Search Marketing Manager Resume Samples

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K Von

Kory

Von

2289 Klocko Springs

New York

+1 (555) 952 8829

2289 Klocko Springs

New York

Phone

p +1 (555) 952 8829

Experience Experience

Boston, MA

Search Marketing Manager

Boston, MA

Keebler LLC

Boston, MA

Search Marketing Manager

Work cross-functionally with other departments (engineering, business development, product development)
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Provide recommendations and execute strategies for content (metadata) development in coordination with SEO goals – general and keyword specific
Communicate to management the performance of SEM initiatives
Manage Paid Search performance including keyword expansion, bid optimization, ad text optimization, reviewing costly keywords and evaluating negative keywords
Work with SEO team to develop an integrated, long-term strategy to increase traffic driven by search engines
Daily management of bids, spend and performance to ensure accomplishment of goals

Phoenix, AZ

Search Engine Marketing Manager

Phoenix, AZ

Green, Shields and Bednar

Phoenix, AZ

Search Engine Marketing Manager

Develop, execute, and manage annual lead generation plans for universities within the Laureate Online Education business unit
Manage tracking, reporting and analysis of marketing campaigns and programs to improve overall campaign performance
Provide strategic insight to develop long and short term execution plans for new and expanding search campaigns
Partner with other key departments (e.g., Product Management, Public Relations, etc.) to help elevate search channel performance
Working knowledge of HTML, CSS, and JavaScript development and constraints
Provide consistent and effective support to Senior Managers on forecasting and new business opportunities
Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency

present

Dallas, TX

Digital Marketing Manager, Search

Dallas, TX

Luettgen LLC

present

Dallas, TX

Digital Marketing Manager, Search

present

Manage campaign assets, landing page development and content, and tracking
Oversee lead management and review for PPC campaigns
Manage special website and digital projects as assigned
Utilize CMS and Marketing Automation Platforms to create landing pages, emails and related assets
Collaborate with marketing team partners to develop new paid search campaign content and messaging to achieve business objectives
Manage marketing and demand gen campaigns in salesforce.com
Manage global budget, bidding strategies, and optimization of PPC spend on Google, Bing, and more

Education Education

Bachelor’s Degree in Marketing

Southern Illinois University Carbondale

Bachelor’s Degree in Marketing

Skills Skills

Other key qualities: highly engaged, proactive, attention to detail, impeccable follow-through, excellent written and oral communications
Working knowledge of 3rd party ecommerce platforms (e.g. cleverbridge) highly desired
Strong knowledge of SEO & SEM and the impacts across all digital channels
Strong knowledge of SEM & SEO and the impacts across all digital channels
Excellent program and relationship management skills with ability to track multiple projects
5-7 years of solid agency experience
Intermediate/advanced Excel knowledge
Excellent understanding of eCommerce KPIs and conversion and monetization levers
Ability to effectively operate in a fast-paced, constantly-evolving, collaborative environment
An opportunity to do something great for yourself and the world

Create a Resume in Minutes

15 Search Marketing Manager resume templates

Read our complete resume writing guides

Senior Search Marketing Manager Resume Examples & Samples

Lead search strategy & planning for assigned brands, which will include tactics for all digital channels
Research innovations in emerging technologies that enhance the productivity of search marketing
Monitor customer engagement and identify new ways to activate participation and feedback
Foster vendor and partner relationships related to search marketing delivery and execution
Create innovative and exciting methods to raise awareness and engagement across both our online and offline marketing platforms
Reach out to and build relationships with key search providers such as google, yahoo & bing
Uncover digital insights and provide thought leadership in a collaborative-integrated environment with client (brand) and partner agencies
Solid Agency Experience - 5-7 years
Fundamental knowledge and experience with web analytics tools and interfaces including coremetrics, google analytics and ad words
Proven digital experience launching and growing search-marketing channels across desktops and mobile
Experience in digital/interactive marketing for a national global matrixed organization, or at an agency
Strong knowledge of SEO & SEM and the impacts across all digital channels

Search Engine Marketing Manager Resume Examples & Samples

Manage a very sizeable online advertising budget for Google, Bing & PLA’s
Plan, implement and optimize all campaigns. Handle day to day management
Work closely with other Marketing, Product and Nordstrom on co-marketing initiatives
Develop and maintain relationships with key vendors and partners
Be a thought leader and the overall champion for all paid search efforts
Bachelor's Degree from a top educational institution is required, MBA or MS degree a plus
5+ years’ experience managing paid digital media campaigns, in particular Google
In-depth knowledge of online media, in particular Google AdWords
Very strong math and analytical skills - familiarity with all online marketing metrics
Strong working knowledge of Excel, PowerPoint, and ideally Marin

