Integrated Marketing Manager Resume Samples

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L Effertz

Lilla

Effertz

19537 Vicky Skyway

San Francisco

+1 (555) 326 1646

19537 Vicky Skyway

San Francisco

Phone

p +1 (555) 326 1646

Experience Experience

Los Angeles, CA

Integrated Marketing Manager

Los Angeles, CA

Gaylord Group

Los Angeles, CA

Integrated Marketing Manager

Lead the marketing plan process across all touch points, working with domain experts across the marketing organization to develop integrated, end-to-end marketing plans. This includes: development of holistic marketing brief, insights and KPIs, ensuring proposed tactics and creative direction align with key goals and objectives, plan sell-in to marketing leaders, regular reviews and refinement, executional implementation and optimization, and analysis and reporting results to leadership
Work closely with sales staff and marketing colleagues to strategize, create, and write integrated marketing proposals and custom presentations for select accounts
Conceptualize and develop advertiser-specific marketing solutions– from ideation to execution utilizing various brand assets (print, online, social, research, etc.) on categories including, but not limited to: Jewelry/Watch, Mass Beauty, Food/Beverage
Assist VP, Client Solutions with tracking all event/hospitality opportunities with PR so that Team Sales is constantly kept abreast of unique opportunities to serve up to clients and prospects
Serve as the primary communications hub for all assigned NGP priorities keeping sales and Client Solutions teams up to speed on scheduling, marketing, PR, talent developments, etc
Work with the integrated marketing, sales, research and events teams to strategize, create and write omni-channel proposals for category specific clients, including but not limited to fashion, retail, luxury jewelry and watch, beauty, automotive and non-endemic
Set objectives and development plans, review performance and provide feedback on a regular basis

Philadelphia, PA

Integrated Marketing Manager, UK

Philadelphia, PA

Denesik-Gerhold

Philadelphia, PA

Integrated Marketing Manager, UK

Strong track record of developing highly collaborative cross-functional relationships and influencing a cross-functional team
Measure, analyze, optimize, and report on campaign and lifecycle program performance
Drive rhythm of business communication between HQ and in-market teams, including cross-functional calls and updates, and development of international process models
Build consistency around Twitter’s brand personality and voice across local markets by partnering closely with the brand strategy, creative, and in-market teams
Partner with global channel leads to execute local campaigns across email, push, in-product, SEM, display, and other marketing channels
Partner with local and HQ teams to define and prioritize calendar of local campaigns and global campaign/lifecycle program improvements in these markets
Drive localization and transcreation of global campaigns and lifecycle programs to maximize performance in local markets

present

Chicago, IL

Senior Integrated Marketing Manager

Chicago, IL

Bins and Sons

present

Chicago, IL

Senior Integrated Marketing Manager

present

Works closely with Marketing Research Manager to leverage research to develop strategic approaches and recommendations
Work within established budget guidelines and manage costs for all projects
Collaborate with field and partner marketing teams to develop integrated marketing activities that can be executed across the subsidiaries and ecosystem
Monitor, interpret and report integrated marketing campaign performance and provide strategic direction and guidance based on analysis of results
Assist in the reporting out of integrated programs and campaigns and development of case studies and award submissions
Drive the development and manage the execution of such campaigns from concept through to implementation
Provide project management support of sold client programs

Education Education

Bachelor’s Degree in Marketing

University of California, Irvine

Bachelor’s Degree in Marketing

Skills Skills

Strong attention to detail
Ability to solve complex problems, work through difficult issues and recommend innovative solutions that bring clear, actionable communications to consumers
A quick learner, adaptable to new technologies and environments
Strong proficiency in business applications
Exceptional organizational skills and a strong attention to detail
A self-starter who is good at assessing new growth opportunities
Strategic marketing experience, with significant ability to spearhead, lead, and manage the development of marketing and communications programs
Excellent writing / editing and verbal communication skills
Proficient in Microsoft Word, Excel and PowerPoint; other creative platforms
Highly collaborative, resourceful, entrepreneurial, and enjoys creating and implementing new processes and introducing new initiatives

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Senior Integrated Marketing Manager Resume Examples & Samples

Develop integrated marketing plans for each vertical that reflect business goals and vision, market conditions, competitive intel, product roadmaps, plus advertiser and consumer insights
Leverage online and offline advertising channels, social media activation, promotions, events, SEM, email marketing, content marketing, B2B advertising and mobile tactics targeting consumers and advertisers to increase awareness, acquisition, engagement and retention
Identify potential opportunities, in collaboration with Marketplaces content team, to develop and nurture relationships with prospects and clients through all contact lifecycle stages on website (pre-prospect to prospect, prospect to client/customer)
Manage team members to formulate specific channel tactics, reporting dashboards and testing plans based on campaign performance, user data, budget parameters and KPIs
Lead co-marketing initiatives and programs, working with cross-functional teams to leverage reach and strength of Tribune’s distribution power
Test and validate business position concept and go-to-market campaign for optimal results
Responsible for team’s consistent application of positioning, messaging and vertical brands across all components of marketing mix for any given program
Analyzes the results of launched initiatives and drives improvements through scalable, efficient new processes to optimize plans be it within programs or among resources
Proactively plans to address new market opportunities and react to unforeseen challenges
Set strategy for creative development including competitive intel, target segmentation, positioning (or repositioning), value proposition and brand attributes and message hierarchy
Aid in managing marketing budget and forecasting
Bachelors degree in Marketing, MBA preferred
7+ years of experience and demonstrated accomplishments in marketing strategy development, rigorous testing, measurement and iteration to improve results continuously and generate a positive ROI
Strong analytical skills and passion for interpreting and translating quantitative and qualitative data into actionable insights and marketing strategies
Ability to understand and interpret a complex competitive landscape and effectively position and direct prioritized channel strategies that will deliver the greatest impact on objectives
Knowledge of “media math” and language such as CPM, CPA, CPC, ROAS,
Accomplished range of skill from high-level strategic thinking to detailed execution
Proven ability to manage multiple, competing priorities simultaneously and work effectively across functions and at all levels of the organization
High level of creativity, innovation, problem solving skills and strong right brain/left brain orientation

Integrated Marketing Manager Resume Examples & Samples

Develop the go-to integrated market strategy and message to drive lead generation and customer loyalty
Create, manage, and execute yearly strategic, comprehensive, integrated marketing campaigns in collaboration with product marketing managers to meet defined business objectives
Work with Content Marketing, Creative team, and Digital Ops to execute against national and regional campaigns (e-mail campaigns, webinars, brochures, flyers, social media activities, microsites, and direct mail)
Assess challenges and potential opportunities in specific customer segments and quickly create solutions to address those challenges and opportunities
Lead event campaigns for Salesforce.com relative to demand generation that are qualified
Assist in executing marketing plans for state adoption teams as needed
Help create training material for product marketing and state adoption wins
Manage marketing budget
Track, measure, analyze and refine program activities and effectiveness. Use marketing automation to set up behavior driven business rules and campaigns
5-7 years successful experience in Relationship Marketing or related Marketing functions
Experience in a fast-growing environment with significant knowledge of integrated marketing campaigns, digital marketing, sales training, and event management required
Attention to detail, deadlines and impeccable organization skills required
Strong analytical, project management, and process skills
Required travel up to 30%
Experience in the Education industry preferred

Integrated Marketing Manager Resume Examples & Samples

Develop integrated marketing programs that help generate advertising revenues across all media assets
Conceive and develop client and category specific marketing strategies, including proposals, presentations, positioning of research, sell sheets, etc
Serve as marketing point person for sales reps in designated territory
Create client marketing/merchandising program wrap-ups
Develop and oversee advertorial, special section concepts, and special units for clients
Oversee budget tracking and forecasting for client programs
Work collaboratively with sales reps, key sales assistants, freelancers, and other internal/external resources to coordinate and execute successful marketing programs that drive advertising revenues
Coordinate with event, online, research, and design departments as necessary to generate effective programs, presentations, and sales materials

Integrated Marketing Manager, Bicycling Resume Examples & Samples

Maximizing customer lifetime value through development and execution of onboarding and customer journeying programs. Current product mix includes books, magazines, events and branded products
Product Strategy: Develop product marketing plans working with brand team and books team to maximize customer lifetime value while closely managing cadence of promotions
Events: Lead strategy behind engaging customers and site visitors to participate in branded events
Collaborating with advertising and editorial; working closely with the brand to drive new ideas
5+ years’ experience in direct marketing, consumer marketing or product management
Strong interest bicycling and leading an active, healthy lifestyle
Creative and eager to brainstorm ideas
Partnership sales/marketing experience a plus

Senior Integrated Marketing Manager Resume Examples & Samples

Work with Product Marketing, Sales Enablement Marketing, Corporate Communications and Customer Engagement Marketing to support the development of integrated marketing campaigns across EMEA and APAC, aligned to the core business strategic objectives
Drive the development and manage the execution of such campaigns from concept through to implementation
Manage the production of marcoms deliverables including but not limited to campaign creative, marketing collateral, thought leadership content and appropriate delivery channels
Ensure relevant contributors (internal and external vendors) are effectively briefed and deliverables/performance are regularly monitored to drive progress against upcoming campaigns. Ensure change requests are communicated in an appropriate and timely manner. Communicate any deviations to delivery date, output or budget to the Senior Director Marketing, International
Develop a quarterly marketing campaign calendar aligned to overall messaging strategy which is communicated to relevant stakeholders across the EMEA & APAC businesses
Measure ROI of marketing campaigns against key KPIs and report back to the wider business via a monthly dashboard. Make course correction recommendations to ensure marketing campaigns are delivering against core business strategic objectives

