Online Marketing Manager Resume Samples

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B Von

Briana

Von

214 Adan Views

Chicago

+1 (555) 312 9664

214 Adan Views

Chicago

Phone

p +1 (555) 312 9664

Experience Experience

San Francisco, CA

Online Marketing Manager

San Francisco, CA

Goldner Inc

San Francisco, CA

Online Marketing Manager

Reporting & analyzing the ongoing marketing activities, including campaigns
Managing relationships with affiliates and strategic partners
Building-up strategic partnerships for co-operations online
Planning & prioritisation of our offer & campaign creative across the site to deliver on our KPIs
Establishing guidelines and best practice for the execution of multi-channel campaigns
Coordinating and managing resources to provide thorough and authoritative product detail page content
Growing search engine sourced traffic and revenue year over year and achieving targeted SEO goals and metrics

San Francisco, CA

Online Marketing Manager E-commerce Europe

San Francisco, CA

Bergstrom, Raynor and Bayer

San Francisco, CA

Online Marketing Manager E-commerce Europe

Manage other projects between web developers and solution providers to implement necessary improvements
Regularly update online marketing plans with all the marketing initiatives and events. Report changes to Senior Marketing Manager on a weekly basis
Cross-utilize data from Analytics platforms and CRM platforms to monitor marketing performance and find additional marketing opportunities
Adjust and optimize layouts and HTML/CSS code in order to improve marketing communication channels
General awareness and knowledge of the sportswear and lifestyle product categories
Maintain repository of Marketing efforts in order to connect and analyze data across multiple regions
Write and maintain optimized messaging on-site to drive traffic

present

Philadelphia, PA

Senior Online Marketing Manager

Philadelphia, PA

Fay and Sons

present

Philadelphia, PA

Senior Online Marketing Manager

present

Create a continuous, meticulously planned and documented testing plan which delivers consistent channel growth and performance improvements
Develop, execute, and analyze creative test plans for marketing channels subject to management approval in Japan and Seattle
Set and execute strategies for display campaigns in Google Display Network (GDN) and beyond
Manage a team of 1-2 analysts who will assist you in reporting and optimization
We take opportunities to develop ourselves, balance work and life priorities and offer personal support
Create daily and weekly reports detailing accounts and campaigns performance
Manage and launch campaigns across multiple search, display, social and content marketing networks

Education Education

Bachelor’s Degree in Marketing

University of Illinois at Chicago

Bachelor’s Degree in Marketing

Skills Skills

Passion for data analysis - proficiency in Excel and basic knowledge of HTML, XML and SQL
Management of existing affiliate partners to drive increased revenue, greater profitability and incremental revenue
Excellent communication skills; written and verbal - Proficient Microsoft applications, including Excel, Word and PowerPoint
Comfortable working in a global environment with excellent communication skills; written and verbal
Strong bias for action and ability to prioritize and learn fast
Creative thinker who is also highly organized with excellent project management skills managing multiple projects simultaneously
HTML proficient, knowledge of email coding to build and edit email
Ability to manage stakeholders, including agencies and partners
Assist in preparation of presentations, correspondence, metrics, charts, tables and graphs
Ability to read, understand and tell the story of the analytics provided

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15 Online Marketing Manager resume templates

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Online Marketing Manager Resume Examples & Samples

University Degree in Commerce (Marketing, Business Communications)
3-5 years of online marketing experience with a specific focus on email acquisition, development, deployment and analysis
Proficiency with HTML, Dreamweaver and Photoshop
Retail experience, preferred
Bilingual
Good knowledge of Microsoft Office (Word, Excel, Access, PowerPoint, Outlook)
Up to date with current e-commerce technologies
Ability to work in a fast pace environment

Online Marketing Manager Resume Examples & Samples

Define digital strategy in general and run the execution of digital campaigns and activities, based on a very solid marketing and online knowledge, deep consumer and commercial customer insights as well as a strong understanding of the PC and Printing market dynamics
As a digital native define and own all key metrics to measure the performance of all digital campaigns to allow constant optimization. Online marketing role includes all Social Media (B2C & B2B) channels, digital media channels (i.e. display, mobile, video) as well as all related assets
Define key targets & KPIs to manage business and drive key decisions based on in-depth analysis
Team up with the entire marketing team in country, agencies but also on international Teams
Deep knowledge of the online media landscape (B2B & B2C) including online media planning, online display campaigns, research tools and online benchmarking experience (online pricing, price analytics tools etc.)
Ability to engage globally with various analytics resources and deep understanding of market analysts: IDC, GfK and other leading market reports
Strong experience with Web-Analytic-Tools especially with Omniture and Google Analytics
Strong finance know-how to understand finance KPIs and systems
Deep knowledge and experience of the current social media landscape (B2B & B2C) including various social media channels like Facebook, Twitter, Instagram, vine etc
Deep knowledge of requirements for excellent social content
Sales, Printing and PC Market Know-how
Deep knowledge of all relevant Rout to Markets: Corporate Enterprise (direct), Commercial Channel, Consumer Channel, eTail, Vendor direct Stores
Excellent knowledge of consumer & commercial customer segment and the Printing and Computing categories and markets (good product knowledge and technology understanding.)
Excellent Excel knowledge, VBA macro programming is a must
Excellent Powerpoint knowledge
CMS (Content Management System) background
CRM (Customer Relationship System) background
Salesforce.com experience
Strong presenter including senior management
Strong communicator and negotiator in English and German
Will to win
Bachelor- or Master-Degree in Marketing or Business Economics
8 – 10 years’ experience in Consumer Marketing or Marcom
Minimum 3 – 5 years’ experience in Online Marketing with proven success stories

Online Marketing Manager Resume Examples & Samples

Create and manage budgets for each marketing channel, develop marketing plans and goals, execute programs, ensure effective tracking is in place to measure, and provide regular reporting and insights on campaign performance
Create and execute Email marketing strategy in conjunction with email agency and cross-functional partners
Execute the site marketing strategy across desktop and mobile channels from concept to launch, partnering with marketing, merchandising and creative teams
Create the strategy and manage the relationship with external Search and Affiliate vendors for driving online traffic and sales through Paid Search, Product Listing Ads, Comparison Shopping Engines, Display Advertising, Affiliates and any other digital marketing strategies. Analyze program success and reassess/react to performance
Partner with eCommerce team in developing and executing efforts for Search Engine Optimization. Work with internal team and external vendors to improve natural search rankings (including targeting keywords monthly and seasonally, and analyzing keyword research to drive content)
Partner cross functionally with eCommerce and Store teams to increase Email marketing list
Partner with the eCommerce team to create new reporting for programs, including close partnership with the eCommerce Analyst and 3rd party vendors
Synthesize information to clearly communicate key insights and deliver recommendations to leadership/turn into actionable strategy
Detailed knowledge of integrated ecommerce marketing best practices
Manage, coach, and develop associate marketing managers
Partners with cross-functional team members to build the business
Minimum 7 years of experience in online marketing spanning SEO, SEM/PPC, display, and website management
Hands-on knowledge and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
Strong data analysis skills and a passion to extract insights to drive program performance; fluency with performance metrics and ROI analysis. Capable of pulling data from various resources and translating into trends, action plans, and compelling reports
Strong collaborative and interpersonal skills with the ability to work across departments as well as manage internal and external partners in a fast-paced environment
Creative thinker who is also highly organized with excellent project management skills managing multiple projects simultaneously
Proficiency with web analytics tool like Adobe Site Catalyst and experience with Microsoft Excel is required
Previous experience with an eCommerce brand in Apparel preferred
Bachelors Degree in Marketing, Business or related discipline and/or equivalent work experience