Paid Search Engine Marketing Manager Resume Examples & Samples

Manage our day to day paid search operations to drive towards exceeding our KPIs and customer acquisition goals
Responsible for top and bottom line growth of our paid search programme to achieve sales, ROI and total contribution goals
Work cross-functionally with merchandising, online marketing and marketing activations teams to create synergies and explore & exploit opportunities
Drive testing, reporting, optimisation and analysis on paid search performance to identify key levers and opportunities for improvements
Monitor paid search trends, best practices and techniques to ensure correct account growth
Understanding of attribution modelling is beneficial
Ideally experienced in Adobe Site Catalyst
Strong communication skills: written & oral and ability to quickly build strong relationships
High attention to detail
Excellent organisational and planning skills
Proficient in written & spoken English, another European language would be preferred
Bachelor or Master degree required, with 1-2 years paid search experience (agency or client side)
Hands-on experience managing high volume growth targets for complex paid search campaigns
Working knowledge of Google AdWords (Editor), Bing Ads, Marin and Dart Search is beneficial
Experienced in working cross functionally within international organization

Search Engine Marketing Manager Resume Examples & Samples

MANAGE A MULTIMILLION DOLLAR ADVERTISING BUDGET ACROSS GOOGLE, BING AND PRODUCT LISTING ADS
ENSURE REVENUE, NEW CUSTOMER ACQUISITION AND YOY GRWOTH % GOALS ARE MET OR EXCEEDED
CREATION AND MANAGEMENT OF GOOGLE SHOPPING CAMPAIGNS/PLA INCLUDING RESPONSIBILITY FOR SEARCH ENGINE MARKETING PRODUCT FEEDS
CAMPAIGN CREATION INCLUDING ALL KEYWORDS, AD COPY, BUDGET AND TARGETING SETTINGS
DEVELOP AN OVERALL SEM STRATEGY AS IT RELATES TO DEVICE AND LOCATION TARGETING
DAY TO DAY MAINTENANCE (MONITORING SEARCH QUERY REPORT, MANUAL BID ADJUSTMENTS, ETC.)
CREATION OF BIWEEKLY AND MONTHLY HIGH-LEVEL PACING REPORTS (SPEND, REVENUE, ROAS, YOY)
UTILIZE MARIN BIDDING PLATFORM TO OPTIMIZE AND GROW SEM ACCOUNTS
TRAFFIC, TEST AND OPTIMIZE ACCOUNT STRUCTURE, KEYWORDS AND CREATIVE ASSETS
PERFORM MARKET RESEARCH TO EXPAND SCOPE OF SEM PROGRAM AND CONDUCT COMPETITIVE ANALYSIS
Staying abreast of new features and changes in sem platforms and applying relevant ad tech
MARKETING VENDOR MANAGEMENT AND RELATIONS
BACHELOR’S DEGREE IN BUSINESS, MARKETING, MAthematics OR RELATED
MINIMUM 3+ YEARS OF SEARCH ENGINE MARKETING EXPERIENCE at the enterprise level
ADVANCED KNOWLEDGE OF MS OFFICE SUITe, especially excel
PRIOR EXPERIENCE WITH DIGITAL MARKETING METRICS AND REPORTING TOOLS REQUIRED INCLUDING: GOOGLE ANALYTICS/OMNITURE, MARIN/KENSHOO, AND ADWORDS/BING ADs
Experience with creation and management of product feeds (ideally google shopping feeds) and familiarity with google merchant center
MYSQL EXPERIENCE (A PLUS)
Candidates must be able to show a portfolio or work samples upon request

Search Marketing Manager Resume Examples & Samples

Exceed aggressive traffic and ROI goals for paid search channel across a portfolio of key markets
Manage, optimize, and expand paid search marketing activity for portfolio, which includes bid management, A/B testing, landing page optimization and keyword expansion
Perform keyword analysis to identify growth and/or efficiency opportunities. Continuously optimize accounts based on findings
Identify vacation rental markets where we are lagging against competition and develop a strategy to gain market share
Work cross-functionality across consumer marketing, supply acquisition, and product management teams to improve inventory quality and drive conversion growth across portfolio of markets
Work on ideation and implementation of landing page tests
Develop, publish and monitor KPI’s across a portfolio of key vacation rental geographic markets

Search Marketing Manager Resume Examples & Samples

Own end-to-end SEM campaign management for ShopStyle.com
Manage an eight figure annual marketing budget across millions of keywords
Work cross-functionally with other departments (engineering, business development, product development)
Communicate to management the performance of SEM initiatives
3+ years of experience in online marketing
Experience in managing PPC campaigns
Experience with bid management platforms
Experience with analytics platforms
Experience with e-commerce and affiliate marketing a plus
Understand KPIs such as conversion rate, ROI, EPC, etc
Intermediate/advanced Excel knowledge
Bachelor's degree

Search Engine Marketing Manager Resume Examples & Samples

Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
Experience in leveraging site analytics programs for SEM analysis / insights [Google Analytics, Omniture, CoreMetrics, Unica]
Prior experience building teams and managing, training and mentoring junior staff on all aspects of search marketing and managing internal and external client relationships
Strong command / expertise in managing bid optimization platforms [Dart Search, Kenshoo, Marin, SearchForce]
Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs)
Utilize successful bidding strategies and effective keyword management on pay-per-click search engines to hit target acquisitions volume goals and efficiency metrics [CPA, CPL]
Actively test and analyze key words, copy and landing pages to increase ROI and drive incremental volume
Manage daily relationships with key search engine representatives
Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency
Set and manage expectation of client and internal teams
Provide consistent and effective support to Senior Managers on forecasting and new business opportunities

