Director, Integrated Marketing Resume Samples
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Director, Integrated Marketing Resume Samples
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HZ
H Zulauf
Holden
Zulauf
461 Kovacek Rapids
Chicago
IL
+1 (555) 313 7727
461 Kovacek Rapids
Chicago
IL
Phone
p
+1 (555) 313 7727
Experience
Experience
Los Angeles, CA
Director Integrated Marketing
Los Angeles, CA
Huel Group
Los Angeles, CA
Director Integrated Marketing
- Develop processes for briefings, timelines, be a project manager and creative partner and developer
- Assist General Sales Managers in managing the New Business Development account lists
- Manage development of Marketing Integration team, assess, coach and provide leadership
- Work closely with VP, Media & Marketing Integration for best deployment of resources, driving excellence across all work within the organization
- Work with Digital Department to develop programs to generate revenue through station website
- Collaborator working across Brands, Teams, and campuses that can quickly assess how best to leverage resources to drive best in class consumer engagement work
- Create and execute monthly and quarterly projects that are designed to generate non-spot revenue for the radio station
Phoenix, AZ
Director, Integrated Marketing
Phoenix, AZ
Parisian, Runte and Heaney
Phoenix, AZ
Director, Integrated Marketing
- Manage, motivate and develop direct reports (Managers, Coordinators, Interns) in a manner that clearly sets priorities and understands workflow
- Work with creative team to establish continually develop the Gogo brand as a technology leader
- Manage multiple agencies and partners to concept, develop and execute all creative that is relevant to each brand’s positioning, core demographic
- Manage the career growth and development of the Managers
- Manage and mentor a team of managers, ensuring career development and growth
- Work directly with senior management on supporting the development of advertiser packages that drive print and digital sales
- Manage, nurture, and inspire a team of Hulugans to provide strategic business oversight and career development
present
Los Angeles, CA
Associate Director, Integrated Marketing
Los Angeles, CA
Thiel LLC
present
Los Angeles, CA
Associate Director, Integrated Marketing
present
- Work within established budget guidelines and manage costs for all projects
- Manage production schedules for projects and produce excellent work within a deadline-oriented department
- Work with sales and marketing counterparts to ideate, develop and implement creative media programs across print, digital, social, and event platforms
- Create and manage budgets for pitched and sold programs
- Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue
- Participate in execution of signature events through management of client sponsorship
- Act as partner with sales reps to develop sales strategy and drive category growth
Education
Education
Bachelor’s Degree in Marketing
Bachelor’s Degree in Marketing
University of Cincinnati
Bachelor’s Degree in Marketing
Skills
Skills
- Exceptional verbal and written communication, a strong attention to detail, and the ability to motivate others to do their best work
- Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
- Excellent communication skills – ability to connect with CEO to CSR’s
- Proven strong project management skills, organization and attention to detail in an extremely fast-paced, deadline oriented environment
- Strong business & work ethics
- Work with internal and Nordstrom teams to support development of seasonal fashion, editorial and merchandising POVs and the cross-departmental initiatives to support that strategy
- Guide corporate communications, social media content and event strategy and execution, helping to convey the HauteLook story among key media, influencers, brands and customers
- Provide oversight to promotional integrated campaigns. Work with Creative and Marketing teams to spearhead cross-channel communication and ensure strong creative ideation and development, marketing best practices, seamless execution and measurable results
- Partner with Buying, Planning and Marketing teams to develop a compelling merchandising and editorial initiatives, incorporating trends, seasonal and retail occasions, brand and third party partners, and other content designed to increase traffic and drive conversion
- Excellent internal and external presentation skills
15 Director, Integrated Marketing resume templates
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1
Director, Integrated Marketing Resume Examples & Samples
- Lead sponsorship execution and oversee all aspects of sponsorship campaigns including, but not limited to, video production, design, ad solutions, distribution via social and earned media channels, consumer & event marketing
- Collaborate with the Integrated Marketing Client Solutions team to create best in class sponsorship opportunities for various Spike properties across all screens
- Work closely with Integrated Marketing counterparts and Ad Sales to customize sponsor offerings based on client/brand objectives
- Communicate campaign objectives and benchmarks to relevant internal departments to ensure successful sponsorship implementation
- Serve as a liaison between Clients, Integrated Marketing Client Solutions, Ad Sales, Production, Development, Media Planning, and Traffic teams throughout the sponsorship execution process
- Manage, motivate and inspire junior members of the team
- 6-10 years relevant marketing experience within media/entertainment industry, promotions/advertising agency or branded entertainment company
- Creative mentality
- Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
- Exceptional organizational skills. Extremely detail oriented
- Proven track record in account management
2
Director, Integrated Marketing Resume Examples & Samples
- Lead the ideation and development of innovative and brand-defining marketing sponsorships across desktop, mobile, TV and tablet platforms for our advertising clients
- Responsible for all adult-directed properties, including NickJr, TeenNick, Nick at Nite and NickMom across TV and digital
- Spearhead NickVision, our branded entertainment platform, developing new franchises and communicating performance and success to IM and sales
- Serve as the primary point person for site content and on-air programming teams, providing the integrated marketing and sales POV and requirements on content features and launches
- Serve as internal resource for IM for custom proposals, helping generate client-specific sponsorship integration ideas across all categories and media
- Spearhead quarterly assessments of sponsorship performance, including sell-through, performance metrics and key client categories
- Present sponsorship packages, market insights, content plans to internal groups regularly
- Spearhead the Adults sponsorship package development process to create smart, strategic sponsorship packages that showcase excellent storytelling, incorporate research and drive incremental advertising revenue
- Constantly research new marketing and digital trends, platforms and experiences that can inform our sponsorship packages
- Inspire the Adults Sponsorships team to deliver the best work possible
- Manage the career growth and development of the Adults Sponsorships team
- 6-8 years of experience in developing marketing ideas across digital & TV
- Big picture thinker who identifies business needs and builds plans to address them
- Experienced team leader who draws out the best performance from each team member
- Highly skilled diplomat who excels at building relationships across the organization
- Strong desire to work for a global brand and to help drive innovation in advertising within Nickelodeon
3
Director, Integrated Marketing Resume Examples & Samples
- Lead the strategic development of marketing partnerships between MTV and advertising partners
- Inspire clients with innovative ideas that bring their brand and MTV together
- Superb cross-functional and project management skills and a track record of building 360 marketing programs that deliver on brand objectives and also grow revenue
- Proven ability to manage and supervise a high-performing team
4
Director, Integrated Marketing Resume Examples & Samples
- Direct strategy, programs and tactics across multiple titles and campaigns
- Plan for long -range growth of the publishing division and marketing department by reviewing past campaigns performances and seeking future improvements; communicate the goals, needs and results of the department to supervisor, editors and publisher
- Establish key partnerships online and offline with 3rd parties to further the reach and appeal
- Review and share post-mortem analysis of each measureable campaign for future opportunities
- Manage performance of the team
- 5-7 years of experience in trade book marketing; children’s marketing experience preferred
- Strong understanding of the teen marketplace and ability to identify with key contacts and programs within this space
5
Director Integrated Marketing Resume Examples & Samples
- Assist in the brainstorming of categories to call on for events
- Assist sellers in growing current sponsor revenue share
- Develop customized presentations of the highest quality for new and existing revenue opportunities