Online Marketing Manager Resume Examples & Samples

Increase the online presence of the UBS Global Asset Management product shelf and thought leadership materials
Minimum of 2 years of global experience in Marketing and Communication, preferably in digital areas
Passion for digital transformation activity
Ability to effectively coordinate between global and rgional teams
Independent and proactive working style, solution oriented
Very good communication and interpersonal skills (written and verbal) to interact with staff and senior management
Very proactive, driven and committed team player
Strong analytical, conceptual and project management skills
English required (verbal and written)
Excellent MS-Office knowledge (Excel/Access VBA programming skills would be an advantage)

Online Marketing Manager Resume Examples & Samples

Create & implement short and long term strategies for the affiliate channel, diversified across loyalty, deal, and fashion sites
Identify and implement opportunities to enhance the affiliate program, explore new growth opportunities and optimize ROI
Manage key relationships and develop an affiliate contact management strategy
Monitor affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenue
Communicate and monitor brand guidelines in the affiliate channel
Initiate new campaign ideas and incentives to drive incremental sales
Oversee daily affiliate management including updated marketing creative, affiliate communications and partner negotiations
Support online marketing initiatives with International partners, seeking out new opportunities in the market and seeing them through from ideation through execution
Manage 2 direct reports
Minimum of 5 years online marketing experience, preferably in online retail
BS/BA degree in marketing, communications, advertising, or business
Knowledge of ecommerce and internet-based business models
Candidate must have strong analytical and presentation skills
Ability to work both independently and as a team member in a fast paced environment

Senior Online Marketing Manager Head of Data Intelligence Resume Examples & Samples

Leading a (currently) 12-person-strong team (including working students and interns)
Strategically developing the analytics (web/customer journey), BI, SEO and conversion rate optimisation (CRO) areas, including the issues of testing, recommendation engines, sorting rules and personalisation
Evaluating trends and developing new services
Coordinating external service providers and other specialist departments
Creating presentations for executive management

Online Marketing Manager Resume Examples & Samples

Sourcing and recruiting new affiliate partners for the affiliate marketing program (focus: North America)
Executing online marketing plans with focus on high growth in traffic and revenue for the relevant product categories (software, consumer electronics etc.)
Building-up strategic partnerships for co-operations online
Managing relationships with affiliates and strategic partners
Reporting & analyzing the ongoing marketing activities, including campaigns
Coordination with in-house teams and external partners

Online Marketing Manager Resume Examples & Samples

Work closely with the Director of Marketing, resort's advertising agency and other marketing team members in the development and delivery of the resort’s brand message through all digital channels, including resort websites, social media channels and email communications
Project management of online content and website development for Northstar California as well as other resort related websites
Development and management of all online marketing strategy and tactics, including digital display media and paid search campaigns
Work closely with Website / Digital Coordinator on updating content, managing event calendar, manage online images, photo & video galleries, upsell and promotion of all mountain activities and products
Test and optimize digital and email campaigns using web analytics to improve ROI and increase revenue
Lead the social media marketing strategy and work closely with all marking and communication team members to manage the flow of content
Assist in the planning and execution of SEO
Assist in the planning of online efforts across various functional areas including SEM, display advertising, CRM/e-mail, online usability, video distribution, and social engagement
Work closely with the Communications Manager and Mountain Operations on Snow Reporting messaging
Establish close working relationships with multiple internal departments
Manage resort and lodging email communications, including confirmations, pre-arrivals, general marketing offers, and post departures
Manage resort's online and digital marketing budget
Work with internal teams and external vendors to develop and maintain effective online marketing campaigns
Provide competitive research and recommendations for continual website development

Assistant Online Marketing Manager Resume Examples & Samples

Participate in the planning, development and execution of email marketing programs
Assist in new content strategies; including personalized and shoppable content on the site
Responsible for briefing the creative team on seasonal email series and emarketing templates
Ensure seamless launch and execution of all partnerships (i.e. trafficking of online creative to partners, working with Merchant team to recommend products for editorial opportunities, etc.)
Help ensure information on site is consistent with information from all online marketing channels
Assist with cross channel marketing programs as needed
Miscellaneous reporting and measurement
1-3 years experience in a marketing, advertising or eCommerce environment

Online Marketing Manager Resume Examples & Samples

Manage the design and develop of the oculus website and webstore
Build landing pages for display and search campaigns
Plan, budget, and manage all paid digital marketing programs (display, ppc, native, and social)
Build customer acquisition campaigns, measure and analyze performance, and identify new opportunities for finding and engaging our customers
Help with email marketing strategy and execution
Drive SEO strategy and execution in conjunction with design and web development teams
Own reporting on all digital marketing analytics

Online Marketing Manager Resume Examples & Samples

Planning, managing and analyzing online marketing campaigns (price campaigns, product launches etc.)
Establishing new strategic partnerships for online marketing campaigns
Researching and implementing new online traffic and customer acquisition opportunities
Reporting & analyzing the ongoing marketing activities
Co-ordination with creative agencies and in-house teams

Online Marketing Manager Resume Examples & Samples

BS/BA degree required; preferably in Marketing
2-3 years experience in direct response marketing and/or e-marketing preferably in a publishing environment or
2-3 years experience in digital, mobile marketing, online media buying
Hands on knowledge of web analytics, such as Google Analytics and Omniture
A working understanding of HTML, CSS, API’s, app and mobile functionality
Good understanding using Dreamweaver & other Adobe products, Adobe DPS a plus
Strong analytical skills (must be comfortable in Excel)
Highly Organized

Online Marketing Manager Sea Resume Examples & Samples

Managing and optimizing our international SEM campaigns via Google, Bing/Yahoo, Yandex, Baidu, Rumbler
Implementation of new campaigns and redesign of existing campaigns
New function testing, e.g. Google Adwords – in cooperation with our search engine partner
Monitoring of key figures and budgets predominantly from a performance related point of view
Close cooperation with all parts of the Online Marketing department (e.g. Social Media, Display/Retargeting, Affiliate Marketing)
Academic degree in Economics or equal education
Excellent Online- and Performance-Marketing skills and first experience in search engine marketing (SEM)
Ideally experience in Bid Management (Adobe Media Optimizer, Intelliad, Kenshoo oder Doubleclick Search
Excellent verbal and written skills either in Arabic, French, or German
„Hands-on“-mentality
Proactivity, reliability and loyalty

Online Marketing Manager Resume Examples & Samples

Enterprise experience eg large budget management, large team management
Strong digital experience in the search arena (PPC and SEO)
Ideally delivery of key projects such as attribution and data management platforms (but not a must)
Thrives in a fast paced environment and calm
Good stakeholder management with great presentation skills. Lots of writing presentations!
Retail experience but not a must
Immediately available

Online Marketing Manager Resume Examples & Samples

Manage creative development process for all emails, emarketing and editorial content
Strategize, prioritize and define the roadmap for all emails and online marketing touchpoints
Act as the business owner for all email campaigns, site content opportunities, and emarketing direction
Ensure marketing initiatives are in line with merchandising strategy at a high level
Ensure all brand promotions and initiatives are supported across the relevant email and emarketing channels
Ensure seamless launch and execution of all campaigns and partnerships
Determine KPIs in email and emarketing to ensure campaigns are continually improved
Lead monthly and weekly email reviews, which includes regular presentations to Directors, VPs and executive leadership
Partner closely with merchants, direct marketing, brand marketing, creative, and social to develop promotional cadence, testing strategy, content development and marketing campaigns
5+ years experience in online marketing (email, content, emarketing, etc)
3+ years of B2C experience, preferably in an eCommerce environment
Strong experience and understanding of email marketing programs
Strong project management and approval-flow management capabilities
Very comfortable managing tight deadlines in a high-visibility role
Excellent written, verbal, and presentation skills
Works well with cross-functional teams both analytical and creative
Hands-on content marketing experience preferred

