Email Marketing Coordinator Job Description
Email marketing coordinator
provides thought leadership within the email marketing space and ensure email best practices are interwoven through the contact plan.
Email Marketing Coordinator Duties & Responsibilities
To write an effective email marketing coordinator job description, begin by listing detailed duties, responsibilities and expectations. We have included email marketing coordinator job description templates that you can modify and use.
Sample responsibilities for this position include:
Coordinate with HTML coders and digital artists on execution of dynamic content components in emails
Develop and execute email marketing technical and operational strategies in support of broader company objectives
Assist in the maintenance and evolution of email campaign templates, lists, data feeds and interfaces
Perform email campaign development, QA and deployment process
Participate in weekly meetings with CRM, creative, and buying team to manage mailing schedules
Monitor and track email key performance indicators by campaign, segment, and season compared to plan and year-over-year results
Work closely with business intelligence and CRM to provide analyses of email campaigns and trends, and make recommendations to the business for enhancing email effectiveness through audience segmentation, messaging direction, and contact frequency
Coordinate the execution of email marketing programs and tactics to ensure customer engagement, while driving sustainable sales
Maintain email marketing calendars which are integrated into the overarching direct and companywide marketing strategies
Track key email metrics such as Circulation, Open Rate, CTR, Revenue, and Revenue per Message by various email types and/or segments, establishing benchmarks for each
Email Marketing Coordinator Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Email Marketing Coordinator
Typically a job would require a certain level of education.
Employers hiring for the email marketing coordinator job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, Advertising, Performance, Digital Marketing, Computer Science, Business/Administration, Technology
Skills for Email Marketing Coordinator
Desired skills for email marketing coordinator include:
HTML
Microsoft Office applications
CSS
Email marketing best practices
Google Analytics
JavaScript
Marketing tactics and email best practices
Excel
AP Style
E-mail Marketing best practices and email metrics
Desired experience for email marketing coordinator includes:
Strong analytic and business acumen
Hands-on ESP experience
1-2 years' experience in digital consumer marketing, editorial, public relations or communications
Bachelor’s degree and 1-2 years in email marketing and execution
Own the day-to-day execution of email for for SHOPSTYLE daily emails
1+ years of email marketing experience highly preferred
Email Marketing Coordinator Examples
1
Email Marketing Coordinator Job Description
Job Description Example
Our growing company is looking for an email marketing coordinator. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for email marketing coordinator
- Ability to create and update HTML email templates
- Proof emails
- Work closely with the database and analytics teams to ensure ongoing email data integrity
- Manage the existing email program
- Conduct research on ESP, Push and SMS providers, make recommendations, and project manage changes or extension in these channels
- Assist in implementation of new vendors and platforms
- Reviews business objectives and metrics to develop email marketing metrics to measure the impact of email marketing plans and campaigns on business unit success
- Coordinates the production and approvals for the editing of this content for website and email communications
- Monitors expenditures and processes invoices
- Work closely with third party vendors to communicate campaign requirements and outline milestone dates
Qualifications for email marketing coordinator
- Cheetahmail and/or Unica experience a plus
- Proven organizational ability with strong attention to detail
- Bachelors (B.A
- Post-Secondary education in Marketing, Media or Interactive Media, or equivalent experience
- Minimum 2 years Interactive Marketing experience on marketing website
- Demonstrated influencing skills with the ability to get things done
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Email Marketing Coordinator Job Description
Job Description Example
Our growing company is looking for an email marketing coordinator. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for email marketing coordinator
- Secure appropriate promotion codes and campaign disclosures/terms & conditions
- Review email/mobile proofs to ensure accurate content and audience selection
- Build and maintain an archive and display wall of email content and performance history
- Document business processes and continuously find opportunities for efficiencies within the department
- Provide reporting and email/mobile marketing metrics / analysis
- Assist with implementation of new initiatives, testing cadence and special email projects
- Track competitive programs and marketplace trends and keep abreast of direct marketing best practices
- Coordinate across merchandising, planning, marketing, and IT the design, production, proofing, approvals and delivery of email campaigns by required deadlines
- We have fun! Regular happy hours, lunch-and-learns, all-hands meetings and fun events