- Develop and grow relationships at multiple levels of the customer’s organization in order to guarantee effective contacts internal to the organization and to be aware of problems and opportunities
6
Director Integrated Marketing Resume Examples & Samples
- Revenue development
- Attend client meetings; Attend department meetings & station sales/promotion meetings
- Brainstorm sponsor activation plans
- Provide leads and/or research for ideas
- Create sponsor event decks and custom client proposals
- Productivity
- Oversee coordination of event execution & implementation
- Demonstrates proper planning & follow through
- Provides expected quality and quantity of work in fast paced environment
- Works independently
- Knows when to request guidance
- Maintains flexibility
- Reliability
- Effective time Management with strong ability to multi-task
- Ability to delegate & prioritize
- Manage deadlines
- Communication & Interpersonal Skills
- Verbally expresses oneself clearly, effectively and accurately
- Writes clearly, effectively and accurately
- Listens well and accepts constructive feedback
- Shares information appropriately
- Keeps all parties informed in a timely manner
- Contributes to a collaborative & team-oriented atmosphere
- Works effectively with diverse employees, peers, management, and clients
- Decision Making & Problem Solving
- Identifies issue quickly
- Maintains calm, professional manner
- Requires little oversight in managing issues/problems
- Develops creative & timely solutions
- Accepts responsibility and accountability for decisions
7
Director Integrated Marketing Resume Examples & Samples
- Confer with department heads to discuss programming and sales promotion
- Monitors and analyzes sales/programming promotion results to determine cost effectiveness of promotional materials
- Adhere to station policies regarding pricing, merchandising, contesting, commercial content, competitive product protection, etc
- Work with Digital Department to develop programs to generate revenue through station website
- Ability to multi task and meet deadlines is required
- The ability to secure cross promotional partners, communicate sponsorship information to relevant CBS internal departments (programming, promotions, digital), and to demonstrate sound judgment in decision making is also a factor in candidate success
8
Director, Integrated Marketing Resume Examples & Samples
- Partner with Brand Sales, Planning and Marketing teams to develop a compelling merchandising and editorial calendar, incorporating trends, seasonal and retail occasions, brand and third party partners, and other content designed to increase traffic and drive conversion
- Oversee all creative and promotional integrated campaigns. Work with Graphics and Marketing teams to spearhead cross-channel communication and ensure strong creative ideation and development, marketing best practices, seamless execution and measurable results
- Guide PR, corporate communications, social media and event strategy and execution, helping to convey the HauteLook story among key media, influencers, brands and members
- Work closely with the Brand Sales and Marketing teams to develop and sell through creative custom marketing plans for key brand partners and prospects. Serve as HauteLook marketing resource for key prospective and existing brands
- Collaborate with Nordstrom marketing teams to integrate brand and cross-channel efforts, focused on measurable acquisition, engagement and conversion goals
- Work with internal and Nordstrom teams to support development of seasonal fashion, editorial and merchandising POVs and the cross-departmental initiatives to support that strategy
- Support all internal/external consumer communication needs, including advertising development, editorial/email marketing, and marketing proposals
- Collaborate with the Marketing leadership team to identify, brand and launch new products and platforms
- Tirelessly champion the HauteLook brand story internally, at Nordstrom, and with all external stakeholders
- 10+ years of experience in brand marketing/management, consumer communications, and/or promotional merchandising
- Proven ability to inspire and manage employees, internal teams and third-party partners
- Professional experience in retail, fashion/beauty, and/or e-commerce strongly preferred
- Excellent writing skills and style (copywriting or advertising experience a major plus.)
- Proficiency and expertise in MS Office Suite, especially in PowerPoint and Excel
- A Positive, collaborative, hands-on, and energetic attitude
- BA or equivalent experience
9
Director Integrated Marketing Resume Examples & Samples
- Leading a diverse team of individuals and motivating them to achieve their professional goals while maintaining a friendly, team-oriented, open culture
- Leading the development and execution of cross network events and priority initiatives by overseeing efforts to ensure measurable, customer-centric goals for each effort
- Working collaboratively throughout the organization to maximize program/campaign goals and ensure consistent execution across platforms
- Working closely with their team to manage the details and task execution of priority events including execution plans, creative briefs, messaging documents, and timelines
- Managing timely reporting and creating recaps, reports, and key learnings for each event in order to inform the execution of similar events in the future
- Working closely with the Account Services team to ensure seamless creative execution across all platforms
- Ensuring that the HSN “It’s Fun Here” brand is communicated throughout all events/initiatives
- BA Degree or equivalent experience, MBA preferred
- 7-10 years of relevant work experience; team management experience is a plus
- Must be able to think both globally and strategically while partnering with cross-functional tactical execution teams
- Strong analytical skills: must be able to synthesize information from various sources and draw meaningful conclusions
- Superior ability to establish strong relationships and trust with partners, both externally and internally
- Excellent project management, organizational and detail-orientation skills
- Ability to establish priorities in order to consistently meet deadlines and achieve desired results
10
Director, Integrated Marketing Resume Examples & Samples
- Direct and oversee the conceptualization, development, management and execution of convergent promotional campaigns and programs for designated Movie Studio and Video Game accounts across Nickelodeon platforms
- Partner with the Paramount Pictures Promotional Partnerships team on the development and delivery of critical materials related to Nickelodeon Movie properties to ensure that all Nickelodeon-owned Consumer Products, Retail and Category-specific business needs are met
- Serve as the trusted liaison between Paramount and Nickelodeon teams to strategically communicate and deliver highly confidential information related to Nickelodeon Movies films on an as needed basis
- Assume a leadership role in building strong relationships with Nickelodeon’s Movie Studio and Video Gaming advertising partners
- Represent Nickelodeon in strategic planning meetings and presentations with clients and agencies
- Supervise the development and implementation of promotional campaign elements inclusive of agreements, scripts, storyboards, spots and custom digital content
- Vet all promotional concepts and media formats with key stakeholder departments (e.g. Programming, Talent, Brand, Standards, Legal, P&I, etc)
- Lead the development of Ad Sales materials – presentations, one sheets, case studies, reels and promotional sponsorship opportunities
- Demonstrate category expertise and knowledge of competitive landscape for Studio and Video Gaming industries
- Manage Studio and Video Game calendars to prevent exclusivity conflicts
- Manage promotions project budgets and oversee invoicing of clients for production fees
- Manage and mentor a team of managers, ensuring career development and growth
- Proven track-record in account management
- Excellent internal and external presentation skills
- Knowledge of all media platforms – on-air, digital, mobile, off-channel and the development of convergent programs
- Excellent written and verbal communication to effectively relay information about promotional programs to internal departments and external partners
- Demonstrated strong interpersonal and negotiation skills
- Must be a strong creative writer with strong problem solving skills
- Expert time management, prioritization and multi-tasking skills
- Proven strong project management skills, organization and attention to detail in an extremely fast-paced, deadline oriented environment
- Strong business & work ethics
- 8+ years marketing/sales experience in Television or within Entertainment & Media, particularly a Movie Studio or Video Gaming industry
- Thorough knowledge of the TV/Digital advertising and marketing landscape, or heavy experience with a Movie Studio company preferred
- Experience in managing and mentoring a staff
11
Director, Integrated Marketing Resume Examples & Samples
- Strategic and visionary focus: We want you to assess our current market position, competitive set and aspirations and propose changes/enhancements in our operation and approach
- Ability to work closely and cooperatively with a variety of internal constituencies, as well as interface with clients and other external colleagues (e.g., vendors, agency contacts, etc.)
