Insights Manager Resume Samples

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E Murphy

Einar

Murphy

35523 Brycen Glens

Phoenix

+1 (555) 976 8578

35523 Brycen Glens

Phoenix

Phone

p +1 (555) 976 8578

Experience Experience

New York, NY

Insights Manager

New York, NY

Glover Inc

New York, NY

Insights Manager

Proven track record of initiating, managing, and delivering successful service engagements
Ensures the business is accessing and using both the tradition “existing” data and “new” data to drive the business forward
Develop strong cross-functional partnerships across Facebook with Product, Product Marketing, Engineering, Sales, Policy, Growth, and Operations
Communicate findings in a visually, engaging and story-telling fashion
Passionate about problem solving and the potential for innovative solutions that online marketing has created
Elevate the visibility and use of consumer insights in the decision-making process and consistently communicate results
Act as a resource for other customer-facing teams on the application of OCEM best practices to client programs, new markets, products, and methodologies

Houston, TX

Global Insights Manager

Houston, TX

Macejkovic-Hessel

Houston, TX

Global Insights Manager

Bring foresight into recommendations about Expert marketing spend, through effective creation and use of marketing spend planning tools
Support and lead ongoing training and development around insights and human centered innovation best practices
Develop new techniques for measuring reach, frequency and impact of advertising on awareness, association, social amplification and online/offline purchase
Marketing mix modeling
Price & Promotions modeling and simulation
Closing date: 9th February 2016
Perform advanced analytic techniques, including but not limited to

present

San Francisco, CA

Knowledge & Insights Manager

San Francisco, CA

Barrows-Gutmann

present

San Francisco, CA

Knowledge & Insights Manager

present

Leading the identification and prioritization of key consumer/shopper issues and opportunities that drive business growth
Helping build capabilities within the Insights & Planning teams in Asia Pacific as well as the broader Marketing organization
Working with leading edge practitioners in marketing & brand management , commercial/sales and insights/analytics
Building alignment on resource deployment and investment
Playing a knowledge management role with the specific purpose of advising key decision makers so that they can make informed risk-assessed decisions
Implementing / elevating Coca-Cola corporate insights practices as well as contribution to the development of the K&I function locally and regionally
Creating and qualifying a pipeline of product and commercial initiatives

Education Education

Bachelor’s Degree in Business Administration

Iowa State University

Bachelor’s Degree in Business Administration

Skills Skills

Ability to perform quantitative analysis and superior attention to detail when reporting research findings
Strong team leadership and communication skills
Knowledge of regression price modelling is advantageous but not essential
Excellent deal origination and project management skills
Excellent problem solving and analytical skills
Ability to formulate hypotheses, search for patterns, and find the story in the data
Ability to develop and deliver compelling executive-level presentations
Develop consulting offerings in areas related to customer experience management (e.g. benchmarking, analytical methodologies, market research, survey design, field experimentation, workshop facilitation)
Ability to partner with internal sales channels to deliver revenue to target
Knowledge of statistical software packages (e.g., Stata, SPSS, R, SAS)

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Consumer Markets Insights Manager Resume Examples & Samples

Responsible for designing, managing and implementing research and insight projects to address business issues and identify/develop key business opportunities
To ensure each project delivers actionable insights to the business, with a focus on implementation of recommendations
To measure the success of recommendations coming from insight projects and report back on key learnings
To ensure your key stakeholders are trained and coached

Senior Insights Manager Resume Examples & Samples

Reports to Executive Director of Insights and Brand Strategy
Support several senior advertising sales directors in NYC and across the country involving presentation development, sales tools and response to agency RFPs
Craft custom ad effectiveness studies for client programs
Presentation development centered around client objectives, category insights, and the evolving media landscape specific to magazines, online advertising, social media and mobile
Leverage Condé Nast database for custom insights applied to audience targeting products and custom marketing initiatives
Develop and fuel pipeline of industry trends, competitive overviews and category insight reports
Prepare competitive advertising and share of market analyses

Director, Campaign Insights Manager Resume Examples & Samples

Lead digital advertising strategy, informed through customer insights to identify trends in user behavior and media consumption habits to develop longer term strategic roadmap (Institutional & Wealth Management user journey)
Drive connection of digital advertising to offline activities through the creation of assets that can be integrated across channels and communications vehicles
Management of media buying agency including: marketing mix, budget, performance, delivery, and connection to creative agency driving for transparency and innovation
Direct paid search program and management of SEM team
Oversee digital advertising campaign performance and measurement
Identification of data and data sources needed to support effective measurement
Develop decision support methodology for campaign optimization
Explore/introduce new ideas, partners, technologies, and creative strategies to the firm
Partner with Brand Director on identification of digital asset management tools and creative collaboration tools to improve creative workflow and create a centralized repository for brand assets including photo library in development for brand refresh
Partner with the Digital Strategy on
Strategy to leverage Adobe tools currently on the Morgan Stanley platform including Audience Manager to enrich and enhance campaign strategy and execution
Connection to MorganStanley.com content and other Morgan Stanley created content to design and deliver a content marketing program
Development of branded content on MorganStanley.com that supports the campaign – articles, videos and other content
Minimum 1-2 years of digital media experience working at a digital, media agency, agency trading desks, in-house client Analytics, publisher sales planning/yield management or ad operations
Knowledge of multi-channel marketing technologies, principles, and processes
Passion for the interactive space and understanding of emerging technologies
Strong analytical and reporting, data visualization and business writing skills required
Google Analytics Premium, Double Click Campaign Manager reporting, and Tableau experience a plus
Must be a team player and thrive on tight collaboration across team disciplines
Effective time management skills, the ability to manage multiple projects, meet deadlines
Excellent knowledge of Excel, Pivot Tables and Power Point required, some knowledge of SQL would be a plus
Bachelor’s degree in Market Research or related field of study; or equivalent experience
Collaborative team player with excellent interpersonal communication skills and extreme attention to detail
Ability to thrive in a fast-paced environment and manage multiple projects effectively. Job will require prioritizing and coordinating many moving pieces and multiple projects at the same time in a fast paced, deadline-driven environment
Exceptional people and communication skills and client focus – ability to work with a variety of personality types and interact with senior leaders as well as colleagues across the firm
Self-motivated and ability to exercise independent judgment and discretion
Expertise in Microsoft Office with emphasis on Word, Excel and PowerPoint

Consumer & Partner Insights Manager Resume Examples & Samples

Broad experience in qualitative and quantitative methodologies and techniques (7+ years)
MBA or Masters in applicable Social Science Disciplines may be substituted for practical experience
Advanced skills in data analysis, including statistical and competitive evaluation and synthesis

Knowledge & Insights Manager Months Maternity Leave Cover Resume Examples & Samples

TCCC Senior Management team – direct input into SPLT decision making processes e.g. SBP, Monthly Meetings
Coca-Cola Amatil – partnering with Strategy Teams, National Account Teams, Insights Manager, BI Manager
Brand Marketing Team – ongoing consultancy to Marketing Director, Group Marketing Managers
Customer and Commercial Team – ongoing consultancy to Customer & Commercial Director, Group Customer & Commercial manager, Senior Channel Managers
Group/Global: Australian main contact for Global and Group Reporting
Suppliers – Management of Research Agencies, driving value and quality outputs
Where are there opportunities for the business to reach 2020 volume and value?
What are the risks and how can we address them?
What is happening to Brand X? Trademark X What are the drivers/barriers?
How has the Economy / Natural disasters / Competitor / Retail environment etc impacted our business?
What is happening to IC? Where is the volume going and how can we access it?
7-10 years industry experience with a strong understanding market insights and Business intelligence. Clear experience of shaping business strategy. Ability to lead cross functional project teams and manage multiple senior stakeholders
Key Stakeholder Management (LS)
LT Planning (LS)
Fact based analysis, Insights development, interpretation and strategic application (LS)
Strong project leadership skills; ability to lead and manage virtual teams and non-direct reports (LS)
People Development (LS)
Supplier Management (LS)

Audience Insights Manager Resume Examples & Samples

Coach, manage and mentor a high performing team of analysts
Apply your own expertise in quantitative analysis, data mining, and the presentation of data to uncover unique actionable insights about people, events and media
Ability to build meaningful cross-functional relationships
Recruiting talent
Identify methods to leverage Facebook's large internal data sets to validate hypotheses and enhance 3rd party research work with proprietary data
Partner with Consumer Insights Marketing/Activation team to turn analysis into insight driven stories
Select and deselect research projects, insights and data based on ability to drive our desired outcomes

Sensory Insights Manager Resume Examples & Samples

Possesses strong communication and influencing skills to push the boundaries of creative problem solving techniques to expand the capabilities of the team
Propose, recommend and conduct scientifically based quantitative product research methodologies that supports business-based decisions and initiatives that ensures product success in the retail and CPG space. Propose, recommend and conduct testing to direct product development processes. Analyze data using a variety of advanced computational and statistical methodologies to arrive at conclusions. Reports on findings and make recommendations to customer groups
Explore new research methodologies that answer difficult questions that traditional methods are unable to accommodate (i.e. creative problem solving techniques that addresses situational context and methods to support innovation)
Proficient in design of experiments and quantitative data analysis
Partners with the consumer insights team to ensure a full 360 view of product success and opportunities
Experience as a Manager of people, with a minimum of 3-5 direct reports. (5 years)
Uses a mixture of traditional and nontraditional tools of methodology to generate sensory/consumer-driven product solutions. (10 years)
Sensory/consumer research training and test execution for a food or beverage company/supplier preferably from the retail sector. (10 years)
Project management (10 years)
Experience as a Manager of people, with a minimum of 3-5 direct reports
Uses a mixture of traditional and nontraditional tools of methodology to generate sensory/consumer-driven solutions
Strong knowledge of theoretical and practical sensory and consumer research tools and well known in the discipline as the subject matter expert
Ability to extract and apply data from various databases
Ability to set priorities and meet objectives in a fast-paced environment
Ability to communicate effectively at all levels of the organization. With effective presentation skills

Knowledge & Insights Manager Resume Examples & Samples

Lead consumer, market, industry and guest insights to inform the Brand and Category growth strategy in the identified corridors
Develop and lead cutting edge techniques to develop consumer and guest insights relevant to the McDonald’s division business
Assess attractive consumer opportunities (global or local) that are currently untapped by our brands, company or customer (e.g. new beverage sub-categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise)
Provide voice of consumer to ensure that business objectives, strategies and goals align with current and future needs of McDonald’s and our joint consumer
Influence BU business plans by identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information in order to support division portfolio and brand growth targets
Import and export ideas to and from TCCC and TMD Global K&I and Account Management teams to help drive and improve business
Internal communication in the Coca-Cola System
TMD Global Marketing, Finance and Supply Chain
TMD BU leads, BDD and Account Managers in geographic responsibility
TCCC Global Marketing & Strategy and K&I resources in local BU
TMD K&I community
Internationally
Network of market research suppliers – Global and specific to areas of geographic responsibility
K&I community
McDonald’s Marketing and K&I team in Global and in the clusters
Locally
Local suppliers with local knowledge of the BU/ country
McDonald’s Marketing and K&I team in the country, as needed

Assistant Consumer Markets Insights Manager Resume Examples & Samples

Deliver key skincare research and analysis to help the brand teams achieve their targets in 2016 across all divisions
Add value to the brand teams through research-led input into the thinking process
Deliver reliable facts and insights together with sharp solutions and opportunities
Bring to life the voice consumer at the heart of the business

Insights Manager Resume Examples & Samples

Improve the Admin Experience by understanding the challenges and local regional needs, develop strategy and structure to gather quantitative and qualitative insights that highlight the biggest opportunities to increase growth and product adoption as well as improve quality
Build relationships with Sales leadership in-region to understand challenges and opportunities to improve the admin experience across the vast diversity of customers leveraging the Pages platform
Partner closely with the global Pages team to execute seamlessly on our strategy and priorities across each business line and product area
Responsible for a global team with teams in Singapore, Dublin & Sao Paulo
Identify best practices and trends in the global landscape to benchmark our services, processes and policies against top competitors
Gather and synthesize relevant data to support admin experience priorities in addition to contributing to global Pages strategy
Identify trends and key insights to drive impact to team goals, including our user/admin experience, customer satisfaction, and operational efficiency

Complaint Trends & Insights Manager Resume Examples & Samples

Team management and development, assessment of resources, delegation of work, oversight of deliverables
Coordination of complaint data analysis and reporting and direction of advanced analytics initiatives
Communication with business partners to facilitate discussions around complaint drivers and impacts
Preparation and presentation of proposals for reporting changes in monthly governance meeting
Oversight of materials presented to Regulators and senior leaders to ensure consistency of volumes and messaging
Automation of reporting and development of ‘self service’ reporting tools for Line of Business teams
Develop other reporting efficiencies; create request intake process inclusive of cross Line of Business prioritization; standardize report workflow/production
Create a framework for businesses to forecast and measures efforts to reduce most costly customer complaints
Bachelors degree and minimum of 10 years analytical experience; Advance degree in quantitative field preferred
Strong leadership and team development skills
Minimum 5 years experience with SAS and SQL
Minimum 5 years experience working with large corporate customer databases/applications and producing reporting
Minimum 3 years experience with business intelligence tools: Tableau and Cognos
Strong negotiation, problem solving, and time management skills
Comfort interacting with a broad audience; superior relationship skills
Strong working knowledge of Microsoft Office: PowerPoint, Access, Excel
Able to manage diverse initiatives and projects of varying lengths and scope

