Integrated Marketing Resume Samples

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J Klein

Jolie

Klein

70613 Ryan Landing

Phoenix

+1 (555) 345 5634

70613 Ryan Landing

Phoenix

Phone

p +1 (555) 345 5634

Experience Experience

Detroit, MI

Integrated Marketing Specialist

Detroit, MI

Lind-Wilderman

Detroit, MI

Integrated Marketing Specialist

Tracking, processing leads and reporting campaign results to both Sales and Marketing teams
Manages monthly reporting, pulling metrics from our platforms, and works with Associate Integrated Marketing Manager to share out to Brand teams
Proposing, implementing e-mail strategies to support approved Marketing strategies
Participates in the launch planning and message creation by working with Integrated Marketing management and key stakeholders
Working w/Digital Marketing team to execute Social Media initiatives
Working with integrated marketing program to assist with campaigns and initiatives
Knowledge of cross-platform advertising sales, marketing, event and related research

Chicago, IL

VP, Integrated Marketing

Chicago, IL

O'Keefe-Stiedemann

Chicago, IL

VP, Integrated Marketing

Educate and inspire USA Ad Sales and Client Solutions team at all levels to help them understand the brand, the content, and what’s possible for their clients
Develop and oversee creation of all presentations to support sales efforts and drive revenue, including presentations in response to RFPs, category presentations, and client recaps
Meet regularly with Sales Directors and Account Executives to review accounts, solicit challenges, and develop recommendations for new opportunities and procedures
Oversee/Manage and develop the Integrated Marketing team. Collaborate with sales management and Client Solutions to deliver on advertiser objectives
Supervise workflow of Integrated Marketing team, develop procedures, and prioritize resources to ensure that Sales and Client Solutions are proactively, efficiently and swiftly served
Raise the creative bar for USA’s integrated marketing solutions and utilize our brand positioning to ensure that our concepts are: relevant, smart, honest, inclusive and fun
Interface with internal departments (Ad Sales, Production, Research, Programming, Development, Press, Digital, Social, On-Air Marketing) in order to develop creative sales solutions and ensure that all commitments are fulfilled accurately, on-time and meet both the client’s and USA’s brand criteria

present

Los Angeles, CA

Director of Integrated Marketing

Los Angeles, CA

Barrows-Dietrich

present

Los Angeles, CA

Director of Integrated Marketing

present

Assist General Sales Managers in managing the New Business Development for the cluster
Develop and execute a marketing and communication strategy in support of business goals
Provide support for all local managers on digital strategy and assets
Work with Creative Team to create and implement new and updated packaging elements and branded materials
Create and manage new brand opportunities – Partnerships and Integrations aligned with business and brand goals
Create calendars that align marketing messages and create compelling seasonal campaigns
Go-To-Market Strategy: using research, create and implement campaigns that create a presence in the market and drive business results

Education Education

Bachelor’s Degree in Business

Kean University

Bachelor’s Degree in Business

Skills Skills

Strong written and oral communication ability; demonstrated presentation skills
Strong proficiency in Microsoft PowerPoint and Excel is an essential
Demonstrated ability to solve basic problems; escalates as necessary
Proficient Marketing or analytic skills and strong financial acumen; understands client’s strategy and priorities
Ability to draw marketing strategies or insights from analysis and then set strategy based on insights
Demonstrated strong client focus; is efficient and delivers in a timely manner
Knowledge of GoPro core verticals, action sports and lifestyle trends in EMEA
A highly motivated, collaborative team player
Capable of managing multiple projects and priorities in a dynamic environment
Experience with drawing insights using analytical tools (e.g. Tableau)

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VP, Integrated Marketing Resume Examples & Samples

Educate and inspire USA Ad Sales and Client Solutions team at all levels to help them understand the brand, the content, and what’s possible for their clients
Develop and oversee creation of all presentations to support sales efforts and drive revenue, including presentations in response to RFPs, category presentations, and client recaps
Meet regularly with Sales Directors and Account Executives to review accounts, solicit challenges, and develop recommendations for new opportunities and procedures
Work both independently and with Ad Sales/Client Solutions to nurture and grow day-to-day agency/client relationships; including travel to Chicago, LA, Detroit and other markets to conduct needs-analysis, demonstrate capabilities, and present marketing solutions
Oversee/Manage and develop the Integrated Marketing team. Collaborate with sales management and Client Solutions to deliver on advertiser objectives
Supervise workflow of Integrated Marketing team, develop procedures, and prioritize resources to ensure that Sales and Client Solutions are proactively, efficiently and swiftly served
Raise the creative bar for USA’s integrated marketing solutions and utilize our brand positioning to ensure that our concepts are: relevant, smart, honest, inclusive and fun
Interface with internal departments (Ad Sales, Production, Research, Programming, Development, Press, Digital, Social, On-Air Marketing) in order to develop creative sales solutions and ensure that all commitments are fulfilled accurately, on-time and meet both the client’s and USA’s brand criteria
Interface with VP, Strategy and Trade to consult on sales strategy and research to inform stories and develop presentations
Communicate Integrated Marketing successes to VP, Strategy and Trade and collaborate on plan to merchandise internally and externally
Oversee execution of client marketing programs while continuing to build and maintain relationships between USA and our advertising partners
The ideal candidate will have an excellent track record that demonstrates their success in Integrated/Ad Sales Marketing solutions that made a significant impact on the advertisers’ business
He/she will have extensive experience ideating and executing linear, digital and social solutions to clients’ challenges
The ideal candidate possesses excellent leadership skills and is able to affect change by
10 years of integrated/ad sales marketing experience, on a national scale for TV & digital, within an entertainment media company, ad agency and/or with a leading consumer brand
7 years successfully managing and developing marketing teams within a media company
Demonstrated big picture creative and strategic thinker who has the ability to problem-solve for all platforms (TV, Digital, mobile, tablet)
Deep knowledge of TV and Digital media buying/planning
Expertise and significant experience with Excel and PowerPoint
Proven ability to collaborate with and influence senior executives, including excellent executive-level presentation skills, leadership and interpersonal skills
Demonstrated excellent creative/business writing skills
Demonstrated ability to develop and drive integrated marketing plans for Fortune 500 clients, preferably with a background touching media, ad agencies and leading consumer brands
Established network of agency and client relationships preferred
Innovative thought leader and creative problem solver
Skilled storyteller, both verbally and visually
Experience, interest and participation in digital and social media both professionally and personally
Ability to create a fun, inspirational environment and mentoring individuals to help them grow in client and engagement strategy
Ability to sell ideas up, down and across an organization
A collaborator, able to bring together cross-functional groups to a single purpose
Proactive, resourceful and creative; strong team player who can also work independently
Extremely detail-oriented and organized to oversee and manage numerous team projects simultaneously. Excellent time management is a must

VP, Integrated Marketing Resume Examples & Samples

Strong ability to demonstrate leadership both internally and externally
Strong understanding of media industry, partnership promotions, marketing and client needs
Follow-through, problem-solving and good communications skills
Ability to think strategically with understanding of the "big picture"
Extensive knowledge of media (Cable & Broadcast TV, Internet, Digital platforms, etc.) and entertainment industries
A minimum of 10 years of strong TV and digital marketing / entertainment / media experience
Past experience leading integrated marketing teams; partner marketing

Manager, Digital Integrated Marketing Resume Examples & Samples

Attend agency and client calls to present marketing concepts
Manage the execution of integrated partnerships (production timelines, asset delivery, creative review process, implementation, reporting and recaps)
Attend key meetings and share information with Integrated Marketing and Sales counterparts
Minimum 5 years experience in marketing with major brands, either as clients or partners
Must have substantial understanding of the digital, media and entertainment landscape
Must have strong written and oral communication skills
Must be organized, detail-oriented, and work well under deadlines
Must have strong time-management and multi-tasking skills
Must be solutions-oriented and an innovative thinker

VP, Integrated Marketing Resume Examples & Samples

Lead the strategic development and execution of marketing campaigns built around MTVU/MTV360 events including The EMAs, the Woodies, Fandom Awards and Spring Break
Successfully create an array of presentation materials that sell strategic marketing partnerships (decks, one-sheets, sizzle reels)
Develop custom pitches for new and existing MTV clients
Work with Sales and Integrated Marketing counterparts to maximize opportunities and leads
Serve as a liaison between Sales, Integrated Marketing and Production teams
Develop and optimize marketing campaigns across all touch points such as TV, digital, social, on-the-ground events
Inspire clients with innovative ideas that bring their brand and MTVU together
Manage all on-the-ground Integrated Marketing initiatives at key MTVU/MTV360 events including The EMAs, the Woodies, Fandom Awards and Spring Break
Manage and motivate Project Managers across multiple teams and sets priorities, manage workflow and supervise output
Maintain an evolving understanding of the Millennial media marketplace
Tap into Millennial insights, social tactics and experiential behavior to uncover/build unique content and strategic opportunities
Minimum of 10-12 years of marketing experience at an agency, broadcast/cable network or national brand
Experiential on-the-ground event management experience
Proven ability to manage and supervise team and also work independently

Director of Integrated Marketing Resume Examples & Samples

Direct strategy, programs and tactics across multiple advertising and promotional campaigns
Manage and streamline design department processes and functions
Allocate and adhere to fiscal year budget for key corporate initiatives and programs as well as overall department budget. Continually review and re-allocate financial resources as needed
Oversee marketing department logistics and processes, including: ad trafficking, production grids, seasonal schedules and mailings and strategic sales and marketing meeting prep
Ensure timely creation and delivery of all marketing materials as dictated by multiple groups, including: monthly solicitation kits, e-catalogs, sales conference materials, trade show materials, co-op and/or in-store materials and promotional displays
Plan for long -range growth of the publishing division and marketing department by reviewing past campaigns performances and seek future improvements; communicate the goals, needs and results of the department to your supervisor
Coordinate outside resources and vendors; bring projects to completion and track progress throughout and expenses for each campaign
Work closely with other areas of the children’s marketing department and departments within the division including: Sales, Managing Editorial, Creative Services, Editorial, Inventory and Production
Review and share post-mortem campaign analysis of each measureable ad buy for future opportunities and learnings
Research industry trends and tools to identify new platforms/partners that HC can engage with
5-7 years management experience in advertising, media, marketing, digital arenas. Knowledge of publishing business a plus
Excellent leadership, project management, communication, budget management, organizational, prioritization and presentation skills a must
Ability to review media and ad schedules for maximum effectiveness and results
Understanding of the children and/or teen marketplace and ability to identify with key contacts and programs within this space a plus
Must possess a dynamic, creative spirit and be comfortable presenting In front of large groups
Ability to think out-of-the-box, and not be afraid to try new technologies
Experience leading digital media and creative agencies preferred

Digital Director of Integrated Marketing Resume Examples & Samples

Direct digital strategy and marketing programs across multiple books, genres and targeted reader demographics
Closely follow emerging technologies and industry trends in order to identify and create business case to increase market share via new opportunities
Establish new digital strategies for the Epic Reads brand; share across all shareholder groups, including marketing, editorial and sales
Regularly use consumer feedback, site metrics, market research, and competitive analysis to create compelling cases for what we should do and why
Create and regularly update a dashboard of key web metrics and clearly communicate what the numbers represent across the organization
Partner with internal teams and third-party partners to maximize reach and syndication
Gather technical requirements; manage scope, timelines and execution for large digital projects
A minimum of 8 years of marketing experience; at least 5 years of digital marketing required
Very strong management skills and ability to lead a team to successfully collaborate with departments across the organization
Exhibit strong business acumen, have excellent analytical and project management skills, be results driven and have exceptional presentation and negotiation skills
Excellent understanding of entertainment content consumption on all digital platforms with a passion for pop culture and books
Outstanding written and verbal communication and the ability to communicate effectively at all levels of an organization
Must be a proven relationship builder who can diplomatically and effectively work across departments, as well as with external partners
Technical knowledge (programming, user interface, system integration, web development, ecommerce platform) a plus

Assistant, Integrated Marketing Resume Examples & Samples

Provide general administrative support to one Department SVP and VP including
Covering phones
Managing appointment calendar
Preparing expense reports
Booking travel
Creating and maintaining office files
Interfacing with messenger center, mail room and courier service
Ordering and maintaining departmental supplies
Updating office technology
Provide light administrative support to 3 Directors
Track the status of added-value programs while in the pitch and execution phase
Assist in the scheduling and organization of team meeting
Work on special projects/requests with other Viacom IM departments
Lend a hand to each of the team members when needed
Liaise with all levels of management
1-2 years of administrative experience
Proficiency in MS Word, PowerPoint, Excel, and Microsoft Outlook
Experience in marketing, communications, advertising preferred
Media/Entertainment experience preferred

Integrated Marketing Solutions Provider Resume Examples & Samples

Entrepreneurial & motivated self-starter
Knowledge of sales principles and practices
Flexible and creative, with an ability to handle stress, deadlines, and financial pressures
Ability to grow the business & find new revenue opportunities, and create productive, long-term customer relationships
Professional appearance and strong interpersonal skills
Self-motivated, assertive, performs well in a competitive sales environment
Prior demonstrated prospecting experience through cold calling, networking and research
Ability to organize, prioritize and multi task in a fast paced environment
Valid driver's license (8+ or Less). Insurable at standard auto rates
The ideal candidate will be self-motivated and able to communicate product value
Ability to design, present and successfully execute targeted marketing campaigns
Generate revenue and meet/exceed established sales targets
Prospective candidate should have the ability to exercise judgment and operate independently
Translate market & station business strategies into specific actions that generate sales & revenue
Monitor competitive media to continually prospect for new account leads
Candidate will also need to be able to read, draft and comprehend complex and persuasive business correspondence
Provide regular reports to Sales Manager regarding prospective sales order, new prospect lists, forecasts, and competition analysis
Service client accounts including preparing sales orders and production requests, resolve billing discrepancies, assist in account collections
Follow station/company practices/policies for processing, invoicing, calculation of sales
Establish, maintain, and deepen relationships with existing client base & agencies

