Brand Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the brand job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

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E Welch

Emilie

Welch

9448 Ernser Inlet

San Francisco

+1 (555) 897 5692

9448 Ernser Inlet

San Francisco

Phone

p +1 (555) 897 5692

Experience Experience

Dallas, TX

Brand

Dallas, TX

O'Kon-Mohr

Dallas, TX

Brand

Support local markets with Global Agency management including yearly SOW development, onboarding, and performance review process
Developing Best In Class Marketing organization through staffing, career management, and development of talent
Interested in working with a growing team in a face paced work environment
Prepare and manage budgets and report against key performance indicators
Help develop and manage the annual budget
Effectively measure, through formal and informal mechanisms, the communications activities; make any changes necessary to ensure that they are landing well
Advertising - creative brief development, copy evaluation, copy clearance, commercial production and media planning

San Francisco, CA

Brand Controller

San Francisco, CA

Berge, Lind and Schmidt

San Francisco, CA

Brand Controller

Provide recommendations to management and Brand CFO from the financial analyses performed
Management of month end management accounting process
Working with key stakeholders to create business cases and support initiatives to drive sales
Management reporting to head office in Paris, Divisional Management and Marketing teams
Working with key stakeholders to business case and support initiatives to drive sales
Forecast, monitor & manage the P&L, especially Marketing, Merchandising and Beauty Advisor spends
Forecast, monitor & manage the P&L

present

Phoenix, AZ

Digital Brand Manager

Phoenix, AZ

Brakus Group

present

Phoenix, AZ

Digital Brand Manager

present

Implement strategies and manage the day-to-day digital marketing efforts as they relate to online, including SEO/SEM, PPC ads, re-targeting display ads, Google display/engagement, social (both paid and organic), content development, and other digital advertising opportunities associated with web acquisition efforts aimed at increasing traffic and driving organic leads
Develop and guide strategy to generate qualified traffic and acquire consumers across digital marketing channels and social media networks
Foster a culture of continuous optimization by developing and implementing a strong framework for fast, recurring and iterative testing
Work alongside the creative team to develop editorial copy and calendar, and lead the translation into social media stories
Work with the Marketing team, Commerce/Sales, Creative, Analytics, and all internal business stakeholders to develop mind blowing digital marketing strategies, plans and campaigns
Communicate with cross-functional marketing and business teams, including Ecommerce to ensure consistent global alignment on e.g., keyword strategy, SEO tactics
Review new technologies and emerging trends to keep the company at the forefront of developments in digital marketing, leveraging the latest and greatest techniques to amplify your message in market

Education Education

Bachelor’s Degree in Marketing

Temple University

Bachelor’s Degree in Marketing

Skills Skills

Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across market segments and geographies regionally
Demonstrate knowledge, skills and abilities concerning global business fundamentals, business models, ethics, competitive analysis and cross-cultural sensitivities
Provide tactical guidance to realize the BMC vision; maintain comprehensive working knowledge about the change process and implementation best practices
Show initiative, coupled with accuracy and attention to detail; demonstrate reliability
Demonstrate the ability to work under pressure and tight deadlines
Demonstrate the ability to manage several projects concurrently; demonstrate excellent time management and organizational skills
Be a strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
Enable market segment teams in developing, expanding and sustaining long-term, strategic client relationships
Understand EY’s business; effectively navigate EY’s and BMC’s matrix organization to access, inform and engage the right people at the right time
Demonstrate excellent communications and networking experience and skills in a wide range of situations and with people at all levels within the organization, including regional and global leadership

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Svp-global Advertising & Brand Engagement Resume Examples & Samples

Provenrelevant experience
Experience managing large diverse teams in multiple locations around the world
Extensive experience, preferably with a solid practical knowledge of investment management and/or financial service
A combination of in-house and agency experience
Led a global brand, including brand strategy and major domestic and global advertising campaigns in traditional and new media
Deep understanding of the global media and advertising landscape, including media buying tools, platforms and agencies
Managed and optimized multi-million dollar advertising budgets; overseen reporting and tracking of campaign performance metrics, and led ongoing program optimization
Understanding of social media practices and applications such as LinkedIn, Twitter, Facebook, etc
Exceptional verbal and written communication skills and the ability to easily summarize complex issues across teams, and with management and others
Leader with reputation as a developer of people and organizations
Ability and willingness to experiment with curiosity and rigor
Ability to meet deadlines in a fast-pace, high-pressure environment
Highly collaborative to ensure optimal solutions
BA/BS required, Masters preferred

Brand Experience Resume Examples & Samples

Clearly articulate event objectives and put a plan in place to measure success
Deliver the strongest and clearest message in all event communications
Engage attendees pre-, at, and post-event
Provide best practices, tools and resources to help save time and enhance consistency
Contributing to the development and implementation of U.S. and global marketing initiatives and programs to support various product lines within BlackRock
Working closely with Sales teams and Channel Marketing teams to enhance the effectiveness of event programs
Working closely with subject matter experts to create and maintain timely and impactful event materials, templates, resources and content
Developing marketing collateral, presentations and other content for a variety of external and internal constituencies
Producing marketing and measurement programs for conferences and events
Tracking the impact of team efforts by collecting, analyzing and reporting data
Developing and maintaining knowledge of BlackRock products, marketing, sales strategies, systems and applications
Partnering with Brand Experience team members to project manage large event and client experience initiatives; and
Working with global event teams to share event best practices; including management of the Event Playbook, BlackRock’s internal website for event best practices
One or more years of work experience (or equivalent) in event marketing, marketing communications, learning and development, corporate communications, or a related field
Demonstrable intellectual curiosity, leadership capabilities and strong work ethic
Keen interest in financial services and/or investment management
Flexibility to adapt to changing environments, priorities, and situations
Ability to work well on cross-functional teams as well as independently
Strong organizational, planning and time management skills; ability to manage multiple deadlines
Strong working knowledge of computer applications, including Excel, Word and PowerPoint

Head, Brand & Sponsorship Resume Examples & Samples

10 years of brand management, marketing and communications experience with broad knowledge of multiple marketing disciplines including market research, advertising, media planning and outreach, online marketing, integrated campaign management, and sponsorships
Global marketing experience within North America and abroad (Europe or Asia) preferred
Demonstrated ability to manage a broad range of brand, channel and marketing activities including planning, optimization, and execution
Proven ability to establish credibility and maintain and develop good relationships with sponsorship partners, global agencies, and senior executives
Strong understanding of traditional and digital media including targeting, planning, process, and execution
Bachelor’s degree in marketing, communications, or related discipline
Minimum 7 years experience in management and supervisory experience within a marketing team, preferably with global team responsibility
Knowledge of the wealth management industry including distribution systems, products and services, and competitors
Proven experience delivering integrated brand strategies in a large organization with content, sponsorship and paid media elements
Demonstrated experience with marketing measurement systems
Proven ability leading significant multi-stakeholder projects
Exceptional relationship management and collaboration skills with colleagues, clients and third parties
Ability to effectively partner with internal media team, media, and creative agencies, providing strategic direction for media plans and effectively managing budgets
Ability to set challenging yet realistic media objectives and metrics for success that will help Wealth Management achieve its business objectives
Experience delivering results in a highly matrixed and complex organization

Brand Engagement Manager Universal Channel Resume Examples & Samples

Working closely with the Head of Marketing Universal Channel to support the development of & to execute clear overall channel brand strategies and plans that meet ratings and revenue objectives
Project managing the creative development process both on and off air to deliver excellent creative work, to time and budget
Execute social media, paid digital media, content marketing and viewer liaison for Universal Channel. This includes working with the PR Manager Universal Channel to lead live social media discussions e.g. twitter around our key content in prime time
Support the Head of Marketing Universal Channel in the development of UK Digital strategy (web, apps etc) for these channels – ensuring UK requirements are clear, communicated and have a clear path to delivery
Work closely with Universal Channel PR Manager to ensure all activities are aligned and integrated as well as devising & executing internal comms campaigns alongside this channel’s PR Manager
Alongside PR Manager, execute internal passion brand programme for this channel to drive cultural change
Review, evaluate and measure on and off air activity. Recommend improvements to innovate and optimize effectiveness of activity and company processes
Day to day management of marketing budget raising POs, tracking expenditure etc
Develop strong Studio relationships to the benefit of Universal Channel marketing activity
Must have proven brand marketing experience – likely includes experience of a strong fmcg brand mixed with entertainment brand with strong PR-ability
Proven ability to contribute to B2C marketing strategy, planning, research and brilliantly execute plans across the full mix: ATL, BTL, PR, Digital, Internal
Experience of creating & monetizing content
Experience of executing successful full mix B2C marketing campaign

Brand Resume Examples & Samples

Work in conjunction with the Brand, Marketing and Communications (BMC) and market segment leaders to create marketing initiatives that align within sector priorities to achieve business results. Serve as a strategic marketing advisor to the market segment leaders
Play a leading role in creating and executing best-in-class issue-based sector programs
Collaborate with the network of sector marketing and communications people at the Regional and Global levels; provide guidance, information and support to enable successful deployment of relevant programs
Maintain up-to-date knowledge on BMC issues, trends and long-term implications for EY’s brand strategy generally and its GTM approach in particular
Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across market segments and geographies regionally
Demonstrate a deep understanding of the market segments; manage marketing programs that help us achieve our objectives
Coordinate complex organizational, cultural or operational marketing programs
Show initiative, coupled with accuracy and attention to detail; demonstrate reliability
Demonstrate the ability to work under pressure and tight deadlines
Demonstrate the ability to manage several projects concurrently; demonstrate excellent time management and organizational skills
Be a strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
Enable market segment teams in developing, expanding and sustaining long-term, strategic client relationships
Build relationships with the internal market segment leadership and provide the marketing support required for go-to-market initiatives
Demonstrate excellent communications and networking experience and skills in a wide range of situations and with people at all levels within the organization, including regional and global leadership
A minimum of 7 years of related work experience

Brand Resume Examples & Samples

Work with the TAS BMC GTM Leader and Associate Directors to create world class BMC strategies that align with the TAS business priorities to achieve strong business results
Manage relationships with key TAS stakeholders across the BMC organization and within the business, establishing sponsors and advising subject matter resources for appropriate programs
Execute the plan with a focus on delivering results and business outcomes that build brand, expand relationships and ultimately drive revenue with clients and prospects
Provide appropriate input to the development of firmwide programs
Provide guidance, information and support to enable successful deployment of relevant programs
Support methods for driving innovation and change across the BMC organization
Take an organizational-level view of implications; manage competing forces and drive understanding, motivation and stakeholder value
Maintain up-to-date knowledge on BMC and SL issues, trends and long-term implications for EY’s brand strategy
Highly desirable

Regional Brand Leader Resume Examples & Samples

Strengthen EY’s brand by defining, supporting and enabling a consistent brand experience for people, clients and communities within the Region
In partnership with key stakeholders, ensure that corporate priorities/programmes inform and align with the overall brand strategy
Develop brand objectives and provide strategic insight and guidance about on-going brand development to both the region and global
Develop world-class creative ideas (via various content platforms) and champion their execution across all touch points
Working with the Regional Extermal Comms Lead build an integrated creative and messaging strategy for the brand; work to develop the brand in line with the organization’s strategic goals
Team effectively across Communications and Engagement, External Communications as well as Go-to-Market during the development and implementation of BEC programs
Connect the new brand idea, Building a better working world, to the business and its key targets internally and externally
Leverage EY’s global verbal, visual and digital brand in the market and proactively expand EY’s brand recognition within the Region
Provide strong leadership in coordination with peers as well as working closely with the Regional BMC Leader to drive performance goals of delivering stakeholder value, quality and operational efficiency
Develop metrics to measure and track Brand success
Evaluate, recommend and manage external sponsorships as part of a globally aligned “fewer, deeper” framework
Oversee development and placement of advertising within the Region
Connect brand engagement to business development and talent strategies
Own and manage the visual representation of the firm (brand identity) by ensuring that brand standards are adhered to and resources are aligned
Develop, implement and communicate the strategies for establishing a “lifelong relationship” with employees from the time of recruitment through employment, termination, career progression and retirement; collaborate with leadership to ensure that the Region’s Alumni strategy and activities support and meet the needs of the business
Manage and engage talent across a Regional Brand team
Maintain up-to-date knowledge on brand, marketing and communications issues, trends, competitor analysis and long-term implications for EY within the Region
Work with the strategy and planning team to understand the analysis and the implications to the region. Ensure that the region is well represented in the brand survey
Responsible for the performance of the Regional brand team
Motivates team through effective monitoring, coaching, counseling and providing a positive working environment
Substantial brand, marketing and communications experience in a global professional services firm or other world-class organization
Substantial creative content experience essential
Experience brand-building in companies with strong financial and/or B2B business, with service orientation
Proven track record of creating and executing innovative brand programs essential
Experience brand-building within a people organization with proven and demonstrable results
Experience leading brand transformation programs within a complex business environment
Experience leading external communications programs within a complex business environment
Experience leading and managing high-performance teams

Manager, National Brand Resume Examples & Samples

Manage NY/East Coast based territory securing revenue across National Geographic media (print/digital/mobile) properties to insure territory revenue goals are achieved – day-to-day responsibilities include prospecting, sales calls, client and agency relationship building, positioning NG opportunities for agency/client, clarifying goals and objectives to create custom ideas with marketing, and managing sold deals. (70%)
Accurate forecasting for pending and sold business in ELAN system. (5%)
Work with VP on key digital initiatives to insure national sales success, responsibilities include – target development, tracking proposals, working with marketing and sales to strengthen positioning, active sales calls to add focus for key digital franchises. (20%)
Key team member with strong working knowledge of integrated and digital sales to benefit national illuminate media business. (5%)
7+ years in advertising with a focus on digital sales, with specific experience working with digital agencies, and high level clients. Experience creating innovative , custom digital and integrated packages key

Cotton On Brand Country Manager Asia Resume Examples & Samples

Minimum of 8 years experience as a Senior Manager, specifically experience dealing with Executive level
Evidence of significant people management, people development and coaching and mentoring achievements
Proven record of developing and delivering Brand integrity
Proven planning and organizational skills

Brand Developer Resume Examples & Samples

Conducts research for assigned product line. Examines current trends and forecasts; reviews historical data and performs competitive shopping and benchmarking for assigned category(s)
Understand, influence and apply customer & store feedback & market research into brand strategy for assigned category(s)
2+ years of retail or product development experience
Strong knowledge of fashion trends and forecasts, fabric/material and color
Strong math aptitude and knowledge of retail math is desirable

Brand Activator Resume Examples & Samples

Build and ensure proper customer and partner relationship management
Implement go to market activities
Initiate and do sell through activities at stores
Secure implementation according to the brand and local commercial priorities
Support local PR initiatives
Contribute to the briefing process to Brand Marketing for needs in In-Store communication
Educate and inform store staff on technical product specific and concepts on key product launches

Brand Asset Management Resume Examples & Samples

Self-motivated Team Player: Able to manage projects on a granular level and accomplish all deliverables in a timely manner, independently
Analytical Skills: Able to assimilate a combination of qualitative and quantitative information to develop cohesive and focused output as it relates to the development of asset management
Project Management Skills: Able to manage both high and detail level tasks across multiple concurrent projects both internally and externally across multiple work streams
Strong Attention to Detail: Is extremely process oriented and able to adapt to changing environments
2-3 years of experience in asset management desired
Knowledge of printing and photography mechanics
Microsoft office skillset
Adobe Suite skillset a must
Knowledge of Drubal and HTML coding is a plus

Account Executive, EL Brand, Tennessee Resume Examples & Samples

Total Volume: $10 million
Total # of doors: 23, travel to Northern Alabama & Kentucky (overnights)
Retailers: Dillards TN, Belk Southern, Nordstrom
Direct Reports: 1 Belk AC, 1 Dillards Sales Development Coach

Tmag Brand Manager Resume Examples & Samples

Lead the Net Sales development with wholesale clients and own retail
Overall brand development in local market
Control Operation expenses
Interact with rest of local adidas functional teams
To staff most suitable persons in direct report positions in alignment with Dir. Marketing AC and Dir. HR AC
Set personal objectives, targets, guidelines and assess all reports
Develop the functional and social skills of direct reports on and off the job
Manage all reports as an integrated team by setting team objectives, targets and guidelines
Ensure smooth cooperation of all direct reports along all interfaces
Measure progress on own KPIs
Monitor all reports
Monitor and report on consumer trends and competitors’ activities regarding ranging and pricing across LMA and propose/initiate/take actions
Pro-actively monitor category performance across the region and define corrective action as needed

Brand Engagement Manager Syfy Resume Examples & Samples

Work alongside the Digital Content Producer Syfy to support execution of social media, paid digital media, content marketing and viewer liaison for Syfy. This includes playing a part, alongside the digital content producer, in leading live social media discussions e.g. twitter around our key content in prime time
Support the Head of Marketing Syfy in the development of Digital strategy (web, apps etc) for Syfy UK – ensuring UK requirements are clear, communicated and have a clear path to delivery
Working alongside the Commercial team, build & create monetisable digital assets
Work closely with Syfy PR Manager to ensure all activities are aligned and integrated as well as devising & executing internal comms campaigns alongside the Syfy PR Manager
Develop & execute partnerships & contra deals in line with Partnership Marketing Strategy devised by Head of Marketing. Execute sponsorships working closely with Sponsorship team
Review, evaluate and measure Syfy on and off air activity. Recommend improvements to innovate and optimize effectiveness of activity and company processes
Day to day management of Syfy marketing budget raising POs, tracking expenditure etc
Develop strong Studio relationships to the benefit of Syfy marketing activity
Experience of presenting to clients/senior personnel
Full mix Brand Marketing Communications execution
Solid Partnership Marketing skills – understanding of contra constructs
Sponsorship execution
Commissioning & Analysis of qualitative and quantitative research to identify insights
Excellent presentation skills
Strong financial acumen in order to identify new revenue streams, manage budgets, develop business plans and support the overall corporate financial objectives
Strong editorial and creative skills – able to produce effective written communication, and to critique and develop printed and audio visual creative & design
Willingness to travel and work overtime, and on weekends with short notice

Brand Manger Resume Examples & Samples

Minimum of 5 years experience in product management/pricing
Undergraduate or graduate degree – MBA preferred
Flexible individual adept at multi-tasking who can easily and efficiently transition across topics and disciplines with the ability to effectively prioritize multiple projects and tasks
Excellent time management skills and attention to detail with proven ability to meet critical timelines
Proven strong interpersonal (including creative approaches to problem-solving), communication (written and oral) and organizational skills
Strong Client Relationship skills
Excellent Product Management Skills
Ability to maintain close working relationships with cross-functional groups
Able to work both independently and as part of a team
Strong Microsoft Office skills (Word, PowerPoint, Excel, Visio, Project)

Brand Leader Resume Examples & Samples

Complete mastery of the Project leader/Senior Project leader position
5 - 7 years (minimum) of experience in maintaining/developing client relationships an agency setting (marketing, communications, design, advertising, etc.)
Strong sense of responsibility and commitment
Effective communication skills (written and verbal)
Track record of leading projects on budget, on time and on strategy
Ability to listen well and respond positively to feedback
Strong facilitation skills
Working knowledge of Microsoft Office, Adobe Acrobat, Keynote, Macintosh platform, digital/social media

Accountant Domestic Brand Resume Examples & Samples

Create program payment schedules based on contract review
Prepare standard monthly journal entries
Prepare monthly account analyses and reconciliations
Prepare program asset and liability account roll forwards and information supporting financial statement disclosures
Prepare monthly intercompany / related party programming schedules
Create/update acquired program purchase orders
Record acquired program assets and liabilities via SAP receipting functionality
Input acquired program payment schedules into the planning system
Facilitate monthly acquired program invoice matching and approvals
Assist with ad hoc Viacom and internal management requests
Ensure that all relevant key controls are in place and functioning properly in accordance with internal policies and procedures and Sarbanes Oxley rules and regulations
B.S. in Accounting or Finance
0-2 years relevant work experience
Proficient computer skills are a must (Microsoft Office, Accounting systems)
Good understanding of general accounting principles, concepts and processes
Strong written and oral communication skills with the ability to listen actively and respond to others
Team player with the ability to establish and maintain positive working relationships
Attention to detail with the ability to take initiative, follow up and complete tasks in a timely manner

Brand Production Manager Resume Examples & Samples

Coordinate meetings with internal clients, Brand, Marketing and Communications (BMC) teams and external agencies
Manage budgets with external agencies; handle payments and invoices
Coordinate work with internal and external agencies; ensure that deliverables are produced on time and on budget
Support the production and delivery of brand guidance assets, including brand clinics
Help senior managers move creative work through revisions and development to final delivery
Proactively flag and manage tensions and bottlenecks in production
Align with the Project Management team to deliver on requirements for the wider program (e.g., toolkits, education, talk tracks, communications materials)
Be the BEC team’s eyes and ears on the ground; help identify and resolve issues and needs
Proofread documents; monitor the approval process as needed

Brand Manager Digital & Partnerships Resume Examples & Samples

Working closely with the Head of Marketing to support the development of & to execute clear overall channel brand strategies and plans that meet ratings and revenue objectives
Support the setting of channel, web & marketing (digital & traditional) KPIs and reporting on progress/performance on an ongoing basis
Work closely with On-Air Media Planning to maximize and integrate on and off-air activity
Regularly update E! UK & Movies 24 website plus execution of content strategy & plans, execution of all editorial/content updates, as well as solid understanding of SEO
Consultation with legal for management of third party agreements and contracts as required
Working alongside the Commercial team, monitor & optimise impact of digital activity on digital revenue
Execute sponsorships working closely with Sponsorship team
Proven experience in specific digital marketing/digital content production (social, mobile, in-house web development & maintenance, paid media, content marketing) – preferably including an entertainment/lifestyle brand with strong PR-ability
Strong Digital Media Skills at executional level: paid, viral, social (Solid understanding of Facebook, Twitter, You Tube, Instagram, Google+ etc.), SEO, content marketing incl. video
A thorough understanding of content management systems and their use in populating websites with content
Advanced use of Photoshop, Illustrator, HTML, Fireworks and other graphics software. Knowledge of FTP, web hosting and traffic reporting
Presenting to clients/senior personnel

Partner Brand Manager Resume Examples & Samples

Bachelor's degree from a top university or equivalent
Fluency in English and at least one other European language (preferred)
2-3 years experience in a similar role (customer facing or partnership role, marketing background, project management experience)
Proven track record of exceptional performance, high productivity and attention to detail
Strong interest in product marketing
Excellent written and oral communication and interpersonal skills
Since the brand guidelines are very dynamic the ideal candidate should be extremely flexible and can deal with ambiguity and uncertainties
Able to work in a fast paced, deadline driven, and techy work environment
High Energy, Go getter attitude, Team player
Safeguarding the client's brands by reviewing partner marketing assets to ensure they meet brand guidelines
Train partners directly on brand guidelines and asset approval processes
Interface directly with partners via email and over the phone to educate on brand guidelines, give suggestions for asset changes, and deliver constructive feedback on marketing asset disapprovals

Executive Director, International Brand Resume Examples & Samples

Oversea the International Fox/DreamWorks Family portfolio for both the physical and digital transactional business for Theatrical family films, TV and DTV films
Work extensively with cross-functional peers in major international markets, regions, and in the Los Angeles home office. As part of the home office marketing team, help lead all activity related to optimizing the transactional (Blu-ray, DVD, Digital) sales of Fox/DWA films
In charge of driving the business and meeting the division goals for a segment of products, by recommending strategy to Fox and DreamWorks management team, setting clear goals, communicating strategies to territories, providing necessary tools, and monitoring activity
Lead architect and planner for International Summits/Webinars & Video Conferences
Dialogue with territory: Communicate strategy and articulate clear goals with aim of elevating plans and achieving consensus. Enrich strategy with territory input, identify servicing needs and share best practices and learnings
Coordinate all aspects of central product marketing development, including briefing, scheduling, consumer research, market/competitive analysis, creative development, consumer promotions and publicity
Identify the needs of the consumers and customers and business opportunities
Provide strategic advice on locally driven initiatives and approvals when needed
Servicing role: provide timely information and materials to territories, either directly or thru briefing and monitoring of functional services (Research, Finance, DVD content and ops, Creative, Publicity, Internet and Promotion)
P&L accountability: recommend and monitor central investment in fixed cost for each release and their segment (DVD content and localization, creative and internet assets, central publicity activity), monitor forecast (together with Finance department), report results and activity to Fox management
Work with on ad-hoc projects as needed

Executive Director, International Brand Resume Examples & Samples

Bachelor's degree, MBA preferred
Politically savvy and charismatic leader
Must have a combination of brand marketing, international and home entertainment experience
Strong understanding of digital transactional business
Must be innovative and always consider both digital transactional and marketing opportunities
Demonstrate an ability to build a narrative and recommend and present business opportunities based on synthesizing data
Adept multi-tasker dealing with multiple projects at once
In-depth understanding of trade marketing/sales function
Proficient at establishing relationships with third party partners, and cross functional peers
Flexibility, ability to work under tight timelines and pressure
Good humor, positive and passionate approach to work
Strong attention to detail while being able to understand the big picture
Excellent communication skills (oral and written)
General management perspective
Ability to be proactive, prioritize multiple important projects and work without constant supervision
Intermediate PowerPoint skills a must

Brand Manager, Season Pass Resume Examples & Samples

Work with outside creative agency to develop seasonal creative strategy to drive awareness and sales
Manage day-to-day relationships with resort marketing teams, service teams, and creative agency to ensure development of marketing strategies are aligned with season pass marketing strategies
Develop growth forecast for yearly sales in partnership with Analytics team. Proactively tracking performance and developing marketing programs to meet needs
Oversee budget and track costs associated with related marketing programs
Brainstorming of creative ideas and executions that help drive business in domestic destination and international markets
Oversight of Marketing Coordinator’s development
Management of special projects assigned by Group Manager

Consumer Brand Manager Resume Examples & Samples

Lead overall B2C marketing programs working closely with the Marketing VP/Director, editorial and consumer sales teams
Develops and executes B2C brand positioning, messaging, creative development, media planning/buying, and channel management focused on improving brand awareness/perceptions and maximizing consumer acquisition and retention. Manages B2C marketing budget
Works with market analyst to fully leverage research and insights in content development, B2C promotion and strategies
Coordinate the production and implementation of creative development, media planning/buying, advertising, marketing promotions, social media and public relations
Assist in developing annual strategic and operational marketing plans

