Lead Brand Resume Samples
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Lead Brand Resume Samples
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NS
N Senger
Norval
Senger
3627 Abigale Trace
Houston
TX
+1 (555) 347 5124
3627 Abigale Trace
Houston
TX
Phone
p
+1 (555) 347 5124
Experience
Experience
Philadelphia, PA
Global Brand Lead
Philadelphia, PA
Schmidt LLC
Philadelphia, PA
Global Brand Lead
- Manage complexity while leveraging and linking all local lean initiatives across the entire brand value chain, to optimize pipeline lead-time, minimize inventory and improve customer service level at lowest cost
- Can effectively translate Mars Business Philosophy (LoG – Laws of Growth) and Brand Aspirations/Vision/Strategy into powerful brand stories. Understands the Brand in its totality, not just campaign. Actions reflect long-term health and preservation of meaning. Has the courage to speak up, influence and guide the brand in the right strategic direction. Helps articulate, evolve and govern brand foundations (Compass, Narrative, Identity, Look, Tone, Feel)
- Lead Integrator model where the brand/creative agencies continue to be positioned as business partner and brand steward, leading and collaborating with other specialist agencies to bring idea or campaign to the marketplace
- Contribute to a high performing team culture that inspires purpose driven performance by transparency in sharing information, honoring commitments, sharing opinions openly, keeping confidences and unity around shared decisions
- Represent TechOps interests for Brand related topics/during early launch phase in external stakeholder meetings (Global Project Team (GPT)/Global Brand Team (GBT), Marketing, 3rd parties …)
- Develop relationships and interact with cross-functional team members, and provide customer insights and patient-centricity into all decision making,
- Not possessive of ideas – shares credit for success with partner agencies. This includes involving smaller boutique agencies and offices within the network and Omnicom. Mars does not want to be restricted in where ideas are generated
Houston, TX
Brand Lead-cosentyx
Houston, TX
Wunsch-Carroll
Houston, TX
Brand Lead-cosentyx
- Implements marketing tactics and marketing mix, tracking effectiveness through defined Key Performance Indicators (KPI)
- Strategic Planning – To recommend 3-5 year strategic options for the product through the MPH planning process
- Knowledge - To be recognised as the ‘Product Champion’ by developing and continuously updating knowledge and therapy, product and market
- To develop and maintain strong working relationships with key customers to support current and future objectives
- Develops the brand vision, strategy, positioning and strategic imperatives to achieve commercial/financial objectives
- Develops a comprehensive set of sales forecast scenarios and sensitivity analysis
- To anticipate future trends in disease management and market environment which are likely to affect the performance and potential of the product
present
Detroit, MI
Brand Lead-month FTC
Detroit, MI
Bode, Shanahan and Nikolaus
present
Detroit, MI
Brand Lead-month FTC
present
- Owns cross-functional meeting agendas, including sales conference
- Develops pricing options based on market trends, payor insights and Global/CPO direction
- Ownership of brand sales forecast. Participation at monthly sales forecasting meetings (S&OP) to align forecast submission to Basel
- Proactively identifies and manages threats and opportunities using competitive intelligence
- Independently leads market research projects, gaining Global/CPO alignment on market research strategies and plans
- Leads pre-launch and launch campaigns and evaluates effectiveness/outcomes
- Creates and leads execution of the national/international key opinion leader (KOL) development programme
Education
Education
Bachelor’s Degree in Science
Bachelor’s Degree in Science
University of Southern California
Bachelor’s Degree in Science
Skills
Skills
- Ability to convert strategy to action. Strong skills and knowledge in areas of pricing, reimbursement and creative product/program development
- Accountable for elevating key issues and driving decisions, with the expectation of quick escalation to Senior Marketing Director when necessary
- Strong business acumen and demonstrated leadership in driving business objectives in a matrixed environment
- Experience in driving differentiation and an expert knowledge of marketing fundamentals
- Agility to operate in a global environment with a demonstrated knowledge of key markets, in particular US, EU, Japan
- Track record of strong strategic thinking, coupled with effective implementation
- Proven ability to develop a business case and flexibility to think in different scenarios
- Build and foster meaningful relationships and interactions with cross-functional team members (including US and EU marketing, Medical, Market Access)
- Contribute to a high performing team culture that inspires purpose driven performance by transparency in sharing information, honoring commitments, sharing opinions openly, keeping confidences and unity around shared decisions
- Coordinate marketing activities with Geographic commercial teams and Global Marketing
15 Lead Brand resume templates
Read our complete resume writing guides
1
Account Lead for Major Global Brand Resume Examples & Samples
- Lead the development for new and innovative uses for media platforms
- Responsible for aspects of media and advertising to meet the needs of the client across multiple accounts
- Oversee teams in order to ensure that client needs are met
- Provide media planning, campaign management and optimization duties for key accounts
- Develop and foster relationships with valued clients throughout multiple industries
- 8-10 years relevant experience in media or marketing fields
- Team leadership experience
- Superior knowledge of fundamentals of media
- Prior experience in a media planning role
- Strong (business level) English communications skills
2
Global Brand Lead Resume Examples & Samples
- Manage complexity while leveraging and linking all local lean initiatives across the entire brand value chain, to optimize pipeline lead-time, minimize inventory and improve customer service level at lowest cost
- Integrate operational functions along the brand
- Lead activities to balance demand & supply
- Liaise as TechOps counterpart to Global Brand Director in Business Franchise
- Represent TechOps interests for Brand related topics/during early launch phase in external stakeholder meetings (Global Project Team (GPT)/Global Brand Team (GBT), Marketing, 3rd parties …)
- Identify key areas of improvement and lead cross-functional Teams to obtain the optimization of the value chain
- Set priorities of Brand specific processes and projects
- Drive global measurements across the brand value chain
- Ensures S&OP adherence
- Ensure compliance with GMP and regulatory requirements (including record management) and continuous improvement of quality relevant processes within area of responsibility
- Align with business partners to identify and solve issues
3
Brand Lead-cosentyx Resume Examples & Samples
- Strategic Planning – To recommend 3-5 year strategic options for the product through the MPH planning process
- Marketing Planning – Based on critical success factors identified, development of the annual marketing plan outlining key activities and marketing programmes to address the CSFs and implement approved strategies within agreed budgets. To ensure plans/strategies accommodate the changes taking place in the market and respond to customer need
