Brand Activation Resume Samples
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Brand Activation Resume Samples
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DF
D Fisher
Dominic
Fisher
83325 Kacey Points
Detroit
MI
+1 (555) 994 3743
83325 Kacey Points
Detroit
MI
Phone
p
+1 (555) 994 3743
Experience
Experience
New York, NY
Manager of Brand Activation
New York, NY
Rolfson-Wintheiser
New York, NY
Manager of Brand Activation
- Working knowledge and proficient with computers and MS Office, such as Outlook, Excel, and PowerPoint
- Liaise with specialists, managers and directors sharing the same discipline
- Work collaboratively with and lead cross functional teams in order to achieve departmental goals, which may include advertising, media planners/buyers, legal, risk management, public relations, casino marketing, corporate marketing, front line operations, strategic sourcing, information technology, national and international market development, and resort teams
- Inspires a values-based culture; understands, communicates, and acts in accordance with the company’s core values (teamwork, integrity, and excellence) and demonstrates their connection to the success of the business
- Manage allocation of existing cooperative marketing funds, ensuring alignment with sponsor goals, as well as corporation strategic priorities
- Provide account management, project management and outside agency teams for creation, planning, and coordination of brand activation and corporate initiatives to ensure accurate execution of engaging partner and sponsor brand activations and event extensions, including communications across all supporting resort departments
- Take an active role part in all facets of the industry, including attending and representing division and corporation at trade related functions
Philadelphia, PA
Director Brand Activation
Philadelphia, PA
Wisozk LLC
Philadelphia, PA
Director Brand Activation
- Direct allocation of existing cooperative marketing funds, ensuring alignment with sponsor goals, as well as corporation strategic priorities
- Takes an active role part in all facets of the industry, including attending and representing division and corporation at trade related functions
- Drive specific consumer research and actions relating to the findings across Emerging Markets and share relevant research with Global Brand Management
- Develop the Market Sports Marketing strategy, from identification to asset activation, including budget allocation recommendations
- Leverage the full range of brand assets - our retail stores, sports marketing assets and Entertainment Partners across Emerging Market Central
- DTC Marketing and Merchandizing leads
- Leverage the full range of brand assets - our retail stores, sports marketing assets and Entertainment Partners across Emerging Markets
present
Dallas, TX
Senior Director Brand Activation
Dallas, TX
Klocko, Gibson and Witting
present
Dallas, TX
Senior Director Brand Activation
present
- Provide a framework for performance
- Manage and develop People and Manage Talents
- Establish a high performance culture and drive employee engagement, leading by example
- A proven working knowledge of Retail Space Management
- Consult with Global Brand Management on the creation of a Publishing strategy for the Market, including Newsrooms and execute the agreed strategy
- Aligns with Global Brand Management on the creation of a Publishing strategy for the Market, including Newsrooms and execute the agreed strategy
- Input, Create and embed a MFC and Sales Country integrated Marketing Calendar than harmonizes with WE
Education
Education
Bachelor’s Degree in Business
Bachelor’s Degree in Business
Carnegie Mellon University
Bachelor’s Degree in Business
Skills
Skills
- Industry experience: ideally in street lifestyle/apparel/fashion/footwear
- Data analysis, Trend forecasting, Strategy development, Business planning, Decision mapping, Story lining
- Skills in Communication, Negotiation, Presentation, Relationship management
- Strong interpersonal and influencing skills (relationship management, facilitation) and broad marketing knowledge and experience. Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
- Understanding of youth culture, street lifestyle and fashion market
- Excellent attention to detail
- Digital Communication knowledge would be an advantage
15 Brand Activation resume templates
Read our complete resume writing guides
1
Director Brand Activation & Omni-channel Resume Examples & Samples
- Brief Global Brand Management regarding any relevant consumer/Market research studies
- Establish a high performance culture and drive employee engagement, leading by example
- A strong understanding of the competitive landscape/trends in the sports/fashion industry
- Attention to details & highly organized approach to work
- Ability to influence cross functional teams, cultivate relationships; Both within and outside the organization
- Leading and managing a diverse team
- Budget Management and Compliance
- Excellent Presentation and Influencing skills
2
Director Brand Activation & Omni Channel Resume Examples & Samples
- Strategically steers and guides the cross channel brand activation Teams and Tools (Coms, digital, ATL/BTL, Events) based on overall SBP, MWB to best activate the consumer
- Steer the MWB/SWB allocation across the Market alongside the BUs within Global / Regional guidelines as part of planning process
- Drives and coordinates excellence in excecution through the effective implementation of Global Concept-to-Consumer and Sales Strategy & Excellence tools in activated sales channels across the Market, in line with the Omni-channel activation calendar
- Distribute Global Wholesale Trade Marketing tools to Sales Director and to other Brand Activation leads within the Market
- Drives the Market Sports Marketing strategy, from identification to asset activation, including budget allocation recommendations
- Aligns with Global Brand Management on the creation of a Publishing strategy for the Market, including Newsrooms and execute the agreed strategy
- Provide a clear vision and direction with relevant objectives and KPIs
- Strong analytical skills and fact based orientation in decision making
3
Brand Activation Resume Examples & Samples
- Management, planning, briefing, product selection and approval of all Style brand advertising including digital advertising management of local website and digital campaigns
- Budget management for areas of responsibility
- Close liaison and regular reporting to adidas international for responsible areas
- Implement global communications strategies and execute local implementation
- Coordinate development of brand communication deployment schedule with various agencies that effectively and efficiently addresses target audience
- Approve proposed media schedules within budget, negotiating best possible deals
- Ensure optimal flow across global, regional and local brand communications organisation
- Daily coordination role with relevant agencies and internal stakeholders
- Develop expert insights in the local and regional media landscape and strengthen local media relations with (vertical & horizontal) media representatives from print, digital and broadcast media representatives
- Implement the global adidas Style PR strategy and plan / execute the local implementation and optimization of the PR activities in the local market
- Minimum 3 years Marketing experience and track record
- Leadership: 3 years’ experience preferable
- Exposure: marketing and proven PR, Communications and Brand experience delivering solutions in 360 degree Marketing campaigns
- Data analysis, Trend forecasting, Strategy development, Business planning, Decision mapping, Story lining
- Skills in Communication, Negotiation, Presentation, Relationship management
- Strong interpersonal and influencing skills (relationship management, facilitation) and broad marketing knowledge and experience. Consumer and customer-minded brand builder and implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
- Good understanding of South Africa and African Markets’ consumers, accounts, economic environment and commercial needs
- Digital Communication knowledge would be an advantage
4
Senior Director Brand Activation Resume Examples & Samples
- Strong presentation/communication, negotiation and influencing skills
- Broad Marketing experience, with a distinct track record of success and high-level Merchandising knowledge
- Cross-functional experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Regional etc.)