Head of Brand Insight Resume Examples & Samples

A proven record of achievement in pre-testing, campaign tracking, brand image research or evaluation of marketing strategy
In depth knowledge of market and audience research techniques: A sound understanding of both quantitative and qualitative research methodologies with an ability to devise new ways of better exploiting research data
Good knowledge of emerging platforms and cross media brand research
Experience of managing stakeholder relationships at a senior level
Experience of managing and motivating team members
Strong communication skills as the role requires building effective relationships from senior stakeholders to junior team members

Brand Manager, Eu Resume Examples & Samples

Briefing, leading, and organizing teams – internal and external
Understanding category and competitive environments
Leveraging human, cultural, and audience insights
Developing brand narratives across product attributes, consumer benefits, and a brand’s vision
Developing content across multiple markets, accounting for cultural differences and nuances
Understanding channel planning across widely used and emerging media
Developing tools and guidelines to articulate the brand to enable consistency and purity of the brand story
Developing + sharing presentations to effectively inform and influence teams
Managing production process and trafficking of assets
Managing budgets and internal and external resources effectively
Organizing and shaping process
Creativity
Insight-driven
Superb Writing and presentation skills
Ability to work under pressure and with eminent deadlines
Ability to prioritize real-time
Ability to bridge creative gaps and differences across teams

Brand Resume Examples & Samples

Marketing/business studies graduate or professional with at least one year’s experience
Excellent organisational & time management skills
High level of accuracy and attention to detail
Ability to build relationships and networks
Ability to work well under pressure, meet deadlines and manage multiple tasks at one time
Commercial acumen
Some analytical skills
Take on the role of a Champion to support the UK users on technical issues, providing guidance on using the tool effectively

Lucky Brand Resume Examples & Samples

Lead consistent focus on delivering an exceptional customer experience
Implement company selling strategies
Establish Customer Satisfaction
Drive Clientele Program
Coach, Develop and maximize the success of all associates
Drives expectations and ensures accountability
Maximize sales potential by coaching associates behaviors on the sales floor and in the back room
Support team building activities
Recruit, hire and staff
Train associate team
Retain top talent
Analyze business and create action plans
Ensure team communication
Execute company policies/practices
Drive merchandise flow
Drive visual standards and a positive in-store experience
Manage controllable expenses
Maintain Lucky Brand Policies and Procedures
Protect Store Assets
Minimum of (2) two years of specialty, luxury goods or a comparable retail environment
Prior sales management experience
Demonstrated ability to achieve individual selling goals and metrics
Proven ability to drive sales results, able to analyze selling reports, identify business trends and react quickly to the needs of the business
Comfort in making decisions and mediating conflict within a team-environment
Ability to address complex issues and allocate time to execute multiple tasks and changing priorities
Exceptional interpersonal, communication and customer service skills
Ability to identify top talent and train/develop/retain great people
Proficient in windows-based software such as Excel, Word and Outlook
Ability to work a flex schedule (which includes nights, weekend and holiday availability)
Ability to climb ladders
Ability to travel to other store locations (if needed) and attend district meetings

Lucky Brand Resume Examples & Samples

Lead and model the company’s selling and customer service standards
Lead selling and service efforts as the MOD during scheduled shifts
Display expert product knowledge of product, company history, company policy and store/company strategies
Assist in driving Clientele Program
Ensure associates consistently demonstrate client service standards
Assist SM/AM in conducting new associate on-boarding and sales training
Ensure adherence to all company policy, procedures and guidelines in the absence of SM/AM
Provide leadership or assistance with floor sets, window changes and other merchandising and visual expectations
Proven ability to lead sales team; viewed as leader among peers
Ability to make decisions and mediate conflict within a team-environment

Lucky Brand Victoria Gardens Resume Examples & Samples

Train and motivate associates to improve selling and customer service performance
Assist in resolving customer service matters in absence of SM/AM
Communicate individual and team performance feedback to management
Assist in meeting payroll goals by ensuring appropriate floor coverage and maintaining a selling focus in absence of SM/AM
Ensure associates receive scheduled breaks and meal periods in absence of SM/AM
Perform opening and closing duties when needed
Perform merchandise flow duties for the sales floor and backroom as directed
Perform POS transactions on designated shifts and execute management functions in the absence of SM/AM
Supervisory experience in specialty, luxury goods or a comparable retail environment
Demonstrated sales accountability, able to analyze selling reports, identify business trends and react quickly to the needs of the business
Ability to work a flex schedule (which includes nights, weekends and holidays)
Ability to lift at least 20 lbs
Ability to stand/walk for long periods at a time
Ability to travel to other store locations (if needed)
Ability to transfer to another location

Lucky Brand Resume Examples & Samples

Demonstrated sales accountability
Ability to effectively communicate with clients, peers and supervisors
Available for varied shifts including weekend, closing and holiday shifts
Supervisory experience preferred

Lucky Brand Resume Examples & Samples

Execute Workforce Management practices
Drive merchandise Flow
Strong supervisory, communication and customer service skills
Minimum of two years of retail experience preferred

Brand Development Lead Resume Examples & Samples

Building, strengthen and provide ongoing support for key relationships with brands and their agencies, both creative and media
Secure and strengthen and grow new and existing relationships with Brand advertisers beyond social and digital strategies & budgets
Establish a best-in-class Instagram presence for brands through creative consultation
Build strategies on Instagram that align with a specific brand’s key business metrics and KPIs

Client Partner, Brand RTB, Liverail Resume Examples & Samples

Leadership - Lead LiveRail's offering to strategic buyers including sales and strategy
Business development - Grow new relationships and negotiate guaranteed media buys (executed via the buyers preferred DSP)
Partnership development - Collaborate with senior leaders at DSP partners to effectively reach decision makers at buyers utilizing a DSP
Strategy Formulation - assume ownership and management of LiveRail's strategy for advertiser relationships
Analysis - Identify growth opportunities and bring new ideas to market
Digital media expertise - Present advertiser-partners new and relevant publisher/inventory opportunities, and inform publisher sales team of demand market conditions
Sales expertise - Work closely with Marketing to develop and enhance collateral to promote LiveRail's products and services for advertisers

Head of Brand Development Resume Examples & Samples

Define Facebook Canada’s Branding and CPG ‘Go to Market’ Strategies including the role of Video and Instagram
Lead the CPG team
Develop critical path for formal “launch” of Automotive category in Canada
Consult with Product Marketing to help shape product development in support of client needs
Work as a member the executive team in Canada to help forecast and plan for future growth in the region
Leadership of high performing cross functional team of product & measurement experts
Contribute strategically to the growth and direction of Facebook's Branding and Sponsorship products and services

Client Partner, Demand Brand Rtb Resume Examples & Samples

Consultative enterprise selling to DSPs and Ad Networks
Approaching and working with various influencers within target accounts at all levels
Understanding prospects business models, goals and needs through in-person and remote meetings
Educating clients on the benefits of real-time buying
Negotiating long-term relationships with clients

Client Partner, Brand Advertising Resume Examples & Samples

Define and drive the Facebook CEE brand advertising strategy and develop the overall customer proposition in the short, mid and long term
Prospect and penetrate client, media and advertising organizations to obtain branded Develop and execute strategies to ensure growth and achievement of key clients (both regional & national) and revenue objectives
Drive the highest levels of client service and improve relationships and process
Collaborate with internal teams to ensure product improvement, transfer knowledge, improving process & client relationship
Actively participate in the CEE leadership team and global teams where appropriate, embracing company culture, mission,and strategy
Drive overall operational efficiency across sales, marketing and business operations
Act as a spokesperson for Facebook at relevant industry events

Global Brand Partner Resume Examples & Samples

Provide thought leadership and clear direction within the Global Accounts teams, partnering with clients/agencies, presentation and delivery of results
Develop strategy and global alignment to ensure growth and achievement of international accounts revenue objectives in markets around the world
Drive the highest levels of client service by working with cross regional teams at Facebook and at our clients to improve relationships and process
Actively participate on the leadership team, embracing company culture, mission, and strategy

Private Brand Technician Resume Examples & Samples

Communicate daily with overseas and domestic vendors
Maintain Production Timeline spreadsheet to ensure targeted deliveries
Work closely with Brand Managers to approve samples and packaging print-proofs within 3 business days
Manage and track samples. Maintain sample room. Distribute and send daily sample packages
Maintain color books and color library
Complete and distribute color palettes by brand/theme/delivery
Assist with execution of trend story boards and presentations
Maintain artwork binders
Review quote sheets and distribute to Compliance. Notify vendors of revisions
Assist with Home Packaging Details: Including obtaining dyelines, sample turn-in and quote sheets
Maintenance availability codes
Maintain office supplies
Resolve PO shipment discrepancies
Create simple Graphic Packaging
Enter and track import purchase orders
There are no supervisory responsibilities for this position
Product Development experience is preferred
Willingness to listen, learn and execute quickly
The ability to perform in a team oriented environment
Working knowledge of Word, Excel, and PowerPoint
Knowledge of Illustrator and Photoshop is a plus

Digital Brand Manager Resume Examples & Samples

Leverage various tools, products and outlets to drive digital sales leads including
Drive and implement strategy for thought leadership events
Provide content for customer outreach including blogs, LI shares, email marketing
Facilitate reasons for people to reach out to us
Use content as a pre-post tool aligned with our thought leadership efforts
Provide content for MCs to use throughout the sales process
Leverage/manage HubSpot access activity for local market
Subscribe to local solutions sales blog and interpret/implement appropriately for Dayton
Recommend and utilize Lead Gen software, working closely with Digital Sales to drive Thought leadership strategy execution and follow up
Implement a social strategy, writing blogs, utilizing LI, FB, Twitter and other means to drive brand awareness
Leverage and prioritize available CMG corporate resources to best drive revenue in the Dayton and regional resources and our local sales teams
Bachelor’s degree in Marketing or related discipline or equivalent years of experience with 5 years’ experience in related field of digital marketing/branding/lead generation
Ability to collaborate with multiple departments
High level of customer savvy
Extensive experience with social media

Associate Live Brand Manager Resume Examples & Samples

Drive for Results:Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done
Leadership:Can establish a clear vision, then rally partners and cross functional teams to strive to achieve it
Marketing Expertise:Has a good understanding of the full marketing mix. Demonstrates an ability to learn new markets quickly, and can adjust to changes in market dynamics and competitive landscapes
Strategy Creation:Help build the business service strategy including consumer insights, situational analysis, and competitive insights
3-5 years consumer product marketing experience (2+ years post MBA)
Demonstrated marketing & strategic analysis skills with an ability to map an understanding of business drivers

Divisional Brand Manager Resume Examples & Samples

BRAND COMMUNICATION:Prepare and execute monthly sales meetings to motivate, educate and influence SSC’s on brand initiatives and promotions
25%
EDUCATION:Plan, coordinate and execute with the Brand and Salon Centric Education teams an educational calendar consisting of classes, seminars, workshops, clinics to support the overall business plan

Analyst Brand Resume Examples & Samples

Analyze and interpret sales research data for the business team and make preliminary recommendations for next steps
Assist in the development of account level business plans and reviews
Provide overviews of new product categories including competition, pricing, etc
Analyze account sales trends by brand, category and sku’s
Format and create specialized ongoing category management reports and provide special one time analysis, reports, and commentaries as requested by the business team or account
Incorporate consumer research into account presentations
Manage retail POS database to insure accurate reporting and analysis
Track competitive ad activity and sales results
Assist in forecasting returns through inventory analyisis at the sku level
Assist in the development of account business plans
Forecast inventory needs on new, existing, and deleted items
Four year degree required. Outstanding analytical and problem solving skills a must. Excellent Excel and Powerpoint skills
Ability to Interact Effectively
Demonstrate a sense of Entrepreneurship
Results Oriented

Mgr Brand Resume Examples & Samples

3 year product vision and panier (US)
Short-term and long-term brand strategy
Competitive expertise — positioning, advertising activity, product portfolio, performance
Product expertise — claims, science and technology, consumer preference and habits
Partner with Channel Managers to ensure effective and timely execution of product vision
Partner with Global Marketing on new product development and launch strategies
Partner with Support Groups (Creative, Packaging, Development, Demand Planning, Finance, etc) to strategize and prepare for product launches and animations
Partner with field sales executives to manage promotion planning and launch execution at a number of retail partners
5-7 years beauty marketing experience

Brand Comms Executive Resume Examples & Samples

Minimum experience of 2 years in a similar position in the sport industry preferably within a multinational environment
Communication/Advertising & PR Degree or others like Economics with Marketing specialization
Detailed knowledge in Digital & Social Communication
Preferably experience using Website Metrics platform (ex: Adobe Acrobat, Google Analytics, Core Metrics or other) and Social Media Metrics platform / Monitorization (ex: Sprinklr, Hootsuite, Brandwatch, etc.)
Good communication skills and team player
Ability to multi-task and work under pressure. Proactive and flexible/open to new challenges
English and Spanish fluent, both written and spoken
Advanced in MS Excel and PowerPoint

Intern Employment Brand Resume Examples & Samples

Drive the creative process with internal clients, collect content requirements, and collaborate with marketing resources to deliver content creative for social media, careers website, and/or other marketing purposes
Collaborate with Staffing and HR teams on content creation as it relates to their respective areas
Maintain and update VMware Careers online properties and careers website to ensure content is robust and up-to-date
Coordinate with vendors on swag creation and distribution
Assist with ad-hoc projects and requests as it relates to content creative and employer of choice awards
Brand research
Content management (i.e. creating/maintaining library system)
Corporate Marketing Requests (CMRs)
BA/BS in Marketing or related field
Strong interpersonal written/oral communications
Able to work cross-collaboratively with global teams
Detail oriented/organized
Proficient project management, execution, evaluation/assessment
Previous marketing and project management or operational experience a plus
Employment branding, recruitment marketing, or recruitment experience a plus
Agile, creative and entrepreneurial when faced with challenges

Brand Manager, Blizzard Resume Examples & Samples

Partner with the Blizzard HQ and in market teams to develop long-term brand goals, strategies, tactics, and agree desired outcomes for Blizzard’s leading video game brands. The brand goals are to be based on consumer insights, franchise values and annual budgets
Work closely with Blizzard’s HQ and Blizzard APAC markets to identify and agree on key marketing opportunities, develop clear written briefs and formulate marketing and communication plans, tactics and work with the company’s teams and agencies to come up with core creative ideas and integrated campaign plans
Work with market teams, agencies, and the cross-functional teams from other Blizzard departments or channel partners to support the implementation of marketing campaigns. Pay close attention to details during execution and maximize effectiveness and oversee detailed post mortem analysis
Collaborate with local teams to develop locally relevant strategies and mechanisms to better acquire, win-back, convert, and retain existing players in marketing campaigns, game activities and events
Initiate Pan APAC co-branding partnerships and closely work with partners and internal stakeholders to deliver the desired key messages and achieve the objectives via co-marketing activities in a win-win way
Work with internal consumer research, our global HQ, and business intelligence teams, as well as external market intelligence vendors to gather the evolving marketing and consumer knowledge relevant to the Blizzard portfolio of brands
On working level, manage, supervise, and evaluate external agencies and vendors as required for regional projects. Collate and oversee development of Blizzard brand reports and market updates
Consolidate and recommend regional requirements for presentation to HQ marketing and development teams to gain buy in
Develop regular regional franchise and management reports as required
Coordinate internal approvals for plans and creative assets in the region

Euc Client Brand Manager Resume Examples & Samples

Knowledge of enterprise IT industry, technologies, products and services are required
Strong analytical skill and insight for leading strategy out of the analysis
Solid execution and agility to move things forward in time
Strong leadership and negotiation skill to lead other related functions and agencies
Strong teamwork and communication skills for smooth cross-functional operations
Skill to deal with ambiguity and changes to make a right decision and action under fast-moving circumstances
Presentation skill. MS PPT, EXCEL, WORD
Advanced English proficiency with Native leveled Japanese

Brand Experience Manager Chromebooks Resume Examples & Samples

Enhance customer experience lifecycle through defining and planning the consumer and commercial ecosystem
Close gaps and inconsistencies within and across consumer and commercial portfolios and ecosystems
Coordinate and align of cross-BU portfolios, CP&D, Software, Services and technology strategies to enhance customer experience with the offer
Enhance and enable go-to-market activities through clear planning and communication
Perform research to generate insights and understand trend to drive the next gen products and solutions
Identify use cases, message ladder, and experience alignment for products and solutions
Define overall customer experience and corresponding marketing claims
Deliver content to ensure product and solution launch readiness
Optimize marketing efforts through capturing critical feedback and learnings

Bioelements Brand Manager Resume Examples & Samples

SALES: Key Account Development - Identifies focuses and develops a plan of long term growth for within assigned territory. Develops relationships with new salons while growing existing salon base using a consistent and balanced selling approach. Conquesting and prospecting new accounts within assigned territory while maintaining awareness of total market activity and gathering competitive intelligence. -40%
SALES: Achieves sales goals and objectives through the key performance indicators (KPI’s) established by management. Bioelements Brand Manager progress against established KPI’s is monitored regularly by sales management. Includes goals and KPIs as well as overall targets. Maximizing the market share in the salon vs. potential by expanding product catalogue. - 30%
EDUCATION & TRAINING: Supports sales by participating in and facilitating education and promotional events including area classes, company shows and events, hands-on work-shops, and in-salon education. Partner with PPD provided resources to plan education and training initiatives as part of ongoing business development. -20%
ADMINISTRATION & PLANNING: Effectively manages all administrative aspects of the role in a timely manner to include but not limited to daily remote order entry and regular maintenance of customer information and activity for the assigned territory in Salesforce.com. Maximize the efficiency of territory routing to ensure the most effective account call schedule. Strong participation in all regional and national sales meetings. -10%

Club Brand Manager Resume Examples & Samples

Develop, socialize and adhere to the brand-specific Brand Identity Model. Integrate core elements into all customer and internal touch-points
Manage the development (brief, integration) of customer messaging; advertising, graphic assets, packaging. Ensure that all messaging remains “on brand”
Partner with the balance of Marketing, and CLUB & Cabela’s business units to drive business metrics and integrate into performance planning
Works collaboratively with Cabela’s & CLUB communications teams to execute a determined communications strategy and style guide
Collaborate with Cabela’s and CLUB business units to bring news to the marketplace; drive campaign rollouts and key initiative messaging. Partner to gain customer understanding; link inextricably to brand strategies
Identify and lead business initiatives. Identify opportunities, conduct research, obtain management approval with fact based business proposals and lead to successful execution (i.e. CLUB Visa competitive positioning, new products, new communication initiatives)
Communicate effectively across the Cabela’s organization. Must be able to clearly and succinctly communicate in written and verbal situations. Ability to give clear direction and coaching to the creative team is mandatory
Train, develop and lead marketing team on creative production tools and processes as well as Cabela’s brand initiatives
Bachelors Degree required
6 to 8+ years’ experience in marketing, brand management or related field
Strong leadership skills with proven ability to facilitate cross-functional teams; some supervisory or management experience required
Extensive communication (written and verbal), mediation (conflict resolution) and facilitation skills
Visionary with long term focus - able to see the end result
Self starter; demonstrates personal initiative and willingly assumes responsibility and ownership
Ability to build a motivated, positive, trust-based team and strong working relationships with internal and external customers
Ability to create an open environment supportive of free sharing of information and ideas that is also conducive to contribution, growth and achievement
Customer focused behavior
Exemplary standards of integrity, personal work ethic and continuous involvement in self education and development
Proficiency in Windows, Excel, Word, PowerPoint and other Microsoft Office tools
Available to travel up to 25% of the time to Sidney and Cabela’s Retail stores for training, partner collaboration, etc
Ability to consistently exceed customer expectations and show commitment to Cabela’s Core Values

Employment Brand Channels, Partner Manager Resume Examples & Samples

Work with Regional Brand Managers to strategize outreach efforts and external communication channels
Build talent attraction strategies through the use of multiple platforms including social media, digital channels, talent community development and branding
Distribute content across social channels, engage online communities and contribute to content projects
Direct and moderate online discussions through various social media
Co-manage 3rd party marketing relationships (Glassdoor, The Muse, Direct Employers, LinkedIn)
Manage FB job distribution channels on 3rd party sites and analytics for this
Manage editorial calendar across all channels
Manage FB recruitment ad campaigns and be a champion for our own FB ads platform
Identify, measure, and report on metrics related to outcomes from channel and partner activities

Director of Brand Insight Resume Examples & Samples

Develop a strategy that enables Corporate Affairs to be truly data and insight-driven, based on consistent and comparable key performance indicators
Audit current data gathering and insights activity across Corporate Affairs to evaluate our approach and establish definitive standards and guidelines
Set up routine and systematic reporting and analytics on all digital data (web, social, advocates and content performance) that underpins all Corporate Affairs activity, to ensure a consistent approach
Offer consultancy and coaching for the broader Corporate Affairs community on the use of data and analytics, and equip them with data and the skills to apply it
Guide and monitor the health of the Pearson brand to clearly and quickly diagnose brand performance and implement tactical plans to drive greater business results
Guide the analytics and insight that underpin the development of communications materials, and assess the impact of Corporate Affairs activity deployed in-market
Managerial responsibility for a small team of insight professionals, and responsibility for leading our work with external research partners to ensure they provide effective and insightful output
Play a leadership role across the broader organisation, creating a centre of excellence for how we bring our broader social and web reporting together

Wdtc Digital Brand Manager Maternity Resume Examples & Samples

Develop and manage the content strategy for consumer direct across the whole Walt Disney World & Disney Cruise Line web site & commerce engine website to ensure a consistent customer journey from the beginning to end. Manage content strategy on Disney Line Paris Disney Holidays website & commerce engine
Manage, develop & maximise SEO to improve the customer journey & increase conversions
Work cross functionally to support multivariate and usability testing initiatives, ensuring the provision of well optimised website content
Create and manage the annual Walt Disney Travel Company -UK marketing and merchandising plan, co-ordinating with key stakeholders across the business to ensure that brand and marketing activities are effectively represented through the sales and marketing mix
Manage the Walt Disney Travel Company – Disney Land Paris PPC campaigns
Work together with the other Marketing managers, especially the Digital teams, to ensure consistent marketing & effective launch of campaigns as required
Manage the development and production of Walt Disney Travel Company -UK and third party collateral whilst working closely with the Head of Walt Disney World Brand Marketing to ensure strategic creative direction
Manage the Walt Disney Travel Company -UK and Ireland marketing budget (in excess of £235K per annum), working closely with the Disney Destinations International Finance team (exc. Affiliate & PPC)
Develop tactical offers for key booking periods as needed by working with the Walt Disney Travel Company -UK Finance Analyst, Commercial Manager and third parties
Work with the Head Walt Disney World Brand Marketing to define, evolve and implement the Guest contact strategy, including but not limited to the development of

Brand Resume Examples & Samples

Participate in the planning, coordination and execution of marketing programs and initiatives across various industries and functions to support the go-to-market strategy
Successfully plan, coordinate and execute large signature corporate events, roundtables and alumni relations activities
Demonstrate an understanding and application of principles and practices of event coordination. Duties are generally varied and of moderate complexity
Maintain infrastructure and database system to support communications and marketing programs
Gain opportunities to experience a variety of projects and marketing initiatives
Work with multiple internal teams and external partners
Degree/Diploma holder in hospitality/business/ marketing/ communications related field of studies with minimum 3-4 years relevant working experience
Experience in Events Management and previous hospitality experience is required
Self-starter with drive, creativity and a passion for charting new business
Strong organizational skills and the ability to coordinate multiple tasks as well as managing multiple events concurrently
Result driven individual with strong desire to succeed
Exceptional verbal and written communication skills with the confidence and maturity to interact effectively with people from all levels
Ability to adapt and thrive in fast-paced and dynamic environment

Workspace Brand Manager, West Elm Workspace Resume Examples & Samples

Supports leadership with weekly updates on performance, sales and profitability
Supports leadership team with workspace insights and analysis
Primary liaison to our external workspace partner, Inscape
Responsible for a vibrant & healthy relationship between west elm and Inscape
Coordinates all activities between the two firms
Executes annual goals & objectives for sales and other performance metrics set by west elm and Inscape
Directs the marketing & promotional efforts of west elm workspace including key showroom spaces
Responsible for P&L - drives for continual margin improvement and cost reduction in conjunction with sales results and competitive business trends
Maintains & monitors the business metrics & targets which includes but not limited to
Costs
Profitability
Market penetration/share
Customer satisfaction
On-time delivery
Responsible for product line expansion/extension
Makes necessary sales calls on important opportunities for west elm workspace
Stays atop the latest design & business trends in order to better direct the west elm workspace brand
Continually evaluate communications process in order to streamline information and develop effective, efficient formats
7+ years project management and/or merchandising experience preferred
Ability to consistently implement several projects simultaneously in a fast paced environment
Ability to develop effective and productive working relationships with business partners

Brand Manager Syfy Resume Examples & Samples

Working closely with the Head of Marketing Syfy to support the development of & to execute clear overall channel brand strategies and plans that meet ratings and revenue objectives
Support the setting of channel, web & marketing (digital & traditional) KPIS and reporting on progress/performance on an ongoing basis
Support the Head of Marketing in working closely with the research function & leveraging digital analysis to ensure clear, accurate and useful information is communicated to assist in informing strategy and maximising the effectiveness of programming, marketing and media planning
Work closely with On-Air Media Planning to maximize and integrate on and off-air activity for E!
Execute internal passion brand programme for this channel to drive cultural change
Execute trade marketing plans in line with strategy devised by Head of Marketing & VP Marketing with the objective of developing relationships with affiliate platforms such as Sky, Virgin etc as well as Sky Media and Media Agencies
Must have proven full mix marketing experience incl. solid Digital Media experience (social, website, paid media, content marketing) – likely includes recent experience of an entertainment or gaming brand with strong PR-ability
Excellent presentation skills, including experience of presenting to clients/senior personnel

