Advertising Manager Resume Samples
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Advertising Manager Resume Samples
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VG
V Goldner
Vern
Goldner
640 Walsh Spur
Chicago
IL
+1 (555) 778 9515
640 Walsh Spur
Chicago
IL
Phone
p
+1 (555) 778 9515
Experience
Experience
Houston, TX
Advertising Manager
Houston, TX
Bernhard-Lehner
Houston, TX
Advertising Manager
- Manage development and execution of digital, mobile, print, OOH and radio creative work through external advertising agency partners
- Manage and develop the Senior Advertising Manager
- ) Develop and execute strategic sales plans
- Create, negotiate, and manage single copy sales promotions with third party dealer accounts
- Provide leadership, training, development and recognition for their teams
- Develop and execute strategic sales plans
- Establish relationships in the business community and engage in visible networking. Represent the Hartford Courant in the community and on sales calls
Boston, MA
Performance Advertising Manager
Boston, MA
Kshlerin Inc
Boston, MA
Performance Advertising Manager
- Conduct testing to advance channel effectiveness and drive insights; includes planning, prioritization, measurement, structure and analysis
- Work closely with external agency and the Senior Manager of Performance Advertising to manage paid search marketing campaigns to ensure target performance metrics are met
- Daily involvement in targeted paid social media efforts, helping to identify which platforms to invest in and which new/emerging channels and/or tactics would help to drive expanded reach
- Maintain excellent relationships with our agency partners, as well as internal functional teams with which the Advertising team partners
- Monitor competitors to identify and assess their social media advertising strategies, as well as keep abreast of the overall industry
- Collaborate with and co-manage SEM agency partners to ensure continual campaign optimization and identify, assess and recommend new SEM tactics and/or opportunities
- Work closely with internal Content Marketing and PR teams to identify trending issues and top performing content that would be opportunities to amplify, bearing in mind performance goals
present
Detroit, MI
Senior Advertising Manager
Detroit, MI
Nitzsche, Lueilwitz and Gleason
present
Detroit, MI
Senior Advertising Manager
present
- Lead creative and media agencies to develop and implement plans for advertising: writing and editing briefs, evaluating creative, and ensuring the team manages production schedules and approvals
- Work closely with agency partners to identify, evaluate and implement advertising tactics and media opportunities and ensure programs are actively managed so that we are tracking toward our goals
- Cultivate, build relationship and collaborate with internal product, digital & social teams, compliance, as well as multiple external creative and media agencies
- Oversee the tracking and analysis of performance data to measure effectiveness and find opportunities for improvement
- Own and manage relationships with key agency partners and the line of business marketing leads across our U.S. businesses
- Lead creative and media agencies to develop and implement plans for advertising: overseeing the team that drafts and assignment/creative briefs, evaluating creative, and ensuring the team manages production schedules and approvals
- Shape strategic plans and overall marketing strategies in collaboration with senior product marketers; cultivate and build relationships and collaborate with internal product, digital and social teams, compliance, as well as multiple external creative and media agencies
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Arizona
Bachelor’s Degree in Marketing
Skills
Skills
- Solid understanding of brand and advertising guidelines, with good attention to detail
- A strong communicator with good attention to detail
- Strong analytical skills with the ability to look at the broader perspective as it relates to business strategy
- Strong communications skills and ability to work across multiple interests and foster collaboration
- Ability to think strategically with excellent creative judgment
- Solid knowledge of the key advertising disciplines, including creative development, media planning and production
- Strong internal marketer; able to win support of peers, seniors and juniors for projects
- Good knowledge of the changing media market landscape place and media planning
- Strong attention to detail
- Be extremely organised with excellent attention to detail with a proactive mindset
15 Advertising Manager resume templates
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1
Digital Advertising Manager Resume Examples & Samples
- Global Digital Strategy - concept, develop and manage an innovative and results-focused digital and social ecosystem to drive business objectives, including recommended budget allocations and digital marketing mix to achieve global priorities. Responsible for identifying and building the business case for investing in additional technologies (e.g. mobile app) and emerging technologies
- Content Marketing & Social Media- proficiently plan, create, syndicate, manage and optimize a range of engaging content across paid, owned & earned channels, according to integrated planning calendar, to deliver against engagement and lead generation goals
- Digital Advertising & SEM - Responsible for managing media buys, creative, ROI tracking and ongoing optimization. Manages search engine optimization (SEO) and search engine marketing agency and efforts
- Reporting & ROI - Establish sound metrics for all digital activities; develop and institute a methodology and scorecard to consistently track and report performance of all digital tied to business results
- Integration – work with broader advertising team to ensure communication synergies and other efficiencies across platforms
- Planning and delivering a range of activities from global integrated digital media campaigns, to tactical initiatives for domestic markets
- Proven skill at developing and leading digital advertising campaigns including display, paid search, paid social, mobile, video, and programmatic
- Strong collaborator with an ability to work across functions including advertising, media, marketing, creative, legal, and business partners
- Excellent knowledge of digital advertising platforms with a strong aptitude for staying abreast of key developments in digital analytics and technological innovation
- Superior interpersonal, presentation and communication skills in both written and verbal form
- Hands-on knowledge of some or all of the following platforms: Google Analytics, Google AdWords, and advertising interfaces for LinkedIn, Twitter, YouTube, Facebook
- Work with internal campaign teams to translate objectives into KPIs for reporting
- 7-10 years of experience in digital advertising preferably in financial services and preferably with advertising agency/media experience
- Team leadership and management skills with a global emphasis
- Ability to interact with and present to senior management
2
SVP, Advertising Manager Resume Examples & Samples
- Lead the development of integrated advertising campaigns from inception to execution, including day to day management of multiple agencies by providing strong direction and strategic oversight. Develop consumer focused and insight driven marketing and creative briefs; lead integrated agency briefing sessions
- Drive successful integration of campaigns across all marketing channels/touch points by partnering with internal stakeholders and ensuring advertising strategies and execution can be translated to direct marketing touch points. Ensure message is effectively executed across multiple paid channels and Citi properties. Engage cross functional teams e.g. Social, PR, Product, Media, and Digital to ensure seamless integration. Connect as appropriate with Partner (e.g. American) marketing teams to ensure fit with their brand standards
- Manage legal and product review process for all advertising creative while ensuring creative is clear, transparent and meaningful to consumers. Ensure compliance with all standard policies and procedures
- Develop valued relationships with internal colleagues; effectively collaborate with Cards business teams and partners, where appropriate, to manage expectations, solve for issues that may arise and consistently add value. Manage challenging situations and recommend effective solutions to problems
