Manager, Digital Sales Job Description

Manager, Digital Sales Job Description

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Manager, digital sales provides data that translates into actionable improvements in digital marketing tactics, strategies and outcomes, ultimately driving growth.

Manager, Digital Sales Duties & Responsibilities

To write an effective manager, digital sales job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, digital sales job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage and develop sales executives to hit and exceed sales goals on a monthly & quarterly basis for our digital marketing solutions
Utilize Salesforce to ensure data quality
Develop a fact and data-based understanding of the digital sales funnel for a product or set of products
Work with the Local, National, and General Sales Manager in revenue strategy, expense management, training, and overall cross-media revenue production
Drive digital product sales for assigned sales teams
Conduct sales calls with SMB owners
Represent the consumer for various industries
Facilitate trainings encompassing all digital products utilizing the current sales process
Motivate the sales force through recognition, sales contests, and promoting top performing accounts
Point person in assigned office for digital product penetration, compliance, and training

Manager, Digital Sales Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Digital Sales

List any licenses or certifications required by the position: IAB, TC, SAFE, GE, PMP, MBA, CCSP

Education for Manager, Digital Sales

Typically a job would require a certain level of education.

Employers hiring for the manager, digital sales job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Education, Broadcasting, Journalism, English, Business, Advertising, Management, MBA

Skills for Manager, Digital Sales

Desired skills for manager, digital sales include:

Analytics
Project
Adobe products
Data
Industry
Online/Digital ad technology and previous experience incorporating these attributes into sales strategies
Visio
Customer and GE product
Digital marketing
Digital customer experience and how to continually improve it using analytical data

Desired experience for manager, digital sales includes:

Identify trends, quantify impact, and communicate improvement opportunities to the product team
Product Champion for all new digital products and services
Primary source of sales pitch and strategy development and implementation for digital products
Ability to drive digital sales through indirect reporting structure
Ability to motivate and coach a diverse sales force
Ability to analyze product trends and develop appropriate strategies to alter outcomes on individual, product and individual customer level for our digital product set

Manager, Digital Sales Examples

1

Manager, Digital Sales Job Description

Job Description Example
Our innovative and growing company is looking for a manager, digital sales. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, digital sales
  • Prospecting local digital advertisers
  • Building and sustaining client relationships
  • Embrace the merger of traditional media brands with new digital technology using a skill set that goes beyond the traditional digital media sales profile
  • Pricing inventory, negotiating business terms and pricing
  • Resolving client concerns and closing sales
  • Ensuring client satisfaction, delivering recaps and growing a client base
  • Manage sales process, reporting and recruitment of sales talent
  • Observe sales calls, coach sales executives to optimize results and intervene to resolve performance problems
  • Provide guidance and support to develop digital sales executive skill sets by coaching, demonstrations, training, preparation and planning reviews, post-contact analysis
  • Administer performance reviews and take corrective action as necessary
Qualifications for manager, digital sales
  • Strong team player who can wear many hats and always be part of the solution
  • Expertise in all aspects of the sales process – from intensive digital prospecting, accurate forecasting, inventory management, solution selling and strong closing abilities, to sales management with a detailed understanding of the advertising sales process
  • A proven success in selling digital advertising technology, mobile solutions, rich media, video, and sponsorship of original content
  • A minimum of 3 years experience managing sales strategy and developing advertising oriented solutions to client specific needs
  • Existing relationships with media buyers/planners or marketing managers at top agencies and brands that will drive new business in the emerging digital segment
  • A passion and understanding of lifestyle pop culture, music, online marketing/networking and the power it has to change the way business is done
2

Manager, Digital Sales Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager, digital sales. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, digital sales
  • Management of CRM systems to track sales team’s activities and deal flow including inputting data
  • Ensure application of digital shopper activation playbook, principles by sales/marketing teams and media agency in day-to-day communications planning
  • Establish and leverage networks and partnerships with external (media solution providers, peers, umbrella organisations) and internal
  • Must demonstrate logic and critical thinking skills
  • Act on your understanding of the digital sales funnel to optimize the experience and increase revenue
  • Work with partners in product and marketing to deliver sustainable improvements in digital sales
  • Drive a long-term digital sales strategy for a product or set of products
  • Team with a field sales rep to ensure the territory over achieves all quota objectives
  • Maintain accurate forecasting, participate in regional forecast calls
  • Contribute to the territory’s attainment of quarterly revenue objectives
Qualifications for manager, digital sales
  • Proven record of sales management success
  • Experience with streaming media technology required
  • Extensive experience creating online sales materials
  • Knowledge of 3rd party billing and ad trafficking
  • Superior knowledge of Microsoft Office (Word, Excel, PowerPoint and Outlook) and ability to develop polished sales presentations
  • Exceptional rolodex and established media contacts at digital advertising agencies and within client organizations
3

