Brand Director Resume Samples

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M Schroeder

Marley

Schroeder

673 Paucek Plaza

Detroit

+1 (555) 403 2344

673 Paucek Plaza

Detroit

Phone

p +1 (555) 403 2344

Experience Experience

New York, NY

Brand Director

New York, NY

Aufderhar, Corwin and Herzog

New York, NY

Brand Director

Responsible for the development and maintenance of holistic long-term and annual brand marketing plans/ strategies/ budgets that bring the brand vision to life in North America
Inform, develop and deliver a roadmap that supports business goals in terms of product marketing and pillar activation
Develop Marketing Plans that connect our products and pillars with our consumers via compelling activations and partnerships. These plans should bring cultures together through music, art, action sports and street culture and they should celebrate the creativity of our consumers
Partner with Senior Director, North America Marketing on development of programs and activations
Partner with Global Product Marketing and PR Teams on in-market product launches
Optimize processes to ensure programs are executed on strategy, on time and on budget and ensure activation against seasonal Go-To-Market process
Develop and maintain highly productive, close-coordination roles with North American retail, wholesale, digital and events team, and cross functionally with Canadian, Mexican and Global teams

New York, NY

Global Brand Director

New York, NY

Schimmel, Langosh and Fritsch

New York, NY

Global Brand Director

Manage and evolve brand positioning and messaging for the company and its core offerings
Continue to develop the voice of the Franklin Templeton brand, owning the creation and evolution of brand strategies, guidance and assets (e.g. brand and naming architectures, identity assets, guidelines)
Generate ideas to better connect our brand with clients. Partner closely with our Creative Services team to develop world-class brand engagement using videos, presentations, and other mediums
Lead key corporate marketing initiatives, including evolving the firm story and its delivery to constituent groups including clients, investors, shareholders, and employees
Identify brand amplification opportunities; collaborate closely with Corporate Communications, other marketing teams and distribution to develop and incorporate brand messaging into global communications
Partner with Global Advertising team to develop campaign strategies to reinforce the brand ambition and direction
Lead efforts to develop and evangelize global brand standards. Scale communications globally, working with the respective business and marketing leadership

present

Detroit, MI

Brand Director Adidas

Detroit, MI

Koepp Group

present

Detroit, MI

Brand Director Adidas

present

Effectively manage the assigned Marketing Working Budget, optimizing its ROI
Establish a high performance culture and drive employee engagement, leading by example
Identify and develop high-potential talents, to fuel the team's succession plan
Drive consumer/channel matrix management and ensure the Market has the proper tools and support to effectively implement the go-to-Market plan
Constantly analyse business performance and seize business opportunities across the Markets to meet and/or exceed KPIs and financial targets
Provide a clear vision and direction to the Market teams with relevant objectives and KPIs
Drive the Market's Strategic Business Plan to ensure alignment between go-to-Market strategies and the financial targets

Education Education

Bachelor’s Degree in Marketing

Rutgers University

Bachelor’s Degree in Marketing

Skills Skills

Strong business sense and ability to create strategic and actionable presentations that is tailored to the appropriate audience
Manage and is accountable for the Brand P&L: define, optimise and monitor budget objectives (profitability, stocks, inventory, structure of P&L account)
Ability to quickly execute, track and adjust tactics based on measured and reported results
Attention to detail, Goal-oriented and personally accountable
In depth knowledge of global marketing and competitive landscape; strong understanding of retail and wholesale best practices and trends
Excellent communication skills with the ability to explain ideas and stories across the organization to build credible relationships
Ability to simplify complex situations and output into terms that are impactful in both written and verbal formats
Excellent project management skills and problem solving capabilities
Strong selling skills
Strong coaching and counseling skills

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Global Brand Director Resume Examples & Samples

Manage and evolve brand positioning and messaging for the company and its core offerings
Continue to develop the voice of the Franklin Templeton brand, owning the creation and evolution of brand strategies, guidance and assets (e.g. brand and naming architectures, identity assets, guidelines)
Improve our storytelling ability by bringing our brand and values to life in new and unexpected ways
Generate ideas to better connect our brand with clients. Partner closely with our Creative Services team to develop world-class brand engagement using videos, presentations, and other mediums
Lead key corporate marketing initiatives, including evolving the firm story and its delivery to constituent groups including clients, investors, shareholders, and employees
Identify brand amplification opportunities; collaborate closely with Corporate Communications, other marketing teams and distribution to develop and incorporate brand messaging into global communications
Partner with Global Advertising team to develop campaign strategies to reinforce the brand ambition and direction
Work with in-house creative services team and external agencies, as appropriate, to develop and maintain visual identity standards across touch points
Lead efforts to develop and evangelize global brand standards. Scale communications globally, working with the respective business and marketing leadership
Work with international marketing teams, providing brand guidance and assuring brand integrity and consistency globally
Create training and brand tools to increase skills of marketing department around brand activation and management
Create brand advocates by educating, evangelizing and driving understanding of the Franklin Templeton brand, capabilities, and values across the organization
Work with corporate cross-functional teams (marketing, PR, web, product development, HR, etc.) to provide guidance on how best to incorporate and use the Franklin Templeton brand
Act as a point of contact for brand-related questions and issues across the global enterprise
Help organize and support brand-driven strategic meetings, such as Global Brand Summit or Agency Day
Coach and mentor to raise team’s ability to deliver and exceed expectations
10 or more years prior brand marketing, marketing communications, and/or advertising experience
Direct experience managing, building, and maintaining global brands
Exceptional written and verbal communications skills
Skilled at leading the development of communications across multiple mediums Excellent eye for creative design, attention to detail and nuances of brand communications
Deep curiosity about our clients, industry, and the competitive market landscape
Serve as a “go-to” team player with the ability to quickly earn trust and confidence
Ability to collaborate deeply with multiple groups, and to influence projects across organizations
Managerial and executional – able to manage teams while also contributing through writing, editing, researching, and other activities
Experience in financial services industry brand marketing or communications
Expertise in SEC advertising rules and FINRA Rules of Fair Practice
Strong attention to quality with "the devil is in the details" mentality
Likes a fast-paced environment and can manage multiple dependencies for success
Bachelor’s degree, preferably with a major in English, communications, journalism, or marketing

Brand Director Adidas Resume Examples & Samples

Contribute to the global strategic planning for the Brand via dotted line into the Brand Director - Emerging Markets
Sharpen the Brand's positioning/ perception, while strengthening its connection to athletes, consumers and other sport stakeholders, in the Market
Drive implementation of go-to-Market plans by sub-brand and/or Business Unit, including account plans by Category
Lead and coordinate the alignment of global/local concept priorities and the identification of key business drivers throughout the Market
Represent the commercial and product needs of the Market to the Global Brand Concept-to-Consumer team
Constantly analyse business performance and seize business opportunities across the Markets to meet and/or exceed KPIs and financial targets
Lead and steer the Market range selection process with an aim to optimize efficiency based on the Global range in coordination with the Emerging Markets
Lead and steer the execution of global and local brand and sports marketing strategies/concepts
Drive the Market's Strategic Business Plan to ensure alignment between go-to-Market strategies and the financial targets
Effectively manage the assigned Marketing Working Budget, optimizing its ROI
Be the communication point between the Market Managing Director and the Emerging Markets brand team
Drive consumer/channel matrix management and ensure the Market has the proper tools and support to effectively implement the go-to-Market plan
Guide and support the global Cricket category manger in development of the global cricket range with special emphasis on India market requirements
Provide a clear vision and direction to the Market teams with relevant objectives and KPIs
Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement
Ability to develop and implement strategy
Strong communication skills with his/her direct reports, and with all the counterparts he/she will have to influence and work with (Sales, Retail, Finance, Operations)
Cross functional experience, across merchandising, marketing, sales and retail, and if possible, Finance
University degree in Business or a minimum of 10 years equivalent professional experience, ideally in Sales and/or Marketing
Sporting goods industry experience required
10 - 12 years of cross functional experience in merchandising/product, marketing, sales/retail required

Regional Brand Director, Europe Resume Examples & Samples

Develop and build relationships with key regional brands, promotional partners, licensees and retailers to help maximize opportunities for properties
Supports pre theatrical through franchise to create a cohesive brand/franchise marketing strategy tailored and localized for each territory
Must be an expert in region and develop in depth understanding of all regional marketing strategies and plans. Liaise with Brand Marketing and Universal Partnerships & Licensing on regional strategies and serve as the connective tissue between Global Theatrical Marketing, Brand initiatives and local offices in order to maximize all global, regional and local opportunities
Oversee development of customization and localization of sales materials for local needs to secure key partners/licensees. Must be familiar with all titles and capable of presenting materials to local agents or partner meetings, if needed

