Brand Activation Job Description
Brand Activation Duties & Responsibilities
To write an effective brand activation job description, begin by listing detailed duties, responsibilities and expectations. We have included brand activation job description templates that you can modify and use.
Sample responsibilities for this position include:
Brand Activation Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Brand Activation
List any licenses or certifications required by the position: HACCP, IQ, PMP
Education for Brand Activation
Typically a job would require a certain level of education.
Employers hiring for the brand activation job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Business, MBA, Business/Administration, Education, Advertising, Communications, Economics, Hotel Management, Communication
Skills for Brand Activation
Desired skills for brand activation include:
Desired experience for brand activation includes:
Brand Activation Examples
Brand Activation Job Description
- Develop and motivate a high level marketing team, set clear objectives, model and live the company’s values
- Build partnerships with large brands in defined categories to increase brand awareness through co-marketing initiatives
- Identify appropriate segmentations and targeting opportunities to implement local destination messaging and partner plans
- Create a multi-channel, integrated marketing plan by country and destination for both our traveler and owner/partners
- Activate our owner / partners in destination by developing event and guerrilla marketing initiatives
- Develop unique merchandising opportunities across destinations leveraging DMOs and other local content providers
- Scale our best practices across markets and build playbooks for large scale implementation
- Lead all asset-related day-to-day business (including gyms)
- Manage local asset budget
- Support global relevant events in case of being host market
- Independent, self-driven, enthusiasticProduct Management
- Minimum 6-8 years’ brand management experience in consumer product sector, preferably in MNCs
- 1-2 years experience on people management
- Strong leader with entrepreneurial mindset
- Demonstrated experience in digital marketing and CRM will be an advantage
- Three to four years of experience in media, event logistics/management or sales support activities
Brand Activation Job Description
- Sourcing and researching new business in the on premise channel which includes bars, nightclubs and restaurants
- Managing current terms of trade agreements of these on premise accounts providing us with a competitive platform
- Coordinating our event selling initiatives ensuring a maximum return on investment
- Working closely with our field force in implementing targeted engagement activities
- Deliver training to the on premise staff
- Brief interdisciplinary departments and agencies on campaign objectives and strategies to further develop detailed plans and support local marketing teams from plan sign-off to delivery to ensure tactics are supporting the approved strategy
- Analyse information using a reporting system to monitor success of marketing campaigns through a variety of measures such as research, ROI, sell-through
- Lead both the creative and media agency of record
- Direct the media agency in execution of the media strategy through development of detailed media plans
- Lead internal Corporate Social team and integrate across agency social team to create cohesive, holistic social program that supports brand, marketing and corporate service and activation needs
- At least 10 years of brand and product management experience with proven track record
- Prior experience with FCMG, OTC and/or multi-channel are added advantage
- Analytical, team player, self-confident
- Innovative and results oriented
- Visiting Budapest headquarters on a regular basis J, otherwise working independently on managing the Activia business in Czech and Slovak, a lot working remotely with rest of the team and management
- Opportunity to get broad business experience and know-how via working on multidepartment and multinational projects (marketing, trade marketing, sales, financials, purchasing, planning, …) on both local and ECE cluster level
Brand Activation Job Description
- Planning & Management of promotion and communication investments
- Create a variety of deck templates, presentations, and reports using Microsoft Office other necessary tools
- Collaborate with internal and external creative agencies, digital teams and event producers to create new and exciting programs, pitches, and brand activation opportunities
- Assist in coordination of on-premise events, ensuring accurate execution of comprehensive brand activations to maximize impact of new and existing sponsors, including but not limited to advertising creative and placement, internet marketing, social media execution, sweepstakes
- Update sales forecasts and budgets
- Support account management, project management and outside agencies
- Analyze competitive intelligence & market information and drive insights to achieve marketing plan
- Oversee training needs within the accounts
- Serve as a brand ambassador, advocate and gatekeeper for brand/product
- Supporting the activation and community stream within the Key Cities Team
- Prior experience working with college or professional sports teams a plus
- 7-10 years professional experience as a design manager or executive producer in a brand design or creative agency experience within a global brand leading international design or rebranding programs
- Bachelor’s degree in Marketing (Master degree preferred)
- Travels as required (approximately 25% depending on geography and market needs)
- Bachelor’s Degree in Marketing, Advertising, Business Administration, or a related field
- A minimum of five years of experience in marketing, brand management or a related field
Brand Activation Job Description
- Develop instore and shelf insights to help our brands win at shelf
- Conduct post program assessment against agreed KPIs
- Launch marketing projects in support of brand initiatives, including planning, creative development, execution, and optimization, in partnership with internal marketing teams
- Develop innovative marketing plans that generate engaging connections between product and customers
- Brief the store team on asset creation across all channels to deliver consistent, compelling messaging
- Partner with internal marketing and creative teams to create and optimize content, develop any promotions in store, and monitor and report on results to drive store traffic
- Create in-store activation schedule to execute branded events through content development, management of any partner relationships, coordination of marketing promotion and on site set-up, working with retail team
- Build and maintain relationships to create a strong cross-functional team dynamic that leads to better customer experience
- Provide feedback to District Manager on success of brand initiatives, customer feedback, in-store trends and market insights to drive growth
- Conducts weekly visual walk-throughs with merchandise managers
- Must be available and willing to travel and work extended hours as needed
- A strong record of developing and implementing successful marketing and branding programs
- Degree in Marketing, Advertising, Business, Journalism or Communications preferred
- Minimum four (4) years experience in creating brands which are distinctive, relevant and highly valued versus competitors
- Proven experience driving preference and strengthening company’s position in the market
- Proven understanding of energy and knowledge of Chemicals preferred
Brand Activation Job Description
- Be knowledgeable about the targets and performance of local Brand core stores
- Work closely and cross-functionally with the market store operation team to pro-actively assess any Brand core store performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Brand marketing solutions that might be needed to address these
- Manage marketing activation budget and ensure projects come in within budget
- Fully responsible for maintaining MWB needs, spends and ROI’s by season
- Creating avenues to improve NPS for key cities on an ongoing basis
- Own, execute and drive Training (BU) category plans the translation, adaptation and production in India as developed in collaboration with the EM Training (BU) team (launch and exit calendars, campaigns, promotions, In-Store Communication tools, communication and activation plans, EIM
- Work closely with creative agency, event agencies and PR teams on the development of creative and ensure all necessary approvals are obtained
- Be knowledgeable about the targets and performance of local Brand stores
- Work closely and cross-functionally with the market store operation team to pro-actively assess any Brand store performance issues (such as persistently declining traffic or a particularly slow month) and develop the tactical Brand marketing solutions that might be needed to address these
- You will be the consumer expert on the expressive creator in North America
- Ability to connect multiple information to uncover fresh and actionable insights that will grow customer preference
- Superior writing, editing, and proofreading experience
- Experience in OTC / beauty category/ new product launch is a plus
- BA or BS Degree or above
- 8+ years of marketing and/or general management work experience experience in a CPG company
- At least 3 years of previous experience in Special Events or Entertainment or in a similar customer service position