Direct Marketing Manager Resume Samples

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H Kulas

Hillard

Kulas

546 Halvorson Spurs

New York

+1 (555) 927 1754

546 Halvorson Spurs

New York

Phone

p +1 (555) 927 1754

Experience Experience

Houston, TX

Direct Marketing Manager

Houston, TX

Grady, Wehner and Stroman

Houston, TX

Direct Marketing Manager

Exercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminations
Works collaboratively with Creative Services and Retail on the development of direct marketing pieces including product selection and creative development
Manage planning, budget, staff, and short-term resource allocation. Apply professional judgment in developing marketing forecasts and cost estimates
Track, report and share results of direct marketing efforts, and recommend and execute changes to improve results
Partner with direct marketing analytics resources to develop and execute robust learning agenda for each business line
Use target analytics to strengthen the moves management process of converting occasional donors to individuals who provide reoccurring gifts
Develop and manage all aspects of comprehensive lay and professional membership programs

Los Angeles, CA

Direct Marketing Manager Bp

Los Angeles, CA

Volkman LLC

Los Angeles, CA

Direct Marketing Manager Bp

Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of Blue Print, S2 & Op Plan process
Create and manage a robust store and internal communication plan to ensure program and promotion success
Manage the online and mobile channels ensuring credit is properly positioned and marketed to maximize effectiveness
Develop breakthrough creative messaging that drives acquisition and consumer activation
Work with client and central analytics to maximize targeting and modeling for effective prescreen programs
Manage and track the marketing budget to ensure effective use of contractual marketing dollars
Develop a robust EMOB strategy to maximize in-store and world activation and top of wallet behavior

present

Los Angeles, CA

Senior Direct Marketing Manager

Los Angeles, CA

Jacobs-Bins

present

Los Angeles, CA

Senior Direct Marketing Manager

present

Work directly with external clients – including credit bureaus and letter shops – to manage target marketing strategies and develop marketing creative
Develop and maintain new analytic reports and dashboards to provide regular insight to key marketing leaders within multiple platforms
Develop response models, sales forecasts, data mining procedures, etc. through the use of analytical and statistical tools such as SAS and excel
Develop and implement direct marketing planning including weekly, monthly and quarterly acquisition budget and forecasting process in collaboration with FP&A
Manage end-to-end direct marking acquisition channel for the auto product
Rapidly develop test/learn/test plans to successfully drive business results using new tactics
Prior Auto Finance (or related consumer finance product)

Education Education

Bachelor’s Degree in Business Administration Marketing

Emory University

Bachelor’s Degree in Business Administration Marketing

Skills Skills

Strong analytical skills with proven ability to drive deep dives and demonstrated interpretation capabilities. Ability to translate analysis into action
Take accountability to ensure assigned deliverables meet expectations, are on strategy and are delivered on time
Excellent verbal and written communication skills, ability to prepare clear and concise documents
Ability to analyse and challenge data, pulling out actionable learnings
Ability to independently problem-solve in a fast-paced, entrepreneurial environment and contribute to the broader knowledge base of the organization as a whole
Ability to operate PC in a Microsoft Windows environment. Ability to operate Microsoft Office applications (Word, Excel, PowerPoint)
At least 3 years of experience working in a professional environment
Planning, organisation and prioritization. Ability to manage multiple campaigns/projects at one time
Adaptable to change and enjoys working in a fast-paced environment
Proven campaign management skills offline and have an eye for detail

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Direct Marketing Manager Resume Examples & Samples

Develop and execute on acquisition and retention strategies. Independently plan and implement marketing programs or projects that support marketing objectives for volume, revenue, profit, and customer satisfaction
Manage a multi-million dollar direct mail program including ownership of data processing, selection, print production, and delivery. Plan and define program requirements, objectives, timetables, budget, performance deliverables and metrics
Manage implementation of inbound and outbound telemarketing strategies
Manage the tracking, reporting, and interpretation of program metrics to assess and improve program/channel performance. Lead, coordinate and deploy the ongoing development of program management tools, methodologies and program tracking for various marketing programs
Manage internal and external privacy program including customer marketing preferences within regulatory requirements
Collaborate with outside data processing and print production agencies regarding campaign requirements, customer selection, scheduling, and delivery dates. Manage vendors’ compliance, campaign performance and quality
Manage planning, budget, staff, and short-term resource allocation. Apply professional judgment in developing marketing forecasts and cost estimates
Support product and business development efforts across multiple channels and functional groups
Serve as a leader within the marketing community
Direct mail program management and project management experience a definite asset
Extensive experience with sizing new business opportunities, assessing customer impacts, and making new recommendations. Significant experience in working with external agencies, specifically data processing and print production
Successful track record in campaign development and tactical execution. Substantial knowledge and understanding of the Canadian regulatory environment including do-not-call and anti-spam legislation
Previous management experience and leadership skills. Analytic thinker with keen business insights. Experience with effectively partnering on large scale project teams and driving tasks to completion
Strong oral and written communications skills. Excellent problem solving/analytical skills enabling resolution of issues at hand. Strong organizational skills and multitasking abilities. Presentation skills required with abilities to successfully influence and drive direction to accomplish department goals
Ability to propose alternative solutions to complex and unique challenges and execute to completion. Ability to operate in fast paced high volume environment with proven abilities to consistently meet aggressive deadlines

