Director Consumer Marketing Resume Samples

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L Bahringer

Leora

Bahringer

775 Von Keys

Detroit

+1 (555) 426 9322

775 Von Keys

Detroit

Phone

p +1 (555) 426 9322

Experience Experience

Philadelphia, PA

Director Consumer Marketing

Philadelphia, PA

Toy Group

Philadelphia, PA

Director Consumer Marketing

Manages the staff activities for production, creative, branding, research, events, advertising, media planning and account management
Work with agency partners to create and gain alignment to the creative brief
Develops and oversees 1, 3, 5 year Consumer Marketing strategy for the Wholesale Business
Lead project teams to develop and implement consumer marketing plans for our key US initiatives
Lead and manage external advertising and marketing communications agency partners to deliver an integrated plan across paid, owned, earned media
As senior professional you coach more junior marketers on the job and help with personal development
Responsible for developing and meeting s objectives, department budget, service revenue, expense control and net profit

Phoenix, AZ

Director, Consumer Marketing

Phoenix, AZ

Erdman, Pollich and Streich

Phoenix, AZ

Director, Consumer Marketing

Collaborate with project teams to develop and implement consumer marketing plans for our key U.S. initiatives
Develop and implement consumer marketing campaigns to promote Visa's mobile payment products and solutions
Collaborate with digital wallet providers to co-develop consumers marketing campaigns delivering on shared objectives and outcomes
Manage external advertising, marketing communications, and experiential agency partners to deliver an integrated plan across paid, owned, earned media
Gather and synthesize deep consumer insights on Visa's target audience(s)
Leverage Visa's iconic sponsorship platforms (NFL, Olympics, FIFA World Cup) to amplify Visa's digital payment innovation products to consumers
Work with cross-functional teams and agency partners to create and gain alignment on the creative brief and key performance measures

present

Phoenix, AZ

Associate Director, Consumer Marketing

Phoenix, AZ

Blanda-Kovacek

present

Phoenix, AZ

Associate Director, Consumer Marketing

present

Development and execution of annual consumer digital marketing plans, including objectives, strategies and tactics
Assist in determining and measuring digital KPIs
Support patient market research initiatives and translate insights to guide the development of overall patient positioning, messaging, and tactics
Analyze market data to identify key digital opportunities including customer insights and new user acquisition
Lead team of agency and cross-functional partners for development of all patient marketing tactics
Follow all regulatory guidelines for each brand when communicating to consumers
Collaborate with brand teams, customer marketing team, IT team, and global teams

Education Education

Bachelor’s Degree in Marketing

University of Tennessee

Bachelor’s Degree in Marketing

Skills Skills

Strong strategic marketing background with a proven track record of delivering measurable business results
As senior professional you coach more junior marketers on the job and help with personal development
Ability to think creatively and to be pragmatic and self-starting
Strong conceptual and analytical skills and the passion to drive business growth
Strong leadership skills and interpersonal skills
Proficient in English
Solid track record of leading cross functional teams/projects
Solid understanding and successful implementation of digital marketing practices (web, mobile, social)
MSc in Business Administration, Marketing or related fields or MBA
Consumer-focused mindset, with a demonstrated track record of discovering key insights

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15 Director Consumer Marketing resume templates

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Brand Director, Consumer Marketing Resume Examples & Samples

Develop brand strategies to support network season launches, programming stunts, major events and sustaining efforts for off-air media, including traditional/digital media and consumer promotions
Drive network/property brand recognition, consistency and affinity through idea conception and the execution of campaigns that meet network objectives
Collaborate across departments on multi-platform solutions, and value earned marketing opportunities
Initiate strategic cross-platform marketing promotions by interfacing with internal departments, as well as external agencies. Position directs the idea conception, the development, and the execution of strategic based campaigns that meet network objectives and help create custom opportunities for brand
Successfully represent FOX Sports with relevant business relationships, organizations and properties to strategically position FOX Sports in the minds of our partners and rights holders
Attends meetings and generates reports/presentations as requested
A Bachelor’s degree is required, relevant MBA a plus
A minimum of 8–10 years, comprehensive network television marketing, sports marketing, brand management, consumer promotions, and staff management is required
Excellent verbal and written communication skills are necessary, including superior writing, negotiation and presentation skills
Excellent organizational and project management skills are required
Ability to drive creativity and innovation based on experience and understanding of trends. Proven supervisory and problem solving skills are needed
Knowledge of Microsoft Office applications, including Word, Excel, Outlook and Explorer is required

