Category Marketing Manager Resume Samples

The Guide To Resume Tailoring

Guide the recruiter to the conclusion that you are the best candidate for the category marketing manager job. It’s actually very simple. Tailor your resume by picking relevant responsibilities from the examples below and then add your accomplishments. This way, you can position yourself in the best way to get hired.

Craft your perfect resume by picking job responsibilities written by professional recruiters

Pick from the thousands of curated job responsibilities used by the leading companies

Tailor your resume & cover letter with wording that best fits for each job you apply

Resume Builder

Create a Resume in Minutes with Professional Resume Templates

CHOOSE THE BEST TEMPLATE - Choose from 15 Leading Templates. No need to think about design details.

USE PRE-WRITTEN BULLET POINTS - Select from thousands of pre-written bullet points.

SAVE YOUR DOCUMENTS IN PDF FILES - Instantly download in PDF format or share a custom link.

Create a Resume in Minutes

B Kilback

Bret

Kilback

2886 Clovis Route

Boston

+1 (555) 272 9112

2886 Clovis Route

Boston

Phone

p +1 (555) 272 9112

Experience Experience

Boston, MA

Category Marketing Manager

Boston, MA

Heaney, Doyle and Johnston

Boston, MA

Category Marketing Manager

New Product Development: Collaborate with a dedicated cross-functional product development team to develop and launch new products to market
Proactively partner with product management on long range strategy development to create and implement the category’s marketing calendar
Software proficiencies: Microsoft Office. Working knowledge of web content management systems, graphic design and/or social media admin tools a plus
Manage commercial roll-outs with associated G2M material development and sales training
Manage brand management and marketing budget
Execute Business Development initiatives from definition, design and planning, to commercialization
Provide leadership throughout the category marketing process and develop and maintain relationships that inspire trust and respect

Phoenix, AZ

Associate Category & Marketing Manager

Phoenix, AZ

Funk Inc

Phoenix, AZ

Associate Category & Marketing Manager

Develop and manage all marketing activities launched via trade partners (print ads, coupons & POS, sampling)
Manage social media activities on all brands (content planning and execution) and become local expert/coordinator on digital marketing
Integrate & coordinate for CPW Switzerland – in close cooperation with Key Account Management - the tasks of planning, monitoring and management of Revenues and Spend per customer in order to achieve total category targets. Lead both the Commercial Planning as well as the Sales Review
Act as the Breakfast Cereals category expert & champion, Design of POS composition, promotional strategy & evaluation and compose trade selling stories (for e.g. annual business plan and New Product launches)
Serve as 1st point of contact to the CBM on all CH Business planning & performance matters as well as category, competition and Market-share performance updates and insights
Local business coordination as well as category & channel sales development
Manage packaging changes (including on-pack promotions) as well as NPD' launches

present

Boston, MA

Marketing Manager Adult Category Ireland

Boston, MA

Deckow-Kiehn

present

Boston, MA

Marketing Manager Adult Category Ireland

present

To work closely with Group Marketing Manager to ensure close links cross cluster for the adult category and to work to share Best Practices and efficiencies
As a manager attend all Category Team Meetings in Ireland and contribute and report on all relevant aspects of the category performance
Manage, coach and develop a team of professional marketeers towards achieving agreed objectives and KPIs specific to the category responsibilities
To work closely with Group Marketing Manager to ensure effective communication across the cluster
Have an overview of the A&P budget in Ireland while continuing communication on same to Group Marketing Manager
Development of Ireland specific channel tactics that reflect the opportunities and address the competitive threats within each channel in Ireland
Develop marketing business objectives which are fully aligned to the category strategy for the range of products in their portfolio