Consumer Direct Marketing Manager Resume Examples & Samples

Develop the annual plan of retail marketing activities by brand, customer, period and price, in cooperation with the retail and wholesale on the basis of analyses and market evaluations
Lead and manage eCommerce marketing to ensure seamless brand and shopping experience delivery for our consumers
Ensure implementation of the Retail Marketing plan, performing the relevant checks and corrective actions in case of deviations
Drive to increase annual foot fall into stores and grow comparative footfall numbers
Ensure updated and full knowledge of the market, from both the supply and the demand point of view, through ongoing monitoring of trends and evolutions
Cmmunicate and develop relevanct project with PR/events/project agency, vendor etc
Lead Retail Marketing teams to plan and execute sales promotion to increas sales abnd foot fall
Manage and develp adiCLUB strategy plan for retail and franchisee and issues
Manage and develp Sales Promotion palnning, execution and ROI analysis
Create and develop VM & ISC plans for implementation through Operations VM & ISC Teams
Develop research with Retail Store Opeartion team to provide insights on sales promotion strategies
Ensure accurate KPI figure by reviwing monthly RFC and comparing expense vs. sales target and yearly budget planning

Direct Marketing Manager Bp Resume Examples & Samples

Drive the prescreen channel and open over 50,000 new accounts a year in this channel
Manage the online and mobile channels ensuring credit is properly positioned and marketed to maximize effectiveness
Develop breakthrough creative messaging that drives acquisition and consumer activation
Develop a robust EMOB strategy to maximize in-store and world activation and top of wallet behavior
Create and manage a robust store and internal communication plan to ensure program and promotion success
Work with client and central analytics to maximize targeting and modeling for effective prescreen programs
Own statement marketing channel and leverage communications to drive credit usage
Closely work with Synchrony COEs to leverage best online and mobile best practices, product releases, and capabilities
Manage and track the marketing budget to ensure effective use of contractual marketing dollars
Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of Blue Print, S2 & Op Plan process
Develop and implement strategies and tactics to achieve Synchrony growth metrics as well as critical client CTQs
Bachelor's Degree or in lieu of degree; high school diploma/GED and 5+ years of Marketing experience
3+ years marketing experience, preferably in credit card or financial services
3+ years of experience managing direct mail programs
Advanced degree (MS, MBA)
Outstanding communications, relationship building, influencing and collaboration skills
Experience with the online and mobile channels
Proven ability to partner and communicate effectively with all levels of the organization

Direct Marketing Manager Resume Examples & Samples

Champion Salesforce Marketing Cloud while leveraging in-depth knowledge of system capabilities, connecting these capabilities to business objectives and advancing use of those capabilities
Independently initiate innovative solutions, content and projects
Collaborate with colleagues on best practices for segmentation, targeting, content and scheduling
Execute content development and distribution
Track, report and share results of direct marketing efforts, and recommend and execute changes to improve results
Establish, build and manage relationships with key functional areas within Annuities, other Prudential business units, and controls partners
Evangelize new methods to advance direct marketing activity
Bachelors degree or equivalent work experience required
5 + years of experience in marketing or communication function; experience with financial services products preferred
FINRA Series 6 required or must be obtained within a 120 days of hire
In-depth experience in utilizing direct marketing automation platforms; Salesforce Marketing Cloud experience preferred
Solid understanding and working knowledge of HTML, DreamWeaver, InDesign, Adobe Creative Suite
Highly organized with the ability to prioritize multiple projects and demands
Experience in developing and executing marketing plans required
Confident, clean and concise oral and written communication skills
Immaculate attention to detail
Ability to influence and build strong collaborative relationships with a range of stakeholders