Director Consumer Marketing Resume Examples & Samples

Lead project teams to develop and implement consumer marketing plans for our key US initiatives
Lead and manage external advertising and marketing communications agency partners to deliver an integrated plan across paid, owned, earned media
Strong strategic marketing background with a proven track record of delivering measurable business results
Experience and comfort using data to optimize paid media campaigns across TV, display, social, search, mobile, etc
Solid track record of leading cross functional teams/projects
Experience working with external advertising and marketing communications agency partners to deliver across paid, owned, earned media
Solid understanding and successful implementation of digital marketing practices (web, mobile, social)

Senior Director, Consumer Marketing Resume Examples & Samples

50% - Develop and deliver the overall, integrated marketing strategy for area in line with broader business objectives. Deliver financial objectives (revenue, market share, and budget targets) for the product(s) and/or market segments
20% - Manage and interact with key external resources including advertising and public relations agencies, advocacy groups, and consultants, and other marketing, sales, customer service, national account, finance, legal, corporate and operations leaders
30% - Manage performance, provide / guide development of skills and capabilities, and foster a Brave culture for direct reports, and directly / indirectly ensure same for all members of the team. Resolve conflicts and facilitate changes in structure of marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities

Director, Consumer Marketing for Popsugar Resume Examples & Samples

Brand Campaigns:Help lead end-to-end campaign management from strategy to concept to execution to reporting of results, in collaboration with external agency partners and internal teams
Social Media:Provide thought-leadership, and oversee execution of social media efforts as extension of brand content strategy
Brand Partnerships:Identify partners, develop concepts, and execute on-brand partnership initiatives to achieve our brand objectives in collaboration with sales and BD teams. Initiatives may include collaborations with brands and influencers on specialty Must Have boxes to comarketing efforts with strategic partners
Strategic Thinking:Expert in developing brand strategies based on consumer insights. Has good sense for what moves the needle and can develop sound testing plan and investment recommendations based on hypotheses. Able to help prioritize efforts and guide team(s) to spend appropriate resources based on expected ROI. Good balance of left- and right-brain thinking
Innovation and Creativity:Innovative and creative thinker, known for developing new ways to build brands and market and sell products. Passionate about brand building, digital media, and commerce landscape. Continuously seeking, trying, and testing new ways to communicate brands, engage customers, and bring "heat on the brand." Has a discerning eye for excellent creative
Agency/Vendor Management:Ability to effectively manage external agencies/vendors is critical. Must understand how to track and audit agency/vendor performance and provide guidance for maximum performance and ROI

Director, Consumer Marketing , MAC Resume Examples & Samples

1) GENERAL
Strategically execute consumer marketing programs in line with local relevancy, consumer targets and brand equity
Work closely with US and Canada field teams to build successful locally relevant consumer marketing plans and develop local capabilities
Build NOAM 360 Consumer Marketing Calendar for each season
Collaborate with Internal teams (Global Consumer Marketing, Products, AR, Online, Glob Comm) on the development of cohesive local and regional consumer marketing programs. This includes Advertising, Direct Mail, Email, Online Events, New Media activity, AR, PRO, Retail Events
Refine consumer marketing approach, channel activity, tactics, and recommendations based on ongoing key learnings
Share on a regular basis best practices and key-learnings among markets to help elevate the level of executions and build expertise
Analyze competition and trend in Beauty, Fashion, Retail
Attend all corporate consumer marketing conferences and meetings on behalf of MAC North America
Manage monthly issuance of consumer marketing highlights
2) ADVERTISING/NEW MEDIA
Optimize advertising and social marketing investment through the different channels Paid/Owned/Earned
Establish key NOAM program KPI’s and spearhead analysis and reporting of all New Media programs
Own/Manage/track NOAM advertising and new media budget and payments
Evaluate and own high-level relationships and communication with agencies and partners. Work closely with agency on creating best in class media campaigns
Work closely with AR and field to increase local social media content and local relevance
Support retail events team with local advertising and local social media
3) ONLINE/OMNI CHANNEL
Develop and lead programs to fuel engagement and interactivity between Online and M A C retail stores channels
Support execution of Omni channel pilots in NOAM from the consumer marketing side
Work closely and partner with retailers towards new opportunities and customer recruitment. Actively participate in development of retailer online channels
Partner with online team towards seamless multi-channel communication / launch execution
4) CRM
Lead local CRM calendar and mailer strategy both for MAC and retail partners
Analyze CRM campaign performance based on defined KPI’s to optimize strategy
Participate in development and approval of all printed mailers
Support global CRM team in successful launch and future execution of new MAC loyalty program in NOAM
Provide recommendations for integrated/seamless communication for seasonal online/offline and retail event CRM programs
Lead NOAM sampling strategy, budget and execution
Position requires 8+ years’ experience in social/digital advertising or strategic planning in a media/Digital agency or a company well known for its digital excellence
College/University degree required with specialization in marketing
Experience in Cosmetics, Fashion or Retail Area
Excellent communications skills (written, spoken, presentations)
Knowledge of emerging technologies, campaign planning, consumer engagement, web design and UX
Experience integrating e-Commerce, m-Commerce, mobile apps
Proven expertise in setting KPIs and reporting on digital programs
Ability to work in a fast-paced environment with strong creative and brand focus
Team player with good communication and interpersonal skills
Strong interpersonal, organizational, communication and analytical skills
Astute business judgment
Spanish is a plus
Some travel may be required

