Brand Strategist Resume Samples
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Brand Strategist Resume Samples
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BJ
B Jerde
Billie
Jerde
1163 Graham Viaduct
Detroit
MI
+1 (555) 439 6465
1163 Graham Viaduct
Detroit
MI
Phone
p
+1 (555) 439 6465
Experience
Experience
Detroit, MI
Assistant Brand Strategist
Detroit, MI
Greenfelder, Graham and Reynolds
Detroit, MI
Assistant Brand Strategist
- Assist Brand Strategist in management of media budget, flowchart and client approvals
- Learn about the various departments at HMI and each work together
- Assist in the execution of the media plan
- Assisting with tracking media expenditures to ensure agency and client budget compliance
- Working with Buying & Promotions Group to oversee and maintain all aspect of added value
- Support Brand Team members with overall plan development, implementation and maintenance
- Assist with day-to-day account maintenance tasks inclusive of billing, trafficking requests, talent logs and creative material distribution
New York, NY
Brand Strategist
New York, NY
Torphy Group
New York, NY
Brand Strategist
- Strong track record of success driving revenue through discovering, prospecting, creating new business and growing and retaining existing business
- Leading and facilitating a collaborative strategic and creative team by inspiring, listening to, editing, and molding the direction of the work
- Serve as a client-facing partner to the sales leads, attending (and sometimes leading) client meetings, boot camps, and marketing summits
- Leading the creation compelling decks and idea storylines, meeting with executive-level clients, and helping to produce brand initiatives on the platform
- Manage day-to-day inquiries and requests related to corporate messaging, naming, ingredient branding, and co-branding
- A demonstrated track record of negotiating, structuring, and closing complex brand partnerships
- Assists in the planning and strategy for packaging, marketing, media and public relation activities in support of commercialization plans
present
Philadelphia, PA
Senior Brand Strategist
Philadelphia, PA
Rogahn-Hirthe
present
Philadelphia, PA
Senior Brand Strategist
present
- Effectively manage Assistant/Brand Strategist’s day-to-day workflow, overseeing/proofing all work produced for distribution
- Own specific workstreams and manage all components related to that workstream (content, client, team, financial performance etc.)
- Work with project lead to grow client business, develop proposals and formalize scopes of work for those efforts
- Create brand frameworks and concepts in ways that make ideas simple and compelling
- Delegate and manage Assistant daily tasks, reviewing all finalized work for internal or client distribution
- Effectively manage all daily tasks as well as guide development and education of Assistant Strategist
- Lead the development of and participate in the facilitation of client work sessions
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
University of Florida
Bachelor’s Degree in Business
Skills
Skills
- Ability to manage relationships, influence, and collaborate across organizations at all levels; strong presentation skills
- Extreme attention to detail and ability to handle multiple projects at once
- Professional demeanor and strong client relationship management experience
- Ability to synthesize complex concepts quickly and deliver ideas and recommendations clearly and persuasively
- Highly personable individual who enjoys working in and gets the most out of a team environment
- Cool under pressure, resourceful, reliable, attentive to detail
- Extensive knowledge and understanding of marketing concepts, strategies, practices and tools
- Capable of creating simple, robust thinking which is easy to understand and easy to implement
- An excellent communicator who will readily collaborate with a wide range of colleagues within and beyond the marketing function
- Thrives in a fast paced environment and capable of adapting to rapid change
15 Brand Strategist resume templates
Read our complete resume writing guides
1
Brand Strategist Resume Examples & Samples
- Supervising ethnographies, focus groups, and other facilitation projects
- Harnessing insight feeds (typically some combination of anthropological, ethnographic, qualitative and quantitatively gained insights) and translating them into actionable and inspiring brand opportunities
- Independently crafting and presenting debriefs that persuasively share key insights with clients and register them with impact and inspiration
- Inspiring clients in both internalizing the insights and enabling a translation into action. This often includes the leadership and/or involvement in facilitation, collaboration and brainstorming sessions
2
Employer Brand Strategist Snei Sm Resume Examples & Samples
- Assess the current state of SNEI’s brand presence and awareness in social media
- Research and specifically identify where candidates get their information about SNEI
- Develop and implement social media solutions to strengthen our employer brand and create meaningful relationships with new talent populations
- Create a roadmap which details strategy, execution (type, frequency, content, tone etc.), and tracking of social media content to the various channels
- Work closely with Products & Services marketing teams and Corporate Communications to ensure that the strategy operates in partnership with all outbound and internal communications
- 4-6 years of experience developing and facilitating social media /employer brand strategies
- Bachelor’s degree or equivalent experience
- Expertise in social media best practices, online marketing, and talent acquisition trends
- Deep understanding of social media platforms such as LinkedIn, Twitter, Facebook, Instagram, Pinterest, YouTube, Google+, SlideShare, blogs and others
3
Assistant Brand Strategist Resume Examples & Samples
- Gather data to support the media recommendation
- Utilize research systems and follow industry resources, trade groups and publications
- Assist in the execution of the media plan
- Participate in brainstorming sessions
- Collect data and assist in writing competitive reports
- 4 (four) year Bachelor's degree, preferably with a concentration in Media Studies, Advertising or related field required
- Exhibit proficiency with computer programs, but specifically Excel and PowerPoint is a must
- Strong written, verbal and interpersonal communication necessary
- Ability to follow-through on tasks and be detail-oriented
- Resume is required when responding to this job posting
4
Account Director Brand Strategist Resume Examples & Samples
- Identify and sell significant, strategic accounts to drive revenue within category/account list, working with agencies and clients direct
- Lead strategy and ideation for custom content-based marketing programs
- Work collaboratively with the social impact/branded content editorial team, HuffPost Partner Studio, product, creative, legal, research, PR, internal ops, and sales to construct the best-branded content experiences for brands and for The Huffington Post
- Effectively represent and package our HuffPost product portfolio including branded content platforms, native ads, HuffPost LIVE, mobile, global, syndication, and research
- Negotiate complex branded content partnership deals with the ability to navigate both internal and external teams
- With minimal direction, assume heavy responsibility for final results – limited only by company policies and budgets
- Post sale, work with account management and HuffPost Partner Studio to track success of custom programs, compile results and provide recommendations for future programs, with ultimate goal of program renewal and incremental revenue
- Stay abreast of content marketing and native advertising trends in order to best service existing accounts and develop new relationships
5
Assistant Brand Strategist Resume Examples & Samples
- Developing media knowledge base in preparation for media responsibilities that include evaluating research, developing points of view and understanding applications towards client goals
- Start to develop knowledge of what strategic media planning is, the role of individual channels, strengths and weakness, etc
- Develop an understanding of client and competitive category through competitive analysis, industry news, client research and sampling (as applicable)
- Responsible for supporting plan execution and maintenance, billing, and plan actualizations
- Gaining an understanding of syndicated research (MRI, Arbitron, Nielsen, Scarborough)
- Assisting with tracking media expenditures to ensure agency and client budget compliance
- Updating client media flowcharts and distribute internally/externally
- Stewardship of media package contracts
- Participating in client meetings, as appropriate
- Working with Buying & Promotions Group to oversee and maintain all aspect of added value