Integrated Marketing Specialist Resume Examples & Samples

Day to day creation of proposals and presentations
Proactively create 360 degree multi-platform marketing programs to drive incremental revenue across the franchise
Ownership of lower tier and multiple categories
Bringing new media product opportunities to the wider team
Proactive identifying of new opportunities and revenue streams
2 - 4 years of sales development and marketing experience in a related industry
Knowledge of cross-platform advertising sales, marketing, event and related research
Excellent public speaking and communication skills
Proven success in execution of marketing programs from conception to completion
Microsoft Office fluency
LI-JA1-WSJ

Director, NEW Business Integrated Marketing Resume Examples & Samples

Develop dynamic integrated marketing ideas for prospective new partners that leverage the Nickelodeon IP and support channel priorities
Create new partnership opportunities and exciting creative programs based on clients needs and objectives
Liaise with all internal LOBs to develop co-branded integrated marketing concepts (e.g. standards, legal, programming, creative resources, consumer products, digital, etc.)
Collaborate with various internal groups to develop client-focused marketing solutions and sales presentations that drive incremental revenue and elevate the Nick brand
Serve as a brand filter for client focused Nick promotional programs, such as branded custom TV spots, sweepstakes, digital campaigns, retail, on-pack, consumer products, recreation, etc
Ensure the Nickelodeon brand is properly represented in all internal and external sales and marketing materials
Prepare sales support materials and pitch documents, such as sizzle videos, sample scripts, concept boards, relevant case studies, etc
8+ years marketing brand creative experience
Seasoned, creative thinker with strong problem-solving skills
Knowledge of all media platforms – on-air, digital, mobile, off-channel
Excellent written skills
Strong project management skills including organization and attention to details in a fast-paced, dead-line oriented environment
Knowledge and familiarity of Nickelodeon, kids TV marketplace, and relevant trends in the digital/TV marketing landscape
Strong Management Skills – ability to give feedback and direction
Strong business ethics

Executive Assistant, Integrated Marketing Resume Examples & Samples

Support Sponsorship Development teams in daily, weekly and monthly tasks
Manage Social Activation calendar updates
Develop weekly email updates on social campaign performance
Manage additional project-based charts and calendars using Google docs, Excel, Word and PowerPoint as needed
Distribute weekly email updates on social media campaign performance
Assist in tracking budget and providing updates to Coordinators
Assist in submitting invoices
Research industry trends, launches, competition, and update team
Distribute monthly newsletter to IM and Sales
Assist in developing monthly and quarterly sponsorship analyses
Assist in the completion of presentation decks and materials
Administrative Duties include
Coordinate SVP calendar and meetings
Manage and process correspondence, high volume calls, travel arrangements and expense reports
Order premiums and supplies; handle messages and deliveries
Collect and distribute meeting agendas, and organize and prepare conference rooms as needed
1-2 years of experience in a corporate environment
Excellent follow-through
Self-motivated, responsible and pro-active
Strong interpersonal skills to create and maintain positive and effective working relationships
Proficient to advanced user of Microsoft Office applications: PowerPoint, Word, and Excel
Strong desire to work in marketing for a global media and entertainment brand

Abc-integrated Marketing Intern Resume Examples & Samples

Editing clips from both internal and competitive sponsorships/integrations on Final Cut Pro and iMovie
Tracking competitive network shows
Attending internal brainstorms and staff meetings
Proficient in PC and Mac OS
Attention to detail and strong organizational skills
Undergraduate students in their Junior or Senior year, or recent graduate
Strong interest in Television and the Entertainment Industry
Marketing, Business, Communication and/or film majors preferred

Integrated Marketing Director Gq Resume Examples & Samples

Manage and coordinate day-to-day activities of up to three creative services team members
Support Tech, CE and Auto sides of business in the form of brainstorming, proposal generation, program and event execution
Fluency across all brand platforms inclusive of video, print, digital, experiential and social
Research and develop new promotional partnerships, strategic alliances, and marketing programs
Present programs to clients during sales calls with management and sales staff
Review development and production of all promotional materials, including special advertising sections, sell sheets, collateral, etc
Assist in training, development and review of staff
Assist in management of department budget
Minimum 7 years experiences

Director of Integrated Marketing Resume Examples & Samples

Responsible for achievement of Integrated Marketing revenue budget for the CBS-St. Louis station cluster
Assist in the training of Account Executives on how to sell events, assets
Assist in identifying potential sponsors
Assist General Sales Managers in managing the New Business Development for the cluster
Lead and manage a team responsible for the marketing of the radio stations and coordination of station events
Coordinate events as defined by all the necessary steps needing to be accomplished to produce and execute high-profile events or sponsorships
Assist sellers in growing current sponsor revenue
Develop and grow relationships at multiple levels of the customers organization in order to guarantee effective contacts internal to the organization and to be aware of problems and opportunities

Director Of Integrated Marketing / NTR Resume Examples & Samples

Conceive, write and create new non-traditional revenue business opportunities
Responsible for hitting and exceeding quarterly/annual budgeted NTR revenue goals
Attend and participate in sales meetings
Assist in the training of Account Executives on how to sell events
Manage Event P & L, budgets, sponsorship agreements, venue contracts
Develop and maintain strong business relationships with clients/agencies
Adhere to station policies regarding pricing, merchandising, commercial content, competitive product protection, etc

Manager of Integrated Marketing Resume Examples & Samples

Assist in the development, ideation and strategic thinking for best-in-class marketing solutions for our largest and highest profile advertising partners
Work closely with national sales and marketing teams to collaboratively deliver sellable ideas across multiple categories
Leverage strong communication skills to best sell our ideas—through written proposals and stand-out presentations that bring ideas to life
Collaborate with the design team to fine tune ideas to help clients and agencies visualize an idea/concept
Work with key marketing and sales counterparts across POPSUGAR to deliver the best collective thinking and practices
Actively identify and understand emerging platforms and trends to give our ideas and our team a competitive edge, whether it is new media channels, industry trends or potential revenue streams
Partner with the Research & Insights team to develop smart, strategic insights to both inform our ideas and measure their effectiveness
Develop category positioning & innovative platforms for brand partners to tap into
Attend client and agency briefings for new opportunities
Manage assigned RFPs from conception to completion
Attend industry trade events to stay on top of trends and innovation that can drive revenue growth
4+ years building cross-platform digital marketing programs
Strategic, creative thinker with the ability to turn idea into holistic content programs
Strong attention to detail, organized and good management skills
Ability to work well with different stakeholders across organization
Manage multiple projects and deadlines
Master of key software tools such as PowerPoint, Excel, Word and Keynote

Executive Assistant, Integrated Marketing Resume Examples & Samples

Trafficking correspondences and maintaining calendar and flow of meetings
Ensure deadlines are met, questions are answered and requests are addressed proactively and promptly
Answer all incoming phone calls and take messages. Respond and direct any calls to the appropriate department or person
Prepare and manage travel arrangements and T&E reports
Develop and assist with preparation of presentation material and agendas for daily, weekly and monthly staff meetings
Point person for Core Services floor space management for Partner Marketing team
Run department staff meetings, outings and offsites
Gather agenda items and materials and develop agendas for meetings led by EVP
Manage executive relationships and engagements
Handle audio/visual, video conferencing and teleconferencing requests
Order office supplies as needed
2-3 years executive assistant experience
Long-term desire to assist
Previous entertainment and/or media experience preferred
Excellent calendar management skills, including the coordination of complex executive meetings
Professional and polished while interacting with exectuives at all levels
Must be a highly organized, self-starter with ability to handle multiple priorities at once
Adaptable and resourceful in a dynamic environment
Must have strong verbal and written communication skills
Must be a collaborative team player with great initiative
Superior judgment, professionalism, poise, ability to maintain the highest level of confidentiality and assertiveness

Assistant, Integrated Marketing Resume Examples & Samples

Proficient in MSFT Outlook, Word, PPT and Excel
Passionate about the media landscape and developing 360 solutions spanning digital, social + linear
College Degree Preferred

Assistant Integrated Marketing Resume Examples & Samples

Highly detail-oriented and organized; able to juggle multiple tasks simultaneously
Creative and resourceful problem solver
Motivated self-starter; able to build internal relationships and help shape learning experience

Director of Integrated Marketing Resume Examples & Samples

BA in Communications/Marketing or Advertising Preferred
Minimum 3 years’ experience in broadcast marketing or related field, and event planning
Knowledge of all FCC rules and regulations related to broadcast marketing
Proficient in all MS Office programs and Photoshop/Adobe Creative suite a plus
Superior organizational skills
Detail-oriented approach to projects, attention to detail
Strong communication skills including direct client facing experience
College degree in Communications or Marketing is preferred
Minimum 2 years experience in broadcast marketing, public relations or related field
Valid drivers license

Integrated Marketing Specialist Resume Examples & Samples

Actas the company’s events sales expert
Youwill assist other Account Executives in creating comprehensive marketingprograms for clients and driving events sales growth for CBS Local
Attendclient meetings and assist sales staff with presentations
Identifyand generate new events sales opportunities for your book of business after 6-8months
Attendevents and participate in sales meetings
Develop and maintain strong businessrelationships with clients and agencies
Knowledge of event marketing
Minimum of 1-2 years events salesexperience
Proven track record of knowledge of radioand event marketing
The ability to assist selling acomprehensive marketing solution including multiple products
Must possess a hunter mentality togenerate new business - Solid prospecting and closing skills
Ability to multi-task, meet deadlines,and thrive in a fast-paced detailed oriented environment
Highly organized, computer skills,proficiency in power point, excel

Svp Integrated Marketing Resume Examples & Samples

Must have experience in the entertainment and/or television industry
Prior experience with highly visible, dynamic, high image brands and campaigns
This position requires strong leadership, communication, presentation, strategy, and creative experience. Must have demonstrated ability in managing staff/budgets /creative resources, in leading cross-functional teams, and in influencing key business decisions

Director of Integrated Marketing Resume Examples & Samples

Experience bringing new products to market, as well as marketing with existing products/brands
Strong digital, social media and non-traditional marketing background
Experience with, and full understanding of, the Sephora concept is preferred
Creative self starter; ability to work in fast-paced, entrepreneurial environment

Mgr-integrated Marketing Resume Examples & Samples

Create multi-platform client proposals that both meet client campaign goals and enhance IFC’s on-going programming and brand initiatives. Serve as brand ambassador ensuring that all pitches filter through IFC’s “Always on. Slightly off.” brand filter
Act as a liaison between sales and other departments at channel (original programming, marketing, scheduling, digital)
Coordinate execution and fulfillment of sold branded entertainment deals across all platforms. These elements may include in show product integration, customized on-air marketing elements, oversight of production shoots, on-ground brand activations and digital/social media integration
Serve as the integrated marketing point person on all digital sponsorships. Manage the IFC Digital Sales Marketing opportunities, including updating all sales materials and overseeing fulfillment on branded campaigns
Assist in tracking Integrated Marketing fulfillment budget
Proactively seek new ways to monetize the network on-air, online and on-ground and develop the tools that empower the sales force to sell them
Create, manage and disseminate the library of sales materials: one-sheets, decks and premiums
Develop production requests, design and maintain production schedules, manage production process ensuring deadlines are met and projects are delivered on time
Manage IFC’s on-air inventory to ensure that upcoming unsold opportunities are communicated to the sales team
Manage sponsor presence at IFC events
Decision Making/Accountability
Works with sales/client to obtain approvals on all sponsor creative
Works with marketing to determine prod costs – track cost per sale
Managing deadlines on production/creative/client approval
Oversee branded entertainment productions on behalf of sales
Teamwork – must be highly collaborative
Project Management - Ability to manage multiple projects simultaneously
Strong written and oral communication skills – ability to communicate clearly and effectively and the ability to communicate clearly with a diverse group is a must
Digital/Social Media experience required
A clear understanding of the importance of client service is required
High level of energy and commitment
Creative thinking and ability to generate out-of-the-box ideas/concepts
Must be able to work with other internal divisions and external contacts/vendors under tight deadlines to develop and execute sponsorship elements
Must maintain a professional appearance and demeanor at all times
Ability to understand, interpret and communicate clear business objectives
A knowledge of television production is required
Strong business writing sills
Excellent computer skills, including Power Point, Word, Excel are required
5 years in project management and marketing
2-3 years of sales marketing experience, preferably with a media company or agency

