Brand & Communication Job Description
Brand & Communication Duties & Responsibilities
To write an effective brand & communication job description, begin by listing detailed duties, responsibilities and expectations. We have included brand & communication job description templates that you can modify and use.
Sample responsibilities for this position include:
Brand & Communication Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Brand & Communication
Typically a job would require a certain level of education.
Employers hiring for the brand & communication job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Communications, Communication, Business, Business/Administration, Advertising, Journalism, Management, Public Relations, Education
Skills for Brand & Communication
Desired skills for brand & communication include:
Desired experience for brand & communication includes:
Brand & Communication Examples
Brand & Communication Job Description
- Create the vision and execute a global strategy for executive communications, thought leadership, events and PR in order to raise brand awareness
- Coordination of the project until the implementation
- Control and execution of the product showroom (product seeding)
- Brief and execution of special activation projects with PR/communication agencies
- Management of the PR intern in charge mainly of the product showroom control (samples, product replacement…)
- Day to day reception of media and influencers
- Lead & Coordinate activation reporting
- Brand Space budget control
- Identifies communication opportunities, opportunities for Co-ops & Co-branding
- To supervise intern in the writing, editing and translation of press materials locally, working process
- Excellent abilities to design presentations and articulate recommendations
- Proven experience of Web Content Management
- Fundamental working knowledge of Technology & Internal communications
- Communications experience in financial services industry
- Familiarity with a wide range of communication channels & mechanisms (email, digital, video, etc)
- Cooperates with superior & HR in all pay decisions regarding subordinates
Brand & Communication Job Description
- Coordination with external and internal teams
- Relationship with Key Steakholders
- Contribute to the regional and social media strategy as it relates to building brand in the US and globally
- Leverage external channels to communicate RBCCM’s key messages and demonstrate our thought leadership and philanthropic initiatives, specifically through LinkedIn
- Communicate with the businesses so they are effectively engaged in cross platform activities
- Ensure client engagement that derives from our sponsorships / partnerships are effectively executed and costs are monitored and controlled
- Help define the overall objectives and goals each year for the US Brand Plan
- Participate in the development of our brand positioning and the market messaging created to support this positioning
- Responsible for supporting all the MS Office work to proposal team, format PPT and word documents with tight deadlines
- Handle ad hoc and urgent design request for proposals, polish high level presentation with an innovative approach
- Working experience as editor in financial institutions or on financial services industry business documents is preferable
- Experiences in business writing is essential
- Outstanding ability to work with people at all levels
- Experienced in managing the implementation of PR plans, campaigns, event, press conference
- Fluent English-language copywriting skills (interviews will be held in English)
- Good proficiency with Microsoft Office programs
Brand & Communication Job Description
- Manage sponsorship budgets, operational partners and activation
- Maintains a consistent corporate image throughout all product lines, promotional materials, and events
- Create documents according to templates, reformat non-branded documents to brand compliance
- Create charts, info graphics, diagrams according to brand guideline
- Create outlook email templates and formatting according to brand guideline
- Photo re-touch when it is necessary
- Report to team leader to make sure work is brand compliant and according to agreed scope
- Drive better customer satisfaction·Engage and inspire·Courage and integrity·Establish plan·Performance oriented·Apply expertise and technology·Demonstrate creativity·Communicate with influence·Networking·Communicate on brand values
- Be an inclusive and inspiring leader and act as a role model
- Assist Brand campaign project planning, launch, execution, performance tracking (B2B congresses, media partnership, digital event, innovation website, and )
- Knowledge of Adobe Creative Suite an advantage
- Able to establish and work towards deadlines
- Able to network autonomously
- Able to adapt to new tasks
- 5 years of experience with online communities and social media platforms
- Proficiency in Google Analytics, Microsoft Excel and PowerPoint, effective presentation skills
Brand & Communication Job Description
- Conducts research on campaigns, events and grand
- Act as the lead collaborator with key functional areas within marketing other internal departments as needed including category, merchandising, retail operations, store development and sourcing to ensure our in-store strategy is coming to life strategically
- Create and maintain in-store communication project timelines
- Build up a common set of practices, principles and templates for managing and follow up projects within the Marketing Communication & Public Relations function
- Have ownership of master project plan for Marketing Communications & Public Relations function
- Work with planning and analytics for the function - KPI’s
- Work as Project manager of global communications and brand project and productions
- Create presentation material and other key material for the function
- Work with the functions financial matters incl
- Create and manage written, photographic, interactive and video content on our social networks
- Work as part of a multi-disciplinary team, stimulating the creative process with new ideas, input and thinking through the whole brand experience
- Confidently communicate and strongly articulate your and the team’s creative propositions, both clearly and persuasively at an individual and group level
- Collaborate with your assigned program and project managers and contribute to all proposals, scheduling and assigning of team members to appropriate projects
- Exceptional synthesis and analytical skills with consumer research and insights.Expertise in crafting brand strategy and communication elements (positioning statements, brand architectures, taglines)
- Minimum 8 years of relevant experiences in brand & advertising
- Extensive experience in a strategic marketing and brand leadership function with proven ability to evaluate and develop results focused strategies
Brand & Communication Job Description
- Build strong relationships with press, analysts, industry influencers and other external stakeholders
- Provide thought leadership to grow and structure our communication team
- Provide strategic leadership and develop briefs and advertising / communication plans for the categories seasonal brand initiatives and special projects tied to the category and local strategies in Turkey
- Organize innovative storytelling across multiple categories and manage multiple projects at the same time
- Responsible for maximizing advertising objectives
- Reviews effectiveness of advertising efforts
- Adaptation and roll-out of global concepts and campaigns
- Deliver Brand content that is inspirational, enriching, insightful, hyper local and entertaining that connects the consumer with the brand in Turkey
- Works with cross-functional leaders, product managers, segment managers and subject matter experts across the organization to create and implement integrated marketing and/or communications programs
- Positions products and services (in conjunction with segment owners and subject matter experts) to various customer audiences, including strategic accounts, government, automotive and Kent’s and Lawson’s general customer base
- Digital/online media knowledge
- Protocol knowledge
- Retail/fashion industry knowledge
- Availability to travel 50% of your time
- Bachelor's Degree in Information Technology or Business or Statistics or Laws
- Computer savvy with working knowledge of Access and advanced knowledge of Excel