Marketing & Engagement Job Description
Marketing & engagement
provides insight to Strategic Marketing teams to help shape their digital marketing planning and execute high quality, multi-faceted digital marketing campaigns.
Marketing & Engagement Duties & Responsibilities
To write an effective marketing & engagement job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing & engagement job description templates that you can modify and use.
Sample responsibilities for this position include:
Partner with cross functional marketing and analytics teams to develop KPIs for both tune-in promotion and customer retention initiatives for Showtime’s traditional business Showtime Over The Internet
Identify instructor segments and create customized campaigns so every instructor feels they are receiving information that is timely and relevant
Build and optimize marketing campaigns across multiple channels
Facilitate production of the IEM monthly reporting package for R&I Marketing leadership
Assist day-to-day team management effectiveness by identifying issues that may impact productivity
Support the Segment Marketing Manager to implement agreed strategies and tactical marketing plans/activity
Develop, execute, monitor and optimise marketing plans and initiatives, promotions and communications targeted to the workplace segment
Coordinate marketing growth initiatives including planning, implementation, leveraging, budget management and measurement & reporting
Act as the marketing services liaison point between Segments Marketing and the Corporate Super (distribution) team
An energetic, proactive and problem solving approach
Marketing & Engagement Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing & Engagement
List any licenses or certifications required by the position: PMI, PBA, UML, SF, PMP, BA, SSL
Education for Marketing & Engagement
Typically a job would require a certain level of education.
Employers hiring for the marketing & engagement job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Education, MBA, Graduate, Communication, Management, Public Relations, Journalism
Skills for Marketing & Engagement
Desired skills for marketing & engagement include:
Market / customer / business intelligence tools and techniques and ability to synthesize findings to impact business decisions
Ability to leverage marketing automation tools
Market/customer/business intelligence necessary
Print and digital marketing channels
Traditional and digital marketing planning combined with an ability to deliver a broad range of marketing tactics essential
With evidence of how to use this as a key input to regional and country marketing planning essential
Digital Marketing campaigns
Marketing automation
Adobe Marketing Cloud suite as bonus but not prerequisite
Analytics
Desired experience for marketing & engagement includes:
Ability to function effectively in an environment of ongoing change and business transformation
Solid strategic, marketing planning and analytical skills
Develops relationships quickly
Experience with CRM systems and supporting software
5+ years demonstrated strategic contributions through consumer insights
Must have the maturity and presence to partner and present to senior leadership
Marketing & Engagement Examples
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Marketing & Engagement Job Description
Job Description Example
Our innovative and growing company is hiring for a marketing & engagement. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing & engagement
- Serve as the marketing lead for football and men’s basketball
- Drive NBA Team Execution - Work with sports agency to develop and support the execution around NBA teams
- NBA Marquee Events - Drive internal alignment around key properties
- Responsible for NBA Player asset management
- Execute music activation
- Develop market-level strategy to build brand awareness and customer engagement
- Identify key stakeholders, network and build new relationships, and effectively communicate our story
- Work closely with Community Affairs, Public Relations & Marketing to identify the right community partners and sponsorship opportunities, while effectively managing to the market-level budget
- Support the team throughout the event planning process, including the proposal, approval, and execution phases
- Ensure market-level strategy is consistent with our national strategy and Mission
Qualifications for marketing & engagement
- Demonstrated expertise in working with external clients particularly in a communication consulting and sales support capacity
- Demonstrated direct and virtual team management experience
- Excellent customer service delivery and problem resolution skills
- Flexible and able to adapt solutions to evolving business trends and customers needs
- Manage strategic development and day-to-day execution of our Canadian loyalty program to complement and align with existing Old Navy business/Marketing strategies with key business partners
- Manage program forecast/budget and submit to ON Finance team on a monthly basis
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Marketing & Engagement Job Description
Job Description Example
Our growing company is looking to fill the role of marketing & engagement. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing & engagement
- Demonstrate ability to be self-motivated and adaptable in a changing environment
- Executes Global Talent Management ‘s marketing and communication strategy as it relates to any and all learning and development opportunities via various channels (any digital channel, telephone, mail, word-of-mouth, social, ) for all regions (APAC, EMEA, LATAM, NAMER)
- Creates compelling content (graphics and copy) in various languages that supports GTM’s marketing strategy while driving engagement across all brands, regions and associates
- Proactively and consistently offers new ideas for marketing and communication strategy expansion / optimization and keeps up-to-date on industry best practices our diverse audience across the globe
- Develop segmentation and thorough understanding of Avis and Budget customers
- Day-to-day management of the Avis and Budget loyalty programs
- Constantly execute reporting and analysis on all program performance, including identifying business drivers and opportunities for improvement
- Working across all parts of the HAA, including College Alumni Programs and Alumni Education the University-wide teams, lead internal communications and content strategy development for HAA programs and events