Group Consumer Markets Insights Manager Resume Examples & Samples

Animate & lead research with focus on supporting actionable results
Deliver reliable facts & insights together with sharp solutions and opportunities
Bring to life consumer and shopper passion & voice at the heart of the business
Communicate effectively across the business to embed insight in category and brand strategies
Pro-actively identify & propose relevant research
Be able to stand for absolute objectivity
Be best in class in market research methods

Insights Manager Resume Examples & Samples

Active use of insights to support new product development, innovation, strategy and sales
Work with the Associate Vice President of Insights to drive an understanding of consumer needs, current and future
Synthesize insights including demographics, consumer trends, social media, need states/ motivations, purchase & consumption behavior in support of new product development, sales, marketing, and strategy
Elevate the visibility and use of consumer insights in the decision-making process and consistently communicate results
Develop monthly consumer trend updates to be utilized internally and externally
Work closely with Aramark suppliers, vendors and Consumer Insights team to gather data and extract meaningful and actionable insights
Communicate findings in a visually, engaging and story-telling fashion
This position will work across the organization and will be the key point person on consumer trends
A minimum of 4 years as a planner in an ad agency, market research, analysis, or professional services firm
Expertise and passion in mining and synthesizing primary and secondary data and translating into an impactful storyline with actionable insights and recommendations
Experience with project management, data analysis, interpretation, survey design, implementation and report writing
Clear, concise and well-organized writing skills
Comfortable influencing at the highest levels of the organization and managing individuals in and outside of their direct reporting structure
Ability to interface with all levels of employees, including executives, and work in a fast-paced team environment
Experience working within cross-function teams in a matrix organization preferred
Excellent powerpoint skills and strong computer skills in Word and Excel with an attention to detail

Omni-channel Insights Manager Resume Examples & Samples

Subject-matter-expertise to establish, communicate and execute a world-class Omni-Channel measurement strategy for TD, ensuring it evolves over time to reflect the changing needs of our customers and the business
Manage and mentor a team of Omni-Channel Leads and help prioritize competing engagements in a high-performance and demanding team within Digital Channels
Expert at identifying trends across different and often disparate data sources, drawing conclusions and making actionable recommendations to key stakeholders within the organization
Support Digital Channel stakeholders such as Planning, Product, Sales, Strategy, and Customer Experience teams by providing timely and informative third-party research and benchmarking insights
Demonstrate leadership through information sessions and presentations to the Senior Leadership team that clearly and concisely communicate analysis and recommendations
Provide analytical support for business cases, business level productivity and sales results, annual plan and forecasting processes
Education: Bachelor's and/or Master's Degree in Business, Finance, Marketing or equivalent
Minimum 5 years of recent experience in a related role
Digital analytics or integrated marketing experience is considered a strong asset, as well as previous consulting experience
Proficiency with enterprise-level web analytics software such as Adobe Analytics (Omniture) considered an asset
Proficiency with competitive intelligence and market research sources such as comScore, Finalta, IPSOS, Forrester and JD Power considered an asset
Experience with SQL, SAS and BI applications such as Tableau, Crystal Reports, Business objects or Cognos is an asset
Strong proficiency in Microsoft Office is a requirement
Excellent analytical, logical, and organizational skills; a drive to understand the relationships between data and activities draw conclusions and use critical thinking to validate/verify outputs
A strong focus on attention to detail to produce high quality, accurate and timely deliverables to meet deadlines are also required
Ability to prioritize competing requests / multiple tasks in deadline driven environment
Conceptual thinker with proven analytical & problem solving skills to see "big picture"
Strong interpersonal skills with the ability to work well in a team environment
A strong interest in emerging technologies
Excellent verbal and written business communications skills; experience delivering written & verbal presentations of analyses & recommendations to senior management
Must be inquisitive and curious
Will be naturally inclined to take the initiative on projects
Will have an entrepreneurial drive that will allow you to create/complete what does not currently exist
Will be patient yet able to manage rapidly escalating pace of change within the bank

Consumer Market Insights Manager Resume Examples & Samples

Deliver key research and analysis to help the brand teams achieve their targets in 2016 across all divisions
Conduct research projects by understanding the business problem, define best methodologies and evaluate and interpret results
Animate and lead research with focus on supporting actionable results
Pro-actively identify and propose relevant research
2-3 years’ experience in market research (either client side or agency side) using both quantitative and qualitative research, as well as syndicated data such as Nielsen

Knowledge & Insights Manager Resume Examples & Samples

At least 5 years’ experience in CPG companies
At least 5 years’ experience in research
Thought leadership
Strong ability to influence others based on insights and knowledge
Technology driven
Experience on complex project management (problem solving)
Experience on turning insights into actionable solutions
Creative thinker, innovative and risk-taker
High level on deliver results
Ability to import and export ideas
Ability to work on cross functional/cultural teams
Strong interpersonal relationship
Flexibility/Resilience to adapt to new demands
High commitment level (timetable and quality of output)
Research Agency management

Client Insights Manager Resume Examples & Samples

Provide in-depth analytical support for the Consumer Lending and Savings product teams
Help quantify product valuation by conducting exploratory client analytics and validating analyses, leading to fact-based decisions on product investment prioritization
Lead strategic analytical model development to gain greater insight into client behavior, value, potential, and risk
Utilizes various analytical tools to achieve optimal business results
Integrate external consumer, market and competitive data into analyses
Develop Ad Hoc reporting as required by Client Insights and business partners. Transition reporting requirements to Data Management for development of routine reporting
Design metrics and administer complex analyses to evaluate the effectiveness of decisions. Provide querying and programming expertise necessary to extract information for data analysis
Conduct complex analysis on a variety of data and research. Communicate findings and recommendations clearly and concisely for management. Use data sources and skills to research
Bachelor’s Degree (Engineering, Statistics, Mathematics, Computer Science or other analytically related discipline)
5+ years of analytical experience in consulting, business or related field
Excellent quantitative, analytical and problem solving skills. Knowledge of statistical techniques and data mining concepts and approaches. Experience in applying statistical analysis (regression, decision trees, experimental design) to solve real world problems. Ability to manage and execute complex statistical data analysis
Proven ability to interpret results of the analyses
Results oriented, self-starter with ability to work independently and manage multiple projects and priorities
Proven proficiency in MS Excel, Access and PowerPoint
Database querying and programming experience (SAS/SQL)
Strong project management skills with proven ability to lead projects end to end
Strong written and oral communication skills. Ability to communicate findings of complex analyses in a clear and concise manner to business partners

Search Insights Manager Resume Examples & Samples

Participate in insights-focused customer meetings with the account team by contributing sophisticated analytics and insights data from multiple sources (e.g., vertical, competitive benchmarks, third-party data, etc.) that tell the best story for the customer and Microsoft
Conduct complex analyses (as needed) requiring an advanced level of analytics to assist in removing performance and perception barriers
Develop forecasting and marketplace insights for prioritized customers and/or new campaigns
Develop and demonstrate an expert-level understanding of the deeper data layer within the Bing Ads platform (insights-specific resources, metrics and the data that fuels those metrics)
Educate account team, in meaningful and easy to consume ways, on unique marketplace insights, vertical trends and competitive benchmarking in order to identify/highlight opportunities aligned to customer’s primary objectives
Share best practices and encourage adoption of Insights self-service and one-to-many resources/tools
Consult on optimal application of insights based on specific situation and, where appropriate, prepare account team partners for individual client engagement
Proactively engage with internal teams to develop marketplace insights, proposals and scalable programs to drive satisfaction and revenue
Work with key business partners to improve business intelligence and reporting capabilities that deliver insights and drive customer action
Input voice of the customer (VOC) feedback directly into scalable intake process (if available) or channel VOC feedback to AM/AE and share relevant feedback to the larger IM community

Insights Manager Resume Examples & Samples

Strong knowledge of consumer insights using a broad array of current and new methodologies - quantitative and qualitative
Demonstrated ability to translate information and data into actionable insights and recommendations
Also act as the “voice of the professional painter” within the organization on assigned brands
Collaborate with key stakeholders on assessing business issues to develop, manage and execute customized learning plans for the assigned core brands. Proactively and constantly thinking of the next step in the research project, and the next sequence of research projects
Consult, advise and influence local and global brand teams on insights methodologies, usage and interpretation. Needs to ruthlessly scope a project up front with the marketing team to ensure that the appropriate research has identified and prioritized for the objective, along with the correct consumer target for the project. The Insights Manager will provide them with the correct method to help discover the insights needed to meet the project’s objective, and use creative problem solving techniques to design complex multi-faceted research studies
Negotiate with market research vendors to drive optimized costs, and closely manage the research budget
Initiate new consumer research methodologies to utilize online, social media and other e-tactics for faster, continuous and cost effective consumer research
Has strong business acumen
Strong communication skills (verbal and written/visual) to create and deliver compelling presentations of insights to teams, senior management and key retailers; a candid communicator. Needs to be a clear, professional communicator of consumer insights findings, and able to translate complex ideas and information in a way that is appropriate for a variety of audiences
Excellent project management skills and ability to prioritize multiple projects with little assistance, executing programs and projects from start to completion, meeting both cost and timing expectations
A team player with strong interpersonal, collaboration, and team-building skills as well as mature conflict resolution skills
Global research and Shopper Insights experience a plus
MBA or Master's degree from an accredited university
Minimum eight (8) years of Consumer Research experience
Minimum five (5) years of experience conducting research in conjunction with new product marketing launches
Consumer research experience in a Consumer Package Goods company
Experience with consumer segmentation, brand architecture, positioning and advertising is preferred
Experience doing research with professional contractors, primarily paint contractors is preferred
Managerial experience – hiring and managing associates is desired
International market research experience also preferred

Global Insights Manager Resume Examples & Samples

Manage campaign effectiveness study roadmap, budget and methodologies
Implementation, product management and client relationships for a large volume of campaign testing
Analyze results, report on results, add insights to optimize campaigns and ensure revenue growth
Develop new techniques for measuring reach, frequency and impact of advertising on awareness, association, social amplification and online/offline purchase
Be a thought leader in the media industry with a clear POV on the evolving state of campaign and brand impact measurement
Develop and present case studies showcasing BabyCenter as a valuable advertising partner
Present findings to clients and at industry events
Work closely with internal stakeholders including sales, insights, media operations, sales marketing, trade PR, and executive leadership. Understand strategic priorities, educate on best practices, and keep BabyCenter sharp as our industry evolves
Bachelor’s degree required, ideally with a focus in statistics, social sciences or business/marketing; MBA preferred
A minimum of 6 years of business experience required
A minimum of 3 years’ experience in market research focused on campaign testing is required (digital marketing, publishing or agency experience preferred)
In-depth knowledge of reach, frequency and ad effectiveness methodologies is required
Experience with panel-based methodologies is required
Working knowledge of digital research implementation such as tagging, recruitment methods, and APIs is required
Direct experience with data management platforms (DMPs) is preferred
Expertise in quantitative market research, data analysis and reporting of findings required
Knowledge of SPSS and other statistical programs preferred. Wincross or MarketSight preferred
Advanced Excel and PowerPoint; Tableau a big plus preferred
Strong communication, writing and presentation skills are required
Experience presenting findings to external clients and teaching sales teams to deliver our insights required
Ability to develop a strategic narrative responsive to client needs required
Skilled in effective and beautiful data visualization preferred
Engaged with industry research associations and consistently up to date on the latest best practices, competitive offerings and methodologies preferred
Project Management experience is required; relevant Project Management certification is preferred.Product Management

Consumer Market Insights Manager Resume Examples & Samples

Build a healthy team culture based on Mars 5 Principles for the Dog Care and Treats BMT, help to nurture a learning organization; create and develop successful stakeholder relationships at all levels across the organization and demonstrate ability to represent the CMI agenda in broader Mars business
Strategic Flywheel co-pilot for PEDIGREE DENTASTIX and Greenies brand team ensuring the latest market data and research is “correctly” integrated into brand strategies which can be linked to growth
Lead “deep dive” Flywheel scorecard reviews with brand team ensuring that all measures are understood and that strategies are appropriately aligned to insight
Be “voice of consumer” in BMT discussions by bringing the “unconstrained” market insight on care and treats category and brand findings
Own implementation and follow-thru on Mars CMI tools (including Flywheel Scorecard, Range of the Future, Product Strategy) with BMT including bringing a :portfolio” perspective to these discussions
Conduct elements of pricing reviews and updates in partnership with analytic team as required
Assist CMI BMT leader to build and disseminate best-in-class “Fundamental market learnings” for dog treats BMT including best-in-class usage of market data, utilising hold penetration data in-line with LoG and integrating research findings from a broad spectrum of studies
Lead creation of effective cross-functional Learning Plan and then work with Demand Stakeholders to ensure findings complement overall BMT Decision Making
Develop and implement CMI research plan that fits against business priorities
Work with cross functional Demand partners to ensure learning plans are aligned, minimize duplication, that knowledge is shared and which jointly impact decision making
Conduct and embed critical research as required
Work with innovation managers and brand managers to help bring great ideas to market
Assume responsibility for one area of critical functional expertise for the CMI team
Understand and executes research effectively
Analytical excellence in usage of market data and household panel data
Identifies and influences strategy
Flywheel Co-Pilot
Skilled in conducting packaging research
Consumer communication development
Effective media management and deployment
Innovation management and measurement
3+ years’ work/business experience, Market Research, Shopper Marketing or Category Management experience preferred
Four-year degree minimum, master’s preferred or equivalent experience

