Performance Marketing Manager Resume Samples

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L Ondricka

Lizeth

Ondricka

24550 Sheldon Terrace

San Francisco

+1 (555) 586 7314

24550 Sheldon Terrace

San Francisco

Phone

p +1 (555) 586 7314

Experience Experience

Boston, MA

Performance Marketing Manager

Boston, MA

Hayes-Romaguera

Boston, MA

Performance Marketing Manager

Driving marketing created revenue with emphasis on new buyers and new clients
Working knowledge of HTML, CSS, and JavaScript development and constraints
Presenting our brand consistently and powerfully
Sharing your expertise to support and coach colleagues
Managing and optimising the investment of the annual segment budget across campaigns
Ensuring the delivery of world-class marketing
Superb written and verbal communication

Phoenix, AZ

Performance Marketing Manager B&W

Phoenix, AZ

Pouros-Steuber

Phoenix, AZ

Performance Marketing Manager B&W

Manage and grow performance activities in PPC, demand side platforms (DSPs) and Affiliate networks
Manage marketing budget and forecast to deliver efficient return on investment
Manage relationship with vendors, marketing partners, and internal stakeholders
Work closely with other digital marketing team members to ensure strategies are in line with other channels
Test, launch and scale digital lead generation through programmatic buying
Identify opportunity areas for growth and optimization
Communicate learnings and insights learned through campaigns across the company

present

Detroit, MI

Senior Performance Marketing Manager

Detroit, MI

Senger LLC

present

Detroit, MI

Senior Performance Marketing Manager

present

Driving the strategy and operative management of channels like paid search, social ads, display, SEO and affiliate marketing
Collaborate with Marketing, Finance, Product, and Tech to troubleshoot and optimize app traffic
Report channel performance weekly to marketing team and account management, forecast monthly response volume and budgets
Manage, set up, execute and analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high quality app installs while managing to a budget and KPI
Regularly review and manage key marketing strategies with Google, Facebook, etc
Collaborate with the team to drive App Store Optimization (ASO) organic/keyword traffic in iTunes and the Play Store. Also, manage custom banners that help drive app traffic from Realtor.com’s mobile-responsive website
Develop engaging, impactful, and relevant creative while ensuring they are digitally optimized across all relevant platforms. Work with internal and external teams to test advertising and landing page creative

Education Education

Bachelor’s Degree in Marketing

Chapman University

Bachelor’s Degree in Marketing

Skills Skills

Highly proficient at Excel, basic knowledge of Tableau and SQL
Superior attention to detail and strong organizational skills, including the ability to handle multiple tasks and meet deadlines
Strong Excel skills with experience building complex spreadsheets, including pivot tables, multi-function formulas and elaborate graphs
Excellent stakeholder management skills and the ability to convey complex concepts to a wide range of audiences
Superb written and presentation skills; detail-oriented
In-depth knowledge of performance media channels, with a proven track record in leveraging display/programmatic and paid social platforms for acquisition
Superb written and oral communication skills; excellent presentation and interpersonal communication skills
Strong analytical and problem solving skills
Considerable experience in performance marketing (from strategy to implementation and monitoring)
Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners

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Performance Marketing Manager Resume Examples & Samples

Own all paid marketing channels from end-to-end (SEO, PPC, Retargeting, Display, Native, Paid Sponsorships, etc.)
Build out and launch campaigns
Track, Analyze and Optimize bids and creative for performance
Constant experimentation and testing of new ideas
Create reports to share with broader team
Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
Optimize copy and landing pages for conversion rate and search marketing
Perform ongoing keyword discovery, campaign expansion and optimization
Experiment on different ad platforms and networks to see if a channel can be scaled profitably

