Manager, Activation Job Description
Manager, Activation Duties & Responsibilities
To write an effective manager, activation job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, activation job description templates that you can modify and use.
Sample responsibilities for this position include:
Manager, Activation Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Manager, Activation
List any licenses or certifications required by the position: R.D, PMP, HACCP, IQ, R.S.A, ITIL, LEAN, SMZDM, XHS, PROSCI
Education for Manager, Activation
Typically a job would require a certain level of education.
Employers hiring for the manager, activation job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, MBA, Business/Administration, Advertising, Medical, Graduate, Science
Skills for Manager, Activation
Desired skills for manager, activation include:
Desired experience for manager, activation includes:
Manager, Activation Examples
Manager, Activation Job Description
- Clear understanding of principles for program-specific vs
- Provide guidance and leadership for resolving Design Machine content issues including but not limited to search, brand, customer, execution, add/edit/delete
- Conduct routine Design Machine audits/reviews to ensure content, requested updates (adding and removing elements) naming conventions are completed, correct, and consistent across the tool
- Ensure IMC Content Portal content is properly mapped and consistent with Design Machine
- Liaise with Bottling Partners’ Print Shops to ensure seamless content customization through print execution
- Manage technical and color management issues with appropriate internal teams
- Lead Design Machine work sessions and training for Company users and bottlers
- Direct approval of content and addition of metadata to appropriate parties
- Create and distribute US Design Machine Newsletter (sharing with the Global DM team)Manage the flow of Design Machine project submissions including but not limited to daily downloading, tracking and processing of assets received from program owners and agency partners
- Work directly with agency partners to package programs and cross-reference assets using the TIF and the Design Machine Submission (DMS) form
- Media (tags, scripts, print ads, program ads)
- Rules development, legal approval process
- Coupon codes
- Collaboration (eg
- 5 years relevant working experience in Trade Marketing
- Experience in consumer goods/ beauty industry is an advantage
Manager, Activation Job Description
- Ensure top notch quality in both buys, client service and responsiveness to client/agency requests
- Conduct and maintain regular status meetings and issue meeting summaries/contact reports
- Evaluate and issue P.O.V.’s (media point-of-view) on new media opportunities
- Interview and hire of junior members of the group
- Ensure that all invoices, discrepancies and billings are cleared and issued in a timely fashion
- Oversee preparation of, and presentation of, pre and post buy reports, including third party audits if required
- Prepare written reviews of Buyers and Media Assistants in a timely basis
- Provide Leadership , Mentorship and Motivation for the buying team
- Support the Director of Media Activation and Investment as required
- Secure full local retail insight and share in the Sales Unit Management Team in order to facilitate decision making
- Marketing platform experience a plus
- Ability to manage a variety of projects simultaneously and work in fast-paced environment
- Ability to pay attention to details and manage workflow process
- Agency Evaluation & Budget negotiation
- Ability to communicate persuasively both written and orally
- Relationship building (ability to understand business issues, regional differences, different channel dynamics)
Manager, Activation Job Description
- Proven capability for managing large amounts of complex data
- Work together with the local sales team and Cluster EAST sales managers to provide small appliances training, merchandising tasks and clear sales targets to the team so that they can effectively train in store staff
- Apply and secure execution of European marketing go-to-market plans in the countries in the Sales Unit
- Fully adhere to European strategies and activities
- Make local plans to secure financial targets are achieved
- Align all go-to-market plans with the Sales Unit Manager and Cluster EAST product manager
- Be the Sales Unit category manager, driving projects in collaboration with the Cluster East management
- Full responsibility for supporting all launches / platforms with appropriate in-store support elements
- Present all support elements to the Sales Unit
- Collect designed POS orders and submit to cluster EAST Marketing Activation Manager
- Ability to articulate ideas and influence key stakeholders
- Strong collaboration skills, working with a variety of stakeholders across organization
- 4-8 years of work experience in sales promotion development program/trade marketing/BTL promotions/brand management for FMCG company (at commercial company or agency)
- Secure excellent in-store execution in the Sales Unit
- Visual feedback and comments of support elements
- Responsibility for Product PR and Digital Communications in the country
Manager, Activation Job Description
- Ensure Siebel trended forecast accuracy
- Manage month end accruals to ensure that accrued funds represent what is required
- Develop promotional plans for customers based on RB Local Success Model guidelines
- Sell in’ promotional plans to all customers
- Oversee the customer promotional submissions and confirmations process
- Gain Consumer & Shopper Marketing alignment to promotional activity
- Communicate promotional plan and executional expectations to the field team
- WIP Notes and Customer Framework used as the key tools for communication
- Build strong relationships and ensure regular communication with the Regional Field Sales Managers
- Ensure field team are providing visibility to planned and actualised TI, allowing for this to be factored into month end accruals process
- Strong team-building, interpersonal, managerial, and organizational skills
- Strong skills with Adobe Acrobat, Photoshop or Illustrator
- Working hand-in-hand with corporate partnership sales group, lead overall activation of organization’s corporate partnership agreements
- Oversight and maintenance of corporate photo library
- Manage the creation of partnership proposals, contracts and semi-annual reports
- Lead, plan and manage partnership events at Ripken Experience Aberdeen including luncheons, corporate batting practice sessions, IronBirds FanFest and festivals
Manager, Activation Job Description
- Some experience of working with a field team operation
- Proactive, high level of ownership required
- Confident communicator, with very strong planning skills
- Must speak fluent English and Danish
- Develop Point-of-Sales (POS) solutions/materials in line with the in-store vision of success (Perfect Store) for the Category/ sub Category in each channel & customer
- Work across the broad cross-functional team to support and drive marketing activation from the concept stage through execution
- Will be accountable for the execution management of marketing campaigns to support customer acquisition, revenue and branding objectives as established by the organization
- Work across the organization to establish marketing goals and KPIs
- Utilize a standard process for the development of campaigns, and proactively identify opportunities to help streamline processes to drive efficiency and effectiveness, and ensure that all marketing campaigns are launched on time and according to best practices
- Responsible for directing the execution of integrated marketing programs on time and at an exceptional level of quality to all key stakeholders, including creation and management of timelines, and holding stakeholders accountable to deadlines
- Experience in budget management and cost recovery will be a valuable asset
- Familiar with project management methodologies and tools Prince2 or Agile
- Familiar with Service Introduction methodologies and tools ITIL v3
- 5+ years of experience in operations and customer service
- Establishing close working relationships and consistent engagement with the senior marketing leaders and the Customer Experience Network
- 3 years+ commercial experience across sales and/or Customer Marketing