Digital Media Sales Job Description

Digital Media Sales Job Description

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Digital media sales provides strategic leadership and functional expertise in our digital product offering: web, display, video, mobile, social, search and content marketing.

Digital Media Sales Duties & Responsibilities

To write an effective digital media sales job description, begin by listing detailed duties, responsibilities and expectations. We have included digital media sales job description templates that you can modify and use.

Sample responsibilities for this position include:

Verify accuracy of internal and external insertion orders
Manage campaigns to completion
Closely monitor impression delivery, pacing and discrepancy reports to best optimize each campaign on a daily basis
Act as liaison with all departments to coordinate and manage the flow of information as it relates to executing a campaign
Act as a Trafficker back up when needed
Identify and secure graphics localization opportunities
Confidence and experience in of the industries listed above
Help retain and grow client relationships
Self-starting professional with a ‘hunter’ mentality
Expect and demonstrate the highest level of job commitment

Digital Media Sales Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Media Sales

List any licenses or certifications required by the position: IAB

Education for Digital Media Sales

Typically a job would require a certain level of education.

Employers hiring for the digital media sales job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Business/Marketing, Associates, Education, Marketing, Communications, Advertising, MBA, Public Relations, Business, Journalism

Skills for Digital Media Sales

Desired skills for digital media sales include:

Automotive landscape and industry local market dynamics
Various Cars.com products
CRM software to maintain and plan sales pipeline
Digital and social media advertising and marketing concepts
Local digital marketing services product offering and it’s effective use for clients
Video
Advanced targeting strategies related to display
Social and SEM
Mobile Strategy
Programmatic Ad buying

Desired experience for digital media sales includes:

Set up meetings with clients
Present recap of all elements provided
Proven track record in selling to large, national retail customers and digital partners
Proven history of consistently exceeding goals, award recognition
Maximizing revenue in a complex environment across a variety of digital platforms and Channels
As appropriate, manage and monitor all contracts, accounts receivables

Digital Media Sales Examples

1

Digital Media Sales Job Description

Job Description Example
Our company is searching for experienced candidates for the position of digital media sales. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital media sales
  • Schedule agendas, events , invitations and travel during festivals
  • Coordinate and supervise the delivery of promotional material following up through traffic and promotions dept
  • Coordinating mailings and clients news
  • Maintain updated database
  • Make and receive phone calls
  • Coordinate multiple daily conference calls
  • Maintain updated programming lineup and future projects, material shipments
  • Keeping the historical archive of promotional material shipments
  • Maintain updated files (paper and digital)
  • Estimated and projected costs for travel and festivals, coordinate meetings with marketing department before each festival
Qualifications for digital media sales
  • Reserve the conference rooms, prepare and welcome visitors
  • Maintain familiarity with rich media ad formats, technologies, and vendors digital sales and media industry trends
  • Strong understanding of online ad serving, rich media, and best practices
  • Strong working knowledge of Javascript, CSS, HTML5, tag types, dynamic ads, and debugging tools (i.e., Fiddler, Developer Tools, etc…)
  • Ability to analyze, modify, and troubleshoot ad types
  • Extensive experience with tag management solutions (i.e., Ensighten and Signal), ad servers (i.e., DFP), and data management platforms (i.e., BlueKai)
2

Digital Media Sales Job Description

Job Description Example
Our company is growing rapidly and is looking for a digital media sales. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital media sales
  • Manage and grow existing client base
  • Partner with SVP and Marketing teams to create marketing programs and monitor overall strategy to drive advertising and revenue objectives
  • Assist with prospecting strategies with Local Sales Managers and Account Executives, support GM’s, LSM’s and AE’s by attending sales presentations and assisting in digital sales proposals, work with market managers and Account Executives to identify key accounts and growth categories for digital opportunities
  • Execute consultative sale methodology in accordance with corporate and regional standards
  • Contribute to the development of Network Security, Digital Media & Mobility by advertising lessons learnt within the region and by supporting the Product groups in developing/driving Network Security, Digital Media & Mobility solution
  • Lead the development of regional or local partnerships with external suppliers/partners, when necessary
  • Support solution delivery to bring in forecasted revenue
  • Manage and develop a strong, existing account list
  • Identify and evaluate digital advertising opportunities, trends, technologies, and best practices
  • Responsible for the day-to-day management and selling of advertising campaigns to CPG clients and agencies
Qualifications for digital media sales
  • At least 2 years of Jewelry/Watch category experience
  • Must be proficient in AdBook (inventory management) and SalesForce (business management), two primary tools required to manage performance to goal
  • Bachelor’s degree from a four year college or university and a minimum of two years related experience and/or training
  • Minimum of 5 years of consultative field selling experience
  • Must have a minimum of 8 years of experience in digital media sales, including four years in a leadership position
  • Must have a minimum of 3 years in enterprise selling, and be comfortable in a long-term sales cycle
3

