DIR Marketing Job Description
DIR marketing
provides information regarding the evolution of demand and competition in the area to provide input for Marketing, Sales and R&D.
DIR Marketing Duties & Responsibilities
To write an effective DIR marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included DIR marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop measurement/ROI targets to rollout across digital teams in order to determine campaign success
Quickly get up to speed on the existing business and marketing strategies in place and begin to develop strong relationships with the leadership team
Begin to form a strategy to enter new channels that either influence the sale and/or distribute product
Work closely with the sales and product design organizations to identify requirements for entering those channels effectively
Play both a hands-on and a leadership role in executing on strategic initiatives
Be a champion in the organization for market, channel and customer trends
Handling creative direction and budgeting for the creation of all materials including one-sheet and trailer, many smaller pieces in between including ads and DVD art
Strategy behind all lead generation programs such as email, website, events
Development of all creative tools for the team including emulators, presentations, playbooks
Works with Marketing, Design, Merchandise Development, to create and produce promotional offers and special items
DIR Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for DIR Marketing
List any licenses or certifications required by the position: SCRUM
Education for DIR Marketing
Typically a job would require a certain level of education.
Employers hiring for the DIR marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business/Administration, Hotel and Restaurant Management, Business, MBA, Education, Communications, Management, Science, Public Relations
Skills for DIR Marketing
Desired skills for DIR marketing include:
Aligns work with strategic goals
Market and competition
Competitor products and marketing approach
Own product
Relative disease and R & D initiatives within own TA
Advertising
Aspects of promotions and its effective execution and measurement in current marketplace conditions
Business at all levels: product/portfolios
Competition
Cvent and SFDC
Desired experience for DIR marketing includes:
Familiarity with all the key genre outlets in print and online
Proven ability to branch out into other forms of social media and elevate the label’s standing
Festival travel, being able to attend festivals and build relationships in that world
Familiarity with the digital space and or/relationships with iTunes/Amazon/Google Play etc
Other event management, setting up and running screenings, booth management at NY Comic Con etc
Analyze user needs and identify/prioritize the problems, pain points, and pleasure points (via analytics, behaviors, blogs, ratings/reviews, feedback, surveys)
DIR Marketing Examples
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DIR Marketing Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of DIR marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for DIR marketing
- Lead the planning and development of F&P products to ensure that the vision, reputation and high standards of the authors and Heinemann, all market and business requirements, are fully met
- As part of Heinemann’s author-facing team, establish and cultivate productive relationships with authors Irene Fountas and Gay Su Pinnell, other Heinemann authors through thoughtful interactions, respectful and timely communication, and collaborative development of content
- Initiate and expand utilization of HMH shared services, services and teams within the Content Development Group, Corporate Marketing, and Market Intelligence, to augment Heinemann’s in-house talent and capabilities, increase efficiency, and drive cross-divisional best practices in editorial and marketing efforts
- Oversee and approve the design of online and print collateral
- Own production and maintenance for a variety of corporate and brand-level marketing materials including corporate messaging and overviews, events, videos, digital and print collateral, and more
- Ensure marketing campaigns are executed with excellence across diverse tactics such as email marketing, field marketing program kits, direct mail, to create demand for BMC solutions
- Leads innovative, industry-leading marketing communications strategies and practices that drive business success and positions Power Solutions as the thought leader in the industry
- Establishes, owns and drives strategic marketing communication plans that positively affects employees’ and customers’ understanding, engagement and commitment to overall business and product technology strategy with the result of an even stronger connection to the company’s long-term strategic plan and increase return on investment for assigned product segments
- Leads voice of the customer research and analysis, implements findings across integrated marketing communications activities
- Interacts with appropriate PS business executives and managers to research needs and determine appropriate marketing communication strategies
Qualifications for DIR marketing
- Create the Search Marketing vision, strategy, roadmap, requirements, release schedule, and campaigns to drive user and usage growth
- Determine the testing plan and create the methodology to iterate fast and release new programs for testing and, if successful, rollout to all users globally
- Generate and go deep on consumer insights and competitive intelligence to help guide and drive product innovation and iteration – become a trusted advisor
- Jumpstart new growth opportunities
- Minimum of 15 years successfully marketing consumer-focused websites and apps
- 4-year College Degree (preferably in Marketing or Business) or equivalent in work experience
2
DIR Marketing Job Description
Job Description Example
Our growing company is hiring for a DIR marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for DIR marketing
- Directs the development and execution of global marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal/external communication, regulatory communications and corporate events
- Works with sales organization to understand marketing needs to enable customer conversations
- Works with product engineering and communications to develop new ideas to effectively educate customers, consumers and other stakeholders about existing and new technology
- Drives continual process improvements and implement best practices to manage projects efficiently