Senior Director, Consumer Marketing Resume Examples & Samples

Work in brand strategy and media planning on major brand at agency or on the client side for 8+ years. Work in communications strategy a plus
High level of working knowledge of digital space – experience as digital planner a plus
Experience working with and presenting to senior level executives
Proven team management abilities
Work in entertainment space a plus, but not a must

Director, Consumer Marketing Resume Examples & Samples

Collaborate with project teams to develop and implement consumer marketing plans for our key U.S. initiatives
Develop and implement consumer marketing campaigns to promote Visa's mobile payment products and solutions
Collaborate with digital wallet providers to co-develop consumers marketing campaigns delivering on shared objectives and outcomes
Manage external advertising, marketing communications, and experiential agency partners to deliver an integrated plan across paid, owned, earned media
Gather and synthesize deep consumer insights on Visa's target audience(s)
Leverage Visa's iconic sponsorship platforms (NFL, Olympics, FIFA World Cup) to amplify Visa's digital payment innovation products to consumers
Lead the successful execution and implementation of integrated campaign activations, across multiple channels, including TV, print, OOH, digital, social, and on-site experiential
Strong marketing background with 9+ years experience delivering measurable business results
Experience working with external advertising, marketing communications, and experiential agency partners across paid, owned, earned media
Team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong oral and writing capabilities
Flexible and resilient leader as demonstrated by adaptability, professional maturity and ability to manage by influence
Proficiency in Microsoft PowerPoint, Excel, and Word required

Director, Consumer Marketing Insights Resume Examples & Samples

Designs the hierarchy and structure of the consumer marketing insights team
Collaborates with brand management and product development peers to implement consumer and insights best practices
Participates in and supports organizational strategy and business review meetings
Recommends actions to maximize the effectiveness of consumer marketing insights processes
Acts as a role model for the Global Business Segment
Completes Performance Plus “My Action Plan” process for self and reviews Performance Plus “My Action Plans” for consumer marketing insights team
Coaches and develops consumer marketing insights teams’ skills
Recruits consumer marketing insights talent
Approves organizational consumer marketing insights hires
Participates in larger consumer marketing insights recruiting events and conducts interviews
Four-year college degree, graduate degree or PhD preferred
10+ years of experience in a consumer insights/market research/McKinsey or similar consulting role
Supplier-side research experience a plus
Substantial experience conducting global research projects. Demonstrates an understanding of differences among countries and cultures
Expertise in a wide range of qualitative and quantitative methods and ability to apply them appropriately to business issues
Experience leading the strategic learning plan and priorities for a brand or product category and managing a research budget accordingly
Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, cross-functional team members, agency and retail partners, etc
Proven ability to recruit, retain, manage and develop consumer insights professionals (direct reports and peers)
Demonstrated ability to build advocacy for consumer insights in an organization

Director, Consumer Marketing, Glamglow Resume Examples & Samples

Lead the Consumer Marketing team in both strategy and execution to bring brand equity to life and drive brand awareness, engagement, conversion/sales and advocacy with consumers world-wide
Drive development and execution of an integrated pull-retail strategy. Partner with cross functional teams, including Global Product Marketing, PD, Education, Creative / Copy, PR, Online & Commercial teams to deliver consistent 360-degree marketing programs to consumers. Ensure all launches maintain momentum after launch periods
Lead the digital marketing and social strategy side by side with direct report. Oversee the execution of social calendar, programs, and partnerships. As part hereof, lead GLAMGLOW’s content/video/creative asset development side by side with Creative with a global lens

Senior Director, Consumer Marketing Resume Examples & Samples

Brand and Communication Strategy
Be the champion of the Visa brand in AP and ensure alignment of regional programs with agreed global positioning communication frameworks
Be the champion of the consumer and the consumer decision journey across the region and across key audiences, working closely with the insights team to continuously update understanding and inform thought leadership
Work closely with Visa’s creative and media agency partners, as well as internal Visa functions (e.g. Comms, Product, MS&S, I&SP) to deliver regional communication strategies that maximize the opportunities provided by new media and data partners and content delivery platforms
Manage, develop and communicate cross functionally
Share learnings and build competencies across country teams
Contribute, and influence the activities and development of the wider hub team to ensure best practice is achieved by all