Digital Media Sales Job Description

Job Description Example
Our company is hiring for a digital media sales. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital media sales
  • Educate digital sales team on digital capabilities and work with them to prospect and close business with agencies and advertisers
  • Meet or exceed assigned revenue goals for digital budget
  • Meaningful contributor in sales meetings on digital marketing topics (ex
  • Services existing agencies and direct client businesses by utilizing station marketing and research resources
  • The Digital Sales Manager serves as the local market digital sales champion developing and driving revenue growth
  • Responsible for the development and delivery of market specific training and education programs designed for local market leadership and account executives to ensure the ongoing education and rollout of new technology and information
  • Assist with prospecting and sales strategies with Local Sales Managers and Account Executives, support LSM’s and AE’s by attending sales presentations and assisting in proposal development, and work with market managers and Account Executives to identify key accounts and growth categories for digital opportunities
  • Act as the local liaison to a number of support functions including Product, Sales Planning, Production, Operations, Client Solutions, Account Planning
  • Work with Account Executives, clients and creative/production in the development of digital elements to ensure campaign and brand effectiveness
  • Act as technical liaison with other departments on initiatives as related to ad operations & ad products
Qualifications for digital media sales
  • Minimum 3-6 years experience in sales role, preferably in advertising, media or other related industries, candidate with more experience & people managment experience will be considered as a Team Leader
  • Demonstrated success crafting interactive brand strategies resulting in robust digital ad sales for an online destination(s)
  • Deep rolodex of industry contacts and positive relationships with ad agencies/marketing executives at the client level
  • Experience with a start-up or launch is ideal
  • If requested, manage and monitor all contracts, accounts receivables
  • Typically requires a Bachelor's Degree in Business or Liberal Arts or equivalent related experience in Marketing and/or Sales
4

Digital Media Sales Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of digital media sales. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital media sales
  • Test new ad products, and develop optimal workflow and trafficking processes
  • Serves as Digital sales champion over an assigned regional geography
  • Aids in set up and execution of sold campaigns
  • Assists in the delivery of training programs to LSMs/Account Executives to ensure the ongoing education and rollout of new technology and information
  • Participate in the creation and updating of sales documents, training and digital presentation
  • Update the pricing lists
  • Provide quality customer service to radio representatives for the ten Quebec markets and for local television in Montreal
  • Act as an expert to all local digital players in the creation and modification of digital contracts via DFP
  • Manage digital inventory requests via DFP and Google Calendar
  • Work closely with the ad operations department on various requests such as campaign reports, new account creation, new product creation and more
Qualifications for digital media sales
  • 7+ years minimum in online media ad sales experience
  • In-depth knowledge of the unique dynamics of the digital healthcare marketplace, relevant advertiser segments, industry challenges
  • A focus on achieving sales metrics including exceeding the average deal size, average close ratio, CPM growth and balancing the ratio of custom to standard programs as it relates to HDM Average
  • 7+ years minimum in online media ad sales or advertising agency experience
  • Willing to travel regionally without extensive notice
  • Generally works in an indoor office environment
5

Digital Media Sales Job Description

Job Description Example
Our company is growing rapidly and is hiring for a digital media sales. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital media sales
  • Produce digital sales weekly report and other reports as required
  • Opening of new customers accounts with financial services
  • Supports order and inventory management via IBMS and Rep Pak for local television
  • Foster a culture based around performance, exceeding client expectations
  • Maintain a consistent visual identity across all platforms while customizing per medium
  • Deliver compelling graphics that are on brand, and be able to jump from one brand to another, all within a quick turnaround
  • Flourish while working independently or with a team and always bring an eagerness to learn
  • Understand brand, brand standards and how to apply across all mediums
  • Liaise with radio stations and marketing teams on a daily basis
  • Must possess a diverse design background
Qualifications for digital media sales
  • Experience in Cable and Digital Sales is preferred
  • Previous successful digital media sales experience
  • Possess strong leadership capabilities • Must be able to develop strong relationships with buyers, divisional staff and operations
  • Previous digital marketing and/or digital media sales experience is required
  • Bilingual with a concentration in Spanish
  • Growth opportunity is great

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