Generation Manager Resume Samples

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B Sauer

Bradley

Sauer

149 Dennis Place

Phoenix

+1 (555) 346 5278

149 Dennis Place

Phoenix

Phone

p +1 (555) 346 5278

Experience Experience

Houston, TX

Manager, Demand Generation

Houston, TX

Dicki, Jones and Brown

Houston, TX

Manager, Demand Generation

Identify new opportunities and manage end-to-end sales pipeline and process with client for the product
Articulate Customer Genomics’ differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions
Formulate (in collaboration with marketing or independently) and lead various marketing and sales campaigns to achieve business goals
Successfully leverage ideas across clients to formulate the best practices and creative thinking to generate new sales leads
Partner closely with Sales leads to move opportunities towards closure
Flexible and collaborative approach to performing his/her responsibilities across time zones and willingness to spend a couple of hours of overlap to improve productivity
Detail-oriented, Self-driven and persistent performer with a keen interest in exceeding goals

Boston, MA

Lead Generation Manager

Boston, MA

Mohr, Abernathy and Stracke

Boston, MA

Lead Generation Manager

Develop internal relationships with brokers, office managers, and Home Office staff
Participate in strategic growth planning and develop associated ROI and key performance indicators for departmental lead generation
Develop and execute marketing programs designed to drive top-of-funnel leads for our enterprise sales team
Manage third party digital vendors, negotiate terms and develop contracts
Daily use of Pardot: email creation and execution, landing page development, and campaign
Work closely with marketing colleagues, product marketing and subject matter experts to ensure quality development and implementation of strategy; work closely with sales to gauge and track quality of leads
Using templates and creative resources, create campaign materials for emails, landing pages, banner ads, etc

present

Phoenix, AZ

Senior Manager, Demand Generation

Phoenix, AZ

Lindgren Group

present

Phoenix, AZ

Senior Manager, Demand Generation

present

Manage and coordinate all marketing activities associated with a global program including campaign strategy & development, market research, copy writing, analyst alignment, virtual logistics with 3rd party vendors, on-site logistics with the events marketing operations and production teams, event coordination and all pre/post-program follow-up with the Demand Generation Team
Identifying trends, developing insights and measuring/analyzing performance, across marketing tactics, in pursuit of improved campaign performance
Manage a budget and track ROI of initiatives vs. spend
Closely collaborate with the extended Frost & Sullivan corporate marketing team to maintain brand integrity and generate brand awareness via email nurture programs, press releases and social integration with Innovation Nation
Project manage timelines and complete end to end marketing performance metrics internally for the Events team and deliver executive briefings and ROI reports for each program to senior management
Create/manage ROI reports and communicate success metrics for each program
Identify new opportunities and manage end-to-end sales pipeline and process with client for the vertical

Education Education

Bachelor’s Degree in Marketing

University of Pittsburgh

Bachelor’s Degree in Marketing

Skills Skills

Ability to work from our office in Orange County, California
Team-centric mentality and strong communication skills
Ability to develop and execute webinars in Webex or similar program
Proficiency in Salesforce.com, Pardot (or similar marketing automation tool with HTML), Excel, PowerPoint and Google Drive/Docs
3-5 years of marketing experience, ideally in B2B tech industry
Have a high level of reporting sophistication to show conversion, most effective campaigns, and areas for improvement. Be able to draw conclusions and give recommendations on appropriate strategy based on the data collected
Work closely with marketing colleagues, product marketing and subject matter experts to ensure quality development and implementation of strategy; work closely with sales to gauge and track quality of leads
Daily use of Salesforce.com: lead tracking; extensive creation of reports and dashboards
Daily use of Pardot: email creation and execution, landing page development, and campaign
Manage asset creation and track submission for and performance of digital / print publication marketing programs - banner ads, newsletters, eBlasts, content syndication, print, etc

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Senior Manager, Fossil Generation Resume Examples & Samples

8 years power plant experience, with at least 5 years in a supervisory role
Bachelor’s degree in Engineering or other relevant technical discipline
Professional Engineer (PE) license
Experience in high-level troubleshooting of plant systems
Familiarity with maintaining environmental permits at a power plant
Experience with supervising Union Represented employees
Knowledge of GE 7FA Gas Turbine Technology is preferred
Knowledge of all aspects of commercial long term services agreements for combustion turbines and steam turbines is preferred
Experience writing O&M procedures for a combined cycle power plant is preferred
Responsible for leading and overseeing all aspects of the operations, maintenance and administration of an operating fossil power plant with 590 MW capacity
Responsible for all aspects of facility safety program to assure employees, contractors, and visitors are injury and illness free. Responsible for ensuring that the facility is in compliance with
Directs plant operation and maintenance in compliance with company policies and procedures and assures plant is in full compliance with all local, state, and federal laws and regulations
Ensures that the necessary processes are in place to safely and efficiently operate and maintain
Establishes and maintains relationships with regulatory agencies, local officials, and local industrial leaders, and informs the appropriate persons of any actions, plans, or proposals that may

Demand Generation Targeting Manager Resume Examples & Samples

Build our market understanding
A strategic thinker with business acumen who can plot the right course for a sales organisation’s customer / market data needs
A strong influencer / networker / communicator who can craft a concise message and secure buy-in with a senior audience
A self-starter / self-sufficient individual who can deal with ambiguity
A change agent / experimenter / researcher / smart risk taker / entrepreneur who is always looking for a better way and wants to leave a legacy of improvement
Someone who applies a logical / structured approach to their work
Some project management skills with evidence of driving for results
Some analytical skills / technical fluency / statistical understanding
Business Intelligence / Customer Intelligence / Market Intelligence / Big Data / Data-mining
Exposure to various businesses either directly or as a consultant in industries with a high volume of transactions (Banking / Insurance / Risk / Betting / Online Sales / FMCG / Telecom)

