apply statistical analysis skills to consult on and analyze results of marketing tests across multiple channels
- Scrutinize data sets and reports to ensure accuracy, validity, and data integrity
- Partner with Data Warehouse team to implement upstream data fixes as necessary to ensure data integrity
- Work closely with Marketing Channel Owners and individual Marketers to deliver on campaign success metrics
- Develops and analyzes customer reports and other KPI tools to help identify new opportunities
- Create the files for targeted marketing campaigns and surveys and proof for accuracy of selected customers
- Relevant numerical degree (economics, statistics, or marketing/business degree with analytical experience)
- Can work independently in a structured manner
- Experience with customer call centers and common call center technologies - OpenCTI, PBX, WFM, CRM
- Experience working in either sales, product development, or operations
- Results oriented, will take ownership and proactively drive projects and change management through to completion
- Business Process Management Certification desirable
CRM Analyst Job Description
- Will be working with the client on solution definition for small sized projects with medium level complexity, then translating the client requirements into CRM workflows
- Will also develop Microsoft CRM strategies, best practices, and approaches
- Data analysis and data management in CRM Area
- Overall responsibility of the quality of data in CRM and backend systems
- Produce KPIs and Metrics on the data we use in CRM and where it is efficient
- 10% Track budgets for advertising expenses with program managers and marketing
- 10% Track and report out on progress made toward achieving all quarterly sales and growth targets
- Work with business stakeholders to elicit and capture their software requirements such that they are accurately reflected
- Ensure traceability is established and consistently managed amongst different requirements/requirements types on individual software delivery projects
- Work with project managers and other SQA colleagues to estimate the effort associated with the Requirements
- Ability to interact cross-functionally with departments and with third party vendors while consistently meeting deadlines
- Flexible and an entrepreneurial mindset to work in a fast-paced organization
- Relevant degree (economics / business statistics / marketing), or equivalent commercial experience
- Solid analytical background and experience of handling large data sets
- Experience of using a Campaign Management Tool, CRM System and knowledge of data visualization packages
- Excellent ability in building statistical models
CRM Analyst Job Description
- Build data driven analysis of CRM utilization, support issues and requirements to present options for CRM GPO
- Communication of CRM system operations, features, benefits, and changes to users and stakeholders of CRM
- Work with users in the support of CRM direction around changes, issues, and enhancements and other areas that help drive the goals of CRM
- Build and execute marketing campaigns in CRM platform
- Serve as the conduit between the CRM user community and the software development/technical teams through which requirements and support flow
- Maintain and recommend improvements to hygiene of CRM system business data to maximize usability
- Provide day to day business user support of CRM system
- Deliver dashboard BI reporting of monthly campaigns for bounce backs, direct mail, text and e-mail to drive business insights
- Create segments of customers based on similar purchase patterns, and category specific recent purchases to support targeted marketing programs
- Data entry, creating fields, workflows, entities, objects, and attributes within MS Dynamics
- Ability to clearly articulate results and make recommendations
- Strong project management skills, including the ability to work on several projects simultaneously
- A minimum of 3 years of experience in business or marketing analytics – preferably in apparel or footwear retail
- Extensive experience of working with a range of tools and packages to interrogate data and build reports
- Bachelor’s degree in quantitative disciplines (mathematics, statistics, ) Master’s degree is preferred
- 3 - 5 years’ experience in database marketing or Business Intelligence areas
CRM Analyst Job Description
- Operational support and training to the business
- Manage reference data
- Responsible for managing routine processes and procedures
- In charge of customer segmentation & profiling
- In charge of Adobe campaign set-up for campaigns
- Support on internal ERP of Nespresso
- Assess Club communication and Club Loyalty activities in close collaboration with Club Marketing, incl PPE
- Recommend new or improved marketing operations based on analytical results
- Assessment reports for all major promotional and communication activities (both short and long term)
- Adhoc analysis for internal departments (such as boutique and e-sales), both re-actively and pro-actively
- Ability to work in a quick and multi-cultural environment
- Dedicated to develop the CRM expertise in the environment of premium lifestyle brands
- Experience with application integration and developing workflow and functional Use Cases
- Basic understanding of software development lifecycle methodologies (including waterfall, RUP, and/or Agile) and industry best practices
- Proven track record of the ability to identify and interpret business requirements into application (functional) requirements and IT solutions
- Proven ability to articulate application requirements and functionality to IT peers