Education Education

Bachelor’s Degree in Marketing

University of Washington

Bachelor’s Degree in Marketing

Skills Skills

Strong negotiation skills with capability to build good relationship
Strong and versatile communication and interpersonal skills, adaptable to multiple audiences
Software proficiencies: Microsoft Office. Working knowledge of web content management systems, graphic design and/or social media admin tools
Highly proficient in PowerPoint, Excel, Photoshop
Excellent time management and capability to handle set of complex projects at the same time
Strong Leadership skills and ability to influence
Knowledgeable & Inquisitive about food
Highly organised and results oriented with the ability to cope with tight deadlines
Basic understanding of a P&L statement
B2B Marketing experience, ideally with a strong know how of B2C marketing experience in the Food and Beverage industry

Create a Resume in Minutes

15 Category Marketing Manager resume templates

Read our complete resume writing guides

Category Marketing Manager Resume Examples & Samples

Provide leadership throughout the category marketing process and develop and maintain relationships that inspire trust and respect
Design overall category strategy
Create integrated marketing plans to help ensure merchandising and promotional efforts achieve sales objectives and align with brand strategies
Provide quarterly updates to key stakeholders
Maintain resources to aid decision making including work back calendars
Assess and measure marketing effectiveness
Coordinate development and delivery of creative assets through collaboration with other functions (brand, MCM, vendor management, purchasing, creative)
Execute all activities in a timely and accurate manner including status reports informing groups and stakeholders or marketing activities
Generate and implement Internet marketing ideas for special promotions associated with sporting events, new product launches, new technology, etc
Lead or participate in key merchandising initiatives or programs with moderate to wide visibility
Ensure merchandised assortments deliver differentiation in the market place and drive incremental growth
Communicate collections and assortment strategies and tactics to category teams
Provide direction to marketing specialists, copywriters, and designers on Eastbay catalog layouts and production schedule
Craft thorough creative briefs and guides concept development
Champion creative concepts throughout the organization to ultimately deliver relevant messages to consumers
Serve as a resource for account managers to make certain category assortment is appropriate for specific Foot Locker web sites
Participate in vendor pre-line and final line meetings. Works closely with buyers to become familiar with products and consumers to develop appropriate marketing strategies and designs for communicating to the target
Collaborate with Vendor Account Managers to coordinate and implement vendor proposals to meet brand strategy and align with category marketing plans
Review market research and internal reports to keep up to date on category sales and goals
Understand category demographics and stays current with marketing/merchandising trends
Provide direction to marketing specialists to merchandise catalog layouts per brand standards and category marketing plans
Direct photo and video shoots to align with brand strategies and capture assets to use across categories
Participates in the creation of the story board and shot list
Serve as the category / product expert on all shoots
Represent the company and assigned category at athlete photo / video shoots, vendor meetings, grass root events. etc
Communicate to the customer service teams (call center, internet, etc.) as needed regarding upcoming promotional details, contests, product initiatives, etc., as related to their category
Demonstrated leadership capability, including the ability to inspire, mentor and influence others within a work group
Strong written and verbal communication skills, including meeting facilitation and presentations
Experience in a cross functional work environment, project management or matrix organization
Ability to travel up to 15%

Category / Product Marketing Manager Xbox Resume Examples & Samples

Experience world class training
Experience Real Leadership through face to face meetings with Microsoft Senior Leaders
Build an unrivalled network with the brightest graduate talent from all over the world
Gain support needed to fast track their career