Lead Generation Manager Resume Examples & Samples

Prefer 5+ years of Mortgage Sales experience
Prefer College Degree
Prefer experience working within an outbound and/or call-center sales environment
Adaptability, flexibility, experience working in a quickly changing environment, experience and appetite for building something

Manager, Campaigns & Demand Generation Resume Examples & Samples

Manage day-to-day activities of pre-defined global campaigns (e.g. project mgmt, performance evaluation, budgeting), working with a global virtual team to drive execution against plan
Responsible for securing strong feedback loops and providing regional perspective into global campaign development – including digital paid priorities
Train relevant stakeholders and a variety of colleagues and if necessary agencies on campaign concepts and content
Follow-up and manage performance targets & KPIs
Partner with customer marketing, external agencies if relevant, local communications and global news & PR to activate global programs
Drive continuous evaluation of campaigns effectiveness to identify improvement areas and KPI & target fulfillment
University degree in Business, Marketing or equivalent training/experience
Leadership skills/people management skills (matrix/with or without direct authority), including agency management
Experience with demand generation
Experience with digital marketing
Strong focus on execution and delivery of measurable results
7 years of experience from marketing
Knowledge and experience with new/innovative marketing practices & tools
Experience in, or leading, virtual teams in different countries and in different time zones
Experience from working in a dynamic and fast moving environment
Region network and detailed market knowledge
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Manager, Lead Generation Resume Examples & Samples

Managing day to day leads, activities and tasks for the Business Development Representatives (BDRs)
Managing the entire inbound and outbound leads processes
Regular reporting of lead pipeline and KPI's
Forecasting and analyzing lead conversion data
Ensuring lead targets are met and if necessary take preventive measures to reach goals
Developing and monitoring outbound lead strategies to guarantee success and growth
Working with Marketing and Sales to execute targeted inbound and outbound lead goals
Working closely with Sales Enablement to deliver coaching and ongoing sales training initiatives
Bringing a strong, consistent focus on coaching individual reps to develop talent and achieve goals
Participating in hiring and recruiting process for future BDR classes – recruiting events, career fairs, and on-campus interviews
Acquiring and maintaining a working knowledge of the complete capabilities of Intelex’s service offerings
Driving program and participant success; investing in the success of the team and going above and beyond to mentor a team of individuals
Process minded and detail oriented
Prior experience as a successful Business Development Rep, preferably during a growth period
Cool under pressure, entrepreneurial, and an effective mentor
Natural leader – you have a passion for developing talent and coaching a team to success
Ability to work collaboratively with other departments
Proven track record of goal achievement (as individual or manager) and building and managing KPIs for a sales organization
Ability to forecast your business – lead conversion data through to pipeline build and win rates
Data driven – you are driven by numbers and constantly finding ways to improve productivity, efficiency and contribution to the business
3-5 years of business development or inside sales experience, preference for a technology-centric environment
2+ years of management experience with proven track record of hiring, retaining, and developing individuals within a fast growing SaaS environment preferred
A history of success of prospecting and business development in enterprise software or other B2B markets, such as document management, ECM, BPM, ERP and/or CRM solutions is strongly preferred

Senior Manager Generation O&M Hydro Resume Examples & Samples

General and project-specific technical sales support
Mobilization coordination and spare parts & tools selection
Implementation and support of procedures (e.g. power station & information management systems)
Support of planning, scope definition and execution of inspections
Set-up of maintenance programs and equipment plans
Analysis of technical or EHS incidents
Implementation and integration of global IT tools into O&M business environment and vice versa
Any other O&M-specific technical requests
Collecting and assessing feedback of experience from O&M plants
Degree in electrical, mechanical, industrial engineering
Strong experience in engineering, construction, commissioning or service of power stations
Proven track record in the field of operation and maintenance of power stations or equivalent facilities
Experience with mobilization of O&M services and auditing of O&M power stations
Strong capabilities in data processing, database applications, office IT
Experience with power stations and computerized maintenance management systems
Working efficiently and independently, delivering high quality results on time
Working knowledge of French, German
Acts independently
Planning and organization skills
Presentation and Negotiation skills
Multicultural understanding
Able to form and coach a team, and be an integral part of a team
Open to criticism, able to handle conflicts
Asset management training

Americas Lead Generation Campaign Manager Resume Examples & Samples

Bachelor Degree in a Business related Field or a Technical degree in combination with related experience
7+ years of experience in B2B lead generation, relationship marketing, or digital marketing at a prior company
Knowledge of online media and digital marketing business models
Extensive experience working with a marketing automation platform/system tool
Extensive Eloqua (preferred) or other marketing automation tool such as Salesforce.com
Technical Degree with MBA

Senior Manager Demand Generation Resume Examples & Samples

A minimum of 8 years of experience is required; 10 to 12 years of experience is preferred
A Bachelor of Arts/Science Degree is required or equivalent experience, MBA is desirable
Demonstrated ability to have been completed multiple, complex marketing projects and demand campaigns in the past
Basic understanding of the principles, strategies and techniques used for demand generation and awareness campaigns, including creation, execution and deployment is required. Expertise is highly valued
Experience in a range of integrated marketing disciplines, including web marketing, email and direct marketing, asset development, content curation, project management, social media, research and online/paid search are desirable
Ability to learn NetApp systems is required. Hands on experience with Marketing Automation tools like Eloqua, Sales Automation tools like SalesForce and Analytics tools like Oracle Business Intelligence (BI) is preferred
Background in Storage HW or SW marketing is preferred