Brand Development Lead Resume Examples & Samples

Manage the liaison between brand partners, vertical leaders, agencies and the internal Instagram team
With the sales team, Lead meetings with brands and agencies with prepared examples and presentation materials, contributing guidance and recommendations and managing follow-up and on-going correspondence
With vertical sales leaders, develop plans for strong pipelines for key accounts
Demonstrate the value of Instagram’s paid products in light of other media channels in the market

Global Industry Brand Resume Examples & Samples

Driving highly impactful and effective sector marketing strategies and programs that integrate with the service lines and are consistent across sectors when appropriate
Providing leadership for Sectors in BMC, representing BMC at key Sector leadership forums
Providing leadership and support for key sector enablement initiatives including: blockbuster solutions, knowledge transformation and Megatrends
Ensuring that Sector is represented in BMC initiatives such as planning, measurement and firmwide brand and GTM programs
Provide strong leadership and support to the Vice Chair Global Industry and the GTM Programs Leader to deliver against EY’s global strategy laid out under Vision 2020
Play a leadership role in creating a best-in-class BMC function
Connect Global Industry GTM strategies, objectives and plans to other BMC programs team as part of the integrated strategy, planning and measurement process
Ensure that Sector BMC leaders develop and execute marketing plans with a focus on delivering results and business outcomes that build brand, expand relationships and ultimately drive revenue with clients and prospects
Be responsible, in conjunction with the GTM Programs Leader, for talent management and engagement across the sector BMC team with emphasis on how the team maintains links with and knowledge of the business and best practices
Manage relationships with key stakeholders across Global Industry, the BMC organization and within the business, establishing sponsors and subject matter resources for industry enablement projects
Represent BMC on the Global Industry Enablement team and fully support and participate in Enablement team programs
Support methods for driving innovation and change across the sector BMC organization
Have budgetary and financial management oversight responsibilities for sector marketing programs in collaboration with Global Industry leadership
Maintain up-to-date knowledge on BMC issues, trends and long-term implications to enrich EY’s GTM approach
Demonstrate a strong understanding of EY’s business, clients’ issues and buyers’ agendas across sectors, geographies and accounts globally
Deliver on Global Industry and BMC strategic priorities; align BMC initiatives with Global Industry and EY’s performance agenda and revenue goals; achieve the desired results; communicate the BMC value proposition
Proactively develop foundational, functional and leadership competencies in others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire others by holding self accountable for continuous learning; leverage EY’s performance management and development process (PMDP) methods to effectively manage team member performance and development
Motivate professionals across BMC to realize the BMC vision; enable innovative thinking and inspire innovative action in others; communicate the business case for change; leverage communications to inspire others
Be a point of integration; connect all facets of the business when initiating, developing and implementing marketing and communications projects; drive knowledge sharing throughout Global Industry and BMC; synthesize information from others; help the business address its big issues, serve as an organizational connector
Gather feedback from Global Industry leadership to ensure that BMC delivers exceptional client service to clients both internally and externally
Playing an oversight role for the Sector BMC leaders without counseling and line management responsibilities
Experience in global industry marketing, ideally in professional service firms and/or a marketing and communications-oriented consulting background
Outstanding communication abilities, which are required to connect the dots within GTM, with Global Industry and beyond
Proven ability to influence and build collaborative relationships in BMC and beyond
Experience managing complex, global programs

Summer Internship Lucky Brand Resume Examples & Samples

Report to the office Monday – Thursday, 9am – 6pm
Work with a particular department
Work on a project in your given department: - Wholesale - Merchandising - Production - Design - Finance - Store Design - E-Commerce - Legal - Inventory Management
Must be a college junior or senior
Able to work in a fast paced environment and eager to learn
Prior experience working in the fashion industry a plus
Curious, creative thinking and enthusiastic with a hard-working nature
Strong computer skills with knowledge of all microsoft office programs * Knowledge of how to design for print and web environments
Candidates must be professional, polished and polite *LI-JB1

Assistant Branch Manager Glendale North Brand Branch Resume Examples & Samples

Assist in creating a strong sales, service and operation culture, fostering an environment in which all branch employees and segment partners excel and achieve scorecard goals
Support portfolio growth by coaching Tellers to effectively identify referral opportunities and perform sales/referral activities. Develop high performing tellers in order to build bench strength
Leverage workforce planning tool to optimize staffing in branches to ensure effective lobby and line management to provide exceptional client service and comply with all legal and regulatory requirements
Resolve escalated client complaints/issues promptly and effectively
Conduct "daily proof processes" to ensure adherence to operational requirements; investigate controllable losses among branch staff; provide coaching and performance management on decisions and processes used
Partner with Area Operations Director in the execution of operational excellence and achievement of operational goals
Partner closely with Branch Manager to manage hiring, performance management and compensation of Tellers. Adhere to staffing guidelines and recommended mix of full-time and part-time employees
Three or more years of operations experience; banking experience preferred
Demonstrated ability to lead, motivate, and influence others
Ability to exercise good judgment
Ability to prioritize multiple demands

Director Global Brand Resume Examples & Samples

Manage oversight of all financial and operational activities including
Annual Business Planning and Annual Operating Plan
Lead team Agency Operations & Management including Agency Reviews, MSA negotiation and renewals, Statements of Work and Agency Budget Management
Serve as first point of contact between team and Finance, Audit, and other external departments with respect to overall sponsorship requests
Support annual strategic planning process by developing insightful analysis to determine marketing strategy and investment levels
Work with limited direction, usually within a complex and often ambiguous environment, to drive rigorous, fact-based recommendations to senior management, other executive, functional, or regional management while supporting syndication with stakeholders across the organization
Be innovative and curious, always looking for ways to do things better and drive analytics forward
You have an M.B.A. or relevant graduate degree
You have 7-10 years of experience in management consulting and/or strategic planning role where you produced analysis and reports for executive-level or external client customers,
You have stellar analytical and problem solving skills, and can break large problems down into smaller, solvable problems and gather the data you need to solve them
You are able to structure, manage, and coordinate complex project with multiple stakeholders at both senior and junior levels
You are team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including experience managing external vendors and agency partners with excellent relationship skills
You are comfortable presenting to senior leaders and can convince them of your viewpoint

Wholesale Brand Manager Resume Examples & Samples

Submit weekly business recap of all divisions to the Commercial and Wholesale Directors and Market Director each week
Ensure proper coverage in all selling areas
Partner with Account Executives, Service and Productivity and Training Managers and Dedicated Selling Associates (DSAs) to conduct both seasonal training seminars regarding inspiration of the line, product knowledge, merchandising and wardrobing and ad hoc as needed training sessions to support selling and business needs
Review current selling patterns and trends and react accordingly to impact sales
Conduct regular meetings with all specialists in order to review financial targets for the day/week/month and agree actions to improve
Partner with corporate S&P and Training teams to ensure that the DSAs are well trained in all aspects of the brand and knowledge is followed up within the store
Partner with the wholesale store manager and regional manager where applicable, to build relationships and gain support for brand needs

Brand Innovation Manager Resume Examples & Samples

Minimum 5-7 years of experience with a balance of consumer marketing, new business development and innovation management experience
Assess attractive consumer opportunities and emerging trends (local and global) that are currently untapped by Coca-Cola Canada by leveraging consumer research in order to identify new volume and profit growth areas (ie. new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution)
Assess in market potential of innovation concepts which have relevance in order to maximize volume, revenue, profit
Determine financial attractiveness of new growth areas by utilizing value chain and P&L analysis in order to prioritize opportunities and assess viability
Develop and coordinate cross-functional project plans in order to ensure timely in-market commercialization of breakthrough innovations
Actively participate in Global and CCNA innovation/VEB network to generate a higher degree of collaboration in sharing ideas and best practices
Support Director, Portfolio Strategy & Innovation in LTBP process and analysis
Strong communication skills with the ability to communicate and influence across Business Units the System and with Sr. Leadership

Senior Manager Performance Management Brand Operations Resume Examples & Samples

Partner with assigned business functions and the respective Sr. Management
Enable fact based decision making by creating transparency on all Brand Operations cost levels (OPEX, CAPEX) through budgeting and forecasting
Manage & execute standardized reporting and ad-hoc analysis
Manage cost centers and support cost center owners in all financial tasks (e.g. investment and recruitment requests, cost recharges, etc.)
Identify significant and sustainable improvement potential through variance analysis, derive solutions and facilitate related decisions
Develop new processes, standards or operational plans and deliver results with direct impact on the department and overall targets
Lead medium/large sized projects generating Brand Operations specific key performance indicators; implement findings and ensure sustainability of achievements
Develop and implement comprehensive and aligned communication packages to present results, recommendations and solutions
Design, develop and implement applicable state of the art analytic tools
Provide comprehensive expertise for assigned functional areas/systems and processes towards team and business partners
Ensure, constantly improve and foster smooth operation of the day today business, systems and working methods by taking on full ownership for related actions
Comprehensive business understanding of processes and structure
High degree of customer orientation
Ability to maneuver and work in a consistently changing environment and among different management levels of a global organization
Ability to operate cross-functionally and understand external business drivers
Thorough understanding of the complexity, interactions and dynamics within an international company
Ability to think and act strategically and develop operational plans
Experience in Project Management
Excellent communication and influencing skills
University degree in Business Administration/Finance/Controlling/International Management
System expertise: excellent MS office skills (especially Excel), fundamental SAP (FI/CO), BI
5-10 years work experience in related fields

Brand Analyst Resume Examples & Samples

Assist CDM in all reporting and analyses
Weekly Reporting and Analyses
Very flexible to change
Proficiency in Nielsen/IRI software and system
Account specific software

Brand Manager Puerto Rico Resume Examples & Samples

Developing the vision and strategy for the Sparkling Beverage portfolio
Leading the execution of the brand marketing plans
Developing a robust innovation pipeline to ensure long term success in the marketplace
Managing brand investments

Brand Manager Still Beverages Resume Examples & Samples

Understanding of how to define brand positioning and architecture and build brands & brand equity (Proficient)
Create locally relevant brand communications (Proficient)
Financial analysis (Limited)
Revenue management / OBPPC (understand channel, pack, price dynamics, etc.) (Limited)
Supply Chain management (Proficient)
Understand how to leverage & best manage agencies (briefs, leading, evaluations, etc.) (Proficient)

Brand Manager, Sparkling Resume Examples & Samples

Marketing Manager
Marketing Director
Marketing team
Technical team
SRA team
Logistics team-
Legal team
PAC team
Bottler
Agencies (creative / PR / connection/ digital agency)
Understanding consumers and develop insights (Proficient)
6+ years of marketing experience in multinational FMCG companies; advertising agency
Ability to work different projects simultaneously, setting priorities with balance of effectiveness and efficiency
Self-motivated in driving best in class marketing programs and innovation
Knowledge in teens market including but not limited to teens insights, trends and media behavior

Associate Brand Group Director Resume Examples & Samples

Minimum 7+ years of experience developing strategic media recommendations and stewarding media account projects
Strong Leadership skills and experience developing a team of media professionals
Experience in a client relationship management role
Familiar with marketing principles and concepts
Strong command of media research and reporting resources

Associate Brand Group Director Resume Examples & Samples

Deep understanding of Horizon Direct Marketing Division’s strategic offerings
Provide supporting role on planning projects
Keen knowledge of all of Horizon proprietary and syndicated planning tools
Keep up to date and provide recommendations incorporating existing/traditional as well as emerging and creative communication channels
Maintain fluency in media trends
Participate in media vendor meetings

Head of Customer Campaigns & Brand Resume Examples & Samples

Experience in the delivery of integrated sales and marketing campaigns, focussing on measurable outcomes
Brand management experience, in particular leveraging digital and social media channels
Experience in developing solutions that are designed from customer feedback
Strong leadership experience, delivering highly engaged and performing teams
A strong background in partnering and influencing business stakeholders
A high level of commercial acumen – with a focus on ROI and maximizing opportunities within a controlled budget
Financial services experience is not required

Brand Manager Ii Espresso Resume Examples & Samples

Progressive experience in product or brand management. 6-10 years
Strong organization and planning skills
Strong problem solving abilities

Lucky Brand Resume Examples & Samples

The Store Manager (SM) is responsible for overseeing the operational execution of the store; ensures positive customer experiences; demonstrates ability to meet individual sales and metric goals; drives profitable top-line sales growth and coaches store associates to consistently provide customers with an exceptional shopping experience
Top performing SMs are outgoing, engaging, and determined to achieve results. At the same time, they prefer consistency and order, slow down enough to carefully evaluate information and trends, and focus on customers and associates
Top performers give credit to their team rather than take credit for themselves
A top performing SM drives execution in the store through coaching of associates which results in profitable top-line sales growth
A consistent and positive customer experience is coached and reinforced both on the sales floor and in the backroom
The SM understands the key business drivers and adjusts the business accordingly
The DM and Home Office provide clear direction and feedback so the SM can focus on execution
Minimum of (3) three years of specialty, luxury goods or a comparable retail environment
Prior sales management experience Demonstrated ability to achieve individual selling goals and metrics

Head of Brand Resume Examples & Samples

Work with management from various lines of business to achieve objectives including customer acquisition, cross-sell, retention and brand-building
Develop and implement strategic and tactical marketing plans for individual business units, as well as the corporate brand
Develop the Bank’s advertising plan, including media and creative
Lead the advertising agency of record, direct all advertising activities, and coordinate presentations to Executive Management
Lead the media agency of record, develop and steward the Bank’s advertising budget, manage approvals and monitor variances
Develop research and tracking to assess the effectiveness of advertising and brand activities
Collaborate on Bank of the West branding strategy with parent company, BNP Paribas, as needed
Lead creative agencies to develop and implement marketing programs including owned media, collateral, customer communications, promotions, retail merchandising and branch design
Oversee in-house Creative Services activities, including copy writing and layout as necessary
Oversee multi-cultural marketing with a focused marketing strategy and program for the Hispanic, Asian and other identified market segments
Manage a team of marketing professionals including recruitment, goal setting, performance management, coaching and development, and issue resolution
Bachelor’s degree in marketing or related area
15+ years marketing experience, in roles of increasing responsibility
Ad agency or in-house background with leading consumer brands in an advertising and/or marketing communications role
Extensive background developing both marketing strategies and implementation plans
Experience in financial services or other regulated industry a plus
Successful track record leading mid-size teams, with both direct and indirect reports
World-class communicator, both in development of marketing materials and personal interactions
Track record of proactive leadership in matrixed organizations
Exceptional relationship skills and collaborative approach in working with lines of business
Proven ad agency and vendor relationship management experience, including contract negotiation
Hands-on experience with financials and budgeting
Subject matter expertise in all areas of consumer and B-to-B marketing: brand strategy and implementation, advertising, media, marketing communications, digital advertising, search, sales support, retail merchandising and branch design
Ability to distill complex consumer information into transparent communications, plans and strategies, especially to non-marketing professionals
Skillful at managing through change; comfortable with ambiguity
Strong analytical skills and respect for marketing metrics
Proven ability to juggle a large volume of work across multiple constituents
Strong project management ability and detail-orientation
Excellent presentation and written communication skills
Empathetic and diplomatic
Highest standards of ethics and personal integrity

Brand Manager, Global Innovation Platforms Resume Examples & Samples

Builds strong relationships within a matrix structure to ensure achievement of business objectives
Progressive experience in product or brand management. (6-10 years)
Project leadership in a cross-functional environment. ( 5-10 years)
4 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation

Assistant, Brand Partnership & Licensing Resume Examples & Samples

Ability to handle high call volumes
Manage department phones and maintain calendar for appointments, calls, meetings, VIP visitors, key projects and follow-up tracking
Confirm appointments through calls or email
Schedule conference calls among multiple parties
Calculate and submit invoices, timesheets and expense reports in a timely manner
Coordinate travel arrangements and travel itinerary, including venue details
Coordinate and oversee document production and projects, as requested
Order supplies and equipment for designated practice area
Order CDs/vinyls and making sure product closest is current
Attend departmentmeetings and take responsibility for follow-up action
Maintain contacts database and servicing lists
Research brands, pull contacts and pitch artists as needed/specified
Assist in submitting music for commercial sync searches per agency requests
Prepare pitch materials as required for each artist (links, press packs, one sheets)
Maintain music database via various outlets (box, SHARP, iTunes)
Creative design via InDesign and PowerPoint for decks, presentations, one sheets, invitations, etc
Excellent spelling, grammar and writing skills
Working knowledge of Photoshop, InDesign and PowerPoint a must
Comprehensive PC and Mac experience, especially with Microsoft PowerPoint, Outlook, Explorer, Word and Excel
Bachelor’s Degree is preferred

Internships Brand Operations Apparel Costing Resume Examples & Samples

Support in data analysis for key projects
Create and enhance analytical tools and standards together with the team
Support the Global Costing process optimization
Support product feature optimization and garment engineering for profitability
Prepare presentations and training material
Create and enhance technical manuals and guidelines together with the team

Brand Manager Water Resume Examples & Samples

Management, tracking and reporting against DME budget/spend
Degree qualified – preferably in Business/ majors in Marketing and/or Commerce
5 years Brand Marketing experience, currently operating as a Brand Manager – needs another 18 months of larger scale and higher profile brand marketing experience under the belt
Worked on scale brands which are #1,2 or 3 in category – preferably experience in drinks, definitely FMCG
Needs to demonstrate commercial acumen, ability to build and sell a business case for change
Experience across ALL trading channels

Executive Assistant to Global Brand President Resume Examples & Samples

Heavy Calendar Coordination: Schedule, organize, and coordinate appointments, conferences, and meetings
Plan and coordinate complex business travel both Domestic and International
General department support: monthly updates and distribution of key documents, preparation of office meetings (internal/external visitors)
Maintain department office organization and floor plans. Plan and organize office events, such as Friday lunch, brand parties, town hall meeting, pantry supplies
Prepare expense reports pertaining to travel and business expenses on a continuous basis
Assist with preparing documents for meetings, maintaining info/files and proactively looking at emails to flag any pressing items for meetings
Attend direct report meetings/brainstorming meetings for each brand being responsible for the preparation of agenda’s, re-caps and follow ups. Ensure timelines and requests are met
Answer phone for President, take detailed messages, screen calls and re-direct callers as needed
Update President’s home/personal info and update business outlook Contacts. Annually work in tandem with President to cleanup list
General administrative duties, including but not limited to, filing; order office supplies; arrange for messengers, lunches, etc
Miscellaneous Projects as assigned by President
Support other departments, as/if needed
Position requires 5+ years relevant work experience
Superior organizational, communication and interpersonal skills
Advanced computer skills (Outlook, Word, Excel, PowerPoint)
Familiarity with GERS Expense Report software beneficial
Ability to handle multiple priorities in a fast-paced, multi-dimensional environment
Maturity and discretion to handle confidential matters
Team player and proactive personality

Manager Global Brand Resume Examples & Samples

Monthly, Quarterly, and Annual Business Reviews, Forecasting, Budgeting, and Expense Reconciliation
Compliance and Audit Issues including Policy management
Compile and communicate day-to-day updates for Executive purposes and other Marketing or Company-wide needs
Own and manage your work product
You have a Bachelor's degree (M.B.A. is preferred)
You have 6-8 years of experience in management consulting and/or strategic planning role where you produced analysis and reports for executive-level or external client customers,
You have worked in a global or multi-national business
You have experience in and/or significant exposure to the financial service/payment industry (preferred but not required)
You create visually clear, concise, and insightful products (reports or otherwise)
You are self-improvement and learning oriented, and you approach problems with an open mind

Brand Leader Resume Examples & Samples

Be key client contact for key initiatives; own information and communication flow
Become educated on brand meaning, identity management, architecture, trends, social/digital influences, etc
Deepen knowledge of regional/global competitors, target audiences, concept development, positioning, research, retail/shopper experiences and creative consultancy
Commit to the LPK Mechanics (Design the Project, Prolific Exploration, Inspired Synthesis, Constructive Critique, Client WOW!) as best practices
Take time to define the project and create a roadmap with the end in mind
Exhibit sound financial practices, daily
Anticipate, prevent and resolve internal and external problems
Access the most appropriate resources for each opportunity; bring in ‘alien’ eyes (creative consultants)
Deliver against the client request and then push the team to deliver “one better” - a solution that meets the client’s objectives and supports brand equity, strategy and aesthetics

Brand Development Lead, Instagram Resume Examples & Samples

Manage the liaison between brand partners, account teams, agencies and the internal Instagram team
With the sales team, lead meetings with brands and agencies with prepared examples and presentation materials, contributing guidance and recommendations and managing follow-up and on-going correspondence
Become an expert in best practices and examples of how brands are using Instagram and adapt recommendations to suit specific brand needs
Support new partners through launch process and liaise with Instagram product and technical support
Track, analyze, and communicate key quantitative metrics across initiatives and provide actionable recommendations to improve performance

Brand Development Lead, Instagram Resume Examples & Samples

Build, strengthen and provide ongoing support for key relationships with brands and their agencies, both creative and media
Communicate Instagram’s positioning in EMEA, both internally & in the marketplace
Collaborate with Facebook Client Partners and Creative Leads to bring brands and agencies on to the Instagram advertising platform and deliver a go to market strategy
Partner with the Instagram Community Team & Public Content teams as well as relevant Facebook teams in market to ensure that that the Instagram vision, goals, strategic & commercial are clearly communicated internally aligned
Communicate the unique needs of the market to core Instagram monetization team at HQ help shape the monetization model for future growth

Junior Brand Category Resume Examples & Samples

Ability to coordinate diverse teams involved in Brand woman process
Ability to lead in an environment of constant change
Working in synergy with product and rest marketing teams
Coordination and alignment on content of all Marketing teams
Alignment with the communication strategy and brand of the company

Cbs-brand Resume Examples & Samples

Work closely with the management to plan and execute the firm’s PR strategy
Work closely with BMC teammates to plan and execute PR plan for various marketing programs
Develop and maintain good relationship with the media
Plan and organize press related activities
Handle media related crisis management
2 years+ working experience, preferably gained in media background, a multinational professional services firm or PR agency
Bachelor degree, preferably on journalism or communications…etc
Seasoned experience in large scale media project planning and implementation
Ability to be self-directed and work independently
Willing to meet new challenges
Strong organizational skills, can manage media events at senior levels
Analyze media communication monthly, have solid basic skill in writing and editing of press releases, in-house newsletters, speeches and articles
A team player, good interpersonal skills, enthusiastic, self-initiated and results-orient

Head of Brand & Sponsorship Solutions Resume Examples & Samples

Define Facebook’s Branding and Sponsorship ‘Go to Market’ Strategy
Drive thought leadership & best practices at a senior level across media & creative agencies
Collaborate and consult with major customers/ agencies to understand their business needs and where best Facebook's branding & sponsorship proposition can add value

Brand Intern Resume Examples & Samples

Update and report upon talent brand shares across multiple channels including social media
Assist the development, regular engagement and subsequent maintenance of several employment brand channels
Contribute to consistent branding and messaging for job postings
Collaborate with appropriate teams to support the design of targeted campaigns to assist with hiring goals for key business units
Support local TA hiring events
Program manage key work stream contributing to the success content creation

Specialist Brand Digital Resume Examples & Samples

Planning, elaborate and execution of social media content plans for all our adidas platforms (facebook, twitter, instagram, flicker, youtube, etc)
Elaborate effective e-marketing plans that contribute the positive image of adidas brand
Ensure global/regional marketing guidelines are upheld during adaptation of concepts to local requirements
To support the PR strategy through PR digital strategies
Management of relationship with Regional Marketing (digital and internet)
Act as a business contact for external digital parties (agencies and suppliers)

Brand Manager Naturaqua HU Resume Examples & Samples

To work as a team member in developing the annual brand plan for Naturaqua and deliver on its targets
To bring the BU/Global strategies and programs to life by working as a team member to develop resonant IMC campaigns, new initiatives and activation platforms -which are consistent across all relevant geographies
To support the relevant charter work across the BU on waters
To build System commitment (Other KO areas and Bottlers)
To cooperate with operations territories to enable effective execution of the brand plans in the marketplace
To ensure discipline on programs evaluation through success metrics criteria to allow learnings development and continuous improvement on brand business performance

Brand Partnership Account Executive Resume Examples & Samples

Apply understanding of strategy, brand, products and markets
Search for new clients
Support execution of the sale, meet with clients
Use systems and processes to execute the sale
Pro actively selling Brand Partnership offer also new media
Regular update of campaign results, presentations, programming, sales-possibilities to the market
Regular update CRM system, also Client list
Analyze of research material
Excellent communication skills with clients and internal partners
Effective working with supervisor, primarily in a support capacity
Able to establish and maintain relationships, including external suppliers
Has accurate attention to detail, is precise
Good project management skills, manages time effectively, planning for deadlines
Passionate about TV, factual entertainment, and Discovery brands in particular
Languages: Fluent English
Of Discovery and brand – understand the bigger picture and the story
Of programmes – understands programming and the rage of inventory that can be sold

Head of Brand Resume Examples & Samples

Define and lead the implementation of the different vertical strategic plans for Benelux in order to support and enhance the business growth
Work as part of the Benelux management team, act as a role model demonstrating the Facebook values
Build, train and maintain a high performing consultative sales team with focus, accountability for results and high levels of engagement, strong interest in people development
Increase the effectiveness of the team by defining priorities, setting clear goals and recognizing opportunities for new approaches/ business development
Able to effectively work cross-functionally with local and international sales teams, Global Accounts, Sales Operations, Platform, Measurement/Metrics, Creative teams and Business Marketing to optimise our vertical efforts
Guide the creation of best practice sales presentations, narratives, and stories that demonstrate the value of Facebook to marketers in the verticals
Develop and implement best practices for client interaction, sales and services for Facebook, including a good understanding of working with advertisers and agencies
Serve as a key spokesperson for Facebook in the industry
Identify the winning strategies and scale the insights throughout the organization

Brand Manager, Sokenbicha Resume Examples & Samples

The role of this position is to lead brand marketing for Sokenbicha TM in Japan
The position is responsible for managing our important tea brand Sokenbicha TM and
This role is also responsible for coordinating and leading large and complex cross functional teams across the business unit and bottling system