Performance Marketing Manager Resume Examples & Samples

Work with key Line of Business and Franchise stakeholders to plan and implement performance marketing strategies to drive business growth
Work with key UK stakeholders to plan and implement digital acquisition strategies to drive business growth, coordinate implementation with agencies and guide the post campaign analysis
Educate local markets’ digital teams on opportunities for performance marketing based on campaign and project needs, as well as general training
Work with agencies and partners on UK campaigns to achieve desired KPIs, as well as to determine the best platforms and tools to use to achieve the best possible results for EMEA markets
Identify new traffic sources including owned opportunities to reach objectives based on specific projects’ goals
Identify new technologies, new tools and new platforms to drive innovative strategies and maximise effectiveness of customers acquisition
Ensure the right tools are in place across EMEA to enable monitoring and measurement of performance marketing campaigns to continually improve results
Work with EMEA & global peers as well as other stakeholders to ensure the right processes and strategies are in place to effectively acquire traffic and where appropriate the required conversions, and more specifically with the Business Intelligence team who is a key partner to deliver these objectives
Proven record of success across digital with specific experience of performance marketing based strategy and implementation
Ability to demonstrate experience of operating across a complex matrixed organisation
An ability to prioritise and an appetite for delivering rapid progress within small teams
Demonstrable experience across all aspects of performance marketing and how it fits within the wider media mix
Experienced in problem solving and creating solutions in complex situations with a resourceful and proactive approach

Performance Marketing Manager Resume Examples & Samples

Build Go-to-market plans to drive awareness and adoption of Facebook’s business solutions
Launch and optimize campaigns across multiple online channels (Email, Facebook Ads, Display, Web, and Onsite) to drive short-term and long-term results
Design and implement test plans (A/B and multivariate) to understand drivers of response and value
Generate break-through analytical insights that drive significant response improvement, CPA efficiencies, or revenue improvement

Performance Marketing Manager Resume Examples & Samples

Manage and support email program channel lead, including list growth and segmentation, daily emails, email series, life cycle and event triggers, and dynamic and personalized content
Own direct mail / catalog channel, including house and prospecting circulation and testing plans and performance
Manage revenue forecasting in your channels based on activities and investments
Build business case for marketing budget in your channels and track to that budget throughout the year
Set and manage to key acquisition and retention metrics (e.g. response rate, CPA, win-back rate, repeat rate, ROI/ROAS)
Own weekly, monthly and quarterly reporting and insights for you marketing channels

Performance Marketing Manager B&W Resume Examples & Samples

Manage and grow performance activities in PPC, demand side platforms (DSPs) and Affiliate networks
Manage marketing budget and forecast to deliver efficient return on investment
Test new strategies & channels for increased traffic and revenue
Work closely with other digital marketing team members to ensure strategies are in line with other channels
Identify opportunity areas for growth and optimization
Test, launch and scale digital lead generation through programmatic buying
Communicate learnings and insights learned through campaigns across the company
Be seen as an expert in the performance marketing space and be able to train other team members
Manage relationship with vendors, marketing partners, and internal stakeholders
Opportunity to be involved heavily with the recruitment, training and mentoring of future team members

Performance Marketing Manager Resume Examples & Samples

Support digital marketing director in executing against the strategic roadmap, delivering campaigns and projects on time with a high quality
Drive revenue, achieve targeted ROI and maintain positive KPI trends with the external agencies
Report on a weekly, monthly and quarterly basis about performance vs budget
Ensure data accuracy and alignment between Hurley and agencies
Evaluate and understand what is driving the business, partner with the analytics team and share insights with the wider marketing team on a set cadence
Manage the campaigning process from Hurley to the external agencies from start to finish to ensure maximal coverage in search engines and optimized onsite experience
Partner with internal teams on launches, tech updates or brand campaigns to ensure search is part of the business plans
Provide input to business reports, presentations or discussions on performance marketing
Identify new opportunities with help of data and analyses for efficiencies and growth. Partner with internal stakeholders and external agencies to execute
Assist in the execution of the territory and category offense, through the digital marketing “playbooks”
Regularly communicate and align with performance marketing teams globally on best practices and learnings
Manage and uphold the premium standards of the Hurley Brand