- Strong industry knowledge, across divisions—footwear, apparel and accessories—and across all BUs
- Expert understanding of local Market's consumers, accounts, economic environment and commercial needs
- Fluent in English and desirable Spanish
- Fluent in Portuguese preferred
5
Director Brand Activation Resume Examples & Samples
- Steer the MWB/SWB allocation across the Market alongside the BUs within Global guidelines as part of the planning process
- Drive the effective implementation of Global Concept-to-Consumer and Sales Strategy & Excellence tools in activated sales channels through the Directors of Brand Activation in each market within Emerging Markets in line with the Omni-channel activation calendar
- Represent the market priorities and brand activation needs of all markets within the Emerging Markets to Global Brand Activation and Global CTC teams
- Contribute to the planning of the Global Omni-channel Marketing activation calendar and plan Market initiatives where required
- Support the development of Key City Attack plans, across all markets within the Emerging Markets and ensure consistent execution and delivery against Brand KPIs
- Develop the Market Sports Marketing strategy, from identification to asset activation, including budget allocation recommendations
- Manage key projects and initiatives for brand development across the Emerging Markets as assigned by the Vice President Brand adidas – EM, ensuring high level of influence with key stakeholders based in each market within Emerging Markets
- Drive specific consumer research and actions relating to the findings across Emerging Markets and share relevant research with Global Brand Management
- Drive Brand KPIs and monitor Brand Health via tracking studies
- Leverage the full range of brand assets - our retail stores, sports marketing assets and Entertainment Partners across Emerging Markets
- Support the CRM efforts across the Market and the EM CRM Senior Manager, including database growth and creation of a Market-relevant loyalty scheme in conjunction with Global Brand Management
- Provide direction to the Brand Activation Directors in each market within Emerging Markets with relevant objectives and KPIs
- Distribute Global Wholesale Trade Marketing tools to other Brand Activation Directors within the Market
- Strong expertise in digital and social media
- Expertise in retail marketing/activation would be critical
- Advanced user of MS Office suite of products
- Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and consumer minded brand builder)
- Implementation driven personality who understands all marketing disciplines and how to orchestrate them across categories across all distribution channels
- University degree in Business/Marketing/other discipline
- Minimum of 8-10 years equivalent professional experience, ideally in all brand marketing disciplines
- Minimum 5 years leadership experience
- Previous experience in a Matrix organization with Global and Local exposure
6
Senior Director Brand Activation Resume Examples & Samples
- Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Hub or Lead Market
- Drive the consolidated approach across categories and across Brand Communications, Channel Activation and Fitness Marketing functions to guarantee aligned activation strategies
- Strong relationships with key retailers, understanding their strategies and market positions, to drive appropriate investment and segmentation decisions
- Understand and pro-actively anticipate the activities and strategies of the competition
- Lead and drive execution locally and in Market sub-units
- Input into creation of WE Brand Plan and MWB, Omni Channel Activation Calendar and feedback on tools – this includes Strategic Input where required
- Lead the Brand Activation Team in MFC in executing the WE Brand Activation Plan (including clear focus on Key City and CRM and local inputs by exception)
- Lead and demonstrate a cultural change to execute rather than add and adapt (with the assumption Global tools are broad and excellent) and include RSM, Own Retail
- Ensure consistency and executional excellence in Sales + and Sales Countries
- Execute the WE Category BU Plan in Countries
- Input, Create and embed a MFC and Sales Country integrated Marketing Calendar than harmonizes with WE
- To plan and host regular team meetings in key cities + regular travel to WE head office
- Be the Key Change Agent for Marketing in Cluster
- Manage and develop People and Manage Talents
- Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods, Fitness, Fashion industry prefered)
- Strong negotiation, presentation, influencing skills
- Proven track record of delivering outstanding business results
- Significant relevant Experience, cross-functional marketing and/or sales experience
- Proven leadership experience
7
Senior Director Brand Activation Resume Examples & Samples
- Responsible for the Global Omni-channel Marketing activation calendar including Market initiatives where relevant
- Co-ownership of MWB/SWB/CAPEX tbc allocation across Bus, within Global guidelines as part of planning process
- Consulted on Key City Attack Plans ensuring consistent execution and delivery against Brand KPIs
- Responsible for the execution of Global tools in Own Retail and E-comm in line with the Omni-channel activation calendar
- Oversee and ultimately accountable for the input and distribution of Global Wholesale trade Marketing tools to EKA and MFC
- Accountable for the Brand KPIs and monitor Brand Health via tracking studies
- Oversee the creation of any required tools aligned with Global
- Fluent in English (An additional European language is an advantage)
- Experienced management of significant Marketing Budgets
- A proven working knowledge of Retail Space Management
- Strategically minded with strong executional ability across all areas of Activation
- University degree in Business, or equivalent professional experience, ideally with Marketing and Sales experience
8
Brand Activation Month Industrial Placement Resume Examples & Samples
- Developing and recommending Store and Staff animation plans for all events in our calendar, ensuring they are relevant to the event theme and practical for our Consultants to implement
- Leading in the development of selected Event Activation Plans for the full 360 activity, liaising with relevant stakeholders, ensuring the agreed theme is brought to life consistently across channels
- Analysing Event Performance, sales & activation, from an International perspective and making recommendations for future events
- Conducting and collating monthly Insight reports on competitor activity from across Markets and Brands to keep the International team up to date with new initiatives in Marketing Activation & Launches
- Working across Zone and Markets to establish a relationship to ensure the International team has the up-to-date information on their Event and Activation plans
- Providing administrative support for all meetings – Team, Activation, Zone & Market – creating agendas, booking time slots & rooms, taking minutes
9
Director Brand Activation Adidas Central Europe East Resume Examples & Samples
- Lead and drive execution locally and in SC+ sub-units
- Lead the Brand Activation Team in SC+ in executing the WE Brand Activation Plan (with local inputs by exception)
- Lead and demonstrate a cultural change to execute rather than add and adapt (with the assumption Global tools are broad and excellent) and include all activations on Omni Channel (RSM, VM, Own Retail, etc.)