Brand Manager Sparkling Resume Examples & Samples

Work with the market research function to develop a superior knowledge of the consumer; customer; system value chain; key competitors and relevant environment to develop marketing insights provide a foundation for marketing strategy\plans and channel management
Co-ordinate the necessary market research tests for assigned brands/category
Developing and recommending criteria to measure brand success (scorecards, etc)
Understanding & developing consumer insights
Building brands and brand equity
Brand and business health analysis
Creating consumer marketing strategies and plans
DNA model understanding (Integrated Marketing Communications, Revenue Growth Management)
Managing innovation (pipeline management)
Managing agencies
4-5 years marketing experience including experience in multinational FMCG companies

Brand Development Lead, Instagram Resume Examples & Samples

Building, strengthen and provide ongoing support for key relationships with top SMBs and their agencies Communicate Instagram’s positioning in EMEA, both internally & in the marketplace
Collaborate with SMB EMEA to bring SMB’s and agencies on to the Instagram advertising platform and deliver a go to market strategy by tier
Establish a best-in-class Instagram presence for SMB’s through creative consultation, product feedback and insights helping to establish scalable solutions
Build strategies and solutions on Instagram that are aligned with the needs of SMB’s and focused on driving business results for SMBs
Develop internal and external resources and training materials that can be delivered at scale Track, analyse, and communicate key quantitative results and provide actionable recommendations to improve performance
Communicate the unique needs of the market to core Instagram monetisation team at HQ help shape the monetisation model for future growth

Brand Manager, Skincare Resume Examples & Samples

Lead and develop Brand Plans for select brand(s), including the launch of new white space opportunities
Manages Key Brand Initiatives: drives the brand by working with cross functional team (Product Development, Package design engineering, Design, Creative, Purchasing, Manufacturing, Finance) progress and tracks the development of all large innovation initiatives and ensure timely launch within cost/margin objectives
Strategically analyzes the brand's strengths and opportunities vs. category trends/key competitors and identifies growth areas
Partners with Consumer Insights to identify learning and validation plan against white space
Leads development of compelling and unique concepts with proficiency leveraging consumer insights, understanding of gaps in market and portfolio
Manages and develops direct report (ABM)

Global Brand Partner, CPG Resume Examples & Samples

Proactively inspire creative stakeholders
Drive business growth by identifying and executing against ad hoc opportunities above and beyond partnership commitments
Communicate in a timely manner internally on client and agency activity via internal Facebook groups

IBM Brand System Professional Resume Examples & Samples

At least 3 years experience in supporting IBM leaders to engage and enable IBMers
At least 2 years experience in using communication skills
At least 2 years experience in developing communications strategy/plan
At least 2 years experience in managing relationships with influence

100

Digital Brand Manager Resume Examples & Samples

Manages brand enhancements to our digital properties through collaboration with key stakeholders and corporate creative team
Responsible for maintaining a positive user experience and an updated presence of our brand on raymondjames.com
Accountable for ensuring regular updates are made to Raymond James web and social media properties to maintain fresh content and presence; collaborates with key stakeholders to ensure support and implementation of strategic updates
In partnership with the account management and digital marketing team, supports the coordination of digital marketing projects from initiation through design, content development, staging, approval, production and reporting metrics
Oversees process for updating content on client-facing public websites
Coordinates usability testing, validation and implementation of public site enhancements
Researches digital strategies and provides recommendations for how to evolve Raymond James’ presence on online properties
Maintains digital branding competitive intelligence
Provides recommendations for search engine optimization strategies across all corporate sites
Maintains digital brand standards guide
Concepts, practices and procedures of marketing, websites and digital branding
Business technologies associated with digital branding
Social media management
Search engine optimization
Performing market research, identifying market segments and incorporating requirements into planning processes
Developing brand standard guides
Implementing strategies and tactical plans across organizational lines
Managing the dissemination of marketing and product communications
Delivering presentations to groups
Project and account management
Operating standard office equipment and using required software applications
Plan, assign, monitor, review and evaluate the work of others and lead high performance teams
Interpret and apply policies and identify and recommend changes
Lead others in providing a high level of customer service
Communicate effectively, both orally and in writing, with all organizational levels
Bachelor’s Degree in Business, Marketing, Communications or related field with a minimum of four (4) years of marketing experience, preferably as an account executive in an agency environment or marketing/brand manager in another corporate environment

101

Brand Manager Sparkling Resume Examples & Samples

To work as a team member in developing the annual brand plan for Fanta, Sprite, Kinley and deliver on its targets
To support the relevant charter work across the BU on Stills
To help define choices of consumer DMI allocation for the brand
Interact collaboratively with internal and external stakeholders to implement the relevant elements of the brand agenda at BU level
5-7 years’ work experience, at least years in Marketing Brand Management

102

Mgr-divisional Brand Resume Examples & Samples

15%
Achieves Results, with Integrity
Manages Complexity
Leads with Human Sensitivity
Interacts Effectively
Innovates

103

Senior Innovations Brand Manager Resume Examples & Samples

Strong Project Management Skills, running projects from end to end; within budget and on time
Key Product / Packaging / Brand Innovation,working with top class agencies and working on new design, new concepts and innovative ways to communicate with the target audience
Top Notch Execution Launches - working with key internal teams to deliver flawless consumer and commercial launches on time and within budget
Ambitious Leader, with the ability to inspire and influence both members of your own team and within the broader business
5 years Marketing Experience,with a focus onInnovations.You must have a proven record in launching innovations into the market place
Your are aPassionate Leaderand love to inspire others around you
Entrepreneurial in style
Meticulous end to end project managementand delivery
Experience of working within the European markets
Educated to Graduate level

104

Brand Manager, Global Blended & Refreshment Resume Examples & Samples

Progressive experience in product or brand management. 5-7 years
Project leadership in a cross-functional environment. 3-5 years
Working knowledge of financial planning and forecasting

105

Live Brand Manager Resume Examples & Samples

Drive for Results: Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done
Marketing Expertise: Has a good understanding of the full marketing mix. Demonstrates an ability to learn new markets quickly, and can adjust to changes in market dynamics and competitive landscapes
Innovation/Creativity:Not afraid to try new things. Can come up with creative ideas and/or elicit creative ideas from others
Be Fun: Looking for collaborators that can make great things happen while adding to Ubisoft’s fun and vibrant culture
5+ years consumer product marketing experience (3+ years post MBA)

106

Brand Manager, Rodin Olio Lusso Resume Examples & Samples

Bachelor’s Degree, Master’s Degree is a plus
Minimum 10 years+ relevant work experience in Global and Applied Marketing, preferably in luxury, beauty and fragrance industry
Experience in dealing with retail/consumer/product marketing, including digital activities to build loyalty, retain, reward and “treat” customers
Knowledge of the international retail environment. Experience abroad is greatly appreciated
Experience in dealing with a licensor/Founder or in B to B (managing high profile clients)
Experience in brand building
Knowledge of luxury environment and consumer mindsets/expectations in high-end beauty and/or fashion
Knowledge of project management, product development, packaging design, merchandising/store design, advertising and sales and their impact on ultra-prestige product marketability
Strong analytical and leadership skills
Diplomatic skills combined with a high sense of service are a must
Excellent team player with ability to build, foster and nurture relationships with members of all cross-functional teams
Well-organized, able to drive projects in full autonomy
Strong Creative skills including the utmost attention to details
Interested in arts/design/fashion and trends
Excellent presentation skills; written and verbal communication
Experience in commercial and business development activities a plus

107

Category & Brand Mktg Spec Resume Examples & Samples

Should be proficient in Word, Excel, and Powerpoint
Associates degree or more
1 – 3 years of Marketing or related experience
Prefer experience in retail marketing

108

Flavours Brand Manager NL Franchise Resume Examples & Samples

Support the implementation of centrally developed Flavours Marketing Plans, in close collaboration with the Franchise Marketing and Bottler teams (80%)
Work with the central Marketing teams on all IMC charters for Fanta, Sprite, Nestea & future brands: 1)Input knowledge of local needs and environment, 2) ensure timely implementation of all IMC toolkits from the central marketing team
Preferred if previous experience of working on TCCC Brand business in Sparkling and Stills
Preferred if previous experience in BU role

109

Coca-cola Brand Manager NL Franchise Resume Examples & Samples

Work with the central Marketing teams on all IMC charters for Coca-Cola TM: 1)Input knowledge of local needs and environment, 2) ensure timely implementation of all IMC toolkits from the central marketing team
5+ years experience in the field of FMCG with a strong a preference for TCCC sparkling or stills brand management experience
Language: Dutch – as key language within the Franchise Unit & English
Builds a network of trusted colleagues cross-functionally & cross-market & cross-country
Used or adaptable to working in virtual, international teams

110

Senior Mgr-brand Asset Manager Resume Examples & Samples

Maintains integrity of entire product catalogue
Facilitate the uploading and downloading of digital assets and product information (launch and re-launch)
Existing asset load activities (live and historic assets, usage rights metadata, including validating accuracy)
Product and Digital Asset management (assign appropriate taxonomy and metadata to assets)
Assist with documenting processes and procedures
Interact & work closely with internal teams to ensure adoption
Promote the use of the digital asset management (DAM) and Product Information (PIM) system
Support critical and time sensitive requests, enforces deadlines and on-time delivery
Establish new metadata standards and values as required
Develop visual workflows, data flows, process and business requirements
Support on-going PIM & DAM user interface optimization /enhancements according to best practices & user feedback
Creating and maintaining the user list including definition of roles, permissions, security policies, etc
Manage workflows on the PIM
Communicates with teams to ensure content accuracy, consistency in form and best quality for delivery
Bachelor’s Degree, 3-5 years experience
Experience managing DAM systems (preferably with OpenText admin experience)
Understanding of collect/package assets (i.e., fonts, images, source files related to desktop publishing files)
General knowledge of photography, illustration, audio, and video software
Good general knowledge of Microsoft Office as well as InDesign, Illustrator, and Photoshop
Comfortable in both Mac and PC platforms
Exceptional organizational skills with ability to prioritize, work with competing deadlines, and ability to adapt to change is required
Ability to interface with all levels of management and a wide spectrum of support personnel
Ability to develop and maintain good working relationships with internal partners and vendors
Strong negotiation and influencing skill
Experience in change management and transformation nice to have

111

Group Brand Manager Resume Examples & Samples

Taking Kiehl’s to #1 position in its category
Deliver a strategic vision for the Kiehl’s skincare category & Implement marketing strategies and tactics to deliver it
Manage multi projects and build a unified creative direction for the skincare portfolio
Your plan will be based on thorough and rigorous market analysis, sales forecasting, budget control, product launch plans, media planning, promotion design and implementation, preparation of reports and presentations
Grow our icon ranges and implement best in class new product launches
Implement promotions and ensure implementation of trade marketing plan
Deliver a new consumer centric media model for today’s changing customer based on their behavior and motivations
Develop a new direct marketing platform unique in the beauty market
Interact effectively with other departments; sales, logistics, training departments to support marketing objectives
Develop and manage a team

112

Brand Manager Sparkling Austria Resume Examples & Samples

To work as a team member in developing the annual brand plan for sparkling portfolio and deliver on its targets
To bring the BU/Global strategies and programs to life by working as a team member to develop resonant IMC campaigns, new initiatives and activation platforms
To design or influence the design of Marketing Plans managing all variables of an integrated program: IMC, Customers, Technical, Finance, PAC and Bottlers to ensure excellence and timely execution
To be an active member of the brand community in identifying consumer insights and helping create winning consumer strategies that deliver against consumer and company destination
To support the relevant charter work across the BU on assigned brands
To cooperate with bottling partner to enable effective execution of the brand plans in the marketplace
To ensure discipline on programs evaluation through success metrics criteria to allow

113

Brand Sponsorships Accounting Manager Resume Examples & Samples

5-7 years of experience, with 3-4 years in a Big 4 or large regional firm
Experience with Sales and Marketing contract accounting and processes
Strong knowledge of GAAP, SEC regulations and internal controls
Extensive experience with revenue recognition and contract accounting
Ability to execute, follow-up and ensure attention to detail
Able to keep deadlines at a fast pace without losing accuracy
Ability to work in a team environment while commanding presence when needed to achieve results
Strong Audit experience
Experience with ERP Systems (NetSuite)

114

Luxury Brand Sunglass Specialist Resume Examples & Samples

Become familiar with product information understanding features and benefits of your product
Commitment to building customer relationships and loyalty through personal interaction and the maintenance of a client file
Ability to work in a fast-paced environment, handle multiple priorities and learn new procedures
A team player who possesses the ability to work in a learning environment

115

Brand Resume Examples & Samples

Design and lead the delivery of communication initiatives
Be able to quickly understand key programs, recognizing communication priorities and then being able to deliver on them to a high standard
Excellent writing skills and understanding of creative process to produce engaging, creative and effective communications - driving activities from concept to distribution
Understand key functional priorities and ensure the strategic communication plan is aligned to assist in their delivery and be able to advise on the most effective communication methods
Manage and coach leaders and other stakeholders, ensuring approaches and communication styles are appropriate and consistent
Successfully manage cross-border and virtual relationships with team members, account teams and suppliers
Develop and deliver a communications strategy, key messages and detailed plans
Manage key stakeholders to ensure that they are kept informed and advocate the communications plan
Ensure that communications are timely
Ensure consistent messaging across all stakeholders and customers
Develop and deliver an appropriate range of channels to deliver the messages, using existing EY channels as necessary
Effectively measure, through formal and informal mechanisms, the communications activities; make any changes necessary to ensure that they are landing well
Broad brand, marketing and communications experience in a world-class global organization
Excellent copy writing and editing skills; strong attention to detail
Ability to develop and deliver creative, credible ideas for content
Proven ability to influence and build collaborative relationships with senior-level stakeholders

116

Brand Controller Resume Examples & Samples

To manage the assigned Brand’s P&L, Balance Sheet, Stock in trade and other key KPIs
To Business Partnering with Brand Managers to ensure Division targets are met
Ensure compliance with L’Oreal Accounting Norms and Policy
Take part in the plan, budget and trends for the department(s)
Check the correct allocation of expenses by analyzing consistency between budget trends and actions taken by the managers. Ensure expenditures follow-up
Take part in costs optimization
Produce the monthly reporting and KPIs within his/her area of responsibility
Calculate accruals and prepaid expenses

117

Brand Manager, Coke Resume Examples & Samples

Understanding the business and identify theopportunities for business growth based on holistic business analysis
Understanding the brand vision and identify the opportunities for brand healthgrowth based on holistic consumer analysis
Brand business strategy & plandevelopment
Capturing consumer needs and insights to build the right brandstory
Preparation for the quality business brief to all related internalstakeholders
Delivery of best marketing executions with deep understandingof each selling channel and area
New product and package development andlaunch plan preparation based on the value-chain and business case analysis
Developing by package x by channel strategy and building an alignment as asystem
Leading and managing wider cross-functional team to implement theplan in market
Leading #During# and #After# action review for assignedprojects
Budget management within assigned projects
Businessperformance and consumer indicator tracking
Rolling the businessperformance and proposing the course correction
Build innovation pipelinesfor the brand from various perspective including product, package, route-to-market and marketing campaign
Supporting the mid/long term strategicbrand business plan
Minimum years required to perform the job: 2 years of strong marketing or trademarketing experience
High level of Logical Thinking to recommend strategicgrowth paths of the brand
High level of Project Management to deliver theresults
High level of Communication skills especially managing variety ofbusiness intentions of wider stakeholders
Strong Collaboration Spirit andPositive attitude even in tough situation
Strong Commitment to lead thecompany#s flagship brand
Presentation and analytical skills (including Excel,Word, Power point use)

118

Manager Category & Brand Mktg Resume Examples & Samples

Act as primary communication liaison from Category & Brand Marketing Divisions to entire Marketing organization
Lead Marketing relationship with key Divisional partners: EVP, SVPs & VPs
Experience in managing direct reports

119

Divisional Brand Manager Resume Examples & Samples

Develop sales strategies and execute initiatives that maximize distribution of the Matrix brand through all distribution channels, which includes Salon Consultants, Stores and Telemarketing
Inspire and motivate key customers, new customers, partner stores, SSC’s and education team members through strong communication and presentation skills with proven ability to facilitate high quality sales meetings and presentations
Cultivate relationships with all levels of Management and Sales within distribution network and education teams through consistent communication
Manage fuel & expense budgets to support all necessary activities within the territory
Comprehend all Matrix product portfolio, policies and procedures
Plan and coordinate with the Matrix Director of Training and our Distribution partners to schedule local in salon and Learning Center classes, Shows, VIP events and personalized events
Identify all available assets and resources for driving business and brand growth, and fully utilize them in business and brand development plans, strategies and tactics
Be passionate, enthusiastic, and creative and HAVE FUN!
Experience within the consumer products industry working with a distributor based organization and structure
Excellent and proven outstanding selling, organization, and planning skills
Ability to multi-task and work in a self directed position
Ability to develop and implement a sound business plan
Promotes a professional business demeanor and appearance
Proven leadership and coaching skills
Must live in designated geographical area and be open to relocation
Ability to assess strategic customer needs and build alliances
Excellent computer skills – MS Office and iPad applications
Ability to travel extensively - on the road, work weekends and to manage multiple markets
Ability to be flexible and accept change
35% travel required
Cosmetology license and beauty industry experience is a plus
Spanish speaking is a plus

120

Brand Presentation Manager, Central / Gulf Resume Examples & Samples

Visit stores in area regularly to enhance product and creative placement, coach and develop store teams and field partners on Brand Presentation standards and expectations, and create solutions that will help drive top line sales and profitability
Collaborates with field leadership in planning of all merchandise and creative seasonal directive changes, event executions, window changes, visual presentation standards, etc
Communicates and provides feedback and ideas to supervisor on current and future directives, product growth categories, stock levels and merchandising needs
Acts as primary liaison between the field and cross functional home office business partners in Brand Presentation
Possess strong retail business acumen
Experience in managing short and long term projects simultaneously and effectively
Knowledge in Microsoft office – Word, Excel, PowerPoint and Outlook

121

Brand Manager, Skincare Resume Examples & Samples

Strategically analyzing the brand's strengths and opportunities vs. competition and identify opportunities for growth to inform brand/category strategy
Partnering and lead the cross-functional teams in the development and implementation execution of key brand strategies and plans to achieve KPIs
Leading conceptualization and development of compelling and unique concepts with proficiency leveraging consumer insights, understanding of gaps in market and portfolio
Developing an effective dialogue with the Global marketing groups to provide timely communication of product development processes and ensure that North America needs are met in a cost effective and strategic manner
Partnering with cross functional teams and leading the activation of concepts as well as 360Â° marketing program proposals, including P&L assessment
Partners with the Sales team to develop Field activation programs and training
Optimizing the portfolio with cross functional input from Supply Chain, Estimating, and Merchandising
Lead cross functional partners throughout the new product development process ensuring timely launch within cost/margin objectives
Close partnership with brochure management, What New, and marketing collateral creative process developing creative briefs, leading turnover meetings and gaining alignment
Partner with Merchandizing, Campaign and Creative to create brand and consumer relevant creative executions in brochure
Partner to develop education and PR launch kits for the Skincare category
Manages and develops direct report (s)

122

Brand Manager Ethiopia Resume Examples & Samples

Strategic Thinking/Planning (20%) - Develop a 3-year portfolio strategy for the brand Ensure maintenance of brand equity in all initiatives; Develop and communicate the Annual Brand Plan in line with the ABP Process; Communicate and drive Strategy across the BU; Challenge all aspects of the marketing mix in terms of understanding and awareness of consumer & customer trends and their impact on brand strategy and plans; Manage brand as a business in terms of drivers, opportunities and return; Use financial insight to make principle based strategic decisions which benefit the BU; Align strategy (with all key stakeholders, including bottlers) across the BU to ensure value for the system; Guardian of the integrity of the brand/trademark; develop and maintain competitor intelligence
Deliver results (45%) – Develop and manage brand team (where applicable) to support strategic direction; Establish and drive brand volume, share, and profit objectives; Anticipate situations and develop approaches that maximise the business opportunities; Integrate all marketing efforts (advertising, promotions, experiential, marketing assets…) within a consistent overall brand plan, including BU and SBU Specialist Support teams; Define marketing DME requirements and proper allocation across the Marketing mix elements; Ensure all brand strategies and plans are consistent with SBU deliverables and business objectives; Actively observe and ensure adherence to quality standards across all brand initiatives across the Franchise; Ensure advertising executions meet agreed success criteria across BU/SBU; Provide support to countries/territories/clusters (where applicable) in planning & implementation; apply all agreed KO Marketing Process and Procedures; tactical plans are developed and monitored for delivery against strategy; marketing plans implemented, monitored and evaluated in line with Brand Plan; Tracks and analyses brand performance and initiatives
System Alignment (25%) - Build Bottler commitment to the annual marketing plan covering consumer and operational marketing objectives; Develop with the Bottler, through marketing operations teams, an effective implementation plan for all marketing activities; Implement appropriate tracking procedures to ensure proper execution of these activities; Monitor plan execution in consistency with TCCC standards; Ensure seamless consumer marketing information flow within the system (from/to Bottler and within TCCC departments).b
Talent development (10%) – Conduct audit on marketing personnel against agreed role descriptions and competencies; Build skills within the brand team in all areas of the Marketing Mix driven off an RGM planning mindset & integrated BPPC execution
Develop Brand Plan
Develop and Implement Promotional Activities
Activate Brand Mix
6 years brand marketing experience in a FMCG environment

123

Brand Manager Water Romania & Moldova Resume Examples & Samples

Develop the annual brand plan for our Water Brands Dorna and Poiana Negri and deliver on its targets (revenue, volume, profit, market share)
Bring the BU / global strategies and programs to life via Integrated Marketing Communications (IMC) campaigns localization, local consumer relevant programs (CRM), Occasion-Brand-Price-Pack-Channel matrix (OBPPC) and other shopper activation campaigns
Provide local perspective to BU on the development of innovation plans and pipeline
Deploy and implement the brand marketing plans locally with the bottling partner – lead the communication process and routines to engage the bottling partner and pilot amplification and execution in points of sale and build System commitment
Lead and execute new packaging launches and ensure on-time delivery on-market in close collaboration with the commercial team and the bottling partner
Define choices of consumer DME (Direct Marketing Expense) allocation for the brand
Manage, support and co-ordinate external agencies pool
Build operational excellence in the local market by excelling in collaboration with the other relevant markets and BU Marketing team to ensure we leverage its scale and collective expertise
Be an active member of the brand community in identifying consumer insights and helping create winning consumer strategies that deliver against consumer and company destination
Support the relevant charter work across the BU
Import best practices from other territories and export learnings and best practices
Excellent communicator with strong interpersonal skills
Negotiation and influencing skills
Persuading and inspiring others (consumers, agencies, System, suppliers, stakeholders, etc.) to create belief
Technical skills (e.g. IT competencies)

124

Coca-cola TM Brand Manager Belux Resume Examples & Samples

Translate the centrally developed Coca-Cola TM Marketing Plans into relevant plans for Belux, in close collaboration with the Operations and Bottler teams (80%)
Work with the central Marketing teams on all IMC charters for Coca-Cola TM: 1) Input knowledge of local needs and environment, 2) Leverage a strong understanding of the business & brand to secure the right support from the Central Mkt Team 3) ensure timely implementation of all IMC toolkits from the central marketing team
Import best practices from other territories & share Belgian local best practice to drive cross-fertilization
Position the Coca-Cola TM marketing plans locally with the bottler & demonstrate strong storytelling skills
Builds Brand Love -Seeks understanding of fundamental human needs and behaviors. Pursue innovation and change with a mindset of continuous improvement. Balances intuition and fact to distill complex thought into compelling ideas. Demonstrates judgment to define a compelling core creative idea. Crafts a vision for what the brand / category / market could be. Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief. Anticipates future trends to engage and delight consumers
Builds Brand Value -Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understands

125

Brand Manager Stills Greece & Islands Resume Examples & Samples

To work as a team member in developing the annual brand plan for Stills brands and deliver on its targets
To bring the Business Unit (BU) and global strategies and programs to life by working as a team member to develop resonant Integrated Marketing Communications (IMC) campaigns, new initiatives and activation platforms which are consistent across all relevant geographies
To help define choices of consumer Direct Marketing Expense (DME) allocation for the brand
To build System commitment (other areas of the Company and Bottling Partners)
To interact collaboratively with internal and external stakeholders to implement the relevant elements of the brand agenda at BU level
5-7 years of work experience, mainly in Marketing / Brand Management
International experience

126

Fanta & Sprite Brand Manager NL Franchise Resume Examples & Samples

Work with the central Marketing teams on all IMC charters for Fanta, Sprite & future brands: 1)Input knowledge of local needs and environment, 2) ensure timely implementation of all IMC toolkits from the central marketing team
Contribute to local implementation and amplification plans to be validated by the Central marketing team and the Franchise Marketing Director
Position the Flavours marketing plans locally with the bottler
5+ years’ experience in the field of FMCG with a strong a preference for TCCC sparkling or Stills brand management experience
Strong knowledge of bottlers operations, consumer / shopper / trade insights
Ability to deliver projects in a complex matrix organisation (multi market & functions)
Creative mind and entrepreneurial approach
Culture: Comfortable with working with and influencing different cultures and different geographies in a very mature & flexible way

127

Coca-cola Brand Manager Finland Franchise Resume Examples & Samples

Delivers Results
Develops and Inspires Others
Imports and Exports Good Ideas
Live the Values
Builds Vision and Strategy
Influences the Organization

128

Brand Manager Adult Premium Resume Examples & Samples

Drive Innovative Business Improvements
Leader of others
Imports & Exports New ideas
Lives the Values
Develops/ Inspires Others
Shaping Strategy/Business Acumen

129

Functional Hydration Brand Manager Resume Examples & Samples

Define and prioritize short and long-term view identifying business objectives, brand strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information and team discussion
Interact and act as an orchestrator with the multifunctional team in order to align brand vision and execution in the continuous business plan process
Utilize understanding of consumer insights and worldwide trends in order to identify key issues and opportunities for profitable brand growth
Act not only as a brand manager but a business manager in order to capture value for the Enhanced Water portfolio
Marketing Concepts: Knowledge of and ability to apply fundamental concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans
Marketing Research Application: Ability to leverage research results into actionable marketing and business building initiatives
Business Acumen: Knowledge and ability to use not only marketing but finance, technical, operations and supply chain tools/information to identify and strengthen brand’s opportunities