- Provide guidance to internal business partners in the development of "below the line" marketing materials includes providing a point of view on messaging, as well as guidance on brand guidelines , imagery and ensuring consistency within Citi's brand purpose and branding standards
- Partner with Research team to gather and understand consumer insights for brief development and learnings from advertising research as a way to consistently enhance campaigns
- Analyze and provide thoughtful competitive analyses for products/services he/she oversees – ensure working team is aware of new campaigns and implications for Citi
- Drive forward digital goals, ensuring best practices are leveraged to increase metrics on digital advertising
- 10 to 14 years of job-related experience, some experience with financial services brands preferred
- Candidate must have hands-on experience managing advertising and marketing campaigns, including agency/vendor briefing, creative development including digital, managing review/approval process, and campaign execution
- Routinely demonstrate a thorough understanding of marketing, advertising, branding, as well as the products he/she supports
- Requires general knowledge of marketing principles such as brand positioning, identifying consumer insights, identifying compelling benefits and features to use in marketing and advertising, ability to lead creative process and direct the agency
- Ability to work effectively across teams and build partnerships, strong influencing skills
- Strong presentation skills, as well as written communication skills and ability to effectively escalate issues on a timely basis
- Candor, integrity and team work must be demonstrated
- Analytical skills, comfortable with numbers and budget management
- Effectively manage multiple tasks
3
Advertising Manager Resume Examples & Samples
- Candidate should possess a demonstrated ability to develop media strategies that support business priorities and objectives. This role requires that the candidate can effective collaborate with functional peers in the organization to ensure alignment of strategies and business goals. He/she will also be responsible for securing senior leadership approval of strategic approaches and the sharing of performance metrics
- This position will require candidate to foster a strong partnership with our media agencies. The candidate should provide effective direction as well as collaboration to ensure our media agencies are strategy through to go-to-market plans. He/she will be responsible for the day-to-day management of media Agencies and ensuring the agency teams have actionable feedback. He/she is also responsible for fostering a strong relationship
- Candidate should possess transformational marketing leadership skills that successfully allow for current approaches and thinking to be challenged in the spirit of test and learn efficiency and optimization
- Work collaboratively with USCC and Mortgage marketing teams, Decision Management, and Global Marketing partners to align on global media strategies and guidelines
- The candidate will drive audience targeting techniques involving 3rd and 1st party vendor solutions. It will be necessary for this individual to review campaign analysis (audience engagement metrics etc.) and recommend incremental testing and augmented strategies based on newly formed insights
- Develop media plans that best support the key markets where we advertise and tailor to client needs in that market
- 7 to 10 years of job-related experience, media planning experience
- Demonstrated effectiveness in the ability to ensure quality client service
4
Associate Advertising Manager Resume Examples & Samples
- Partner with Director of Interactive Media & Advertising and magazine partners to execute partnerships, Added-Value Programs, and integrate with PR/social media opportunities
- Oversee the development and management of the Advertising Assistant
- Ensure adherence to all media timelines and editorial calendars
- Work with internal teams and outside vendors to resolve creative and production issues
- BA/BS degree (Business, Marketing, Communications or related field or similar discipline)
- 2-4 years’ experience in media management and/or advertising
- Strong organizational skills and ability to work well under pressure
- Must have 1-2 years of Corporate/Office experience (Preferably in Marketing/Advertising)
- Must have functional understanding of all media platforms – digital, traditional and social
- Prior experience in the Beauty or Cosmetics industries
5
VP, Advertising Manager Resume Examples & Samples
- Develop integrated advertising campaigns from inception to execution, including day to day management of advertising agency relationship. Develop consumer focused and insight driven briefs and lead integrated agency briefing sessions
- Drive successful integration of campaigns across all advertising channels and ensure message is effectively executed for that particular channel
- Manage legal and product review process for all advertising creative while ensuring creative is clear, transparent and meaningful to consumers
- Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value
- Provide guidance to internal business partners in the development of "below the line" marketing materials includes providing a point of view on messaging, as well as guidance on brand guidelines , imagery and ensuring consistency within Citi's branding system
- Partner with research team to understand consumer insights for brief development and learn from advertising research as a way to consistently enhance campaigns
- Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale. Help solve issues to ensure consistently breakthrough, relevant, consumer-centric creative
- Take ownership over competitive for your products/services – ensure working team is aware of new campaigns and implications for Citi
- 6 to 10 years of job-related experience, some experience with finance brands preferred
- The incumbent must have hands-on experience managing advertising/marketing campaigns, including agency briefing, creative development, managing reviews/approval, campaign execution
- Requires general knowledge of marketing principles such as brand positioning, identifying consumer insights, identifying compelling benefits and features to use in marketing and advertising, ability to lead creative process and direct the advertising agency team
- Ability to collaborate across teams and build partnerships, strong influencing skills
- Passionate about advertising and marketing and curious about new developments in the industry
- Strong ability to drive development of creative across all channels including strong experience with digital preferred
- Fast learner who can quickly understand business and consumer needs and help find solutions
6
VP, Advertising Manager Resume Examples & Samples
- Maintain Citi's brand strategy and identity standards. Provide guidance to internal business partners in the development of "below the line" marketing materials includes providing a point of view on messaging, as well as ensuring consistency within Citi's branding guidelines
- Experience with sponsorship marketing a plus but not required
- Ability to successfully collaborate across teams and build partnerships, strong influencing skills
- Passionate about advertising, marketing and brand; and curious about new developments in the industry
- Strong abiility to drive development of creative across all channels including strong experience with digital preferred
7
Advertising Manager Resume Examples & Samples
- Brainstorming/work sessions to arrive at creative insights
- Management of Creative Development to provide Selling Tools for internal selling milestones
- Daily management of pre-production, shoot, and post production processes
- Post Campaign tracking & analyses support
- Stay current with category and industry best practices and creative breakthroughs and help to inform/educate broader Brand Marketing team
- Proactive member of larger Advertising, Strategy, & Media team, who can assist when other team members need help on ad hoc projects
- Knowledge of traditional advertising and marketing strategy
- Ability to think strategically with excellent creative judgment