- Working with clients and Traffic department to ensure process is on track
- Maintaining and updating internal & external status reports
- Must have solid experience using Microsoft Word, Excel, Outlook and Powerpoint
- Basic understanding of number relationships, media math and terminology
- Strong math skills are required
- Great organizational skills
- Ability to thrive in a fast-paced team environment
- Be pro-active and solution-oriented
- Be curious and have a passion for media
6
Assistant Brand Strategist Resume Examples & Samples
- Develop an understanding of client’s marketing goals and challenges, and consumer target
- Attend and participate in client meetings at appropriate level
- Extremely strong Math Skills and comfort working with numbers and large amounts of data
- Exhibit proficiency with computer programs, but specifically Excel is a MUST
- Detail-oriented and able to juggle multiple priorities
- Great organizational and time management skills
- Ability to thrive in a fast-paced team environment with the additional ability to work independently
- Be pro-active and solution-oriented; resourceful
7
Brand Strategist Resume Examples & Samples
- 20% - Client Relations
- 45% - Stewardship
- Utilize knowledge and understanding of client's products/services and industry to inform sound strategy and recommendations
- Effectively manage all daily tasks as well as guide development and education of Assistant Strategist
- Remain current on the status of media assignments and executions to inform weekly internal and client status reports, alerting appropriate management to any problems or delays
- Effectively guide development of Assistant Strategist within Horizon as well as the industry at large, educating Assistant on Horizon's principles, industry and media trends
8
Brand Strategist Resume Examples & Samples
- Developing creative concepts that meet brand objectives and are executable
- Representing Twitter in client and agency settings, as well as industry events
- Helping the sales teams exceed revenue goals by developing marketing solutions that move the business forward
- Effectively working cross-functionally and building relationships with a number of internal teams, from product to legal to communications
- Work closely with the Twitter sales teams by providing marketing solutions for strategic accounts that help grow the business that align with advertiser and company goals
- Serve as a client-facing partner to the sales leads, attending (and sometimes leading) client meetings, boot camps, and marketing summits
- Participate in forecasting and planning with sales counterparts to identify opportunities for proactive selling
- Work with select content partners to develop and package innovative marketing programs that drive revenue and are provide strong value for users, advertisers, and Twitter
- Lead ideation and brainstorming sessions and help crystallize ideas into actionable solutions for advertisers
- Help in the develop presentation materials and other client deliverables, and maintain an editorial eye to ensure all client-facing creative concepts follow Twitter brand guidelines and effectively meet the marketer’s objectives
- Provide media recommendations to support large-scale programs and initiatives
- BA/BS degree, MBA or related Master’s preferred
- Minimum 8+ years experience in digital media and marketing at an ad agency, on the client side, or with a media company
- Experience leading and managing clients, accounts, and small teams of people
- Experience in building creative digital media and sponsorship programs at scale that drive brand awareness and high user engagement
- Cross-functional experience at consumer internet companies, working across a variety of teams including (but not limited to) product, engineering, communications, business development, media, finance, and sales
- General understanding of Twitter's promoted products and overall advertising model
9
Brand Strategist Resume Examples & Samples
- Opportunities for NY, Chicago, LA, and San Francisco
- A demonstrated track record of negotiating, structuring, and closing complex brand partnerships
- Strong relationships with senior decision makers at relevant agencies and brands
- An entrepreneurial mindset - creative thinker, results oriented, passionate, ability to thrive in an unstructured environment
- Ability to understand complex technology and convey it in an easy-to-understand manner
- Passion for brand storytelling
- Strong organizational/project management skills
10
VP, Brand Strategist Resume Examples & Samples
- Strategy development lead for mobile and technology verticals
- Leverage industry expertise, market trends and deep knowledge of client’s needs to generate extensive client growth
- Find and development new business opportunities with leading brands within mobile and technology
- Lead brand pitches as the industry expert to senior marketing and advertising executives
- Position Live Nation as a strategic resource throughout client’s marketing team – both internal staff and external resources
- Work with sales and creative teams to build high impact integrated music based marketing platforms that drive brands’ marketing objectives
- Speak at, and lead industry conference panels broadcasting Live Nation’s deep knowledge, success and expertise in the mobile and technology verticals
- Develop trust and deep client / agency relationships so you are the first person they contact when thinking about music strategy
- Be THE industry expert on music and technology marketing
- Be on top of relevant market trends (domestic and global), client needs, expectations and opportunities as well as shifts in the competitive landscape; Monitors the competitive marketplace, including local and national sports and entertainment properties
- Personally build and maintain deep relationships with key industry leaders, including client-side marketing executives at Fortune 500 companies and Tier 1 media ad agencies
- Drive results in a fast paced, resource-conscious environment with a creative style and a strong vision
11
VP, Brand Strategist Resume Examples & Samples
- Strategy development lead for CPG verticals
- Find and development new business opportunities with leading brands within CPG
- Speak at, and lead industry conference panels broadcasting Live Nation’s deep knowledge, success and expertise in the CPG verticals
- Be THE industry expert on music and CPG marketing
- PASSION, borderline obsession for Music, Sports…Live Events
- Education: BA/BS Degree, MBA preferred
- Overall Minimum Experience: 8-10 years in brand marketing within a brand and/or agency in CPG industries
- Extensive experience creating, negotiating and executing large scale cross-platform sponsorship, media and content partnerships
- Expert brand strategist and story creator
- Strong contacts and relationships with marketing decision-makers and influencers at CPG companies and agencies
- Deep understanding of marketing decision-making structure and process within client and agencies
- Deep understanding of client/agency relationship
- Proven track record of meeting and exceeding goals
- Experience working in and navigating a large scale, complex global organization
- Highly intelligent and creative thought leader
- Excellent communication, writing, presentation, and interpersonal skills
- A leading work ethic and a competitive instinct to win
- Charisma! Charm! A natural ability to create, influence and build strong relationships - both externally with clients and internally within the organization
- Strong customer service skills; ability to build productive and trusting relationships with clients
- Willingness and ability to travel when required
- Strong negotiation skills and an ability to persuade and influence at all levels of an agency or client
12
VP, Brand Strategist Resume Examples & Samples
- Strategy development lead for Beverage Alcohol verticals
- Find and development new business opportunities with leading brands within Beverage Alcohol
- Speak at, and lead industry conference panels broadcasting Live Nation’s deep knowledge, success and expertise in the Beverage Alcohol verticals
- Be THE industry expert on music and Beverage Alcohol marketing
- Overall Minimum Experience: 8-10 years in brand marketing within a brand and/or agency in Beverage Alcohol industries
- Strong contacts and relationships with marketing decision-makers and influencers at Beverage Alcohol companies and agencies
13
Senior Brand Strategist Resume Examples & Samples
- Project management skills, collaborative mindset
- Proven ability to work with and manage creative people
- Strong sense of aesthetics
- High interest in cultural movements, trends and social behaviours
- Well traveled
14
Senior Brand Strategist Resume Examples & Samples
- In collaboration with Head of Brand Marketing lead the evolution of the ASOS Brand Story