Performance Marketing Manager Resume Examples & Samples

Assist in defining our performance marketing strategy to meet ROI targets, as well as assist in the forecasting process and budget setting reporting into the Global Digital Acquisition Journey & Performance Lead
Work with channel specialists, you will report on channel performance and optimize our channel mix according to Subscription / CPA targets to drive efficiencies
Evaluate our app prospecting activity, monitoring the customer journey across downloads, free trials and subscription, and recommending optimisations to our paid activity on a global scale
Own highly visible programs and projects, develop and implement campaigns based on customer, market and business data, and measure and react to their performance
Explore and work with the Global Digital Acquisition team to introduce, test and roll out new digital marketing channels
Be a digital marketing evangelist within the business all areas of programmatic PPC and digital channels
Assist with the set-up and management of digital marketing infrastructure (DMP, DSP, Tag Management, Campaign Tracking, Marketing Analytics, Attribution, etc.)
A degree in a related field and experience working in a start-up, media agency or a strong e-commerce / retail brand
Considerable experience in performance marketing (from strategy to implementation and monitoring)
Experience in mobile app marketing is a plus
Extensive knowledge of the digital marketing landscape, tools, vendors, and keen interest to keep track of new developments
Excel proficiency and have experience working with advanced attribution and other modelling, and analytics platforms

Performance Marketing Manager Resume Examples & Samples

Establish Best in Class sales processes and procedures by collaborating with vendor management, sales channel management, and the training team
Establish a daily, weekly, monthly Quality Dashboard that tracks Customer Satisfaction by sales channel and brand
Manage all communications with our legal and regulatory team regarding PUC complaints in Texas
Manage the execution of our sales training and internal quality audit procedures
Own the tracking and resolution process when customer complaints are received
Effectively communicate across the organization regarding the overall CSAT performance
Ability to evaluate, investigate and create new and better ways to deliver high net promoter scores
At least 5 years of experience in a Sales/QA environment, vendor management, outside sales, retention, and/or customer care activity and training
Familiarity with standard concepts, practices, and procedures within a sales environment
Ability to work independently with little direction, set goals, multi-task, and prioritize competing responsibilities
Ability to confidently and comfortably present information to a variety of levels within the organization including upper management
Strong proficiency in the use of Microsoft Office software products required
Experience in developing and analyzing reports is desired
Bachelor's degree in business, marketing, or related area preferred
Coach and develop team members on daily, weekly and monthly performance
Develop and deliver performance evaluations
Actively manage established performance and expectations
Interact with management and/or agencies regarding update on agent performance
Act as subject matter expert for area of responsibility
Assist with the identification of training gaps and needs of team members
Plan team activities and assign tasks to personnel
Resolve problems and interpersonal conflicts within the team
Resolve problems with customers when Supervisory representation is required or requested
Utilize resources to interact with internal/external customer account inquiries, issue orders, analyze accounts to resolve billing inquiries, negotiate options, and provide assistance with obtaining products and services

Senior Performance Marketing Manager Resume Examples & Samples

Create, execute and measure digital, display and DRTV marketing campaigns to acquire new customers for NetSpend’s suite of prepaid debit card products
Identify test sources, targeting, manage budget and optimize placements as needed
Develop engaging, impactful, and relevant creative while ensuring they are digitally optimized across all relevant platforms. Work with internal and external teams to test advertising and landing page creative
Manage DRTV agencies to provide and deploy media plans for multiple prepaid card brands, optimize placements as required to meet KPIs
Update existing DRTV creative as required, and in conjunction with production agencies, develop new compelling creative
Report channel performance weekly to marketing team and account management, forecast monthly response volume and budgets

Senior Performance Marketing Manager Resume Examples & Samples

Regularly review and manage key marketing strategies with Google, Facebook, etc
Monitor and report on key performance metrics to track traffic and conversion rates to enable continuous improvement on our mobile marketing strategy
Bachelor’s degree in marketing or a related field
4+ years of experience in digital marketing, SEM and lead generation
An analytical mindset with understanding of digital marketing metrics including CTR, Conversion Rate, CPA, and ROAS
Experience with digital marketing tools such as Tune MobileAppTracking, Omniture, Facebook Editor
Prefer previous experience in the Mobile space (app acquisition/mobile marketing) and/or experience in SEM (AdWords, Bing and Gemini)