Manager Demand Generation Resume Examples & Samples

Oversee CTM’s marketing automation platform (Pardot) including continued integration with SalesForce to streamline communications, maximize conversion rates, and develop lead scoring and nurturing programs
Direct multiple marketing programs, including integrated campaign management, database and email marketing, paid keyword marketing, online programs, and others
Monitor and analyze performance overall against lead targets and other marketing goals and make continual recommendations for optimization and growth
Communicate with marketing, senior leadership, and sales management on an ongoing basis regarding new and nurtured lead performance results, current incentives, and course corrections
Continually assess campaign and program performance, determine why programs succeed or fail, and identify new optimization tests, growth opportunities, and recommend investment areas
Lead overall integrated campaign strategy and plans, working with B2B content marketing & product marketing to execute campaign roadmaps & calendars
Day-to-day management and accountability for all marketing programs and other promotional programs. Day-to-day management of demand generation budget
Manage CRM database, un-subscribes/opt-outs, and list purchases. Investigate and make recommendations for various list purchases/rentals. Data mine from current prospects to formulate unique lists for demand creation
Facilitate a strong working relationship with sales
Performs related work and additional duties as needed or required
Experience implementing a marketing automation platform and driving adoption in a sizeable organization
Strong analytic capability with over 4 years of response analysis experience
Experience executing lead scoring and nurturing programs
Familiarity with database management & email marketing best practices, including list management, cleansing, de-duplication, data validation, segmentation, CAN-SPAM compliance and deliverability best practices
Experience with targeting, segmenting and profiling of prospects and customers
Experience writing and presenting ROI-driven marketing campaign plans
Solid communication skills - both written and oral
Outstanding attention to detail with superior time and project management skills

Senior Manager, Demand Generation Resume Examples & Samples

Develop, manage and execute integrated marketing promotions to generate qualified leads to support our brand, pipeline, revenue and community growth goals
Manage and coordinate all marketing activities associated with a global program including campaign strategy & development, market research, copy writing, analyst alignment, virtual logistics with 3rd party vendors, on-site logistics with the events marketing operations and production teams, event coordination and all pre/post-program follow-up with the Demand Generation Team
Closely collaborate with the extended Frost & Sullivan corporate marketing team to maintain brand integrity and generate brand awareness via email nurture programs, press releases and social integration with Innovation Nation
Project manage timelines and complete end to end marketing performance metrics internally for the Events team and deliver executive briefings and ROI reports for each program to senior management
Must be able to work within a very time-sensitive, deadline driven environment
Participate in internal/external calls to communicate project timelines and expectations
Create/manage ROI reports and communicate success metrics for each program
Grow our contact database and manage external list rentals and purchases as required
Work closely with sales team to ensure the Top Ten products are communicated effectively – including creation/maintenance of any/all sales enablement tools
Effectively manage contracts and negotiations for 3rd party vendors within set marketing budget to support production and promotion of all programs
Must have 5+ years’ experience and proven success in b2b marketing/global

Manager, Lead Generation Resume Examples & Samples

Maintain and drive a level of excellence in sourcing qualified opportunities
Create pipeline and opportunities to drive revenue
Manage outreach leads that are generated by the marketing team
Meet and exceed all monthly, quarterly and annual sales quotas
Understand the sales cycle - from lead generation to closure. Work cross-functionally to understand and support the needs of each sales team and marketing
Actively use salesforce.com to manage sales process, and set standards for performance metrics
Coach and develop your sales team which includes hiring, training and preparing reps for future roles within Box
Work closely with Sales Ops, on commissions, comp plans, targets & analysis
Work closely with Marketing to align the needs of sales with the Marketing strategy
Detailed knowledge of the SaaS landscape, preferably in the ECM marketplace
Strong cross-functional and project management skills
Outstanding analysis skills
Articulate and persuasive oral and written communication skills
Ability to translate complex concepts into simple and intuitive communication
Fast learner, independent creative thinker, desire to grow a team in numbers and professionally
Expertise in positioning the product. Must also possess excellent communication skills, informing team members what needs to be accomplished and how to go about it
Strong leadership skills, and proven track record of motivating a team
Track record of sales excellence
Experience of managing and training inside pan-European sales/lead generation teams and Prior management experience of high performing telesales or telemarketing teams is essential

Manager, Demand Generation Resume Examples & Samples

Identify organizations/Lines of Business and their key decision makers in need for personalization products
Identify new opportunities and manage end-to-end sales pipeline and process with client for the product
Articulate Customer Genomics’ differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions
Formulate (in collaboration with marketing or independently) and lead various marketing and sales campaigns to achieve business goals
Successfully leverage ideas across clients to formulate the best practices and creative thinking to generate new sales leads
Partner closely with Sales leads to move opportunities towards closure
She/He must have 2 to 4 years of extensive experience in generating new leads and qualifying them through direct conversations with prospects
Excellent written and verbal communication skills and ability to get cold prospects interested in conversations
Flexible and collaborative approach to performing his/her responsibilities across time zones and willingness to spend a couple of hours of overlap to improve productivity
Detail-oriented, Self-driven and persistent performer with a keen interest in exceeding goals
Analytics/Market Research industry experience

Senior Manager, Demand Generation Resume Examples & Samples

Identify organizations/Lines of Business and their key decision makers in need for analytics services
Identify new opportunities and manage end-to-end sales pipeline and process with client for the vertical
Articulate Fractal’s differentiation, value proposition and highlight business benefits of engagements through e-mail, voice and in-person interactions
Formulate and lead various marketing and sales campaigns to achieve business goals
Qualify prospects on Budget, Authority, Needs and Timelines
Develop new relationships with key prospect and decision makers, anticipating needs and undertaking actions to exceed expectations
Successfully leverage ideas across clients and industries to formulate the best practices and creative thinking to generate new sales leads
Push Fractal’s frontiers through thought leadership and innovation in prospecting and demand generation activities
Client Relationship Management
Partner with sales leads to move the sales process in a consultative fashion and work with delivery team, to move leads to RFPs
Support RFPs by offering insights into new business partner’s development prospects
Engage prospects through nurturing campaigns in order to maintain top of mind recall for Fractal
S/He must have extensive experience in generating new leads and qualifying them through direct conversations with prospects in the Retail & CPG / Travel & Hospitality / CPG/TMT /Finance & Insurance/ Healthcare & Life Science domains and preferably have experience in selling analytics / professional services
Flexible and collaborative approach to performing his/her responsibilities across time zones (primarily US and Europe)