- Strong analytics and strategic thinking; ability to understand and use relevant research data about our enterprise and audience
- Experience working in a fully integrated media environment is preferred
- Highly motivated self-starter with an entrepreneurial spirit
12
Director, Integrated Marketing Fragrance Resume Examples & Samples
- Translates and educates the Marketing department on key trends, insights, priorities and overall metrics for the business
- Drives the strategic development of animations and marketing initiatives for category; owns creation of briefs, implementation and success metrics of the related 360 plans
- Builds strong partnerships with brands. Educates brands on Sephora marketing initiatives and serves as contact when more strategic advice is needed
- Owns the creation and delivery of brand strategy plans for emerging brands and exclusive brands
- Determines strategy and negotiates with brands for 3rd party COOP in media (print and digital) and other marketing needs. Partners with Finance to understand and track costs
- Drives requests for market research, transaction analysis and reporting needed for category
- Primary counterpart to SVP/VP/DMMs. Interface with executive leadership on a weekly basis
- Collaborates internally with Creative, Editorial and Program Management in the development of animations and specific initiatives, ensuring creative meets overall strategy
- Rallies cross-functional team support for animations and initiatives, including store marketing, PR, education, site/email, video, BI & social media
- Manages external agencies including RFPs, contract negotiation and overall relationship
- Allocates and pitches budget for category and stands behind its marketing results
- Supervises, mentors and develops a team of 1-5 professionals
13
Director, Integrated Marketing, Glamour Resume Examples & Samples
- Work with promotion/integrated marketing department, art department and sales staff to develop program extensions and added-value opportunities
- Contribute ideas in group brainstorms and client meetings- ability to work independently and within a team environment
- Position requires a creative thinker who can assess advertiser’s needs and create custom, unique programs that meet clients’ objectives
- Write presentations and added value proposals that meet client needs and stay within the allocated budget
- Research advertiser’s marketing and brand goals and incorporate them into proposed programs
- Handle day-to-day RFPs in conjunction with the sales department and attend sales calls, as needed
- Manage added-value program execution, including but not limited to
14
Director Integrated Marketing NTR Resume Examples & Samples
- Conceive and create new non-traditional revenue business opportunities
- Participate in annual budget planning and individual event budget planning
- Attend and participate in sales and client meetings
- Assist in the training of Account Executives on how to sell events and station’s assets
- Monitor competition and trends in market
- Other duties as assigned by the Director of Sales
15
Director, Integrated Marketing Resume Examples & Samples
- Serves as day-to-day lead/runs point on select films. Runs cross-divisional meetings; evaluates and responds to divisional requests ensuring consistency with agreed-to project strategy and filmmaker/creative stakeholder interests
- Develops and conveys strategic theatrical objectives and directives to divisions to ensure development of product and materials align with the picture’s marketing campaign
- Develops overall project plan that manages the coordination of marketing messages and consumer communications across multiple divisions in a way that’s complementary to the film marketing campaign
- Creates, implements and communicates a project strategy and asset delivery system with the film production. Defines process, oversees management and delivery of received film assets to all approved and relevant parties. Manages the time and priorities of the office support staff working directly on asset management
- Serves as brand expert for all studio divisions, developing a keen sense of knowledge of all aspects of a film’s production, story points, filmmakers sensitivities, theatrical plans and divisional efforts. Reviews film-related submissions to help ensure cohesion and accuracy with the film and filmmaker interests
- Partners with the Theatrical Photo and Marketing Services departments to develop and implement plans to supply access to theatrical marketing materials to other divisions/stakeholders as available and needed
- Supports VPs in the development, implementation and follow-up on any additional general marketing needs, including creating supplementary marketing documentation (reports, timelines, project overviews/status documents, etc.) as assigned
16
Director, Integrated Marketing Resume Examples & Samples
- 1) Multimedia: Advance our efforts to collaborate on sports initiatives across CBS Corp with the goal of driving ad revenue. This involves working across CBS Sports Broadcast/Cable, other brands within CBS Interactive, Showtime/Showtime Sports, CBS Local Sports, etc., to create compelling, multi-platform advertising solutions
- 2) Social: Working closely with our Social team, the Director will help to identify ways to leverage social platforms and our social following for our advertising clients
- 3) Official Athletic Sites & MaxPreps: Cultivate the strategy that drives revenue for two important areas within CBS Sports Digital: the CBS Sports College Network (120+ official college athletic sites) and MaxPreps.com (leading high school sports site). The ideal candidate is organized, energetic and a creative thinker with a proven track record of working hand-in-hand with sales and content/production to develop best-in-class marketing solutions
17
Director, Integrated Marketing Resume Examples & Samples
- 1) Multimedia: Advance our efforts to collaborate on sports initiatives across CBS Corp with thegoal of driving ad revenue. This involves working across CBS Sports Broadcast/Cable, otherbrands within CBS Interactive, Showtime/Showtime Sports, CBS Local Sports, etc., to createcompelling, multi-platform advertising solutions
- 2) Social: Working closely with our Social team, the Director will help to identify ways to leveragesocial platforms and our social following for our advertising clients
- 3) Official Athletic Sites & MaxPreps: Cultivate the strategy that drives revenue for two importantareas within CBS Sports Digital: the CBS Sports College Network (120+ official college athleticsites) and MaxPreps.com (leading high school sports site).The ideal candidate is organized, energetic and a creative thinker with a proven track record of workinghand-in-hand with sales and content/production to develop best-in-class marketing solutions
18
Associate Director, Integrated Marketing Resume Examples & Samples
- Generate ideas for programs and custom-content packages across several advertising categories including enterprise and consumer technology, entertainment, liquor, food, and more
- In partnership with advertising sales, lead and contribute to brainstorms to create ideas in answer to RFPs and for proactive business generation
- Know and understand The New Yorker brand and its print, digital, and tent pole-event opportunities
- Manage the execution of custom programs, including maintaining timelines and budgets, tracking the creation of custom content and routing it to clients, and ensuring fulfillment of all elements of an integrated package
- Manage advertiser participation in signature events
- Collaborate with Integrated Marketing and Creative Services team members on fresh ways to articulate and package The New Yorker opportunities for selling tools
- Represent The New Yorker brand by operating with a superior level of client service and attention to detail
- 3+ years experience in integrated marketing and creative services
- Excellent interpersonal, organizational, and creative thinking skills
- Ability to manage multiple projects and priorities in a high-volume and fast-paced work environment
- Willingness to take initiative and mobilize teams and bring focus to brainstorms and projects
- Resourcefulness in researching new opportunities, executions, and partnerships
- Fluency in technology, social media, and up-to-the-minute trends in content marketing and distribution
19
Director, Integrated Marketing Resume Examples & Samples
- Lead team of Managers to create innovative, branded convergent & digital only (branded & non-branded) marketing concepts across Nickelodeon TV, digital, social and mobile platforms for our advertising clients