Digital Marketing Manager, Search & E Mail Resume Examples & Samples

Develop, manage and optimize SEM and e-mail marketing campaigns across multiple platforms. In support of the consumer brands team
Act as the business manager of the search engine marketing channel
Bachelor's Degree required - preferably in Marketing, Statistics, or Economics
3-5 years of experience in acquisition marketing with experience in search engine marketing and e-mail marketing preferably in support of subscription or e-commerce based brands
Proven ability to use and deploy digital resources to drive demand such as paid search, e-mail list testing, CPC media strategies, landing page optimization and others
Experience with CRM and marketing automation systems such as Salesforce, Eloqua or Marketo
Deep knowledge of multiple online acquisition channels with a demonstrated ability to learn and implement new knowledge
Proficiency in SiteCatalyst or other 3rd party digital marketing reporting/campaign management platforms
Possess a balance of creative passion, strategic thinking and a willingness to be hands on
Experience with managing multiple agencies, partners and vendors preferred
Proficiency with MS Office products
Results driven and highly flexible to work independently or as part of a team
Desire to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization
LI-MD1

Senior Search Marketing Manager Resume Examples & Samples

Drive marketing strategy for the channels of SEM, SEO, and Comparison Shopping Engines. Partner with external agencies to execute against marketing strategies and goals
Manage budgets including setting monthly & quarterly acquisition goals by channel. Monitor performance by channel to ensure that campaigns are meeting revenue and spend targets and reforecast appropriately
Manage daily / weekly reporting and analysis. Continually test and refine Search strategy as we build our digital marketing channels
Lead SEO efforts across three websites. Coordinate with Internal teams for site enhancements and process improvements including Product Management, IT, and Site Merchandising

Search Marketing Manager Resume Examples & Samples

3+ years of paid search experience
Experience juggling a large number of clients in a fast-paced environment
Experience managing client programs and communicating high quality strategy and results to clients
Ability to stay calm under pressure, prioritize well, excellent time management
Experience with Social Ad platforms is desirable

Search Engine Marketing Manager Resume Examples & Samples

Organic Search
Solid understanding of performance marketing, conversion, and online customer acquisition
Prefer 2-3 years of search engine optimization or pay-per-click experience
Prefer experience with online display marketing
Experience with website analytics tools (e.g., Google Analytics, Coremetrics, Omniture, Web Trends)
Prefer experience with bid management tools, (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Search Engine Marketing Manager Resume Examples & Samples

Manage SEM campaigns to drive targeted, qualified traffic to Live Nation and Ticketmaster
Manage dynamic search marketing campaigns hands-on using industry leading SEM and analytics platforms
Provide strategic insight to develop long and short term execution plans for new and expanding search campaigns
Oversee the execution of and measure the success of online marketing efforts, specifically in regards to search marketing campaigns
Manage tracking, reporting and analysis of marketing campaigns and programs to improve overall campaign performance
Lead regular client status calls as required
Continually evaluate and improve the effectiveness of online campaigns
Ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions
3+ years paid search marketing experience preferably in a high growth B2C organization
Preferable experience with other paid digital media channels, specifically social media buying
Knowledge gained from using third-party SEM platforms such as Kenshoo, Marin, DART Search
Knowledge gained from experience with other digital channels, including DSPs, and Facebook/Twitter PMDs
Must possess excellent communication and organizational skills with the ability to work within a growing company with increasing needs
Ability to use measurement and analysis to make informed marketing decisions

Consumer Product Marketing Manager, Search Resume Examples & Samples

Create a consistent brand narrative for search, including creation of outbound programs that will bring that narrative to life and positively impact Consumer sentiment
Work with external agencies and cross-functional teams on creative development and execution of marketing campaigns
Proven track record of grounding all consumer marketing in data - including market/segment sizing, forecasting, and working with analytics to understand efficacy of campaigns after the fact
Plan and lead cross-functional efforts with Product Management, Engineering, Partnerships, Communications and other key teams to drive successful search launches globally
Demonstrate a strong understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning

Search Engine Marketing Manager AKL Resume Examples & Samples

Proven track record driving profitability via complex SEM programmes
Google Double Click Search V3 (DS3) and Adobe Omniture/SiteCatalyst experience preferred
Experience with large complex campaign structures for brand-building and direct response initiatives
Understanding of online media optimization techniques including CPA and ROI
Demonstrates critical thinking and problem solving abilities
Excellent analytical, presentation, and problem-solving skills
Experience with at least one major bid management tool
Intermediate to advanced excel skills

Search Engine Marketing Manager Resume Examples & Samples

Day-to-day management of large-scale paid search campaigns in Google & Bing/Yahoo
Driving continued optimization of SEM campaigns through performance analysis, ad copy testing, quality score improvement, keyword management, etc
Implementing and growing Adwords display campaigns
Identifying new opportunities to drive revenue & profitability
Leading conversion rate optimization (CRO) projects for the lead paths that you own
Staying current on SEM strategies, best practices, competitive landscape and keyword ecosystem

