Activation Manager Job Description
Activation Manager Duties & Responsibilities
To write an effective activation manager job description, begin by listing detailed duties, responsibilities and expectations. We have included activation manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Activation Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Activation Manager
List any licenses or certifications required by the position: R.D, PMP, HACCP, IQ, R.S.A, ITIL, LEAN, SMZDM, XHS, PROSCI
Education for Activation Manager
Typically a job would require a certain level of education.
Employers hiring for the activation manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, Communications, Education, MBA, Business/Administration, Advertising, Medical, Graduate, Science
Skills for Activation Manager
Desired skills for activation manager include:
Desired experience for activation manager includes:
Activation Manager Examples
Activation Manager Job Description
- Identifies potential listening audience and customers
- Assists in development and evaluates marketing strategies, striving to achieve maximum profits or market share and achieving and maintaining customer satisfaction
- Researches program and campaign effectiveness
- Tracks and reports results to management
- Responsible for proper kick off elements for new accounts assigned and any new platforms that roll under existing accounts
- Development of comprehensive recaps for all major projects/events
- Ability to speak to overall Design Machine US strategy with a continuous pulse on user needs pertaining to new features and functionality enhancements
- Assist Design Machine lead in building use cases and success stories for the US market
- Understands full functionality of Design Machine and serves as the platform expert
- Drive overall market and user engagement with Design Machine across all user classes
- Nurture an effective working relationship with Franchise/Business Unit/SBU supporting service units and the Bottler(s) and lead proper field execution of marketing strategies
- Lead, motivate and develop capabilities direct report
- 3-5 years eCommerce or digital brand experience
- 2-3 years’ experience building and managing internal or external teams
- Intermediate to advanced HTML and CSS knowledge with experience using these skills in a corporate environment
- Budget responsibility and management
Activation Manager Job Description
- Monitor the dmlogo@coca-cola.com and dmcontentsupport@coca-cola.com email addresses
- Ensure all end users understand the proper support process to follow to ensure most timely resolution to issues
- Work with Design Machine technology management/Quotient on resolving Design Machine user technical issues
- Developing effective marketing activation programs (promotion, sampling and ,) and communication tools based on the brand/channel strategy to achieve expected results
- Monitor individual client/brand media purchases (audience delivery, budgets, and any other specific parameters)
- Insist on and ensure detailed media briefings and purchase authorizations are received regularly from the Planner and/or Client
- Be aware of agency commitments & manage accordingly
- Be a key participant in media purchases (corporately or by brand)
- Co-ordinate ongoing executional priorities with the buying teasm
- Work with Client Service Manager to advise Media Planner/Client of any/all potential executional complications
- High energy, drive and takes initiative
- 1-3 years’ experience in marketing and/or customer service
- Ingestion of new Content Partners and additional studios (incl
- Serve as the day-to-day contact to help partners optimise video views and revenue and work on any issue escalations
- Monthly financial process incl
- Key functional / technical skills required
Activation Manager Job Description
- Responsible for promotions, go-to-market plans, category management and point of sales infrastructure and local implementation within the Sales Unit
- Secure in-store execution
- Align local promotions with Cluster East Marketing Activation Manager
- Full local ownership for Sales Unit development of promotions
- Full ownership of implementation of all promotions
- Track ROI, sales and margin on all customer promotions and product launches
- Management of the promotional plan to avoid conflict between customers and channels
- Provide product forecast input for promotional activity based on previous learnings and results
- Understanding of sales in and reporting sales out performance at customer/sku level to understand and build improved range and promotional activity for the future
- Manage and provide training for in store demonstrators - to an agreed budget by account
- Management and problem solving skills
- Ability to provide thought leadership on franchise information needs, opportunities and strategies
- Demonstrates business, brand and industry understanding
- Strong functional and technical skills including relevant software/technology/platforms
- Demonstrates/employs communication expertise
- Ability to lead/manage/inspire others
Activation Manager Job Description
- Managing the day to day running and updating of the B2C web shop including promotional activity
- Be the single point of contact in the Sales Unit to the cluster marketing organization
- Maximize promotion effectiveness through planning and execution (manage promotional calendar, execution of flash sales, price discounts, campaigns, program participation, keywords)
- Work with Sales and Client Solutions to transition programs to activation, participating in the internal kick-off meetings, helping to facilitate the client kick-off and setting up weekly status meetings both with the client and internally as needed
- Articulate production elements and instill confidence throughout the execution process especially during critical periods of uncertainty or compressed timeframes
- Develop and maintain project deliverables including program summary, budgets, timelines, and creative guidelines – and confirm all projects are completed according to schedule and within budget
- Drive project delivery through effective use of external/client, internal and vendor status meetings, meeting notes and project status documents
- Tracking budget and commercial targets
- Link all marketing activities with the activities of the commercial team - Equip the sales force with the appropriate resources and materials to achieve their objectives (sales points, information leaflets)
- Ensure promotional activity is 100% accurate in Siebel
- At least 3 years of work experience in a trade / product marketing function, preferably in Consumer Durables
- Experience from FMCG would be a plus
- Ability to work independently and to cross-collaborate in teams
- Fluent Czech and good English language skills, spoken and written
- Bachelor’s Degree or higher in Architecture, Interior Design, or related field
- 5+ years’ experience in FF&E specification, facilities management, procurement, relocation management or project management with strong technical acumen
Activation Manager Job Description
- Act as the customer’s ‘champion’ for all Household Mega Events
- Analyse promotional performance to understand NR ROI actual vs plan
- Review monthly performance with Consumer & Shopper Marketing, aligning on trends and recommended strategy changes based on ROI delivery
- Review areas of trended forecast ‘misses’ by Brand and action accordingly
- Work closely with Customer National Business Manager to ensure that promotional deals are optimised and aligned across all regions
- Oversee the validation of customer invoices and pricing claims
- Work closely with Sales Administrator to ensure that customer accounts are maintained to an acceptable level
- Point of sale implementation behind RB corporate priorities within agreed investment thresholds
- Insight and Innovation Days to excite and engage our RB Trade Partners
- Lead the activation of RB brands within key Retailer Events from creation of consumer activation concepts aligned with Brand Marketing priorities, to delivery of in store Brand activation toolkit
- Working with corporate Creative Director, manage graphic design and production functions
- Oversee promotional planning and execution of in-game operations
- Supervise marketing and corporate partnership intern staff
- Demonstrated experience in publishing or customer service activity
- Activations / Target Achievement
- Alignment with multiple stakeholders