- To propose accurate market share/growth grids for individual products
- Operational Implementation – To implement the tactical plan in line with corporate strategic product objectives
- To develop and maintain strong working relationships with key customers to support current and future objectives
- To monitor and control product performance and adjust plans accordingly
- Salesforce & Interdepartmental Collaboration - To communicate effectively within the organisation to ensure the motivation and alignment of sales force and other key people in the achievement of product objectives
- Knowledge - To be recognised as the ‘Product Champion’ by developing and continuously updating knowledge and therapy, product and market
- Bachelors’ or Masters’ degree or equivalent in education
- Experience of managing a sales team
- NHS knowledge and experience
- Strategic and operational brand management across multiple therapy areas and/or products, to include exposure across all stages of the product lifecycle
- Experience to include customer facing/sales experience and cross-functional working
4
Consumer Engagement & Brand Development Lead Resume Examples & Samples
- BS/BA required, MBA preferred or equivalent professional experience
- A minimum of fifteen (15) years of Commercial (Sales, Trade Channel Marketing, Marketing) experience in a consumer packaged goods company with at least five (5) years of most recent experience in Brand Management and Consumer Marketing. Additional experience in Field Sales, Wholesaler/Dealer/Distributor Development, Channel Marketing and/or Creative Agency highly preferred
- Proven ability to stay organized while managing multiple projects simultaneously—must be able to work in a fast-paced environment and handle multiple, competing priorities
- Proven success networking and driving results across large, matrixed organizations
- Proven success in building new and existing consumer brands, campaigns, programs, utilizing insights, and full spectrum of marketing mix
- Proven success in managing process and criteria to select, engage, and assess agency partners
- Proven success in managing multiple agency relationships to build integrated marketing campaigns, and a working knowledge of consumer research methodologies
- Proven ability to clearly articulate and execute strategic vision
- Proven ability to utilize insights and continually assess organization’s learning needs and insights gaps to best serve a dynamic consumer segment and market needs and shifts
- Proven ability to give actionable creative feedback
- Strong management and employee development skills
- Strong cross-functional leadership and organization skills
- Ability to influence and drive consensus
- Executive-level communication skills, both written, verbal, presentation
- Candidate must possess a strong drive for top-line results with a passion for consumers and insights – live the “Consumer Portraits”
- Honest, ethical, integrity and high sense of ownership a must
- An innate sense of creativity and innovativeness, and ability to use toward optimizing solutions toward unlocking complex opportunities
- Other highly preferred behaviors that will help ensure Candidate’s success
5
Brand Market Lead Resume Examples & Samples
- Aids general manager in setting sales goals for division, with accountability on achievement those goals
- Provides brand strategy and direction and serves as the Brand Lead for the Nephrology franchise
- Manages the Nephrology marketing team with responsibilities for HCP, Patient and Digital marketing as well as a marketing strategy and planning role
- Monitors and analyzes competitive environment and market dynamics and develops timely tactical plans based on findings
- Develop brand goals and forecasts and measures results
- Responsibility for commercial sign off with promotional review committee
- Sets direction and measures field based marketing team
- Manages the relationship with the advertising agency vendor and ensures expected deliverables are met
- Leads creative campaigns, message development, message management and ensures consistent messaging
- Works with medical leadership on aligning medical and marketing programs
- Develops, executes, and measures effectiveness of marketing programs across market segments
- Develops programs and tools for optimal sales force effectiveness
- Engages and involves sales leadership in planning and key initiatives
- Ensures 100% compliance with GPP’s and establishes appropriate metrics to measure success
- Ensures quarterly budget management within pre-specified variations
- Ensures alignment of marketing plans across all key stakeholders
- Cultivates and maintains relationships with thought leaders, key customers and professional organizations
- Commissions and oversees primary market research projects as needed
- Provides leadership and guidance in alignment with the company’s Cultural Hallmarks to create a high performing organization
- 15 years+ pharmaceutical marketing and sales experience, including 5 years in-line brand leadership with proven experience in strategic planning and team leadership
- Specialty pharma / rare disease commercial experience
- Sales experience
- In-depth knowledge of US markets which includes experience working with FDA, regulatory affairs, medical affairs and R&D
- Individual must have experience overseeing and leading brands throughout their lifecycle, from launch through maturity
- Business development and licensing experience
- Experience in sales or marketing of Nephrology products strongly preferred
- Sales management experience preferred
- Ability to succeed in entrepreneurial / high rate of change organization. Is excited to work and design new process, instead of needing process to succeed
- High energy, with a proven ability to achieve strong cross functional accountability and results
- Proven track record of meeting and exceeding marketing goals and overcoming key obstacles
- Strong analytical skills with the ability to interpret data and provide recommendations
- Ability to perform and understand detailed market research information
- High ethical standards, personal integrity and ability to build trust with teams
- Strong drive for results and committed to quality
- Ability to constructively challenge and influence the decision making process
- Ability to attract, retain, lead, and build a high performing team
- Excellent organizational, presentation and communication skills
- Ability to effectively translate overall strategies into actionable operational plans and assure implementation
6
Global Brand Lead Adynovate Resume Examples & Samples
- Develop and advance the global brand strategy 20%
- Drive understanding, alignment, and implementation of global strategy by country leadership and marketing teams 20%
- Lead strategic initiatives to enable successful global launch 20%
- Develop and drive brand lifecycle plans in alignment with commercial priorities 20%
- Contribute to the evolution of hemophilia A portfolio strategy 20%
- Minimum of 8 years of diverse bio-pharmaceutical commercial experience covering both country and regional/global roles
- Brand launch experience within bio-pharmaceutical industry
- Lifecycle management and/or early commercial development experience
- Broader commercial experience including in-line brand management, sales, etc. preferred