Search Marketing Manager Resume Examples & Samples

Provide clients (brands) with ongoing strategic counsel on search best practices and tactics that align with brand objectives/goals and overall business
Manage the P/L of the channel by tracking, reporting, and analyzing all search initiatives and campaigns; responsible for forecasting and budgeting of channel
Define appropriate KPIs and measure the impact of all campaigns. Measure the impact of all plans based on various metrics
Ability to understand the dynamics of a client's business and the category in which it operates
Perform ongoing evaluation of client digital environment including web analytics, CRM data, client business objectives, and competitive landscape to identify unique market opportunities and threats
Collaborate closely with internal account/project management team and other practice areas with company to ensure successful project handoff and work is appropriately positioned for long-term success
5-7 years of solid agency experience
Passion for using search marketing channels as a means to communicate with online audiences
Must have solid experience actually managing and executing paid search campaigns
Fundamental knowledge and experience with web analytics tools and interfaces including Coremetrics, google analytics and ad words
Creative and proactive communication skills to move new ideas and enhance company strategic goals
Ability to communicate clearly and present conceptual recommendations to tough audiences and win their buy in
Strong knowledge of SEM & SEO and the impacts across all digital channels
Bachelor's Degree in Marketing (or equivalent work experience)

Digital Marketing Manager, Search Resume Examples & Samples

Optimize and expand paid search strategy across product lines
Manage global budget, bidding strategies, and optimization of PPC spend on Google, Bing, and more
Manage campaign assets, landing page development and content, and tracking
Repurpose and distribute marketing content through paid search channels
Research and identify keyword and targeting opportunities in the paid search channel
Continuous A/B and multivariate testing of campaign messaging and landing pages
Collaborate with marketing team partners to develop new paid search campaign content and messaging to achieve business objectives
Collaborate with regional partners to expand PPC capabilities and optimize campaigns internationally and across languages
Leverage buying segments and customer personas in campaign strategy
Manage the localization of PPC campaign components for use in international markets
Evaluate and drive qualitative KPIs through continuous improvement and optimization
Create and maintain product listing ad (PLA) strategy
Champion PPC management best practices and KPIs across regions
Build, document and create templates for global governance
Utilize CMS and Marketing Automation Platforms to create landing pages, emails and related assets
Manage application of localization and translations
Develop ad copy, landing pages, value propositions, and subject lines
Repurpose and develop content when needed to fill campaign gaps and testing objectives
Manage marketing and demand gen campaigns in salesforce.com
Oversee lead management and review for PPC campaigns
Manage special website and digital projects as assigned
3+ years of recent pay per click management and optimization experience
Deep understanding of digital marketing strategy for B2B lead generation
Experience driving PPC campaign performance in a B2B environment
ROI-driven and dissatisfied with maintaining the status quo
Strong desire to innovate and test new PPC opportunities and strategies
Working Knowledge and proficiency in Microsoft Office, Google Docs, Google Analytics, and HTML
Experience with WordPress or similar CMS with WYSIWYG functionality
Google Adwords and Bing Ads professional certifications strongly preferred
Strong business acumen and writing/verbal communication skills
Highly motivated with the ability to work under ambiguity and operate with minimal oversight
Comfort with managing large-scale PPC campaigns with aggressive performance targets
Demonstrated knowledge and experience with personas and buyers journeys
Preferred working knowledge of Salesforce.com, Pardot, Conductor Searchlight, DOMO, Sitecore

Search Marketing Manager Resume Examples & Samples

Drive APA Paid Search Strategy by balancing awareness with engagement and conversion goals
Create, implement, and optimize keyword targeting strategies for to map to the strategy
Manage the set-up, analysis, and optimization of paid search campaigns
Daily management of bids, spend and performance to ensure accomplishment of goals
Ongoing account optimization: structure improvements, targeting improvements (geo, demographic, day-parting, keyword and URL), frequency caps, search query mining, keyword expansion, advanced use of negative keywords, and improvement of bid management processes and algorithms
Maintain a dashboard for reporting and ongoing analysis and meet ongoing reporting requirements to keep the team informed on performance, optimization, and overall results
Support global brand awareness campaign through developing ads that drive to campaign landing pages
Optimize ad copy to drive qualified traffic to the Concur websites
Manage the APA Search budget
Develop and manage targeted keyword lists internationally across multiple search platforms including Google Adwords and Bing. Create, implement, and optimize keyword targeting strategies
Audit and expand keyword campaigns, including ad copy for multiple languages. Work with internal linguistic resources, if necessary; to ensure campaigns are regionally relevant and transliterated
Ensure campaigns are optimized and delivering against conversion and ROI targets
Plan, traffic, and test pay-per-click campaigns, with solid analysis of campaign success
Work with SEO team to develop an integrated, long-term strategy to increase traffic driven by search engines
Drive alignment between field marketers and digital marketers
Partner with Google and Bing to deploy best practices and participate in new products offerings and betas -- effectively develop and foster strong relationships and utilize their resources
Be the subject matter expert for best practices in Paid Search in an effort to drive best-in-class search marketing for Concur
Research other companies’ competitive search marketing efforts
Stay current with all SEM industry trends
Regularly inform the Search Team on emerging SEM technologies, opportunities and best practices