Director of Integrated Marketing Resume Examples & Samples

Support internal divisions to align marketing materials with business objectives. Product alignment across retail, wholesale and licensing
Support Sales divisions in ad creation, product/lifestyle graphics and calendars that focus on delivering assets on time and budget
Coordinate photo shoots for feature in ads, POS, email blasts
Create and manage new brand opportunities – Partnerships and Integrations aligned with business and brand goals
Design, create and produce digital videos and presentations
Coordinate special events/meetings
Create calendars that align marketing messages and create compelling seasonal campaigns
Maintain budgets – projections/planning/invoicing
Work closely with design team to enrich brand messaging while maintaining brand integrity
Forge internal relationships with key stake holders to allow for process innovation
Continually streamline deck building process and projects to better efficiency and end results
Work with Creative Team to create and implement new and updated packaging elements and branded materials
Work with Prospective strategic partners to expand our database/ customer file
Work with media partners toward innovative alignments and branded efforts
Work with various contacts in all divisions to secure information pertaining to specific projects (i.e. Legal, Finance, Sales, Marketing, HR, etc)
Identify needs of Sales and partner with Creative/Production teams to deliver assets in a timely manner
BA in Marketing/Communications
At least 7 years experience in project management or marketing/communications
Time Management – ability to work on multiple projects with high priority
Detail Oriented – proof reading, fine print, product cost, budgeting, Calandar planning
Organizational skills
Computer proficiency – MAC, Ability to create decks/ presentations
Strong verbal, written and interpersonal communication skills. Ability to communicate effectively and efficiently with Senior management

Integrated Marketing Specialist Resume Examples & Samples

Act as the company’s events sales expert
You will assist other Account Executives in creating comprehensive marketing programs for clients and driving events sales growth for CBS Local
Attend client meetings and assist sales staff with presentations
Identify and generate new events sales opportunities for your book of business after 6-8 months
Attend events and participate in sales meetings
Develop and maintain strong business relationships with clients and agencies
Minimum of 1-2 years events sales experience
Proven track record of knowledge of radio and event marketing
The ability to assist selling a comprehensive marketing solution including multiple products
Must possess a hunter mentality to generate new business - Solid prospecting and closing skills
Ability to multi-task, meet deadlines, and thrive in a fast-paced detailed oriented environment
Highly organized, computer skills, proficiency in power point, excel

Associate Integrated Marketing Director Resume Examples & Samples

Oversee the Associate Integrated Marketing Manager: Manage day to day responsibilities, provide instructive feedback, and act as the key lead for lifestyle category
Manage execution of integrated marketing programs to speak to a lifestyle men’s audience with an emphasis on auto, home, tech, apparel and small business
Partner with Hearst Digital Marketing and editorial liaison to create innovative platforms, native advertising solutions, events, partnerships and custom content programs, in response to market/industry trends and RFPs
Work closely with corresponding sales representatives throughout pre- and post-sales process
Develop proactive ideas, partnerships and new strategic alignments for the brands and participate in presenting key opportunities to staff
Attend client meetings to receive briefs and/or present developed concepts
Minimum 5-7 years of related experience
Must work well under time constraints, be detail-oriented, organized and able to juggle multiple projects/priorities
Must be able to communicate clearly and concisely with strong writing skills
Extremely creative with dynamic, outgoing personality and ability to articulate ideas
Cross-platform fluency; active in social media a plus
Proficient in PowerPoint, Excel, and Word (knowledge InDesign and Photoshop a plus)

Mgr-integrated Marketing Resume Examples & Samples

Create multi-platform client proposals that meet client campaign goals and enhance IFC’s on-going programming and brand initiatives. Serve as brand ambassador ensuring that all pitches filter through IFC’s “Always on. Slightly off.” brand filter
Act as a liaison between sales and other departments at channel (production, original programming, marketing, scheduling, digital)
Accompany sales team on pitch meetings to represent IFC marketing and creatively speak to custom proposals
Digital/Social Media experience a plus
Strong business & creative writing sills
Social media and digital content knowledge
3 years of integrated marketing experience, preferably with a media company or agency
A base knowledge of media sales is preferred
Heavy PowerPoint and Photoshop skills a must

Integrated Marketing Assistant Resume Examples & Samples

Fulfill added value programs (e.g., sweepstakes, contests, gifts-with-purchase, street teams, out-of-home, etc.) and create client recaps
Manage added value communications programs (e.g., The Good Life promo page inbook and online, e-blasts, etc.)
Write proposals for Direct Response and some non-endemic categories
Screen Good Life Champion applications and assist Associate Director/Integrated Marketing with GLC-related projects
Coordinate/assist with events (e.g., invite lists, RSVPs, catering, collaterals, etc.)
Update sell sheets, media kit sheets and online media kit
Order and maintain stock of premiums
Serve as liaison with Hearst Legal
Provide general administrative support (e.g., keeping promo closet organized, booking travel, reserving conference rooms/lines, inputting invoices, ordering supplies, etc.)
Assist Executive Director/Integrated Marketing with special projects (e.g., national sales meeting, industry conferences/trade shows, special projects for Publisher
Minimum 0-1 year of related experience (preferably in magazines)
Must work well under time pressures, be organized and able to juggle multiple projects simultaneously
Ability to communicate clearly/concisely in both written and oral presentation
Fluency in Word, Excel and PowerPoint (knowledge of PhotoShop, InDesign and social media a plus)
Clear understanding of and affinity for brand

Defined Contribution Integrated Marketing Associate Resume Examples & Samples

Develop and execute marketing strategies and initiatives designed to achieve business objectives
Integrate marketing elements and maximize communications channels to ensure cohesive messaging is delivered to audiences
Measure and report results/findings from marketing campaigns and initiatives, including lead generation and sales engagement
Create and manage creative briefs and project plans, tracking to timelines and budget
Drive marketing campaigns with cross-functional teams that may include brand, advertising, direct marketing, events, web, social media, PR, etc
Collaborate and communicate effectively with marketing, sales and business stakeholders
Identify new ways to differentiate BlackRock DC and encourage the best thinking from internal/external marketing partners
Work with marketing colleagues to leverage existing content and communications constructs to reach target audiences via social media, email, web and direct mail
Develop and manage the production of marketing pieces -- review, revise and enhance accordingly
3+ years related experience with prior marketing and/or financial services experience preferred
Passion/intellectual curiosity for the markets and retirement issues
Analytical skills and interest/aptitude in presenting data in a compelling visual manner
Demonstrated resourcefulness and adaptability
Team player with ability to work well on cross-functional teams and independently
Intellectual curiosity, leadership capabilities and strong work ethic
Strong project and time management skills; ability to work under deadline
Proficiency working of PowerPoint and Excel

Integrated Marketing Specialist Resume Examples & Samples

Work with the Director of Integrated Marketing to assist Account Executives to increase NTR revenue opportunities
Development of systems to interface with partners, vendors, media and the client on an on-going basis
Stay abreast of marketing trends and identify new directions and services we can provide to our clients
Interface with Director of Integrated Marketing and clients to implement projects and the deliverables associated with them
Maintain detailed recaps on daily activities/staff hours tied to client project deliverables
Solicit bids from various vendors/contractors to perform services, per the needs of our clients
Responsible to maintain quality control and manage deadlines of all client projects
Interface with accounting to manage budgets on client projects (Fee for Service and Line-Item Budgeting)
Work both independently and within a team to activate promotional projects
Oversee all aspects of client services department including but not limited to interfacing with accounting, event procurement and coordination, customer service, marketing and administrative aspects
Work to find marketing partners to enhance public service outreach for clients. Negotiate terms and deliverables
Backup responsibilities. Attend and work weekend/weekday events when street team staff is not available
Client specific research, using RAB, Qualitap, Tapscan and other CBS Radio research tools
Build sales presentations based on feedback from Director of Integrated Marketing
Attend concept and brainstorming meetings
Other duties and requirements as necessary

Integrated Marketing & Synergy Intern Resume Examples & Samples

Updating production tracking documents
Create filmmaker decks highlighting Integrated Marketing & Synergy campaigns
Source assets and provide packages to the internal team and external partners
Execute sponsorship promotions as directed
Create broadcast “Tune In” messages for distribution to internal teams (to highlight times and days projects the team has worked on will be running)
Support various social/digital synergy promotions
Support ESPN Deportes Synergy promotions
Assist with forward planning needs for fiscal years 2016-2017 including document updates
Upkeep Strategy and Positioning Documents
Provide administrative assistance on project shoots as needed
Develop and present an Integrated Marketing & Synergy campaign for an upcoming title as a final deliverable
Additional help on projects as needed
Familiarity with Keynote and PowerPoint
Familiarity with Excel and Word
User of social media, prefer those who are on the forefront of ‘the next best thing&#8217
Interest in a career in marketing within the film industry
Knowledge of broadcast and digital media landscape
Some experience in creative film/TV/media production is a plus
Bilingual in Spanish a plus
Availability to work some evening/weekend hours for special events as needed
Film, Media, Communications, or Business student preferred

Coord, Integrated Marketing Resume Examples & Samples

Assist the Content Partnerships Team in the development and ideation of best-in-class partnerships for our clients; with a specific focus on the creation of customized client proposals
Responsible for building out and customizing pitch presentations using PowerPoint/KeyNote/PhotoShop, as well as, updating established presentation shells and collateral. This position requires strong writing skills, high proficiency in PowerPoint, and the ability to use Photoshop will also be a plus
Act as liaison between our department and the sales force. Coordinator closely works and communicates with sales planners and assistants to answer questions and disseminate information. Requests may include confirmation of programming, scheduling, and network initiatives
Attend required internal Marketing and Sales meetings. Coordinator will be responsible for providing notes for all meetings
Research and report on competitive marketplace to department
Manage, update, and distribute all internal department tracking and status reports
Some administrative duties for the Content Partnerships Leadership Team
An enthusiastic team player who possess professional maturity, integrity, and strong work ethic
Strong oral and written communications skills, with passion for writing and creating presentations
High proficiency with Microsoft Office applications especially PowerPoint, Excel, Word; ability to use Adobe Illustrator and PhotoShop is a plus
Must thrive in a fast-paced, competitive environment and have the ability to multi-task and calmly manage through ambiguity and change
Must be detail oriented and highly organized and the ability to handle multiple tasks
Needs to be a self-starter with excellent follow-through and the ability to see the "big picture" on all projects as well as ask for help when unsure of direction

Executive Assistant, Integrated Marketing Vh Resume Examples & Samples

Act as direct support for team in Integrated Marketing
Facilitate all appointment scheduling as well a travel and expense reporting
Assist in the creation of internal presentations
Assist in conducting quantitative and qualitative analysis
Assist in the installation of new systems throughout the organization, e.g. the sponsorship management system, ad sales internal website, etc
Support the ad sales and integrated marketing organization
Perform other essential functions as assigned
Ability to understand the business side of things and to think creatively
Well organized and possess the ability to prioritize actions, deadlines, and anticipate solutions
Self-starter who has strong written/oral communication skills
A team player

Director of Integrated Marketing Resume Examples & Samples

Responsible for markets’ local digital revenue growth
Conduct monthly digital training with account managers
Lead and support local agency and client direct integrated presentations
Provide support for all local managers on digital strategy and assets
Develop and deploy scalable tools and integrated/digital solutions to the local account managers
Provide feedback to the SVPS on issues and areas of opportunity
Develop effective integrated programs for local clients and agencies
Attend high level sales calls and presentations
Develop and share repeatable success stories and case studies within the market
Manage and update Integrated materials for companywide initiatives, Signature Programs, Promotions and Platforms
3+ years of some combination of broadcast radio and digital media sales
Radio/Digital sales management experience preferred but not required
Experience in developing and executing integrated/digital strategies
A strong customer focus coupled with a sense of urgency for the business, and a passion for delivering the highest level of client service
Excellent follow-up, strong organizational skills and attention to detail
Excellent communication skills with the ability to speak to a senior level audience with confidence
A strong creative background with the skills to develop unique and compelling presentations for media clients

Senior Director of Integrated Marketing Resume Examples & Samples

Lead and manage the 4 person Integrated Marketing Department
Strong motivator, teacher and leader
Responsible for ideation/pitch through activation/follow-up, on integrated marketing initiatives for corporate level luxury clients
Strong understanding of RFP process and ability to meet tight deadlines
Experience working with sales staff and integrated marketing team to create revenue generating ideas across all platforms (print, digital, mobile, native, TV, experiential)
Excellent creative writing ability, very detailed, exceptional follow-up skills and solution-oriented
Event production: Oversee all integrated marketing events and potential for travel to outside markets for marketing events
Overflow of proposal writing
Oversee advertising client and editorial VIP database
Develop strategic partnerships with Associate Publisher, Marketing
Strong interpersonal skills with demonstrated ability to collaboratively interface with all T&Cadvertising and editorial departments
Ability to develop relationships with high level clients
Demonstrated ability working with strong personalities

Executive Assistant, Integrated Marketing Resume Examples & Samples

Provide direct calendar support for a diverse executive team
Make complex travel arrangements, often with little advance notice
Coordinate special events and summits while juggling a fluid timeline and strict budget
Assist in the development of presentational materials using PowerPoint and other tools
Act as a liaison between multiple companies and multiple departments both internally and externally
Act as a host and ambassador to numerous partners displaying knowledge and enthusiasm for our games, conducting tours of the campus and providing top notch customer service
Be prepared to manage competing priorities and complex tasks with minimal direction
Support the broader Integrated marketing team with various team events and meetings
General office duties including (but not limited to): reconciling expense reports, internet research, correspondence, very complex calendaring, etc
Cover letter that includes