- Ensure consistency and executional excellence in Sales Countries
- Execute the WE Category BU Plan in Sales Countries
- Input, Create and embed a Cluster/SC+ and Sales Country integrated Marketing Calendar than harmonizes with WE
- Responsible for SC+ MWB and co-ownership of SWB optimization to deliver best return vs investment
- Maximize cluster activations through the newsroom&publishing department, following Global guidelines
- To plan and host regular team meetings in key cities + regular travel to WE/Cluster head office
- Be the Key Change Agent for Marketing in SC+
- Cross-country experience
- Experience in Eastern European countries an advantage
- 8 -10+ years of relevant experience, cross-functional marketing and/or sales experience
- 4+ years leadership experience
- IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced
10
Director Brand Activation Resume Examples & Samples
- Plan and drive the execution of the EM Central Omni-channel marketing activation calendar and drive local market initiatives where relevant
- Discuss the Marketing Working Budget/SWB allocation across EM Central with Senior Director Marketing and the BUs within Global guidelines as part of planning process in alignment with the Emerging Markets BA team
- Drive Key City Attack Plans within EM Central, ensuring consistent execution and delivery against Brand KPIs
- Coordinate the effective implementation of Concept-to-Consumer and Sales Strategy as well as Excellence tools within sales channels across EM Central, in line with the Omni-channel activation calendar
- Distribute Global Wholesale Trade Marketing tools to other Brand Activation functions within EM Central
- Consult with Global Brand Management on the creation of a Publishing strategy for EM Central, including Newsrooms and execute the agreed strategy. This strategy to be aligned with Sr Director Marketing EM Central
- Represent the market priorities and brand activation needs of all countries within EM Central to the Emerging Market Brand Activation and CTC teams
- Manage key projects and initiatives for brand development across the Emerging Market Central as assigned by the Sr Director Marketing – EM Central, ensuring high level of influence with key stakeholders based in each region within Emerging Markets
- Leverage the full range of brand assets - our retail stores, sports marketing assets and Entertainment Partners across Emerging Market Central
- Lead Digital, Social and e-COM to define the overall digital strategy of all categories in, delivering innovative and leading executions according to the EM & Global guidelines and business objectives
- Drive EM Central Brand KPIs and monitor Brand Health via tracking studies
- Brief EM Brand Team and Global Teams regarding any relevant consumer/Market research studies
- Provide input and reports to EM Brand Teams related to Market priorities where required to improve EM Central Brand KPI performance
- Identify and develop high-potential talents, to fuel the team's succession plan
- University degree in Business or a minimum of 8-10 years equivalent professional experience, ideally in Sales and/or Marketing ; 4 years leadership experience
- Fluent in Arabic or French helpful
11
Director Brand Activation Resume Examples & Samples
- Lead and steer Concept to Consumer end-to-end process to ensure efficient information flow between global and markets, including Creation/GTM Milestones
- Represent and advocate for the Channels and DTC, within Brand teams and specifically brief and collaborate with Category Comms Teams for retail needs across wholesale and DTC
- Define and drive interaction with DTC, CTC and brand comms teams related to functional topics, sell-in, seasonal milestones, vm compliance, key city attack, point of sale presence in DTC and Wholesale, etc
- Ensure the Global/Market Brand Calendar is followed across retail channels, priority campaigns and stories are prioritized
- Provide regular feedback and best practice sharing with appropriate Global Counterparts
- Report internally on timeliness of deliverables and the performance of all wholesale trade marketing initiatives
- Support Senior Director Brand Activation with project planning and preparation of presentations to senior management
- Retail execution experience including a strong level of knowledge in the areas of VM, ISC, Retail concepts and/or Field execution
- High level of business acumen
- Brand marketing experience
- Management experience across Sales channels and consumer touchpoints (ie Retail and Wholesale, .com, social, CRM, events)
- Extensive depth of strategic thinking, theoretical knowledge and organizational practice or expertise across several disciplines focused on Retail
- Manage Business (Processes & Projects)
- Manage and Develop People
- Provide a Framework for Performance
- Influencing Others
- University degree or equivalent education required
- 12 years relevant experience
- Minimum 5 years managerial experience
- Market experience preferred
12
Director Brand Activation Resume Examples & Samples
- Partnering with the Senior Director of Global In Store Communications, input into the Retail Communications strategy on behalf of US market, consumer and retail landscape to further enhance brand execution at point of sale and achieve commercial and brand needs
- Partner with CtC & DtC to create clear directives across all categories to present and align briefs whilst ensuring continued alignment to Brand objectives and positioning
- Manage external agencies
- Develop and monitor functional execution, skill set and development of ISC team across all categories
- Develop directives around the execution of Permanent and Semi-Permanent as well as Tactical in-store communication and tools for all categories
- Suppliment global toolbox with any market relevant gaps to be available for responsive business requirements
- Develop guidelines and tools for DtC and CtC to implement the concepts
- Brief and collaborate with global Brand Managment on retail requirements to ensure Brand tools are retail and consumer relevant
- Monitor results (market up-take, ROI, store traffic and other KPI’s) for continued improvement
- Conceptualize new methods or processes
- Monitor the Retail industry (brick and mortar and digital) for best practices that can be adapted for adidas
- Drive for industry leading innovations in Retail Communications at both the consumer level and the implementation practices
- Review opportunities to leverage adidas pan-media platforms (brick and mortar, out-of-home, digital)
- Manage Resources
- Manage and allocate assigned budgets or cost centre
- Manage team of experts (3 or more)
- Provide broad context of activities to team and set objectives while providing expertise for supervised area
- Accountable for PEP reviews and identifying development needs. May have some recruitment and salary review responsibility
- Steer a wide range of complex assignments with global responsibility. Drive global projects as assigned
- Self-initiate assignments with emphasis on tactical focus
- Additional special projects as assigned or agreed
- Deep knowledge in retail marketing and/or ISC, plus broad knowledge of other retail and brand areas
- Strong organisation skills and flexibility
- Proven track record in retail communication development
- Interest in technical innovations
- IT: Microsoft Office, advanced. Adobe Creative Suite is an advantage
- Business or Marketing Degree
- 8-12 years experience in Retail Marketing and/or ISC
- 2+ years manager of experts
13
Director, Brand Activation, Reebok Resume Examples & Samples
- Contribute to the planning of the Global Omni-channel Marketing activation calendar and plan Market initiatives where relevant
- Steer the MWB/SWB allocation alongside the Brand Activation team (BA) within Global guidelines as part of planning process
- Support Business Units (BU)s Key City Attack Plans in cooperation with global (if applicable), ensuring consistent execution and delivery against Brand KPIs
- Plan the effective implementation of the Global and Local BU's communication strategies across Market within Omni Channel Marketing (Trade Marketing, VM, and CRM) in order to build the Brand and the Categories and to drive sales, in close collaboration with the Market BU lead
- Distribute all Marketing tools to relevant Channel Directors and support implementation, as needed
