Marketing Associate Director Resume Samples

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P Deckow

Palma

Deckow

34867 Kessler Way

Los Angeles

+1 (555) 534 1674

34867 Kessler Way

Los Angeles

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p +1 (555) 534 1674

Experience Experience

Philadelphia, PA

Marketing Associate Director

Philadelphia, PA

Gorczany-Wolf

Philadelphia, PA

Marketing Associate Director

Working with the Central Region BMC Leader, establish and work within annual budgets
Develops and executes multi-year marketing plans for TAS to meet the strategic objectives set by the BMC leadership working in concert with TAS leadership
Manage day-to-day marketing efforts (particularly people performance issues) for the Region
Manage the Region marketing team ensuring that plans are developed, and aligned with EY's go-to-market strategies
Develops messaging and position statements for new services under the capital agenda framework
Develop and manage a robust process for tracking the return on investment for all marketing initiatives
Develop and monitor a comprehensive marketing strategy, including annual marketing plans and budgets

Chicago, IL

Associate Director of Marketing

Chicago, IL

Barton, Ziemann and O'Conner

Chicago, IL

Associate Director of Marketing

Directs or oversees the development and introduction of new products with sales, research, manufacturing, and distribution. Supervises or monitors the development of new product pricing, technical literature, advertising campaigns, definitions, specification, and performance standards. Develops, reviews and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications
Maintains all human resource and risk management policies within the organization
Demonstrates strong financial responsibility in both managing program costs and also generating revenue for the program through advertising sales (internally to Kraft Heinz brand teams and also to external advertisers)
Work with cross functional stakeholders to generate new insights and solutions
Effectively influences, leads, and brings together team members who work across a variety of functions: culinary, social media, web development/IT, magazine production, email deployment
Monitor external changes & identify emerging trends. Provide a POV on important test & learns (i.e. retailer paid search, digital shopping lists)
Designs a strategic plan for the CRM program – sets a vision for the CRM ecosystem, sets the action plan, executes, and continues to optimize along the way

present

Boston, MA

Associate Director, Biosimilars Marketing

Boston, MA

Nicolas and Sons

present

Boston, MA

Associate Director, Biosimilars Marketing

present

Take leadership role in anticipating and developing training, commercial launch, key account management and sales materials
Demonstrated knowledge of rapidly evolving US payer and access stakeholder environment and evolving trends
High emotional intelligence in leading and managing multiple business initiatives and cross-functional relationships
Drive the development of marketing and market access strategies and tactics for healthcare providers and patients
Create mapping and segmentation of market, stakeholders and relevant respective market drivers
Manage and implement Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value
Represent brand with internal and external stakeholders. Plays a lead role in the development and execution of brand positioning and messaging to achieve goals. Collaborates with and coordinates with other brand team members, external agencies and BIPI extended team members' alignment of marketing tactics with overall strategy

Education Education

Bachelor’s Degree in Marketing

University of San Francisco

Bachelor’s Degree in Marketing

Skills Skills

Show initiative, coupled with accuracy and attention to detail; demonstrate reliability
Be a strong team player and lateral thinker, comfortable working collaboratively, virtually and independently
Demonstrate the ability to manage several projects concurrently; demonstrate excellent time management and organizational skills
Creative thinker with influencing skills to bring ideas to the table
Enable and demonstrate innovative thinking and inspire innovative action; leverage communications to inspire others
Ability to program effectively within budgetary guidelines
Ability to interact with diverse groups and populations
Work with Digital & Technology teams to prioritise and plan delivery in line with plan and available resources
Ability to represent the alumni association effectively with university partners and the alumni community
Demonstrate knowledge of and skills in delivering contemporary marketing and communication trends, initiatives and measurement tactics

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Marketing Associate Director Resume Examples & Samples

Work with the service line leaders and market segment leaders to align Region go-to-market priorities
Develop and drive Regional plan, calendar and budget for GTM programs, including buyer, cross-sector and sector programs
Retain, develop and engage talent across a Regional Go-to-Market / Marketing team
Provide strong leadership and work closely with the Regional BMC Leader to drive performance goals of delivering stakeholder value, quality and operational efficiency
Team effectively with Communications and Engagement as well as Brand and External Communications during the development and implementation of GTM programs
Drive marketing and sponsorship programs and events within the Region in conjunction with the Brand and External Communications Leader
Maintain up-to-date knowledge on brand, marketing and communications issues, trends and long-term implications for EY within the Region
Assert own ideas and persuade others; gain support and commitment from others; mobilize people to take action; use creative approaches to motivate others to meet EY and BMC strategic goals; engage with leaders effectively to gain sponsorship for strategies and activities
Proactively develop others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire
Deliver on EY, BMC and Region strategic priorities; align GTM programs with the Region’s performance agenda and revenue goals; achieve the desired results; communicate the BMC value proposition
Enable and demonstrate innovative thinking and inspire innovative action; leverage communications to inspire others
Be a point of integration; enable knowledge sharing throughout the Region, the BMC team and across EY; be able to synthesize information from others; connect all facets of the business when initiating, developing and implementing marketing and communications projects; help the Region address its big issues; serve as an organizational connector
Demonstrate the knowledge, skills and abilities needed to establish and refine the strategies that drive brand as well as organizational performance and add value to the business
Experience leading and managing high-performance teams

Associate Director HCP Marketing Resume Examples & Samples

Develop strategies to achieve assigned marketing objectives for Lialda and/or Pentasa and related GI BU objectives
Develop HCP-focused promotional and service-oriented content for personal and non-personal channels
Collaborate with relevant team members to align strategies and programs and ensure ongoing oversight and management of assigned programs or initiatives
Leverage data, market research and sales force feedback to inform revisions to current programs and tactics or development of new ones
Collaborate with Sales Training and Sales Leadership to enhance field sales effectiveness with respect to implementation and pull-through of aligned strategies and tactics
Effectively manage relevant vendor, agency and consultant relationships to ensure deliverables and work products are in alignment with the broader brand and/or BU related strategies

Associate Director HCP Marketing Resume Examples & Samples

Develop promotional and service-oriented content for personal and non-personal channels across customer types
Leverage data, market research and sales force feedback to inform revisions to current programs and tactics or development of news ones
Lead the development and implementation of KOL programming supporting brand objectives

Associate Director, Playlist Marketing Resume Examples & Samples

Responsible for all playlisting coordination and development with RED Digital Account management team for account owned properties, SME Filtr team, The Orchard Radial team, and ‘stache playlist properties
Communicate priorities to Account Managers and aggregate all playlist submissions weekly
Liaise with Account Management team to allocate inventory and secure placement
Responsible for all analytics regarding track recaps to labels, for meetings, and weekly reports
Work directly with labels/managers/artists to verify profiles, curate playlists, and maximize their social presence
Responsible for all art requests; i.e. update artist profile page, re-skin assets, ad banners, etc
Liaise with the RED Radio Department on key tracks, placement, and bring breakout tracks and DMAs to their attention
Oversee our influencer outreach including artist, brands, retailers, record labels, press, and digital stars for cross collaborative support
Create playlists immediately reflecting social trends and provide suggestions/ ideas to our labels for the same
Two+ years experience in a music environment working with playlists
College Degree preferred
Should be skilled in use of Microsoft Office
Creative/design skills a plus (Photoshop)
Excellent communication, organization, and time-management skills

Fids Marketing Associate Director Resume Examples & Samples

Work with FIDS leadership to formulate a marketing plan (and accompanying budget) that can be executed successfully in the Americas and leveraged globally where appropriate
Oversee the implementation of events (working with events manager) and sponsorships, co-branding and events with law firms, mailings, newsletters, media, and PR as outlined in the approved marketing plan
Serve as liaison to FIDS Global Marketing
Collaborate with practice, industry and other firm leaders to develop market-facing initiatives aligned with the firm's strategy
Work independently on marketing activities, sometimes managing the work of others
Oversee significant portions of major or highly complex projects
Partner with stakeholders to identify business needs; proactively provide exceptional client service; advise clients on marketing and communications concepts; work collaboratively and effectively with peer functions and stakeholders to deliver on EY and BMC strategic priorities
Demonstrate the ability to manage several projects concurrently; demonstrate excellent time management and organizational skills
Demonstrate excellent verbal and written communication skills
Minimal
10-12 years marketing and communication experience in roles of increasing responsibility
Strong communication/writing skills
Hands-on publicity and media relations experience preferred