- Serve as point person for overarching concept and ensure all elements are strategic, innovative, and support client objectives and Nickelodeon brand priorities, shows and events
- Create strategic, convergent marketing proposals that showcase excellent storytelling, drive incremental advertising revenue, properly represent the Nickelodeon brand and ensure all elements support the overall concept and strategy
- Inspire a team of Managers to deliver the best work possible
- Manage the career growth and development of the Managers
- Partner with Ad Sales and project management teams to ensure marketing concept and client objectives are maintained throughout the campaign, from concept development to launch
- Constantly research new TV activations, digital trends, platforms and experiences that can inform our marketing proposals
- Present marketing concepts internally and, as needed, externally
- 6-8 years of experience leading development of integrated marketing programs
- Passion for TV and digital media
- Experienced team leader who draws out the best performance from each member of the team
- Comfortable overseeing multiple proposals at once in a deadline-driven environment
- Strong desire to work for a global brand and to help drive innovation within the organization
20
Associate Director, Integrated Marketing Resume Examples & Samples
- Develop diligent, thoughtful and accurate responses to RFPs and sales presentations
- Create revenue for important, high visibility accounts and categories through market research, strategic understanding and third party partnership development
- Create and help execute 360 degree multi-platform marketing programs. Introduce new technologies, platforms and relationships for utilization by the entire integrated marketing team
- Ideate and develop advertising category decks based on a thorough understanding of category and competitive activities
- Present at external client meetings in conjunction with sales team
- 6-8 years of sales development and marketing experience in a related industry
- Strong experience in project management
- Proactive team player
- Exemplary writing skills
- LI-JA1-WSJ
21
Director, Integrated Marketing Resume Examples & Samples
- Minimum of 6-8 years experience in beauty and/or retail marketing required; brand management experience preferred
- Proven ability to lead, build relationships, and work effectively in a cross-functional team environment
- Exceptional project management experience
- University degree; MBA preferred
22
Director, Integrated Marketing Resume Examples & Samples
- Leverage brand assets to implement cross-platform marketing programs from conception through execution for all advertising categories
- Ideate and develop marketing solutions that generate incremental sales for the company
- Develop and implement digital, mobile and social tactics to maximize consumer engagement
- Work with Publishers, Marketing Directors, and Editorial of each brand to maximize sales opportunities targeting portfolio accounts
- Utilize research to develop category presentations that tell the portfolio story and get advertisers to understand the strength of the group as a whole
- Partner with the VP and Art Director to execute content and original creative ideas
- Attend high-level agency and client meetings when needed to brainstorm and present marketing programs
- Review all proposals before they are sent to client to ensure
- Enthusiastic strategic and creative thinker who has a strong understanding of how to translate the long term business objectives of advertisers into solutions
- A solid skill set of writing, editing, idea creation, storytelling and organization is essential
- Understanding of research is a must
- Must have ability to effectively multi-task and work collaboratively with several divisions such as sales, digital, broadcast, marketing, as well as edit
- Proven track record in cross-functional collaboration and brainstorm
- Equally willing to be both a creative thinker and hands-on executer
- 8-10 years experience in magazine media or client side marketing
23
Director, Integrated Marketing & Partnerships Resume Examples & Samples
- Reports directly to Executive Director, Marketing & Creative Services
- Strategize with marketing and sales teams to conceptualize and develop integrated programs that meet client's objectives with print, digital, social and experiential elements
- Develop and foster relationships within the art, culture, film and other relevant fields to create partnerships and unique programs
- Strong motivator with ability to conceptualize unique platforms on his/her feet
- Manage merchandising event and program budgets
- Liaise with clients, sales, management, and other internal departments
- Manage Integrated Marketing Team of four (4) in addition to other team members as it pertains to specific projects
- Manage client-facing deliverables with online team, marketing team and/or with outside vendors
- Assist with special projects as needed, e.g., sell sheets, advertiser and/or signature events, bonus added-value, etc
- Keep abreast of new exhibits, museums, restaurant openings as well as digital site updates, industry trends, new media launches, new technologies, rich media, etc
24
Associate Director, Integrated Marketing Resume Examples & Samples
- Write merchandising proposals, marketing presentations and sales materials for category specific clients
- Meet with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
- Participate in execution of signature events through management of client sponsorship
- Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
- Prepare program summaries upon completion of executed activities
- Work within established budget guidelines and manage costs for all projects
- Manage production schedules for projects and produce excellent work within a deadline-oriented department
25
Senior Director, Integrated Marketing Resume Examples & Samples
- Conceptualize and develop unique multi-channel innovative big ideas across print, digital, events, mobile, social media, video, etc., to meet client goals, deadlines and budgets across all advertising categories
- Oversee execution of Teen Vogue’s signature integrated marketing programs and events, ensuring that all projects meet Teen Vogue standards and reflect our brand DNA
- Proactively pursue, create and foster creative partnerships with third parties to enhance Teen Vogue’s portfolio of offerings
- Supervise direct reports in ideation and management of custom print and digital creative
- Work with direct reports to develop sales collateral, including presentations, sizzle reels and sell sheets, to effectively communicate program concepts
- Manage integrated marketing budget, working with the Head of Integrated Marketing and Financial Director
- Present integrated marketing program opportunities internally to sales staff and externally at client meetings
- Ability to juggle multiple projects and priorities in a high-volume, fast-paced work environment with limited resources
- Aptitude for swiftly altering ideas as necessary
- Expertise in digital and social space
- Close attention to detail
- Background in planning and executing large-scale events
- Exceptional writing and proofreading skills
- Advanced proficiency in PowerPoint and Excel; knowledge of InDesign a plus
- Familiarity with Millennial & Gen Z culture a plus
- Minimum 8+ years of Integrated Marketing/Creative Services experience
- Minimum 3+ years Management experience
26
Director, Integrated Marketing Resume Examples & Samples
- Lead and mentor a small team of marketers responsible for crafting the development of custom partnership presentations (RFPs, proactive pitches, follow-up meetings), working directly with Account Executives and sales managers to determine strategy, approach and deliverables. Note: Director will 'own' a set of advertising categories to be determined by his/her experience and strengths
- Ensure that ideas delivered by team align with client objectives and budgets while pushing the envelope of creativity and innovation
- Work closely with counterparts within the Content Partnerships - News team including Content Strategy and the Courageous Brand Studio; clearly articulating strategy and goals and collaborating effectively to develop the best ideas possible
- Collaborate with VP, Content Partnerships - Solutions (and other team members) on creation of positioning decks, sizzles and external-facing collateral (e-mail blasts, newsletters, category one-sheets, etc.)