Digital Conversion & T K Integrated Marketing Manager Resume Examples & Samples

The Marketing Manager must be hands-on and detail-oriented, and able to deliver results in a fast-paced environment. This person must have strong interpersonal, communication, and problem-solving skills. This individual will be a team player who is well versed in details
Strong ability to influence at all levels within the organization
Analytic thinker capable of breaking down complex problems and identifying key factors and interdependent relationships between factors
Always acts with the highest level of ethics and integrity
5 years of relevant product/integrated management experience preferred
Digitally savvy and able to understand and use web tools routinely
Pragmatic Marketing certifications a plus (i.e. Pragmatic marketing)
Proven user of data analytic and other research to build, implement and modify effective strategies

Integrated Marketing Manager, Teen Vogue Resume Examples & Samples

Develop, write and execute cross-platform programs and added-value opportunities
Assess advertisers needs to create custom, unique programs that meet clients’ objectives
Develop relationships with third party vendors and organizations to constantly evolve and enhance program offerings
Contribute ideas in group brainstorms and client meetings
Manage program and event budgets
Attend sales calls, as needed
Minimum 3+ years of experience at a major consumer publication or advertising/public relations agency
Exceptional writing and presentation skills
Background in event execution is a plus
Experience working with sales collateral and sales presentations
Knowledge of digital and social space
Advanced proficiency in PowerPoint and Excel
Highly motivated, self-starter who is able to think creatively and problem-solve independently

Integrated Marketing Manager Resume Examples & Samples

Writes customized and concise proposals and presentations
Pre/post-sale liaison on Integrated Marketing projects
Develops advertiser-specific marketing programs that include elements such as: custom creative, online/digital/social/tablet campaigns, customized events, custom video series, and more
Attends sales calls to articulate and sell-thru Integrated Marketing ideas
Works directly with senior management on supporting the development of advertiser packages that drive print and digital sales
Project lead for select third-party partnerships
Manages sponsor elements of signature events
Cultivates relationships with key clients year-round

Integrated Marketing Manager Project Hire Resume Examples & Samples

Bachelor’s degree from a four-year college or university is required; majors in Marketing, Business Administration, Communications, or other related field preferred
Minimum 5 years of progressive, relevant consumer-facing marketing
Minimum 5 years of relevant leadership experience including supervisory and budget responsibilities
Excellent interpersonal and communication skills and the ability to interact with partner and foster cross-functional teamwork among Marketing & Sales, entertainment and operations
Be a subject matter expert and having detailed understanding of Marketing & Sales programs
MBA or equivalent degree strongly preferred
Lead business plan development and present clear recommendations to management for approval and implementation
Motivate and work collaboratively with cross-functional peers
Ability to influence others at all organizational levels (from junior to executive levels) Ability to think strategically and conceptually
Demonstrated ability to manage a large volume of complex work effectively and efficiently while being detailed orientated
Strong track record meeting targets and objectives
Strong planning and organizational skills. High energy and strong work ethic
Solid understanding of consumer and brand research
Digital and technical savvy, including experience working on social media initiatives
5+ years in the consumer goods, entertainment, travel or theme park industry preferred

Integrated Marketing Manager Resume Examples & Samples

Work with internal teams to execute national campaigns (e-mail campaigns, webinars, brochures, flyers, social media activities, microsites, and direct mail)
Use marketing automation to set up behavior driven business rules and campaigns
Bachelor's Degree in Business preferred, or equivalent work experience required or Marketing required
Five Plus years successful experience in Integrated Marketing or related Marketing functions
Experience in a fast-growing environment with significant knowledge of integrated marketing campaigns, and digital marketing required

Integrated Marketing Manager Resume Examples & Samples

Work with the integrated marketing, sales, research and events teams to strategize, create and write omni-channel proposals for category specific clients, including but not limited to fashion, retail, luxury jewelry and watch, beauty, automotive and non-endemic
Participate in brainstorming sessions with sales and account management teams to answer a high influx of RFPs
Manage the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.) from inception to completion
Present new ideas, partnerships and innovations to team / manager to drive business and overall branding efforts
Manage advertiser participation in W signature events
Manage budgets related to promotional/merchandising programs
Operate with a superior level of client service in all client-facing communication
Track and execute programs, while maintaining budget parameters

Integrated Marketing Manager Resume Examples & Samples

3+ years building cross-platform digital marketing programs
Strategic, creative thinker with the ability to turn idea into holistic content programs
Strong attention to detail, organized and good management skills
Must be a self-starter
Ability to work well with different stakeholders across organization
Manage multiple projects and deadlines
Master of key software tools such as PowerPoint, Excel, and Word

Senior Integrated Marketing Manager Resume Examples & Samples

Work with Senior Director, Integrated Marketing and digital, sales and art departments to develop cross-platform/digital programs and added-value opportunities; attend sales calls as needed
Proficiency with day-to-day RFP process in a media-type environment, comfortable working across and seamlessly with multiple departments
Position requires a creative thinker who can assess advertisers’ needs and create custom, unique programs that meet clients’ objectives
Write presentations and added value proposals in the Glamour voice that meet client KPIs and stay within the allocated budget, effectively incorporating and communicating advertisers' marketing and brand goals
Manage added-value program execution within budget, including but not limited to: advertorials, blogger/influencer/social, sweepstakes, sampling, digital programs, outdoor advertising, events/custom activations, etc
Contribute ideas in group brainstorms and client meetings – ability to work independently and within a team environment
Close attention to detail and ability to manage multiple projects in a high-volume, fast-paced environment
Develop and maintain relationships with third party companies
Excellent event execution, creative strategizing as well as strong written and verbal communication
Keep current on trends and news in fashion, beauty, tech/digital/social, retail, etc
Proficiency in Mac, Microsoft Office Suite, Adobe InDesign and Acrobat Pro

Integrated Marketing Manager, Prevention Resume Examples & Samples

Manage RFP process across select categories from ideation through execution and provide client-ready responses to successfully support the sales team and win business across all Prevention properties
Ideation and writing of proactive proposals, programs and presentations articulating Prevention's unique value and brand DNA
Work with sales and marketing counterparts to build signature programs, strategic partnerships and competitive added value opportunities for clients to increase visibility, revenue and client base for the Prevention brand
Project manage and execute sold programs across all media including print, digital, mobile, social and event platforms, working with internal departments and outside vendors to achieve successful outcomes. Manage individual budgets
Write and develop sales support collateral such as sell sheets, media kit materials, recaps, comps, etc
Responsible for management of select Prevention marketing programs including category specific management of Prevention's signature event - the R3 Summit

Integrated Marketing Manager Resume Examples & Samples

Ideation; writing & presentation; project management
Develop integrated marketing proposals across a variety of selling categories (endemic and non), business size (multi-national brands and single-store entrepreneurs) and budgets. Includes collaborative and individual ideation. Strong marketing/proposal writing and visual layout are required. Strong presentation skills a plus
Act as category expert and resource for owned categories, including development of industry partnerships, sales opportunities, media trends, industry trends, etc. when appropriate. Develop and communicate these to sales and marketing teams
Project manage sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes
Manage all custom program budgets including invoice processing, monthly reporting and year-end actualization
Support department signature programs, including owning activations with in them and executing media-driving sponsorships that are part of them

Integrated Marketing Manager Bicycling Resume Examples & Samples

Minimum 3-5 years of marketing and/or sales development experience for a media brand
Detailed oriented with ability to manage multiple projects and priorities in a fast- paced, high-volume work environment
Working knowledge of digital highly recommended: from web advertising units/capabilities to implementation of digital marketing concepts, knowledge and comfort with social media platforms, apps, and tablet platforms for media/publishing
Awareness of current culture and trends as they relate to the Bicycling brand and relevant promotional opportunities
Proficiency with Microsoft Word, Excel and Powerpoint

Integrated Marketing Manager Resume Examples & Samples

Spearheads sponsor presence at multi-market Country Living Fair event series, including ideation and implementation
The Country Living Fairs are a series of 4 events in Nashville, Rhinebeck, Columbus and Atlanta, with a total of approximately 100,000 attendees
Now in its 11th year, the Fairs bring the magazine to life with three days of shopping (from over 200 vendors), free demonstrations by Country Living editors and experts, and fantastic food
Involves travel to Fair locations
Works with sales staff to brainstorm, write and implement integrated marketing and added value programs utilizing brand assets (print, online, social, research, etc.)
Attends sales calls to pitch integrated marketing solutions and/or promotional programs/ideas; educates sales staff on new and emerging partnerships and platforms; updates sales collateral
An exemplary communicator, both written and verbal
Resourceful, proactive, detail-oriented, organized and able to thrive in a fast-paced environment
Familiar with all aspects of integrated marketing, including digital, social, and emerging media platforms – digital fluency will be a critical part of the job
Willing to work in a highly-collaborative atmosphere, yet be comfortable taking the lead on projects, where appropriate
2+ years integrated marketing experience; experience or knowledge of “big brand” media a plus
Proficient in PowerPoint, Word and Excel; InDesign skills a plus