- Query and output selections from database for email marketing campaigns
Qualifications for email marketing coordinator
- Must have a minimum of two years of experience working at an online media company
- Four-year undergraduate degree or equivalent experience
- Must be highly organized/detail-oriented
- Knowledge of Sailthru is a plus
- Recommend database specific list selections for use in email Deployment campaigns
- Create demo reports using Teradata and MS Access
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Email Marketing Coordinator Job Description
Job Description Example
Our company is growing rapidly and is looking for an email marketing coordinator. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for email marketing coordinator
- Work with internal tools vendor tools to schedule emails, pass all necessary information (subject lines and content) to make sure that emails will be sent correctly and timely every day
- Work with stakeholders (marketing/online/buying/planning) to develop an email content strategy in line with product deliveries and marketing initiatives
- Use your creative flair to develop email content briefs that will deliver the brand's message to the audience in an engaging way
- Coordinate the development of email briefs and execute EDMs from concept, creative, email testing, segmentation and post campaign analysis
- Responsible for improving email KPIs such as Open Rate, Click Through Rate, Conversion and Unsubscribe Rate
- Develop and execute a testing plan to help drive improvement in email performance
- Working with the CRM Manager on developing and executing email strategy across Saba and Jag
- Ensure all EDMs are following brand creative guidelines
- Ensure all relevant stakeholders are kept up to date with all email activity occurring within the brands
- Track and analyze deliverability, opens, clicks, conversions, churn reactivations, and upsells driven through Email/Marketing Automation
Qualifications for email marketing coordinator
- Experience with Adobe Campaign or other cross-channel campaign management tool (Preferred but not required)
- 2-4 years online marketing-specific experience, optimally focused on email marketing
- Experience with ESP and marketing automations vendor necessary
- 2 years CRM or Email Marketing experience
- A keen desire to learn and develop as the role grows
- Manage the technology team’s QA of new workflows – ticketing, troubleshooting
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Email Marketing Coordinator Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of email marketing coordinator. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for email marketing coordinator
- Interface with email (Sengrid) and ad server tools (DFP) to launch marketing campaigns
- Plan, brief and execute email campaigns by working with project management, marketing, merchants, creative, CIEM and ESP
- Seek opportunities to continuously review email reports and dashboards to optimize and flex based on business requirements
- Produce an average of 10 weekly custom e-mail campaigns across various community audiences
- Utilize internal PM tool for email creative requests and provide campaign goals
- Partnering within organization on launches and updates to global websites
- Site QA process on daily site updates, regular site refreshes
- Delivering metadata files to our developers for upcoming marketing campaigns
- Managing onsite search results and associated tool
- Handling sku copy translation
Qualifications for email marketing coordinator
- Bachelors degree – degree in marketing or communications preferred
- Email marketing tools – Salesforce Marketing Cloud preferred
- Ability to work well independently part of a team bringing a sense of urgency to the tasks at hand
- 1 year of hands on experience in email preferred
- Proficiency in Responsys/Oracle Marketing Cloud a plus, but not required
- Strong attention to detail and the ablity to project manage several deliverables
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Email Marketing Coordinator Job Description
Job Description Example
Our company is looking for an email marketing coordinator. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for email marketing coordinator
- Proof read and distribute weekly newsletters
- Source target lists through direct database extracts with predefined / provided list queries
- Assist team members to complete reporting and special assignments
- Briefing creative campaigns using existing templates
- Monthly refreshes for campaigns - 60+ emails monthly and quarterly
- Routing briefs and digital assets to the project team, checking copy, ensuing promo codes are correct and routing approvals
- Externally routing assets to Cheetah Mail and ensuring links are performing properly
- A great attitude and eagerness to learn
- An entrepreneurial spirit - there's room to bring your ideas to the table!
- The ability to make decisions and be resilient to changes - flexibility is a must!
Qualifications for email marketing coordinator
- Cheetahmail, EMS and/or Unica experience a plus
- Email platform experience (Salesforce Marketing Cloud preferred)
- Experience with web management tools, web content management systems
- An understanding of performance reports
- The ability to thrive in a working environment with minimal supervision
- The ability to work cross functionally, switch gears quickly and wear many hats