- Play a pivotal role in cross functional teams to ensure the ASOS Brand Story informs all strategic recommendations across CX (Customer Experience – the department that Brand Marketing & Insight sits within)
- Work collaboratively with the Brand Insight team to gather relevant data to inform strategic recommendations
- Develop insight led positioning strategies for key business initiatives, which will propel the business forward and ensure the brand remains relevant to our 20 something target audience
- Champion brand strategy across the business and demonstrate the value of this function to peers and senior stakeholders
- Develop junior members of the team
- Mange one direct report
- Professional experience with a track record of brand strategy and communications planning for innovative businesses
- Experience in using consumer, competitive and market data to deliver insights and inform strategic thinking
- Highly personable and approachable with people management experience
- Strong commercial acumen
- Comfortable engaging with high level directional strategic debate
- A credible, convincing communicator – someone who can collaborate with colleagues at all levels of the organization and translate strategy into palatable and tangible information
- Passionate about the 20 something consumer
- Prior experience of working within and leading matrix teams across functional areas ideally within a global business
- Ability to work in a fast-paced environment and adapt to rapid change
- Curious with an enquiring mind
15
Junior Brand Strategist Resume Examples & Samples
- Develop strategic plans and recommendations through analysis of market data and trends
- Work with multinational sales leads and category teams to manage needs of the market in order to increase regional and vertical revenue
- Strategically assess the competitive landscape and prioritize revenue opportunities
- Work with AOL Advertising’s sales force to lead the development of specific ideas and guide in the development of key customer proposals, upfront meetings and strategy sessions
- Create customizable and scalable strategic advertising solutions across multiple platforms
- Revisit and refine client specific campaigns and account strategies as needed to ensure metrics and campaign goals are being achieved
- Build internal relationships to facilitate cross disciplinary collaboration with key AOL Advertising constituents, including the sales, product, promotions and operations team
- Creative and full of ideas
- Good storytelling and presentation skills
16
Digital Brand Strategist Resume Examples & Samples
- Work with clients to define business goals and requirements
- Identify requirements and design dialogue strategies to determine content and messaging requirements for the project
- Accountable for the following deliverables under guidance of the Lead Strategist: digital strategy POVs/presentation, project objectives and requirements, business case analysis, project research brief (with the experience planners)
- Understanding of market research, consumer insights, direct metrics, and digital metrics
- Ability to combine vision with strong creativity and tactical execution
- Automotive aftersales experience a plus
- Experience in both B-to-C and B-to-B a plus
17
Senior Brand Strategist Resume Examples & Samples
- To be an analytical and strategic source of knowledge regarding branding issues and trends
- Identify and analyze key branding issues, business challenges, and trends relevant to specific client engagements
- Conduct industry analysis and competitive audits of both offline and online channels
- Uncover new and unforeseen territories based on available fact-base
- Synthesise analyses from discovery audits to form the story for client presentations
- Coordinate with Program Manager/Program Director to ensure that timelines are met and knowledge is successfully transferred across the client team
- Collaborate with the client team to develop strategic recommendations across multiple channels
- Develop trust-based relationships with day-to-day client contacts
- Responsible for producing and integrating highest quality end-product
- Provide guidance in troubleshooting client issues with other Consultants
- Work with all team members (strategy and creative) to craft solution scenarios for client
- Work with project lead to grow client business, develop proposals and formalize scopes of work for those efforts
- Own specific workstreams and manage all components related to that workstream (content, client, team, financial performance etc.)
- Must possess current knowledge of brand strategies and tactics relevant to major B2B and B2C brands
- Ability to handle large, complex projects and be client facing
- Able to think strategically and creatively
- Solid understanding of business processes and strategy
- Must be a leader and team player and have the ability to work with people in all levels of the company
- Strong client leadership skills – can connect with clients and inspire their confidence and ongoing commitment
- Self-starting, confident team player
- Strong analytical and strategic abilities and organizational skills
- Can develop creative solutions using variety of facts available
- Able to see ‘two steps’ ahead
- Can lead client discussions and synthesize findings ‘on the go’
- Is able to inspire working team and create a culture of collaboration
- Comfortable working across industries and sectors (B2C and B2B)
- Fluent in Italian and English
- Passionate about having measurable impact on clients business
- 4 year degree preferable; Master’s degree desirable
- Minimum of 4 years’ experience in marketing and/or business strategy and client management
- Demonstrated experience in developing strategies for Fortune 500 brands
- Passionate about brands
18
Senior Brand Strategist Resume Examples & Samples
- Understand clients’ business goals and operational realities
- Assess the competitive landscape to understand opportunities for differentiation and market positioning
- Synthesize primary and secondary research into insights to drive brand creation and design
- Create brand frameworks and concepts in ways that make ideas simple and compelling
- Develop a creative brief to align design teams and translate conceptual brand principles into tactical and tangible design and experience elements
- Apply brand principles to any and all channels of engagement, including the built environment, product, digital and service
- Lead clients and colleagues through all phases of project work, from business development presentations through strategy, design and delivery
19
Brand Strategist, Mena Resume Examples & Samples
- Developing creative concepts that meet client objectives, are executable, measurable, and most of all are appropriate for the target audience(s) in a given country or region
- A recognized member of the global Brand Strategy team who contributes to success outside of your immediate geographic region
- Work with select content partners to develop and package innovative marketing programs that drive revenue and provide strong value for users, advertisers, and Twitter
- Help to develop presentation materials and other client deliverables, and maintain an editorial eye to ensure all client-facing creative concepts follow Twitter brand guidelines and effectively meet the marketer’s objectives
- Provide creative and business recommendations to support large-scale programs and initiatives
- Fluency and literacy in Arabic
- Minimum 8+ years experience in digital media and marketing at an advertising agency, or media agency. Demonstrated experience in designing and implementing creative digital media and sponsorship programs at scale that drive brand awareness and high user engagement (ideally in MENA)
- Strong customer service attitude including interpersonal skills
20
Brand Strategist Resume Examples & Samples
- Collaborating with creative and technical colleagues to develop, test, incubate, execute, and measure business-driving ideas for specific brand clients
- Communicating the unique value of user experiences built on the Twitter platform using insights, ideas, and implementation / demonstration
- Leading and facilitating a collaborative strategic and creative team by inspiring, listening to, editing, and molding the direction of the work
- Effectively working cross-functionally, building relationships with a number of internal teams, from product to legal to communications and media partnerships so we can jointly create and publicize amazing work on the platform
- Leading the creation compelling decks and idea storylines, meeting with executive-level clients, and helping to produce brand initiatives on the platform
- Presenting insight and narrative-driven activation ideas to clients, agencies, and partners
- Identifying, building and maintaining relationships with creative agencies who work with key clients with the objective of helping them understand how to get the best out of the platform and eventually reducing reliance on the brand strategy team for smaller scale creative output