Brand Director Resume Examples & Samples

Demonstrating Strong EQ (Be Aware) – Having a keen sense of self awareness is the foundation of leadership at Adobe. As a leader, we look to you to inspire teams to greatness with empathy and mindfulness of your impact on others from interns to the Board of Directors. And whether you’re in headquarters, New York, London, Tokyo or Bangalore, you’re attuned to emotional, situational and cultural surroundings and adapt your approach accordingly
Selecting Talent (Be a Recruiter) – You’re on top of current and future talent needs as the business evolves because one of your key goals is to build high performing teams. You do so by adopting a rigorous approach to hiring superior talent and are intentionally inclusive to attract diversity of ideas and experiences
Role Modeling Check-In (Be a Coach) – We don’t believe in annual reviews and rankings. That’s why, feedback flows continually at Adobe. You’re an inspirational and effective coach; a leader who discusses expectations, feedback and development regularly with your direct reports. To succeed in this role, you’ll need to address performance gaps early and effectively, and be open to seeking feedback from others to improve your performance and your team’s
Leading Change (Be an Agent of Change) – Change leadership is what you do! You proactively identify opportunities to align team goals with organizational change. You’re great at building support for change because you communicate with conviction and you help those around you to see both the rational and mechanics for business changes and how to adapt accordingly
Scaling the Business (Be an Owner) – You’re someone who sees and understands the vision of the company. You’re able to articulate business strategy and develop business processes, systems and structures to make performance sustainable. Your mission is to deliver an exceptional customer experience by promoting shared goals and driving accountability

Stills Brand Director Germany Franchise Resume Examples & Samples

Develop and agree with relevant constituencies the local stills marketing plans and calendars to deliver on Business Plan targets
Identifying consumer insights and create winning consumer strategies that deliver against consumer and company destination
Monitor, track and drive brand performance KBI’s
Bring to life through adaptation and amplification centrally produced stills IMC campaigns & initiatives at local level
Develop and produce initiatives that are single country only initiatives (agreed centrally through the BP process)
Management of local stills brands end to end in the market (IMC; OBPPC = Occasion, Brand, Price, Package, Channel; Innovation)
Manage planning and implantation of local Brand PR, Assets, Media and digital activities
Be an active member of the wider stills brand community at Western Europe Business Unit (WEBU) level participating and contributing to the wider stills marketing community culture, knowledge and performance
Provide thought leadership and local perspective to BU on the development of central still IMC campaigns and initiatives (operating within the marketing factory process and accountabilities)
Interact collaboratively with key internal and external stakeholders to drive the whole stills brand agenda at local level especially with the Stills Director of the bottler in Germany (Coca-Cola Erfrischungsgetränke AG)
Develop and manage team. Build required capabilities
Actively participate through the appropriate stage-gate processes in local innovation development (ensuring appropriate prioritisation is applied)
Recommend and align with Marketing Director key choices of consumer DMI allocation for the brands
Manage the marketing budget/P&L driving it towards business priorities and aligning it behind central big bets
Adapt to P&L pressures through flexible budget management to protect profit and allow multi –country balancing)
Deliver on marketing productivity initiatives
Exercise thought leadership towards the bottler, being the main contact person for bottler’s Trade Marketing Director and Stills Director when it comes to still brands, to enable effective execution of the brand plans in the marketplace
Partner with the bottler on strategic projects
Brand Management at local level
P&L Management Business
Versed in Communication / PR / Media / Digital

Brand Director Resume Examples & Samples

10+ years of overall business experience, with 8 years of marketing experience in the food industry
Strong competencies in strategic and analytical thinking, communication, project leadership and delivering results
Exceptional business acumen and emotional fortitude
Ability to lead and motivate a team of direct and indirect internal/external reports along with other cross functional team members within the organization
Demonstrated leadership skills, creativity, organizational agility, strategic problem solving, portfolio management, organizational, and strategic thinking skills
Experienced in leading innovation process and new product development
Strong communication and influence skills across all levels of the organization
Entrepreneurial spirit and a passion to make a difference with a positive attitude
Experienced in leading, mentoring, and developing a team of direct reports

Brand Director Resume Examples & Samples

Responsible for the development and maintenance of holistic long-term and annual brand marketing plans/ strategies/ budgets that bring the brand vision to life in North America
Inform, develop and deliver a roadmap that supports business goals in terms of product marketing and pillar activation
Develop Marketing Plans that connect our products and pillars with our consumers via compelling activations and partnerships. These plans should bring cultures together through music, art, action sports and street culture and they should celebrate the creativity of our consumers
Partner with Senior Director, North America Marketing on development of programs and activations
Partner with Global Product Marketing and PR Teams on in-market product launches
Optimize processes to ensure programs are executed on strategy, on time and on budget and ensure activation against seasonal Go-To-Market process
Develop and maintain highly productive, close-coordination roles with North American retail, wholesale, digital and events team, and cross functionally with Canadian, Mexican and Global teams
Optimize processes to ensure programs are executed on strategy, on time and on budget
Manage communications with marketing group, and ensure stakeholders are updated on marketing programming, as required
Set and maintain regular review meetings with all campaign and implementation stakeholders to ensure direction and timing are approved and managed
Be THE consumer expert on the expressive creator in North America. Develop a superior understanding for consumer realities, and leverage that information to generate enhanced programming and marketing plans; requires active coordination with global consumer insight and strategy team
Lead new marketing support approaches to supporting product/pillar awareness and consideration
Embrace best practices to ensure the best possible implementation and execution of the brand at all levels of the consumer experience
Provide regular team updates on brand best practices
Understand competitive set, and update the team on competitive behavior
Deep experience managing multiple business priorities and executive stakeholders in an ambiguous and rapidly growing organizational setting
Demonstrated management skills, proven ability to build teams and mentor/develop staff
Ability to navigate and work cross functionally at all levels of the organization with strong strategic communications and cross collaboration/influencing skills
Ability to simplify complex situations and output into terms that are impactful in both written and verbal formats
Excellent communication skills with the ability to explain ideas and stories across the organization to build credible relationships
Ability to educate and influence management and senior leaders to act in a desired manner through written and verbal communication
High intelligence, strong analytical capabilities and the proven ability to develop, sell and drive suitable partnerships, alliances, or other transactions to closure
In depth knowledge of global marketing and competitive landscape; strong understanding of retail and wholesale best practices and trends
Ability to influence, connect and collaborate with a variety of groups and personalities, at all levels within the organization
Ability to influence and work through others to effectively navigate matrixed organization while ensuring that necessary stakeholders are informed
Strong business sense and ability to create strategic and actionable presentations that is tailored to the appropriate audience
Passion for inciting results through actionable insights/recommendations
Attention to detail, Goal-oriented and personally accountable
Creative, Open-minded Problem Solver – seeks “out-of-box” solutions
Resourceful and Self-starter with passion, energy, enthusiasm to drive results and affect meaningful change
Future-oriented thinker with expertise in external practices and trends
Global outlook with sensitivity and awareness of social and cultural differences

Brand Director Resume Examples & Samples

Cultivate and grow an engaged subscriber community
Optimize user experiences throughout all communication channels
Monitor, analyze and adapt the business to market movements and beauty trends
Ensure that both value and excitement exist within the TestTube product offering
Conceptualize and develop powerful 360-degree marketing campaigns
Serve as the brand’s voice to the industry while maintaining relationships with top brands
Source high-quality deluxe samples and manage brand partner outreach
Optimize e-commerce, fulfillment vendors and operations
Handle daily administrative tasks such as reporting on sales pipelines, acquisition metrics, budgets and the oversight of warehouse management
Minimum of 7 years of professional experience
Experience in e-commerce marketing or subscription box marketing
Experience in the beauty industry is preferred
Must be able to make data-driven decisions and establish effective metrics

Brand Director Proprietary Brand Concepts Resume Examples & Samples

7-10 years of experience working in Retail/CPG/Food Service. Retail Coffee, Food & Beverage, and Quick Serve/Fast Casual restaurant industry experience a plus as well as management/supervising people
P&L Experience and a proven track record managing businesses
Successful track record repositioning and building brands
Strong value system, integrity and respect always, and work ethic
Able to deal with ambiguity/effectively cope with change