Category Marketing Manager Resume Examples & Samples

Develop an intimate understanding of India customer needs
Drive Consumer Insights in line with business needs by executing Market Research, Agency Briefing, CI techniques and protocols
Execute Business Development initiatives from definition, design and planning, to commercialization
Leverage trends, insights together with IFF technologies to develop relevant value proposition for the market
Plan and execute essential category initiatives in India, to support project acquisition and IFF growth
Support regional category initiatives on a need base and through gathering markets data, trends, insights, potentials, and eventually executing regional projects
Manage commercial roll-outs with associated G2M material development and sales training
Support customer related pro-active and reactive projects with an aim to generate project acquisition/ win new business opportunities
Market IFF and its capabilities both internally and externally
Create marketing material (presentations / brochures / sell-sheets etc.) for commercial and customer promotions
Maintain business intelligence on market share across categories / companies / brands
A passion for developing brands
Creative flair for design
Highly proficient in PowerPoint, Excel, Photoshop
Ability to influence cross functional stakeholders
Knowledgeable & Inquisitive about food
Highly organised and results oriented with the ability to cope with tight deadlines
Minimum 7 years Marketing / Consumer Insight experience with a solid understanding of marketing strategy and consumer research techniques and a strong emphasis on general insight application
Advanced University Degree in Marketing, Food Science, Consumer Sciences, Market Research or equivalent
B2B Marketing experience, ideally with a strong know how of B2C marketing experience in the Food and Beverage industry

Category Marketing Manager Resume Examples & Samples

Develop and manage the implementation and communication of category and brand objectives, strategies and an annual Brand Plan in line with long term plans and annual targets
Develop and guide the execution of an operational plan in the areas of communication, innovation, promotions, pricing policy and distribution for individual brands within the category
Recommend, implement and evaluate the effectiveness of communication strategies on time and within budget
Identify and exploit brand opportunities not covered by communication such as innovation/renovation projects
Manage Product Portfolio Optimization at category level and ensure implementation at brand level
Evaluate nutritional communication activities of main competitors
Identify consumer promotional objectives and approve new POP communication and consumer promotions
Ensure all marketing activities are in strict compliance with the WHO International Code of Marketing of Breast-Milk substitutes and MAIF Agreement, Nestle Instructions and local country code
Monitor and manage brand allocated Product Fixed Marketing Expenses, (PFME) within agreed guidelines and budgetary control procedures
Develop a deeper understanding of consumers by leading research projects
Honors degree from a recognized university, preferably in the areas of Marketing/ Business Administration/ Communication
Minimum 7 years’ experience in Marketing in overseeing the implementation of category and brand strategies for healthcare/pharmaceutical products
Experience in market research and innovation projects, communication and promotional activities
Very Strong Communication and presentation skills and experience including fluency in Power point
Strong Leadership skills and ability to influence
Basic understanding of a P&L statement
Ability to thrive in a network organization

Category Marketing Manager Resume Examples & Samples

Bachelor's degree or equivalent with 4-6 years relevant experience required
Microsoft Word, Excel, PowerPoint
Excellent interpersonal skills, with the ability to confidently interface with people; developing and maintaining positive working relationships with all levels of the organization
Ability to communicate with others in a manner that ensures clear and mutual understanding of information
Sound judgment and problem solving skills
Knowledge of budget management
Must have excellent presentation skills and be dynamic in presenting to small groups

Associate Category & Marketing Manager Resume Examples & Samples

Local business coordination as well as category & channel sales development
Manage social media activities on all brands (content planning and execution) and become local expert/coordinator on digital marketing
Manage packaging changes (including on-pack promotions) as well as NPD' launches
Develop and manage all marketing activities launched via trade partners (print ads, coupons & POS, sampling)
3 to 5 years’ experience in marketing, sales or CCSD
Experience working in cross functional teams
Previous cross functional team experience
Mother tongue German and fluent in French, excellent level of writing in English

Category Marketing Manager Resume Examples & Samples

Drive profitable growth for the category through creating strategic category plans, implementing annual category business plans and integrating these plans into channel plans
Set direction, provide categories innovation and activation and manage local mix
3 years of experience Food marketing & innovations experience

Category Marketing Manager Resume Examples & Samples

Requires Bachelor’s Degree in Engineering, Marketing, Business Administration, or equivalent. MBA preferred
A minimum of 5 to 10 years of progressive and broad based strategic marketing, brand and product leadership experience working in organizations with highly advanced, innovative technical products
Experience with sales or marketing of products in the Americas with a track record of increasing or creating market share
Proven experience in global markets, including product launch and geography specific marketing research and initiatives
Demonstrated experience in leading aggressive and results-driven brand management and product planning strategies utilizing Voice of the Customer (VOC) to identify growth opportunities for the company
New Product Introduction (NPI) launch experience to include region-specific commercial initiatives with tracking to meet or exceed targets
Excellent powerpoint and excel skills required