- Demonstrated expertise in development and implementation of global brand strategy
- Ability to develop strong working relationship across functions, cultures, personalities, and seniority levels
- Ability to balance and drive multiple projects simultaneously
- Balanced business and scientific acumen
- Fluency in English required; proficiency in additional language(s) preferred
7
Global Brand Lead Bleed Free World Resume Examples & Samples
- Create Global Market Development Strategy and Business Plans for OUS markets
- Manage cross-functional team to plan strategy and align execution
- Create leadership project around elevating standards of care in emerging markets
- Drive initiatives to elevate the standard of care and to grow hematology market in priority countries
- Develop global awareness, educational, and promotional messaging and materials
- MS/BS in science or business required; Advanced degree a plus
- 6 to 8 years progressive marketing experience with demonstrated record of success in driving new product sales
- Demonstrated success and outcomes in cross-functional leadership roles in pharmaceutical development and / or commercialization
- Track record of strong strategic thinking, coupled with effective implementation
- Agility to operate in a global environment with a demonstrated knowledge of key markets, in particular US, EU, Japan
- Strong business acumen and demonstrated leadership in driving business objectives in a matrixed environment
- Proven ability to develop a business case and flexibility to think in different scenarios
8
Global Brand Lead-hemo Resume Examples & Samples
- Understand shifts in market trends and unmet customer needs through research and customer listening
- Lead strategic analysis to define market expansion and development opportunities
- Develop and drive brand lifecycle plans in alignment with commercial priorities
- Provide commercial leadership to accelerate lifecycle innovations
- Develop and implement tactical initiatives to support brand objectives
- Champion competitive monitoring and patient advocacy initiatives
- Drive Key Performance Indicators and launch reporting
- Drive engagement with region and country commercial teams to advance brand strategies and tactics
- Bachelor's degree required; Advanced scientific and/or MBA strongly preferred
- 5+ years of marketing or equivalent experience (healthcare marketing experience strongly preferred) with a demonstrated record of success
- Demonstrated project management and business acumen
- Track record of results and ability to meet tight deadlines in an environment of competing priorities
- Ability to build strong internal and external relationships and foster an environment around teamwork and collaboration
- Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including senior management
- Ability to understand market trends, financial data, and customer needs and assess competitive intelligence data
- Demonstrated ability to understand, communicate and execute brand strategy through
9
Global Brand Lead-advate Resume Examples & Samples
- Contribute to the advancement of global brand strategy
- Harmonize ADVATE branding across markets and maximize brand equity
- Oversee a plan to gain deep customer insights to continuously improve the brand strategy
- Lead the optimization of promotion messages across channels and stakeholders
- Lead the development of core marketing collateral
- Engage with countries to identify best practices and tools/resource needs
- Manage the agency of record and assigned marketing budget
- Minimum of 7 years of diverse bio-pharmaceutical commercial experience covering both country and regional/global roles
- Strong in-line brand management experience within bio-pharmaceutical industry
- Broader commercial experience including product launch and field sales
- Agency and budget management experience
- MBA and/or advanced degree preferred
- Demonstrated expertise in building and cultivating global brands
- Strong strategic acumen with scientific curiosity
- Ability to develop strong working relationship across functions, cultures, personalities and seniority levels
- Leadership presence with proven capability to influence and lead without direct authority
- Eagerness to learn and capacity to rapidly internalize complex information
10
Footwear Lead Walnut Street Brand House Resume Examples & Samples
- Minimum 18 years old
- Minimum 1 year retail footwear experience preferred; team leader experience preferred but not required
- Demonstrated collaborative skills and ability to work well within a team
11
Brand IT Lead Resume Examples & Samples
- Understand strategies, business objectives, and IT capability needs of the assigned Brand
- Work closely with brand business system analysts to determine technical and information management requirements
- Negotiate, secure, oversee & ensure that project resources are available to meet the demands of the brand area
- Effectively work cross functionally with business stakeholders (Marketing, Sales, Finance, Analytics organizations) and peer IT groups to drive for results
- Acts as expert technical resource to integrated brand teams
- Apply analytical and problem solving skills to forecast and identify trends and challenges
- Understand key pharmaceutical market segments (e.g. providers, patients, payers, distributors and policy makers) as they evolve over time
- Exceptional interpersonal skills, with a focus on building trust, listening, and asking effective questions
- Exemplary communication skills
- Interest in infrastructure technology trends and application of technology to improve end user’s experience
- Proven track record of effective project leadership and positive results
- B2B and B2C marketing experience including digital marketing and familiarity with social media
12
Global Brand Lead-immunology Resume Examples & Samples
- Oversee the leadership of the cross-functional CIDP team with over 10 different functions on the strategic direction HyQvia in CIDP adoption across the globe
- Lead Geographic Expansion efforts for HyQvia
- Lead research to discover deep customer insights at critical decision points within the patient journey
- Develop segmentation pull through messaging and provide simple guidance to countries
- Lead business plan creation across portfolio
- Collaborate with countries on co-positioning strategy and ensure pull through
- Lead Patient Journey Project and coordinate communication to team, cross functional partners and Senior Leadership
- Lead Patient Journey Project and present results to team and cross functional partners and senior leadership
- Eight to twelve years progressive marketing experience with demonstrated record of success in driving new product sales
- Agility to operate in a global environment with a demonstrated knowledge of key markets, in particular US, EU, Japan, LatAm
- Country level experience in both Europe and the U.S. is a plus. Strong ability to understand both internal and external market environments
- Ability to convert strategy to action. Strong skills and knowledge in areas of pricing, reimbursement and creative product/program development
- Strong business acumen and proven leadership in driving business objectives in a matrixed environment
- Experience in driving differentiation and an expert knowledge of marketing fundamentals
- Background in strategic planning and business development
- Proven ability to develop a business case and flexibility to think in different scenarios Proven experience thriving in a fast pace changing environment