- Minimum 8+ years experience in digital media and marketing at an agency, platform, publisher, and/or brand. Demonstrated experience in designing and implementing creative digital media programs at scale that drive brand awareness and high user engagement
- Deep understanding of digital user experiences and how to collaborate with creative and technical experts to bring them to life
21
Brand Strategist, Hothouse Agency Resume Examples & Samples
- Oversee corporate marketing/creative efforts across platforms including print magazine, digital, and events
- Help our clients identify and understand the wants, needs and motivations of key audiences
- Development of ideas and marketing strategy, writing creative briefs; communication and direction to design and copy teams
- Reviewing work for strategic accuracy
- Presenting work and recommendations to clients; interfacing with clients on matters of strategic direction
- Overseeing and managing client relationships; finding solutions
- Energy, enthusiasm and be a self-starter
- Creativity, tenacity and a passion for what we do as a mission-driven business
- Flexibility and strong organizational skills. An eye for detail
- Ability to effectively prioritize projects and multi-task
- Interest/experience in the health/wellness/organic space a plus
- Positive attitude, especially under pressure
- Ability to work collaboratively and be a team player
- Bachelor’s Degree in Marketing, Journalism, English, Communications, Public Relations, Liberal Arts preferred
- 4-6 years of experience in marketing or communications field
- Strong understanding of audience engagement tactics via social media platforms including Facebook, Instagram, Twitter. Familiarity with social media dashboards and analytics tools a plus
- MS Office (all apps), purchasing database (Oracle) and InDesign knowledge
22
Brand Strategist Resume Examples & Samples
- Create brand strategy including: brand purpose, brand positioning
- Create site brief
- Brief and support media buying and social teams
- Assist creative team with content creation
23
Analytical Brand Strategist Resume Examples & Samples
- Analyzing the various facets of a brand, including brand personality, performance, positioning, targeting, loyalty, partnerships and elasticity, using proprietary research such as BAV®, and that of key research vendors such as Simmons, TRU, Iconoculture, etc
- Applying statistical analyses to consumer brand data using tools such as SPSS and Microsoft Excel (e.g. correlation, regression, factoring, clustering, and perceptual mapping)
- Creatively integrating quantitative and qualitative findings and presenting strategic recommendations to internal teams and clients
- Closely collaborating with the Brand Planning department by providing analytic brand insights that drive brand and advertising strategy development for our clients as well as new business prospects
- Working with clients to determine relative brand strengths and weaknesses, and to develop strategies to improve their brand's equity among key customer targets
- Designing and administering surveys to gain additional insight into client and competitor brands
- Conducting secondary research on clients, their brand portfolio, their customers and their competitors in order to understand the internal and external environment of the brand
- Strong interest in and knowledge of advertising/marketing, particularly branding
- Bachelor's degree in marketing, advertising, communications, business or related field, with 1+ years full-time post graduate work experience
- Strength in analytic skills; prior statistics and/or market research experience
- Very strong reasoning and problem solving skills
- Excellent writing, communication and presentation ability
- Fluency in Excel, PowerPoint and Word
- Proficiency in SPSS/statistical packages
- Experience with Simmons and other brand/consumer research tools an asset
- 2016 Grads: we are seeking candidates with 1+ years full-time post graduate work experience. We might consider a recent grad who has demonstrated advertising/marketing interest through coursework AND advertising industry internships/work experience AND exceptional SPSS/Excel skills. Please include a cover letter with your resume upload that helps us understand your particular interest in and qualifications for data analytics as applied to advertising
24
Senior Brand Strategist Resume Examples & Samples
- Drive brand consideration in a way that builds relevance and excitement and is built on the brand strategy
- Shape and implement the global brand strategy and execution framework across key countries and organizations
- Partner with and coach organizational leads to ensure strategy is landed across touch points
- Help significantly increase brand acumen within the company including increased focus on creative excellence and how brand strategy gets executed
- Guide brand strategy projects including, but not limited to, naming, architecture, brand measurement, brand identity development collaboratively with relevant stakeholders
- Engage across organizations to strengthen the understanding of the brand purpose, traits & propositions
- Highly developed sense of creative excellence and knowledge of best in class industry examples, coupled with ability to inspire and coach teams in assessing and executing creative projects
- Ability to provide structured and strategic brand guidance in a fast-paced, highly dynamic environment
- Skilled in managing up as well as across and beyond organizational and geographical boundaries
25
Brand Strategist Resume Examples & Samples
- Become an expert of Facebook's tools and Community
- Champion the human, making sure we are focused on the needs of real people, in the real world
- Commission and analyze research (qualitative, quantitative, ethnographic), collaborating with internal research teams as well as working with external specialists
- Analyze Cultural, Technological and Market trends to inform strategic and creative development
- Capture and bring to life powerful human insights
- Develop sharply focused creative briefs and deliver inspiring creative briefings
- Collaborate and support creative teams before and after the briefing
- Clear and compelling presentation of strategies and ideas to senior stakeholders
- Campaign evaluation and optimization
- 6+ years experience as a brand planner or strategist at a creative agency, research company or relevant brand based team
- International experience is a plus
26
Senior Brand Strategist Resume Examples & Samples
- Work with Chief Strategy Officer US and Channel Strategists to deliver against business goals and requirements
- Develop creative briefs and brief creative on new / ongoing initiatives
- Partner with creative to provide consumer insight, food for thought, additional inspiration, etc., during the creative development process
- Work with Channel Strategists and Analytics to help build business case for each project based on business and consumer goals and identify requirements and design messaging / dialogue strategies to determine content and messaging requirements for new and ongoing initiatives
- Accountable for the following deliverables under guidance of the Strategy Officer: POVs/presentation, project objectives and requirements, business case analysis, project research brief, research summaries, etc
- Define objectives for and participate in research in support of ongoing and new initiatives
- Supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures
- Monitoring digital, social, technology and consumer experience trends and their impact on consumers’ behavior to fuel thought leadership and effectively persuade and influence clients and agency partners at all levels of the organization to gain support and /or agreement on new digital opportunities
- Proactively seeking opportunities to bring forward new concepts, ideas and approaches in her field of expertise to help build clients business
- Providing strategic digital marketing counsel to the client and agency partners
- Leveraging data and facts to support digital recommendations
- Working with the strategic planning team to understand business challenges, goals and targets, while leveraging digital data and research to gain a deep understanding of the consumer digital journey needs and desired experiences at each stage of projects
- Challenging current approaches used to measure consumer behavior and social media
- Identifying strengths, weaknesses and opportunities to effectively measure activities and content ensuring alignment with business goals
- Identifying goals, metrics and KPI values, working with media, social agency partners and analysts
- Working with the account team to build measurable and scalable strategies and tactics