Director Digital Integrated Marketing Resume Examples & Samples

Build synergistic partnership pitches that further a client’s brand goals as well as deliver marketing for MTV Priorities
Have an acute understanding of how to develop, use, optimize and measure marketing across all touch points – TV, digital, social, on-the-ground events
Successfully create presentation materials that sell strategic marketing partnerships and the tactics that create them (decks, one-sheets, sizzle reels, content)
Manage, motivate and develop direct reports (Managers, Coordinators, Interns) in a manner that clearly sets priorities and understands workflow
Drive channel initiatives forward on both linear, digital platforms
Maintain an understanding of the Millennial media marketplace and Millennial insights to uncover/build unique content and strategic opportunities
Minimum of 7 years of marketing experience at an agency, broadcast / cable network or national brand
Robust strategic thinking skills and the ability to articulate complex elements simply

Integrated Marketing Specialist Resume Examples & Samples

Minimum 2 years experience in sales/marketing
Intermediate knowledge of Microsoft Office products
Valid drivers license, vehicle insurance, and dependable transportation
Excellent organizational, time management, and communication skills
Self-motivated, self-disciplined, positive attitude

Integrated Marketing Specialist Resume Examples & Samples

Collaborate closely across eMarketing and data analytics teams to structure data asks and ensure correct data is being presented
Working closely with VP of eMarketing and internal merchandizing team to structure complex problems into actionable framework
Create marketing communication plans and campaign performance summary in Powerpoint, word or excel format
Present eMarketing plans to leadership and various business stakeholders on a weekly basis
Assist with search engine marketing efforts around major sporting events and holidays to generate and optimize sales, including but not limited to: Create and oversee PPC campaigns in Google, Yahoo, Bing and other search engines through effective keyword research and compelling marketing/ad copy
Data driven, ability to make decisions based on data and analytics
General search engine marketing and sports knowledge
Proficiency in MS Office - especially Excel and PowerPoint
Ability to plan and juggle numerous projects, meetings and meet aggressive schedules
Attention to detail plus editing and proofreading ability
A self-motivated and highly accountable individual; a good team player
Operationally minded and process oriented
Knowledge in SQL is a plus

VP, Integrated Marketing Resume Examples & Samples

Develop the Integrated Marketing Plan and programs that define the content strategy across all media and channels
Own the marketing calendar and creative briefs to drive asset creation for integrated program development
Ensure that brand and product marketing programs are consistent with brand positioning, marketing strategies, and messaging objectives and are cohesively integrated across all customer touch points
Direct social media strategy and innovation to increase brand engagement, customer acquisition and revenue
Define an experience driven approach with our loyal community to participate in the brand across online and offline formats
Build relationships with culturally relevant partners to activate brand engagement program that highlight the brand and amplify awareness for our new store model
Leverage a deep understanding of the customer and ensures successful translation of market research into actionable insights
Drive marketing innovation by identifying, prioritizing and driving execution of new profitable growth opportunities
Build strong working relationships with key cross-functional partners (e.g., Design, Merchandising and all marketing functions) so that integrated plans deliver on both long-term and short-term business objectives
Identify and lead marketing process improvement opportunities within Integrated Marketing and across cross-functional partners as appropriate

Integrated Marketing Resume Examples & Samples

Coordinates with internal and external subject matter experts – including product management, analytics, direct marketing, marketing, and agencies – to develop an effective plan
Develops and obtains approval on a project brief
Deisgns customer interaction flowcharts to connect all customer treatments
Establishes learning agenda and test plan approach
Incorporates direct marketing best practices and insights from prior campaign results into plans
Utilizes business insights to manage prioritization of work requests
Bachelor’s Degree; 4 years minimum relevant, professional experience in the field of direct marketing
Ability to draw marketing strategies or insights from analysis and then set strategy based on insights
Demonstrated ability to solve basic problems; escalates as necessary

Integrated Marketing Account Manager Resume Examples & Samples

Strategic prospecting and targeting of clients
Consulting local and regional businesses to understand their needs so that tailored solutions can be designed, implemented, and executed
On-going consultation and relationship building with sold clients to ensure performance of their purchased campaigns and to seek renewal and up-sell opportunities
Execute a business plan and sales strategy that ensures attainment of revenue goals
Achieving a monthly sales quota

Integrated Marketing Expert Resume Examples & Samples

Understand market and business to expertly synthesize market insights and company objectives including solutions, industry, audiences, geographies
Define target market and personas definitions/characteristics to fully understand preferences, needs and challenges
Drive strategic planning with business and DBS marketing to understand revenue targets, global and regional business needs, routes to market and translate into appropriate integrated marketing plan
Develop messaging and positioning framework and content plan, including thought leadership assets
Demonstrate expertise in all marketing disciplines to create a customer-focused end-to-end marketing plan across the full marketing mix
Oversee the execution of plan, evaluation of plan performance and adjust direction as needed to ensure high level of success
Act as trusted marketing advisor to business, manage stakeholders expectations to ensure alignment, visibility and high level of satisfaction. Set/ re-set expectations as needed based on required changes
Budget planning and management to ensure full compliance
Strong leadership skills – even without authority
Expert understanding of all marketing disciplines
Team thinking / problem solving / design thinking
Strong analytical skills and an appreciation of data based decisions
Very strong negotiation and mediation skills
Team work and communication
Global view with regional experience
Minimum 8+ years of marketing expertise
10+ years of global AND regional work and leadership experience
5+ years of successful track record of working with customer facing teams like CoE, Sales and Services

Integrated Marketing Specialist Resume Examples & Samples

Write and develop clear, effective, engaging, and on-brand communications to diverse employee audiences across various communication channels including internal and external social media channels
Pull content from multiple internal sources, refine with appropriate research and integrate external perspective as needed to coalesce and deliver compelling communications
Driving, developing, maintaining content for online community general news and events including key projects, initiatives, opportunities, product and solution milestones, success stories, and other organizational announcements
Crowd sourcing of internal and external content to amplify SAP’s message on internal and external communication channels
Drive comprehensive communication strategy for marquee Silicon Valley activities e.g. innovations, partnership activities and SAP sponsored local events
Review, edit, and proofread all content for grammar, spelling, punctuation, accuracy, logic, and adherence to our content and brand standards
Provide communications consultation to internal business partners to support their communications needs and to help them provide well-developed content that employee communications can leverage with minimal rework
Proven ability to align outreach and execution to broader business and communications objectives
Exposure of working across cultures and a collaborative and inclusive approach to working with other teams
Self-starter with a high degree of confidence, aptitude and self-motivation
Strong skills at managing multiple projects concurrently with minimal supervision
Manages development and completion of multiple communications vehicles in line with overall communications plans and priorities
BS/MS desired in Communications, Marketing, or Business
Mastery of verbal and written communication
Broad understanding of SAP products, strategy and communities served, and of SAP people strategy and company organization
Savvy with navigating very large organizations
Experience using web content management systems and editing in an online format
Ability to influence and improve the work of others
Strong critical-thinking, research, and problem-solving skills

Integrated Marketing Chief Expert Resume Examples & Samples

Business lead:Oversee strategy to execution of the Global priority’s Integrated Marketing Plan. Overall campaign/integration strategy, sprint team management, messaging and FY16 execution plan. Own the business planning and execution as an executive managing the end-to-end process, feedback and alignment with the cross team stakeholders (GPO, Audiences, Global Functions regions and MUs). Own the agency relationship to create assets for campaigns in alignment with all stakeholders. Manage the CDM process across all stakeholders to meet FY16 KPIs and the needs of regions and GPO/SME team
Strategic planning: Work independently with key stakeholders in Global Audience Marketing leads, GPO, Regions and Business Planning to determine strategic goals and translate into the integrated plan for SME. Ensure plans, programs and campaigns are perfectly aligned with stated strategic goals. Develop campaign strategy in alignment with Run Simple/IPs that will be leveraged for direct and indirect execution
Strategy Execution – Have a thorough understanding of how to translate business objectives and communications strategy into effective marketing execution tactics. Be fully trained and responsible to ensure brand, quality, consistency, and compliance and proactively push these factors through all related demand generation activities. Constantly monitor use of marketing assets and programs in order to optimize support and enablement, including but not limited to re-formatting, adaptation of rollout plans, fine-tuning of target audiences, integration of new channels or routes to market, etc
Campaign management: Driver of end-to-end campaign definition, build and execution working with cross functional virtual teams (GPO, Integrated Digital, media, partner, industries, product marketing, regional etc.) to define campaign requirements including topic, creative and message development. Manage campaign budget around an optimal mix of tactics, keeping spend within budget and/or finding creative ways to obtain additional funding where needed (i.e. partners, other marketing areas, etc.). Deliver increase awareness of SAP as a provider of SME solutions
Market research and insights: gather and synthesize market insights and customer objectives including solutions, industry, geographies and other information. Expertly understand and define the target audience and its preferences, needs, and challenges. Combine the audience insights with audience intelligence to build relevant programs
Stakeholders management: Be the SPOC/expert
15+ years of marketing experience
Marketing strategy development and planning
Project leadership (large-scaled projects)
Coaching and mentoring peers, expert and senior level colleagues
Deliver break through results
Integrated Marketing Senior Manager
Solution Marketing Chief Expert

Digital & Integrated Marketing Specialist Resume Examples & Samples

Write, edit, and manage a full range of deliverables including, but not limited to, digital media content, blog posts, communications plans, meeting reports, surveys, memoranda, presentations, speeches, talking points, brochures, e-blasts, and content for the web
Coordinate outreach to media, bloggers, and influencers to generate coverage and measurable results
Assist with web and social media optimization, targeted outreach, and digital analytics
Research and monitor LMI’s industry and maintain the knowledge base for LMI and its clients
Handle media activities that includes list-building and maintenance, daily media monitoring, and scanning media to identify opportunities for LMI
Collaborate with our creative and technical teams such as web developers and print designers
Lead brainstorming and creative idea-generation sessions
Assist in event management for major trade shows and LMI-sponsored events
Minimum of three to five years of experience in integrated communications
Exceptional writing and editing skills, and the ability to write strategically, collaboratively, and creatively under tight deadlines
Advanced understanding of integrating digital and traditional communications strategies and tactics with a demonstrable interest in social media tools and trends
Strong knowledge of best practices in the utilization of the most prominent social media platforms
Solid research capabilities, with the aptitude to summarize findings into digestible, actionable synopses
Experience with digital marketing and engagement tools such as Radian6 and Email Studio
Knowledge of how best to align content, technology, and audience needs
Media relations experience a plus
Entrepreneurial spirit and collaborative team inclination
Excellent analytical skills and problem solving abilities
Total reliability

Integrated Marketing Specialist Resume Examples & Samples

Implement well established integrated marketing programs and activities to drive business results
May support the coordination of product launches and marketing campaigns
Participates in the launch planning and message creation by working with Integrated Marketing management and key stakeholders
Support the development of customer facing materials and assist in creating sales channel tools
Helps to strengthen Emerson brand position by understanding the key brand message for product lines

AVP of Integrated Marketing Resume Examples & Samples

Regular communication to leadership on project development, timelines and results
Bachelor’s Degree in Communications, Business, Health Administration or related field. Masters preferred
10+ years in large-scale marketing environments, with healthcare industry experience preferred
Exceptional communication (both listening and writing) skills at both entry and executive levels, with the ability to resonate at all organizational levels
Excellent analytical and creative writing skills
Proficient with Microsoft Excel and ability to analyze and understand business financial reporting
Understanding of basic coding languages (HTML, etc.) and proficiency with Adobe Photoshop or Acrobat Pro

Senior Analyst, Integrated Marketing Resume Examples & Samples

Optimizing existing online real estate to deliver more relevant marketing messages
Ensuring that all online customer-facing links are working properly through regular testing and reporting
Enhancing digital experiences and applications to create a more seamless customer journey
Partnering with internal groups to implement, prioritize and coordinate marketing offers that will be shown to GCP Customers, including OPEN small business Card Members
Regularly checking existing offers and links to ensure that they are performing at or above goal. This will include the analysis of multiple spreadsheets and interaction with online data tracking systems
Liaising with Technologies groups, advertising agencies, and other business partners to re-design and test enhanced versions of Card Member experiences
Coordinating with Legal, Compliance, and other internal teams to ensure that all marketing offers are compliant with the latest regulations and verbiage
Assistance with ad-hoc projects and requests, as needed
Very focused on the customer – excited and passionate about creating great experiences
Bachelor’s degree with 2-4 years marketing experience (financial services experience is a plus)
Strong project management and relationship management skills
Demonstrates strategic thought leadership and intellectual curiosity to proactively identify opportunities, anticipate challenges, and provide creative solutions
Exceptional analytical skills with the ability to derive insights and identify opportunities from large quantities of complex data
Detail oriented – experience ensuring flawless execution in an environment with significant amounts of complex information
Digital expertise preferred – experience with email and/or online channels and capabilities (e.g. A/B Tests, Omniture, Google Analytics, Sales Force, etc)

