Email Marketing Manager Job Description
Email marketing manager
provides general support for internal promotion of email content through development of email communications leveraged through Marketo Sales Insight and providing HTML versions of emails for the sales team.
Email Marketing Manager Duties & Responsibilities
To write an effective email marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included email marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Setup and report on A/B testing, segmentation and dynamic content
Conduct ongoing A/B testing with the goal of continuously improving our email marketing initiatives (i.e., subject lines, CTA’s, messaging, email layout)
Optimizing and creating new html email templates based on customer data and campaign results
Develop and edit HTML email templates, execute QA test plans, manage the deployment, and analyze the delivery/inboxing of marketing emails
Manage multiple dynamic content versions
Manage prospect and customer database including creating and updating lists, segmenting data and list hygiene
Set up testing, execution and reporting on Pardot-based campaigns for lead management and lead nurturing
Collaborate with the creative team to ensure outbound marketing efforts align to brand standards, yearly promotional calendars, and special events
Build go-to market automation programs to support the development of new partner relationships
Analyze and report on KPIs pushing out key information in a concise format with actionable next steps proposed
Email Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Email Marketing Manager
List any licenses or certifications required by the position: SMC
Education for Email Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the email marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, MBA, Advertising, Communication, Management, Business/Administration, Technical
Skills for Email Marketing Manager
Desired skills for email marketing manager include:
HTML
Email best practices
Excel
Segmentation
Messaging
SQL
CSS
Dynamic content
Google Analytics
HTML / CSS
Desired experience for email marketing manager includes:
Track and report performance of all email campaigns and KPIs
3+ years’ experience with email and online marketing
Prefer experience with third-party email or analytics tools such as Exact Target, DoubleClick
Knowledge of all Microsoft Office applications
2+ years’ experience managing email plan, using CRM-based email services
Strong project management skills, delivering results and meeting tight deadlines
Email Marketing Manager Examples
1
Email Marketing Manager Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of email marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for email marketing manager
- Continuously analyzing and improving customer satisfaction with emails basing on improved knowledge and insight gained from the various web analytics tools email marketing related vehicles presently in house (Omniture, Cheetahmail, Responsys and Google Analytics)
- Drive the collaboration within teams with other department to ensure that all email messaging and offers are correctly presented to customers and all email related customer issues are efficiently solved
- Analyze and improve customer satisfaction with emails based on improved knowledge and insight gained from the various web analytics tools in house (Omniture, Exact Target, Responsys and Google Analytics) email marketing related vehicles presently
- Monitor, track, and report on all email marketing campaigns
- Manage email communications calendar campaigns
- Ensure all Email Marketing campaigns follow a quality assurance process for accurate and on-time campaign delivery
- Analyze and report on results of email campaign KPI's including open rates and click-through rates on a weekly, monthly and annual basis
- Set up list queries to reach specific target audiences within segments
- Stay current with best practices of strategy and industry standards
- Set up automation programs for re-targeting and ad-hoc sends
Qualifications for email marketing manager
- Proficiency in ESPs, responsive design, DMPs, ad servers
- Knowledge of customer acquisition, retention, and reactivation strategies
- Strong sense of urgency, works well under pressure
- Passionate about direct marketing
- BA degree in Marketing/Communication or analytical emphasis
- Flexibility and agility to adapt to changing and evolving business requirements and objectives
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Email Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of email marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for email marketing manager
- Develop customer segmentation and targeting capabilities, working closely with the CRM team
- Be an avid contributor to the team, working 40 hours a week
- Manage email deliverability list management, including crafting and executing communication frequency strategies
- Develop strategy and own end-to-end execution of life-cycle CRM campaigns
- Develop test and learn program to drive incremental revenue goals while continuously improving the overall CRM and email program
- Develop and expand marketing automation capabilities in order to scale across multiple campaigns version and communities
- Assist in development of offer and campaign strategies and plans
- Lead and manage the innovation roadmap for CRM, email technologies, functionality, and platforms that deliver against the overall business objectives and strategies
- Work in conjunction with Marketing leadership to develop a successful strategic email marketing campaign calendar