Online Marketing Manager Resume Examples & Samples

Manage and optimize Aspera’s website properties (corporate site, local sites & store) for end user experience
Continually test the user experience
Suggest and implement strategies to improve usability
Optimize web traffic, online brand awareness and user acquisition
Run monthly reports on SEM campaign performance results
Manage and execute all SEO and paid search campaigns
Assist Field Marketing in managing digital advertising campaigns
Work with Demand Generation Manager to optimize web lead capture, nurturing and management
Coordinate with internal teams to increase the impact of cross channel initiatives
Continually track, measure and optimize the effectiveness of all online efforts
Gather analytics and provide sales and marketing management with reports
Manage Aspera’s social media presence
Drive internal content producing resources and manage editorial calendar for the Aspera Blog
Manage Twitter and LinkedIn presence
Suggest other social media avenues and manage them
Conduct both online and offline research and continually strive to improve reach, experience and content

Online Marketing Manager E-commerce Europe Resume Examples & Samples

Maintain customer database (CRM) containing information both from Ecommerce shop and Retail Stores
Utilize Analytics and customer information to find and exploit marketing opportunities
Coordinate Digital Marketing deliverables that cater to the needs of both Ecommerce and Retail channels
Oversee improvements to ESP/CRM, including increasing data collection sources, optimizing collection processes, improving our targeting of tailored content, and more
Oversee improvements to Online Store as it relates to internet marketing (SEO/SEM), working internally with content team and externally with 3rd party developers to implement improvements
Manage other projects between web developers and solution providers to implement necessary improvements
Oversee additional marketing channels, and ensure that marketing activities are being communicated to partners for optimal marketing efforts to be carried out both internally and externally
Cross-utilize data from Analytics platforms and CRM platforms to monitor marketing performance and find additional marketing opportunities
Utilize graphic design software to manipulate assets to prepare them for different channels of deliverability
Adjust and optimize layouts and HTML/CSS code in order to improve marketing communication channels
Maintain repository of Marketing efforts in order to connect and analyze data across multiple regions
Write and maintain optimized messaging on-site to drive traffic
Ensure timely availability and accuracy of information and data necessary for creating marketing and multi-channel plans, including email, on-site, social and mobile marketing
Regularly update online marketing plans with all the marketing initiatives and events. Report changes to Senior Marketing Manager on a weekly basis
Optimize and continuously improve tools and processes for gathering, analyzing and exchanging information necessary for improving customer awareness, reach and web traffic in the email channel
Plan, execute and monitor the efficiency of emailing campaigns, affiliate network performance, and AdWords performance. Create and deliver weekly performance reports and analyses. Monitor and regularly report on budget spent vs. planned forecast
Maintain and regularly update mailing lists per the calendars
Together with Senior Online Marketing Manager, transfer online marketing strategies into actionable plans and ensure their timely implementations
Brief and update the partner agencies on marketing materials based on the marketing plan, as well as coordinate the execution of set requirements
Maintain the marketing image repository for the ecommerce marketing and content teams by ensuring effective and close cooperation with the content processes
Initiate market research analysis to understand the digital consumer trends as well best practices in achieving excellent customer experience. Contribute in developing and executing creative ways to attract new customers and engage existing customers by analyzing and sharing research findings
Bachelor�s degree in a relevant area
2-4 years experience in an online marketing environment with proven skills in areas such as: paid search, on-site SEO, email, affiliate, display and contextual marketing
Basic knowledge of web analytics tools required (Google Analytics, Adobe Analytics, etc.)
Deep knowledge of the interactive and digital space and trends in the business
Keen interest in fashion and developing online customer-centric experiences
General awareness and knowledge of the sportswear and lifestyle product categories
Fluent in English, additional language is a plus

Senior Online Marketing Manager Resume Examples & Samples

Day-to-day management of large-scale paid campaigns in Google, Bing, Yahoo and Facebook including campaign planning, execution, budget management, performance analysis and campaign optimization
Drive continued optimization of paid search campaigns through ad copy testing, quality score improvement and keyword expansion
Set and execute strategies for display campaigns in Google Display Network (GDN) and beyond
Identify new opportunities to drive revenue & profitability
Lead conversion rate optimization (CRO) projects and A/B testing for the lead paths that you own
Stay current on SEM strategies, best practices, competitive landscape and keyword ecosystem

Online Marketing Manager Resume Examples & Samples

Run and monitor all social media platforms (Facebook, Twitter, Pintrest, Etc) to help build brand awareness, and engage current followers
Create promotions to encourage the growth of social media presence
Engage our current affiliate network regularly, also help grow our network of affiliates
Work with the CEO and design teams to come up with and implement new email campaigns for the company
Growing search engine sourced traffic and revenue year over year and achieving targeted SEO goals and metrics
Coordinating with our internal teams to increase the overall percentage of traffic coming from our SEO efforts
In-depth knowledge of keywords and audience targeting
Skilled in Direct Response marketing activity
Understanding of the Travel (Flights, Hotels, car rental) products and their marketing tactics highly desired

Online Marketing Manager Resume Examples & Samples

Planning & prioritisation of our offer & campaign creative across the site to deliver on our KPIs
Manage relationships & brief the editorial, design and production team to ensure offers go live on time, providing feedback on the offers creative and messaging to drive conversion
Regular reporting on campaigns & offers – analysis & optimisation of copy and creative to maximise sales
Develop user journeys for offers & campaigns of varying complexity, making recommendations on the best site pages for marketing activity to drive to
Ideation & execution of live tests to run on the site to identify sales impact
Collaborate with the legal team to ensure all offers go live with accurate legals
Communicate with the paid online channels (PPC, display, affiliates) and the offline team to ensure a joined up campaign / offer strategy
Review messaging and creative for offer promotions across the site to ensure it’s in line with the Sky brand

Online Marketing Manager Resume Examples & Samples

Extensive Marketo experience is required
7+ years of digital marketing experience in B2B
3+ years of virtual team management experience, preferably international
Strong understanding of current digital marketing concepts, strategy and best practice
Demonstrable experience leading and managing digital marketing campaigns leveraging Marketing automation technologies
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience with A/B and multivariate testing to optimize emails and landing pages
Strong analytical skills and data-driven thinking, and familiarity with the latest trends and best practices in reporting and measurement
Bachelor’s degree in marketing, business or equivalent

Senior Online Marketing Manager Resume Examples & Samples

Manage and launch campaigns across multiple search, display, social and content marketing networks
Analyze and optimize campaigns from a variety of perspectives including keyword/ad copy CTR, conversion rates, search queries, landing page, quality score, etc. to achieve maximum ROI
Design and analyze controlled tests to identify opportunities for optimization
Create daily and weekly reports detailing accounts and campaigns performance
Manage campaign budgets, ad rotation, bids, match types, etc
Manage a team of 1-2 analysts who will assist you in reporting and optimization

Senior Online Marketing Manager Resume Examples & Samples

Support the goal of accelerating Paid Prime Member growth as well as engagement in Germany, through delivering best-in-class marketing activities in Germany
Develop a clear vision for the Social Media strategy in Germany
Work closely with the Central Analytics teams to gain insight into the performance of campaigns and to optimise/re-allocate priorities as appropriate
Work closely with the Content and Studios team to understand the pipeline of new content releases that will support Germany across new and existing customers
Collaborate with internal teams including Amazon Prime, Retail and Kindle teams to achieve objectives and share best practice as required
Solid experience in customer facing online marketing management in an international environment
Proven record of delivering results in an e-commerce, subscription or online advertising environment
Fluent German speaker and excellent English skills, both written and verbal
Project management skills and the ability to work on different projects in parallel
Outstanding communication, problem-solving and organizational skills
Attention to detail and passion for delivering a great customer experience
Experience with Brand Management