Direct Marketing Manager Resume Examples & Samples

Manages direct mail selection, segmentation, data extraction, prospecting and processing
Manages the development of new direct to consumer marketing strategies including trigger-based messages, international emails as well as in-store marketing pieces
Analyzes and reports on the performance of direct marketing campaigns, including the presentation of key findings and strategies that can be used to develop future marketing initiatives
Works collaboratively with Creative Services and Retail on the development of direct marketing pieces including product selection and creative development
Develops and runs analysis on customer database, capture rates as well as ad-hoc analysis
Liaises with 3rd party vendors (printers, outside data providers) to ensure accurate and timely processing of promotional campaign files and data hygiene processing
Ensures data integrity of all direct mail pieces, including proofing data audits against mail files and scanning bar codes for functionality and accuracy
Works closely with the IT team and outside technology companies to enhance customer database and troubleshoot problems; supports new technological integrations
Bachelor’s degree: marketing, business, economics
3-5+ years analytic experience; experience in retail with an understanding of direct marketing and/or CRM required
Advanced proficiency in Microsoft Word, Excel, PowerPoint; excellent IT skills including strong knowledge and experience of database structures and CRM tools; experience with modeling and statistics preferred
Ability to communicate with all levels of the business, prioritize assignments and establish solid relationships
Entrepreneurial; ability to drive forward with goals independently

Direct Marketing Manager Resume Examples & Samples

Provides consultation on effective use of direct marketing
Uses knowledge of direct marketing to provide recommendations on use of 1:1 tactics to achieve marketing objectives
Is able to influence business partners and stakeholders in the effective use of direct mail, phone, email, and digital channels to obtain maximum returns
Plans direct marketing programs according to business goals and objectives
Coordinates with internal and external business partners to implement programs
Reviews and approves campaign execution audits
Manages program expenses including estimates and invoicing
Brings an innovation mindset to enhance overall team performance
Demonstrates consistent year-over-year improvements in program performance
Ablie to interact with and communicate effectively with senior leadership
Plans 1:1 client interaction marketing programs and manages the development of 1:1 client interaction marketing programs
Manages assigned 3rd party relationships
Contributes to a culture of teamwork and continuous improvement
7 years minimum relevant, professional experience in the field of direct marketing
Pre-approved direct marketing expertise preferred
Proven relationship-building skills working with senior to executive level management and cross-functional teams; strong interpersonal skills
Excellent written and oral communication ability; confident presentation skills
Demonstrated strong client focus; is efficient and delivers in a timely manner
Strong Marketing or Analytic skills and strong financial acumen; understands client’s strategy and priorities
Ability to draw marketing strategies or insights from analysis and then set strategy based on insights
Strategic thinker with ability to anticipate client needs and demonstrate level of influence based on business acumen
Possess level of professional savvy to influence others and drive change; executive presence
Demonstrated leadership; viewed as valuable resource within and outside Client Insights and Marketing

Direct Marketing Manager Resume Examples & Samples

Manages enhancements to our digital properties through collaboration with key stakeholders and marketing team members
Utilizes CRM data and stakeholder insights to develop highly targeted and relevant email campaigns
Manages email outreach and tracks results against expectations to ensure future campaign efforts are maximized
In close partnership with other marketing team members, identifies relevant content to be displayed throughout the digital suite
In partnership with sales and marketing leaders, supports the coordination of digital marketing projects from initiation through design, content development, staging, approval, production and reporting metrics
Responsible for maintaining a positive user experience and an updated presence of our brand on multiple web properties
Oversees process for updating content on client-facing public websites as well as public and access-controlled portals
Researches digital strategies and provides recommendations for how to evolve the firm’s presence on online properties
Maintains digital branding competitive intelligence
Provides recommendations for search engine optimization strategies across all websites
Maintains digital brand standards guide
Concepts, practices and procedures of marketing, websites and email
Business technologies associated with digital marketing
Search engine optimization
Performing market research, identifying market segments and incorporating requirements into planning processes
Developing brand standard guides
Implementing strategies and tactical plans across organizational lines
Managing the dissemination of marketing and product communications
Delivering presentations to groups
Project and account management
Identify target audiences and prospects and develop effective campaigns
Utilize digital marketing tools and processes
Conduct competitive research and analysis
Ability to work individually as well collaboratively in a team environment
Partner with other functional areas to accomplish objectives
Communicate effectively, both orally and in writing, with all organizational levels
Bachelor’s Degree in Business, Marketing, Communications or related field with a minimum of four (4) years of marketing experience and a high degree of proficiency with digital marketing tools and processes.Previous experience at either an asset management firm or within the brokerage industry highly preferred