- Ability to manage competing priorities and deliver multiple outputs
- Ability to select/evaluate talent and mold an effective team
13
Brand Lead-cosentyx Resume Examples & Samples
- Owns and leads the brand strategy and planning processes in-line with Global/CPO direction, i.e. Unified Patient Journey (UPJ), Integrated Product Strategy (IPS) and operational brand plan
- Develops the brand vision, strategy, positioning and strategic imperatives to achieve commercial/financial objectives
- Monitors and controls expenditure, in line with agreed budget
- Creates and leads execution of the national/international key opinion leader (KOL) development programme
- Leverages KOLs to shape and deliver on brand strategy
- Applies principles of evidence based medicine and simple budget impact models to identify market access impacts
- Proactively identifies and manages threats and opportunities using competitive intelligence
- Implements marketing tactics and marketing mix, tracking effectiveness through defined Key Performance Indicators (KPI)
- Identifies opportunities for Life Cycle Management, e.g. indications, formulations
- University degree in Science and/or degree in Business Marketing or Clinical Research
- Fluent in English both wirtten and spoken
- Strategic and operational brand management across multiple therapy areas and/or products, to include exposure across all stages of the product lifecycle (i.e. launch, growth, maturity, decline)
14
Global Brand Lead Resume Examples & Samples
- Stewardship of all Mars-Wrigley Confectionery global brand initiatives, including
- Brand Lead must be based in Chicago, with travel mostly to New York and London
- Brand Lead is a corporate position and will report to Global Segment Lead (not into the local office where they are based)
- Global travel, about 10%-25% based on business requirements
- Strong leadership skills and general management orientation, with a deep understanding of, or a willingness to learn, digital, in order to be able to properly understand and embed required technical/specialty expertise in a structure that is nimble, current and proactive given the ever-changing landscape
- Critical assessor of talent – builds and motivates high performing teams
- High results orientation and able to effectively juggle and prioritize many competing demands – high tolerance to effectively manage change
- 8-12 years of experience
- Possesses the vision, enthusiasm and necessary business expertise to see the big picture and make strategic recommendations to the Client for our mutual benefit
- Proven experience being effective with strong project management
- Proven experience in selling concepts to clients
- Strives for excellence in all forms and pushes others to challenge themselves
- Remains calm and deliberate with work-related stress or by opposition from others
15
Lead of Brand Resume Examples & Samples
- Utilize exceptional customer service skills, sales techniques, and product knowledge to connect customers with the right product and drive sales
- Maintain knowledge of all store departments and be able to perform all activities of associates in addition to handling more complex transactions or customer service situations
- Provide expertise in one or more areas or functions (Shipping and Receiving, Cashier duties, and Sales)
- Seek an ongoing training and education to further develop expertise
- Assist Managers in conducting formal on boarding and training programs for associates
- Assist with loss prevention efforts by providing proactive customer service
- Assist in coordinating work of other associates (but not a formal supervisor)
- May have keyholder responsibilities
- 3 years retail experience
- Basic computer skills, including Microsoft Office knowledge
- Must be able to work evenings, weekends and holidays as needed
- Physical requirements include the ability to twist, bend, squat, reach, climb a ladder and stand for extended periods of time
16
Brand Lead IO Lung Squamous Madrid Resume Examples & Samples
- 2-3 years marketing experience in a specialty area, preferably in the oncology
- Experience in leading the launch of a specialty product, preferably in oncology in a large market
- Successful track record within a matrix organization and leading a local team/cross functional project
- Understanding of the principles of market access
- Fluent in Spanish and English - both oral and written
- Working knowledge of pharmaceutics industry, the drug development and clinical trials process, include Product Development & Commercialization
- Flexibility and ability to work cross-functionally and non-hierarchically
- MBA or Masters in Marketing
17
Global Employment Brand Lead Resume Examples & Samples
- Drive strategy and execution of all employment brand content
- Lead, coach and develop the employment brand team
- Leverage data and user research to track and evaluate brand performance and develop insight-based recommendations for action to deliver effective targeted campaigns and brand experiences
- Manage a creative team of designers and videographers
- 10+ years as a brand planner or strategist at a creative agency, research company or relevant brand based team
- 3+ years managing a team
- 3+ years of global marketing experience
18
Brand Owner & Lead Management Resume Examples & Samples
- Based on specified criteria, call and gather data pertaining to Brand Owner leads to determine level of lead, before releasing to sales
- Create and manage strategic campaigns including call, email and direct marketing – steps to lead retrieval, distribution of leads, reporting
- Provide analytical support including analysis and interpretation of Salesforce data in efforts to develop and drive revenue
- Develop, create and run reports from Salesforce
- Perform data integrity and manipulation tasks, in Salesforce, establishing ownership of accounts and contacts in accordance with sales territories
- Provide ad hoc analytical support
- Manage special projects as assigned
- Ability to engage with Brand Owner business contacts
- Fundamental understanding of the brand solution strategy
- Fundamental understanding of a Bran organization: marketing, packaging, logistics, and creative so leads can be qualified based on their respective roles and objectives
- Excellent knowledge of Excel spreadsheets & Salesforce.com
- Basic understanding of B2B business, lead management, and marketing
- Strong knowledge of Esko product & service offering
- Teamwork: the ability to work collaboratively with others toward mutual objectives
- Sense of Urgency: A bias for taking action - spontaneous recognition of problems and opportunities
- Customer focus: a drive to discover and meet the needs of customers (either internal or external)
- Adapting to Change: The ability to adapt to work effectively in an environment of change, uncertainty, and ambiguity. Can make pragmatic decisions in a timely fashion, especially when there is not a clear “right way”
- Entrepreneurial Spirit: A fundamental belief in one’s ability to successfully take on new and difficult challenges, question the status quo, and take risks
- Technical excellence: the depth and breadth of job-related expertise and the motivation to use and expand one’s technical knowledge
- Results orientation: a drive to achieve results and goals in the short and long term
- On the job behavior: excellent problem solving, quick and penetrating mind, learns a new environment quickly, high sense of urgency, cross-functional problem solving and cooperation