Search Engine Optimisation Marketing Manager Resume Examples & Samples

Devise and implement the natural search strategy for Fidelity’s Personal Investing business channel
Own the day-to-day relationship with the SEO agency
Project manage the successful delivery of the SEO strategy against agreed deadlines and aggressive growth targets
Monitor key metrics, review and evolve keywords and keep optimising campaigns
Constantly develop, test and roll out new best practice strategies for ranking
Audit and optimise the site to ensure best practice is carried out including competitor analysis and keyword
Strong technical SEO skills, Link building, On-page optimisation, Content marketing, UX, Link bait ideas, Outreach, CRO and Mobile best practice. Understanding of Paid search and using it to help organic
Hitwise, Xenu, Screaming Frog, JQuery, JS, CSS, Advanced html and xml, Advanced MS Excel

Paid Search Marketing Manager Resume Examples & Samples

2+ years of experience in consumer digital marketing, data analysis or consulting
2+ years of experience in Paid Search Marketing
Ability to operate both strategically and tactically in a fast-paced and sometimes ambiguous environment
Excellent communication skills – written and verbal
Analytical experience including converting raw data into actionable insights and recommendations
Demonstrated ability to work effectively across business and technical teams to deliver results
Master’s degree Business, Marketing, Math/Statistics, Economics, Computer Science or a similar field
SQL knowledge

Search Marketing Manager Resume Examples & Samples

Drive success for digital marketing efforts through SEO, SEM, web analytics, social media monitoring and demand generation programs
Lead, plan and execute a full spectrum of search (SEO, SEM, etc) activities, including but not limited to keyword research, site audits, page- and site-level optimization, content strategy, link building strategy, competitive assessment and technical troubleshooting
Create, maintain and present traffic and ranking reports; perform bi-weekly/monthly on-site SEO audits
Provide recommendations and execute strategies for content (metadata) development in coordination with SEO goals – general and keyword specific
Keep pace with SEO, search engine and internet marketing industry trends and developments
Lead a team to administer search engine programs (XML sitemaps, entertainment feeds, webmaster tools), to create meta tags/canonicals; drafting meta tags rules; quality check of uploaded content; off-site SEO audits; discover & evaluate organic competitors
Communication to team and leadership on project development, timelines, and results; work closely with the other team members to meet customer acquisition goals
Lead and drive the implementation of new scalable, cost-efficient campaigns and maximize ROI
Coordinate with other cross-Amazon search marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision
Proactively share and learn best practices from other Amazon display and search teams in India and across the world
Stay abreast of new tools, trends, and best practices in search advertising; evangelize them throughout Amazon IN
Communicate regularly with senior leadership, internal stakeholders and traffic team colleagues to understand objectives and opportunities
Proven track record of building large lead/traffic generation programmes in search and execution in a high-volume B2C setting particularly with a lead generation focus; 8+ years of direct work experience
Familiar with Image and Video Optimization
Deep knowledge of Indian Internet industry and search eco-system including hands-on experience with SEO campaign management software and HTML, JavaScript, FLASH, AJAX, and CSS as they relate to SEO. Strong understanding of server response codes and redirects
Sound technical understanding of how search engines, web servers and user agents work; comfort working with content management systems
Ability to work well with cross-functional teams and prioritize tasks and effectively multi-task in a deadline driven atmosphere
Must be highly analytical, with a sound grasp of performance optimization strategies. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale
Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs
Must be highly analytical, with a sound grasp of performance optimization strategies
Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable search programs
Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment is crucial
Relentless customer focus and obsession
Detail oriented (e.g. able to review large volumes of content & catch even minor errors)
Experience in the digital media (music, video) Industry preferred
Experience in leading traffic/acquisitions for a subscription/opt-in service is preferred
Knowledge of digital video landscape, including solid understanding of digital video

VP-paid Search Marketing Manager Resume Examples & Samples

Deeply understand, appreciate & influence client business drivers, customer segmentation, and target needs and develop thoughtful and strategic marketing plans and executions
Collaborates with Senior Management and direct reports to create and drive against client digital and search strategy
Lead search programs by spearheading client initiatives and helping to frame the business to internal team members
Inspires and motivates a search team to deliver top-notch work and thought leadership
Collaborates with agency partners to drive integrated creative strategies
Fosters a successful client relationship resulting in long-term organic growth. Professionally manages client relationship, feedback, direction and expectations
Leads the development of SEM strategies with a view on integrating with SEO efforts
Oversees all aspects of client search business from concept through execution with attention to quality and detail
Accurate financial management of client business from scoping to forecasting and budget reconciliation
Delivers effective oral presentations (over the phone and in person) with poise and confidence
Is a PowerPoint black belt and creates dependable, organized, and clear communications at all levels and across all departments
Demonstrates agility in constructing insightful, meaningful real-time dialogue with clients â€“ about the work as well as their business
Frames key issues facing the clients and develops recommended approaches
Orchestrates partnerships with internal teams to manage priorities, schedules, and deliverables
Develop team members by coaching, training and identifying areas for growth
Bachelors Degree or equivalent work experience required, MBA preferred
5-8 years search organic search engine marketing experience (agency experience preferred) managing large-scale, CPA driven accounts
3+ years Fortune 500 client experience in search engine optimization
1-2 years of experience managing and leading teams required
Proven track record of developing strategy and executing top-notch search campaigns (SEM ) preferable with recognized and respected brands (financial experience a plus)
Ability to consistently produce results under pressure in a fast-paced environment both as an individual contributor, and in a team environment
Capability with third party tools and technologies â€“ Adobe Adlens, DS3, BrightEdge
Certified by Google AdWords
Experience with Google Adwords API and various data management platforms
Process and numbers driven with the ability to analyze raw data, draw conclusions and develop actionable recommendations
Proficiency in PowerPoint, Word, Excel, and MS Office
Brilliant verbal and written communication skills
Demonstrated ability to coach, innovate, and collaborate across groups
Committed to quality, service, and efficiency
A self-starter and a fast learner
Show diplomacy, flexibility, and grace under pressure
Excellent interpersonal skills with people at all levels of a business
Understanding of HTML
Practical hands on experience in social media including blogging and twitter
Exceptional oral, written and presentation/communication skills
Excellent interpersonal skills, and eagerness to work as member of a team
McKinsey presentation skills a plus