Direct Marketing Manager Resume Examples & Samples

Lead the development and maintenance of the vision, strategy and plan for Direct Marketing Center of Excellence while continuously enhancing the targeting, creative, and communications as well as project management and operations
Build and maintain relationships with senior management within Marketing and the businesses to understand Bank and business goals. Develop direct marketing strategies for meeting business goals. Influence the business to continue to invest and test new offers and channels by demonstrating associated benefit
Present regular direct marketing updates to Marketing senior management, including direct marketing campaign results, insights gleaned and strategic recommendations for leveraging direct marketing in the short and long-term
Oversee the planning, budgeting, and executing our direct mail, statement and email programs to optimize the channels and produce the best possible results
Responsible for writing and/or editing content for direct, statement and landing page channels to deliver effective marketing communications
Work with Marketing senior management to ensure the Corporation’s brands are appropriately and consistently represented
Work with internal and external Marketing business partners to deliver integrated direct campaigns that complement and enhance effectiveness of other channels
Partner with direct marketing analytics resources to develop and execute robust learning agenda for each business line
Establish and monitor processes and measurements to ensure timely and effective direct marketing packages and inserts
Work closely with internal marketing relationship managers and analytics team to plan direct marketing strategies and ensure effective use of budgets
Manage external vendors/partners through effective contract negotiation and vendor risk management. Keep vendor/partners connected to results, objectives and the use of all channels to maximize effectiveness of direct marketing programs they deliver the Bank
Maintain an awareness of new trends and developments in marketing and Company products and services and initiate discussion to introduce test and learn opportunities
Exercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminations
Promote an environment that supports diversity and reflects the M&T Bank brand
Bachelor's degree and a minimum of 7 years’ marketing, portfolio management, product development and/or financial services or business operations experience, or in lieu of a degree, a combined minimum of 11 years’ higher education and/or work experience including a minimum of 7 years’ marketing, portfolio management, product development and/or financial services or business operations experience
Minimum of 3 years’ project management and/or supervisory experience
Minimum of 7 years’ experience managing marketing campaigns in a client or agency environment
Financial services industry direct marketing experience
Experience managing an advertising and/or direct marketing agency relationship
Previous managerial experience
Excellent PC skills with proficiency in software programs utilized by department
Strong operational skills – managing process, mitigating risk and leading team to work within processes
Quality focused
Demonstrated ability to interact with and influence senior management

Direct Marketing Manager Resume Examples & Samples

Develops marketing program and project plans of a strategic and complex nature
Leads and executes strategic marketing projects from start to finish
Develops and executes program plans, creative briefs, and project plans using department tools and processes, and ensures that projects are regulatory and legally compliant and are completed in a timely, cost-effective manner
Manages the marketing communications content, accuracy, and alignment with the strategic direction of the approved program plan
Reviews marketing materials and coordinates editing process with business partners and stakeholders. Resolves competing input and recommends positive, mutually satisfying options that move work forward
Understands and uses marketing analytics to inform strategic recommendations and marketing projects
Develops marketing metrics and learning agenda to track the effectiveness of the plans and projects
Analyzes key project issues with supporting data and recommends appropriate communications solutions
Communicates technical messages and translates them into business-level benefits
Leads cross-functional workgroups, and presents to internal audiences
Partners with multiple business partners and stakeholders to gain consensus and drive program success
Provides recommendations to management on important issues on assigned projects
Interacts with marketing leadership for problem resolution as needed
Leads efforts to advance departmental processes, with particular attention to project management function
Interfaces with both business partners and creative staff independently, tracking progress against project and production schedules
Excellent critical thinking, writing, and verbal skills
Comfortable collaborating with analytical ideas and teams
Strong knowledge of direct marketing principles and how to influence consumer behavior programs across channels. Plan to provide examples for various channels: direct mail, email, telemarketing, microsites, etc
Project management and consultative skills and experience with a wide range of complex projects
Self-starter with ability to meet deadlines
Excellent meeting facilitation and presentation skills
Demonstrated ability to manage through influence in a matrixed environment
Demonstrates grace under pressure
Maintains a positive, collaborative attitude and sense of humor
Minimum 5 years business to business and/or consumer marketing experience in roles with increasing responsibility