Associate Director, Consumer Marketing Resume Examples & Samples

Product and Campaign Strategy
Proven segmentation experience
8+ years consumer marketing, consumer product management and / or marketing communications work experience in a matrix organization
B2C Marketing experience
Cross - functional project management experience
Experience working with Product organizations or Business leaders or experience as a Product owner
Database direct marketing experience
Experience in the Financial Services industry
Experience working with HSAs
B2B Marketing
Experience in the healthcare industry
3+ years managing direct reports
Experience interpreting primary and secondary research

Associate Director Consumer Marketing Resume Examples & Samples

Act as expert and champion for new media, new technologies and their role in the Brand’s marketing mix
Lead the development of digital marketing including channels, media, ongoing content development, etc
Manage existing/development of new digital partner vendor relationships
Provide expert counsel in digital content and user experience
Develop a web site road map to guide execution of our online programs and initiatives
MBA or equivalent with 8+ years in digitally enabled direct to consumer businesses
Expert in defining and developing consumer experience initiatives leveraging digital campaigns
Proven expertise in building a CRM program from ground up
Experience in B2B2C marketing a plus
Strong analytical skills including communications program ROI analysis
Ability to handle multiple projects, set priorities and drive results in a fast paced environment
Consistently displays strong critical thinking skills
Client service mindset and keen attention to detail
PC literate including Excel, Word, PowerPoint and Outlook
Ability to lead and/or work in cross-functional groups
Ability to influence change within the organization
Able to travel up to 30% of the time

Associate Director, Consumer Marketing Resume Examples & Samples

Develop and execute a compelling, multi-channel patient disease state awareness campaign for orphan respiratory disease that engages and activates patients
Develop and execute patient promotions and education across traditional and digital channels in the US to communicate our brand’s benefits and value
Support patient market research initiatives and translate insights to guide the development of overall patient positioning, messaging, and tactics
Lead team of agency and cross-functional partners for development of all patient marketing tactics
Partner with the Director, Patient Services in the creation of comprehensive patient support program, including patient education and financial assistance material. Provide patient insights and ensure alignment of all activities to overall brand strategy
Assist in analyzing key market and performance indicators; adjusting the overall plan accordingly. Partner with cross functional team to develop strategies to support patient journey that aligns with and compliments HCP strategies
Strong collaboration with external agencies and key internal cross functional groups within the organization (Regulatory, Legal, Payer, Commercial Strategy & Operations, Medical Affairs, Advocacy, Finance)
Bachelor’s degree required; MBA or other advanced degree (MS, PhD) preferred
Minimum 7 years of commercial experience, with a minimum 5 years in pharmaceutical/biotech marketing
Demonstrated in-line consumer marketing experience in the healthcare industry is preferred
Strong preference for candidates who have managed a digital campaign strategy for a consumer product
Product launch experience highly preferred
Demonstrated understanding of pharmaceutical/medical technology regulatory requirements and impact on development of marketing materials is required
Rare disease / respiratory experience preferred
Must have excellent communication skills (verbal and written) and project management skills
Highly organized with a strong attention to detail, clarity, accuracy and conciseness
Highly proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Up to 10% domestic travel, some overnight in nature
Must successfully exhibit Insmed’s five (5) core corporate competencies of: Excellence, Accountability, Driven, Collaborative and Solutions; along with any other position- specific competencies
Individuals must demonstrate the ability to interact successfully in a dynamic and culturally diverse workplace

Director, Consumer Marketing Analytics Resume Examples & Samples

Works with director to develop scope of work for team, sequencing, defining value proposition, setting strategic and business direction, context & priorities for the team
Partners with Director and peer HealthPlan Leadership to interpret, analyze and address key business issues and questions
Review and recommend policies to achieve customer and KP goals
Review and recommend direction on continuous quality improvement programs
Minimum ten (10) years of content/functional experience
Minimum three (3) years of management experience OR Master's degree and minimum five (5) years of experience
Minimum five (5) years of management experience preferred

Director, Consumer Marketing, Card Services Resume Examples & Samples

Collaborates with brand management and product development peers to implement consumer and insights marketing best practices
Minimum 5 years experience directly leading, creating and executing direct consumer marketing support
Minimum 5 years experience managing a team of direct reports
Experience in the banking, credit union, and/or financial services industry
Prior experience leading and developing a product consumer marketing team
Electronic Fund Transfer (EFT) Payments and/or card services experience preferred
10% or as needed to fulfill job responsibilities