- Working closely and in partnership with Creative Directors and Agency Partners to optimize our ability to develop and implement breakthrough ideas
- Forging strong relationships with groups in to ensure feedback, alignment of strategy, and seamless execution
- Team player motivated by contributing to the good of the brand and business rather than personal notoriety
27
Brand Strategist Intern Resume Examples & Samples
- Assist team on data gathering and analysis
- Research cultural trends
- Gather best-in-class creative examples across the industry
- Develop POVs on key relevant topics
- Ability to work with data and pull out key findings
- A curious mind who can share popular cultural trends and observations with the team
28
Brand Strategist Resume Examples & Samples
- Support the Lead Brand and Communications Strategist in the evolution of the ASOS Master Brand Story
- Work with cross functional teams to facilitate and support the delivery of the brand story cohesively across the business (both within head office and across the globe)
- Lead the development of the strategy for key sub brands and work together with the wider team to support the delivery of those strategies across the business (both at head office and across the globe)
- Work alongside marketing teams to ensure that the brand and sub brand story is delivered consistently through all communications
- Work collaboratively with brand insight team to gather qualitative and quantitative data and develop insights to inform and refine strategy
- Actively demonstrate the value of the brand strategy function to the wider marketing team and peers within the business
- Work alongside Lead Brand and Communications strategist to educate and upskill the wider marketing team in branding theory and practice
- 3-5 years of experience (agency or client side) in roles directly involved in the development of brand strategies for innovative brands and businesses
- Solid commercial acumen and a pragmatic approach to brand strategy as a part of a wider business
- Capable of using consumer, competitive and market data to deliver deep human understanding and interpreting this to inform strategic thinking
- Passionate about the 20 something people we serve
- Capable of creating simple, robust thinking which is easy to understand and easy to implement
- Creative thinker who is confident to think differently and to challenge the status quo
- Skilled in the development of robust KPIs and the interpretation and analysis of campaigns and initiatives
- Highly personable individual who enjoys working in and gets the most out of a team environment
- An excellent communicator who will readily collaborate with a wide range of colleagues within and beyond the marketing function
- Thrives in a fast paced environment and capable of adapting to rapid change
- Fun, engaging and energetic
29
Brand Strategist Resume Examples & Samples
- 7+ years of marketing experience
- Brand Strategy/positioning experience preferred
- Demonstrated ability to work in creative and business-accountable environments
- Ability to influence cross-functionally and build deep relationships
- Share
30
Senior Manager Brand Strategist Resume Examples & Samples
- Gain and collate a deep understanding of their assigned Rental Car Companies universally and as related to each Cox Automotive business group; including International
- Develop strong relationships with the key individuals within Cox that engage with each of the Rental Car Companies
- Research, document and communicate the Rental Car Companies strategy, both US and International (if applicable)
- Help identify and oversee, at a high level, any cross group projects with the view to prove the value of cross Cox partnership to the Rental Car Company
- Create a Rental Car Company scorecard on a monthly and quarterly basis to be distributed to a larger relationship and executive group
- Develop the overall strategic plan and growth blue-print for each Rental Car Company over all Cox brands
- Help to coordinate cross group large events/meetings for each Rental Car Company
- Track revenue (including Rental Car Company endorsed dealer and regional revenue) and key contract terms for the Rental Car Company by group as well as large opportunities
- Provide regular Industry and competitive research for key brands globally
- Contribute to the overall GES goal yearly with additional Rental Car Company revenue/projects/programs
- Undergraduate degree in Business, Marketing, Finance, Information Systems, Engineering or related field. Master's degree in Business a plus
- Prior automotive experience - at least 7 years
- Prior experience working within or closely with auto Rental Car Companies- at least 3-5 years
- Ability to travel 30%+ including internationally
- Based in New Jersey or Atlanta
31
Director, Regional Brand Strategist Resume Examples & Samples
- Gain and collate a deep understanding of their assigned OEM(s) universally and as related to each Cox Automotive business group; including International
- Help identify and oversee, at a high level, any cross group projects with the view to prove the value of cross Cox partnership to the OEM
- Manage and attend any executive meetings: schedule prep meetings and compile presentations, attendees, agenda etc
- Create an OEM scorecard on a monthly and quarterly basis to be distributed to a larger relationship and executive group
- Organize and lead Cox level Quarterly brand meetings
- Develop the overall strategic plan and growth blue-print for each OEM over all Cox brands
- Help to coordinate cross group large events/meetings for each OEM
- Track revenue (including OEM endorsed dealer and regional revenue) and key contract terms for the OEM by group as well as large opportunities
- Undergraduate degree in Business, Marketing, Finance, Information Systems, Engineering or related field. Master’s degree in Business a plus
32
Brand Strategist Resume Examples & Samples
- Attend conference calls and client meetings and capture notes to support the lead strategist
- Coordinate qualitative research notes and summaries
- Create names and write copy in addition to reviewing ideas from our internal copywriter
- Lead category audits
- Build positive relationships within the Strategy team as well as cross-functional teams through involvement in workshops, consumer research, project check-ins and reviews as a key team member and support to the lead Strategist
- Create more detailed documents and other content that demonstrate critical insight and analytical thinking that goes below the surface including, but not limited to
- Creating a strategic POV and amplification opportunities for packaging, promotional and commercial innovation design strategy
- Assisting the lead strategist with crafting presentations, managing consumer research and workshop needs
33
Brand Strategist Resume Examples & Samples
- Provide program and creative direction, lead ideation and facilitate brainstorming sessions
- Effectively communicate and present strategic plans internally and to client stakeholders
- Develop innovative marketing solutions that drive consumer behavior and achieve measurable business goals
- Work flexibly within the areas of traffic driving, marketing promotions, loyalty, customer experience and digital spheres
- Fuel team with consumer, dealer, brand, competitive and market insights that help them understand current best practices and emerging trends
- Develop ideas for new business development and work closely with sales to create business growth, promote the client's brand position and expand servicing scope
- Create sales materials, case studies, capabilities and concept presentations
- Assist in execution of the programs through internal team management, timing and budget development
- Complete hands-on content development tasks such as copywriting and asset gathering
- Provide client service including status reports, weekly calls, dealer outreach, program progress and reporting
- Deliver research plans, gather and assess consumer insights and develop metrics and ROI information
- 8+ years of marketing experience (automotive industry experience is a bonus)
- Demonstrated expertise in Branding (Brand Ownership, Management, or Stewardship experience)
- Experience with CRM, promotional, point-of-sale, direct and digital marketing
- Demonstrated success in delivering marketing solutions for complex businesses
- Proven client relationship manager accustom to presenting and influencing C-level executives
- Bachelor's Degree in Marketing (or equivalent combination of education/training and experience)
34
Brand Strategist Resume Examples & Samples
- The Brand Strategist will develop strategic and creative marketing solutions that help connect the brands of Stanley Black & Decker to specific target audiences and drive brand awareness
- The Brand Strategist will keep a pulse on the retail environment, benchmark other brands, and come up with “big ideas” of new creative, yet cost effective marketing initiatives