- Continue development of triggered and push email communications to increase demand and customer engagement
Qualifications for email marketing manager
- Minimum 3 years’ experience building and implementing successful email marketing programs a MUST (preferably in the B2C, retail ecommerce space)
- Results-driven with exceptional detail and knowledge around metrics and ROI analysis
- Ability to synthesize results into email marketing enhancement recommendations
- Experience working with major ESPs is a must
- Passion for retention and email marketing, personal achievement of goals with a drive to succeed
- Creativity and the ability to critique artwork, ensuring all design adheres to the brand guidelines
3
Email Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is looking for an email marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for email marketing manager
- A firm understanding of segmentation, suppressing emails & data extension management
- Review email marketing campaign metrics and proactively identify opportunities to improve the effectiveness of the email marketing campaign
- Plan engagement for the entire lifecycle of a customer
- Segment lists based on behaviors like past email engagement, website interactions (content downloads, site page visits, ) and demographics
- Work with field marketing in EMEA and ANZ to manage all field-related emails for events
- You will drive and manage the end to end consumer email programs to achieve the business objectives
- You will create our overall consumer email strategy – when and what will be sent out
- You will prioritize the campaigns to ensure the highest ROI
- You will work very closely with UX, creative teams and colleagues from the marketing and monetization teams
- You will analyze the email performance (including downstream flow where possible) and optimize the strategy accordingly
Qualifications for email marketing manager
- Experience working with sophisticated self-service email delivery tools
- Knowledge of images software, eCommerce, eTail, IT/Consumer Electronics business
- Familiarity with CAN SPAM regulation
- Bachelors degree in Marketing, Business or related field OR 8+ years of directly related experience in lieu of bachelor’s degree
- 9+ years working experience in marketing related business areas and/or e-Commerce
- 5+ years managerial role
4
Email Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of email marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for email marketing manager
- Plan and manage the contact strategy, segmentation/targeting, ongoing testing and content & creative optimization for all campaigns to support business goals and strategies
- Be part of a community of experts who regularly share and discuss the discipline
- Help to drive accountability for the ongoing improvement in email performance
- Help establish & measure KPIs and benchmarks against which email marketing performance is tracked and reported
- Recommend tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI with email campaigns
- Partner with analytics team to track, report, and analyze website analytics related to email campaigns
- Recommend best practice in areas such as campaign spend, budget tracking & pacing, estimating performance and forecasts
- Recommend & execute best practice in optimization of email creative and landing pages
- Recommend & execute (with media teams) best practice for list acquisition, list management
- Work with the development & technology team to ensure email marketing tech stack is properly implemented
Qualifications for email marketing manager
- Past experience with email marketing and lead nurturing
- 1-year experience with marketing automation technology
- Must be based in NYC
- Must be able to work at least one weekend day — ideal availability would be from Wednesday to Sunday or Saturday to Wednesday
- A strong familiarity with R29's content and voice
- Ability to thrive in a dynamic, fast paced environment and manage a large workload
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Email Marketing Manager Job Description
Job Description Example
Our innovative and growing company is hiring for an email marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for email marketing manager
- HTML, design part of the email itself will require working with an external agency to craft
- Integration with commercial, lifecycle and regional marketing to plan and execute email marketing plans to achieve delivery of sales targets across the email channel and associated campaigns
- Ensure a full documented process with effective contingency plans is in place
- Lead cross-functional implementation teams for email product initiatives
- Analyze the current state and recommend admin tool solutions used by operational teams for email production, proofing and distribution
- Mentor operational teams in email platform capabilities
- Execute on statistical hypothesis testing plans toward making the best-informed decisions
- Prioritize time and manage multiple products simultaneously
- Assemble reports by compiling, consolidating, formatting, and summarizing information, graphs, and presentations
- Updates CRMs by inputting data
Qualifications for email marketing manager
- Up-to-date with the latest trends and best practices in email marketing
- Ability to lead and develop a team of highly skilled email professionals
- Ability to stay ahead of trends and adapt to new and changing email strategies and tools
- Demonstrated mastery of data manipulation and analytical interpretation of data
- Proven success driving, measuring, and analyzing email marketing campaigns
- 7+ years of experience in email campaign management, analytics, and optimization methods