Performance Marketing Manager Resume Examples & Samples

Manage a portfolio of paid media campaigns with the goal of driving cost effective, high quality traffic while managing to a budget
Identify and implement strategies for meeting client goals and growing client spend
Monitor and report on key performance metrics
Collaborate with Sales, Product, Customer Service to troubleshoot and optimize campaigns
BA/BS degree in marketing or related field
2+ years of SEM (AdWords, Bing and Gemini) experience
Understanding of digital marketing metrics including CTR, CPA, and ROAS
Superb written and oral communication skills; excellent presentation and interpersonal communication skills
Strong Excel skills with experience building complex spreadsheets, including pivot tables, multi-function formulas and elaborate graphs
Ability to work effectively with a broad spectrum of both internal team members and external vendors/partners
Experience with web analytics software such as Google Analytics preferred
Experience working with search engine management tools and/or agencies preferred

Search & Performance Marketing Manager Resume Examples & Samples

Formulating & implementing campaigns that acquire the right traffic, to the right platforms at the right time
Ensure clear and measureable objectives and KPI’s are assigned for every campaign (whether that be “always on” activates and/or “tent pole” campaigns)
Incorporate all insights & learnings back into new and ongoing campaigns – always striving for efficiencies
Communicate learnings and best practice guidelines across EMEA creating a community of shared expertise
Work with key UK stakeholders to plan and implement digital acquisition strategies to drive business growth
Assist with the management of agencies and partners to deliver effective integrated campaigns achieving set KPI’s
Develop and manage internal and external partnerships to deliver high quality traffic to all platforms
Identify new traffic sources including owned opportunities to drive quality traffic and brand awareness
Ensure the right tools are in place across EMEA enabling consistent monitoring and measurement of acquisition marketing campaigns
Work closely with key LOBs (Channel and Studio) digital marketing teams, ensuring strategies are aligned to effectively acquire traffic across the board
3-6 years’ work experience across Digital with specific experience of acquisition based strategy and implementation campaigns – proven Search and Performance marketing experience
Proven SEM experience managing PPC campaigns across multiple platforms and numerous stakeholders
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience and solid application of bid management tools
Up-to-date with the latest trends and best practices in SEO and SEM
Management experience of a small team with external stakeholders
Demonstrable experience across all aspects of digital acquisition and how it fits within the wider media mix
In-depth knowledge of e-commerce tools such as Hooklogic
Thorough understanding of performance platforms, i.e. Google Shopping, Amazon Marketing Services, and Facebook Product Ads
Working knowledge of Google’s suite of paid products, i.e. GDN and DBM, also favourable
Retail experience and supplier funding is a useful addition
Ability to read your audience, adapt quickly, manage stakeholder needs across a complex matrix organisation
Confident with technology – talking about it and making it easy to understand to a non-tech audience
Resourceful and pro-active – resolve conflict & looks for solutions and information in creative ways
Motivational, inspirational, team player
Strong negotiating and influencing skills
Interested in trends, new initiatives, and keeping up with the Jones&#8217
Creative and analytical thinker – can identify & drive opportunities
Brave – not afraid to test, take risk, challenge,
Results oriented – focused on meeting and exceeding established KPIs
Self-starter, inspirational, motivational

Performance Marketing Manager Resume Examples & Samples

Using Social Media data to maximize campaign performance, drive consumer lifetime value and feed into the development of content strategies for the LEGO Group. For example by using Facebook audience segmentation data or by analyzing content performance through YouTube data
Utilizing data from Listening program to gain knowledge and understanding of audiences
Use internal and external tools and data sources to generate competitive analysis
Create and manage a highly visible global real-time reporting dashboard for social media to inform and enable continuous improvement across the business
Work in a fast-paced environment alongside marketing departments, representing a data-driven perspective and providing expert recommendations
Collaborate with the existing team to scale, test, learn and create the measurement for making the right business decisions

Performance Marketing Manager Resume Examples & Samples

Manage, set up, execute and analyze a portfolio of paid media campaigns with the goal of driving cost-effective, high quality app installs while managing to a budget and KPI
Develop and implement testing strategies to improve the consumer mobile experience, including landing page optimization, copy/image testing, user segmentation, etc
Collaborate with the team to drive App Store Optimization (ASO) organic/keyword traffic in iTunes and the Play Store. Also, manage custom banners that help drive app traffic from Realtor.com’s mobile-responsive website
Collaborate with Marketing, Finance, Product, and Tech to troubleshoot and optimize app traffic
Most important is a positive, can-do attitude – a curious learner, an imaginative thinker, and an enthusiastic marketer
Superb written and presentation skills; detail-oriented
Strong Excel skills