European Region, Connected Insights Manager Resume Examples & Samples

Aggregating and synthesizing relevant in-market sales and panel data, consumer learning, consumer and category trends and social media listening insights to shape business strategy and decision making
Guiding business direction and decisions by bringing the voice of the consumer to marketing team discussions and initiatives
Develop and utilize tools, methods, practices for gaining consumer learning on in-market performance, marketing strategies, communication, and NPD
Develop and execute consumer immersions and improve empathy and understanding of consumer wants/needs/motivations/values
Demonstrate strong leadership and initiative across responsibilities
Strong FMCG background working on the client side
10+ years of CI experience
Experience in combination of syndicated POS data analytics, advertising development and, ideally, some NPD experience
Ability to work independently and across many cultures
Fluent in English, French is a plus

Payer Insights Manager Resume Examples & Samples

Partners with Head, Payer Marketing & New Product Planning to develop a strategic research agenda to address critical business questions related to managed markets, access, and IDNs
Provides insights on business development assessments and clinical development programs from a payer perspective
Works across brands in collaboration with Sales and Managed Markets Analytics to explore trends identified through secondary payer analytics to understand payer decision making and inform strategy
Shares expertise in the payer space with other Market Research team members to develop capabilities and provide consultative managed markets advice at the brand level. In collaboration with other Market Research team members synthesizes insights across patient, physician, and payer customers
Builds capabilities and frameworks to consistently assess and test payer marketing and new product planning strategies and tactics
Designs payer primary market research studies to address business information needs within and/or across therapeutic areas. Translates issues into study objectives, defines project scope and timelines, and selects appropriate methodology. Selects supplier and supervises recruitment of respondents, fieldwork, and creation of final deliverables
Leads the development of discussion guides/questionnaires, analyzes data, and prepares custom summaries with meaningful implications and actionable recommendations in a timely manner
Develops and maintains deep expertise in past, current, and anticipated therapeutic area issues, industry trends, competitor products, and future pipeline products
Establishes and manages annual market research budget for strategic market research plan for payer information needs
Develops, standardizes, and implements best practices and innovations to improve research execution and analysis. Identifies, recommends, and implements opportunities for efficiency in research processes and methodologies
Provides training on marketplace knowledge and research processes to internal stakeholders and external vendors, agencies, and alliance partners
Tracks payer attitudes, KPIs, and decisions on Takeda products over time. Tests value propositions, messages, and Managed Markets field tools. Identifies value drivers for payers and IDNs. Supports decision making related to account segmentation, contracting, pricing, and rebate strategy
In collaboration with Analytics & Insights and Managed Markets colleagues triangulates field intelligence, secondary analytics, and primary research
Creates and maintains synthesized summary of existing foundational marketplace knowledge to prevent redundant research. Collects market information for ad hoc business questions. Integrates data from multiple sources and creates custom summaries of findings and disseminates findings as required
Understands and complies with market research regulatory, legal, pharmacovigilance, and compliance guidelines
BA or BS in business, marketing, and social sciences
4+ years primary market research related experience
2+ years payer market research experience
Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word
Advanced degree in business, marketing, and social sciences
Experience on client or supplier side of industry
Experience in consulting in pharmaceutical or health care industry
4+ years payer market research experience
Experience conducting market research to inform business development or new product planning
Complete understanding of qualitative research methodologies, application and working knowledge of marketing analytics, sales analytics, decision science, and quantitative market research
Ability to thrive under tight deadline and work confidently amidst ambiguity and uncertainty
Demonstrated proficiency in leading and influencing cross-functional teams. Able to gain buy-in and promote shared ownership of projects
Must possess excellent analytic and proactive problem solving skills. Analyzes situations to think of new solutions and make recommendations
Excellent communication of ideas including written and in-person presentation skills in a persuasive and appropriate manner. Ability to frequently communicate changes and intentions with high level of transparency to all stakeholders
Demonstrated project planning and project management skills. Ability to set priorities and develop and manage multiple projects and timelines simultaneously
Extensive knowledge of market research industry principles and practices. Ability to draw insights from data and research findings
Extensive knowledge of managed markets and payer landscape
Ability to actively and objectively listen to internal partners to ensure research design addresses business needsAbility to build strong positive relationships with internal and external stakeholders. Ability to manage vendor relationships and maintain an accurate budget
Ability to quickly learn about therapeutic areas and products
Confidence to try new solutions and willingness to take calculated risks associated with innovation and change in research methodologies and processes

Insights Manager, Market Insights Resume Examples & Samples

BA or BS in an analytical field such as statistics, operations research, management science, industrial engineering, economics, math, etc
6+ years quantitative analytical or forecasting experience; or advanced degree in an analytical field such as statistics, operations research, management science, industrial engineering, economics, math, etc. and 4+ years statistical analysis and/or quantitative experience; or 5+ years in Commercial Leadership/Managed Markets and 4+ months experience in an analytical function (ex. rotational developmental interims)
2+years pharmaceutical analytics/sales/managed markets experience preferred
Extensive knowledge of regional landscapes across therapeutic markets
Extensive knowledge of industry practices
Basic people and team management skills including measuring and delivering performance feedback
Advanced skills in one or more of MS Access, SQL, SAS programming languages or Tableau

Digital Insights Manager Resume Examples & Samples

Serve as corporate subject-matter expert as it relates to digital analytics best practices
Lead and support digital marketing analytics activities in conjunction with marketing leadership and product strategists
Lead and support local TV.com and app analytics activities in partnership with site leadership and content production teams
Lead and support product management-related analytics activities supporting product strategies
Lead development of regular, on-going analysis deliverables
Partner with strategic insights and revenue analysts to deliver broad-based analysis and insights to digital leadership, regional site general managers, and other digital stakeholders
Partner with corporate broadcast analytics on enterprise-wide projects
Participate in the analytics, testing and audience management tracking discussions to ensure all required tagging and metrics are appropriately developed and implemented
Diagnose data-technology related problems and offer solutions to various levels of management
Train and build best practices for marketing, technology, and corporate analytics in the use of the data analysis tools
Responsible for the performance and quality of deliverables from digital analysts
Manage analyst(s) career advancement and career development
Bachelor's degree or higher in MIS or Computer Science or related field
5+ years' experience in digital analytics, with a focus on implementing and managing analytics tools e.g. analytics suites, tag management systems, a/b testing tools, and databases
Google Analytics Certification preferred
Excellent analytical skills with proficiency in common analytics tools such as Google Analytics, Excel, and Data Visualization software
Advanced understanding of digital publishing and marketing as part of a complex digital ecosystem
Facilitate discussion and problem solving with senior leaders with analytics at the core of solution and insight
Ability to synthesize information to provide guidance for internal stakeholders
Must be an exceptional team player who is proactive, thorough, skeptical, detail-oriented, and highly organized
Ability to manage multiple projects in a deadline-sensitive environment and become a thought-leader who can make strategic recommendations
Demonstrate business and financial acumen in analysis and recommendations

Insights Manager Resume Examples & Samples

Demonstrated understanding of marketing research and translating the findings into insights
Proven experience in leading insights from white space to concept testing, claims development to creative copy strategic guidance
Work with the Sr. Manager to drive research initiatives, align stakeholders on objectives, deliverables and implement best practices according to recognized standards and legal and ethical processes
Minimum 3 years of marketing research experience with at least 2 years on the client side
Excellent communication and collaboration skills with the ability to work in a Global, Matrixed environment
Ability to flex style; working with colleagues in different geographic or functional areas to achieve objectives
CPG and/or Medical Device experience
Experience managing research on a regional or global level

Complaint Trends & Insights Manager Resume Examples & Samples

Provide leadership to continually improve the VOC Data Mart and associated reporting as authoritative source for all complaint management MIS across CCB
Support in-flight and future programs and projects targeted at enhancing or that impact the VOC Data Mart. This includes addressing audit or self-identified issues and closing action plans on time
Support daily, weekly and monthly automated and manual data processes in place to ensure timely and accurate Regulatory and Management reporting and analytics processes. This includes owing the ETL process in place to land the legacy system-of-record data to the VOC
Maintain an adequate control environment at all times
Gather and document metadata for data elements related to operations processes, data quality, and reporting
Define terms and definitions for critical data elements in conjunction with business and technology partners
Monitor the state of data quality, data base performance, and establish goals for data quality improvement
Represent the VOC in all TCF Complaint Governance Forums
Lead the development of scheduled and ad-hoc reports, analytical datasets and self-service tools, automating processes where appropriate
Partner with data management groups across JPMC in your role as the VOC Information Owner
Consult with business partners to size impacts of identified issues and levels of effort to fix
Create and summarize actionable insights and deliver presentations to senior management
Develop and maintain the training and continual support model for VOC Data Mart users across JPMC
Support the TCF program as the VOC/ Data Lead role and all the associated deliverables
Data base access and role management
5+ years experience using SAS to analyze and report data; SAS certification preferred
5+ years in data management, data migration, or data creation
Control M and Informatica experience preferred
Strong background in defining and coordinating data sourcing processes (Defining appropriate ETL strategies and working with IT to develop error handling processes)
Base knowledge of Application Development constructs and Software Development Lifecycle process flows (for use in MIS reporting applications)
Previous experience as liaison to IT organizations with proven ability to translate IT terminology, documentation, and requirements into summarizations of business impacts for senior management using business definitions
Ability to effectively communicate with, negotiate with, and influence a broad range of individuals, from IT to operational process owners at various levels
Proven ability to manage multiple, diverse priorities, achieving desired objective within deadline
Proven ability to develop solutions to complex problems, including problems that are analytical, process, and/or data in nature
Demonstrated ability to lead, design and conduct data analysis that yields actionable business insights
Expert skills in MS Word, Excel and PowerPoint, with the ability to use advanced tools such as pivot tables
Demonstrated ability to collaborate effectively across businesses and functions
College Degree - quantitative field preferred

Global Category Insights Manager for Chocolates Resume Examples & Samples

Growth Opportunities identification
Understand the consumer landscape through analysis of the consumer and shopper dynamics (i.e. purchasing panel analysis, U&A analysis), the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture and people and channel trends
Leverage globally implemented U&As and market structure tools as a lens to look through for local consumers, shoppers and markets
Understand the Core Consumer and identify the SVC (strategic valuable consumer), bringing each to life in the most inspiring way
Communicate clear and compelling recommendations for concrete growth activities by combining shopper, consumer and category knowledge, as well as insights from multiple sources with consumer and business knowledge, and synthesize to provide clear understanding of present and future growth drivers
Generating behaviour changing insight and identifying effective levers of engagement
Guide business decisions by building insights regarding the following areas (might be involved in all of these areas or only some of them)
Minimum Bachelor's Degree (Social Science, Business Administration, Marketing preferred)
Written communication skills
Possess a drive for results
Minimum of 8 years working experience in a commercial area (preferably FMCG) minimum of 5 years market research
Cross country experience, demonstrated ability to work across cultures and in remote teams
Fluent in written and spoken German and English

Global Agency Insights Manager Resume Examples & Samples

Participate in insights-focused customer meetings with the global agency team by contributing sophisticated analytics and insights data from multiple sources (e.g., vertical, competitive benchmarks, third-party data, etc.) that tell the best story for the customer and Microsoft
Develop forecasting and marketplace insights for prioritized agency customers
Support key campaign strategies with data visualization and insights highlighting the value of Bing Ads products
Develop an expert level understanding of the search industry, including vertical/device/product trends, and share with customers and internal stakeholders
Educate the agency team, in meaningful and easy to consume ways, on unique marketplace insights, vertical trends and competitive benchmarking in order to identify/highlight opportunities aligned to customer’s primary objectives
Input voice of the customer (VOC) feedback directly into scalable intake process (if available) or channel VOC feedback to Agency leads and share relevant feedback to the larger IM community
Strong track record of experience in data analytics and online media, preferably with experience in search, SEO or SEM
Strong analytical, data visualization, thought leadership, and consultative sale skills
Demonstrated passion for data and technology and its use in driving revenue and customer satisfaction
Experience with Account and Book of Business sales strategy to grow revenue and value generation
Flexibility to accommodate change and thrive amid ambiguity
Exceptional written and verbal communication and presentation skills across all levels of the organization
Advanced Excel capabilities with the ability to manipulate large data sets. SQL, Power BI and Power View capabilities a plus
Infectious sense of enthusiasm, fun, and imagination associated with a group committed to developing the best search sales experiences in the world
3-5 years in account management/client service/analytics role within online advertising (5 to 7 years preferred), agency experience preferred
2+ years in highly-quantitative role focusing on analysis and interpretation of data in search advertising
Bachelor’s degree required, Advanced degree (MA, MBA, PhD) preferred
Ability to travel 25-30%

European Category Insights Manager Resume Examples & Samples

Able to facilitate identification and selection of growth and white space opportunities
Able to synthesize data from different sources into a well-structured story with clear implications
Familiar with Innovation research methods (product/packaging/bundle ) from idea through to in market optimization
Able to partner well with marketing, sales and external agencies
Able to conduct analysis of Ad Hoc & Continuous data sources (retail measurement, Brand Health Trackers and consumer & shopper panels; assessment of data quality)
Able to develop learning and best practices principles for the organization to leverage
Extensive experience in commercial area (preferably FMCG) considerable experience of market research
Cross-country experience, demonstrated ability to work across cultures, and in remote teams and across a local/regional/global matrix organisation
Experience in working at a strategic level, leveraging people knowledge to influence short and long term business decisions