Regional Brand Director Resume Examples & Samples

Achieve financial targets while building and protecting brand equity
Design and Execution of brand regional strategy
Leads and Develops People and infrastructure
Develop the regional P&Ls for the brands, in conjunction with London
Lead partnership with Distributor within the region & set targets
Achieve market share and P&L targets
Propose and obtain approval for market share, sales and profitability targets for the entire region from senior management (Brand and corporate)
Propose targets across markets based on priorities/potential, ensuring overall regional targets are met
Responsible of achievement of overall regional financial goals
Responsible for delivery of all financial/asset management targets at regional level
Design and Execution of Brand regional strategy
Leadership role in a global business
Has successfully managed one or more brands on a national or multi-national level
Over 8 years of marketing and sales experience, preferably in the luxury/fast fashion/cosmetics goods industry
Experience with all aspects of brand management
Strong financial background
Passionate Coach
Basic understanding of the region’s economic, political, social, cultural, and business landscape and issues
Knowledgeable about the company and its culture
Broad and deep knowledge of the Brand

Brand Director Resume Examples & Samples

Implement the international brands strategies in the country, determine and implement necessary local adjustments in close liaison with the international brand teams
Enhance brands' attraction, image, and awareness in the country
Increase brands' market share and sales growth
Manage and is accountable for the Brand P&L: define, optimise and monitor budget objectives (profitability, stocks, inventory, structure of P&L account)
Define, implement and monitor marketing activity (launches, renovations, repositioning of products, media, competitor analyses, field activities…)
Define, implement and monitor distribution strategy; build strong relationships with the trade
Build the Group’s internal and external image and reputation in the Division, through strong relationships with local distributors, government agencies and key influencers
Build and continuously adapt an effective and efficient organisation
Recruit, develop and manage teams, ensuring knowledge transfer and change management
Candidate with over 10 years' brand management, marketing experience from cosmetics, retail and fast fashion industry
Experience with international cosmetics and skincare companies is a big plus
Acts / leads with human sensitivity
Displays sensitivity to our “métier”
Demonstrates entrepreneurship
Achieves results, with integrity
Manages complexity

Brand Director Resume Examples & Samples

Command presence and deliver engaging, story-driven and persuasive POV
Lead, manage and mentor multiple brands, businesses and/or teams across many mediums and categories
Create a bold and clear vision for your brands and businesses
Translate strategy into a compelling brand experience
Deliver disruptive thinking or produce new ideas to elevate our product
Set high standards that deliver both quality and innovation
Build best-in-class, effective agency relationships with the highest level of your core clients
Pitch and win new business and grow current client assignments
Demonstrate leadership in developing brand stories, driving brand architecture and brand portfolio thinking
Inspire, motivate and build an environment where the best ideas can be born and thrive
Manage and mentor people and help grow their careers
Build expertise in hiring, goal setting and performance reviews
Demonstrate a propensity for problem-solving, conceptual ideas and creative strategy development
Develop an engaging, compelling presentation style
Have a self-reliant, proactive and pioneering spirit
Write and present clearly, powerfully and persuasively
Have a strong interpersonal and effective communication style
Convert analysis into insights, strategies and actionable plans
Adopt new tools and techniques
Demonstrate your knowledge of the business, competitive environment and brand building to grow the business
Fuse insight and strategy into the work
Take initiative and follow through on commitments to achieve results
Strong coaching and counseling skills
Strong selling skills

Brand Director Resume Examples & Samples

Operation engagement: Work closely with commercial team for OBPPC development. Work closely with operation team for channel development and customer management via joint business planning and shopper marketing initiatives
People management: Lead a 6-person team mixing of KO employees and Swire employees. Responsible for their capability building, working process improvement and Role & Responsibility clarification with cross functions
DMI and productivity management: Responsible for both ATL and BTL DMI management. Regular monitoring of investment and take initiatives for productivity opportunity
Understands the external environment (competitive and market) and identifies new sources of opportunity. Interrogates data to identify core business levers
Understands the operational fundamentals of our bottling system
Seeks understanding of fundamental human needs and behaviors, and anticipates future trends to engage and delight consumers
Persuades and inspires others (consumers, agency, system, etc) to create belief

Brand Director Resume Examples & Samples

Understand the China luxury fashion retail market dynamics including the company annual sales budget, stores monthly sales target as well as the KPIs
Explore product sales channels, lead sales performance within the region, periodically analyze sales data as well as other retail operation duties including collect feedback received from retail front end, liaise with the landlord in leasing negotiation and more
Supervise Stores Managers in retail store operations under company's regulations, including inventory accuracy, stock reimbursement and ensure frontline staffs to carry our retail operation duties
Manage and closely monitor the VIP customers, sales data

Brand Director Resume Examples & Samples

Leading the category and portfolio strategy planning as well as the innovation of the European business
Guiding brand equity, communication and innovation, with direct responsibility in over 10 European markets
Defining and leading the European growth plans
Significant experience in marketing management and building brands. This means you possess solid and proven marketing fundamentals: equity, communication, innovation and business acumen
Excel at building effective teams across geographies and collaborating well across functions, cultures and organizations
Your passion for brands, people and business drive you and make you stand out
You are an experienced leader with excellent strategic thinking, communication, and interpersonal skills, who is change agile and enjoys a challenge, to take your team and business to the next level!
Your in-country contacts will be based across Europe so additional European languages, especially French, will be an advantage

Global Brand Director Resume Examples & Samples

Develop and own all Global lifestyle brand stories for the seasonal go-to-market process. Design rolling seasonal marketing plan tied to the business plan. Manage all Spring/Summer and Fall/Winter marketing initiatives and programs, including the development and execution of product marketing activation calendar
Build a strong partnership with the MX & BIKE category teams to ensure that LIFESTYLE is not view as a third category but as a natural “cultural” extension of our core sports categories
Partner with Product Teams - Be an active, integrated part of the product team to ensure delivery of their business needs from a Brand Marketing standpoint. Have deep understanding of business objectives as well as key products and their unique selling proposition. Serve as the liaison between product and brand marketing shared services ensuring all marketing touch points have the information they need to execute effectively
Lead the planning and maintenance of campaigns and marketing programs creating “red threads” that link product, marketing, athletes, events, and media products across platforms
Creative Management - Write creative briefs, help manage the creative development timeline and process, manage brand budgets, protect & develop brand voice across all consumer touch-points. Work with internal and external agency partners
Partner with brand shared services: sports marketing, events, digital content, and PR/grassroots marketing on asset activation strategies
Own the relationship with Global segments ensuring that regional strategic needs are integrated into the Global briefing process & segment alignment to regional/territory seasonal plans
E-Commerce, Retail & Wholesale support - Partner with foxracing.com (and global sites) and in-store marketing to win in-store and online at both retail and wholesale doors on a global basis
Strategically position Fox communications of all marketing activities, athletes and projects across a full media spectrum including web, print, and social media
Responsible for budget management, invoices processing and monthly budget reports
6+ years professional experience in high profile marketing roles supporting global brand organizations
Extensive knowledge of marketing strategy, the go to market process
Management skills including strategic planning, event planning and engagement, budgeting and creative solutions
Proven ability to communicate plans across a complex matrix on a corporate, global and functional basis
Proven cultural acuity and ability to work within differing cultural practices and customs
Experience initiating and driving the ideation process contributing meaningful, innovative strategies to the business at concept stage
High aptitude for creative thinking balanced against bottom line business needs
Successful experience working effectively at a senior level in brand management and a proven ability to provide guidance and direction to peers
Passionate about motocross and mountain biking

Brand Director, GT Resume Examples & Samples

Bachelor’s degree in marketing with 10+ years of related experience in marketing and brand management. At least 3 years should have been spent in the consumer packaged goods and / or action sports industry
5+ years’ experience in team management
Must possess an undergraduate degree, preferably in a Marketing related field
Strategic with an ability to concept, negotiate, plan and execute projects
Collaborative and able to work cross-functionally in addition to effective management of vendors
Possess natural ability to engage customers both personally and professionally
Effectively presents information in both one-on-one and group situations to customers and employees
Experience leading strategic brainstorming, campaign development, creative brief development and creative execution
Able to adapt to a fast pace ever changing environment
Must possess good interpersonal/relationship skills – must cooperate and communicate effectively with co-workers, supervisor and/or outside contacts
Monthly travel domestic and international