Director, Consumer Marketing Cmt Resume Examples & Samples

Directs all show-specific advertising, promotional and social marketing plans including television, digital, social, outdoor, print, experiential, trade, in strategic consultation with VP, Consumer Marketing and marketing team
Responsible for direction and management of creative and media resources for retainer-based, in-house, or project needs including acting as both strategic and financial contact for outside agencies
Responsible for creation and presentation of briefs that encapsulate the goals and objectives of the network and priority programming as it relates to marketing projects
Oversee the development and execution of all Viacom, entertainment, music, Nashville related marketing efforts as directed
Responsible for overall team performance, including evaluation, interviewing and screening for open positions. Day-to-day team operations including project delegation
Interface with all internal departments, including those outside of Nashville office, to ensure clear and united message content and program/brand positioning
Develop budget recommendations and accountable for project and annual budget performance (forecasts, projections, and actual)
Oversee and ensure conception, development and execution of promotions and promotional programs including tie-ins to the networks, sweepstakes, contests, and 3rd party promotional relationships, to sustain and enhance revenues and market share
Strategic oversight, direction and guidance on all consumer marketing projects
Strategic contact for promotional partners
Collaborates with internal partners to build clear and effective lines of communication between departments
Encourages innovative thought and behavior and serves as an example to all staff employees
Provides strong leadership and serves as an example of the company’s culture and brand by providing inspiration, motivation and guidance to the subordinate staff
Empowers colleagues through delegation, coaching, mentoring and providing positive challenges
Acts in an ethical and professional manner at all times, adhering to Viacom’s code of conduct policies
Performs other essential functions as assigned
BS degree in Marketing or related field required
A minimum of seven years of experience in marketing with at least three to five years in consumer marketing in a corporate environment
Proven experience managing budgets in excess of $5 million
Two years of prior experience managing others required
Proven ability to manage multiple projects and tasks simultaneously is required
Extensive experience managing marketing for television or other entertainment industry, with contacts at all trade publications and organizations for television, music, entertainment, and advertising

Director, Consumer Marketing, Australia Resume Examples & Samples

Work with Senior Director, Consumer Marketing to build the consumer marketing strategy for Australia in alignment with country strategies and business objectives. Specific deliverables include
Minimum 8 years' experience working in a marketing management role. Ideally in Finance, Telecommunications, Digital agency or applicable industry
Degree qualification in business/marketing or related field with marketing foundation
Digitally savvy, with a proven understanding of digital platforms and technologies
Proven track record managing agency partners and 3rd party vendors
Expert knowledge, skills and demonstrated track record across a range of functions including digital, brand management, brand communications, marketing analytics, performance management
Proven negotiation skills
Ability to develop business case and opportunity sizing
Strong financial management skills
Stays up to date with latest innovation, digital trends, research, skills and education
Excellent time management skills and ability to achieve goals with minimal management oversight
Demonstrated organizational skills
Website management skills
Experience with strategic planning, creative thinking and solution development

Associate Director, Consumer Marketing Resume Examples & Samples

Consumer Understanding: Responsible for ensuring Pneumovax23 brand team has an accurate and up-to-date understanding of consumer needs, beliefs, attitudes, and expectations related to vaccines, prevention, and wellness. Partners with market research to develop and update an assessment of the current healthcare market , major trends, drivers and barriers, and a vision for the future
Consumer Strategy: Leads development of key consumer strategies (and associated Merck Customer and Brand Marketing Tools) including segmentations, consumer portraits/personae, and value propositions
Brand Strategy & Tactics: Leads/supports the development of a consumer brand strategy and tactics for adult vaccines with focus on Pneumovax®23 Integration & Perspective: Works closely with franchise teams, promotions, and solutions groups to ensure actionable consumer insights are incorporated into specific brand strategies/programs or solutions
Cross-Franchise Opportunities: Leads the identification of tactical programs to address drivers/barriers and/or deliver on value proposition. Develops recommendations, secures sponsorship, and leads effort to pursue. (not sure if you need this bullet point as a separate callout)
Requires outstanding leadership in many areas including innovation, close collaboration across the customer and brand teams, strategy development business planning, and relationship building
Demonstrated ability to develop strong cross-functional relationships and collaborate effectively in a dynamic team environment (both internally and externally)
Strong track record of being able to get things done through a complex matrixed organization, driving change in the organization, and challenging the status quo
Strong preference that the candidate holds a strong understanding of core marketing principles with a strong analytical and problem solving skills as they will be critical in shaping strategy, investments, and understanding the evolution of consumer needs over time
Minimum of five (5) years combined experience in the Pharmaceutical and/or Vaccines industry including: Sales, Marketing, Market Research, and/or Sales/Marketing Support
Strong Strategic Thinking
Adaptability and resourcefulness
Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
Understanding of commercial and regulatory requirements
Experience influencing without direct authority and working successfully with cross-functional teams
5 % travel