Senior Associate Director of Marketing Resume Examples & Samples

Plan and develop marketing objectives and content. Research and identify trends and needs and establish marketing program directions accordingly. Assess quality of marketing program operations. Modify existing marketing program services or create new marketing program offerings to maintain or enhance standing
Manage the delivery of services to targeted marketing program participants or beneficiaries. Set and communicate marketing program priorities and performance standards and assess operations using these criteria
Manage staff assigned to program. Make hiring, promotional and salary decisions in accordance with university policy. Provide performance appraisals for staff and determine need for disciplinary action
Develop and recommend marketing program operating and administrative policies. Manage the dissemination, interpretation and application of program policies
Develop and manage marketing program budgets and recommend or make budgetary and resource allocations. Provide financial status reports as requested
Identify fundraising and development opportunities. Seek funds for program operations from private and public sources
Serve as a key resource for program information. Resolve problems or questions referred by program staff, senior university administrators, or professionals outside the university
Stay informed of developments in field. Read pertinent literature, attend meetings and participate in professional associations as appropriate. Establish and maintain an active network of professional contacts
Perform other related duties as assigned or requested. The University reserves the right to add or change duties at any time
Perks: discounts to USC sporting events, USC Bookstores, wireless plans, travel, accommodations, and local entertainment

Global Life Sciences Marketing Associate Director Resume Examples & Samples

Provide strong BMC leadership for the LS Global Sector Leader and LS leadership team
Create a global LS brand, marketing and communications strategy that aligns with LS Plan to Win global business plan and growth priorities
Provide leadership guidance, information and support to a GTM team of 2 and Internal Communications and PR Managers to enable the successful deployment LS programs
Support and encourage methods for driving innovation and change across the Sector
Have budgetary and financial management responsibilities for all LS programs
Collaborate with the network of LS marketing and communications people at the Regional level; provide guidance, information and support to enable successful deployment of relevant programs
Manage relationships with key stakeholders across the LS industry and with the LS Subject Matter Resources within the service lines
Maintain up-to-date knowledge on LS issues, trends and long-term implications for EY’s brand in the sector and its Go To Market approach in particular
Play a leading role in creating best-in-class issue-based LS programs and execution of cross-sector programs
Demonstrate a deep understanding of the Life Sciences industry
Deliver on EY and BMC strategic priorities; align BMC initiatives with EY’s LS agenda and brand and revenue goals; achieve the desired results
Demonstrate strong leadership and consensus-building skills in a dynamic environment
Motivate professionals across LS network to realize the BMC vision in sectors; enable innovative thinking and inspire innovative action in others; communicate the business case for change; leverage communications to inspire others
Advise stakeholders on marketing and communications concepts; work collaboratively and effectively with peer functions and stakeholders to deliver on EY and LS BMC strategic priorities
Be a point of integration; connect all facets of the business when initiating, developing and implementing marketing and communications projects
Enable knowledge sharing throughout the LS Industry; develop an ability to synthesize information from others; help the LS Industry address its big issues; serve as an organizational connector; address complex political issues directly yet diplomatically
Proactively develop foundational, functional and leadership competencies in others; see learning and development as a critical input to delivering exceptional client service to BMC clients; seek to inspire others by holding self-accountable for continuous learning; leverage EY’s performance management and development process (PMDP) methods to effectively manage team member performance and development
Team of 2 GTM including Assistant Directors plus PR and Internal Communications Assistant Manager roles
Good communication abilities, which are required to connect the dots within the LS Industry and beyond
Experienced in digital marketing, communications, publishing and channels
Ability to influence and build collaborative relationships with business stakeholders
Good understanding of the business, market and regulatory issues facing the Life Sciences Industry

Associate Director of Marketing Resume Examples & Samples

Bachelor Degree preferred in marketing, communications or other related field
2-5 years experience in related position
Strong organizational, problem solving, and member service skills
High degree of computer efficiency in Microsoft Office applications and proficient in Adobe InDesign and Photoshop
Professional demeanor and the ability to work well with community, staff and volunteers
Update job knowledge by participating in educational opportunities and be aware of all Y-USA marketing trends and programs on Y Exchange
Maintains all human resource and risk management policies within the organization

Associate Director End Investor Marketing Resume Examples & Samples

Proven marketing and campaign management experience with the investment management, platform or wider financial services industry
Good influencing and communication skills to forge effective relationships with key stakeholders and third party suppliers
Ability to assimilate diverse information and distil it into key messages, prioritise and multi-task in a fast paced environment
Excellent communication, proof reading and editing skills
Ability to deliver engaging, market leading content across multiple communication mediums
Experience of managing large scale campaigns
Experience of working with external agencies
Experience of dealing with compliance and understanding of regulatory impact
Analytical and process oriented to support evidence based marketing and evolve campaign best practice
Enthusiasm and reliance to pressure
Resourceful, a quick learner who demonstrates initiative
Motivated team player, a desire to succeed and a ‘can-do’ attitude

Associate Director Ribociclib Marketing Resume Examples & Samples

Provide analysis and market insights critical to successful strategic & tactical planning
Work closely with Business Analytics to identify insights using market research, competitive intelligence, and understanding of disease area
Demonstrate strategic thinking to guide planning for Ribociclib professional promotion
Lead development of annual promotional tactical plan as part of the overall Ribociclib and Breast portfolio strategic plan
Work in close collaboration with field to create and deliver impactful promotional materials
Manage agency partnerships, projects, and related A&P budget

Associate Director of HCP Marketing Resume Examples & Samples

Develop and implement a disease education program and unbranded resources
Develop product messages, creative campaign, and core branded resources (Psychiatrists and HCPs)
Support and drive commercial activities at key congresses and meetings
Manage speaker bureau and programs
Lead approval process for promotional materials
Develop working relationships with key stakeholders and opinion leaders in the field of depression
Plan and implement yearly programs and budget for HCP marketing
Manage key vendor and agency relationships
A minimum of 3-8 years experience in pharmaceutical product marketing combined with either new product planning, market research, sales, or sales training; Title commensurate with experience
Pharmaceutical product launch experience
Knowledge in the area of mental health and / or depression preferred
Bachelors degree in business/science, advanced scientific degree or MBA preferred
Strategic thinker with the ability to forge focused business strategies with internal and external stakeholders
Significant analytic skills, able to clearly interpret and distill scientific, clinical and commercial information
Ability to anticipate challenges and defend positions with factual information

Associate Director, GI Marketing Resume Examples & Samples

Manage a cross-functional team to identify new sources of business for the LINZESS brand, competitive threats and opportunities based on ongoing market research programs, performance and gap assessments
Lead development of a U.S. Market analysis that will help inform investment decisions and resource allocations for LINZESS across the marketing mix
Partner with Medical Science Affairs to ensure brand strategies are consistently being represented and executed on according to the U.S. Commercialization Plan
Collaborate with the co-promote partner(s) to ensure executional excellence by the IRWD field force and consistent coordination with LINZESS
Develop and establish a collaborative and effective culture and performance model with internal function areas and external commercial partners