- Ability to manage multiple timelines/processes/approval structures
- Minimum 5 years’ experience in marketing or advertising
8
Digital Advertising Manager Resume Examples & Samples
- 10+ years of experience in dealing with Online Advertising, including Search Engine Marketing, Banner Advertising, Online Advertising Networks and Advertising Analytics; 5+ years of experience in optimizing Search Engine campaigns, building and developing ad-hoc online Advertising campaigns from concept though execution
- Bachelor's degree from an accredited college or university
- Proven ability in developing, producing and optimizing analytics and reporting for Online Media campaigns
- Master's Degree from an accredited college or university
- Experience with Social Media-based Advertising and Social Media Account Management
- Experience with Content Optimization in Social Media
9
Advertising Manager Americas Resume Examples & Samples
- Be responsible for all US, LATAM and selected EMEA advertising topics
- Act as a consultant for marketing teams on all advertising related topics across all businesses and all channels, you will liaise with both the creative and media agencies
- Have responsibility for supporting the Marketing functions of UBS Wealth Management across the Americas & EMEA and partner with your colleagues in all regions for any WM related communication
- Be part of the team who implements the re-launch of the global brand campaign
- More than 5 years of experience in international advertising agency networks and/or a global organization, including management experience
- Substantial experience with advertising and/or marketing in the US and LATAM markets
- Experience in delivery across a wide array of different media – a MUST have is experience in digital, mobile and social media advertising
- Ability to build rapport, trust and credibility with senior leaders, key stakeholders and other communicators
- Demonstrated awareness of cross-cultural communication challenges in an international organization
- Strong analytical and problem-solving skills coupled with hands-on implementation skills
- Proven resilience and ability to work in a high-paced environment, with tight deadlines, changing (and sometimes conflicting) priorities changing priorities
- An ability to quickly identify issues and key focus areas
- Ability to work independently and to collaborate with all levels within the organization
- Excellent oral and written communications skills in English and Spanish, German is an advantage
- You are flexible, a true team player and you have a sense of humor
10
Advertising Manager Resume Examples & Samples
- Manage the subordinate staff of account executives and administrative employees to sell advertising. Develop staff by coaching, interviewing, providing performance feedback and communicating sales and promotion plans
- With Retail Advertising Manager, develop revenue goals for all Hartford Courant and related products. Develop and assign projects, interface with related departments (Marketing, Production, etc.); monitor, communicate and report sales results
- Conduct sales strategy sessions to assist in creating, monitoring and providing feedback on action plans to meet, exceed monthly revenue goals
- Monitor and display a working knowledge of all significant print competitors, including advertisers, reps, circulation trends and rates
- Encourage, support and promote key account development and partnerships that will aid in recommending comprehensive marketing strategies. Engage with Top 25 Regional Customer Group, one-on-one, once a quarter. Actively make weekly sales calls
- Establish relationships in the business community and engage in visible networking. Represent the Hartford Courant in the community and on sales calls
- Conduct performance reviews in a timely manner
- As a member of the Advertising team, provide support to the department as a whole and to other departments (such as Finance, Production and Classified) to assure overall success of the Advertising Department. Communicate customer, team member, departmental and interdepartmental problems and solutions to management promptly. Support concerns and resolutions with clear, consise data and input
- Perform additional sales, managerial and administrative duties to meet department and Courant goals
11
Advertising Manager Resume Examples & Samples
- Have a bachelor’s degree or an equivalent combination of education and experience
- Prior advertising sales and management experience preferred
- Excellent communication and analytical skills required
- Must work well with others and be team oriented in nature
- Candidate should be creative, flexible and able to adapt to industry change
- Articulate and solid communicator with effective presentation skills
- Strong organizational skills and the ability to work effectively in a fast paced, deadline driven environment
12
Advertising Manager Resume Examples & Samples
- Provide leadership, training, development and recognition for their teams
- Develop and execute strategic sales plans
- Meet all annual revenue goals and the department’s budget. Maintain, manage, control and increase advertising revenue for the sales teams, as well as tracking, monitoring and analyzing sales data to ensure all goals are met/exceeded
- Build strong relationships and execute presentations to key accounts in the assigned segments
- Research and apply best practices from other markets
- Assure timely communication with all single copy readers without regard to their method or location of purchase
- Evaluate and propose quarterly single copy sales and marketing plans, which result in meeting quarterly and annual sales objectives
- Create, negotiate, and manage single copy sales promotions with third party dealer accounts
- Uses effective written sales presentations to increase sales and meet budgeted goals
- Responsible for timely and effective inter-departmental communication with the marketing, news, CDS, and single copy operations departments
- Execute single copy price adjustments and prepares single copy pricing plans at the direction of the Sr. Management. Meets all budgeted and special pricing objectives
13
Advertising Manager Resume Examples & Samples
- Partner with Lead Producer and magazine partners to execute partnerships, Added-Value Programs, and integrate with PR/social media opportunities
- Collaborate with Creative and Marketing teams to develop clear, cohesive strategic briefs that elevate and maintain brand goals
- Work closely with the Creative Project Manager to develop and maintain a clear process for media planning and execution
- Day to day management of the Trade, Consumer and Online media grids and budgets
- Liaise with Digital, Sales, Social and Marketing teams to communicate all plans & opportunities to ensure cohesive overall media strategy
- Additional tasks, duties and responsibilities as assigned by management
- 2 – 4 years experience in media management and/or advertising
- Excellent written and verbal communication skills and strong editing skills
- Strong management skills with ability to manage multiple projects in fast paced & highly demanding environment
- Proficient in Microsoft Office including Word, Excel, PowerPoint and related software skills
- Prestige Beauty experience a plus
14
Precision Advertising Manager Resume Examples & Samples
- Assist brands in implementing precision advertising in their campaigns - help brands translate their campaign objectives into a precision advertising brief, including creating relevant audience segments, digital advertising journeys, consumer data pools, activation techniques and performance analysis
- Upskill in-country organization through the training and mentoring of local teams, whilst decoding and collecting best practices to share both in the UK and globally
- Challenge media agencies through ensuring L’Oréal standards are applied to ensure consistency and quality of campaigns and full optimization of budgets
- Ensure best ad tech environment for L'Oréal, overseeing cross-platform campaign set up
15
Advertising Manager Resume Examples & Samples
- Ensure that the Company has best in class advertising agency partners to deliver world class creative output. Work with agency partners to drive the development of unique and differentiating campaigns that deliver brand objectives