Category Marketing Manager Woman Resume Examples & Samples

You develop the Category Marketing Women strategy while considering quantitative and qualitative assortment KPI’s
You are responsible for the campaign management, including planning, implementation, managing the various marketing channels, briefing and campaign reporting for the Women's category
You will be the interface with the respective Buying/Merchandising team, Brand/Performance Marketing and Onsite Editorial on day-to-day activities
You provide marketing-relevant assortment information, process the information for different channels and maintain relevant information-flow between categories and marketing channels
You identify important product areas, brands, topics on the basis of demand, budget, delivery curves, and the Zalando positioning in the market for your category, Women
In your role as project lead you plan, coordinate, and implement our new Category-relevant Onsite-Editorial-Shops, and further optimize the existing ones
Furthermore you will continuously optimize the communication processes within Category Management Women and to the different marketing departments
You are the functional lead for our Women`s Visual Merchandiser

Junior Category Marketing Manager Brands Resume Examples & Samples

You are responsible to pull interesting and category relevant stories from our top brands in close alignment with our Category Marketing Manager Men
You coordinate brand specific marketing topics within category management, Zalando Media Solution team (ZMS) and Brandshop team
You are responsible for the campaign management of brand specific campaigns, including implementation, managing the various marketing channels, shooting briefing and campaign reporting
You will be the interface with the respective Buying team, ZMS and Brand Marketing on day-to-day activities and continuously optimize the communication processes within these teams
You request brand material and product samples for brand slots and Editorial shops
You attend brand meetings for the Top Brands of the Men’s Category and prepare the relevant Marketing input

Category Marketing Manager Resume Examples & Samples

Knowledge of full marketing mix with particular emphasis on ethical and health care marketing
Knowledge of local health care systems, customers and trade environment
Knowledge of project management techniques and team motivational techniques
Knowledge of computer software applications
Superior English language skills
Experience in international marketing
Active participation in regional business planning and strategic thinking
Learn to achieve results by working with people without having direct authority
Cross cultural and multi-functional experience

Category Marketing Manager Resume Examples & Samples

Bachelor’s Degree in Communications, Marketing, Business Administration, or related field required
7+ years of experience in large retail environment, consumer package goods, or advertising agency that serves Fortune 500 companies
2+ years of management experience with strong people development background
Must have working knowledge of consumer and competitive insights, business analysis, and seasonal sales strategies, while managing workflow of supporting specialist(s) and coordinator(s)
Strong interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external, including investors, directors and executive officers
Consistently operate with the highest level of discernment and confidentiality
Self-motivated with the ability to meet and exceed position requirements under minimal direction and supervision
Ability to operate professionally, effectively, and ethically as an individual contributor and member of a team
Provide superior customer service, demonstrating sound logic and judgment
Proficient use of Microsoft Office programs, including Word, Excel, and PowerPoint

Category Marketing Manager Resume Examples & Samples

Lead marketing strategy ideation, development, and execution efforts across multiple products and/or product categories
Proactively partner with product management on long range strategy development to create and implement the category’s marketing calendar
Establish trust and build efficient business relationships that drive deliverables and achieve goals
Provide leadership support in all mass brand advertising, direct mail, social media, public relations, Customer Experience Marketing and eCommerce efforts
Write agency briefing documents; gain alignment with product management, leadership and the broader Marketing Brand organization
Organizational Agility - get things done and influence through formal and informal channels
Prioritization Ability - Spend time and the time of others on what's most important. Creatively eliminate roadblocks and create focus for prioritized initiatives