Associate Director, IT Marketing Resume Examples & Samples

Minimum 7 years marketing experience
Ability to translate complex technical concepts into clear business value
Demonstration of strong knowledge of product marketing, product positioning, branding and promotion (technology or healthcare experience both pluses)
Proven track record in executive communications including innovative, high level presentation development skills and storytelling capabilities
Expert knowledge of web tools, social media, communications technologies and trends; strong knowledge of user experience and usability
Ability to develop relationships and communication with people at all levels of the organization (both technical and non-technical)
Communicates exceptionally (and with candor); creating sound arguments for resolution
Strong ability to translate technical speak to business benefits
Strong business acumen combined with a fluency in topical news and culture
Focused on outcomes (moving the business forward)
Adept at managing diverse relationships across geography and culture
Managing financial operations and budgets
Ability to lead and manage critical vendor partners
Demonstrated ability to work independently and manage multiple projects simultaneously in a fast-paced, environment
Natural curiosity and a desire to do things differently
Ability to manage ambiguity
People management experience and ability to motivate a team of employees
Organizational savvy; leveraging social network to escape hierarchy
Creates and fosters a collaborative atmosphere, rather than hierarchical
Trusted agent, acts with integrity
Leads with ideas, evidence and examples derived by experimentation

Associate Director / Director, HCP Marketing Resume Examples & Samples

Demonstrated knowledge and experience in marketing of biologics, in a buy and bill environment
Experience in leading and developing long range brand plans, budgets and forecasts
Experience in providing input for public relations and advocacy efforts
Understands US reimbursement environment including governmental programs -Medicare Part B
Experience tracking and managing budgets with finance counterparts
Strong interpersonal & presentation skills required
Demonstrated ability to deal with all levels of the organization
Must be willing to travel 25-30% (including weekend travel as needed)
Bachelor's Degree, MBA preferred
The ideal Assoc. Director/Director candidate must have a minimum 8+ years of progressive experience in biologics marketing and brand strategy development and execution in the life sciences
Biotechnology or small specialty pharmaceutical marketing experience preferred
Pharmaceutical Sales experience preferred
Ophthalmology (Retina), Oncology or Rheumatology experience preferred

Associate Director of Marketing Resume Examples & Samples

Marketing lead for patient service programs
Marketing lead for a service model transition effort
Work with cross functional stakeholders to generate new insights and solutions
Conduct regional business analysis documenting current fulfillment efforts; identify state and regional based opportunities
Analyze and synthesize data from various sources
Identify new technologies and services yielding improved effectiveness of overall service offering
Creation of unbranded patient services program emails
Closely collaborate with the training department to develop training for case management team
Awareness of ongoing efforts within the brand marketing group
Partner with medical colleagues and lead agency partners to create relevant patient friendly materials based on insights and perceived needs
Gain key insights from case managers regarding their interactions with patients and caregivers
Understand the regulatory environment and standard industry practice across key tactics: work with Medical, Compliance, Legal and Regulatory on the review and approval of materials and processes
Manage agency partners and operate within approved budget
7+ years of pharmaceutical or biotechnology commercial experience
5+ years of marketing or patient services experience
Bachelor’s degree in Business or related discipline
Pharmaceutical marketing or patient case management experience
Strong view of the patient perspective, prior patient marketing or patient communications role
Direct experience managing agencies, vendors, data providers
Strong analytical skills with the ability to draw insights from research data or analytics and create pieces or initiatives that address the need for the given situation
Ability to review and understand metric data to make necessary start, stop, continue decisions
Experience in marketing or selling specialty injectable drugs
Experience selling/marketing complex pharmaceutical products
Strong understanding of the product reimbursement and specialty distribution process

Associate Director of Marketing Resume Examples & Samples

This individual will lead the development of Perrigo’s strategy to become the leader in the OTC diabetes care business, including blood glucose monitors, diabetes nutrition drinks, glucose products, and insulin delivery products
Will develop and ensure the execution of the diabetes care category annual business plan, including new product launches, product conversions, and demand generating programs
Will be responsible to assess current suppliers and determine fit to support Perrigo’s strategy for category leadership
Work to identify M&A targets in the OTC diabetes care space and lead assessment of those targets with Corporate Development Team
This individual will also work to develop Perrigo’s strategy to enter and grow our business in the managed care market, including Medicare Advantage programs, private insurance market, and the Medicaid market. Will analyze ability to sell to government sponsored programs
Bachelor’s degree in Business Administration, Marketing or a related field required; Masters of Business Administration preferred
10 plus years related industry experience; diabetes experience preferred
Requires sound decision making ability and judgment
Requires the ability to drive results across a matrix organizational structure without having direct line authority
In-depth knowledge and experience in all aspects of the marketing mix (product, price, promotions, placement) – with strong underlying analytical skills
Ability to coach, mentor, and develop talent in marketing and across the organization
Excellent communication skills, both verbally and written
Enterprising and energetic self-motivator with creative approach to problem solving
Extremely well-organized and detail-oriented with excellent follow-through
Thrives in a dynamic, fast-paced environment with little management

Associate Director of Marketing Resume Examples & Samples

Design and production of print collateral, production of multimedia elements to assist in sales, development of systems and processes to ensure brand consistency throughout the business development process, and management of external partnerships to increase brand visibility and networking opportunities with potential clients
Serves as the liaison between the Office of Executive Education and other marketing and communications offices throughout the university, including that of the McDonough School of Business
Meets regularly with members of the Georgetown McDonough marketing team to coordinate efforts and keep abreast of new marketing policies and opportunities
Works closely with the Assistant Dean of Communications to submit executive custom programs for global rankings
Though focused predominantly on custom programs, this person will occasionally assist marketing and outreach efforts for executive degree and new programs, offering guidance and support to ensure that all marketing initiatives for executive education are consistent and reflective of a high-quality and prestigious brand

Associate Director Diagnostic Marketing Resume Examples & Samples

Evaluate and execute the national diagnostic strategy for the current Oncology products
Support in-market companion diagnostics / testing excellence for all product launches, including market readiness evaluation
Work closely with the Brand team on the Diagnostic testing
Identify issues in current testing landscape and working with external stakeholders to develop solutions to remove or minimize diagnostic barriers to therapy use, e.g., by optimizing testing pathways
Monitor diagnostic testing competitive environment and market trends
Adhere to internal standard processes and comply with regulatory and compliance requirements
Assess different testing options in the markets and select and qualify diagnostic partners and testing labs
Remove barriers to testing through collaborative partnerships with diagnostic companies, lab networks and Health Care Professionals (HCPs)

Marketing Associate Director Brand Resume Examples & Samples

Become a contributing member of the senior leadership team for the Brand, Marketing and Communications (BMC) team in Canada, led by the BMC Director
Assume leadership of the Marketing side of the Brand and Marketing pillar, working in close collaboration and partnership with the Brand Associate Director and Communications and Engagement Associate Director
As part of this national leadership team, work to set and meet overarching objectives that support the firm’s business strategy, both nationally and within the various regions (called market segments) across the country
Lead a national team of managers and their respective teams across various functions, working to connect the dots between all BMC activities and facilitating the delivery of strategic content to our firm’s external target audiences
Act as a people leader to guide, coach and mentor members of the team at all levels
Take responsibility in developing and driving overall marketing vision, strategy, and teams as they relate to how the firm goes to market externally
Formalize our go-to-market approach in Canada in a new way, based primarily on sectors. The ultimate goal will be the creation of a national sector body, supporting the firm’s national priority sectors, dictating the organizational structure in which our teams go to market
This role also includes BMC oversight of the firm’s Growth Markets practice, encompassing the services and programs aimed at middle market and high-growth, entrepreneurial companies
Ensure collaboration between the sector teams and Growth Markets, particularly as they relate to priorities including the Entrepreneur Of The Year and Entrepreneurial Winning Women programs, family business, women entrepreneurs, IPO and strategic transactions, venture capital and related enablement tools for these priorities
Developing a strong understanding of firm’s most influential buyer groups, including CEOs, CFOs, Boards and alumni and develop successful programs with these audiences in mind
Work closely with the geographic market segments (namely BC, Energy and our Financial Services Office) to understand and further local priorities by providing strategic counsel, leveraging best practices and sharing the tools and resources necessary to enable our people to go to market
Maintain oversight of all supporting sector, buyer group and Growth Markets materials, enablement tools and deliverables to execute on BMC strategy
Represent Canada globally among our Americas and Global counterparts as it relates to marketing programs and strategy
Build a team that is connected, integrated, and high-performing across pillars, market segments, geographies and specialties
Develop strong relationships with the firm’s sector and C-suite leaders, positioning the BMC team as strategic advisors, content deliverers and executors of the business strategy
An undergraduate or post-graduate degree in Marketing, Communications, Business, Journalism or a related field
10 to 12 years of marketing and communications experience
Leadership experience – managing and engaging teams, as well as navigating conflict
A demonstrated marketing athlete across all disciplines of marketing
Excellent communication skills, with the ability to understand and communicate complex ideas persuasively and efficiently through print, digital and spoken channels
Proven project management experience, leading multifaceted projects from planning through delivery and results reporting
An adaptable, deadline-driven, result-oriented approach
The ability to manage multiple priorities and projects within tight timelines
The ability to work seamlessly across geographies
Strong interpersonal skills and the ability to forge strong relationships with key stakeholders across the organization
A collaborative, team-player attitude with a strong desire to learn and develop as part of a high-performing and integrated team