- Develop advertising annual scope of work requirements and manage contract development and execution with appointed agencies. Lead the review work of and relationships with agencies assigned to portfolio of brands
- Identify opportunities for getting best in class talent either through changes in current agencies or new agency relationships
- Monitor productivity of Advertising agencies/process and lead quarterly reconciliation (fee & productivity) reports
- Facilitate appropriate creative training programs for brand management, agencies and bottlers
- On the job experience in creative development of 8-12 years with strategic planning and/or creative background
- Well-tuned skill in taking a wealth of consumer research and understanding and arriving at the most important insights for branding/creative briefs
- Intuitive understanding of the ‘soul’ of brands – their own able territories, their ‘power-bases’, the dimensions that represent the brand’s arsenal
- A well informed creative ‘gut’ – has spent years evaluating advertising and driving to bigger ideas; can dialogue with agency creative staff ant just in terms of areas of strategic opportunity but also areas of creative opportunity (e.g., not just knowing when an idea is big enough, whether it demonstrates and doesn’t just talk about the brief, etc. But also HOW to get there and suggestions on what creative exploratory ‘doorways’ to pursue)
- Solid understanding of the ATL production processes including, but not limited to, 2 & 3D animation, standard filming vs CG effect timelines, know the benefits and environments suited to shooting on, and filming in, HD vs. 16mm vs 35mm
- Deep understanding of Agency Management Process, including, but not limited to, developing of advertising annual scope of work requirements, managing contract development and execution with appointed agencies, leading the process of creative development and execution of the content with agencies assigned to portfolio of brands
- Work in Teams
- Project Management/Time Management
- Russian – native / English - fluent
16
Luxury Advertising Manager Resume Examples & Samples
- Manage a sales patch of UK luxury clients/agencies for The Economist/1843 across all platforms (print, digital, content, and events) and be able to tailor packages that meet the needs of individual clients
- Exceed all individual and team revenue targets
- Create and propose effective sales presentations in order to develop business across the portfolio
- Identify a sales strategy for each allocated client for maximum effectiveness
- Direct the development, implementation and execution of innovative advertising and integrated sales plans on behalf of luxury brands
- Build and maintain our client database and keep accurate records of sales activity
- Ensure all sales forecasting is done promptly and accurately
- Inform and influence our luxury market knowledge and strategy through research, insight and opinion
- Collaborate with the wider luxury team effectively to provide the best possible ideas and proposals for our clients
- Propose entertainment and insight ideas in order to support our core client relationships
- Inform our evolving commercial strategy through deep knowledge and understanding of the luxury market
- Significant previous sales experience in the luxury sector
- A proven track record of exceeding sales targets
- Understanding and knowledge of the luxury market and established relationships with luxury brands and their agencies in the UK
- An entrepreneurial spirit and the ability to make effective decisions based on commercial goals
- A collaborative approach to working in a team and with clients
- Effective time management and organizational skills
- Strong personal motivation to take ownership of a sales target
17
Global Advertising Manager Resume Examples & Samples
- Serve as the primary point of contact for the advertising agency on retainer (AOR) and any other advertising or digital agencies contracted
- Serve as the primary point of content on all advertising development projects for the internal marketing teams
- Build and manage timelines with the AOR for all advertising strategy and content development
- Ensure all projects are meeting marketing deadlines and follow up with associates, teams and/or agencies to ensure deliverable dates are met through the entire creative development process from initial briefing to asset posting
- Present advertising strategies, creative concepts and final content suite to internal marketing partners and key stakeholders for alignment and approval
- Gather internal feedback on advertising strategies and creative concepts and share with the AOR
- Build annual Scope of Work for AOR based on funding and marketing team's priorities
- Manage production budgets for all advertising and digital projects to minimize and reduce overages. Rebalance budgets between projects as necessary
- Manage vendor invoicing system, including new vendor setup, processing new invoices and following up with finance on vendor payment requests
- Coordinate and schedule meetings and creative presentations with external agencies and internal teams when necessary
- Obtains Global legal feedback/clearance on all advertising and digital materials produced
- Ensure all assets are delivered to local markets on time, via posting to internal data asset management system
- Obtain and track usage rights for all advertising and digital assets produced and shared with local markets. Recommend renewals and/or discontinued use of assets as necessary
- Create and maintain a supportive and collaborative atmosphere for our communication and marketing teams
- Minimum of 3-5 years of relevant agency account management experience or internal client side agency management experience
- Beauty experience a plus
- Ability to multi-task with ability to prioritize and manage many projects at once
- Ability to lead meetings and present creative ideas to key stakeholders
- Proactive, solution-oriented, resourceful and hands-on
- Strong communicator, with the ability to lead and influence teams and provide clear direction
- Professional, team player with strong interpersonal and relationship building skills
- Ability to work autonomously in high volume, fast paced environments
18
Associate Programmatic Advertising Manager Resume Examples & Samples
- Hands on daily management of programmatic display and video in DSPs
- Supports senior lead in creating programmatic strategies and plans for each brand
- QA of set-up, taxonomies, data flow
- Activation of audience segments through via DMP and 3rd party segments
- 1-2 years direct experience managing programmatic Display and Video programs
- Proven experience with DMP, DSP and retargeting platforms
- Exceptional analytic skills and ability to relate results to cross functional teams
19
Senior Programmatic Advertising Manager Resume Examples & Samples
- Directs and manages the daily work flow of all brand programmatic display and video programs
- Creates and executes programmatic strategies and plans for each brand
- Understands programmatic and display optimization best practices and articulates knowledge and deliverables to brand and senior management effectively
- Manages onboarding offline data into online marketing platforms
- Manages online data collection for remarketing and conversion tracking
- Manages reporting and budget monitoring across programmatic campaigns
- Interfaces with analytics, brand, and broader internal media teams
- Coordinates efforts with agency, internal teams, and partners
- Provides thought leadership to brand on programmatic display and video campaigns
- Manages budgeting, forecasting, billing and invoicing
- Continuously refines programmatic buys to meet and improve upon objectives
- 3-6 years direct experience managing Display and Video programs
- Experience with DMP, DSP and retargeting platforms
- Understand HTML, JavaScript, API and other web technologies
- Keen aptitude for improving campaign performance using solid test & control fundamentals, data analysis, and identifying key business opportunities in the data
- Deep experience with display technologies including ad servers exchanges, DMPs, DSPs, etc. with a sound understanding of the online advertising ecosystem
- Strong leadership, communication, project management, and collaboration skills with a proven ability to work with both technical and business teams
20
Sponsorships & Advertising Manager, Esports Resume Examples & Samples