- Execute treatment plans for each segment based on behaviors and interactions
- Report monthly on lead pipeline
Qualifications for marketing & engagement
- Marketing plan and program development and execution experience
- Budget and forecast management experience
- The ability to ensure brand consistency throughout the organization
- Strong analytical skills and the ability to assess and report on the effectiveness of marketing initiatives and communicate results
- Manage all reporting, including weekly reporting to field and ON/GID Leadership
- Exceptional verbal and written communication skills, interpersonal skills
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Marketing & Engagement Job Description
Job Description Example
Our company is looking to fill the role of marketing & engagement. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing & engagement
- Ensuring that NRG social activity is consistent with brand values, policies, tone of voice
- Liaising with external vendors and develop partner relations
- Proactively developing knowledge of existing and emerging competitors, their services and audience engagement strategies
- Building end-user engagement and developing social media channel activities to deliver against appropriate KPIs
- Providing regular reporting and recommendations on audience engagement and providing data-driven market intelligence into editorial and product teams
- Perform other marketing and sales support functions, as needed
- Develop social engagement campaigns that build our Moto brand into a strong and impactful consumer brand
- Build a brand community that wants to interact with our brand and spread
- Manage business owner requests and working closely with supporting functions to align strategy and priorities
- Monitor industry trends and recommend new technologies or tactics
Qualifications for marketing & engagement
- 1 year of experience in email marketing and evaluating effectiveness of campaigns (show us that you have come up with creative ideas for campaigns and you have coded and launched them)
- Incredibly strong problem solving abilities and solution-oriented mindset
- Background in statistical analysis or experimental design is a plus
- BS/BA required, MBA or higher degree desired
- Strong problem solver and excellent analytical skills (knowledge of SQL preferred)
- Must be a clear and articulate communicator across all levels of the organization, with an ability to build strong relationships with and provide thought leadership to a cross-functional team spanning Engineering, Product, Marketing and Data Science
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Marketing & Engagement Job Description
Job Description Example
Our growing company is looking for a marketing & engagement. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing & engagement
- Partner with multiple cross-functional teams and external agencies to implement marketing programs for Cards
- Support Marketing Managers, to move creative campaigns from development to execution
- Provide status updates, issues for discussion, guidance as necessary to ensure accurate and timely program execution
- Manage marketing calendar deliverables across all channels
- Partner with channel teams to manage requests, timelines, and flawless execution of campaigns
- Ability to manage and adapt to multiple technologies to implement marketing campaigns
- Hands on management and execution of marketing communication including partnering with channel teams to support the deployment process
- Ensure quality execution of all campaigns with full understanding of and adherence to Corporate policies, legal and regulatory requirements and departmental procedures
- Contribute to the development of the hospital integrated strategic business plan by participating in the overall planning process and overseeing the development of the marketing plan
- Guide the planning and implementation of changes to the organizational marketing plans to ensure continual improvement in their effectiveness
Qualifications for marketing & engagement
- Wealth management and/or superannuation marketing background and knowledge of financial services products, distribution and service functions
- B2B, B2C and B2B2C experience
- Self-starter with ability to make decisions, prioritize, manage and track multiple projects
- Ability to work effectively in a matrixed team environment independently
- Utilize message center base operation system (please specify software)
- Ability to allocate and manage budgets to optimize spend against approved plans
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Marketing & Engagement Job Description
Job Description Example
Our growing company is hiring for a marketing & engagement. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing & engagement
- Build and maintain a strong employee communication program
- Oversee the development and execution of strategic marketing plans achieve hospital goals in all major product lines
- Develop and manage the marketing department's operating budget
- Support business planning, managed care, community relations and fund raising functions
- Support the marketing and communication needs of the various FHWC departments including MOB, Wellness Center, and Foundation
- Attends designated committees, Leadership, various Medical Staff and Corporate meetings
- Supervises department personnel including representatives
- Demonstrates ability to reach decisions, take appropriate action and follow-through within scope of responsibility, as defined by job description
- Participates in budget planning, development, and oversight
- Build a scalable platform that will attract corporate partners leading to cause marketing, sponsorships or other types of corporate support opportunities
Qualifications for marketing & engagement
- At least 5 years working in customer-facing environment
- 7 or more years working in a customer facing environment
- 5 years working in the retail industry or 5 years working in the hospitality industry
- Proficient in Adobe Creative Suite (advanced Illustrator and InDesign mastery, Photoshop a plus, Premier Pro a plus), Microsoft Office (advanced PowerPoint mastery, intermediate Outlook and Word mastery), Windows and Mac OS environments, basic HTML/HTML5 and CSS coding, Content Management Tools
- Proven track record demonstrating a willingness to experiment with new concepts and approaches finding creative solutions to difficult problems
- Leadership skills – ability to manage and develop people complex processes and environments