Lead Generation Manager Resume Examples & Samples

Develop and execute marketing programs designed to drive top-of-funnel leads for our enterprise sales team
Define program objectives, target audiences, messaging, strategies and calls to action
Using templates and creative resources, create campaign materials for emails, landing pages, banner ads, etc
Manage asset creation and track submission for and performance of digital / print publication marketing programs - banner ads, newsletters, eBlasts, content syndication, print, etc
Collaborate on content creation: using campaign program needs and an understanding of market trends, recommend to and work with the creative team on new content development
Have a high level of reporting sophistication to show conversion, most effective campaigns, and areas for improvement. Be able to draw conclusions and give recommendations on appropriate strategy based on the data collected
Work closely with marketing colleagues, product marketing and subject matter experts to ensure quality development and implementation of strategy; work closely with sales to guage and track quality of leads
Daily use of Salesforce.com: lead tracking; extensive creation of reports and dashboards
Daily use of Pardot: email creation and execution, landing page development, and campaign metrics
3-5 years of marketing experience, ideally in B2B tech industry
Proficiency in Salesforce.com, Pardot (or similar marketing automation tool with HTML), Excel, PowerPoint and Google Drive/Docs
Experience developing and executing successful lead generation marketing plans
Experience managing multiple marketing programs/campaigns in various phases of the production cycle and ability to read and interpret response data and analysis
Motivated self-starter who can seize opportunities with minimal direction and who thrives in complex, fast-paced environments
Data-driven and familiar with industry standard marketing KPI’s
Team-centric mentality and strong communication skills
Ability to work from our office in Orange County, California

Power Generation Manager Resume Examples & Samples

Manage power generation personnel, fleet, and activities to maximize useful life of aging diesel power generation units
Write and implement policies and procedures regarding all aspects of power generation operations, service, and maintenance
Troubleshoot power generation issues via telephone, internet, and site visits to determine best course of action for setting up or bringing power generators online to support customer
Ensure all power generation departments are operating in a safe, professional manner according to applicable company policies and OSHA regulations
Act as Subject Matter Expert (SME) to provide project controls, estimating, and scheduling groups with pertinent data for project estimates
Provide briefings to military and civilian leaders on state of power generation in support of the program
Ensure proper parts, supplies, and materials are ordered in automated database, stocked, and received for an aging fleet of generators located throughout assigned area
Ensure all required spreadsheets and databases are submitted to customer/client on time with accurate information
Ability to re-strap, reprogram, and bond generators operating on American or European voltages on hertz
Advanced knowledge of OSHA regulations and applicable standards of secondary containments for generators and fuel cells
Knowledge in grounding and bonding for the safe operation of power generators under NEC 2008 or BS 7671
In-depth knowledge and ability to perform maintenance on power generation equipment to include engine, Alternating Current (AC) alternators, electronic controls, electrical wiring, and accessories
Knowledge of voltage, amperage, frequency, and poser factors, electrical theory, and a deep understanding of power equations
Minimum eight (8) years of experience working on large, diesel engine generators from 5 to 1500 kilowatts (KW), set to run independently or in synchronized series, with manual or automatic transfer switches, with at least 4 (four) years of supervising power generator mechanics
Prefer graduate of an accredited diesel school

R&D Manager Developing the Next Generation of Diagnostics Instruments Resume Examples & Samples

Performance and people management of a team of 6-8 engineers
Managing the technical development of a blood gas analyzer consisting of mechanics, electronics, chemistry and software
Stakeholder management within and outside R&D, ensuring full alignment across the entire organization
Development of mechanics and electronics products
Quality assurance, design control and FDA requirements
Production and design for manufacturing (DFM)

Senior Manager Demand Generation Resume Examples & Samples

Create, execute and manage the demand generation program for Creo and Mathcad. This includes setting and achieving lead and sales pipeline goals. These should be aligned to the buyer’s journey framework, based on key messages and offers to relevant personas
Work with sales and business segment leaders to align campaign themes with the business plan and go-to market strategy
Work with the ISG field marketing team to develop and execute demand programs that are executed in each major geography (Americas, EMEA, Asia-Pacific, China, and Japan)
Work with Product Marketing to develop demand generation campaigns supporting new product releases
Develop and execute campaigns developed specifically for the partner channel on a quarterly basis
Work with marketing operations to ensure campaigns are executed using the agreed framework and delivered in a timely manner to support the business goals
Work with the web team to ensure that inbound traffic can be converted into known leads through a best-in-class online experience, using great content, marketing automation to drive ongoing nurture and conversion optimization tactics
Manage the demand generation budget in partnership with the segment marketing lead. Determine the tactic mix (inbound, outbound, PPC etc.), design content offers and calls to action, set individual campaign goals and measurement criteria
Implement testing strategies to enhance the demand generation process
Forecast, measure, analyze and report on the impact of demand generation activities on MQL (marketing qualified lead) generation, sales pipeline, and revenue
6+ years of B2B demand creation experience. 4+ years digital/inbound/content marketing experience. Freemium/trial offers, social media marketing, SEO/SEM, PPC experience a plus
Building and managing a shared demand waterfall with sales, with a proven track record of supporting sales to meet or exceed pipeline and revenue targets
Proven understanding, development and use of buyer persona and buyer’s journey frameworks to develop campaigns that convert at each stage of the funnel
Experience creating and implementing successful demand generation, lead nurturing and pipeline acceleration campaigns
Data driven approach to facilitate understanding of best performing campaigns and tactics, passionate about outcomes and results
Team player with strong people management and cross-functional project leadership skills
Marketing automation, Salesforce.com and associated reporting experience required