Associate Integrated Marketing Manager Resume Examples & Samples

Work with sales reps across different categories to fulfill all promotional needs and requests
Write standard and customized merchandising proposals based on advertiser objectives as assigned; execute programs based on written proposals
Contribute to the development of multi-advertiser issue/category/themed added value programs and execute programs as assigned
Support execution of magazine events, including annual signature event(s), sales meeting and others as assigned
Regularly provide creative ideas for events and programs, client gifts and entertainment and magazine editorial tie-ins
Manage budgets for programs, special events and projects as assigned

Integrated Marketing Manager, Bicycling Resume Examples & Samples

Candidate must have strong balance of strategic and creative skills and experience in developing compelling integrated marketing programs
Strong written and verbal communication skills; strong copywriting skills required
Highly pro-active and solution-oriented, a team player and self-starter with strong interpersonal and client skills
LI-NS

Integrated Marketing Manager Resume Examples & Samples

Execution methodology, SLA and stage/gate framework
Planning, track and control discipline for governance
Stakeholder collaboration, decision-making and change control structure
Executive and stakeholder communications cadence and dashboards
Evaluation-to-plan and return/impact reporting
Building the structure for a common point of stakeholder collaboration in aligning strategy, objectives and implementation plans for integrated marketing programs
Establish governance and stage/gate models, success criteria, key stakeholder roles and accountability
Providing coordinated scheduling and workflow management tools to increase likelihood for on-time, on-budget plan delivery

Activation Integrated Marketing Manager Resume Examples & Samples

Take on day-to-day project management and implementation/production of all integrated program elements – which may include print, digital, video, mobile, social and native executions - to ensure flawless execution
Work with senior decision-making clients and partners (Executive Producers, Brand Managers, VPs of Advertising, etc.) to articulate our ideas and instill confidence throughout the execution process especially during critical periods of uncertainty or compressed timeframes. This position requires an individual to be a thoughtful and articulate speaker due to significant client interaction and internal communication required
Ensure that all needed assets and resources are identified and managed to successfully meet expectations
Develop and maintain all project deliverables including scope of program, budgets, timelines, and creative guidelines – and confirm all projects are completed according to schedule and within budget
Function as the “gatekeeper” to ensure that projects are executed in accordance with the project plan/life cycle
Drive project delivery through effective use of external/client, internal and vendor status meetings and meeting notes
Ensure the assigned project team clearly understands their respective scope in terms of deliverables, target milestone dates throughout the project -providing guidance and direction as needed
Establish and deliver program wrap-up reports and case studies for clients and for use internally in pitching new business
Experience working in a production role (overseeing multiple elements and cross-functional team to implement a program/project) is a must with successful history of project completion, including experience in setting and managing internal and vendor expectations
Significant account/client management experience a large plus
Sound working knowledge of video production/digital media/advertising/print production/promotions/marketing
Knowledge of interactive marketing, web technologies, web development processes and the delivery of solutions with creative components including websites, sweepstakes/contests, video, and digital media highly advantageous
Self-starter, team player with strong verbal and interpersonal skills – and ability to adapt as program evolves
Strong written and business communication skills
Attention to detail and accuracy essential to all job functions
Ability to collaborate with digital marketing, creative services, video production and sales teams
Strong strategic thinking and problem-solving skills are essential
College graduate, Marketing or Media/Communications degree preferred

Integrated Marketing Manager Resume Examples & Samples

Day to day creation of proposals and presentations
Proactively create 360 degree multi-platform marketing programs to drive incremental revenue across the franchise
Excellent internal relationships
Bringing new media product opportunities to the wider team
To have good competitor intelligence and knowledge
Strong internal presentation skills
Proactive identifying of new opportunities and revenue streams
5 years of sales development and marketing experience in a related industry
Knowledge of cross-platform advertising sales, marketing, event and related research
Proven ability to develop and implement creative, strategic, revenue-driving marketing initiatives
Proactive team player
Excellent public speaking and communication skills
Exemplary writing skills
Proven success in execution of marketing programs from conception to completion
Microsoft Office fluency
Bachelor’s Degree preferred
LI-JA1-WSJ

Associate Integrated Marketing Manager, Dr Oz Resume Examples & Samples

Develops and writes integrated proposals, primarily in the Health & Wellness category
Fulfills added value programs (e.g., sweepstakes, contests, gifts-with-purchase, street teams, out-of-home, etc.) and creates client recaps
Creates, manages, and executes customized advertorials, which may include management of photo shoots
Manages timelines, budgets and invoices for client programs
Services day-to-day requests of Sales staff/management (e.g., client history, event recaps, idea revisions, photo/documentation books, etc.)
Attends sales calls to present added value programs and ideas
Assists Executive Director/Integrated Marketing with special projects (e.g., national sales meeting, industry conferences/trade shows, special projects for Publisher, etc.)
Minimum 3 years of related experience (preferably in magazines)
Proficient in PowerPoint, Excel, and Word (knowledge of InDesign and Photoshop a plus)
Must be able to communicate clearly and concisely in both writing and speech (ability to write advertorial copy a plus)
Must work well under time pressures, be organized and able to juggle multiple projects simultaneously
Clear understanding of and affinity for brand

Senior Integrated Marketing Manager Resume Examples & Samples

Conceptual development/writing of merchandising proposals and sales presentations for the Hearst Design Group
Creative thinking for multi-sponsor marketing programs
Strategic creation/execution of brand building materials, including: Sell Sheets/Marketing Materials, Industry Mailings, Industry Sweepstakes, and Premiums
Execution of signature programs and merchandising projects such as VERANDA Power of Preservation Forum, direct mail campaigns, native advertising concepts, digital and social integrations, video, and more
Design proficiency
Knowledge of InDesign, PowerPoint and all MAC platforms
Prior experience in magazine publishing
5+ years experience in marketing in a related area

Integrated Marketing Manager Resume Examples & Samples

Must have 4 years+ experience in sales marketing; experience at a digital media and marketing desirable
Proficient in Outlook, Word, Excel, PowerPoint, knowledge of Operative a bonus
Comfortable with marketing analytics platforms including Google Analytics, ComScore, Nielsen, Adobe Omniture
Strong communication skills, both oral and written
The ability to perform independently while working as a collaborative team player in a fast-paced environment
Passionate about the advertising and media space, gets excited about creating big ideas and new concepts
Superior organizational skills and multi-tasking abilities
Must be an enthusiastic individual with strong interpersonal skills who is detail oriented and can thrive in deadline-driven environment
Meticulous attention to detail and willingness to ask for help in prioritizing tasks

Integrated Marketing Manager Resume Examples & Samples

Collaborative: You have strong program development and management skills including a collaborative approach to partnering with team members, advertising clients and vendors
Independent: You are able to work independently with confidence in making marketing recommendations. You're able to thrive outside of your comfort zone, and are flexible to travel occasionally
Communicative: You have exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs
Proven: You possess a bachelor’s degree with a minimum of six years of marketing experience, preferably in advertising and/or content marketing. You also have a minimum of two years of digital media marketing experience (experience in epicurean and/or health and wellness categories a plus)

Senior Integrated Marketing Manager Resume Examples & Samples

Development of custom cross-platform programs for TEN clients connecting client objectives to proposed strategy, concepts and activation across TEN’s portfolio of brands
Lead and/or participate in creative brainstorming in the development of custom integrated programs
Support the development of strategic partnerships across TEN
Contribute in the development of strategic sales programs and development of the collateral to promote them
Assist in the development and execution of research projects and materials that support initiatives within TEN
Assist in the reporting out of integrated programs and campaigns and development of case studies and award submissions
Development of presentation materials including Power Point decks including, but not limited to, The Enthusiast Network group presentations, digital upfronts and sales one-sheets
Provide project management support of sold client programs
Build proposals and RFP responses
Works closely with Marketing Research Manager to leverage research to develop strategic approaches and recommendations
Assist sales with client-specific proposals and/or presentations
BA or BS or equivalent
7+ years experience/education with Advertising or Marketing
7+ years experience/education with Digital/Online Technology
Proven leadership and organizational skills
Student of marketing/advertising
Proven ability to work under pressure and meet deadlines
Proven oral and written communications skills, including knowledge of correct spelling, punctuation and grammar
Ability to handle multiple tasks simultaneously
Must be self-motivated, possess strong initiative, and resourcefulness
Must be detailed oriented
Proven interpersonal skills
Aptitude for analyzing and synthesizing research data, with the ability to build strategic “stories”