Online Marketing Manager Resume Examples & Samples

Coordinating and managing resources to provide thorough and authoritative detail page content
Broadly managing the quality of our catalogue and the resulting customer experience; managing related projects such as improving product data quality, attribute and image collection, browse cleanups, photo studio usage, etc
Tracking and analyzing customer needs based on customer behaviors including searching, browsing and purchasing, identifying problems and opportunities and responding accordingly, engaging the cross-functional team where necessary
Planning and executing the site merchandising calendar. This includes email programs, new product launches, cross-category placements, developing and executing Amazon site-wide events, browse tree design and search results
Develop merchandising for large storewide promotions, and work closely with buyers and marketing to schedule promotions
Create emails, category pages, brand stores, campaigns, and develop and manage free search improvement projects
Synthesize and analyze relevant content metrics
Propose new traffic-driving content strategies
Regularly develop, test and analyze new merchandising tactics that sell products across all categories and increase conversion rates, documenting the results and sharing best practices with the team
Drive online marketing channels such as SEO, SEM, Display and Affiliates/Associates
Experience designing and executing online customer experiences
Strong communication skills; experience in coordinating teams and communicating to senior management
Ability to use hard data and metrics to back up feature and customer segment recommendations
Capability to meet our technical requirements, which include HTML, XML and Excel, plus the ability to learn our in-house tools quickly
Strong communication skills and high standard of written English
Demonstrated ability to use hard data and metrics to back up feature and customer segment recommendations

Junior Online Marketing Manager Intern Resume Examples & Samples

Execute appealing merchandising content for mobile App storefronts (In App branding, banners and product discovery)
Execute appealing content and promotion campaigns on Amazon websites and mobile apps (incl. homepages, search pages and product detail pages)
Support the execution of offsite traffic-driving efforts across Email, Social Media and Digital Advertising channels
Support offline campaigns design & execution
Report and analyze campaigns performance
Support Customer life cycle programs design & execution
Support ongoing awareness, acquisition and trial programs design & execution
Suggest content performance optimization and test plans
Strong analytical and quantitative skills
Excellent communication (verbal and written) and collaboration skills that enable you to earn trust
Extreme attention to detail and willingness to roll up your sleeves
Engineer or double degree is a plus
Some previous experience - whether through student practice, summer internships or university research collaborations
Experience in data analysis – confident manipulating large sets of data (SQL knowledge a plus)

Online Marketing Manager Resume Examples & Samples

Monitor and manage the roberthalf.com’s site performance, delivering continued, sequential growth in site traffic, organic traffic, Search Engine Optimization visibility, leads and conversion
Helps Director ensure site performance goals are well understood across functional teams in marketing and PR, and that their activities contribute to those goals
Implements tactics necessary for improving site performance with the ultimate goal of generating more customers/leads. To do so, will collaborate with a range of teams (content marketing, performance advertising, digital programs, job board manager, etc.) in order to secure the necessary support/programming to achieve site goals
Under guidance from Director and Senior Manager, determines what content or programming sits on or points to the site, keeping a firm eye on customer audiences, customer response and overall site performance
Ensures that Director and Senior Manager have opportunity to “audit” all proposed changes to the site to ensure they are on goal. Will be involved in the delivery of any major site changes, initiatives and enhancements. (Will collaborate with the Marketing Technology team on any changes to site infrastructure.)
Responsible for daily online analytics using Search metrics and Google Analytics to track site performance and makes optimization recommendations to Senior Online Marketing Manager
Conduct A/B testing on division home pages and campaign landing pages to drive highest engagements in the form of phone calls, downloads and job board applications
Action regular updates and improvements to the websites based on user data and feedback, and Search Engine Optimization targets. Manage optimization of all existing site content, including all meta data. Request additional content, as needed to achieve site performance goals, from the Content Marketing team
Work closely with the performance advertising and digital programs team on the planning of digital marketing programs, campaigns and initiatives
Constantly improve knowledge of online marketing and search trends and developments
Regular review of competitor’s online activities, web site updates, job postings and industry updates
Working closely with a wide range of functional teams in Marketing and Corporate Communications, the position is responsible for raising the profile of Robert Half and its divisions online whilst maintaining the integrity of Robert Half’s corporate identify
5+ years in an online marketing role
Degree, preferably in marketing, business or communications
Solid experience in a wide range of online marketing disciplines, including search, web development, content, digital advertising, mobile, social and email marketing
Understanding of the marketing/sales funnel, and how to pull prospects through the funnel stages towards conversion
Experience using online CMS systems, ideally Drupal
Strong digital analytics skills and experience with Google Analytics; experience with Searchmetrics or similar tool a plus; ability to draw conclusions from data and act upon them
Natural aptitude for learning new technologies and tools, with an “early adopter” mentality
Collaborative and capable of breaking down silos so that all teams and departments can contribute to our success

Senior Online Marketing Manager Resume Examples & Samples

Directly responsible for channel performance and ensuring team is meeting and exceeding business goals
Build channel strategies and plans that will achieve program goals
Build the creative strategy and creative testing for the program
Present channel strategies, plans and results to leadership teams
Manage a team and continue to develop them to achieve program goals
Coordinate with various internal teams to ensure alignment across the organization
Partner with growth analytics and product team to improve and help build out the Adtech stack
7+ years of Online Marketing and advertising (SEM, Paid Social, and Display experience)
2+ year of direct experience managing and optimizing Facebook Ad campaigns
Deep understanding and experience with attribution systems and methodologies
Deep understanding of the Facebook Ads platform, 3rd party tools and how the Facebook Ads auction works
BA/BS degree in a quantitative discipline (Statistics, Business, Economics)
Highly proficient in Excel (Pivot Tables, Advanced Formulas, Data Manipulation)
Basic knowledge with SQL
Strong negotiation and influence skills

Online Marketing Manager Seo Resume Examples & Samples

Create high-quality content about women’s luxury fashion in order to improve our rankings for all targeted keywords and gain new customers from organic search
Research new topics and optimize existing content for category pages, landing pages, etc
Responsible for keyword research within the competitive and target group environment
Being part of the SEO team and working closely and other departments
Coordinating service providers for translating your pieces of content into different languages
Academic degree in journalism or equal education
2+ years of experience as an Online Editor
High internet affinity and passionate for women’s fashion
Excellent verbal and written English skills and good German knowledge
First experience in content writing for SEO
Self-reliance, reliability, loyalty and confidentiality
English, Full professional proficiency
German, Full professional proficiency

Senior Online Marketing Manager Resume Examples & Samples

Plan and execute site merchandising calendars. This includes email programs, new product launches, cross-category placements, participation in Amazon site-wide events, browse tree design and search results
Drive Amazon devices business' brand/voice for Japan, ensuring all copy is compelling and on-brand
Develop, execute, and analyze creative test plans for marketing channels subject to management approval in Japan and Seattle
Create emails, category pages, brand stores, campaigns, and free search improvement projects
Synthesize and analyze relevant site metrics
Support the end to end on-site experience for Amazon devices and accessories
E-Commerce marketing experiences
Strong writing skills in both Japanese and English
Experiences of designing and executing online customer experiences
Strong communication skills: experience in coordinating teams and communicating to senior management
Strong bias for action, ability to prioritize and attention to detail
An understanding of, and passion for media and digital technology
Technical ability in using HTML, XML and Excel, plus the ability to learn in-house tools rapidly
Native Japanese, fluency in English

Online Marketing Manager Resume Examples & Samples

5+ years’ experience in marketing, with at least 3 years’ experience in on-line marketing (website, SNS, paid search, SEO etc.)
Proven track record of building successful and scalable programs targeted to a large number of customers
Strong analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs.Strong attention to detail, and ability to evolve in an ambiguous environment
Excellent organization skills and ability to effectively manage multiple projects
Highly driven and demonstrated ability to implement and deliver against aggressive targets
Excellent verbal and written communication skills in Mandarin and English necessary
Graduate BA or BS degree required
Experience with seller business models preferable
SQL skills and familiaritywith statistical methods preferable
Master’s degree or MBA preferred