Associate Director, Digital Client Marketing Resume Examples & Samples

Optimize the merchandising of Fox transactional content (movies and TV) on digital customer platforms such as Flixster, MGO, Target Ticket and other digital platforms
Partner with the digital platforms to market Fox titles to consumers both on store and off store to grow the transactional digital business
Strategically promote Digital HD and VOD with creative and innovative promotions that target the internet consumer
Drive awareness of Digital HD through breakout marketing and broaden the Digital HD category beyond the early adopter
Proactively partner with several internet movie distribution platforms to secure incremental title support that impact the consumer’s purchase decision
Influence the distribution platform and end consumer with fresh, relevant marketing assets that enhances the Digital HD and VOD offering online
Develop title specific marketing plans for new release product in conjunction with the brand marketing team
Develop creative themed programs and stunts to promote catalog titles and drive incremental revenue in coordination with the brand team
Create and implement client promotional plans through a variety of tactics including advertising, stunts, social media and platform specific programs and present plans and new initiatives to senior management
Manage client specific promotions, schedules and executions across both on-store and off-store campaigns
Collaborate with the digital licensing team to build the most effective client relationships
Analyze client and title performance as well as marketing effectiveness
Liaise with several internal divisions including operations, finance and legal
Perform ad hoc projects for supervisor and the team as needed

Associate Director, Digital Client Marketing Resume Examples & Samples

A minimum of 7 years transactional marketing experience in a theatrical, home video or digital media environment with an in-depth understanding of new distribution technologies
Strong analytical, communication, and organization skills with the ability to multi-task
Advanced ability to present ideas to senior management
A Bachelor's degree in a related field is required (MBA strongly preferred)
Must be a motivated and positive self-starter who is resourceful, enthusiastic, detail-oriented and works well with a team

Marketing Associate Director Resume Examples & Samples

Work with FIDS leadership to manage the program budget and plan to be executed successfully in the Americas and leveraged globally where appropriate
Oversee the implementation of events and sponsorships, co-branding and events with law firms, mailings, and newsletters, as outlined in the approved marketing plan
Coordinate the creation of FIDS-specific marketing collateral and brochures according to the marketing plan, including tailored thought leadership; distribute through both new and traditional media channels
Interact with the firm's PR agency as necessary
Take a leadership role in knowledge management for the practice, including online presence
Work with the industry sector(s) to tailor and implement marketing initiatives as dictated by the service line leader
Understand EY’s business; effectively navigate EY’s and BMC’s matrix organization to access, inform and engage the right people at the right time
Demonstrate excellent communications and networking experience and skills in a wide range of situations and with people at all levels within the organization, including global leadership
10 years marketing and communication experience in roles of increasing responsibility
Significant experience in an agency, corporate or law firm setting or professional services in a marketing, communications or public relations role. Legal marketing experience preferred
Superlative event management and programming skills
Experience driving various initiatives simultaneously
Experience building and implementing business-to-business marketing programs

Global Rare Diseases Marketing Associate Director Resume Examples & Samples

Build vision across the portfolio
Lead development and execution of global X-Rare Disease marketing strategy
Lead & facilitate regular meetings to coordinate and improve alignment between the global brand's strategies, leverage the external visibility of Sanofi-Genzyme Rare Disease Franchise
Ensure markets are fully educated on X-Rare Disease initiatives (including the vision & missions, competitive intelligence, humanitarian programs, patient support programs), determine KPI to measure the level of education
Influence transversally to establish a strong network and to strategically align cross functional team including
Marketing: Partner with product director/manager to develop specific brand strategy & manage investment strategy
Medical, Scientific communication & LCM team: be part of the strategic decisions within the LCM team
Patient advocacy: lead the development and the execution of X-Rare Disease patient strategy
Market research: leverage any research between the franchise
Build and determine objectives, approaches and KPI for the X-Rare Disease strategy
Identify and evaluate market opportunities/ challenges and develop actions strategy oriented
Provide input into the development of medical education and publication strategy
Lead commercial X- Rare Disease activities and process around CIA compliance
Accountable for international X-Rare Disease congresses including the critical congress such as WORLD including commercial ad boards
BS/BA life sciences
A minimum of 8 years related and/or marketing combined experience in the biopharma
Masters in Life science
Knowledge expertise in the field of rare diseases preferred, especially lysosomal storage disorders
Experience working closely with Rare Disease Experts
Ability to critically analyze and ability to translate data into presentations
Demonstrated ability to manage several projects simultaneously
Excellent people and communication skills, in a cross-cultural and complex matrix environment

Marketing Associate Director Resume Examples & Samples

Build relationships with the Region leadership team and business development executives, national and global industry leadership and national marketing. Together, you'll support the Region and/or industry go-to-market initiatives
Develop and monitor a comprehensive marketing strategy, including annual marketing plans and budgets
Develop and set the direction for the overall business development marketing group. This should be aligned with the strategic goals and revenue plan of the Region and industry
Share marketing knowledge and develop thought leadership
Manage the Region marketing team ensuring that plans are developed, and aligned with EY's go-to-market strategies
Develop and manage a robust process for tracking the return on investment for all marketing initiatives
Take part in public relations initiatives such as local office awareness, community involvement, alumni relationships, sponsorships, etc
Working with the Central Region BMC Leader, establish and work within annual budgets
Manage day-to-day marketing efforts (particularly people performance issues) for the Region
Direct responsibility for supervising department personnel. This involves hiring, setting goals, assigning work, reviewing performance, and discussing career development
Extensive knowledge of marketing and industry/sector marketing experience
Ability to work independently, with little direction or supervision from above
Excellent project management, team building and interpersonal communication skills
A demonstrated executive presence
Confident in making decisions such as hiring and terminating
Strong influencing skills, to work with other departments or other area leaders
A minimum of 12 years’ experience in marketing and business development
Demonstrated success in building internal and external relationships at a senior level, with a proven track record of success in marketing and business development
Project management experience on medium-to-large, complex projects
Bachelor's degree in Marketing; MBA desirable

Associate Director of Marketing Resume Examples & Samples

A minimum of 5-7 years communications and marketing related experience required
Demonstrated experience and leadership in managing integrated marketing programs, preferably aimed at consumer audiences
Familiarity with education sector and knowledge of the University of Chicago's unique culture preferred
Superb command of English language and grammar
Extensive writing and creative editorial experience, which includes web content, email campaigns, newsletters, etc., required
Knowledge of digital marketing and social media required
In-depth understanding of graphic design software (InDesign, Photoshop, Illustrator, Quark, HTML) preferred
Experience in managing creative agencies, vendors and freelancers preferred
High attention-to-detail and quality in producing written and creative material required
Excellent project management skills, and demonstrated ability in working both independently and as a team member required
Strong interpersonal skills with the ability to remain courteous and professional at all times
Flexibility in working within a growing organization
Demonstrated ability to review and prioritize work independently and effectively
Demonstrated ability to be resourceful, creative and calm in problem-solving