Demand Generation Market Manager Resume Examples & Samples

3+ years demand generation, marketing communications, product marketing, demand generation, channel marketing or sales roles
Experience marketing to the healthcare industry preferred
Go-to-market development plan capabilities – including successful launch planning positioning and execution
Demonstrated results in improving sales pipeline/funnel close ratios
Understanding of marketing automation systems (Marketo preferred), familiarity with sales-stage nurture tactics, buyer personas and lead scoring
Experience with customer relationship management tool (Salesforce preferred)
Creative thinking capabilities; Interest/desire to learn and adopt new marketing strategies and tactics
Strategy, project management, budget management and financial skills
Strong interpersonal skills; ability to influence others without formal authority and build partnerships within the organization

Demand Generation Campaign Manager Resume Examples & Samples

Build reports and dashboards in Salesforce.com to provide visibility into marketing campaign results and measure campaign effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
Facilitate marketing campaign prioritization in collaboration with internal stakeholders, and develop a consistent planning and campaign management process
Build and manage a calendar for demand generation programs globally to provide transparency for and create alignment with key stakeholders
Manage budget, internal resources, and agencies, to achieve agreed-upon business outcomes
Minimum of 4 years experience in a high-tech B2B demand generation role
Bachelor's degree in Marketing or Business or comparable education/experience
Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking
Experience with targeting and segmentation and list acquisition to build prospect lists for demand gen campaigns
Outstanding communication skills – written and verbal
Strong knowledge of measurement tools, such as Adobe Analytics, Google Analytics, etc.; able to tell a story with data, and articulate what’s working/what’s not, and set a vision for how we’ll further evolve our campaigns approach
Track record of developing and managing multiple marketing programs simultaneously
Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads
Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities

Manager, Demand Generation Resume Examples & Samples

Helping to develop demand generation strategy, while managing tactical execution, optimization and analysis of lead-generating, SBA marketing campaigns
Building, monitoring and measuring lead acquisition campaigns that encourage existing customers to migrate to Staples Business Advantage (when appropriate), with particular focus on marketing SBA Premium membership
Optimizing emails, landing pages, messaging and creative concepts to improve campaign performance, with a focus on achieving quarterly MQL goals
Driving performance across multichannel programs including, but not limited to SEO, PPC, display advertising, social media, email, direct mail and physical/virtual events
Discovering, researching and testing new and emerging customer acquisition techniques, including digital media tactics
Reporting on current campaign performance and plans for upcoming campaigns
Assisting in information compilation and publication on multiple internal communication platforms, positioning the Demand Generation Team as a valuable contributor to the Staples Business Advantage organization

Senior Manager, Demand Generation Resume Examples & Samples

Helping to lead the acquisition team and internal and external partners
Planning, building and executing frequent, creative, lead acquisition campaigns, leveraging industry best practices
Partnering with internal and external agencies to define the strategy and build/optimize our multichannel programs including, but not limited to SEO, PPC, display advertising, social media, email, direct mail and physical/virtual events
Evaluating strategic business objectives and prioritizing digital media and other demand-generating programs to ensure they are aligned with business goals
Optimizing landing pages, creative concepts, messaging, targeting and budget allocations
Significantly increasing lead acquisition to drive traffic to our nurture streams, with focus on quarterly MQL goals
Segmenting and targeting current Staples.com retail customers for migration to Staples Business Advantage (when appropriate), with particular focus on marketing SBA Premium membership
Identifying new and emerging technologies and techniques in the lead acquisition space
Identifying trends, developing insights and measuring/analyzing performance, across marketing tactics, in pursuit of improved campaign performance
Defining, building and leading our account based marketing strategy
Initially managing one Manager, Demand Generation (to be hired), with possible expansion of people-management responsibilities
Additional marketing responsibilities, as requested, by Management

Senior Manager, Demand Generation Resume Examples & Samples

Drive overall demand and leads for Hootsuite offerings targeted to various market segments and key verticals including contributing to the creation of an ABM strategy
Proven track record with increasing sales through demand generation programs to both existing customers and new net leads
Design and execute integrated campaigns including content marketing, lead nurture, webinars, online and offline advertising, and promotional strategy collaboratively
Strategically plan, manage and execute on marketing programs such as webinars and online programs to meet quarterly lead, opportunity, and pipeline metrics
Proactively engage with Sales Team to coordinate, communicate, and optimize the impact of demand generation activities
Drive the entire process of demand generation campaigns from concept to execution and analysis in collaboration with the internal and external resources
Monitor and analyze relevant data across the marketing and sales process to evaluate program effectiveness and ROI, and make continual recommendations for optimization and growth
Support overall integrated campaign strategy and plans, working with product and field marketing to implement key marketing themes, messages and offers throughout the year
Communicate and work with cross-functional teams to ensure marketing programs are designed and executed effectively
Effectively communicate program results to senior leadership

Lead Generation Manager Resume Examples & Samples

The ability to initiate and manage vendor relationships, and influence key stakeholders
Strong interpersonal, consulting and presentation skills
The ability to work with people at all levels
Fluency in both English and Mandarin