- Guide and share global Instore Store Communication (ISC) and Visual Merchandising (VM) strategies with BU and channels in sell-in stage and manage executional excellence to maximize sell-out
- Provide input to Global Brand Management related to Market priorities where required to improve Market Brand KPI performance
- Relevant KPIs include : Brand Health KPIS (brand momentum, net promoter score, spontaneous purchase intent, etc., Market share, Market sales vs plan, Market direct brand contribution vs plan, D2C traffic and conversion, MWB management
- Experience in both market and above market organization preferred
- Over 9 years of Sales and /or Marketing experience
14
Senior Director Brand Activation Adidas Resume Examples & Samples
- Monitor execution locally and in Market sub-units
- Provide performance feedback to the Market's or MFC's Brand Activation lead
- Manage and develop people
- Develop Leaders and Manage Talents
- Result orientation
- University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
15
Specialist Brand Activation Resume Examples & Samples
- Measure campaign effectiveness by tracking sell through and consumer engagement with share growth to ensure all commercial and strategic goals are met
- Support the steering and coordination of strategic account initiatives such as SBP plans, process improvements, building new tools and best-practices focused on consumer activation
- Understanding of the Consumer Campaign Process from brief through to execution
- Ability to build relationships with internal and external staekholder
- Creative capacity / awareness
- Advanced user of Excel, Powerpoint, Word and MAC
- Excellent Organization Skills
- 1+ years marketing experience, Ideally will have worked within the Sports Industry
- Experience of the adidas business, or knowledge in similar organization of the full marketing mix (from advertising, to events, to sponsorship, to retail) with a major brand or retail environment
- First media planning / buying experience preferred
16
Director, Brand Activation, Adidas Resume Examples & Samples
- Contribute to the planning of the Global Omni-channel marketing activation calendar and plan market initiatives where relevant
- Ensure the brand image in market is aligned with the global strategy and reflects at the same time the market needs
- Extend global market initiatives and campaigns to market and ensure translation into cost efficient media plans and implementation across all appropriate communication channels and tools
- Steer the MWB/SWB allocation alongside the Business Units (BU) within Global guidelines as part of planning process
- Develop key city attack plans in cooperation with global & local BU (if applicable), ensuring consistent execution and delivery against brand KPIs
- Effectively implement Global Concept-to-Consumer, Sales Strategy and Excellence tools in activated sales channels in line with the Omni-channel activation calendar
- Distribute Global omnichannel marketing tools to Sales teams and support implementation, as needed
- Guide and share global Instore Store Communication and Visual Merchandising strategies with BU and channels in sell-in stage and manage executional excellence to maximize sell-out
- Develop the market sports marketing strategy, from identification to asset activation, including budget allocation recommendations
- Lead market Customer Relation Management (CRM) efforts, including database growth and creation of a Market-relevant loyalty scheme in conjunction with Global brand management
- Foster eCom marketing strategy development and manage execution in cooperation with eCom sales operation
- Drive brand KPIs and monitor brand health via tracking studies
- Brief Global brand management regarding any relevant consumer/market research studies
- Support to conduct local level consumer survey and provide cross BU team with the secondary marketing & consumer research data
- Provide input to Global brand management related to market priorities where required to improve market brand KPI performance
- Provide leadership as well as engage and develop team members in a high performance environment
- Relevant KPIs include: Brand Health KPIS (brand momentum, net promoter score, spontaneous purchase intent etc., Market share, Market sales vs plan, Market direct brand contribution vs plan, D2C traffic and conversion, MWB management
- Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
- Ability of marketing strategy development
- Marketing budget planning & Management
- Strong presentation skill to internal & external stakeholders
- Fluent in local language (if applicable) preferred
17
Senior Director Brand Activation Resume Examples & Samples
- Develop Key City Attack Plans (if applicable), ensuring consistent execution and delivery against Brand KPIs
- Effectively implement Global Concept-to-Consumer and Sales Strategy & Excellence tools in activated sales channels in line with the Omni-channel activation calendar
- Distribute Global Wholesale Trade Marketing tools to Sales Director and support implementation, as needed
- Lead Market CRM efforts, including database growth and creation of a Market-relevant loyalty scheme in conjunction with Global Brand Management
- Provide input io Global Brand Management related to Market priorities where required to improve Market Brand KPI performance
- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
- Market Sales vs Plan
- Market Direct Brand Contribution vs Plan
- D2C traffic and conversion
- Market / Consumer / Competitor Research
18
Brand Activation Analyst Oreo & Trakinas, BR Resume Examples & Samples
- Knowledge in Management, Advertising, Marketing and Communications (Desirable)
- Marketing knowledge
- PowerPoint / Excel
- Nielsen e Kantar
19
Manager of Brand Activation Resume Examples & Samples
- Leads and develops a high-performing, inclusive and diverse team. Create a culture of high-performance and employee engagement. Assesses skills of team members and provides developmental opportunities to enhance current and future performance
- Exemplifies leadership and integrity. Sets a forward-thinking vision and drives the organization to meet that vision
- Exhibit professionalism, flexibility, confidence, and composure
- Inspires a values-based culture; understands, communicates, and acts in accordance with the company’s core values (teamwork, integrity, and excellence) and demonstrates their connection to the success of the business
- Incorporates Corporate Social Responsibility pillars (volunteerism and philanthropy, diversity and inclusion, and sustainability) into the business culture
- Champion innovation and change; create an environment in which creativity and innovation are the norm and change is not only accepted but encouraged
- Take appropriate risks and encourages others to do so, including demonstrating an ability to facilitate and lead through change
- Develop, maintain, and leverage a network built on trust within and outside of the company in support of initiatives as well as demonstrate tact and diplomacy, and honors commitments to others
- Provide leadership to division and corporation, which may include serving on committees and participating in various cross-divisional activities
- Executes against Key Performance Indicators for Brand Activation, which may include, however not limited to brand impressions, consumer engagement, product sales, maximizing ROI sponsor retention, etc
- Manage activation process and platform for consistently excellent execution across the organization
- Leverage partners and relationships to develop ancillary revenue opportunities and cross property visitation pre and post activations
- Create and lead regular productive meetings and interactions with clients, resort management, senior executives and team
- Understands and abides by all company policies, procedures, practices and philosophies
- Provide account management, project management and outside agency teams for creation, planning, and coordination of brand activation and corporate initiatives to ensure accurate execution of engaging partner and sponsor brand activations and event extensions, including communications across all supporting resort departments
- Cooperates and communicates with Operations and Property teams
- Achieve activation goals and measure against metrics to defined success, as well as constantly evaluate and improve activations