Associate Director, Neurology Marketing Resume Examples & Samples

Bachelor’s Degree or equivalent. MBA or other advanced degree a plus
A minimum of 5 or more years pharmaceutical work experience in one or more of the following: marketing, thought leader management, or experience as a medical science liaison
Background in epilepsy or Parkinson’s disease a plus
Strong cross-functional leadership skills
Strong interpersonal skills including the ability to listen actively and synthesize information in a meaningful way
Ability to manage multiple projects/priorities
Management of multiple agencies/vendors
Excellent communication (verbal and writing) skills with proven ability to present to large and small audience
Good judgment, ability to adapt and change in a shifting environment
Strong understanding of the laws, regulations and rules governing the pharmaceutical industry
Must work well in large and small teams
Ability to travel 30%-50%

Associate Director, Biosimilars Marketing Resume Examples & Samples

Provide leadership in the areas of planning and execution for caregiver and patient services that can influence brand strategy along with business and tactical success
Drive the development of marketing and market access strategies and tactics for healthcare providers and patients
Lead the development and refinement of the implementation of brand strategy; work with Commercial Analytics team to develop insight led market research plan to fully understand the new and uncertain market and competitive environment; identify and implement mid-long term differentiation opportunities; anticipate and identify strategies from originators and other competitors and identify opportunities within the marketplace to effectively counter these competing strategies
Work with Customer Analytics and Forecasting team to identify meaningful market drivers (devices, services, supply chain, supply guarantees etc.) in a market that does not yet exist
Create mapping and segmentation of market, stakeholders and relevant respective market drivers
Take leadership role in anticipating and developing training, commercial launch, key account management and sales materials
Perform all Company business in accordance with all regulations (e.g. EEO, FDA, OSHA, PDMA, EPA, PhRMA, etc.) and Company policies and procedures
Previous experience in biologics preferred
Demonstrated ability to lead teams and/or projects preferred
Experience leading brand launches, multisource/generic injectables, and medical devices a plus

Associate Director of Marketing Resume Examples & Samples

Strong written and oral communication, interpersonal, presentation, networking, and organizational skills
Ability to take initiative
Ability to contribute in a team environment
Experience managing marketing campaigns and analyzing data to make future recommendations
Master’s degree plus a minimum of five years of professional post-baccalaureate experience in marketing, admissions, communications or a related field
Experience in higher education admissions, marketing, or communications

Associate Director, Engagement Marketing Resume Examples & Samples

Develop and execute full-scale, data-driven digital marketing campaigns through email and social media channels that drive online engagement, event attendance, and program participation
Responsible for writing and stewarding written digital marketing communications that drive high levels of engagement with HAA events, programs, and calls-to-action
Manage and execute communications for all marquee HAA events and programs and select Harvard-driven initiatives, including, but not limited to the Your Harvard Campaign event series, Global Networking Night, Board of Overseers and Elected Directors Elections, Grad Appeal, enhancements to the a.h.edu online alumni community, alumni re-authentication, and more
Lead the editorial process for all outbound communications developed by department, managing multiple stakeholders, approvals, and message testing process
Primary point of contact for the stewardship of all broadcast email communications associated with marquee HAA events and programs
Direct production and strategy for HAA eVENTS, the HAA’s only monthly news and events communication distributed to 250k+ recipients monthly, including developing targeted segmentation strategy and overseeing template redesigns
Identify and develop new opportunities to integrate social media and broadcast email marketing campaigns and new approaches and partners for social engagement
Consult across HAA on marketing and communications best practices

Associate Director, Ruminant Marketing Resume Examples & Samples

Establish business and innovation strategy in alignment with the Merck Animal Health Food Animal strategy
Lead the cattle brand teams to implement marketing excellence for all the beef cattle brand teams
Manage the development and delivery of the cattle teams’ annual marketing/financial plans, development and execution of brand communications and allocation of marketing spending
Work in a highly cross functional joint accountability environment inclusive of both internal and external support groups
Work closely with field and home office based commercial and technical infrastructure teams to properly develop programs that represent integrated strategies to drive sales and market share
Liase with the Global Marketing team to leverage global marketing strategies and ensure brand compliance with promotional, positioning and pricing policies
Interface with appropriate R&D and regulatory teams to ensure existing and new product development in the beef cattle category is properly aligned with commercial business requirements
Lead team to establish and develop an intensive and robust digital media and multichannel marketing strategy across brand portfolios
Collaborate with large veterinary practices, large integrated producers, technology companies and internal business partners to align business strategy with the needs of the cattle industry
Work collaboratively with internal business partners to develop and implement strategy, roadmap & a support model for these technology/software offerings. Work with marketing, Technical Services and Field Sales teams to introduce new technology and innovative business solutions to key influencers in food animal production
Work collaboratively with internal business partners to develop innovative approaches to services as part of the solutions offered by Merck either as standalone or integrated into the current product offering
Liaise closely with other functions including Marketing Solutions and Platforms, Sales and Technical Services for optimization of all marketing efforts
Ensure customer needs are well understood and all activities/investments across IT, marketing, sales, Life Cycle Management, etc. are aligned to those needs
Minimum 10 years relevant experience or MS degree with 8 years of marketing and/or sales experience in the animal health industry and thorough knowledge of livestock animal market
MBA, DVM or Post-Graduated degree strongly preferred
Experience in the Food Animal Health industry
Veterinarian marketing experience in the cattle animal health industry strongly preferred

Associate Director of Marketing Resume Examples & Samples

Profitable growth
Gross margin targets as a percentage of sales
Gross margin percentage expansion
Vitality index growth
Vitality GM targets
New product launches
Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc
Understand key market trends and drive growth in targeted segments of the industry as well as Business Unit selected target niche applications to develop value based selling and pricing strategy including the use of the EVE process
Tracking of key market metrics, market, customer and competitor surveillance and ability to understand and provide direction on how and where to position our products and services based on market opportunities and positioning versus competitor strengths and weaknesses
Oversee innovation and the POL process from idea generation through market analysis and sales/marketing plans to launch. Ensure deployment of key processes and tools such as market assessments, including situational analysis and NOVA, market planning, new product launch, EVE and dynamic sales model for profitability analysis
In follow up to market analysis including the use of Porter’s Five Forces and other tools develop plans to address industry trends, enhance competitive position and execute against our specialization strategy
Ensures a consistent pricing process and execution that delivers profitable growth achieving gross margin targets
Ensures effective industry marketing, including use of EVE tools and product launch kits that penetrate the targeted markets
Selects, trains, develops, and motivates an effective supporting staff. Provides direction and training in Business Unit/Company/Corporate wide marketing training programs. Conducts performance appraisals and initiates salary adjustments
Directs or oversees new market development for current or prospective programs for the penetration of existing markets. Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability. Monitors results and formulates short and long-term marketing strategies. Presents strategies to upper management for approval
Directs or oversees the development and introduction of new products with sales, research, manufacturing, and distribution. Supervises or monitors the development of new product pricing, technical literature, advertising campaigns, definitions, specification, and performance standards. Develops, reviews and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications
Coordination, support, and participation in the POL process and the situational analysis system
Establishes and implements the industry overall marketing goals. Develops or reviews forecasts for management approval. Monitors business results. Initiates and updates Strategic Plan in conjunction with management
Supports and is committed to PolyOne’s LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties
Experience interacting with senior executives; possess executive presence and ability to communication recommendations with confidence
Coordinates and attends various trade/organization functions to develop business contacts and gather market information
Bachelor’s Degree in Chemistry, Marketing, Business or Polymers
7+ years relevant experience required
Successful track record of effective goal setting to achieve strategic business objectives through focused motivational leadership
Has significant Business Acumen and acts independently
Generates effective sales campaigns, advertising programs and technical literature
Monitors gross margins and profitability against control standards
Ability to mobilize internally and externally to set and achieve business goals; able to articulate and drive required change and translate into actionable objectives for the extended marketing network
Ability to apply complex analytical and critical thinking skills
Demonstrated ability to connect industry research, market trends and voice of the customer to products and solutions that create profitable growth
Experience interacting with senior executives and possess executive presence and ability to communicate information with confidence
Skilled in developing product launch materials including collateral materials required to penetrate the market
Knowledge of how to identify target customers to achieve successful product launch
Good verbal and written communication skills and excellent presentation, research and project coordination skills
Self-motivated with the ability to multi-task
May supervise a small team of direct reports and has global interactions
Is a global thought leader with the ability to influence cross functionally and globally
Leads the function effectively and operates independent of supervision and direction
Effectively coaches matrix personnel in other disciplines and business units to achieve results
Demonstrated ability to influence effectively at the peer level as well as the next level in the organization, globally, including the VP/GM level
Effectiveness in communicating and presenting to VP/GM level
Proficiency with Microsoft Office applications, including PowerPoint, Excel and Access; SAP knowledge a plus
LI-BF1