Director, Consumer Marketing Resume Examples & Samples

Support the country business team in the formulation of business strategies and using a data based, business case approach to develop and implement marketing and communication strategies that support the key country business priorities
Provide support to local clients and merchants on their marketing campaigns, as necessary, and help drive their promotion of Visa's products, services and benefits, including the development of co-marketing campaigns that are able to help achieve mutually agreed business goals
Manage the day-to-day relationships with Visa's creative, media, digital & other agency partners and develop thorough business case and agency briefing documents for each marketing initiative
Ensure that all marketing programs are in line with global brand and campaign guidelines and leverage global and regional best practices
Review the effectiveness of all marketing programs and formulate plans to continuously improve performance and gather insights, supporting the implementation of research projects as appropriate and providing results to support the business needs
Manage the India marketing budget and ensure that all processes are aligned with Visa's financial reporting, procurement and compliance policies
Degree qualification in Marketing, Business or related field
Experience, with excellent performance in marketing management and sales (Marketing / Product Manager level)
Strong written, verbal, presentation and communication skills
Confidence and ability to sell and negotiate with senior managers
Demonstrated ability to operate in a fast paced, fluid environment
Entrepreneurial and ability to take initiative
Ability to 'see the big picture', make decisions and work with minimum supervision
Team player, strong interpersonal and relationship building skills

Director, Consumer Marketing Analytics Resume Examples & Samples

Actively participate in strategy discussions with marketing and sales with the ability to comment on our ability to measure, track and report on campaigns tied to that initiative
Provide Marketing with all analytics/metrics necessary for weekly business reviews
For assigned marketing channels, perform monthly analysis on overall channel effectiveness for all products
Highly organized, self-motivated, customer oriented and able to work independently as well as within a team and with internal business and technology partners
Excellent soft skills such as oral and written communications, ability to gain credibility with others, works effectively on a team, and multitasking multiple projects at a time
Skilled in building and motivating technical teams and possess ability to build strategic relationships and influence people at all levels of the organization
5+ years of experience in marketing analytics (Financial Services preferred)
2+ years of experience managing analytical/technical teams

Director, Consumer Marketing Resume Examples & Samples

Planning and strategy development for marketing initiatives to support country business objectives
Responsible for the innovation, execution, implementation and the optimization of digital marketing using responsive design, mobile devices and other emerging technology
Develop and measure social media content and manage our social publishing calendar
External Communications/media relations: coordinate and work with the local Business Units, Product and Expert Sales teams to develop external communications (social and traditional) around corporate news, announcements, product launches etc., to demonstrate our leadership in the payment space, build corporate reputation and support the business. Coordinate with Regional Communications to amplify messaging across the region
Coordinate and work with the local Business Units, Product and Expert Sales teams to develop external communications (social and traditional) around corporate news, announcements, product launches etc., to demonstrate our leadership in the payment space, build corporate reputation and support the business. Coordinate with Regional Communications to amplify messaging across the region
Harness the strength and recourses of MasterCard’s agencies to grow brand and ensure excellence by service providers for the execution of the various initiatives as required
Coordination with various functions within MasterCard (Finance, Legal, Regional Marketing team) for execution of the activities, as required

Director Consumer Marketing Resume Examples & Samples

MSc in Business Administration, Marketing or related fields or MBA
Relevant work experience in Marketing / Brand Management of consumer products including life cycle management
Proven track record with global consumer / retail brands with strong stakeholder management capability and a demonstrated ability to work with multiple and diverse markets across the world
Proficient in English
Experience with product development and product launches
Strong conceptual and analytical skills and the passion to drive business growth
Ability to think creatively and to be pragmatic and self-starting
Strong leadership skills and interpersonal skills
Ability to collaborate with local marketing and sales teams and create network within the organization. (Plus, you will be working in a network of various stakeholders based in both the Netherlands and across the world)
As senior professional you coach more junior marketers on the job and help with personal development

