Marketing Manager, Email Job Description
Marketing Manager, Email Duties & Responsibilities
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Marketing Manager, Email Qualifications
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Licensing or Certifications for Marketing Manager, Email
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Education for Marketing Manager, Email
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Employers hiring for the marketing manager, email job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, MBA, Advertising, Communication, Management, Business/Administration, Technical
Skills for Marketing Manager, Email
Desired skills for marketing manager, email include:
Desired experience for marketing manager, email includes:
Marketing Manager, Email Examples
Marketing Manager, Email Job Description
- Work closely with our partners to ensure our deliverability is impeccable
- Partner with peers on other WSI brands to share best practices in order to accelerate innovation
- Develop and manage the eMail address acquisition plan to continually build our file of quality names
- Develop annual sales and cost budget
- Oversee the testing, and sending process for all campaigns
- Measure and optimize email programs against customer lifecycle KPI's through continual testing of creative, cadence, targeting
- Stay on top of industry trends and best practices, technologies, competitive landscape, and explore ways to apply these findings
- Manage the email process including planning email calendar by collaborating with Creative, Merchandising Operations, and Merchant teams on content that is ROI driven
- Assist in development of omni-channel initiatives, including promotional campaigns, social integration, and drive-to-store efforts
- Collaborate with internal IT, Data Services, Business Intelligence, and Analytics teams to streamline and strengthen data feeds and analysis between internal systems, email vendor, and external reporting services
- Must be a Team Player and work in a fast-paced, open office environment
- Flexibility for night/weekend shifts as needed based on demand
- 3+ years of experience in digital marketing with strong email marketing background
- Prior experience in managing a daily email campaign and developing reports is preferable
- Prior experience in working with an ESP is preferable
- Ability to use a variety of marketing communication channels in a systematic way, including collateral development, blogs, interactive websites, PR and email marketing
Marketing Manager, Email Job Description
- Lead initiatives for list growth, and ongoing communications to audiences
- Interact and coordinates with cross-functional teams and key business stakeholders
- Develop and adhere to a testing process
- Act as the main point of contact with ESP and IT teams to ensure functional optimization
- Health of the email file
- Under the direction of the marketing director, serves as point of contact for all mass email campaigns
- Have a complete understanding of our audiences, email behavior and list health to provide insights to sales and marketing team
- Build, test and launch simple to highly advanced email campaigns and interactive programs using an advanced email platform on-time, on-budget and without any errors
- Provide insight into marketing messages for more custom email segments
- Analyze big data and provide long term channel growth strategies and campaign ideas
- 4-5 years of experience, preferably in email marketing
- Prior experience in managing a daily email campaign and reporting on results is preferred
- Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify optimization within the current business and new opportunities for growth
- High comfort level with advanced Excel
- Experience leading, motivating, and developing a team
- Bachelor’s degree preferred in a relevant related discipline (eg Marketing, Communications, Business)
Marketing Manager, Email Job Description
- Stay current on trends and best practices in email marketing
- Conduct extensive A/B testing of email strategy, including delivery timing, creative layout, tailored messages, and frequency testing to develop best practices for ongoing email campaigns
- Manage email development through the creative review process, collaborating with copywriter and design team and capturing feedback from multiple stakeholders while adhering to strict deadlines
- Comply with industry rules and regulations governing commercial email communication
- Consistently improve the performance of email marketing and identify the enhancement opportunities to maximize ROI
- Work cross-functionally with other marketing teams, PM department engineering teams to deliver e-mail marketing strategy, developing detailed project specifications and providing end-to-end email marketing management
- Optimize email programs through continual testing of creative, cadence, offers, targeting
- Serve as the project manager and central point of contact for existing and new email marketing efforts
- Serve as the point person and linkage to the external technology partner to troubleshoot any issues with subscription/unsubscription processes, new campaigns, database integrity, deliverability and general platform stability
- Working with internal stakeholders, develop and deliver baseline reporting for unique subscribers and campaign engagement and response
- Understanding of how email marketing campaign selections are made
- Email marketing experience in an agency environment required
- BA/BS degree, preferably in business or operations
- Expertise designing and running a/b experiments, and analyzing large sets of data to inform best practices
- Experience utilizing enterprise-scale email tools such as ExactTarget, Eloqua, Responsys
- Minimum 5 years work experience in a marketing-related field with an emphasis in email and online marketing
Marketing Manager, Email Job Description
- You will work closely with the delivery teams to review, update and continuously improve email processes, including localization & QA
- You need to be on top of latest email trends and evolve email programs where appropriate
- Copy-editing email decks and headlines
- Lead and develop MR PORTER's global email and app push marketing to deliver strong revenue growth
- Lead channel strategy, planning, execution, analysis and on-going optimisation
- Lead development of email content strategy and scheduling in collaboration with Editorial & Creative teams
- Optimise email KPI’s including deliverability, open rates, click-through rates, revenue, AOV and conversion
- Lead database growth activities through innovative multi-channel campaigns
- Manage health and integrity of email database and maintain email best-practices
- Develop market specific email programs to increase relevancy and engagement
- 4+ years experience in CRM and email marketing
- A/B testing experience preferred
- Creative and conceptual thinker able to develop innovative solutions to problems and leading-edge design
- Expertise with email marketing, lead nurturing, marketing automation, and web analytics
- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, open rates, conversion rates, etc
- Be metric driven
Marketing Manager, Email Job Description
- Work with team in building email campaigns, database selection, HTML presentation and quality assurance of all email campaigns
- Work with Creative Services teams to ensure email best practice are being embraced and executed
- Work with Media teams to ensure prospects are reached with the right message, at the right team, with the right channel, at the right cost
- Manage all email marketing campaigns and report results to management
- Work with internal marketing team and other departments to plan email themes and promotions
- Build, manage and maintain an email calendar
- Develop and optimize email cadence for all marketing emails, informed by ongoing testing of customer contact strategies
- Build and manage new trigger programs to support customer loyalty management including upsells, retention, and reactivation
- Help oversee QA and A/B testing for email creative, subject lines, send time, list segments
- Explore opportunities for email prospecting and make recommendations on testing
- Demonstrable experience in customer segmentation and A/B email testing within a high intensity sales environment
- Highly numerate with significant email marketing experience and commercial acumen
- Expert in segmentation & targeting
- Expert in working with either bespoke email solutions or ESPs
- Exceptional planning capabilities
- Highly creative and solutions-focused