- Manage internal ad inventory for Blizzard esports (promotion of Blizzard games, strategic initiatives, and esports products) and overseeing distribution/implementation of ads to broadcasts across the esports portfolio
- Collaborate with esports product managers across all franchises and corporate alliances to create value and sponsorship opportunities
- Catalogue ad inventory and understand what elements can be sold per product
- Drive development of sponsorship policy for licensed third party community events
- Support the development of creative custom solutions and segment concepts based on partner requests
- Gather market intelligence surrounding esports sponsorship sales and aggregate known information
- Develop a strategy and repeatable process for ensuring high quality, reliable, and accurate roll-out of sponsor activations when working with third party production partners
- Develop systems to ensure broadcasts are meeting sponsor requirements and best practices for measuring performance
- Develop and implement internal sponsorship approval process and Blizzard esports advertising policy (approach, blacklisted ads, platform CPM, run times, etc.) across all platforms
21
Performance Advertising Manager Resume Examples & Samples
- Develop and manage amplified social media campaigns across key social media channels
- Work closely with external agency and the Senior Manager of Performance Advertising to manage paid search marketing campaigns to ensure target performance metrics are met
- Work with external agency on social media advertising buys as needed, as well as execute buys directly from social media ad platforms
- Daily involvement in targeted paid social media efforts, helping to identify which platforms to invest in and which new/emerging channels and/or tactics would help to drive expanded reach
- Maintain excellent relationships with our agency partners, as well as internal functional teams with which the Advertising team partners
- Develop and build strong relationships with key social media platform account reps
- Collaborate with and co-manage SEM agency partners to ensure continual campaign optimization and identify, assess and recommend new SEM tactics and/or opportunities
- Work closely with internal Content Marketing and PR teams to identify trending issues and top performing content that would be opportunities to amplify, bearing in mind performance goals
- Lead planning & execution of direct response social media advertising tactics across various social platforms
- Stay current with all developments in social media advertising and SEM to leverage and implement as appropriate, and keep internal constituents abreast of all developments
- Demonstrate an innovative use of social media channels, tools, and platforms to increase our ROI through social media advertising
- Plan and organize all seasonal, annual and business opportunity-specific social media campaigns, in partnership with the Content Marketing team
- Build, set up and execute social media advertising campaigns for across multiple social channels (e.g., LinkedIn, Facebook, Twitter, etc.). Must develop supporting advertising creative and some content, while the Social Media Manager team will provide the majority of social media posts and content
- Optimize and manage the budget relative to social media advertising spend and campaign performance metrics
- Deliver post-campaign analysis using both the media reports and the analytics solutions
- Develop and maintain a comprehensive testing calendar, managing daily activation, and execution of media tactics, including placements, ad types, bid optimization, etc. Must report results to key stakeholders, including advertising, digital marketing, and content marketing partners
- Manage media buys, campaign analysis, and optimization processes in order to deliver on quantitative business objectives
- Drive innovation in each channel by working with agencies and/or partners to test new formats, tactics and opportunities with the focus on delivering continuous improvement
- Understand the mix of paid, earned, owned media and deliver insights to Content Marketing team regarding what delivers the greatest success
- Monitor competitors to identify and assess their social media advertising strategies, as well as keep abreast of the overall industry
- Conduct testing to advance channel effectiveness and drive insights; includes planning, prioritization, measurement, structure and analysis
- BA/BS with 2+ years of social media advertising and SEM experience
- Extensive experience with social media advertising and amplification buys across a broad range of platforms, including Twitter, Facebook, LinkedIn, etc
- In-depth knowledge of the various social media marketing channels and technologies, and how to target consumers within those channels
- Excellent communicator and collaborator who can work effectively across teams and with social media vendors and agencies
- A data-driven/ROI-centric mindset and approach
- Experience handling marketing budgets
22
Advertising Manager Resume Examples & Samples
- Manage development and execution of digital, mobile, print, OOH and radio creative work through external advertising agency partners
- Act as a day-to-day lead with program leads (e.g. Business owners, Field Marketing Managers, Sr Advertising Managers, Director Brand/Advertising) and appropriate agency partners for assigned projects
- Help ensure campaign integration with other communications disciplines: social, web, retail, base, PR, etc
- Gather and interpret feedback on creative and effectively communicate changes to agency partners prior to completion
- Troubleshoot and resolve day-to-day issues or problems affecting advertising programs and escalate as appropriate
- Translate strategic program briefs into creative briefs for agencies
- Manage meetings, timelines, stakeholder communications on assigned initiatives
- Ensure campaigns are produced on time and within budget
- Educate other T-Mobile departments on advertising plans and timing, gathering feedback on program initiatives on an "as needed" basis
- Also responsible for other Duties/Projects as assigned by management as needed
- 3 - 5 years advertising or marketing communications experience within a consumer products company (wireless or consumer tech preferred) or equivalent experience in account management for an advertising agency
- 2+ years digital and mobile marketing experience
- Agency experience preferred
- Ability to understand consumer marketing and converse about business needs in agency-specific language/vocabulary
- Ability to make sound decisions, successfully implement changes, initiate action and achieve goals
- Strong time management, attention to detail, and written and verbal communication skills
- Ability to succeed in a fast-paced, ever-changing complex organization
- Experience with group assignments as means to understand cross-collaboration and team-oriented projects
- Experience working with opportunity segments, particularly local and/or Hispanic marketing
23
Senior Brand Advertising Manager Resume Examples & Samples
- Translate brand strategy into brand plans, brand positioning and go-to-market awareness building tactics
- Work with multiple departments to align on the correct target audience to meet company's long-term business goals
- Develop tactics and manage execution to maximize impact of brand awareness advertising spend across channels including ABM (account based), paid social and display
- Work with regional and country teams to localize and optimize media strategy and execution, provide regular reporting to these teams
- Assist senior director with paid media budgeting, vendor payment and reporting
- Develop, test and localize world class advertising creative. Refresh if needed to anticipate diminishing effectiveness
- Ongoing monitoring and reporting of advertising programs. Measure and report performance against goals, and design and implement recovery plans as needed
- Integrate ABM advertising with targeted demand generation and sales follow-up activities warm-up
- Clearly align, document and communicate brand awareness activities, assets and results to enable better understanding and re-purposing across our global business
- Determine strategy to expand display advertising beyond online if and when appropriate
- Coach our agency partners and get the best value from our agency investment
- 7+ years in advertising and campaigns