Senior Director, Consumer Marketing Resume Examples & Samples

Lead the development of the US seasonal and annual Marketing plans, adapting global marketing programs to local needs
Create US specific activation plans and creative when needed
Drive integration across all marketing functions, across the total region. Ensure all activities align with the designated “look & feel”
Develop media plans that drive sales, equity, and ROI, and support seasonal programs. Lead contact with local agency
Develop engagement programs that put brand at center of culture and drive love of Levi’s brand
Define and align the fixed and flex elements of the plan
Develop local marketing brief to inform Global Marketing organization regarding local requirements and opportunities, based on deep understanding of customers, consumers and competitors as well as other attributes of the marketplace
Responsible for the local Marketing budget and optimizing the cost to benefit ratio
Coach and mentor team to enable country level execution
Trusted advisor to LSA Marketing VP and member of LSA Marketing leadership team
10 + years direct marketing leadership experience working at an apparel or other lifestyle brand
Strong people skills – proven track record of developing talent and driving team engagement
Able to solve complex problems
Able to work in fast-paced environment
Able to extract insights from multiple data sources, and make informed, strategic decisions
Excellent writing and speaking skills. Can present with impact, and motivate teams
Genuine love of music + pop culture

Director Consumer Marketing Resume Examples & Samples

Develops and oversees 1, 3, 5 year Consumer Marketing strategy for the Wholesale Business
Partners with Merchandising, Retail Technology, Technical Services, Strategic Pricing, Merchandising Services, Sales and Operations, Market Development, various corporate departments, Vendors and Independent Retailers to implement marketing campaigns, conduct research, develop programs/ tactics and more
Responsible for developing and meeting s objectives, department budget, service revenue, expense control and net profit
Leads the consumer marketing team to build retail format strategy and targeted consumer programs. This includes the branding and positioning of key SUPERVALU supported format Brands
Responsible for the development and implementation of a digital marketing program for Wholesale customers
Responsible for the development and implementation of a National Shopper Marketing program for SUPERVALU for wholesale and retail
Manages the staff activities for production, creative, branding, research, events, advertising, media planning and account management
Works with Sales and Operations and Market Development to assist in the affiliation of new business and the retention of existing business through use of research and consumer marketing presentations

Director, Consumer Marketing Resume Examples & Samples

Oversee areas of Content Marketing and Partner Marketing
Source, develop, and execute key marketing campaigns for DNG’s partners across with the objective to increase customer acquisition, engagement, and brand awareness
Own and project manage the full life cycle of marketing initiatives, including the ideation, coordination, execution, as well as post-campaign analysis across all areas of the business
Manage and monitor campaign details real-time, analyze performance of execution efforts, and optimize based on data. Package and communicate results to relevant stakeholders both internally and externally, as appropriate
Collaborate very closely with Warner Bros broader teams across Content, Distribution, Product, and PR for strategic alignment on marketing initiatives, messaging, and general brand priorities
Research, track and communicate key industry trends, analysis and actionable insights and identify ideas and solutions to help drive brand demand and differentiation in a competitive landscape
Deliver results driven campaigns that go outside traditional marketing tactics, delivering our content into the hands of consumers through innovative storytelling across all mediums of digital, social, and PR with growth in mind
Develop quality and detailed briefs to establish partner marketing strategy, business opportunities, positioning, target audience, messaging, and creative direction for all cross-functional partners within the portfolio
Be the trusted POC for PR, portfolio partners, and external agencies
Oversee creative approvals on internal and external marketing initiatives and campaigns
Minimum 7-10 years’ experience performing the essential job duties of this position
Has led 360 creative on marketing campaigns across digital, social, print and television
Proven track record with building break-through campaigns that have had a global or social impact
A digital native who understands how to connect consumers to entertainment brands through thoughtful storytelling outside of the traditional marketing tactics
Worked cross-functionally at a streaming service and can collaborate well with distribution, growth, and product teams to integrate marketing in a meaning way on and off-channel
Strong creative eye for developing best in class sizzles, trailers, key art, social media, and knows how to optimize AV creative for effective digital use
Experienced in partner, content, and product marketing for an OTT service
Deep knowledge of performance marketing and how to impact growth and retention
Has a passion for all forms of content across digital, film, television, and social media

Director, Consumer Marketing Resume Examples & Samples

Ensure DTC strategies and tactics are aligned with professional promotions strategy
Develop patient / consumer strategy and content, working cross functionally across the Eye Care portfolio to ensure an integrated and timely launch
Work with agencies in development, implementation and execution of patient / consumer plan
Work with database provider to ensure optimal management and execution of CRM programs
Perform analysis of marketing campaigns
Coordinate functional units on tactical programs
Coordinate internal legal, regulatory, and medical review of materials
Participate in market research and integrate insights into tactical execution
Execute production and distribution of materials in support of Direct to Patient / Consumer efforts
Strong creative and conceptual thinking skills
Ability to develop key strategies and execute
Solid matrix management and leadership skills
Strong problem resolution skills
Financial/budgetary experience
LI-MV1