- Manage allocation of existing cooperative marketing funds, ensuring alignment with sponsor goals, as well as corporation strategic priorities
- Build and maintain strong internal and external professional relationships
- Ability to influence across teams to achieve goals required
- Assist colleagues and completes special projects as needed
- Plan and coordinate on-premise events, ensuring accurate execution of comprehensive brand activations to maximize impact of new and existing sponsors, including but not limited to advertising creative and placement, internet marketing, social media execution, sweepstakes, etc
- Miscellaneous administrative tasks as set forth by supervisors, including but not limited to, answering phones, schedule meetings, calendar management, office supply orders, maintain current client database, submitting Logon Service Requests on behalf of the department, maintaining files and SharePoint, completion of basic reporting, etc
- Creation of deck templates and presentations using Microsoft Office PowerPoint and other necessary tools
- Liaise with specialists, managers and directors sharing the same discipline
- Provide supportive tasks for supervisors for assigned account management, project management and outside agencies and support company initiatives and events
- At least 4 years of experience in sales, marketing, events, advertising, media or other relevant area
- Ability to plan, develop, and oversee implementation of projects and programs
- Previous experience in developing and delivering complex programs and projects with positive, measurable results
- Working knowledge and proficient with computers and MS Office, such as Outlook, Excel, and PowerPoint
20
Manager Digital Brand Activation Resume Examples & Samples
- Through the execution of the overall role play an instrumental part in helping meet/exceed the adidas.com brand targets for Western Europe
- Support the Director Marketing Activation in reaching excellence in adidas.com brand campaigns for Western Europe
- Lead, empower and develop the Junior Marketing Activation Manager eCommerce WE
- Be an ambassador for adidas.com through positively influencing Western Europe Business Units and market/cluster brand marketing teams
- Concept, manage and drive the execution of all brand campaigns on a strategic and tactical level with a wide range of stakeholders across Western Europe eCommerce, Brand Marketing and Merchandising
- Define the strategy around CRM lead campaigns in the relevant categories and lead the wider team on the execution. Includes agency management
- Define the strategy around weekly campaign newsletters and optimize towards CRM KPIs together with the eCom CRM team
- Drive the localization of brand campaigns together with key markets/clusters/newsrooms in Western Europe
- Formulate extended onsite content briefs for relevant brand campaigns. Ensure timely delivery and excellence in execution together with the creative team and the Business Units
- Develop & own the process for quality assurance for all priority campaigns in Western Europe eCom countries together with the eCom site operations team. Proactively enable junior members of the team to test, investigate & coordinate to resolve campaign issues
- Campaign analytics & reporting – Master the various analytics tools and enable the Junior Marketing Activation Manager to develop a campaign reporting framework
- A good understanding of online marketing channels and content marketing
- An excellent understanding of website architecture
- Enjoys working in a fast-paced business environment
- A Bachelor’s or masters degree in marketing, communications or related field
- Minimum 5+ years experience in online marketing, eCommerce, digital traffic management or digital assets field, preferably with a background in sporting goods
- First experience in managing a direct report
- Experience in newsletter & onsite content management preferred
- Experienced in working with internal stakeholders and external agencies
21
Brand Activation Month Industrial Placement Resume Examples & Samples
- Recommending and developing Store and Staff animation plans all events within the calendar; ensuring relevance to the event theme and practicalities for our store Consultants to implement
- Leading the development of selected Event Activation Plans for the full 360 activity; liaising with relevant stakeholders to ensure the agreed theme is brought to life consistently across all channels
- Analysing event performance, sales & activation measures, then make recommendations for future events
- Conducting and collating monthly insight reports on competitor activity from across Markets and Brands to keep the International team up to date with new initiatives in Marketing Activation & Launches
- Build relationships across Zones and Markets to ensure the team has up-to-date information on their Event and Activation plans
- Providing administrative support for all meetings including Team, Activation, Zone & Market – creating agendas, booking time slots & rooms and taking minutes
22
Brand Activation & Digital Branding Resume Examples & Samples
- Involve in overall brand strategies and plans
- Manage the corporate thematic and tactical campaign, in collaboration with relevant business units and partnering agencies. Consumer/Customer/Market Understanding (sound understanding of consumer/customer/market and detailed business analysis to identify business drivers and opportunities)
- Develop and execute media strategies through any possible media such as ATL, BTL, OOH, Digital and Sponsorship
- ATL : Manage media placement to optimize reach
- BTL : Design, recommend, execute an impactful below the line activation for internal and external parties
- OOH : Manage all currently owned OOH assets, in terms of traffic and content placement management
- Sponsorship: Activate the brand through impactful strategic sponsorship
- Implement and control excellent standards of vendors or related providers; initiate vendors selection mechanism to meet internal standards and guidelines of company and evaluate the vendors performance
- Represent the company to promote or present creative marketing campaign and activities
- Coordinate with related parties internal and external the company to ensure effective and timely deliverables
- Bachelor’s Degree from reputable university, Master’s Degree is an advantage. Preferable from IT, social and politics, communications, or marketing background, with relevant work experience
- Min 4 years in Brand/Marketing field while specifically minimum of 4 years working experience as digital marketing specialist position in digital or internet online creative marketing (both agency and/or client side). E-Commerce / tech startup background will be advantageous
- Proficient use of all Microsoft Office tools: Ms Word, Ms Excel, Ms Power Point
- Basic knowledge of CMS and HTML web programming
- Basic understanding of User Experience and Journey
- Basic understanding of digital analytics
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Head of Brand Activation Resume Examples & Samples
- Provide leadership and vision for local brand activation team in delivery of short and long term marketing plans in alignment with strategies from global franchise and regional partners
- Understand local consumer insights and unmet needs and develop local activation strategy, plan, monitor implementation and evaluate effectiveness of brand activation programs
- Build a high performance activation team with thought leadership on key business issues and act as a role model for coaching and talent development for team leaders
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Senior Director Brand Activation Resume Examples & Samples
- Drives the planning of the Regional Omni-channel Marketing activation calendar ensuring consistent and aligned rollout within the Markets
- Strategically steers and guides the brand activation Teams and Tools (Coms, digital, ATL/BTL, Sports Marketing, Events, Catalogues) based on overall SBP, MWB to best activate the consumer
- Provide input on Key City Attack Plans (if applicable), ensuring consistent execution and delivery against Brand KPIs
- Lead CRM efforts across the Market, including database growth and creation of a Market-relevant loyalty scheme in conjunction with Global Brand Management