Brand Director Resume Examples & Samples

Lead the development and implementation of the commercial launch plan for Vyxeos in EU & RoW (global, ex US) to drive launch readiness, optimise the product launch and market opportunities
Proven background in Oncology and/or haematology, ideally in an Orphan Drug context, ideally in an international role
Expertise in pharmaceutical marketing including with strategic responsibility
Bachelor’s Degree or equivalent (Life Science preferred)
Strong leadership, people management and project management abilities
Proven ability to 'partner' successfully with broad cross-functional teams
Ability to develop strong relationships with a diverse set of individuals and groups
Excellent oral and written communication skills, including presentations to large groups, attention to detail and ability to understand, interpret and explain clinical data
Highly motivated, enthusiastic and inspirational
Ability to drive projects forward with a cross-functional team
Excellent problem solving and decision making skills to identify, understand and propose plans to address business issues and opportunities
Ability to set goals, prioritise activities, and establish/meet challenging timelines
Coaching skills to support employees’ competency and career development goals
Works well and delivers under pressure

Global Brand Director Resume Examples & Samples

Finalizing the new visual identity, brand expression and messaging across all channels
Developing and executing a global launch plan for both internal and external audiences including a robust digital brand toolkit
Partnering across Avanade (marketing, HR, XD, broader business) to ensure brand positioning and desired messages (the Avanade "voice") are reinforced in all internal and external communications/activities. Work closely with global marketing including the digital team to ensure a consistent brand experience across all of our channels and touchpoints
Drives brand awareness activities across Avanade including
15+ years’ experience in integrated Marketing & Communications; at least 8 years of which are focused on brand management including visual identity and design
Experience working with alliance partners and/or executing a digital advertising campaign a plus
Strong executive presence and ability to both engage and influence senior leadership (including Executive Committee, broader business, HR digital strategy and XD) on the brand topic
Experience in developing, managing, evolving and evangelizing a brand for a midsize and fast-growing company. Forward thinker who can envision how our brand today becomes the brand of tomorrow, and develop a strategic plan to get us there
Corporate experience in the B2B IT services space is a must; agency experience highly regarded
Understanding of visual identity systems and implementation across an organization essential
Proficient in change management best practices; recognizes the impact of brand on key internal stakeholders and employees and able to develop strategies to build internal awareness, understanding, and adoption of brand standards
Ability to bring both strategic thinking and tactical execution to the role. Not afraid to roll their sleeves up but also capable of providing guidance on M&A branding for example
Ability to conduct visual audits of all marketing materials
Proficiency with Microsoft applications including Word, Excel, Outlook, MS project; experience and knowledge of MS SharePoint preferred

Brand Director, UK & Core Markets Resume Examples & Samples

Brand management lead for the UK and Core markets
Support the brand roll-out across Core markets working in close partnership with the nominated brand lead
Act as custodian of the Pearson master brand in Core markets providing expertise, advice and guidance to the business
Act as bridge between the Core markets and global Brand team taking responsibility for keeping local stakeholders informed of brand strategy; gaining the support and sponsorship of local management and acting as a pulse on the business
Brand lead for the Global Schools, Workplace Learning and UK Qualifications and Assessments businesses able to provide brand expertise across these portfolios
Lead contact for the relevant product teams to connect the dots across the marketing journey and user experience in the digital world
Bridge to relevant portfolio teams to ensure brand is embedded into decision-making (e.g. naming, product design, UX)
Work with Naming Specialist to provide expertise, as well as rigor, to the naming of new products and embed best practice into Global Schools, Workplace Learning and UK Qualifications and Assessments business
Work with Creative Services and Global Campaigns to ensure the brand is faithfully interpreted and represented in the Core markets and across the relevant portfolios
Help to shape and develop ongoing brand guidelines, assets and templates providing perspective from relevant areas of responsibility
Communicate and help to drive brand behaviors across the business to create a consistent and unique Pearson brand experience for our employees and our customers
Help to develop and implement consistent internal communications showing adoption of the new brand strategy and approach to drive change and build momentum
Oversee brand champions in Core markets
Champion for design and accessibility
Ten years in a brand or marketing role
Proven experience of working with a complex brand architecture strategy and working with product teams in a global organization
Digitally savvy with a strong understanding of UX and how shifts in technology will continue to influence brand decisions
Experience of working in a complex global matrix and confidence to navigate with skill and diplomacy
Understanding of trademarking
Excellent communications skills to help drive engagement and excitement, as well as alignment with the global brand strategy
Excellent program delivery skills with a proven ability to execute
Interest and passion for design desirable
Marketing degree or qualification desirable
Powerful interpersonal skills with an ability to influence
Global mindset
Personification of the Pearson values

Senior Brand Director Hoboken Resume Examples & Samples

Support the brand roll-out across North America working in close partnership with the nominated brand lead
Act as custodian of the Pearson master brand in North America providing expertise, advice and guidance to the business
Act as bridge between North America and global Brand team taking responsibility for keeping local stakeholders informed of brand strategy; gaining the support and sponsorship of local management and acting as a pulse on the business
Drive the brand architecture strategy and implementation across the business working closely with the VP Brand and Director of Brand Architecture
Lead contact for the product teams to connect the dots across the marketing journey and user experience in the digital world
Bridge to portfolio teams to ensure brand is embedded into product development and decision-making (e.g. naming, product design, UX)
Brand lead for the Higher Education (HE) business with a deep understanding of the HE strategy, portfolio and landscape and able to provide brand expertise across the HE portfolio
Work with agency naming specialists to provide expertise, as well as rigor, to the naming of new products and embed best practice
Work with Creative Services and Global Campaigns to ensure the brand is faithfully interpreted and represented at all times
Help to shape and develop ongoing brand guidelines, assets and templates providing North America perspective from the ground
Develop and implement consistent internal communications showing adoption of the new brand strategy and approach to drive change and build momentum
Oversee NA brand champions
12+ years experience in a brand or marketing role
Brand management experience essential
Proven experience of rolling out a complex brand architecture strategy and working with product teams in a global organization
Ability to connect multiple dots across the marketing and customer journey in a digital world
Strong understanding of trademarking
Strong relationship builder who is collaborative and with an ability to build networks

Brand Director Resume Examples & Samples

Steward of the brand that supports the brand vision, brand position, brand architecture and helps achieve overall business goals for the brand
Help to set overall brand strategy and ensure financial targets are achieved
Develop marketing strategies incorporating relevant marketing techniques into existing and new marketing efforts
Maintain brand integrity across multiple client touch points
Ensure brand voice, tone and messages are aligned with brand position. Develop messaging that delivers key messages at the moments that matter in the experience
Develop a high-performing team of creative and content professionals that works daily to drive brand awareness in a crowded industry
Protect brand identity and ensure consistent application of all marketing efforts
Integrate the brand position into messaging across all channels
Engage, inspire and galvanize the organization around the new brand vision, position and strategies
Measure and report on the success of department programs
Look for new opportunities as the business model changes so the organization can be a top performer
Develop a well run brand organization that works daily to deliver value to our internal partners and drive brand awareness
Build agency and contractor relationships to accelerate brand strategy and complement our internal capacity
Marketing degree and 15+ years of relevant marketing/brand experience
Ability to drive results
Great ability to develop people and to drive a high performing, highly satisfied and motivated team
Consumer focused
Self-starter with the ability to work independently and as part of an extended team
High level of proficiency with Microsoft office suite, particularly Excel and PowerPoint
Comfortable working in a fast-paced environment and ability to manage multiple tasks
Knowledge and experience in financial services preferred

Group Brand Director, Neutrogena Resume Examples & Samples

A Bachelor's degree is required; an MBA or equivalent degree is preferred
A minimum of 10+ years of progressive Consumer Packaged Goods (CPG) marketing experience is required
Beauty/Skincare experience is preferred
Demonstrated track record and marketing leadership, including advertising, new products and business plan development, is required
Candidates must have superior leadership skills. People management experience is required. Strong collaboration and communication skills are required. Demonstrated ability to influence cross-functional and senior management to impact decision-making is required
P&L/financial management is required
Experience in all aspects of brand management, including new media, digital, advertising development and execution, marketing communications is required
Experience with strategic marketing, consumer research, trade relations, and sales promotion is strongly preferred
Must be comfortable and have experience working cross functionally
Candidates must have good communication and negotiation skills, be able to work in a team environment, and be customer/market oriented
This position requires up to 20% domestic and international travel.Marketing