Digital Direct Marketing Manager Resume Examples & Samples

Providing DCE teams consultancy on “best in class” digital channel campaign execution
Campaign delivery through App, eDM and website / mobile site
App campaigns – including push notifications and campaign promotions
Manage the existing customer digital campaign roadmap
Manage the DCE digital production team resourcing and capacity planning; &
Manage the DCE marketing automation capability platform & vendor

Direct Marketing Manager Resume Examples & Samples

Serves as a direct marketing subject matter expert and provides guidance on strategy and execution to cross-functional program teams; contributes heavily to integrated marketing plan development
Manages implementation of complex, multi-channel direct marketing campaigns to support key organizational goals. Scope includes creative development, regulatory compliance, media buys, analytics and reporting design, and test-and-learn agendas (A/B, significance, and multivariate analysis)
Develops/writes campaign briefs and works with internal and/or external agency partners to develop creative executions; Manages timelines, budgets, reports & proactively resolves variances. Develops and validates ballpark estimates with vendors and internal clients
Reviews marketing materials and coordinates editing process with internal and external partners and stakeholders. Resolves competing input and recommends positive, mutually satisfying options that move work forward
Works with internal team to request and manage data requests. Ensures marketing lists are accurate to campaign and reporting needs; proactively identifies risks and optimizes processes when necessary to ensure successful executions
Provides best practice recommendations for strategy and execution in all key direct marketing channels (email, direct mail, online, telemarketing, etc.)
Routinely organizes workgroups, leads meetings and presents to internal audiences
Potential to manage a small team
Minimum five (5) years of experience in development and implementation of Direct Response Marketing Campaigns across multiple channels in an agency or corporate marketing environment
Experience managing staff, cross functional and external partners in fast paced, deadline oriented environment
Experience managing budgets and reporting variances

Direct Marketing Manager Resume Examples & Samples

Bachelor's Degree in Marketing or related field
5 years of direct marketing and project management experience required
Experience managing complex, multi-channel marketing campaigns including mail, email and online channels and the ability to manage multiple projects concurrently
Experience in financial services and/or consumer goods marketing highly preferred
Experience managing agency and vendor relationships preferred
Knowledge of database and direct marketing principles including customer segmentation, testing and applying results to improve future campaigns
Must be detail-oriented, with an analytical and financial orientation
Strong relationship building skills with ability to collaborate effectively across broad stakeholder groups

Direct Marketing Manager Resume Examples & Samples

Demonstrated experience in the Houston philanthropic community
Ability to develop and implement strategic initiatives, business plans and protocols
Superb interpersonal and written communication skills
Capacity to work on multiple projects and prioritize
Highly skilled in interacting with philanthropists and leaders at all levels
Ease in interfacing successfully with all university departments

Direct Marketing Manager Resume Examples & Samples

Drive engagement by developing and executing lifecycle communication strategies for the consumer segment, using key digital interactive channels
Drive loyalty and retention strategies across Lenovo, with focus on advocacy and enhance customer lifetime value
As a subject matter expert, provide consultation on direct marketing strategies and best practices, including the latest information regarding CAN-SPAM and other privacy policies
Lead collaborative teams throughout the organization to ensure successful deployment of direct marketing campaigns
Partner with Customer Insights and Analytics teams to develop segmentation models and targeted programs
Lead marketing test strategies and methodologies to identify attributes of successful offers, content types and delivery tactics to roll across segments and when required, refine strategies based upon findings
Manage reporting and tracking of campaign performance against defined benchmarks and report to business stakeholders and executive teams, as needed. Partner with Business Analytics team to evaluate funnel conversion, repeat and penetration rates, and engagement metrics across multiple segments and provide recommendations for continuous improvement of metrics
Participate in defining requirements for CRM infrastructure and campaign reporting
Provide input to email permission and preference management processes
Manage vendor relationships as required
Participate in efforts to streamline, automate and improve internal processes and procedures
Own the development and design of campaign templates