- Commitment to future vision: the commitment to being part of the integrated organization; desire to support the needs, priorities and goals of the organization
19
UK Employer Brand Lead Resume Examples & Samples
- Lead the UK Employer Brand team to deliver internal HR and Recruitment communications and external employer brand marketing strategy ensuring brand values are properly reflected at all touchpoints (e.g. throughout campaigns, digital and print collateral and events)
- Drive employer brand presence across Digital and Social Media channels with associated reporting; SEO, site analytics, creating regular site reports and working closely with global teams when relevant to ensure best practice
- Promote Accenture’s Employer of Choice initiatives and key messages externally
- Manage UK stakeholders including business, HR and Recruiting and ongoing collaboration with other UK Marketing leads to ensure collaboration and consistency in local market and internally
- Management of budget, resource and delivery time-lines and issue resolution with escalation to European Lead for any significant issues
- Manage external UK stakeholder relationships such as suppliers and creative agencies as required
- Strong understanding of UK market and UK Accenture business
- Strong Leadership skills, strong communication and marketing skills and deep overall business acumen; with good knowledge of Accenture preferred
- Excellent experience of and work in marketing and communications, especially focused on Employer Brand, digital content marketing and social media
- Ability to drive content creation and review, understanding how to write for and tone for different channels
- Strong English written and verbal skills
- Thrive on working in intense, deliverable and deadline driven environment
- Bachelor’s degree, university degree or equivalent
20
Brand IT Lead Resume Examples & Samples
- Bachelor’s Degree or an equivalent combination of education and work experience
- Ability to execute assignments within established timeframes and quality standards, while responding immediate needs
- Experience/knowledge with Adobe digital platforms is a plus
21
Brand Home Lead Guide Resume Examples & Samples
- Actively participate in communication forums to ensure both Brand Home strategic and Building Brand Culture aims are implemented
- Assist in the training and development plans for guides and ensure their full implementation
- Effective promotion of the brand(s) to visitors and the local community
- Recent experience of the challenges of working within a prestige visitor facility providing highly focused and effective marketing support and high quality hospitality Educated to Higher standard or equivalent
- Catering/food hygiene qualification required, where appropriate
- Driving License a necessity
- Computer Experience a necessity
22
Senior Director Global Brand Lead Resume Examples & Samples
- Lead the cross-functional Global Brand Team
- Coordinate the development and support implementation of the Global Brand Strategy
- Coordinate and direct the development of a comprehensive, cross functional Global Brand Plan and ensure resource allocation is in line with the plan
- Coordinate and ensure success of the Global Launch in the case of the launch of a new brand
- Lead Global Brand Team to generate evidence to support value proposition
- Be the “face of the brand” internally and externally
- Serve as the interface with broader Franchise and Product Strategy team for respective Franchise
- Core knowledge about all commercial topics such as markets, customer segmentation, payer systems and networks, consumer behaviour, marketing strategy, market research, customer development etc
- Ability to work in collaboration with, and influence the regional and country teams
- Ability to recognize competitive opportunities, develop the appropriate brand strategies and priorities and strategically position the product and competitive differentiation across all the regions
- Ability to maintain focus on the various activities and to provide clear direction and coordination
23
Digital Brand Experience Lead Resume Examples & Samples
- Maintaining a high quality in content, creative, design, brand and communications standards of all deliverables generated by channel teams and have the ability to recognize the difference between personal aesthetics and on-brand, objective-led design
- Aligning channel objectives with broader brand objectives and communicate timelines and set expectations for tasks as well as develop processes and tools to address creative workflows and other team needs
- Maintaining style guide and brand adherence across all deliverables and lead creative reviews, critiques, and brainstorming sessions as well as manage external vendors and agencies, ensuring they deliver excellence and value to the Company
- Communicating brand strategy and creative direction to executive stakeholders across the organization and collaborating with other internal departments/groups/teams to communicate a cohesive message about the Company
- Ensuring timely and effective delivery of digital / brand projects and ensuring that the digital team is setting appropriate expectations with brand stakeholders
24
Brand Lead Renal Resume Examples & Samples
- Business or scientific degree
- 3-5 years marketing experience in a specialty area, preferably in oncology
- Successful track record within a matrix organization and leading with strong accountability a local cross functional team/project
- Focus on speed to deliver our medicines to patients
- Experience in working with agencies
- Understanding of finance and manufacturing
- Proactive and innovative
- Willingness/ability to travel
- MBA or Master Degree in Marketing
25
Technical Lead-brand Resume Examples & Samples
- Responsible for design, architecture and delivery for a feature or component/product with highest quality with high level directions from architects
- Driving innovations in the product constantly around audience targeting capabilities to remain ahead of the curve
- Collaborates effectively with cross functional teams to deliver end-to-end products & features
- Demonstrates ability to multi-task and re-prioritize responsibilities based on changing requirements
- Estimates efforts, identify risks, devises and meets project schedules
- Runs review meetings effectively and drive the closure of all open issues on time
- Provide functional, design, and code reviews in related areas of expertise with-in team and cross-team
- Mentors/coaches engineers to facilitate their development and provide technical leadership to them
- Rises above detail to see broader issues and implications for whole product/team
- BS/MS in Computer Science or equivalent from a premier institute
- 5-10 years of strong server-side software design/development experience in building massively large scale distributed internet systems and products
- Good experience in working with Hadoop and Big Data technologies like HDFS, Pig, Hive, HBase, Scribe, Zookeeper and NoSQL systems
- Excellent Java programming skills and expertise in multi-threading and performance oriented programming
- Excellent computer fundamentals and problem solving skills
- Experience and knowledge of open source software, frameworks and broader cutting edge technologies around server side development in Java and Big Data
- Superior organization, communication, interpersonal and leadership skills
- Must be a proven performer and team player that enjoy challenging assignments in a high-energy, fast growing and start-up workplace