Search Marketing Manager Resume Examples & Samples

Managing a keyword portfolio on multiple search engine platforms
Driving new customer acquisitions via paid search engine keyword placements
Planning and developing search marketing recommendations and media plans
Implementing and reviewing creative
Testing multiple creative ads and landing pages in order to identify the most effective ad placements and message
Testing, tracking, monitoring, analyzing and reporting of results
Recommending new test plans, strategies and offers based on the current market status and competition

Search Engine Marketing Manager Resume Examples & Samples

Develop, execute, and manage annual lead generation plans for universities within the Laureate Online Education business unit
Lead the development, negotiation, and implementation of online marketing media strategy for securing high quality prospective students
Manage and maintain relationships with external agencies including, but not limited to search companies and other sources of leads
Ensure proper delivery of campaigns from inception, creative development, rate negotiation, through reporting and results measurement
Partner with other key departments (e.g., Product Management, Public Relations, etc.) to help elevate search channel performance
Review daily lead reports to confirm alignment with strategic objectives and goals
Stay well-informed of industry and channel trends, partnering with colleagues to leverage across channels
Bachelor’s degree in Marketing or other relevant experience
Experience in Google AdWords and Bing Ads. Certification a strong plus
Prior experience with global products and knowledge of international search practices
At least 7 years of experience in Digital Marketing space including; SEO, SEM, Affiliate Marketing and account management
Ability to develop strategy, oversee vendors, coordinate with internal stakeholders across the business, and present on progress to senior management
Strong budgeting and forecasting skills
Data driven with strong skills in data analysis, interpretation and reporting
Ability to operate in fast-paced environment, managing multiple tasks and prioritizing appropriately

Marketing Manager, Search & Display Channels Resume Examples & Samples

Support the delivery of Cards and Loans (FPO & BT) product revenue and growth targets through digital media performance optimization
Develop and drive the overall performance media strategy and monthly forecasting
Ideate and deliver innovative paid search strategies and tactics against measurable ROI and aggressive Cost Per Account targets e.g., non-brand efficiencies, day-parting, week-parting, media mix, revenue by product, etc. to achieve monthly forecast
Define and execute the optimum remarketing strategy for Cards and Loans products; monitoring the customer path to application lifecycle to enable ongoing optimisation and improvement
Define and execute the mobile marketing plan to ensure optimum reach/ad exposure and cross-device path-to-purchase
Manage existing and build new Search and Display campaigns including briefing, creative development, copywriting, ad tracking, reporting and analysis
Work with the Digital Sales and Conversion Marketing Manager to determine optimum mix of Paid and Organic Search traffic and to optimise media mix
Identify and execute DMP segments to enhance display and search targeting and to increase media effectiveness and ROI
Monitor competitor and market trends ongoing to drive in-house and agency innovation
Analyze performance of conversion landing pages and make adjustments as necessary to continually improve conversion rates using creative and leveraging such web analytics tools as Omniture and Adobe Test & Target
Collect and share best practices and learnings with the wider business
Monitor results and performance metrics such as web analytics and DFA reports, to ensure performance is in line with forecast
Partner with the Digital Sales Campaigns marketing managers to maximise marketing spend efficiency by ensuring integration of campaign messaging and creative, as well as enabling channel attribution through effective tracking and reporting
Work closely with our Digital Banking colleagues to leverage all available tools and resources
Coordinate all execution requirements, such as ABs, CAs, data briefs, agency briefs, creative development, content development, tool development, tracking, reporting, etc. with engagement of key stakeholders as required
Manage and develop relationships with creative and media agencies to foster innovation
Understand and socialise successes and learnings to inform future tests and to deliver best practice examples to colleagues in other teams/countries
Seek continual improvement in the way we do business – processes, engagement, etc
Manage and Ensure consistent, accurate & timely delivery of monthly budget management for overall Online channels being managed (OL, Flash, Accruals), providing necessary detail to Senior Manager, Digital Performance Channels
Develop creative and content that supports Citi brand awareness and key brand pillars
Adhere to all Citi control requirements including monthly audits of Search Ad Copy and URL’s
LI-W*LI-W