Integrated Marketing Manager Resume Examples & Samples

Deliver with a collaborative working approach, pulling cross-functional teams together to deliver briefs and marketing plans. Project managing across these teams to execute the plans across all channels to agreed timelines. A recent example of a project we ran required us to work with category merchandiser, merchant development team and insights team to pull together a plan to drive an uplift in consideration (and traffic growth for new visitors) for the 6 million shoppers living in the West Midlands. Delivered across TV, cinema, OOH, radio, social, Google, CRM, Facebook with some innovation sprinkled in to launch a first a first with Snapchat
Generating a brief that results in truly creative work – from a design perspective through to innovative use of channels and partnerships. Partnering with the insights team to deliver customer business understanding required to translate into briefs for agencies
Take a new global brand strategy and bring it to life for the UK with innovative, creative, and insightful communications that build from our brand platform and are relevant to our customers whilst maintaining consistency with the brand guidelines but ensure appropriate local nuances are addressed
Working closely with the content, social, digital, email, onsite and PR teams to ensure channel activity is developed and implemented in an integrated way creating a connected experience for our customers
Collaborate with agencies to deliver creative ideas, concepts, creative executions and assets/formats “fit-for-use” with the customer. Aligning the creative & media plans to work together to maximise the return on investment
Report on performance of campaigns and drive improvements ongoing. Optimising the media mix and consistently improve the quality of creative execution as measured by customer-relevant metrics including consideration, traffic, click-through rates, engagement and ultimately conversion rates
Manage the relationships with creative & media agencies (current agencies include Adam&Eve, MediaCom, Fetch, Feed, Add2). Manage client-agency relationship including ways of working, creative design/media planning and delivery processes, timelines, executional mandatories, creative quality and target optimization and measurement
Ensure seamless hand-over to trafficking and implementation partners

Senior Integrated Marketing Manager Resume Examples & Samples

Working with the team across the board to establish and maintain brand image and messaging through the creation of digital promotional materials, advertorials, social media, videos and tradeshow and sales collateral
Partner with the NewBeauty Leadership team to provide insight and first class execution of agreed upon initiatives
Aggressively provide new ideas to hit key performance metrics and goals
Develop and implement a strong digital marketing strategy
Own all digital marketing campaigns from start to finish, including tracking and creative assets
This role will require a creative and strategic thinker who is able to bring client needs to life on a digital platform!

Integrated Marketing Manager Resume Examples & Samples

Work with internal depts. (product, editorial, production, social, mobile, etc.) and Sales to develop and present integrated opportunities across the MLB media landscape to maximize sponsorship and ad revenue
Creation and presentation of new sales, brand and marketing materials
Work closely with designated sales team on RFP responses and pro-active pitches
Provide approvals on all presentations and proposals going to market including sponsorship pricing
Update internal sales grid to track opportunities that are in the market
Development and management of key third party relationships for the purposes of content distribution and new joint sales efforts, specifically social platforms such as Twitter and Snapchat
Ongoing involvement in key initiatives beyond day-to-day responsibilities as assigned by Integrated Marketing and Sales VPs

Integrated Marketing Manager Resume Examples & Samples

Partner with other campaign leads and product marketing peers to create and prioritize business requirements to develop an end-to-end integrated marketing plan
Monitor, interpret and report integrated marketing campaign performance and provide strategic direction and guidance based on analysis of results
Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving and executive presentation skills are required
Bachelor’s Degree or equivalent experience of 5+ years marketing experience

Global Digital & Integrated Marketing Manager Resume Examples & Samples

Direct and manage tactical execution of external integrated marketing campaigns. This includes creating core market messaging and positioning, writing marketing content, and producing material suites over various channels (digital, print, social, video, etc.) to aid with local activation in targeted jurisdictions
Work with extended Marketing & Communications team based in Hyderabad, India to iterate and produce deliverables. Coordinate all supporting resources including graphic designers and related knowledge management and/or web resource
Bachelor’s degree in Marketing, Communications, Public Relations or related discipline required
Minimum of five years’ experience in a marketing, communications, public relations or related role
The ideal candidate will be extremely detail oriented, a proactive and independent problem solver, be able to build strong virtual networks and relationships,
Strong time management skills with the ability to balance competing priorities, manage stakeholder expectations and proactively communicate this where necessary
Ability to listen actively, communicate and understand the needs of individuals at all organizational levels
Ability to work independently with minimal day-to-day supervision and possess sound professional judgment and discretion
An understanding of the complexities surrounding collaboration in a global matrix organization
Infrequent travel may be required (2 – 3 times per year)

Global Integrated Marketing Manager Resume Examples & Samples

Partner with the inkjet printing and solutions group marketing strategy lead to deliver a strategic brief that guides our creative agencies work
Utilize Insights and testing to define the best campaign approach, messaging and creative to deliver effective and famous marketing campaign
Deliver Best in class creative across Social, Digital, Print, Out-Of-Home, In-store working with the lead agencies to deliver on customer segment new enrollee’s, un-redeemed, HP installed base, and Loyals that breaks through in market
Manage the Global yearly planning process, production budget, upside plans, and omni-channel opportunities for Instant ink
Partner with global business unit to be a thought leader and resource on out of box experience, packaging, customer retention marketing, set up experience
Collaborate with Region marketing on market challenges, business needs, key assets needed to deliver creative on time
In conjunction with the Region marketing identify an aligned set of campaign Key performance indicators and robust testing plan to achieve our campaign and business objectives
Monitor the competitive environment, stay connected on top trends and industry dynamics to continue to define relevant opportunities and recommendations to drive the business
5+ years marketing experience
Industry and/or channels experience
Experience managing integrated marketing campaigns and/or driving global marketing communications, product management
Recognized subject matter expert and thought leader in industry/segments and product offering and strategy
Excellent influencing, consensus-building and conflict-resolution skills

Integrated Marketing Manager, UK Resume Examples & Samples

Own the relationship with 4 local in-market teams as the primary point of contact for global consumer marketing
Drive rhythm of business communication between HQ and in-market teams, including cross-functional calls and updates, and development of international process models
Partner with local and HQ teams to define and prioritize calendar of local campaigns and global campaign/lifecycle program improvements in these markets
Drive localization and transcreation of global campaigns and lifecycle programs to maximize performance in local markets
Partner with local leads to develop channel strategy and creative for local campaigns
Partner with global channel leads to execute local campaigns across email, push, in-product, SEM, display, and other marketing channels
Measure, analyze, optimize, and report on campaign and lifecycle program performance
Communicate and socialize results of initiatives to leadership team and key stakeholders
Build consistency around Twitter’s brand personality and voice across local markets by partnering closely with the brand strategy, creative, and in-market teams
Form a deep knowledge of the local markets and competitive landscape through research and behavioral insights

Integrated Marketing Manager Resume Examples & Samples

Supports the Associate Publisher/Marketing & Marketing Director to manage and control every aspect of event planning, execution, and follow-up. Includes invitation creation; list cultivation and management; mailings; RSVP management; preparation of collateral support and signage; coordination of sponsors and sponsor participation & activation
Maintains, manages, and reconciles budgets for all events
Contributes to and authors RFP’s and proposals with ideas for integrated programming & creative solutions
Takes ownership and completes project management of mid-range scale events, as assigned by the Associate Publisher/Marketing
Supervises digital marketing initiatives (social media, email blasts for various purposes, digital advertising and sponsorship)
Incorporates all marketing channels in the Los Angeles magazine brand portfolio, including but not limited to: Print, Event Marketing, Digital, Direct Response, Social Media, Community Relations, and Public Relations
Handles multiple projects simultaneously and services the Sales staff in a supporting role
Brings energy, excitement and vitality to all Los Angeles magazine events and initiatives

Integrated Marketing Manager Resume Examples & Samples

Manage and administer B2C Magento ecommerce and B2B Marketo marketing automation initiatives across multiple touch points/assets and help optimize marketing campaign effectiveness and delivery of qualified leads to sales via Salesforce integration and direct sales to MHE via MH Professional website
Manage online marketing lead-generation and e-commerce sales efforts, including search marketing (SEO & PPC), social, mobile, content marketing (webinars, free trials, direct marketing) with Marketo and Magento programs
Take ownership of MHP master file contact database for greater campaign effectiveness through continuous optimization of segmentation, lead routing/follow-up process, and file expansion (data enhancement, cleansing, normalization, acquisition)
Ensure campaign goals/ KPIs are defined (during requirements gathering phase) tracked (during development phase) and measured and engage with key resources (e.g. Creative, IT, Privacy, Legal) on an as needed basis by leading the operations team and running operations meetings capturing and tracking progress for action items, issues and risks and identifying dependencies / gaps in the plan and providing guidance on mitigating risks
Work collaboratively with creative, marketing, sales, product and IT teams to maximize the effectiveness of e-commerce and marketing automation to drive both quantity and quality of leads, improve conversions drive database growth, and increased revenue
Optimize Magento pages and Marketo Leadgen pages and conduct A/B testing to improve conversion rate and revenue and lead targets
Five Plus Years experience in B2B and B2C marketing operations
Two Plus Years hands-on experience administering marketing automation tools (Marketo, Eloqua, Pardot)
One Plus Years’ experience with Salesforce and Magento
Bachelor’s Degree in business, marketing, mathematics, database administration or Equivalent Work Experience
Hands on experience with Google Analytics
Experience in data maintenance and data hygiene tactics
Understanding of lead management processes and technologies
Excellent communication skills (verbal, written, presentation), ability to present to management, stakeholders and think strategically
Strong understanding of marketing operations and ecommerce best practices
Must be skilled in building relationships and communicate effectively cross-functionally
Must be able to adapt processes and workflows to meet requirements of marketing and sales teams