- Experience increasing awareness for B2B tech brands
- Experience developing and coordinating global campaigns with regional and country teams
- Up-to-date with latest trends and awareness generation technologies and best practices
- BS degree in marketing or a related field preferred
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Advertising Manager Resume Examples & Samples
- 3+ years of Advertising experience
- Bachelor's Degree in Advertising, Marketing, and/or a related field
- Media Plan knowledge
- Previous Account Management experience
- Previous experience in an In-House role or working for a Media Agency
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Advertising Manager Resume Examples & Samples
- Primary day-to-day manager of International advertising activity; working closely with senior advertising management, our global agency partners and internal geographic contacts; to plan and develop and implement of all advertising programs
- Help to drive the development and refinement of media plans, creative rotations and detailed production schedules required to see plans through to implementation
- Lead the translation/adaptation of advertising, ensuring that messaging stays faithful to the original approved copy (while working effectively in local language), and that final produced ads comply with brand and advertising principles
- Work closely with Williams Lea Tag to ensure smooth running of production operations
- Facilitate the review and approval of business cases and direct the development of final materials to support tactical advertising support requests, such as advertorials, OCM/CCM projects, sponsorship ads and other ad-hoc requests
- Responsibility for international advertising budget forecasting, tracking and reporting on a rolling basis
- Understanding of Accenture’s business and brand strategy
- Solid knowledge of the key advertising disciplines, including creative development, media planning and production
- Solid understanding of brand and advertising guidelines, with good attention to detail
- Capacity to manage complex projects under tight deadlines
- Strong budget management and administrative skills
- Agency management skills
- Strong aural and written communications skills
- Ability to work independently, with minimal supervision, on a day to day basis
- Extensive advertising experience, gained within an international environment in at an advertising or media agency or within client marketing department. The candidate should have extensive knowledge of digital advertising, spanning display, content, search and social
- Experience in B2B/Technology/Services advertising would be advantageous
- Bachelor’s degree or equivalent
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Advertising Manager Resume Examples & Samples
- Entrepreneurial and energetic – engaged in online activities
- Process and detail oriented
- Ability to develop strategies and execute against them
- Experience with audience-driven marketing optimization through multi-channel attribution, DMPs, dynamic ads, DSP partners
- Experience utilizing online and mobile technologies to drive transactions through online and offline channels
- Strong analytical skills with the ability to look at the broader perspective as it relates to business strategy
- Strong internal marketer; able to win support of peers, seniors and juniors for projects
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Advertising Manager Resume Examples & Samples
- Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form
- Experience with Internet Explorer, Outlook, JD Edwards, Excel and Advantage is preferable
- Supervisory and/or Management experience preferred
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Digital Advertising Manager Resume Examples & Samples
- Help drive CoStar Apartments Network online media buying and customer acquisition strategy by developing and managing profitable online display buys for the Apartment Network’s brands
- Lead strategy for the use of DMPs, DSPs, ad networks, and retargeting and manage day-to-day operations and relationships, and an annual display media budget of $5-15 million
- Work cross functionally with SEO and SEM teams, product groups, content development, brand marketing, and others to create and implement integrated campaigns that deliver business goals
- Successfully achieve key traffic, lead generation, and performance metrics through development and implementation of segmentation, targeting and creative optimization strategies
- Work closely with Analytics and BI to successfully develop and apply fractional attribution
- Work with other marketing team members and external agencies to develop new creative, landing pages, and campaigns,
- Prospect new publisher and media buying opportunities
- Bachelor’s Degree in a related field required
- 5+ years online marketing experience with a minimum 3 years demonstrated success in performance based online media buying
- Prior management of an online media budget of at least $6 Million per year
- Prior experience with
- Familiarity with SEM and SEO
- Experience working with creative teams to design and optimize new creative solutions in-line with business objectives
- Strong copy writing and general marketing skills to drive desired consumer response
- Digital product management experience
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Advertising Manager Resume Examples & Samples
- Manage all ATL creative development and media for Carphone Warehouse on time and within allocated budget with a ‘right first time’ approach
- Manage all media planning including TV/VOD, Print, Radio, OOH and partnership activity against required audiences
- Manage day to day ‘agency’ relationships both creative, media and internal studio
- Deliver weekly drumbeat of promotional activity/Event Calendar to support the trade priorities identified
- Co-ordinate cross channel consistency and integration with other marketing channels through clear communication of ATL approach and strategy
- Drive ATL planning and deliver for major manufacturer new handset launches
- Manage local marketing activities such as store opening and closing as well as the roll out of new store formats
- Manage a multi-million pound budget ensuring media synergies are realised and all financial reporting is complete
- Input into the annual planning and budgeting process as well acting as a centre of ATL competence for other functions such as commercial Marketing and Planning
- Manage and develop the Senior Advertising Manager
- Excellent understanding of full mix ATL marketing
- Good knowledge of the changing media market landscape place and media planning
- Good experience of working in a very fast paced environment
- A creative mind set with the ability to influence and challenge
- A strong communicator with good attention to detail
- Ability to work under pressure and meet challenging deadlines
- Excellent computer literacy with MS PowerPoint and Excel
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Senior Advertising Manager Resume Examples & Samples
- Manage advertising Agency in planning, concepting, developing, producing and executing of strategic and tactical brand and consumer advertising initiatives
- Ensure all work is on strategy and delivered within time and budget
- Handle day-to-day oversight on projects
- Develop presentation materials as they relate to brand and advertising campaigns
- Maintenance of brand standards, within the organization (Marcomm) and with partner vendors to ensure brand consistency and alignment
- Collaborate in the development succinct briefs for brand and advertising projects
- Manage production budget. Provide monthly and quarterly reporting as well as annual planning/delivery
- Assist in the management of photography/video/film shoots relating to brand and advertising campaigns
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Digital Advertising Manager Resume Examples & Samples
- 2+ years SEM experience with proficiency in managing PPC accounts
- Hands-on experience with Google AdWords and Doubleclick platform
- 2+ years Social Media Experience in paid campaigns’ management
- User knowledge of FB PowerEditor
- Advanced analytical (quantitative), and organizational skills
- Amazing verbal and written communications skills in English
- French Mother tongue, fluent in Dutch or German, any other language is a plus
- Working understanding of the Digital Advertisement industry