Consumer Market Insights Manager Resume Examples & Samples

CMI Manager reports to CMI Central Europe Lead who is responsible for the region and works closely with Power of 1 Brand Teams in RB to ensure outperformance of the brand across Europe & North America (ENA)
Main focus / responsibility will be on covering and executing projects in CMI space to ensure
Bachelor's degree in marketing or business administration (Berufsakademie)
Minimum 3-5 years of experience of CMI in multinational Fast Moving Consumer Goods (FMCG), research agency experience leading a large multinational FMCG account or health care / pharma industry experience
Experience with both qualitative and quantitative state of the art research methodologies
Proven ability to effectively manage large-scale brand research and budgets
Strong commercial understanding and financial acumen
Dynamic entrepreneur and problem solver with a high result orientation
Strong communicator capable of building strong working relationships in English and German
Teamplayer as organized self-starter and self-motivated with drive
High level of proactivity, assertiveness, persuasiveness and creativity

Operational Insights Manager Resume Examples & Samples

Develop analysis plan and execute them independently for moderate projects
Query data from relational databases (Teradata, MS SQL server). Demonstrate strong competency and comfort working with and analyzing large sets of data
Perform data mining, analysis and modeling to drive business insights
Present complex and customized analytical findings
Highly proficient in SQL and 4+ years experience working with relational databases (Teradata, Oracle, MS SQL server)
Bachelor's Degree. Quantitative, Business or computer-related field such as mathematics, econometrics, statistics, operations research

Insights Manager Resume Examples & Samples

Deliver compelling customer journey and digital traffic analysis that drives both understanding and action. Alongside this, you will provide market and competitor context, with insight into wider digital trends
Understand the digital consumer, navigation effectiveness, product needs/requirements and marketing effectiveness and make recommendations on how to apply these learnings across the business
Build strong data-driven working relationships with internal teammates across key departments to link online and offline data to better understand overall customer behavior and value, as well as marketing and campaign effectiveness
Show a proven track record of leading teams to successfully deliver on multiple projects and programs simultaneously, building appropriate processes and tools, delivering results, and familiarity with standard project management concepts, practices and procedures
Analyze, investigate and identify behavioral trends, research best practices and emerging technologies around behavioral analysis and have a proven track record of implementing these practices and proving value
You will inspire a strong data driven culture within the team and stakeholders
Coach and train individuals across the team to achieve intermediate analytics proficiency
An advanced degree is desired. Minimum of Bachelor's degree with an emphasis in social sciences, marketing science, research or a related field preferred. Must have a strong academic record and analytical background
High-level problem solving and analytical skills, combined with sharp business judgment and exceptional ability to communicate cross-functionally
Ability to thrive in a dynamic and fast-paced operational environment and drive change, and collaborate effectively with a variety of individuals and organizations
Technical proficiency with SQL, Hadoop, Tableau or similar technologies
Passion for ensuring a great user experience
Humility and a sense of humor

Senior Operational Insights Manager Resume Examples & Samples

Execute an analysis plan for moderate projects
Perform data validation and data cleansing
Develop presentations to show complex and customized analytical findings
Provide ongoing operational support
Execute operational reporting
Participate in continuous improvement initiatives
Build cross functional relationships
Contribute to continuous improvement initiatives
Develop analysis plans and execute them independently for large and strategic enterprise projects with Care implications
Lead data mining, analysis and modeling to drive business insights, by guiding, coaching and mentoring others
Develop and manage positive client relationships in a collaborative team environment
Proficient in SQL and 10+ years’ experience working with relational databases (Teradata, Oracle, MS SQL server) and large data sets
10+ years of operations experience in Care, Web, Marketing or Retail
Highly proficient in Excel and Power Point
Experience with statistical methods and analysis tools
Bachelor’s Degree. Quantitative, Business or computer-related field such as mathematics, econometrics, statistics, operations research, or computer science

Global Insights Manager Resume Examples & Samples

Perform advanced analytic techniques, including but not limited to
Marketing mix modeling
Price & Promotions modeling and simulation
Optimization
Make recommendations and champion Analytic Insights within the company and build strong cross-functional relationships
Contribute to the building of knowledge and technical skill among all Analytic Insights members
Masters or PhD in Statistics, or related applied quantitative field
4+ years business experience performing marketing analytics including market mix modeling
Expertise using Excel and experience using SAS, SPSS, R, Stata, Minitab, or JMP

Assistant Consumer Market Insights Manager Resume Examples & Samples

Continuous Data Management: as an expert and key user of continuous data sources, you will ensure data and report quality for the whole business and international. And use the data to generate insights and provide to the top management the context of the market and the L’Oréal performances within this
Insights: you will work on specific ad hoc briefs and leverage the data from the whole CMO team (CMI, Media, Digital and Customer Care) to provide the business with actionable insights to drive growth on key targets / channels
Trends: you will select the relevant trends for our business and communicate them in an impactful way
Manages Complexity, at ease navigating the multiple sources of data available
Acts/Leads with human sensitivity
Displays sensitivity to the métier
Interacts effectively

Senior Industry & Portfolio Insights Manager Resume Examples & Samples

Provide insightful and relevant analysis on the GPS/Roche Pharma portfolio, combining internal (portfolio) view and expectations with external (industry) perspectives and trends
Proactively engage and partner with stakeholders – both within GPS as well as other global functions across the organization – to identify & address business needs and help facilitate effective and informed decision-making
Conduct a range of industry and portfolio analyses, covering topics such as: market overview, performance & potential, Roche portfolio revenue growth drivers, portfolio risks and impact of external macro events, emerging industry trends & strategic implications to the business
Effectively manage relationships with global SMR (Syndicated Market Research) vendors and support global contract negotiations to ensure optimal SMR portfolio and resources
Lead and support projects within SIA and Business Insights & Operations (BIO) to drive development of analytics function in GPS

Category Insights Manager Resume Examples & Samples

Minimum of 4 years work experience in a Consumer Products Goods company
Minimum of 2 years work experience in a Category Management / Analysis role
Current or recent Wal-Mart Inc experience
Advanced proficiency with MS Office, including Word, Excel & PowerPoint
Previous Sales experience
Strong understanding of/proficiency with syndicated data, HH Panel, Spectra, customer specific / shopper card data, assortment tools, and space management tools
Previous experience developing analytical studies, models, templates and tools
Functional and technical knowledge to perform the job at a high level of accomplishment and with minimal on-boarding time
Experience interfacing with customers/retailers about customer/shopper insights
Ability to think broadly and objectively to grow business
Ability to develop action-oriented presentation content
Solid presentation and written/verbal communications skills
Ability to manage multiple projects to completion with minimum management oversight

Industry & Competitor Insights Manager Resume Examples & Samples

Bachelor’s Degree in STEM discipline (Science, Technology, Engineering, or Math) or Marketing
Minimum of 5 years sales or marketing experience within oil & gas industry
Strong organizational, quantitative & analytical rigor
Ability to understand what matters, and impact to business
Effective communicator in both verbal & written presentations
Clear-thinker, good listener, externally focused, problem-solver
Interpersonal skills with ability to embrace & drive change in a matrixed environment
Demonstrated achievement & leadership in commercial and/or marketing roles
Experience in energy industry or consulting highly desirable
MBA or Masters Degree

Consumer & Market Insights Manager Resume Examples & Samples

Ensures best-in-class communication are developed, utilising consumers knowledge to drive consistency and uniformity to minimize duplication across the Area
Ensures all market data for the brand across the Area are reliable and utilise those to develop actionable learnings; strong focus and involvement in managing the business and NPD pipeline
Develops and implements best practices for the Brand across the Area, ensuring methodologies and structure are in place to consistently deliver accurate growth opportinities
Confident in analysing and presenting research insights and communicating to marketing/trade teams
Good understanding of marketing strategy and planning, and priority setting
Proven success in supporting and driving insights
Minimum 4 years’ experience, preferably with 2 years relevant experience client-side or within a research agency in a insights role, preferably working on an FMCG product or brand
Masters in business/marketing/management or related discipline

Senior Category Insights Manager Resume Examples & Samples

Manage and lead the category, shopper, and brand insights which enable CVS and J&J to achieve increased conversion, wallet share, and leadership
Devise, communicate and lead best practices for shopper and category insights to meet the needs of customers
Present and share shopper and category insights at the customer and internally to sales and marketing to develop and optimize the trade plan
Develop and gain alignment to team analytic platforms and processes to ensure consistent team approach to developing and delivering insights that support business objectives
Develop and gain alignment from customers, sales team members and internal partners to ensure that the most appropriate insights and analytics are gathered to help grow the business and support the business plan
Lead the development and execution of customer’s shopper and category learning plan, ensuring alignment internally and with rest of sales organization when appropriate, to provide sales teams and/or customers with strategies and tactics that lead to greater retail shelf presence
Provide insights and factual support for a variety of strategic/high-level requests from internal/external customers to enhance strong partnerships and support achievement of business goals
Gain alignment between the team, internal and external business partners to support goal achievement and timely delivery of requests
Is accountable to provide coaching, training, feedback and performance evaluation as required
May be assigned additional responsibilities at the discretion of the supervisor, or based on the needs of the functional team
Complies with company policy and procedures at all times
A 4-yr degree is required
At least 7 years of prior experience in consumer or relevant business in a customer insights, category insights/management or shopper insights/marketing capacity
Must have served in at least one manager-level role
Preferred that candidate has been exposed to a retailer loyalty-based system
Must have the ability to understand and interpret shopper and category insights research and a strong understanding of syndicated data (IRI or Nielsen) with the ability to elevate direct reports’ capabilities
Knowledge of computer technology, analytical software programs, MS Office Suite and database management, including development of queries and assessment of data to draw accurate conclusions
Ability to independently devise work scheduling for others and to organize and complete assigned work
Strong presentation skills and ability to tailor skills and presentation style to a variety of key decision makers
Ability to understand, interpret and communicate complex information so that others understand
Ability to develop and oversee the execution of project plans and to implement, execute and draw conclusions from a variety of customer, shopper and category studies
Ability and passion to coach and develop reporting staff members
This position requires up to 10% travel.Selling Consumer

Category Insights Manager Resume Examples & Samples

Influence key stakeholders both internally and at the customer
High proficiency with analytics
Prioritize competing priorities and fast paced, complex environment
Link data from multiple sources to tell a coherent, persuasive category story
Function at a high level independent of supervision (self-starter)
Command of Kroger business processes such as (but not limited to): transitions, revisions, category reviews, segmentation, and digital initiatives
4-yr bachelor degree or equivalent is required
6+ years prior experience in consumer package goods retailers is required
Prior experience in category management, business analytics, insights or direct customer sales is required
Ability to influence key stakeholders both internally and at the customer
Understanding of syndicated data systems (Nielsen or IRI) is required
Market6, 84.51 The Shop, and Apollo experience is highly preferred
Strong command of key shopper, category, and POS metrics is required
Ability to deliver persuasive presentations based on data-driven insights and facts to gain support for business strategies and/or initiatives
Ability to effectively prioritize competing priorities and fast paced, complex environment

Global Insights Manager Resume Examples & Samples

Experience in human-center innovation including research for solutions development to user problems, problem space mapping, ideation, concept/prototype development, and end-user testing
Combined experience in product innovation, service, experience, and/or digital innovation
Minimum of five or more (5+) years of experience in facilitation and research moderation, including ideation and immersion techniques
Experience reviewing and analyzing trends, foresight, future road-mapping
Experience with video production
Experience with Microsoft Office, specifically PowerPoint

Category Insights Manager Resume Examples & Samples

Experience of influencing by presenting with expertise on the category
Previous line management or project management experience
An aptitude for IT skills and previous experience in space planning systems would be advantageous
Working knowledge of Powerpoint, Excel, KANTAR and retailer databases such as Dunnhumby & Aimia

Category Insights Manager Resume Examples & Samples

Lead the development of Brand assortment strategies and recommendations by Channel, and develop insights that support customer sell-in of those priorities
Lead the delivery of strategic guidelines and Channel specific recommendations for Category and Brand plan-o-gram space and adjacency recommendations
Responsible for leading the development, deployment, education and training on Customer Shopper Card and advanced Nielsen analytic capabilities
Lead the identification of insights needed to support sales executions, leading internal efforts with Marketing and MRD team to create acquire and integrate Category, Consumer and Shopper insights into compelling sales platforms
Supports Customer Sales calls, as needed, serving as Category expert, delivering insights and recommendations to support Category and Customer initiatives
Acts a consultant, providing Category and Customer insights into New Item validation process and development of insights for Customer Reveal presentations
Works closely with Marketing and MRD team to influence development of research plans that deliver Shopper and Category insights to our Customers
Develop tools and processes that increase shared learning across the organization
8+ years of experience in the CPG industry required
4+ years in a Category Management, with experience in Advisory role
4+ years in Customer facing experience, preferably in Direct Selling role
Experience working internally in Trade Marketing or Shopper Insights a plus
Nielsen and/or IRI syndicated data experience is required
Nielsen Advanced Analytical capabilities are required
Loyalty card experience is also a plus

Insights Manager Resume Examples & Samples

You want to directly impact the performance of the category, our brands and customer results
You want to be known for making positive changes to Category performance, through delivering industry leading insight to retailers that translates into excellent store execution of initiatives to maximize category growth
You have a passion for achievement; strong analytical and communication skills, integrity and drive with a strong desire to make things happen
Ensures the business is accessing and using both the tradition “existing” data and “new” data to drive the business forward
Provides action orientated understanding of the health of our brands, categories and retailers that will fundamentally improve the go to market plans in place
Develops data insights that will be used to understand business and category performance and the drivers of performance from a deep understanding of the market trends for categories, consumers and retailers
Reviews business objectives with the SLT to manage and develop an insight programme to deliver on the business needs and strategies
Effectively negotiate mutually beneficial solutions with various stakeholders and influence key decision-makers to deliver insights that will enable more effective trade engagement and in store execution
Degree calibre with sales / marketing / data or retail management background, with strong category management experience within FMCG
Demonstrable commercial acumen and good understanding of Customer Management Process
Ability to analyse large volumes of complex information, interpret & construct straightforward plans
Confident and capable of communicating and operating at all levels
Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
Advanced usage of Excel, PowerPoint, Nitro (or equivalent; and basic Spaceman (or equivalent)
Strong influencing expertise