Search Engine Marketing Manager Resume Examples & Samples

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Research and implement search engine optimization recommendations
Work with editorial and marketing teams to drive SEO in content creation and content programming and to ensure SEO best practices are properly implemented
Setup and manage Google Adwords Search, Display, Remarketing campaigns, along with other paid Search and Remarketing platforms including Bing to generate conversions and improved ROI
Experience with Google Adwords and Remarketing is required. Experience working with Wordpress, and other CMS systems, such as Kentico, is required
Performing SEO updates include optimizing title tags, meta-tags, creating uploading and submitting sitemaps, adding or editing alt tags, editing file names and editing URLs, etc

Paid Search Marketing Manager Resume Examples & Samples

5+ years experience in Paid Search marketing
1+ years experience using scripting languages, e.g., python, perl, etc
1+ years experience using SQL
Outstanding analytic and quantitative skills
Experience using the Adwords / Bing APIs
Experience managing international Paid Search accounts
Experience using programming languages to streamline Paid Search marketing
Bachelor’s degree in Math/Statistics, Computer Science, or related fields
Statistics knowledge, e.g. time series analysis, linear regression, controlled experiment analysis, etc

Search Engine Marketing Manager Resume Examples & Samples

Lead online marketing campaign execution by planning/managing Paid Search projects, developing strong internal and external relationships and delivering results
Work closely with business leaders to directly support and translate marketing ideas into successful online marketing campaigns that are on time, on budget and results in desired outcomes
Responsible for executing core Paid Search marketing programs, RLSA and general remarketing, PLA, YouTube, GDN, and overall generating revenue while delivery on time and within budget
Manage SEM (Agency) relationship to execute the day-to-day tactics to increase revenue, site traffic, conversions, margins, develop PPC strategies, campaign planning, implementation, budget management, performance review, campaign optimization and roadmaps
Manage the P/L of the Paid Search channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel
Manage Search Engine Relationships – work with Google & Bing (and other top search engines) to ensure appropriate monthly budget targets objectives and keeping abreast of any new beta tests
Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, search query reports
Oversee marketing invoicing and maintaining online marketing budget spend
Prepare and provide Search Marketing reporting, performance reports, analytic reporting, data analysis to internal and external teams and provide action items based on findings
Act as a strong business partner and subject matter expert (SME) of the search engine marketing channel by driving continued innovation, hot issues, new developments and industry best practices by regularly sharing knowledge with extended teams
Work with Product Managers and other internal business partners to provide online product merchandising support and proactively recommend additional budget spends
Work with internal business partners and vendors to coordinate and communicate project initiatives, define strategy and execute ROI deliverables and recommend additional budget spend
Stay current on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities
Bachelor’s degree in Marketing, Business, Analytics or equivalent experience
5+ years experience managing large paid search programs for well-established online retailer
Proficient in quantitative analysis / analytical thinking with proven ability to translate analysis into actionable and valuable insights
Ability to navigate and generate reports from Google Analytics
Proven detail-oriented skills with excellent analytical skills, including experience reviewing campaign performance results and making recommendations for future action
Excellent verbal and written communication skills to work with cross functional teams to ensure implementation of interactive marketing projects
Familiarity of SEM Best Practices to include keyword research with landing page development, meta, title tags, link building, canonical tag usage & site navigation

Search Marketing Manager Resume Examples & Samples

Manage Paid Search performance including keyword expansion, bid optimization, ad text optimization, reviewing costly keywords and evaluating negative keywords
Optimize extensions of Sponsored Links such as Yahoo High Site, Quick links and Google Sitelinks
Understand Amazon’s Paid Search platform and respond related questions and requests raised from Amazon’s internal category teams
Monitor day to day performance and do dive deep analysis if the data shows something happens
Work with search vendors and figure out opportunity to grow Paid Search performance
Produce and distribute weekly, monthly, and quarterly key metrics reports
Manage Paid Search related budget contracts with multiple search vendors
3+ years experience managing Paid Search campaigns, preferably in the field of eCommerce
Advanced proficiency with Microsoft Excel
Experience in operating Google AdWords
Superior verbal and written communication skills in Japanese
Capable of business level English in speaking and writing
Capable of working independently while also coordinating within a team environment
Writing SQL and experience in managing big data
An MBA or equivalent master degree is a plus

Paid Search Marketing Manager Resume Examples & Samples

5+ years’ of direct experience creating and managing direct response paid search programs at an agency (or client side for a large organisation)
2+ years’ client management experience
Knowledge of advanced bid optimization tools (AMO, Kenshoo, Marin, IgnitionOne)
Strong analytical and quantitative skills; able to make data-based decisions
Experience analysing large datasets to gain insights and drive business decisions
Proven ability to structure reports for external and internal clients
Excellent written/oral communication and presentation skills to communicate effectively both internally and externally
Detailed organisational, time management, and reporting skills
Strong ability to identify and effectively resolve problems
Enthusiasm and energy to stay current on the latest search marketing trends
High competency level in MS office products, including Excel, Outlook, and PowerPoint. Knowledge of database tools a plus
BS/BA in Marketing or a related business field such as Economics, Finance or General Management
Action orientated; ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment
Additional languages beneficial but not a must
Office golf tournaments are held inside the office
On-site parking, and easy commute to London or Reading
Weekly Beer Friday
Welcome happy hour drinks to get to know your new colleagues