Offline Direct Marketing Manager Resume Examples & Samples

Develop and implement sales strategies to drive sales in offline acquisition channels
Deliver budgeted order and conversion % KPIs; continuously track KPIs
Working with marketing, find the right combination of compelling messaging, offer and creative to onboard subscribers
Target high value subscribers that will have long term relationships with Dow Jones
Effectively manage costs to hit budgeted cost per order
Develop efficient methods of testing propositions, channels and audience targeting techniques to deliver the optimal level of customer sales
Engage and manage agencies to assist with business strategy and execution where appropriate
Be informed by hard data, modifying plans and strategies in response to sales performance data analysis
Undertake real-time reviews of the impact of campaigns on sales performance, and adjust offers accordingly to deliver the maximum ROI for WSJ
Develop business cases for all significant activity, taking input from Finance and the Sales Planning, analytics etc
Improve performance through analyzing current performance, identifying innovative alternatives and recommendations for more effective or efficient tactics
Manage the subscriber acquisition budget, generating high quality leads and purchasers at the minimum possible cost
Develop and deliver strategies to grow sales, revenues and volumes from committed customers (subscriptions) by generating inbound traffic using outbound below the line comms including: direct mail. Live Selling
Develop and deliver data collection, segmentation and targeting plans to build direct marketing campaigns that drive sales
Develop seamless transition from consideration to conversion for all Direct campaigns
Monitor and evaluate all direct campaign activity and employ direct sales levers accordingly to deliver against targets
Manage proposition used for direct to customer lead generation via third party agencies
Manage the creative process for Direct campaigns and the Direct elements of Integrated campaigns. Ensure Direct Response principles are adhered to in all customer comms
Identify new data generation leads to feed into sales channels which complement existing data generation activity
Increase the effectiveness and cost efficiency of Direct activity, delivering sales to agreed targets and deadlines
Work with Activation to develop trial and promotional pricing for committed products
Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient ‘ways of working’ / product /service
Drive the efficient delivery of organisational change projects in support of Dow Jones’ strategic agenda within a culture of empowerment through personal leadership

Senior Direct Marketing Manager Resume Examples & Samples

Manage end-to-end direct marking acquisition channel for the auto product
Develop and implement direct marketing planning including weekly, monthly and quarterly acquisition budget and forecasting process in collaboration with FP&A
Develop an intimate understanding of the target audiences, product offerings, competitive set, and market trends and keep stakeholders up-to-date
Analyze variances between actuals, forecast, and plan, while leveraging internal and external data – use insights to communicate effectiveness of marketing initiatives and provide insights to improve
Develop and maintain new analytic reports and dashboards to provide regular insight to key marketing leaders within multiple platforms
Analyze customer behavior and conversion anomalies using web analytics tools, your own analysis, and by working with key members of the marketing, product, and operations teams to identify issues or areas for improvement
Rapidly develop test/learn/test plans to successfully drive business results using new tactics
Lead monthly and quarterly business reviews to analyze results and key information
Proactively identify risks and opportunities to forecast
Develop response models, sales forecasts, data mining procedures, etc. through the use of analytical and statistical tools such as SAS and excel
Support ad-hoc requests to provide stakeholders with intelligent, actionable insight into the health of the business
5+ years of experience in Direct Marketing Analytics
Advanced Excel, SQL, SAS data modeling and analysis skills
Experience managing and forecasting direct marketing programs and budgets
Experience in developing reports in Tableau or similar enterprise data warehouse reporting tools
Experience in data modeling or database configuration
Passion for data, reporting, analysis and systems
Prior Auto Finance (or related consumer finance product)
Strong written and verbal ability to communicate ideas through data
Proven ability to work independently and manage day-to-day projects
Get stuff done, we need to move quickly and produce content and programs at a fast rate
Team player, comfortable working with cross-functional stakeholders