Senior Manager, Power Generation Resume Examples & Samples

Provides leadership and manages the business objectives established by SCE and Generation, including safety, compliance, production, finance, and achievement goals that supports the generations of approximately $125MM of GnL (revenues in excess of operating expenses) that directly offset alternate SCE energy purchases
Manages resources and budget levels to meet strategic objectives and operational needs
Oversee compliance of multiple FERC Licenses to operate the hydroelectric projects, providing compliance training for internal and external personnel, maintaining agency-required plans for emergency conditions, chemical and waste handling and disposal, obtaining permission from regulators for engineering, construction, and maintenance work performed on federal lands while complying with all environmental and regulatory requirements
Oversees financial planning and reporting, interfaces with senior executives regarding business unit strategies, and represents SCE and assets under management with federal, state, and local regulatory agencies
Develops and provides oversight to a team of information governance professionals to ensure compliance with regulatory and corporate documentation management requirements, management of critical historical operations and maintenance information, maintenance of operational orders and procedures, and communication of all policies and requirements, including corporate level, to all personnel
Maintains public health by providing licensed water quality personnel to provide drinking water to employees and their families in Company-owned housing, to the community of Big Creek
Supports project water management strategy and provides resources and direction to a core technical team tasked with controlling the combined water resources of the San Joaquin River watershed to achieve optimal utilization of the capacity of the Big Creek Hydroelectric Project –
Working with executives, develop an energy marketing strategy to dispatch Project energy onto the electrical grid while maintaining compliance with California energy market regulations, water management strategies and generation equipment maintenance requirements
Manages organizational philosophy and financial strategies to obtain resources for the maintenance or replacement of aging infrastructure and to construct additional infrastructure required to support increasing compliance, personnel levels and new business processes within Western Operations
Directs the operation and maintenance of the facilities to preserve the historical features and to preserve and enhance California’s historic heritage as a matter of public interest and for the benefit of future generations – including powerhouse structures, dams, employee housing, and civil, electrical, hydraulic and mechanical structures and equipment
Sets broad personnel development policy, ensures the appropriate level of craft personnel, and provide the necessary levels of supervision and training resources to mentor the workforce at multiple work locations to achieve the appropriate skill level to safely operate and maintain the generation assets
Negotiates and directs the implementation of labor strategies in coordination with Eastern Operations, Generation Department, SCE Labor Relations, and IBEW Local 47. Knowledge of the IBEW CBA
Manages direct reports and budget levels to meet strategic objectives and operational needs. Makes, recommends and/or approves employment decisions (e.g., hiring, promotion, appropriate pay, rewards/recognition, succession planning, and termination). Manages employee performance for both direct and/or matrixed reports. Establishes performance expectations and goals aligned with SCE and Generation objectives, policies and procedures. Manages, trains and develops staff by providing timely feedback, coaching and support. Demonstrates SCE and Generation values through decisions and actions. Promotes SCE and Generation safety culture to ensure a safe work environment
Supports the General Rate Case strategy and testimony to insure adequate funding is obtained to operate and maintain the Big Creek Hydroelectric Project assets and to fund a qualified workforce
Manages ad-hoc projects, as needed
Ten years of broad based experience with power generation operations
Experience with electrical and mechanical systems as well as civil construction standards
Ten years of people management experience
Experience managing union represented workforce
Understanding of business acumen in order to evaluate budgets and perform project financial analysis
Excellent communication and computer skills
Bachelor's or Master’s Degree in Business, Electrical Engineering, Power Generation or related technical discipline
Proficient level of understanding of environmental laws, policy development, and governmental organizations related to hydroelectric power generation and land use
Experience interacting with labor negotiations
Experience in effectively communicating complex business issues to executive management
Excellent problem solving, analytical and innovation skills and experience mediating conflict

CSB Anz-demand Generation Campaign Manager Resume Examples & Samples

Execute all planned Demand Gen activity on time, in full and to a high level of quality
Maintain detailed project plans to ensure delivery
Manage regular project planning and update meetings to monitor and drive progress
Drive consistency of messaging to CSB end customers across all RTMs – Direct Offline, Online
Ensure that all Vendor Funding partners are aligned, approve all plans and that all funding requirements are met
Provide comprehensive proof of execution details in line with Vendor Funding requirements and process to ensure that net marcom targets are achieved
Manage Comms plan – with a focus on effective ‘Messaging’ which resonate with our target audience groups. This will include representing the ANZ market in all conversations on Comms development with Global
Have regular interlock with the merchandising & online team to ensure the messaging, the offers, the price point and the products are aligned with the go to market strategy and vice versa; provide feedbacks and ideas, voice over challenges through good team work interactions
Mix of analytical and creative skills
Fluent in English, highly articulate and well developed language skills to help drive effective comms
Strong operational capability. Diligence. Attention to detail. High quality of work output
Strong Team player
Demonstrable ‘Entrepreneurial Spirit’ and fresh thinking approach
Ability to effectively motivate and manage agencies
Knowledge of Consumer PC/technology market a positive but not mandatory
Positive emotional attitude
Self-aware and high willingness to learn and develop

Senior Demand Generation Campaign Manager Resume Examples & Samples

Please, create, execute and optimize lead generation programs in partnership with business partners, primarily focused on lead generation, as well as awareness and adoption of SAAS products
Take the lead on project planning for sales campaigns, including sales readiness, targeting and list acquisition, email/digital marketing strategy, tracking and measurement
Develop demand generation strategy for training classes to drive audience acquisition
Manage overall programs budget and work with cross-functional digital marketing and advertising team members to execute campaigns
Minimum of 7 years experience in a high-tech B2B demand generation role
Proven track record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, digital advertising, and social media
Experience building, launching, and reporting on campaigns using Marketo and Salesforce.com
Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen campaigns
Recent experience with Marketo, Eloqua, or similar Marketing Automation tool
Not afraid to try new things – driven to constantly improve results
Thrives in a fast-paced environment with the ability to pivot and problem-solve
A strong team player – comfortable and motivated working in a collaborative environment, with the ability to build relationships with key stakeholders – product marketing, global marketing, training, and sales teams
Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption and accelerate growth