Search Engine Marketing Manager Resume Examples & Samples

Grow the profit associated with the SEM program through superior campaign management and project management
Support Search Engine Marketing through analysis, optimization, creative development, competitive research and new keyword acquisition
Manage PPC budget and maximize ROAS across all available channels
Build annual business plans for the SEM program
Manage SEM analysts as needed
Manage relationships with search engines and search marketing partners
Manage relationships with internal teams to align advertising to promotional calendar
Build out local search campaigns that drive traffic to retail locations
Stay current with industry trends and best practices
Conceptualize and initiate tests (keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click-through, call to action, convert) across campaigns
Make recommendations on keyword selection and prioritize expansion efforts
Investigate and implement new technologies, services, automation capabilities, and/or vendor solutions that enhance SEM
Act as the Search Engine Marketing point of contact on technical development
Protect the brand through trademark monitoring and policing

Associate Search Marketing Manager Resume Examples & Samples

Overall management of paid and natural search initiatives
Communication of key business goals with external agency
Contribute to overall digital marketing growth in sales and customer acquisition
Sharing performance reports with upper management and cross functional partners
Provide monthly forecast of performance
Discover new and innovative search marketing techniques
Keep up with latest trends and news in search marketing industry
Execute search engine optimization strategies
Offer SEO guidance when site content needs updating/changing
Help resolve technical issues with site content
Utilization of tools to measure search success and identify opportunities for growth
Conduct thorough analysis of search marketing and its impact on overall marketing objectives
Align on-page content with seasonal search behavior
Managing and processing invoices monthly
Provide accounts payable with update-to-date reconciliation files
Analyze overall web activity using Adobe Omniture
Bachelors degree in marketing or related fields
1-2 years experience in professional marketing environment; past exposure to search marketing a plus
Knowledge of marketing and business processes
Proactive, creative thinker and problem-solver
Possess strong leadership qualities and the ability to think quickly and thoroughly
Effective time management and organizational skills. Detail-oriented
Ability to ‘Project Manage’, prioritize tasks, and multi-task
Ability to develop effective relationships and work with cross functional teams up to an executive level
Microsoft Excel, Word, and PowerPoint proficiency
Proven track record of meeting deadlines and deliverables

Search Marketing Manager Resume Examples & Samples

Bachelors in Marketing, Business or equivalent
5+ years of experience managing SEM and SEO with a proven track record that includes hands-on experience with multiple digital advertising platforms (e.g. Google AdWords, Bing AdCenter, Facebook Ads, LinkedIn)
Experience using web analytics tools (e.g.Google Analytics, Omniture)
Working knowledge of 3rd party ecommerce platforms (e.g. cleverbridge) highly desired
Excellent understanding of eCommerce KPIs and conversion and monetization levers
Ability to effectively communicate with web developers and working knowledge of basic web technologies (JavaScript, Flash, HTML, web platforms and browsers, APIs, CRM systems). SQL and advanced excel highly preferred
Demonstrated analytical and problem-solving skills (e.g. CLV-driven models)
Ability to effectively operate in a fast-paced, constantly-evolving, collaborative environment
Excellent program and relationship management skills with ability to track multiple projects
Self-directed and ability to prioritize and operate independently as required
Other key qualities: highly engaged, proactive, attention to detail, impeccable follow-through, excellent written and oral communications

Paid Search Marketing Manager Resume Examples & Samples

Campaign setup, launches and day-to-day maintenance
Campaign tracking and reporting
Ad copy development, testing, optimization and management
Keyword research and competitive intelligence
Over 3yrs in performance-driven Paid Search marketing including hands-on management of Shopping Ads required
One year experience developing business segment and retail channel strategies

Search Marketing Manager Resume Examples & Samples

Strategize, launch, manage and optimize PPC campaigns
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations; research and analyze competitor advertising
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
3 to 5 years SEO and SEM experience managing PPC campaigns across Google
Working knowledge of HTML, CSS, and JavaScript development and constraints
BS/MS degree in a quantitative, test-driven field

Consumer Product Marketing Manager, Search Resume Examples & Samples

Create and own outbound marketing programs that aim to drive product adoption in key target markets
Work with external agencies and cross-functional teams on creative development and execution of outbound campaigns
Proactively identify and help consumers overcome adoption barriers
Plan and lead cross-functional efforts with Product Management, Engineering, UXR, Marketing Research, Communications and other key teams to drive successful search launches globally
Demonstrate an understanding of the broader Facebook ecosystem and competitive landscape to develop strategic product feedback and positioning
6+ years professional experience in a corporate or start-up environment
3+ years working in a product marketing capacity (partnered closely and comfortably with product management and engineering to represent market requirements and with relevant cross-functional partners to support product launches)
Experience with digital media, marketing, and advertising
Ability to thrive in a fast-paced, entrepreneurial, start-up environment with little supervision