Marketing Manager Adult Category Ireland Resume Examples & Samples

Specifically responsible for the implementation of the cluster marketing strategies locally in the Ireland market for fraility and disease and enhanced recovery
Responsible to ensure cross functional working as part of the Category Team to ensure the best tailored value propositions for customer needs in Ireland
Manage, coach and develop a team of professional marketeers towards achieving agreed objectives and KPIs specific to the category responsibilities
Develop marketing business objectives which are fully aligned to the category strategy for the range of products in their portfolio
Development of Ireland specific channel tactics that reflect the opportunities and address the competitive threats within each channel in Ireland
To manage, lead, motivate and develop the respective marketing team towards achieving agreed objectives across a range of functional capabilities including but not limited to data analysis, market research, competitor analysis, brand activity, promotional expenditure, and customer relationship management
To identify training and expertise gaps and needs for the marketing team in Ireland and recommend to senior management how best to bridge these gaps in addition to coaching and developing to upskill and close these gaps
Have an overview of the A&P budget in Ireland while continuing communication on same to Group Marketing Manager
As a manager attend all Category Team Meetings in Ireland and contribute and report on all relevant aspects of the category performance
Develop localised campaigns in Ireland in accordance with the wider cluster Category Plan
To develop and maintain a close working relationship with HCP’s and other relevant business and commercial customers as appropriate
To work closely with other medical team members to ensure maximum outputs, including superior levels of customer service
To monitor the business environment, changing customer needs and competitor activities to ensure that where necessary revised marketing and action plans are agreed and implemented
To analyse on a continuing basis the performance of the category
To liaise with other departments such as Finance, Distribution and others on matters relating to products i.e. supply etc
To attend local, national and international sales and marketing meetings as required
To ensure where possible that Best Practices are shared across UK/Ir and that work is not duplicated
To ensure that the cluster has a shared voice through the Group Marketing Manager back to global
To work closely with Group Marketing Manager to ensure effective communication across the cluster
To work closely with Group Marketing Manager to ensure close links cross cluster for the adult category and to work to share Best Practices and efficiencies
5 – 6 years experience in total in the Pharmaceutical or FMCG Sales & Marketing Business marketing field
At least 4 years experience in a product management or equivalent role at a leading company with a knowledge of product management/marketing practices
Knowledge and experience of local market
Highly developed presentation and communications skills
A strong understanding of the healthcare/ pharmaceutical market and in particular Healthcare Professionals and key opinion formers is essential for this role
Involvement in developing comprehensive and complex marketing/product reports, which measure profitability by, product, channel, category, retailer etc
Computer Literacy is essential for the role, Microsoft Office, Word, PowerPoint, Excel. Lotus
Strong reporting writing skills
A relevant degree
Sales experience desirable
The successful person will be a self-starter, who sets and exceeds higher targets than those set by the Company
Excellent project manager with strong leadership skills and the ability to motivate people and build partnerships both internally and externally
Enthusiasm and energy for the role must be evident
Strong commercial orientation, comfortable being part of a sales driven organisation
Strategic thinker who can detail and drive methodical implementation plans
Experienced professional who has the presence and stature to be able to persuasively influence relevant legislative bodies, opinion leaders, user/consumer groups and other stakeholders
Inspired communicator with the ability and willingness to share knowledge and to collaborate and work within a matrix organisation
Highly developed analytical/problem solving skills
Good financial/numerical management skills
Strong goal setting skills and effective result orientation
The incumbent must be able to prove that they have championed the product management for category leaders to new levels of extreme success in a demanding and exerting international organisation
Evidence of Change Management, Innovation and new world thinking is essential to the success of the incumbent
Highly developed seasoned presentation and communications experience proven at international senior corporate level
Considerable practice in developing comprehensive and complex marketing/product reports, which measure profitability by, product, category,etc