Integrated Marketing Manager Resume Examples & Samples

Market Research & Insights – Serve as a leading authority to gather and synthesize market insights and company objectives including solutions, industry, geographies and other information. Be a thought leader in audience marketing and instruct others to expertly understand and define the target audience and its preferences, needs and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs and continuously improve the process. Guide others on audience insights and audience intelligence
Expertly drive Strategic Planning – Set standards to work with Business Planning, Marketing Planning and Business Development/Management to determine strategic goals for region, market unit, country, or route to market and translate into integrated audience specific programs. Oversee and ensure programs and campaigns are expertly aligned with stated strategic goals. Is seen as a domain expert for planning integrated marketing programs
Develop Content and Program Messaging – Apply superior knowledge to curate, build, tailor and syndicate content for awareness, demand generation and opportunity acceleration and other strategic purposes, combining market insights, business objectives knowledge of relevant elements of the SAP portfolio, audience insights and intelligence as well as key messages into integrated programs and/or campaigns. Teach others to make use of best practices to create repeatable processes and content. Be seen as a thought leader for content development
Coach others to strategically manage asset development and independently deliver, together with Marketing Execution, Demand Generation and Strategic Marketing Communications, audience facing materials by leveraging, tailoring and syndicating content, positioning and messaging in order to develop high quality integrated marketing programs
Stakeholder Management – Prime stakeholder management. Mentor others to ensure marketing programs closely align to business and sales goals. Share knowledge and expertise and be seen as a go to person for Integrated Marketing within marketing community. Set new standards in support/enable the sales organization through delivery of key customer assets and stories
Independently plan and develop comprehensive integrated audience campaigns and working with Marketing Execution, identify targets, data, value propositions and tactics to achieve defined goals. Coach others on campaign planning and development
Strategically drive complex program activation and acceleration within region, market unit, or country
Demonstrate very high level of expertise in the evaluation of overall performance to drive strategic change and refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program execution and pipeline impact. Proactively shares knowledge on performance management and drives best practices
Instruct others to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution to share content and assets. Performance and measurement to also include use of social media measurement and tools
Teach others to expertly advise execution teams on configuration, execution and best practices
Bachelor's degree or equivalent required
MBA/Master's degree or equivalent preferred

Senior Integrated Marketing Manager Rodale s Organic Life Resume Examples & Samples

Maximizing customer lifetime value through development and execution of onboarding and customer journeying programs. Current product mix includes books, magazines, and events
Product Strategy: Develop product marketing plans to maximize customer lifetime value while closely managing cadence of promotions
Circulation Strategy: Own and execute magazine subscription marketing plans, including development of new opportunities including partnerships, sponsorships and co-branding that increase sales and drive new customer growth
Preparation and review of campaign analysis with a focus on future actions to be taken
Setting budgets and managing monthly forecasts of sales revenue and expense
5+ years experience in direct marketing, consumer marketing or product management
Strong interest in organics and leading an active, healthy lifestyle
Creative and eager to brainstorm idea
A self starter with an entrepreneurial spirit
Ability to manage multiple projects simultaneously in a fast-paced environment
Strong interpersonal, analytic and organizational skills
Strong MS office skills, especially Excel

Senior Integrated Marketing Manager, Consumer Resume Examples & Samples

Orchestrate a consistent and compelling message for Firefox to consumers
Drive and execute, with the broader marketing team, marketing campaigns that pull together owned, paid and earned media channels in to a consistent effort
Develop and guide data-driven growth strategies and tactics for key products and features
Collaborate with the global Mozilla community to expand our message reach
Support external communications and PR efforts with each new release
Advise and support product leadership for quarterly product line reviews
Provide ongoing input in to market priorities and the product roadmap

Integrated Marketing Manager, Gilt City Resume Examples & Samples

Defines seasonal priorities / big ideas to achieve overarching marketing strategy based on customer insights, business trends and prior campaign / tactic results
Plans and manages marketing activities designed to increase traffic, engagement, conversion, and meet/exceed annual revenue targets
Owns reporting and recapping approach, presenting performance recaps to key stakeholders for major campaigns / partnerships and generating actionable insights to inform future initiatives
Concepts and architects integrated campaign strategies to support key national accounts, major events and strategic partnerships; coordinate with cross-functional teams on execution (Merchandising, Acquisition, CRM, Social, Analytics, Creative, Editorial, Business Development, Public Relations, Legal and Tech)
Develops pitch decks for major partnerships by teaming with cross-functional stakeholders
Remains abreast of relevant market conditions and competitive trends; leverages insights to shape plans
Manages and mentors 1 Marketing Specialist with opportunity for growth as team grows

Senior Integrated Marketing Manager Resume Examples & Samples

Customer centricity – leads and advocates frictionless customer experiences through integrated marketing planning and executional alignment
Lead generation and content marketing – experience in consumer and B2B marketing approach and content-led strategy
Driving Impact through influence: can lead, align and motivate large v-teams through articulation and alignment to shared goals and vision
Big picture problem solving – thrives in ambiguity and has keen ability to identify gaps/overlaps across orgs and projects. Also, is “Boundary-less” when it comes to pushing to resolve issues
Helps define and “carries flag” on priority consumer and small business audience brand and lead generation goals and objectives by segment
Develops proposal and recommendation for marcom engagement for all “Marketing Moments”
Drives agenda and facilitates cross-PMG planning meetings with marcom channel leads and relevant partners (e.g., PR, PM, GTM)
Develops and actively manages marketing timelines. dependencies and delivery dates for all marketing campaigns and initiatives
Develops and communicates holistic view and status of all campaigns and programs underway
Runs post-mortems on the “how” our team is working to deliver on “marketing moments”
Represents the marcom team in central cross PMG planning meetings; advocates for needs of the broader marketing team
5-7 years of related experience in commercial GTM/Marcom Strategy, channel management, audience and/or product management
Consumer audience marketing experience, particularly in digital channels, including creative and messaging development. B2B a plus
Exceptional communication (verbal and written) and interpersonal skills while working at all levels within the company
A strong drive for results, with a proven track record, often delivering under tight deadlines
The ability to creatively resolve issues, understanding business constraints of resources, budgets, and timelines, while remaining adaptable and flexible
Exceptionally strong project management skills, with a strong attention to detail and is highly organized, and brings an understanding of how to motivate, inspire and manage teams to deliver business critical results
The candidate must have excellent problem solving skills, strong process and coordination skills, and must demonstrate initiative and a strong willingness to roll-up their sleeves to make things happen

Integrated Marketing Manager Resume Examples & Samples

Be the lead in planning process of all integrated marketing plans
Work with leadership and across teams to define scope, strategy, requirements, risks, resources and implementation of individual projects and or projects as part of the broader program
Develop and execute on communication plan process to drive participation to influence and engage people and work cross functionally and across multiple levels of leadership and work issues to successful resolution and engagement
Articulate logical and persuasive arguments across the organization
Ensure that projects complete according to schedule and expectations
Liaison with Marketing VPs to ensure scorecards in place for measurement of programs
Respond effectively to conflicting priorities, continuously prioritize and reprioritize deliverables and respond to unexpected changes
Be the lead on planning and collaboration meetings
Maintain current knowledge of industry issues, key players, recent developments, trends, opportunities, the changing media landscape, and best practices
Lead development and preparation of the content and story line for executive presentations

Integrated Marketing Manager Resume Examples & Samples

Create and maintain strong working relationships with the ‘client’ (region and marketing leaders) on a project-by-project basis
Manage the daily operations required to support the integrated marketing projects
Management of marketing integration planning workflow which includes the development of project Statement of Work (SOW) documentation, marketing briefs, budget tracking, and defining goals on assigned projects
End-to-end management of integrated marketing campaigns across the organization
Demonstrate leadership with the ability to unite and drive teams to deliver
Monitor the effectiveness of campaigns, provide results and recommendations to stakeholders, and assist in driving changes where necessary
Functionally oversee an integrated project manager team member while overseeing the launch of initiatives

Integrated Marketing Manager Resume Examples & Samples

Manage individuals and teams
Conduct Performance and Reward Management processes (leveraging the relevant tools and systems)
Set objectives and development plans, review performance and provide feedback on a regular basis
Support employees’ career aspirations and facilitate the transition of employees into their desired roles
Interpret an employee's behaviors and motivators to coach, empower and enable
Manage the employee life cycle by actively participating in recruitment, selection, performance, succession planning, development and transition activities
Understand and leverage the relevant SAP HR and People tools and strategies that apply to individuals and teams
Minimum 8-15 years of marketing experience
Leading and managing a marketing function
Project leadership (medium to large-scaled projects)
Leading/developing employees
Coaching and mentoring at the managerial and/or supervisory level