Generation Simulation Manager Resume Examples & Samples

Manage cross department coordination of obtaining and preparing accurate input used in the forecasting and analyses tools
Create pro forma P&Ls used in earnings and regulatory forecasts, for energy costs, emissions, fuel burns, and OSS. Forecast terms are three years forward or less
Manage frequent forecast updates, creating variance explanations reconciling differences in actuals from forecast and forecast changes with the impacted departments
Team with departments to provide strategic financial and operational analysis for various proposed operational changes
Enhance forecast and settlement modeling and analysis practices and tools, to adjust to the changing business environment
Influence and maintain up-to-date knowledge of new and changing RTO practices and regulations that may impact work

Lead Generation Manager Resume Examples & Samples

You’ll be a proven self-starter with experience in the payments industry and ideally come from a SME / Corporate background
Exposure to the development of nation-wide contact strategies, specifically cold call sales initiatives
Experience in segmentation and analysis of the UK SME and small corporate B2B marketplace & use of market data to drive sales strategies
Experience working across a variety of sales channels (field-based, telesales and online) to develop compelling messages that leverage the advantages of each channel
Understanding and knowledge of the card payments industry
Demonstrates a strong ability to analyse problems and generate actionable insights

CSB France Demand Generation Campaign Manager Resume Examples & Samples

Language: French fluent (must), English business level
Proven, successful Marketing experience in the Consumer market
Considerable experience in managing and getting the best out of Media agencies
Specific experience of key vehicles – Search, Affiliates, Digital display
Strong, structured Project management skills
Strong operational capability. Diligence. Attention to detail. High quality of work output. Strong Team player
Knowledge of Consumer PC/technology market a positive but not mandatory. Diligence and accuracy of work and good communication skills and positive emotional attitude

CSB Sweden Demand Generation Campaign Manager Resume Examples & Samples

Execute all planned Demand Gen activity on time, in full and to a high level of quality. Maintain detailed project plans to ensure delivery.Manage regular project planning and update meetings to monitor and drive progress
Link closely with the Retail and Direct teams to ensure sharing of plans, cross-fertilisation of activities and transparency of all initiatives to ensure consistent delivery of coherent messages to end customers
Ensure that all Vendor Funding partners are aligned, approve all plans and that all funding requirements are met. Provide comprehensive proof of execution details in line with Vendor Funding requirements and process to ensure that net marcom targets are achieved
Engage external Partners effectively. Specifically Agency Management 1)providing written briefs to agencies on all key projects; 2) ensuring pro-active and clear communication in a timely manner; 3) positive and professional behaviours are upheld; 4) Ensure timely decision making to get to deadlines make sure message is understood and outputs match expectations
Manage Comms plan – with a focus on effective ‘Messaging’ which resonate with our target audience groups. This will include representing the DE/FR/SE market in all conversations on Comms development with Global
Language: Swedish fluent (must), English business level
Proven, successful Marketing experience in the Consumer market.Considerable experience in managing and getting the best out of Media agencies
Specific experience of key vehicles – Search, Affiliates, Digital display. Mix of analytical and creative skills
Commercial awareness and understanding
Strong Team player. Demonstrable ‘Entrepreneurial Spirit’ and fresh thinking approach
Diligence and accuracy of work
Positive emotional attitude and self-aware and high willingness to learn and develop

Manager, Market Generation Resume Examples & Samples

Provide comprehensive analysis and recommendations based on consumer-centric data to grow market share
Work closely with analytics, brokerage, marketing, inside sales, and product teams to solve local-market problems or take advantage of competitive opportunities
Occasionally travel to meet with local real estate agents and see first-hand how the business is operating in your markets
Create and maintain models and tolls that will inform and direct market investment decisions
Participate in budgeting and planning exercise to forecast future business performance and grow profitability
Will be responsible for helping to build market staffing levels, both current and future. Will provide analytics on how many agents are needed per market and in what specific locations
Will be responsible for helping to build current and future geographic locations that will produce the best results for the overall territory
Will be responsible for creating sales forecasts for each individual market from the bottom up. Number of sales per agent, sales per individual territory, sales per market, sales per region
Will be responsible for helping to coordinate all operations within the territory. Will work with Marketing, Digital Marketing, Brokerage Operations, Mortgage Operations, Product, and Engineering
Will be responsible for working with Product to provide enhancement requests, adds, or changes
Education: A bachelor's degree in finance or a similar analytical field is required. An MBA is preferred
Experience: Five or more years of relevant work experience is required; previous experience in finance or strategy preferred
Must possess strong analytical skills with the ability to lead a team
Must also be able to lead across an organization and to influence business partners outside the "chain of command"
Strong oral and written communication skills are a must
Should possess significant business maturity and ability to recognize and address problems with the appropriate sense of urgency

Manager, Distributed Generation Resume Examples & Samples

Develop, Implement and Manage a Strategic business plan which addresses achieving target customer satisfaction levels and distributive generation tariff goals
Manage a core team DG Account Executives and associated staff. Identify opportunities for continuous improvement, including, but not limited to, soft skill training and leadership training
Identify areas for the team to improve productivity and is responsible for monitoring goals and reporting to both internal and external stakeholders throughout the state
Work cross functionally with other Eversource managers in operations and engineering to ensure SLA time frames are met or exceeded
Work cross functionally with other Eversource stakeholders to develop and refine DG policy to ensure safety priorities are met and ensure the reliability of company assets
Establish a relationship with the Massachusetts Department of Public Utilities (DPU)
Streamline reporting activities between the DPU and Eversource
Develop a plan to leverage the new DG Web Portal to provide faster information to our customers and selfservice
Work towards leveraging DG resources from the three states to address work volume