VP, Integrated Marketing Resume Examples & Samples

Leading a team dedicated to architecting, presenting and executing cross-platform marketing programs that support channel, integrated marketing and advertising sales initiatives, against a dedicated agency and client list
Partnering with Ad Sales to manage client and agency relationships including conception, sale of media/marketing and up-selling the client for future business
Connect our fans to our partners consumers, with solutions that drive success through strategic campaigns that tap into insights, new media products and custom content
Collaborate and interface with creative, channel, research, sales, social and execution teams
Support and strategize with sales executives & management during account development
Championing the Music Groups brands and leading in the development of upfront & fall sales presentations and materials
Teaming with Viacom's research and data teams on initiatives that ensure Velocity remains an expert in trends and knowledge relating to key audience groups that will aid in the development of marketing strategy
Develop marketing ideas and thought leadership designed to highlight Viacom’s marketing solutions/products to our clients (such as VCN, VPG, Vantage etc.)
Create individual opportunities and systems to empower the team at large
Client-focused mind-set while balancing the needs of ad sales and that of the Music & Entertainment Group channels
Motivated manager and dynamic leader who has experience in bridging teams and liaising effectively while sustaining strong and meaningful relationships
Excellent written and verbal communication skills as well as design aesthetic, to effectively articulate information regarding promotional programs to internal departments and external partners
Excellent negotiator and problem-solver
Demonstrates a high degree of accuracy and attention to detail, as well as excellent oral and written communication skills
Ability to thrive, adapt and re-prioritize tasks in a fast-paced, ever-changing environment
Demonstrates strong business and personal ethics

VP, Integrated Marketing Velocity Resume Examples & Samples

Leading a team dedicated to executing cross-platform marketing programs that support channel, integrated marketing and advertising sales initiatives
Effectively collaborating with the Viacom Velocity Pitch Team, Creative, Channel and Research teams in order to develop convergent opportunities to incent future sales
Developing and executing digital/social revenue opportunities that increase revenue on both networks
Support and strategize with Velocity Pitch, sales executives & management during account development
Collaborate in partnership with channel and creative teams to develop original co-branded custom content
Managing a team of approximately 11 direct/indirect reports
Nurturing talent and maintaining a culture of positivity
Responsibly monitor budget and maintain oversight of approximately $4.5MM channel budget
Leadership strategy should include thoughtful team communication and reinforcement
Excellent project management skills and track record
Ability to delegate, identify and provide opportunities for growth and ownership
Understanding how to apply marketing strategy to creative ideas and campaign activation across video, digital, mobile, social and event marketing
Knowledge of marketing with linear and digital distribution, earned media and social media and ability to demonstrate the impact of our advertising programs to drive incremental value to our clients and revenue to the business

Latam Director Category & Integrated Marketing Resume Examples & Samples

Ensures global consistency and leverage of best practices and successes across business units by planning and leading the implementation of regional initiatives
Identifies and communicates key responsibilities and practices to ensure the organization promotes a successful attitude, confidence in leadership and teamwork to achieve business results
Influences and guides market business units and their leadership on strategic marketing issues, strategic category issues, opportunities and initiatives
Leads and develops cross functional project groups to help achieve brand and category objectives by defining, developing, producing and managing Starbucks products and programs
Provides category expertise and shares key learnings across business units. Fosters Starbucks knowledge transfer
Supports the implementation of company programs, procedures, methods and practices to promote Starbucks key messages and achieve a competitive advantage
Ensures MBU’s business partners execute marketing plans efficiently and effectively through coaching and support
Provides stewardship of the Brand for the region
Collaborates with internal marketing leaders and external strategic business partners to develop joint category strategies/plans, oversees implementation and monitors results. Presents strategic initiatives to senior leadership
Consults on the financial analysis for the business and provides future direction for the development of each category
Coordinates the planning and execution of products and programs across multiple channels and segments. Seeks opportunities to leverage product and program rollouts across multiple channels
Develops and manages a portfolio of products or programs. Determines priorities and balances resources among products and programs to optimize overall Starbucks and Licensee financial success
Ensures overall category capabilities across BMUs are developed and upgraded to meet business needs and growth
Leads or participates in cross-functional teams to influence integration of products or programs with overall Starbucks strategic direction, and to identify and develop new products or programs as necessary
Reviews competitive research and trend analysis to guide category strategy and initiatives
Manages relationship with MBU marketing heads; supports Market Business Unit growth and profitability by ensuring provision of marketing service deliverables
Guides, supports and influences MBU marketing heads relative to marketing, promotions and advertising. Ensures compliance with Starbucks standards and agreements
Assists company partners and business partners in use of Global Business Systems to support and guide activities
Encourages and coaches MBUs to gather insights on market trends, competitors and Starbucks performance; capturing best practices and insights form the MBUs and sharing them centrally
Leads brand and reputation management in connection to regional public and government regulations
Ensures MBUs stay within strategic brand framework, or support/champion framework expansion when appropriate
Tracks MBU category performance according to agreed KPIs and use to identify opportunities and challenges and guide MBU category activity
Proven, progressive experience in General Management in retail, beverage or CPG. General business experience (10-15 years)
Experience developing strategic plans and leading product and/or brand strategy, planning & execution (10 years)
Progressive experience managing varied marketing initiatives to build brand awareness in new and existing markets(10 years)
Experience with and/or exposure to working with multiple countries in Latin America region (10 years)
Product, portfolio or brand management with profit and loss responsibility (10 years)
Fluency in Spanish and/or Portuguese written and oral (100%)
Ability to manage diverse portfolio and prioritize objectives
Ability to apply sound business principles/practices to project management and change management processes
Ability to work cross-culturally, to effectively transfer Starbucks know-how, & to adapt to local environment
Ability to apply knowledge of multidisciplinary business principles to achieve successful cross-functional outcomes
Ability to build internal and external long-term business relationships
Ability to lead through influence, persuasion, negotiation and effective communication
Ability to adapt knowledge and experience to local environment
Ability to collaborate with others
Working knowledge of financial planning, forecasting, assortment planning and inventory management

VP, Integrated Marketing Mtv Resume Examples & Samples

Leading a team responsible for architecting and executing multi-platform marketing programs that support channel and client initiatives against a dedicated agency and client list
Connect our fans to our client’s target consumers with solutions that drive success through strategic campaigns tapping into insights, new media products and custom content
Collaborate and interface with creative, channel, research, sales, social, digital and talent teams to proactively develop best in class marketing programs
Develop original multi-platform content franchises working with both internal creative teams as well as 3rd party production companies
Liaise with production, digital, editorial, social, mobile, talent, and event teams to communicate client challenges, build marketing programs to support channel priorities and provide solutions for client needs
Partner with creative and editorial teams to develop original co-branded custom content
Develop and adapt marketing campaigns to leverage new partnerships with social media companies, data targeting products and 3rd party content distribution partners
Build strong relationships with media agency, creative agency and client partners to further our business objectives
Manage and develop a team of 10+ people
8+ years marketing experience at a television network, a major ad/branded entertainment agency or a large promotional firm
Client-focused mind-set while balancing the needs of ad sales and that of the MTV brand and fans
Deep experience developing large scale marketing programs involving linear and digital distribution, earned media, paid social media and leveraging 3rd party platforms including but not limited to – Snapchat, Twitter, Tumblr, Facebook and YouTube
Unique balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on

Manager of Integrated Marketing Analysis Resume Examples & Samples

Maintain the promotional framework that is cohesive, and integrated to support our high-level campaigns and financial goals. Work with the Marketing team to integrate promotions into campaigns and marketing collateral. Provide direction for details of promotions. Provide reporting for Marketing meetings and daily update reports. Maintain and track daily results, campaign and promotional treatment
Provide direction to the CD team to ensure plans roll-up to budgeted targets. Check for reasonableness in planning and review at a detailed level to ensure our weekly and monthly execution will provide the targeted outcomes at a topline as well as at a contribution level
Work with CD and Retail teams to ensure that our promotions, campaigns and marketing collateral are providing customers with a consistent and cohesive experience. Ensure that these treatments will provide the intended contribution
Track expenses and provide insight into cost saving opportunities. Maintain priority reports with savings goals
Analyze current programs and trends to evaluate performance to goals. Provide feedback and recommendations to the team to meet and improve results. Project out possible outcomes based on current trends, test results and history to course-correct and course-optimize as needed
Organize and maintain test results in a central directory. Provide conclusions, summaries and communicate results along with recommendations for next steps
Represent Marketing in the Corporate calendar process and ongoing scheduling of process flow
Excellent oral, written, and interpersonal skills required
Results oriented individual with strong numerical and mathematical skills
10+ years of omni-channel marketing experience, strongly preferred
BA/BS degree in business-related field and/or relevant work experience

Integrated Marketing Assistant, Marie Claire Resume Examples & Samples

Manage and execute integrated marketing team projects, including but not limited to: monthly in-magazine/online promotional pages, sweepstakes/contests, social/mobile activations, monthly email blasts and outdoor advertising promotions
Develop and write standard added-value proposals to support Integrated Marketing Team
Manage marketing budget and department invoices
Manage monthly magazine print order
Support Integrated marketing team with administrative and organizational projects
Manage monthly expenses for key members of the department
Help in coordination and support of brand events and promotions

GCP Europe Integrated Marketing Executive Resume Examples & Samples

Marketing execution
Multi-market campaigns to deliver the GCP Value Proposition
Brand and Awareness initiatives for Europe, working closely with Brand and Comms and Field Enablement colleagues in Global Marketing teams and PR
New and existing product and solution focused campaigns to support key business priorities, working closely with local market teams to deploy consistently across markets
Digital content initiatives to drive brand impact, as well as organic search, paid search, and social media KPIs, supporting both acquisition and customer Budget management
Manage and track the centralized A&P budgets for integrated marketing initiatives across Europe Reporting & Communication
Track, analyze, and develop recommendations based on campaign performance. Share out with relevant stakeholders as appropriate
Serve as key point of contact for our suite of agency partners. Manage communication, scheduling, budgeting, scope management, and project delivery
Collateral management
Maintain a repository of all assets and best practices across markets and in partnership with our centers of excellence. Ensure all stakeholders are aware of and have ready access to resources to help drive their local initiatives
Communicate and collaborate with other channel marketers, product marketers, sales and other stakeholders across markets
Work closely with the Centre of Excellence digital team, as well as regional marketing teams, to bring International
Experience in marketing; financial/B2B services experience a plus
High level of data understanding and analytical skills essential
Excellent relationship management skills and good collaboration skills with the ability to navigate across the organisation to deliver results working closely with cross functional teams
Experience of managing 3rd party vendors and agencies
Additional European languages a bonus

Integrated Marketing Director, Dr, Oz Resume Examples & Samples

Hire, train and supervise junior Integrated Marketing staff (currently an Associate Manager and an Assistant)
Increase advertising revenue by developing and writing integrated proposals for clients (primarily Beauty)
Brainstorm “big ideas” for specific clients and new programs
Captain execution of programs within or under budget
Minimum 7+ years of related experience (preferably in magazines)
Strong supervisory skills (maximizing staff productivity and morale), with the ability to maintain personal productivity while managing staff
Work well under pressure, be organized and able to juggle multiple projects simultaneously
Comfortable with writing in both business and creative styles
Ability to communicate clearly/concisely in both written and oral presentations
Fluency in Word, Excel, PowerPoint; familiarity with InDesign, Photoshop, Illustrator; interest in new technology (especially social media)
Extremely creative and quick to generate ideas
Good understanding of syndicated research

Integrated Marketing Account Director Resume Examples & Samples

Strong entrepreneurial spirit with ability to quickly understand and assess new opportunities to develop high-level nationwide partnerships providing targeted marketing support
Deep experience in omni-channel marketing planning with emphasis on digital strategy
Highly developed writing and interpersonal communication skills
Ability to deliver strategies and tactics on time and on budget as reflected by measurable internal client satisfaction
Past experience and proven ability to successfully manage staff and multiple projects
Must be a highly motivated self-starter. High initiative and follow-through. Ability to think strategically and work in an extremely high-paced environment, managing multiple projects simultaneously. Big-picture perspective
Work is normally performed in a typical interior/office work environment
No or very limited physical effort required
Some travel may be required on as-needed basis

Integrated Marketing & Customer Engagement Manager Resume Examples & Samples

Develop and manage digital marketing campaigns including but not limited to online channel experience, social listening, web analytics, A/B testing, mobile experience, growing reach and engagement with email marketing, push, SMS, SEM, SEO, display, social media and retargeting across all digital channels
Develop, create and deploy the creation of digital content to be utilized in digital campaigns for multiple influencers through marketing automation software to drive customer conversions
Develop and implement contractor training curriculum and program for both product and technology platform
Develop and implement technology platform, service and product adoption strategies
Coordinate with marketing vendor and technology tools to manage marketing automation platform for Advisar
Develop and process lead generation tools and working with sales team to follow up on the leads themselves
Along with the sales team, manage contractor engagement programs
Develop on-line version of training program that will go on website and track users accordingly
Strategically organize and optimize keyword portfolios to maximize website visibility and drive traffic to targeted website pages utilizing the Content Management Software (CMS) to facilitate content upload
Launch a CRM platform integration to support an omni-channel approach using dynamic and personalized content
Collaborate with digital team to ensure we have both printed and digital versions of training and adoption programs
Interact with sales team to identify, attract, sign up, educate and retain preferred contractors
Education: Bachelor’s Degree AND experience: 5+ years of account development and/or management, and/or exposure to conducting training activities
Readiness to travel 60-75% annually
Need to be tech savvy – we can teach our platform – needs to a good tech communicator – extreme patience is a virtue
Ability to confer work with management or development teams to prioritize needs, resolve conflicts, develop content criteria, and recommend a solution

Integrated Marketing Specialist Resume Examples & Samples

Working with integrated marketing program to assist with campaigns and initiatives
Assist with writing proposals
Track budgets and meet initiative deadlines timely
Collaborate with team to assist in multiple areas of marketing
1-2 years experience in Media, Retail, Publishing or Agency industry preferred
Experience with 360 integrated marketing, digital, brand, etc
Self starter and multi tasker
Ability to work in fast paced environment
Passion for fashion