Direct Marketing Manager Resume Examples & Samples

Strong analytical skills with proven ability to drive deep dives and demonstrated interpretation capabilities. Ability to translate analysis into action
Exceptional organizational, communication/presentation skills to all levels of organization and extreme attention to detail
Sharp creative eye and proven ability to develop winning marketing assets
Understanding of customer segmentation, lifecycle marketing and/or DM/CRM strategies
Excellent verbal and written communication skills, ability to prepare clear and concise documents
Strong interpersonal skills, proven ability to work cross-functionality, manage expectations and escalate issues as needed
Creative problem solver; passionate about winning and achieving results
Independent self-starter; ability to multi-task in a fast-paced environment
Fluency with Excel, PowerPoint and Word
Collaborate on the strategic vision and execution of the Tiny Prints Direct Mail marketing programs
Execute quarterly programs plans, including forecasting revenue and budget requirements, as well as optimizing creative and mail plan strategies to drive performance
Manage the overall multi-million dollar program budget, to ensure programs are optimized for costs and revenue and stay within committed budget limits
Collaborate with Sr. Manager on strategies and plans for programs and get buy-in from key stakeholders
Put together strategic circulation/segmentation direction and partner with DM expert on execution
Work with in-house Creative teams to develop cutting edge, high quality direct marketing materials; serve as “best practices” expert to optimize efficiency and quality of deliverables
Write cohesive, organized and logical creative and test briefs for programs
Put together clear and concise analyses of overall program results, including segment performance and test results
Provide insights on program opportunities and create actionable plans to integrate these insights into DM strategies
Take accountability to ensure assigned deliverables meet expectations, are on strategy and are delivered on time
Work closely with cross-functional teams, such as Integrated Marketing, Creative, GM, and Database, to implement integrated, on-brand DM campaigns
Continuously provide input into process improvements and drive ad-hoc projects to support team scalability

Senior Direct Marketing Manager Resume Examples & Samples

Manage end-to-end Direct Marketing acquisition channel for Lending Club’s largest product, unsecured personal loans, and will support direct marketing efforts for new product channels as needed
7+ years of experience in Direct Marketing (Direct Mail) Analytics
Experience managing and forecasting Direct Marketing programs and budgets
Advanced Excel, SQL, SAS data modeling and analysis skills; experience in data modeling or database configuration
Prior consumer lending experience, including risk management, is a strong plus
Strong written and verbal communication, with the ability to communicate ideas through data effectively
Proven ability to work independently and manage day-to-day projects, while also being a strong team player and comfortable working with cross-functional stakeholders
“Get stuff done” mentality to own Direct Marketing campaigns in an ever-changing, fast-moving business; need to move quickly and produce content and programs at a fast rate

Direct Marketing Manager Resume Examples & Samples

Plan, implement and monitor direct and online/digital marketing campaigns that generate donor revenue, new and renewal memberships
Coordination of list management and audience
Utilize all available and appropriate communication channels in delivery of donor member correspondence, including direct mail, telemarketing/teleconference, website, social media, email, and mobile platforms
Develop annual revenue and cost budget for all direct and online marketing efforts, in collaboration with colleagues and external vendors
Closely manage marketing campaign costs and internal resources to ensure budgets are used as effectively as possible
Liaise with key stakeholders, colleagues and vendors to ensure all are fully briefed and engaged, in order to make sure campaign objectives and timelines are met
Facilitate copy review and input process for messaging/brand effectiveness for all campaigns
Manage external agencies and third parties to ensure successful delivery of campaigns
Ensure all communications are clear, fair, timely, appropriate, and that each is relevant to CCFA work and priorities
Keeping staff informed about planned marketing activities and the progress of them
Collaborate with other CCFA working groups on areas impacted by marketing projects/campaigns
Manage/administer direct mail/membership budgets, forecasting and expense controls
Manage and interpret analytical and revenue reports
Develop and manage all aspects of comprehensive lay and professional membership programs
Develop a coordinated matrix of communication and solicitation strategies involving email, direct mail, phone/mail, and volunteer engagement, all focused on shaping a sustainable tradition of annual support
Responsible for statistical and narrative reports, which analyze data targeting individuals with the desire and propensity to support LDF’s programs and activities
Use target analytics to strengthen the moves management process of converting occasional donors to individuals who provide reoccurring gifts
Partner with the Communications team to ensure continuous outreach to donors through the website, newsletters, e-mail blast, updates, and personalized thank-you letters
Tradeshow and industry event management with light travel, and
Manage LDF Stewardship Program and acknowledgement process
5-7 years experience in direct marketing industry, managing both offline and digital programs. Non-profit experience preferred
Writing and editing copy and managing the creative process key
Proficient in donor management systems/CRM tools
Must be detail oriented. Ability to plan own work schedule, and that of others, and meet challenging deadlines
Thorough knowledge of campaign management including print, data selection, channel management/integration
Budget development, management and reporting experience
Analyzing and interpreting campaign performance
Managing agencies and third parties
Delivering communications across both offline and online channels
Managing key stakeholders and relationship building
Strong member service orientations, with the ability to problem solve and proactively identify creative solutions to business/member issues
Ability to manage multiple priorities and meet required time frames/schedules
Strong interpersonal, written, and oral communication skills; and,
Business acumen, analytical skills, detail orientation