Performance Marketing Manager Resume Examples & Samples

You will use paid channels to drive more relevant traffic to our websites and apps to win more members
You manage and constantly improve international campaigns for our various markets and target audiences
You build and optimize high performance landingpages and ads
You constantly monitor, report and analyze all your relevant KPI's and metrics and optimize based on the insights
You lead online-marketing projects and will make sure that they achieve what they promised
You work together with SEO/SEA managers, product owners, digital analysts and optimization managers to make sure that your channels continuously perform better
You hold a degree from an advanced technical college or university and/or have a lot of experience in the field of digital marketing/sales
You have profound experience in the field of digital marketing/sales, youre no stranger to managing several markets and international accounts
You know your way around digital analytics solutions such as Adobe SiteCatalyst/Analytics, Google Analytics, etc
You are well experienced in the usage of tools and products like Adwords Remarketing, Google Display-Network, RTB/Programmatic, etc
You keep up to date with whats happening with web technologies, as well as digital business

Digital Performance Marketing Manager Resume Examples & Samples

Aggressively drive subscription acquisition through a number of key channels including Social, search, affiliate and in app advertising
Manage the supplier and agency relationships to drive their media buying and performance approach
Drive high volumes of subscriptions whilst driving down efficient CPA’s (Cost per acquisition) executing sophisticated optimisation strategies
Manage paid search strategy and implement improvements and refinements
In app best practice in order to drive discoverability in both IOS and android stores
Manage in app advertising campaigns to drive app rankings
Manage CPA campaigns with Affiliate and programmatic networks
Work closely with content and design teams to create and produce high volume fast turn around advertising assets to implement across multiple channels and formats
Fast ROI analysis of campaigns in order to be constantly optimising and amending campaigns
Ensure all data tracking is setup correctly any new additions are implemented by working with the product team for implementation
Must have digital agency experience in buying and optimizing acquisition (Direct response campaigns) Strong background in buying media from Facebook, Google, and YouTube
Previous experience with an SVOD or digital subscription business a plus
Knowledge and understanding of the evolving digital marketing landscape with an expert eye in identifying industry trends and implementing the latest tech for both search and social
If experience is client side but must have strong technical knowledge and potential to manage campaigns directly with certain platforms
Excellent knowledge of analytical packages ideally facebook analytics, Apps flyer, Firebase, double click, GA Strong budget management, comfortable managing and tracking fast and fluid investment decisions
Excellent data and analytical skills
Be business performance expert who is passionate and has the ability to communicate complex and detailed approaches to senior management and stakeholders

Performance Marketing Manager Resume Examples & Samples

Experience in e-commerce, preferably for fashion-related company in Europe
In depth experience in e-commerce marketing role on a managerial level , preferably for fashion-related company in Europe
Extensive ecommerce marketing and traffic acquisition experience either agency or client side at an international level
Detail oriented with focus on delivering results
Self-starter, takes initiative, with the ability to juggle multiple priorities

Performance Marketing Manager Resume Examples & Samples

Develop, manage, and execute marketing strategies across paid digital channels
Analyze campaign performance and extensively A/B test to drive optimization
Direct marketing budget and channel mix decisions
Lead creative development of direct response and brand advertisements
Implement reporting to track KPIs and distill customer insights
Manage keyword research and app store optimization
Work cross functionally with engineering, data, design, and editorial teams to achieve growth targets
3-5 years of quality digital performance marketing experience
Extensive experience with Power Editor, Adwords, and Twitter Ads
Proficiency with Excel, Google Analytics and Photoshop
Ability to write SQL queries a plus
Ability to work both independently and collaboratively within a team
Interested in news and the future of television