- Work with sales leadership on any internal high level presentations as needed
- Interface with sales management, editorial, research and additional external teams as needed
- Proactively identify ways to drive revenue and increase efficiency, improve processes and enhance quality of work within the CP/MC group
- Stay abreast of industry trends, competitive positioning, emerging platforms and new technologies; identifying ways to add to our overall capabilities
- Assist counterparts across divisions as needed
- Experience working within Thought-Leadership/News space preferred; demonstrable experience working on categories such as technology, finance, insurance, autos helpful
- Expertise in positioning and deck creation; must be willing to 'roll up sleeves' and create materials
- Must be an excellent communicator with stellar writing and presentation skills
- Must have experience working with Design teams and providing creative direction -candidates with keen eye for design/aesthetics/visual articulation of ideas preferred
- In-depth knowledge of Microsoft Office products, especially PowerPoint and Keynote
- Intrinsic curiosity and interest in ideation and cross-screen media consumption
27
Associate Director, Integrated Marketing Resume Examples & Samples
- Collaborative and individual ideation; Strong marketing proposal writing and presentation layout skills; project management
- Work with sales counterparts to ideate, develop and implement integrated marketing strategies on behalf of advertising partners across print, digital, tablet, social, and event platforms
- Act as a category expert and resource for owned categories (primary focus on Luxury Fashion and Accessories), including development of relevant cultural partnerships, social influencer collaborations, and innovative drives to retail
- Accompany sales directors on sales calls to present ideas to advertisers
- Project-manage sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage to budgets
- Create and support signature platforms for key issues / timing, including owning activations and sponsorships
- Be ready to learn, grow, and build exquisite programs
28
Director, Integrated Marketing Resume Examples & Samples
- Lead the strategic thinking, development, ideation and execution of best-in-class marketing solutions
- Develop comprehensive omni channel marketing plans/budgets to meet top line traffic, revenue, and brand health goals
- Build and execute amazing and innovative but results driving media plans (Responsible for investment allocation and optimization)
- Oversee the day-to-day activities of digital marketing & social media team
- Utilize channel-specific methods to optimize distribution of marketing/content assets: targeting, segmentation, day parting and personalization to effectively & efficiently connect with customers
- Oversee content marketing strategy throughout all channels
- Ensure all content & marketing plans make a measurable impact and are consistent with overall brand and product strategy
- Create awareness for our brand and products in ways that maximize customer lifetime value
- Develop creative briefs that clearly articulate communication objectives and success criteria in order to inform and direct agency and partner creative development
- Management of agency fees, production budgets and rigid timeline management to ensure timely implementation
- Manage multiple agencies and partners to concept, develop and execute all creative that is relevant to each brand’s positioning, core demographic
- Manage and develop talent
- 10+ years marketing experience
- MBA-level education
- Digital, mobile & social marketing experience a must
- Media planning (including broadcast & ecommerce/demand generation) experience critical, ideally with $25MM + budget
- Technology brand experience preferred (or show us you can work in a crazy, fast paced environment)
- Problem solver; ability to organize and present the data in highly ambiguous environment
- Strong written, verbal communication skills (cross-organization)
- Strong measurement and reporting skills
- Passionate about marketing, big ideas and moving the needle in unexpected, but strategic, ways
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Director, Integrated Marketing Resume Examples & Samples
- 5+ years cross-functional experience in a digital environment, with an emphasis on sales marketing, media planning and operations
- Multi-channel network, digital media publishing industry experience strongly preferred
- Creative thinker and problem-solver with energy and enthusiasm to take projects to completion
- Impeccable attention to detail and planning, along with a process-driven approach
- Strong work ethic, ability to meet deadlines and willingness to work closely with many team members across StyleHaul to complete tasks and initiatives
- Excellent communicator with the ability to work effectively at all levels within the organization
- Must be extremely web, digital media and tech savvy
- The absolute highest level of personal and professional integrity is requiredSorry, this job has expired
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Associate Director, Integrated Marketing Resume Examples & Samples
- Employ across media (print, digital, mobile, social, etc.)