- Significant knowledge of the full marketing mix (Communications, Digital, Social, Channel Mktg, events, sponsorship, retail) with a major brand or retailer (sporting goods industry prefered)
- Strong understanding of direct-to-consumer business and wholesale competitive/business environment and consumer behavior
- University degree in Marketing with 10+ years professional experience, ideally in Sales and/or Marketing
- Fluent written and spoken English and Spanish language skills
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Lead, Brand Activation Resume Examples & Samples
- Working with the VP of Program Delivery and the VP of Brand Design, develop a process for managing the implementation of MetLife’s visual identity system globally. This will involve developing a process for tracking development of marketing materials across local markets and regions, building appropriate management routines for creative review, and ensuring alignment with brand identity standards
- Day-to-day oversight of a company-wide program for rebranding for non-marketing materials, including tech systems, customer forms and correspondence, environmental applications and other externally- and internally-facing executions. This role will partner closely with Technology and Program Management teams to drive prioritization, resource allocation and reporting globally over the course of a four-year program
- Partner across the Global Brand & Marketing department to develop a process for developing, managing and archiving current and new brand assets delivered as the program expands. This will include managing new photographic and illustration assets, production templates, and other types of assets developed in support of the new system
- Coordinate the development of additions to identity guidelines, ensuring guidelines reflect all current global standards
- Establish communication protocols to ensure creative teams globally are clearly informed of activities related to the brand identity systems, including additions, revisions and updates to the program
- Partner with the VP’s of Program Delivery and Brand Design to develop a management routine for a formalized creative review, where creative teams present and critique new designs to improve overall quality and foster ongoing engagement with brand design activity
- 7-10 years professional experience as a design manager or executive producer in a brand design or creative agency as well as experience within a global brand leading international design or rebranding programs
- Experience developing and managing complex processes to drive creative excellence
- Producer, project management and/or client management experience preferred
- Strong marketing and creative management expertise
- Demonstrated ability to navigate a complex organization and work across both matrix management systems and agency partners
- Ability to assess resource and cost implications across a global organization
- Direct or dotted-line management of project teams across a global organization
- Oversight of external agency resources
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Director Brand Activation Resume Examples & Samples
- Ability to develop and implement the strategy
- Lead and manage a diverse team (including remote management)
- Strong presentation/communication, negotiation and influence skills
- Strong industry knowledge in all divisions - footwear, apparel and accessories - and all BUs
- Specialist in consumers, accounts, the economic environment and local market business needs
- University degree in business with marketing focus
- Functional experience in minimum of two brand marketing disciplines in a similar sixed organization
- Senior management experience
- Significant Marketing and Sales experience in sporting goods or retail industry
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Stills Brand Activation Junior Manager Resume Examples & Samples
- Collaborate to develop and implement a portfolis Stills strategy in ARG detecting business opportunities through value added analysis from local context, consumer,marketplace and brands & category performance. 30%
- Lead and coordinate multidisciplinary teams to make the Stills agenda and calendar a reality in ARG.30%
- Manage brands financials to achieve P&L productivity and DME optimization 20%
- Support brand plans & initiatives aligned with business needs. 20%
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Working Student Brand Activation Ecom Western Europe Resume Examples & Samples
- Onsite content operations adidas.com – supporting the Assistant Marketing Activation Manager in formulating extended content briefs. Ensuring with the creative team and the Business Units timely delivery and excellence in execution
- Concept and drive the execution of selected brand activations if in line with team priorities
- Quality assurance for all priority campaigns in WE eCom countries together with the eCom site operations team. Proactively test, investigate & coordinate to resolve campaign issues
- Support briefs around the weekly campaign newsletters
- WE eCom calendar operations – maintain the ecom marketing calendar & support in updates around RID / changed PR dates / product availability
- Campaign analytics & reporting – Master the various analytics tools and regularly report on reason to buy campaigns
- Provide insights to the wider team on campaign performance vs Objectives/ KPI and give guidance on optimization
- A passion for great content and the latest trends in marketing
- A basic understanding of online marketing channels
- Strong skills around cloud and non-cloud based office / productivity tools
- Strong multi-tasking, solid execution, communication & prioritization skills
- Fluent English language skills
- Very good MS Office skills
- Team player who enjoys working in an international environment
- Very good communication and interpersonal skills
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Senior Manager, Beverages Brand Activation Resume Examples & Samples
- Develop and implement premier region-wide marketing programs for key PepsiCo brands in the Southeast region
- Turn insights into action by creating strategic brand plans and gaining alignment within the region and HQ
- Partner with HQ Field and brand teams to understand brand plans and share region marketing programs
- Manage advertising agency touch points with respect to program briefing, concept development and media strategy
- Effectively influence the regions agenda to execute premier marketing programs and deliver Volume, NOPBT, Share, and Net Revenue Plans for the Southeast Region
- Responsible for managing and developing one direct report
- Work with Field Marketing Director to effectively develop strategic decks such as Annual Operating Plan, Quarterly Business Plans and Brand Playbooks that are shared with Region and HQ leadership
- Work with Field Marketing Managers to build and activate local playbooks to support priority brands
- Partner with field marketing and retail team to drive impactful marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in region
- Develop innovative ways to leverage local media and prestige properties to build awareness, trial, and repeat of our brands
- Bachelor's degree required; MBA preferred
- A minimum of 7 years prior Brand Marketing or relevant experience. CPG Experience Preferred
- Prior experience managing a direct report and/or leading cross functional teams
- Demonstrated capability to translate insights into strategy, drive the agenda and strategy into activation plans that deliver impactful results
- Strong analytical, creative thinking, communication and influencing skills
- Creative agency management experience, and expertise developing and executing promotions is required
- Must demonstrate professional maturity - ability to manage up/down, strong interpersonal skills for interaction with internal/external senior leaders; demonstrated ability to develop and cultivate relationships
- Ability to effectively collaborate, communicate and influence in a matrix environment
- Solution oriented and problem solver; advanced PowerPoint and Excel skills
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Director, Brand Activation Resume Examples & Samples
- Four-year College/University degree, MBA highly preferred
- 8+ years of marketing and/or general management work experience as well as experience in a CPG company
- Up to 35% travel required