Category Marketing Manager White Dairy Resume Examples & Samples

To develop the category (strategy into action) plan and ensure all applicable countries develop coherent annual White Dairy activation plans
Develop and implement the brand strategy for appointed White Dairy brands and products, in line with the category strategy, in order to build and/ or launch strong profitable brands/products
Integrate above in 3 year brand plans (covering consumer, shopper, customer and category) and translate them into operational plans
Manage the brand portfolio of master and regional brands
Translate big ideas/campaign ideas into brand activation campaigns for Export, for both the global and regional brands
To generate, in cooperation with the global category team and area sales/marketing managers, new concept ideas based on local consumer and shopper insights, leading to a coherent innovation roadmap
To lead NPD projects and actively manage time to market
To initiate shopper and consumer insight studies in close cooperation with the area marketing manager and global consumer insight manager
Define, plan, manage and co-ordinate projects within the project management guidelines. Brand projects include communication, activation, media, innovation and PR
Manage the A&P budget for defined projects
Able to work in a multi – disciplinary organization
Creative thinker with a pragmatic mindset and solution oriented
Proactive, flexible and customer oriented can do mentality
Strong communication & influencing skills
Hands on but able to keep focus on the bigger picture
Enthusiastic about acquiring new skills and knowledge, as well as for developing others
A great organizer ensuring tight deadlines are met both internally and externally

Category Marketing Manager Resume Examples & Samples

Possess 8 to 12 years of working experience, with at least 6 years’ in marketing /brand management
Marketers with exposure in Trade Marketing / Sales function preferred
He/She should possess good marketing communications and digital marketing skills
He/She should possess strong interpersonal skills; is collaborative; have experience working closely with the regional/global offices
Proficient in MS Excel an advantage

Category Digital Marketing Manager Resume Examples & Samples

Partner category brand teams and digital agencies to define digital strategies for agreed focus brands (under the guidance of the Category Digital Director)
Develop Digital asset recommendations across Paid / Owned/Earned media in collaboration with Global Brand Leads, regions & areas – driven by KPIs, performance and deployment feedback
Implements defined category Digital Marketing Capability for their respective brands and wider marketing and functional support teams
Develops team and organization on Digital Marketing skills. Coaches team, peers and colleagues for performance and career
Partner with the approved Global Digital Agency teams for successful planning and execution
Drive the roll out plan in partnership with regions and areas for digital programmes across multiple digital platforms
Be the key point of contact for area digital leads, LOC brand teams to service their needs to ensure excellent execution
On-going review KPI’s for programme execution across regions / areas
Consolidate key learning’s in partnership with category teams, area digital leads for global asset development
Focus on ROI of programs to measure effectiveness and proposing adaptations as necessary
Report project status and issues to Category Digital Delivery
Excessive experience in digital marketing. (Digital Agency experience a would be advantageous)
Must have command of interactive/digital best practices, trends and tools. Particular strengths in interactive/digital marketing include search marketing (SEM/SEO), content marketing, social media, mobile marketing, word of mouth/viral campaigns, user generated content, relationship marketing, gaming and use of web analytics and how they are applied
Must have full understanding of Paid, Owned, Earned, aspects of Digital marketing and how it fits as part of on overall, integrated marketing mix
Ability to build relationships and manage performance of key partners
Comfort with ambiguity, and building capabilities/organizations with very little definition

Category Marketing Manager Resume Examples & Samples

Experience with sales or marketing of products in the EU28/EMEA with a track record of increasing or creating market share
Experience working within branded B2B and/or B2C environments with exposure to large-scale projects and cross-functional involvement in a variety of areas
Excellent PowerPoint and excel skills required
Excellent communications skills (oral and written) a must

Category Marketing Manager Resume Examples & Samples

Excellent business and marketing acumen
Deep financial knowledge
Inspiring presentation skills
Outstanding people leadership capabilities (Novartis Leadership Standard)
Strong conflict management skills
Excellent time management and capability to handle set of complex projects at the same time
5+ years of marketing experience with proven track record of achievements gained in leading FMCG companies
Marketing related experience within OTC industry and experience in sales is a plus
Need to demonstrate cross functional expertise and capability to thrive in a highly complex and matrix environment
Must have demonstrated strategic and analytical thinking expertise, as well as ability to influence senior management decision making
Excellent verbal and written communication skills in English and Russian
Strong negotiation skills with capability to build good relationship
Action oriented
Organized,
Energetic and passionate about their brands/ projects