- Google Adwords certification a plus
- A great sense of fun, a passion for life, and a desire to work in an awesome team
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Senior Digital Advertising Manager Resume Examples & Samples
- Manage and develop the company’s content for Facebook, Instagram, Twitter, LinkedIn, YouTube, and future channels, and monitor trends in social, competitors and changes to the social landscape and provide recommendations accordingly
- Measure and report on the effectiveness of TCF social media posts in relation to industry best practices and work closely with key stakeholders to discuss the results and propose strategic improvements
- Work collaboratively with internal/external stakeholders to discuss events, company news, campaigns, competitions, paid-advertising and product launches, in order to effectively plan and develop content for all social channels
- Be the voice of the community within the organization and provide insights and opportunities for improvements obtained by the opinions and behavior of the consumers
- Monitor engagement across social media and adjust content plans accordingly to drive desired results
- Partner with internal stakeholders including Marketing, Digital Channel, Communications and Product Management to develop content related to hot topics, discussions and upcoming releases/posts
- Lead the development of the social media content strategy to drive increased engagement and awareness
- Bachelors’ Degree preferably in Marketing, English or equivalent experience
- Minimum 7 years of experience managing a brand’s on-line presence as a community and/or social media manager
- Demonstrated experience launching into new social media channels
- Demonstrated experience developing enterprise social media strategies
- Demonstrated ability to translate product concept into effective written content
- Solid judgment as a brand’s primary social media ambassador; ability to exert professionalism and maintain brand voice and values in all public forums at all times
- Demonstrated experience with compliance or regulatory issues related to financial institutions
- Experience collaborating well with other teams, including internal departments and third-party vendors
- Adept at business to consumer oriented social media and attention to detail
- KPI tracking, reporting and data analysis skills
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Advertising Manager Resume Examples & Samples
- Provide creative ideas, advertising tactics and promotional strategies
- Team Member should be able to handle stressful situations in a calm and efficient manner
- Experience with Microsoft Word, Microsoft Excel, Advantage Software and JD Edwards preferred
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Advertising Manager Resume Examples & Samples
- Align area objectives with the strategic goals of the department
- Monitor annual budgets for assigned area of responsibility to maximize profitability
- Collaborate with the Sales team and the larger Brand team to develop effective advertising and promotional campaign strategies to support marketing initiatives and product launches; and manage the execution of programs and monitor their effectiveness
- Develop advertising strategies and media plans by examining client objectives; planning, scheduling, monitoring costs and completing requirements for going to market
- Monitor marketing mix and results by coordinating tracking actions with sales and marketing representatives. Revise advertising plans by analyzing campaign results; identifying expansion opportunities
- Manage and negotiate agreements with external agencies and affiliated firms
- Explore new forms of advertising and digital media opportunities; implement and monitor new forms
- Keep clients informed by compiling, analyzing, and reporting marketing results; forwarding plan projections and updates
- 5 years experience in advertising agency, brand marketing or related field required
- Experience in media placement preferred
- 3 years’ experience supervising a team or outside vendors preferred
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Silverado Advertising Manager Resume Examples & Samples
- Extensive advertising experience
- Enthusiastic about Trucks
- Excellent communication skills, with the ability to speak and listen, as well as clearly express innovative ideas
- Ability to make swift decisions, work through stressful situations and solve problems quickly
- Supervisor/Manager experience
- High level of interpersonal skills to work effectively with others, motivate employees, and drive work output
- Ability to organize and plan effectively
- Strategic thinking and execution
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Assistant Advertising Manager Resume Examples & Samples
- Daily management of multiple creative executions across media channels taking the lead on press and digital production
- Budget and brief management
- Work closely with marketing, commercial and legal functions where necessary
- Day-to-day management of agencies, internal commercial and marketing teams
- Knowledge of Media Channel best practice
- Ability to multi-task along with excellent attention to detail
- Ability to learn (new ways of working, new developments in media, how creative is produced)
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Senior Digital Advertising Manager Resume Examples & Samples
- Plan and execute digital media planning and advertising activities in all TCF markets
- Manage advertising calendars; produce media plans and forecasts
- Develop advertising strategy across all digital channels to ensure effectiveness and consistency of brand messaging. Includes digital paid advertising, such as PPC, programmatic ads, and social media ads
- Coordinate digital advertising launch and execution with other members of the Marketing team and with external agency and advertising vendors
- Measure, track, and analyze the results of digital advertising initiatives to hit target ROMI
- As a brand steward, ensure all advertising content is compliant and within TCF brand standards which includes managing the legal review process
- Research relevant trends and data to support the overall digital advertising management goals
- Support the Director of Brand and Advertising and leadership with new initiatives and strategies as appropriate
- Bachelor’s Degree with emphasis in Marketing, Advertising or related field or equivalent experience
- 5+ years of experience in marketing and advertising
- Digital and online marketing experience
- Excellent problem solving skills with attention to detail and quality
- Ability to build highly effective working relationships with a geographically dispersed team
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Advertising Manager Resume Examples & Samples
- To help manage the production of advertising across channels including TV, radio, press and digital campaigns
- Day-to-day management of agencies
- To work closely with key business functions most notably marketing, commercial and legal
- To support Senior team where needed on financial management
- To support AAM to help develop talent and potential
- Previous experience within Advertising in a fast paced environment
- Desire to create and place best-in-class creative work and ability to muti-task and thrive under pressure
- Be extremely organised with excellent attention to detail with a proactive mindset
- Knowledge of media channels and best practice for all
- Desire and ability to learn (new ways of working, new developments in media, how creative is produced)
- Ability to manage people and key stakeholder relationships (internal and external)
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Digital Advertising Manager Resume Examples & Samples
- Bachelor’s degree (or internationally comparable degree) – Advertising, Communications, Marketing - Preferred
- Knowledge of digital media, programmatic advertising techniques and associated digital tools such as Data Management Platforms, Demand-side Platforms (DSP’s) and Tag Management systems – Preferred
- Knowledge of creative/media testing techniques, strategies and related measurement methodologies - Preferred
- Experience in agency account management and strategy - Preferred
- Experience in managing creation and production of digital display banner/video advertising content - Preferred