Integrated Marketing Manager, Marie Claire Resume Examples & Samples

Develops and writes integrated proposals
Manages client program execution, including but not limited to: influencer programs, contests, events, digital programs, etc
Attends client meetings to present marketing concepts
Services day-to-day requests of Sales staff/management (e.g., client history, event recaps, idea revisions, etc.)
Minimum 3+ years of related experience
Must work well under time constraints, be detail-oriented, organized and able to juggle multiple projects/priorities
Must be able to communicate clearly and concisely
Extremely creative with an understanding for altering ideas as necessary for limited resources
Dynamic, outgoing personality with strong presentation skills and the ability to articulate ideas
Knowledge of/appreciation for fashion and beauty categories a plus
Proficient in PowerPoint, Excel, and Word

Integrated Marketing Manager Resume Examples & Samples

Lead development of sales priority packages (ideation and execution) leveraging NGP assets when available and inventing them when they’re not to ensure advertising revenue goals are achieved
Serve as the primary communications hub for all assigned NGP priorities keeping sales and Client Solutions teams up to speed on scheduling, marketing, PR, talent developments, etc
Develop and maintain pricing and impressions charts for all packages
Update all sales presentations with marketing developments as they occur on an ongoing basis
Assist VP, Client Solutions with tracking all event/hospitality opportunities with PR so that Team Sales is constantly kept abreast of unique opportunities to serve up to clients and prospects
Oversee execution of new original platforms (e.g. Impact Initiatives) working with external agencies and internal stakeholders
Bachelor’s Degree is required
At least 5 years of marketing experience required; Multi-platform experience in the media industry (TV, digital, social) preferred
Must have excellent communication skills, both oral and written, as well as the ability to speak to a senior level audience with confidence. Must be equally effective in one-on-one and group situations
Must be extremely skilled in PowerPoint and Excel with a keen design sense
Must be an enthusiastic, energetic and effective relationship builder who is committed to forming alliances at every level inside and outside of the organization
Intellectually curious and naturally collaborative

Senior Integrated Marketing Manager Resume Examples & Samples

Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue
Write marketing proposals, marketing presentations and sales materials for category specific clients
Act as partner with sales reps to develop sales strategy and drive category growth
Participate in brainstorming sessions with sales and account management teams to answer RFPs
Meet with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)
Participate in execution of signature events through management of client sponsorship
Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
Prepare program summaries upon completion of executed activities
Work within established budget guidelines and manage costs for all projects
Manage production schedules for projects and produce excellent work within a deadline-oriented department

Integrated Marketing Manager Resume Examples & Samples

Conceptualize and develop advertiser-specific marketing solutions– from ideation to execution utilizing various brand assets (print, online, social, research, etc.) on categories including, but not limited to: Jewelry/Watch, Mass Beauty, Food/Beverage
Work closely with sales staff and marketing colleagues to strategize, create, and write integrated marketing proposals and custom presentations for select accounts
Executes and manages sold concepts and added-value programs, including advertorials, sweepstakes, contests, promotions, events, digital components, etc
Develop and maintain relationships with third party vendors, charity partners and foundations
As requested, accompany sales reps and/or marketing management on sales calls to present marketing programs and client-specific opportunities
Manage project budgets, and project timelines and deadlines
3+ years of experience in magazine merchandising and promotions
Experience working in a fast-paced, high energy environment
Clear understanding of and affinity for luxury market
Proficient in PowerPoint/Custom Show, Excel and Word
Must be able to communicate clearly and concisely in both written and oral presentations
Bachelor’s Degree a must

Integrated Marketing Manager Resume Examples & Samples

Member Marketing Strategy
5+ years integrated marketing experience
B2C Marketing experience
Experience communicating member positioning, marketing strategy and desired outcomes to internal / external teams
Cross - functional project management experience
Experience in the healthcare industry
Medicare population marketing experience

Integrated Marketing Manager, Mtv Resume Examples & Samples

Work closely with Sr. Director to architect cross-platform marketing programs that support integrated marketing and advertising sales initiatives
Create formal sponsor packages and conceptualize ideas based on MTV’s programming assets, consumer behaviors and insights and marketplace intelligence that align with client rfps
Collaborate with IM counterparts and interdepartment members in the development of innovative ideas and marketing programs
Liaison with IM counterparts and sales to customize sponsor offerings based on client/brand objectives and guidelines (digital, social and video distribution) and then formally propose in writing/powerpoint presentations and/or in person when necessary
Manage and organize execution of sponsor marketing programs with detailed documents, charts, spreadsheets and budgets
Lead the communication of updates within Integrated Marketing group and with sales teams and clients
Track delivery and capture campaign performance measurements in collaboration with research departments and social teams to analyze and present in wrap up reports/presentations
Follow and translate industry insights and pop culture trends into digital and social marketing concepts and programs for sponsors
5 years marketing experience within media/entertainment industry, promotions/advertising agency or branded entertainment/production company
Creative mentality
Excellent written and verbal communication skills as well as design aesthetic, to effectively articulate information regarding promotional programs to internal departments and external partners
Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
Exceptional organizational skills. Extremely detail oriented
Proven track record in account management
Understanding for how to apply marketing strategy to creative ideas and campaign activation across linear, digital, mobile, social and event marketing
Understanding of the entire advertising ecosystem and agencies supporting ecosystem
Awareness of linear and digital platforms and direction of our industry and Viacom business goals
Knowledge of digital distribution, earned media and social media and marketing and ability to demonstrate the impact of our advertising programs to drive incremental value to our clients and revenue to the business
Understanding of video production and the process of producing branded content

Integrated Marketing Manager, Woman s Day Resume Examples & Samples

Work closely with the Integrated Marketing Director and national sales staff to brainstorm, develop and execute integrated marketing programs for advertisers across multiple categories
Develop, write and execute added value proposals in response to RFP requests (e.g., mobile, sweepstakes, contests, retail, out-of-home, etc.)
Work with vendors to create and execute advertiser program opportunities
Assist with department event execution including sponsor management and vendor outreach
Oversee selected elements of Woman’s Day signature program, The Red Dress Awards
Aid Associate Publisher of Marketing and Integrated Marketing Director with special projects
Minimum 3.5 years of related experience (preferably in magazine marketing)
Familiar with all aspects of integrated marketing, including digital, social, and emerging media platforms
Proposal writing experience
Proficient in PowerPoint, Excel, and Word (knowledge of Keynote, InDesign and Photoshop a plus)
Must be able to communicate clearly and concisely (copywriting experience a plus)
Must be organized and able to juggle multiple projects on deadlines
Ideal candidate will be enthusiastic, proactive, and excited to be part of a team

Client & Integrated Marketing Manager Resume Examples & Samples

Excellent verbal, presentation and written communication skills
Strong organizational and analytical skills; attention to detail
Ability to remain calm, think clearly and execute during urgent situations
Passion for generating impact; continuously exploring and implementing new marketing strategies and tools to enhance value to the business
Strong collaboration and interpersonal skills; confident and comfortable with executive interaction and presentation
Self-motivated with the ability to work autonomously and effectively across a matrix organizational structure
3+ years of experience developing and managing marketing programs
B2B experience preferred

Integrated Marketing Manager Resume Examples & Samples

Experience presenting to Sr. Leadership
Relationship Management experience
Experience in the healthcare industry or within the Senior Population Marketing Space

Integrated Marketing Manager Resume Examples & Samples

Conceptualize and develop advertiser-specific marketing solutions – from ideation to execution
Strategize, create, and write integrated marketing proposals and custom presentations for select accounts
Management and execution of sold/sponsored custom and brand marketing programs
Work directly with clients on specific activations
Manage day to day requests from sales staff
Attend/accompany sales reps on various sales calls to present programs
Oversee development of post-sale recaps/case studies
Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings
Participate in the development and execution of new and existing GH/Redbook branded marketing platforms & programs
Minimum 3.5+ years marketing/relevant experience
An understanding of the print/digital/social media landscape
Strong creative skills and experience developing compelling integrated marketing programs
Strong verbal and written presentation skills
Experience with digital media offerings
Highly pro-active and solution-oriented, a team player and self-starter
Ability to work in a fast paced environment and handle multiple projects

Integrated Marketing Manager Resume Examples & Samples

Respond to client RFPs, generating cross-platform customized marketing opportunities for clients at various spend levels
Manage sponsorship executions including on and off-air added value elements
Oversee production shoots for on-air added value
Provide creative insight on sales initiatives and marketing elements
Serve as a direct report for the team Coordinator
Responsible for the network’s trade advertising campaign
Manage the print and digital collateral, digital promotion, trade messaging, etc
Develop new sponsorable digital opportunities and create packages for existing opportunities
Reinforce and inform the WE tv sales team on updates to network branding, programming, production and digital initiatives
Manage agency stunts and industry events
Update sales materials including presentations, one-sheets and an internal website with the latest programming and sponsorship information
Attend client meetings to present marketing opportunities
Support the VP/Director in the writing of Upfront and Scatter presentations and the creation of related materials
5-7 years of experience at a media company; preferably with production experience
Excellent written and verbal communication skills with a specialty in writing sales materials
Media knowledge across all platforms
Detail-oriented and organized with the ability to manage multiple projects at once
Expertise in Microsoft Office programs including PowerPoint, Excel and Word
Occasional travel required (5-10%)
BA/BS degree in Marketing, Communications or similar field