- Work with the research team to gain insight into how our user segments experience our brands and create solutions aligning to those segments
- Excellent financial management skills
35
Associate Brand Strategist Resume Examples & Samples
- 3 years in consumer products industry sales/marketing/brand preferred
- Passionate for shopper marketing trends
- Solid PowerPoint and presentation skills
- Project management skills
36
Brand Strategist Resume Examples & Samples
- Become an expert of Facebook's products and Community
- Clear and compelling presentation of strategies and ideas to senior stakeholders grounded in data
- Experience collaborating with dynamic and matrixed organizations
- Analytical/Data driven
37
Brand Strategist / Cincinnati Resume Examples & Samples
- Coordinate workshop summaries
- Own holistic visual identity tracking across touch points
- Own trends and social media inspiration applicable to project work
- Create more detailed documents and other content that demonstrate critical insight and analytical thinking that goes below the surface
38
Director, Brand Strategist Resume Examples & Samples
- Develop strong relationships with the key individuals within Cox that engage with each of the OEMs
- Research, document and communicate the OEM’s strategy, both US and International
- Help analyze client profitability in conjunction with Enterprise Deals Desks and Client Value Strategy teams
- Contribute to the overall GES revenue as well as their own brand revenue
- Manage the brand strategist(s) within the region, assist with account planning, cross-cox meetings and other activities within the region
- Prior automotive experience - at least 10 years
- Prior experience working within or closely with auto OEMs – at least 5 years
- Prior experience in external or internal management or strategy consulting work preferred
- Prior experience in relationship management and/or enterprise solution creation preferred
- Proficient in Microsoft PowerPoint, Word, and Excel. Experience using Salesforce Automation tools (e.g. Salesforce.com) a plus
- Must be detailed oriented, ability to do market research and have superior verbal and written communication skills. Proven presentation skills a strong plus
- Ability to travel 35%+ including internationally
39
Brand Strategist, Dewalt Resume Examples & Samples
- Work cross-functionally and build relationships with a number of internal teams, from product to research and to our channel and retail partners
- Assists in the planning and strategy for packaging, marketing, media and public relation activities in support of commercialization plans
- Ensure brand projects are tracking to timelines and budgets
- Ensure compliance of the brand standards and maintain consistency of all communication elements across the marketing based activities
- 3-5 years in B2B marketing/brand preferred
- Creative thinker
- Extreme attention to detail and ability to handle multiple projects at once
40
Associate Brand Strategist, Dewalt Resume Examples & Samples
- The Associate Brand Strategist will assist in strategic and creative marketing solutions that help connect the SBD brands to specific target audiences and drive brand awareness
- Retail/field sales experience, preferably with Wal-Mart, Home Depot and Lowes
- Leadership and team building skills
41
Brand Strategist, Entertainment Resume Examples & Samples
- Develop relationships at all levels from CMO to Brand Managers to Agency Buyers
- Provide feedback to our product and business teams about the needs and successes in the market
- Identify and understand trends within social media
- Strong focus on being able to analyze data and use it to effectively grow the business
42
Associate Brand Strategist Resume Examples & Samples
- Promptly setup all promotional products in SAP system
- Promotional point person supporting the channel/sales teams with in-store promotional merchandising opportunities – including corrugate displays, racking, POP signage, etc
- Lead weekly meetings to pulse channel teams to develop innovative promotional concepts to meet customer needs and evaluate immediate customer requests
- Maintain an archival library of all promotions and programs. Review post mortem results to guide future decisions and forecasts with in promotional activity
- Schedule and conduct regular store works to review in-store promotional executions – within SBD brands and competitor brands
- Report on competitive promotion activity and implications for focus brands and products
- Track and report on YOY promotional sales
- Develop in-store merchandising catalogs to showcase all promotional materials available to channel/sales team
- Responsible for ordering product for customer mock ups and line reviews, packaging development, and testing
- Background in retail a plus
- Knowledge of Workfront a plus
- DECA member a plus
- Job Description is Subject to Change*
43
Heat Senior Brand Strategist Resume Examples & Samples
- Provide strategic leadership across all aspects of the client's business
- Write creative briefs and insight videos
- Assist in developing consumer journeys and communications plans for
- Partner with client and / or external research teams to uncover insights and identify marketing and advertising opportunities
- Bring fresh ideas on the changing media landscape
- Assist with qualitative and quantitative research
- Help lead new business pitches
- Function as a team player with regard to agency and client relations, working closely with creative, account and media team to bring the best ideas to life
- 5 + years account planning experience at a creative or digital agency
- Experienced with established qualitative and quantitative research techniques
- Clever writing and compelling presentation skills
- Must be Mac proficient and well versed in Office Suite and Keynote
44
Brand Strategist Resume Examples & Samples
- Introduce our products to brands and agencies through meetings, speaking opportunities, and written materials
- Reach and exceed individual sales goals while contributing to overall team goals
- Prospect, penetrate and create new relationships with advertising agencies and clients
- Collaborate with our European editorial teams to introduce sponsorship opportunities around new editorial launches
45
Associate Brand Strategist, Bostitch Resume Examples & Samples
- Work with the cross-functional teams to direct and manage efforts from concept through production and distribution for key marketing support materials such as packaging, merchandising, photography, brochures, catalogs, sell sheets, direct mail, channel promotions, etc
- Coordinate the team in developing and implementing creative, cost-effective merchandising programs at the store level. This will include, but is not limited to, customized in-store in-run merchandising solutions, off-shelf/end-cap merchandising solutions, as well as elements to support event strategies
- Ensure compliance of the brand standards and maintain consistency of all communications elements, across the marketing based activities
- Organize, prioritize, and manage multiple graphics projects
- Bachelor’s Degree, Associates Degree or related field experience required
- 1-3 years experience in consumer products industry sales / marketing preferred
- Strong communication skills with PowerPoint and presentation skills
- Collaborative team player
- Skilled project manager with extreme attention to detail and ability to handle multiple projects at once
46
Group Brand Strategist Resume Examples & Samples
- The Group Brand Strategist will lead the brand team in strategic and creative marketing solutions that help connect the brands of Stanley Black & Decker to specific target audiences and drive brand awareness
- This role will keep a pulse on the retail environment, benchmark other brands, and come up with “big ideas” of new creative, yet cost effective marketing initiatives
- Effectively work cross-functionally and build relationships with a number of internal teams, from product to research and to our channel and retail partners as needed for consistency/efficiency
- Assists in the planning and strategy for media and public relation activities in support of commercialization plans
- Manage and train junior brand team members as positions become available
- Operate within expense budget as specified
- Provide cost analysis/measure of any/all merchandising activities executed
- Bachelor’s degree in Business, Marketing, Communications or related field required
- 5+ years in B2B marketing/brand preferred
- Proven team leader able to successfully manage people, and build teams
47
Assistant Brand Strategist Resume Examples & Samples
- 10% - Training & Development
- 10% - Client Relations
- Assist with day-to-day account maintenance tasks inclusive of billing, trafficking requests, talent logs and creative material distribution
- Support Brand Team members with overall plan development, implementation and maintenance