Brand Director, Global Smirnoff Resume Examples & Samples

Develop a global commercial and customer marketing strategy, setting a clear global and market roadmap (s) for the brand based on a brand stage model
Lead the Marketing Business Plan process for the GBT in collaboration with the key markets and defining the brand guidelines for growth per market
Monitor global brand performance, and identify opportunities for improvement based on a deep understanding of the context driving the performance of the brand in key markets
Champion the Physical Availability Roadmap, both within the GBT and with the markets. Work closely with the lead markets to pilot the method, and work with Global Customer Marketing team to further enhance the tool(s)
Lead a global off premise strategy and co-create execution plans with end markets. Define the 365 essentials and toolkits to win in the (sub)channels
Develop a vision and strategy on e-commerce and omni-channel (integrated with the comms team)
Determine and build specific Global Growth Drivers to grow the category, drive penetration and / or drive conversion at the point of sales
Lead the commercialization of specific innovation projects, cpoming out of the global innovation strategy
Build a strong relation with selected markets as lead within the GBT
Degree within relevant field, MBA beneficial
Minimum of 8 years of broad commercial and customer marketing experience
Highly experienced in working effectively with local markets as part of an effective global / local marketing team. Experience working with / in developing markets an advantage
A proven track record of leading and delivering transformation in previous roles. Ability at leading businesses in converting strategies into brilliant execution into great results
Strong sense of ownership / self-starter. Doesn’t require formal authority or hierarchy to lead the conversations that the business requires. Able to navigate a clear path forward even at times of ambiguity
Good at creating simple strategies/plans out of complex contexts
Strong commercial qualitative and analytical skills

Expansion Brand Director Resume Examples & Samples

Top University degree level qualifications on any major subject (business, engineering, marketing etc…)
Graduate with at least 12yrs Marketing & Sales experience, ideally with many of these years in the Drinks Industry
Ideally fluent in English & Spanish. Must be fluent in Spanish
Proven success in building powerful brands and delivering aggressive growth
Proven at building strong relationships quickly across functions
Strong sense of Ownership and a Self-starter. Doesn’t require formal authority or hierarchy to lead the conversations that the business requires. Able to navigate a clear path forward even at times of ambiguity
Proven ability to convert strategies into brilliant execution into great results
Strong a building & coaching teams
Strong Marketing Judgement and proven track record in developing successful growth drivers
Strong commercial acumen & customer understanding (both Off & On Trade)

Brand Director Resume Examples & Samples

Managing the Brand team of 14 FTE’s; you build a strong team spirit, foster collaborative ways of working and grow your team’s functional expertise
Defining the Consumer Marketing activation for France/Iberia; you are end-responsible for the LEGO Franchises Marketing plans and you ensure more and more kids discover and enjoy the LEGO play and brand experience
Being accountable for P&L of our brands, Pricing management and Marketing investments
Driving media negotiations and partnerships with external stakeholders as you hold direct responsibility of our content through TV broadcasting to drive kids’ engagement
Leveraging Marketing efficiency whilst implementing a strong after-action-culture and performance tracking scorecards as well as providing support for efficient portfolio management
Contributing in building in-depth consumer understanding and competitor intelligence within France/Iberia
Have strong leadership skills with emphasis on empowerment and a passion for motivating people
Have +10 years of Marketing experience, you have Digital Marketing experience and ideally you also have experience in Sales or Trade Marketing, preferably from the FMCG-industry or from an international company or from working abroad
Possess a Master and/or MBA degree in Economics / Management / Marketing / Business Administration
Have a solid, 360 degree Marketing understanding with a proven track record of defining and executing successful strategies and campaigns, solid experience with brand positioning, content development and activation of digital, social and traditional media
Collaborate and engage easily with diverse internal and external stakeholders across functions and countries
Demonstrate exceptional communication skills, are fluent in English and French (Spanish is a plus)
Are result-oriented, you know how to get things done

Regional Brand Director Resume Examples & Samples

Ensures Customer Growth
Bachelor’s degree required. Masters a Plus
Position requires 8+ years of marketing and sales experience, preferably in the luxury/cosmetics goods industry
Experience in all aspects of brand management, e.g.: marketing, sales, training, merchandizing, and public relations and finance
Experience in developing and driving a local market or affiliate business model
Bilingual, Spanish & English (speak, read, and write). Portuguese a plus
Travel is expected to be 50% or more
Proficiency with Microsoft Word, Excel, Power Point
Strong communication skills and people skills
Experience of the brand is required

Converse Global Brand Director Resume Examples & Samples

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8+ years of work experience in advertising, media, journalism, digital platforms, consumer electronics, user experience design, and/or fashion and digital retail
Demonstrated ability to put content in front of consumers
Concrete experience managing complex projects and programs that have heavy dependencies requiring strong leadership to align multiple teams and stakeholders
High attention to detail including proven ability to document requirements and to manage multiple, competing priorities simultaneously
Superior verbal and written communications skills
A keen eye for design with creative passion

Converse, Global Brand Director Resume Examples & Samples

Bachelor's degree in Business, Marketing, Communications, or a related discipline
Marketing execution experience in territory or geo
Ability to think strategically
Strong team-orientation
Ability to work in a fast-paced environment where continuous innovation is critical
Willingness to roll up your sleeves and do whatever it takes to help your team win
Proactive, solutions-oriented. Ready to jump in head first

Global Brand Director Resume Examples & Samples

Provides commercial input to GPT to ensure compounds meet TPP and achieve successful registration
Leads development of commercial deliverables to shape the brand and the market. Ensures product package meets all customer needs across channels
Prepares Novartis to ensure a successful launch and maximize product sales potential
Provides strategic direction to clinical trials and risk management plans
Provides input to the business case/approval for LCM options
Identifies potential in/out licensing opportunities, including co-marketing and co- promotion
Proactively identifies and manages potential risks and opportunities for the brand(s), including development and execution of post-launch LCM strategy
Generates stakeholder advocacy plans to prepare market for new products/indications
Develops/maintains global pricing strategies for major products through life cycle
Develops and leverages relationships with key customers
Identifies and develops synergies across marketing mix and between brands
Drives innovative marketing best practices across the organization
Monitors and controls brand budgets, forecasts, and assesses the marketing mix of assigned brand(s) to evaluate cost effectiveness and results
Identifies, resolves and escalates resource issues
Manages associates to ensure effective performance, as well as talent development

NSW Brand Director Resume Examples & Samples

Adopt, adapt and execute the NSW WE/global brand strategy/direction to the French Market and consumer specificities – edit to amplify impact of strategies and priorities on French consumer
Drive NSW seasonal category brand roadmap – edit to amplify impact of executions
Share France brand point of view around Sportswear with Global partners and other geographies
Be an active player and influence in the category game plan process
Know the NSW consumer target
Monitor and drive consumer research to influence France strategic brand priorities
Partner with other categories to drive a unified and distinctive NSW point of view across France
Work in close partnership with NSW category team to continue growing and transforming the marketplace (physical, digital)
Design and implement a marketing mix to inspire and engage France Sportswear communities
Effectively communicate strategy and priorities to territories - support premium executions and activations on the ground
Manage effectively Demand Creation budget
8+ years of relevant work experience in the area of Brand Marketing
Strong understanding of the Sportswear category consumers and ability to connect with them through a sport, fashion and cultural lens
Digital and community Marketing knowledge
Love and knowledge of sneakers and style
Love of and strong connections in Paris sport style scene
Fluent in French & English (written and spoken)

Hkmx Brand Director Resume Examples & Samples

Defining the Brand in conjunction with the Design & Buying Directors and working closely with the Merchandise and planning Director to best create a Sports Brand that fulfills our SHERO's needs and desires
Our first couple of stores will open soon, so this role will be vital in helping us define and sculpt a sports & athleisure Brand which has a clear fashion hand writing as its first USP, but to have a small range of highly technical product for the more professional sports woman
To take this fledgling sports & athleisure concept and roll it out to 50 stand alone shops and 100 shop in shops in the next 5 years
Locate stores that best suit the Brands positioning with regards to sales and visibility
Build a strong Retail team that is appropriate to the Brand values
To achieve sales of 35m and a strong EBITDA by 2021
A full understanding of the women's sports wear industry, having worked in either Brand management, Buying or Design or Retail operation, but with a strong understanding of the customers requirements in this sector
We are looking for someone who will guide us to the next level, and that will require leadership, clear strategic vision, product understanding and most importantly, listen to the customer
Have a clear understanding of the shape of the product mix for women, having worked for a female dominated sport wear Brand within the European market
Have a proven track record in growing a sportswear Brand
Have a good understanding of where we should position the stores in terms of cities, towns and streets
A clear understanding of the price positioning that we need to drive sales while still be in parallel to our core Hunkemöller Lingerie Brand
Our future HKMX Brand Director needs to have a Pan European sports wear or athleisure industry experience and have a good understanding of growing a young Brand
Needs to have had full P&L responsibility, and understands building investment proposals
A strong management background, with the ability to confront the board and the senior team with issues that they see are restricted the growth of the Brand
At least 7 years in a senior position within the Pan European sport wear market
Proven track record in delivering results, and building a strong Brand and team
Proven track record in working cross -functional, developing strong partnerships and influencing senior audience
To develop a profitable business model
Rapid growth from 50 and 100 shop in shops by 2021
Creating a world class service level, with best practices from the sports industry
ATV, UPT & Conversion
Drive full price sell through
Net margin improvement