Integrated Marketing Associate Resume Examples & Samples

Work closely with the creative team to develop groundbreaking creative solutions to complex client challenges
Act as the liaison between the agency and the client, serving as a main point of contact for the client and advocating for their interests internally
Oversee the coordination of all projects by keeping client and agency informed throughout the entire project cycle
Help conceputalize, plan, execute and analyze paid media plans, including leading all paid media reporting and project management
Help lead digital and social content ideation and strategy development
Assist with new business pitches and proposals as necessary, including ideation, research and project managment
Coordinate with financial administrators to manage contracts, invoices, purchase orders and more as project needs demand
Serve as expert on brand and brand category, providing competitive analysis and brand review

Manager, Senior Integrated Marketing Resume Examples & Samples

Conceptualize and create custom integrated marketing initiatives through the lens of Tribune Media’s brands
College degree
8-10 years’ experience in advertising sales organization
Experience in project and advertising campaign management; plus for experience managing campaigns with video production
Advanced level of PowerPoint and Microsoft suite
Comfortable with basic Photoshop
Leadership experience preferred
Comfortable under pressure and short deadlines
Must have unrestricted authorization to work in the United States

Integrated Marketing Executive Resume Examples & Samples

Work with the Head of Marketing to develop, write and execute a full scale traditional marketing plan including the creation of sales materials, proposals , event planning and coordinating the overall marketing calendar
Responsible for helping develop, implement and measure strategic integrated marketing campaigns
Researching industry trends, social media/engagement tools and use them within targeted campaigns
Manage the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships,mailing, samplings, etc.) from inception to completion
Utilising public relations, advertising, brand management and design together to form a cohesive marketing communications campaign
Own the monthly marketing calendar
Project management skills with ability to multi-task
Self-starter, ability to deliver in a fast-paced environment, with ability to seamlessly move between proposal writing and project execution
A positive team presence and team collaborator

Integrated Marketing Programmes Manager Resume Examples & Samples

Lead others on planning, development, content, project management, and successful implementation of integrated marketing programs for audiences including awareness, demand generation, pipeline building, acceleration, and customer retention. Collaborate with various internal and external teams including central, regional and local teams to capitalize on the marketing mix with emphasis on the customer. Drives orchestration of branding, communications, data, marketing intelligence & operations, online, digital media, partners, customer references, sponsorships, and events to create audience specific programs
Market Research & Insights - Professionally understand and manage others to evaluate and synthesize market insights and company objectives including solutions, industry, geographies and other information. Expertly understand the target audience and its preferences, needs and challenges. Combine the audience insights with audience intelligence (e.g. propensity models) to build relevant programs. Lead others on audience insights and audience intelligence
Be responsible for Strategic Planning - Independently work with team on Business Planning, Marketing Planning and Business Development/Management to determine strategic goals for the market unit and guide team to translate into integrated audience specific programs. Ensure programs and campaigns are expertly aligned with stated strategic goals
Guide others to develop content and Program messaging - Apply a broad range of knowledge to evaluate and curate content for awareness, demand generation, pipeline acceleration and other strategic purposes, combining market insights, business objectives, knowledge of relevant elements of the SAP portfolio, audience insights and intelligence as well as key messages into integrated programs and/or campaigns. Determine best practices to create repeatable processes and content
Lead team to manage asset development and independently deliver, together with Marketing Execution, Demand Generation, and Strategic Marketing Communications, audience facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging in order to develop high quality integrated marketing programs
Stakeholder Management – Drive active stakeholder management and oversee others to strongly align with business stakeholders to ensure marketing programs closely align to business and sales goals
Head up complex program activation and acceleration within country
Demonstrate high level of expertise in the evaluation of overall performance to drive strategic change. Lead others to refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program adoption and pipeline impact. Manage others in performance management and drive collection and syndication of best practices
Instruct others to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution to share content and asset
Manage individuals and teams
Conduct Performance and Reward Management processes (leveraging the relevant tools and systems)
Set objectives and development plans, review performance and provide feedback on a regular basis
Interpret an employee's behaviors and motivators to coach, empower and enable
Manage the employee life cycle by actively participating in recruitment, selection, performance, succession planning, development and transition activities
Understand and leverage the relevant SAP HR and People tools and strategies that apply to individuals and teams
Minimum 8-15 years of marketing experience
Leading/developing employees
Coaching and mentoring at the managerial and/or supervisory level

Accenture Interactive, Integrated Marketing Resume Examples & Samples

Developing new operating models for our clients that encompass people, process, technology and governance within and across marketing organizations in order to unlock value and meet desired business outcomes
Lead teams to develop new and updated operating models, marketing processes, change, training and communication plans and aid our clients to roll-out and stand up those transformational changes within their organization
Gathering and analyzing information from our clients to determine the most valuable opportunities to improve integrated marketing performance and operations, and designing roadmaps, organizations and operations to deliver this
Identifying ineffectiveness and areas of opportunity within a client’s marketing organization and determining strategic implications. Defining detailed plans, inclusive of people, process and technology, to generate improvements
Leverage knowledge of marketing strategy, brand and campaign operations to develop and implement plans and approaches. Enable client teams to operate in a “new way of working”
Engaging with senior level clients to collaborate on solutions and approaches to improve and grow their ability to meet business objectives
Leading and supporting new business opportunities through client relationship development, pitches and RFP responses
Travel - Required
8+ years of digital marketing operations experience with one or more of the following

Integrated Marketing Intern Resume Examples & Samples

BS required
3-5 years of experience in B2C technology space, ideally in hardware and/or software
Passion for consumer technology
Experience in go-to-market planning, product launches, product marketing, integrated marketing, partnering with product development and marketing teams
Core competencies: cross-group collaboration, drive for results, communication skills, self-starter, problem solving
Prioritizes work, holds teams accountable
Thrives in fast-paced environment. Embraces ambiguity and drives clarity
Has fun, radiates positive energy and has a sense of humor

Integrated Marketing Specialist Resume Examples & Samples

Research trends related to social media/networking and recommend adoption of strategic recommendations. Assist in the creation of social media strategy
Identify proper social engagement venues and functionality, both internal and external
Identify opportunities and value provided by use of social engagement tactics within current and future projects and marketing/communication mix
Monitor the Company’s online communities and presence. Assist in making initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinate escalations or further communications; analyze responses to social media activities and make recommendations
Solicit, create and post content that attracts attention and encourages readers to share it with their social networks, working with internal partners to achieve the desired business goal
Write and edit content for a social network page, blog and microblogging for internal and external communications
Review competitive analysis of social media between the Company and its competition. Partner with internal stakeholders to understand their unique goals, objectives and challenges and ensure alignment across the organization
Participate in social media governance committee (shape and advise an integrated editorial calendar)
Identify and assist in the deployment of social media monitoring solutions
Engage with internal and external market research and agency resources to identify, understand, share and act-on emerging marketplace and competitive trends
Participate in special projects and perform other duties as required
Professional skills with an understanding of industry practices and company policies and procedures
Good planning/ organizational skills and techniques
Excellent conflict resolution skills. Self -starter in creating issue resolution
Excellent decision making skills
Excellent Interpersonal skills
Exercise judgment within defined procedures and practices to determine appropriate action
Direction from manager/director is needed on some complex issues
Developing professional credibility
Experience developing social marketing tactics in B2B environment
Knowledgeable in social media monitoring software
Demonstrated ability to influence social media landscape (e.g., gain followers in social media environment)
Good project management and client/organizational persuasion skills
Ability to influence large organizations without requiring functional control

Integrated Marketing Solutions Digital Summer Intern Resume Examples & Samples

Assist with execution of digital marketing programs including strategy, creative development, search engine optimization, analytics and reporting, and others, from ideation through distribution (as assigned)
Monitor competitive web and campaign activity and supply reports to cross functional team as needed
Manage the quarterly competitive review process including data collection, analysis, and presentation development. Work closely with media and consumer promotions team-members as well as agency partners
Track and analyze digital campaign performance and make recommendations for optimizations and supplying individual brand analytic reports as requested
Participate, as needed, in analyzing promotional program performance and assisting in developing lessons learned in preparation for 2016 brand plans
Analyze category performance and recommend enhancements and optimizations for a cross category delivery of digital efforts
Maintain digital project timelines and budgets (as assigned)
Pursuing a Bachelor's Business Degree with a focus in Marketing, Brand Management or a relatable area of interest
Ability to lead projects, including the ability to establish and deliver goals in a team or independent work environment
Ability to partner effectively and achieve results through influencing team members and agency partners
Demonstrated ability to understand and incorporate customer needs in the decision making process
Demonstrated ability to work in a fast paced, changing environment
US citizenship/Permanent Resident status (sponsorship not provided)
Related experience in digital marketing with a foundational knowledge of digital best practices across, social, paid search, search optimization and analytics
Marketing or marketing-related experience (such as advertising, media, medical marketing, public relations, market research, consumer promotions, or new product development)
Consumer packaged goods or healthcare related work experience
Previous digital media experience
Previous pharmaceutical experience

Director of Integrated Marketing Resume Examples & Samples

Develop annual communication strategies that align to brand and organizational goals, increasing awareness, engagement and brand affinity
Management and execution of both short and long term cohesive communication programs and content plans
Develop and concept ideas that deliver brand and business goals
Drive and coordinate all aspects of programs or content with appropriate cross-functional team members
Develop metrics and tracking programs to evaluate success
Locate and secure partnerships as needed
Develop 360 integrated campaigns, from concept to planning to execution to analysis, (Influencers, Content partnerships, Social Campaigns)
Daily, monthly and annual monitoring, measuring and evaluation of all efforts, continuously learning and improving ROI
Management and mentorship of direct reports
Manage the annual budget
Lead social content team in managing and executing robust content calendars optimized by channel, guiding the creative design team and ensuring all assets are on-brand, engaging and effective
Foster a learning environment by setting and communicating goals and metrics, monitoring progress and providing ongoing coaching and feedback to reinforce and reward behaviors that drive high performance
Identify performance and knowledge gaps on the team and put plans in place to develop, knowledge share, and address gaps as needed
10+ years of experience in a senior marketing or communications role, preferably with intensive work around the development of communication strategy, campaign development, and content strategy
Demonstrated experience with the creation of innovative and customer-centric social media campaigns and content programs, with proven results from such initiatives
Able to bridge communications spanning from social and digital to printed collateral and merchandise, creating a cohesive brand experience that delivers key messages
A proven track record of working cross-functionally and collaboratively while being fully accountable
A keen sense for great writing, editorial content and communication, and the ability to coach and lead others to develop communications in-sync with the brand
Experience bringing a brand to life through multiple touchpoints, from digital to events to merchandise
The ability to effectively develop and manage outside partnerships
Demonstrated ability to build, coach and manage a team
A self-starter who thrives in a fast-paced, start-up like environment
A courageous leader who is willing to champion new ideas and take risks
A creative, enthusiastic and engaging team player
Experience delivering results with budgets large and small, while staying on budget
Excellent judgement representing the brand and company to outside partners
A passion for skincare

Integrated Marketing Associate Resume Examples & Samples

Education/Training:BA degree, 4+ years of marketing experience
Travel:20% travel internationally and domestically. Be available for late night and early morning phone calls with regional teams
Marketing experience with a Global Company including strategic development, creative execution & planning
Experience in managing content creation / distribution in a marketing organization, advertising agency, or media planning/buying agency is highly preferred
Experience using Sports Marketing Assets to build a brand is preferred
Experience in developing and rolling out processes across a global organization
Experience briefing and working with agencies to develop great work
Experience and strong understanding of managing a budget
Strong ability to take ownership –proactively identify solutions & be entrepreneurial
A collaborative, confident and creative thinker with global knowledge and understanding

VP of Integrated Marketing Solutions Resume Examples & Samples

Presents the benefits of Spanish language advertising on one or more of our radio stations to local business owners and/or advertising agencies
Uses interpersonal skills to selling commercial airtime, event sponsorships, and/or customized marketing campaigns designed to achieve the client’s objectives
Focuses on developing new business while also maintaining and growing existing business relationships
Additional job requirements include research, promotions, development, copywriting, servicing, as well as some collection efforts
Strong Written and Verbal Communication Skills
A Self-Confident and Collaborative Team Player
Excellent Organizational Skills and Ability to Multitask in a High Pressure, Fast Paced Environment
Excellent Judgment and Common Sense
A Self-Starter
Cultural Sensitivity
CRM experience required
5+ years of outside sales experience, preferably in radio, and media industry or advertising agency experience is a plus
Knowledge of Television and Radio, research, copywriting, serving of accounts, new business development, and collections for station accounts
Proficient in Microsoft Word, Outlook, Excel, PowerPoint, Adobe Acrobat (PDF), graphic design software, and basic computer skills
Bilingual (Spanish/English) preferred

Integrated Marketing Resume Examples & Samples

A highly motivated, collaborative team player
Capable of managing multiple projects and priorities in a dynamic environment
Experience with drawing insights using analytical tools (e.g. Tableau)
Excellent written and verbal communication skills; English language is a must
Strong proficiency in Microsoft PowerPoint and Excel is an essential
Degree-level education (minimum Bachelors)
This role is based in GoPro’s Munich office