- Successfully launched several new products from concept stage through commercialization and in-market success. Has successfully managed a product portfolio
- Strong communication skills and ability to develop materials for corporate strategy and business review meetings
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Brand Activation Specialist Resume Examples & Samples
- Assist with the communication and sports marketing execution for BU Football within EM Central
- Implement the local Global Sports Marketing Strategy for the Football BU
- Assist in securing Brand-relevant local asset portfolio and maximise ROI by strongly activating assets
- Support the management of all local sport events related topics in close collaboration with the Brand Communications team
- Manage global relevant events in case of being host market (e.g.Club World Cup)
- Monitor and report on local opportunities and trends
- Ensure Category and Brand Plan executional excellence, monitor, and report on performance against the Brand and Business KPIs
- Deliver the best possible brand marketing tools for the Category and augment where needed with EM BU approval
- Assist in all aspects of the day-to-day operations for the Football BU marketing department
- Support market analysis including, but not limited to, competitor, consumer and category trends
- Work closely with the Brand Activation team in EM Central for the coordination and execution of marketing activation calendar
- Event/Grassroot/Brand Influencer management
- Support any and ad-hoc projects
- Passion for sports, fitness and the adidas Brand
- Positive attitude and ability to manage through changing conditions
- Ability to collaborate and work in a faced paced team environment
- Comfortable with systems, data and analytics
- Working cross-functionally in a diverse team
- College degree, preferably in marketing/business
- International mind-set
- Min. three years relevant practical working experience
- Fluent in English & Arabic
- Working in sport organization. Clubs or Federations
- Planning and/or managing consumer events
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Head of Brand Activation Resume Examples & Samples
- Delivery of consumer and shopper insights
- Competitive monitoring, reporting and development of action plans to gain share
- Integration of brand and shopper initiatives to deliver impact in Turkey
- Partnering with selected lead customers in development of category management partnerships and consumer activation events
- This person will have full P&L responsibility of the relevant functions
- Lead the transition to ‘Brand Activation’ in Turkey, ensuring a productive and collaborative relationship with the AMET cluster partners
- Work with and feed into long-term strategic brand plans which originate through regional marketing providing expertise on local market, consumer, shopper and competitive landscape
- Lead throughout the development and execution of comprehensive marketing strategies, including all promotional activities, product launches, annual budget and communication/ media plans for the each brand to deliver both short term and long term business goals in alignment with J&J AMET marketing team
- Responsible to monitor and evaluate actual vs targets (across distribution, sales, profit, share) and suggest corrective actions where needed with the all team members
- Lead in-depth Market Share Tracking on channel and customer and discuss relevant actions with the Customer Account Management and Regional Marketing Teams respectively
- Ensure execution of the plan per channel and customer based on local knowledge in timely alignment and coordination with Sales Teams
- Lead development of Turkey annual BP in line with AMET plans and guidelines
- Minimum 7 years Brand Management experience in FMCG sector
- The ability to successfully carry out multiple tasks simultaneously
- Managed brand positioning and 360 degree brand communication
- Experienced in shopper marketing will be asset
- Ambitious, achievement and result oriented personality with high level of energy
- Strong analytical and superior communication skills
- Excellent command of both written and spoken English
- Completed military service for male candidates
- Domestic and international travel without barriers000019UQ
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Brand Activation Specialist Resume Examples & Samples
- Prepare the consolidations of integrated marketing strategies and plans for the market, based on overall regional brand direction and business unit’s objectives
- Brief interdisciplinary departments and agencies on campaign objectives and strategies to further develop detailed plans and support local marketing teams from plan sign-off to delivery to ensure tactics are supporting the approved strategy. Cross-functional team includes BU’s and Trade Marketing team
- Contribute to the development of the in-store and activation strategy to identify and exploit brand presence
- Analyse information using a reporting system to monitor success of marketing campaigns through a variety of measures such as research, ROI, sell-through, etc
- Implement Monobrand consumer activations and make sure that they are implemented across the country, according to the business targets
- Ensure alignment and integration of communication/marketing concepts and initiatives with product assortment and launch calendar
- Execute the business unit’s Marketing Working Budget (MWB) (depending on Category) Ensure efficiencies internally and externally
- Ability to develop and support innovative strategies, in order to support the local market
- A thorough understanding of the market and trends
- Experience in digital/omni channel marketing
- Good skill in MS Office applications (Outlook, Excel, PowerPoint, Word)
- Ability to travel in the countries
- Minimum 4-6 years of brand and/or retail marketing / digital marketing experience within a sporting goods, fashion or consumer goods company or equivalent account management experience at an (advertising) agency
- Fluent in English and preferable to also communicate Arabic or Farsi
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Senior Director Brand Activation Reebok Resume Examples & Samples
- Set brand objectives in accordance with brand KPI direction provided in the Global Brand Strategy, cascaded by the Hub or Lead Market
- Drive the consolidated approach across categories and across Brand Communications, Channel Activation and Sports Marketing functions to guarantee aligned activation strategies
- Monitor execution locally and in market sub-units
- Provide performance feedback to the market's Brand Activation lead
- Input into creation of WE brand plan and MWB, omni-channel activation calendar and feedback on tools – this includes strategic input where required
- Lead the Brand Activation team in MFC in executing the WE Brand Activation plan (with local input by exception)
- With a cultural change to execute rather than add and adapt (with the assumption global tools are broad and excellent) and include RSM, Own Retail
- Ensure consistency and executional excellence in Sales and Sales countries
- Ensure all global tool execution is done in a manner that best improves the brand KPIs, traffic and conversion
- Execute the WE category BU plan in countries
- Lead and execute the project/plan to deliver brand and commercial leadership in key cities
- Provide input to, create and embed a MFC and sales country integrated marketing calendar that harmonizes with WE
- Responsible for MFC MWB and co-ownership of SWB optimization to deliver best return vs investment
- Be the key change agent for Marketing in the Cluster
- Manage and develop leaders and manage talents
- Marketing budget management
- Experience in both market and above-market organization preferred
- 10 - 12 years of relevant experience, cross-functional marketing and/or sales experience
- Min. 5 years of leadership experience
- IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced
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Specialist of Brand Activation Resume Examples & Samples
- Bachelor’s Degree or equivalent work experience in Marketing, Advertising, Hotel Management, Business Administration or relevant field
- At least 2 years of experience in sales, marketing, events, advertising, media or other relevant area
- Proven track record in developing and delivering complex programs and projects with positive, measurable results