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Advertising Manager Resume Examples & Samples
- 10+ years experience managing advertising either on Client side or Agency side
- Strong marketing analytics background & data-driven mindset
- Degree in Marketing or Advertising
- Experience on both Client and Agency side
- Experience on both business-to-business marketing and business-to-consumer marketing
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Advertising Manager Resume Examples & Samples
- Must have a Bachelor’s degree in Marketing, Communications, English, Journalism, or related field
- Must have a minimum of 3 years of experience in marketing, communications or advertising agency
- Previous financial services experience is strongly preferred
- Must be a creative and self-motivated individual who works collaboratively in a high performance, team environment
- Must be able to work in a fast paced dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects
- Must possess the ability to interact confidently and effectively with all levels of management
- Must possess an understanding of deposit and retail loan products and a familiarity with business lending products
- Excellent organization and project management skills are required and graphic design skills are a plus
- Incumbent will be required to stand for intermittent periods of time
- Incumbent may be required to sit for prolonged periods of time
- Dexterity is mandatory as this job requires frequent use of hands and fingers
- The incumbent will be required to walk, reach with hands and arms, push items overhead, occasionally climb or balance, stoop, kneel, crouch or crawl
- The incumbent will also be required to talk, hear, see, read and write
- This position requires regular lifting and moving of 10-25 lbs
- Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus
- This position requires adaptability, assessing, analyzing, calculating, dependability, memorizing, good judgment, stress control, prioritization, social skills and speaking
- This position requires comprehension, organization, reasoning and decision-making, communication and mathematical ability
- Incumbent must possess the capability to understand, remember, and apply oral and/or written instructions or other information, organize thoughts and ideas into understandable terminology, prioritization of own work schedule, apply common sense in performing job duties and making decisions which have impact on immediate work unit
- Incumbent must be able to understand and follow basic instructions and guidelines, complete routine paperwork, use existing form letter and/or conduct routine oral communication, communicate with individuals using a telephone, hear and speak effectively on the telephone, express or exchange ideas by means of spoken word, communicate orally with others accurately and quickly, at an audible level that others can hear
- Incumbent must also have the ability to count accurately and the ability to add, subtract, multiply, divide and record, balance and check results for accuracy
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Advertising Manager s Resume Examples & Samples
- Minimum of 4 years experience working for a globally relevant lifestyle brand and strong experience managing online ad performance programs across all offline and digital channels
- Energetic multitasker in driving a direct e-commerce business through expansion & performance optimization of online campaigns
- Analytical, proactive and creative problem solver with a need and affinity for telling campaign performance stories through data to influence future investments
- Experience managing and optimizing advertising budgets to ROI goals
- Expert knowledge of ad operations, audience targeting, and campaign set-up across channels internationally
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Advertising Manager Resume Examples & Samples
- Must be able to obtain and maintain valid gaming license
- Effective negotiation and communication skills
- Knowledge of advertising planning, development and creative concepts
- Strong working knowledge of Microsoft, Word, Excel, Outlook and PowerPoint
- Demonstrated record of previous marketing or advertising experience with a similar degree of comparable complexity
- Prior supervisor experience preferred
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Advertising Manager Resume Examples & Samples
- Oversee management of advertising campaigns and promotions, production of signage, collateral materials, video and photography products and customer response programs
- Compile associated data and analyze both past and current year departmental requirements to quantify and justify requests for funds for the annual budget
- Assist Director in developing advertising budget, and ensure maximum utilization of budget
- Responsible for the selection, training, evaluation and supervision of all advertising department associates
- Coordinate and negotiate media buying to provide the Resort with the best value for dollars spent
- Provide timely and accurate reporting on all advertising programs
- Monitor the established advertising programs and schedules for efficiencies and cost effectiveness
- Supervise and evaluate outside advertising agency, to ensure the appropriate execution of marketing plans
- Work closely with other Marketing managers to coordinate marketing activities
- Ensure compliance with all policies and procedures
- Responsible for maintaining a consistent, regular attendance record
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Advertising Manager Resume Examples & Samples
- Minimum of 4 years experience working for a globally relevant lifestyle brand/ media agency
- Strong experience managing, executing and optimizing advertising performance across all offline and digital channels
- Proven ability to collaborate across teams and territories to lead the development of innovative advertising programs
- Experience driving e-commerce and retail business objectives through expansion & performance optimization of ad campaigns and owned channel consumer engagement
- Analytical, proactive and creative problem solver with a passion for telling campaign performance stories through data to inform future investments
- Experience working with agency partners and collaborating with internal teams globally and across business groups
- Expert knowledge of the EMEA online and offline media landscape, campaign measurement and set-up across channels, attribution, viewability, audience targeting, ad serving, and reporting
- Energetic multitasker who is comfortable working within a fast-paced environment
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Global Brand Advertising Manager Resume Examples & Samples
- Manage strategic development and creative execution of all global advertising and communications initiatives from briefing & concepting through full-up production and fulfillment globally. Key responsibilities include
- Collaboration with Consumer Insights group to inform creative
- Creative Briefing to Agency
- Management of Creative Development to provide Selling Tools for internal milestones
- Daily management of pre-production, shoot, and post production processes of full-up production
- Post Campaign tracking & analysis support
- Activation in US Market
- Approve global translation/adaptation of all campaigns, ensuring quality level and consistency
- Lead quarterly competitive reviews with cross-functional agency team
- Create and foster strong working relationships with cross-functional teams to make sure all communications are consistent and creative processes are efficient, reducing duplication of efforts
- Proactive member of larger Brand Creative, who can assist when other team members need help on ad hoc projects
- Experience in creating, developing, and producing multi-media advertising campaigns
- Knowledge of traditional advertising, retail and marketing strategy
- Ability to think strategically and excellent creative judgment
- Strong communications skills and ability to work across multiple interests and foster collaboration
- Experience in working with celebrity talent
- 4 year college or university degree; MBA a plus
- Knowledge of advertising production; agency experience a plus
- Experience working with large cross-functional teams and processes; preferably on a global scale
- Minimum 7 years experience in marketing or advertising