Associate Director, Consumer Marketing Resume Examples & Samples

Development of short and long term digital consumer marketing strategies, for the USA market
Development and execution of annual consumer digital marketing plans, including objectives, strategies and tactics
Effective communication of digital consumer marketing strategies to brand teams, sales team and other relevant internal groups
Contribute effectively to USA Companion Animal Leadership team
Liaise with and lead marketing agency relationships to achieve effective use of creative development, brand stewardship and media investment
Assist in determining and measuring digital KPIs
Digital expense and agency management
Analyze market data to identify key digital opportunities including customer insights and new user acquisition
Responsible for leading ongoing interactive strategy and development, identifying ways to leverage interactive assets as means of building purchase intent and acquiring new customers and consumers
Works with brand teams and external agencies to develop and implement all new content for the brand sites from brand teams
Implements digital marketing projects developed to exploit database marketing opportunities and provide new marketing and sales tools to marketing and sales departments
Works cross-functionally to implement new technology to maintain competitive brands and image on the Internet, and educate Sales and customers on solutions and tools available through the Internet and on-line networks
Follow all regulatory guidelines for each brand when communicating to consumers
Collaborate with brand teams, customer marketing team, IT team, and global teams

Associate Director Consumer Marketing Resume Examples & Samples

Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline). MBA or related Masters Degree preferred
Minimum of 5 years of US in-line pharmaceutical marketing or advertising experience in healthcare with exposure to consumer audiences, TV and digital channel
Experience in developing multichannel DTC campaigns
Experience in measuring DTC impact and results through advanced analytics
Successful management of significant budget
Preferred operational marketing experience with focus on product/brand management including customer facing/sales experience; launch experience preferred
Previous experience in migraine, pain or biologics preferred
Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) are a must
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner
Previous experience in sales, sales management, or account management preferred
Ability to work well across a matrix organization with strong collaboration skills to support the co-promote efforts

Director, Consumer Marketing, Universal Kids Resume Examples & Samples

Lead consumer marketing for high-profile shows including go-to-market plan, campaign strategy and creative briefs, media plans and execution
Work with internal creative team (internal creative “agency”), manage media agency and collaborate across NBCUniversal departments to lead campaign development and execution
Manage talented junior Consumer Marketing team to bring plans to market
Build 360 degree marketing campaigns using traditional media, social media, influencers, events, PR, partnerships and collaborations with in-house digital team
Liaise with Consumer Products department
Oversee Consumer Marketing budget
Lead high-profile brand events and activations
Think big and do—come up with big, breakthrough campaign ideas that make the most of budgets while leading a team to execute with excellence
Minimum 7 years of experience in a 360 degree consumer marketing role - client or agency side
Managed a team of 2+
Passionate about integrated marketing
Extensive experience managing media agencies
Collaborates well with creative teams
A big creative thinker—who does
Familiarity with television, kids or kids entertainment brand a plus
Experience with kids marketing (ages 2-11) a plus
Social media experience a plus
Strong organizational skills and ability to manage multiple projects simultaneously
Proven track record of building and managing high-profile, effective integrated marketing campaigns
Strong oral, written and presentation skills
Strong interpersonal and team management skills; ability to collaborate with internal & external clients; team player
Experienced at agency management
Thrives in a fast-paced creative environment

Director, Consumer Marketing Resume Examples & Samples

Assisting the business teams in developing deep consumer insights by applying demographic, attitudinal & behavioral segmentation data to define a multi-channel targeting approach to winning with key segments; this includes POV’s and best practices related to media channel and communications trends tied to key segments as defined by the region and individual markets
The role is responsible for the innovation, execution, implementation and the optimization of digital marketing using mobile devices and other emerging technology
Develop B2B2C best practices and deliver campaigns with Issuers leveraging Mastercard’s suite of marketing assets
Drive forward the innovation agenda to deliver on cutting edge digital consumer activation ideas that leverage investments in the most efficient and effective way particularly across digital channels from geo targeting, mobile/tablet, video, apps, content syndication, responsive design, adaptive design, rich media, social, and display
Lead the end to end development and management of the MasterCard Consumer marketing plans in SEA using emerging technology in supporting MasterCard’s “Priceless” positioning, while bringing MasterCard into the digital ecosystem
Engage heavily in teamwork with our SEA and AP digital platform and brand leads, our creative, digital and media agency(s), and facilitation and collaboration with cross functional marketing teams to concept, develop, and manage an innovative marketing approach
Assist the current SEA Merchant marketing lead, and align on offers strategy, as well as segment leads and marketing teams to develop, manage and execute innovative plans to deliver against business goals

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