- Must be a self-starter who can work well with minimal guidance and in fluid environment
- Provide good attention to details
- Must be excited by challenges surrounding the development of highly scalable & distributed system for building audience targeting capabilities
- Experience in machine learning and data sciences
- Experience of online advertising domain
- Experience and domain knowledge of customer and behavioral segmentation
26
Buick & GMC CLM Brand Lead Resume Examples & Samples
- Experience managing CLM/CRM activities
- Experience managing agencies/suppliers
- Extremely high level of analytical ability where problems are very unusual and extremely difficult
- Highly developed oral and written communications skills
- Experience in leading and developing large, diverse teams
- High level of interpersonal skills to work effectively with others, motivate employees, and elicit work output
- Understanding of dealer/field activities
- Flexibility to quickly modify strategy and execute to accommodate changing needs of the business
27
Brand Creation Lead Male Grooming Resume Examples & Samples
- A Master degree in Business Administration, Marketing or related fields with excellent academic track record (MBA would be an extra asset)
- At least 12 years of experience in an international business environment in Brand Development, Marketing and/or Campaign Management (experience in personal care products or FMCG would be an extra asset)
- Strong strategic marketing and conceptual skills, brand building experience; proven track record in building a Brand Strategy and translating this into operational plans
- Experienced managing teams and working in a complex / matrix environment including country organization
- Experience in having budget responsibility and authority
- Highly entrepreneurial; both analytical and hands-on to driving business growth (result oriented)
- Excellent communication skills: international & C-level stakeholder management, informing, influencing, convincing, presenting
- Business fluency in English (written & verbal)
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Global Brand Lead Resume Examples & Samples
- Design , implement and control TechOps Brand Strategy incl. Supply Chain set-up, Supply Chain & Planning KPIs across product life cycle
- Function as TechOps Brand Single Point of Contact inside and outside TechOps, end to end Interface and team member towards business franchises (Marketing, Global Program Team /Global Brand Team Global Program Team, Global Brand Team) & Technical Research & Development /Drug Regulatory Affairs
- End to End Supply Chain optimization, ensuring that for an specific brand valid strategic trade-off decisions are taken, communicated and synchronized across the supply chain, in regards to customer service, inventory, capacity, cycle time and cost
- Control total TPT , BC stocks and inventory levels by material type , engaging the correspondent TechOps operational unit for assessing and correcting any deviation vs official target
- Sign off long-term Forecast/Demand/Capacity Plan together with Brand Director
- Lead cross-functional brand team in a matrix organization across Supply chain and TechOps
- Lead Corporate Product Introduction Committee evaluation
- Drive continuous improvement of brand performance along the TechOps value chain Lead New Product Launch Project team (incl. Product Design Concept [PDC] workshops) and ensure successful launch readiness
- Align and approve all life cycle activities in-line with the defined TechOps Brand Strategy
- Function as escalation body for Brand Sales & Operations Planning
- Lead Supply Risk Management for respective brands
- Lead supply crisis management and own the related communication
- Ensure compliance with Good Manufacturing Practice and regulatory requirements (including record management) and continuous improvement of quality relevant processes within area of responsibility
- Key customers: Franchises and Novartis Technical Operations Leadership Team . And key interphases: TechOps Strategy , Reg Chemistry, Manufacturing & Controls (CMC), TRD, DMC, Supply Network Planning (SNP), ChemOps (CO) and Supply Units (SUs)
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Brand Technology Solutions Lead Resume Examples & Samples
- Responsible to play a lead role for platform and technology implementation activities; coordinating implementation with other parts of the enterprise and providing routine status of activities to project team and direct manager. This position contains operational activities and requires hands-on operational responsibilities
- Ensure that systems are architected in a way that results in technology synergies and simplified integration to help manage multi-vendor relationships and Home Office Data Integrations
- Supervise 0-5 employees/contractors which are at varying levels of professional experience
- Measure performance to assure projects are progressing as planned
- Act with urgency and passion. Help others be successful
- Responsible for compliance with applicable AbbVie Policies and procedures
- Minimum of 9 to 12 years of work experience including project management, portfolio management, strategic planning, and application support
- Ability to create and sustain partnerships
- Ability to execute assignments within established timeframes and quality standards, while responding to immediate needs
- Demonstrated innovative thinking and the ability to leverage past experience to be successful in an entrepreneurial environment
- Strong information and analytical skills
- Product Launch and commercial market-access experience
- Experience with CRM software
- Deep understanding of Commercial ecosystems
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Senior Director, Global Brand Lead, Vaccines Resume Examples & Samples
- Provide a vision for the Franchise future position in the market to inspire and align Takeda’s capabilities, ensuring customer needs are met while creating sustainable value for public health and shareholders
- University degree required in science or similar discipline; advanced degree such as MBA preferred
- Minimum 15-20 years' professional experience in vaccines or pharma industry, preferably in multiple geographies, in commercial operations and global marketing, with a minimum of 7 years in product management in vaccines at global or regional level
- 5+ years market-facing commercial experience (in-line product marketing and/or sales experience)
- Extensive exposure to multi-country product launch and pre-launch activities and issues
- Demonstration of capacity for strategic thinking plus strong analysis skills ans a creative/innovative approach to problem solving. Proven ability to work cross-functionally and cross-regionally
- Experience in influencing vaccines/pharmaceutical product development, health economics and multi-country pricing
- Ability to build strong cross-functional partnerships and external customer relationships; proven leadership skills and experience in managing teams
- Strategic awareness, visioning (capability to take a broad and long range perspective and to build a compelling vision), analysis and scenario planning, forecasting
- Operational P&L management experience in a local market
- Finance and economics: ability to deliver on company objectives and company/group financial ratios, implementation of value-based pricing, and decision making based upon Return on Investment and Market Access drivers