- Analyze competitive research to inform strategic planning and implementation
- Contribute creative media ideas in brainstorming sessions during development process
- Attend and participate in client and internal meetings, where applicable
- Distribute meeting recap notes to clients and internal team members, summarizing all deliverables and next steps
- Assist Brand Strategist in management of media budget, flowchart and client approvals
- Learn about the various departments at HMI and each work together
- Participate in HMI’s Media 101 Training program as well as other syndicated and proprietary training sessions
- Previous related internships or experience in media planning/buying, advertising, or marketing preferred
- Previous experience working with Microsoft, Powerpoint, and especially Excel
- Heavy interest in the data/numbers and strategic thinking side of advertising
- Strong problem-solving mentality, work ethic, and verbal and written communication skills
- Enthusiastic, proactive, and adaptable with excellent organization skills and attention to detail
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Demonstrated interest in the media industry with a desire to learn more
- Basic understanding of number relationships, media math, and terminology
48
Brand Strategist Resume Examples & Samples
- Utilize knowledge and understanding of client’s products/services and industry to inform sound strategy and recommendations
- Effectively guide development of Assistant Strategist within Horizon as well as the industry at large, educating Assistant on Horizon’s principles, industry and media trends
- Minimum 1-2 years planning experience required, experience with multiple media channels preferred
- Solid understanding of media math, terminology and analytical tools (MRI, Nielsen, Scarborough)
- Professional demeanor and strong client relationship management experience
49
Senior Brand Strategist Resume Examples & Samples
- 40% - Stewardship
- 35% - Strategic Planning
- 25% - Client Relations
- Build/strengthen relationships with core clients and industry partners, by serving as a key HMI contact
- Oversee all day to date stewardship items, guiding the education and development of Assistant/ Brand Strategist
- Assist in the development of sound, strategic media plans, with guidance/input from Strategy Supervisor, all based on client direction and with an understanding of media principles
- Own the flow of any plan changes/revisions based on altered marketing direction from client, including ensuring revisions are being clearly labeled and outlined
- Supervise the implementation of media campaigns, working closely with activation teams to bring the media plan recommendation to life and issuing media plan deliverables to the client
- Continue to strengthen understanding of media strategy and applications, arranging vendor presentations to learn about new media opportunities that could enhance clients’ media plan effectiveness
- Guide Assistant/Brand Strategist’s growth within Horizon, and the industry at large, providing education on Horizon best practices, media principals, industry
- Effectively manage Assistant/Brand Strategist’s day-to-day workflow, overseeing/proofing all work produced for distribution
- Contribute to performance reviews of Assistant/Brand Strategy, identifying strengths and areas for growth
- Participate in interview process for Assistant/Brand Strategist roles
- At least 2-4 years planning experience
- Solid understanding of media math, terminology and basic analytical tools (MRI/Simmons, R/Fs, etc.)
- Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word)
- Client relationship management experience
- Experience developing and presenting plan presentations
50
Associate Brand Strategist Resume Examples & Samples
- Developing creative, executable, measurable, concepts that meet client objectives... and most of all are appropriate for the target audience(s)
- Facilitating a collaborative strategic and creative team by inspiring, listening to, editing, and molding the direction of the work
- Help Head of Brand Strategy, Brand Strategist, and sales teams by providing creative marketing solutions to drive Twitter’s business, becoming a valued resource to clients and their agencies who see you as a key advisor
- Leading the creation of compelling decks and idea storylines often including presenting the idea directly to clients and/or agencies
- Identifying, building, and maintaining relationships with creative agencies who work with key clients with the objective of helping them understand how to get the best out of the platform
- Oversee the execution of large and custom programs and assist the Brand Program Manager in ensuring deadlines are met and obstacles are removed
- Support a small roster of clients that may change on a quarterly basis. Supporting the clients includes maintaining a close ear to the ground regarding all facets of your clients’ business, where possible, know their business and their customers better than them
- 3-5 years experience in digital media and marketing at an agency, platform, publisher, and/or brand. Demonstrated experience in designing and implementing creative digital media programs at scale that drive brand awareness and high user engagement
- Experience building custom presentations
- Ability to run data pulls and message effectively within proposals Strong design/formatting aesthetic
- Fluency in French an asset, but not required
- BA/BS degree, but life experience is also valued
51
Senior Brand Strategist Resume Examples & Samples
- Monitors and interprets cultural and social trends, and keeps current on industry issues relevant to their clients business
- Defines opportunities, collects information, establishes facts and draws valid conclusions based drawn from a variety of sources
- Understands and ensures the proper use of all DDB planning tools
- Moderates focus groups ensuring that the data collected is interpreted correctly before making recommendations
- Recommends and implements research that will aid in the consumer insight and strategy process
- Understands all disciplines and communications channels; account, digital, creative, direct marketing, sales promotion, media, etc
52
Senior Brand Strategist Resume Examples & Samples
- Bring strategic rigor and a high quality of work to every engagement
- Lead and support key activities of the group, including research, insight, analytics, strategy, and valuation
- Use visual and verbal storytelling to develop impactful client deliverables
- Become a “go-to” resource for internal peers and clients
- Be knowledgeable and up to date on retail and CPG trends in consumer behavior and brand experience
- Lead the development of and participate in the facilitation of client work sessions
- Perform qualitative and quantitative analyses and work to determine key findings and insights from data. He or she should have experience with identifying the need for qualitative and quantitative research (managing process, developing approach and inputs, and analysis)
- Build positive relationships within the Strategy team as well as cross-functional teams through involvement in workshops, consumer research, project check-ins, and reviews as a key team member and support to the lead Strategist
- Coordinate project management activities including updating status reports, meeting summaries, audits, etc
- Work to gain a thorough understanding and application of IB proprietary tools
53
Employer Brand Strategist Resume Examples & Samples
- Strategic and Inquisitive by nature. Compelled to learn as much about industry best practices as possible, and incorporates them into a strategic approach while building a clear path to execution
- Relationship builder and passionate advocate. Can navigate easily in a matrix environment, strengthens relationships and builds advocacy while delivering measureable results
- Creative and critical thinker. Problem solver who can find a solution for anything using strategy as a compass
- Trailblazer. Passionate about change and shaping the future
- Fearless. Knows no boundaries
- Trusted Advisor. Delivers on promises- every time
- Create a compelling and memorable candidate experience: from top of the funnel discovery and attraction to onboarding
- Create and drive fantastic online and offline branded experiences leveraging our new employer value proposition across all touchpoints
- Operate confidently while communicating across the company from the executive suite on down
- Align cross-functionally with Human Resources, Corporate Marketing and others to create and execute a seamless brand content strategy
- BA/BS in Communications, Marketing or similar field
- 7+ years of related hands-on experience in marketing content and execution, and digital and social media strategies
- Direct experience in developing and executing marketing content strategies and social media campaigns