Marketing Associate Director Resume Examples & Samples

Develops and executes multi-year marketing plans for TAS to meet the strategic objectives set by the BMC leadership working in concert with TAS leadership
Develops messaging and position statements for new services under the capital agenda framework
Works with other members of the BMC team (internal communications, PR, ey.com) to develop integrated marketing campaigns for high demand services (in the market speeches, e-channel communications,web, social media), collateral
Advises and influences key stakeholders on optimal communications and marketing mix
Works with stakeholders to ensure successful communication and implementation of TAS strategy and specific initiatives
Helps develop and communicate turnkey marketing campaigns to internal target audiences through firm channels
Tracks and monitors progress and success with awareness, relationship building and revenue generation
Supports other related projects as defined by Americas TAS BMC leader and TAS leadership team
Demonstrate understanding of the capital and transaction market
Proven excellence in written and oral communications
Proven ability to plan effective marketing and communications campaigns
Demonstrate knowledge of and skills in delivering contemporary marketing and communication trends, initiatives and measurement tactics
Creative thinker with influencing skills to bring ideas to the table
Role model, coach and mentor to junior team members
May be required to take on supervisory responsibilities for more junior team members – as appropriate
Proven experience in working in a highly matrixed organization
Energetic, flexible personable team player
Experience of managing people and relationships
Experience or knowledge of financial services (Investment Banking), particularly Marketing experience, would be a real advantage

Associate Director, Synagis Marketing Resume Examples & Samples

Lead, develop and execute key marketing initiatives focused on HCP, consumer and/or managed markets customers from concept stage to full implementation
Collaborate with Commercial Learning & Development to develop any necessary sales force training, guidance materials or communications required for effective pull-through of sales force promotional materials
Create and execute a compelling multichannel unbranded promotional plan based on recent disease state data, current market and customer insights
Evaluate performance of digital tactics by identifying KPIs to measure impact and reach and engagement to key targets
Work closely with the Infectious Disease Institutional Sales team to ensure effective pull through of the institutional and IDN strategy
Manage multiple external vendors and agencies to execute promotional plans to meet the brand strategic and financial goals in a timely and cost-efficient manner
Collaborate with Corporate Affairs, Medical Affairs and Advocacy teams to inform policy initiatives, advocacy strategy and external expert engagement plans
Identify market opportunities through market analysis and market strategy assessment
Contribute significantly to the development of the Brand Strategic Plan and own development of the detailed operational plan
Form strong collaborative relationships with internal cross-functional partners to prioritize and deliver on marketing functional activities
8 years of relevant pharmaceutical/ biotech industry experience required
Demonstrated experience establishing cross-functional project objectives, implementing related tactics, and undertaking a clear assessment of initiative return on investment
Ability to prioritize workload in a fast-paced entrepreneurial environment
MBA in relevant field
Minimum of 3 to 5 years of marketing experience preferred
Experience in HCP, Managed Markets or Business Insights roles
Experience in digital, multichannel or HCP marketing
Experience in customer-facing roles

Associate Director, Market Access Marketing Resume Examples & Samples

Conduct ongoing market situational assessment for assigned products through market research (including Payer Advisory Boards), payer account feedback, direct customer interactions, published reports, policy updates and/or payer analytics to identify any potential market access threats or opportunities
Collaborates with the BU Marketing leads to develop effective strategies, initiatives, and pull-through tactics and programs for use by the Field
Leads the Market Access approval process for marketing programs and materials, including the internal PMRC review process, or MRC process, when applicable
Develops and maintains effective collaborative working relationships with external business partners, including brand and payer marketing agencies, consultants, and data analytics vendors, as well as internal departments such as Marketing, Sales, Analytics, Training, Compliance, Medical, Regulatory, and Legal
Collaborates with the Business Unit Sales Leads to gather feedback and input on market dynamics, field needs and effectiveness of managed markets tactics
Manages Market Access Marketing budgeting and forecasting process, and is responsible for ensuring that programs and tactics are delivered within budget
4+ years of related experience in payer/channel/trade pricing and patient services and/or account management and/or managed markets marketing
Ability to lead cross-functional teams and interface and influence with multiple types of teams at multiple levels, both internally and externally
Experience managing budgets preferred

Associate Director of Marketing Resume Examples & Samples

Monitor external changes & identify emerging trends. Provide a POV on important test & learns (i.e. retailer paid search, digital shopping lists)
Build eCommerce, digital & shopper marketing best practices & develop future capabilities across retailers to enable long term success in eCom
Build advertising/media/search capability in conjunction with media partners
Partner with insights/measurement eCom resources to understand online consumer behavior & measure effectiveness of tactics
Embed new learnings/capabilities across the eCommerce team
Work with eCom training manager to develop marketing training in order to elevate eCommerce capability across the function
Partner with National Shopper Marketing (NSM) to enable NSM Managers to represent eCom in Brand Studio Meetings & embed knowledge over time
10+ years working in digital marketing, shopper marketing &/or eCommerce
ECommerce expertise; digital and shopper marketing experience; strong communication skills; thought leadership & strategic thinking; flexible & adaptable to fast changing work environment

Associate Director of Marketing Resume Examples & Samples

Works with the Director of Marketing and Communication to prioritize initiatives and strategies
Supervises, trains and evaluates graduate assistants and student employees in the marketing and communication department
Closely monitors interactive marketing and communications trends and best practices in higher education and other industries
Collaborates on budgets and planning
Serves as project manager on all assigned projects, working with team members, clients, and vendors to ensure deadlines and project goals are met
Works with university Creative Services to secure digital image, video and interactive materials required for college marketing initiatives
Bachelor’s Degree in Marketing or related field and a minimum of three (3) years of digital marketing communications experience
Experience in developing and executing strategic plans, communication plans, quality controls, feedback mechanisms and project schedules
Demonstrated understanding of paid search and paid social media, ideally in the higher education space
Demonstrated understanding of branding and identity development
Evidence of success in project management for complex projects, with a demonstrated ability to initiate and implement projects while working to deadlines and in a variety of tasks and projects simultaneously
Evidence of ability to work at the strategic level (generating and executing innovative ideas) and the tactical level (organizing meetings, analyzing data, solving administrative problems)
Proven record in producing usable reports on web analytics (including Google Analytics and Google AdWords), direct marketing, feedback surveys, social media metrics and marketing dashboards
Ability to interpret analytics results, assess campaign effectiveness and adapt campaigns to achieve goals
Experience managing content within Content Management Systems
Experience utilizing social media management tools (e.g. Hootsuite Pro, Sprout Social)
Excellent written and verbal communication skills with the ability to match message delivery to audience needs
Demonstrated ability to communicate and work effectively as part of a team
Flexibility and adaptability when priorities change
Master’s degree in Marketing or a related field
Five (5) years of marketing and communications experience
Knowledge of digital strategy as well as brand and marketing strategy and how they impact institutional outcomes
Experience with oversight of photography and video production
Professional experience working with WordPress CMS
Strong knowledge of graphic design, web information architecture, and usability principles
Certified in Web analytics, social media analytics, and/or content marketing