- Engages in relevant social media industry, events and forums to gather and implement best practices within Power Solutions
- Executes strong, technology and innovation marketing communications across all mediums, including the Web, video, print, trade shows, events, e-mail and social media
- Creates, justifies and manages annual PS marketing communication budgets for assigned product groups
- Determines projects which should be completed internally and externally
- Scope for new product opportunities in the relevant clinical areas of focus
- Establish yourself as a go-to Navisite Marketing Leader interested in understanding problems and crafting solutions to move us forward
Qualifications for DIR marketing
- Client or agency side experience
- All round great person to have in an energetic start-up environment
- Expertise in strategy, design and execution of live and virtual immersive events inclusive of product launches, tradeshow environments and user conferences with 10,000+ attendees
- Astute at Influencing decision making through regular collaboration with multiple key stakeholders
- Ability to inspire innovation, promote teamwork, manage/support through change and uncertainty, and demonstrate the desire to relentlessly learn
- 10+ years of experience in B2B campaign management at a technology company
3
DIR Marketing Job Description
Job Description Example
Our growing company is looking for a DIR marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for DIR marketing
- Work with Business Planning and Marketing Operations teams to establish target segments, measurement of response against segments
- Define campaign/program goals and measure results to goals in order to improve future campaign performance
- Manage creative agency relationships in order to execute creative campaign requirements in a timely fashion
- Develop and lead a team of marketing professionals
- Effectively manage individuals towards growth within their roles to own their part of the business while providing mentorship to set and achieve goals
- Partnership with key vendors to leverage their assets for incorporation in to campaign strategies and tactics
- Manage and track marketing budget
- May direct the work of subordinates
- Works with Human Resources, Engineering and Loss Prevention to ensure compliance with all applicable regulations and/or union requirements
- Manage the overall operations of our marketing automation systems
Qualifications for DIR marketing
- Actively seeks out new technologies and innovative ways to attract buyers and drive demand
- Rapidly internalizes market/technology concepts and understands the competitive landscape
- Excellent agency and media partner management skills
- Plans and executes the marketing strategy, aligned with Brand and GTM business goals driving awareness, consideration, engagement, purchase intention and loyalty
- 8 years’ experience in product marketing, field marketing in companies with $250M+ revenue
- Payments experience required
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DIR Marketing Job Description
Job Description Example
Our company is growing rapidly and is hiring for a DIR marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for DIR marketing
- Conduct assessment of existing marketing reports (lead management, KPI and ROI)
- Research, conceive, design, execute reports to drive qualified leads to marketing and sales team
- Socialize reporting with marketing, sales, management, , manage objections, and secure buy in, as appropriate
- Experiment with new concepts, research new approaches and test new technologies
- Manage and support integrations between Marketo and other marketing systems including but not limited to SFDC, Cvent, and Sitecore
- Develop marketing, business plans and activities to drive product placement within the competitive market
- Define creative marketing programs that grow business and market share
- Work closely with sales organization to identify and drive strategic business opportunities
- Work with customers, R&D, and application engineering teams to set strategic vision and product plans in the marketplace
- Identify new market opportunities and drive the plans to exploit these new markets
Qualifications for DIR marketing
- BA/BS in Business or Marketing, or its equivalent experience, is required
- Marketing experience across various channels and multiple disciplines of marketing (print, direct, event, creative, ) is a plus
- Experience with development and implementation of the budgeting process and creating, developing and managing a business plan is a plus
- Inspiring leader
- Agile marketer
- Strong understanding of the Enterprise IT market, networking and infrastructure solutions, application delivery and the need for businesses to deploy apps quickly and safely
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DIR Marketing Job Description
Job Description Example
Our company is searching for experienced candidates for the position of DIR marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for DIR marketing
- Develop and manage relationships with key customers and strategic vendor partners
- BS with 15+ years of relevant experience, MS with 10+ years of relevant experience in a product marketing role for software products in the high-tech industry
- Technical experience and understanding of the IC design implementation flow is required
- Experience in the EDA industry is required
- Demonstrates a broad global perceptive in work, decisions, challenges and opportunities
- Proven ability to work in a matrix environment and drive for team success
- Proven ability to work on extremely complex problems where analysis of situations or data requires an evaluation of intangible variables
- Set strategic direction, goals and objectives for Pharma Marketing
- Lead product line and market voice of customer roles within Product Incubator programs
- Seek and evaluate new business and market opportunities
Qualifications for DIR marketing
- Experience developing personas from C-level to architect level to developer to network engineer
- Understand the solutions, players, offerings and competitors in the ecosystem of application delivery
- Strong knowledge of business transformation solutions and the role of IT
- Passionate about technology and innovation, keeping up with the latest trends and advances
- Strong analytical mindset and skills, including the ability to break down complex data into digestible components
- Natural listener and storyteller that knows how to identify story angles and develop them into strong pitches