130

Coca-cola Brand Manager Resume Examples & Samples

Lead the amplification and implementation of centrally developed Coca-Cola TM Marketing Plans, in close collaboration with the Bottler teams (80%)
Work with the central Marketing teams on all IMC charters for Coca-Cola TM: 1) Input knowledge of local needs and environment, 2) Ensure timely amplification and implementation of all IMC toolkits from the central marketing team
Position the Coca-Cola TM marketing plans locally with the bottler
Manage the communication process and routines to engage the bottler and pilot amplification and execution at points of sales
Contribute to local development of supporting plans for the Coca-Cola TM based on a strong business case to be validated by the central Marketing team and the Franchise marketing Director (20%)
Work with the commercial and franchise shopper teams to identify local growth opportunities and develop support plans accordingly
Lead the communication plan for the brand, including consumer and stakeholder communication, with the help of the IMC and PAC teams
Implement community marketing plans in close collaboration with the other functions in the Franchise marketing team (Media, Digital) as well as external agencies
Leverage partnerships to enlarge impact of the brand highlights while optimizing efficiency
Execute packaging customization process and ensure on-time delivery in market
Support the development of the appropriate tools and methods to evaluate all programs and include learnings for future repeat in local market
Lead monthly performance tracking and budget tracking for Coca-Cola TM by extracting, analysing and interpreting market, shopper, consumer and brand health data resources autonomously
Act as champion of collating and sharing in market execution photos and results for all Coca-Cola TM projects, with both the Franchise and Central Marketing Teams
Solid project management, influencing & communication skills
Language: Swedish – as key language within the Franchise Unit & English
Preferred if previous experience of working on TCCC Brand business in Sparkling / Stills

131

Brand Manager, Multi Resume Examples & Samples

Develops strategic marketing plans to ensure the attainment of business unit objectives; increased brand recognition; and enhanced market position
Immerses and understands the nuances of different segment audiences in order to evaluate the relevancy of the strategy and creative messaging
Develops and executes programs to drive optimal customer satisfaction, interaction and loyalty among the US Multicultural consumers
Works with marketing, loyalty, creative and category teams to develop Multicultural marketing briefs
Progressive experience in multicultural marketing, in industries such as Retail, Healthcare, Consumer Packaged Goods (CPG), or Advertising Agency (3+ years)
Experience developing and delivering presentations to various audience levels within an organization
Fluent in Spanish (reading and writing) is required for US Hispanic work. Understanding of Spanish language nuances and Multi-ethnic cultures to obtain totally relevant communications
Strong cross-functional and team leadership

132

Ready To Wear Contemporary Luxury Brand Selling Specialist Resume Examples & Samples

Possesses drive, is goal oriented, has an entrepreneurial outlook
Desire to work in a fast-paced environment, handle multiple priorities and learn new procedures
Ability to work as part of a productive team, or individually with little direct supervision
Ability to work a flexible retail schedule, including weekends, evenings, extended hours, and key event days

133

Brand Manager, Sparkling Resume Examples & Samples

Identify consumer’s insight, key business issues and opportunities in order to deliver brand value and brand love for the brands
Formulating brand strategies that address key focus areas
Plan and executes brand programs in line with the strategies, cascade the programs into trade programs to drive integrated marketing campaigns
Consistently drive system excellent integrated marketing campaigns supported with consumer promotions and activation programs

134

Brand Manager, Evenings Category Development Resume Examples & Samples

Coach and mentor teams to enhance brand management knowledge
Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results
Evaluates, prioritizes and leads decisions regarding new products and marketing opportunities based on financial viability and brand fit

135

Fanta & Sprite Brand Manager NL Franchise Resume Examples & Samples

Support the implementation of centrally developed Flavours Marketing Plans, in close collaboration with the Bottler (Coca-Cola Enterprises) (80%)
Work in close collaboration with the central Marketing teams on all IMC charters for Fanta, Sprite & future brands, being the expert of local shopper- & consumer needs and ensuring that these needs are captured
Contribute to local implementation and amplification plans
Position the marketing plans locally with the bottler; manage the communication process and routines to engage the bottler and pilot amplification and execution in points of sales
Contribute to local development of support plans for Fanta, Sprite & future brands based on strong business case (20%)
Work with the shopper marketing team to identify local growth opportunities: develop support plans accordingly & initiate business case for new brand launches
Lead the communication plan for Fanta & Sprite, including consumer and stakeholders’ communication
Implement community marketing plans in close collaboration with the other functions in the local marketing team (Experiential/ sampling, Media, Asset, Digital)
Execute packaging customization process and ensure on-time delivery on-market
Lead Monthly Performance Tracking and Budget Tracking by extracting, analysing and interpreting market, shopper, consumer and brand health data resources autonomously
5+ years’ experience in the field of FMCG
Language: Dutch & English
Ability to work with a geographically spread, culturally diverse team, stakeholders and partners. Comfortable with working with and influencing different cultures and different geographies in a very mature & flexible way
Strong knowledge of consumer and shopper metric analysis, value chain, P+L
Ability to deliver projects in a complex matrix organisation (multi-market & functions). Builds a network of trusted colleagues cross-functionally, cross-market & cross-country. Used or adaptable to working in virtual, international teams
Translates strategy into concrete action plans
Solid Project Management, influencing & communication skills. Aligns resources and capabilities to ensure effective, efficient, and consistent execution of strategies. Applies a comprehensive knowledge and appreciation to build trust and credibility with key stakeholders
Act like an owner and work in an independent

136

Brand Administrator Resume Examples & Samples

Provide secretarial and administrative support to the team, e.g. data entry, filing, travel arrangement, POS creation, file maintenance
Prepare monthly reports such as sales related report
Manage team calendar and organize meetings
Handle all incoming and outgoing correspondences, mails and couriers
Assist in ad hoc assignment/ projects for Marketing
Coordinate store maintenance requests with vendors
Diploma holder with at least 2-3 years of experience in sales administration
Organized, energetic, articulate and able to work under pressure
Proficient in computer applications, e.g. Microsoft Word, Excel and PowerPoint
Good command of spoken and written Chinese & English

137

Brand Presentation Manager, Midwest Resume Examples & Samples

Participates in all seasonal directive changes in stores to help mentor and provide guidance to stores and to give feedback to home office partners
Assists home office team in communicating updates to all floor plans, fixture counts, capacity information and merchandising and creative assets
Key collaborative partner during all renovations, new store openings and fixture drops
Actively participates in the Early Store process; setting seasonal directives for fleet to model
2 to 4 years retail store, merchandising and creative management in a branded environment
Ability to inspire and exemplify the Ralph Lauren Brand
Excellent attention to detail and strong organizational skills
Team player with excellent relationship building skills
Proven ability to self motivate and manage with remote supervision
Strong project management skills with the ability to prioritize large workloads in a high volume outlet environment
Demonstrated skills around product presentation, store opening process, rig styling, window/set design – installation and in store prop placement
Proven strong verbal and written communication skills to all levels of management
Ability to travel extensively across a vast territory by various transportation modes. 80% travel, 20% office time

138

Brand Controller Resume Examples & Samples

Achieves financial objectives by managing monthly and year-end closing process for the specified brand; preparing budgets; analyzing expense variances; analyzing account reconciliations; initiating corrective action
Summarizes current financial status by collecting information, preparing balance sheets, profit and loss statement, and other reports
Prepares special financial reports by collecting, analyzing and summarizing account information and trends
Maintains accurate brand financial statements consistent with Coalition reporting guidelines and in accordance with GAAP
Prepares asset, liability , and capital account entries by compiling and analyzing account information
Provides appropriate and complete financial analysis and documentation behind account information and activity
Documents financial transaction by entering account information
Recommends financial actions by analyzing accounting options
Substantiates financial transactions by auditing documents
Maintains accounting controls by preparing and recommending policies and procedures
Identifies opportunities for improvements in financial procedures and controls, and leads implementation
Reconciles financial discrepancies by collecting and analyzing account information. Maintains financial security by following internal controls
Support brand management in analyzing and understanding financial variances
Provide recommendations to management and Brand CFO from the financial analyses performed
Provide brand analysis to help understand margin and profit trends of the business, with supporting recommendations to management. Identifies cost savings opportunities from financial transaction analysis performed, and leads initiatives to implement improvements
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking best practices; participating in professional societies
Complies with Federal, state and local financial legal requirements by studying existing and new legislation, enforcing adherence to requirements and advising senior management on needed action
Maintains staff by recruiting, selecting, orienting, and training employees; maintaining a safe and secure environment; developing personal growth opportunities
Mentors accounting staff by providing individual guidance and technical expertise
Accomplishes accounting department staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling and disciplining employees
Years of Related Professional Experience: 6-10 years industry experience
Educational/Position Requirements: Bachelors Degree in Accounting and Finance CPA and/or CMA preferred MBA preferred
Manufacturing or consumer products experience preferred
Internaltional experience preferred
Bi-lingual preferred
Excellent PC and technical systems skills
Ability to learn new computer applications SAP experience
Ability to work independently and be a self-starter
High energy level and positive outlook
Must possess good judgement and ability to problem solve
Confidentiality required
High level of integrity required

139

Strategist, Brand & Channel Discovery Resume Examples & Samples

Provide research support to the Brand & Activation teams 40%
Collaborate with rest of team on WHERE initiatives 10
Analyze and apply data from various syndicated research software systems 20%
Discuss the general media landscape and marketplace with Brand teams 15%
Create and maintain dynamic presentations about trends in the media landscape 10%
Write papers about media trends 5%

140

Senior Manager, Private Brand Resume Examples & Samples

Works closely with the merchant teams to support product development
Communicates, conceptualizes, develops, and sets standards for private branded footwear and accessories
Facilitates the approval process for all private brand merchandise
Develops relationships with appropriate suppliers in the countries of origin to procure best quality at best prices
Ensures that a viable factory matrix is in place at all times to be able to react to business changes and requirements
Sources product, following all details, pricing strategies, and timing
Leads activities related to sampling, costing and factory selection
Manages third party QA efforts and ensures standards are met
Completes follow-up on all placements to ensure product specifications, quality standards, deadlines, and deliveries are met as contracted
Ensures product standards are met once orders are placed with a specific supplier
Ensures products conform to any or all legal requirements and are packaged and labeled appropriately
Is fully conversant with DSW code of conduct and compliance requirements
Ensures all products are brand and customer appropriate
Manages and trains assigned staff
Tracks Private Brand performance and takes proactive action to mitigate risks

141

Brand Manager Sparkling Beverages for Hungary Resume Examples & Samples

To bring the Business Unit (BU) and Global strategies and programs to life by working as a team member to develop resonant Integrated Marketing Communications (IMC) campaigns, new initiatives and activation platforms - which are consistent across all relevant geographies
To design or influence the design of Marketing Plans managing all variables of an integrated program: IMC, Customers, Technical, Finance, Public Affairs & Communications (PAC) and Bottling Partners to ensure excellence and timely execution
To support the relevant charter work across the BU on Sparkling Beverages
To help define choices of consumer Direct Marketing Invest (DMI) allocation for the brand
To build System commitment (Other Coke areas and Bottling Partners)

142

Senior Manager, Branding & Brand Essence Resume Examples & Samples

Lead Brand Promise development work, including the local expression of our brand promises in international markets
Develop and maintain TWDC’s approach to brand architecture and branding nomenclature in B2B and B2C communications. Establish guidelines and rules for branding (including brand adjacencies and co-branding). Manage approvals of new consumer-facing branding and logos
Manage the Company’s Corporate Identity Program, in collaboration with Corporate Legal and Corporate Creative Services. Liaise with Corporate Real Estate, Corporate Legal, and Franchise Management on all brand and franchise issues relating to building signage and decor
Provide brand and research guidance (and strategic support) for other Corporate departments as required to help align to our brand strategy and positioning (including Corporate Citizenship, Corporate Alliances, Corporate Strategy & Business Development, Corporate Communications, and Human Resources)
Develop and maintain brand guidelines in support of delivering our brand promises. In collaboration with the VP and the Manager, Brand Stewardship, identify gaps in current guidelines and proactively develop new guidelines by a thorough exploration of the issues to be addressed. Ensure that guidelines are vetted with the relevant internal stakeholders (such as Legal and business units). Ensure guidelines are up to date and organized in a way that will aid dissemination across the enterprise
Develop and maintain brand training materials in support of the Disney brand, and manage train-the-trainer program in support of the brand promise, branding, and brand strategy
Manage other ad hoc strategy projects in support of our brands, including the management of qualitative and quantitative research
Maintain an up-to-date Company perspective on key societal “hot button” issues, particularly as they relate to parents and children. Recommend guidelines and messaging to proactively address issues that may impact our brands, or to enhance our leadership position
Develop strong relationships with the business units and key Corporate departments to help keep us informed about new initiatives
Provide input to the setting of short and longer term business and department goals in conjunction with VP Brand Management
Minimum Educated to degree level (related subject such as business or marketing)
7+ years of relevant business experience
Good employment history (Disney promotions experience, XLOB experience or experience within a creative department would be beneficial)
Strong creative judgment, tempered with pragmatic application in the business
Bright, diplomatic, thoughtful and solutions-oriented individual who can work with diverse business and creative teams
Ability to resolve conflicts effectively, and also stand firm on brand and franchise issues when appropriate
Excellent verbal and written communication skills, strong interpersonal and presentation skills are a pre-requisite

143

Senior Analyst, Branding & Brand Essence Resume Examples & Samples

Identifies strategic issues of our brands and customers to guide business strategy and product development, and tracks implementation of initiatives and strategies
Nurtures consumer-driven business development
Provides consultation and approvals for branded content, product and marketing activities through the development and maintenance of brand standards
Acts as a center of excellence on brand and marketing strategy
Support Senior Manager on articulation and development of the local expression of the brand promise in international markets, including supporting consumer research and disseminating internal analyses
Day-to-day review of branding and logo requests, and maintenance of the Marketing Logo database
Handle day-to-day requests relating to the Company’s Corporate Identity Program, including liaison with business units and Corporate Legal, liaison with the print vendor, responding to requests for information in the Corporate Identity email system
Assist Senior Manager to research, develop and create brand guidelines for dissemination across the enterprise
Assist Senior Manager to develop and update Brand Training materials for train-the-trainer program
Support branding and brand strategy requests from other Corporate departments, including Corporate Citizenship, Corporate Legal, Corporate Strategy & Business Development, Corporate Franchise Management, Corporate Real Estate)
Manage other ad hoc strategy projects in support of our brands
3+ years of experience in a strategy, brand management, marketing, or marketing research. Industry-relevant experience, as defined by one or more of the following
Marketing experience at a Disney business unit
Account management or strategy at a major advertising or research agency
Marketing strategy at a top-tier management consulting firm
Creative judgment
Effective project management skills and ability to execute quality work with tight deadlines

144

Analyst, Brand & Franchise Stewardship Resume Examples & Samples

With the Manager, Brand & Franchise Stewardship, provide a point of contact for all Disney business units to oversee brand and character applications in promotions, new licensed products, advertising and character appearances as well as approval of all promotion-related materials
Day-to-day Administration of the Promotion Approval System (PAS) that monitors all third party promotions across the Company; setting up of new users; liaison with IT for any system updates; training of new users; trafficking approval requests; promotion approvals
Trafficking approval requests received via the Off-Property Character Appearances System (OPCAS) to ensure timely review and approval of all US-based character appearances outside of our theme parks
Maintain the Brand Library of guidelines, including providing access for new users
In collaboration with the Senior Manager, Branding & Brand Essence (and with the Manager, Brand & Franchise Stewardship) provide input into the development of new brand and franchise guidelines, as required
Assist with other approval processes, ensuring all reviews are completed in a timely manner, or forwarded to the relevant team members in the department
1-2 years of relevant business experience
Good understanding of the marketing mix (especially sales promotions and digital marketing)
Good creative judgment
Organized and responsive
Maturity and enthusiasm

145

Brand Leader Resume Examples & Samples

Access the most appropriate resources for each opportunity; bring in “alien” eyes (creative consultants)
Deliver against the client request and then push the team to deliver “one better” – a solution that meets the client’s objectives and supports brand equity, strategy and aesthetics
5+ years experience in maintaining and developing client relationships, preferably in an agency setting (branding, marketing, communications, design, advertising, etc.)
Listens well and responds positively to feedback

146

Brand Group Director Resume Examples & Samples

Know the client’s business inside and out
Develop and manage strong, productive client relationships and champion trust
Ability to confidently lead client meetings, persuasively share POVs, and showcase Horizon’s superior expertise and capabilities
Collaborate with Managing Director on strategic marketing approach
Drive innovation, staying on top of emerging trends and bringing clients’ exciting new opportunities
Manage the team’s development and project loads
Oversee team’s work to ensure consistent, high-quality client deliverables and motivate the team to do their very best work
Oversee client contracts and staffing needs
Minimum 10 years of experience developing strategic media recommendations
Strong tune-in expertise preferred
Strong strategic skills, the ability to see the big picture and work towards a vision
Superior leadership skills, experience developing and motivating a team and creating a productive environment
Strong experience in a client relationship management role
Collaboratively works with teams to problem-solve and find best solutions
Highly engaged, passionate commitment to client and team
Displays smart, original thinking and bravery

147

Brand Expert Resume Examples & Samples

Responsible for growing revenues by driving sales through the execution of the Fox selling culture
Support the Store Management in recruiting and training for other brand expert positions
Execute an innovative customer store experience that surprises and excites our customers while exceeding our selling objectives
Execute retail operations best practices within a Fox retail store
Maintain policies and procedures for the store
Execute strategies to improve operating results in partnership with Store Management
Monitor individual KPI’s and look for ways to maximize or improve results in partnership with Store Management
Execute store strategies to manage inventory levels and maximize sales opportunities
Execute marketing strategies to achieve and exceed sales goals in partnership with the Store Management
Execute visual merchandising direction from Store Management while maintaining standards and brand image
Support Store Management in the implementation of field training programs
Support the Store Management in the execution of strategic events to increase sales and profitability
Monitor individual time worked and follow Fox store scheduling processes
Attend store sales meetings
Execute checklists to ensure compliance to selling culture and operational policies and procedures
Execute store level procedures related to merchandise flow, store maintenance and sale support functions
Acts as a liaison between Customers and Store Management
Ability to adapt to a fast paced environment, and respond to change effectively
Resolve customer service issues in the store in conjunction with Store Management
Minimize loss through the execution of Fox Retail Stores Loss Prevention program
A minimum of 1 year experience with apparel store environment preferred
Knowledge of visual presentation techniques and store layout
Proven ability to plan and accomplish goals with a demonstrated history of exceeding expectations
Demonstrated ability to execute strong selling skills
POS Systems Experience
Ability to demonstrate strong people interaction skills
Forward thinking and creative, capable of executing direction from a supervisors
Proven ability to work in a fast paced environment and handle multiple tasks simultaneously
Demonstrated ability to learn difficult concepts quickly, offer creative solutions to problems and maintain a point of view while supporting the ideas of others
General knowledge of retail/math principles with the ability and willingness to work with numbers
Strong organization skills, ability to follow projects/tasks to completion
Outstanding communication skills (verbal, written and presentation)
Must be able to interact with all levels of Management and support a diverse work team

148

Brand Manager Sparkling Beverages for Serbia Resume Examples & Samples

To work as a team member in developing the annual brand plan and deliver on its targets
To bring the Business Unit and global strategies and programs to life by working as a team member to develop resonant Integrated Marketing Communications campaigns, new initiatives and activation platforms which are consistent across all relevant geographies
To design or influence the design of Marketing Plans managing all variables of an integrated program: Integrated Marketing Communications, Customer and Commercial Leadership, Technical, Finance, Public Affairs & Communication and Bottling Partners to ensure excellence and timely execution
To support the relevant charter work across the Business Unit on Sparkling Beverages
To help define choices of consumer Direct Marketing Investment allocation for the brand
To build System commitment (Other Coca-Cola Company areas and Bottling Partners)
Interact collaboratively with internal and external stakeholders to implement the relevant elements of the brand agenda at Business Unit level
4-6 years’ work experience, at least years in Marketing Brand Management

149

Brand Manager, Ecuador Resume Examples & Samples

Identify consumer and market opportunities to develop the teen recruitment strategies to seize them, in order to drive brand equity while delivering profitable volume growth of Sprite and Fanta and Fioravanti
Develop and execute brand strategies within BP process, with detailed programs including advertising, promotions, new product launch and others
Find new insights and analysis of business performance to recommend marketing strategies and plans to address Market (ECU) opportunities
Lead and support projects (new skus, product improvement, new program and product launches) throughout the organization involving key areas and people (seek for system aligment)
Manage DME investment for each brand, assuring aligment with approved plans
Team up with the K&I team to continue tracking the brands and develop ad hoc research if the teen recruitment strategy needs it
Guide and lead the work of the marketing inplants to achieve exceptional execution of the brand plans
Develop complete briefs and present them to media and advertising agencies
Agency day to day management
Work closely with the agencies to assure the marketing factory process
Influence bottler, senior management and BU in the development of brand plans
Localize and adapt strategies, platforms and advertising campaigns deployed by the LCBU team according to local market needs

150

VP Men s Brand Merchant Resume Examples & Samples

Partner with Design & Sourcing to build seasonal assortments covering all channel needs
12+ years of fashion merchandising experience (wholesale or retail specialty). Previous experience in merchandising, buying, product development, is strongly preferred
Good presentation and public speaking skills
Must demonstrate the ability to lead and collaborate cross-functionally
Willingness and ability to manage and develop direct reports
Strong computer skills, including Microsoft Office suite

151

Flavours Brand Manager BE Franchise Resume Examples & Samples

Implement and amplify assigned Marketing Plans for FANTA & SPRITE & initiatives at a franchise level, as agreed with BU marketing team and in close collaboration with other functions in the franchise team (IMC experts, shopper, Commercial, Finance & PAC) and Bottler teams
Be the local partner for the BU Marketing teams on assigned IMC programs for FANTA & SPRITE: Input knowledge of local needs and environment – Receive all IMC toolkits from the BU marketing team for implementation - Ensure on-time delivery
Recommend the local implementation and amplification plans to be validated by the BU Brand team and within the Franchise
Develop and produce the initiatives that are franchise only initiatives (agreed centrally through the BP process)
Import best practices from other territories
Lead and execute packaging customization or innovation process and ensure on-time delivery on-market
Champion the brand marketing plans locally with the bottler: - Lead the communication process and routines to engage the bottler and pilot amplification and execution in points of sales
Track, measure and monitor the delivery of the marketing plan taking any necessary reactive action as appropriate to ensure success
Develop the appropriate tools and methods to evaluate all programs and include learnings for future repeat in local market
Collaborate & exercise though leadership with the Bottler, being the main contact person for commercial teams when it comes to the assigned programs, to enable effective execution of the brand plans in the marketplace
Work very closely with the BU Marketing team to ensure that brands plans meet local needs and requirements
Develop a thorough understanding of the local consumer and competitive environment

152

Typo-country Brand Manager Resume Examples & Samples

 Minimum of 4 years experience as a Senior Retail Manger
 Proven track record of successful and profitable operation on a National level
 Evidence of significant people management , succession planning and people development strategies at a national level
 Proven record of attaining and exceeding sales and KPI targets
 Experience in working closely with Head Office departments to achieve common goals
 Strategic thinker and problem solving abilities
 Exceptional and clear communication skills
 A mentor and role model to your team
 Ability to challenge your team
 Ability to train and develop the senior retail team
 Decision making skills
 Ability to use initiative and motivate team
 Financial acumen
 Understanding of store operations and visual merchandising
 Ability to delegate and organise others
 An understanding and appreciation of Cotton On Group’s core values
 Responsible, reliable and energetic
 Ability to create a positive and motivating working environment
 Ability to performance manage the senior retail team
 Time Management skills
 Technically savvy
 Ability to manage costs to achieve a financial budget
 Flexible and adapts easily to change
 Strong belief in outstanding customer service

153

Senior Director, Employment Brand Resume Examples & Samples

Oversee strategy and planning for Employment Brand efforts, working closely with Talent Acquisition team to define objectives and programs
Lead the branding, collateral, social media and digital initiatives for the campus recruiting programs, diversity recruiting programs and employee referral program (Talent Scout)
Oversee content strategy and management for social and digital platforms for prospective employees including visa.com/careers, LinkedIn, Glassdoor, Facebook, Pinterest and Snapchat, working closely with Corporate Social team
Lead the development of the “new employee experience” working closely with the Talent Acquisition team to define the approach and messaging for the recruiting experience, interview day, the offer letter/package and the first 30-60 days onboarding elements
Contribute to the development of Visa’s employee value proposition, under the direction of the VP and HRLT
Integrate and partner with internal communications partners to build out and communicate the refined employee value proposition, and ensure relevance from a recruiting and prospective employee standpoint
Manage and motivate team of 2 people against agreed upon objectives
Define success metrics, working in conjunction with the Talent Acquisition team, and track progress against them to understand communication and channel performance
Work closely and collaboratively with outside agencies to deliver design and brand efforts
12+ years of experience required in employment branding or related field
BS/BA in related discipline strongly desired
10 years of experience in marketing strategic planning; Experience building and implementing branding strategies for employee attraction strongly preferred
Demonstrated experience executing employment brand strategies and solutions
Knowledgeable in talent acquisition and/or recruiting strategies
Demonstrated leadership competencies
Solid communications, relationship, project management, budget management required
Proven track record in leading large scale projects and setting clear priorities
Teamwork, interpersonal and relationship-building skills
Project management skills and attention to detail
Executive presence
Ability to identify improvement opportunities and translate into actionable solutions

154

CAP Innovation Brand Manager Resume Examples & Samples

3 or more years of experience in a role supporting marketing, brand management or product management
1 or more year(s) of experience in a role managing 2 or more budgets
Ability to influence executive-level decision makers
Strong relationship management and interpersonal skills