- Enhance via strategic extensions (e.g. partnerships/talent, experiential/events, CRM/engagement tactics, new technologies)
- Play a key role in helping drive strategy throughout new RFP responses and proactive opportunities Proactively identify and deliver innovative ideas to drive growth opportunities
- Articulate these ideas via written proposals and presentations that effectively communicate concept & deliverables
- Attend and present ideas at client/agency meetings
- Collaborate with project managers to oversee strategic execution of sold programs
- 5+ years+ in media marketing, with a strong foundation in digital
- Must be comfortable working closely with sales leadership and outside clients/ agencies
- Multi-tasker, able to work on several clients in diverse industries at once
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Associate Director, Integrated Marketing Resume Examples & Samples
- Work with sales and marketing counterparts to ideate, develop and implement creative media programs across print, digital, social, and event platforms
- Develop and write integrated marketing proposals across a variety of selling categories. Requires both collaborative and individual ideation
- Act as a category expert and resource for owned categories, including development of industry partnerships, sales opportunities, media trends, industry trends, etc
- Create and manage budgets for pitched and sold programs
- Support management of Teen Vogue signature programs, including owning activations within them and executing media-driven sponsorships that are associated with them
- Strong knowledge of web advertising units and capabilities, implementation, etc
- Advanced proficiency in PowerPoint and Excel; knowledge of Keynote and InDesign a plus
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Director, Integrated Marketing Resume Examples & Samples
- Closely collaborate with multiple stakeholder organizations to ensure dots are connected between customer strategies, marketing objectives and strategies
- Become the U.S. Marketing team’s expert on each digital and above the line channel – in order to heavily impact specific plans and ensure we meet our goals
- Lead a cross-functional team & agencies to develop strong marketing strategy/roadmap and integrated marketing plans
- Collaborate with marketing channels and operations to launch campaigns, including in email and onsite merchandising but driving learning & expanded to mobile, social etc
- Work closely with market research & analytics teams to understand consumer segmentation/behavior & identify consumer insights to develop customer strategy
- Partner with agencies to deliver impactful creative and keep evolving/improving based on external best practices
- Owner End-to-End marketing strategy and marketing plans and calendar
- Deliver on Customer, Content and Contact strategy for Electronics by partnering with internal stakeholders, agency partners and channel leads
- Proficient in budget management and make allocation recommendations for specific channels
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Director, Integrated Marketing Resume Examples & Samples
- Manage a 3-4 person Integrated Marketing team within the Integrated Marketing department
- Develop advertiser-specific marketing programs for proactive pitches and RFPs that include elements such as: branded content, digital products, social media, experiential, custom video, recipe development, and more
- Write customized and concise proposals and presentations
- Attend sales calls to articulate and sell Integrated Marketing ideas
- Work directly with senior management on supporting the development of advertiser packages that drive print and digital sales
- Project lead for select third-party partnerships
- Cultivate relationships with key clients, vendors, etc. year-round
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Director, Integrated Marketing Resume Examples & Samples
- Work with the integrated marketing and sales teams to strategize, create, and write omni-channel proposals for category and region specific clients
- Collaborate with sales staff to create client-specific presentations
- Manage the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailings, samplings, etc.) from inception to completion
- Manage advertiser sponsorship/integration in Allure signature events
- Manage budgets related to promotional/added-value programs
- Package research to support and augment advertising sales
- Excellent interpersonal and organization skills
- Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
- Awareness of current culture as it relates to brand and relevant promotional opportunities
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Associate Director, Integrated Marketing Resume Examples & Samples
- Partnering with Frozen Foods leadership and brand teams to understand the commercial landscape, growth objectives and strategies as well as consumer behaviors and the drivers of them
- Collaborating with agency partners and internal and external capability owners to work with identified commercial growth objectives, consumer insights and commercial ideas
- Leading the construction and internal sell-in of strategic and tactical plans that deliver the intended commercial outcome through commercial ideas
- Providing media insight across channels for Frozen Foods, supported by internal and external partners
- Working with direct supervisor and peers to contribute to the identification and evolution of experience planning, media best practice, regional media guidelines, related learning agendas and other related company initiatives (i.e. up front strategies, KIMM reporting and ZBB initiatives, etc. for Frozen Foods)
- Leading the creation of powerful brand experiences built with commercial growth ideas. Driving media investment in strong partnership with business owners and stakeholders. Is accountable for applying media best practices and established guidelines while also innovating and guiding methodical experimentation. Managing real-time opportunity identification and activation for brands. Directing in-market media investment and day-to-day optimization, enabled by real-time measurement in collaboration with stakeholders
- Contributing to the pursuit and development media capabilities and tactics based on trends in consumer media habits and the evolving media landscape in collaboration with internal and external stakeholders, leading related initiatives as needed
- Leveraging and helping inform strategic vendor relationships to deliver Frozen Foods experience strategy, activation, performance assessment and optimization in collaboration with stakeholders
- Managing and enabling Frozen Foods agency teams, inspiring work and fostering a positive environment that benefits our business. Actively participates in annual agency performance reviews
- Leading Frozen Foods data review for internal research inputs to ensure accuracy (e.g. MMM), works with internal and external stakeholders on insight development and is accountable for the application of internal and external learning to the business unit’s activation through brands
- Overseeing the day-to-day work of a Sr. Experience Planner and an external media agency team
- Robust integrated marketing experience with superior digital proficiency
- Experience managing multiple, significant budgets and complex projects with precision and detail orientation
- Demonstrated ability to successfully guide investment for impact
- Ability to work with comfort in both firm and agile process environments
- Ability to solve complex problems through conceptual and concrete thinking
- Ability to build, communicate, defend and amend a position through evidence-based learning and engagement to successfully influence the thinking and action of others—up, down and across—in an organization
- Ability to forge strong relationships within diverse teams. Values diversity of thought and experience and knows how to create benefit from it
- Experience and ease speaking to groups, from small to very large
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Senior Director, Integrated Marketing Resume Examples & Samples
- Develop:a cohesive, multi-channel marketing strategy for the Women’s and Men’s businesses based on customer insights, business trends and company priorities
- Oversee:marketing calendar for Women’s and Men’s division; coaches team in driving activities to increase traffic, engagement and new members
- Formulate:campaign strategies to support major brand events and strategic partnerships; partners across the organization (Merchandising, Acquisition, CRM, Social, Analytics, Creative, Editorial, Business Development, Public Relations and Tech) to remove barriers for team on execution
- Partnership:with PR, Social BD, Editorial and Merchandising to generate fresh and exciting content, celebrity and influencer activations (online and offline)
- Budget:Efficiently manages marketing budget available to Women’s and Men’s businesses; monitors and influences centralized marketing spend as it relates to the fashion businesses/consumer
- Coaches:team on timely analysis of individual campaigns, tests, and initiatives, ensures regular communication of results to key stakeholders