Performance Marketing Manager, Platform Resume Examples & Samples

Lead and manage Facebook online marketing efforts to the broader developer community through Marketo campaigns and media programs to the broader developer community
Demonstrate a strong understanding of the broader startup and developer ecosystem to manage strategic campaigns that provide value to this community while promoting the Facebook Platform
Manage multiple integrated marketing campaigns in collaboration with our PMM team
Understand the developer funnel, churn analysis, develop lead modeling and LTV analysis
Help build strategic plans around content marketing via online campaigns and media initiatives that offer valuable resources to our developer ecosystem
Proactively optimize performance by tracking campaign results and adapting strategies
Implement sophisticated awareness campaigns and programs to drive impact and product adoption
Demonstrate strong analytical skills through advanced campaign performance tracking and share results with executive management
Build best practices around campaign management and how to scale online marketing efforts across Facebook's developer segmentation
10+ years professional experience in a corporate, startup or developer environment
Knows how to use Marketo, Salesforce.com, email automation, group help-outs and conduct online events
Experience launching or scaling business initiatives with international teams/agencies or launching campaigns in emerging markets
Ability to travel – at least 25%
Creative, resourceful, detail-oriented, highly organized

Online Performance Marketing Manager Resume Examples & Samples

5+ years' experience in online performance Marketing
Demonstrated successful track record in creating and executing effective search marketing programs
Working knowledge of Search Engine tools (Google Adwords, Bing Ad Center)
Advanced knowledge and understanding of reporting tools and metrics
Advanced knowledge of web analytics tools (Google Analytics, Omniture, DoubleClick Campaign Manager)
Excellent verbal/written communication
Strong organizer who can manage multiple projects (and associated stakeholders) simultaneously
Strong understanding of the various channels used in the Company's marketing efforts
Agency and account management background

Senior Performance Marketing Manager Resume Examples & Samples

Development of departmental strategic marketing plans
Execution of outbound and inbound elements that support the businesses’ overall strategies and objectives
Measurement of marketing results and optimization of campaigns in order to convert leads to customers
Analysis of user patterns in order to optimize usage of the platform and support of the team with test and learn approach
Driving the strategy and operative management of channels like paid search, social ads, display, SEO and affiliate marketing
Finding new suitable channels in the area of performance marketing to enrich the marketing mix
Bachelor’s degree in related field like Marketing, Business Administration, Information Technology or Computer Science
2-3 years of operative experience in the field of performance marketing generally and paid search specifically
Exceptional communicative skills
Sound understanding of direct response metrics and the ability to draw insights and conclusions out of large data sets

Gcg-digital Performance Marketing Manager Resume Examples & Samples

Establish KPI and measurement benchmarks for digital channel share growth for new customer acquisitions for all relevant consumer banking businesses with acceptable ROI on costs and P/L
Build relationships with, and leverage key media platforms aggregators for scaling acquisitions
Embed Ad Tech tools necessary to work with big data across country site and other data that the bank holds; working with Data management platforms, optimization tools for media buying and content to enhance content and media planning strategy
Work relentlessly in delivering effective digital marketing creative and targeting strategies to help maximize the investment, especially with the test and target culture
Partner with marketing, legal, compliance, operations and tech teams for building a strong/flexible foundation for Digital Marketing & Sales
Work with agency partners in creative and media, to help deliver best in class acquisition campaigns for the cards and retail businesses
Partner with the Central Citi Asia team to launch cutting edge digital media innovations and solutions for customer acquisition and relationship deepening
Develop relevant digital and business partnerships in order to scale sales volumes; identify and integrate with partners that provide relevant tech led functionalities, offer relevant traffic to connect with or provide mutual benefits on Transactions P/L or experience for the consumer while driving sales and spends; understanding of API network and core business impact is essential to lead in this space
Build a culture of test and target for digital creative; focus on increasing consideration and performance through Citi websites by delivering personalized and optimized application journeys
Minimum of 6-9 years experience in online digital and mobile sales and marketing
Knowledge of personal loan and wealth management products ideal
Knowledge of paid digital media marketing channels - from aggregators to paid search, etc
Knowledge of website analytics platforms - Adobe Analytics or Google Analytics