VP, Integrated Marketing Resume Examples & Samples

Develops the overall integrated marketing strategies for North America to drive guest demand and achieve our financial budget goals
Oversees the key North America integrated marketing budget allocations including media, direct marketing/mail, advertising, creative, and consumer insights to drive revenue and increase fiscal targets
Ensures optimal integration of key strategies to ensure a customer journey centric view of our marketing that enables improvement in marketing ROI
Partners with product management teams, guest experience, Public Relations, Sales, and onboard marketing local teams to create innovative and effective messaging, promotions, and marketing content to drive sales
Helps lead digital transformation and personalization efforts, together with our next gen platforms team, to drive improved ROI and our goal of individualized marketing
Partners with sister brands to develop best practices and ongoing processes for real-time benchmarking
Creates ongoing measurement process for all initiatives to create a culture of continuous learning and improvement
Drives a spirit of innovation and new ideas that can breakthrough and create meaningful value for the organization

Director of Integrated Marketing Resume Examples & Samples

Direct, guide, evaluate, and mentor marketing personnel; manage direct reports responsible for specific marketing disciplines; hiring and training of team members
Create process structures to elevate both strategic and tactical work executed by the marketing team with driving collaboration on tools such as editorial, event, campaign and content calendars; yearly marketing plans; budget system practices; metric reporting and analysis; integration of national marketing efforts and implementation of best practices
Go-To-Market Strategy: using research, create and implement campaigns that create a presence in the market and drive business results
Operational Rigor: bring discipline, thoroughness and consistency to marketing processes
Minimum 10 years of experience in marketing for professional services firm
Real Estate experience given priority
Directly relevant experience marketing professional services to corporate community. Ability to create programs that drive and support achievement of sales metrics (financial) and growth goals (portfolio growth, market share, financial). Credentials that evidence strong understanding of what is required to develop and launch new products and services. Experience managing and mentoring diverse team; relevant training/coaching areas include marketing strategy, branding, competitive assessment, public relations, media and collateral development

Integrated Marketing Associate Resume Examples & Samples

Manage NYRR calendar development and budget management. Work with all members of the NYRR Core Team to establish key dates/deadlines across the year
Cultivate strong working relationships and serve as the point-person with other NYRR Partners (United, Airbnb, Gatorade, etc.). Develop cross-partner opportunities and initiatives to ensure all parties are maximizing their respective sponsorship investments and reach
Manage NB’s activation of Race Entries across the entire NYRR yearly race calendar and across all of NB’s global regional teams. Work closely with teams on race entry allotment as well as development of the promotional activation of said entries
Manage New Balance’s strategy and participation in the “One for You, One for Youth” charitable giving program, NB “Test Run” and other similar partnership initiatives. Set and track goals and metrics for these and other Run Center programs
Implement a NYRR Partner Gear ordering process. Develop timelines, documentation, and procedures that will ensure a turnkey process, accurate reporting, strong participation and brand representation across all NYRR partners
Work closely with Marketing Manager to develop and execute Quarterly NYRR Business reports and business review meetings with NYRR and key NB teams. Assist with budget and VIK tracking w/Finance team
Represent NB at some key events in NYC, serve as an important face of the brand to the NYC running community from a PR and Community affairs perspective
Implement relevant, compelling and brand-building programming at the Run Center. Work cross-functionally with other GMBM associates, members of the sales team, sports marketing, Product Teams, etc. as well as NYRR team to develop calendar, schedule and activate this programming
Provide logistical and administrative support to Global Partnership Manager: meeting scheduling and participation, notes/follow-ups, etc
B.A. degree in related field with 5 years of client-facing, partnership experience, event, promotional, sports marketing experience, or equivalent
Excellent project management experience
Demonstrate ability to manage programs on strategy, on time, on budget
Must be able to communicate effectively to all level of the organization
Strong written, verbal and presentation skills
Experience working with external vendors and partners
Willingness to travel is essential
Personal connection to or interest in running strongly desired

Dir, Integrated Marketing Resume Examples & Samples

Drive and coordinate integration of digital strategy across all channels
Stay abreast of emerging digital technologies, media opportunities, approaches and strategies
Work closely with IT and marketing operations to define business requirements for evaluation, acquisition, implementation and integration of digital systems
Collaborate with and advise other functions (e.g. customer marketing, communications, digital commerce, customer care) to define the nature of, and desired outcomes from, digital experiences for primary audience categories (e.g. customers, prospects, partners, sales, investors)
Incorporate digital best practices spanning interface design, user experience, new capabilities, privacy laws and regulations, and digital strategy compliance
Use analytics to continuously audit and improve digital experiences and outcomes
Oversee testing of digital user interfaces (e.g. landing pages, microsites, portal pages)
Develop and execute measurable demand creation
Implement testing methodologies to enhance the
Five or more years of b-to-b digital/inbound marketing including Web and content marketing, ability to leverage social media to seed demand, search engine
Demonstrated skills in positioning and differentiating

Intern Integrated Marketing Resume Examples & Samples

Weekly or bi-weekly meetings to discuss their work with their manager or mentor
“Lunch and Learn” presentations on a variety of professional development topics
Intern Poster Session and Intern Symposium
Social mixers and events

Senior Manager, Global Integrated Marketing Resume Examples & Samples

15 years' experience in marketing, global experience preferred. Must have a strong understanding of go-to-market strategy and execution, as well as a talent for design and creative analysis
Demonstrated experience in product marketing, integrated marketing, and/or brand management experience in a B2B or technology company
Industry knowledge of data communications, consumer devices manufacturing, high-tech industry and/or Internet of Things (IoT) a plus
Track record of demonstrated success delivering business impact through marketing initiatives
Experience with the full marketing mix and knowledgeable on current marketing communications trends and practices. Fluent in digital marketing and utilization within a holistic marketing program
Outstanding communication and presentation skills (written, oral, listening, influencing, coaching, strategic communication planning). A convincing communicator with compelling perspectives and knowledge of industry and marketing trends and innovations
Strong business acumen, knowledge of the customer, the competition and issues impacting business coupled with the ability to use this information to shape communications and strategies
Strong collaboration and influencing skills, with a proven track record of forging excellent relationships across organizations and with senior management
Experience with sales and marketing systems such as SalesForce.com, Eloqua and Adobe CQ5

Integrated Marketing Intern Resume Examples & Samples

Assist the VP & Brand Directors in formulating and executing strategic marketing plans for the Company that support achievement of annual gross margin, sales and profit goals
Work directly with emerging brand directors to apply entrepreneurial thinking and develop guerilla marketing campaigns
Partner with digital and traditional marketing channel leads to implement awareness & trial campaigns for emerging brands
Work with emerging brand directors to develop and document a clear marketing strategy, articulating target customer demographics, value proposition and marketing plans
Assist sales, stores, and marketing management with effective, on-brand advertising materials and communications
Assist in drafting promotion layouts and text as campaign materials and presents to the Marketing Manager for approval and review
Review marketing projects with Manager that are assigned, previous marketing materials, which are used in assignment area and gathering materials about competitive companies in their field
Work with partners and team members to define, plan and create content and implement special projects such as targeted digital campaigns, localized marketing collateral for stores, wholesale or B2B use

Integrated Marketing Specialist Resume Examples & Samples

Provide marketing strategies, support and reporting to improve customer acquisition, segmentation, targeting, and return on marketing investment. Create and test strategic roadmaps for lead generation, growth, yield and conversions through all channels
Lead the strategy, design and evaluation of customer insights and strategies for data collection. Discover new paths for business growth through optimizing existing tactics, new media or customer insights
Manage marketing automation platform and template development, ensuring compliance with best practices. Support platform integration with other marketing platforms (i.e. WordPress websites, social media channels, etc.)
Manage the relationships with the enrollment marketing leads within our technology and external partners (i.e. marketing automation platform, direct marketing, paid media, etc.)
Support writing, editing, and optimization of email, web and other marketing copy, ensuring compliance with best practices and consistency with the Wheaton brand
Develop and maintain analytics reports and dashboards on lead generation, marketing attribution, and program enrollment trends, to provide insight to key enrollment stakeholders and the Marketing & Communications team
Use A/B tests, experiments, quantitative research, statistical analysis, testing, and modeling to improve and optimize conversion rates across a variety of owned and paid channels such as print collateral, paid and organic search, display advertising, email, and web properties. Work closely with Marketing & Communication and Admission and Enrollment teams to provide strategic recommendations for improving future performance and optimizing the college’s return on marketing investment
Develop and maintain functional expertise in a broad array of integrated marketing subjects, including marketing automation, database marketing, email marketing, social media/content marketing, analytics tools, techniques, and other business intelligence requirements as needed. Share in development and reporting of industry trends, best practices, and opportunities to internal team
Bachelor’s degree and 5 or more years of relatable communications or marketing experience required, or equivalent combination of education and experience
Vast experience with email marketing, marketing automation and customer relationship platforms, preferably with experience in Technolutions Slate platform
Demonstrated experience with all aspects of the marketing mix and integrated marketing principles and strategy
A keen interest in the latest developments, industry trends, and best practices for integrated marketing, enrollment marketing, and business analysis
Team-oriented and self-motivated, with the ability to think creatively and analytically

Senior Integrated Marketing Specialist Resume Examples & Samples

Manages complete marketing automation process for marketing campaigns, including email creation, campaign canvas set-up in Eloqua, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
Designs emails, landing pages, lead capture forms, thank you pages and mini-websites leveraging JavaScript and HTML coding
Consults with marketing managers to ensure robust campaign documentation is created for each marketing initiative
Selects accurate data and segmentation for targeted recipients
Manages data fields for hygiene and segmentation
Conducts quality reviews and approvals to ensure accuracy and successful lead capturing
Uses data and testing to optimize and improve email content and targeting for customer communications
Stays current on industry trends and best practices to in an atmosphere of testing, learning and improving
Ensures compliance to global regulatory requirements, such as CAN-SPAM, CASL, etc
Supports Eloqua users by maintaining documentation, training and sharing across the global organization
Works closely with the website and ecommerce teams to integrate tagging and tracking across all digital assets
Programs in JavaScript, codes in HTML and understands Bootstrap, Oracle Database, and CMS
Strong knowledge of Excel and HTML
Marketing Automation Certification in Eloqua, Pardot or Marketo and four plus years setting up campaigns
HTML/HTML5, CSS/CSS3, JavaScript/jQuery, Adobe Suite, Bootstrap ¾, Google Analytics
Embraces change, is flexible, handles pressure, and can adapt in an evolving environment
Demonstrates a strong understanding of marketing automation best practices
Understands digital marketing and social media
Working knowledge of Oracle Eloqua 9/10, Web/Graphic Design, APSIS, Litmus, SEO

VP, Integrated Marketing, Cnbc Business Day Resume Examples & Samples

Drive innovation and delivering best in class multiplatform marketing ideas that meet client needs, leverage brand assets and align with the CNBC brand
Being creative, strategic and analytical while consistently collaborating to deliver go-to-market strategies for new and existing opportunities and proactive sales materials
Proactively identify and develop solutions to generate revenue tied to endemic and non-endemic prospects and opportunities across linear, digital, social and events
Manage, lead and direct the integrated marketing team
Serve as overall relationship manager with the editorial leads in order to bring value to all constituencies
Work closely with the Senior Vice President of Sales for News to develop and execute original content solutions
Maintain a strategic view over the team’s portfolio to align and maximize impact of solutions provided to key stakeholders
Work with Sales Management/Integrated Marketing to identify key categories, clients and programs for partnerships and develop go-to-market strategy
Serve as the key point of contact for the Sales team on an ongoing basis to review accounts, solicit challenges and develop recommendations for new opportunities and procedures
Represent CNBC internally, as part of the NBCUniversal news properties or the entire NBCUniversal Portfolio, and externally in the marketplace with clients and agencies
Serve as lead when working with the NBCUniversal Client Partnerships/Portfolio Marketing team to help respond to RFPs, identify priorities and merchandise opportunities
Work with NBCU Audience Studio and other research resources to understand data capabilities and lead the team to apply data and insights to creative opportunities
Interface with Portfolio Sales Marketing team to consult on programming, priorities and positioning to inform stories and develop presentations and collateral
Minimum of 10 years of experience in advertising sales marketing within the cable/broadcast television industry, advertising agency or digital company with ad supported revenue or highly related experience
Minimum of 5 years of experience with financial news content required
Demonstrated track record of success in translating advertiser objectives into high profile integrated marketing campaigns from creative problem solving brainstorms through flawless execution
An understanding of marketing partnership development, strategy and sell through and the ability to leverage these skills internally and externally to brand clients, branded entertainment companies and media agencies
Entrepreneurial spirit with desire to work for a large organization
Comfort with various types and sources of data and ability to derive insights from data; interest in applying data to inform creative solutions
Ability to supervise, develop and motivate a team consisting of marketing, operational and creative staff
BA/BS degree highly desired, Master’s degree or equivalent experience preferred

Marketing Specialist, Integrated Marketing Resume Examples & Samples

Minimum of 2-3 years of marketing-related experience
Bachelor’s Degree required, MBA is a plus
Experience working effectively cross-functionally in highly matrixed organizations
Exceptional communication and presentation skills, comfortable presenting to large audiences and senior leaders
Adept at using data to create a business case or inform a strategic decision
Creative and innovative by nature with a willingness to champion new ideas
High energy, commitment to drive and produce results and strong bias for action