- Monitors:Actively monitors and communicates insights on demand KPIs to drive better merchandising, marketing, and tech decisions
- Develop and present:pitch decks for major prospective brands, in partnership with Merchandising
- Predicts:Remains abreast of relevant market conditions and competitive trends; leverages insights to shape future plans
- Manage:2 Senior Managers and oversee a total team of 4 (2 Associate Managers)
- Minimum bachelor's degree; MBA preferred
- 12-15 years’ experience required; 5+ years in retail; 5 + years marketing/ecommerce; agency experience and/or management consulting a plus
- Skilled at leading, motivating and mentoring a high performing team
- Outstanding oral and written communication skills, as well as ability to problem-solve and lead teams through quantitative analyses
- Outstanding project management, time management skills, and attention to detail
- Strong entrepreneurial spirit and ability to thrive in a fast-paced and deadline-driven environment while managing multiple priorities with limited resources
- Proven ability to lead and influence cross-functional partners to accomplish aggressive goals
- Understanding of retail KPIs and campaign performance metrics across online marketing channels including: Paid (SEO/SEM/ Display/Affiliate), Social, and CRM
- Experience in developing and executing strategic marketing plans
- Ability to generate and quickly execute upon actionable recommendations based on syntheses and analyses of extensive data
- Strong results-orientation, self-motivation, and high energy
- Strong team-orientation and ability to collaborate with others in and outside of the business
- Proficiency in Excel modeling, PowerPoint presentation development, and web analytics
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Director, Integrated Marketing Resume Examples & Samples
- Evaluates and responds to divisional requests ensuring consistency with agreed-to project strategy and filmmaker/creative stakeholder interests
- In collaboration with the VP, conveys strategic theatrical objectives and directives to divisions to ensure development of product and materials align with the picture’s marketing campaign
- Works with VP to manage the coordination of marketing messages and consumer communications across multiple divisions in a way that’s complementary to the film marketing campaign
- Oversees management and delivery of received film assets to all approved and relevant parties. Works hand in hand with the asset manager to ensure assets are distributed securely and in a timely manner
- Reviews film-related submissions to help ensure cohesion and accuracy with the film and filmmaker interests taking into account film story points, filmmakers sensitivities, theatrical plans and divisional efforts
- Works closely with Theatrical Photo and Marketing Services departments to supply access to theatrical marketing materials to other divisions/stakeholders as available and needed
- Supports VP’s in the development, implementation and follow-up on any additional general marketing needs, including creating supplementary marketing documentation (reports, timelines, project overviews/status documents, etc.) as assigned
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Director, Integrated Marketing Resume Examples & Samples
- Position Gogo as a strong technology brand in the aviation industry and manage brand messaging to appropriate audience segments including aviation industry and travelers
- Develops short and long term strategic, integrated marketing plans analyzing the company’s objectives and mission and creating a marketing platform that showcases Gogo as a technology leader in the aviation space
- Research and monitor financial, technological, demographic, and trend factors and use this data to adjust marketing strategy accordingly
- Managing internal/external vendor relations with advertising agencies, printers, video production houses, trade show personnel, etc
- Responsible for event marketing, airline marketing, business to business marketing and overall marketing communications
- Drive brand marcomm strategy across all appropriate audiences
- Get cross-functional alignment for each marketing campaign, including agreement on next steps and milestones, inclusive of feedback from stakeholder groups: consumer insights, product, global airline business group, and agency partners to effectively develop marketing campaigns and insure effective in market execution
- Developing the creative concept and execution for marketing materials in support of marketing Gogo’s suite of products and services, including corporate brochures, advertising, data sheets and all other marketing literature
- Developing and implementing all forms of airline sales solutions support material, including product literature, and proposal content
- Lead event marketing and airline marketing team members to deliver ongoing marketing strategy for these channels that delivers overall company strategy in terms of airline acquisition, revenue, brand awareness, etc
- Work with creative team to establish continually develop the Gogo brand as a technology leader
- Support integrated marketing campaigns that communicate the Gogo brand in promotional materials, events, and communication to customers
- Experience in managing/coaching talented staff and in building/maintaining high performing teams
- Manage team of four experienced marketing professionals
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Global Director, Integrated Marketing Resume Examples & Samples
- Ensure alignment of campaign strategy with Global Automotive marketing strategy and business priorities
- Create, implement and measure the impact of integrated marketing campaigns leveraging all marketing channels - advertising, public relations, digital / social media, collateral and events
- Drive global brand targeting customers, influencers and potential employees, including leveraging existing relationships and building new alliances with university, professional and industry partners
- Lead a team responsible for creating and maintaining print and digital marketing materials including newsletters, technical literature, presentations, direct mail and advertisements
- Maintain an enterprise mindset, working closely with Automotive and Corporate Communications teams to ensure alignment in campaign messaging
- Serve as global resource and Center of Excellence for Automotive marketing content, design and campaign practices that support global and regional marketing strategies
- Partner closely with regional marketing leaders to ensure alignment and share best practices
- Lead a small but global team of content and creative marketers who serves as a shared resource within the Automotive marketing team
- Monitor and measure campaign Return on Investment (ROI) to ensure we consistently implement successful promotional campaigns and programs
- Manage the relationship with agencies and consultants
- Manage assigned budget in line with plan
- Bachelor’s degree in marketing, communications, journalism, or public relations required
- 10+ years marketing experience including a demonstrated ability to produce effective omni-channel marketing strategies
- Excellent communication skills, written and verbal, with the ability to understand technical information, be concise, and capture interest
- Global B2B experience required, Automotive industry experience preferred
- Experience interacting with executive management
- Must have strong PC skills; Microsoft Office Applications, Excel, PowerPoint and graphic design using multiple platforms (PC, Mac)
- Experience managing agency relationships
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Director, Integrated Marketing Resume Examples & Samples
- Lead the strategic development of marketing partnerships between MTV, VH1 & logo and advertising partners
- Inspire clients with innovative ideas that bring their brand and Music brands together
- Proficient in Microsoft Office Suite (i.e. Word, Excel, PowerPoint, Microsoft Outlook) Bachelor’s Degree
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Director, Integrated Marketing Resume Examples & Samples
- Versatile marketing skills/experience - B2B, DM, Internet, retail
- Proven strategic thinker that has a track record of executing strategic initiatives - Big ideas, out of the box thinker
- Strong analytical and general business skills
- Strong leadership skills - a person that can inspire and motivate others
- Excellent communication skills – ability to connect with CEO to CSR’s
- Ability to understand and manage complex issues
- Ability to implement change successfully. A person that won’t hesitate to challenge others in a positive/constructive way
- Team player – must be able to weigh in on overall divisional issues/challenges
- Ability to take charge and work independently
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Director Integrated Marketing Resume Examples & Samples
- Lead the successful implementation of Marketing Integration into the Mattel Creations and Global Brand Team groups
- Collaborator working across Brands, Teams, and campuses that can quickly assess how best to leverage resources to drive best in class consumer engagement work