Senior Online Marketing Manager, CE Resume Examples & Samples

Have a complete understanding of the customer needs, both existing and potential, and use that knowledge to create and manage marketing programs and enhance online shopping experience
Build, manage and execute marketing campaigns through internal and external traffic resources to drive assigned category customer acquisition and business growth
Optimize category traffic channel performance in close co-operation with traffic team
Own category marketing calendar, planning and execution in smooth co-work with cross-functional teams and cross-categories
Partnering with vendor manager to launch new brands, new products, joint promotions etc. and support on market development fund acquisition
Create, optimize and refresh category theme stores, brand stores through learning global and local best practices to keep delivering an unparalleled customer experience
Work with stakeholders to deliver the best-in-class customer experience through ad hoc projects: Browse, Search, new features included but not limited
At least 8+ years of progressive responsibility, including substantial experience in online marketing, channel marketing, demand generation
Strong project management skills and experience, ability to effectively manage multiple projects meet tight timeline
Ability to remain productive, focused and detail oriented in a fast paced, evolving and highly collaborative environment
A team player who is capable of collaborating with others to achieve specific objectives
Exceptional communications skills proficiency in written and verbal English to influence others and earn trust
Ability to work independently, hands-on and self-motivated
Proficiency in Excel and/or other data analysis tools
Experience in high-tech products/services preferred
Experience working in a fast-paced and highly cross-functional MNC

Senior Online Marketing Manager Resume Examples & Samples

Autonomously manage Amazon Video EU marketing campaigns on Amazon sites including planning, negotiation, execution, forecasting, and post-campaign analysis
Drive new customer targeting strategies for improved acquisition or engagement
Resourceful problem-solver with ability to excel in an ambiguous environment
Ability to prioritise workload and deliver results against multiple deadlines in a fast-paced setting

Online Marketing Manager Resume Examples & Samples

Experience in online marketing, or offer driven campaign marketing
Excellent people skills with a positive & collaborative approach
Ability to manage both internal relationships and external agencies
Ability to engage cross-functional teams; manage both internal relationships and day to day operations Understanding of commonly used web tools and technologies
Stakeholder management is key so you’ll need to be an excellent communicator with strong presentation skills and the ability to influence stakeholders at all levels
Creative eye to work with the creative team in delivering high quality offers across the site
This is a busy role with multiple priorities so we’re looking for someone with strong organisation skills with the ability to deliver a high volume of quality work, juggling multiple concurrent tasks and hit tight deadlines in a pressurised environment
Strong team player, passionate and committed to delivering best in class marketing

Online Marketing Manager Resume Examples & Samples

Responsibility for the new member acquisition channels Display/Email-Partnerships and Amazon integration in Germany
Initiation and leading of technical and analytical projects
Comprehensive testing for optimization plus analyzing traffic metrics and reporting on results and derive actions
Align and exchange with other channel managers at Amazon BuyVIP and Amazon
Negotiation with Amazon Retail interfaces to increase exposure of BuyVIP on Amazon
Leading of special, seasonal Marketing projects over different channels: conception, coordination, monitrong and reporting to senior management
Coordinate with all marketing team members in order to share best practices, learnings, processes and improve efficiency driven by innovation
Bachelor or Master Degree in Business Administration or similar
Performance marketing background for Display, external Email-Partnerships and onsite Marketing
Comprehensive understanding of tracking solutions and performance optimization
Experience in customer acquisition in an e-commerce environmentVery good communication skills
Very good analytical skills; ability to draw actions out of analysis
Technical understanding and the ability to initiate and drive technical improvements
Experience in Project management
Excellent spoken and written German and English skills
Affiliate/Social media and free search know-how would be beneficial
HTML and SQL Skills are a plus

Mobile / Online Marketing Manager Resume Examples & Samples

Plan and execute online marketing campaigns with a strong focus on mobile (especially acquisition and re-engagement campaigns for our apps)
Find and implement measures that drive organic growth (e.g. ASO, social media, app store features)
Continuously expand our mobile marketing portfolio (cooperations, new ad networks etc.) and oversee new market trends
Improve our mobile marketing tracking & martech set-up and drive marketing automation projects
Measure and report performance and assess against KPIs
Develop and implement integrated marketing strategies together with our brand marketers and social media experts
Work closely with other Online Marketing Managers and take responsibility to achieve and secure overall Marketing goals of eBay Kleinanzeigen
Knowledge sharing within the eBay Classifieds Group

Online Marketing Manager Resume Examples & Samples

Ability to work independently and to interface with all levels of the organization
Ability to proactively establish processes and controls to meet objectives
Sound judgment and adaptability
Strong analytical and problem solving background
Must be able to demonstrate strong Excel and database skills
Ability to analyze data, draw conclusions, and make recommendations

Online Marketing Manager Resume Examples & Samples

Navigation and search experience: Browse tree design, browse/ search experience projects
Marketing Analytics: User experience and campaign performance metrics
SEO and SEM: Support Traffic team on respective category: associates program and SEM
Basic Qualifications
Bachelor Degree in Engineering or Sciences or other analytical degrees
Native proficiency in written Spanish and passionate for language accuracy
Passion for data analysis - proficiency in Excel and basic knowledge of HTML, XML and SQL
Strong bias for action and ability to prioritize and learn fast
Bachelor Degree. Engineering and Master degrees are a plus
Preferred Qualifications
Masters degree is a plus

Online Marketing Manager Resume Examples & Samples

A minimum of two (2) years of Direct Response Media experience
Experience with online direct response demand generation and optimization activities, including the areas of 1.) CPC travel search and deals distribution placements (Travelzoo, TripAdvisor, Kayak, etc.), 2.) Auto-optimized banner production and trafficking 3.) Behavioral Targeting and Retargeting (Ad networks) and 4.) effective reporting of results to all stakeholders
Knowledge of web and eCommerce applications, conversion metrics, landing page testing, and direct marketing principles
Knowledge of DFA (Doubleclick)
Knowledge of Media Platforms (DMP, DSP, DCO)
Understanding of principles and practical application of direct response marketing
Strong analytical skills and knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages
Working knowledge of Microsoft Excel, including the ability to understand and manipulate basic spreadsheets
Ability to travel 20%, as required
A minimum of two (2) years of supervisory experience
Experience managing display advertising for a travel advertiser
Advanced experience with attribution measurement, adserving, and advanced analytics tracking
Demonstrated ability to direct and set strategy for online direct response demand generation and optimization activities

Lead Online Marketing Manager Resume Examples & Samples

Seven or more years of digital marketing experience
Three or more years of content marketing experience
Experience in B2B marketing
Proficient in Microsoft Word, Excel, and PowerPoint
Excellent interpersonal and teamwork skills to work effectively across a multi-organization team structure
Understanding of segmentation, creative development, and results tracking and analysis
Knowledgeable about Online Marketing Tactics: search engine marketing, multi-media and content management

Online Marketing Manager Resume Examples & Samples

Manage the growth of all paid for online marketing channels for Audible.co.uk, including Paid Search, Mobile Store and App Install activity against customer acquisition and profitability goals
Control spend and devise ways of spending more efficiently
Provide thorough analysis of the channel’s impact, both in terms of transactional and incremental value
Manage third party agencies and partners day to day in order to deliver against goals
Report on progress against goals and other relevant metrics to stakeholders
Implement and continually test creative and messaging to support campaigns
Own campaign performance and adjust tactics to meet objectives and budgets
Strive towards becoming recognized as an expert in the space and look for new opportunities to expand Audible’s online marketing efforts
Work alongside the Marketing Manager to Interface with Google and media agencies to find new areas of growth
Excellent written and oral communication skills; at ease when dealing with senior management when needed
An understanding of Internet business models and web technologies
The ideal candidate will have relevant experience in online marketing and/or other performance marketing disciplines, preferably in Paid Search and App Install campaigns
Excellent analytical skills, a passion for metrics
Ability to operate in a high-energy, high-intensity and rapidly evolving environment
Solid organizational and project management skills
Passion for books and / or digital entertainment