Integrated Marketing Manager Resume Examples & Samples

Experience managing marketing programs and campaigns across multiple channels, especially in a Lead Generation capacity
Comfortable with high levels of ambiguity while also optimizing new and existing initiatives
Understand what motivates our audience and translate those motivation into stories and messages to reach people at the right time
Ability to manage multiple campaigns simultaneously while effectively communicating across all marketing channels
Focus on using data to inform marketing decisions

Integrated Marketing Manager Resume Examples & Samples

Minimum 4+ years marketing experience
Strong creative skills and experience in developing compelling integrated marketing programs; strong copywriting skills required
An understanding of the editorial product and fashion industry are also highly recommended for this position
Strong presentation skills (verbal, written)
Proficiency with InDesign, Microsoft Word, Excel, Powerpoint

Senior Integrated Marketing Manager, Germany Resume Examples & Samples

Complete the planning, coordination, execution and optimization of desktop and mobile acquisition campaigns in Germany and additional key markets in Europe
Lead digital marketing campaigns across several channels including: social, email, search engine marketing, display, content syndication and software distributions
Coordinate with Mozilla’s website team to improve campaign conversions
Build and execute testing methodologies to optimize cost per install
Work with creative teams to develop brand assets
Coordinate campaign strategy with product marketing, comms, social media and other internal marketing orgs
Serve as the point person for Mozilla’s European go to market strategy

Integrated Marketing Manager Resume Examples & Samples

BS required
3-5 years of experience in B2C technology space, ideally in hardware and/or software
Passion for consumer technology
Experience in go-to-market planning, product launches, product marketing, integrated marketing, partnering with product development and marketing teams
Core competencies: cross-group collaboration, drive for results, communication skills, self-starter, problem solving
Prioritizes work, holds teams accountable
Thrives in fast-paced environment. Embraces ambiguity and drives clarity
Has fun, radiates positive energy and has a sense of humor

Integrated Marketing Manager Resume Examples & Samples

5+ years of experience in Action Sports, Outdoor, Tech industry and/or agency background
Excellent project management skills: well versed in project management fundamentals (communication, organization, deadline-driven) and champion of internal process building
Proven track record of strong leadership skills including: forming a vision, energizing teams to deliver breakthrough results and executing plans across large, diverse internal and external cross-functional teams
Ability to solve complex problems, work through difficult issues and recommend innovative solutions that bring clear, actionable communications to consumers
Mastery of key cross-functional marketing skills, including digital, social, PR, product/brand management and channel marketing; strong understanding and belief in consumer-centric marketing
Capabilities to work independently, quickly, and with undefined deadlines to prioritize and complete tasks while motivating others to do the same

Integrated Marketing Manager, IP / Effacts Resume Examples & Samples

Develop an integrated marketing plan for each product line & portfolio including market assessments, marketing strategy, market segmentation and go-to-market programs that will grow the business
Align product positioning, value proposition and messaging by understanding and refining market segment needs and customer personas
Identify and create content marketing opportunities with product management to generate ongoing demand with a comprehensive media strategy & plan inclusive of budgeting & reporting
Create and execute marketing campaigns across all appropriate advertising & marketing channels which may include direct mail, telemarketing, digital marketing, lead generation, thought-leadership programs, event marketing, sales campaigns and support, etc
Manage tactical plans to achieve the strategy with associated goals and metrics
Lead the marketing launch process from initial planning and development to launch activities to post-sale customer experience
Engage with key internal stakeholders to include Product Management, Editorial, Sales, and Marketing to ensure go-to-market efficiency and effectiveness
Participate in key industry networks, associations, and applicable conferences and events
Support overall brand management and the building of brand equity
Bachelor's Degree in Marketing, Advertising or related field
A minimum of 5 years of prior experience in Marketing within the Legal and Regulatory Market, in a Technology Company, or with B2B Information Service Provider
Marketing experience in Legal Markets strongly preferred
Strategic marketing, media planning, & digital marketing experience
Proficient knowledge of Microsoft Office
Experience with Salesforce.com, Eloqua, & other related tools
Ability to work well in a matrix organization and effectively manage across boundaries
Marketing domain knowledge with an understanding of the legal and related business markets
Strong attention to detail and highly motivated with ability to work independently

IT & Platform, Integrated Marketing Manager Resume Examples & Samples

Drive overall go-to-market efforts, including creating the Marketing strategy and plans, executing the tactics for SAP Ariba’s platform offerings
Work closely with Product and Solution Management to understand the products and offerings and articulate clearly to customers, partners and internal sales
Plan content and sessions for various internal and external events
Organize and host awareness and adoption activities such as Innovation Days, workshops, etc
Plan and support awareness and demand generation campaigns including webinars and emails
Create sales and marketing collaterals such as videos, datasheets, white paper, etc
Write relevant thought leadership articles and blogs in various media
Run market research programs as needed
Manage budget for marketing programs
8-10 years global experience in B2B software / SaaS technology
Masters degree preferred, MBA a plus
Expertise in Procurement and Cloud solutions a plus
Proven Solutions Marketing experience driving solutions and product launches at a global level
Integrated marketing strategy and execution, across all marketing disciplines and routes to market
Proven success connecting, collaborating and leading in a matrix organization to design business plans to yield successful launch execution and measurable results
Demonstrate continuous enhancement of product, policies, and process, providing strategy and direction for major functional areas
Must be a team player, demonstrated high performer and willingness to tackle challenges in a fast paced environment
Must be an extremely fast operator
Must be based in the Bay Area and able to commute to the office at least 3 days a week

Public Service Integrated Marketing Manager Resume Examples & Samples

Work with members of the Accenture Public Service industry group, business services and other areas of the business to provide marketing counsel
Design, implement and measure marketing programs - including
Bachelor's Degree or equivalent
Minimum 8 years experience in B2B integrated marketing including digital, social media, marketing analytics and content development
Strong experience in integrated marketing including content development
8+ years experience
Proven experience in marketing strategy development and planning
Strong written, content development and oral communication skills
Proven experience in thought leadership development
Proven experience in developing client stories and case studies
Proven experience in development of online and offline marketing materials
Proven experience in B2B digital /social media marketing campaigns
Proven experience in data driven marketing, analytics & insights, and apply the learnings
Proven experience with customer relationship management programs (Salesforce)
Broad overall business acumen, knowledge of public sector priorities and issues, knowledge of Accenture's areas of business
Budget management and financial reporting skills
Excellent ideation and collaboration skills
Executive level presence and influence
Ability to manage and build relationships in a matrixed organizational environment
Ability to work both autonomously and integrated across Marketing & Communications and other relevant Accenture teams
Ability to manage multiple projects under tight deadlines
Demonstrated teamwork and collaboration in a professional setting; either military or civilian

Integrated Marketing Manager Resume Examples & Samples

Marketing - Proven ability to command the “marketing mix” to optimize the business impact throughout the life of a marketing strategy or campaign
Understanding of digital marketing across social, media, and search engine marketing
Teamwork - Develops a close relationship with stakeholders and contributors across the company to help drive the appropriate solution. Proven ability to work in a matrixed environment and drive success among various contributors to the marketing initiative
Solutions- Proactively anticipates and understands issues and opportunities and presents comprehensive and timely solutions in order to take action to resolve issues and capitalize upon opportunities. Ability to “connect the dots” and work within and among initiatives driven by global marketing teams as well as regional initiatives
Communication - Communicates in a clear and concise manner (both verbal and written) that is appropriate for the initiative and audience from associate to executive and takes responsibility for ensuring stakeholders are informed
Leadership – Ability to successfully champion ideas and marketing program across a matrix organization, managing through influence to drive team members from across the company towards common objective
Pro-active – Takes a pro-active approach to reaching across the organization and bring people to the table to align priorities as well as, creating and sponsoring marketing ideas and programs
Understanding of digital channels including SEO, PPC, email and AMS marketing
Track record of developing and contributing to “game changing” results
6-8 years working in marketing for a consumer-driven organization - ideally in a consumer product/retail focused company
A quick learner, adaptable to new technologies and environments
Strong proficiency in business applications
Willingness to take risks and try new things
Experience and interest in technology, consumer technology or consumer electronics
Flexibility (within reason) to work outside normal business hours

Integrated Marketing Manager Resume Examples & Samples

Develop strategy and own execution of innovative integrated campaigns designed to drive new customer acquisition and brand awareness
Drive social media and influencer strategy; stay up-to-date on social marketing trends, constantly mining for opportunities to improve brand personality, engagement and growth across relevant social channels
Employ a broad mix of marketing tactics to generate brand awareness and new customer acquisition with multi-touch programs across all segments of the business (digital media, email, social, etc..)
Develop and maintain key performance metric reports that track efficacy of variables. Analyze campaign performance against established benchmarks, summarize key insights, and recommend actions to improve
Manage and own relationships with external vendors, and collaborate with internal teams at Gymboree (marketing, creative, and finance)
Experience building strategic partnerships