Associate Brand Director Resume Examples & Samples

2 Design, curate, and maintain an integral Oracle brand architecture, focusing on
Considerable experience in managing enterprise-scale brand portfolios
Proven track record of key messaging and strategic positioning
Hands-on experience in creating public-facing taglines, copy points, scripts, headlines, web copy, and other brand marketing assets
Understanding of digital content strategy and its relationship with UX and design
Experience working within and navigating fast-paced, opinionated, multi-layered, distributed organizations
History of conceptualizing and translating complex ideas into clear marketing assets
Comfort and experience in speaking to groups of colleagues and stakeholders
Proven experience in crafting and executing communication plans to accompany branding and design project roll outs
Writing with brevity, energy, and clarity
Creating new ideas from scratch
Public speaking
Conducting competitive analysis
Leading reviews with stakeholders
Providing critical, constructive feedback to creative design
Maintaining positive collaboration with a network of teams and stakeholders

Global Brand Director FOX Networks Group & National Geographic Partners Resume Examples & Samples

Help drive pan regional sales efforts for NGP Europe
This role will manage a portfolio of UK Media agencies, Clients and European territories with a focus on driving and increasing the revenue from these areas
Presenting to agency and clients on the FNG & NGP portfolio and key opportunities we can offer
Regular meetings with agency and clients to obtain RFPs and insights on the key accounts they manage
Managing all aspects of the deal from pitch through to campaign delivery
Work with Custom studios and client services team to ensure we provide unique, innovative and creative ideas to win business
Collaborate with Custom Studios on production and delivery of client programs
Operate as global lead on clients HQ’d in UK and Europe and collaborate with Partnership Sales teams across US, Asia Pacific & Latin America to align sales efforts and maximize revenue
Work closely with Partnership Sales teams across the regions on global accounts that have significant presence in UK & Europe
Provide timely and accurate business forecasts and weekly business reports
Evangelize the National Geographic brand and portfolio amongst the industry and at key events
Proven sales & brand partnerships success
Excellent knowledge of multi-media platforms inc print, digital & tv/video
Ambitious, self-starter who is driven to hit sales targets
Creative and strategic approach to winning business
Business development capabilities
Travel required from time to time to manage sales in key regions in Europe
Good PPT & XLS skills; ability to multi task & attention to detail critical
Good presentation, communication and negotiation skills
Client focused attitude
Knowledge of production a plus

Brand Director, Cannondale Resume Examples & Samples

Managing Global Marketing Budget
Collaborate with the regional marketing teams in the development of annual marketing budgets
Brand Stewardship
Strong EQ. Must be equally adept at managing a direct report group while also leading through influence the marketing services teams and the regional marketing leadership team
Highly adaptable and flexible in managing marketing planning in an ever-evolving competitive landscape
Can flex rapidly and frequently between high-level strategy, to mid-level planning, to detailed specifications, brief writing and project planning
Strong project management orientation - this role drives the marketing timelines and deliverables across all areas of responsibility and across the broader cross-functional teams
Keenly honed communication skills that will drive exceptionally fast and effective decision-making – while also keeping the regional teams engaged and involved
Manage current agency partners and build a stable of reliable and creative partners who possess the skills and capability of their specific marketing expertise but are versed in the unique needs of the bike industry
Bachelor’s degree in marketing or related field with 10+ years of related experience in marketing and brand management
Previous experience within the bike industry or closely related industry. Preference for experience in action sports industry and consumer package goods
5+ years’ experience in directly managing teams as well as influencing in a matrix organization
Passion for biking or related outdoor activities
The ability to handle and prioritize multiple projects and to adjust to inevitable changes in timelines, deadlines, and project goals
Possess natural ability to engage bike dealers both personally and professionally with genuine authenticity and knowledge of performance bikes

Global Brand Director Resume Examples & Samples

Develops global market segmentation, product positioning and vision
Manages global product/solution portfolio
Responsible for insight generation and research strategy
Drives portfolio of innovation projects and launch communications
Recommends strategic pricing relative to market and competitors
Leads the Global Arena Team, consisting of key regional business unit stakeholders and in GHC
Oversees the Innovation Teams, and leads specialist Brand Marketing and CRU
Owns mandatory parameters of the product specification
10+ years in brand and/or commercial marketing
International experience and exposure
Ideally worked in both operational business unit and central roles
Ideally worked in sales and/or commercial role in B2B
Ability to travel 25-30% to Domestic & International locations

Zico Brand Director Resume Examples & Samples

2017 Connections Plan
Develop and communicate written briefs for use by agencies or suppliers (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, licensed or specialty merchandise, etc.) to direct their work activities in order to generate concepts for effective execution of marketing programs and objectives (e.g., drive trail, increase loyalty)
Interact with divisions/customers in order to influence their brand plans during annual business planning process
Create a communication plan using various tools (PowerPoint presentations, face-to-face meetings, video conferencing, etc.) in order to communicate consumer initiative concepts to Divisions/Bottlers/Brokers
Provide direction, leadership and coaching to members of project teams you lead, as well as a team of direct reports
Write Situation Assessment in order to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g. Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.)
Write creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency work and creative development

Nike Category Brand Director Resume Examples & Samples

Lead a cross-functional team toward a vision and the development and execution of marketing plans
Effectively communicate complex and/or controversial topics and concepts to a wide and diverse audience, manage the matrix
Exercise high degree of professionalism, always act with integrity
Establish an independent view, effectively collaborate in decision-making, and work in a team environment
Travel up to 25-35% of the time

Allworx Brand Director Resume Examples & Samples

Collaborate with the Allworx senior management team to set the marketing priorities to meet the business unit goals and objectives
Provide ongoing management of the Allworx brand to consistently communicate its brand positioning and values through various customer touch points
Provide competitive intelligence on the business phone systems market
Develop sales-enablement tools for Allworx authorized resellers including sales presentations, brochures, tutorial videos, email templates, and other materials
Grow the inbound traffic to www.allworx.com and increase the visitor-to-lead conversion rate
Design and send email marketing campaigns to update Allworx distributors and resellers about the latest product and program updates
Develop quarterly promotional campaigns to meet sales goals
Own the official product pricing schedules for the internal customer (Windstream) and external customers (Allworx distributors, resellers, and SMBs)
Regularly update the sales and marketing content in the Allworx Partner Portal
Manage the marketing budget and track ROIs from various marketing initiatives
Manage 1-2 industry tradeshows and 3-5 smaller events throughout the year
Manage public relations activities including press releases, media briefings, and various award submissions
Liaise with Windstream product marketing to support the IP Simple product
Source and write end-user customer case studies
Manage the Allworx APEX partner loyalty program including financial management and program fulfilment
Provide ongoing field marketing support to Allworx Channel Managers including but not limited to new partner onboarding, event support, and collateral development
Great “story telling” skills: Leverage a variety of communication tools such as Power Point, videos, and graphics to communicate complex technical concepts into easy-to-understand, relevant messages for the target audiences
Hands-on web marketing skills: Demonstrated understanding of good landing page designs, content distribution strategies, SEO, SEM, programmatic ad buying, and social media marketing
Creative development skills: Be able to provide tight creative briefs to outside vendors and ensure quality creative deliverables
Analytical skills: Must be able to analyze the financial ROI of marketing initiatives, and make recommendations based on measurable marketing success metrics

Global Brand Director, Overwatch Resume Examples & Samples

Steward the Overwatch brand globally by protecting, growing and enhancing the brand, and by building authentic and long-lasting relationships with the Overwatch player base
Work with publishing leaders across regions to develop and coordinate global marketing strategies
Lead global teams in brand marketing best practices. Share emergent marketing practices, facilitate knowledge dissemination and coach regional marketing groups
Coordinate with Global Community, Public Relations and Marketing Communications leads to ensure that we are taking a multi-disciplined approach to brand expansion
Work with regional teams to identify global business growth drivers and aid in approval and execution of consumer and marketing programs to drive the business
Work in partnership with the VP, Global Publishing and the Marketing Communications Director to identify regional creative needs and to help inspire creative development of core marketing assets across TV, digital, mobile, and other formats as applicable. Ensure all regional marketing assets live up to the Blizzard-quality bar set by the games themselves and our dedicated and passionate player community
Analyze performance data and metrics to help identify opportunities and challenges and implement plans to drive results