155

Brand Manager Still Beverages for Czech Republic Resume Examples & Samples

Develop and agree with relevant constituencies the annual brand plans, and to deliver on its targets, in order to grow revenue, volume, profit and market share
Bring Integrated Marketing Communication campaigns, new initiatives and activation platforms to life in the Country, through a consistent approach and leading the decisions at the local level. This will in turn drive incremental brand consumption, purchasing and ultimately drive brand love
Provide local perspective to Business Unit on the development of innovation plans & pipeline,
Identify consumer insights and creating winning consumer strategies that deliver against consumer and company destination
Define and recommend key choices of consumer DMI allocation for the territory
Leads System Alignment
Builds System Health

156

Sprite Brand Manager Resume Examples & Samples

1) Land Sprite strategy and plans implementation
2) Overall orchestration of Sprite strategy within and outside of Marketing : IMC & Regions, in order to deliver business (Volume, Revenue, Profit) and brand health (Brand Love Score and its key drivers) objectives
3) Lead Sprite 2016-20 BP process: Provide a strategic growth model plan to achieve BP objectives
4) Strengthen operational effectiveness across functions and Marketing disciplines
Areas of expertise include
Strategic analysis
More than 2 years working in brand management role, 6 to 8 years in consumer goods
Strategic thinking and analytic rigor

157

Brand Manager, Kcup Resume Examples & Samples

Progressive experience in product or brand management, (5-7 years)
Project leadership in a cross-functional environment, (3-5 years)
At least three years’ experience in a marketing, brand management or product management role
At least one year experience managing two or more budgets

158

Team Assistant Brand Resume Examples & Samples

You provide administrative support to the marketing – and communication activities
You act as a first point of contact and you are the key figure of all the team activities
Hospitality program: you manage the contracts and internal communication
Branding & sponsorship: you are responsible for all gadgets and promotion materials
You manage incoming mail (via different mailboxes, by post, by phone…)
You provide administrative support to events

159

Proof Reader, Brand Messaging Resume Examples & Samples

Proofreading all copy in Word following approval and before design process – spelling, grammar, style, names, verifiable facts etc
Proofreading all copy in layout – crosscheck accuracy with approved copy, tracking any changes made during layout process, checking accuracy of additional copy input during design process i.e. addresses on variants
Liaising directly with departments regarding proofreading needs and assisting Executive Director in managing the proofreading process and copy flow
Occasional copy-editing and writing duties i.e. internal bios

160

Brand Manager Sparkling Resume Examples & Samples

Align with bottler strategies, plans and execution
Contribute to development of category & brand strategies and objectives for the country(ies)
Contribute in development of annual brand plans ensuring relevant country perspective
Co-develop the best Occasion-Brand-Price-Pack-Channel and portfolio for the respective category / brands together with Knowledge & Insights, Commercial Manager and Bottler
Define cost saving and other profit opportunities with Finance and Commercial Manager
Participate in Integrated Marketing Communications development, amplification and secure implementation
Suggests allocation and relocation of brand marketing budget within the category / market. Manage the direct marketing expenses for the category within the chat of authority
Best practices sharing
Follow and apply Company processes, tools and procedures (Design Machine, Clarity, eLAF…)
Builds Brand Love - Seeks understanding of fundamental human needs and behaviors. Pursue innovation and change with a mindset of continuous improvement. Balances intuition and fact to distill complex thought into compelling ideas. Demonstrates judgment to define a compelling core creative idea. Crafts a vision for what the brand / category / market could be. Persuades and inspires others (consumers, agency, system, suppliers, rights holders, etc) to create belief. Anticipates future trends to engage and delight consumers
DNA Consumer Marketing competencies (Human, Cultural and Market Insights, Revenue Maps, BGS/BS, Brand Plans, Integrated Marketing Communication, Market Execution)
Good financial knowledge
Driving innovative business improvements
Balancing immediate and long term priorities
Importing and exporting ideas
Highly competent user of Microsoft Office

161

Brand Manager, Nacp, Frappuccino Resume Examples & Samples

Managing the ongoing Bottled Frappuccino business, including analytics & consumer insights
Building the Bottled Frappuccino brand by developing and executing progressive marketing strategies and tactics
Extending the Bottled Frappuccino brand by creating, validating and delivering a multi-year innovation roadmap
Supporting the growth of the broader NACP portfolio by partnering with the Marketing Director to create and deliver a multi-million dollar communication strategy and creative campaign
Driving the next phase of the Refreshers, with the support of the Refreshers Brand Manager I, including platform proposition, product and package
Championing and speaking on behalf of the consumer
Leading autonomously within an entrepreneurial environment
Partnering with the full breadth of cross-functional experts and stakeholders, including Starbucks Americas
Leveraging & applying a broad skill set to engage in financial, R&D, sales, consumer and marketing decisions
Applying progressive marketing thinking to shape marketing strategies, creative direction and media strategy
Passion and experience in coaching & developing their team
Leads cross-functional and project teams to deliver strategic recommendations, new products and/or marketing programs
Builds strong relationships within a matrix structure to ensure achievement of business objectives as well as marketing message consistency and adherence to brand guardrails
Applies consumer insights and understanding of marketplace dynamics to develop compelling brand positioning
Progressive experience in product or brand management (6-10 years)
At least four years’ experience leading the development of new or existing products or strategies from conception to implementation
At least three years’ experience managing two or more budgets

162

Executive Assistant to Brand President Resume Examples & Samples

Minimum 5 years experience as an executive assistant, preferably reporting to a CEO
Strong knowledge of computers with proficiency in Word, Excel and PowerPoint
Ability to manage cross-functional calendars and support multiple executives on occasion
Skilled at providing general administrative support to a larger team
Ability to prioritize and work on multiple projects in a deadline driven environment
Must be detail oriented, have strong organizational skills and maintain a positive demeanor
Provides excellent professional customer service both internally and externally
Proactive with a high sense of urgency and ability to work in a fast paced, high volume environment
LI-KD

163

Document Specialist, Brand Senses Resume Examples & Samples

Assist in translating “prototype” floorsets into specialized documents for our Store Teams to execute the brand vision
Assist Brand Senses Coordinators in pulling merchandise samples and rack management to prepare prototype floorset
Aid in development of different placement and visual merchandising scenarios for each store or store group
Audit documents for accuracy to ensure all product is placed in all stores
Develop strong relationships with cross-functional partners
Pursuing or completed bachelor’s degree (fashion related field preferred)
Minimum 3.0 cumulative GPA
Ability to thrive in team-based settings
Passion for the role and the A&F brands
Excellent problem-solving skills and ability to develop solutions quickly and independently
Willingness to be flexible to changing demands and respond to feedback

164

Brand FP&A Director Resume Examples & Samples

Responsible for carrying out financial analyses and evaluating the business performance of multiple brands
Lead the budgeting, planning and analysis as well as performance& risk management of commercial finance function with strategic thinking
Provide strong guidance for effective investment
Control practices and environment in HQ and each sales region, responsible for driving the standardization and synergy for all sales related activities
Collaborate with sales leaders, perform a strong ability of analysis and give warning signals to business about risks

165

Pivot Advertising & Brand Solutions Intern Resume Examples & Samples

“Deep Dives” - research clients/marketplace happenings for Account Executives to help prepare for meetings
Act as a support system to the Account Executives, SSE's, Sales Managers, and Pricing & Inventory
General office duties such as scheduling meetings, conference rooms, and ordering food for meetings
Assist Sales Assistants in maintaining sales orders, flow charts & contracts while help tracking and solving discrepancies
Other duties/ special projects as assigned
Must be a current student

166

Brand Developer Resume Examples & Samples

3 to 6 years of experience managing a brand and marketing at a grassroots level
Experience in bicycle retail is a plus
Fluency in Microsoft Office programs

167

Senior Analyst, FP&A, Gap Online, Gap Brand Resume Examples & Samples

Lead the monthly forecast process by managing the compilation of financial results for Gap Online, understanding drivers of change within the financial results, presenting to leadership, and maintaining corporate deliverables and deadlines
Participate in the annual budgeting process by compiling and presenting complex financial models, leading the budget submission process for the Gap Finance team, maintaining flexibility in a fast-pasted environment, presenting financial results and highlighting risk & opportunity for leadership, and meeting corporate deadlines
Prepare and ensure accuracy of all financial statements distributed to Gap management/leadership and Corporate Finance
Prepare and present the P&Ls monthly to Gap Online Leadership highlighting financial performance and risk/opportunity
Establish key partnerships with Gap Global Finance, Corporate Finance, other Brand Finance teams, and HR – work through others to complete forecast and budget
Develop and maintain strong relationships with business partners, providing support and training where necessary with a focus on global best practices
Lead work in collaborative style, become a sought-out partner, and continuously evaluate the impact of our activities on others
Evaluate and identify areas to improve the effectiveness of our financial planning activities and strive to streamline processes or improve tools
Manage the financial systems support (Essbase)
Keep business partners updated on emerging issues, brand strategies, and direction
Provide ad hoc analysis to influence decision making with a financial perspective
Bachelor's degree required; MBA optional
3-5 years of financial or business analysis
Experience in FP&A with a retail or consumer product focus strongly preferred
Strong analytical and strategic thinking skills, including ability to formulate business strategy
Strong written, presentation, and oral communication skills
Strong technical aptitude, including ability and desire to learn company systems and tools and ability to perform root cause analysis
Ability to manage multiple projects and adapt work style/processes in a fast paced environment
Ability to work with a large amount of detail without losing sight of the big picture
Ability to work with many business partners with many different styles of communication
Self-motivated, able to make quick, calculated decisions, follow through with responsibilities and be accountable for results

168

Watson Cross Brand Client Experience Center Manager Resume Examples & Samples

Build and optimize a process and system to manage the complete end to end client experience for Watson clients and ecosystem partners at the Watson Client Experience Center. This is a high profile, client-facing position, where you will plan, consult, negotiate, organize, present and facilitate interactive Watson client experiences for qualified sales opportunities. The center team will need to deliver hundreds of experiences every year while maintaining extraordinarily high levels of service and quality. This position requires relationship building skills and diplomatic sensitivity for international and multicultural ways of doing business globally. The briefings expected results are: high customer satisfaction, a business relationship for IBM, and sales acceleration
Qualify visits, schedule, plan, and coordinate logistics and delivery of hundreds of visits per year
Manage the center team and daily center operations, proactively identify any issues and problems that need immediate focus and resolution. Leverage key resources across IBM to resolve issues quickly
Manage technology and system upgrade projects, coordinate across multiple teams delivering various live integrated systems for such projects
Operate, maintain and evolve the advanced technology infrastructure to ensure 99% level of availability
Manage contracts with software and hardware vendors
Curation of all client experiences and execution of process for continuous improvement (in both quantity and quality of experiences); Focus on continuous improvements for process efficiencies and operational management of the experience center
Interface with senior executives with regards to client center operations, help with planning large events at the center as needed

169

Brand Ambassadors Manager Resume Examples & Samples

Has a strong floor presence (as if on stage), high energy/spirit
Advocates for our customers, solicits feedback, listens and responds to the customers’ needs and seeks opportunities to improve the service experience
Engages customer in conversation beyond “how are you?”
Embraces customers’ concerns, owns the issue or passes on to the appropriate partner
Is Passionate about our Loyalty program and confident about explaining its benefits
Is Familiar with our store’s services, layout, assortment and store’s promotions
Cultivates a team of Ambassadors and develops relationships with Sales Professionals throughout the store
Facilitates pass/connection to seller via Customer Experience Manager/Associate
Leverages store technology to enhance the customer experience which includes iPads and store phones/Bluetooth devices
Works closely with doormen or greeters to understand customers’ needs
Develops a team’s interpersonal skills, knowledge of fashion and pop culture, and leverages these skills, to sell effectively to different types of customers
Coaches direct reports to maximize service and business opportunities
Manages floor coverage to appropriately address the needs of the customer
Has a minimum of 1-2 years of experience managing a staff in a retail, customer service, or hospitality related industry
Is resourceful, open-minded, inspired by challenges, an active listener, self-starter and flexible
Possesses the ability to insert, self intentionally, into teachable moments
Possesses the ability to influence and to lead teams through candid, direct and timely feedback. Role models expectations by working side by side to ensure comfort, understanding and confidence
Recognizes progress and celebrates achievement, Champions progress
Preferably has a 4 year college degree

170

Head of Brand & Values Resume Examples & Samples

To develop, communicate and implement the strategic direction of marketing to achieve the company brand and commercial objectives
To lead the Brand & Values team to deliver brand strategy, brand portfolio management, customer relationship management and integrated marketing planning
To collaborate closely with key cross-functional partners across company to bring a live the brand and consumer value proposition
Attract, develop, and retain brand management talent across the business platform
To uphold and promote the values of The Body Shop

171

Divisional Brand Manager Resume Examples & Samples

SALES: Plan and execute an on-going 90 day rolling calendar consisting of monthly sales goals, sales promotions, sales meetings, education, focus days,
BRAND COMMUNICATION: Prepare and execute monthly sales meetings, webinars, salesforce.com, to motivate, educate and influence Salon Centric Managers and field sales team on brand initiatives and promotions
EDUCATION: Plan, coordinate and execute with the Salon Centric Education team an educational calendar consisting of classes, seminars, workshops, business resources, to support the overall business plan
Sensitivity to Métier
Demonstrates Entrepreneurship

172

Wholesale Brand Manager West Coast Resume Examples & Samples

Work alongside Buyers in market to provide awareness on Burberry clientele for their region to influence stronger assortments
Partner with VM and DSA to ensure all merchandising and presentation standards are executed by selling specialists in all shops to standard
Enforce housekeeping both on the floor and in stock rooms
Partner with Marketing Team to confirm and plan events in a timely manner
Work with wholesale store to recruit the most suitable brand representatives and selling associates
Achieve forecasted sell through budget for each department and store (season)
Increase productivity of the sales floor ($ per square foot) to support the above budgets

173

Brand Campaign Manager Resume Examples & Samples

Support the team on the planning and delivery of global brand and product marketing campaigns
Support to the regional marketing managers, helping them to implement campaigns and ensure smooth running
Ensure all local marketing campaigns are executed in line with brand guidelines and local compliance regulations
Manage the end to end activation of UK sponsorship campaigns
Track competitor activity
Experience within financial services is preferred, especially with knowledge of CFD's and spread betting
Previous experience within campaign management
Managing external relationships with agencies
Excellent communication, both written and and verbal
Strategic understanding of brand and the creative process

174

Brand Manager, Concept Innovation Resume Examples & Samples

Champions the Reserve brand at all times. Applies consumer insights, understanding of marketplace dynamics and merchant mentality to create world-class retail expression of Reserve brand. Understands his/her role in defining the future of Coffee retail
Develops food and beverage menu strategy for Reserve and Roastery store concepts. Leverages whenever possible, innovates when needed. Develops against brand fit, customer relevance, partner pride and revenue targets. Estimates menu performance, and optimizes performance once menu is live in stores
Develops go-to-market and promotional strategies and programming to support launch of new-to-world Reserve concept and new Roastery locations. Strong initial focus on driving awareness and trial of new concept(s). Partners with Studio as well as external agencies as needed. Tracks performance and optimizes as needed
Creates an innovation pipeline to drive future consumer relevance, product news, coffee experiences
4 or more years of experience in a role supporting marketing, brand management or product management
3 or more years of experience in a role managing 2 or more budgets

175

Director Co-brand Partnership Solutions Resume Examples & Samples

Support Account Executives managing select Cobrand partnership accounts, by managing the cobrand marketing contractual obligations
Work with the cobrand Account Executive and cobrand partners to develop annual marketing plans, provide quarterly cobrand marketing updates on implementation progress, and develop annual marketing showcase of client work and results. Where applicable develop case studies for internal use
Be accountable for all cobrand and non-cobrand related marketing insight, analytics and marketing activities and marketing-related contractual commitments
Help to develop marketing strategies, and implement comprehensive marketing plans for Visa activities with the assigned cobrand accounts in conjunction with the Visa Account Executive and all key external and internal stakeholders
Manage detailed marketing programs from concept through execution (and results)
Collaborate with key internal Visa partners - including Data Analytics, Loyalty, Legal, Product, Marketing, Financial Institution Sales and Merchant Sales
Relevant Bachelors degree required; MBA preferred
Payments industry knowledge; Minimum of 12+ years Marketing experience with related payment, retail and / or cobrand marketing experience
Proven ability to implement marketing programs, manage marketing agencies, and develop timelines a must!
Must be extremely detail-oriented with ability to manage multiple projects at one time
Marketing agency, consulting and client management experience a plus
Ability to manage & grow internal and external resources and cross functional relationships
Ability to work independently and in collaboration with high level of success/ achievement
Proficient in Microsoft Word, Excel, and PowerPoint and SalesForce
Ability to travel 20% of the time

176

Brand Manager Footwear Resume Examples & Samples

Upholding the highest merchandising standards, ensuring proper floor placement and product flow, and tracking of sales within each account
Establish and maintain professional working relationship within the stores, including Sales Associates as well as Store Management
Communicate selling, inventory and store product information through the use of SVR's to direct manager and Senior Directors
Utilize the monthly EOM reports to analyze territory coverage based on volume
Organize and participate in seasonal product knowledge seminars for accounts. Provide maintenance training throughout the year when necessary. Participate in special store events when needed
Manage T&E yearly budget

177

Brand Manager, UK & Emerging Markets Resume Examples & Samples

Support the setting of channel, web and marketing (digital/social medial and traditional) KPIs and reporting on progress/performance on an ongoing basis
Support the Head of Marketing for these channels in working closely with the research function and leveraging digital analysis to ensure clear, accurate and useful information is communicated to assist in informing strategy and maximising the effectiveness of programming, marketing and media planning
Owner of overall content marketing plan approved by the Head of Marketing
Management of these channels UK and Emerging Markets websites including execution of content strategy and plans, execution of all editorial/content updates, as well as solid understanding of SEO
Support Central Ad Sales function in the execution and management of online sponsorships
Execute trade marketing plans in line with strategy devised by Head of Marketing and VP Marketing UK and Emerging Markets
Manage the work of external agencies and feedback agency performance to Head of Marketing of these channels with regards SLA
Experience in specific digital marketing/digital content production experience (social, mobile, in-house web development and maintenance, paid media, content marketing) – likely includes experience of an entertainment/lifestyle brand with strong PR-ability
Strong Digital Media Skills at executional level: paid, viral, social (Solid understanding of Facebook, Twitter, You Tube, Instagram, Google+ etc.), seo, content marketing incl. video. A thorough understanding of content management systems and their use in populating websites with content. Advanced use of Photoshop, Illustrator, HTML, Fireworks and other graphics software. Proven ability to contribute to B2C marketing strategy, planning, research and brilliantly execute plans across the full mix: ATL, BTL, PR, Digital, Internal. B2C multi-media campaign development incl. the formulation of briefs
Experience in executing successful full mix B2C marketing campaign
Understanding of ad trafficking

178

Category & Brand Mktg Coord Resume Examples & Samples

Support Manager in the development of strategic brand and departmental plans
Work with Manager to develop concise, insightful creative briefs, project requests and conference reports to support Divisional businesses
Evaluate strategic plan results and provide an ROI to make recommendations for ongoing support
Should be proficient in Excel, Word and PowerPoint
Must be able to prioritize multiple projects on a daily basis

179

Brand System & Ibmer Enablement Leader Resume Examples & Samples

3+ years of professional experience in Communication, Marketing or Public Relations roles
Excellent writing, editing and presentation skills (Polish and English)
Ability to proactively identify communications opportunities and develop supporting programs
Graphic design skills
Ability to confidently be a trusted advisor to the center leader and collaborate with senior management, HR, Operations and Marketing to build awareness

180

Director, Employment Brand Resume Examples & Samples

Building global brand campaigns
Employment brand metrics and measurement
Evaluating data for insights
Employee Lifecycle
Campus Recruiting Campaigns
Experienced Hire Campaign(s)
New Employee Orientation and Onboarding Elements
Employee Engagement
Event Planning
Social Media & Community Building
Building effective teams

181

Brand Manager, Latin Resume Examples & Samples

Responsible for the World of Warcraft franchise in the region
Development of annual marketing strategies in the region, while working with territory marketing teams and other departments, to ensure that their strategies deliver against the global brand vision, and annual business targets. Manage ongoing updates to the plans, and ensure that they are executed efficiently and effectively
Devise and control the franchise budget for the region, defining the best allocation of it in each sub-region
Develop an effective communication strategy between the headquarters marketing team, project managers, developers, and local marketing teams
Ensure all marketing approval submissions to Blizzard HQ are in-line with stated strategies, and meet Blizzard’s high standard of excellence
Create monetization strategies for the results optimization with the price manager
Provide frequent reports and analysis of the franchise business and marketing campaigns to different functional teams
Develop presentations for the franchise, to ensure the brand positioning is properly communicated to different stakeholders, including sales, partners, and agencies
Regularly travel to regional office locations to meet with local marketing teams to exchange ideas, observe local market conditions, and meet with partners
Assist in the evaluation of new market opportunities, including distribution, pricing, placement, and product needs for new territories

182

Global Brand Partner, Atlas Resume Examples & Samples

Develop deep knowledge of clients’ industries, organizations (people, processes…), marketing objectives & plans
Position Atlas as a relevant marketing lever, and get buy in by client and agency teams (ad tech, media, digital)
Identify and codify best practices to share with the wider Atlas teams

183

Brand Manager, Global Tea Innovation Resume Examples & Samples

Develops product platform strategy, product positioning and concept pipeline for global BU customers
Builds strong relationships within a matrix structure to ensure achievement of business objectives and adherence to brand guardrails
Supports the implementation of company programs to ensure the success of the Company
Manages the project team program execution and budget management
Leads consumer research to define customer targets and marketing mix. Applies insights to make decisions. Regarding brand direction

184

Men s Brand Merchant Wovens Resume Examples & Samples

Sku Architecture
Receive channel sku architecture & unit projections inclusive of FOB/AUC/MSRP targets
Review/edit sketches and prints w/design partners
Drive Fast track development
Partner with design and sourcing to drive fabric leverage across channels
Partner on development trips w/design and sourcing
Collaborate w/3rd party vendor, channel merchant, and design on pre-season development
Strong background in all woven categories is strongly preferred

185

Men s Brand Merchant Knits & Sweaters Resume Examples & Samples

Synergize channel sku needs for one consolidated brand sku architecture
Own meeting cadence for brand sku development for on-time calendar deliverable
Partners with Design & Sourcing to build seasonal assortments covering all channel needs
Collaborate on color/concept
Review/edit protos to meet channel business needs w/design and channel partners
Collaborate with channels, understand/represent business needs
Responsible for agreed upon development ratios in partnership with Sourcing and Design; track and report progress
Conduct continual market & trend research
Must be expert on brand positioning in all channels
Attend aesthetic fittings to ensure channel commerciality
Sample tracking/management
Minimum of 10+ years in a fashion merchandising. Wholesale and retail vertical product development experience strongly preferred
Previous experience in Merchandising, Buying, Product Development is strongly preferred
Strong background in all knitwear categories is strongly preferred

186

Typo-country Brand Manager Resume Examples & Samples

Demonstrated experience in a vertical apparel, consumer goods or lifestyle product industries
Minimum of 8 years experience as a Senior Manager with specific experience dealing with Executive level
Proven track record of successful leadership of a retail brand
Demonstrated understanding of customer experience, and provision of such across multiple regions
A sound business focus as it applies to Brand excellence including a capability and commitment to develop a winning team and structure via effective people & process management
Excellent relationship building and interpersonal skills
A customer focused management philosophy across all aspects of the business
Highly developed oral and written communication
An understanding of and a commitment to the values of Cotton On displayed at all times through leadership, behaviors and actions

187

Brand Manager Dairy Resume Examples & Samples

Management of volume and Direct Marketing Expense budgets for individual projects across ANZ
Manage relevant communication (equity/tactical/sponsorships) budgets
Understand and influence product formulation/design (price and distribution)
7 -9 years functional Marketing experience, including Degree qualified – preferably in Business/ majors in Marketing and/or Commerce, other degrees will be considered
Demonstrated experience in conducting business across multiple, complex projects and strategies

188

Cross Brand Box Offering Leader Resume Examples & Samples

Are you a strong leader, with the ability to execute globally, and recognized for executing aggressive business plans and strategies required for the success of the Box Partnership?
Can you provide operational excellence examples from previous leadership experiences?
Do you have a passion for winning, with a track record that reflects your ability to transform and grow an exciting business?