Online Marketing Manager Resume Examples & Samples

Media Planning
Minimum 3 years' required, 5+ years' experience preferred in a marketing or digital advertising leadership role with a track record of results that have yielded a measurable ROI
Demonstrated B2C experience leading brand management and campaign strategy and development
Proven marketing & digital expertise with integrated media and marketing platforms that include experience in social, digital display, email, etc. well as traditional media channels
Excellent process and organizational skills. Demonstrated ability to prioritize and multi-task

Online Marketing Manager Resume Examples & Samples

Maintain and control all online marketing activities of foodpanda Thailand
Set up and optimize online campaigns for emails and push notifications
Plan and deliver CRM strategies across Thailand encouraging customer retention and loyalty
Report on performance of online campaigns
Analyze performance at a segment level to gain deep understanding of key user targets
Ensure efficient customer segmentation across our platforms to maximize the effectiveness of foodpanda online campaigns
Collaborate with other teams to help the restaurants achieve their full growth potential

Bersin Online Marketing Manager Resume Examples & Samples

Build, optimize and analyze email and online lead generation programs to create demand and lead pipeline for sales
7+ years of progressively responsible experience in online marketing in a high growth B to B environment
Expert knowledge of Marketo, the marketing automation software tool
Expertise in all elements of online marketing including web sites, e-mail campaigns, SEO / SEM, video and social media
Experience with HTML5 and CSS
Proven ability to create and implement measureable online marketing strategies
Proven ability to develop messaging and content for all types of online assets. Strong writing skills preferred
Demonstrated ability to create and carry compelling design throughout online channels
Demonstrated experience creating metrics and reports that support business forecasting
Demonstrated experience working closely with sales to understand issues and creatively solve them using online marketing capabilities
Experience managing contract designers and html programmers
Excellent project management, budgeting, communications and report generation skills
BA/BS in marketing or business with an emphasis in marketing a plus

Online Marketing Manager Resume Examples & Samples

Educated to degree level, ideally in a numerate subject or marketing subject
5 years experience working within an Ad-Operations, Technology based environment
Strong problem-solver and always keen to find “a better way”
Ability to manage stakeholders, including agencies and partners
Excellent communication skills; written and verbal - Proficient Microsoft applications, including Excel, Word and PowerPoint
Experience of the Google stack including, DCM, DBM, DFP (desirable, not essential), Google Analytics. Candidates with other technology backgrounds will also be considered: Atlas, Flashtalking, Mediaplex, etc
Knowledge of rich media including HTML, DHTML, Flash and JavaScript is a bonus

Online Marketing Manager Resume Examples & Samples

Manage and conduct online analytics and metrics to improve sales, conversion rates and overall profitability of the Copart websites. This will include site structure, web banners and creation of product-specific landing pages for merchandising/ marketing
Communicate with greater Marketing team to leverage all traffic driving tactics (email, social, display, search, digital integrations, etc) to Copart.com and related Copart brands. This includes site optimization for SEO, social media assistance, etc
Create and update landing pages for online and email use
Image editing for copy changes, variety of languages and email use
Assist with Buyer growth and retention
Assist email marketing manager, as needed with email development
Manage end to end campaigns including writing of business briefs, 1-pager overviews, development of key performance indicators (KPIs) including but not limited to geo-targeting, customer segmentation, behavioral targeting, copy and image editing
Online site reporting for campaign effectiveness such as page views, ROI, A/B testing
Conduct regular competitive analysis to identify best practices and recommend action steps
Assist in preparation of presentations, correspondence, metrics, charts, tables and graphs
2-5 years of online marketing experience
3+ years of experience in developing marketing campaigns and running them from start to finish
1+ years of email marketing with ESP (Exact Target) a plus
Extensive content management systems (CMS) t requiring HTML, content changes necessary to build and edit landing pages (Drupal experience preferred)
Experience with Revive a plus
HTML proficient, knowledge of email coding to build and edit email a plus
Copywriting skills a must
Image editing Moderate to Proficient (Photoshop skills required)
Skilled in MS Office (Excel, Word and PowerPoint)
Ability to read, understand and tell the story of the analytics provided
Spanish a plus

Online Marketing Manager Resume Examples & Samples

Responsible for global leadership of IBG Digital, overseeing digital strategy to align with IBG Marketing plan priorities, coordinating execution through Digital Regional Centers and other digital teams inside 3M
Supervise and manage the ICM Digital team consisting of the Experience, Demand, International Deployment functional team leads
Provide oversight and governance for key ICM digital functions (Experience, Demand and International Deployment), ensuring that functions set and achieve short and long-term targets/goals
Prioritize digital initiatives and create strategic plans with input from countries, corporate marketing, Divisions and ISMC
Define the business strategy to support online interactive marketing and related customer relationship management activities, ensuring resources are prioritized to deliver optimal results
Advocate for digital through educating and driving awareness of digital marketing among Marketers within IBG
Responsible for assessing the options of outsourcing ICM digital roles/functions that may not currently exist, while building a roadmap for transitioning to a fully in-house capability model
Maintain ownership of the ICM online marketing budget and investment decisions, and hold accountability for profitability and online business results as determined with the divisions and ISMC
Actively monitor digital marketing trends/innovations and integrate into team strategy to maintain relevance and stay competitive
Responsible for team development and growing digital expertise to maximize effectiveness
Consistently monitor digital team development needs and advocate for training to foster an environment of continuous development
Minimum of ten (10) years of experience in marketing with extensive experience in online marketing
Minimum of three (3) years of team leadership experience
MBA from an accredited university
International management and collaboration experience
Industry engagement and connection
Proven strategic capabilities
Executional skills and background
Strong project management and organization skills

Lead Online Marketing Manager Resume Examples & Samples

Five or more years of content development in multiple media formats including video scripting, written documents, infographics
Three or more years of customer messaging and marketing experience
Experience within the communications industry
The ability to manage multiple projects at once in a fast-paced environment

Senior Online Marketing Manager Resume Examples & Samples

A minimum of four (4) years of Digital Media experience
A minimum of two (2) years of managerial experience
Demonstrated ability to direct and set strategy for online direct response demand generation and optimization activities, including the areas of 1.) CPC travel search and deals distribution placements (Travelzoo, TripAdvisor, Kayak, etc.), 2.) Auto-optimized banner production and trafficking 3.) Behavioral Targeting and Retargeting (Ad networks) and 4.) Effective reporting of results to all stakeholders
Expertise in Digital Ad Technologies of DSP, DMP, DCO, Ad Exchanges, Tag Management platforms, and Ad Servers
Proven team management and team building experience
Strong financial acumen, budget development and management skills, including the ability to track expenses against commitments, set priorities for funding, and develop annual budgets
Excellent presentation and public speaking skills, as well as excellent written communication skills
Strong analytical skills and knowledge of business mathematics, including the ability to calculate percentage changes, averages and weighted averages; working knowledge of Microsoft Excel, including ability to understand and manipulate basic spreadsheets
Knowledge of DFA (Doubleclick) and Media Platforms (DMP, DSP, DCO)
Ability to travel 20% of the time, as required
MA/MS Master’s Degree
A minimum of five (5) years of professional experience
A minimum of four (4) years of managerial experience
Experience managing display, social, and metasearch advertising for a travel advertiser
Hospitality industry experience, with a mix of experience from distribution or web services
Advanced experience negotiating, onboarding, and managing ad tech platforms
Ability to work independently; includes the ability to recognize need for involvement of other teams/peers and the capability to effectively facilitate that collaboration