Senior Category Insights Manager Resume Examples & Samples

Leverage insights tools to uncover consumer needs and provide Walmart / Sam’s Club with recommendations that align to their strategy and promote overall category growth
Develop relationship with Buyer and become go-to Category Thought Leader
Identify, quantify, and develop growth opportunities at Walmart and Sam’s Club and communicate findings to Sales and management team
Build comprehensive knowledge of the items, strategies, and trends in the marketplace for assigned categories
Drive category opportunities through DSMP optimization
Work back with HQ teams by providing data and input to the category team around shopper group purchase behaviors to help develop and implement best in class strategies for all GP's brands
Utilize reporting tools and customize detailed reports as needed to provide the organization with a foundation to manage the business
Exceptional knowledge and experience in category management best practices
Demonstrate the virtue to become a trusted and reliable leader with internal and external customers
Customer-focused individual dedicated to exceeding the expectations of internal and external customers
Ability to creatively find solutions to business questions and issues

Client Insights Manager Resume Examples & Samples

Help quantify client and channel strategies for Enterprise Commercial Payments and other lines of business by conducting both exploratory and validating analyses to support fact-based decisions
Conduct complex analysis on a variety of data and research
Communicate findings and recommendations clearly and concisely for management
Use data sources and skills to research
Provide in-depth analytical support toward the design of client and channel strategies and initiatives for various segments as required by Client Insights and/or Segment Leadership with actionable recommendations
Utilize various analytical tools to achieve optimal business results
Conduct analysis to drive segments’ activities
Based on analytical insights, identify opportunities to improve efficiency and grow revenue. Integrate external business, market and competitive data into analyses
Partner with other subject matter experts in the monitoring, evaluation and continuous refinement of client and channel strategies using various analytical tools
Execute experimental design plans to test the effectiveness of each client treatment and measure the results
Provide ad hoc reporting as required by Client Insights/Segment Strategist(s)
Transition reporting requirements to Data Management for development of routine reporting
Design metrics and administer complex analyses to evaluate the effectiveness of decisions
Provide querying and programming expertise necessary to extract information for data analysis
Bachelor’s Degree (Economics, Business Administration, Statistics, Mathematics or related field)
Excellent quantitative, analytical and problem solving skills. Knowledge of statistical techniques and data mining concepts and approaches
Experience in experimental design and applying statistical analysis to solve real world problems. Ability to deal with complex statistical data analysis
Extensive database querying and programming experience (SAS, SQL)
Strong written and oral communication skills, proven ability to convey the results of complex analyses in a clear and concise manner using business language

Guest Experience Insights Manager Resume Examples & Samples

Degree holder in Business Administration / Marketing / Statistics or related discipline
Minimum 6 years' of relevant experience, preferably in sales & marketing, business analysis & management reporting
A self-starter who takes initiative and doesn’t wait to be told what to do
Analytical rigor & strategic thinking ability
Demonstrate high quality/accuracy standards
Strong business sense to comprehend business needs and to identify actionable recommendations
An influential communicator with strong logic and presentation skills
Excellent command of English. Ability in Mandarin language is preferred
Advanced PowerPoint & Excel skills. Knowledge of data mining/ statistical software a plus

Insights Manager Resume Examples & Samples

Manage all aspects of consulting projects (from sourcing deals to needs assessment to delivery) to help Medallia’s clients take action on business opportunities identified using customer feedback data
Advise clients on best practices for driving customer centricity from the boardroom to the front lines, resulting in improved customer experience and increases in customer loyalty
Develop consulting offerings in areas related to customer experience management (e.g. benchmarking, analytical methodologies, market research, survey design, field experimentation, workshop facilitation)
Act as a resource for other customer-facing teams on the application of OCEM best practices to client programs, new markets, products, and methodologies
Minimum of 5+ years of experience in strategic consulting or other analytical project leadership role
Demonstrated expertise with regression-based data analysis and quantitative research methodologies
Proven track record of initiating, managing, and delivering successful service engagements
Masters degree (MBA or quantitative/research discipline)
Previous CX experience a plus
Excellent deal origination and project management skills
Ability to formulate hypotheses, search for patterns, and find the story in the data
Ability to develop and deliver compelling executive-level presentations
Strong team leadership and communication skills
Quick learner/creative thinker/self starter
Knowledge of statistical software packages (e.g., Stata, SPSS, R, SAS) a plus

ANZ Insights Manager Resume Examples & Samples

Develop, adapt and activate insights and imperatives for optimal in-market activation
Localise and deploy global consumer insights to clearly defined targets
Lead performance monitoring and learning from activations and feeding back to global category teams
Manage and integrate information and data to develop insights and strategies
Be the champion for Digital insights development

Market Insights Manager Resume Examples & Samples

Strong numeracy and analytical skills
Good Microsoft skills
Ability to work through ambiguity and uncertainty
Collaboration, team work approach
Strong planning, prioritisation and co-ordination and outputs oriented
Good problem solving and decision making
Ability to communicate effectively to top management through written and oral presentations
Ideally 5+ years previous Analytical functional roles within pharmaceutical, biotech or medical industries preferred
4+ years experience in analytics or related roles (at a functional level)
Strong market insights/research understanding in consumer markets, health care and/or animal health
Excellent understanding of Market Research and analysis methodologies, techniques and guidelines
External Agency engagement and project management
Understanding of data sources, guidelines and their application
Understanding of the potential of Big Data

Global Insights Manager Resume Examples & Samples

Please note this role is based at out Weybridge Site**
Substantial experience of a mix of client side and service side experience at senior levels using both quantitative (and qualitative)
Direct experience OTC / Consumer Healthcare is preferred, with research skills in a professional/expert (B2B target)
A minimum of a BA degree or equivalent
Highly developed strategic thinking, commercial and marketing skills and experience
Strong analytical skills and ability to influence at all levels
Technical Insights skills of the highest standard will be vital, with a preference for strong quantitative skills
Deliver world class insight into our Expert marketing performance
Measure the impact of our Expert Marketing across multiple channels, including Sales force & sampling, digital and Expert Engagement activities (conferences, talks, Key External Experts programme)
Bring foresight into recommendations about Expert marketing spend, through effective creation and use of marketing spend planning tools
Support development of new Expert Marketing approaches through test and learn research design
Develop across category understanding about the needs of healthcare professionals (Doctors, Dentists, Hygienists, Pharmacists) and to reveal how best we can support healthcare professionals to deliver ideal patient care with our fast moving consumer healthcare products(FMCH)
The role will be responsible for developing the global insights that are business enhancing across a wide diversity of cultures, focusing on Expert Insight (research related to Healthcare professionals)
The job holder must strike the critical balance between a) being an integral, supportive member of the Category team and b) retaining the necessary distance and objectivity to challenge where necessary
The role requires the ability to solve complex problems at a strategic and global level and then t communicate complex idea/insights in a way that all levels and cultures are able to understand and apply
This role involves managing and integrate extensive amounts of information, data and insights to ensure knowledge is applied and leveraged where relevant across the business. This requires an ability to develop hypotheses, and hunches, and to make these come to life for debate and discussion
Cultural sensitivity and understanding are essential for success in the role. The job holder will work on projects that span multiple geographies and cultures. They will work on project teams with colleagues from all parts of the world
The role must influence and build confidence at a senior level throughout the organization. Must demonstrate resilience and flexibility to effectively operate within the organization
Trust, respect and transparency are critical to enable the person to inspire the organization
The role will require using persuasion and facilitate agreement with senior level employees throughout the organization
Manage research agencies to ensure projects are delivered against business objectives, to time, against budget and in line with GSK CI best practices
Interact with peers in the Insights community to share learning’s and leverage best practice
Keep abreast of developments in consumer, shopper and expert research methodologies to ensure most relevant methodologies are used to answer business needs
Closing date: 9th February 2016**

Senior Sensory Insights Manager Resume Examples & Samples

Create and evolve a full program of customer insights needed to drive new product development and ongoing operations of multiple consumables categories and programs
Initiate and scale innovative research techniques for product evaluation, including use of multiple qualitative, quantitative and analytical research techniques, for product formulations, pricing, packaging, product usage, social and crowdsourcing techniques
Manage ad hoc projects, as well as define and deliver ongoing dashboards, reports and metrics to provide actionable insights to inform marketing strategy and tactical decisions
Leverage internal and external resources to execute qualitative and quantitative research plans
Design questionnaires and discussion guides, interpret data, write reports, and communicate actionable recommendations across all levels of the organization
Leads initiatives to drive adoption of self-service market research tools
Drive programs and champion best practices across product management, sourcing, marketing, brand management, legal and finance
Bachelor’s degree in Business Administration, Sensory Science, Marketing, Economics, Statistics or related field
5+ years experience in marketing research, data analytics, consulting, or related field
3+ years leading various marketing programs including new product development, product performance assessment, messaging testing, and consumer trends analysis
2+ years leading a team or managing direct reports
Master’s degree in Business Administration, Market Research, Sensory Science, Statistics or related field
6+ years experience in consumer insights or sensory evaluation at a consumer packaged goods company, or market research agency
Experience with consumer research in food, baby, cleaning, beauty, or wellness categories
Experience with product sensory evaluation, in home product assessment and central location testing
Academic and practical experience with a wide array of new product, sensory, brand, advertising and customer satisfaction research methodologies including do it yourself research tools such as Qualtrics, SurveyMonkey, and Decipher

Client Insights Manager Resume Examples & Samples

Provide in-depth analytical support for the Credit Card product management teams
Driver product valuation by conducting exploratory client analytics and validating analyses, leading to fact-based decisions on product investment prioritization
5+ years of analytical experience in credit card analytics or related field
Proven ability to interpret results of the analyses and communicate recommendations accordingly

Global Insights Manager Resume Examples & Samples

Collect, integrate, and analyze data from various sources in order to derive business implications and develop recommendations to Marketing, Sales, and BU teams in areas related to the following: Consumption-based Forecast; Spend Optimization; Pricing and Promotion Modeling and Simulation; Sales and Inventory analysis; Business tracking and evaluation; Marketing Mix Modeling, Test & Control Analysis. (70%)
Build and maintain various databases, visualize, standardize, and automate reports/workbooks, process data for ad hoc analytics projects as needed (20%)
Create dashboards and automated reports on Digital marketing and consumer data, extract insights, and develop recommendations for Marketing Communication and Brand teams (10%)
Expertise using Excel and experience using a statistical package (SAS, SPSS, S-Plus, R, Stata, Minitab, or JMP)
Expertise using data visualization tools such as Tableau and knowledge of ETL (Extract Transfer Load) processes
Skills and Abilities
Analytical/Critical Problem-Solving
Planning & Organizing with ability to multi-task and work on multiple projects simultaneously with emphasis on agility
Interpersonal and Collaborative Team Skills
Effective and Persuasive Communication
Education Level/Degree

Global Insights Manager Resume Examples & Samples

Manages Employee Relations cases by providing employee and manager coaching and counseling while ensuring consistent application and interpretation of company policies, practices and procedures
Applies employment law and Clorox policy knowledge to consult with managers to work through Employee Relations cases to positive resolution
Establishes a baseline for practical application of cases and able to identify solutions for future cases with unique factors
Stays up to date on employment laws and is able to identify and lead changes in Clorox policy based on new legislature
Provides counsel to HR plant and international country managers in handling employee relations issues at their sites
Leads harassment, discrimination, hostile work environment and compliance hotline, DFEH/EEOC investigations
Ensures HR policies, procedures, and reporting are in compliance with state and federal laws; develops, recommends and implements human resources policies to meet organizational needs. Identifies updates and documents processes and procedures
Partners with in-house counsel as necessary to effectively deal with possible conflicts related to employment practices
Serves as the policy contact and vendor contact to drive changes and improvements to current state Talent Management programs and policies
Creates insights from data, using trend and metric information to inform process and program improvements
This role includes program ownership and active identification of areas to drive improvement for increased efficiency. Recognizes, analyzes and diagnoses key trends in talent management and ER metrics to uncover root cause. Develops and designs solutions, based on root cause analysis work, to effect process improvement change
Project work that may include assistance to HR Business Partners, project management, facilitation, and research
3-5 years of Human Resources experience required
Ideally 5 years of HR experience, preferably within Employee Relations, Consulting or HR Generalist role
Excellent critical thinking, problem-solving, analytical and decision-making skills
Ability to multitask with an attention to detail
Ability to develop and maintain collaborative and effective working relationships at all levels of the organization
Strong consulting skills - influencing, collaboration, contracting and responsiveness
Excellent analytical skills. Works on issues where analysis of situations or data requires in depth knowledge of Labor Law as well as understanding of company policies and practices. Analyzes, interprets and applies Company policies and procedures, and Federal, state and local laws and regulations pertaining to employment and employee relations
Erroneous decisions could result in liability and exposure for the company
Regularly interacts with managers and employees across all levels of the company
Negotiation, counseling and conflict management; must be able to facilitate communications, and influence without authority
Bilingual Spanish speaking/writing strongly preferred