189

Junior Brand Mgr-stills Resume Examples & Samples

Opportunity Assessment:Monitoring of market and consumer to identify, deeply understand and prioritize sustainable growth business opportunities to be addressed by Aquarius & Fuze
Brand Strategies:Input and participate to the BP development, with local relevance and BU alignment to capture identified opportunities including long term vision, 3 year destination and 1 year operational plan and ensure its reflection into the Franchise Unit plan
Brand and MtC Plans:Design and implementation of Marketing Plans managing all variables of an integrated program, including participant alignment: IMC, Customers, Technical, Legal, Finance, PAC and Bottlers to ensure excellence and timely execution
Tracking and brand performance analysis:Ensure discipline on programs evaluation thru success metrics criteria to allow learnings development and continuous improvement on brand business performance
Innovation:development and launch of new initiatives (formulas upgrade, new rpfuctsproducts, new packaging) as per NPD pipeline
Multi-functional/KO Projects:encourage cross function collaboration and results with other functional team (i.e. Operations)
Budget Management: Accountable of Brands Budget
Presentation / speaking (ability to present complex information in a persuasive way to FU Management)
Writing (ability to succinctly capture information and present it in a structured logical way that helps reader arrive to desired conclusions)
Persuading and Negotiating to gain commitment around new opportunities and obtain alignment on projects both internally (System) and externally (Resource networks, third-parties, etc.)
Inspire System
Sustaining Operational Excellence
Optimizing Strategic Relationships and Networks
Drives innovation
Delivers results

190

Global Brand Partner Resume Examples & Samples

Lead integration projects
Communicate in a timely manner internally on client and agency activity
Be the face of Atlas, and as such, drive the highest level of service to clients and agencies

191

Brand Manager, Consumer Products Division Resume Examples & Samples

Maintaining and improving up-market brand image and the Brand/Division’s goals
Making and executing decisions
Developing of promotional strategies
Forecasting and inventory management
Setting and control budget
Launching new products
Interfacing with sales and technical forces
Degree in marketing
Experience in marketing is a must, preferably in a beauty market or FMCG
Deep understanding of cosmetics market,
Fluent English is a must, knowledge of French is a plus

192

Brand Standards Resume Examples & Samples

Manage the Global Brand Design & Standards mailbox inquiries within established service level agreements (SLAs)
Manage the Global Brand Design & Standards Helpline fielding brand standards related questions from a diverse audience [clients (Visa issuers), sales team, product team, card manufacturers]
Manage the review of prepaid marketing materials for Visa card programs to ensure materials are in compliance with VPBS and work with Visa clients to provide direction when appropriate
Manage the review and approval of Affinity & Co-Brand Programs; provide direction to issuers on the Affinity & Co-Brand Program approval process
Manage Print on Demand Cards by providing feedback to clients to ensure cards are in compliance; provide direction when appropriate
Strong interest in reviewing and responding to inquiries using research skills to ensure compliance to Visa Product Brand Standards
Assist with review of card proofs to ensure compliance with VPBS
Assist with the collection of global card statistics for the North America card team
Assist with ad hoc projects as needed
Support card design review team: provide input on inquiries relative to VPBS, act as brand steward in the management of the standards, field standards related questions received in the general mailbox
Four-year degree required
Knowledge of Visa systems and processes is strongly desired
Experience working with multiple levels within a large global company
Excellent people skills
Ability to manage the needs of a diverse, global team
In-depth knowledge of MS Office applications: Excel, PPT, Word, Outlook and experience with Adobe Acrobat Professional (mark-up) and Microsoft Sharepoint

193

Controller for Major Consumer Goods Brand Resume Examples & Samples

4-7 years of related experience
Bachelor’s degree in Finance, Accounting or Business
CPApreferred

194

Global Brand Flagship Director Resume Examples & Samples

Amplifies the Brand with every decision and every action
Ensures event and VM execution at the highest standards
Leads and embodies the idea that „we are the Brand with retail skills
Driving the proper execution of established policies, procedures, initiatives and directives
Produce results under a variety of situations/market conditions and overcomes barriers to the company’s success in compliance with corporate guidelines
Ability to respond effectively to sensitive inquiries or complaints
Thrives under ambiguity; open to change and act as advocate for the „new“
5-7 years of fashion retail management experience with a leading global brand
Minimum 5 years of relevant market experience

195

Associate, Seasonal Brand Messaging Resume Examples & Samples

Drive the development and solidification of key global messages including product alignment, messaging strategy, and coordination of marketing campaigns to support messages
Serve as main point person driving the coordination and implementation of the following key marketing tools
Seasonal Message Map
2-3 years of marketing experience
Excellent visual communication/creative presentation skills (PowerPoint, keynote, etc.)
Strategic thinker who can evolve our calendar process with changing business needs
Extremely detail oriented and organized
Comfortable interacting with a diverse set of cross functional groups
Ability to manage multiple projects simultaneously and stay calm under pressure of rush projects and tight deadlines
Solid brand presence and ability to manage up
Excellent people and interpersonal skills

196

Assistant to Brand General Manager Resume Examples & Samples

Provide secretarial support to Brand General Manager, which may include transportation, minutes meeting report, prepares correspondence, and etc
Provide administrative support to the team to manage overall assignments
Devise and maintain office systems, including data management and filing
Arrange travel, visas and accommodation and, occasionally, travelling with the Brand General Manager to take notes or dictation at meetings or to provide general assistance during presentations
Organize and maintain diaries and making appointments
Organize and attend meetings and ensuring the Brand General Manager is well prepared for meetings; liaising with staffs
Gather information to write monthly retail sales report and market visit report and other report as assigned
Work independently and handles confidential information
Maintain and updates filing system for easy retrieval of information
Regular informs Brand General Manager of deadlines and problems
Screen all telephone calls, letters, fax, and visitors and directs them to Brand General Manager’s attention according to priorities
Compile and analyses basic information for inclusion in reports or presentation materials
Any other responsibilities are instructed by company
Bachelor’s degree or higher in any field, having a business-related degree is an advantage
Minimum 5 years of experiences in personal assistant
Experience in the role of Executive Assistant will be a plus
Excellent service mind with strong coordination, planning and organizing skills
Strong communication and problem solving skill
Excellent command spoken and written English
Excellent computer skills, Microsoft Word, Excel, and Power Point
Detail-oriented and multi-tasker

197

Brand Manager Dairy Resume Examples & Samples

Develop and deliver consumer led short and long term Dairy marketing strategy and plans that achieve profitable volume growth and market share across South Pacific
Influence and engage The Coca-Cola system behind the Dairy South Pacific marketing plans delivering ABP targets
Lead South Pacific cross functional agency teams to deliver innovative solutions that achieve measurable results
Demonstrated experience in leading and implementing multiple, complex projects and strategies across both NPD and communication/campaigns
Demonstrated experience working on ‘challenger’ categories and brands with a proven track record of innovative, entrepreneurial thinking
Demonstrated ability to influence key stakeholders both up and down
Previous Dairy and/or Category management experience would also be highly desirable

198

CBS Brand Resume Examples & Samples

Co-develop with Greater China leadership a strategic marketing plan that addresses geographic and sector market leadership goals
Effectively execute the marketing and external communications plan in collaboration with Global, Asia-Pacific and Regional marketing, communications and business development teams
Contribute to the development of Greater China thought leadership campaigns to build brand, revenue and relationships and ensure local market relevance. This includes project development; research management; analysis and writing/editing coordination; document production and local promotional activities to launch materials within the Greater China markets, and globally
Deploy programs through appropriate channels including events, digital - social media/e-marketing/web, advertising and media
Work with the Greater China Accounts Leader, sector leaders and Client Service Partners to ensure effective segmentation and targeting of accounts and key buyers
Lead development of public relations strategies and plans for media and other significant stakeholders such as regulators, professional bodies, business organizations and potential employees
Identify reputational risks and the ways they can be mitigated, working closely with senior leadership in crisis and issues management
Leverage and deploy strategic Asia-Pacific and Global brand programs and contribute insights and ideas to program development
Demonstrate and measure return on investment of marketing programs and campaigns
Foster a culture that respects diversity and inclusiveness and rewards and supports creativity and innovation
Build and lead a high-performing Brand, Marketing and Communications team in line with EY’s global model
Act as counselor, mentor and coach for team members
Prepare and manage budgets and report against key performance indicators
Member of the Asia-Pacific Brand, Marketing and Communications leadership team
Minimum of 12 years’ experience in communications and marketing roles, with at least 6 years at a senior management level
A tertiary qualification (preferably at post graduate level) in marketing, communications, media, journalism, or other relevant discipline
Excellent written and spoken English and Mandarin
Strong relationship management, influencing and problem solving skills
Excellent persuasive and presentation skills; executive presence
The strength of character to make and implement difficult decisions, if required. Collaborative yet assertive
A change agent, who is able to manage ambiguity in situations where there may be several objectives and priorities. Flexible and adaptable
Imagination and creativity with the ability to nurture these qualities in others
High level of personal and professional integrity
Ability to understand the EY business and how a professional services business operates and grows

199

Comcast Brand Sponsorship Intern Resume Examples & Samples

Working on creative, innovative, and thought-provoking projects within various business units at Comcast during your internship experience
Continuously develop relationships with fellow interns through social activities, community building, and networking
Development of weekly event manuals
Shipping/organizing tickets and on-site assets needed
Any research needs
Any on-site needs from the office as the team is traveling
Monitoring social conversation around the sports XFINITY Series
Review creative for field advertising materials
Attend meetings and take on any tasks as requested
Currently enrolled and pursuing a Bachelor's degree from a United States-based college or university with the Grad year of 2017 or 2018 (Sophomores, & Juniors)
Preferred Major: Marketing, Communications, Business, Economics, Management,
Minimum 3.2 GPA
Excellent communication and interpersonal skills (both written and verbal)
Marketing background
Very strong MS Office skills (Word, PowerPoint, Outlook, SharePoint, Excel)
Motivated self-starter, with a willingness to learn and work in a fast-paced environment
Willingness to learn and utilize emerging technologies
Strong interest in the telecommunications, cable and media industries
Proficient Skills in Microsoft Suite (Word, Excel, PowerPoint, etc.)
Ability to work on a team but can work self-directed as well
Authorized to work in the United States of America

200

Senior Merchant, Brand House Resume Examples & Samples

Manage and define a merchandising vision and business strategy for a specific product category while reporting to the Director of Merchandising and part of a vertical team of peer merchants; influence and coach a secondary product vision with a developing product team
Oversee and coach another merchant in a smaller business for revenue and personal development success
Create and optimize product assortment in Brand House channel that will maximize potential for revenue and profit
Partner and lead a team of cross functional procedure experts assigned to the same category that include a Planning partner, Allocation Analyst, and Visual Merchandising partner
Align and partner with in-line Footwear partners to drive the FH Footwear vision and reach aggressive growth potential
Create a merchandising flow calendar that identifies key items, trends, and product launches appropriate to the product category
Define and implement category pricing strategy appropriate to each channel
Represent Retail at the merchandising and design meetings while working with the brand merchant teams
Determine strategy for floor planograms for product placement. Influence collateral needs for product placement and emphasis
Analyze sales trends and make recommendations for strategic action
Analyze historical sales performances and use as influence in making merchandising strategies for anniversary time periods
Foster positive relationships with the stores and getting their feedback and insight as to product needs and consumer reactions to product assortments and items
Facilitate and prepare line reviews for product category of responsibility
Excellent leadership and partnership skills
Strong analytical and conceptual skills
Ability to be part of a team, set challenging standards, develop strong partnerships, and lead others to action
Knowledge of Apparel product lines and Under Armour’s position within the industry
Knowledge or experiences with performance product a plus
Ability to communicate product strategies verbally and in writing
Bachelor’s degree or related work experience
Five years plus merchandising or buying experience in a progressive, high growth retail organization

201

Clinique Brand Manager Resume Examples & Samples

Degree required in Marketing, Business Administration or equivalent. MBA preferred
English (Fluent) and Spanish (will be a plus
Marketing and sales experience, preferably in the luxury/cosmetics industry
Strong experience in the Retail market, with deep knowledge of consumer behavior, brand experiences and consumer insights
Experience in P&L management with highly analytical (written and oral communication) skills, for monitoring the performance of the brand, making diagnostics to highlight market opportunities and brand building initiatives
Proven project management skills in cross-functional efforts including marketing, sales, new product launches and relationship building
Great organizational and time management skills and Excellent attention to detail

202

Brand Manager, International Resume Examples & Samples

Facilitate communication between TH and licensees
Compile information for special projects as requested
Establish relationships with product licensees to ensure regional needs (product, sales and distribution) are being met
Collect annual business plan template and distribute to licensees
Update store license agreement with legal; track store license fee payments with finance department
Monitor time & action calendars, product licensee calendar
Ensure licensed product strategies for International are consistent with divisional and corporate objectives
Partner with TH design team for Tailored clothing to review all design sketches, prototypes/samples and provide written communication outlining approvals and actionable requests
Coordinate showroom appointments of seasonal licensed product collections to regional licensees
Monitor distribution to ensure licensed products are sold to accounts that are approved and consistent with brand direction and work to improve where necessary existing distribution and penetration
Owner of the international licensee reconciliation process, monthly communication with finance on purchase reporting, resolving discrepancies
Door distribution for entire Latin America region (30+ countries) by category (20 categories)
Competitive analysis by category
Owner of the Tagon process for US Wholesale and Company Store (CS) in-house lines for US direct vendors for all 8 international licensees: Brazil, Mexico, Central/S American/Caribbean, Japan, China, Hong Kong, Australia & India
Work with vendors/suppliers and licensees on all aspects of the international orders, including: buying office commission reporting; sales samples; issue monthly payment dashboard to licensees to ensure their vendor payments are timely, resolve any delinquencies with licensees;follow up on invoices/documentation requirements
Maintain updates to International shipping manuals and labeling requirements (including UPC/EAN issuance/testing)
Direct liaison for all Product Managers, external licensees, and suppliers in international licensing division
Troubleshoots and resolves all discrepancies with shipment issues
Liaise with TUG (PVH Underwear Group) on new underwear tag-on process
Bachelor's degree, required
Bilingual in English and Spanish, a plus
At least 5 years of experience in fashion industry, preferably in a demonstrated licensing role
Self-starter with exceptional organizational skills
Analytical thinker; must be flexible to shifts in business priorities
Capable multi-tasker and highly adaptable to changing business needs; continually strives to improve efficiencies and creates process to support this goal

203

Brand Manager, Latin Resume Examples & Samples

Responsible for the Hearthstone franchise in the region
Development of annual marketing strategies in the region, while working with territory marketing teams and other departments, to ensure that their strategies deliver against the global brand vision, and annual business targets
Manage ongoing updates to the plans, and ensure that they are executed efficiently and effectively
Develop effective communications between the HQ marketing team, project managers, developers, and local marketing teams
Develop presentations for the franchise to ensure the brand positioning is properly communicated to different stakeholders, including sales, partners, and agencies

204

FTC MC Brand Solutions Manager Resume Examples & Samples

Work closely with the other members of the team to identify sponsorship opportunities and create sales collateral, with an emphasis on creativity and innovation
Manage the Team Assistant in the creation and maintenance of Partnership opportunity flyers. This includes liaising with programming, scheduling, marketing and research to collate all relevant information
Be responsible for managing the relationship with Sky Media, with the assistance of the Team Intern
Work with the Partnerships Director, Intern and Team Assistant to build appropriate packages in response to agency briefs
Work closely with other departments including but not exclusively Digital, Creative, Marketing and Programming to ensure integrated and innovative solutions are offered
Oversee the majority of deliverables for booked campaigns, managing the Partnerships Intern & Team Assistant in order to meet challenging deadlines
Oversee the Intern and Team Assistant in working with the Inventory Management department on the execution of broadcast elements, including completion of deal memos, TX lists and liaising with various departments to ensure every element of a partnership goes live on time
Manage the Team Intern and Team Assistant in supporting the Brand Partnerships team with research, ad hoc PowerPoint presentation creation, creation of other department documents, liaising with other departments, etc
Holiday cover & back up on pitches for Partnerships Director
Attend Monthly Extended Product Group Meetings for TLC and Discovery, and offer back-up/holiday cover for weekly meetings
Requesting reports & data input when needed from other departments
Maintain and build good relationships with all agencies through excellent campaign management
Build strong inter-departmental relationships throughout Discovery
Attend internal meetings & presentations and where appropriate, industry events & seminars, and provide written feedback for the team
Share market/client information internally to help the development of future business
Of Discovery Networks flagship brands
Of the broadcast, media and digital industries
Demonstrates good consumer understanding and insights
Watches TV – our own channels and the competition

205

Brand Manager, Western Resume Examples & Samples

A) Supporting the implementation & execution of country marketing plans
B) Management in a weekly basis of DME
C) Leading the Adaptation of BU Marketing Programs with local insights
Provides Thought Leadership Regarding How Their Projects/Programs Should Be Adapted & Operationalized Using Local Insights; creating recommended action plans for Franchise Strategy Leader approval
Provides on-going tracking of Volume, Share, DME and Equity Performance for their Franchise & Bottler leadership

206

Brand Manager, Entertainment Resume Examples & Samples

Establish cross-functional communications with product, partner, PR, marketing and operations teams
Drive partner engagement with Spotify through marketing, partner communications & social channels
Develop, forecast and track FY16 Spotify Premium registrations
Support roll out of Starbucks and Spotify Experience to UK, Canada in FY16
Support roll out of Starbucks and Spotify to additional markets in FY17
Support efforts to extend Starbucks and Spotify Experience into Licensed Store locations
Establish and maintain media engagement guidelines for Starbucks advertising, marketing, social media
Manage marketing calendar supporting artist integrations, partnerships and promotions
Support product and programming teams to deliver new, innovative music features within Starbucks app and Spotify
Develop, launch social media platform for entertainment, in close collaboration with Spotify and Global Digital Marketing
Develops and manages product line business plans. Creates and presents the business case for new programs to support growth strategies and profitability targets. Makes recommendations regarding product objectives and strategy, positioning, pricing, packaging and product lifecycle. May provide information and direction for planning, forecasting and managing inventories
Develops strategic assessments, including SWOT analyses, for products and programs
Applies consumer insights and market research to gain understanding of consumer, customer, competitive environment and channel needs for the product or category. Briefs in consumer insights and analyzes consumer research to determine new marketing and product opportunities
Analyze information to support the development of a 12/18 month sales & operations planning product forecast at the category level for new and existing products
Leads cross-functional and/or cross-channel teams to develop integrated launch programs or marketing promotions
Collaborates with Creative Studios to execute marketing creative from brief development through concept evaluation to delivery of the final execution
Coaches and mentors teams to enhance marketing and brand knowledge
Flawlessly implements and executes marketing strategies to support business objectives
Leads the development of new products and product-related marketing opportunities, from concept to commercialization
Manages project teams and timelines to deliver products and programs. Strong leadership of cross-functional partners required to ensure successful launch
Strong collaboration across regions and channels required to gain a deep understanding of their market needs from a consumer and business standpoint
Assists in defining strategy reflecting competitive and consumer trends and market needs
Creates and /or manages the innovation funnel/roadmap for platforms that deliver against the objectives and strategies
May lead new and optimized strategic initiatives that deliver against the brand positioning and strategic assessment of platforms within competitive context
Assist with capacity, sourcing, and cost reduction opportunities with SCO to ensure consistent supply
Progressive experience in product or brand management. - 5-7 years
Project leadership in a cross-functional environment - 3-5 years
Bachelors degree or 4 or more years of US military experience
Strong analytical and technical skills; comfortable with syndicated data
Working knowledge of financial planning, forecasting assortment planning and inventory management

207

Brand Manager Middle East Syfy Resume Examples & Samples

Strategize and execute the Syfy channel launch for Middle East Region
Set the digital strategy, launch the channel web and social media accounts together with central digital team for Syfy in the Middle East
Take over the day to day social media account community management for Syfy Middle East channels
Work with Media agency, social and digital agency to devise media plan and launch activity. Write all briefs for launch media plan, creative execution
Devise and Execute full 360 channel launch plan for Middle East
Work with PR Manager and PR agency to execute press launch event
Work with OSN, the ME affiliate to review campaign proposals, day to day asset handling and amplification of launch plan
Lead all the day to day communication
Project manage the creative development process both on and off air with production and creative team
Lead brief writing for promo development and campaigns
Work closely with all stakeholders to ensure all activities are aligned and integrated (Internal communications, creative, production, PR, etc.)
Explore relevant partnership opportunities to leverage the launch
Work closely with the Head of Marketing to support the development of the channel and to execute clear overall channel brand strategies and plans that meet ratings and revenue objectives
Support the Head of Marketing for these channels in working closely with the research function and leveraging digital analysis to ensure clear, accurate and useful information is communicated to assist in informing strategy and maximizing the effectiveness of programming, marketing and media planning
Develop, manage and execute Digital Marketing including social media, paid digital media, content marketing and PR for these channels. This includes leading live social media discussions e.g. twitter around our key content in prime time
Management of Syfy social channels website including execution of content strategy and plans, execution of all editorial/content updates, as well as solid understanding of SEO
Editorial awareness and knowledge and consideration of compliance
Execute trade marketing plans in line with strategy devised by Head of Marketing and VP Marketing UK and Emerging Markets with the objective of developing relationships with affiliate platforms

208

Brand Services Resume Examples & Samples

Manage and follow through on all needs (to and from brands) with speed and effective result
Ranging from Production/Logistics/Photography (administrative and courier)
Order management working with Customer Service, Courier or Operations teams
Drive KPIs daily, and effectively follow up with brands – eg: inventory accuracy, stock upload speed, speed of order sending, price inputting by brands, and others
Seasonal activities such as markdown implementation and site stock clean ups
Coordinate online setup and training for new brands, with ongoing monitoring of best practices and processes
Minimum of one year of experience in commercial, service or office roles, preferably in fashion/retail environment
Must be organized, detail-oriented and proactive, with an aptitude for process optimization
Proficient user of IT systems, both customer service specific and MS Office
Fluency both written and verbal in English and Italian is mandatory

209

Brand Controller Resume Examples & Samples

Supporting the Management Controller to ensure all aspects of the business are properly controlled and sales/profit targets met
Challenge all the lines of the P&L with a Business vision / approach showing solutions and leadership where required
Forecast, monitor & manage the P&L
Detailed tracking of turnover in conjunction with the Commercial teams
Working with key stakeholders to business case and support initiatives to drive sales
Track and authorise CAPEX spend
Develop digital marketing reporting and Analytics to be used to drive investment decisions
Close control of all Operating Expenses and Maximise Return on Investment of Marketing Investments
Identify and discuss budgets risks and opportunities
Ensure the respect of procedures and best practices of Internal Control
Management of month end management accounting process
Management reporting to head office in Paris, Divisional Management and Marketing teams
CIMA / ACA Preferred Qualification
Results driven
Strategic thinker
Strong organisation skills
Excellent Excel Skills, Good use of PowerPoint
SAP + BW experience or other accounting/business intelligence experience desirable

210

Rodin Olio Lusso Brand Manager Resume Examples & Samples

8+ years relevant experience
Experience with High End/Luxury Specialty Stores (i.e., Neiman Marcus, Barney’s, Saks, Nordstrom)
Strong knowledge of luxury world and consumer sophistication
Brand building
Proficiency utilizing Microsoft applications (Word, Excel and PowerPoint)
Proactive Planning – ability to anticipate and solve problems
Works with ease in front of groups (both large and small)
Strong negotiating and interpersonal communication skills
Ability to drive and motivate others (direct/indirect reports, support teams, regional partners, third parties)
Ability to work independently and prioritize
Experience working in entrepreneurial environment (Preferred)

211

Brand Manager, Digital Ventures Resume Examples & Samples

Along with sr. product manager and cross functional partners, creates the business cases and strategy for new digital programs from concept to commercialization. Makes recommendations regarding product objectives, positioning, capabilities, and product lifecycle
Gather and analyze data to inform planning, forecasting and managing program objectives and communicating team recommendations to executive leadership
Create and manage robust project work plans, defining approach, timing and key deliverables. Ensures that cross-functional teams are aligned to meet store operations, supply chain and marketing requirements
Contributes to the innovation strategy with sound research and recommendations on trends in the marketplace including product innovations, emerging technology and lifestyle trends that reflect meet customer needs
Progressive experience in strategy, product, or brand management (5+ years)
Project leadership in a cross-functional environment (3+ years)
3 or more years of experience in a role supporting product, program, or brand management
3 or more years of experience in a role leading the development of new or existing products or strategies from conception to implementation
Progressive experience in strategy development and execution, product planning and brand management 5+ years
Experience developing and launching new products or line extensions and category management 3+years
Strong analytical and technical skills; ability to gather insights from data and influence cross functionally with compelling stories around products and programs
Working knowledge of financial metrics, competitive trend analysis and business case construction for the development for new products and extensions
Must be able to work effectively in a complex collaborative environment, able to drive projects to success cross functionally, and be a strong team player

212

Manager, Internal Brand Experience Resume Examples & Samples

Program Management of the Brand to deliver a high level of engagement with our people
Lead and manage cross functional teams to embed the NAB Brand internally
Advise and consult to NAB marketing team to enable the delivery of internal elements of the NAB Brand
Advise on and monitor the Brand across the enterprise to ensure cohesion and alignment
Develop and maintain strong senior stakeholder relationships within Marketing and the business to facilitate enterprise wide Brand outcomes
Collaborate with Brand LT to ensure cohesion of the NAB Brand and Communications Strategies

213

Brand Manager, Ymca of the Rockies Resume Examples & Samples

Undergraduate degree in marketing, business or a related field
2-5 years of previous marketing experience in the workplace
Ability to navigate online content management systems, including WordPress.Knowledge of computer programs including Photoshop, Publisher, Word, Excel and PowerPoint
Strong Englishwriting skills; published work a plus
Direct experience with customer engagement
In this role, you will:Plan and implement a comprehensive traditional and non-traditional media strategy
Manage all digital media platforms and relationships for Estes Park Center
Engage with followers/fans on all digital and social platforms
Ensure Estes Park Center marketing and other materials remain consistent with the YMCA of the Rockies brand and Y-USA brand standards
Work with graphic designers and web design professionals to implement a “nature” feel in marketing materials
Write copy for blog/website/print ads reflecting the “YMCA voice.”Maintain flow of work to keep printed publications on time, accurate, and within budget
Work with contracted Public Relations representative to ensure maximum exposure for Estes Park Center (EPC)
Function as part of the Association Crisis Communications team, preparing for and assisting with high-visibility communications involving emergencies, unplanned media exposure, and or regional events involving YMCA guests and employees
Coordinate and oversee video production and media libraries for the Association
Supervise Marketing & Communication seasonal interns and/or volunteers
Manage presence at relevant family events and group sales trade shows

214

Head of Brand, Springer Nature Resume Examples & Samples

Graduate level; post graduate study or vocational qualifications in brand/communications is highly desirable
Strong demonstrable experience in managing brand strategy/global brand initiatives
Solid experience working in a multi-brand environment managing multiple brands across differing audiences and geographies
Experience of working in a global matrix environment
A background in Science is not essential

215

Brand Leader International Resume Examples & Samples

Positively manage client experiences; partner with them to define expectations, objectives and success criteria
Focus less on execution and more on strategic rationale and the overall brand strategy
Develop content for presentations – approach, inspiration, creative development, etc
Write and finalize case studies showcasing LPK’s consultative influences
Advocate LPK’s capabilities, seeking ways to extend our influence/reach
Effectively enroll senior members of your teams
Bachelor’s degree or 4-year degree minimum requirement
Ability to navigate design and provide feedback to the team in a way they can understand and respond
Dynamic presentation style and ability to have a voice
Enthusiastic and diplomatic with the interpersonal skills to build strong relationships

216

Brand Manager Pacifc Islands Resume Examples & Samples

7 – 10 years functional Marketing experience, including Degree qualified – preferably in Business/ majors in Marketing and/or Commerce, other degrees will be considered
Demonstrated experience working on big and/or global brands
Flexibility and adaptability