Online Marketing Manager Resume Examples & Samples

Continuously work towards improving the overall COS (Cost of Sale) from our existing affiliate partners to drive a strong ROI (Return on Investment) for IHG hotels
Budget, strategy and reporting responsibility for the IHG European affiliate programme
Management of existing affiliate partners to drive increased revenue, greater profitability and incremental revenue
Continually grow the programme through recruiting new affiliate partners
Manage the relationship technology partners through regular communication with Account Managers
Keep updated on new industry products and technologies to make recommendations
Provide regular weekly reporting on the performance of the affiliate programme
Present in depth quarterly analysis to Senior Management
Work with Regional Online Web Managers and Executives to ensure campaigns are being represented in all channels globally

Online Marketing Manager Resume Examples & Samples

Ensure that the Amazon.co.uk homepage is being presented to the highest standards, with the priorities of the customer front-of-mind
Work with international teams to edit and localise customer-facing messaging for new website features and service launches
Leveraging site-wide placements to give exposure to promotions, new site features, customer-critical messaging and other business priorities
Develop testing plans to measure effectiveness of different messaging and campaign types across multiple dimensions
Train stakeholders on guidelines and principles of the page, and audit use of the features
Work with the Advertising team to compile compelling sponsorship opportunities
Drive adherence to site guidelines, ensuring pages are optimised for accessibility and usability
3-5 years of relevant work experience in online and offline marketing, brand management or related field, ideally e-commerce or retail business of significant scale
An experienced planner and project manager, with strong cross-team coordination skills. Must be comfortable operating at different levels in the organization, and across various teams
Expert communication; able to present and persuade confidently at a senior level
Excellent written English and strong attention to detail
Ability to learn new systems fast
Quick thinker with the ability to operate with a commercial and customer-focused view
Strong organisational skills; able to manage multiple projects simultaneously
High level of responsibility, self-motivation and enthusiasm
Experience managing projects and different work streams (ie. project management)
Experience managing multiple stakeholders or internal clients (ie. account management)
Demonstrated track record of creative problem solving

Online Marketing Manager Resume Examples & Samples

Keywords that describe you well: results oriented, takes initiative, creative, data driven, good communicator, positive attitude
Minimum of 5 years work experience in online marketing and lead generation (preferably in a B2B environment)
Fully proficient in Google Analytics, Adwords and SEO techniques
Ability to initiate, prioritize and manage multiple demanding projects in a fast paced, constantly changing environment
Strong analytical skills, understand how to gather data and turn it into actions to improve online performance. Able to analyze the prospects behavior and delivers content at the right time
Proven track record of developing successful creative campaigns
Strong independent contributor – that excels in a team – and brings that team steps further
Extensive experience managing online agencies and budgets
Fluent in English (next to being Polish native speaker)
Experience in a fast-paced, dynamic, multi-cultural and international environment is an advantage

Assistant Online Marketing Manager Resume Examples & Samples

Develop and maintain marketing initiatives across the Online Display channel focused on customer acquisition and retention
Assist in planning, forecasting, and measurement of the channel
Responsible for day to day reporting, ad trafficking and media optimization
Leverage current news and research in traditional marketing channels as well as emerging non-traditional channels to enhance the effectiveness of marketing initiatives
Attend all relevant internal meetings and develop sustainable relationships with key departments and leaders including IT, merchandising, web production, creative, finance, legal and corporate development

Online Marketing Manager, Alcon Resume Examples & Samples

Comprehensive management of all activities in the area of modern marketing tools and the development of the e-commerce area of the Vision Care business
Supervise e-commerce projects and new websites offered by Vision Care: from design and launch through development of distribution, positioning and promotion to preparation of sales strategies
Adapt the global e-commerce strategy, adjusting the activities to local conditions and initiating local solutions to develop the competitive advantage of Alcon on the local market
Responsible for on line marketing strategy with the aim to drive fitting of contact lenses; increase brand awareness and customer retention in retail
Determine the parameters of a company's online presence and develop comprehensive digital and promotional e-commerce plans
Align with global and local business priorities, develops digital marketing mix and allocates and manages respective marketing budget
Analyze the e-commerce market (market share, competition, legal regulations, prices, marketing strategies) for Vision Care products
Build, develop and maintain company e-commerce platform InContact and company websites in countries
Define right messaging for respective target group in digital channels; manage communication on social platforms
Manage and prepare regular and innovative promotional campaigns and advertisement, develops customer-specific marketing programs
Perform various search engine optimization (SEO) and search engine marketing (SEM) duties
Implement and manage web analytic solutions such as Google Analytics and other web traffic resources for analyzing, tweaking and making changes to maximize site traffic
Develops forecasts through analysis of historical data, along with additional overall market trends and data
Set and track key performance indicators (KPIs); develop, analyze and determine ROI of marketing activities
Collaborates with brand and sales managers as well as outside partners and third party agencies
Preferably University degree in Marketing or Economy area
Fluent English, knowledge of one of ECE cluster languages (Czech, Slovak, Hungarian, or Romanian) is an advantage
Previous experience in an area of digital / internet / online / e-commerce brand marketing is a must
Experience with managing e-commerce development projects and facilitating communication with technical partners and IT
Understanding and experience in search engine optimization (SEO), search engine marketing SEM of pay-per-click methodologies and web analytics
Experience in media planning and social media advertising
Independent, responsible and creative person

Regional Online Marketing Manager Resume Examples & Samples

Work hand-in-hand with your respective region to optimize localized website content, work with the product teams regarding changes to product content pages and are responsible for improving website order conversion
Work closely with development teams including Platform, eCommerce, and Marketing Operations to deliver website content updates rapidly, and then test and iterate on those updates, based on key performance measurements
This manager position will be the point of contact for other channel marketing & product stakeholders, responsible for ensuring that these partner’s business interests are understood and represented in regional/localized online sales & marketing
This is an extremely collaborative role and the ideal candidate will be able to partner with and influence many other team members throughout the marketing organization. Well executed regional promotions which involve brand, advertising and customer care will be a major key to success
Create regionalized goal-specific plans, drive execution, track and report on program performance, and present in-depth analyses with insights & recommendations to improve and grow the business
Develop, plan and implement online marketing strategies to optimize and localize the customer experience, drive online sales, and improve customer satisfaction
Leverage product sales data from other channels of distribution to ensure the most effective merchandising of products on the site. Build and manage up-sell and cross-sell programs
Collaborate with complementary product teams to identify cross-product opportunities on the site, in marketing campaigns, within the product applications, and other locations
Collaborate with International marketing teams to identify opportunities to effectively market the product lines in-country
Provide continuous business analysis of key site metrics and customer feedback to internal customers including product teams, advertising and marketing with strategic recommendations and commentary as necessary
Maintain calendar of key launch/event dates related to localized marketing and sales for the product lines in collaboration with the product teams, PR, advertising, customer care and other channels. Communicate major date changes to maintain awareness of our sales and marketing campaigns across the organization
Work closely with UX, creative, project managers and development teams to meet deadlines and sales goals
The ROMM will be regularly involved in developing project business requirements, driving project execution for delivery, and measuring success

Lead Online Marketing Manager Resume Examples & Samples

Budget-conscious; able to manage expenses and mitigate costs
Knowledge of and experience using content management systems (Documentum, Kapost, or similar)
The ability to operate independently while establishing strong working relationships with co-workers and cross-functional teams
Excellent Microsoft Office skills; SharePoint experience a plus
Significant experience performing an editorial function for digital media (copy, design, etc.)
7-10 years’ experience managing content and production for business websites
Bachelor’s degree in English, Marketing, Digital Media or a related field