Global Insights Manager Resume Examples & Samples

Activities include but not limited to: logistics analysis, customer relationship management, order management, problem solving and solution recommendation and implementation, interfacing with customers, vendors and partners and assisting with other internal and external initiatives
Planning and Organizing: Identifies and translates priorities into clear actionable tactics, effective organization and time management skills, multi-tasks well, set goals and achieves them
Professional Development: Drives personal development and influences others as appropriate with the ability to present ideas and issues in a thoughtful manner
Strong aptitude for learning new systems and processes
Strong leadership skills and a track record of achieving results

Global Insights Manager Resume Examples & Samples

Build and drive learning plans and design, execution, and analysis of the fundamental types of consumer and category centric research to address business issues and opportunities. Foundational consumer understanding, media and claims work, strategy activation, ethnographies, Shop-a-longs and in store intercepts, syndicated data, on-line custom research, SPSS/MR Table analysis tool, in-store observations, brand health packaging, etc
Develop and drive learning opportunities and the voice of the customer through all business decisions and work with multifunctional team to identify and address correct business questions and issues
Provide consultation and perspective to all levels of sales/marketing management on key business decisions, integrating insights/research with an understanding of the broader business context
Leverage consumer understanding to drive strategic impact and drive growth on our businesses
Work with Brand to create demand creation and marketing strategy, drive the business priorities, and be the objective source of the consumer to drive the largest business impact
5-7 years of previous business experience
Market Research background with qualitative and quantitative primary research experience on client or supplier side
Strong leadership skills - ability to develop a vision and lead team
Results Orientation - proven driver of business impact
People -- Ability to coach and lead by example
Passion - demonstrated passion for insights and their application to drive the business
Communication - strong written, verbal and persuasive skills; can effectively influence
Collaboration - ability to work with varied functions and roles to effectively drive results
Technical skills - strong research skills, experience and critical thinking ability
Business Acumen - strong understand of business operations and passion to play a business role

Senior Client Insights Manager Resume Examples & Samples

Directly manage a small team of analysts; mentor and advise direct reports and other members of the team to ensure both high quality, impactful research delivery and team development
Build deep understanding of our Financial Services clients and their needs in order to deliver exceptional client service and assist them in achieving their digital marketing and advertising objectives
Analyze industry leading behavioral and survey data to deliver strategic consulting services to clients
Present research findings to large, executive level audiences; comfort with public speaking and presenting via webinar
Comfort with deck building and data presentation; ideal candidate will be able to create visually appealing decks with a strong sense of story to provide concise and actionable recommendations
Provide timely/informative responses to client inquiries, and sensitivity to clients’ business objectives/goals
Collaborate with sales and data teams to design custom research solutions to meet client needs
Become expert in comScore syndicated products and custom market research capabilities
Bachelor’s Degree in Business, Marketing, or quantitative field. MBA preferred
4-7 years of work experience in marketing, consulting or data analytics. Financial services or digital media experience a plus
2-5 years of experience managing and mentoring a team
Ability to interact effectively with peers in a team-oriented operating structure
Work experience that is analytical in nature, such as experience with custom research or syndicated data is important
Excellent project management skills and the proven ability to independently manage and develop ongoing client relationships
Proven track record of driving cross functional projects and ability to prioritize multiple demands
Experience in data analysis and problem solving with large amounts of data
Pro-active, independent thinker with high energy/positive attitude
Adaptable person who is at ease with rapidly changing requirements of a fast-paced tech company environment

Client Insights Manager Resume Examples & Samples

Manages a team of 3-5 full-time employees in addition to managing and working with an assigned list of accounts
Understands the team business objectives and manages team to attain goals throughout the year
Works closely with senior management to accomplish near and long-term objectives and overcome obstacles
Responsible for the hiring and performance management of direct reports
Identifies learning gaps for direct reports and provides relevant training to existing employees and new hires
Completes performance evaluations of team on ongoing basis
Works with recruitment to identify strong candidates
Clearly translates the value of data to sales teams and is available as a resource as needed
Provides influential and strategic direction as a source of ideas for the day-to-day operation of the syndicated insights organization
Bachelors degree from a 4-year college or university, preferably with a focus in advertising or marketing coursework/major
5-8 years of work experience in a client-facing position within analytics, audience measurement business, or advertising agency
1-3 years of experience managing a team
Fully proficient in Microsoft Office Suite
Confidently presents to groups in person or via webinar while effectively explaining intangible concepts and data, and complex data scenarios and methodologies

Campaign Insights Manager Resume Examples & Samples

Ability to translate business problems into analytical tasks and communicate results back to a business audience
Experience of working with marketing stakeholders
Excellent data manipulation skills. SQL required
Experience of advanced modelling techniques (e.g. regression, segmentation)
Strong statistical skills
Educated to degree level in a numerical discipline
Experienced with SQL and working with relational databases
Experienced at analytical data manipulation on large marketing databases
Ability to manage multiple projects to strict deadlines
Experience with Tableau or other dashboard tool
Statistical modeling techniques

Consumer & Market Insights Manager Resume Examples & Samples

Research projects: responsible for the implementation of all market research projects across Durex brand in the region and sharing the learning across the Area
Consumer Insights and Knowledge champion
Have a deep understanding of consumers in the countries of ENA, and be the Durex Consumer Insights and Knowledge champion in the region
Provide high quality support to local and regional business teams to interpret market research results, contributing to practical action plans following research
Strong focus and involvement in manageng the business, brand activation and NPD pipeline, reviewing business objectives with regional and local marketing management, in order to develop, manage and execute research plans to best meet them
Penetration Tracking : work with the Global Best Practices team (HQ) to implement the penetration programme and share learning with the countries/region
Research budget management: plan and manage the regional market research budget in conjunction with local and regional marketing management, and the RCIS manager
Methodologies: apply global standard and consistent methodologies (BASES, Milllward Brown LINK test), and recommend appropriate methodologies to meet local research needs
Syndicated data: work closely with the Market Analytics researcher in the region for retail audit and household panel service in the region, ensuring effective integration

Category & Insights Manager Resume Examples & Samples

Extensive CPG experience
Previous experience in a role encompassing consumer insights
Practical and extensive experience of the category management process
First-hand experience of managing customer relationships at the highest level
Experience in sales and / or marketing in addition to Category Management (ideal)
Good understanding of the latest shopper / market insight techniques
Ability to work in a fast-paced multi-task environment
Experience working with third-party providers

Insights Manager Resume Examples & Samples

Ability to perform quantitative analysis and superior attention to detail when reporting research findings
Make actionable recommendations from insights
Sound understanding of market research principles and methodologies
Ability to partner with internal sales channels to deliver revenue to target
Strong Microsoft PowerPoint, Excel, and Word skills
Knowledge of regression price modelling is advantageous but not essential

Category Insights Manager Resume Examples & Samples

Responsible for developing and reporting regular communications to internal stakeholders on retail sales results on a weekly basis by retailer, channel and product categories. Monitor best practices and proactively provide recommendations for optimal reporting processes to meet needs of the rapidly evolving INVISTA Surfaces business
Responsible for analyzing promotional and other programming and providing insights to internal stakeholders on performance as compared to expectations, last year, and competitive program performance
Responsible for directing the development of a platform that will house data for the purposes of analyses across sales periods and facilitate the generations of reports. Reports and charts include ranking, efficient assortment, and space to sales, to assist in presentations for the sales teams. Reports to include retailer performance metrics in sales, margin, profit and variances from retailer’s expectations

Knowledge & Insights Manager Resume Examples & Samples

Lead consumer / shopper and market insight generation in the System and provide support to brand strategies to deploy these insights
Ensure regular tracking of consumer / shopper insights and market data via regular and ad hoc sources as panels, CBL, BGS, social media listening and ad hoc research
Expand consumer / shopper focus within the System through regular consumer / shopper understanding days/organizations
Support Insight generation capability within the Company and support brand teams in solving business issues
Ensure formation of relevant and effective consumer insight pool for the Company and support brand/connection teams in key IMC projects. Support Marketing and Connection Teams in assessment of communication strategies from consumer insight lens
Personally be the consumer ambassador within the system via creating valuable consumer / shopper insights and being on top of the consumer agenda
Lead Consumer and Marketing Research projects to ensure that the most accurate and relevant data is collected through innovative and effective research methodologies
Track the performance of TCCC brands and its competitors via brand equity trackers and custom designed research
Build a sustainable and mutually benefiting business model with research suppliers that increase their understanding of our business to improve the quality of insights they generate for us
Ensure the best in class methodologies are used and research functional know how is well developed within the System
Lead Research Agency relations to ensure a long-term, well trusted and win-win business relation
Manage and ensure the effective usage of the Sparkling research budget
Identify key insights/trends that impact mid-long term business strategies and provide strategic input to Brands
Identify key strategic areas of investigation for major business issues and help generation of insightful understanding around them through extensive research and relevant studies
Identify macro trends and advise on possible impact on mid to long term business strategies
Support Brand and IMC Teams in utilization of insights and assessment of marketing executional performance via regular tracking and ad-hoc resources as historical assessments/global benchmarking studies
Support the Brand Innovation Process through opportunity identification with key strategic tools as Human Motivations Framework. Lead and coordinate opportunity identification workshops
Support the Strategic Planning Process through generating insight for growth corridors by utilizing all available data and researches
Support SP&I Department with management routines and the development of strategic initiatives of the BU
Work closely with other functions of the SP&I department (Strategic Planning and Insight) to provide holistic analysis and project proposals
Leverage and drive best practices from other parts of the company, bring best-in-class examples to the system. Closely collaborate with the Group and Global K&I Community
Informed, intuition and ability to transform an insight into action
Imports and exports good ideas; thinking out of the box
High creativity, initiative and communication skills
Systemic thinking and approach
Understanding brand strategy
Establish collaborative working relationships
Able to work under pressure with tight deadlines
5+ years of experience in the areas of Research and Insight Functions preferably in a leading Research, FMCG, Telecommunications or Banking Industry
Technical know-how in Research Field including methodologies, field and reporting
Ability to lead and manage multiple Agencies at a Senior Level
Context knowledge: environment, industry trend, consumer trends and insights
Ability to understand the above through analysis of existing information or through design of specific studies
Ability to support thought leadership on consumer and market information needs and opportunities
Project Management: Ability to oversight and manage multiple initiatives by establishing courses of action for self and others to ensure that work is completed efficiently and effectively
Full mastery of MS office programs and management of databases

Insights Manager Various Categories Resume Examples & Samples

Acts as the face of PDC for their brand/category and faces off to sub-category brand representatives or other internal customers (via CMI business partners)
Really understands strategy of their category/brand and makes relevant suggestions on how to use PDC services to help with brand/category strategy or JTBDs
Works with the brand/category teams to define and prioritise the most valuable / impactful pieces of analysis – Guides the business to the “right” questions that will deliver the most effective insights
Comfortable conducting analysis using in-house analytics tools, and analysing a range of social and business data
Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
Provide similar data but for digital services to support media planning, digital marketing and communications, and new product development
Distil information from primary and secondary research and provide useful insights regardless of data source
Working with the PDC Insight Analyst, works through demand from the business to translate internal briefs into analytical projects, balancing and managing the volume of projects done themselves in the Category/Market team and those briefs which will be fulfilled by speciality hubs
On more complex and advanced briefs works with the speciality hubs to ensure the brief is completed to the needs of the business, works closely with the Insight Planners in the speciliaty hubs to ensure consistently and relevant storytelling
Responsible for managing own pipeline of brief and prioritises workload for PDC Insight Analyst
Indirect education of customers around analytical capabilities via day-to-day negotiation on requirements
Maintain a view of demand across assigned brand / category / cluster; own demand pipeline and forecast to Delivery Hub Managers
Significant experience and superior knowledge in analytics, digital, or strategy consulting
An excellent communicator with senior stakeholders, peers and reports (conversational and presentational)
Experience working in an analytical role and comfortable using analytics tools and producing own insight based on analysis
Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
Experience managing relationships within a large, multinational, matrix organisation
Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements
Experience working as or with Data Analysts (/Scientists/Designers), or a demonstrable understanding of the analytical mindset
Able to translate technical analysis into insight that their internal brand/category teams can understand and gain value from

Global Market Insights Manager Resume Examples & Samples

Anticipate the market and competitive shifts/developments needed to make proactive, market-based decisions
More effectively position the value of Corbion brands and products in alignment with core industry team and business strategies
More accurately validate market needs and opportunities for better commercial success in alignment with our innovation process
Create deep market knowledge that facilitates solution-based conversations with customers, prospects and other industry influencers
Close cooperation with the business: Collaborate with business to scope insight initiatives through formal definition of study objectives, critical information needs, recommended methodologies for fulfilling objectives etc
Collect, analyze and synthesize: secondary sources to identify market trends, opportunities and/or barriers that shape/impact Corbion's market presence, position, share or to provide comprehensive decision insights
Share and activate insights: Creating clear linkage in relevant ways to broader business strategies or targeted market opportunities. Ultimately, your work will help business teams, sales and marketing link resulting insights to our value or relevant solutions for customers
Competitive Intelligence: Define, gather and analyze information on customers and competitors that aid in the development of strategy and positioning of our products
Bachelors degree in business with relevant experience in consumer packaged goods industry. Knowledge of the bakery and/or meat industry a plus
Minimum of 10 years’ experience in B2B market research and experience conducting primary research
Experience with IRI and/or Nielsen a must and experience with other research companies such as Euromonitor, Innova, Mintel, Technomic a plus
Strong analytical skills, excellent written and verbal communication skills
Highly proficient in Microsoft Office applications (specifically Excel and pivot tables)
Experience in competitive intelligence would be a plus
Organizational skills and the agility to manage multiple initiatives and changing priorities