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Head of Brand Activation & Engagement Resume Examples & Samples
- Develop advertising, content, social messaging to activate and represent the new brand strategy developed in Q1 2017. Serve as primary point person to work with our advertising agency and media agency team to craft messages that are meaningful to consumers and create content that builds the brand. This leader will be creative and innovative in connecting to consumers and finding fresh ways to be disruptive in our industry
- Lead both the creative and media agency of record. Design strategy and oversee execution, media strategy and planning. Work with the Customer Research & Insights team as well as with business partners in our Corporate, MassMutual U.S., and Customer Experience business units to understand their business needs to build effective advertising and engagement strategies
- Direct the media agency in execution of the media strategy through development of detailed media plans. Continually optimize the plans for effectiveness and efficiency. Oversee budget and prioritization planning to evaluate media spend
- Collaborate with the lead of Customer/Brand Strategy in development of integrated advertising strategies and plans
- Collaborate with Head of Community Responsibility to link external brand with the MassMutual Foundation and funded community support programs
- Collaborate with Brand research team to develop research and tracking to assess the effectiveness of advertising and brand activities
- Lead internal Corporate Social team and integrate across agency social team to create cohesive, holistic social program that supports brand, marketing and corporate service and activation needs. Includes social strategy, production and distribution
- Lead internal Content team and integrate with creative and media agency content teams to create cohesive, holistic content that supports brand, corporate marketing, lead generation, and customer loyalty and retention needs. Includes managing content strategy, production and distribution. Oversee content strategy to optimize the appropriate balance of earned, owned and paid content and media
- Bachelor degree required; Master’s degree preferred
- 10+ years of experience developing integrated strategies for brands and businesses, either at advertising agency or on the client side, experience in financial services industry preferred. Deep understanding of broadcast and digital media experience including web, mobile, content and social media
- Strong media analytics background; ability to test and learn, conclude and adjust, report and communicate on a constant basis
- Strong understanding of the evolution of advertising/digital content and social strategies. Effective use of creative content forms and social media programs for brand, engagement and corporate service and customer needs
- Proven record of experience developing, implementing, managing and measuring brand and advertising content strategies and marketing plans
- Track record of attracting talent and building high performing, collaborative teams
- Must be a self-starter, entrepreneurial, resourceful and comfortable working in a fast-paced team environment where self-sufficiency is essential. Ability to manage teams in remote locations in MA and NY
- Strong collaborative skills and the ability to build relationships across diverse stakeholder and constituent groups
- Expert at juggling multiple priorities through strong project-management skills, leadership and collaboration
- Able to thrive in a fast-paced, ever-changing business environment that is at the forefront of key transformation initiatives with the company
- Authorized to work in the US without sponsorship
- Minimal hierarchy. Every person on the team contributes and makes team successful
- Open dialogue. anyone can and should push, disagree argue whenever they have something to say (just do it respectfully and with data)
- Limited signals of entitlement
- Carry our own weight – we do as much as we can to not rely on others for support that we could do
- Collaborate and help each out whenever possible. Basically do work that you would not otherwise do to help a team member or project succeed
- We are broader than deep. That means we need general athletes, not people that sit in defined boxes
- Willing to trade off an open working environment (and the tax that it creates on efficiency, and it does) for increased communication and sense of team. Is understood that this is not for everyone and we need to be flexible
- We are all given a lot of responsibility with minimal oversight. Never do anything that would embarrass the team (eg. expense report, comments about others....)
- High degree of trust, in each other, in the team
- No politics ever on our team, we each want everyone to succeed. Another way of saying this is high integrity
- If you need help, ask. Someone will be willing to take the time to help you with what you need
- A little irreverent (as long as nobody is actually offended)
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Brand Activation Mgr-boston Resume Examples & Samples
- Must be 21 years of age and have a valid driver’s license and safe driving record
- Ability and willingness to work flexible hours
- 1 to 3 years of proven results oriented experience in outside sales or within the food and beverage industry
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Head of Brand Activation Resume Examples & Samples
- AMET & Turkey Category & Brand Plans
- AMET & Turkey Lead Customer Plans
- 3 to 5 years mix of Customer and ideally Category or Brand Marketing experience
- Experience from a multi-national or regional company in preferably FMCG or OTC
- Experience working with quantitative & qualitative Research
- Experience in working with retailers
- Experience in new business development
- Proven track record in developing category strategy & put it into excellence in execution and performance
- Working experience with Innovation projects, acquaintance with innovation tools & methods
- Team player & demonstrate leadership
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Brand Activation Senior Manager Resume Examples & Samples
- University or four-year college
- 6-10 years combined channel, sales and/or brand management experience
- Coordinating across several businesses / product lines
- Developing and implementing channel strategies
- Experience working with and negotiating with senior leadership -CEO/President/VP level
- Successful candidates will have a high degree of comfort interacting with senior leadership on a regular basis
- Experience presenting to/calling on buyers at big box retailers
- Contract negotiation/ brand licensing experience a plus
- Financial management (P&L/budget/etc) experience
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Brand Activation Specialist Electrolux Resume Examples & Samples
- Contributing to the development of Electrolux brand strategies (mainly Marketing plan)
- Brand activation plan development and deployment working with internal stakeholders and colleagues and external partners (e.g. agencies, trade & shopper marketing team)
- Plan, prepare and deliver customized "client" presentations, marketing literature, e-mail marketing
- Planning & Management of promotion and communication investments; monitoring of sell-out data and market dynamics
- Develop best in class marketing execution
- Digital firts approach and expertise
- Budget Management and accountability
- Reporting and analysis of marketing campaign
- English is a must
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Brand Activation Leader Resume Examples & Samples
- Develop brand activities based on the brand objectives, from the initial idea to the in-market implementation
- Manage production and implementation of the activity across several channels
- Prepare consumer, market, brand performance and activity analysis to support Brand Manager in developing and optimizing the commercial brand plan
- Prepare project briefs and manage the creative development process with a pool of contracted agencies. Provide constructive feedback, track agency projects performance and manage agency project budget
- Coordinate brand activities & programs with Commercial Planning, Trade Engagement, Consumer Engagement & Digital, Legal, Digital