Intern, Integrated Marketing Resume Examples & Samples

Assist in crafting the messaging and positioning for brand products and ad sales marketing materials
Support the team in developing sales-related materials
Research industry best practices and techniques to continuously look for new ways to improve CBS Local’s ad sales marketing efforts and offerings
Support day-to-day work of the team which may include the development of sales materials (writing, presentation layout), internal guidelines, and general administrative tasks
Must be enrolled in a full-time accredited college or university; junior or senior status preferred (intern will be required to produce verification of current enrollment)
Minimum 3.0 GPA
Must be able to meet the time commitment for the internship program (10 weeks in duration; 20 hours per week)
Must have a passion for digital media
Must have strong organizational and time management skills; attendance and punctuality is a must
Must have proficiency in MS Office suite
Prior experience in a professional environment preferred

Senior Integrated Marketing Specialist Resume Examples & Samples

Project manage day-to-day baseline marketing activities
Coordinate across various external/internal teams (including global teams) to execute marketing plans and drive alignment
Develop, manage and monitor work-back plans and create regular status reports for major campaigns and launches
Drive campaign measurement and analysis, providing insights for continuous improvement and evolvement
Support content curation for campaigns
Create and copyedit marketing content
Coordinate lead nurturing campaigns, from development to execution
Provide inputs into strategic planning process
Research new tactics, channels and tools for improving marketing impact and efficiency
Limited travel required

Integrated Marketing Specialist Resume Examples & Samples

1-3 years of work experience
Series 7 and 66 licenses, or willingness to acquire
Financial services and/or asset management experience

Senior Analyst Integrated Marketing Resume Examples & Samples

Job Functions include but are not limited to
Bachelor's Degree in related field required
Understanding of multiplatform content experiences
A visual and verbal storyteller who can bring to life complex concepts in vibrant, exciting ways in a presentation or pitch
Digital, mobile and social experience and understanding. An interest in new media and its use among various demographics
Possess a foundational understanding of how people consume media and how media and marketing success is measured
4-5 years of experience on cross-functional marketing teams, including agency, digital, media, and/or marketing integration role at a brand
Kids/Toy experience is a plus
Proven track record of best-in-class work and results
Excellent verbal, written communication and presentation skills
Master at ppt, excel, word

VP, Global Integrated Marketing Resume Examples & Samples

Design and implement marketing experiments to gauge and improve the efficacy of various tactics
Establish KPIs for success at each stage of the purchase funnel and conversion between stages
Look across the company’s businesses and stakeholders and truly integrate our marketing efforts around both the consumer and the value proposition
Purposefully understand our target consumers and their motivations at each stage of the purchase funnel to convert a sustainable stream of shoppers into buyers into loyal advocates
Consult as a strategic resource to country-level marketing and business leaders to plan and execute analytics-informed integrated marketing campaigns with particular focus on eight key global markets: Chile, China, Japan, Korea, Mexico, UAE, UK, and the US
Localize global frameworks and processes for the development of integrated marketing campaigns, including
12+ years of global consumer marketing with broad experience and measurable achievements in brand management, brand promotion and integrated campaign development
Demonstrated effectiveness in international roles; cultural agility
High organizational intelligence; ability to operate and influence within a complex, matrixed environment
Comfortable operating independently as well as highly skilled in coordinating cross-functional team work
Disciplined and rigorous analytical marketing expertise across all product life-stages for global brands; FMCG training and experience ideal
High EQ and “servant leadership” temperament
Excellent communication skills; powerful and simple writing and verbal style across all forms of communication to diverse audiences, including email, case studies, intranet sites, videos, conference calls and presentations
Spanish, Portuguese, Japanese, Korean, Mandarin, a plus
MBA or relevant advanced degree preferred

Senior VP, Integrated Marketing Resume Examples & Samples

Create digital marketing strategy and lead a team that executes these plans for online and mobile marketing / business development, supporting all lines of business (consumer, wholesale, wealth management, and payments). Supervise the enterprise strategy for paid search, SEO and landing pages
Accountable for ROI analysis and measurement practices. S(he) will lead measurement initiatives across channels including test and target, multi-variant testing and attribution analysis
Ensure digital marketing strategy encompasses all USB channels – branch, phone, ATM, online, and mobile
Collaborate with Key Marketing Segment managers to utilize online /mobile channels to achieve key U.S. Bank line of business revenue goals, as part of the overall line of business marketing plans
Collaborate with the Director of Marketing Shared Services on digital advertising and planning activities for LOB goal achievement and brand awareness
Collaborate with Technology & Operations and Consumer Channel Leaders to influence customer engagement online and with mobile products
Drive Digital and Data Innovation with the goal of delivering best in class personalize customer journey’s and experiences
Deliver a best in class Digital and Direct Marketing Capability to support our broader brand building and performance marketing initiatives
Bachelor degree is required, Master’s degree is preferred
Strong track record of 15+ years leading a digital marketing team in a highly collaborative, complex, consumer-centric business
Deep experience in Financial Services is ideal, but will consider other best-in-class consumer experience with depth in emerging technologies, digital strategy and website optimization (i.e. Insurance, Consumer Services, Retail, Hospitality, CPG)
Possesses world-class leadership skills and has managed a team of comparable size to U.S. Bank; passion for recruiting, developing and retaining top-talent
Proven success developing digital marketing plans in support of high transaction and service level businesses. A proven track record of delivering business results in an integrated cross-channel environment
History of making an impact, developing and executing on strategies and delivering superior results in both the short and long term
Demonstrated ability to understand, define and deliver a superior online customer experience
Exposure to ROI analysis and measuring the channel’s effectiveness is essential
Ability to develop tools, metrics and performance indicators to measure success and rate performance in order to benchmark results
Must have exceptional and “flexible” collaboration skills as this position will partner with multiple stakeholders, including marketing segment leaders, product managers, channel managers, technology and operations leaders and professionals
Possesses organizational awareness and demonstrated relationship building skills, with a superior ability to “make things happen” through the use of positive influence
Skillful and powerful communication (written and verbal), negotiation and partnership skills to balance stakeholder input but remain objective to reach the right outcome

Integrated Marketing Specialist Resume Examples & Samples

Collaborating with Regional Managers and Advisor Consultants to grow and expand their businesses by mining strategic client and sales data applications to better focus/target sales efforts
Proposing, implementing e-mail strategies to support approved Marketing strategies
Determine target audiences, relevant content for e-mail campaigns
Develop, deploy e-mail campaigns via SalesForce/ExactTarget enterprise platform
Working w/Digital Marketing team to execute Social Media initiatives
Help Regional Managers/Advisor Consultants optimize their LinkedIn profiles, share approved content, and create discipline around this emerging channel
Tracking, processing leads and reporting campaign results to both Sales and Marketing teams
Analyze campaign results and present findings, identify leads, and recommend next steps including optimization tactics
Running Morningstar Portal and Hypothetical Requests
Consulting on CRM best practices, lead tracking
Understanding, communicating key marketing initiatives and product updates
Actively participating in weekly Sales and Marketing team meetings to ensure that both departments’ objectives are properly coordinated
1-3 yrs. work experience, fin serv/asset management experience preferred
Extremely high attention to detail, willingness to learn and optimize
Technical proficiency with broad range of data mining, marketing applications
Ability to follow established procedures
High sense of urgency, high degree of initiative and motivation
Team player, ability to work successfully in a highly collaborative environment
Strong interpersonal, communication, and follow-up skills
Resourceful with excellent problem-solving skills
Significant desire to learn and grow asset management industry knowledge

Integrated Marketing Specialist Resume Examples & Samples

Integrated Marketing Support*
Support the creation of Integrated Marketing plans by executing against various tactics that meet Brand's marketing objectives and aligns with brand positioning and creative campaign
Build 1:1 relationships with agencies through execution of specific tactics
Actively seek out and understand new opportunities and trends in Integrated Marketing, recommend for Brand specific plans
Relationship Marketing*
Executes the Relationship Marketing Model for the brand
Co-Develops, with Associate Integrated Marketing Manager, their brand's Channel Strategy inclusive of all Consumer
Promotions and Social/Digital tactics and programs.*
Develops editorial calendar and evergreen social content to be shared across social media channels (Facebook, Instagram, Twitter, Pinterest, CRM, and Website)
Works with Associate Integrated Marketing Manager to develop Paid Social strategy and executes with minimal oversight
Oversees all community management activities, including trainings, with the agency responsible
Builds and executes in store tactics, offline sampling FSI/dFSIs, influencer, and CRM programs
Manages monthly reporting, pulling metrics from our platforms, and works with Associate Integrated Marketing Manager to share out to Brand teams
Represents Integrated Marketing team in response to Issues/Crisis management in partnership with Consumer Connections team, Quality Assurance team and Public Relations team
Stays up-to-date on digital marketing trends, constantly mining for opportunities to improve brand personality, engagement and growth across relevant channels
Manages digital coupons and sampling vendors
Executes projects/tactics on time with oversight/coaching from Assoc. Manager & Executes projects/tactics with oversight/coaching from Assoc. Manager
Execution of budget line items, invoicing, and coupon redemption
B.A. or equivalent
1-2 years in either Consumer Promotions or digital/social marketing role- on either agency or client-side - or Brand Marketing role

Integrated Marketing Assistant Resume Examples & Samples

Maintains calendar and coordinates internal and external meetings and conference calls for the Pitch Team SVP. Books meeting rooms in multiple locations, arrange and initiate video conferences and prepare rooms for large meetings. Circulates meeting materials
Maintains contact lists for internal and external needs alongside other organizational documents (I.e. team vacation calendar). Notifies related departmental staff of appointments, meetings and deadlines
Coordinates and schedules all aspects of travel (flights, hotel and ground transportation), prepares travel itineraries and assists with related travel documentation for the Pitch Team SVP. Uses online tools and interacts with travel company
Prepares and submits travel and expense reports and manages supplies orders and inventory
Develops and maintains organizational systems for efficiency and accuracy
Supports the Integrated Marketing Coordinators to help develop materials across various Viacom Music & Entertainment properties
Participates in brainstorming sessions where creative direction is developed along-side the pitch, execution and channel creative teams
Supporting the team in authoring materials for the advertising sales force, including standard sponsorship packages and one sheets
Work along side the teams coordinator to track, communicate and disseminate client sponsorship information within your core team as well as across the IM Client Teams in order to provide oversight and a constant flow of communication
Schedule weekly brainstorm meetings and coordinate leader assignments
Monitor progress on all outstanding custom pitches and update reports accordingly
Strong knowledge of Power Point and Excel
Proactive, organized, personable with a client-focused mind-set
Excellent project management, problem-solving, creative writing and research skills
Interest in social media and digital platforms with a passion for marketing, entertainment, music and comedy
Demonstrates a high degree of accuracy and attention to detail, organization as well as excellent oral and written communication skills

Associate Integrated Marketing Specialist Resume Examples & Samples

Research trends related to social media/networking and provide recommendations to management
Assist in the identification of proper social engagement venues and functionality, both internal and external
Monitor company online communities and presence. Assist in making initial responses to inquiries, complaints, comments and other contacts generated through social media and coordinate escalations or further communications
Solicit, create and post content that attracts attention and encourages readers to share it with their social networks
Edit content for a social network page, blog and microblogging for internal and external communications
Begin to partner with internal stakeholders to understand their unique goals, objectives and challenges and ensure alignment across the organization
Assist in the deployment of social media monitoring solutions
Learn skills to become a seasoned, experienced professional with a full understanding of industry practices and company policies and procedures
General proficiency with tools, systems, and procedures
Good planning/organizational skills and techniques
Good analysis and problem solving skills
Good writing and communication skills
Basic conflict resolution skills
Experience developing social marketing tactics in B2B or B2C environment

Integrated Marketing Specialist Resume Examples & Samples

University degree in Economics is required; Bachelor in Marketing is preferred
Minimum of 3 years of relevant experience in Marketing Communications
Experience in marketing at European level is an advantage
Fluent level in English
Good knowledge of Microsoft Office, Outlook, and web tools
Ability to translate complex marketing concepts to business partners and clearly articulate benefits and results
Available to travel up to 15% of working time in Europe

Integrated Marketing Specialist Resume Examples & Samples

Go To Market (GTM)– Create, deliver & manage integrated marketing campaigns to meet GTM and revenue goals
Define the creative approach for campaigns to accomplish marketing goal, working closely with the creative team and brand managers to deliver campaigns to support business growth
Leverage content –to drive Marketing Qualified Prospects (MQP) and Sales Qualified Leads (SQL)
Customer analysis – working with Marketo (marketing automation software) and marketing analyst team to segment and target customers or prospects
Campaign management – Project managing from idea through execution
Track ongoing campaign/program metrics, including lead generation, campaign effectiveness, engagement levels, funnel advancement working with Marketo and marketing analytics team
Assist in deriving insights and recommendations based on data to product marketing and businesses
Provide support for ad-hoc marketing projects, including customer and segmentation analysis
Provide support for internal clients and marketing activities where relevant
Keep abreast of the business units’ healthcare market, competitive updates and enhancements in technologies
Engages in continual learning in support of the understanding of Premier, healthcare and product marketing
Area of Study: Marketing, Product Management, Communication
2-4 years’ experience with Marketing, experience in demand generation activities (marketo, salesforce.com)
Marketo Certification required
SalesForce experience required
Digital marketing experience required
Marketing within a healthcare setting preferred

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