Generation Manager Resume Examples & Samples

Manage day-to-day operation of the site with regard to HSE performance (including process safety), Production Performance, Asset Security, Operations and Maintenance activities in order to deliver agreed power generation production plans in line with customer requirements
Develop the HSE management systems, practices and culture that deliver acceptable levels of performance and ensure the safety and well being of all staff employees, contractors, agency staff, visitors and members of public
Oversee operations of the Asset (including managing first and second line maintenance activities and unplanned outages) in order to meet production plans, whilst complying with statutory, regulatory and Company policies, guidelines and standards and industry best practice
Delivery of major overhauls and plant modifications supported by the Engineering Manager Peaking Plant
Work with Head of Peaking Plant and Deputy Head of Peaking Plant to develop asset and business plans
Manage the utilization of resources (e.g. internal and external personnel) and the procurement of materials and services required for effective operations and maintenance
Encourage the implementation of value adding initiatives and sharing of best practice across the asset portfolio
Support the Head of Engineering in determining long-term asset health and the implementation of common standards and practices
Chartered engineering status
Possession of a strong technical background, combined with significant managerial experience in a production environment,
Strong organisational, communication and interpersonal skills to be able to work effectively with both internal and external personnel (Government Agencies, external organisations, and the public) to ensure that all business objectives are met in a timely and cost effective manner
Honours Degree in a scientific or engineering discipline
Experience within the power generation, or similar industry, preferably gained in roles at various levels
In-depth knowledge and proven track record in the management of Health, Safety & the Environment ideally underpinned by a National Certificate in Occupational Safety and Health (NEBOSH)
In-depth knowledge of appropriate industry policies, procedures, and standards, with the ability to apply these to gain competitive advantage
A proven track record in the management of personnel with demonstrable experience of positively influencing staff to deliver business objectives

Manager, Demand Generation Resume Examples & Samples

Develop and drive demand generation and digital marketing programs based on analysis to discover digital ways of reaching customers throughout the customer journey, primarily 1-1.5 years from Sales
Design and project manage Inbound and Marketing programs to nurture targeted prospects into sales qualified leads
Manage and coordinate creative development, message crafting and content asset plans for a digital nurturing including, but not limited to, mediums such as: web/landing page/email copy, webinars, info-graphics and banners
Write, test, and optimize landing pages for search engine marketing - both paid and organic
Manage PPC (pay per click) and other digital advertising initiatives - testing copy, measuring results, managing costs and liaising with digital advertising agencies
Work in close collaboration with demand operations, customer marketing and sales interfaces to ensure smooth handovers between digital and physical leads management
Measure and analyze inbound and outbound performance and ROI
Support colleagues within M&C with measuring and reporting performance of digital marketing campaigns. Act as topic specialist for digital channel marketing, webinars, digital events, email marketing, etc
Work with stakeholders across M&C to ensure that the content we produce is fit for a digital environment
Evangelize the use of digital channels and features as integral parts of Ericsson M&C efforts – integrating digital and analog efforts
University degree in Business, Marketing, Communications, or equivalent training/experience with 6+ year work experience
Proven working experience in digital marketing
Experience in setting up and optimizing digital marketing campaigns (including SEM)
Knowledge on digital marketing tools and solutions
Strong leadership skills/people management skills
Experience from executing global marketing campaigns
Experience from demand generation
Experience from digital marketing
Strong focus on execution and measurable results

Lead Generation Manager Resume Examples & Samples

Lead development and execution of webinars aimed at driving interest and leads within our key target industries
Work closely with marketing colleagues, product marketing and subject matter experts to ensure quality development and implementation of strategy; work closely with sales to gauge and track quality of leads
Daily use of Pardot: email creation and execution, landing page development, and campaign

Complaint Manager, Next Generation Sequencing Resume Examples & Samples

Manage the complaint activities of the Seq/LS S&A team, including monitoring investigations lead by Support colleagues, lending technical support, authorizing replacements, and reporting KPIs monthly to S&A management team
Ensure that proper documentation is being completed according to regulatory and quality system requirements
Initiate and oversee 3rd line support projects, when applicable, including resource allocation, experimental design, proper documentation and report generation
Develop, execute and implement process improvements of local complaint handling to enhance efficiency and productivity ultimately leading to a timely case resolution
Provide expert knowledge of products and applications to customers, with the goal of providing consultative scientific support, e.g. assisting with product selection, experimental design, workflow optimization, etc
Coordinate with Sales to provide accounts with the scientific and product support necessary to resolve complaints, accelerate the sales process, increase success rates of product evaluation and provide continued post-sale technical support e.g. troubleshooting
Travel (25%) to work in the field with Sales Specialists to attend meetings with key customers; present seminars and technical presentations; provide on-site product training of NGS library preparation methods; and participate in regional conferences and table top shows

Lead Generation Manager Resume Examples & Samples

Manage all aspects of inbound marketing for the Ebusiness Department
Manage third party digital vendors, negotiate terms and develop contracts
Track program performance and analyse results
Manage external partner relationships and outside vendors/agencies
Optimize vendor and program performance
Participate in strategic growth planning and develop associated ROI and key performance indicators for departmental lead generation
Coordinate/Develop content for new landing page and email templates
Create and deliver all digital campaign reports
Maintain marketing contact database and pull targeted lists for digital campaigns
Develop internal relationships with brokers, office managers, and Home Office staff
At least 5 years in an online, email, and/or web based marketing or sales role
Proven success and experience with inbound marketing
Expertise developing social media and search engine marketing campaigns
Direct experience in the real estate sales or leasing industry a bonus
Experience researching and identifying potential vendors/partners
Strong vendor management and relationship management skills
Bachelor’s degree or higher preferred
Must be proficient in Microsoft Office Suite; knowledge or Cognos a plus