Brand Director Resume Examples & Samples

Minimum 10 years of experience working in Retail Store Channels
Multi-unit retail store experience including Grocery, Convenience or Big Box with a retail mindset with both brand development & activation experience
Management/supervising people at varying levels
Strong value system, integrity & respect always, and work ethic
Highly motivated/“Can do” Positive Attitude
Highly Organized and results-orientation

Brand Director Resume Examples & Samples

Lead strategy development and execution of key marketing & sales initiatives to support our Business
Final accountability for development and execution of strategic and tactical plans
Hire, lead, motivate and develop marketing team members
Lead and inspire cross functional extended team members (Medical, Scientific Operations, Policy & Reimbursement, etc.) to ensure optimal development and execution of brand strategies and tactics
Maintain full accountability for annual sales objectives and investments (both promotional and functional)
Develop and maintain effective working relationships with multiple customer groups & senior management to support current and future business activities for portfolio
Liaise with medical, regulatory and global marketing to develop lifecycle plan and medical strategy
Work closely with other Novartis BF’s as well as other external partners (tbc) to explore & leverage opportunities to maximize our portfolio
Allocate and control product advertising and promotion budgets
Maintain full accountability for financial forecasts, brand performance, budgets and supply

Brand Director Resume Examples & Samples

Leading the strategic marketing for the brand
Developing annual operating plans, including financial forecasts and analysis
Monitoring the product performance, competitive environment and customer base to quickly identify plan changes
Managing annual promotional budgets and marketing mix
Managing ROI assessments of tactical programs, ensuring proper execution throughout the field forces
Leading interactions with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, Finance, and others) and building consensus/buy-in among these team members
Updating senior management on strategy and action plans to address competitive threats and/ or exogenous market events
Significant collaboration required with global and in line MS brands on development of brand strategy, clinical and life cycle development plans and overall commercialization plan
Provide leadership to the brand team and extended brand team members including coaching, advising and developing team members
Represent brand appropriately at BFLT (Business Franchise Leadership Team)
Minimum of 7-10 years in US in-line pharmaceutical marketing
Sales and Sales Management experience required
Experienced leader with a proven track record launching complex biologic products. Successful experience in product launches and specialty medicines (biologics a significant plus)
MS experience a plus – specialty experience required
Experience shaping and implementing unique distribution and patient service models
Experience in direct to patient and consumer marketing (this is a consumer advertising sensitive category)
Strong leadership to effectively lead cross functional teams, US management and manage relationship with global team
Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) are a must
Global Marketing experience preferred
An agile thinker. Someone who can learn from experience and translate prior challenges into ideas and tactics that improve future results
Ability to work in a highly complex, matrixed environment who can stay focused on critical goals and outcomes and not be distracted by daily operational challenges. The incumbent must possess a high level of analytical and conceptual skills in order to provide strategic focus to the brand
Strong executive presence and ability to communicate to all levels of the organization
Potential to grow into a more senior role within Novartis
The following personal traits will be strongly required

Global Brand Director, World of Warcraft Resume Examples & Samples

Steward the World of Warcraft brand globally by protecting, growing and enhancing the brand, but doing so by building authentic and long-lasting relationships with the World of Warcraft player base
Define long-term brand vision, brand identity and creative direction while ensuring consistent messaging across all player communication channels
Oversee targeting and positioning of the franchise, pricing and promotions, identifying business growth drivers and overseeing execution of consumer and marketing programs to drive the business
Work in partnership with the VP, Global Publishing and the development team to inspire creative development of core marketing assets across TV, digital, mobile, and other formats as applicable. Ensure all blizzard marketing assets live up to the Blizzard-quality bar set by the games themselves and our dedicated and passionate player community
Cover Letter which should include

Product Brand Director Resume Examples & Samples

10 years of marketing experience including experience with technical/life science products and new product launch
Additional 5 years of Global marketing experience in (brand)
Technical or sales experience in feedyard and extensive cattle, parasiticides
Strategic/Industry Knowledge, specifically in the Beef Industry
Understands trends in the Animal Health industry related to ruminant and cattle brnds
Knowledgeable of sales/marketing strategies
Demonstrated knowledge and understanding of the food industry business and market dynamics (retail, restaurant, food service) in meat markets
Aware of innovations, new approaches among Industry competitors across globe
MBA or Marketing Degree

Product Brand Director Resume Examples & Samples

Responsible for serving as the brand liason to the U.S. Trade & Specialty Group, compliance, legal, regulatory and the global marketing team to set customer support program (CSP) strategy by identifying areas along the patient and product journey for each AI brand where CSP may be appropriate solutions to those identified patients needs for the products lifecycle including but not limited to launch
At least 5 years of marketing consumer/industry experience
Familiarity with brand planning and customer insights
Channel / tactic understanding
Ability to work cross functionally
Strong communication skills and ability to influence
U.S. marketing experience
Consumer marketing experience
Cross customer experience
Market research experience
Agency management experience
Team leadership, ability to engage, lead and manage teams within function or cross-functions
Speciality product experience

Brand Director Resume Examples & Samples

Be an avid user of the product to assess any defects and expand on successful product features. Ensure that there are no gaps in the user experience and that all features are functioning properly
Be the knowledge expert of competitive product/services and market trends
Focus on and continuously monitor specific product brand metrics including unit economics/usage patterns to identify/recommend improvements as well as meet management plan goals
Work with appropriate teams to track call center, social media and partner complaints and comments from customers related to their product
Develop and deliver plan to improve customer experience and product/service offerings
Work closely with sales team, product management, product operations and other departments to ensure projects are completed on time and on budget
Drive growth by identifying and implementing new, innovative offerings
Provide sales support to the sales and account management teams, in the forms of, but not limited to, value proposition, data trends, operational guidelines and go-to-market strategy Develop business cases for new projects that can be prioritized by the management team
Interface with potential clients on all levels and functions to understand and manage client expectations
Identify potential service providers or M&A opportunities to facilitate faster growth or speed-to-market
Exhibit a professional demeanor, attention to detail, and a sense of urgency to achieve outcomes and exceed expectations

Penguin Brand Director Resume Examples & Samples

Develops, maintains and builds a sales funnel
Overnight travel required to manage sales territory via car and some air travel
Sell profitable sales growth to new and existing opportunities
Prepare quotes, supply agreements and internal documentation for orders obtained
Prepares reports of business transactions and expense accounts
Develop and maintain strong internal business relationships with Operations
Generate a written territory business plan
Maintain sales activity reports through Excel and ACT Database Software
Remain flexible to take on other key assignments as requested

E-commerce Brand Director Resume Examples & Samples

Responsible as business manager for several of our fashion brands’ online flagship stores. You focus on growing brand awareness and maximizing online revenue for your brands
Set up the digital branding & marketing strategy for your brands, in conjunction with the management of the brands
Execute planning and management of the marketing and merchandising strategy for the different websites
Analyze sales results, adjust, and optimize the marketing & communication activities accordingly, to grow the brands
Coordinate your internal brand teams, to grow brand awareness and the online revenue
Build and maintain professional relationships with the different stakeholders for the brand
Reporting & presenting results to C-level executives at the brands
Driving conversion for the fashion brands by innovative commercial and website usability improvements
Ensure that sales and service performance is monitored, highlight performance issues and achievements
Working with e-commerce specialists, and customer service representatives to enhance the customers’ brand journey

Global Brand Director Resume Examples & Samples

Strong strategic ability and exposure to working with leading Drinks/FMCG brands
Strong affinity and knowledge of premium/luxury brands and the Travel Retail market
Exposure to working in culturally dynamic International markets, particularly Asia
Excellent commercial, classic marketing and team management skills
Leadership skills and high levels of gravitas and communication skills
High levels of passion and drive

Worldwide Brand Director Resume Examples & Samples

8+ years’ operational marketing experience with focus on extensive product/brand management, including customer facing/sales experience
Previous WWBD and/or Regional Lead experience is preferred
Respiratory Experience is required (Asthma ideally)