- Develop processes for briefings, timelines, be a project manager and creative partner and developer
- Identify gaps in content or distribution needs and develop a plan with cross functional teams to address
- Manage a portfolio of content to drive brand engagement, relevance and affinity
- Lead development of an insights-driven, consumer-centric integrated marketing strategy and set direction for activation based on briefings/objectives across paid, owned and earned media
- Drive collaboration across groups including: content creation, digital, media, insights, PR and advertising
- Ensure that marketing investments meet strategic priorities and have required support
- Socialize best practices and work to help build know-how and drive innovation
- Lead development of presentations to senior leaders in order to ensure alignment around consumer engagement plans
- Build and cultivate partnerships across the organization
- Manage development of Marketing Integration team, assess, coach and provide leadership
- Work closely with VP, Media & Marketing Integration for best deployment of resources, driving excellence across all work within the organization
- Strategic ideator, driver, leader and collaborator with a dynamic personality who has a background in Marketing Integration
- Track record of developing and implementing cross-channel consumer engagement plans that draw from a sophisticated view of insights that matter and how to use them
- Paid, owned and earned media know-how and how they complement one another in distribution of messaging
- Ability to present ideas at all levels, including executive leadership
- 10 years+ of experience in Marketing Integration and/or on cross-functional marketing teams, including agency, digital, media, and/or marketing integration role at a brand
- Strong organizational skills critical: must be able to work under tight timelines
- Intellectually curious
- Self-motivated and strong collaborator
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Director, Integrated Marketing Resume Examples & Samples
- Lead and manage a team of Integrated Marketers
- Develop processes by which the Integrated Marketing team can perform their roles effectively and efficiently while enabling the entire organization to achieve its goals
- Ensure Integrated Marketers develop marketing plans for each product line & portfolio including market assessments, marketing strategy, market segmentation and go-to-market programs that will grow the business
- Ensure all advertising and marketing is brand compliant; coordinate product positioning, value propositions and messaging by understanding, refining market segment needs, and customer personas
- Manage an overall campaign strategy in partnership with Marketing leadership and identify marketing opportunities to generate ongoing demand with a comprehensive media strategy & plan inclusive of budgeting & reporting
- Oversee the creation & execution of marketing campaigns across all appropriate advertising & marketing channels which may include direct mail, telemarketing, digital marketing, lead generation, thought-leadership programs, event marketing, sales campaigns and support, etc
- Partner with the leadership from all Product Management, Editorial, Marketing, Sales, & Operations teams to ensure alignment of all go-to-market, sales, & support efforts for efficiency & effectiveness
- Represent the Legal & Regulatory US organization within Wolters Kluwer’s global organization & support global initiatives to improve go-to-market, marketing, and sales efforts
- Participate in key industry networks, associations, and applicable conferences and events
- Bachelor's Degree in Marketing & Advertising, or related field
- A minimum of 10 years of prior experience in marketing in the Legal and Regulatory market, a Technology company, or a B2B Information Service Provider
- A minimum of 5 years of experience managing & leading teams
- MBA or equivalent preferred
- Marketing experience in legal markets strongly preferred
- Experience with change management, hiring & staffing, process development, strategic marketing, media planning, & digital marketing
- Proficient knowledge of Microsoft Office, especially with PowerPoint, Excel & Word
- Experience with Salesforce.com, Eloqua, & other related tools
- Ability to work well in a matrix organization and effectively manage across boundaries
- Marketing domain knowledge with an understanding of the legal and related business markets
- Exceptional verbal and written communication, a strong attention to detail, and the ability to motivate others to do their best work
- Ability to think both creatively for ad campaigns & analytically for reporting needs & budgeting
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Director, Integrated Marketing Resume Examples & Samples
- Partner with Buying, Planning and Marketing teams to develop a compelling merchandising and editorial initiatives, incorporating trends, seasonal and retail occasions, brand and third party partners, and other content designed to increase traffic and drive conversion
- Provide oversight to promotional integrated campaigns. Work with Creative and Marketing teams to spearhead cross-channel communication and ensure strong creative ideation and development, marketing best practices, seamless execution and measurable results
- Guide corporate communications, social media content and event strategy and execution, helping to convey the HauteLook story among key media, influencers, brands and customers
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Director, Integrated Marketing Resume Examples & Samples
- Work with sales leaders to ideate, develop and implement creative marketing programs across live events, broadcast integration, social extensions and more
- Assist with client communication with regards to campaign implementation and management
- Attend client meetings to present integrated marketing concepts and research finding
- Ensure that the sales team has the required sales materials and support information for sales calls and RFP responses
- Utilize ideation, exceptional writing and presentation design skills that will help articulate concepts for RFP responses, proposals, and any and all client presentations
- Support the sales team with developing product packages for campaigns
- Help organize research for proposals, special projects and administrative tasks as needed
- Bachelor’s Degree in Business, Marketing or related discipline
- 8+ years of experience in Integrated Marketing or Brand Management
- 4+ Years in a Management / Leadership role
- Proficiency with MS Office products, CRM systems, Keynote, Visio and similar platforms
- Demonstrated penchant for accuracy and attention-to-detail
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Director, Integrated Marketing Services Resume Examples & Samples
- Provide brand, creative and integrated media planning and placement oversight across Cox Business
- Evaluate Cox Business’ brand portfolio and evolve existing documented brand strategies, guideline, visual identity and architecture
- Lead a strategic roadmap for how Cox Business can aggressively seek to leverage the content, digital, social and mobile media landscape, as well as provide corporate governance for how the Cox Business brand engages in the marketplace. Develop an earned, owned and bought digital strategy for Cox Business
- Lead agency creative output across a range of tactics, including but not limited to: direct mail, email, radio, television, outdoor print and non-traditional media as well
- Interact with Field and Center Marketing leadership, agencies and media vendors to ensure program effectiveness
- Provide a high degree of rigor and structure through Integrated Marketing Communications (IMC) plan, as well as a catalyst for media creativity
- Lead the standardization across in-depth media research and analytics which power ROI calculators to determine effective levels of media spend. Develop, assess and hypothesize the use of media and related data for segmentation and engagement planning. Hold agency partners accountable with relevant metrics
- 10+ years of experience in related brand, creative, integrated media planning expertise
- Strategic thinking and courageous innovation that reshapes markets
- Creative sensibility to identify big ideas for marketing campaigns
- Forward-looking leadership, unbound by what has been done, what is traditional, and what has worked in the past
- Highly analytical and results-driven
- Well-developed team-building and influencing skills, and the experience and confidence to effectively lead teams and influence executive leaders as well as regional manager team
- Externally aware of the changing digital landscape and can function in a highly competitive market
- Judgment, diplomacy, polish and integrity to be a trusted adviser and team player among peers and top management
- Highest degree of professional and personal integrity
- Proficiency in handling complex matters on a large scale
- High degree of problem-solving skills
- Excellent oral and presentation-based skills
- Ability to collaborate successfully with diverse constituencies and cultures
- Has the passion, stature and gravitas to be a company and industry thought leader
- Excellent leadership and motivation skills