Performance Marketing Manager, Building Resume Examples & Samples

Develop overall performance marketing strategy and plan for the entire Building 8 product roadmap, across multiple touch-points (both on- and offline)
Create and optimize performance marketing programs in order to acquire new customers, increase retention and drive overall sales
Partner closely with cross-functional teams within Building 8 and throughout the company (marketing, e-commerce, retail, research & analytics and creative)
Work with external agency partners to develop highly effective marketing programs
Own all budgeting, forecasting and reporting for key performance marketing initiatives
7+ years professional experience leading the strategy and creation of highly effective marketing programs
Experience with SEM, paid social advertising, display/mobile advertising and affiliate marketing
Experience in e-commerce technology (analytics, tracking, a/b testing, tag management, content management)
Ability to work in a fast-paced entrepreneurial environment
Understanding of technology, internet and connectivity trends

Performance Marketing Manager Resume Examples & Samples

Own acquisition marketing, taking into account wider business goals
Drive efficient new customer acquisition through below the line activity, primarily via mobile, paid search and other digital channels
Be recognized as an expert in the space and look for new opportunities to expand our marketing efforts
Work with international development teams to improve platforms, tools and processes
At least 6 years of relevant experience in online marketing and/or other performance marketing disciplines
Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs
Knowledge of Search Engine advertising mobile marketing platforms and tools
Bachelor’s degree or similar required

Systems Performance Marketing Manager Resume Examples & Samples

Manage cross discipline marketers to specific revenue objectives and outcomes in a matrixed organization including campaign managers, digital specialist, event planning and execution, social media, and content managers. Includes hiring, training, ongoing skill building
Develop and direct the deployment of IBM Systems North America marketing strategies; establish the program strategy, targeting and touch point timing. Partner with the worldwide team and agency partners to manage program content, offerings, measurement and optimization
Drive continuous improvement in results through campaign optimization : the leader will leverage KPI’s across multiple tools and teach team members to leverage KPI’s to identify areas of optimization, test hypotheses, revisit results, rinse and repeat again
Digital Marketing – 5 years

Systems Performance Marketing Manager Resume Examples & Samples

Campaign Marketing - 5 years
Analytics and Problem Solving – 5 years
Project and Financial Management – 6 years
Management experience – 3 years
Executive presentation and communications skills – 5 years
Technology (hardware, software) marketing – 5 years
Management experience – 5 years
Digital marketing – 7 years
Marketing automation software – 2 years

Performance Marketing Manager Resume Examples & Samples

Work in a Diamond Team working model to develop and execute end to end campaigns
Establish a buyer's journey by using data driven techniques to determine right tactic and offer mix
Event management and digital & social media marketing to improve client experience across all touch points
Analyze and assess campaign performance and making adjustments based on findings to deliver quality responses and improve conversions rates
Driving marketing created revenue with emphasis on new buyers and new clients
Manage program budget and mange agency and vendor relationships

Performance Marketing Manager Resume Examples & Samples

Work closely with key partners to set growth and engagement targets across
5+ years of experience leveraging data to make product and marketing
Demonstrated ability to define business KPIs and establish performance

Performance Marketing Manager Resume Examples & Samples

3-4 years of experience in digital/acquisition marketing
Experience with SEM, Paid Social advertising, Display marketing, and Retargeting
Specific experience with the following platforms: Adwords, Facebook Business, Doubleclick, AdRoll, and Google Analytics
Experience working with third-party agencies and vendors to communicate strategy, monitor performance, and collaborate to drive results
Demonstrated ability to optimize spend via tactics like creative optimization and A/B testing
Extremely high level of comfort working with and manipulating data to identify actionable insights
Highly proficient at Excel, basic knowledge of Tableau and SQL a plus
Superior attention to detail and strong organizational skills, including the ability to handle multiple tasks and meet deadlines
Excellent interpersonal skills, including verbal and written communication skills
Ability to work collaboratively and take feedback but also function autonomously with a willingness to “figure it out”