- Excellent presentation, analytical and communication skills, both written and oral, are required, to synthesize key issues, and communicate/persuade constituencies towards specific actions and initiatives. Knowledge of a regional language is preferred
- Good decision-making and tactical skills are required in order to develop policy options and recommendations to address issues expeditiously
- Should be well organized, highly motivated, process driven and results oriented with the ability to rebalance priorities and assume responsibility in a multi-tasking environment
- Enthusiastic, confident and must be able to act independently and demonstrate sound business judgment within the scope of broad guidelines
- Must be able to work under pressure, and with all levels of the organization, government officials and trade associations
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Global Brand Lead Adhd Adult BED Resume Examples & Samples
- Develops Brand plans that include Global Strategy (strategic imperatives based on key insights) and Global Flag ship programs (tactics). Develops pre- post-launch metrics to track the progress of all product launches; design and implementation of the brand plans remain the ultimately responsibility of the brand leads
- Identify gaps in product performance as it relates to sales and marketing effectiveness, and work closely with global and LOC brand leads to improve performance
- Organize and lead periodic Global Commercial Team meetings for the Adult portfolio, to ensure that the key brand strategies and tactics are shared with the LOCs and that input from LOCs is solicited and factored into the brand strategies and plans
- Ensure that all sales and marketing plans are developed according to best in class practices and the execution of these is best in class; while the candidate is not responsible for execution of these plans, the candidate is responsible for identifying gaps and to develop remedial plans
- Facilitate knowledge sharing across LOCs’ Marketing teams
- Liaise within International ADHD team and other functions to proactively ensure that updates on key products, competitors and the marketplace know-how are leveraged by ICO
- Develop and execute appropriate marketing strategies to increase disease awareness, diagnosis, and treatment of ADHD/BED in targeted markets
- Works with the Global Brand Leads, Country Marketing Teams and external agencies to implement an Opinion Leader development strategy. Co-ordinates International needs for Opinion Leader and Advocate development and ensures delivery of defined programs to create International brand advocates
- Identify, prior to launch, strategies to facilitate hands on experience for new products with these physicians in pre-launch and peri-launch period; collaborate with ICO to ensure implementation
- Collaborate with GMA to identify the need for and provide input into the creation of relevant medical educational programs for healthcare professionals, soliciting cross-functional stakeholders’ input. Ensure alignment with other market development activities
- Produce core unbranded marketing materials to be implemented centrally or locally by LOCs (e.g. symposia, medical education programs, etc)
- Collaborate with globl brand leads and Publications/Communications Project Teams to identify and produce publications that support defined International needs for optimal brand positioning
- Serve as the primary ADHD global liaison for and collaborate closely with the Shire Patient Advocacy center of excellence and PR/PA department
- University degree or equivalent, with diploma in Marketing or equivalent preferred
- 10 + years Pharmaceutical sales and marketing experience
- 5-7 years pharmaceutical product management experience, including meaningful product launch experience
- Excellent English (speaking, writing)
- Proven ability to work as part of a team in an international, matrix environment
- Specialty care experience
- Experience of reimbursement / pricing strategies in multiple markets/countries
- Experience in a global/international department as well as in a local operating company
- Sales experience (pharmaceuticals or other life sciences products)
- Neuroscience experience
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Global Employment Brand Lead Resume Examples & Samples
- Proven track record developing core messaging, positioning, and value proposition materials
- Self-starter, ability to thrive in a fast paced, start-up environment
- Global employment brand experience
- Presentation skills and command of an audience
- Experience with reporting and data manipulation in spreadsheet software, with the ability to read HTML/CSS/JavaScript
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Global Brand Lead Resume Examples & Samples
- Develop and deliver strategic plan and pull through, ensuring alignment across the portfolio
- Drive tactical planning process for Promotional Medical Education and ensure that budget recommendations are completed and ratified
- Work cross functionally with various disciplines (medical, regulatory, legal,) to develop pieces that were committed to in the tactical planning process
- Pull through and roll out pieces to countries based on a carefully orchestrated plan to ensure that the execution is flawless across the globe
- Drive KOL Engagement strategy and plan
- Develop relationships and interact with cross-functional team members, and provide customer insights and patient-centricity into all decision making,
- Accountable for elevating key issues and driving decisions, with the expectation of quick escalation to Senior Marketing Director when necessary
- Coordinate marketing activities with Geographic commercial teams and Global Marketing
- Contribute to a high performing team culture that inspires purpose driven performance by transparency in sharing information, honoring commitments, sharing opinions openly, keeping confidences and unity around shared decisions
- Build and foster meaningful relationships and interactions with cross-functional team members (including US and EU marketing, Medical, Market Access)
- Contribute to the alignment of strategy and communication across teams
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Brand Lead, Rheumatology Resume Examples & Samples
- Plan and execute the product subcutaneous strategy and tactics in collaboration with the cross functional brand team
- Connect with Global and International Marketing colleagues where the product has launched to leverage best practices and launch learnings
- Plan and execute product national and regional Advisory Board and Consultant Meetings
- Contribute to cross-functional team including: regulatory, medical, training, health economics, legal, etc
- Facilitate “customer at center” thinking surrounding the current and future needs of our customers including Rheumatologists, Nurses, Infusion centers, Patient Program staff, and patients
- Provide leadership and support to the development and execution of the annual brand planning process
- Develop annual brand plans that anticipate market shifts and contain contingency planning in order to meet and exceed future sales targets
- Diagnose brand performance and analyze competitive insight within the biologics market to help determine impact on current and future brand strategy and sales
- Provide input and insights into brand forecast and market research strategies