Digital Insights Manager Resume Examples & Samples

Partner with strategic insights and revenue analysts to deliver broad-based analysis and insights to digital leadership, regional
2+ years' experience in digital analytics, with a focus on implementing and managing analytics tools e.g. analytics suites, tag management systems,
Ability to manage multiple projects in a deadline-sensitive environment and become a thought-leader who can

Senior Insights Manager Resume Examples & Samples

You will utilize Amazon's marketing measurement and data platforms to help our CPG advertisers understand the impact of their marketing investments with Amazon (sometimes this will entail pulling a standard report, and mining rows of data for insights)
You will work closely with sales and account management to make data-driven decisions around media planning and strategy
You are responsible for the relationship with our clients' analytics and insights teams to jointly drive test plans, research and innovation
Represent the "voice of the customer", identifying repeatable solutions that can be built to scale to serve more advertisers. Act as a liaison to product teams to help productize these solutions
Advocate and educate clients and internal teams on Amazon's ad platform products
A bachelor's degree is required, preferably in an analytical field (e.g. Economics, Computer Science, Mathematics, Statistics, or Finance)
Able to source, work with, and combine disparate data sets to answer business questions
Strong analytical and quantitative skills, especially applied to marketing analysis
Advanced Computer literacy. Hands-on experience on at least 2 of the following: SQL, ETL, Python, R, Spark/Scala
2+ years experience in data mining and statistical analyses
Strong oral and written communication skills are critical
Strong client-facing experience (3-5 years)
Strong problem solving ability, task prioritization and ownership
Proven experience in advertising or e-commerce product management or product marketing is required, preferably in data and analytics. This includes agency/consulting experience in these industries
Master in Computer Science, Computer Engineering, Statistics, Mathematics, or Economics
3+ years of SQL experience
2+ years in predictive modeling
Experience with or willingness to learn distributed systems (Spark, Hadoop)
Experience with scripting languages like Python, Ruby, or Unix shell scripts
Strong working knowledge of Tableau
Digital advertising and e-commerce experience
Experience in online advertising or web-based technologies
Experience partnering with sales and/or engineering team

Global Insights Manager, Innovation Resume Examples & Samples

Masters of Marketing Research, Behavioral Science or MBA preferred
7-10 years of previous business experience
Market Research background
Innovation experience. CPG innovation and product guidance research experience a plus
Business Acumen - strong understanding of business operations and passion to play a business role
Strong leadership skills - ability to develop a vision and lead a team
People - Ability to coach and lead by example
Passion - demonstrated passion for insights and their application to drive the business. Passion and experience with innovation desirable
Courage - willing to speak up and take an unpopular stance
Synthesis - ability to integrate varied information into a holistic and cohesive perspective

Category Insights Manager Resume Examples & Samples

5+ years' total business experience required
3+ years’ experience in consumer package goods required
Ability to function at a high level independent of supervision (self-starter)
10% travel required and will be based out of Cincinnati, OH.3673170305

Area Insights Manager Resume Examples & Samples

BSc Degree in Psychology, Sociology, Economics or Statistics
Fluent English language ability
Working knowledge of basic psychological theory
Minimum of three years SP&I experience in a leading FMCG company covering all aspects of research methodologies and principles including both conventional and state of the art techniques and their application in the Consumer research area
Comprehensive knowledge of SP&I Common Platforms, Best Practice methods & procedural systems
Experience in managing a research budget and in selecting and managing external suppliers
High level of attention to detail, thorough analytical skills, rational decision making, objectivity, creativity and good negotiation capacity
Strong interpersonal skills and being a ‘team player’ are essential

Consumer & Market Insights Manager Resume Examples & Samples

Manage agency partners to remain within project scope, timing and budget
Manager research agency partners to execute on research requests to synthesize and integrate current and previous research findings to tell the consumer story
Partner, consult and collaborate with Line of Business leaders to identify and address key business issues and provide actionable consumer insights that drive Verizon's competitive advantage

Client Insights Manager, Ebay Ads Resume Examples & Samples

3+ years of experience in analytics focused roles
Proven ability to own complex client deliverables
A proactive and results oriented personality
Proven verbal and written communication skills in a consultative, client-facing environment
SQL or other structured query language
Python, Tableau
Experience with online advertising technologies and data management platforms
BA/BS, or graduate degree preferred with a strong academic record
Undergraduate degree in Computer Science, Mathematics, Economics, Statistics, Business or equivalent is a plus
Prior technology/media consulting experience preferred but not necessary

Knowledge & Insights Manager Resume Examples & Samples

Leading the identification and prioritization of key consumer/shopper issues and opportunities that drive business growth
Building alignment on resource deployment and investment
Implementing / elevating Coca-Cola corporate insights practices as well as contribution to the development of the K&I function locally and regionally
Finally it also entails a hands-on approach to management and execution of Insights work
Effective business partnering with
Determine the type and frequency of Innovation and Business support models
Driving the growth strategy for the BU through unearthing of sharp, distinctive insights about the market, consumers/shoppers and customers and working with internal and external partners to help create and qualify new product/marketing/commercial ideas
Lead market assessment work for different product categories
Lead development and testing of propositions (including concepts, advertising, products, packaging etc)
Partner with analytics vendors and regional/global teams to deliver insights from marketing mix modelling work
Work with the multifunctional teams ( Marketing, Commercial, Finance etc) to incorporate key optimization insights into the brand planning process
Business tracking: Continuously monitor business performance, market trends and suggest interventions as required
Strong understanding of marketing and sales principles
Leadership Skills ( envision and set direction on projects and execute with excellence)
Collaboration and ability to work and deliver in multi-cultural , multifunctional teams
Opportunity to work with personnel from diverse nationalities and backgrounds ( including personnel with prior experiences from industry majors such as McKinsey, P&G, Unilever, L’Oreal, GSK…)

Consumer & Market Insights Manager Resume Examples & Samples

Have a deep understanding of consumers, trade and markets in the countries of South Asia across categories, and be the Consumer Insights and Knowledge champion in the region
Strong focus and involvement in managing the business, brand and innovation activation/commercialization , reviewing business objectives with regional and country management, in order to develop, manage and analyze learning plans to best meet them
Provide leadership within local and regional business teams to generate actionable insights from research results, contributing to practical action plans that yield growth
CMI team: An active member of the LAPAC & Global CMI team. Builds strong relationships within the CMI organisation, and with CMI directors and managers in LAPAC & around the world. Contributes to the leadership, development and application of Best Practices for Consumer and Market Insights within RB
Learning Plans: Leverage global standard and consistent methodologies in partnership with global external partners (BASES, Millward Brown, IPSOS, TNS..), and identify appropriate learning plans to meet the regional business needs
Syndicated data: Define the regional data needs with input from stakeholders, then work closely with the Global Market Insights team for retail audit and household panel service acquisition in the region, as well as with the suppliers on ensuring high quality deliverables, reporting and analysis
Research budget management: plan and manage the regional CMI budget with input from the country and regional management, and guidance from the SEA Sr Manager
Supplier management: develop strong relationships with global and regional external research suppliers to ensure superior service and quality

Client Insights Manager Resume Examples & Samples

Provide in-depth analytical support on all Marketing Initiatives
Drive marketing spend optimization by conducting exploratory client analytics and validating analyses, leading to fact-based decisions on product investment prioritization
Decision Quality: Makes analytically informed decisions in a timely way that are shaped to the operating constraints of a business. Sought out by business partners to solve their problems
Business Acumen: Can create actionable insights that are directly applicable to a business situation. Knows how businesses work and is practiced at insight development that make them better. Can align analytical work product to meet both strategic and tactical business needs
Problem Solving: Uses appropriate analytical methods to solve difficult problems. Considers a broad set of resources to inform analysis. Natural curiosity on how things work. Drives analysis to understand fundamental underpinnings of a problem
Ambiguity:Can effectively cope with risk and uncertainty. Understands how analysis and inputs are dynamic and has the skills/tools to address in presentation of analytical work product
Creativity: Brings new and unique ideas to the table for integration into analysis. Makes connections among previously unrelated notions. Tends to be seen as original and value-added in brainstorming settings
Priority Setting: Spends his/her time and the time of others on what’s important. Can quickly identify what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus
Drives for Results: Can be counted on to exceed goals; is consistently a high performer; very bottom-line oriented with a relentless focus on execution; steadfastly pushes self and others for results
Customer Focus:Is dedicated to meeting the expectations and requirements of internal partners and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with partners and gains their trust and respect
Consistent demonstration of Key’s established leadership competencies

Consumer & Market Insights Manager Resume Examples & Samples

Build a healthy team culture based on Mars 5 Principles for the Natural team, help to nurture a learning organization; create and develop successful stakeholder relationships at all levels across the organization
Strategic Flywheel co-pilot for THE NUTRO, EVO, AND CALIFORNIA NATURALS brand teams ensuring the latest market data and research is “correctly” integrated into brand strategies which can be linked to growth
Design and lead an efficient and impactful learning plan and create meaningful recommendations from this in a way that drives the business agenda. This must include areas of primary responsibility (innovation, campaign measurement, packaging research and analytics), driving best practice from US CMI team for the Natural category and embedding global findings and tools in US research
Be the key consultant on the Natural business through creating a knowledge bank of what the critical insights are for the category and via ensuring that members of the Business Management Team (BMT) have the knowledge and skills they require to make fact based decisions that will drive long term, sustainable growth for the Natural business
Partner with Nielsen and analytics team to ensure they provide meaningful insight that builds knowledge and can show that grow plans can directly linked back to deeper dive flywheel analysis
Assume responsibility for at least one of CMI functional capabilities to deliver scale-able insights and expertise
Understands and executes research effectively
Generates and deploys insights and knowledge with impact
2 years of CPG experience in consumer research

Category Insights Manager Resume Examples & Samples

Become a “trusted business advisor” to Albertsons to drive category and J&J brand growth
Management of Albertsons business processes such as (but not limited to): reset process, revisions, category reviews, segmentation, and digital initiatives
5 years’ total business experience required
3 years’ experience within CPG required
Prior experience in category management, business analytics, insights, marketing or direct customer sales is required
Understanding of Nielsen (or syndicated data systems) is highly preferred
EYC and Apollo experience is highly preferred
Experience working with Albertson’s/Safeway preferred
Experience working with skincare preferred
Strong command of key shopper, category, and POS metrics
This candidate will sit in Los Angeles, CA and the position will require 20% travel.0913170419

Senior Consumer & Sensory Insights Manager Resume Examples & Samples

High level of knowledge in product quantitative studies, statistics and data analysis
Basic knowledge on qualitative consumer methodologies and sensory
Having a passion for bringing consumers into the business, and product design
Ability to manage and develop talent

Knowledge & Insights Manager Resume Examples & Samples

5-7 years research experience, preferably with a balance of research practitioner expertise and proven analytic/ insight application
Strong analytic skills, with the ability to gather and synthesize data from multiple sources, interpret it and turn it into actionable insights
Solid knowledge of different research techniques including the ability to design research approaches, sampling techniques and research protocols
Strong collaboration, influencing, prioritization and time management skills to service a large group of internal stakeholders/suppliers with potentially conflicting priorities
Demonstrated verbal and written presentation capabilities; proficient with Microsoft PowerPoint, Excel and Word
Solid knowledge of mainstream quantitative analytic techniques (e.g., survey methods, segmentation, factor analyses, conjoint) used in market research
Comfortable with seeking out, recommending and employing emerging research techniques/methodologies to adapt to changing consumer/shopper trends (example: strategic/tactical social listening, on-line focus groups/bulletin boards, mobile research, virtual research, neuroscience, etc.)
Solid project management skills with ability to collaborate with key stakeholders (internal & external) and meet established timelines

Lead Insights Manager Resume Examples & Samples

Tertiary Degree in Marketing, Business Administration, Economics, Quantitative Methods or a related field
Previous experience in owning and delivering strategic insights, project plans and partnering with key internal and external stakeholders (ideally within FMCG or allied industry)
Solid experience in both qualitative & quantitative research methodology both conventional but also emerging (and a willingness to experiment in new approaches)
Solid experience with scan sales and in home panel data (Nielsen, IRI/Aztec, Quantium) in both the analysis and the interpretation
Strategic skills in pulling together simple and compelling stories based on insights and analysis
Strong communication, persuasion and presentation skills – confidence in dealing with senior leaders
Excellent leadership and team interaction skills
A passion for brands and categories

Digital Insights Manager Resume Examples & Samples

Data aggregation into meaningful insights enabling marketing decisions
Omni-channel reporting approach to indicate success of offline vs online consumers
Operations Planning reporting at Executive level with clear target reporting and core metric evaluation
Co-ordinate and manage a program of reporting and insights using Google analytics, Ometria, SiteCatalyst etc
Work closely with marketing and digital marketing teams to contribute relevant digital customer insights
Draft and manage digital insights agenda in accordance with the overall business insights priorities
Develop internal digital insights competencies by drafting training documents and delivering training sessions to relevant team members in broader insights team
Work with Insights team to agree project scope and draft project specifications, obtaining sign-off from relevant parties
Work closely with external digital insights agency to establish and manage a digital reporting dashboard on an on-going basis
Advanced level of experience in data analytics and Excel modelling
Experience in building and identifying Digital analytical objectives
Advanced level of experience in site analytics such as; SEO, eCRM, social media, CMS etc
Hands on experience of using google analytics, Ometria, etc
Experience in working with site optimisation tools for A/B testing
Innovative and creative analytical skills to locate the Digital customer success
Strong planning and execution skills in project delivery
Ability to work under extreme pressure to hit time and budget requirements
Clear, concise presentation skills at all levels
Optimistic, can-do attitude to succeed at every level