Manager, Digital Sales Job Description

Job Description Example
Our growing company is hiring for a manager, digital sales. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, digital sales
  • Responsible for working closely with our analytics, voice of customer and operations teams to identify opportunities to continuously improve the experience to make it easy for our customers to research and buy
  • Educate and train the KCBS/KCAL-TV sales staff about all online sales opportunities
  • Submit weekly, monthly, quarterly and annual inventory and sales reports
  • Coordinate with National Sales on availability and pricing of local sponsorship opportunities
  • Act as the day-to-day point of contact for partner companies and agencies
  • Attend meetings with partner companies and agencies
  • Provide meaningful insight and learnings from campaigns to develop case studies and other sales materials
  • Management of KPI’s and deliverables for each client
  • Managing status calls
  • Ensure that sales team is equipped with strong research and sales materials prior to strategic meetings with clients
Qualifications for manager, digital sales
  • Previous management/team leader experience
  • Proven ability to work with established brands and emerging companies to build integrated campaigns such as sponsorships and scalable executions
  • Building and delivering a sales strategy/account business plan for Enterprise customer Accounts, for the ANZ region
  • 3 – 5 years of successful enterprise/B2B sales experience, software sales a plus
  • A ‘hunter’ sales mentality with demonstrable experience exceeding sales quota
  • The ability to listen, probe and communicate complex technology and value propositions
4

Manager, Digital Sales Job Description

Job Description Example
Our growing company is hiring for a manager, digital sales. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, digital sales
  • Serving as digital product expert accompanying account executives on multiple sales calls weekly
  • Training team members on our Digital product suite features and benefits, and providing coaching and development to maximize sales and customer satisfaction
  • Collaborating with other Sales Managers to drive integrated sales opportunities and collaborating to ensure opportunities are recognized and effectively integrated
  • Building a “pipeline” of high-quality, potential talent, and developing new talent
  • Manage multiple cross-product opportunities and projects within your agency territory
  • Keeps client informed of progress, and forwards any issues that must be solved by client
  • Maintaining and developing a full knowledge of our competitive landscape
  • Support and continue building a highly engaged diverse team made up of product owners, scrum masters, user experience designers, developers and testers to successfully deliver on the targeted outcomes for telus.com
  • Foster and build strong relationships with stakeholders to effectively prioritise initiatives and drive digital adoption
  • Responsible for driving the strategic vision for the end to end online customer experience and capabilities roadmap
Qualifications for manager, digital sales
  • Must be team player with strong collaboration skills
  • Comfortable occasionally putting the needs of your customers or teammates above individual needs
  • Establish accurate plans and forecasts, prioritize efforts, generate short term results and hold a long-term perspective to maximize overall company growth
  • Sustain a minimum 90% accuracy in all aspects of forecasting prospective customers
  • Maintain a consistent ability to identify the customer’s decision-making process including the technical, business and financial influencers
  • Demonstrate knowledge & adherence of the CA Code of Ethics & Compliance requirements
5

Manager, Digital Sales Job Description

Job Description Example
Our innovative and growing company is hiring for a manager, digital sales. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, digital sales
  • Executes an overall business plan and sales strategy that ensures attainment of digital revenue goals
  • Continuous training of Smart Reach on sales process, products, operations and the Smart Reach sales story
  • Mass Campaigns - Manages the planning, testing, and execution of Digital Channel marketing campaigns (Online & Mobile Banking) to support business line and marketing objectives
  • Campaign Analysis - Responsible for post-campaign analysis of digital channel marketing campaigns
  • Channel Development - Provides input to help support the strategy for evolving the digital banking channels
  • Hire talented Renewal Sales Reps by recruiting, interviewing, and evaluating a large pool of candidates for core attributes and values essential for the Renewal Sales role
  • Identify the materials and training needed to upskill Renewal Sales team
  • Define, develop and communicate strategic plan to demonstrate the value of digital campaigns and grow sales to new and existing clients
  • Build and monetize active pipeline of integrated sales opportunities and close business while collaborating with digital and local sales team/sales leadership to drive client satisfaction, retention and drive incremental revenue
  • Hire, onboard, develop, manage, train and coach account executives, account managers and digital fulfillment team members
Qualifications for manager, digital sales
  • A strong track record of sales management in both sales target attainment and people/team development
  • Experience providing guidance and feedback to build a high-performance culture
  • Undergraduate degree in Business, Marketing, Math, Statistics
  • Strong knowledge in digital technologies including but not limited to IoT, cloud (PaaS / SaaS), security
  • Bachelors of Science Degree from a top university (engineering, computer science, math)
  • Strong management and organizational skills - Inventory/Price management experience

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