Integrated Marketing Manager Resume Examples & Samples

Supervisory: Oversee and manage Analyst, Integrated Marketing work. Assist in prioritizing projects
Marketing Campaigns: Lead the internal studio in meeting business and marketing objectives. Partner across the studio and Marketing Services organization to translate marketing strategies into marketing executions. Ensure marketing assets are delivered by deadlines. Ensure creative meets business, strategy and consumer communication objectives
Integration: Manage integration across marketing channels with overall brand positioning, business objectives and brand guidelines. Connect dots across marketing channels to ensure they create a cohesive marketing plan
Relationship Management: Build relationships across functions and agencies to foster trust and transparency. Serve as primary point of contact for Brand Directors. Work with and assesses agency relationships and processes. Manage issues and escalates appropriately
Reporting & Analytics: Partner with the analytics team to develop and report on campaign metrics. Support test and learn strategies
Communication: Provide thorough communication within the internal studio, across Marketing Services functions, external agencies and Brand team
Strategy & Planning: Actively work with Brand and Strategy to develop objectives, briefs and communication documents. Align senior management and stakeholders on strategic marketing objectives. Actively facilitate and participate in briefing internal and external partners
Subject Matter Expertise: Maintain deep understanding across Marketing Services capabilities – media, sponsorship, PR, traffic, creative services, packaging, digital marketing (search marketing, website, content, social media, email, mobile app, video), eComm, finance, consumer services, insights and research, analytics, shopper marketing, etc
Budget & Finance: Maintain overview of working Marketing Services budget. Identify opportunities for efficiencies. Working knowledge of brand unit financial goals and delivery against goals
Marketing Trends: Actively seek out and understand new trends in marketing – digital, media, social, content, sponsorship, PR, etc
Product knowledge: Develop and maintain a strong working knowledge of key brand products associated with the internal studio and marketing priorities. Participate in Scotts Training Institute
5-7 years’ of comparable experience in marketing management or other relevant work experience; agency account management experience a plus
Ability to influence and lead across the organization – across, up and down
Exceptional interpersonal skills, including the ability to communicate effectively across functions and personality types
Excellent presentation and facilitation skills
Proven project management skills with experience balancing multiple priorities and deadlines
Must know how to navigate a complex, cross-functional environment and add value
Exceptional organizational skills and a strong attention to detail
Possess a strong work ethic with the ability to anticipate needs, work independently and take initiative
Proficient in Microsoft Word, Excel and PowerPoint; other creative platforms a plus

Integrated Marketing Manager Resume Examples & Samples

Work closely with Solution Marketing to understand solution priorities and develop our integrated marketing strategy to support our goals and define the optimal channel mix - focusing on creating a consistent, seamless and multi-dimensional brand experience for our customers and prospective customers
Develop integrated marketing programs that are applicable across all regions and work with Corporate Marketing and Field Marketing to execute
Support execution of industry influencer strategies to increase NCR “mindshare”
Define campaign channel strategies to maximize reach and effectiveness
Collaborate with corporate marketing teams – corporate communications, social media, media relations, events, etc
Work with Field Marketing to create demand generation programs and stay in constant contact to ensure awareness of upcoming priorities and collaboration for localization
Draft creative briefs, engage creative team and guide creative execution
Support management and oversight of large-scale trade shows or other large marketing events
Review all materials to ensure consistency of brand messages
Identify opportunities for improvement, make constructive suggestions for change, develop plans for implementation and manage the process of innovative change effectively

Senior Integrated Marketing Manager Resume Examples & Samples

Owns brand voice for Limeade
Candidates should have at least 4-5+ years of integrated content leadership with 8+ years of relevant integrated marketing or content marketing experience
Geek out over industry trends
Ability to drive content marketing, awareness-building, and demand generation
Must have exceptional writing and storytelling skills (writing samples required)
A track record for solving complex problems and driving business results
Ability to balance need for creativity with a data-driven approach to measuring impact and success
Has exceptional attention to detail and ensures accuracy in all communications deliverables
Can manage multiple communication projects simultaneously and drive strong work-back plans and milestones
Ability to work effectively at all levels - with exceptional poise and executive maturity
Extensive cross-group collaboration and ability to influence at all levels of the company
Ability to thrive in a fast-paced, ambiguous environment

Integrated Marketing Manager Resume Examples & Samples

Proactively drive the daily RFP process – generate creative, actionable and unique integrated ideas that show a clear understanding and in-depth knowledge of the client's business, audience and marketing initiatives
Lead creative brainstorm sessions ensuring that all ideas are documented and communicated in a timely manner to key team members
All concepts must be clearly articulated within compelling presentations and designed to generate additional revenue for the company
Work with Reuters internal teams (Editorial, production, ad/ops) to ensure that all proposals are on brand, feasible and deliverable
Manage and track all RFP’s/Proposals/Sales Materials
Ensure that key stakeholders are updated and informed of progress, delivery of solutions and client feedback
Proactively learn about new product/technology/advertising offerings and ensure that they are incorporated in client proposals when relevant
Produce marketing materials, including case studies, that reinforce our Brand’s message and the Account Management/Sales can use on client calls
Candidate will help respond to/manage/track the day-to-day influx of RFPs/proposals/sales materials for Sales Development Team
3-5 years of relevant experience in media or publishing (sales or marketing)
Understanding of content production and ad operations is a plus
Excellent writing skills is a must
Thorough knowledge of MS Office, with proficiency in PowerPoint
Excellent time management skills and ability to work under tight deadlines
Exceptional verbal and personal skills with ability to be client facing
Entrepreneurial Spirit and interest in news, digital media, sales, marketing and emerging technologies
Creative thinker who relishes participation in marketing strategy and development

Integrated Marketing Manager Resume Examples & Samples

Product and Campaign Strategy
8+ years of Consumer Marketing experience
5+ years of experience leading large Marketing campaigns or projects
Data and campaign experience and ability to analyze and act on result
Strong digital background
Ability to execute strategic marketing plans with strong attention to detail
Ability to translate member positioning, marketing strategy and desired outcomes to internal / external creative teams
Deep understanding of digital
Self - starter who can work independently with minimal direction
Ability to build and maintain strong internal relationships with various cross functional areas
Strong communication skills (written and verbal)
Demonstrate strong knowledge and leadership for the channel
Strong financial acumen; can create and manage budgets
Ability to work cross - organizationally to achieve goals
Results - driven; demonstrated willingness to challenge the status - quo
Comfortable and adept at working in large organizations with matrixed organizational structures
Healthcare (wellness) experience

Senior Integrated Marketing Manager Resume Examples & Samples

Identify and actively investigate high-potential opportunities; Test these and incorporate into a broad acquisition plan
Ensure alignment and collaboration across internal and external partners (marketing, merchandising, creative services)
Work with the channel marketing owners to best leverage campaigns and ensure consistent end to end customer experience
Maintain effective communication across organization as it relates to programs owned
Drive effective management of budget and program ROI
Participate in brand marketing and company-wide strategic planning initiatives and advance company thinking around the long-term role of integrated marketing in company growth with an eye towards customer acquisition
Prior Retail and/or Ecommerce experience a plus
Strong team player with a positive attitude
Ability to work independently with limited supervision
Strong interpersonal and relationship building skills plus experience in dealing with multiple and diverse stakeholders and business partners

Integrated Marketing Manager Resume Examples & Samples

Collaborate cross-functionally across Saks and Hudson’s Bay Centers of Excellence teams (including Advertising, Direct Mail, Events, PR, Digital Marketing, Social Media, and SaksFirst loyalty program) to develop compelling and ROI driving marketing campaigns
Act as a strategic marketing partner for brands and a key marketing resource for merchants
Develop seasonal marketing co-op plans and customized multi-channel proposals to maximize exposure for each brand
Develop strategic marketing campaigns focused on customer acquisition and retention
Lead the strategic development, execution and final analysis for marketing initiatives that may include: store openings, focus weeks, theme weeks, major vendor initiatives and partnerships
Exceptional communication skills as the role requires interaction with teams that do not report into position
Exceptional presentation skills with ability to lead meetings with multiple stakeholders, often more senior
Exceptional writing skills
5+ years of marketing or relevant experience preferably within the luxury space; retail experience a plus

Senior Integrated Marketing Manager Resume Examples & Samples

Strategize with the team on ECG product launches including timing, deliverables, comms planning and landing with the sales team
Oversee the daily management of the ECG budget ensuring timely updating, managing to plan, team communication and participation in quarterly planning
Manage ECG events participation including cross team planning, vendor management, securing content and speakers, overseeing execution, gathering success metrics, team reporting
Drive ECG blog and social strategy representing the team on cross company editorial boards, organizing ECG member participation with content that is timely and aligned to company messaging and goals. Gathering and reporting metrics that guide contributors toward high quality submissions is a key part of the function
Lead internal communications for ECG ensuring regular and consistent updating of LT as well as serving as liaison to the broader EPG comms team
8+ years' experience in campaign management, with at least 2 years managing large-scale integrated marketing campaigns
Background in marketing communications for enterprise technology firms
Familiarity with the cybersecurity industry and its personas
Strong and clear communicator that is exceptionally skilled at writing
Natural collaborator and comfortable working as part of virtual teams
Energetic and passionate materially impacting the success of colleagues and internal customers
Organized and detail oriented especially in the management of group financial commitments

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