Direct Marketing Manager Resume Examples & Samples

Maintain processes for internal communications, seed lists, database access requests, etc
Maintain direct mail sample books, file drawers and on-line letter library with up-to-date versions
Manage all DM budget activities including purchase order procurement, invoice processing, reporting and reconciliation
Exceptions handling and tracking in conjunction with IT and the data processing vendor
A variety of tasks related to setting up new DM/EM campaigns, proofing data and letters, implementing needed changes to communications as needed
Point of contact for assisting the Legal/Regulatory team with complaints responses
Manage the bi-monthly reprints process with the mailhouse; reviewing quotes for consistent pricing, overseeing the proof review process, etc
At least 3 years of experience working in a professional environment
BA in a related field
Proven history of self-directed work with increasing responsibility and a desire to learn
Ability to independently problem-solve in a fast-paced, entrepreneurial environment and contribute to the broader knowledge base of the organization as a whole
Strong organizational skills and attention to detail, as well as effective general marketing, negotiation and interpersonal skills required
Ability to operate PC in a Microsoft Windows environment. Ability to operate Microsoft Office applications (Word, Excel, PowerPoint)

Direct Marketing Manager Resume Examples & Samples

Proven campaign management skills offline and have an eye for detail
Strategic thinker with can do attitude
Planning, organisation and prioritization. Ability to manage multiple campaigns/projects at one time
Adaptable to change and enjoys working in a fast-paced environment
Builds and maintains positive relationships and rapport
Ability to analyse and challenge data, pulling out actionable learnings
People & agency management experience
Ambition for improvement and innovation, making campaigns& channels continually better
Marketing performance reporting, forecasting and budgeting & experience in Excel
Marketing degree
Telco Experience
Direct Response Marketing /Acquisition Marketing
Channel Segmentation is crucial to this role
MI Net reporting skills is crucial to this role
High level of numeracy and literacy
Good communication & stakeholder management skills and can adapt depending on audience
Ability to read and analyse data and insights
Campaign creation and management from brief to analysis
Multi-channel hands on offline marketing experience
Campaign reporting
Budget and forecasting experience
People and Agency management

Senior Direct Marketing Manager Resume Examples & Samples

Responsible for the planning and execution of multi-channel direct marketing programs and initiatives to support customer acquisition, retention, notifications and activation strategies
Obtain competitive quotes for all projects; coordinate efforts with selected outside vendors to ensure all necessary production logistics are addressed. Recommend production process/techniques for direct mail and email that result in cost savings
Provide creative direction and copy to creative services to develop quality and impactful direct mail and email packages including format/layout and copy. Proof creative and copy for accuracy
Work closely with a variety of departments such as Legal, Compliance, business unit owners, etc. to support business goals and obtain required product-related approvals from key stakeholders
Manage schedule for all projects to ensure on time/on budget delivery. Make recommendations for process improvement for the team to most effectively manage projects
Ensure proper documentation is maintained per the Marketing Record Retention schedule and the Advertising Compliance policy
Bachelor’s Degree in advertising, marketing or related business degree or equivalent experience
5+ years of experience in a direct marketing department, agency or service bureau
Strong organizational skills and the ability to effectively manage time
Strong multi-channel marketing project management experience including scheduling, creating and production process
Ability to work effectively with cross-functional teams, manage multiple priorities and deadlines, be detail-oriented
Advanced communication skills both verbal and written
Prior experience with budgeting and managing projects to budget

Direct Marketing Manager Resume Examples & Samples

Own campaigns from end to end – manage targeting and segmentation, messaging, content and design, planning, localization, build, execution and reporting
Deliver consistent channel growth and performance improvements against key metrics across a range of campaigns and across multiple regions
Writing up proposals, testing roadmaps and campaign reviews with a monthly overall review of progress against targets
Deep dive analysis working with BI to understand campaign performance
Work closely with other marketing channels within Amazon to ensure key launches and partnerships are supported
Work closely with your international counterparts to ensure consistent global standards and to share and learn
Work closely with engagement and acquisition product teams
A degree level graduate or equivalent achievement
Strong and resourceful problem-solver in a varied and fast-paced environment
Excellent written English and presentation skills
Confidence in written and verbal communication, to all levels of management
Ability to learn and adapt quickly
Ability to prioritize workload and meet deadlines
Advanced experience of analytical tools
Background in strategic planning and execution of holistic direct marketing campaigns
Background in marketing a global offering with a targeted localized approach
Experience of push notification marketing