217

VP of Brand & Cause Advocacy Resume Examples & Samples

Bachelor’s degree in marketing, public relations, communications, journalism, English or related field required; Master’s degree preferred
Minimum 10 years of progressive experience in a marketing/communications leadership role within a dynamic, fast paced environment is essential
Minimum 5+ years of YMCA experience with demonstrated results
Broad understanding of all facets of the marketing discipline including market research, positioning, pricing, promotions, sales and distribution
Proven track record of working collaboratively as part of an experienced management team and effectively selling ideas to key stakeholders and colleagues
Previous experience in translating national-level organizational marketing and communications into local programs
Budget management experience required
Microsoft Office proficiency required; Oracle experience a plus
Must be willing to regularly work flexible hours, weekends and holidays
Must be willing to travel extensively within Central Florida. Must have valid Florida driver license
Demonstrated leadership skills, including the ability to build teams, mentor and develop team members, and inspire performance that exceeds expectations with limited resources
Must be result driven and can show proven results
Understands YMCA Cause & Mission
Successful track record in influencing team
Responsible for the leading and development of a marketing committee tied to results and association goals
Ability to interface at all levels of the organization including volunteers and with media, corporate partners and community and government entities
Superior verbal, planning, written and interpersonal communication skills; must make effective and persuasive presentations to staff, senior management, community partners, corporate executives, board members and volunteers
High degree of discretion and independent judgment
Ability to be resourceful, skillful and diplomatic in crisis situations
Excellent research and summation skills
Excellent facilitation and ‘ambassador’ skills to manage sensitive communications
Excellent public speaking and relationship skills
Demonstrated responsibility, dependability, honesty and maturity
Must exhibit a professional, courteous demeanor
Ability to treat confidential information with sensitivity
Excellent problem-solving and analytical skills, as well as critical thinking ability
Excellent organization skills and attention to detail
Ability to meet deadlines and work independently in a fast-paced multi-priority environment
Must be able to handle diverse responsibilities resourcefully and multi-task effectively.Apply by EmailJCondon@cfymca.org

218

Brand Licensing Specialist Resume Examples & Samples

Streamline and manage all aspects of licensing to include
Bachelor’s Degree in Business, preferably in Marketing
At least two years’ experience in licensing or similar job responsibility
Prior experience in e-commerce is a plus
Prior experience in social media knowledge is a plus
Must be detail-oriented
Must be customer service-oriented and able to provide positive customer servicing
Able to demonstrate a sense of urgency, multi-task, and prioritize with efficiency to ensure all assignments are completed accurately and in a timely manner
Possess strong conceptual, analytical, and problem solving skills; must be solutions-oriented when problem solving
Possess exceptional organizational and interpersonal skills
Proficient in MS Office (Outlook, Word, Excel, PowerPoint)
Punctual, proactive, and able to take initiative; motivated self-starter
Able to maintain confidentiality when necessary

219

Svp-brand Franchise Management Resume Examples & Samples

Develop brand and franchise strategy to elevate profile of Discovery flagship brands across DNI and enable positioning as globally ‘loved’ and recognized brands
Identify priority content and franchises by leveraging high caliber content from DNI and US markets
Establish performance metrics to measure success of core brands/flagship events across DNI
Manage the rollout of harmonized transmission and marketing plans in support of brand and franchise strategy
Oversee DNI central marketing team to enable end to end delivery of high caliber digital and linear assets with global relevancy
Develop strong partnerships with regional and local marketing teams by consulting on key brand decisions
Partner with President, DNI Content to understand and clarify key brand distinctions across DNI & US markets
Develop and implement actionable strategy to better connect the Discovery brands across DNI
Maintain visibility of market trends considering performance metrics, competitor performance and consumer insights capability across international markets
Align global and regional stakeholders around brand direction, choices and tactics considering both linear and non-linear assets
Provide oversight for all local/regional logo/brand decisions for key brands and franchises across DNI
Work closely with International Ad Sales team to support commercial partners and set priorities
Lead, develop and retain a high performing team that provides creative, inspirational leadership internally and externally
Strong understanding of Discovery Networks Iinternational's brands and how to manage performance
Experience of delivering integrated 360 degree marketing campaigns
Strong understanding of consumer and trade research techniques and metrics and the ability to put the relevant target audience at the heart of all communications
Excellent communicator – able to liaise effectively with both internal and external stakeholders at all levels of seniority
Attention to detail with the ability to devise new and innovative ideas that will help strengthen our brands
Interest in supporting both male and female skewed entertainment and a deep understanding of TV and media industry
Ability to work under pressure while meeting budgets and tight deadlines

220

Brand Solutions Manager Resume Examples & Samples

Strong sports knowledge and cross-platform passion
5+ years’ experience in the media industry
Expertise in developing and packaging successful marketing programs/ products
A sense of humour and ability to work in a fast-paced environment with aggressive deadlines
Affinity for learning new technologies, with passion and desire to stay abreast of the latest trends and changes in online technology, interactivity and social interaction
Marketing or sports-related degree preferred

221

Head of Customer Campaigns & Brand Resume Examples & Samples

Experience in the delivery of integrated sales and marketing campaigns, focusing on measurable outcomes
A desire to do things differently - using resources creatively and developing solutions that are designed from customer feedback
Brand management experience, in particular leveraging sponsorship, digital and social media channels

222

Brand Optimization Analyst Resume Examples & Samples

Work closely with our Sales & top tier brand advertisers to derive deeper insights into brand performance for 3 to 4 Fortune 50 companies
Develop deep understanding of the Auction, analyze current performance for brand based objectives and identify levers for improving overall results across Facebook's ads auction
Drive learning's on campaign optimization for large brand buyers
Present polished findings and recommendations directly to advertisers and Sales
Recommend product or positioning changes based on robust analysis of user and advertiser behavior

223

Coca-cola Brand Manager, Germany Resume Examples & Samples

Creation of winning consumer marketing strategies - Excel
Deeply understand the consumer - Excel
Development of innovative and creative marketing plans - Proficient
Writing holistic Business Briefs - Proficient
Financial Analysis - Competent
Budget Management - Proficient
Project Management - Excel

224

Event Brand Manager, TRI Resume Examples & Samples

Report monthly scorecard brand results including registration and revenue, also reporting on effectiveness of marketing initiatives, demographics, etc
Develop national marketing plans, localized as necessary for brand
Responsible for market analysis leveraged for plan development
Works in close collaboration with Sales and Partnership Marketing counterparts to define sponsor opportunities and relevant engagement for sponsors
Responsible for working with procurement for all brand merchandise and apparel, managing inventory, and sales strategy
Creates and analyzes pricing strategy
Responsible for issuing creative jobs with support of the Brand Coordinator, communicating clear direction, and approving all creative jobs
Representing, marketing and selling our brand nationally
2+ years prior event or major brand marketing manager experience including event production and operations
Demonstrates positive energy to effectively represent brand both internally and externally
Motivated by challenges with a robust sense of curiosity, intensity and objectivity
Strong public speaking skills (on camera interviews, videos, etc.)

225

Event Brand Manager, Run Resume Examples & Samples

Identify and cultivate strategic national event partnerships
Recruit, manage and develop Brand Coordinator
Creates and executes strategic and measurable marketing plans, event specific differentiators, and manages delivery of annual business objectives
Builds brand advocates
Responsible for continually assessing and evolving the brand and product
Bachelor’s Degree in Business/related field and 4-6+ years prior Direct to Consumer and Business to Business marketing experience
Experience with sponsorship sales and ability to identify sponsorable opportunities within the brand
Ability to communicate precise innovation brand strategy to key customers that results in new strategy execution
Highly capable of writing/evaluating (brand reports, supporting sponsorship sales proposals, marketing language, etc.)
Ability to travel to planned brand events including nights and weekends, event season spans April through November

226

Executive Brand Manager Resume Examples & Samples

Work with all appropriate company personnel to guide the timely and profitable publication of course programs with an emphasis on digital content development
Work closely with the development team to ensure rigorous market development practices
Negotiate contracts and partnerships for new and revised product offerings
Develop and execute product strategy & plan with vision statement/value proposition, P&L, resource allocation, schedules, market dynamics, and strategy for success under the direction of Senior Leadership
Bachelor’s degree or equivalent work experience required
Must possess the strong ability to identify, prioritize, and execute business plans to grow market share, promote customer retention, and drive revenue
The ability to consistently meet deadlines, and on occasion, turn projects around in a short time frame
The ability for national travel, approximately 30%

227

Manager, Control Gap Brand Resume Examples & Samples

Coordinate and oversee the monthly and quarterly close process, partner closely with regional, NY and corporate finance teams
Present close results to senior finance leadership and corporate business partners
Ensure key controls mitigate financial reporting risk
Serve as a resource for FP&A and expense management teams on accounting, general ledger and control related issues
Review 3rd party contracts and provide financial and accounting guidance to HQ and Finance business partner
5+ years of Finance work experience
Bachelor's degree in Accounting, CPA preferred. MBA a plus
Big 4 accounting or large company accounting background
Excellent communication and interpersonal skills, including the ability to interface with all levels of management and articulate financial concepts to business partners outside of finance in a clear and concise manner
Proficient in Excel, Word and Powerpoint
Proven ability to build strong working relationships with partners across organizations and influence non-direct reports
Skilled in managing multiple processes, priorities and projects

228

Manufacturer Brand Manager Resume Examples & Samples

5+ years experience in Auto Finance industry with manufacturer experience a plus
Sales and Client management experience preferred
Strong negotiations skills

229

Brand Manager Fifa World Cup Resume Examples & Samples

Develop the 2-year roadmap to FIFA World Cup 2018 in Russia, incl. full Moments calendar, targets, KBI, based on learnings from Sochi 2014 and previous World Cup / Olympic activations around the world
Work on generating & validating insights related to football & Coca-Cola consumption specifically for Russia and within the Global development in cooperation with respective K&I teams
Develop & execute all Moment-based campaigns in Russia leading to Games time in strong collaboration with Global team across all milestones
Co-lead with the Global team the Games Time campaign & all Global Moments, ensure interests of Host country are fully executed in all IMC elements
Strongly collaborate with Asset & FIFA Russia team to ensure brand integration into all FIFA-relate activities before and during Games Time
Ensure constant stakeholder alignment on all initiatives both within and outside System (incl. CCH)
Builds Brand Value - Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers. Balances facts with intuition to distill complex opportunities into compelling business cases. Understands the operational fundamentals of our Bottling System. Leverages analytical rigor to prioritize and allocate resources effectively. Measures financial and equity impact of investments and institutionalizes learnings. Deploys discipline and process to improve impact and speed to market
Ability to embrace a partnership mindset by working collaboratively with all agencies in the IMC process and by leading the collaboration in the majority of projects
Demonstrates high integrity in treating TCCC resources as their own via multiple agency audits with highest scores and no risks identified
5-6 years of brand marketing, FMCG preferred, sports marketing is a plus

230

Executive Brand Manager Resume Examples & Samples

Work with all appropriate company personnel to guide the timely and profitable launch of course programs with an emphasis on digital content development
Work with senior product management to develop short and long term business growth goals
Demonstrate team building skills through collaboration across all internal/external partnerships; Negotiate contracts and partnerships for new and revised product offerings
Three plus years of relevant experience in a customer facing, business development role focusing on product strategy, sales, or marketing
Excellent communication and presentation skills: oral, written, interpersonal, analytical, organization detailed oriented and high prioritization skills are required
Ability to travel nationally, approximately 30%
CPA designation

231

Executive Assistant to the SVP, Head of Brand Resume Examples & Samples

Ensure efficient, effective and economical facilitation of general office administration
Communicate and manage the flow of office management policies and procedures; this person plays a key communicates and culture role on a sizeable team
Schedule appointments, interviews, conference calls and meetings including booking conference rooms
Manage travel bookings of airfare and hotels while adhering to company policies
Enter monthly Concur Expense Reports
Maintain good working relationships with agencies, consultants, and vendors/suppliers and the Facilities Department
Perform other duties as required, including preparing various reports, coordinate vacation schedules, track days off (vacation, personal, sick), etc
1-2 years of industry experience preferred, providing administrative support for senior executive
Demonstrated ability to prioritize and meet deadlines in a fast-paced environment
Able to effectively interact with all levels of management and other staff
Excellent written and verbal communication skills, strong organizational skills, and able to take initiative and lead efforts as needed in support of customer business objectives
Manage multiple tasks simultaneously and meet deadlines
Sense of responsibility and ability to adapt

232

IBM Brand System Professional Resume Examples & Samples

Writing and formatting blog posts and wikis
Filming and editing video
Graphic design
Implementing social strategies
Assist on transformational announcements, including organization announcements and IBM-wide culture change or HR initiatives
Collect and analyze metrics and seek ways to standardize and automate the process
0-1 year Writing and formatting blog posts and wikis
0-1 year Filming and editing video
0-1 year Graphic design
0-1 year Implementing social strategies
0-1 year Assist on transformational announcements, including organization announcements and IBM-wide culture change or HR initiatives
0-1 year Collect and analyze metrics and seek ways to standardize and automate the process

233

VP / Director of Brand & Digital Development Resume Examples & Samples

Oversee and manage day-to-day operations of Creative and Digital teams
Organize and manage workflow between all departments
Proactively apply audience/ratings data and analytics to all key media initiatives
Develop branding campaigns that will impact all station/media platforms
Work closely with the General Manager, News Director, Creative Services and other management to support station initiatives
Manage operational budget needs for all advertising, marketing and promotional projects
Foster relationships with station partners, corporate representatives, agencies, vendors and clients as necessary
Work closely with all network partners
Bachelor’s degree or equivalent related experience
Management experience in TV, media, social and digital marketing in a Top 20 market
Creative writing, producing and editing skills
Strong sense of graphic design
Knowledge of sales marketing and experience working with clients
Experience in Brand and Social Media a Must

234

Coca-cola Brand Manager Resume Examples & Samples

Plan and coordinate effective consumer activations that are directly aligned with brand business objectives and strategy (volume, consumer, and customer) and relevantly integrated within IMC platforms
Manage agencies on daily basis to ensure timely project execution according to Company standards
Lead the market execution monitoring (time, quality) by travelling to on-site inspections to ensure best in class execution that delivers against brand and campaign objectives
Coordinating and maintaining effective co-work of cross functional teams and agencies to ensure projects are delivered efficiently and on time
Coordinate the research, tracking and evaluation of activations to ensure cross- pollination of ideas across the System and relevant inclusion of executional learnings into the planning
Responsible for any major pieces of PAC activation – e.g. Parklives (£2.5mn annual budget)
Responsible for large scale sponsorship activations agreed on a project by project basis
Agency management with inspiration and respect
Sense of urgency and flexibility in managing process focusing on findings solutions and result
Understanding of consumer activation principles and demonstrate strong experience of organizing large scale brand experiential events
Strong project management experience
Minimum of 4 years of experience in preferably FMCG environment
Entrepreneurial and innovative – self-starter, able to work independently
Understanding of the local market
Ability to collaborate effectively with the bottler
Media buying experience

235

Brand Co-ordinator Resume Examples & Samples

University Degree, preferably in Marketing related area
Minimum of 1 year working experience in a similar capacity, preferably in the cosmetics industry or luxury retail experience or with regional exposure
High level of proficiency in English and Mandarin Chinese required; Cantonese is a plus
Proficiency in Excel, PowerPoint and Word
Multi-task with ability to manage and meet deadlines
Well organized and good attention to detail
Chinese Word Processing required
SAP order management knowledge will be a plus

236

Brand Systems & Workforce Enablement Specialist for GTS Client Center Resume Examples & Samples

Ability to utilize multiple channels to educate and inform employee populations
Strong team player, able to work across a diverse, highly matrixed organization
Ability to thrive in a complex, fast-paced environment
Ability to project manage, multi-task and prioritize deadlines
Well developed social and digital media skills (web and podcasting, video /audio, online social tools)
Networking skills – an ability to network effectively and build relationships
Strong interpersonal and networking skills – an energetic and enthusiastic ‘people’ oriented person

237

Brand Manager Cards Resume Examples & Samples

Creating the communication material and driving execution excellence (both ATL and BTL) to acquire new clients and drive spends among existing clients for the affluent segment of the cards portfolio
Strong understanding of digital marketing and new age media. High comfort with data and analytics
Past experience with working on luxury brands will be highly preferred
Understanding the TG through secondary research and identify insights to further improve the quality of communication. Work along with the product team to help create products that are aligned to the TG insights
Ensure all communication is in line with the brand, legal and other statutory guidelines
Responsible for managing the marketing budget for the respective brands and specific campaigns and projects
Ensure monitoring and tracking of approval, processing and closure of various customer tactical incentives launched by the Product Team
Developing internal and regional presentations for review and submissions at desired frequency

238

Brand Partnership Account Executive Eurosport Resume Examples & Samples

New business
Support execution of the sale, meet with clients, contribute to offer preparations
Pro-actively selling Brand Partnership Eurosport (Eurosport Experience) to direct and agency clients
Able to co-operate and work in a team
Client focused
Passionate about TV, factual entertainment, Discovery & Eurosport brands in particular
Experienced in commercial TV production
At least basic skill of digital Ad Sales
Passionate about new media & creative solutions
IT competences: Word, Excel and PowerPoint
Of Discovery, Eurosport and brand – understand the bigger picture and the story
Of products – TV, Digital, VoD, mobile and able to combine them in a proposition
Of the market – all media – now and in the future
Of sport industry – rights and key events

239

Event Brand Manager, Leadville Race Series Resume Examples & Samples

Develops long-range strategic vision and brand marketing plan, local and national brand infusion programs and brand differentiators
Manages brand and event budgets working with office directors, race directors and local marketing coordinators to ensure profitability and ensure budgets are managed against those approved by the Board
Manages large-scale/national cause-marketing (charity) partner relationships
Plan reports and campaign analysis/campaign ROI (new tools and access to analysts role will support this): Designs, Executes and makes recommendations for optimization
Revenue budgeting & registration forecasting
Creation and execution of post event surveys and analysis
Experience with data and financial analysis
Experience leading cross functional groups located in offices throughout the country
Leadership driven, and goal oriented with entrepreneurial focus to find ways to break down potential barriers to consistent and predictable growth
Exceptional leadership, organizational/time management, writing, research, analytical, communication, presentation, facilitation, and interpersonal skills are essential
Prior experience working with a global brand is a plus

240

Brand & Digital Storyteller Resume Examples & Samples

Inspires, educates and challenges, while valuing our
You are best in the world at telling stories – and have a CV that reflects this with 3-5 years experience
Excellent communication skills – verbal and written, including impeccable spelling and grammar
You’re very internet savvy. You are a natural online and offline connector. Your Instagram account is a beautifully curated reflection of your life and stories that matter
Passion, knowledge and involvement in yoga, running and/or other fitness activities is a must-have

241

Manager Omni-channel Brand Reebok Resume Examples & Samples

Ensure on-time and appropriate tool delivery to channels
Provide input into the creation of the Market Brand Calendar, including Omni-channel activation
Create the seasonal and annual brand marketing strategy and activation plan to achieve brand and channel KPIs
Fully understand channel needs and specifications and inputs to own local BU and global BU
Ensure Category and Brand Plan executional excellence and monitor and report on performance against the Brand and Business KPIs
Provide input to the Global BU to ensure Brand Marketing tools are optimized to best meet Market needs and significantly improve Brand Business KPIs
Manage allocated MWB for the projects efficiently (internally and externally) and precisely
Deliver the best possible sell-in tools (advertising, media, trade marketing, own retail marketing, e-comm, consumer-facing events, PR and social tools) for the Category and augment where needed with Global approval
Basic knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry prefered)
Project management skills in x-functional project
Understanding of 3 different channel (Retail, eCOM, WHS)
Preferrably fluent in English

242

Manager, FP&A, Gap Brand Resume Examples & Samples

Lead the monthly forecast process by managing the compilation of financial results for the gap North America business, understanding drivers of change within the financial results, presenting to leadership, and maintaining corporate deliverables and deadlines
Lead a successful annual budgeting process by compiling and presenting financial models, leading the budget submission process for the gap North America team, maintaining flexibility in a fast-pasted environment, presenting financial results and highlighting risk & opportunity for leadership, and meeting corporate deadlines
Manage the performance of a Sr. Analyst and provide career coaching / feedback
Act as primary liaison for gap North America business leaders to understand their financials and work to support any ad hoc analyses and requests
Prepare the P&L forecast for the gap North America business, analyzing trends, and challenging assumptions. Present the p&l monthly to gap North America leadership, and gap global finance leadership, highlighting financial performance and risk/opportunity
Lead work in collaborative style, become a sought-out partner, and continuously evaluate Finance processes and the impact on others
Establish a track record of clear communication up, down, and across the organization

243

Brand Solutions Strategist Resume Examples & Samples

Assist frontline sales team in RFP responses
Translate marketing objectives into cross screen creative solutions
Create packages tailored to advertising verticals, marketing objectives and audiences
Own the end-to-end pitch process for creative solutions briefs from agency partners for branded content, custom video creation, advertorials and sponsorships
Confidently present team ideas back to advertiser and agency executives
Deliver increased revenue growth across multiple product areas while ensuring sales proposals & pitches are developed and sold effectively to drive revenue & client satisfaction
Develop processes which manage and track campaign performance, developing
Stay abreast of digital media innovation and unique storytelling capabilities
Be an internal and external advocate for Partner Studios by leading brain storms,
Collaborative and ability to work cross-functionally within our organization
Creative, Strategic Thinker and Self Starter
Flexibility to thrive in a fast paced, evolving environment
Ability to multi-task and prioritize tasks
Established relationships with brand marketers, media planners and creatives in the industry

244

Luxury Brand Collections Selling Specialist Resume Examples & Samples

Building and cultivating relationships with customers through personal interaction
Expert on product knowledge, understanding features and benefits and sharing with clients
Ability to build relationships, connect with others, solve problems and impact and influence others

245

Senior Insights Strategist, T Brand Studios Resume Examples & Samples

Creating outward-facing materials to communicate NYT’s audience stories by pulling from various data sources including proprietary traffic and social data (Google Analytics, Chartbeat, social listening platforms), industry trends (eMarketer, Forrester), custom internal research and competitive 3rd party research (comScore, Nielsen)
Delivering strategic recommendations for key advertising accounts in coordination with T Brand Creative Strategy and Editorial teams
Partnering with Creative Strategists to inform pre-sale ideation and positioning for custom T Brand Studio pitches and programs
Building and owning strong relationships across studio creative teams (editorial, production, video, design) and sales categories
Crafting and delivering wrap reports and executive summaries for major clients and programs, (specific to T Brand Studio work, i.e., custom creative and content)
Overseeing regular communications (crafted by Insights Strategists) to advertising and other interested departments in partnership with Creative Strategy leadership
5+ years of directly related experience in audience and/or creative development, analytics, insights, strategy and/or research
Proven ability to work closely with client facing sales teams and creatives
Meticulous attention to detail and strong interest in business analytics
Ability to display confidence, emotional intelligence and decisiveness under pressure

246

Brand Manager, Men s / Kids Resume Examples & Samples

Coaching / Training
Provide / monitor weekly selling and sales goal performance to Selling Specialists in all covered doors
Encourage multiple selling, including accessory products
Provide and demonstrate selling techniques with each store visit
Maintain usage of point-of-sale artwork/imagery
Complete store visit recap for each visit
Communicating regularly with all partners within each division serviced
Basic computer knowledge and photographic skills

247

Graduate Associate IBM Brand System Professional Resume Examples & Samples

Support the social strategy through community management & moderation of IBM Australia social channels such as Linkedin, Twitter and Facebook
Support the social strategy by developing and publishing content to the IBM Australia social channels, as well as supporting post-campaign analysis
Manage development of new content for the advertising campaign landing pages in partnership with our creative agencies
Support the Consolidated Advertising Leader in executing and managing elements of advertising campaigns around key partnerships like the Australian Open and Melbourne Spring Fashion Week
Manage the Strategic References Program to identify and showcase client success through our communications, social, web and advertising channels
Be proactive in identifying new engagement opportunities and develop a deep understanding of our brand values as the basis for all communications
Australian/New Zealand citizen or PR holder
Successfully completed your degree (Bachelor's or Master's) from an Australian/New Zealand university, no earlier than 2015
Credit average
No more than 2 years (full-time) relevant work experience
Business to business sales experience and/or strong business acumen
Retail/telephone sales experience
A passion for working in the IT industry
Customer service focus
Teaming skills
Creative problem solving skills
The ability to work under pressure

248

Brand Manager Men s / kid s Resume Examples & Samples

Drive retail performance
Communicate product opportunities immediately to Account team
Partner with account with any staffing issues, to include interviewing and selection of future Selling Specialists as well as ongoing evaluation of existing Selling Specialists
Participate in quarterly/regional training sessions with the Selling Specialist staff within your account and territory responsibility
Seasonal key items and BSR
Execute floor moves based on seasonal planograms, adapting as required based on business trends by class and / or item
Monitor stockroom standards for easy product replenishment

249

Brand Manager Men s / Kids Resume Examples & Samples

Accountabilities
Monthly review of Account metrics - (Sales per Hour, Average Sale, Units/Transaction)
Communicate with NYO regarding specialist updates to ensure timely incentive payout

250

Manager, Analytics, Gap Brand Resume Examples & Samples

Partnering with Global IM lead on development of assortment framework (cc targets, flow, season codes, inventory productivity, tiering and GBB) for given divisions and departments
Partnering with Global IM and Regional IM leads on monthly forecasting, receipt management and tracking of OTB
Drive both Global and Regional analysis to develop product and inventory strategies
Identify regional/channel specific needs and/or business trends
Partners with Global Merchants on divisional level attributes and manages creation of attribute reporting and analytics
Consistently analyze our product tiering to maximize margin across all our Regions
Manages reporting on AUC and IMU deliverables
Support Analytics & Tools Director and Global Planning Divisional Senior Directors in providing deep analytics to support business decisions
Support Global Planning in providing analysis & summaries for any special projects or milestone deliverables, primarily of brand scope
Assist in the development and implementation of strategic initiatives that support overall company and brand objectives
Actively work with cross functional teams to fully understand any business requirements and then translate into process, self-sustaining reports and/or tools
Play an active role (point person/expert) in all the new and ongoing development and maintenance of Gap Global reporting, tools, and analytics
Work with team to develop appropriate level of documentations to train end users on new reports and tools

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