Online Marketing Manager Resume Examples & Samples

Drive emerging brands to achieve business performance target by effective and innovative marketing levers, both internally and externally
Analyze company data and execute tail-made programs to brands under different characteristics to drive brand growth
Execute marketing campaigns including item selection, analysis and optimization. Effective communication between brands and internal team is necessary to make a fruitful result
Seek new marketing channels and opportunities to drive emerging brand growth
Support emerging brands’ to build up structured page and optimize brand page for better traffic and conversion
Work closely with cross-functional teams to expand brand pipeline in multiple verticals, implement campaigns and promotions, etc
5+ years of experience in digital marketing (esp. online marketing) industry or function team, with knowledge and experience in operation including item selection, campaign execution, analysis and optimization
Experience to digital marketing in cross-border trading e-commerce preferred
Ability to analyze and interpret multiple sets of data and work out concise, insightful analysis
Ability to interact and engage with peers with good communication skills
Able to work independently and under pressure as well as be a strong team player, always seeking to improve team and organizational performance
Self-management skills and self-motivated attitude highly valued
Fluent English in both verbal and written is a must
Proficiency with Excel, PowerPoint, etc
Bachelor’s degree of famous university

Senior Online Marketing Manager Resume Examples & Samples

Demonstrated ability to direct and set strategy for online direct response demand generation and optimization activities, including the areas of CPC travel search and deals distribution placements (Travelzoo, TripAdvisor, Kayak, etc.); auto-optimized banner production and trafficking; behavioral Targeting and Retargeting (Ad networks); effective reporting of results to all stakeholders
Ability to travel as required (20%)
Advanced experience with attribution measurement, ad serving, and advanced analytics tracking
Excellent communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
Ability to assimilate new concepts and practices into position and the department and provide effective training to peers for on-the-job training, policies and procedures, departmental training topics and professional development
Ability to work independently; includes ability to recognize need for involvement of other teams and peers and the capability to effectively facilitate that collaboration

Gift Card Online Marketing Manager Resume Examples & Samples

Conceptualizing, building, and executing the full lifecycle of marketing and merchandising for Gift Cards including creative development, targeting segmentation, and performance analysis
Knowing our market and being obsessively aware of new products, brands, trends, and opportunities
Determining the appropriate methods and systems of metrics for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and sales results
Establishing, leading and driving China-specific initiatives, working with world-wide teams
Self-directed problem-solving and issue-resolution skills with the ability to work effectively in a deadline-driven work environment where multitasking while maintaining quality and attention to detail are the norm
Strong analytical and quantitative skills including the ability to use customer research, hard data, and metrics to back up intuition, assess the efficacy of marketing programs and drive innovation
High bias for taking ownership, flexibility, and exceptional communication skills
Aptitude for organization, prioritizing and delivering results in a fast-paced environment
Strength for rethinking or simplifying processes to drive innovation and efficiency
Ability to leverage, influence, navigate, and build partnerships across business teams
Conduct regular and rigid quality control of our website by drawing on quantitative results
Ability to communicate and present metrics effectively to support strategic recommendations
Strong oral and written communications skills in Chinese with English proficiency
Thinks strategically, but self-starter owning tactical execution
Has the characteristic ability to inspire passion in others
High proficiency with Excel (pivot tables) and CRM experience. Knowledge of Marketing Automation platform (Pardot, Marketo or Eloqua) HTML, XML, Photoshop, SQL or Tableau a plus
Expertise in product marketing strategies in online and mobile retail channels
Strong time-management skills; the ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously
Superior verbal and written communications skills and ability to interact with senior management and other teams to drive marketing activities that build and support the business achievement
Aptitude for success in an ever-changing environment with competing priorities

Online Marketing Manager Resume Examples & Samples

Bachelor’s degree (Business Management)
Education: Bachelor’s Degree in Business Management with a focus on digital and technology, eCommerce or equivalent combination of education and experience
3 years experience working cross-functionally, within an international technical environment in a similar role (experience in online marketing/eCommerce is a must)
Business sense to translate complex cross-functional technical problems into effective online marketing
Strong analytical skills required as foundation for strategic online marketing plans
Track record of delivering and growing KPIs for international online businesses via online marketing projects & initiatives
Highly organized entrepreneur, self-motivated, flexible and with the ability to handle multiple projects simultaneously, working cross-functionally and meeting business deadlines
High level of written and verbal communication skills (ability to document ideas concisely and quickly), excellent English skills (both verbal and written), additional languages are beneficial
Excellent organizational, planning and analytical skills
Passion for the online travel industry

Franchised Online Marketing Manager m/f Resume Examples & Samples

Development, implementation and monitoring the online marketing and website strategy
Content management and further development of the hotel websites
Content management and further development of other online sales
Channels, e.g. OTAs and Metasearch
Newsletter marketing
Search engine marketing and optimization in collaboration with the
Hotel management company and Marriott
Creating reports and analyzes
Support for marketing projects
Social media marketing: Development and implementation of social
Media channels and campaigns, content creation, posting and answering guest comments
At least 2-3 years of professional experience in the field of online
Marketing / e-commerce as well as in the tourism industry or comparable position
Ambitious and high affinity to digital and social media
Strengths in organizational and interpersonal skills
Very good skills in communications
Flexibility and the ability to cope with pressure
Friendliness and self-confidence
Fluent in German and English, both written and oral
HTML-, Wordpress and Photoshop skills are an asset
Very good knowledge of MS Office

Online Marketing Manager Resume Examples & Samples

Develop and implement overall strategy and execution for BR online merchandise site & email experience to meet business objectives, providing a seamless cross-channel experience that delivers innovation and builds the brand
Contribute to overall seasonal site & email strategy as well as translate product stories into compelling marketing messages that inspire our customer and drive conversion
Meet with global team seasonally to align on seasonal product stories and nuances for market
Maintain reporting for seasonal site & email initiatives: determine key metrics, data source, and report format. Track and analyze performance and report out learnings and recommendations
Present weekly, quarterly and ad hoc reporting to business partners, and ensure hindsights are shared and utilized with key business partners
Mentor and develop Assistant Marketing Manager
Proven track record of evolving, innovating and executing successful seasonal marketing campaigns
Excellent project management skills and ability to work in fast-paced, ambiguous environment
Self-starter and solution oriented mindset, with proven ability to successfully work through ambiguity
Extremely detail-oriented with passion for flawless execution
Extensive experience in building effective cross functional relationships and navigating the complexities of a large organization
Superior time management skills – able to deliver complex strategies under tight deadlines & thrive under pressure, ambiguity & a fast paced environment
4+ years of relevant experience in retail/ecommerce

Senior Online Marketing Manager Resume Examples & Samples

Conceptualize, build and oversee execution of video advertising campaigns for Prime Video in the EU including creative development and campaign strategy
Build an audacious test roadmap to discover the most effective and efficient strategies for video advertising
Determine the appropriate methods and metrics for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, and downstream KPIs
Partner with Analytics and Tech teams to use customer research, hard data, and marketing & business metrics to derive insights to assess the efficacy of marketing programs and drive innovation
Evaluate new ad tech, social/messaging platforms and creative ad formats, then advocate for improvements across diverse internal and external stakeholders
Know our market and be obsessively aware of new products, brands, trends, and opportunities
Multiple years experience managing large-scale marketing campaigns or multiple years of experience with equivalent complexity
Superior verbal and written communications skills and ability to interact regularly with senior management
Extreme attention to detail, superior analytical skills and the ability to make data-driven decisions
Evidence of cross-functional management, working with diverse stakeholders and developing talent
Experience managing large-scale social advertising campaigns (Facebook, Instagram, Twitter, Snapchat, YouTube, Tumblr, et al)
Experience with CRM

Online Marketing Manager Resume Examples & Samples

Experience with data presentation and visualization using Tableau
SQL/database knowledge and basic knowledge of query creation
Experience with creative development
Knowledge of Agile fundamentals
Experience differentiating subscription vs free SaaS product messaging
Knowledge of tracking and tagging technologies
A point of view on marketing attribution

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