Category Marketing Manager Resume Examples & Samples

Brand Management: Build and manage an authentic and engaging brand that connects with all customers. Support business growth aspirations through development and maintenance of a brand architecture that enables deep relationships with existing consumers, attract new consumers, and enable the brand to expand per business strategy
New Product Development: Collaborate with a dedicated cross-functional product development team to develop and launch new products to market
Integrated Marketing Communications Strategy and Implementation: Manage the development and implementation of annual integrated marketing communications plans, encompassing product launch campaigns, public relations, advertising, digital marketing, social media, content development, issues management, search engine optimization/search engine marketing, special events, community relations and employee communications, in order to increase brand awareness and sales
Agency Management: Select, manage and develop marketing agency partners – drive focus and execution and foster a culture of collaboration, performance and growth
Manage brand management and marketing budget
Strong customer/ client service orientation and belief in the Worthington Industries' Philosophy
Experience developing and executing brand management principles, including brand architecture, positioning & overall campaign development
Experience creating and executing consumer and channel/ trade marketing campaigns
Overall understanding of creative development of all media (owned, earned, paid, sales/ trade support, etc)
Uses voice of customer research to make creative, data-driven and applicable recommendations and decisions
Strong and versatile communication and interpersonal skills, adaptable to multiple audiences
Ability to participate in and coordinate a diverse group of individuals including sales team, engineers, operations/ production, designers, printers, copywriters, strategists, researchers, marketing agencies, etc
Software proficiencies: Microsoft Office. Working knowledge of web content management systems, graphic design and/or social media admin tools a plus
Problem solver with strong planning and organization skills
Bachelor’s degree in marketing, public relations or a related field or equivalent experience
Minimum five years of product marketing experience in a communications-focused position
Experience managing projects with cross-functional groups
Experience contributing positively in a team environment
Relevant experience in alternative fuels or energy-related field a plus

Category Marketing Manager Resume Examples & Samples

Achieve/Exceed annual business targets
Incumbent leads identification of customer/end-user needs insights, develops market size/potential models and drives product development including execution of marketing plans to achieve successful commercialization of new opportunities
Synthesize, interpret, and apply information to develop insights providing new perspective on products, categories, competitors, markets, and/or K-C pricing and performance
Define the current market position and potential demand opportunities via situation and opportunity assessments for brands, products, and portfolios
Initiate and manage overall category product portfolio with consideration for competitive offerings and clear focus on customer needs
Provide timely, concise and effective oral and written communications to inform business team of competitive activity and products, providing pro-active recommendations as needed to counter any threats and capitalize on opportunities
Support product management initiatives to ensure category and product portfolio health
Maintain Kimberly-Clark’s category leadership position in key categories by engaging and influencing external market associations
Connect across the K-C Enterprise seeking opportunities to leverage the full breath of product/technology innovation to enable speed to market and drive growth
Bachelor's degree in marketing or related field
At least 4+ years of marketing/product management experience with proven track record of success
Ability to develop and successfully execute growth strategies and lead multi-faceted innovation projects
Strong analytical skills able to obtain and assess data from multiple sources in order to identify actionable insights that enable decision making, enhance sales messaging and deliver results
Ability to communicate effectively with cross functional team members and all levels of management
Experience leading and/or supporting complex business negotiations
Project management proficiency
Experience delivering results working with cross-functional groups (e.g., sales, R&E, finance, and operations)
Graduate Degree (MBA or equivalent)
6+ years of related marketing/product management experience with proven track record of success
Existing knowledge of K-C products and technologies
Cross-functional experience delivering results in marketing, sales, and strategy
Product development and commercialization experience