Senior Insights Manager Resume Examples & Samples

Lead the Data Insights and Market Research team to deliver insights that drive commercial actions
Develop an insights strategy to obtain the best insights from our multiple sources of insights, which include customer and transactional data, web data, CRM, brand research, market intelligence, consumer panels, NPS and customer complaints
Provide day-to-day line management for Analysts, including setting objectives, responsibilities and performance standards
Help to drive engagement with customers, by delivering relevant and contextual insights to our product, sales and marketing teams
Generate user insights that inform the innovation and product development process, enabling us to build greater engagement with our customer base
Drive long term CRM strategy through customer analytics, segmentation and personalisation
Ensure insights from ad hoc primary research projects and secondary research are combined with data-driven insights to to have a holistic view of the customer journey through the website
Perform data analysis to understand customer behaviour and combine insights with market research data
Build and maintain relationships with key stakeholders across the business
Partner with the group data management function to ensure our data encompasses and reflects insight-led behavioural drivers
Distill complex research or analysis from multiple sources into simple and compelling recommendations for management
Deliver actionable insights from NPS to enable journey improvements to the business
Comfortable building and automating reports in Tableau (training can be provided)
Exposure to Hadoop/Hive/Google Big query OR Advanced SQL skills including query optimisation

Assistant Consumer Market Insights Manager Resume Examples & Samples

Identify Market & Micro Trends and Innovation Metrics as well as monitoring & feedback Unilever & Competitive Innovations in market, including key competitor launches reviews
Lead different innovation research projects from ideation/co-creation workshops to final testing of the full mix, using a differentiated pathway of methodologies depending on innovation type (Type A/B/C)
Has at least 2 years Innovation research experience
Has worked in Beauty/ Premium Beauty
Has at least 4 years working experience in research
Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-making
Ability to prioritise and deliver pipeline of innovations across brands and workstreams

Category Insights Manager, Amazon Resume Examples & Samples

BA/BS in a related field. MBA preferred
Minimum 3-5 years industry experience related to business analytics
Direct eCommerce or eTail retail account sales experience preferred
Experience in using multiple data and information sources to develop account-specific business solutions
Understanding of Amazon ARA Premium, Vendor Central, and other eCommerce 3rd party data providers preferred
Proficient in the use of syndicated data, graphics, spreadsheets, databases and category management tools
Advanced knowledge of MS Office(Word, PowerPoint, Access, and Excel)
Demonstrated capabilities in forecast development in areas of promotion, new items, and monthly/annual projections

Area Market Insights Manager Resume Examples & Samples

Develop base brand messaging that is consistent with global brand strategy : Adapt the Global consumer segmentation & architecture for Adult and Pediatric nutrition to the Latin America markets working closely with Marketing and R&D. Develop insights and testing methods that lead to strong base brand messaging in key markets
Plot a road-map for growth for Adult and Pediatric nutrition growth identifying business drivers and opportunities and challenges in the consumer and market landscape
Developing appropriate testing methods to validate the strength of the innovation pipeline and propositions – this would include putting clear testing and analysis plans on concepts, advertising testing and other communication elements and assessing size of prize of our propositions
Develop strong brand tracking and market sensing plans : advertising effectiveness, equity and holistic proposition ( pricing, packaging, concept, product use, etc)
Design a Marketing ROI improvement plan for key brands : Leveraging different MROI tools to assess the effectiveness of investment and make choices
Individual contributor covering all products in Latin America area. Manage projects within allocated budget amounts
Regular contact with directors and manager level within Abbott Nutrition marketing and marketing insights
External vendor relationship management
6+ years experience in FMCG marketing / insights function, management consulting or research agency
Knowledge of primary research tools, e.g. segmentation, brand equity health check
Expertise in consumer research design ( qualitative and quantitative), primary research analysis, modeling, secondary research & bringing knowledge to life
Preferably from México, Colombia or USA-Chicago Area
English Fluency required. Spanish Fluency Desired

Operation Insights Manager Resume Examples & Samples

Provide clear operational insight and actionable takeaways to business accounts through qualitative and quantitative data mining and analysis
Define operation segmentation and conduct research with the community group
Conduct data testing and prototyping. Frame problem and form hypothesis using data
Manage and prioritise a registry of business needs and processes
Evaluate, monitor and improve effectiveness and performance of existing databases, tools and services
Engage internal and external partners to generate various insight journalism, data visualisation and reports
Define storage and retrieval mechanism for insights and resources
Audit, rationalise and manage system and data storage capability
Develop balance and strategy scorecard / KPI to track performance in an on-going basis
Provide process improvement input

Consumer & Market Insights Manager Resume Examples & Samples

Culture: Build a healthy team culture based on Mars 5 Principles for the Cat Food Business Management Team (BMT), help to nurture a learning organization; create and develop successful stakeholder relationships at all levels across the organization, and demonstrate ability to represent the CMI agenda in broader Mars business
“Voice of consumer”: Bring the “unconstrained” market, category and consumer insights and foresight to guide decisions on the business and brands; facilitate CMI signature tools across the business and BMT to guide strategy development and demand plans
Flywheel Co-Pilot: Help create a strategic framework on how to build and grow the Cat Food Brands based on the Laws of Growth through a deep understanding and mastery of LOG, CMI tools, measures and Mars bespoke processes such as market fundamentals, range of the future, innovation process, desired consumer experience, etc
Drive business agenda with right research: Design and lead an efficient and impactful BRAND learning plan and create meaningful recommendations from this in a way that drives the business agenda. This must include areas of primary responsibility (innovation, campaign measurement, consumer research and analytics), driving best practice from US CMI team for Cat Food (tracking and flywheel analytics) and embedding global findings and tools in US cat food research
Drive Capability, Deliver Knowledge: Be the key consultant on US Cat Food business through embedding the critical insights on the business and via ensuring that all members of the BMT have the knowledge and skills to make sound business decisions that will drive long term, sustainable growth for the US Mars Cat Food business
Collaborate and Influence Partner with Nielsen and CMI Analytics to provide meaningful insight and knowledge to guide the business; Partner with suppliers and agencies to create quality learning plans that enable Mars to make better decisions faster and more efficiently
Assume responsibility for one area of critical functional expertise for the CMI team to help build strong CMI organization
Understand and executes research/analysis effectively
Analytical excellence in usage of data
Clarity in communication including ability to tailor to multiple stakeholder groups
Knowledge of business, planning, and strategic fundamentals
3+ years work/business experience, Market Research, Shopper Marketing or Category Management experience preferred
Four-year degree minimum, masters preferred or equivalent experience
Business experience in strategic consultation of any nature

Global Insights Manager Resume Examples & Samples

Marketing experience in FMCG/Tech or agency environment, specifically working in Marketing Research, but also additional years’ experience of working in brands and trade marketing
Understanding of the influence of macro and micro economic, business, environmental and consumer trends and their relationships
Strong leadership potential and strong drivers for new initiatives and influencing skills
Advanced skills in problem solving, data analysis, including statistical and competitive evaluation and synthesis
Ability to translate key learnings from marketing research, data/information and insights into actionable business recommendation and strategies
Ability to present complex analytical material in a concise and compelling manner
Ability to work in ‘Managing Self’ role and manage BAT partner agency personnel. Proactive (initiative-taker), persuasive & multi-tasker as the job holder will need to manage multiple projects from inception to completion including the application of a high level of attention to detail
Ability in developing people networks. Ability to thrive in matrix structure & capability to influence colleagues who are not in direct reporting relationships

Digital Insights Manager Resume Examples & Samples

Defining and owning the digital analytics strategy
Consistent reporting and insights around core business KPI’s for campaigns, product launches and the sales / service funnel
Identifying and refining customer patterns, cohorts and segments to drive behaviour targeting and personalisation
Communicating complex results to stakeholders using visualisation and storytelling to enhance the understanding, and therefore value, of insights
Leading and coaching a team of analysts, focusing on the digital experiences and customer behaviours to inform brand, marketing and product decisions and roadmaps
Being the catalyst for continual improvements in business performance, analytics infrastructure and data insights
Providing thought leadership and strategic insights from a data perspective on customer behaviour
Proactively identify deep dive analysis scenarios and identify actionable insights
Being a leader within the broader business insights team, collaborating with the other analyst teams to deliver consistent KPI reporting and agreeing on the business insights roadmap for deep dive analysis
Evangelising a customer and data driven culture
Enabling self service for core KPI’s across the different business
An analytical mind and a love for data and numbers
Proactivity and curiosity
Experience with Adobe Analytics, BI Tooling, Statistical Packages and Visualisation Tooling
Analysing, interpreting and presenting data in a customer focused business
Statistical analysis and multivariate testing
Experience in Fashion Retail is a bonus

Replenishment Insights Manager Resume Examples & Samples

Read and follow a plan-o-gram to effectively complete reset and remodel work. Have a working knowledge of merchandising and retail terminology
Perform duties such as moving and cleaning shelves, installing new racks and shelves, displaying merchandise properly, placing shelf strips and attaching tags properly, checking date codes and plan-o-gram integrity, and processing packouts, restocks and reorders as necessary
Assist in gathering and moving materials, supplies, fixtures and equipment necessary for the assigned set work
Partner with store personnel and co-workers to achieve and maintain merchandising excellence, discuss changes, and build an effective working relationship
Report and discuss observations and issues with Mandate Senior Area Manager/Mandate Area Manager
Effectively and accurately work with web based applications to indicate work availability, check schedule for work assignments, accept work assignments, receive work documentation and information, record work start and completion times, record work mileage, record work expenses, record work time and attendance, and complete training activities
Effectively and accurately prepare, process, submit, and manage documentation related to assigned reset and remodel work
Perform job safely by demonstrating full awareness of his/her surroundings. Utilize proper safety techniques and equipment use when necessary. Be proactive in alerting management to any unsafe act or condition to prevent injuries
Understand and follow all Acosta policies and standard operating procedures
At least 1 year of Customer Service experience preferred. Prior sales agent, retail and reset responsibility experience preferred
Strong demonstration of the following core competencies
Must be comfortable utilizing Technology (i.e. smartphones and handheld devices)
Must be able to lift and carry individual cases of product, shelving, or displays of up to 60 pounds
Must be willing and able to work in cold environmental conditions (i.e. refrigerated and freezer sections of retail stores) for limited periods of time
Must be able to operate or learn how to operate a computer, calculator, fax machine, telephone, paper cutter, copier, hammer, screwdriver, drill, case cutter, hand truck, and pallet jack. Must be able to climb and stand on a step stool or ladder
Must possess strong interpersonal, organizational, decision making and leadership skills. Must be able to read and communicate effectively with others
Must have access to the internet on a daily basis. Must be able to work effectively in web based applications, email applications, and word processing applications
Must have a valid driver’s license and be able to drive in a car for extended periods of time

Market Insights Manager Resume Examples & Samples

Providing “consultative” service as a functional expert to internal customers to design primary research tests to deliver business objectives. Key point of contact for obtaining relevant market information for the business to support business and strategy development
Managing the online community panel to build proprietary insights in strategic areas for the business
In conjunction with market segment and market platform leaders, facilitating the development of an Annual Market Research Plan. Synthesizing plan for approval, making market research budget recommendations and managing budget spend. Delivering agreed upon plan; acting as the key interface with our research partners. Managing change in priorities as necessary
Ensuring all Insights remain accessible for the organization and processes are in place to ensure accessibility. Managing the “shelf life “of insights and making recommendations on repeat studies necessary to maintain “thought leadership” in selected areas.Developing ways of capturing live insights obtained from Go-to-Market (GTM) team inclusive of competitive information.As member of GTM team, presenting findings of Ingredion primary research and working with customer market research function.Using Insights to help drive new product development and business strategy. Advising business on “white space” opportunities and strategic direction by connecting knowledge of Ingredion offers and capabilities to the outputs of primary and secondary market research
Staying current with best practices in Market Research (inclusive of consumer trends) and in the food industry at both CPG and ingredient companies. Making relevant recommendations to improve Ingredion capabilities
Business degree in marketing or similar field. MBA a plus
Minimum of 5 years of experience in Market Research doing both primary and secondary research
Experience within the food industry preferred
Demonstrated analytical skills and track record of partnering with other functions to deliver important business projects
Outstanding written and oral communication and presentation skills
Demonstrated ability to manage multiple priorities and interact with multiple functions
Travel between Westchester, IL and Bridgewater, NJ and occasionally to customers (15%)

VOC Insights Manager Resume Examples & Samples

Experience with text analytics, NICE Interaction Analytics or similar speech analytics software
Exceptional organizational dexterity – ability to interact across all levels within the organization
Strong emotional intelligence and skills in leading robust cross-functional relationships
Experience working within a project-driven environment. Project management capabilities are a great plus. Maintain prioritized plans for execution/delivery of what is required and requested
Effective communicator with written and oral presentations. Demonstrate solid presentation, demonstration, and technical writing skills
Must be able to use deep problem-solving skills to unpack issues/questions and develop relevant solutions. Understand the differences and relationship between micro and macro data. Proactively identify and provide solutions to a wide range of complex problems in a thorough and innovative, yet practical manner
Willingness to continuously develop yourself, understand industry best practices of customer insights programs, and help evolve our VoC program to become best-in-class
Familiarity with the principles of Net Promoter Score with experience driving projects to improve customer loyalty preferred
Experience with analytical software (Tableau, SQL (Teradata), eBay’s data warehouse, etc.) preferred
Must have experience with standard business software (Excel, PowerPoint)

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