- Stay current with overall product Global brand strategies, while evaluating and promoting their relevance to the Canadian market when appropriate in order to maximize local sales and improve market penetration
- Represent Orencia Canada at National and International with taughts leaders, and within Global Brand Team meeting
- Work in full compliance with laws, regulations, business rules and BMS standards of Business Conduct and Ethics
- Bachelor’s degree in Science or Commerce, MBA an asset
- Three (3) years’ experience in a sales / marketing and product launch
- Strong knowledge of the Canadian Rheumatoid Arthritis market, private and public reimbursement, market access, and regulatory
- Customer focus and ability to deal with change
- Experience working in a matrix team approach is required
- Strong interpersonal and presentation skills
- Sound business judgment and innovative problem solving skills
- Superior analytical, strategic planning and organizational skills, budget planning skills
- Strong communication skills in English and French (spoken and written)
- Available to travel 25% of the time
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Global Brand Lead Resume Examples & Samples
- Function as TechOps Brand Single Point Of Contact inside and outside TechOps, end to end Interface and team member towards business franchises (Marketing, GPT/GBT Global Program Team, Global Brand Team) & Technical Research & Development / Drug Regulatory Affairs
- Drive continuous improvement of brand performance along the TechOps value chain
- Lead New Product Launch Project team (incl. Product Design Concept [PDC] workshops) and ensure successful launch readiness
- Key customers: Franchises. and key interphases: TechOps Strategy , Reg Chemistry, Manufacturing & Controls (CMC), TRD, DMC, Supply Network Planning (SNP), ChemOps (CO) and Supply Units (SUs)
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Brand Lead-month FTC Resume Examples & Samples
- Develops the brand vision, strategy, positioning and strategic imperatives to achieve commercial/financial objectives Monitors and controls expenditure, in line with agreed budget
- Develops a comprehensive set of sales forecast scenarios and sensitivity analysis
- Leverages KOLs to shape and deliver on brand strategy Applies principles of evidence based medicine and simple budget impact models to identify market access impacts
- Independently leads market research projects, gaining Global/CPO alignment on market research strategies and plans
- Develops pricing options based on market trends, payor insights and Global/CPO direction
- Prepares product message and communication strategies that address the needs of specific segments and decision makers
- Develops short/long term brand/service strategy across all customer segments
- Leads pre-launch and launch campaigns and evaluates effectiveness/outcomes
- Develops full-scale communication plans across the product life cycle
- Implements marketing tactics and marketing mix, tracking effectiveness through defined Key Performance Indicators (KPIs) Identifies opportunities for Life Cycle Management, e.g. indications, formulations
- Uses health economics principles to provide early strategic input to study design
- Proactively shares best practises across the organisation
- Drives consistent execution of brand strategy though the cross-functional team, ensuring understanding, alignment, ownership and buy-in
- Owns cross-functional meeting agendas, including sales conference
- Provides strategic direction to multiple agencies
- Monitors business performance, investments and external environment via appropriate tools and takes corrective action as required to meet business objectives
- Ownership of brand sales forecast. Participation at monthly sales forecasting meetings (S&OP) to align forecast submission to Basel
- At least 5 years of strategic and operational brand management across multiple therapy areas and/or products, to include exposure across all stages of the product lifecycle (i.e. launch, growth, maturity, decline)
- Line management and coaching experience is essential
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Lead, Agency & Brand Solutions Resume Examples & Samples
- Responsible for agency business growth with media, digital and creative agencies to develop and drive MediaCorp’s market leading position amongst senior agency partners at C-level or equivalent including trading/strategy heads
- Lead key agency partnership initiatives and commercials including but not limited to master trading & agency agreements, develop and implement programs to improve agency experience and education through training, business reviews and product updates
- Drive internal collaboration and work with Sales, Marketing, Commercial Planning & Solutions, Insights & Analytics and Operations teams to maximize client contact. Deliver audience solutions and grow business through agency partnerships
- Help strengthen Integrated Account management by setting up and leading Mediacorp's Brand Solutions Program. Brand Solutions Program involves conducting Brand Workshops for top clients in collaboration with sales and partner teams in Mediacorp. These workshops are aimed at helping brands maximize value from Mediacorp’s transmedia assets through audience insights, creative brainstorming, content marketing and media-mix modelling
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Global Brand Lead Elaprase Resume Examples & Samples
- Act as the product champion for Elaprase, providing product updates and sharing knowledge to LOC Marketing team
- Partner with external agencies and LOC Marketing Teams to develop marketing programs to deliver agreed branding, positioning and messaging; ensure consistency with global brand guidelines in the generation of core campaigns, which can be adapted for local markets; produce core marketing programs to be implemented centrally or locally by LOCs (e.g. symposia, medical education programs, etc) - develop all of this in line with Regulatory/Commercial requirements
- Liaise with the GBLT/GCT and external agencies to implement a clear and consistent Opinion Leader development strategy; ensure delivery of defined programs to create Regional brand advocates for the long term
- Provide strategic insight on lifecycle and geographic expansion opportunities
- Assume lead responsibility for assigned PST/GBLT-driven initiatives to deliver on PST/GBLT goals, objectives and KPIs
- Involvement in business planning process for Elaprase
- Liaise with commercial team members to ensure integration and collaboration
- Develop a comprehensive understanding of the therapy area, market dynamics and product technical attributes in order to act as product expert. Identify the need for and provision of training programs, product updates and facilitation of knowledge exchange
- Play a key role in the GCT and its meetings, including: overall logistics, objectives, program content, and communications with the LOCs. Work with Global Lead to ensure that GCT meetings meet objective of providing ongoing information exchange, key learnings, and continual feedback into global brand strategy development
- Experience developing business cases to recommend and rationalize investments and other strategic actions
- Experience/knowledge in therapeutic area
- Regional knowledge, including regulatory and payer environments
- Experience working outside of home country or significant cross-cultural exposure
- Product launch and/or LCM experience
- Knowledge of global rare disease market dynamics