Associate Director, HCP, Marketing Resume Examples & Samples

Responsible for developing HCP brand related strategies and tactical plans as well as the HCP portion of the NINLARO brand plan
Responsible for executing HCP initiatives/ programs to support the brand’s critical success factors
Identify strategic market opportunities and make recommendations to enhance market potential and brand penetration
Oversee execution of all HCP related tactics for the brand
Lead and manage a team focused on HCP marketing
Supervise the development of the speaker program, advisory board plan, Congress plan, media plan, personal promotion and non-personal promotion
Responsible for launch plan development and execution for the newly diagnosed, maintenance and AL amyloidosis indications
Assess competitive market dynamics and prepare scenario plans for key competitive events
Gain alignment sales management, legal, regulatory, medical, market access and market research to ensure appropriate understanding and implementation of the brand strategy
Develop professional relationships and contacts with physician experts
Work closely with all sales force counterparts and gain insights for sales force needs
Provide strategic `ion to the Market Research team for any needs of the brand. Assists in developing both Qual. And Quant. research studies
Manage timelines and budgets in accordance with brand plan
Responsible for directing and monitoring all third party contractors and vendors
Experience in working closely with all sales force counterparts and gaining insights for sales force needs
Understands US reimbursement environment including governmental programs -Medicare Part B and Part D
The ideal Assoc. Director candidate should have 8+ years of experience in oncology or specialty pharmaceuticals/biologics marketing and brand strategy development and execution in the life sciences
Oncology or specialty pharmaceutical/biotechnology marketing experience required

Associate Director, Nsclc Marketing Resume Examples & Samples

Brand Strategy including development of strategic message platforms for NSCLC cancer indications
Regular collaboration with field leaders to ensure brand strategy can be executed
Promotional and multi-channel media planning for HCP channels
Lead development of core HCP promotional materials
Lead prioritization of promotional materials for NSCLC cancer indications
Promotions Review Team planning, prioritization, & coordination for resources
Collaboration and communication across tumor teams
Lead cross-functional teams and clearly communicate a vision, needs, and ensure deliverables met
Critical to ensure oversight and accomplishment of key launch work streams
A minimum of 3 years of pharmaceutical marketing experience
At least 2 years of oncology experience
Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills
Strength managing complexity and multiple competing priorities
Excellent communication skills to succinctly lead and prioritize efforts
Healthcare Provider promotion experience and bringing materials through legal, regulatory, and clinical review
Requires up to 25% travel, including some weekends and occasional travel to NJ locations

Marketing Associate Director Resume Examples & Samples

Plan and execute overall marketing activities both off and online for the purpose of promoting our investment products and services
Plan and implement digital-first customer solutions based on the agreed sales channel strategy
Define & agree strategy & roadmap to meet business and channel requirements taking into account, amongst other things, budget, capacity, business objectives
Plan media strategies along with company’s sales objectives and focus
Commission customer and market research as required identifying and validating proposition
Plan and execute comprehensive online advertisement and promotions through digital experience such as online advertisement, search engine and social media marketing for the purpose of generating customer leads
Work closely with the business lines to define and agree on the marketing proposition to reach the business goals
Work with the other product management functions to ensure that the marketing activities align with other priorities across channels, including the customer experience
Work with Digital & Technology teams to prioritise and plan delivery in line with plan and available resources
Provide regular reporting on this to the channel and digital management groups against a set of key performance metrics. Ensure this is comprehensive and includes strategy, channel, regulatory, audit, servicing and other digital requirements
Work with business to drive a ‘digital first’ proposition, whilst aligning and supporting non-digital services where these exist
Support digital transformation plans, helping to meet Fidelity’s aim to provide the best digital experience in the industry
Work with production vendors and advertisement agencies to implement the best marketing solutions as well as controlling them to maintain high level of qualities in each deliverable
More than 10 years’ experience in digital marketing environment
More than 7 years’ experience in data-driven online marketing (customer lead generation, search engine marketing and traffic analysis)
Overall skills for customer event coordination both offline and online (including web seminar and digital contents distribution)
Proven experience in the development, syndication and delivery of marketing strategy across channels
Proven marketing and digital marketing experience in a customer centric environment, who can demonstrate a significant role within a transforming organization
Strong oral and written communications skills, with experience operating at all levels
Good understanding of all aspects of digital technology platforms
Passion for digital services and with an understanding of customer needs and behaviours in a digital environment
Some financial services experience required, although experience from other sectors such as general retail also valuable
Good project management, reporting, analytical skills
An energetic and high impact individual who is comfortable operating at pace in a collegiate but demanding and results-oriented environment
A team player, who will be able to work within the overall culture and fit with its entrepreneurial but collaborative style

Market Access Marketing Associate Director Resume Examples & Samples

Leads the development and execution of the strategic marketing plan within the access channels to secure optimal payer coverage/policy and physician/patient access
Leads the development of promotional and non-promotional materials, programs, and tactics to impact or influence public and private payer access
Collaborates with Account Team Leadership, IT, and Analytics to assess the need for specific analytical tools that may be utilized by Account Management team to effectively manage account relationships and for payer pull-through initiatives
Leads and executes on vision for key payer access associations (e.g. PCMA, AMCP, NAMCP, PHA)
Leads the Market Access approval process for marketing programs and materials, including the internal ARC review process, or MRC process, when applicable
Partners across marketing team and cross-functionally across Actelion to ensure strategic consistency across access and brand initiatives
Develops annual operating budget and manages activities within budget
BA/BS with 12 years relevant experience; equivalent combination of advanced degree and less experience may be considered

Associate Director, Nsclc Marketing Resume Examples & Samples

A minimum of 1 year of experience working in the pharmaceutical industry
A minimum of 1 year of experience working in oncology, hospital or specialty
Excellent communication skills to succintly lead and prioritize efforts

Associate Director for Marketing Resume Examples & Samples

A comprehensive knowledge of sales, marketing and promotions
Strong written and verbal communication skills. The ability to communicate effectively with a diverse population and strong interpersonal skills
Graphic design ability with knowledge in Photoshop, InDesign or additional graphic software

Associate Director of Marketing Resume Examples & Samples

Executes all marketing initiatives. Strong project management skills for print, video, web and social media initiatives
Supervises the development and implementation of all marketing project schedules and budgets
Oversees Office of Development staff and third party vendors who are responsible for contributing to marketing project deliverables
Has the authority to direct and support employees daily work activities. Has the direct responsibility to undertake the following employment actions: hiring, termination, corrective action and performance reviews. Direct Reports: One Indirect Reports: None
Bachelor's degree in Marketing, Communications, and/or Advertising required
5-8 years related work experience required and 0-1 years supervisory/management experience required
Ability to manage 1-2 direct reports
Strong writing, editing and presentation skills required
Understanding of online and offline production, as well as experience managing online and offline production vendors required
Experience with computer systems required, including web based applications and some Microsoft Office applications which may include Outlook, Word, Excel, PowerPoint or Access
Knowledge of health care marketing preferred
Strong graphic design knowledge and experience executing or directing graphic designer's executions
Design capabilities and knowledge of design software (html, In Design, other) a plus
Problem Solving:Ability to address problems that are varied, requiring analysis or interpretation of the situation using direct observation, knowledge and skills based on general precedents
Independence of Action:Ability to set goals and determines how to accomplish defined results with some guidelines. Manager/Director provides broad guidance and overall direction
Written Communications:Ability to summarize and communicate in English moderately complex information in varied written formats to internal and external customers
Oral Communications:Ability to comprehend and communicate complex verbal information in English to medical center staff, patients, families and external customers
Knowledge:Ability to demonstrate full working knowledge of standard concepts, practices, procedures and policies with the ability to use them in varied situations
Team Work:Ability to act as a team leader for small projects or work groups, creating a collaborative and respectful team environment and improving workflows. Results may impact the operations of one or more departments
Customer Service:Ability to provide a high level of customer service and staff training to meet customer service standards and expectations for the assigned unit(s). Resolves service issues in the assigned unit(s) in a timely and respectful manner

Associate Director, Payor Solutions Marketing Resume Examples & Samples

Leads and implements Pull-through enablement mainly on regional accounts and National to Regional opportunities through pro-active planning and timely execution for Access pull-through opportunities
Effective project management results by proactively organizing projects and activities and by prioritization of efforts to fully exploit greatest potential based upon marketplace trends, specific Account opportunities and BI business needs. This includes implementation through both personal and non-personal channels, leading through HPRC meetings and approvals. Develops sales rep and Payor sales rep materials as needed, including agency partnering and HPRC review and approval
Serves as primary point of PSM contact for Customer Accounts, mainly regional accounts but potentially a small to medium National account
Leads investment discussions and opportunity valuation, and coordinates resource allocation to opportunities within assigned accounts. Actively contributes to the development of customer account plans within assigned accounts and Payor sales regions
Supports assigned Payor accounts and manages departmental resources to include: financial expenditures and national Payor congress budget, promotional materials, external vendors, agencies, educational materials, etc
Executes brand, Payor Access and Solutions strategies and tactics within assigned accounts and geographic region
Flawlessly rolls out POA plans to payor sales teams
Key contributor to development of payor insights that feed annual IBP. Champions for resources and tactics reflected to meet objectives laid out in IBP
Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g. Google, third party media providers, social media community platforms, etc.)