Global Brand Director Resume Examples & Samples

Provide cross-functional leadership within GVM/DTV, in partnership with Sr. Director RDE and Sr. Director Product Supply; be the voice of Global Marketing in GVM/DTV
Establish and leverage strong partner relationships with Global Marketing Vice Presidents, Sr. Directors, Directors and CIBA (Consumer Insights and Business Analytics) leaders to understand and leverage category and brand strategies, demand spaces and consumer drivers of choice
Develop and leverage strategic business management skills to deliver project goals of GVM/DTV projects for 1-2 assigned global categories
Coach and model how to use multiple levers (brand strategy, cost, value, sustainability, net rev management, red el) to achieve GVM/DTV project goals
Day to day coaching and mentorship of 1 brand manager and 1 associate brand manager in the GVM Marketing team
Lead and drive select strategic change projects from the CMO office that advance global/local marketing capability and strategic operations
Global experience/exposure required (in markets outside NA)
Brand equity and brand innovation experience
Local marketing activation experience (strongly preferred)
Strong ability and experience leading a team of people; can engender support and trust from a team and lead through influence
Excellent written and oral communication skills, including presentation skills and the ability to quickly establish rapport and credibility with the company’s executive team and leaders
An analytic, strategic thinker who is self-confident, straightforward, flexible, high level personal ownership, and demonstrates a sense of urgency
Track record of working in a matrixed environment, working with and leading cross-functional teams, and passionately deliver results individually and through others

Brand Director Resume Examples & Samples

Delivering the 5 year brand vision & performance through strategic plan creation in collaboration with the regional marketing and commercial teams
Leading the Australian Regional Brand team to deliver the short, medium and long term plan including innovation, pricing, and target channels
Development of the brands communication strategy including developing the communication idea, agency briefing and management, and developing design strategy & guidelines
Development of the innovation plan and associated budget by identifying new consumer opportunities and by working closely with the supply organisation
Leading, mentoring and developing a team of professionals to achieve individual and organizational objectives

Brand Director Resume Examples & Samples

Brand Development and Market Expansion with Strategic and Tactical Brand Leadership Planning
Brand research projects
Development and execution of innovative brand programs with activation plans
Understanding and defining the buying cycle and customer journey within the Stratasys business segments to determine narratives and key message points with content tactics needed at each stage and with each persona
Identification of competitive advantages for targeted campaigns to position Stratasys as the leader in key verticals
Training of Stratasys global teams on Stratasys brand position, promise, narrative and guidelines
Establishment of impactful relationships with Stratasys partners and 3rd parties for brand elevation
Management of brand vendors
Maintains awareness of key trends and defines key events for brand leadership
Brand keynote content for different thought leadership projects and opportunities
Works with corporate marketing team to generate and manage appropriate brand-related sales and marketing assets
Builds effective internal and external relationships, i.e. regional marketing teams, reseller groups, product development teams, professional organizations
Sets and monitors KPIs, brand promise to performance factors and analysis and reports on results for improvement
Demonstrates commitment to Stratasys Core Values by leading, acting and behaving in a manner consistent with these values
Follows all company safety policies and procedures and attends all safety trainings related to the job
Bachelor's degree in marketing/brand or related field (MBA preferred) with at least 8 years of B2B marketing and branding
Demonstrated success developing global and regional brand leadership strategy and programs
Excellent project management skills and problem solving capabilities
Strong initiative and a pioneering spirit
Ability to successfully work in cooperation with cross-functional and cross-cultural teams
Ability to quickly execute, track and adjust tactics based on measured and reported results
Must have strong communication skills. Public speaker experience
Must be able to ‘sell’ ideas cross functionally
Must be organized and able to prioritize tasks; goal-oriented with a strong drive to succeed
Experience working within a matrix organization preferred

Brand Director Resume Examples & Samples

Support SVP Brand & Marketing in the Brand strategy and creative assets development
Create brand book (2D visual identity, service culture and brand programming/partnerships)
Manage and coach all agencies' relationships
Launch Brand creative platform and advertising campaign in print, digital, social and video formats
Develop and roll-out Brand programs & standards around Belmond brand themes (passion points) and the Guest customer journey
Strengthen Belmond's consumer base of HNIs (High Net Worth Individuals) through strategic Brand partnerships
Coaching and empowerment of the various hotel teams, best practice sharing stimulation and emulation of the local teams and key stakeholders
Team building & strengthening and Internal communication (coordinating Brand story roll-out)
Contribute to Special events such as International meetings
Brand tracking to track customer awareness and performance in key feeder markets
Brand study to define the current and potential Belmond customers
LQA (Leading Quality Assurance) brand standards to refine the guest experience
Adopt new Project Management processes for agreed Brand & Marketing objectives
Experience of managing, developing and implementing brand and customer centric strategies
Experience of managing and coaching agency relationships
Experience of managing risk and resolving problems
Experience of launching Brand creative platforms and advertising campaigns in print, digital, social and video
Experience of influencing at a senior level
Experience of managing budgets (£1m)
The Ability to work collaboratively with others in order to meet personal, team and organisational objectives
The Ability to lead and inspire others to achieve strategic goals
The Ability to manage complexity whilst maintaining focused on key business goals and objectives
Resilience with an ability to cope under pressure
Educated to Degree standard or equivalent
Brand / Marketing Professional Qualification

Product Brand Director Resume Examples & Samples

The Product Brand Director – Consumer Marketing is responsible for the overall marketing of selected future product launches in Diabetes to Consumers including setting the brand strategy, communicating that strategy to the team (including agency partners and cross-functional partners) and senior leadership
The Product Brand Director – Consumer Marketing is responsible for implementing that strategy through various tactics with the appropriate channel(s)
The Product Brand Director – Consumer Marketing will act as the point person for the Consumer transformation agenda of Consumer Marketing across the organization, under the leadership of the Sr. Director of Consumer Marketing
Responsible for delivering a positive patient experience in a compliant manner
Responsible for measurement plan(s) for all consumer marketing promotional efforts and patient experience
Responsible for defining and creating the direction for a positive customer experience for patients
Remove barriers that prohibit us from delivering a positive customer experience
Lead the development of insight-based messages
Identify key insight(s) for brand in partnership with Lilly Market Research (LMR)
Understand all customer insights and identify integration moment of truths (MOTs) and issues / opportunities
Bachelors degree, marketing or related field
5 years+ packaged goods or consumer marketing experience or 5 years+ of Marketing experience
Qualified candidates must be legally authorized to be employed in the United States. Eli Lilly and Company does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
CPGs experience is preferred
Leadership skills and proven ability to coach others
Previous ownership of and accountability for business results
Proactive problem identification and solution
Demonstrated strategic thinking, analytical, and problem solving skills
Self-directed, strong project management, budget management and prioritization skills
Strong decision-making skills and experience and ability to influence others
Experience developing deep customer insights
Significant previous consumer marketing experience and associated portfolio of work
Television Production and TV campaign experience strongly preferred
Ability to work effectively within complex, changing environment
Experience with discussion/presentation to leadership 2-3 levels up, including Chief Marketing Officer
Enthusiastic, ability to energize and motivate others
Experience with advertising, production processes, and/or media planning preferred

Global Brand Director Castrol GTX & Transmax Resume Examples & Samples

Accountable for the Castrol GTX and Transmax power brands strategy development and deployment across the focus markets globally
Responsible for product management of the entire GTX and GTX Professional portfolio, including product stewardship, product brand architecture, Streamline, ODIMS and PICASSO
Accountable for Specialties portfolio for Cars – product and portfolio management
Develop innovation strategy, lead all OD&I projects on GTX and Transmission Fluids and inspire project teams to deliver on time – to increase market share and GM in focus markets
Deep understanding of the products required in Transmission Fluids for car types and markets
Develop deep insight into customer, consumer and channel needs and competitor responses, to develop customer and consumer Communication on GTX and Specialties across all media
Actively participate in all global teams meetings, market WILG refreshes, Cars & Bikes network, and lead the global Specialty and GTX networks to improve performance and processes
Lead the development and deployment of visible thought leadership for Castrol in the areas of brand management, DIFM customer and mechanic advocacy and innovation
Lead the thinking on IWS distribution growth and pricing – of vital importance to this portfolio
Responsible for developing detailed annual marketing plans based on the brand strategy and SPU needs, and leading their deployment across OUs and focus markets
Responsible for developing the pricing strategy on all GTX and Car Specialties product ranges
Accountable for the direct ASP budget of $1m
Accountable for the performance of Castrol GTX and Car Specialties on all agreed KPIs
Degree level qualification
Professional marketer with deep B2B and B2C experience
Project management with multi-functional teams and complex deliverables
Global or regional job in a matrix structure
Ability to handle uncertainty and overcome obstacles with multiple stakeholders
Proven experience in working with technology and in motivating scientists to first-mover innovations
Bias for action, strong drive and energy

Brand Director Resume Examples & Samples

Bachelor’s degree required, Master’s Degree/MBA preferred
5+ Years Leading End-to-End Customer Strategy in Retail Restaurant
Experience building teams and marketing capabilities
Highly developed consultative and facilitation skills

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