- Hands-on experience with website analytics, recruitment marketing, or marketing automation tools
- Design acumen with the ability to use and learn new tools
54
Senior Brand Strategist Resume Examples & Samples
- Manage the day-to-day media plan development, budgetary analysis, buy maintenance and implementation of campaigns, working closely with activation teams to ensure that media plans are executed smoothly
- Assemble and assess media posts, post campaign analysis, and competitive reports to inform future planning and recommendations
- Build and foster open communication with clients and media partners, serving as a key HMI contact
- Delegate and manage Assistant daily tasks, reviewing all finalized work for internal or client distribution
- Contribute to performance reviews of Assistant Brand Strategy, identifying strengths and areas for growth
- Participate in interview process for Assistant Brand Strategist role
- Proficient in Microsoft Office Suite (Excel, PowerPoint, Word)
- Effective verbal and written communication skills, problem solving mentality
55
Brand Strategist, India Resume Examples & Samples
- Developing creative concepts that meet client objectives, are executable, measurable, and most of all are appropriate for the target audience(s)
- Helping the sales teams exceed revenue goals by becoming a valued resource to clients and their agencies who see you as a key advisor and provider of marketing solutions that move their business forward
- Effectively working cross-functionally, building relationships with a number of internal teams, from product to legal to communications and media partnerships
- Helping the country sales director with larger scale initiatives that help grow Twitter’s presence in the market
- Acting as a utility player, including creating compelling decks, meeting with executive-level clients, and helping to produce brand initiatives on the platform
- Serve as a client-facing partner to the sales leads, attending (and often leading) client meetings, education sessions, and marketing summits
- Lead workshops and brainstorming sessions; help crystallize ideas into actionable solutions for advertisers
- Develop presentation materials and other client deliverables, and maintain an editorial eye to ensure all client-facing creative concepts follow Twitter brand guidelines and effectively meet the marketer’s objectives
- Supporting a roster of between 15 – 20 clients that may change on a quarterly basis. Supporting the clients includes maintaining a close ear to the ground regarding all facets of your clients’ business, where possible, know their business and their customers better than they do
- Minimum 8+ years experience in digital media and marketing at an advertising agency, or media agency in India. Demonstrated experience in designing and implementing creative digital media and sponsorship programs at scale that drive brand awareness and high user engagement
- Experience leading and managing clients; managing small teams of people is a plus
- Cross-functional experience at consumer internet companies, working across a variety of teams including product, engineering, communications, business development, media, finance, and sales
- An understanding of Twitter's promoted products and overall advertising model
56
Senior Brand Strategist, Singapore Resume Examples & Samples
- Helping the sales teams by providing creative marketing solutions to drive Twitter’s business, becoming a valued resource to clients and their agencies who see you as a key advisor
- Exemplifying the values of the global Brand Strategy team who contributes to success outside of your immediate geographic region and exemplifies the core values of the company and team
- Supporting a roster of between 15 – 20 clients that may change on a quarterly basis. Supporting the clients includes maintaining a close ear to the ground regarding all facets of your clients’ business, where possible, know their business and their customers better than them
- Minimum 5+ years experience in digital media and marketing at an agency, platform, publisher, and/or brand. Demonstrated experience in designing and implementing creative digital media programs at scale that drive brand awareness and high user engagement
- Proficient computer skills (Keynote, PowerPoint, Word, Excel)
57
Brand Strategist Resume Examples & Samples
- Understand VMware’s brand image, identity, voice, and unique position in the marketplace and develop audience-tailored content that expresses the VMware brand in a range of media
- Serve as brand consultant to build and manage relationships with key stakeholders across geographies and business; help identify their strategic objectives and develop integrated approaches to complex messaging and brand issues
- Help teams advance and manage their brand plans within and across portfolios, focusing on competitive positioning, brand attributes, portfolio architecture, and naming
- Implement standards and methods for brand strategy, brand development, and naming in tools and guidelines
- Manage day-to-day inquiries and requests related to corporate messaging, naming, ingredient branding, and co-branding
- Conduct research on competitors and brand & industry trends
- Write high-level messaging platforms and customer-facing copy for digital and print assets that express corporate messages, as well as brand guidelines and strategic brand books
- Review content to help ensure the voice, tone, and messaging of marketing communications are consistently on brand
- Help lead brand training activities to help marketers and communicators apply the brand voice and express brand messages consistently and powerfully
- Monitor and analyze metrics
- Define project requirements, schedules, and budgets
- Manage agencies and creative vendors
- 7-10 years of experience in branding or corporate marketing communications on an in-house team or at an agency with B2B technology clients
- Thorough understanding of how brands work in the digital marketing landscape; strategic and analytical thinking plus the ability to execute are musts
- Knowledge and experience in developing brand architectures, messaging and positioning platforms, product & service names, and brand voice
- Ability to synthesize complex concepts quickly and deliver ideas and recommendations clearly and persuasively
- Proven record of B2B storytelling that resonates with technical audiences; versatile, expert-level writing, developmental editing, and ideation skills
- Experience in leading creative projects and brand campaigns from concept to completion
- Project and agency management experience
- Ability to manage relationships, influence, and collaborate across organizations at all levels; strong presentation skills
- Proven ability to thrive in a fast-paced, dynamic environment while managing multiple priorities and tight deadlines
- Cool under pressure, resourceful, reliable, attentive to detail
- Adept at learning quickly and coping with rapid change
- Able to apply independent judgment and initiative to resolve problems and recommend solutions
58
Brand Strategist Resume Examples & Samples
- Demonstrated experience anticipating branding needs, including competitive, channel, and customer intelligence
- Demonstrated experience developing and implementing integrated brand and communication strategies
- Demonstrated experience leading complex projects and programs
- Demonstrated experience presenting complex concepts to leadership and influencing decision-makers
- Extensive knowledge and understanding of marketing concepts, strategies, practices and tools
59
Brand Strategist, Stanley Resume Examples & Samples
- Will keep a pulse on the retail environment, benchmark other brands and trends, and come up with “big ideas” of new creative, yet cost effective marketing initiatives
- Lead the cross-functional team in developing and implementing creative, cost-effective merchandising programs at the store level. This will include, but is not limited to, customized in-store in-run merchandising solutions, off-shelf/end-cap merchandising solutions, as well as elements to support event strategies
- Manage relationships with outside print and merchandising vendors and creative agencies
- Assist in the planning and strategy for packaging, merchandising, marketing, media and public relation activities in support of commercialization plans
- Develop, coordinate and execute launch strategies for the brand, new product launches and events
- Manage timing and budget of each project within their respective product category and channels
- Organize, prioritize, and manage multiple projects
- Communicate effectively with internal and external associates as well as outside suppliers, both nationally and globally
- Bachelor’s Degree and related field experience required
- 5+ years’ experience in B2C consumer products industry sales/ marketing preferred
- Financial management skills