Performance Marketing Manager Resume Examples & Samples

Ensuring the delivery of world-class marketing
Presenting our brand consistently and powerfully
Sharing your expertise to support and coach colleagues
Managing and optimising the investment of the annual segment budget across campaigns
Building relationships with key stakeholders, ensuring their varied needs are understood and met
The ability to shape strategy into meaningful tactical executions
A proven record of defining and communicating clear insights into market trends and customer behaviours to make a commercial impact
Exceptional attention to detail and a reputation for consistent delivery
Excellent stakeholder management skills and the ability to convey complex concepts to a wide range of audiences
Experience in delivering effective direct marketing plans and generating revenue from marketing activities
Application: On your application we'll ask for information like your contact details, education and work experience. You’ll also be required to upload a CV, so it's a good idea to have it ready
CV Review: If you meet the criteria for the role you’ve applied for, a member of our team will be in touch to conduct a short telephone interview to explore your application in greater detail
Assessment: If your application is successful at this stage, we’ll ask you to complete an online Situational Judgment Test to explore your alignment to the Barclays Values and Competencies. Your recruiter will be able to provide further information about the test

Performance Marketing Manager Resume Examples & Samples

Strategy: Define strategies to achieve learning and acquisition goals. Ensure strategies are clearly communicated and aligned with senior leadership, cross-functional partners and the team
Execution & accountability: Own operations and tactical execution across all strategies and projects to deliver against growth (volume) and ROI (quality) goals for the business
Measurement: Partner with Data Science and FP&A in delivering measurement and learning frameworks across multiple business outcomes. Find solutions and implement changes to ensure reporting, processes, expectations and learnings are effectively delivered
Industry trends and best practices: Stay abreast of trends and emerging channels. Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Airbnb leverages media in surprising and provocative ways
Collaboration: Foster a productive, clear, and cohesive environment for cross-department collaboration. Work across FP&A, Data Science, Engineering, Product, Brand, Design and other strategic business outcomes
Process Improvement: Develop processes and roadmaps, establish accountability streams, implement scalable operational solutions and ensure alignment of team processes with stakeholders
Team: Build, support and manage a team of specialists across varying levels of experience. Establish team culture, facilitate individual career development, remove roadblocks, inspire and build for the team’s long term success
8+ years of relevant work experience with in-house acquisition teams or in DR agencies/partners — preferably in the consumer internet space within e-commerce, travel, design, technology, or lifestyle brands
In-depth knowledge of performance media channels, with a proven track record in leveraging display/programmatic and paid social platforms for acquisition
Deep understanding of market trends and fluency with DR measurement metrics and analytics
Ability to lead, influence, communicate and work across organizational boundaries with a track record of building strong relationships with a broad range of peers and executives
Agile and adaptable to different audiences and changing business needs, experience operating in a high growth business is a plus
Integrated marketing mindset and understanding of the interplay between offline vs online, and brand vs performance advertising
Strong understanding of measurement and adtech solutions to inform our marketing stack and improve operational and ROI efficiencies
Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
Experience working in global teams and collaborating across multiple geographies

Performance Marketing Manager Resume Examples & Samples

Collaborate with Activation and Brand Teams to design and execute high-impact digital multi-touch campaigns
Establish infrastructure for a menu of digital acquisition options for campaign managers to pull from, such as Adwords, SEO, SEM, content syndication, and paid social
Advise teams on the most effective use of digital for lead and customer acquisition, as well as on standard performance metrics
Research new acquisition strategies, such as evaluating new partners, channels, and platforms
Liase with any paid media partners to ensure that full performance analytics are possible
Establish and own an array of standard performance metrics and collaborate with analytics team to create standard reports and dashboards
Manage and coordinate the continuous improvements of campaigns & programs with the rollout of a test roadmap
Build best practices around campaign management and scale Online Marketing efforts across HERE's user segmentation
Lead on-site optimization efforts with the creation of a test framework including the evangelization and training of A/B testing
5-10 years digital marketing experience preferably in a B2B environment
At least 3 years experience managing performance marketing programs, such as search engine marketing, paid social, content syndication, re-targeting, and other PPC programs
Excellent written and verbal communication skills, including strength in information design for broad audiences
Experience tracking marketing metrics in a variety of platforms and creating aggregate reports and dashboard to share results
Experience teaching teams how to best leverage performance marketing tactics
Preference for experience with our marketing technology suite: Hubspot, Salesforce, Omniture, and Tableau