Associate Director, Rheumatology Marketing Resume Examples & Samples

Lead implementation of the brand strategy for medical marketing of KRYSTEXXA to nephrologists through highly effective initiatives including advisory boards, symposia and peer-peer programs
Demonstrate a comprehensive understanding of the disease states, competitive landscape and therapeutic management of the space
Prioritize, develop and implement promotional and disease education tactics that help establish the value of our products with our customers and contribute to achieving annual sales targets
Design, develop and lead professional advisory boards to obtain feedback from external experts
Manage and enhance external relationships with thought leaders and strategic business partners
Leverage business insights and expert feedback to provide active input into the development and review of brand strategy, tactical plans and the financial plan
Develop and project manage promotional tactics and programs for growing brand(s) in the arthritis market space, providing sales tools for the specialty Rheumatology sales force
Gain feedback on and track marketing program effectiveness/ROI and continuously strive to optimize marketing programs
Manage external partners (ad agency, meeting planners, market researchers, consultants) to ensure integration and consistency of strategies, message and tactics
Provide constructive feedback
Manage budget and scope of projects
Experience collaborating with external Nephrology experts and professional medical associations
5+ years of experience in marketing/sales preferably in the healthcare pharmaceutical industry
1-2 years pharmaceutical sales experience a plus
Understanding of the basic principles of brand management, including brand positioning, messaging & overall campaign
Functional/Technical Skills

Associate Director of Marketing Resume Examples & Samples

Be Kraft Heinz’s subject matter expert on all things CRM – from content strategy to web infrastructure to generating revenue from monetization tactics
Designs a strategic plan for the CRM program – sets a vision for the CRM ecosystem, sets the action plan, executes, and continues to optimize along the way
Effectively influences, leads, and brings together team members who work across a variety of functions: culinary, social media, web development/IT, magazine production, email deployment
Reveals a curiosity for consumer and industry trendspotting to continually evolve CRM offerings to align with consumer needs/expectations
Demonstrates strong financial responsibility in both managing program costs and also generating revenue for the program through advertising sales (internally to Kraft Heinz brand teams and also to external advertisers)
Adopts a data-driven approach to the program by incorporating key learnings and determining both strategic and tactical implications
Collaborates with and drives external partners to constantly bring new thinking and approaches to the CRM programs
Understands how web platform/data technologies work to ensure an optimized online consumer experience
Communicates opportunities, learnings and recommendations with authority and credibility to key stakeholders
Commands expertise in media concepts, terminology, and media plan execution
Proactively educates and coaches team
Exhibits a “never settle” attitude
Minimum of 7-10 years of experience in strategic content development, marketing and/or media ideally with a CPG focus and robust understanding of the current marketplace
Hands on, problem solving abilities – “can do” approach (so someone who is a thinker and a doer)
Demonstrably quantitative skills and the ability to roll up sleeves and dig into the numbers when necessary
Must have strong entrepreneurial mind-set with the drive to dig in, problem solve, and evolve KHC’s approaches in this space
Must have powerful leadership qualities, as will be required to lead external partners and internal teams towards the CRM vision
Candidate must be able to cultivate solid relationships with technology, content, and agency partners
Excellent communication skills – written and spoken

Associate Director of Marketing Resume Examples & Samples

80% External Marketing Management
Manage the creation and ongoing development of comprehensive external marketing plans and initiatives, ensuring alignment with Michigan Athletics objectives
20% Team Management
Direct and advise staff depending on office needs and structure. Creates, manages and measures processes for projects and initiatives in support of 31 teams, including: marketing, events, KGBC communications and sponsor integration
6-10 years of relevant work experience in marketing, specifically related to event marketing, intercollegiate athletics, sponsorships or partnerships
Passion for intercollegiate athletics

Marketing Associate Director Resume Examples & Samples

Social media as a marketing tool
Working in a membership organization
Technical and computer skills, including HTML or website management experience
Supervisory and interpersonal skills
Written and oral communication skills
Effectively publicize and market events and programs
Ability to interact with diverse groups and populations
Ability to program effectively within budgetary guidelines
Plan strategically
Ability to represent the alumni association effectively with university partners and the alumni community
Working in a team environment as well as independently
A demonstrable commitment to promoting and enhancing diversity

Associate Director Franchise Marketing Resume Examples & Samples

Lead the strategic development of the Franchise Marketing Brand Plan and budget
Lead the strategic development and execution of PAH Franchise Medical Education Intiatives including
Develop and implement PAH Disease Education strategies and programs that pave the way for Actelion’s branded efforts
Develop and implement Franchise marketing Nurse strategy and implement nurse initiatives
Provide leadership for Patient Conferences, HCP Congresses and other Franchise related medical education initiatives
Position Actelion as a leader in the PAH HCP (MD and AHP) communities
BA/BS with 12 years relevant experience of which eight years are in in sales/marketing functions in areas such as advertising, marketing and operations; equivalent combination of advanced degree and less experience may be considered
Direct experience developing and contributing to strategies and programs with / for MDs and AHPs
Strong knowledge of brand management and full creative cycle of pharmaceutical promotion, including regulatory aspects
Strong strategic mindset with execution experience
Ability to lead/manage teams working on highly diverse, simultaneous activities
Ability to address problems/opportunities in well-organized and systematic ways
Strong budget-management and process-management abilities
Demonstrated ability to influence peers and management
Collaborative style, responsive, considerate, flexible, assertive and personable

Associate Director, Hizentra Marketing Resume Examples & Samples

Under the guidance of the marketing leadership (Senior Director or Director) establishes plans for marketing activities associated with the portfolio and actively solicits inputs from key stakeholders in medical affairs, sales, commercial development etc
Recommends and assists with the alignment of resources and initiatives to drive current and long-term brand and portfolio growth
Develops ideas and plans for new business opportunities within assigned therapeutic area, with input from external partners and customers, aligns them with Global Commercial Development business plans, and prepares them for review by senior management
In alignment with and direction from marketing leadership the Associate Director is responsible for the continued strategic marketing and tactical management of the franchise
Develops the annual marketing plan based on effective market definition and segmentation. Accountable for the successful implementation and measurement of these plans across the portfolio
Assumes responsibility for marketing representation on therapeutic area business (medical affairs, sales, and marketing) team
Directs marketing team and finance liaison to meet budget requirements for therapeutic area. Accountable for therapeutic area of strategic plan and production plan forecasting, including gaining stakeholder input on projections
Accountable for marketing brand recommendations and portfolio life-cycle management
Works closely with commercial development to accelerate the process of bringing packaging, administration, and line extension concepts to the U.S. market
BS/BA, MBA preferred
5-7 years of relevant health care (can include biologics, medical device or pharmaceuticals) product management experience that includes experience with a launch of product or line extension and 2-3 years people management experience
The successful candidate must have demonstrable success in leading project teams and implementing key initiatives. Excellent analytic, oral and written communication skills, as well as presentation skills are required. Candidate should also be knowledgeable in financial management systems and ad agency operations. The position requires excellent organizational skills, collaboration, teamwork, and the ability to manage multiple projects with tight deadlines in a fast paced environment

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